The Hairstylist Rising Podcast: Recent Episodes
Jodie Brown
The most actionable + real beauty industry podcast.
The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is.
There are more options than ever before when building your dream career in the beauty industry.
What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster.
On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same.
You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life.
I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.
In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.
In this episode, hairstylist and educator Meg Lewis discusses her journey from offering wigs in her salon to becoming an advocate for neurodivergent education within the hair industry. Meg shares her experiences and insights into developing accessible and digestible educational content tailored to neurodivergent stylists. She emphasizes the importance of creating a learning environment that accommodates diverse learning styles and the need to step away from conventional 'look and learn' classes. Meg also touches on her personal growth, including unmasking as a neurodivergent individual to find her community and the benefits of letting go of control. Tune in for an inspiring conversation on the evolution of education in hairstyling and personal empowerment.
In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey.
00:00 Welcome Back to the Hair Stylist Rising Podcast
00:34 Introduction to the Two-Part Episode
01:38 Incorporating Wigs into Your Salon Business
05:16 Technical Aspects of Working with Wigs
07:42 Expanding Your Wig Business Globally
12:16 Steps to Introduce Wigs to Your Clients
21:25 The Importance of Wig Education
24:35 Where to Find More Information
26:23 Preview of Next Week's Episode
In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions.
00:00 Introduction to the Podcast
00:54 Upcoming Free Training Announcement
01:34 Building a Luxury Business in a Small Town
02:13 Overcoming Misconceptions About Small Town Businesses
05:56 The Importance of Community and Connection
06:45 Addressing Market Saturation Concerns
11:43 Transitioning to a Package Pricing Model
28:06 Focusing on Internal Business Factors
32:57 Conclusion and Final Thoughts
In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.
00:00 Welcome and Introductions
00:36 Ambrosia's Journey in the Beauty Industry
02:47 Marketing Insights for Modern Hairstylists
07:59 Building a Sustainable Beauty Business
10:55 Maximizing Profitability and Time Management
21:55 Retail Strategies and Client Retention
24:20 Monthly Team Meetings and Product Discussions
24:51 Introducing New Products Through Independent Stylists
25:46 Affiliate Links and Salon Profitability
26:58 Maximizing Retail Sales in Limited Spaces
29:46 Leveraging Influencer Marketing for Hero Products
31:56 Building Trust and Client Relationships
36:39 Sustainable Practices and Consistency
37:47 Creative Routines and Time Management
44:55 Final Thoughts and Resources
In this timely episode of the 'Hairstylist Rising Podcast,' Shannon DeMont shares her journey from working behind the chair to becoming a full-time educator in photography and videography for hairstylists. The discussion focuses on the importance of high-quality visual content in the beauty industry, especially as we enter 2025. Shannon provides valuable tips on capturing high-quality photos and videos, optimizing iPhone settings, and the significance of editing ethically to enhance salon work. This episode is packed with practical advice for hairstylists looking to elevate their content and effectively showcase their brand through photography and videography.
00:00 Welcome to the Hairstylist Rising Podcast
00:08 The Importance of High-Quality Content in 2025
01:55 Shannon's Journey from Stylist to Educator
03:04 The Power of Photography in Building a Clientele
04:14 Overcoming Judgment and Embracing Social Media
06:58 Tips for Capturing Perfect Hair Photos
11:38 Maximizing Content Creation with B-Roll
19:20 Optimizing Your iPhone for Photography and Videography
26:28 The Importance of Editing and Recommended Apps
29:24 Conclusion and Where to Find Shannon
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Welcome back to the Hairstylist Rising Podcast! Today, I’m joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.
We dive into:
- Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.
- How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.
- The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.
- How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.
- Why hairstylists should consider affiliate programs and UGC as part of their business strategies.
- What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube.
This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.
Follow Harley on Instagram: @harleydoeshair_
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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.
00:00 Introduction and Greetings
00:06 Diving into Education and Attention Spans
01:08 Chris's Journey into Education
03:34 Key Insights on Effective Teaching
05:50 Common Mistakes in Education
10:30 Branded vs. Independent Education
21:52 Engaging Learners Effectively
28:07 Future Trends in Education
30:02 Conclusion and Farewell
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In this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They emphasize the value of personal growth, community impact, and navigating the process with structure and clarity.
00:00 Welcome and Introduction
01:05 Renee's Journey in the Beauty Industry
03:01 Becoming an Educator: The Aha Moment
03:55 Overcoming Challenges and Building a Brand
10:15 The Importance of Structure and Clarity
28:14 Creating Your First Offer
34:28 Final Thoughts and Where to Find Renee
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In this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. She also addresses common roadblocks and the importance of passion in driving success. For those interested in learning more about building an e-commerce brand, Bianca provides her contact information for further support.
00:00 Welcome and Introduction
00:25 Bianca's Journey into the Beauty Industry
03:05 Building a Successful Hair Extension Business
05:16 Advice for Beauty Professionals Entering E-commerce
08:29 Testing and Market Research
13:27 Budgeting and Vendor Selection
16:58 The Power of Influencer and Micro-Influencer Marketing
19:23 Benefits of E-commerce for Beauty Professionals
21:28 Types of Products and Audience Building
23:23 Conclusion and Contact Information
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In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.
00:00 Welcome Back to the Hairstylist Rising Podcast
01:08 Allie's Journey into Salon Design
01:55 The Importance of Branding in Salon Design
04:42 Trends in Salon Design for 2024-2025
05:14 Balancing Trends and Timeless Design
06:13 Maximalism and Personal Style
17:46 Practical Tips for Salon Storage Solutions
20:32 Resources and Final Thoughts
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In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.
00:00 Introduction and Welcome
00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals
01:46 Success Stories and Benefits of Ads
04:22 Changes in Ad Strategies and Formats
06:41 Effective Ad Techniques and Testing
13:04 Targeting and Personalization in Ads
17:40 Conclusion and Final Thoughts
getliquid.ai
Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.
Takeaways
Liquid offers tools like the Profit Maximizer to help hairstylists determine their pricing and profitability.
Profit is important for salon owners as it allows for expansion, hiring employees, and investing back into the business.
Liquid Connect enhances the client experience and increases service ticket prices.
Liquid aims to be a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.
Chapters
00:00 Introduction to Liquid and its Promise
03:49 The Profit Maximizer: Determining Pricing and Profitability
10:19 Liquid Connect: Enhancing the Client Experience
18:07 Liquid as the Decision Engine for Hairstylists and Salon Owners
Visit www.escapetoelevate.com for more info and to apply!
In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.
They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.
Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.
They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.
Sherry shares her career developments.
Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.
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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.
Takeaways
- Press and media coverage can enhance a business's reputation and provide long-term benefits.
- Credibility is associated with getting press and media coverage, which can't be competed with by social media.
- Building a personal brand and leveraging social media can attract bigger press opportunities.
- Earned press placements are more valuable than pay-for-press schemes.
- Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.
- PR is about building brand credibility, creating awareness, and generating new opportunities.
- Prompt responses and personalized pitches increase the chances of getting featured.
- Syndicated press placements can provide significant exposure.
- Identifying target press outlets and refining one's unique point of view are important in preparing for PR.
- A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.
- The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.
Mentioned in this episode:
Market Your Independent Education With Ease
Click below to sign up for the workshop series!www.jodiebrown.ca/refine
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In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.
00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth
00:14 The Evolution of a Money Coach: Beyond Budgets and Debt
03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment
06:03 The Power of Self-Identification: Understanding Who You Are
13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort
17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth
20:07 The Journey of Starting Messy
21:04 The Power of Consistency Over Perfection
21:34 Simplifying the Start: Overcoming Tech Overwhelm
22:17 Embracing Minimalism in Business Tools
23:37 The Importance of Starting Despite Imperfections
25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives
27:38 Getting Comfortable with Being Uncomfortable
30:51 Advice for Taking the First Step Towards Your Goals
33:43 Introducing the Starting Messy Podcast
35:57 Finding Support and the Power of Mentorship
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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.
00:00 Meet Crystal Green: The Hair Mentor
01:19 The Power of Digital Marketing in Hairstyling
03:54 Crystal's Journey from Dentistry to Hairstyling
07:10 The Importance of Client Experience in Hairstyling
09:36 Transitioning to Education and Mentorship
15:26 Making the Client the Hero of Their Hair Journey
19:30 Understanding and Valuing Client Feedback
23:17 Redefining the Role of a Hairstylist
24:06 The Importance of Brand and Personality in Hairstyling
24:29 Crafting Your In-Person Brand as a Hairstylist
25:48 Maintaining Professionalism While Being Authentic
26:42 Navigating Client Conversations and Experience
33:46 The Power of Communication in Hairstyling
38:32 In-Person Marketing Strategies for Hairstylists
42:29 Connecting with Your Audience and Growing Your Clientel
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In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.
00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser
01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels
09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024
10:06 Exploring the Power of SEO and Hashtags on Instagram
18:18 Broadcast Channels: The Underused Instagram Feature for Stylists
22:05 Transitioning to TikTok: Is It Necessary for Stylists?
23:22 Exploring TikTok's Potential for Hair Creators
24:49 Success Stories: From Skepticism to Client Growth on TikTok
26:17 Crafting Engaging Content for TikTok vs. Instagram
27:37 The Power of TikTok Lives for Business Growth
32:02 Optimizing TikTok Strategy for Salon Owners
32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences
40:12 Final Thoughts on TikTok's Value for Local Businesses
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This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.
00:00 Welcome and Introduction
00:03 Meet Erin: From Business Background to Hairdressing
01:20 The Journey into Hair Education
03:16 The Realities of Becoming an Educator
09:44 Navigating Brand Partnerships and Sponsorships
24:36 The Power of Travel and Personal Growth
30:47 Advice for Aspiring Educators and Stylists
32:13 Closing Thoughts and Where to Find Erin
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DM Claire Monroe
In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.
00:09 Background and Journey into the Beauty Industry
02:11 The Impact of Modern Marketing Strategies on the Beauty Industry
03:04 The Role of Email Marketing in a Hairstylist's Business
07:00 The Power of Automated Email Marketing
09:49 The Value of Lead Magnets in Business
13:07 The Impact of Email Marketing on Business Revenue and Client Retention
16:08 The Importance of Reviews and SEO in Business Growth
19:55 Getting Started with Email Marketing
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In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.
00:00 Introduction: Reducing Last Minute Cancellations
01:37 The Emotional Impact of Cancellations
02:12 The Shift in Cancellation Policies
02:58 The Current State of Cancellations and No Shows
05:44 The Importance of Having a Cancellation Policy
06:48 The Power of Regularly Communicating Policies
09:37 The Consequences of Not Communicating Policies
11:10 The Long Term Impact of Charging Cancellation Fees
20:07 The Importance of Fair Policies
21:18 When to Charge a Cancellation Fee
22:33 Reducing Last Minute Cancellations
23:32 Setting Up Policies and Systems
24:29 Streamlining the Client Experience
25:37 Preventing Last Minute Cancellations
28:29 Handling Deposits and Rescheduling
30:44 Balancing Business and Human Emotions
36:10 Creating an Excellent Client Experience
38:05 Final Thoughts and Advice
This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive in her industry.
00:00 Introduction and Guest Background
01:43 Justine's Journey into Medical Aesthetics
06:35 The Challenges of Entrepreneurship and Burnout
08:44 Rebuilding and Prioritizing Self-Care
10:24 The Birth of Lipstick Empire
13:46 Overcoming Obstacles and Building a Successful Business
25:38 The Importance of Community Involvement
34:00 Final Thoughts and Advice for Entrepreneurs
In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation.
00:00 Introduction to Navigating Change
01:09 The Messiness of Change
01:23 The Year of the Soft Skill
02:11 The Pain and Growth of Change
02:24 The Grief of Change
02:48 The Imperfection of Change
03:19 The Challenge of Navigating Change
04:33 The Power of Authenticity
05:34 The Importance of Inner Skills
10:11 The Power of Passion
18:11 The Journey of Evolution
19:47 The Power of Curiosity
28:28 The Importance of Self-Care
33:24 Conclusion: Embracing Change
🌻Get more information about the Sunflower Lanyard initiative🌻
🌈Connect with Meg on Instagram 💕
On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry.
The discussion also explores how salon owners and stylists can make their spaces more inclusive by understanding and accommodating neurodivergent clients and colleagues. To aid the process, Meg recommends things like asking for client preferences, considering sensory issues, and utilizing tools that can assist with creating this inclusivity. Also includes information about the Sunflower Lanyard Charity and its work to increase visibility for those with hidden disabilities.
Magnetic Marketing for Hairstylists
In this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals attract their dream clients, scale their businesses, and increase revenue while staying true to their unique brand identity.
00:00 Introduction to Magnetic Marketing for Hairstylists
00:33 The Importance of Understanding Marketing Fundamentals
01:00 My Personal Journey in Online Marketing
02:08 The Power of Personal Branding in the Beauty Industry
02:50 Working Smarter, Not Harder in Marketing
03:45 Rising Above the Noise: Standing Out in a Crowded Online Space
05:04 The Importance of Quality Over Quantity in Content Creation
06:00 The Role of Branding in Attracting Valuable Clients
07:46 Creating Consistency in Your Brand Messaging
09:21 The Power of Specific Messaging and Batching in Marketing
17:40 Setting Up Online Visibility Touchpoints
22:19 Conclusion: Implementing These Tips for Effective Marketing
AI responses can produce inaccurate information about people, places, or facts.Write to the AI
In this episode of the Hairstylist Rising podcast, host Jody Brown discusses the three most important things hairstylists can do to elevate their brand. She emphasizes the value of creating an authentic and captivating brand that connects with ideal clients, and highlights the importance of clarity, connection, and consistency in branding. Listeners will gain insights and actionable strategies to build their best life as a hairstylist.
We’re covering:
- The importance of branding
- The foundation of marketing
- The power of connection
- Consistency for trust and retention
Time Stamps
00:00 Introduction to the Podcast
00:03 The Importance of Branding in the Beauty Industry
01:52 The Difference Between Marketing and Branding
05:39 The Three C's of Cohesive and Magnetic Branding
05:52 The Role of Clarity in Branding
07:06 The Power of Connection in Branding
17:19 The Importance of Consistency in Branding
21:52 Conclusion and Action Steps
23:15 Signing Off
Success in Small Towns: Business Growth and Pricing Strategies in the Beauty Industry In a discussion between Jodi and Casey - a small-town hair stylist - the two delve into the nuances of running a profitable hair business in a small town. Casey shares her journey of becoming a hair stylist and how she defied the skepticism of those around her, particularly those who felt a small town setting could hinder her success. She also explains that her drive to deliver high-end services in her small town led to the establishment of her salon. The pair then discuss the challenges of finance management in the industry, highlighting the necessity of understanding your business's financial health before implementing price increases. They also address the misconceptions surrounding lower pricing in smaller towns, emphasizing that quality services can be priced fairly irrespective of location. Casey advises hairstylists to focus on the strength of their business while making strategic decisions during economic uncertainty, and to abandon the habit of basing their prices on what everyone else is charging. She promotes her masterclass that helps hairstylists to strategically raise their prices in small towns. In this episode we go over: Casey's Journey in the Beauty Industry Overcoming Negative Advice and Building a Successful Business The Importance of Email Marketing and Business Growth Addressing Pricing Concerns in the Beauty Industry Understanding Your Business Finances and Pricing Strategy The Impact of Economic Climate on Pricing Decisions Challenges and Opportunities of Pricing in Small Towns Conclusion and Where to Find More About Casey Check out the previous episodes here! 3 Key stept to success as a small town hairstylist https://hairstylistrising.libsyn.com/3-key-steps-to-success-as-a-small-town-hairstylist Social Media Strategies for small town Stylists https://hairstylistrising.libsyn.com/social-media-strategies-for-small-town-stylists Find Casey Taylor on Instagram! www.instagram.com/caseytalorstylist
Welcome to today's episode, where we dive into the strategies to help you make an extra $10,000 behind the chair in 2024. We're thrilled to have Christina Leist, a beauty industry expert and educator, here to share her insights and guidance on achieving financial growth in your beauty business.
Christina discusses various strategies to increase your income behind the chair in 2024.
- Upselling Treatments: Christina emphasizes the importance of talking to clients about new treatments and services. Excitement about offering something new can lead to clients embracing additional services, ultimately boosting your income.
- Offering Extra Haircuts: Encourage clients to schedule more frequent haircuts. Even a small increase in the number of haircuts per day can significantly contribute to your annual income.
- Consistent Consultations: Keep consultations fresh and engaging, whether with long-term clients or new ones. Discuss the latest trends, treatments, and options, making clients feel excited about trying something new.
Check out the Scissors Make Cents website
Find Kelly on Instagram
In this power-packed episode, Jodie and Kelly discuss their experiences as salon owners, consultants, and personal growth enthusiasts.
The conversation covers an array of topics including the importance of a supportive peer group, tackling the challenge of understanding business numbers, the power of retreats, and managing a team effectively.
Kelly shares her entrepreneurial journey, explaining her transition from hairstylist to salon owner, her approach to team management, and how self-care impacts her professional performance.
The episode also includes valuable insights into business growth, the crucial role of ongoing education, and planning for a successful year.
Kelly reveals how mentorship played a key role in her progress, leading her to evolve her business strategy and attitude.
She also emphasizes the importance of self-care and individual growth.
Kelly explains how she uses a planner to map out her business, illustrating the importance of understanding numbers and tracking key performance indicators for business growth.
Additionally, Kelly discusses her retreat, Escape to Tulum, emphasizing its focus on mindfulness, self-care, and building an empowering community of like-minded individuals.
Say Hi to Faye on IG Elizabeth Faye / Coach & Retreats / Breathwork & Business (@heyelizabethfaye) • Instagram photos and videos
In this episode of "Hairstylist Rising," your host, Jodie Brown, welcomes the amazing Elizabeth Faye to the show. Elizabeth, known for her transformative work in the beauty industry and her documentary "Hairstylists Changed the World," shares her journey from stylist to educator, healer, and entrepreneur. Together, they explore the holistic approach to hairstylist education, the crucial role of self-care for beauty professionals, and the art of navigating career pivots. Join Jodie and Elizabeth as they delve into the seasons of metamorphosis in one's career, the power of being body-led, and the seamless integration of personal development into the realms of life and business.
Elizabeth Faye kicks off the conversation by emphasizing the importance of well-being and self-care within the hairstylist profession. Drawing from her own transformative journey, she reveals how she integrated holistic modalities into the beauty industry to address the gaps in hairstylist education. Her mission: equipping stylists with the tools needed to protect their physical, emotional, and energetic well-being.
Throughout the episode, Elizabeth highlights the significance of following one's inner guidance and trusting the seasons of metamorphosis in a stylist's career. Recognizing that each journey is unique, she encourages beauty professionals to embrace change and explore new horizons.
Elizabeth delves into the natural cycles of transformation, likening them to the seasons of the year. These cycles, she explains, involve shedding and releasing (fall), fortification and deepening roots (winter), new beginnings (spring), and harvesting the fruits of one's efforts (summer). Embracing these cycles, she argues, can lead to profound personal and professional growth.
The episode concludes with Elizabeth stressing the importance of integrating personal development work into all facets of life, from business to relationships and finances. She underscores that personal growth is not an isolated endeavor but rather has a transformative ripple effect across various areas of our lives.
- The significance of well-being and self-care for hairstylists.
- Integrating holistic modalities into the beauty industry.
- Trusting inner guidance and navigating career pivots.
- The power of being body-led and intuitive.
- Understanding the natural cycles of transformation.
- The seamless integration of personal development into life and business.
Tune in to this enlightening episode of "Hairstylist Rising" for a captivating conversation that offers valuable insights to hairstylists, educators, and anyone embarking on a journey of career transitions and personal growth.
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We’re diving into the complexities of navigating finances, particularly through the holiday season, for those in the beauty industry. Listen as our guest shares her transition from a financially strained hairstylist to a personal finance coach, helping others take control of their finances and live out their dreams.
Discover why you need to adjust your relationship with money, how to get started with a spending plan, and how to handle obligatory holiday spending.
This is a must-listen for hairstylists and beauty professionals who want to balance creative passion with financial stability.
We’re talking about:
- Getting Real with Money
- Starting Somewhere
- The Turning Point
- Overcoming Financial Struggles
- Making Changes
- The Payoff
- Taking Care of Your Finances
- Keeping Spending in Check
The holiday season can be a financially stressful time, especially for freelancers like hairstylists. However, with strategic planning and informed advice, it is possible to navigate this season without unnecessary financial stress. In this episode, we will explore valuable insights into how to manage holiday spending effectively.
The holiday season often amplifies existing financial stress. The financial burden can affect you whether you're working extra hours at the salon or not. As stylist professionals, it's crucial for us to approach our financial situation without resorting to shame and embarrassment. Often, the personal finance industry uses shame as a tool -- a method that frequently leads people to avoid confronting their financial situation.
The first step to overcoming financial stress, especially during the holidays, is to rethink our financial habits and shift our perspective. Rather than avoiding bills and financial statements due to fear and stress, it's beneficial to start examining them with an open mind. It's essential to go beyond the constant fear of debt and visualize our finances more constructively.
One inspiring example is a hairstylist who managed to overcome her financial fear. After realizing she was significantly in debt, she decided to make a change. By assessing her spending habits in detail and drawing a clear financial plan, she managed to gradually reduce the debt and regain control over her finances. Her story serves as an motivating tale for others grappling with similar financial challenges.
The role of mindset in financial management cannot be overemphasized. It's important to consider that extreme budgetary restrictions can hinder more than they help. Instead, what's needed is a sustainable spending plan aligning with our individual values and lifestyle. The key is consistency rather than perfect adherence to a rigid budget.
It is crucial to monitor spending habits, particularly during the holidays. Whether it's spending on gifts, eating out, or indulging in personal purchases, it helps to keep track of where the money is going. With awareness, it becomes possible to make informed decisions about where we can cut back and where we need to invest.
In conclusion, conquering holiday financial stress as hairstylists is about mastering personal finance management. It involves rethinking old spending habits, developing a mindset shift, setting a practical spending plan, and keenly monitoring our spending. Remember, the goal isn't to create further strain but to make the holiday season and our financial health more manageable and less stressful.
In this thought-provoking episode, Jodie engages in a captivating conversation with Maila, exploring the intricacies of personal development and the transformative power of morning routines in the ever-evolving landscape of the beauty and online industries.
In this episode, were diving into:
- Generational Perspectives on Fulfillment: Jodie and Maila dive into a discussion about the unique challenges and triumphs of their generation, straddling the cusp of change. Themes of consciousness, awakening, and self-fulfillment in both the beauty and online industries take center stage.
- Awakening and Transition: Maila shares personal insights into the ongoing awakening and transition within their generation, emphasizing the importance of breaking free from limiting beliefs and prioritizing individual desires over societal expectations.
- Parenting and Limiting Beliefs: Jodie reflects on the parenting experience, considering ways to prevent the formation of limiting beliefs in the next generation. The conversation touches on societal expectations and the vital role of allowing children to explore their passions freely.
- Career Path Diversification: The podcast explores Maila's unconventional career journey within the beauty industry, challenging traditional paths and advocating for showcasing diverse career options. The discussion encourages listeners to embrace their unique paths and passions.
- Unpacking Limiting Beliefs: Maila candidly shares personal limiting beliefs and discusses their impact on the journey to success. The conversation evolves into practical strategies for identifying and addressing deep-seated beliefs that may hinder personal and professional growth.
- Morning Routines for Mental Wellness: Jodie and Maila pivot towards practical advice, focusing on morning routines. Maila advocates for personalized routines aligned with individual preferences, emphasizing the significance of trial and error to discover what resonates for mental wellness.
- Strategies for Mental Well-being: Maila provides actionable advice for listeners looking to embark on a journey of self-care and mental well-being. The discussion touches on the importance of listening to intuition and creating habits that nurture a positive mindset.
- Workbook Resource: Maila introduces a workbook designed to guide individuals in establishing a morning routine. The workbook covers the why, what, and how of morning routines, offering practical ideas and a structured approach to building this transformative habit.
As we conclude this enlightening episode on the Hairstyling Rising podcast, Jodie and Maila encourage listeners to embrace self-reflection, challenge limiting beliefs, and consider the impact of personalized morning routines on mental well-being. The journey towards fulfillment, both personally and professionally, is celebrated as a continuous process of growth and self-discovery. Tune in for more insights in the next episode as Hairstyling Rising continues to explore the diverse facets of success and well-being in the beauty and online industries.
Find Brooke on Instagram
Visit Brooke’s Website
In this episode, we’re talking about navigating fulfillment and energy management within the beauty industry. We’re diving into the common challenge of burnout and the importance of staying grounded for hairstylists in a profession that often serves as a sanctuary for clients.
We’re sharing personal experiences, insights, and practical tips to help hairstylists find fulfillment and maintain a positive energy balance behind the chair.
We’re diving into: Recognizing Burnout As A Hairstyling:
- Unpacking the nuances of burnout within the hairstyling profession, beyond merely working long hours.
- Personal anecdotes highlight instances of burnout stemming from a misalignment with one's passion and purpose.
Self-Awareness in the Salon Space:
- Stressing the significance of self-awareness for hairstylists in recognizing when a change in direction is needed.
- Brooke Kenyon shares her journey and the wake-up call provided by an external perspective, urging her to reevaluate her path.
Shifting Priorities
- Rethinking success beyond financial gains, emphasizing personal fulfillment in a profession that often revolves around aesthetics.
- Jodie and Brooke discuss pivotal moments when they decided to prioritize their well-being over monetary success.
Facing Fear and Embracing Change Behind the Chair:
- Delving into the fears associated with making career changes in the hairstyling industry.
- Encouraging hairstylists to embrace change as a catalyst for personal and professional growth.
Learning the Business and Adapting:
- Reflecting on the evolving nature of the hairstyling industry and the need to adapt to changes.
- Overcoming resistance to learning new skills, including the use of social media, for sustained success.
Practical Tips for Staying Grounded:
- Transitioning to actionable advice for hairstylists working closely with clients.
- Strategies for protecting personal energy, creating a positive and safe space, and utilizing modalities like Reiki.
Clearing Space and Resetting for Hairstylists:
- Practical insights into clearing energy from salon spaces, ensuring a refreshed environment between clients.
- Establishing boundaries between work and personal life for a seamless transition and presence with family.
Impactful Presence in the Salon:
- Recognizing hairstylists' influence on clients beyond their technical expertise.
- Exploring ways to impart positive energy and foster a sense of purpose in day-to-day interactions.
Being a Calming Presence for Clients:
- Acknowledging the role hairstylists play in providing comfort, especially during clients' challenging times.
- Brooke and Jodie discuss the benefits of personal growth and energy protection for both hairstylists and their clientele.
This episode serves as a guiding light for hairstylists navigating the often glamorous yet demanding world of hairstyling, offering actionable insights for personal growth and professional success.
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In this episode, we have a special guest, Samantha Harmon, who wears multiple hats as a hairstylist, educator, content creator, and podcast host. Join us as we delve into the beauty industry and explore the incredible opportunities beyond the salon chair.
Main Talking Points:
- Journey into the Beauty Industry: Samantha shares her journey into the beauty industry, which was influenced by her mother, a hairstylist, and her father, who owned a beauty supply franchise. Despite initial insecurity, she found her passion for creativity and flexibility within the industry.
- From PR and Marketing to Content Creation: Samantha's background in public relations and marketing helped her when she started posting on Instagram in 2018-2019. Aesthetic feeds were trending, and her marketing skills gave her an edge. She discusses the evolution of social media in the hairstylist world and its impact on her career.
- Navigating Imposter Syndrome: Samantha discusses her struggle with imposter syndrome and the pressure to appear perfect on social media. She reveals how personal experiences and life changes have inspired her to open up and be transparent about her journey.
- Balancing Multiple Roles: Samantha's career includes working behind the chair, content creation, education, and more. She shares her weekly workflow, including salon work, content creation, and catching up on tasks, and emphasizes the importance of delegation and building a team as her career expands.
- The Love for Podcasting: Samantha reveals her love for podcasting and the meaningful connections it allows. She discusses her desire to help others by sharing her experiences and thoughts on mental health, imposter syndrome, and life's challenges.
- The Journey of Growth: Samantha reflects on her journey and the importance of giving yourself permission to evolve at your own pace. She encourages listeners to embrace the idea that growth happens in its own time.
If you want to dive deeper into Samantha's world, check out her podcast, "Samantha's Beauty Confessions," available on major podcast platforms. Stay tuned for more inspiring conversations and industry insights. Remember, your journey is uniquely yours, and it's okay to take things one step at a time.
In this episode, we're joined by Tracy Jasmin, a former wedding photographer who transitioned into a business coach for female entrepreneurs. Tracy shares her journey and insights into the world of mindset and manifestation. Tracy's transformation from a wedding photographer to a business mindset coach is a remarkable journey guided by intuition and a deep passion for mindset and manifestation.
Our Conversation:
- Tracy's career began in newborn photography, but she soon realized her passion for weddings, which led her to trust her intuition and embark on her unique journey.
- Her interest in mindset, manifestation, quantum physics, and the psychology of the brain became a driving force in her life.
- Despite initial skepticism, Tracy found herself working with a business coach who helped her develop a group coaching program and explore concepts related to the subconscious mind and neurolinguistics.
- The discussion also touches on the transformative power of books like "You Are a Badass" by Jen Sincero and the pivotal moments when one's perspective shifts dramatically.
- Tracy highlights the significance of self-recognition, embracing your unique gifts, and shifting your self-perception to achieve success.
- The conversation delves into the misconception of oversaturation in various niches, using the example of curly hair specialists, and how your beliefs can limit or expand your opportunities.
- Tracy emphasizes the importance of an identity shift, where your thoughts, actions, and beliefs align with the person you want to become.
- The concept of manifestation is explored, with a focus on becoming the person who has the desired outcomes, rather than just seeking the outcomes themselves.
- The discussion touches on the science-backed aspects of manifestation and the influence of thoughts, beliefs, and emotions on one's actions and, ultimately, their reality.
- It's highlighted that belief in manifestation is not a prerequisite, and people from various backgrounds, including those who are not spiritual, can benefit from these principles.
- The importance of taking action aligned with your goals and assessing whether your thoughts, feelings, and actions are moving you closer to your desired outcomes is emphasized.
Key Takeways:
- Manifestation is about becoming, not just obtaining.
- Your self-perception dictates your success.
- Your mindset is the key to breaking through limiting beliefs.
- Evidence and self-recognition are essential in the manifestation journey.
- The placebo effect demonstrates the power of belief and mindset.
- The importance of open-mindedness and recognizing the connection between energy and belief.
- Challenges can be opportunities for growth and action.
- Belief in manifestation is not limited to a specific spiritual or non-spiritual perspective.
Find Tracey on Instagram
Welcome to today's episode! In this exciting conversation, we are joined by Alyssia Dodson, also known as the Main Seamstress, a seasoned professional in the beauty industry with two decades of experience. Alyssia is on a mission to revolutionize the way hairstylists approach their craft, and in this episode, she shares her unique perspective on "Hair as Fabric." Let's dive into this captivating discussion and explore the innovative concept of treating hair as fabric, transcending traditional notions of hair care and styling.
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The Journey to Hair as Fabric:
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Alyssia reflects on the common thread she observed in her clients' experiences related to hair texture and styling. She notes that hair challenges aren't limited to specific ethnic backgrounds, and she wanted to empower stylists to embrace a more inclusive approach.
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She highlights the need for comprehensive education on texture in the beauty industry and how it was a glaring omission during her own training.
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Creating a Safe Space:
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Alyssia shares her inspiration for creating a safe space for stylists and clients to discuss hair without fear or exclusion. She emphasizes her desire to offer the same welcoming environment she experienced when entering the industry.
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Jody and Alyssia discuss the importance of specialization and the need for stylists to cater to all hair types and clients.
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Hair as Fabric Concept:
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Alyssia explains how she started visualizing hair as fabric and its positive impact on both stylists and clients.
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She discusses the importance of adjusting one's lens to see hair differently and how this adjustment reignites creativity.
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Education Approach:
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Alyssia provides insight into her educational framework, which includes a tactile and visual learning approach.
- She encourages stylists to use fabrics for visualization, helping both stylists and clients understand how to handle and care for different hair types.
- The education delves into foundational elements, product application, cutting techniques, and styling methods, offering a holistic understanding of "Hair as Fabric."
Connect with Alyssia on social media at @MainSeamstress and visit her website, HairFabricEducation.com, for more information on her classes and consultations.
In this episode, we explore the concept of allowing ourselves to evolve as individuals and business owners in the beauty industry. Join us as we dive deep into the journey of Marissa Bender, the owner of Moss Hair Collective in Columbus, Ohio, as she shares her story of growth, change, and empowerment.
- Introducing Marissa Bender and Moss Hair Collective:
- Marissa Bender introduces herself and her journey in the beauty industry.
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Her upbringing in a family with a strong connection to the salon world.
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Finding Her Path:
- Marissa's initial resistance to becoming a hairstylist.
- The artistic and creative influences in her life.
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Choosing hair school and the love she developed for hair color.
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Exploring Different Salon Models:
- Marissa's experience working in various salon models, including commissioned salons and a salon loft.
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Gaining diverse experiences and perspectives in the beauty industry.
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Collaboration and Transition:
- Collaborating with a friend to start a salon loft.
- The challenges and rewards of operating the salon loft for two years.
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Transitioning to a modern commissioned salon.
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Embracing Change:
- The pivotal moment that led Marissa to realize her preferences in business ownership.
- The importance of considering lifestyle choices as a business owner.
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Letting go of responsibilities for others' paychecks.
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Creating a Unique Salon Culture:
- Building a brand to attract the right people and clients.
- The significance of mentoring independent stylists.
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Embracing change and continuously evolving to meet your own needs.
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Handling Competition and Change in the Industry:
- Addressing the abundance of salons and stylists in the beauty industry.
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Encouraging a healthy mindset of embracing competition and not stressing over external factors beyond your control.
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Listening to Your Intuition:
- The importance of tuning into your intuition and making quick decisions.
- Identifying what you truly want and how to align your business with your aspirations.
Change doesn't make past choices wrong, just a part of your evolving path.
Thank you for joining us on this episode of the Hairstylist Rising Podcast.
Connect with Marissa Bender on Instagram @hair_bender_m and her salon at @moss_hair_co.
You can also find more information on her website linked in her Instagram profiles.
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In this episode, we're diving into money beliefs and how they can affect your success as a hairstylist. Joining us today is our guest, Maddie Cook, who will share her insights and expertise on this topic.
- Maddie Cook's Journey: Maddie started her self-employed journey in 2010 and went on to establish her coaching company, Boss Your Salon, in 2018. She transitioned away from working behind the chair to focus on helping hairstylists and other self-employed professionals with pricing, strategy, money mindset, sales, marketing, and more.
- Universal Money Issues: Maddie discusses how the issue of money and pricing is universal in the beauty industry. Many self-employed professionals, regardless of their specific field, face similar questions and concerns about how to set prices for their services.
- Shifting Money Mindset: Maddie talks about the pivotal moment when she recognized a need for change in the industry. She observed a common pattern of undercharging and misperceptions about pricing. This led her to take action and offer a pricing webinar to address these issues, which attracted thousands of participants.
- The Foundation of Success: Maddie emphasizes the importance of getting the financial aspects of your business right. Without a solid understanding of your numbers and a healthy money mindset, it's challenging to build a thriving business.
- Recognizing Pricing Indicators: Maddie points out key indicators that signal a need to reevaluate your pricing strategy. One crucial indicator is when your bank balance doesn't reflect the effort you're putting into your work. When you find yourself working tirelessly but not seeing the financial results you desire, it's a clear sign that something needs to change.
- Shifting Limiting Beliefs: Many hairstylists and self-employed professionals hold limiting beliefs about pricing and money. Maddie emphasizes the need to challenge these beliefs and explore alternative perspectives. She also encourages looking for evidence that contradicts these limiting beliefs.
- Embracing the Capacity for Good: Maddie discusses the prevalent focus on the capacity to endure hardships and overcome challenges in the industry. She believes that it's equally important to expand one's capacity for peace, rest, and wealth. By shifting the focus to what is possible and positive, you can achieve greater success.
- Letting Go of Emotional Discounting: Maddie addresses the notion that keeping prices low is often associated with good customer service in the industry. She challenges this belief and explains that pricing should be sustainable for your business without compromising your well-being.
- Making Money without Guilt: Maddie and the host discuss the stigma surrounding making money in the beauty industry. They stress that it's entirely acceptable to want to make a substantial income from your business and that there should be no shame in expressing that desire.
In this insightful episode, Maddie Cook shared her journey in the beauty industry and how she discovered the need to address pricing and money mindset issues. She emphasized the importance of shifting limiting beliefs, recognizing pricing indicators, and embracing the capacity for good. Maddie encouraged hairstylists and self-employed professionals to focus on financial success without guilt and strive to create thriving businesses.
For more information and resources, you can visit Maddie Cook's website here or find her on Instagram and Facebook under the name Boss Your Salon.
In today's episode, we'll be delving into a critical topic that affects all of us in the salon industry—creating psychological safety. Our guest, Stephanie, has a wealth of knowledge and experience in transforming salon cultures to be more nurturing and empowering. Stay tuned for insights that can truly elevate your salon game.
Episode Highlights:
- Introduction to Stephanie's Journey
Join me as I chat with Stephanie, who has journeyed through the salon industry and now helps us navigate its complexities.
We'll explore the challenges and toxic behaviors that can plague salon cultures and how Stephanie's mission began.
- The Drive for Change in the Salon Industry
Stephanie reveals her motivation to assist salon owners in aligning their values with their salon culture.
Many salon owners start with a commitment to do things differently—let's find out how.
- Understanding Psychological Safety in Salons
What exactly is psychological safety? Stephanie breaks it down and shows us how it applies uniquely to salons.
We'll learn about the 13 aspects of psychological safety and why they matter in our industry.
- Adapting Psychological Safety for Salons
Stephanie shares her practical approach to making psychological safety accessible to salons and small businesses.
Discover the emotional side of the salon industry and why addressing it is paramount.
- The Impact of Client Relationships
Hairstylists invest emotional energy in their client relationships—Stephanie and I discuss the implications.
How can these relationships lead to compassion fatigue and burnout? Find out here.
- Decision Fatigue and Self-Care for Hairstylists
Stephanie explores the concept of decision fatigue and its effects on mental well-being in our profession.
We'll also dive into intentional scheduling and essential self-care practices for hairstylists.
- Taking Personal Accountability for Change
We discuss the power of personal accountability in improving mental health and transforming salon culture.
Learn how positive changes can create a ripple effect in your salon.
- The Role of Resilience
Stephanie emphasizes how building resilience is a key component of psychological safety.
Discover how resilience contributes to personal and professional growth.
- Creating a Positive Salon Culture
Stephanie shares her mission to empower individuals within the salon industry to be catalysts for positive change.
Remember, change starts with each person, leading to a ripple effect of transformation.
Connect with Stephanie on Instagram: @PsychologicallySafeSteph
Visit her website: Wave Society
Stephanie's passion for improving salon culture and promoting psychological safety shines through in this enlightening conversation. Her insights remind us that positive change begins with personal accountability and a commitment to fostering a safe and nurturing environment, not only in salons but in all aspects of our hairstyling journey. Thank you for joining us on this episode of Hairstylist Rising.
Welcome back to another inspiring episode of Hairstylist Rising. In this installment, we're joined by Mariah, a seasoned stylist, mentor, and coach, as we explore the exciting world of hairstylists, salon owners, and suite renters. Get ready to gain valuable insights into setting boundaries, building confidence, and thriving in the beauty industry.
Key Takeways:
Nurturing Skills in the Salon: Mariah shares her early journey working in her aunt's salon and the supportive team that helped her hone her craft and self-confidence.
Transitioning to Independence: Discover Mariah's transition from college to a commission-based salon and eventually becoming an independent stylist in her own salon suite, a pivotal moment in her career.
Educational Odyssey: Mariah's diverse experiences, from being the director of education for an international brand to her roles in salon leadership, have provided her with a unique perspective on the industry.
The Spark of Coaching: Uncover the catalyst that led Mariah to become a coach and mentor, dedicated to helping fellow stylists reach new heights in their careers.
Entrepreneurship in the Beauty Industry: Explore the evolving entrepreneurial spirit in the beauty industry and how it's reshaping the hairstylist profession.
Setting Boundaries with Confidence: Mariah emphasizes the significance of setting professional boundaries with clients, a practice that elevates the stylist-client relationship.
Effective Communication Strategies: Learn from Mariah's expertise in communicating boundaries with clients, fostering mutual respect and understanding.
Proactive Communication: Discover the power of proactive communication when it comes to pricing, policies, and boundaries, ensuring a seamless experience for clients from the outset.
Putting Clients First: Mariah's approach revolves around framing boundaries as benefits for clients, ensuring a client-centric approach that strengthens the stylist-client bond.
Who Should Tune In?
This episode is a must-listen for hairstylists, salon owners, and suite renters seeking inspiration and actionable advice to excel in their careers. Mariah's journey and wisdom offer invaluable insights for professionals at all stages of their salon journey.
Connect with Us:
Say hi to Mariah on IG
Say hi to Jodie
DM Jodie on IG
In this crossover episode of "Hairstylist Rising," hosted by Jodie Brown, and "The Cash Confident Stylist," hosted by Misty Jayne, we delve deep into the world of hairstyling, entrepreneurship, and personal growth.
We, the hosts of these two podcasts, share our experiences and journeys in the hairstyling industry.
Jodie, the host of "Hairstylist Rising," began her journey as an educator, sharing her expertise in building a successful clientele using Instagram. However, her initial foray into education revealed a crucial realization: not everyone possessed our knowledge. This recognition became the cornerstone of her mission, to empower hairstylists by teaching them the ins and outs of marketing themselves effectively.
As Jodie evolved in her career, she transitioned from social media management for brands and educators to establishing a full-fledged content marketing agency, serving as its creative director and strategist. Each step forward required letting go of tasks and embracing change, a process that challenged her ego and self-perception.
Misty Jayne, host of "The Cash Confident Stylist," joins the conversation, sharing our experiences of evolution in the hair industry. Together, we explore the intricacies of recognizing the need for change, even when it means relinquishing tasks we enjoy.
We discuss the concept of zones of competence, excellence, and genius, as outlined in the book "The Big Leap" by Gay Hendricks. Stepping outside of our zone of excellence can be daunting, but it's often the key to unlocking our true potential.
Both hosts emphasize the importance of assessing what truly brings us joy and fulfillment, recognizing that evolution sometimes involves letting go of activities that no longer serve our future selves. The conversation touches on the power of outsourcing, prioritizing tasks, and making conscious choices to align with our goals.
Join us in this insightful discussion on evolving in the beauty industry, embracing change, and finding our zone of genius.
Welcome back to the Hairstylist Rising podcast!
In this episode, Jodie Brown welcomes special guest Hunter Donia.
Hunter shares fascinating findings from a recent survey.
Discover how these insights can improve the hairstylist experience for both professionals and clients.
Part 1: Demographics of the Survey
Hunter discusses the demographics of the survey conducted.
500 women in the United States who visit salons participated.
Insights from a diverse group of clients are shared.
Part 2: Online Booking Insights
Explore the surprising results regarding online booking preferences.
Hunter dispels common assumptions about client preferences.
Learn about the willingness of clients to fill out digital consultation forms.
Part 3: Package Pricing
Hunter discusses the preference for all-inclusive package pricing.
Clients value price transparency and convenience.
The benefits of this pricing model for both clients and stylists are highlighted.
Reflecting on the survey findings and the opportunities they present.
Emphasizing the importance of creating a positive, transparent, and enjoyable experience for clients.
Encouragement to adapt and evolve to meet the changing needs of clients.
Closing Remarks:
Thank you for tuning in to this episode of Hairstylist Rising.
Connect with Hunter Donia on his website hunterdonia.com and on Instagram @hairbyhunty.
Stay updated with Jodie Brown and the podcast for more industry insights.
💗Join the LAST live round of Beauty Biz Brand Academy💗
Say hi to Stephanie on Instagram
The link Stephanie mentioned is: Bit.y/beautycoursequiz
Welcome to Hairstylist Rising! I'm your host, Jodie Brown. In today's episode, we're joined by Stephanie Mitchell, an expert in salon and spa marketing, who transitioned into teaching Facebook and Instagram advertising for beauty professionals online. Let's dive in.
Here are the key takeaways from my conversation with Stephanie Mitchell:
Online Education Freedom: Online education provides you with the freedom to teach and learn from anywhere. It's a fantastic opportunity for beauty professionals to expand their horizons.
Course Topic Selection: Choosing the right course topic is crucial. Look for a niche that resonates with your audience and addresses their pain points.
Audience Growth: Start small but smart when building your online course audience. Quality over quantity is key.
Balancing Ventures: Balancing multiple business ventures requires organization and time management. Stephanie's insights on this topic can help you succeed.
Building Confidence: Overcome self-doubt and imposter syndrome by taking action and embracing discomfort. Confidence is a crucial ingredient for success in online education.
If you’re a salon owner, hairstylist, esthetician, or beauty industry entrepreneur and you’ve thought about creating a digital course or starting an online business… do NOT miss out on today’s episode.
Send me a DM on IG and let me know what you thought of today's episode
Join The 5 Day Self Care Kickstart Challenge
I recently polled hairstylists on Instagram and more than half said they aren’t even coming close to prioritizing self care enough. For that reason… I invited my friend Brit Carmicheal onto the show to chat about it.
The Need for Consistent Self-Care
- My personal experience with burnout and the journey to self-care.
- Why self-care is not a one-time solution but a consistent practice.
- Self-care as the foundation of energy and business success.
Self-Care Is a Daily Practice
- The importance of awareness and honesty with oneself.
- The mental shift required to prioritize self-care.
- Practical tip: Starting with a "What Lights You Up" list.
Finding Your Self-Care Routine
- How to determine what self-care practices work best for you.
- Breaking free from rigid routines and finding what fits your lifestyle.
- The power of experimenting with self-care for at least a month.
This episode is a must listen for every person in the beauty industry as we spend so much time caring for others!
Say hi to Brit on Instagram
Say hi to Jodie
Snag your discount on Bye Bye Debt from Misty
Say hi to Misty on Instagram
Welcome back to the Hairstylist Rising Podcast! In today's episode, we're diving deep into transforming your money mindset, flipping the script on those unhelpful money narratives that have been holding you back, and discovering how you can use your money as a powerful tool to achieve your life and career goals. I'm thrilled to have a very special guest with us today, Misty, a renowned money coach and life coach dedicated to helping hairstylists like you take control of their finances.
Episode Highlights:
Understanding Your Money Story: Misty shares her personal journey of financial transformation, from feeling stuck in debt to taking control of her finances
Breaking the Scarcity Mindset: The hosts discuss the scarcity mindset and how it keeps you trapped in financial stress. Misty emphasizes the importance of shifting your mindset to overcome this scarcity mentality
Changing Your Money Habits: Misty offers practical advice on how to break free from unproductive spending habits and make intentional choices with your money
Identifying Your "Why": Discovering the emotional reasons behind your spending habits and financial goals can be a game-changer. Misty explains why understanding your "why" is crucial
Convenience vs. Value: The hosts delve into how people often spend money for convenience rather than true value and share tips on making intentional choices
Mindful Spending: Misty and Jodie discuss the importance of awareness in your spending and how it can free up money for things you truly cherish
Empowerment Through Control: Misty shares success stories of clients who gained control over their finances, showing how small changes can lead to substantial financial freedom
Thank you for joining us on this insightful + powerful episode of the Hairstylist Rising Podcast. Misty's wisdom and guidance have shed light on the power of transforming your money mindset and taking intentional actions to improve your financial well-being. Remember, it's not about restricting yourself but redirecting your resources toward what truly matters to you. If you found this episode valuable, don't forget to subscribe, leave a review, and share it with your fellow hairstylists.
Stay tuned for more inspiring conversations on Hairstylist Rising, where we empower hairstylists like you to excel in your career and life.
In this episode of Hairstylist Rising, I am having a candid and powerful conversation with the remarkable Sarai Speer, also known as @theplatinumgiraffe on Instagram. Sarai opens up about her journey from battling addiction to becoming a successful hair educator and entrepreneur. This discussion centers around embracing struggles, discovering purpose, and prioritizing mental health within the hairstylist community.
Episode Highlights:
- Turning Points of Vulnerability: Sarai shares a pivotal moment when she faced her addiction head-on and found support that led to her sobriety journey. She recounts the transformative experience of opening up about her struggles and the unexpectedly positive response she received.
- Transitioning from Addiction to Purpose: Sarai's recovery journey led her to embrace a new purpose. She talks about her determination to transition from being a party-loving hairstylist to becoming an educator and inspiring others.
- The Allure of Hustle Culture: Sarai discusses her entry into a new form of addiction—overworking. She delves into how she recognized the unhealthy pattern and why it's crucial to challenge the glorification of hustle culture in the hairstylist profession.
- The Impact of Events on Transformation: The pivotal role of events in personal growth is highlighted as Sarai shares how a transformative event organized by "The Goonies" introduced her to new perspectives and inspired her to become an educator.
- Navigating Imposter Syndrome: Sarai and Jodie openly discuss imposter syndrome, its connection to success, and realizing that imposter feelings can persist even after achieving significant milestones.
- Embracing Vulnerability and Prioritizing Mental Health: Sarai emphasizes the importance of breaking the stigma around mental health within the hairstylist industry. She shares insights into her mental health journey and her commitment to advocating for self-care and therapy.
As Sarai Speer and Jodie Brown wrap up their conversation, they encourage listeners to embrace their struggles and prioritize their mental health. Sarai's journey from battling addiction to becoming an inspiring educator is a testament to the power of vulnerability and growth.
Hairstylist Rising aims to ignite a movement within the hairstylist community that promotes open dialogue, self-care, personal development and chasing after your dreams to build the most fulfilling career possible in this beautiful industry.
Connect with Sarai Speer: Instagram: @theplatinumgiraffe
Connect with Jodie Brown: Instagram: @itsjodiebrown
For more insightful conversations and practical advice on personal growth and success within the hairstylist profession, make sure you’re subscribed to the Hairstylist Rising Podcast.
In this episode of Hairstylist Rising with your host Jodie Brown as we dive into an innovative approach that's changing the game for hairstylists and salon owners - content days. Whether you're struggling to capture quality photos for your portfolio or looking to revamp your social media presence, Content days could be the solution you've been seeking. We're joined by Vivienne Johns from The Hairdressers Social Club, an industry expert and seasoned hairstylist, who walks us through the transformative power of blending "Share the Love" days with content creation.
Key Takeaways:
The Challenge of Salon Life: Vivienne and Jodie delve into the bustling world of salons, highlighting the difficulties hairstylists face when trying to capture stunning visuals of their work amidst the chaos.
Enter Content Days: Discover how Vivienne introduces the concept of Content Days by merging the spirit of "Share the Love" days with creative content production. These days serve as a platform not only to showcase skills but also to facilitate learning among hairstylists.
Share the Love Days: Originally designed for team training, "Share the Love" days are about sharing knowledge, techniques, and skills among the salon staff, fostering growth and unity.
Simplifying Content Creation: Vivienne addresses the challenge of consistent content creation for social media by unveiling the effectiveness of Content Days. Instead of relying on sporadic in-salon captures, stylists can work with models who perfectly represent their desired client base.
Models vs. Influencers: While influencer collaborations make waves, Vivienne emphasizes that collaborations need not exclusively involve high-profile influencers. Local influencers or individuals with significant community influence can yield remarkable results.
Power of Micro-Influencers: Jodie and Vivienne discuss the prowess of micro-influencers, individuals whose localized influence can resonate more profoundly with potential clients compared to macro-influencers with massive followings.
Styled Shoots for Stylists: Vivienne sheds light on the allure of styled shoots, a prevalent practice in the bridal industry. These collaborative efforts between photographers, stylists, and related businesses allow for the experimentation of creative looks and the creation of top-tier content.
Crafting Brand Identity: Vivienne underscores that Content Days offer more than just visually appealing content. They play a pivotal role in constructing a salon's brand identity, ultimately attracting clients who align with the stylist's unique style.
Empowerment Through Content Days: Content Days are a source of empowerment for both emerging and experienced stylists. Newcomers can use these occasions to build portfolios, while seasoned professionals can exhibit mastery in specific techniques.
Balancing Client Experience: Jodie and Vivienne tackle the potential challenge of client experience during content creation. They highlight how Content Days provide a controlled environment for filming, allowing regular clients to enjoy a seamless experience.
Win-Win Collaborations: Collaborations with local influencers or university students, as Jodie and Vivienne discuss, create mutually beneficial scenarios. These collaborations provide valuable content for the influencers' portfolios and high-quality material for the salon's marketing campaigns.
Whether you're a salon owner or a freelance stylist, content days offer an exciting and effective approach to content creation that not only elevates your brand but also enriches the experience for your clients.
Tune in to this episode and explore the strategic advantages of incorporating Content days into your hairstyling journey. Discover the art of enhancing your brand, showcasing your expertise, and attracting your desired clientele through this innovative concept.
Say hi to Viv on Instagram
Can the way you decorate your salon space really make you more money? This is what we’ll be answering here! In this episode, we're exploring how to make your salon space super stylish, cozy, and unforgettable for your clients. My guest Aly McKinnon, a hairstylist and design enthusiast, shares her journey from a busy salon to her perfectly curated salon suite in California. She's not just about hair – she's also stepping into teaching to help fellow hairstylists make their spaces look and feel amazing.
Episode Highlights:
- Making Your Salon Space Welcoming: Learn how our guest transformed her salon into a unique and stylish place where clients can't wait to come back.
- Design that Shows Who You Are: Discover how the way you design your salon can tell people about your brand, both online and offline.
- Clients Love Great Design: Find out how a well-designed space can make your clients feel at home and super happy, and why that's so important.
- Your Salon, Your Brand: See how your online brand and your salon design go hand in hand, making your whole guest experience look and feel just right.
- Trust the Look: Understand why keeping a consistent design makes your clients trust you more and want to keep coming back.
- Instagram Magic: Explore how to make your salon look so good that clients want to take pictures and share them online, bringing in even more clients.
- Word of Mouth 2.0: Learn how your amazing salon design can start conversations and get people talking about you in person and online.
- More Money, Thanks to Design: Hear how our guest made her salon even better-looking and ended up making more money – a lot more!
Tune in to this fun episode and get ready to discover how design can turn your salon into a place clients love to visit and can't stop talking about. It's not just about hair, it's about making the guest experience consistent and luxurious from start to finish.
Say hi to Aly on Instagram
In this inspiring episode of the Hairstylist Rising Podcast, my guest Sharon Huckle, known as the "Unstoppable Stylist," shares her journey of reinventing herself both mentally and professionally.
From navigating a challenging business partnership and personal life to surviving financial stress and near bankruptcy… Sharon's story is a testament to the power of resilience and finding strength in the face of adversity.
Sharon also dives into her approach to soulful selling in the salon and behind the chair, emphasizing the importance of mindset shifts and genuine connections with clients in boosting retail sales. Join us as we delve into the heart of entrepreneurship and the beauty of human connection in the hair industry.
Episode Highlights:
- Overcoming challenges in business and personal life to reinvent and succeed.
- Navigating the uncertainties of 2020 with unshakable faith and vision.
- The significance of mindset in sales and how to make selling a positive experience.
- Utilizing the "What, Why, How" technique to boost retail sales with both new and existing clients.
- How Sharon's business thrives on genuine connections and storytelling.
- The richness of life found in human interactions and finding joy in serving clients.
- Emphasizing the importance of understanding clients' needs and offering solutions.
- A journey of resilience and transformation in the hairstylist industry.
This episode offers powerful perspective shifts and an introspective look at how to handle the curveballs thrown at us by life and in the beauty business.
Find Sharon on Instagram
Say hi to Jodie on Instagram
In this episode, we delve into the topic of authenticity on social media and how it impacts hairstylists & educators in the beauty industry. My guest, Hayley, shares her journey from being a triple-booked colorist to retraining as a psychotherapist and back to being a hairdresser with newfound wisdom and insight. Join us as we explore what authenticity truly means, how it applies to hairstylists, the misconceptions surrounding it, and the importance of balancing professional and personal connections with clients on social media.
Episode Highlights:
- Hayley's journey in the beauty industry and her shift towards mental health education for hairdressers.
- Understanding the concept of authenticity and being true to oneself in different environments.
- The fine line between sharing personal experiences and maintaining professional boundaries on social media.
- The impact of social media in building connections, communities, and conversations in the hairstylist community.
- Finding your unique voice and brand personality on social media to attract the right clients and foster meaningful relationships.
Authenticity on social media is not a one-size-fits-all concept. It is about finding my true self and connecting with my audience in a way that feels genuine and comfortable for me. Whether it's sharing my interests, experiences, or humor, being authentic can create stronger bonds with clients and fellow hairdressers.
Say hi to Hayley on Instagram
Say hi to Jodie on Instagram
In this episode of the Hairstylist Rising Podcast, we're focusing on the framework for a successful appointment, which includes a killer consultation to ensure we’re reducing friction and misunderstandings. We'll discuss the importance of consistent consultations, regardless of client history or service… to ensure every client feels heard and understood.
Our guest, Ashley Ramirez, will introduce her consultation system, including the benefits of extended consultations and the lessons she learned from past experiences to avoid miscommunication. Her personal drive to set herself apart and provide a unique experience has been a driving force in her career as a hairstylist and what propelled her to open a salon suite and become an independent beauty pro.
Implementing this consultation framework has had a significant impact, with clients feeling heard, cared for, and valued. This has resulted in increased client retention and referrals, as well as boosted profits from services and retail sales. Building deeper relationships and trust with clients is a key outcome of this system.
We'll also touch upon the significance of actively asking for the sale while educating clients about the benefits of recommended products. So, join us as we dive into these essential elements of a successful consultation process for hairstylists.
Say hi to Ashley on Instagram
Say hi to Jodie on Instagram
In this episode, we dive into an inspiring journey of entrepreneurship and purpose in the beauty industry. Chrystal L. is an experienced hairstylist and salon owner, and she’s here sharing her story of starting a tech company called All Hair Academy Tech. She discusses the importance of systems, inclusivity, and creating a platform that empowers salon owners to build profitable and scalable businesses. Get ready to be motivated and discover what's possible in the beauty industry.
Highlights & Key Takeaways:
- Chrystal's journey from being gifted a salon to starting a tech company
- The pivotal moment that led Chrystal to realize her passion for systems and inclusivity
- The challenges faced by salon owners in understanding business scalability and retirement planning
- A hairstylists encounter at a startup weekend and the serendipitous events that unfolded
- The process of participating in a pitch competition and forming a team to build a prototype
- The significance of community and mentorship in navigating the tech industry
- Chrystal's vision for All Hair Academy Tech as an all-in-one salon management and e-learning platform
- Empowering salon owners to maintain brand autonomy and lead with their values
- Chrystal's insights on the possibilities and opportunities within the beauty industry
If you're a hairstylist or salon owner looking to scale your business, this episode is a must-listen. Get ready to be inspired and motivated to pursue your entrepreneurial dreams in the beauty industry.
Let us know what you thought of the episode!
Find Chrystal on Instagram
Visit the All Hair Academy website
In this episode, we dive into the topic of confidence and how it relates to building a fulfilling life and career as a hairstylist. We explore three key areas where you can develop your confidence: decision-making, communication, and money. Our guest shares valuable insights on how to approach these areas and offers practical advice on building trust in yourself.
Confidence in Your Decisions:
- Overcoming negative messaging about your decisions
- Understanding that confidence is built through action
- Embracing the idea of starting before feeling fully confident
Confidence in Your Communication:
- Overcoming fear and hesitation in expressing yourself
- Recognizing the importance of honest and mindful communication
- Exploring ways to bridge the gap in difficult conversations
Confidence in Your Money:
- Shifting the perception of money from a source of shame to a tool for success
- Taking control of your financial situation through assessment and planning
- Understanding that small steps can lead to significant changes in your financial confidence
Building confidence as a hairstylist requires challenging negative beliefs, embracing action, and practicing mindful communication… so you can enhance your skills and achieve greater confidence in your career.
Want to connect with Misty? Go connect with her on Instagram
https://www.mistyjayne.com/
In this episode, our guest Shelby Batoncourt shares her inspiring journey of closing her successful salon and returning to being an independent stylist. The episode emphasizes the importance of listening to oneself and how a change in direction can lead to personal and professional growth.
Key Takeaways:
Shelby's experience taught her that it's never too late to change your mind. Skills acquired in one role can prepare you for the next step, rather than defining your entire career. Self-awareness and intentionality play a crucial role in making career decisions. Understanding your strengths, passions, and values aligns you with the right path. Additionally, reframing change as a neutral opportunity, rather than a step back, allows for open-mindedness and growth. Critically allocating energy to decisions based on their alignment with personal goals leads to fulfillment.
The conversation with Shelby Batoncourt provides valuable lessons for individuals in the beauty industry. Embracing change, nurturing self-awareness, and making intentional decisions can lead to personal and professional growth.
Whether you're an aspiring salon owner, educator, independent stylist, or commission-based stylist, this episode offers insights and inspiration to thrive in the beauty industry.
Subscribe to the Hairstylist Rising podcast for more discussions and stories to support your hairstylist journey.
In this episode, our guest Jessica shares her journey of entrepreneurship and how she turned her passion for hairstyling into 3 successful businesses.
Jessica is the founder of Love Hera Goddess which is a mobile styling company AND has it’s own line of incredible products specifically formulated for hair extensions.
Inspired by clients who wished she could style their hair every day, she came up with the idea of creating an app that connects independent hairstylists with clients who want personalized services at their homes.
She talks about the process of building the app and the challenges she faced along the way. Additionally, she shares her experience in developing her own line of hair products, focusing on creating a hair fragrance first and how the line evolved.
The episode concludes with her future goals of expanding her product line and getting her products into salons… you will have to try really hard not to be inspired by this one!
I loved how transparent and open Jessica was about:
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Finding the inner strength to keep going after failed attempts and roadblocks
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How to actually execute the ideas and when to take calculated risks
We’re also breaking down some of tne of the key traits successful beauty industry entrepreneurs share.
Check out Love Hera
Find Jessie on Instagram
Say hi to Jodie
If you’re an independent stylist or you’ve wanted to step into entrepreneurship in the beauty industry get ready, in this episode, we are examining the transformative journey of a stylist who took the leap to become independent. In this episode, you'll gain valuable insights and actionable tips to create a successful business in the beauty industry.
Our guest, a talented stylist from a small town in Kentucky shares her reasons for leaving her commission salon and becoming an independent stylist.
Allie was tired of missing out on precious moments with her family and having to ask permission for time off… so she decided to take control of her career.
The transition into becoming a booth renter wasn't without its challenges. Allie opens up about the unexpected hurdles she faced, from navigating taxes to figuring out how to pay herself and manage supply expenses. Without proper guidance in her salon community, she had to find answers on her own.
The turning point came when the guest realized the power of effective marketing. She shares her journey of relying on existing clients from her previous salon and the realization that attracting new clients required a fresh approach. By following inspiring educators and focusing on building her brand, she discovered the strength of social media in showcasing her skills and attracting the right clientele.
You’re going to hear:
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The biggest challenges stylists face when they become self-employed
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The client shed that Ally experienced after leaving the commission salon world
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How Allie is making more money now working 3 days a week behind the chair as an independent stylist than she was when she was working full time with clients
Ready to take your styling career to new heights? This episode provides the inspiration and guidance you need. Embrace the freedom, flexibility, and control that come with going independent while attracting clients who value your work.
Tune in and unlock the secrets to success as an independent stylist.
Say hi to Ally on Instagram
Say hi to Jodie on Instagram
This episode is a must-listen for beauty professionals, hairstylists & salon owners who want to expedite the process of attracting new clients. Jamie Cornish is a branding photographer turned paid advertising agency owner and she is breaking down the process she’s using to help salon owners and nurse injectors book dozens of clients in just weeks.
We’re going to discuss:
- How to combine your paid and organic strategies for amazing results
- Using paid advertising to boost your bottom line
- How to avoid “discount shoppers” when running paid ads
- Why no amount of ad spend will build a sustainable marketing strategy if you abandon the organic part of your business
- The role guest experience plays in an effective marketing strategy
- Utitlizing Google as a “social” platform
Let Jodie know what you thought of this episode!
Find Jamie on Instagram
The TGIM website
Let me know what you thought of this series, send me a DM on Instagram
In this inspiring conversation, we dive deep into Misty Jane's wealth of knowledge and expertise, and explore how to align your money mindset for unparalleled success.
Misty is sharing her invaluable insights, empowering you to break free from limiting beliefs and step into a mindset of abundance.
Get ready to uncover practical tips and transformative exercises that will help you shift your perspective and open the doors to financial freedom as a hairstylist. Prepare to be inspired as Misty Jane guides you toward unlocking your true potential and creating a prosperous future.
We’re gonna dive into…
The Influence of Personal Money Blocks on Pricing and Perceived Value:
- Explores how personal money beliefs can affect pricing strategies.
- Discusses the importance of understanding and addressing these blocks.
- Highlights the significance of perceiving and communicating value to clients.
Unpacking the Energetics of Money and Self-Limiting Beliefs:
- Examines the role of mindset in attracting financial abundance.
- Explores common self-limiting beliefs that hinder business growth.
- Provides insights and strategies to overcome these limitations.
This is Part 4 of a 4 Part Series
Check out our collaborators:
Misty Jayne - The Cash Confident Stylist Podcast
Lindsey Means - The Find Your Wai Podcast
Anna Lamber - The Woo Woo Hairstylist Podcast
Ashley’s story is a perfect example of the ripple effect in your career and life that can happen when you take your dreams as a hairstylist, salon owner, or beauty industry entrepreneur seriously.
We’re diving into…
Focusing Your Social Media Efforts to Connect with the Local Community:
Ashley shares strategies to use social media effectively to engage with the local community.
Highlighting the importance of targeted content and engaging with followers.
The Benefits of Turning Away Clients:
Surprising insights on how saying no to certain clients can actually benefit both the stylist and the clients themselves.
Exploring the power of setting boundaries and cultivating a clientele that aligns with your values.
Harnessing the Power of a Bad Review:
Ashley recounts how a negative review helped her reconnect with her intuition.
Discussing the lessons learned from feedback and the importance of staying true to yourself.
The Value of Keeping Your Book Open:
Exploring the reasons why hairstylists should avoid closing their books and remain open to new opportunities.
Insights into maintaining a thriving business by embracing a mindset of growth and adaptability.
Pursuing Passion Projects and Time Management:
Ashley's experience as a multi-passionate entrepreneur and managing time effectively.
Strategies for balancing various projects and passions without compromising success.
In this captivating conversation with Ashley, you’ll be treated to a perfect fusion of inspiration, practical advice, and a compelling narrative. Through Ashley's firsthand account, valuable insights on leveraging social media to foster hairstyling career growth are shared.
Her success story serves as a testament to the transformative potential of treating your business seriously and implementing significant changes to realize your dreams.
We’re diving into how personal development can lead to professional results. Our guest, Chris, a salon and stylist performance expert, shares his insights on the importance of self-awareness and how it can impact your hairstyling career.
Many hairstylists focus solely on the surface-level aspects of their business and ignore the deep foundational work necessary for long-term success.
Throughout the episode, Chris opens up about his own vulnerabilities and the personal development strategies he's employed throughout his 22-year career in the beauty industry. From mindset shifts to goal setting and self-care practices, Chris offers practical takeaways for hairstylists looking to enhance their personal and professional lives.
Whether you're a salon owner, stylist, or leader in the industry, this episode is a must-listen for anyone looking to unlock their full potential.
Take advantage of this insightful conversation with Chris, and learn how you can take your hairstyling career to the next level with personal development strategies.
Tune in now to discover how to leverage personal development for success in the hairstyling industry!
Say hi to Jodie on Instagram
Find Chris on Instagram
In this episode, we have an amazing guest who has had a profound impact on my life in just six months. Oonagh Duncan, a multi-award-winning fitness expert, bestselling author, and speaker, specializes in helping people achieve health and happiness through a habits-based approach.
Her unique formula has garnered international media attention and five-star reviews from thousands of people whose lives have been transformed by her program.
In this episode, Oonagh will share her expertise on the following topics:
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Following your intuition
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Building habits that support your goals
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Breaking up with your bullshit and the importance of self-awareness
Although you're a hairstylist, you're more than your career. Oonagh will share how health and fitness can teach you about business, and how mastery in one area of your life can positively impact the rest of it with intentionality. Oonagh is the founder of the Feel Good Movement, which recognizes that fitness is not about a number on a scale, but feeling good. She's also a total genius when it comes to habits in general, life, and business.
As Oonagh says, if you want to reach your highest potential and kick ass in life, it starts with feeling good right now. But, a warning - this episode is labeled explicit for a reason. So, buckle up and get ready to learn from one of the best in the business
Links:
www.fitfeelsgood.com
www.instagram.com/oonaghduncan
In this episode, we're going to be exploring the many different paths available in the beauty industry with a focus on independent hairstylists and educators. Our guest Jamie Dana is a successful salon owner, Youtuber, speaker and an online influencer who has built a six-figure business behind the chair and runs a thriving online education company. She has worked as a consultant and collaborator with major brands and is definitely creating a ripple effect in the beauty industry.
We'll be discussing how she made the transition from working behind the chair to becoming a full-time educator and content creator.
We'll dive into the challenges she faced when she decided to step away fully from her clientele, and the risks involved in giving up a six-figure salary to focus on education. Jamie will also talk about how she got into influencer marketing, starting as a consultant for brands and then moving into content creation for brands such as Biolage & more.
We'll be discussing the importance of education in the beauty industry and the different paths hairstylists can take in creating a business for themselves. Jamie will share her experience as an independent educator and the different opportunities available to stylists in this ever-evolving area.
We'll explore the role of social media in the beauty industry and how independent hairstylists can leverage platforms like Instagram and YouTube to grow their businesses and attract brand partnerships.
You can expect to gain valuable insights and inspiration from our guest's journey and learn about the different paths available to hairstylists in the beauty industry.
If you’ve been drawn to think outside the services you’re providing in the salon… I hope this episode will empower hairstylists to explore different ways of creating a successful business and embrace the power of education and social media in their careers.
Links mentioned in today’s episode:
Send Jodie a DM on IG
Send Jamie a DM on IG
✨ 10 free Instagram captions: http://www.jamiedana.com/freecaptions
✨ Social Stylist Plan: http://www.socialstylistplan.com
✨ The Social Suite Membership: http://www.thesocialsuiteforhairstylists.com
✨ RISE Social Academy: http://www.risesocialacademy.com
Jamie’s also teaching a free class Thursday May 4th & Sunday May 7th: How to make $1,000/day in the salon while working just 3 days a week with clients you loved!…without working 12 hour days OR having insanely expensive services!
In today’s episode we discuss branding and marketing for luxury services. As hairstylists, independent stylists and salon owners… we need to know that luxury services require specific messaging and creating a transformational experience.
We’re going to touch on three main points to elevate branding for luxury services.
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Communicating value and transformation by focusing on what is in it for the client.
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Consistency in messaging and branding to build trust with clients.
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Customization to create a unique experience for each client.
We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.
This is Part 3 of a 4 Part Series
Check out our collaborators:
Misty Jayne - The Cash Confident Stylist Podcast
Lindsey Means - The Find Your Wai Podcast
Anna Lamber - The Woo Woo Hairstylist Podcast
The journey to making your dreams come true isn’t always easy. My guest today is Virginia Beach salon owner and a former student of mine, Kristen Bacon.
We’re talking about the journey of being in the beauty industry, how to overcome self doubt, how a retreat led to a spiritual awakening as a hairstylist, Kristens take on being guided by the universe and manifesting your dreams and a whole lots more.
I’ve always said even with aligned intentions and having the knowledge you need, the magic happens when you put in the work. I’m sharing my unpopular opinion on that in today’s episode so let’s dive in.
“Nothing worth it is ever just handed to you.”
🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸
🌸Learn more about Beauty Biz Brand Academy🌸
In this episode, we discuss how marketing is an essential skill that every business owner should learn. Marketing is not just about attracting new clients, but also about potentially increasing monetization from your existing clients. If you have a solid relationship with your clients and provide them with an incredible guest experience, there are so many ways to monetize your email list in the next couple of weeks.
It's crucial to feel confident that you can pivot with limited drama, even if Instagram ceases to exist tomorrow. You need to be able to sustain the business that you're working to build, and marketing is not a skill you can afford to opt out of. Think about the fundamentals of haircare, for instance. These are foundational skills that you learn once and then continue to develop through continuing education.
You can learn the foundational skills of marketing, too, and I know that you have what it takes to do so. You've learned harder things than this before. It's essential to learn these skills one time so that you have that foundational knowledge when things change in the future, which they will. You can pivot and take what you're doing to the next level.
Having foundational marketing skills will help you avoid reckless decision-making that doesn't align with your brand and could alienate potential clients.
If Instagram were to shut down tomorrow, you would have a deep understanding of your ideal client and where they are hanging out. You would be able to choose platforms strategically and think analytically.
Marketing is the best way to take control over your business and attract clients, but it's also crucial to sustain it. It's not something you should be scared of learning because it's a fundamental skill that every beauty business owner needs to understand… and it’s going to give you the skills to conquer whatever may come in the business world.
As a micro salon owner and mindset coach for stylists, my guest Laura Symons is shedding some light on exactly what goes into a Micro Salon business model.
A micro salon typically consists of a suite or studio with 2-5 chairs, which provides the same salon experience as a larger establishment. It's an alternative option for those who may not be interested in owning a traditional salon business.
One of the benefits of the micro-salon model is that it comes with lower overhead costs. Additionally, it allows the owner to help build the lives and careers of others. However, it's important to note that there are still expenses associated with running a business, and budgeting is crucial for success.
If a stylist chooses to open a micro salon, they should keep in mind that they will be responsible for leading a team of stylists and assistants. It's essential to develop leadership skills and learn how to run a successful business.
Owning a micro-salon is just one of many paths to becoming a business owner. With dedication and hard work, it's possible to achieve success. Laura, for example, was able to generate a quarter million dollars in revenue in her first year of operating two studios with five chairs and four employees.
Grab The Micro Salon Checklist
Visit Laura on Instagram
Listen to Part 1 of the Hairstylist Rising Podcast
In this episode Lindsey Means talks about using Human Design in a way that instantly elevates your clients experience making it feel like luxury.
This is Part 2 of a 4 Part Series. In Part 1, we dive into building a business as a luxury hair extension provider.
Learn more about Lindsey
Lindsey Means - Human Design Expert & Guide Freebie: https://lindseymeans.podia.com/33ways
🤳Instagram: https://www.instagram.com/lindseymeans_/
💻Website: https://www.lindseymeans.com
👑Find Your WAI Podcast: https://www.findyourwai.com
🧘🏻♀️Link to get Human Design Chart: https://www.jovianarchive.com/Get_Your_Chart
Anna Lamber - The Woo Woo Hairstylist
Misty Jayne - The Cash Confident Stylist
Get ready to have a breakthrough year around luxury services and experiences.
✈️ Get more information about the Align & Elevate Retreat in Italy this October 🇮🇹
In today’s episode I am interviewing Kristina Russel who is a renowned global educator, podcast host and hairstylist from Sydney, Australia.
We’re talking about…
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Finding a niche
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Becoming an educator
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Messaging to attract the perfect clients
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Building a brand as a hairstylist and then moving into building a brand as an educator
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Finding out what makes you feel successful
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Paid consultations
Listen to Colour Kristina Talks
Visit Kristina on Instagram
Visit Kristina’s website
In this episode of the Hairstylist Rising Podcast, we dive into the topic of discounting and promotions in the hair industry. Our inspiration for this discussion comes from a post by Nina Tulio, a frequent guest on the show.
We are discussing the difference between discounting and well-thought-out promotions. While promotions can be an effective marketing strategy to attract new clients and offer value, discounting can have negative long-term consequences for a stylist's brand and reputation.
Next, we explore the reasons why hair stylists might be tempted to offer discounts, such as slow business or competition. However, we caution against relying on discounting as a long-term strategy and discuss alternative ways to add value without devaluing our work.
We tackle the topic of "charge your worth," a popular phrase on social media.
We are sharing insights on attracting new clients. We discuss the importance of building a strong online presence, delivering exceptional service, and leveraging referrals. We also offer tips for using promotions to attract new clients without sacrificing our value.
Overall, we hope this episode encourages hair stylists to prioritize their value and worth in their pricing strategies and promotions. By focusing on building a strong reputation and delivering exceptional service, we can attract and retain clients in the long term.
🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸
🌸Learn more about Beauty Biz Brand Academy🌸
🌸Learn more about Beauty Biz Brand Academy🌸The ultimate branding & marketing accelerator for beauty entrepreneurs.
In today’s episode, I’m going to share a masterclass I taught all about how to build your brand & elevate your beauty biz in 2023.
Every hairstylist, esthetician, salon owner & beauty biz owner needs to listen to this.
After this class you'll understand:
- The biggest mistakes beauty pros are making in terms of building their brands
- How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media
- What today’s most trusted & profitable brands are based on (and how to translate it for your beauty business)
🌸Join Beauty Biz Brand Academy🌸
Want more FREE education? 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸
This is the first episode of our four-part series on the luxury hair service market. In collaboration with three other podcasters in the hair industry, we'll be sharing insights and strategies to help you elevate your business and command luxury prices.
In this episode, we'll be talking about luxury hair extensions and what makes a service truly luxurious. Whether you're a seasoned hairstylist or just starting your journey, you'll find plenty of valuable tips and information to help you grow your business.
My guests for this series are three soul-led entrepreneurs who are making a big impact in the hair industry. They'll be sharing their experiences and insights on topics that can help you stand out in a competitive market.
Join us for the rest of this series as we dive deeper into creating a luxury brand as a hairstylist, how to get real with your money and your mindset and share our best practices for success. Whether you're looking to attract high-end clients or take your business to the next level, this series is for you.
Connect with Anna Lamber
Freebie: How To Grow Your Extension Clientele
Instagram: @woowoohairstylist
Web-Site: www.woowoohairstylist.com
Woo-Woo Hairstylist Podcast: Woo-Woo Hairstylist Podcast
Focusing on what you do have power over vs. what you don’t… will have an immense amount of impact on your fulfillment in your life and business. This looks like:
Redefining the way you think of success and failure.
- How to deal with and even see the opportunity in difficult situations.
- Looking for lessons & practicing self-awareness
- Setting healthy boundaries in your business
- Keep the promises you make to yourself
We even dive into how to balance earning money and keeping the time in life for the things you truly value.
Say hi to Laura on Instagram
Say hi to Jodie on Instagram
Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.
Get your ticket for Social Pop Party
Calling all hairstylists, salon owners, estheticians, facialist, waxers, lash & makeup artists… basically all beauty pros: you CAN use social media to increase your income, not just chase engagement.
In today’s bonus episode I’m chatting with Stephanie Mitchell about her upcoming event social pop party and how she’s curated the speakers to give you the ultimate experience.
We’re also talking about certain features on Instagram that can help you start conversations with your audience and build the kind of connections that lead to booking.
Get your ticket for Social Pop Party
Can cleaner products help grow your beauty business? Let’s explore.
My guest Jacqueline Rodriguez is a hairstylist and salon owner who was an early adopter of the clean beauty movement.
🌸What to look for in clean beauty products
🌸The importance of embodying your values as a beauty entrepreneur
🌸The process of switching out your current products
If you’ve been curious about leading with sustainability or clean beauty in your business, this is an episode that you don’t want to miss.
💖Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free. Visit Jodie on Instagram
Visit Jacquelyn on Instagram
Amy McManus (you may know her as @camoflaugeandbalayage on Instagram) is spilling her journey as a balayage educator in the industry.
This episode is an unfiltered look inside the world of one of our industry's biggest names. Amy has been featured by industry publications such as Behind The Chair & Beauty Launchpad and has also worked for huge brands like Wella and Schwarzkopf.
Amy will share a different side to the industry and she will inspire you to to go for your dreams and take advantage of the oppurtunities that land in your lap. Start afraid... just start.
Say hi to Amy
My guest Anna Lamber is the east coast hair extension & manifestation queen who has transformed her career from working multiple jobs, 7 days a week to 6 days every two months while maintaining a beautiful lifestyle.
If you’re a hair extensionist this will resonate with you but I believe there are valuable takeaways for any hairstylist.
Key Takeaways from this episode:
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Discounting your services is often a sign you’re discounting yourself
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The first step towards turning things around if you’re unhappy with where you are
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What to instead of hustling
Visit Jodie on Instagram
Visit Anna on Instagram
🌸BUILD YOUR BRAND AND ELEVATE YOUR BEAUTY BUSINESS IN 2023🌸 FREE LIVE MASTERCLASS ON JANUARY 30th, 2023 @ 10AM MST After this class you'll understand: * The biggest mistakes beauty pros are making in terms of building their brands * How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media * What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)
Today’s episode
Why do you need to think about branding for your beauty business? Your brand as a hairstylist, salon owner or beauty professional goes so much deeper than social media or marketing. It’s about your guest experience and how you communicate that before someone even walks through your door.
We will be discussing Kia’s journey in the beauty industry and as a business owner and some key points are:
💎Operating with integrity
💎How to honor the customer experience
💎Infusing your values into the salon experience
💎Communicating the guest experience
💎The magic of specificity
… and so much more. Kia is sharing what happened in her business in REAL time when she got intentional about her branding and it will blow your mind. Sometimes we
Check out Kia on Instagram
🌸BUILD YOUR BRAND AND ELEVATE YOUR BEAUTY BUSINESS IN 2023🌸 FREE LIVE MASTERCLASS ON JANUARY 30th, 2023 @ 10AM MST After this class you'll understand: * The biggest mistakes beauty pros are making in terms of building their brands * How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media * What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)
In today's episode of Hairstylist Rising: I wanna shift your mindset around a few things when it comes to being a hair stylist, being a service provider in the beauty industry.
The impact that hairstylists and beauty professionals and service providers can have on this world goes so far beyond what it is that we create behind the chair.
Listen in for a dose of inspiration, motivation & encouragement 🌸
🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸
🌸Learn more about Beauty Biz Brand Academy🌸
Want to market your beauty business? Well, as the face of that business… you’re going to want to allow potential clients to put a face to the name. I’ve invited brand photographer & marketing agency owner Jamie Cornish on the podcast today to share her knowledge so you can decide how to:
Find the perfect photographer for you
Get the most out of your shoot: including what to wear, what to bring, how to prepare and what shots to ask for
What to do with your photos once you have them
🌸Learn more about Beauty Biz Brand Academy🌸
🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸
Today we are talking Instagram marketing for your hair of beauty business.
We're going to take a slightly different approach and talk about the things that we should be letting go of in 2023. So essentially I'm going to give you “what not to do on Instagram to attract clients as a hairstylist” in today's episode.
This gets really specific and make sure you listen till the end, because in the fifth point, I'm actually going to give you three action items that you can implement in 10 minutes or less, that will help you get better results from your Instagram marketing starting today.
If you are wanting to learn how to better use Instagram to market your salon, suite, chair or business as a hairdresser in 2023 this is an episode that you definitely do not want to miss
💰Sign Up For The Free Workshop Here 💰
This extra special bonus episode is a candid chat with my friend and my first ever beauty industry mentor Dawn Bradley. This bonus episode is in honor of Dawn’s brand new free class that she’s hosting on Jan 8th where she’s introducing the 5 steps to becoming financially stable as a hairstylist. She’s got an especially juicy segment where she’ll be teaching you how to make an extra $30,000 dollars in your beauty biz this year without working more hours behind the chair or even raising your prices
I asked Dawn to come chat money and set the stage for what she’ll be teaching in her class… but this conversation ended up going a lot deeper than that. We talked about our own experiences with limiting ourselves and holding ourselves back. We talk about:
- The internal stories that keep you broke
- The way people pleasing influences our wealth
- How to get your finances in order even if NONE of the ways that you’ve been taught have worked for you
Dawn is one of my favorite people & educators and I know you’re going to love this conversation.
💰Learn how to make more money without working more behind the chair💰
🌸 Grab your free 2023 worksheet 🌸
It’s ALWAYS the right time to reflect & set goals for your beauty biz and your life… but there’s something a little magical about a new year so let’s take advantage of it.
We’re going to talk about the power of belief, the crazy phenomenon that happens once you see something is possible… and I’m going to walk you through setting a vision for 2023.
I’m not going to leave it there though, we are going to break it down into action steps, practice gratitude, release the things that are no longer working and together create a game plan for the best year of your life.
My mission is making sure no hairstylist is stuck working with the wrong clients, in environments that don’t light them up or hours that don’t allow them a life outside the salon.
I want you to have freedom AND options in your career, both behind the chair and online.
💖Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free. Visit Jodie on Instagram
Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.
Shelby Bettencourt is a salon owner, educator and host of The Healthy Wealthy Stylist.
As a hairstylist, we all know that this can be a very physically draining job.
During today’s episode Shelby is sharing the tools she used to take care of herself during her career. She’s going to talk you through:
- How she transformed her relationship with food to heal her body
- The power of movement
- Breathwork
Shelby guides us through a breathwork exercise in practice so make sure you listen till the end!
Visit Jodie on Instagram
Learn more about Shelby
We’re talking about outsourcing and bringing on a virtual team member.
We’re answering the big questions like…
What is a virtual assistant?
How can a virtual front desk team take client communication off your plate & to the next level?
Lastly, we’ll talk about whether or not a VA or online salon receptionist is right for you and where you are in your business right now because let’s be honest…
When you go independent as a beauty professional or open a salon… you’re really just hoping to make it work a lot of the time.
The extra tasks and job descriptions don’t get to you right away because your business is your baby! You are inspired and ready to go and you feel like this limitless energy and excitement will be around forever, amiright?! You may… have created some habits that after a few months you aren’t exactly thrilled to upkeep.
Adding a team member or systems to support you is the best way to combat this and today’s episode will help answer whether the first option is a good fit.
💖Visit Jodie’s Website 💖
✨Say hi on Instagram ✨
💆♀️Learn more about StyleSmart VA
Money coach for hairstylists and my dear friend Misty Jayne is sharing some tough love & important lessons on the podcast today.
As a beauty professional your relationship with your clients is paramount… and you might be surprised to learn that growth in your salon business starts with YOU.
This thought provoking episode is a mix of tough love & inspiration that will show you how powerful it can be to drop the ego and dig deep.
Not only will you grow your business behind the chair and increase your client retention… but you will be a happier person.
Misty is sharing the 3 shifts that she made behind the chair that made a huge difference in how she feels, how she works and the bottom line in her business.
Today’s episode is one that’s going to give you quick and actionable tips about your social media marketing that will help you get the best results for the time you’re putting into creating video content.
Grab “5 Easy Instagram Reels Prompts For Hairstylists”
Check out Simple Salon Reels
Creating reels that help you reach your business goals doesn’t actually have to be that hard.
Video content is here to stay BUT you can incorporate reels without dancing on camera or becoming a professional videographer I promise.
Now, In today’s episode all about Instagram reels… We’re going to talk about common mistakes, best practices and the recents updates instagram has made concerning reels and content in general.
We are talking about:
- Mistakes to avoid when creating reels for your beauty business
- Best practices to get results with video content as a hairstylist
- New Instagram updates that make reels easier and more fun
Thanks for listening to the Hairstylist Rising podcast!
As a beauty biz entrepreneur you likely have friends or acquaintances in other areas of the beauty industry. Esthetics, makeup & hair services pair beautifully…. But you can also think outside the box. Med spas, permanent makeup, Clothing or beauty boutiques, maybe even yoga studios for wellness stylists.
There are three strategies we are going to talk about today to help you think outside the box and grow your business and they are in order of speed. Make sure you listen all the way to the end because the third strategy is akin to turning on the taps for new clients.
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Partner with another business to boost visibility
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Referral incentives
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Use Facebook & Instagram ads
Maybe you’re moving cities, opening a new location, introducing a brand new service that you want to promote or you’re coming back from a maternity leave. You need to increase the cash flow and fill gaps in your schedule fast.
Needing to attract new clients to your beauty biz?
Listen in.
Find Jodie on Instagram
Find Hairstylist Rising on Instagram
Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram Ads
Beauty industry advertising queen Stephanie Mitchell is back on the podcast today and we’re diving into what’s new for Facebook & Instagram ads as well as how you can use paid advertising to attract clients or increase your retails sales.
Stephanie teaches hairstylists, salon owners, estheticians, permanent makeup artists and all other beauty professionals how to use paid advertising to grow their businesses.
We are talking about holiday promotions, salon gift cards, spa treatments and more.
Don’t miss this episode!
Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram Ads
Today's episode is all about social media habits that you should adopt right now as a beauty pro. This is a mixture of actionable tips that you can apply that will help you attract more of your dream clients, as well as a breakdown of some of the things that I see in our industry happening right now in the social media space that are not altogether healthy and are probably contributing to some of the burnout and this epidemic of feeling like you're not good enough.
It doesn't have to be this way. I know that for myself and for many of my students, social media has allowed us to build businesses that we love and work with and connect with people that really align with our goals as business owners and as human beings.
So there is a really positive side to learning how to properly use social media. There's also a dark side, which I am going to be addressing today, as well as giving you some actionable solutions so that you can continue to market your business without the feeling of burnout and stress.
I'm gonna give you a combination of some tough love, some actionable steps, and some mindset tricks today, and I am really, really excited for the impact that this episode is gonna have on your business and your wellbeing because both of those things are important and really can't exist without one.
Every salon owner, esthetician, suite owner, commission stylist and independent hairdresser should listen to this.
Come say hi on Instagram
Grab the FREE Instagram Visibility Challenge Mini Course
As hairstylists we can take on a lot of energy from our clients and as service providers it’s easy to focus outside of ourselves.
Brittany Carmicheal is focused on changing the industry (and through that, the world) one hairstylist at a time.
Today’s episode is all about finding your joy, finding fulfillment and protecting your energy in the modern world.
Every hairstylist, salon owner, esthetician, makeup artist and beauty professional needs to listen to this episode.
Misty Jayne is back on the show and this time she’s teaching you how to build confidence with your money!
Links mentioned in the show:
Sign up for her free class!
Grab her guide “5 Ways To Find More Money”
🎉Sign up for the How To Build An Aligned Clientele Masterclass🎉
What is the difference between branding and marketing as a hairstylist or beauty professional?
Ren Jones said this “Marketing is the equivalent of asking someone on a date. Branding is why they say yes”
In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture.
Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about.
In today’s episode we will talk about both.
You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients.
Find me on Instagram and come say hi!
🎉Sign up for the How To Build An Aligned Clientele Masterclass🎉
The three most important things that you can do as a hairstylist to elevate your brand. You know, and I know a brand is one of the most valuable things that you can spend your time creating for your beauty business.
👉🏼 Clarity
👉🏼 Connection
👉🏼Consistency
Dialing in and elevating your brand as a hairstylist is something that's going to serve you for the months and years to come. Creating a captivating brand for your beauty business is one of the most important things you can do.
Examining these three areas will help you elevate your brand & guest experience and lead to forever loyalty and ultimate trust with your guests.
The best way to support this podcast is to share with a friend & leave a rating or review on
Today’s episode is special because my guest today is a stylist who has accomplished so many incredible things in the few short years she’s been a part of the beauty industry… and she’s also a BBB alumni, so extra close to my heart.
Carli Burton had to overcome some major challenges ( Workplace discrimination & a worldwide shutdown to name a couple) to get where she is today and she’s sharing about her journey to inspire you to find your purpose during difficult times and keep going.
We’re also talking about how getting clarity on her brand enabled Carli to open, grow and then MOVE a salon suite successfully during her first 3 years in the industry.
No matter where in your journey as a hairstylist or beauty pro you are, you definitely want to tune into this episode.
You know that I believe with all my heart that ANYTHING is possible for you as a hairstylist. My guest today is Ebony Nelson in a hairstylist turned intuitive business coach and I asked her to come back on the show for two reasons…
One. She is the concrete proof that as a hairstylist and visionary you can do ANYTHING
Two. As an intuitive business coach ebony is the perfect person to discuss big dreams, fear, taking risks as a beauty business owner and how your energy and personal growth with change your business.
We discuss:
- How to face your fears and finally chase your dreams
- Assessing and raising your vibration
- The true cost of hustle culture
- Nurturing your dreams
- Self care & sustainability in your business practices
This conversation was so deep and beautiful that I believe you’ll feel inspired, transformed and lit up by the end of it.
I can’t wait to get started to without further ado… let’s chat with Ebony
Hairstylist, the things you tell yourself: are they mostly positive or negative?✨
In today's episode we are having an important conversation even if it's a little uncomfortable on ways you may be self-sabotaging.
I’ll get into some details of how some of these things have affected me and those close to me in the episode because I want you to know if you’re here right now… you’re not alone and I don’t want there to be any shame or guilt surrounding it.
The reality is that whatever you've done up until this point... has led you to where you are.
That means, if you want something to change in your career or your life… something has GOT to change with the way you approach it.
👉🏼Sometimes when you're too close to the problem though... the solution feels impossible to see, so I'm going to help you out.
You'll leave this episode with the tools and consciousness you need to turn things around.
If you're a hairstylist who isn't happy with their career right now... OR if you’ve had a bigger vision or dream inside you that you’ve shied away from… this episode is for you, friend.
The idea of change and growth can be a little scary… especially as a hairstylists who’s been conditioned that build a clientele has to be hard and take a really long time. What if you could move to a new city and fully rebuild in 4 months? What if you could bring in aligned clients who trust and respect you? What if you could do it all with ease and flow?
My guest today did just that and she’s going to share some of her secrets and tricks to empower you to live life on your own terms and alleviate the fear of change.
Today’s episode is extra special to me because my guest today is ALSO one of my amazing BBB alumni. She’s done amazing things and I can’t wait to share her journey with you.
This conversation is so inspiring and if you are a visionary stylist it will resonate with you on a really deep level.
I spent a lot of my career feeling misunderstood or like I didn’t quite fit in and we are going to dive into how creativity and vision can feel like a burden… and how life changing it is when you learn how to channel it.
We’re diving into:
💖 Rebuilding a dream clientele at lightening speed
💖 What to do when you aren’t content with where you’re at
💖 What really matters when building and rebuilding a business
💖 How hairstylists and beauty pros can create lives of freedom
💖 What it actually looks like to take a leap of faith
If YOU are a visionary stylist who wants to build a brand and marketing plan that will allow you to create your dream business… the waitlist for my group coaching program is now open and you can get on the waitlist.
Some huge changes are coming… BBB is going to have even more support and evolve into the complete branding and marketing resource for hairstylist and that means the investment will be changing, being on the waitlist is the only way to get the current pricing when we open our doors for the presale. Head to www.jodiebrown.ca/bbbwaitlist now to be notified.
Get on the waitlist for BBB now
Say hi to Sam on Instagram
Calling all beauty bosses who want to make a massive impact and massive income: putting your focus into your brand is the move. Today we are going to hit the branding conversation from a different angle and discuss how your salon decor can reinforce your visual brand identity, build trust and loyalty with your clients and establish the kind of consistency that leads to a sustainable and successful business.
I’ve said it before and I’ll say it again… your visual branding is a vital part of communicating what you do, who you serve & who you are to ideal clients but I still encourage you to do the foundation work first so you can be sure your branding hits all the right notes and speaks directly to those dream clients.
With that being said I want to introduce you to my guest!
Aly McKinnon is a hairstylist, salon suite owner and interior designer enthusiast who has taken all her passions and fused them together to create The Organized Hairstylist, a brand that’s purpose is helping hair pros get organized in their physical space and create salon suites they love.
Today we are talking about which pieces are worth investing in, how to make a big impact on a small budget and what the costs actually look like to go majorly custom… that part is going to really surprise you because it definitely was a way different number than I was expecting.
Remember hair pros…
“Your brand is the single most important investment you can make in your business.” - Steve Forbes
@citrine.hair
@theorganizedhairstylist
Want to create engaging reels to market your beauty business on Instagram in less time than it takes to get your Starbucks® order?
Major announcement for stylists who want to create reels in MINUTES that actually connect with dream clients: Simple Salon Reels is here! ✨
Stop spinning your wheels & wasting precious time scrolling the reels tab for inspo... especially when you can spend $37 (if you join today) instead 💖
You can get instant access to Simple Salon Reels now, click here🎉
Why am I so excited about this? It's a fast & easy solution to take the stress out of video content for hairstylists.
Simple Salon Reels gets you:
✨Customizable Done For You Canva Reels Templates
✨50 Ready To Use Reels Prompts
✨Video lessons walking you through everything from capturing video content to creating reels in minutes
✨ Reels That Grow Your Clientele
✨ Simple Salon Reels Planner
I wanted this to be accessible to ALL hairstylists because you've spent enough time stressing over Instagram updates! The early bird price of $37 goes away tonight.
Learn more about Simple Salon Reels here
Do you find yourself totally exhausted with running your business as an independent hair stylist or beauty business entrepreneur? You’re not alone, friend.
The requirement to be “on” all the time is one of the biggest challenges business owners face, particularly within the service industry. The relationship between beauty pros and their guests is unlike any other but you can’t pour from an empty cup.
Time is a non-renewable resource and my guest Hunter Donia is helping hairstylists take theirs back. On today’s episode we are going all in on:
- Implementing boundaries
- Automation
- Using technology to save you time
- Effective client communication
- Making sure the “success” you are chasing is aligned with what you truly want
Get ready to be inspired!
Find Hunter on Instagram
Grab 5 Ways To Automate Your Business
Reonna Green is a hairstylist turned attorney and since she finished law school she has devoted her career to helping beautypreneurs and service providers protect their business assets.
In this episode Reonna is going all in on contracts and consents as well as giving actionable advice you can apply to your business today.
Two of the major takeaways from today’s episode are how to make sure that your cancellation policy is ACTUALLY legit and enforceable (it’s not hard but you may be skipping this step) and how to make sure your insurance is covering everything you think it is.
This episode taught me a lot about protecting time and money as a hairstylist, salon owner or beauty entrepreneur and you don’t want to miss it!
Check out Reonna on Instagram
Hairstylists know: It’s about so much more than doing hair. Kelly Cahen is a published author and seven figure salon owner that is dedicated to helping hairstylists step into the CEO role in their businesses.
Whether you are an independent stylist, you rent a booth or work in a suite, you’re a beauty industry entrepreneur or you run a team based salon… the lessons in this episode will help you thrive in your business.
One of my favorite takeaways is this: Your work as a hairstylist or beauty entrepreneur is more than your revenue generating hours… and we’re going to walk that through how you can free up white space in your calendar so you can work on your business instead of just in it.
Ps. You know that my favorite topics, branding and marketing, make an appearance in this episode too!
Say hi to Kelly
Misty Jayne and I are talking about a hot topic today... but not in the way you may think.
With a recession looming we want to empower stylists, beauty pros and salon owners to release the fear that the outside world maybe creating.
We're walking you through where you should focus and what you CAN control... as well as some statistics that may surprise you.
Brianna Michelle AKA the millionaire babe is joining me on today’s episode for a raw & real conversation about manifestation, money, goals and leadership both as a beauty or bridal pro or artist.
We talk about taking responsibility and planning your future, deciding what’s important to you and how to face your fears and not let them stop you.
We talk about imposter syndrome, manifestation, mindset, limiting beliefs and letting go.
You’ll also get TACTICAL steps to work through limiting beliefs and fear that could be holding you back from achieving your goals.
We talk about building a lifestyle business and visualizing exactly who you want to be… then designing your business to help you get it.
Hint: there’s one practice that is basically guaranteed to get you clarity.
Whether you’re a hairstylist, salon owner, bridal beauty pro, makeup a
Find Jodie on Instagram
My guest today is Elisha Monique, salon coach and product development consultant. She teaches solid business foundations and structure so that you can hire a salon manager, open multiple locations and retire from the chair with ease and profitability.
Today on the show Elisha is going to teach on:
Different paths in the beauty industry
The top 3 systems to introduce as soon as possible
Connecting with your vision
How getting specific will change your life
We’re also going to touch on how to take the first step if you have dreams of creating your own product line! So, we’re just about to dive into today’s episode but before we do: I have to ask something of you.
If you love the hairstylist rising podcast and you’re listening on Apple Podcasts, please leave a rating and a review.
Tell me what you love, your favorite topics and anything you want me to cover on the podcast!
Your reviews help more stylists discover Hairstylist Rising!
Find Jodie on Instagram
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I have a confession to make, and that is that work has always been something that I either tend to over prioritize and even in some seasons under prioritize...
...or at least that is what I thought when I was chasing this unrealistic idea of "work life balance."
I think that for so many of us, the idea of work-life balance is just another goal to hit or something unattainable that we have to chase.
On today's episode, I have brought on Kim Kennedy, who is a stylist and a business coach for hairstylists. And we are going to talk all about what Kim likes to call salon life harmony.
So we're no longer trying to. Achieve some sort of balance. We are honoring ebbs and flows and really working on how we can incorporate boundaries that let us enjoy our lives and thrive in business. I am really excited for this conversation and I think that you are going to love it.
Find Kim on Instagram
Hey, beauty pros.
What, if you could see more engagement, new client requests and followers in just three days. Well, I have good news.
I'm hosting a FREE three-day challenge just for hairstylists starting on June 5th.
That will help you do exactly that. Here's something you might be surprised to hear a lot of hairstylists are actually missing some of the key elements on their Instagram pages and posts that are keeping their beautiful work and amazing personalities hidden from potential clients.
So I want you to stop posting and praying people will find your stuff or blaming the algorithm for your lack of clients and engagement.
I'm going to help you fix it. I want to make sure that your page is set up for success and increase your visibility, engagement, and client requests using Instagram.
How are we going to do this? Well, you can register for the free Instagram visibility challenge just for hairstylists.
There is zero fluff, all action. And I'm going to teach you how there's a few things that you can adjust really easily on your Instagram page that will help make you more searchable and more visible to your dream clients.
They can see all the fabulous and amazing, valuable content that you're creating for them. And you can actually turn them into clients in your chair. Click here or head to www.jodiebrown.ca/visibility
Today we are talking about marketing your business and the Instagram advice you should totally ignore!
I'm covering controversial topics like: are photos dead, will a reels only strategy actually work, the surprising metric that can hurt your business and what you truly need to understand to build a foundation for your business.
I’m answering some of the top & most frequently asked questions from my community that my team has gathered in this episode, so if you’ve had a burning question as a beauty pro… you may well be about to get your answer!
Also, I’ve got some exciting news for hairstylists, salon owners, beauty pros & suite stylists:
The Instagram Visibility Challenge for Beauty Pros is BAAAACKKKK! Click here to sign up.
You can grab your free ticket at jodiebrown.ca/visibility
After this challenge, you will know... * Why your Instagram page isn't gaining new followers and find the three key elements your missing to make someone stick around (which allows you to nurture and turn them into clients) * How to stay consistent and come up with new content ideas, and there is one thing that you can master to maximize the amount of potential dream clients that see your content... you'll learn it on Day 2 * How to increase engagement and get more clients using Instagram specific strategy to organically grow on IG, this quick, actionable + to the point challenge will kickstart your success!
As you know, I teach stylists how to ditch IG overwhelm, build magnetic personal brands and become confident marketing pros with thriving, fulfilling businesses.
I put together this FREE 3 day challenge to help you maximize your visibility and profitability as a hairstylist on Instagram! Grab your ticket here!
Salon & hairstylist business coach Nina Tulio is back. For those of you who are new listeners, Nina is a powerhouse business coach and owner of N1 Agency. We are talking about a very hot button topic today, yep, price increases.
We chat about Hourly pricing, and A la carte pricing as we dive into this subject and get into the nitty gritty about why you need to re-evaluate your time and pricing!
We talk how pricing can be affected by beauty pro’s lifestyle and goals, and we also dig into beauty industry trends, your brand and your business.
There are many instances and reasons WHY hairdressers have to increase prices, and if you haven’t upped your prices recently… you don’t want to miss this episode.
Things to look at that have been rising and why you need to look at your pricing are:
-Product Cost
-Expenses
-How far out are you booking?
-Cost of living
Whether you are booked and busy or building behind the chair, Nina has got you covered.
Check out Nina at www.Ninatulio.com
REMINDER: A Really Suite Summit is kicking off this week. Last year over 4000 beauty pro’s attending this event and I expect this year it’s going to be even bigger and better!
This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.
🎉 Grab your FREE ticket HERE 🎉
It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators.
💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content,
💖Megan Diez will speak on adding luxury services to your menu,
💖Chrystal L will teach the importance of building an inclusive brand
💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education,
💖Casey Taylor is talking marketing for small town stylists and
💖Hunter Donia is teaching how to prevent burnout
I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too!
🎉 Grab your FREE ticket 🎉
My guest is a hairstylist & former student and coaching client of mine who has made HUGE career shifts, opened her own salon suite, gotten into education and increased her income exponentially in the past year or so by focusing on just a couple key things.
We are going to talk about branding yourself as a beauty professional, calling in dream clients and building a business on your own terms. Kara gives an unfiltered look at what it’s REALLY like to build a brand and business as a beauty pro.
Don’t miss this episode!
Alright before we get into today's episode I have a huge announcement for independent stylists… or if you’ve ever thought about becoming an independent stylist. A Really Suite Summit is back for year two! 🎉 Grab your FREE ticket HERE 🎉
It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators.
💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content,
💖Megan Diez will speak on adding luxury services to your menu,
💖Chrystal L will teach the importance of building an inclusive brand
💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education,
💖Casey Taylor is talking marketing for small town stylists and
💖Hunter Donia is teaching how to prevent burnout
I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too!
This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.
🎉 Grab your FREE ticket 🎉
Today I’m chatting with marketing and business coach for hairstylist Brandi Taylor. Brandi and I are diving into creating a more profitable beauty business that you can operate with ease.
We are talking about marketing, systems and creating an amazing experience for your clients so they keep coming back and all the ways you can make it easier on yourself.
💖Beauty Biz Automation
💖Being Conscious of Your Ticket
💖Salon Client Experience
Find Brandi On Instagram & Her Website
www.instagram.com/iambranditaylor
www.iambranditaylor.com
Welcome back to the hairstylist rising podcast, we’re getting a lil woo today here BUT as always we are going to make it REALLY actionable for you. I’m thrilled to welcome my guest & dear friend Laura Symons back to the show. Laura is fellow Canadian who now lives in Texas and a business and mindset coach for hairstylists, she is helping entrepreneurs in the beauty industry build real wealth and sustainable businesses. While strategy and systems are a huge part of this, today we are going to focus on something a little different… the foundation of building a healthy business and fulfilled life. I’m of course talking about your mindset. We’re touching on some pretty hot topics including manifestation & tangible actions you can take to align your mindset with your goals.
-Finding the evidence
-Understanding your potential
-Identifying and rewriting your limiting beliefs
-self worth
✨Find Jodie on Instagram✨
Today's episode is a replay of one of my favourite's from all the way back in 2020!
Next week we'll be back with a brand new episode of Hairstylist Rising.
Get ready to learn a LOT today.
I'm going to cover what branding actually means, the myths and misconceptions and some actionable steps that you can take and implement in your business TODAY.
We will cover the top 3 things that stylists may have wrong about branding (hint: it's not just a logo and a color palette) and why you're posting with no results.
Marketing, branding and business all go hand in hand... and you can't do much successfully without all three.
Become part of the top percentage of hairstylists earning the real money and getting all the amazing opportunities.
Here's a recap of the tools I mention in the podcast:
- Canva
- Lightroom Mobile App
- Later
Whether you're a salon owner, suite owner, booth rental or commission hairstylist, makeup artist, nail tech or ANY other kind of beauty professional this episode is a must listen.
Welcome back to the Hairstylist Rising podcast, today we are back with part 2 of my interview with vivian johns and we are diving into Instagram reels and content creation to grow your clientele.
Todays episode gets into the nitty gritty details and strategies you can use if you want to create reels for your beauty business so grab a notebook and get ready to learn more from vivian.
Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring.
Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.
Today’s episode is focusing on one of the most popular topics here on the hairstylist rising podcast… social media marketing for hairstylists. The landscape on Instagram is VASTLY different than it was 5, 10… even 3 years ago and that has led to a lot of stress and overwhelm in the beauty industry over how exactly we need to be using social media to market as hairstylists. Don’t worry, we’ll be diving into that today on a whole new level.
There is SO much great information in this podcast, we HAD to split it into 2 episodes!
We're joined by Vivenne Johns, and learn how important instagram marketing can be for stylists and salon owners, and how numbers arn't always as important as they may seem.
Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring.
Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.
✨Find Jodie on Instagram✨
Find Vivienne on Instagram
Today we are joined by an amazing salon owner, and content creator Michele Pritchard on how we can increase our income with affiliate marketing!
We go through exactly what affiliate marketing is, and how it can become a reliable secondary income stream that targets your already shopping clients, and hardly requires any extra work!
Whether you’re a salon owner who wants to be smart with their retail choices, a suite stylist who doesn’t have a lot of room, or you’re any beauty professional who wants to increase their income without increasing their hours… today’s episode is one you do not want to miss.
Find Shanda on Instagram
✨Find Jodie on Instagram✨
Find Hairstylist Rising on Instagram
Today we are talking social media strategies that work regardless of being in a big city, or a tiny town with my special guest Casey Taylor! From a small town in East Texas, Casey is a salon owner, hairstylist and educator that is obsessed with uplifting other small town stylists and putting community over competition. Casey is showing you how to tweak your Instagram strategy to maximize your efforts as a small town stylist, as well as how to show up in places you might not have thought of yet. and some of her incredible advice applies to ALL stylists, regardless of your location.
Find Casey On Instagram
✨Find Jodie on Instagram✨
Find Hairstylist Rising on Instagram
Ps. Don’t miss the free class I’m teaching March 21st 2022! My friend Stephanie and I will be spilling all the tea on how to build a full book using Instagram & Facebook ads in this free workshop. Building a brand is the foundation, Facebook & IG ads are the easy button.
Register for the free “How to Build a Full Appointment Book Using Facebook and Instagram Ads” masterclass.
As a beauty biz entrepreneur you likely have friends or acquaintances in other areas of the beauty industry. Esthetics, makeup & hair services pair beautifully…. But you can also think outside the box. Med spas, permanent makeup, Clothing or beauty boutiques, maybe even yoga studios for wellness stylists.
There are three strategies we are going to talk about today to help you think outside the box and grow your business and they are in order of speed. Make sure you listen all the way to the end because the third strategy is akin to turning on the taps for new clients.
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Partner with another business to boost visibility
-
Referral incentives
-
Use Facebook & Instagram ads
Maybe you’re moving cities, opening a new location, introducing a brand new service that you want to promote or you’re coming back from a maternity leave. You need to increase the cash flow and fill gaps in your schedule fast.
Needing to attract new clients to your beauty biz?
Listen in.
Find Jodie on Instagram
Find Hairstylist Rising on Instagram
As hairstylists, salon or suite owners or beauty pros... We talk so much about attracting NEW clients, but sometimes we overlook nurturing and marketing to our existising clients.
Shanda Wallace joins us today as we jump head first into Email Marketing.
She is a salon owner, and educator for stylists, (Shanda used to be a teacher at cosmotology school), and here to share TONS of tips and strategies on implementing email marketing into your beauty biz!
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Tech behind email marketing
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Why should I be emailing my clients?
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3 content pillars behind the emails
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Realizing the importance of staying in touch!
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The formula to make effective emails
We are talking everything from tech setup (you’ll be surprise but you probably have already taken the first step), ideas for what to actually include in your emails and how to monetize your email list once it’s created.
Want to learn more about Shanda or Jodie? Come hang out on Instagram!
Find Shanda on Instagram
✨Find Jodie on Instagram✨
Find Hairstylist Rising on Instagram
If you’re a salon owner, independent stylist, suite owner or beauty industry entrepreneur… you’re not going to want to miss this episode. Michelle Cook is a beauty school graduate turned licensed CPA.
As a partner at Carter Cook, CPAs, she specializes in guiding beauty professionals to move beyond compliance and into forward-focused strategy.
Michelle also empowers beauty professionals to be the financial expert in their business through her course, Beauty Bookkeeping.
When she's not helping her beauty entrepreneur clients maximize profit, you'll find her snuggling her two babies and drinking lavender tea.
I can’t wait to dive into this episode because Michelle is spilling all the tea today on how to make bookkeeping easy and take the overwhelm out of tax time for beauty pros.
- Mistakes you might be making
- Ways to save time with bookkeeping
- Payment types and how to make your life easier as you grow your beauty biz
- Understand your cash flow and money so you can pay yourself consistently.
- When to outsource your bookkeeping and when to DIY it
Find Michelle on Instagram
✨Find Jodie on Instagram✨
Find Hairstylist Rising on Instagram
The way we do hair has changed SO much in the past decade… is the way we are pricing keeping up? It’s SO important to be charging correctly and making sure your business is profitable.
Hairstylists and salon owners, let’s talk about emotional discounting
We are talking inflation, price increases & how to make sure you aren’t losing money on your favorite services.
I truly believe that the antidote to emotional discounting is a deep & firm understanding of HOW to calculate your prices and why.
If ringing out your client becomes a simple equation of, this is how long it took me and this is how much product I used… it gets a whole lot easier.
My guest today is hairstylist turned tech founder & CEO Alicia Soulier.
We are going to be diving deep into emotional discounting and how to combat it with my guest Alicia Soulier who is the founder & CEO of Salon Scale.
We talk about her journey, how lack of salon profits led to an industry wide revolution and how you can make shifts to make your beauty business more profitable.
Learn more and get 10% off your annual SalonScale bundle here.
Find Jodie on Instagram
Find Hairstylist Rising on Instagram
Here’s what Instagram does for hairstylists... you have the opportunity to call in your dream clients, specialize in the services you love & market yourself FOR FREE.
You no longer have to rely on the owner of your salon to market for you (hello, the rise of salon suites) and you can establish trust with potential clients before they even meet you.
The knowledge in this episode applies to salon owners, estheticians, educators, independent hairstylist, commission hairdressers & beyond.
That kind of opportunity that Instagram & social media marketing presents just wasn't available 15 years ago from the comfort of your own home… take advantage.
Let’s get your money mindset right & then show you how to use IG to rake it in.
Want To Know How You Can Use IG To Make More Money As A Hairstylist?
Listen in.
Download the "Make More Money Using Instagram" Guide & Content Planner to: * Show you the kind of content that converts followers to clients * Help you boost revenue with existing clients through IG posts * Give you dozens of content ideas to beat the "I have no idea what to post" stress
Find Jodie on Instagram
Find Hairstylist Rising on Instagram
What does becoming a “successful hairstylist” mean to you? Whether you’re a salon owner, independent educator, suite stylist or you are wanting to reach the top of your game in your commission salon… your version of success & your dreams are possible.
My friend, Misty Jayne (host of Backroom Beauty Talks) and I are going over some of the traits & habits successful stylists share and what you really need to hone in on (yep, this gets personal) to get to exactly where you want to go.
Let’s get you to your version of success, no matter what that looks like.
Here’s a few of the things we dive into:
- Collaborating instead of competing
- Why & how to step out of your comfort zone
- The accountability factor
- The power of action
Find us at:
https://www.instagram.com/itsjodiebrown/
https://www.instagram.com/backroombeautytalks/
https://www.instagram.com/_mistyjayne_/
https://www.instagram.com/hairstylistrising/
https://www.jodiebrown.ca/hairstylistrising/
This week, I invited my friend Misty Jane on to host! She is asking me all the deep questions that give you listeners a chance to get to know me on a more personal level.
Vulnerability is important and it was time I practiced what I preach!
Check out the latest to get to know the woman behind the brand!
Sign up for the FREE IG Visibility Challenge at www.JodieBrown.ca/freechallenge
Links:
https://podcasts.apple.com/us/podcast/backroom-beauty-talks-with-misty-jayne/id1526082702
https://www.instagram.com/backroombeautytalks/
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
One thing I love about having my podcast platform is getting to share other stylist’s stories with you. In today’s episode I am chatting with Canadian Hairstylist, Hillary who has just taken the leap from being an independent stylist to now owning her own salon at just 24 years old!
We are diving into what the transition can look like for a stylist and tips on how to maintain healthy boundaries when taking on the new role, as well as the importance of establishing your brand message when heading into a new space.
No matter where you are in your business journey, there is something in this episode for you!
We are chatting about:
Importance of establishing your brand message when getting started
What the decision making process entails
Using tools like social media to establish and attract your vibe
Links:
https://www.instagram.com/hairby.hill/
https://www.instagram.com/hillaryandcosalon/
JodieBrown.ca/freechallenge
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
If there were a magic bullet to quick + sustainable growth in your business as a hairstylist, salon owner, beauty pro or educator… it’s creating a captivating personal brand!
Branding your beauty business will allow you to command higher prices, target the exact clients you want to work with, look & feel like a pro and quickly build that “know, like and trust” factor with your clients.
On this episode we are diving into the VISUAL side of branding with my guest Piper De Young, Brand Mentor and Graphic/Web Designer.
We are discussing not only the importance of not visual branding but also the importance of consistency when it comes to building trust, establishing yourself as the go to stylist for your dream clients and looking like the pro you are online.
Piper has built her business on helping hairstylists and makeup artists style their business with client catching branding and web design and she is spilling tons of industry secrets today.
If you are struggling to get results from the marketing you're doing right now, you want to pivot or grow your clientele, you have big goals for your future and don’t know where to start or you just want to start being recognized and treated like a trusted professional in your area… grab a notebook because this episode is going to help you with all of that.
Piper and I are both total branding nerds and we are going all in on:
The difference between branding and marketing
Why visual branding is important and how to get started
How branding influences our actions & learning to create a relationship with your clients and potential dream clients that results in “loyalty beyond reason”
Links:
https://www.piperdeyoung.com
https://www.instagram.com/PIPERDEYOUNG/
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
Have you ever felt like you’re losing passion for your craft? This episode is one that we can all learn a little something from. I sat down to chat with Hayley Jepson, The Resilient Hairdresser to talk more on the topic of what burnout looks like for hairstylists. Your mental health behind the chair is so important and should be a top priority.
From identifying the burnout, to finding ways to get your groove back, Hayley is a stylist turned therapist turned coach serving us years of knowledge and advice that we can all benefit from.
Add self care to the top of your list and listen to this life and career changing content.
We are chatting about:
How to identify burnout
Different cultures in different salons
How to get your groove back if you’ve lost you passion
Links:
https://www.theresilienthairdresser.co.uk
https://www.instagram.com/the.resilient.hairdresser/
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
Grab your coffee and listen to this magical content! Today I have Lindsey Means, a human design expert, join me on the podcast to discuss our operation manuals for our mind and body.
Learning more about ourselves is one of the best things we can do for our lives and businesses, in the beauty industry and beyond and I can’t wait to introduce this amazing tool for doing just that.
This episode is definitely bringing the energy! Listen in to hear Lindsey’s story and to learn about the different types of human design and how we can apply them within the beauty industry.
We are chatting about:
What is human design?
How to work in alignment with your design type
The “New Age” of salons
Links:
https://www.instagram.com/lindseymeans_/
https://lindseymeans.podia.com
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
This episode is a must-listen. The one and only Sophie B and I are discussing some hard hitting topics when it comes to the salon industry. She takes us through her journey of becoming a salon owner and how she is ditching the old school teaching and embracing the new! This episode is for all beauty professionals, whether you’re a seasoned stylist, apprentice, independent stylist or salon owner.
Listen in for a glance inside Sophie’s predictions and advice for a new school of salon owners and the beauty industry movement that is going to take the hair world by storm.
A Few Topics Discussed:
Reframing the Mindset of Salon Owners
Boundaries - Personal Brand and Personal Life
Process of Producing a Product Line & Knowing Which Dreams To Follow
Links:
*https://www.colourmesophieb.co.uk
*https://www.instagram.com/colourmesophieb/?hl=en
*https://www.facebook.com/ColourMeSophieB/
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
Grab your notebooks and get ready for some one of a kind content!
I had the honor of sitting down with Stephanie Mitchell of Sunny Storm Marketing, to chat about alternative revenue streams to help your beauty business this holiday season and beyond.
This exclusive interview is full of advice for all beauty professionals and will show a different view of marketing out from behind the chair. Dive into the world of ecommerce with us!
We’ve diving into:
- Adapting to new norms and pivoting to find success
- Finding relief, security, and freedom with alternative revenue streams
- When, Where, and How to get started!
Links:
https://sunnystorm.marketing
https://www.instagram.com/sunnystorm.marketing/
https://www.facebook.com/sunnystormmarketing/
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
In today’s episode, we are chatting with Heather Robertson, an independent and brand educator/bridal stylist from Glasgow, Scotland. We hear about her experience as a brand educator throughout the years and how her success path varies from other industry professionals. Heather is dishing out her experience to help other stylists see that there can be more to hairdressing life than purely just being behind the chair and gives an unfiltered insight into the benefits & challenges of working for major brands.
A Few Topics Discussed:
Life of a Brand Educator
Adapting to Pandemic Changes and What’s Here to Stay
Transitioning From Brand Educator to Freelance Educator
Links:
*https://www.hrhair.co.uk
*https://www.instagram.com/heatherrobertson.hair/
*https://www.facebook.com/groups/hrhairbridalandstyling/
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
In today’s episode, I introduce my listeners to Ebony Nelson, a systems and marketing coach for independent beauty pros. She joins us today to give us insight on her 6 Figure Success Model for independent hairstylists. From a shampoo girl to salon business owner, Ebony shares her tips, tricks, theories for how to become a successful independent hair stylist.
A Few Topics Discussed:
Developing a Niche
Enforcing Healthy Work/Client Boundaries
The Reward of Building Confidence Through Building a Business
Links:
*www.ebonynelson.com
*https://www.instagram.com/theebonynelson/
*https://view.flodesk.com/pages/60a33d2af58a00835703d97a (FREE TRAINING LINK)
*https://www.facebook.com/hairtheory2.0
As always you can find us at:
*https://www.instagram.com/hairstylistrising/
*https://www.jodiebrown.ca/hairstylistrising/
This is an episode you'll want to listen to again + again! Today we are chatting with Hunter Donia about creating the kind of guest experience that has clients coming back for more.
As a hairstylist, salon owner or independent suite stylist... attracting clients is vital, but it's only the first step.
As a brand that serves your clients behind the chair to the highest caliber... the experience should start before they even book an appointment and continue throughout every touch point they have with you.
Hunter is going to walk you through creating a FLAWLESS guest experience so you can create a loyal clientele that will support you through changes and lead you to a thriving, sustainable business.
Marketing, branding + guest experience go hand in hand.
Where to find Hunter on Instagram
The one you've been waiting for! The incredible Jennifer Kenney from the Independent Stylist Podcast and I will be chatting all about how to wade through the noise, seperate the helpful advice from the not so helpful AND help you understand what you ACTUALLY need to focus on to grow your business as a hairstylist using Instagram.
Sign up for the FREE 3 day Instagram Visibility Challenge for Hairstylists
Think only big city stylists can make great money? Think again!
Today's episode is a masterclass in building a profitable business no matter where you live.
You'll learn about how you can customize your social media strategy to meet small town clients where they are at AND we're diving into a secret marketing avenue that can boost your small town salon to new levels.
No matter where you live, the tips + tricks in todays episode will help you increase your confidence and find success in the beauty industry.
This episode is brought to you by Beauty Brand Bootcamp, join the waitlist here.
Love the Hairstylist Rising podcast? Follow me on Instagram for education, inspiration + motivation to create your best life in the beauty industry!
Showing your authentic self is the key to building a thriving personal brand... but what happens when lack of self confidence gets in the way of showing up the way that you want to?
Robyn Scheer is a hairstylist, influencer, body positivity + self love advocate and in today's episode we talk about work/life balance, learning to love yourself and finding the confidence to show up authentically in your life and business.
Ps. If you're looking to get started on your branding journey + creating content that connects with your ideal client... grab my free guide here.
My guest Jasmine Jone (Beauty + The Network) is the CEO of Alter Image Bridal Hair and Makeup and a bridal beauty business coach.
She is helping freelance hairstylists and makeup artists build sustainable business models that support them year round and don't fall into the "boom-bust" income trap that sometimes freelance and/or seasonal businesses can face.
Jasmine is walking you through how to create an abundance mindset, a business model that scales + how to value yourself and your gifts.
This episode is for ALL hairstylists, makeup artists, independent beauty entreprenuers and all other areas of the beauty business because fundamentally, the practices taught in this episode will benefit everyone.
Ps. If you're not already be sure to follow host Jodie Brown and Hairstylist Rising on Instagram for education + motivation for your beauty business.
Don't forget, if you love the podcast time is running out to leave a review on Apple Podcasts to win $100 gift card to anywhere you want!
My guest today is Lynzie Smith, hairdresser + founder of online networking platform www.independentbeautypros.com
Independent Beauty Professionals is the virtual home for Beauty Pros looking to start or grow their own businesses.
Lynzie has created a strong, inclusive and supportive community of independent hairstylists, make up artists, estheticians, barbers and other beauty professionals who have come together.
We chat about networking, the need for community in the beauty industry and beyond and how we can use our businesses to impact the communities we live and work in... and connect with others online and in person to increase our impact in this world.
Follow Hairstylist Rising on Instagram!
Want to make more money in your salon, suite or beauty business?
Bust through the bad habits + oversights that are keeping you and your business small!
Don’t forget you can score a $100 gift card to anywhere you want by simply leaving a review for this podcast! Winner will be drawn Sept 15th.
What is the difference between branding and marketing as a hairstylist or beauty professional?
Ren Jones said this “Marketing is the equivalent of asking someone on a date. Branding is why they say yes”
In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture.
Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about.
In today’s episode we will talk about both.
You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients.
Find me on Instagram and come say hi!
For beauty pro’s specifically, batching content is hands down the best way to remove the social media overwhelm that creeps in. It eliminates feeling stressed if your day gets away from you and you can’t take a photo of every single client and it will actually make your marketing a LOT more effective.
In today's episode we are going to cover how to create better content that get's you closer to your goals, and spend way less time doing it.
Stop posting just for the sake of it and start seeing some results.
Links mentioned:
Content That Connects Workbook
Jodie's IG
You can! And I'm going to show you exactly how the entrepreneurial minded hairstylist can literally set and forget tasks that usually take up hours of time every week.
Click Here To Grab The Free List
I want to share with you the absolute most important thing you need to do in order to create a successful + fulfilling career and business. This applies to both hairstylists behind the chair, salon owners, educators, coaches… literally anyone in business but most specifically in the beauty industry.
The science is clear here. You can actually retrain your brain and carve out new neural pathways by simply changing the way you think.
Your mind is your most important tool for success, and today I am going to give you 3 tips to get you started flexing that confidence and self love muscle… so you have the audacity to make your big, amazing goals and dreams become your reality.⠀
Come say hi on Instagram!
Using Instagram and digital marketing to grow your brand and build your beauty biz is fully possible, and I've created "The 3-Step Path to Content That Connects" to get you results!
Whether you're an independent hairstylist, salon owner, you're trying to grow your clientele or you're expanding into coaching or education... these tips are going to change your content game!
In today's episode I'm walking you through the whole process.
Click here to download the free workbook
Now press play beauty pros and let's dive in!
Samantha Lacoste is joining me on the podcast today to discuss salon ownership + marketing as well as navigating the ups and downs of having a business partner.
Sam on IG
Visit Jodie on IG
My guest Misty is a hairstylist turned personal finance mentor for hairstylists and she is sharing some real life advice and application.
She doesn't just talk the talk she has also walked the walk.
Misty and her husband were drowning in debt and through the strategies she shares in todays episode, they were able to pay off $48,000 in consumer debt in 2 short years.
As Misty says "it's not about never spending money, it's about not wasting money."
So get ready because this episode will inspire you to figure out how YOU can live a truly rich life, whatever that means to you.
Visit Misty on Instagram
Dawn Bradley is back on the Hairstylist Rising Podcast and today's topic is fiiiire.
Dawn has been in the beauty industry for nearly two decades and has spent the last 10 years as a business owner. It's her mission to help other stylists avoid the anxiety-inducing pitfalls she has experienced in her career.
Join us for today's conversation about consultations and communication and the silent success killer that's lurking in the hairstylist and salon community.
Grab a notebook, friends!
Go watch Dawn's free communication + consultation class!
Grab Dawn's free Client Attraction Playbook
"Any time that you're ready to level up, no matter how far along in your journey you are, even if you are an extremely talented and successful hairstylist... whatever that next step is: it's going to feel scary. It's going to feel unknown. You're going to want to back out of it a million different times"
You do NOT want to miss this episode.
Visit Yara on IG
Whether you're a salon owner, stylist or just starting in the beauty industry... this episode is a MUST listen.
Nina Tulio is a former stylist and salon owner turned international business coach, motivational speaker and The Business Education Ambassador for Oligo Professionnel.
She is also a columnist and Ambassador for Schedulicty , a columnist for SalonEVO Magazine which is based in the UK and a part of the Editorial Advisory Board for Beauty Launchpad Magazine.
So trust me, she knows what she's talking about!
Visit Nina on IG
Check out my guest here.
Daniel is a wig master + stage and screen hairstylist.
This episode will let you inside the world of a celebrity hairstylist and entrepeneur who has leveraged every opportunity.
Don't miss this one!
This episode is special. My guest today is a salon owner, educator and one of my 1:1 coaching clients, Dana.
Dana took a leap of faith purchasing a salon that isn't even allowed to be open at the moment, here's a real time look at the challenges, rewards and growth this past year has offered.
If you're a hairstylist thinking about the next step in your career and curious about how to push past the discomfort of making a change, this episode is for you.
www.jodiebrown.ca/services
You're gonna want to grab a notebook for this one!
Pay attention because today I am going to help hairstylists, salon owners and beauty pros make sure they aren't make one of the five fatal flaws that can KILL your biz on Instagram.
Can't wait to dive into this one!
Episode referenced in the podcast is episode 8 Branding 101 for Hairstylists: The what, the why and the how
I am joined today by my guest, Sean Dolan, who is a salon owner and aspiring educator based in South Africa.
" I think if you're marketing your strengths, it's, it's the most authentic you can be. It's, it's the one thing that you can really help people with."
You do NOT want to miss this episode.
Connect with Sean on Instagram.
I've said it before and I'll say it again: there is NO one road to success in this industry!
Today's episode is a little different: we talk competitions, session styling and how to really make a name for yourself in that world as a hairstylist.
The Hairstylist Rising Podcast has a global audience and global guests, and I loved discussing the importance of that community with today's guest Darrel Starkey.
He is a salon owner, father, educator, competitor and brand ambassador who has taken resilience up a notch and is the definition of determination and faith in purpose.
Can't wait for you to listen to todays episode.
Check out Darrel on Instagram!
My guest Teddi is a Suite Stylist Business Coach with a serious eye for design (if you don't believe me check out her IG here)
On today's episode Teddi is sharing her route to success as a soloprenuer salon suite owner and the surprising path she took to get there.
Sometimes becoming a successful hairstylist is a windy road, and I'm so excited for you to hear Teddi's story.
She's also dropping an easy marketing strategy that can increase your profits quick!
My guest is Suzanne Minskey, founder of Beauty Business Collective and freelance bridal hair and makeup artist.
Suzanne is a 13+ year veteran of the bridal beauty world and has combined her years of experience working with brides with her business know-how to create the Beauty Business Collective and bring bridal hairstylists and makeup artists the best in education to take their business to the next level.
Find Suzanne on IG and visit the link in her bio for access to her free masterclass + amazing blog posts
Chrystal is an inspiring, innovative powerhouse salon owner & educator. She's spilling on why she created a totally unique online program focusing on ALL Hair.
Where to find Chrystal L:
On Instagram
All Hair Academy
Introducing Justin Mackland! He is a Level 3 Apprentice Hairstylist, qualified Colorist and Digital Ambassador for Schwarzkopf Professional. Justin has been picked as Salon Magazine UK's Rising Star and has harnassed the power of Instagram to acheive some incredible things even before he's finished fully qualifying.
This episode is sure to inspire and show you the power of personal branding + believing in yourself.
Find Justin on Instagram
Grab your free PDF guide "Style Your Profile"
Resources in this episode:
2 Minute Canva Hack IGTV
Canva
Lightroom
"You can't run your body like your machine, you know, because you're looking at the money, money, money, and it's not sustainable." - Chantel
Sometimes the more, more, more mentality is so DEEPLY ingrained for hairstylists we don't realize there is another way!
In todays episode, I interview 6 figure salon & suites owner Chantel Chanel, founder of Suite Stylist Society.
Not only will you learn more about her story and the path that lead her to the massive success she has achieved today we talk about ways to speed up YOUR success journey, whatever that means to you.
Todays episode is gonna teach you how to AUDIT your Instagram set-up and correct your mistakes... because they might be costing you clients.
I have a proven formula for name + bio JUST for hairstylists that I'll share with you during todays episode.
Get ready to learn because class is in session!
Not only will you learn how to do this during this episode, I have also created a totally free guide you can print out and follow along!
Find it here!
Make sure you stick around till the end because I'm gonna share the two HUGE mistakes I see talented stylists making all the time that are sabotaging their ability to grow a thriving brand and business on IG.
Come say hi over on IG and let me know what you thought of todays episode
Heather is the founder of Blush Artistry, a freelance hair and makeup team. She has grown her brand from 1 makeup artist (herself) to a team of over 30 hair and makeup pros, a formidable brand expanding across Western Canada and a digital beauty boutique.
Highlights:
5:08 The reality of “overnight success”
5:33 How instrumental social media was and is to the success of Blush (even though Heather doesn’t love it and now hires it out)
9:07 The importance of freedom for beauty professionals
10:37 The importance of allowing yourself and your business to evolve
16:05 Feeling the fear and doing it anyway
24:39 There is room for everyone in the beauty business
35:33 Failure is inevitable (and it’s okay)
43:26 Finding alignment in business
Visit me on Instagram and chime in on this episode!
Laura Symons is on the podcast today teaching all about how we can shift our mindset in 2021 to lead to a more abundant and fulfilled year ahead.
Laura is a salon owner, business mentor & mindset coach for established hairstylists... but these tips apply no matter where you are in your beauty business!
Laura helps the overwhelmed stylist create an aligned business and grow greater confidence.
Check her out on Instagram
Book mentioned: Dream Big by Bob Goff
It's a weird time in the beauty industry.
Whether you're a salon owner who's had to close their doors, a hairstylist who isn't able to book as many clients, a suite owner who's worried about how they are going to pay their bills... OR you just want to give yourself a little peace of mind knowing you have multiple streams of income, this episode is for YOU.
I want to teach hairstylists that your skill and talent doesn't end when you step away from the chair because your knowledge is WORTH something.
In fact, it's worth a lot.
Come say hi on IG if you listened to this episode!
My guest Kimber Chapman is a balayage specialist, podcaster, salon owner + co-founder of Mane Circle.
On this episode we talk about balancing motherhood, being a business owner and the ever evolving world of branding and marketing as a hairstylist.
Find out more:
Mane Circle IG
Kimber Chapman on IG
In this episode, not only will Stephanie explain the "why" behind using Facebook and Instagram advertising, she'll also give you actionable tips to start implementing today.
Find Stephanie on Instagram
Make sure you grab her FREE guide The Ultimate Facebook Ads Starter Kit
This episode and these goodies are an amazing introduction into using IG and FB ads to grow your business.
Nick Arrojo has been a modern icon on the hair industry.
From Creative Director at Vidal Sassoon to TLC's What Not To Wear his career has spanned a lot of different areas in the hair industry.
In this episode we learn about Nick's start in the industry and how his thirst for education led him from Manchester, England all the way to NYC.
Nick gives his take on the impact the pandemic has had on our industry and his advice to hairstylists coming up.
This is one you definitely don't want to miss.
Ps. Here is the link to check out The Perfect Post
Get more info on The Perfect Post
Lindsay Mayuga is back on the podcast today with a collaboration episode of She Makes Waves and Hairstylist Rising.
I love chatting with Lindsay because she brings nothing but realness and authenticity to the conversation.
We are gonna discuss how to get time back, "manufactured authenticity" and my controversial opinions on social media for hairstylists.
Buckle up because this is quite the episode!
Visit Jodie or Lindsay on IG
I'm chatting with Kelly Bowen, hairstylist, educator and member of the Morrocanoil artistic team.
She talks about helping people break down barriers within themselves, personal growth and trusting that the right opportunities will be there... as long as you have enough courage to chase them.
We also get an inside look at how brands pivoting their education during the lockdown and the future of education in our industry.
Find Kelly on Instagram!
I have Nina Tulio, Business Education Ambassador for Oligo Professional and founder of 1N Agency on the podcast!
We go IN on the shift in the beauty business in this episode.
Things have changed.
This past year saw the beginning of the end of packing clients in and the more more more mentality so many stylists have had, by choice or otherwise.
Let's step back and think about what our clients ACTUALLY want.
How can we create fruitful and fulfilling careers that serve our guests better than before?
How can you add more value?
How can you continually grow your business?
How can you ultimately make more money?
Nina and I are getting into all of that and more on todays episode.
Get ready to learn a LOT today.
I'm going to cover what branding actually means, the myths and misconceptions and some actionable steps that you can take and implement in your business TODAY.
We will cover the top 3 things that stylists may have wrong about branding (hint: it's not just a logo and a color palette) and why you're posting with no results.
Marketing, branding and business all go hand in hand... and you can't do much successfully without all three.
Become part of the top percentage of hairstylists earning the real money and getting all the amazing opportunities.
Here's a recap of the tools I mention in the podcast:
Canva
Lightroom Mobile App
Later
Whether you're a salon owner, suite owner, booth rental or commission hairstylist, makeup artist, nail tech or ANY other kind of beauty professional this episode is a must listen.
Today's episode was a BLAST to record.
My guest is branding mentor and web design guru and co-founder of beauty business event Ember Retreat Piper DeYoung.
In this episode we cover three of my favourite topics: branding, community and mindset.
Piper answers a super commonly asked question: do I really need a website? As well as delivers some amazing insight and inspiration into the hardships our industry has faced in the last year and how to come out with a positive mindset.
There's also an appearance from Piper's adorable daughter doing a little "podcast-bombing" cause we like to keep it real over here!
This is an episode no stylist, salon owner or makeup artist wants to miss.
Check out my newly revamped website!
Visit Piper on IG or at her website.
The third and final installment in our going independent for hairstylists series!
Rob has a hand in almost ALL aspects of the beauty industry.
Not only does he own a commission salon, product line and chain of barbershops... he also started Sundays Inc which is a salon suite community. Check them out here.
In this episode, Rob talks about the rise of the independent stylist, social media and the insecurity that can come from change.
His story is one that includes a powerful mindset shift and the power of acceptance and fluidity in business.
Make sure you don't miss this one.
Here's where you can find more from Rob.
Sundays Inc on IG
Rob on IG
Salon Blunt on IG
Mast on IG
Dawn Bradley is a Canadian hairstylist, speaker, mentor and independent educator who went out on her own a decade ago.
Listen to us chat about the beauty biz, anxiety and the beauty of new experiences.
Say hi to Dawn on Instagram!
Lindsey Mayuga is in the house!
She hosts the amazing "She Makes Waves" podcast and is a salon owner, independent educator and all around badass.
Lindsey has a fresh take to help hairstylist's, salon owners and beauty professionals navigate this ever changing industry and find fulfilment in their careers.
This is the first of The Hairstylist Rising Going Independent Series and you're NOT gonna wanna miss this episode.
Say hi to Lindsey over on IG and check out her website to grab her free workbook!
Confused about how IG works or just wanted to hit the next level?
THIS is the episode for you.
Jennifer Kenney breaks it down and keeps it real.
Come say hi to me or Jennifer over on IG...
And if you love her on this episode make sure to check out The Independent Stylist Podcast!
In this episode we explore how in the beauty industry, your outlook guides your career and the shifts you can make to propel you closer to the exact future you want in the beauty industry.
Warning: there are probably sneaky things you don't even know you're doing that are getting in your own way.
You don't wanna miss this one.
Come say hi on IG @itsjodiebrown @hairstylistrising
Find our amazing guest Laura Symons on Instagram
Learn what to expect from The Hairstylist Rising Podcast + learn 3 instant steps you can take to bust your stress over social media.
Find Jodie on Instagram
Get the FREE Hairstylist's IG Kickstart Course