UMAI Social Circle: Recent Episodes

Umai Marketing

UMAI Marketing Co-Founders Alison and Karin just launched a podcast!

From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders.

You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together.

Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing

Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective.

Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly readers and fostering a vibrant community, and it's the go-to online directory that connects brands, investors, and service providers alike. Andrea shares how her experience of finding brands to invest in, what to look for, and her favorite brand darlings at this time.

Join us as we explore the dynamic world of CPGD and uncover invaluable insights for investing success. 🎙️

Let's break it down for you...

[0:59 - 5:12] Intro: Meet Andrea Popova of CPGD.xyz

[5:13 - 8:23] Making Your First Angel Investment

[8:24 - 11:43] Andrea's Favorite Brands

[11:44 - 13:15] What to Look for When Investing

[13:16 - 15:27] What Kind of Questions Founders Should Ask Potential Investors

[15:28 - 18:30] Recent Brand Investments & CPG Opportunities

[18:33 - 21:03] CPG Trends: The Rise of Brand Profitability

[21:04 - 22:03] Final Thoughts and Closing

Mentions from this episode:

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

Learn more about investing and CPGD with Andrea -

👉🏼 cpgd.xyz

Access the Digital Marketing Tools Collection

SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with

UMAI: https://www.facebook.com/groups/core3inspiration/

cpgd #podcast #ecommerce #investment

In this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience targeting techniques, and leverage your retargeting for lifetime value. Join us as we explore the four essential steps for discovering optimal audiences to drive successful ad campaigns. Let’s dive in! 🎧Let's break it down for you...[0:58 - 2:07] Introduction: How to target audiences for Facebook and Instagram advertising[2:07 - 4:22] Step 1: Analyze the Competition's Customers[4:23 - 5:16] Step 2: Craft Your Customer Avatar[5:17 - 7:21] Step 3: Define Motivators & Pain Points[7:22 - 11:23] Step 4: Choosing Targeting Interests & Other Audience Types[11:24 - 12:25] Final Notes for Better Audience TargetingMentions from this episode:

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/

audiencetargeting #advertising #ads #podcast #socialmediamarketing

Hi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth! 🚀

Creative is QUEEN when it comes to ad performance, so buckle up for this episode as we share our favorite tips for better ads. We've gathered all of our learnings on what works and what doesn't over the years into four simple tips (+ some bonus tips for good measure) for you to discover how to hook your audience with better creativity.

Whether you're a seasoned pro or just dipping your toes into the advertising waters, this episode is sure to leave you feeling inspired and ready to take action. So, let's roll up our sleeves, unleash our inner creative goddess, and watch those ad campaigns soar to new heights! ✨

Let's break it down for you...

[0:58 - 3:16] Introduction: Facebook & Instagram Ad Creative Best Practices

[3:16 - 4:40] Tip 1: Create a Strong Hook to Stop the Scroll

[4:41 - 6:53] Tip 2: Test Optimal Video Lengths

[6:54 - 7:50] Tip 3: Humanize your Ads for More Engagement

[7:51 - 11:15] Tip 4: Make it Look Native

[11:16 - 12:32] Bonus Tips for Higher Performing Creatives!

[12:34 - 13:28] Closing

Mentions from this episode:

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/

facebookads #advertising #ads #podcast #socialmediamarketing

Welcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we discuss setting your budget, scaling it, and maximizing your spending between acquiring new customers and getting existing customers to return. Jump into today's episode, and let's start making your ad investment work for you!

Let's break it down for you...

[0:59 - 2:05] Introduction: How to Budget and Plan Your Meta Ad Spend for the Best Results

[2:06 - 5:51] First Tip: How to Set Your Advertising Budget

[5:52 - 7:33] Second Tip: How to Scale your Budget once you're Hitting your Goals

[7:34 - 9:36] Third Tip: How to Break Up your Ad Spend between Prospecting for New Customers and Retargeting Existing Customers

[9:37 - 10:12] Closing

Mentions from this episode:

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/

facebookads #ads #podcast #socialmediamarketing

Welcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social impact and leveraging her recruiting, marketing, and networking skills for the greater good. Leslie founded The Black Beauty Collective, aiming to empower marginalized founders by providing opportunities and representation in the beauty industry. Through practical experiences and a dedication to inclusion, Leslie drives the collective's mission to support Black founded brands' success on and off shelf. Curious to learn more? Let's hear today's episode! 🎧

Let's break it down for you...

[0:58 - 10:58] Black Beauty Collective: Entrepreneurship and Diversity

[10:59 - 15:17] Exploring the Journey: Early Days, Current Retail Sites, and Future Expansion Dreams

[15:18 - 20:41] Leslie's Online Marketplace and Recruiting Methods

[20:42 - 22:26] Marketing and Business Strategy

[22:27 - 28:18] Key Attributes of Successful Founders

[28:19 - 32:50] Some of Leslie's Favorite Black-Owned Brands

[32:51 - 43:35] Advice for Small Brands from an Industry Expert

[43:39 - 45:06] Future Plans for The Black Beauty Collective

[45:07 - 46:36] Final Notes

Mentions from this episode:

Leslie Roberson - https://www.instagram.com/theleslieroberson/

🛒 Black Beauty Collective

Instagram: https://www.instagram.com/blkbeautycollective/

Website: https://shopblkbeautycollective.com/

🛍️ Brands mentions on the pod:

Bixa Beauty - https://www.instagram.com/bixabeauty/

Marla Rene - https://www.instagram.com/marlarenebeauty/

postmodernform luxe home goods - https://www.instagram.com/postmodernform/

Natural Radiant Life - https://www.instagram.com/naturalradiantlife/

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai

Access the Digital Marketing Tools Collection

SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/

blackhistorymonth #blackownedbusiness #podcast

Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their favorite brands in the space, and how to align your brand identity with consumer perception. Join us for an exploration of branding decisions, trend pitfalls, and the art of a refresh vs. a rebrand. Welcome to the world of brand success and reinvention! Start listening! 🎧

Let's break it down for you...

[0:17 - 1:56] Introduction

[1:56 - 10:58] Exploring Shelf Appeal — Unveiling Our Favorite Brands

[10:59 - 12:15] Aligning Consumer Perception with Brand Identity

[12:16 - 14:22] Strategic Branding: Deciding When to Invest in a Branding Agency vs. Opting for a Rebrand

[14:23 - 16:37] Navigating & Avoiding Trends

[16:38 - 19:06] How to Stay Relevant

[19:07 - 20:35] Rebrand vs. Refresh – Clearing the Confusion and Knowing When to Hit Refresh

[20:36 - 25:38] Identifying Brands in Need of a Fresh Perspective

[25:39 - 28:04] How to Choose the Right Branding Agency for Emerging or Established Brands

[28:05 - 29:53] Analyzing Brand Success: Standouts, Strugglers, and Key Factors for Brand Reinvention

[29:54 - 32:21] Closing

Mentions from this episode: Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

Access the Digital Marketing Tools Collection

SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI
https://www.facebook.com/groups/core3...

Welcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins, and Me & the Bees Lemonade. Discover what sets these CPG brands apart and how their organic social media strategies help them to stand out from the crowd. Let's dive in! 🤓

Let's break it down for you...

[0:58 - 1:29] Black-Owned Brands Spotlight: Social Media Strategies

[1:30 - 1:59] Partake Origins: A Journey from Food Allergies to CPG Leadership

[2:00 - 9:07] Partake’s UGC, Founder Posts, Collabs, & Retail Focused Social Media Approach

[8:08 - 9:07] From Childhood Inspiration to Wholesome Convenience: A Dozen Cousins Story

[9:08 - 14:00] Exploring Social Series Strategies

[14:01 - 15:12] Me & the Bees Lemonade's Sweet Journey

[15:13 - 18:47] A Fresh Perspective on Organic Engagement and Storytelling

[18:48 - 19:20] Outro and DM @umaimarketing for Marketing Support!

Mentions from this episode:

Partake: https://www.instagram.com/partakefoods/

A Dozen Cousins: https://www.instagram.com/adozencousins

Me & The Bees Company: https://www.instagram.com/mikailasbees/

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram: https://www.instagram.com/umaimarketing/

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umai...

Access the Digital Marketing Tools Collection

SHOP NOW 👉🏼 https://umaimarketing.com/shop/

Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/

Welcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business partners, started Here and Now Creative Co. years ago to bring strategic and eye-catching branding and packaging to the CPG world. Fast forward 5 years, and their work has graced Forbes, Shark Tank, Vogue, and beyond, AND they've now partnered with UMAI to provide branding and packaging offerings under the UMAI umbrella. Get ready to talk about brand strategies and packaging expertise, folks. Let’s dive in! 🎧 Let's break it down for you...[0:59 - 5:05] Introduction to Meghan and Sam

[5:07 - 6:12] The decision to team up with UMAI

[6:13 - 9:23] Exploring essential brand strategy elements and their significance

[9:24 - 11:30] Effective visual identity strategies for brand differentiation

[11:31 - 15:14] Brands and trendy visual identity: fad or strategy?

[15:15 - 19:04] Optimizing brand visual identity: strategies for success

[19:05 - 22:26] Common branding pitfalls

[22:27 - 23:52] Branding advice for small and emerging businesses

[23:53 - 25:33] Closing + affordable Mini Brand Guide for startups and emerging brands

Mentions from this episode:Learn more and Start growing with us -

UMAI Marketing socials -

Instagram, here
TikTok, here
LinkedIn, here

Get the Black Friday Cyber Monday Kit, here Stay in touch:

Join UMAI’s Facebook Group: CORE

Welcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always been to hire & train bright individuals with potential and focus on ongoing education for our team. We've developed our own comprehensive training course, drawing from our decade of experience as in-house marketers, as well as in our marketing agency. In this episode, Alison will share key insights to elevate your marketing team's skills and help your brand scale. Let's get started! 🤓 Let's break it down for you...[0:58 - 2:37] UMAI Marketing's top tips for training marketers[2:38 - 5:14] Tip 1: Document Everything[5:15 - 7:52] Tip 2: Incentivize Continued Learning[7:53 - 10:41] Tip 3: Onboarding and Ongoing training[10:42 - 11:31] Check out our Marketing Training resources! Mentions from this episode:Learn more and Start growing with us -

UMAI Marketing socials -

Instagram, here
TikTok, here
LinkedIn, here

Get the Black Friday Cyber Monday Kit, here Stay in touch:

Join UMAI’s Facebook Group: CORE

We're talking about boosting your Q4 profitability! 🤑 As we gear up for the exciting holiday season, including Black Friday and Cyber Monday, now is prime time to start laying the foundation for your most successful sales quarter ever. And guess what? It's time to start planning your promo emails!

In this episode, we're going to talk about how to create promo emails that get you results; we're talkin' opens, clicks, and SALES! We'll look at a successful example from MaryRuth's Organics, and we'll share three key tips for writing effective promo emails: urgency, social proof, and simplicity.

Let's dive into the world of promotional emails and seize the sales that lie ahead. Success is just a few clicks away – so let's get started! 📩

Let's break it down for you... [0:58 - 1:47] Introduction to promo emails [1:48 - 3:25] Mary Ruth's Organics killer promo email strategy [3:26 - 5:15] Tips for creating effective promotional emails [5:16 - 7:50] Three promo email must-haves [7:51 -9:06] Closing + BFCM Kit is now available!

Mentions from this episode: Learn more and Start growing with us -

UMAI Marketing socials -

Instagram, here
TikTok, here
LinkedIn, here

Get the Black Friday Cyber Monday Kit, here Stay in touch:

Join UMAI’s Facebook Group: CORE

Hi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this sales quarter your most successful one yet.

Today's episode is extra special because we have our amazing team member Carley Jones joining us to share her promo expertise and insights. Together, we're going to unleash six revenue-driving tips that will help you pick killer promo offers, and set the stage for a profitable Q4.

So buckle up; next stop: choosing your Q4 promo offer. 🎉

Let's break it down for you...

[0:59 - 3:50] Introduction to Planning Your Q4 Promos [3:56 - 5:55] Tip 1: Test Promo Offers First [6:54 - 9:09] Tip 2: Determine Your Promo Profit Margin [9:10 - 13:59] Tip 3: Determine Your Web Needs [14:00 - 20:06] Tip 4: Keep it Simple [20:07 - 22:42] Tip 5: Test Messaging [22:43 - 28:34] Tip 6: Don't Overdue Sales! [28:35 - 30:03] Closing + How to Work with Us!

Mentions from this episode:

Apps mentioned -

Breakeven ROAS Calculator: https://tinyurl.com/Breakeven

ROAS-Calculator Shogun: https://tinyurl.com/Shogun-Landing

Page-Builder PageFly: https://tinyurl.com/PageFly-Landing-Page

Builder Instapage: https://instapage.com/

Zipify: https://zipify.com/

Bundler: https://tinyurl.com/Bundler-Product-Bundles

Tiered Discounts: https://tinyurl.com/Tiered-discounts

Countdown Timer Ultimate: https://apps.shopify.com/countdownultimate

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram, here
TikTok, here
LinkedIn, here

Get the Social Media Marketing Kit, here

Stay in touch:

Join UMAI’s Facebook Group: CORE

We're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note.

In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday campaign we executed for a skincare client. In this BFCM case study episode, we'll review how we planned, executed, and analyzed the biggest sales event for D2C CPG of the year! And how we secured this client an impressive 80% increase in revenue year over year.

By the end of this episode, you'll be armed with valuable insights to help you plan your very own killer Black Friday, Cyber Monday, or holiday sale. Get ready to take your sales to new heights! 🚀

Let's break it down for you:

[0:59 - 2:12] Introduction to our Black Friday, Cyber Monday (BFCM) Case Study

[2:13 - 6:52] Set Your Goals and Debrief

[6:53 - 8:17] Prioritize Value and Education Before Launch [8:18 - 10:14] Master Testing and Optimize

[10:15 - 11:38] Audit Your Channels

[11:39 - 15:17] Organize, Plan, and Create Assets

[15:18- 18:00] Create an Early Bird Phase

[18:01 - 22:31] Execute Your Launch via Email, Ads, Organic Social, and Web!

[22:32 - 30:36] Recap: Analyze Your Goals and Determine Where You Succeeded or Missed the Mark

[30:37 - 31:47] Closing

Mentions from this episode:

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram, here
TikTok, here
LinkedIn, here

Get the Social Media Marketing Kit, here

Stay in touch:

Join UMAI’s Facebook Group: CORE

Hey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canva! If you're not using it yet, no worries. We are here to share 6 quick-and-dirty tips on how you can use Canva to whip up high-quality content quicker than ever. So, get ready to level up your social game and create content in a flash with these awesome Canva hacks! Let's jump right in! 🤓🎨

Let's break it down for you:

[0:59 - 5:13] Introduction to Canva [5:15 - 8:01] Tip 1: Create Your Brand Kit [8:02 - 12:34] Tip 2: Pull in Gifs as Memes [12:35 - 14:15] Tip 3: Explore Stock Imagery, Videos, and Audio Elements [14:16 - 16:42] Tip 4: The Power of Background Remover and Magic Eraser [16:43 - 18:45] Tip 5: Canva Assistant "Magic Write" [18:46 - 20:45] Tip 6: Utilize Templates Whenever Possible [20:49 - 21:21] How to Access The Consumer Goods Social Media Marketing Kit

Mentions from this episode:

Learn more and Start growing with us –

UMAI Marketing socials –

Instagram, here
TikTok, here
LinkedIn, here

Get the Social Media Marketing Kit, here

Stay in touch:

Join UMAI’s Facebook Group: CORE

In this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget.

Tune in to learn more about how UGC can benefit your brand and how to make the most of it. 📸

[0:58 - 1:57] What is UGC and how you can utilize it to drive sales [1:58 - 2:35] Building community first on social with UGC

[2:36 - 3:08] Using UGC for high-converting social ad creative [3:09 - 4:27] Exploring alternative sources of UGC

[4:28 - 5:05] Closing and plug-ins

Mentions from this episode: Learn more and Start growing with us

UMAI Marketing socials – Instagram: https://www.instagram.com/umaimarketing

TikTok: https://www.tiktok.com/@umaimarketing

LinkedIn: https://www.linkedin.com/company/umaimarketing

👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE https://www.facebook.com/groups/core3inspiration/

In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool!

Let's dive into these tips and start driving results for your email campaigns. 💌 Timestamps:
[0:46 - 1:34] Why you should be spending more time on email marketing for your brand[1:35 - 2:58] Four of our top tips for boosting open and click-through rates[2:59 - 4:41] Tip #1: Personalization is key[4:42 - 6:12] Tip #2: Perfecting your subject line[6:13 - 10:21] Tip #3: Creating attention-grabbing call-to-actions[10:22 - 13:56] Tip #4: Segmenting your list for efficient marketing [13:57 - 14:46] Closing Mentions from this episode: Learn more and Start growing with us –

UMAI Marketing socials –

Instagram, here
TikTok, here
LinkedIn, here

👉🏼 Stay in touch:

Join UMAI’s Facebook Group: CORE

In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online.

Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads.

Don't miss out on this opportunity to improve your eCommerce marketing strategy! 📈

Timestamps:

[0:59 - 3:22] Meet Andy, founder of PPC Pitbulls
[3:30 - 6:13] Why smaller brands are the perfect fit for this PPC agency
[6:15 - 10:05] When is the right time to start running Google Ads?
[10:07 - 12:50] What benchmarks should a young brand have before they start Google Ads
[12:51 - 15:26] What should be your Google Ad starting budget?
[15:27 - 21:22] DIYing your own Google Ads
[21:23 - 24:35] Andy’s top tips on optimizing your campaigns
[24:36 - 27:08] Andy’s journey in PPC marketing CPG brands
[27:09 - 28:10] Closing and how you can reach PPC Pitbulls!

Mentions from this episode:

Learn more and Start growing with them -

Andy Janaitis -

Check out their website: https://ppcpitbulls.com/
LinkedIn: https://www.linkedin.com/in/andyjanaitis
Instagram: https://www.instagram.com/ppcpitbulls/

Stay in touch here -

Join UMAI's Facebook Group: CORE 3

https://www.facebook.com/groups/core3inspiration/

In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online.

Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads.

Don't miss out on this opportunity to improve your eCommerce marketing strategy! 📈

Timestamps:

[1:35 - 3:58] Meet Andy, founder of PPC Pitbulls [4:10 - 6:50] Why smaller brands are the perfect fit for this PPC agency[6:51 - 10:10] When is the right time to start running Google Ads?[10:11 - 13:26] What benchmarks should a young brand have before they start Google Ads[13:27 - 16:02] What should be your Google Ad starting budget? [16:03 - 21:51] DIYing your own Google Ads[21:52 - 25:11] Andy's top tips on optimizing your campaigns[25:13 - 27:52] Andy’s journey in PPC marketing CPG brands[27:52 - 28:48] Closing and how you can reach PPC Pitbulls!Mentions from this episode: Learn more and Start growing with them -

📩 Andy Janaitis -

Check out their website: https://ppcpitbulls.com/

Instagram: https://www.instagram.com/ppcpitbulls/

LinkedIn: https://www.linkedin.com/in/andyjanaitis

👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE - https://www.facebook.com/groups/core3inspiration/

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm. Let's get into our final episode! 🙌🏼Timestamp:[0:45 - 1:35] Introduction[5:35 - 10:32] The core three marketing levers for digital success[10:32 - 12:23] Why did we choose these three marketing levers to focus on[12:24 - 14:23] How these three levers work together[14:24 - 17:58] Ways to get on the right path towards building community[18:00 - 22:40] When to expand your marketing efforts[22:41 - 26:17] The primary KPI you need to track for organic social[26:20 - 30:37] The primary KPI you need to track for paid social[30:38 - 34:16] The primary KPI you need to track for email marketing[34:17 - 35:17] More education opportunities[36:14 - 37:42] Closing Mentions from this episode:Learn more and Start growing with them -Adam Pollack -Check out their website: https://www.rodeocpg.com/Instagram: https://www.instagram.com/rodeocpg/LinkedIn: https://www.linkedin.com/in/zachary-deangelo/ oremail Adam: adam@rodeocpg.com Alli Ball -Check out their website: https://www.alliball.com/Instagram: https://www.instagram.com/itsalliball/Facebook: https://www.facebook.com/AllisonBallConsulting/Free Workbook: https://www.alliball.com/100 👉🏼 Stay in touch:Join UMAI’s Facebook Group: CORE 3 https://www.facebook.com/groups/core3inspiration

Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success. Alright, let’s get onto more shelves! Oops....We meant onto the pod! 🎙 Timestamp:

[0:46 - 2:47] Introduction[3:28 - 6:01] How to successfully reach out to grocery buyers[6:02 - 11:46] Establishing trust and building retail relationships[12:02 - 15:00] For new brands without existing sales data: how do you pitch sales?[15:01 - 17:46] What to do when a buyer is ghosting you[18:58 - 22:28] Getting more sales[22:29 - 24:59] Effective strategies for a brand to move product off the shelf[25:01 - 27:39] How to handle being "stuck" in retail and increase velocity[27:49 - 28:48] Inspirational quote from Alli[29:02 - 30:10] Activity for all listeners![30:12 - 31:57] Outro Mentions from this episode: Learn more and Start growing with them -

Adam Pollack -

Check out their website: https://www.rodeocpg.com/

Instagram: https://www.instagram.com/rodeocpg/

LinkedIn: https://www.linkedin.com/in/zachary-deangelo/

or email Adam: adam@rodeocpg.com

Alli Ball -

Check out their website: https://www.alliball.com/

Instagram: https://www.instagram.com/itsalliball/

Facebook: https://www.facebook.com/AllisonBallConsulting/

Stay in touch: Join UMAI’s Facebook Group: CORE 3 -https://www.facebook.com/groups/core3inspiration

Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!

They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital marketing.

In this first episode of our mini series - Adam Pollock shares everything you need to know from demand production, procurement, and cash flow.

Let's get into today's episode... 📣

Timestamp:

[0:45 - 1:23] Introduction

[1:25 - 5:08] Defining "operations"

[5:15 - 6:50] Demand, production, procurement, and cash flow

[6:52 - 11:23] What should founders do next? Outlining your operations plan

[11:24 - 12:27] Bottoms up planning

[12:28 - 18:14] Executing your operations

[19:01 - 21:14] The connection between operations and sales [21:31 - 24:36] What brands are doing it right?

[24:54 - 26:44] How Rodeo CPG can help you

[26:49 - 27:53] Closing remarks

Mentions from this episode: Learn more and Start growing with them -

Adam Pollack -

Check out their website: https://www.rodeocpg.com/

Instagram: https://www.instagram.com/rodeocpg/

LinkedIn: https://www.linkedin.com/in/zachary-deangelo/

or email Adam: adam@rodeocpg.com

Alli Ball -

Check out their website: https://www.alliball.com/

Instagram: https://www.instagram.com/itsalliball/

Facebook: https://www.facebook.com/AllisonBallConsulting/

Stay in touch: Join UMAI’s Facebook Group: CORE 3 -https://www.facebook.com/groups/core3inspiration

When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX.

Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in) many hats along the way.

This episode is loaded with insights for accelerating your brand’s growth. You DEFINITELY don't want to miss it if you're in the wellness space, too. Let's get funky!

Timestamp: [0:45 - 4:41] Introduction [4:44 - 6:50] Small Wins lead to big victories [6:51 - 10:40] Overcoming product development challenges [10:43 - 15:03] Ways of pushing through obstacles to achieve her goals [15:06 - 17:45] Building and maintaining good business relationships [17:49 - 20:10] Funk It Team [20:11 - 24:00] Kate’s marketing strategy [24:05 - 29:35] Favorite thing about UMAI’s Growth Course [29:39 - 34:24] What marketing channel are you most excited about? [34:32 - 36:10] Biggest piece of advice for small CPG business owners [36:25 - 37:17] Outro

Mentions from this episode: Learn more and Join there mailing list -

Check out their woman-owned menstrual health company, here
Instagram, here
Facebook, here
Pinterest, here

Stay in touch: Join UMAI’s Facebook Group: CORE 3

April King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand.

From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the Consumer Goods Growth Course has given her the confidence to show up on social for her community.

Listen in to discover how April's motto to be "better than", paired with small steps and small actions, led to long-term growth. Let's break it down for you: [0:46 - 5:17] Introduction [5:18 - 11:44] The leap of faith that took her brand from a hobby to a real business [11:49 - 20:11] April's grassroots approach for steady growth [20:13 - 25:30] How April connects to her audience to better share her brand's mission [25:32 - 30:50] What keeps April driven [31:03 - 32:46] Looking forward for Better Than Provisions [32:47 - 35:30] Using community & continued education to build her brand [35:34 - 41:30] How April uses the Consumer Goods Growth Course to build her strategy & marketing knowledge [41:34 - 44:11] Closing remarks

Mentions from this episode: Learn more and Join there mailing list -

Check out their grain-free granola, here
Instagram, here
Facebook, here
Use code UMAI20 and get 20% discount off to your entire order

Stay in touch:

Join UMAI’s Facebook Group: CORE 3

Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", the #1 most popular YouTube show. You're going to love this SPICY episode, so let's get into it! 🔊

Timestamp:

[0:47 - 8:30] Starting as a restauranteur

[8:31 - 12:00] How running a restaurant helped Diana succeed in CPG

[12:05 - 15:20] Why building a commercial space was the right move

[15:37 - 21:48] How Diana’s hot sauce became famous on the show "Hot Ones"

[21:55 - 27:43] From part-time to going ALL in

[27:48 - 29:17] How the Growth Course motivated Diana to market her biz

[30:07 - 33:29] How Cantina Royal used the Growth Course to cut their marketing spend in half without a decrease in sales

[33:42 - 36:05] Closing remarks

📩 Learn more and Join there mailing list -

Check out their bold inventive sauces: https://cantinaroyalhotsauce.com/

Instagram: https://www.instagram.com/cantinaroyalhotsauce/

Facebook: https://www.facebook.com/cantinaroyalhotsauce

👉🏼 Stay in touch:

Join UMAI’s Facebook Group CORE 3: https://www.facebook.com/groups/core3inspiration/

Amy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers here in the states. Discover how Amy successfully rooted Soom Foods in B2B first, created valuable relationships with chefs and influencers to help spread the Soom word, and how she's been using UMAI's Consumer Goods Growth Course to expand and train her marketing team (we love to hear it!). Sit back and turn the volume up! 🔊 Timestamp: [0:45 - 5:09] Introduction [5:10 - 8:14] Market research before launching [8:21 - 13:05] Soom's omnichannel approach [13:06 - 18:08] Tips for brands with high competition on shelves [18:10 - 22:36] Nurturing influencer and chef partnerships [22:46 - 26:11 ] How Soom created a foundation in restaurants first [26:11 - 28:18] B2B vs. D2C channel marketing [29:24 - 33:37] Navigating financial teams [37:14 - 38:32] Amy’s advice to a small CPG business owner [38:47 - 39:52] Outro Mentions from this episode: Learn more about - Soom Foods Facebook Instagram LinkedIn 👉🏼 Stay in touch: Join UMAI’s Facebook Group: CORE 3

Granarly founder, Morgan Potts, joins Alison and Karin to discuss her dream of bringing granola baked with whiskey to the masses. She shares her business philosophy, how her brand landed on the shelves of Whole Foods, and how taking leaps of faith in business ended up driving much of her success. In this episode, Morgan shared how she made the jump from "half-in" to "all-in" on her CPG business, and what it's been like running the daily operations, sales, and marketing! See what's in store for Morgan and Granarly on this episode of UMAI Social Circle!

Mentions from this episode: Learn more and Join there mailing list - Shop Granarly - use the code “UMAI20” 20% off Instagram Facebook Reach out to Morgan - Email: morgan@granarly.com Instagram Stay in touch: Join UMAI’s Facebook Group: CORE 3

We're speaking with Zoë and Summer, herbalists, creatives, and regulatory nerds to share how herbal brands can creatively market their brands despite strict regulations. Zoë, a PhD in Plant & Soil Sciences, and Summer, Communications Manager and author of Kosmic Kitchen Cookbook, met while working at one of the largest herbal tea companies. They both dropped out of the corporate world at the same time and decided to join forces. They realized that in the world of herbal products, the regulatory and creative teams deeply need each other in business. In this podcast episode, join Alison and Karin, Co-Founders of UMAI Marketing, as they break down the journey of Summer & Zoë, as well as how they help herbal brands succeed.

Independent Brand Strategist, Katie Mleziva left the corporate world after working with brands like American Girl and Kraft Foods to pursue her own entrepreneurial journey as an independent Brand Strategist working with smaller more natural food businesses and farms. She joins UMAI Social Circle podcast to chat about why brand strategy is paramount and dives into detail on her three-pronged strategy for brand success. Let’s get into it!

Join Alison and Karin as they audit The Cumin Club with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from website click throughs to social copy as they look over this up-and-coming CPG brand.

Join Alison and Karin as they audit Sippin Snax with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from product bundling to social posting as they look over this up-and-coming CPG brand.

Join Alison and Karin as they audit Lost River Apothecary with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from sending product to influencers to product linking as they look over this up-and-coming CPG brand.

Join Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand.

Join Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.

Join Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.

Dragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity’s need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more inclusive workplace. He does not believe in the need to hire models to sell products, instead focusing on personality and work ethic. The result is a flourishing business specializing in the marketing of wineries, distilleries, breweries, and consumer products. Romero is always thinking ahead. In a world filled with uncertainties, he’s prepared Dragon Spirits to be a certainty within the marketing industry.

You’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we ease the burden of choice for our customers? We’ve invited Marissa Epstein of Springdale Ventures onto the pod to address exactly that! Y’all, this is a big deal. 👏 Marissa has worked with emerging brands to build innovative products, technology, and services for 10+ years. And, she led nutrition initiatives at The White House alongside Michelle Obama!!! For more from us, head to umaimarketing.com

If you wanna work smarter, not harder, you’ve got to MoSCoW it! And, we’re not talking about the mule variety. 🍸It’s an acronym for… M - Must have, S - Should have, C - Could have, W - Won't have. Or, creating priority-based systems that truly move the needle. Joi Chevalier is the Founder and CEO of The Cook’s Nook - a culinary incubator at the intersection of food and tech made for CPG entrepreneurs as well as the plethora of professionals needed to develop consumer products. Many more thoughtful nuggets of wisdom await on this episode of UMAI Social Circle. For more from us, head to umaimarketing.com

The Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.

Alison picks Buttermilk Creative’s Founder, Andy Kurtts’, brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.

Photographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She’s worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she’s sharing some of those lessons learned with YOU. Ya better listen.

How MUCH of your product should you STOCK? Whether it’s your first product run or your 100th - it’s a question you’re continuously asking yourself! While it’s tempting to consult your nearest fortune teller on this matter, it’s 100% not recommended. 🙅 Instead, check out this interview with Ellen Wilson! She’s Amplify Snack Brands’ very own Senior Supply Chain Planner and answering the above question for clean snack brands is her expertise... For more from us, head to umaimarketing.com

Of course your product is delicious! But, that’s just the baseline. 😜 It takes so much more work to get your product on to grocery shelves AND into consumers’ pantries. Luckily, we have Alli Ball on our latest episode of the pod - spilling the beans on retail success! She’s the creator of Retail Ready®, host of the Food Biz Wiz® Podcast, and founder of her own CPG consulting business. And together, we discuss: 1) Problems for growing CPG brands to avoid, 2) how smaller CPG retail brands can stand out on the shelves, and 3) how to form a stronger bond with your grocery buyers + retailers. Plus, many more juicy tidbits that we know extra-small to small to medium CPG biz owners need to hear. Ya better listen now!! For more from us, head to umaimarketing.com

Do the haters deserve a response? 💬 Consumers just aren’t emailing customer support like they used to. 😅 Instead, it’s commonplace for customers to comment on your most recent social posts or ads. Meaning, convos once handled in private have now become a public affair. So, short answer: it depends. Slightly longer answer: listen to this latest episode of UMAI Social Circle. We’ve got all the tips, tricks, and examples you need for when the trolls attack. 👺

Ever heard of Mother Beverage? Okay, how about Poppi?? 😛 We’re willing to bet that 2nd one rings a bell, especially if you’ve spent some time on the ‘gram.

After they snagged a partnership with entrepreneur Rohan Oza in the Shark Tank, they got a seriously awesome rebrand and quickly became the bubbly probiotic product that we love today.

Learn how their new look has fueled an equally epic influencer network as well as tips to launch your own program while on a small-biz budget. We're on IG: @umaimarketing

Austin’s food, bev, and better-for-you packaged goods community is growing at an ever-more rapid pace. But, industry leaders like Emily Kealey, Naturally Austin, and Notley say it’s an atmosphere of collaboration over competition. 🙌 Learn how Emily Kealey went from spreading the good word on mangos (it’s true!) all the way to the CPG expert she is today. Follow us on Instagram at @umaimarketing!

When a huge retailer wants your product, it’s a good sign - sure! But, Nathan points out how the pressures of these kinds of partnerships can hurt your biz more than they help it. Plus, how monthly coffee shop hangs are keeping Austin’s CPG network (and beyond) connected in a time when we need it more than ever. Want more? Follow us on Instagram at @umaimarketing.

To quote Michelle Breyer’s LinkedIn: “Don’t tell me something can’t be done. Let’s work to make it a reality.” 💭🤝🛠️

This applies to Breyer’s current position as Chief Operating Officer at SKU as well as her founding role at NaturallyCurly.com - a leading resource for the natural and textured hair community! 💁

Her advice for small-biz CPG owners? See a need in the market - fill it! Stay flexible as your ability to pivot is a HUGE advantage that you have over big-guy Coca-Cola.

There are many more tips where that came from! This episode is loaded with industry experience and insights for accelerating your brand’s growth.

Follow us on Instagram @umaimarketing! Find us on the web: umaimarketing.com

Caroline Fabacher might’ve entered the biz world as an attorney at law. ⚖️ But, it was always her love for finances and startups that continually drew her closer to her current position: Principal at Springdale Ventures. 💸

We chat all about -

Beam, the 1st Texas-based Angel Network dedicated to women-founded companies
What makes some pitches sing 🎵 and others screech 🦉 (to a grinding halt)
How the heck does one secure funding these days, from an insider's perspective

Follow us on Instagram @umaimarketing!

Alyssa Padron got her start at SKU - and, man! Their accelerator program has seen a TON of growth since then.

Just look at alumni brands Siete Foods 🌮 and Epic Bar! 🐃 The very same can be said for Padron who has continued her journey onward to grow into a new role at The Ronin Society. Together, we unpack what’s really going on behind the scenes at accelerator programs, 2020 trends leading into 2021, and the value of mentorships of all kinds. 👭 Follow us on Instagram @umaimarketing!!

This is NOT your average yogurt brand, and we’re so pumped about that - ‘cause who needs the “other guys” when you’ve got Culina Yogurt. 😉 Plenty to unpack in this one. Like, what does The Rock have to do with yogurt exactly?? As well as a look at strategic retailer shoutouts, messaging buckets, and nailing an eco-minded angle. Don't forget to follow us on Instagram @umaimarketing!!

We connect with Pabst Brewing Brand Director Emily Hoyle to discuss embracing industry trends, overcoming imposter syndrome, and leaning into an ever-changing day-to-day workflow.

You’ll be reaching for a can of Lone Star before this one’s over with. Cheers! 🍻

Follow us on Instagram @umaimarketing!!

In 2005, @nadamoo seriously shook up the frozen dessert market with the first ever dairy-free coconut milk ice cream. 🥥🚫🐄

Not long after, CEO @nadamoodan joined the team - re-working his mechanical engineering skills to put their books in order and become a chief problem solver as the company expanded to the well-known CPG brand 🍦 it is today.

We chat flavors, seasonal SKUs, expansion to Canada, and so much more in our latest episode.

Don't forget to follow us on Instagram @umaimarketing!

@kettleandfire bring the heat with a checkout system, indoctrination email series, and landing page loaded with special offers! You’re going to walk away from this episode hungry for Tom Yum Chicken Bone Broth and raring to edit your own sales pages for more 🤑.

And really, there’s no better way to celebrate the beginning of autumn than chatting upsell strategies over a cup of bone broth. 🍲 Don’t ya think?

Don't forget to follow us on Instagram @umaimarketing!

Believe us when we say we’re eggstatic to share this week’s episode. 😬🥚

We chat with Jason Jones, Cofounder of Vital Farms - a company created with revitalized farming methods that prioritize animal welfare!

Not only that, he’s an advisor to entrepreneurs and CEO of Exo Protein (🦗). And, before you ask - yes, we’ve tried their Whole Roasted Crickets! And yes, they’re amazing!!

Don't forget to follow us on Instagram @umaimarketing!

Y’all are in for a literal treat this episode! It’s this duo’s first mukbang: chip and dip edition.

Alison and Karin taste test Siete Foods Spicy Blanco Cashew Queso with Grain Free Tortilla Chips (Sea Salt & Jalapeno). Then, break down the brand’s mission to better understand why their sizable Instagram following is soo engaged.

Don't forget to follow us on Instagram @umaimarketing!

Grab a snack and settle in - 'cause your brain is about to get bio-hacked.

Today, Alison catches up with Roy Krebs (Co-Founder & CEO of Natural Stacks) to discuss his entrepreneurial “why” as well as the how behind creating standout supplements in an increasingly overcrowded market.

Spoiler alert: It has a whole lot to do with quality ingredients!

Don't forget to follow us on Instagram @umaimarketing!!

Hey y’all! The day is finally here. Our Umai Social Circle podcast has launched with episode 1.

Alison and Karin sit down together to share their backstory. A series of jobs throughout their early twenties evolved into the food, bev, and wellness marketing agency that you know today.

Let’s just say some eggs were indeed cracked to make this omelet happen, but (in hindsight) we’re so glad it all happened the way that it did.

Don't forget to follow us on Instagram @umaimarketing!