The Media Mic: Recent Episodes
SRDS
The Media Mic is an interview series from Kantar Media SRDS with leaders in the media business about the roads they’ve taken, and the stories and people that make up our vibrant industry.
In this inspiring episode we talk with Paul Polizzotto, President and Founder of CBS EcoMedia. From Paul's journey as a social entrepreneur to joining the media world and becoming part of CBS, Paul and David Crawford discuss CBS EcoMedia's mission to help advertisers do more with the ad dollars they spend, the difference between buying repetition and earning reputation, and an advertising "outsider's view" of how advertisers can better reach the minds of consumers.
Along the way, you'll hear examples of CBS EcoMedia's winning pitch to national advertisers and case studies on how they have helped brands like Cadillac and Hampton Inn with campaigns that were not only efficient and effective for the client's call to action, but connected to outcomes in local communities. You'll also learn why advertising is like the sun and how its future depends on harnessing the power of human communication.
We're thrilled to sit down with Jon Bross, Media Director at Vladimir Jones. Jon and David discuss Jon's 20-year journey in media, from loving commercial jingles of his youth to discovering a love for media at Vladimir Jones. Along the way, they touch on what's changed in the world of media planning, smaller but more effective audiences, and working with clients to innovate and experiment with new approaches and tactics. You'll also hear Jon's insight into improving communications between agency teams and media sales reps and the need for full, transparent attribution.
And all that's not to mention some of the rippin' bluegrass you'll hear from Jon's band, Grass It Up.
We're joined by Tim Bingaman, founder and President of Circulation Verification Council (CVC). Tim and David discuss the origins of CVC, the importance of good research and how to use research and information to make pitches come alive. Along the way they touch on communication between media buyers and sellers, the changing nature of research for newspaper media, integrating mobile and social media with print and more.
In the long-awaited second episode of our new podcast, David Crawford is joined by Mark Browning, CEO of TRIPmedia Group and one of the true pioneers in transitioning b-to-b media from traditional print publishing to the digital world.
Mark and David discuss his pioneering work using database-driven marketing for ad sales and his experience launching the first b-to-b site for professional travel. Along the way they talk about the importance of giving web users what they want, the vital importance of using and understanding third-party web audience metrics and the return of relationship selling.
In this premiere episode, David is joined by his media mentor, independent advertising and marketing professional Gabrielle Austin.
Gabrielle and David discuss their beginnings in the media business, the truism that fortune favors the bold, and an outlook for media in the next few years. Along the way, they touch on the importance of finding a mentor to shape your career, the qualities necessary for successful media buyers and sellers, and establishing the crucial element of trust as you build your personal brand.