The Creative Equation: Recent Episodes
Brandan Ritchey Creative
A podcast for entrepreneurs, business owners, and creative individuals who want to leverage creativity in order to increase sales and customer engagement. You’ll get a healthy dose of graphic design tips and tricks, as well as sales and marketing strategies to help you and your business continue increasing profits.
You could have a stunning logo or website, but if your brand doesn't have the right MESSAGING, none of your marketing efforts are going to convert. Messaging is the backbone of any good marketing campaign and in this episode of The Creative Equation, Brandan walks through key ingredients that every brand should think through in regard to messaging. Make sure you're telling your story in a way that will actually convert leads to customers.
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What do you do when you have a dream and it starts to slip through your fingers? If you don't fight for your dream, you'll lose it. In this episode of The Creative Equation podcast, we have a conversation with Nathan Collins, Owner of Diamond Studios in Toccoa, Georgia. We talk music, business, creativity, and life. If you're a creative, musician, or business owner, you don't want to miss this conversation!
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Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!
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If you own a website, you want clicks. You want engagement. Too often, we aren't implementing the right strategies in order to GET clicks and engagement. In this podcast episode, we walk through some of the top ways you can ensure that your website is optimized for engagement. Get more calls. Get more submissions. Get more sales and donations.
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Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!
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We've all had them... toxic clients. In this episode of the Creative Equation, we identify some of the top characteristics of toxic clients, and what you can do to repel them for your brand. In addition, we'll discuss ways can we attract dream clients? The fact is, the clients we have are the cornerstone of our business. Let's make sure that we're doing business with the right kinds of people that love doing business with us!
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Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!
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Your marketing assets aren't going to increase sales or engagement if you're not using them effectively. You may have world class video content, but if you only have 20 followers on social media, who is going to see it? In this episode of the show, I have a conversation with Eric Robbins, the owner of Eric Robbins Media. We discuss marketing strategy and how to effectively use the marketing tools in your marketing tool belt so that you can be sure to get a max ROI on all your sales and marketing strategies.
Want to connect with Eric Robbins? Visit his website by clicking HERE.
Don't miss a single episode:
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Help us get the word out by leaving a rating and review on Spotify and Apple Podcasts
Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!
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Do you want to learn how to design and create a website? In today's episode of the Creative Equation, we walk through the process for designing a website that is engaging and that will lead to an increase in profits, donations, and customer engagement. Join us as we walk through common pitfalls and mistakes usually made during the website design process as well as a step by step guide on how to design an effective website of your very own.
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Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!
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What makes a great story? Powerful transformation. Change. A character starts one way and by the end of the story, he or she is happier, stronger, or better. This is true in business as well. You can invite your customers into an incredible story of transformation. One great way to do this is by formulating a slogan that doesn't suck. In today's episode of the Creative Equation, we walk through the process for identifying the transformation journey you can invite your customers into and how to use that journey to create a powerful and effective slogan for your brand.
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Need help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative!
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The key to selling your service based business is to stop focusing on your sales pitch, and start serving your leads and customers. I know it sounds counterintuitive, but it will unlock deeper relationships, increase your quantity and quality of clients, and help your current customers to join your tribe of raving fans.
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Join us as we discuss the best rebrands of all time in this episode of The Creative Equation! Brandan Ritchey walks us through his experience with these brands as we identify why companies like Walmart, Google, and Dunkin' decided to take the plunge and and change up the design of their iconic logos!
Do you want to turn your creative side hustle into a full time job? If you're interested in becoming a creative entrepreneur, starting and growing a thriving and scalable creative business, you're in the right place. On this episode of the Creative Equation podcast, Brandan Ritchey talks about how he started his creative business, Brandan Ritchey Creative. We discuss mistakes and pitfalls along the way, along with tips and strategies to help your creative business grow and thrive.
There are several reasons why you need to be generating consistent content for you audience. Not only does generating content (like blog posts, podcasts, and video content) help you increase sales, but it will help you grow your audience, nurture your customers, and help your brand to continue to grow and develop. Join this conversation with Brandan Ritchey as he discusses practical tools and resources to make generating content a breeze. All this and more in this episode of The Creative Equation.
This episode of the Creative Equation Podcast is all about highlighting your customers and how it's a great strategy for both customer retention and customer acquisition. The customer is always right. This is a pretty well-known phrase that has been the cornerstone of business for over one hundred years. It may seem like cliched advice but it actually is incredibly important to customer relations and customer retention.
Speaking of customer retention, one of the most effective methods available for customer retention and customer acquisition is customer highlighting, which can be summarized in three simple words: appreciation, gratitude, praise.
When you highlight your customers, they will feel appreciated and their happiness will correlate with increased loyalty toward your business. You can recognize your customer's value through various different ways and we’re going to discuss many of them today on the show. But just to name a few… handwritten thank you cards, social media shout outs, or even simply saying hello in person when you see them. These are all great ways to do this!
Join Brandan Ritchey from Brandan Ritchey Creative as he discusses this great marketing strategy!
Welcome to Season 2 of the Creative Equation Podcast! Join this conversation with Brandan Ritchey as we unpack the three things that every website needs to have. Any person coming to your website, especially for the first time, is only going to spend about 5 seconds staring at the home page of your website before they either decide to continue reading and scrolling, or deciding to exit your website. 5 seconds. That’s it. So, what can you do about this? What intentional steps can you take to make sure that people are giving your website the chance that it deserves?
Studies show that it takes 6 to 7 interactions with your brand before a potential customer is ready to make a purchase. What's the easiest and most automated way to get those interactions in? Automated email marketing campaigns. In this episode of the Creative Equation podcast, Brandan Ritchey discusses how to capture email addresses, and nurture leads and existing customers with an automated email marketing campaign.
In previous episodes of the show, we talked about how generating proper exposure is all about making people aware that you and your company exist. Well, it’s hard to do that when you don’t have a logo or brand identity. A company's logo design is the backbone of the entire brand.
In this episode, we’ll be discussing why you would want to know how to design a logo and we'll also share our company’s personal logo design strategy.
Exceed customer expectation so that your customers become extremely brand loyal. Customer retention is important. But more than simply keeping existing customers, we need to be nurturing our past customers and, more importantly, building a tribe of raving fans for our businesses. In today’s episode of The Creative Equation Podcast, we discuss practical tips, tricks, and strategies for any business or organization to exceed customer expectation and organically build a tribe of raving fans.
Friction is anything that stands in the way of our customers' interactions with our brand. Great brands are created when we eliminate friction from our customers' journey.
We need to remove all friction, distractions, barriers, and headache points from our websites, from our marketing, and from our brands. The more friction our customers have to endure, the more likely they are to drop the sale and choose to buy elsewhere.
I can’t tell you how many business owners have asked me, “How do I get my website to pop up first on Google?” What they are really asking is “How do I improve my website’s search engine optimization?”
Well, you can pay a SEO specialist a few hundred dollars / month to increase your site’s SEO, but there are also some practical things that you can do today to organically increase your website’s search engine optimization. That's what we discuss in today's episode of The Creative Equation.
It could be argued that there are dozens of reasons why companies lose sales. However, I believe that nearly every reason out there could be categorized in one of the following larger reasons:
- Poor Exposure
- Poor Experience
- Poor Expectation
In this podcast, we’ll break down what each of these 3 reasons mean, and how you, as an entrepreneur or business leader can minimize the negative effect that each of these can have on your business or organization.