Martina Flor’s Open Studio: Recent Episodes

Martina

In this show, Martina Flor has honest conversations with world class artists, designers and creatives to uncover their paths and discuss the specific tactics they use to overcome challenges and succeed on their own terms.

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Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. Let's break them down together!Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. Your support helps us empower more artists and creatives to turn their passion into a successful career.

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Welcome to Martina Flor's Open Studio!In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasizes the unprecedented opportunities available today for artists to create income from their passion.To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a free checklist that will help you create your portfolio.You can download it for free here https://www.martinaflor.com/portfoliochecklistTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketches into your projects to improve efficiency and collaboration with clients.To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design.

Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald provides practical tips and heartfelt advice to help designers thrive in their craft.

Whether you're a seasoned professional or an aspiring designer, this episode is a must-watch for anyone looking to elevate their skills and succeed in the dynamic world of design.

Don't miss out! Tune in now to gain valuable insights from Donald Roos and take your design journey to new heights.

Follow DonaldWebsite: https://www.bureaudonald.com/instagram: https://www.instagram.com/bureaudonald/See full show noteshttps://www.martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator.To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry.Hurry, as registrations for The Lettering Seminar close Today! Secure your spot now at https://www.theletteringseminar.comAlso don't miss this incredible opportunity to take part in our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.You can register at https://www.martinaflor.com/masterclassTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist.To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry.Hurry, as registrations for The Lettering Seminar close on April 16th! Secure your spot now at https://www.theletteringseminar.comAlso don't miss this incredible opportunity to take part in our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.You can register at https://www.martinaflor.com/masterclassTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design".In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Imagine waking up every day to work that fuels your passion. Ready to take the first step?You can register at https://www.martinaflor.com/masterclassTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives".In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.You can register at https://www.martinaflor.com/masterclassAnd Also we provide you with a free guide called “Mindset Mastery”.You can download it for free here ⁠⁠⁠https://www.martinaflor.com/mindsetTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.You can register at https://www.martinaflor.com/masterclassAnd Also we provide you with a free guide called “Diary for Lettering Artists”.You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diaryTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i'm bringing: "The Role of Talent in Your Success".This episode provides you with a free guide called “Diary for Lettering Artists”.You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diaryTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!

I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.

In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.

You can register at https://www.martinaflor.com/masterclass

And Also we provide you with a free guide called “Diary for Lettering Artists”.

You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary

To access the full show notes

for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals.This episode provides you with a free guide called “Diary for Lettering Artists”.You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diaryTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist.This episode provides you with a free guide called “Diary for Lettering Artists”.You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diaryTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and set pieces for the big screen. Her recently published book, "Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking," offers a fascinating glimpse into her creative process. From Dublin, Ireland, Annie shares her journey, insights, and invaluable advice on navigating the unique challenges and rewards of her craft. Whether you're an aspiring designer or a movie buff, this episode promises to inspire and enlighten. Don't miss out on this captivating exploration of film graphic design!Follow AnieInstagram: https://www.instagram.com/annieatkins/See full show noteshttps://www.martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as a self-taught lettering artist?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and is it essential to have one?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast

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In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters.Milenist, the creative force behind @CalligraphyMasters offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic process, his path from calligraphy to founding a vibrant community, and the strategies that have driven the success of Calligraphy Masters. Whether you're a seasoned calligrapher or a curious newcomer, this episode promises to enrich your understanding and ignite your passion for the art of calligraphy.Don't miss out! Watch now and explore the fascinating realm of Calligraphy.Follow MilenInstagram: https://www.instagram.com/mileniist/Website: https://calligraphymasters.com/Youtube: https://www.youtube.com/user/calligraphymastersSee full show noteshttps://www.martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artists, or is there room for me?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services and ensure fair compensation for my work?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

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In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative process, his journey from lettering to founding a type foundry, and the strategies that propelled his company to success. Whether you're a seasoned designer or a budding enthusiast, this episode offers a wealth of knowledge and inspiration. Don't miss out! Watch now and explore the fascinating realm of type designFollow JamesWebsite: https://ohnotype.co/instagram: https://www.instagram.com/ohnotypeco/See full show noteshttps://www.martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing for a lettering artist or designer?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist.This episode provides you with a free guide called “Diary for Lettering Artists”.You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diaryTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.Today's question: "How can I create income with my lettering work?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠https://martinaflor.com/guide⁠To see the full show notes, click here: ⁠https://martinaflor.com/podcast⁠

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.

Today's question: " How can I transition from learning lettering as a hobby to making it a career?"This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guideTo see the full show notes, click here: https://martinaflor.com/podcast

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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guideTo see the full show notes, click here: https://martinaflor.com/podcast

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Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”.You can download it for free here: https://www.martinaflor.com/guideSee the full show notes here: https://www.martinaflor.com/podcast

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Today, we're wrapping up the year with a special episode featuring the one-and-only Stefan Kunz. Remarkably, Stefan was the first guest on this podcast, and he’s back 125 episodes later.If you're not familiar with Stefan, he's not just a lettering artist but also an influencer and animator. Stefan has successfully navigated transitions and pivots in his career multiple times. In this episode, we're delving into the valuable insights he shares about navigating uncertainty, embracing patience in pursuing dreams, and the art of building a massive following on social media.Stay tuned for Stefan's recipe for going viral on social media, and join us as we reflect on the best things that happened in our lives this year.See full show noteshttps://www.martinaflor.com/podcast

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We are in December, it's almost christmas, and I believe this is a perfect time to engage existing clients and collaborators and out the foot in the door for new ones.

See full show notes at martinaflor.com/podcast

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Welcome back to Open Studio! In Part 2 of "How to Plan for a Kick Ass Year," Martina Flor takes a deeper dive into the nitty-gritty of crafting a strategic plan. If you haven't checked out Part 1, check episode number 122 on your preferred podcast platform.See full show notes at martinaflor.com/podcast

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In this episode of Open Studio, join Martina Flor as she explores the art of planning for a kick-ass year. Discover why traditional goal-setting may not be the most effective approach and how Martina's system can transform your creative journey.

See full show notes at martinaflor.com/podcast

Download the Plan for a Kick-Ass Year Checklist at martinaflor.com/plan

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Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey.See full show notes at martinaflor.com/podcast

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In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning.See full show notes at martinaflor.com/podcast

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Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, making it challenging to see tangible progress and increasing the risk of burnout.

See full show notes at https://www.martinaflor.com/podcast

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In this episode of Martina Flor's Open Studio, host Martina Flor dives into a personal journey from procrastination to progress. She explores the common struggles of procrastination and shares her transformative decision to become a renowned lettering artist. Martina provides three simple steps for aspiring lettering artists and creatives to shift from procrastination to meaningful progress.See full show notes at https://www.martinaflor.com/podcast

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In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations.See full show notes at martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

Detailed show notes: martinaflor.com/podcast

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In this episode of Martina Flor's Open Studio, host Martina Flor delves into the transformative journey from being an amateur to a professional in the world of lettering and creativity. She explores the mindset shift required, the importance of treating every project professionally, and practical strategies for success.See entire shownotes at martinaflor.com/podcast

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Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance.

See full show notes at ➡️ https://www.martinaflor.com/podcastJoin my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

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Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more.See full show notes at ➡️ https://www.martinaflor.com/podcastJoin my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

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Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5!

See full shownotes at https://www.martinaflor.com/podcast

Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

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You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way?

Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.

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Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of.

Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential.

See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna

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Half the year is gone, but the opportunities for creative and business growth are still abundant!

Whether you're entering  the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead!

See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna

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In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio.

Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast.

I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority.

But getting really good at your craft takes time and life keeps getting on the way, so in this episode I provide you with a few strategies that you can use to clear up your way and start seeing real progress in your craft.

See full show notes at ➡️ https://www.martinaflor.com/podcast

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Sign up for Leap Now here ➡️ https://www.maketheleapnow.com

In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators.

If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and support can make a difference in your career and freelance business, and decide whether this is something you may benefit from as well.

See full show notes at ➡️ https://www.martinaflor.com/podcast

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Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work.

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com

See full show notes at ➡️ https://www.martinaflor.com/podcast

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Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who struggle to make progress? Yes, I'm talking about your mindset. In this episode, you will learn valuable tips to shape your mindset and unlock the potential to achieve all your artist dreams and more. Pay attention and let's dive in!

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com

See full show notes at ➡️ https://www.martinaflor.com/podcast

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SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results

Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in!

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com

See full show notes at ➡️ https://www.martinaflor.com/podcast

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TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/surveyPrepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects.This episode is about to give you a front-row seat to the financial realities of a lettering artist's business. Let's dive in!Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.comSee full show notes at ➡️ https://www.martinaflor.com/podcast

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Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon!You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work.Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.comSee full show notes at ➡️ https://www.martinaflor.com/podcast

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Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon!Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June.Mark your calendar and sign up for the waiting list on https://www.maketheleapnow.comSee full show notes at https://www.martinaflor.com/podcast

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Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische.Jessica is a lettering artist and ​New York Times Best-selling ​author​ based in Oakland, California​. ​She specializes in typographical work for logos, film, books, and other commercial applications. ​​Her clients ​include Wes Anderson, The United States Postal Service​​, ​Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annuals both in the US and internationally. She’s been named a ​Print Magazine New Visual Artist (20 under 30), one of ​Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by ​GD USA, and an ​Adweek “Creative 100”. ​You’ll love this episode, I know that already. Because Jessica is not only an great artists and designer that has accomplished a lot in her career, but also she’s great at sharing what she has learned along the way.This conversation is filled with golden nuggets of inspiration, information and insiders tips on finding your style, getting client assignments, and using the things you're passionate about to inform your next steps.We also touched on parenthood, work-life balance and how to build a fulfilling career.I really hope you Enjoy this conversation with Jessica Hische.👉🏼 Sign up for my in-person Summer Lettering Seminar: https://www.martinaflor.com/summerletteringseminar👉🏼 See the rest of the show notes at https://www.martinaflor.com/podcast

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In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklistIn this episode we are going to:👉🏼 Look into the 5 steps you need to take to land your first paid assignments. 👉🏼 Tear down the myth of if you build it paid assignments will just come.👉🏼 Share a way to put yourself out there so clients notice you.👉🏼 See the consequences of working to be showcased on social media.And much more.See full show notes at ➡️ https://www.martinaflor.com/podcast

Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass

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Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

My coaching program ➡️ https://www.maketheleapnow.com/

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Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklistIf you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal!See full show notes at ➡️ https://www.martinaflor.com/podcastSign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclassSign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtipsFollow me on instagram ➡️ https://www.instagram.com/martinaflor/My coaching program ➡️ https://www.maketheleapnow.com/

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In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website.See full show notes at ➡️ https://www.martinaflor.com/podcastSign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclassSign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtipsFollow me on instagram ➡️ https://www.instagram.com/martinaflor/

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Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online publication dedicated to sign painting (see https://bl.ag). He is a Londoner living in Catalonia, Spain, and the author of numerous books and articles about the craft of sign painting, and its history.See full show notes at ➡️ https://www.martinaflor.com/podcastSign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclassSign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtipsFollow me on instagram ➡️ https://www.instagram.com/martinaflor/

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Your portfolio is your presentation card and is an essential tool to make money as a commercial artist. Without it, no client or customer will hit the contact button and hire you. However, most portfolios don’t serve the purpose of attracting paid assignments. In this episode I’ll tell you why and how to avoid the pitfalls. Listen up!

See full show notes at ➡️ https://www.martinaflor.com/podcast

Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass

Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips

Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

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Today, I’ll be having a conversation with Kevin Cantrell.
Head of his eponymous studio, Kevin functions as the creative director and design lead for all KCS client projects. Kevin has a deep understanding and love of lettering and typographical aesthetics. Kevin creates the type of work that makes people wonder ‘how did he do it?’. And during our session, he shared how he used observation to crack the system behind victorian graphics and come up with his own style.

During our conversation, Kevin spoke about the importance of making your art profitable, how becoming an expert can be beneficial for business. He shared his approach to hiring and partnering with other people so that he can dedicate himself to spend most of his time doing work he loves doing. Kevin is a father of five, and during the podcast, we touched on work-life balance, including some hints on how to build confidence as an artist.

If you’re wondering how to develop a style and make money with your art, this episode will be specially useful.

See full show notes at ➡️ https://www.martinaflor.com/podcast
Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass
Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

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In this short, solo episode, I tell you about this epiphany that I had a couple of days ago, when I was struggling to find a way to find a literary agent to help me publish my upcoming book.

For many, reaching out for help might sound negative because it would mean that you can't do things by yourself. But that's only natural, and accepting the fact that sometimes there is an easier way to achieve what you want by asking for help to your close circle is the first and most important step towards actually achieving it.

See full show notes at https://www.martinaflor.com/podcast

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In this solo show, I share strategies and tactics that you can use to advance your career as a lettering artist or illustrator. Today I’ll be speaking about strategies to get out of your way, share your work and start attracting dream assignments.

Last week we released the episode with Ken Barber, and he inspired me to record this one.
Go check it out ➡️
https://youtu.be/lHIgFYPtAtU

Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️  https://www.instagram.com/martinaflor/
See full show notes ➡️ https://www.martinaflor.com/podcast
Take my Ultimate Lettering Quiz ➡️ https://www.martinaflor.com/quiz

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Today, I’ll be having a conversation with Ken Barber

Ken is a lettering artist, type designer, author, and educator. For 30 years, he's made distinctive logos for global brands and created dozens of fonts.

He blames his obsession with letterforms on Don Martin comics, Santa Cruz skateboard graphics, and speed metal logos. Ken's work has been featured in a few fancy museums, including the Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation.

He’s an instructor at The Cooper Union in New York City, and teaches online lettering workshops with his wife, Lynn, to students around the globe. Currently, he's the type director and studio letterer at House Industries. Ken has written several books on design, including his award-winning Lettering Manual published in 2020.

Oh, this conversation with Ken was full of takeaways. Ken shared wise insights learned throughout his career of over 30 years making and teaching lettering, things like having mentors, putting your foot in the door as a lettering artist, developing your own voice, and navigating the ups and downs of a career.

Ken spoke openly about the things that he did to become a master in his craft and go from amateur to pro, and the good news is that these are all actionable steps that you can follow to do that as well.

As a personal note, I have been wanting to interview Ken since day one, because I know how much value and insights he has to share. Now, after almost 100 podcasts under my belt, I dared to have him on the show and conduct the interview, which I dearly share with you today.

Sign up for my Free Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips

Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

See full show notes ➡️ https://www.martinaflor.com/podcast

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In this solo episode I touch on how to make the transition from amateur to pro. You have invested so much time into honing your skills and doing great work, and you’re now wondering: how do I turn my passion into my livelihood?

In this episode, I share with you actionable strategies to start making that transition – and engage other people who would keep you accountable along the way. What do I mean by that? Listen in on today’s show and find out!

Sign up for my Free Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass
Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️  https://www.instagram.com/martinaflor/
See full show notes ➡️ https://www.martinaflor.com/podcast

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Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️  https://www.instagram.com/martinaflor/
See full show notes ➡️ https://www.martinaflor.com/podcast

In this solo episode I speak about building confidence as an artist.  Have you ever wondered why other lettering artists, illustrators, and creatives act so confident? Well, they have worked hard into developing their self-confidence, and today I’m going to share with you a few things you can do to develop your own.  You’ll discover how little it is about finding external validation and how much it is about focusing on things that you can control. And good news! No matter whether you self-identify as an introvert or an extrovert, developing confidence is something you can do. Listen in on today’s show to get the details.

See full show notes at https://www.martinaflor.com/podcast

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Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips

Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

See full show notes ➡️ https://www.martinaflor.com/podcast

Mary Kate McDevitt is a lettering artist and illustrator living and working in Vermont.

For over 12 years, Mary Kate has worked creating custom lettering and illustrations for clients including The New York Times, Target, Penguin, American Express and has published books with Chronicle Books and Workman Publishing. She is not only one of the key figures in the lettering and illustration industry, but she has also done a lot to further the career of other artists by sharing what she knows. And in this episode, Mary Kate also lets us have a peak at the person behind the artist.

During our conversation, Mary dived deep into one major creative block she experienced in her career. She shared what she felt, how it affected her, and the steps she followed to get out of it. Among other things, we spoke about social media, client outreach, relocating cities, online teaching, finances, and more — all things relevant to you regardless of whether you are an experienced artist or designer or you’re just starting out.

f you’re looking for a mask-off conversation with an experienced professional that is willing to speak openly about her struggles, this is for you.

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When you are a lettering artist, an illustrator or a creative of any sort, investing time into honing your skills is the right thing to do. This is the thing you want to be known for and it pays off.

Now, how you invest your time is paramount to actually getting you there where you want to be and in this episode, I share actionable tactics that you can use to get the most out of the time that you are already allocating to your craft – let that be an hour a day or a week. And it’s just about a mindset shift. What do I mean by that? Listen in on today’s show to get the details, but the takeaway is that your mindset when you sit down to create can make the difference between making it as an artist or not.

Sign up for my Lettering Tips newsletter ➡️https://www.martinaflor.com/letteringtips Follow me on instagram ➡️https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast

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WE'RE BACK!!

In the first episode of this 4th season of the podcast I want us to think of the goals you have for this year but also stop to celebrate what you have accomplished so far.  Everyone's journey is different, and everyone’s goals are different, but there's one thing that brings us together in this podcast and that is having found our happy place and what is the work that we’re passionate about.

This is what’s leading our trajectory and our vision, and that’s huge. During the show, I’ll tell you what’s there to expect from this season. I’ll also share the story of Mary – I know her very well and I’m sure you know her too.

  • Join my Lettering Quiz challenge ➡️ https://www.martinaflor.com/quiz
  • Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips
  • Follow me on instagram ➡️  https://www.instagram.com/martinaflor/
  • See full show notes ➡️ https://www.martinaflor.com/podcast

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In this super short solo episode I wanted to quickly jump in to tell you a little bit about what’s coming next season and make you excited about it.

See entire show notes at https://www.martinaflor.com/podcast

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This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes. In this one, I gathered a series of clips from some of my solo episodes, where I talk about strategies to showcase your work, building a community and achieving your goals.  

List of episodes and links:

70. Martina Flor - Strategies To Showcase Your Artwork & Attract More Opportunities72. Martina Flor - Finding A Creative Community To Accelerate Your Progress74. Martina Flor - End of the year: An Unavoidable Deadline For Your Goals
See full show notes at: martinaflor.com/podcast

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This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes.

List of episodes and links:

71. Thandiwe Muriu - Mentorship & Why You Need It, How To Develop A Strong Style and much more73. Timothy Goodman. Finding a Dream Job, Writing a Book, Relocating Cities & More75. Verònica Fuerte, Hey - Being A Woman In A Male-Dominated Industry, Client Outreach & More.

See full show notes at: martinaflor.com/podcast

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During the show, I’ll share the overall framework that I have used in the past years to plan ahead, simplify my business and make a bigger impact and revenue with my skills as an artist, educator, and creative business owner.  I’ll help you identify the things that are working and share with you a golden rule to spot what you should be focusing on to run a profitable business. After this episode, you’ll be ready to rock 2023.

See show notes at martinaflor.com/podcast

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Today, I’ll be having a conversation with New York native Jon Contino, an influential staple in the design and branding community.

Jon went deep into the stories that make him one of the greatest references in design and illustration of our times – he shared his personal path as a creative, his fears and strengths, the rough things that he went through as a child, and showed us how all that is infused into his life and his signature style.

During this show, you’ll learn what are the things that will help you stand out from the crowd as an artist, you’ll get insights on how to find your artistic style, and you’ll feel less alone in your creative path as Jon gives you a peak into the challenges he faced along the way, some of which you may experience as well.   And stay until the end, because for this time only, I’ll be sharing a bonus snippet of a conversation we had off the record. 

See full show notes at martinaflor.com/podcast

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In this solo episode I touch on why getting eyes on your work is important and what it can do for your creative career.

I wish I had discovered this earlier – the work you create today sets the ground for the work you’ll be doing tomorrow. Knowing this, you can start being more intentional about the kind of projects you work on and how you showcase them in order to connect you with better opportunities in the future.  In this episode, I help you optimize your creative output, showcase it wisely and build authority in your discipline.

See full show notes at martinaflor.com/podcast

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This is a special episode because as I wrap up the third season of this podcast, I want to bring another perspective over the business of illustration by interviewing illustration agent Svetlana Jakel.

Svetlana has been running illustration agency Kombinatrotweiss since 2002. Kombinatrotweiss offers clients not only classic illustrations but also the handling of complex animation projects.   She is always on the lookout for new trends and influences in the industry and uring our conversation Svetlana shared an outsider, still pretty much insider look into the illustration business.

By listening to this episode you’ll get tons of insights into finding your style, the qualities that clients look for in every commercial artist, the trends and what's hot in the illustration industry right now, and more.

If you want to be prepared for rocking it as a commercial artist during 2023, you need to listen to this episode.

See full show notes at martinaflor.com/podcast

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In this solo episode I share my most precious productivity hacks.  Getting things done in less time is one thing many of us strive for. However, we keep on focusing on the unimportant and investing our precious time in the things that don’t really move the needle of our life and career.

In this episode, I share the specific framework I use today to structure my week and hit my goals. I will also provide specific tips that have boosted my productivity and allowed me to go from working over 50 hours down to  25 hours a week getting the same amount of things, or more, done.

See full show notes at martinaflor.com/podcast

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This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes.

List of episodes:

  1. Karan Singh, The Importance Of Authenticity, Being A Self-taught Artist, Imposter Syndrome & more.

  2. Petra Eriksson. The Path To Finding Your Call, Pushing The Introvert Inside You & more.

  3. Jordan Metcalf - Turning Your Hobby Into Your Job, Auditing Your Creative Career & more.

See full show notes:

martinaflor.com/podcast

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In this solo episode we’ll get hands-on and work towards achieving our end-of-the-year goals.  Goals require work and decision-making, and this is the reason why we keep on pushing them forward. In this show, I’ll share 3 steps that have helped me in the past achieve a goal that changed my life and career forever.  

See full show notes at: martinaflor.com/podcast

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Verònica is a designer, illustrator, international speaker and creative director from Barcelona. After graduating from Elisava and Eina, she gained experience in several design studios.   In 2007 she founded Hey, which has grown steadily since achieving worldwide recognition. Verònica believes in a multidisciplinary and broad approach to design; she enjoys limitless creativity, bold language, and a forward-thinking perspective on what they do and how they create.   This was a wide-ranging conversation with a woman that made her way into a male-dominated industry, like the creative industry. Veronica shared her beginnings, from starting her solo studio from her apartment in Barcelona to now managing a team of several designers working for clients and brands across the globe.   She shared the tactics she used to grow her client base while creating a strong visual identity that helped Hey Studio stand out in the crowd of creative studios out there.  Veronica also shared the journey of one of her self-initiated projects Hey Shop which started as an online shop to sell posters to being a retail store in the heart of Barcelona selling all kinds of amazing products.

See entire show notes at martinaflor.com/podcast

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In this solo episode I touch on the anxiety that we all feel as the end of the year drives closer.

Where did all the time go? We ask ourselves as we look at our bucket list of goals and we realize that there are still some of them unfinished or not even close to being done.

I believe that the end of the year is a great, tangible deadline that you can use to accomplish important goals and in this episode, I help you sort things out and get ready to cross some of them off your bucket list.

See full show notes at martinaflor.com/podcast

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Timothy is an artist, graphic designer, author and public speaker.   His art and words have populated walls, buildings, packaging, shoes, clothing, books, magazine covers and galleries all over the world for brands such as Nike, Apple, Google, MoMA, Netflix, Tiffany & Co., Samsung, Yves Saint Laurent, Uniqlo, Target, The New Yorker and The New York Times.

He’s the author of Sharpie Art Workshop and the co-creator of several social experiments including the viral blog and book 40 Days of Dating (whose TV rights were optioned to Netflix). His first solo gallery exhibition, I’m Too Young To Not Set My Life On Fire, was on view in Manhattan in 2021.

Timothy’s work often discusses topics such as mental health, manhood, race, politics, and love. He teaches at SVA, regularly speaks around the world at creative conferences. He lives in NYC.

This episode with Timothy was such a gift. He allowed us to see and hear the stories of the real person behind the artist and didn’t hold back in speaking about deep topics like depression, love, and money.  During this show, Timothy unpacks how he infuses his life experiences into his personal work, and he opens up and shares many of his personal and professional stories. Pure gold!

See full show notes at martinaflor.com/podcast

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In this solo episode I touch on why a community is essential to achieve your goals and see success in your career as an artist and creative.

There’s no progress in isolation and a community can help you step out of your bubble, unveil your talents, and get you there where you want to be FASTER & WITH MORE EASE.

In this episode, I explore why community is important by giving examples of my own experience and the dozens of artists that have been on this podcast. I also leave you with a few guidelines to build or find the one that works best for you and that will support you along your journey.

See full show notes at martinaflor.com/podcast

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Thandiwe Muriu is a photographer born and raised in Nairobi, Kenya.  As a female artist operating in a previously male-dominated field, she is passionate about celebrating and empowering her fellow women. In her CAMO series, Thandiwe showcases Africa’s unique mix of vibrant cultures, textiles and beauty norms. Through her work, she celebrates her African heritage and tackles important issues such as identity and self-perception using the rich colours and vibrancy the continent is so well known for.

The conversation that I got to have with Thandiwe was one of the most open, forward-looking, and insightful ones that I have had on this podcast.  Whether you’re an artist that is just starting or you’re a creative that has been in the industry for a while, this episode will give you insights and tools that will stay with you forever.

See full show notes at martinaflor.com/podcast

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Doing great work is at the heart of every creative career, and is what most artists and designers invest a fair amount of time in. However, that is just one part of the equation – putting the work out there and getting noticed by the right people is equally important. In this episode, we’ll discuss on 3 strategies that you can use to showcase your work, not just for the sake of it but in a manner and in a place that connects you with dream opportunities and clients.

See full show notes at martinaflor.com/podcast

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Jordan Metcalf is a South African-born, Portland-based graphic designer, creative director, and artist.

After over a decade of independently designing brands and exploring new ways to help tell stories through diverse and experimental lettering projects for clients like Nike, Apple, National Geographic, and others, he made the move to a full-time position in a brand studio in 2019 to focus on larger scale projects and collaborations.

He currently spends his days as a creative director helping craft identities, spaces, and experiences for projects ranging from independent hotels to animation studios. He invests his free time getting dusty while trying to become a less amateur woodworker.

What I especially loved about this show is how Jordan steered the conversation toward other important aspects of a creative career which have to do with solid values, honesty, and empathy for the people you work with and for.

Full show notes at martinaflor.com/podcast

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In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio.  Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast.

I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority.   But getting really good at your craft takes time and life keeps getting on the way, so in this episode I provide you with a few strategies that you can use to clear up your way and start seeing real progress in your craft.

See full show notes at martinaflor.com/podcast

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Petra Eriksson is an artist and illustrator born in Stockholm. Petra took a journey via Dublin. Malta, Berlin and Barcelona and her work is littered with the eclectic references she picked up along the way.

Petra studied graphic design at the renowned Bergs School of Communication before venturing into the world of freelance illustration. Her bold and colourful work, often dotted with confetti and other abstract compositions, have become her signature style. She is especially renowned for her portraits of women.

See full show notes at martinaflor.com/podcast

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Karan Singh, an artist and illustrator living in Melbourne, Australia. His distinct work is a contemporary and playful combination of op-art and mid-century graphic design. Through restricted yet vibrant color palettes and hypnotizing patterns, he explores and exploits our perception of depth and movement. His art lives in an eclectic variety of mediums, including prints, animation, video, augmented reality, puzzles, sculpture and clothing.

Over his professional career he has lived in a number of cities including Tokyo, New York, Amsterdam, Malmö, Sydney and Melbourne; where he has worked with the likes of The Oscars, NASA, Apple, Louis Vuitton, The New York Times and Nike.

See full show notes at martinaflor.com/podcast

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In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

See full show notes at martinaflor.com/podcast

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In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

See full show notes at martinaflor.com/podcast

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In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

See full show notes at martinaflor.com/podcast

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In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

For the full list of the guests featured today see the episode description, right below where you press play in your podcast app or as usual you can head to martinaflor.com/podcast and find all the details there.

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Martcellia Liunic, an illustrator, art director and visual artist that lives and works in Jakarta, Indonesia.

Liunic started her illustration career in 2015 and has worked for various clients such as Google, Netflix, Youtube, Samsung, Snapchat, Harper’s Bazaar, and Aqua to name a few. She’s known for her colorful, whimsical animals, creatures, girls characters and doodle-like body of work and for using different mediums like gouache and acrylics on various supports like murals, risography and wearables.

Martcellia’s online shop, LIUNIC ON THINGS, is one of the biggest and most complete art based shops I’ve seen so get ready because on this show I picked Martcellia’s brain and got really good insights on how to start one and promote it.

She shared how her path was, that went from selling three products on a weekend market to building a shop that ships worldwide and constitutes 50% of her income as an illustrator. If you’re interested in starting an online shop with your art, this episode with Martcellia Liunic will give you plenty of information around which products work, which ones don’t, and how to get people to buy from you.

See full show notes at martinaflor.com/podcast

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In this solo episode I touch on the 5 mistakes that every working artist needs to avoid.  I’ll speak about the frameworks that artists and creatives neglect and that can have a huge positive impact on your business.

Systems have been life-changing for me and have allowed me to scale my results and impact as a lettering artist. The right frameworks can help you save time, do more of the work you love doing and have a greater impact.

I’ll also share some insights into Leap Now, my coaching program for creatives that is open for registrations right now, along with the words of former members. 

See full show notes at martinaflor.com/podcast

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In this solo episode I touch on one of the greatest plagues of our times: Impostor Syndrome. We’ll discuss what impostor syndrome is, what it makes and how to overcome it.

We’ll address why we experience it, how it works, and what are the strategies you can implement to stop it from getting in the way of achieving your goals. If you ever experienced impostor syndrome – which I’m pretty sure you did – or you’re struggling with it right now, and is holding you back from achieving a certain thing in your life and career, this episode will help you put things in perspective, give you a framework to overcome fear and set you in action towards your goals.

See full show notes at martinaflor.com/podcast

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In this solo episode I touch on client outreach, one of the backbones of any creative business.  Smart artists don’t wait to be discovered, they go after their opportunities.

In this show we touch on why reaching out to clients is extremely important, how often you should be doing it, and what is an effective framework you could follow. I’ll also discuss the main mistakes that I see artists making when they do client outreach and share with you the effective method that I use to do that myself in my business today.

If you’re running a solo business, this episode will help you get focused and get better results. If you’re thinking of making the leap, it’ll provide you with steps that you can implement today to get those first assignments.

See entire show notes at martinaflor.com/podcast

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In this solo episode I address a common question among artists and creatives: should I go freelance?.

In my experience working with hundreds of artists, interviewing dozens of them on this podcast and being a freelance artist myself, I understand the reasons why an artist may want to go solo with their business. In this episode, we discuss the motivations behind most artists wanting to open their own studios and the things that stop many from making the leap. We will touch on the things that going solo as an artist will require from you and how you could prepare yourself for taking that step.

If you’re thinking of going freelance, this episode will give you tools to find clarity and get you going. If you’re already freelancing, it will help you make an audit and think of ways to improve your results.

See full show notes at martinaflor.com/podcast

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Lauren is a designer, letterer, and educator. A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts. Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving design career.

Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has created work for clients like Vans, Google, and Adobe. She loves sharing what she's learned with others through her blog, Instagram, and library of online courses.

Lauren dropped so many pearls of wisdom. I’m sure you’ll love this episode with her as much as I enjoyed doing it.

Full show notes at martinaflor.com/podcast

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In this episode I feature a conversation that I had a few weeks ago on The Pencil Pushers Podcast with Mike Rosado.

As you know, I like featuring accomplished artists on this podcast to unveil strategies that could help you unlock your creative potential and make a living with your skills. Now, I’m sharing this episode because it unveils my own path as a lettering artist: how I left everything behind and moved from South America to Europe and pivoted careers, the steps I took to start my lettering studio and get my first clients, the skills that I had to acquire to “make it” as an artist, build a team, and land dream assignments — including insights on how I navigated the Covid-19 pandemic to shape a new vision for my business that now propels other lettering artists and illustrators forward.

I hope that this episode will show you what’s possible for you as an artist and will provide you with some insights and tactics that you can use to shape your own path.

Find the entire show notes at martinaflor.com/podcast

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In this solo episode I touch on community and how the people you surround yourself with can have an impact on your growth.  The communities I’ve been part of had a big influence on my career path and my decision making along the way.

Based on my own personal experience, witnessing the impact it has had on the progress of my students, and after hearing the stories of dozens of artists I’ve interviewed on this podcast, I can confirm: the people you surround yourself with are a powerful asset on your path as an artist.

The right community will inspire you, propel you forward and help you get faster to where you want to go. But, how do you find it?  In this episode, you’ll learn why your community is important and illustrate that with real life stories. I’ll give you a few steps you can follow to find a suitable one for one, one that supports you throughout your journey and that will cheer you on all along.

Read entire show notes at martinaflor.com/podcast

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In this solo episode I discuss mindset and the limiting beliefs that are undermining your growth as an artist.  Your mindset can have a huge impact on your success and accomplishing your goals–I know it did for me. Changing my mindset around what I could achieve as an artist and with my business had a huge impact on my success.

This has also proven to be true for many of the artists that I have interviewed on this podcast: they have trained themselves to focus on possibilities rather than scarcity.    In this episode, you’ll learn why having a possibility-oriented mindset is important to achieve your goals and thrive with your art. I’ll also share with you some of the techniques that have helped me transform mine and that you can start applying today. Plus, I have a gift prepared for you!

See entire shownotes at martinaflor.com/podcast

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Income streams had a huge impact on my creative business and my capability to have control over my time, the assignments I take on or decline, and my bottom line income as a commercial artist. It has proven to be a strategy that many of the guests I’ve had on this show have used to grow their own businesses.

In this episode, you’ll learn why income streams are important and why having them can help you thrive. I’ll give you some ideas on possible income streams and share my framework to start thinking about the one that could work best for you.  Whether you’re working as a commercial artist or you’re thinking of going solo, this episode will open your mind in terms of what you can do to generate income with your art.

See entire show notes at martinaflor.com/podcast

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In this episode, you’ll learn why systems are important and why not having them can lead to failure. I’ll tell you about my personal story and how a book changed everything at the lowest moment of my creative career. I’ll also share with you which are the systems that you can create within your work and business and how to start thinking about them.

Whether you’re running a creative business yourself or you are thinking of going solo, this episode will give you tons of concepts to think about and actionable items to start implementing systems yourself.

See entire show notes at martinaflor.com/podcast

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now. Click here www.maketheleapnow.com

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Sebastian’s bright and bold work is the result of his wide experience as an animator and graphic designer.

He employs cartoonish figures and playful compositions to portray ordinary scenes of life under the lens of a bright color palette.

Sometimes animated, his work bounces happily between funny little GIFs, huge colorful hands on silkscreen prints or big murals where you can lose yourself in. Seb has done work for big clients like Apple, Venmo, The New Yorker, Nike, Warby Parker, Uber and others.

Read entire show notes at martinaflor.com/podcast

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In this episode, I list down some of the overarching takeaways from previous conversations I have had in this show. I speak about the two elements that are necessary to build a thriving career as an artist. I list that I've seen working for other creatives, for myself and that could potentially work for anyone looking to make a mark with their work.

Whether you’re running a creative business yourself or you’re thinking of going solo, this episode will give you empowering insights to shape your journey. 

See entire show notes at martinaflor.com/podcast

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Eric Friedensohn (AKA Efdot) is a colorblind visual artist and community builder based in Brooklyn, NY. Since finishing design school in 2012, Efdot has cultivated an art practice and creative studio that spans across a variety of media.

His specialties range from hand-painted murals to drawings on paper to animated trading cards, all tied together through his playfully abstract style. He has created art for clients such as Nike, USA Skateboarding, Oakley, Chicago Cubs, Topps and Adobe.

During this show, Eric provided tons of real life insights. He told us about his first steps into freelancing, and his journey through the corporate world and back to running his own business. 

See the show notes martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Rafa Goicoechea (Rafa Goicoechea), half of @treintayseisestudio with @nina_sans (both co-funder of @36daysoftype), discuss about the keys to become a viral phenomenon, how to start a side project & monetize it, how to engage people, and the truth about instagram.

36 Days of Type is a project that happens primarily on instagram and is a global open call that invites designers, illustrators and graphic artists to create their visual interpretation of the letters and numbers of the Latin alphabet.

The project explores the creative boundaries of letterforms, and participants are challenged to design a letter or number each day for 36 consecutive days. The outcome is people from all over the world creating and sharing thousands of letterforms on social media at the same time.

Full show notes at martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Luca Barcellona (@lucabarcellona) discuss education in hard work, sacrifice and pleasure, writing for a living, passion, being your own boss, building your name as a currency.  Luca Barcellona is an italian artist, musician, graphic designer, and point of reference for modern calligraphy worldwide.    Letters are the building blocks of his work. His approach to the discipline blending classical styles and his experience in the world of graffiti has inspired new generations of calligraphy enthusiasts. 

Detailed show notes: martinaflor.com/podcast

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In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Carla Bonomini (@minicarbono) chat about being a part of a community as a creative professional or student.

They discussed the importance of giving and receiving feedback, how digitally we can connect with peers and other professionals and much more. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Show notes at martinaflor.com/podcast

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In this solo episode of Open Studio Martina Flor discusses the importance of having a portfolio as a creative, shares a key strategy  to build confidence as an artist and helps you demolish some of the objections that may be holding you back from showing your work and progressing in your career as an artist or designer.

Detailed show notes: martinaflor.com/podcast**Sign up for the Free Lettering Masterclass at martinaflor.com/letteringmasterclass

Sign up for The Lettering Seminar waiting list at www.theletteringseminar.com**

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In this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss launching your career through a side project, friends of type, trusting your skills, having a personal venture capitalist, NuForm and starting a new business.

Erik Marinovich is a Berkeley based lettering artist and type designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for big clients like Nike, Target, Google, Hilton, Facebook, Ford Motor Company among others.

After over 10 years of running a successful solo business as a lettering artist, he launched NuForm, a type design practice that looks to the culturally offbeat and peculiar oddities to inspire and inform the creation of expressive letterforms.

Erik is not only one of the most talented people that I’ve met but also a humble, sweet individual.

Detailed show notes: martinaflor.com/podcast

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In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about learning lettering through an academia, course or university our being a self-taught lettering artist.  Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Lisa Congdon (@lisacongdon) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Lisa Congdon is an internationally known fine artist, illustrator, and writer based in Portland, Oregon in The United States. She makes art for clients around the globe and She is the author of ten books, including Art Inc. and Find your Artistic Voice.  She is the host of the podcast The Lisa Congdon Sessions and she teaches Creative Entrepreneurship at Pacific Northwest College of Art.

Detailed show notes: martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Gemma O’Brien (@mrseaves101) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Gemma O’Brien is an internationally renowned designer and artist known for her bold graphics, illustrative lettering and murals. Her work has been commissioned by Apple, Nike, Tiffany&Co, Google, and The New York Times.

Outside her commercial design work, she explores language, nature, and the human experience through her art practice. Gemma has been in business for over 10 years. She has worked for huge clients and has traveled the world to be on stage at dozens of design conferences.

Detailed show notes: martinaflor.com/podcast

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In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about dealing and communicating with difficult clients, training your communication with clients and the people you work with and the importance of your personality as a creative freelancer.

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Pieter Ceizer (@ceizer) discuss about the power of words, the school of graffiti, Paris as a creative platform, bringing art back to people and work ethics.

Pieter Ceizer. Pieter is a Dutch typographer and multi-media artist currently living and working in Paris. Ceizer's oeuvre is a variable universe of bright colors, dancing shapes, poetry and empowerment. Ceizer worked in collaboration with several brands like Coca Cola, Ralph Lauren, Uniqlo, Nike, Heineken, Adobe and colette. With over 17 years in business, Pieter also runs his art and clothing brand, and he exhibits at galleries and museums often.

Detailed show notes: martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Christina Amini (@christinaamini) discuss about what makes a great book, the keys to collaborative work, getting a book published, the future of content and much more.

Christina has a wide experience in publishing and she shares it all during this episode. She is the Executive Publishing Director of Art, Food, and Lifestyle Publishing at renowned independent publisher Chronicle Books. She is a professional collaborator and creator—bringing new ideas to fruition every season, as well as overseeing the publishing of more than 120 books and gift products every year.

Detailed show notes: martinaflor.com/podcast

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In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about the importance of prioritizing projects, what factors lead to the decision of letting go one a personal project and directing a creative studio.

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Alex Trochut (@trochut) discuss about overcoming family trauma with creativity, letting yourself be surprised, improve your skills through play, changing the game.

Detailed show notes: martinaflor.com/podcast

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In this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, staying small to maximize profit and more.

Detailed show notes: martinaflor.com/podcast

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Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

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In this episode of Open Studio Martina Flor and her guest Malika Favre (@malikafavre) discuss about doing what feels easy, making good money as an artist, being famous, going viral and choosing a city to thrive.

Detailed show notes: martinaflor.com/podcast

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In this first episode of season 2 of Open Studio, Martina Flor talks about what is coming up in the next episodes of the podcast.

She introduces the new candid conversations between her and her team, called "Coffee Break", and she mentions some of the new guests that this new season awaits.

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In this second review episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season. She touches on:

  • The Creative Calling
  • Validation
  • Connecting with peers as an introvert
  • Finding Clients
  • Charging what you are worth
  • Creating an income stream

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season, and reflects about their takeaways. She touches on:

  • Creating personal work.
  • Burn out
  • Social Media.

Detailed show notes: martinaflor.com/podcast

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In this special episode, Martina Flor switches places from being a host to being a guest. This is an episode from The Simple Bits Show, Dan Cederholm interviews the designer, lettering artist, author, and coach, Martina Flor. Lettering, making fonts, turning your freelancing into a growing business, teaching and coaching and more.

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In this episode of Letter Now! Podcast, Martina Flor and her guest Jon Cockley (@handsome_frank) talk about this big questions: 

  • Can an illustrator make good money?
  • Does privilege play a role in the success of an artist?
  • What makes a good illustrator?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Marta Cerdà (@martacerda) talk about this big questions:

  • Is there a magic formula to create work that stands out?
  • How do you find your niche without limiting yourself creatively?
  • Is it necessary to work by yourself to be able to find your artist voice?
  • How relocating cities can affect your career?
  • And a lot more

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Sarah Hyndman (@typetasting) talk about these big questions:

  • Why do fonts matter?
  • What’s the right way to learn about letter making and typography?
  • Can a typeface change your perspective about things?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guests Sonia Selvas (@soniaselvas) and Joke Wijn (@the_green_nib_lettering) talk about Learning a skill, having a creative process & the importance of a community.

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Dan Forster (@danforster) talk about this big questions:

Is talent innate?

How does your personal story impact your work?

Can I be creative if I wasn't born in a creative household?

And a lot more!

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Murugiah (@_murugiah) talk about How To Develop Your Style, and they answer the following questions:

  • Is style important?
  • How can you make personal work that appeals to clients and make you money?
  • How do you find your style and how long does it take to find it?

Detailed show notes: martinaflor.com/podcast

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In this solo episode of Letter Now! Podcast, Martina Flor talks about How to Create Work that Stands Out.

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Mary Kate McDevitt (@marykatemcdevitt) talk about Inspiration & Motivation, and they answer the following questions: 

  • What’s the difference between inspiration and imitation?
  • Which routines can you follow to stay motivated?
  • Where do you find inspiration for your work?
  • How do you manage through creative blocks?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Nim Ben Reuven (@nim_br) talk about The Ups and Downs of a Creative Life, and they answer the following questions:

  • How can you deal with burnout?
  • How do you process through your downs as a creative?
  • What do you do when inspiration abandons you?
  • How not let people’s indifference get you?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Scott Biersack ( @youbringfire )  talk about Income Streams for Artists, and they answer the following questions: 

  • How do you keep from burnout if you love what you do?
  • What are the great things about freelancing?
  • What are the not-so-great things about it?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Jackson Alves ( @letterjack )  talk about Income Streams for Artists, and they answer the following questions: 

  • How can you create income streams that don’t require additional marketing effort?
  • How do you find the perfect collaborators and partners?
  • How do you create an income stream without cannibalizing your main offer?
  • How much money do you need to get started?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Liron Lavi talk about Productivity and Getting Things Done, and they answer the following questions:

  • How can we be more productive and effective at what we do?
  • Can we let ourselves have a bad day?
  • How do you escape the “hustle” mindset?
  • How do you reconcile productivity and big life events?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Ian Barnard talk about Income Streams for Artists, and they answer the following questions: 

  • How do you find an idea for an additional income stream?
  • How do you promote it?
  • How do you diversify without burning out?
  • How do you get started and find the right people to make it happen?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Giuseppe Salerno  talk about Going Viral and Being Famous, and they answer the following questions:

  • How do you go viral with a project?
  • How do you get attention towards your work?
  • How’s like to be a celebrity?
  • How do you find great opportunities?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Cyla Costa  talk about Working Internationally, and they answer the following questions:

  • How to do client reach-out in other countries?
  • How can you have the same persuasiveness in another language?
  • How do you deal with preconceptions about your country of origin or cultural background?
  • How do you cope with uncomfortable working hours?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor talks about How to Define your Success, and she answers the following questions:

  • How do you define your own success?
  • What is a healthy way to validate your work?
  • What technique can you follow to document your progress?

Read complete show notes at www.martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Luke Lucas  talk about Dealing With Pressure & Meditation, and they answer the following questions:

  • How can we avoid feeling guilty about taking a rest when the deadline is coming up?
  • How do you manage multiple projects with the same deadline?
  • How do you distinguish resting from being lazy?
  • How do you deal with the pressure if you don’t want to meditate?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Becca Clason  talk about Community & Competition, and they answer the following questions:

  • How can you connect with other peers even when you’re an introvert?
  • How do you stop comparing yourself with others?
  • How can you deal with plagiarism?
  • How do you focus on what you like doing without constantly looking at your competition?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Ricardo Gonzalez, also known as @itsaliving talk about Personal Projects, and they answer the following questions: 

  • How do you start a project from scratch and finish it without procrastinating?
  • How do you come up with ideas for personal projects?
  • How do you monetize a personal project?
  • And how do you balance real paid work with other things you do with your art?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guests Vera Drmanivski & Alanna Flowers talk about Going Solo As An Artist, and they answer the following questions:

  • How do you put yourself out there when you’re starting out?
  • How can you diversify your income as an artist? How do you find clients?
  • When is a good time to take the leap?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Dot Lung talk about Mastering Social Media, and they answer the following questions:

  • How do you engage on social media in an intuitive way, without the need of strategies?
  • How do you overcome the pressure of having to be always present and even produce art for social media?
  • How can you deal with people not liking your posts?
  • How do you find balance between being social and staying away from devices?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guests Roxy Prima & Phoebe Cornog from Pandr Design Co.  talk about Money Mindset, and they answer the following questions:

  • How do you charge for work you love doing?
  • What do you take into consideration when charging for your work?
  • How do you overcome the starving artist mindset?
  • Who are your clients? Who aren’t your clients?
  • How do you overcome the fear of losing an assignment and charge what you’re worth?

Full show notes at martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Ivan Castro talk about Finding Your Passion & Your Creative Voice, and they answer the following questions:

  • How do you find your passion?
  • How do you develop a “style”?
  • How do you stand out in the crowd with your work?
  • How do you find more of the work you want to do?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Belinda Kou talk about Career Change & Freelancing, and they answer the following questions:

  • How do you overcome the fear of leaving a steady job to pursue a freelance career?
  • Have you achieved a goal and didn’t feel the way you expected it to feel?
  • Will I be able to ensure enough income with my freelance practice?
  • How to provide for your family when starting?

Detailed show notes: martinaflor.com/podcast

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In this episode of Letter Now! Podcast, Martina Flor and her guest Stefan Kunz talk about Motivation & Self-sabotage, and they answer the following questions: 

  • How do you get back on track when you’ve been lacking motivation for weeks?
  • How do you allow yourself breaks without feeling the pressure of the deadline?
  • When enough is enough?
  • How do you stay motivated during the pandemic?
  • How do you stop comparing yourself to others?

Detailed show notes and link to all resources mentioned during this episode: martinaflor.com/podcast

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Martina Flor & her guests nurture the hand-lettering masters of tomorrow, today. This is a listeners-driven podcast to answer your questions about life and work in the creative industries.

Detailed show notes.