B2B Marketing Asia: Recent Episodes
Joe Escobedo
B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of EscomediaGuest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.comChapters:0:00 Reimagining Education1:08 Problem-Centered Learning2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances18:10 Embracing Learners' Potential18:27 Setting High Expectations for Learners18:45 The Power of Taking on Big Tasks19:04 Fostering Team Development and Safety19:29 Designing Learning as Professional Problem Solvers20:00 Using Hypothetical Scenarios for Learning21:13 Crafting Immersive Learning Experiences23:03 The Importance of Emotional Engagement24:13 The Downfall of Microlearning25:04 Learning Design with Impact in Mind27:10 Assessing Learning from the Learner's Perspective28:08 Incorporating Art School Principles in Learning Design29:06 A Holistic Approach to Assessment and Design
Hosted by Joe Escobedo, CEO of EscomediaGuest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The EconomistNewsletter: https://joeescobedo.substack.comChapters:0:00 - Introduction0:34 - Practical Applications of AI and Chat GPT2:16 - Example of Rapid Adaptation in Marketing4:42 - Using Canva's Magic Design Studio6:06 - Impact of AI on Targeting7:59 - Analyzing Audience Lists with AI9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social13:33 - Final Tips Success15:56 - Closing Remarks
B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast
Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist
Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast
Co-hosted by Shiela Berman
Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (produced by Escomedia)
Co-hosted by: Sheila BermanGuest: Jerry Low, Head of Marketing, Southeast Asia at SchrodersNewsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast
Hosted by: Joe Escobedo, CEO of Esco Media
Co-host: Daria Kalista, Director at FridayMakers
Guest: Alfred Lua, Co-founder at Pebblely
Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media)
Hosted by: Joe Escobedo, CEO of Esco Media
Co-host: Shubhabrata (Shub's) Banerjee
Guest: Chetan Krishnamurthy, CMO, IBM, APAC
Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media)
Hosted by: Joe Escobedo, CEO of Esco Media
Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie
Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media)
Hosted by: Joe Escobedo, CEO of Esco Media
Guest: Annie Sarnblad, Founder of Point House Advisors
Newsletter: https://joeescobedo.substack.com
B2B Marketing Asia Podcast (by Esco Media)
Hosted by: Joe Escobedo, CEO of Esco Media
Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants
Book
Newsletter
Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School
Host: Joe Escobedo, CEO of Esco Media
Newsletter
Host: Joe Escobedo, CEO of Esco Media
Guest: Kartik Chandrasekhar, Global Brand Vice President - Lifebuoy, Unilever
Newsletter: https://joeescobedo.substack.com
LinkedIn: https://www.linkedin.com/in/joe-escobedo/
Interview with Laura Erdem, Account Executive at Dreamdata
Hosted by Joe Escobedo, CEO of Esco Media
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https://dreamdata.io/b2b-attribution
B2B Marketing Asia Podcast
Interview with Shahin Hoda, Director at xGrowth
Hosted by Joe Escobedo, CEO of Esco Media
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Interview with Vartika Verma, Global Vice President Marketing at yellow.ai
Hosted by Joe Escobedo, CEO of Esco Media
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Episode 27 of "B2B Marketing Asia Podcast"
Ian has 20+ years of experience in leadership roles in companies like Colgate-Palmolive Philippines & Russia, Coca-Cola, GSK, and most recently with Mundipharma as Country Manager.
His passion is developing people and delivering successful business results whether in slow growth, fast growth, or turnaround setting.
In his most recent role in Mundipharma, Ian and his team were able to dramatically turn the business around, with the Philippine company awarded as the best large affiliate in Mundipharma. Mundipharma Philippines was also named as one of the Best Companies to Work For in the Philippines by HR Asia magazine.
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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Episode 28 of "B2B Marketing Asia Podcast"
Interview with Namrata Kapur, APAC Head of Marketing - Automation and Security, IBM Cloud & Cognitive at IBM
00:00 Is B2B Social Media Worth It?
4:35 B2B Lead Gen Tips For Social
9:30 Best B2B Social Examples
15:05 Common B2B Social Mistakes
19:34 How to Sustain Thought Leadership
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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Episode 29 of B2B Marketing Asia Podcast
Featuring Sunil Neurgaonkar, Growth @ Whatfix. How to turn employees into a brand-building channel attract talent for your company.
What is an Employer Brand? An employee promotes a brand and its product or services to their network. This is often part of a collaborative effort for the company to increase brand awareness and drive sales.
In order to get your employees to become a brand online is to create a social brand value. This term, Social Brand Value is explained by Sue Nail.
We cover:
0:46 - What are some ways that brands can build a strong employer brand and really drive recruitment online?
6:11 - How are some of the top companies humanizing their brand on social media?
11:29 - How are brands showcasing their work culture and their career opportunities through the content they share?
17:44 - What are some tools companies are leveraging in order to build their own employer brand?
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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B2B Brew (Powered by Oracle)
Interview with Maneesh Sah, Head of Field Marketing and Communications, Asia at AON, and author of A NEW Marketer.
Lisa Collins. Director of Strategy, Oracle CX APAC
As a director of CX strategy at Oracle APAC, Lisa is a strategy and technology expert, passionate about advising senior executives on bringing innovative ideas to life.
Hosted by Joe Escobedo, CEO of Esco Media
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 25 of Joe Escobedo – Interview with Ionut Danifeld, Chief Marketing Officer at TRAPO Asia
Ionut Danifeld is the Chief Marketing Officer at TRAPO Asia. He has experience of more than 10 years in digital marketing and working at international level. He shares his intention is to create marketing campaigns that are converting and generate customers.
TRAPO has been listing as the No.1 online best-selling car mat in Malaysia since the year 2016. They provide the full tailor-fit car mat solution for each customer's car model integrated with their production 4.0 model to provide an Online to Offline (O2O) experience.
In the interview, Ionut Danifeld shares on how TRAPO Asia grew 5X selling boring products. Listen to this podcast for finding their marketing strategies!
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 24 of Joe Escobedo – Interview with Interview Lindsay Issler, the senior Global marketing manager at Fox
How to network effectively success in business requires knowing what other people know but also whom. But networking takes more than just a LinkedIn profile.
Making connections and maintaining relationships with the people who support you throughout your career can be the key to success for most individuals. By effectively building a network of business associates and more, you are ensuring that whenever you need a new client, a new job, or to develop your skills further, you can call upon your network to help you.
Positive effects of networking. Social networking sites allow people to communicate and remain in contact with friends as well as meet new people. These sites allow people to find others with similar interests that they can create a relationship with and get to know one another.
Business networking is a term that refers to meeting other business owners, potential suppliers, or other professionals who have business experiences—to help you grow your business. Networking gives you a pool of experts that range from competitors to clients, and allows you to offer something to them; hopefully in exchange for their services, advice, knowledge, or contacts.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 23 of Joe Escobedo – Interview with Joana Inch, Co-Founder and Head of Digital at Hat Media
Joana Inch is a passionate individual about the Digital Media space and has been learning about it for over 15 years. She shared about the opportunity to work with so many different industries and clients. Her interest lies principally in the B2B area for the Technology and SaaS industries.
Hat Media was founded because she wanted to offer clients a practical, honest approach to marketing. It has developed into so much more over the years as they have completely adopted innovation for themselves.
In the interview, Joana Inch shares how the consulting firm landed new accounts within one quarter.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 22 of Joe Escobedo – Interview with Kosta Kolev, founder at kalipr.io
Kosta is a serial entrepreneur with a lot of stories and experience. He has spent the last ten years building and launching startups across London, Berlin, and also Hong Kong. Kosta works as an advisor to a range of leading early-stage startups and funds across product, strategy, and growth. Meanwhile, kalipr.io is a platform that exists between founders and their investors, helping streamline and structure the data transferred.
In the interview, Kosta Kolev shares how he built a business from one blog. Listen to this podcast to know the story behind it!
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot
David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth movie" a few times, acquisition for a handful of products with millions of users, up to leading marketing functions at several SaaS businesses. Further to this, David’s role at HubSpot is to lead go-to-market strategy, demand generation, and building awareness for HubSpot in Asia.
In the interview, David shares about 5 Marketing Cliques in Southeast Asia. By listening to this podcast, you can learn something from them).
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN
In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen to this podcast to know how they boosted the conversions rate!
LucaNet is a Financial Performance Management software solution which has been in the business since 1999. Financial Performance Management have been in a class of its own: automated processes that make user’ job a lot easier. LucaNet constantly challenging themselves, questioning the tried-and-true. Perhaps this is why LucaNet do more than just create powerful application.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank.
Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
About Wendy (Hogan) McEwan:
Having worked across a number of industry sectors (hospitality, media, technology and property) and job functions, I draw on my experiences managing and scaling businesses, building Asia-wide go-to-market strategies and engaging with peers to stay ahead of where next. I am a strategic leader, adept at pivoting and experimenting with new business models, currently immersed in understanding the impact and evolution of the built environment and how technology and space intersect to influence the way we work, live, shop and play.
To keep abreast of change, I network with like-minded peers across the globe virtually and physically. In 2013, I founded an invitation only peer learning network and I was a board member of The Marketing Society for more than five years. In 2020, I joined the BritCham Singapore Built Environment committee.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 18 of Joe Escobedo – Interview with Guillaume Villard, Marketing and Commercial Innovations Director at Karl Storz Asia
During his time as Marketing & Commercial Innovations Director (Asia), Guillaume Villard was responsible for: Market Intelligence, Market Data & Competition landscape, Commercial Excellence & New business strategies, up to the Customers Insights, Customer satisfaction and Market Research. Meanwhile Karl Storz, as a solution provider and partner in the healthcare sector, their medical products and services offer decisive added value for patient safety.
In the interview, Guillaume Villard also shares on how Karl Storz does healthcare marketing in Asia. Listen to this podcast for finding their marketing strategies!
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 17 of Joe Escobedo – Interview with Damien Wong, VP (APAC) at Confluent.
Confluent Cloud is the industry's only fully managed, cloud-native event streaming platform powered. Built and operated by the original creators of Kafka, Confluent Cloud provides a simple, scalable, resilient, and secure event streaming platform.
Customer success is an organizational function that helps customers get maximum value out of a product or service while working closely with sales, marketing, and product to achieve that goal." Customer success teams build mutually beneficial relationships.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 16 of Joe Escobedo – Interview with Olivia Plotnick, Founder of Wai Social
Wai Social team has an in-depth understanding and appreciation for how integrated social media is in daily life, and is aware of how quickly it evolves.
The team takes this knowledge, combined with their customer's business objectives to create powerful social media content that builds trust, community and drives sales.
In this podcast, we talk about: 1) Live-streaming 2) KOLs/KOCs 3) WeChat.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 15 of Joe Escobedo – Interview with Margery (Nabors) Lynn, Former-Head of Social Media Strategy at Grab.
Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.
The collected data is then analyzed to find trends and useful insights. This can influence a wide range of processes including business operations, product updates, and advertising approaches.
It’s not an entirely new approach, it’s just that the technology is different. Brands have been trying to gauge the opinions of the public and their customers with surveys since forever.
What tech means now is that you don’t even need to prompt people anymore. People are talking about anything and everything online, it’s just a matter of finding them.
We’ll get into more depth shortly, but first, we’ll use a quick example to show how important social listening is. Just listen to this podcast and learn more.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 14 of Joe Escobedo – Davinia Khong, Senior Marketing Leaders (APAC) at Backbase.
Davinia Khong is a B2B marketing leader, a keynote speaker, and is the senior marketing leader for the APAC region at Backbase. Davinia drives lead generation and branding efforts for Backbase. Here she describes the challenges in the first six months of a marketing leader and makes an impact.
She shares the common traps a b2b marketer should avoid in initial days, the guiding rules behind a great career, and the marketing tips and roadmap for growth.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 13 of Joe Escobedo – Interview with Hui-E Seeto, Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe on How B2B Tech Brands are doing ABM and APAC
ABM stands for Account Based Marketing. Typically what that means in a B2B world is either one to one favor, one to few, or one to many.
It is really about going after a very specific and targeted list of accounts that we have defined with the business and putting in a very concerted effort across sales, marketing, and the wider organization to consistently engaged and target them, bring them on a journey in the funnel.
Hui-E Seeto is the Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe. She has around 20 years of experience in IT, tech media as well as telecommunication sectors that covering around the Asia Pacific, Middle East, to Latin America. Hui-E has a proven track record of leading cross-functional/regional teams to deliver end-to-end integrated programs, broadly in B2B.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 12 with Joe Escobedo – Top Tech Copywriting Tips (Real-life Examples)
Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness, customer product sales and ultimately persuade a person or group to take a particular action.
Website copywriting is the process of writing digital content for landing pages, product pages, blog posts, and everything in between. A compelling copy can keep your website visitors engaged and lead them to take actions that are both important to you and meaningful to them.
In my opinion, copywriting is the most important marketing skill you can have. That's because your ability to write comes into play when you're creating. Learn more at https://joe-escobedo.com/.
TOPICS COVERED:
- How to capture your audience's attention and convert them into customers
- Leading with the challenge you're solving for customers throughout your website
- Using language which can be understood by a layman
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 11 of Joe Escobedo - Interview with Ruo-Mei Chua, Chief Impact Officer at SUTW Impact Consulting.
Ruo-Mei Chua is Chief Impact Officer at SUTW Impact Consulting. A global speaker, trainer, startup pitch coach, impact storyteller, career consultant, and quadrilingual host-moderator, she has inspired more than 12,000 people from 25 countries. What connects the many hats she wears as a communications expert, is her passion for working with professionals in their 20's-40's to unearth their calling(s) and bloom where they are planted.
Ruo Mei is well-known in global startup pitching circles and works extensively with accelerators and incubators to nurture award-winning startups. Her client portfolio includes Singtel Future Makers, Silicon Valley-based 500 Startups, IOT Tribe Deep Tech Accelerator, A*STARTCENTRAL, NUS GRIP, NTUitive, YSE, National Lean LaunchPad, SMU-Peeli, P.A.K. Challenge, and Hult Prize (Clinton Foundation).
An international keynote speaker, Ruo Mei has been a regular feature at Berlin’s Asia-Pacific Weeks Summit 2017-19, covering millennial talent development, social entrepreneurship, and future-proofing. In 2019, she was appointed AsiaBerlin Ambassador.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 10 with Joe Escobedo - Interview with Anna Gong, CEO of Perx Technologies On How LOYALTY Is Evolving In 2021
Anna Gong is the CEO of Perx Technologies. In the last 20 years, Anna has gain experience in the enterprise software space solving mission-critical business problems. Before joining Perx, Anna was Vice President of Channels Sales for Asia Pacific & Japan at Infor.
Perx Technologies is a category-creating Lifestyle Marketing SaaS Platform where they exist to help and enable businesses to become engaged marketplaces. They have evolved so much since they redefined and reimagine what loyalty and customer engagement looks like in the digital economy.
Since Perx Technologies focuses on enterprise businesses, they are really transforming this large enterprise to become good digital native marketplaces and at the same time help people engage their customers with their solution.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 9 with Joe Escobedo - Interview with Helen Lancaster, Head of Demand Generation at Arkadin (part of NTT).
In 2019, Helen Lancaster was the Head of Demand Generation from Arkadin in EMEA (the shorthand designation from Europe, the Middle East, and Africa). Now Helen is the Head of Marketing, Northern Europe at Arkadin based in the United Kingdom.
Arkadin is a French cloud communications company that is now part of NTT. As of today, Arkadin is operating as Cloud Communications is a division of NTT Ltd. and a core component of its Intelligent Workplace Solution. Their mission is to provide world-class cloud communication solutions that enable dynamic collaboration interactions for improved workforce efficiency, productivity, and engagement.
Cloud Communications specialize in unified communications, cloud voice, and digital events, delivering tailored end-to-end consulting, value realization services, and change management to empower businesses and enable their digital workplace transformation.
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.
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Episode 8 of Joe Escobedo's interview with Astha Kalbag about better marketing decisions using science.
Astha is a digital-first marketer. She aspires to be a leader who doesn’t just do 'digital marketing' but someone who 'scales a business in a digital age'. She has always been obsessed with marrying marketing, data science and rapid experimentation to impact business metrics.
Astha is currently focused on honing her data and measurement skills as a Marketing Science Expert at Facebook. Most recently, she was a performance marketer in the regional Uber APAC team where she scaled digital channels to acquire new drivers and riders across the entire funnel.
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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Episode 7 with Joe Escobedo - Interview with Chad Sotelo, GM of Electrolux Philippines.
Electrolux, a leading global appliance manufacturer, launches subscription-based access to Service Tips application powered by Mize, to Independent service providers.
The increasing pace of change in the global market for household appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are placing demands on investments and economies of scale, but also open up major opportunities.
Electrolux shapes living for the better by reinventing taste, care and well-being experiences, making life more enjoyable and sustainable for millions of people.
ElectroluxGM
UnderstandYourCustomer
JoeEscobedo
ABOUT JOE ESCOBEDO
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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Episode 6 with Joe Escobedo about how to find your personal USP in under 5 minutes.
If you're tired of losing jobs to the competition this video will help you figure out what makes your business unique. The video also contains a small business unique selling proposition example so you'll know exactly how to apply this to your company.
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market.
A unique selling proposition USP recommendation to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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Episode 5 - Interview with Ankesh Sagar, Senior Director of APAC Marketing at Automation Anywhere.
Enterprise marketing utilizes a combination of strategies focused on growth and expansion. These efforts aim to retain an existing customer base while also pursuing the goal of exponential growth. An enterprise marketing strategy utilizes a combination of integrated multi-channel strategies, reaching outside of the business’ internal marketing team to target and expand its niche audience.
To make the most of enterprise marketing campaigns, businesses usually utilize employees even beyond the marketing department, from product developers to shareholders, all to effectively identify areas for potential internal and external growth.
Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.
GoWideGoDeep
StrategyForEnterpriseMarketing
JoeEscobedo
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
Website
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Episode 4 with Joe Escobedo Interview with Portia Kuo, Employer Branding Lead at Red Hat APAC.
Employer branding is a key component of every successful talent acquisition strategy. Employer brand is what your employees, current and potential future job candidates think about you as an employer. It is their perception of how you treat your employees and candidates as well as your employee value proposition.
Employee branding is the process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents. A strong employer brand helps you attract right-fit candidates while a bad employer brand can cause the best people to avoid your company. Recruiters are now taking a more proactive approach to attract and find the best candidates—including those who aren't actively job searching.
RedHat #EmployerBrandingProcess #AsiaPacific #JoeEscobedo
ABOUT JOE ESCOBEDO:
Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.
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B2B Marketing Asia Podcast with Joe Escobedo
E3: Interview Mimrah Mahmood with Partner at Meltwater
Connect with me on LinkedIn:
Joe Escobedo: https://www.linkedin.com/in/joe-escobedo/
B2B Marketing Asia Podcast with Joe Escobedo
E2: Interview with Daniel Hochuli, Head of Content Solutions at LinkedIn (APAC+China)
Connect with us on LinkedIn:
Joe Escobedo: https://www.linkedin.com/in/joe-escobedo/
Daniel Hochuli: https://www.linkedin.com/in/danhochuli/
B2B Marketing Asia Podcast with Joe Escobedo
E1: Interview with ex-Scholastic marketing director James Ching
Connect with us on LinkedIn:
Joe Escobedo: https://www.linkedin.com/in/joe-escobedo/
James Ching: https://www.linkedin.com/in/james-ching-陈志庆-82159b2/