The LearnIn with Eny Osung: Recent Episodes
Eny Osung
Eny Osung is a LinkedIn Guru, helping businesses to have more meaningful conversations with their ideal prospects on LinkedIn so that they stand out from their competition.
This podcast will help people understand how to use LinkedIn more effectively and get the results they want from such a powerful platform.
Entrepreneurs struggle to maintain the drive, the self-motivation to do the things they plan to achieve the results we want. In this episode, Eny shares strategies to build and sustain your self-motivation to achieve your business goals.
Many businesses don't take the time to develop a business strategy and miss out on revenue. This episode of The LearnIn, sponsored by SimPal, shares the why and how a clear vision as part of your creating your business strategy will help you dominate any industry
It is crucial for a business owner to treat their clients and potential clients with respect so they become a returning customer. In this episode of the series Eny advises the correct etiquette and how to use it in order to get more business and sales.
In this episode, Eny explains the importance of building a customer loyal relationship. Eny talks through his 'non-negotiables' which are practices that he uses to ensure a loyal and trusting relationship is made with clients to ensure they will stay a returning customer and as a result you will gain more revenue.
In this episode, Eny discusses the importance of being yourself to help get more clients and connection. Being authentic not only attracts business because of your personality, it also shows other business owners that you may be willing to help mentor each other and possibly work together. However there may be some who aren't being their authentic self who could trick you in to a unwanted partnership or try and sell to you.
In this episode Eny advises what behaviours deter clients rather than attract them to your business. One of these behaviours is buying connections and followers, this deters as there is no material on the page other than the amount of followers the business has.
Giving value to customers and potential customers is something that all good organisations and companies should do to help their clients feel appreciated and ensure them to stay customers to your business. Adding value to potential clients is also a way to convert to customers. In this episode Eny explores 7 different ways to add value to clients and shares his experience with these methods.
In this episode Eny gives advice on the best practices to get clients on LinkedIn, without being put in 'LinkedIn Jail' for not practicing the guidelines of the platform. There are 4 main areas Eny explores but there are many more he could analyse. This episode is extremely useful if you are unsure of LinkedIn best practice if you're wanting to grow your connections on the platform without breaking any rules on how to do so, such as avoiding spam.
In this episode, Eny talks through some marketing techniques employed by businesses, including some of the worlds biggest such as Pepsi and Coke, which have helped them to become the global powerhouses that they are today. Many small businesses find it hard to grow the size of their business through marketing strategies, however using the methods used by big business can help grow business no matter the size.
Data analytics can be beneficial to building a successful business. In this episode Eny talks about marketing analytics and why all business owners should look at the stats to help them convert viewers into buyers and which ways to of this. The success of different platforms when it comes to marketing and data analytics is also explored in this episode.
Within the marketing world, there are many that claim to be 'marketing experts' and they want you to believe them to encourage you to buy their time and service. In this episode, Eny gives his advice and experience on these self proclaimed 'experts' and what you should do if you encounter any of them and what impact they could have on you and your business, both positive and or negative outcomes if you chose to work with one of these experts.
Recently LinkedIn has added 3 new tools to the platform to help users and marketers to gain followers and connections. Eny analyses these new tools and their features and gives his advice on which he thinks is best, whilst also describing their functions and purpose, also how useful they have been for other users.
In this episode Eny talks about different marketing strategies and which are the most successful in helping to generate connections and potential customers. Eny explores a few different strategies along with his experience of them all.
In this episode, Eny discusses and goes in to detail about 'Blackhat methods' that are used on LinkedIn to get already established connections to buy their products and or service. There are 7 methods that are analysed, with some of them being frowned upon and others that can see you get banned from LinkedIn indefinitely.
In this episode, Eny discusses the shortfalls of LinkedIn marketing along with his experiences of the platform recently. The future of the podcast is also discussed regarding it's content and how to best help you with other ways of marketing.
In this episode, Eny shares his views on forming partnerships through LinkedIn and the steps and outcomes involved with creating a partnership. Eny shares personal experiences from his point of view and also some of his client's too.
In some cases it can be hard to sell your product/service on LinkedIn, this can depend on your product or the business you are in. In this episode of the podcast, Eny analyses which sectors are more successful in getting sales and customers from LinkedIn. Client stories are also discussed in the podcast to give examples of success and failure.
This week Eny is joined by fellow marketer Shiv Gupta. The two discuss what content gets customers to buy their product and or service. Shiv Gupta is true believer in LinkedIn content leading to sales and within this podcast, he explains and gives examples of how this can be done.
It is very important that your connections know what you do and what services you offer, however it can be hard to explain your service to someone without trying to sound like you are pitching sales to them. In this episode of the LearnIn, Eny talks about how these informative messages can be sent to ensure that your connection does not think you are sending a spam sales message.
The Sales Navigator is a tool that if used effectively it can lead to more sales and targeting the people you desire or those you would like to sell to. In this episode, Eny analyses the importance of this tool and how to use and utilise this to your advantage.
Certain types of LinkedIn posts will be more successful than others when trying to attract business. Posts can vary from having more of a personal touch to a targeted business post. In this episode Eny describes the potential posts and the what the difference in posts can achieve, depending on your audience.
Building connections is crucial to getting more business and customers. In this episode Eny analyses and suggests the best way to gain and build connections that will help boost your account and increase business. Who to connect with is also important when trying to gain customers and grow your LinkedIn profile, this is also addressed within this episode.
In this episode Eny discusses and analyses the New Linkedin features and how they help grow your profile and how to maximise these features to get the most out of the platform and your connections. There are three new features that are explained in this episode and how to use them.
In this episode Eny explains the importance of recommendations, not only on Linked In but other social media platforms also. A recommendation could attract more customers and connections as they see you have provided a good and quality service in the past. An analysis of what makes a successful recommendation is also spoken about and what terms and language should be used in order to attract as many customers as possible and grow you brand with successful marketing.
LinkedIn users can add their contact details to their bio and personal profile, which can help with connections. In this podcast episode, Eny talks about wether this is a positive or negative addition to your LinkedIn profile and the consequences of doing so.
It is important that not only having connections is beneficial to your LinkedIn profile, these connections need to be utilised in order to generate sals and business. Eny emphasises that not only having a good amount of connections is crucial, but how to deal with these connections to turn them in to customers, therefore getting the maximum value from them.
In this episode, Eny emphasises that not only having a good marketing strategy is crucial, but it is crucial that it is measured to gage progress and potential clients and connections. However, measuring marketing is not as easy as it sounds, Eny analyses what makes measuring a hard task and how to judge progress and prospects.
The 'Boost Post' button allows LinkedIn users to promote their product on a much larger scale as their product will be shown to more users than just their connections. In this episode, Eny talks about the pros and cons of this feature and the cost and analyses it's success rate and whether it is worth trying.
LinkedIn have recently added a new feature to their platform, that users can take advantage of. In this episode Eny gives his thoughts on this new Cover Story feature and what the positives are with this new feature and why it should be utilised.
In this episode Eny analyses four common mistakes made by LinkedIn users and what effect these can have on your profile and marketing also. One of the topics discussed is the power LinkedIn have on your account as they are able to monitor activity and take action where necessary.
Whilst LinkedIn is a platform used by professionals to connect and communicate, there are some accounts that use the platform to commit fraud and scam other users. In this episode, Eny talks through the different types of scams that you could experience and how to spot and deal with any potential scams.
Every connection on LinkedIn has the potential of becoming a customer, this is known as a conversion. How you market on LinkedIn is crucial to generating sales. There are many techniques for marketing on LinkedIn, some more successful than others. This episode explores marketing techniques that successfully convert your connections to potential customers.
LinkedIn allows users to approach potential customers or prospects. This feature encourages users spamming contacts and connections often deterring potential clients. Everyone's using the same tricks to try and sell their product or service. There are other sales techniques with a much higher success rate and in ways that clients respect and trust, many of which are not using LinkedIn to aid sales.
LinkedIn provides listening tools that help you to hear opportunities to approach customers or prospects. These tools grease the wheels to build relationships on LinkedIn. Everyone's using the same tricks to get into your inbox, with the result that no one stands out. With these tools and methods you can make yourself memorable and get better results.
Automation tools on LinkedIn have their advantages, but it's important to understand their strengths and limitations. In this episode Eny reveals how you can reduce effort, time and cost by putting your LinkedIn marketing on autopilot.
Eny is joined by Author and Owner of The Profile Company, Naomi Johnson to talk about how your LinkedIn profile is your window to the world and provide you with practical advice on how to craft the perfect LinkedIn profile that attracts new business.
What is the definition of 'Spam' on LinkedIn and how can you ensure that you stay on the right side of the rules whilst sparking interest from your outreach campaign?
In this episode, Eny will provide you with a LinkedIn Manner that will avoid you becoming a LinkedIn Spammer.
Eny is joined by Scott Cundill from www.maj3.com to talk about the most important cog in your LinkedIn and email marketing strategy. Scott will tell you how you have between 12-15 seconds to convince someone to click and engage… so if your Captivating One Liner is great, then this will be a winner. If it isn’t… then your LinkedIn and email outreach will fail.
What do you do if LinkedIn changes its algorithms? Find another way of course...
Join Eny Osung in this episode to understand more about the changes LinkedIn has made to their platform and how you can work around it.
By the end of this episode, you'll learn what to avoid on your LinkedIn profile and how you can best optimise your profile to get results!
In this episode, I'm joined by LinkedIn Power User, David Brock, Founder of the Business Networking Group, Your Partnerships. Brock has over 30,000 connections on LinkedIn and shares his perspective on how LinkedIn helps his networking efforts.
So you want to be a LION? What does that even mean...?
In this episode, Eny uncovers the mystery behind LIONS on LinkedIn and talks you through who they are, what they do, and how you could potentially benefit from connecting to, or even becoming one.
In this episode, Eny focuses on the mindset which you should adopt if you want to achieve success on LinkedIn.
What is the 'God Like State' how does it work and how can it be used in the most effective way?
What have you heard about LinkedIn? Perhaps you've thought that it's difficult to win new business through the platform or get any meaningful engagement. In this episode, we dispel the common myths of LinkedIn to help give you some clarity about this powerful business networking tool.
The LearnIn Podcast series is bought to you by LinkedIn Guru, Eny Osung from Global dot Media. Find out more at www.globaldotmedia.com
What's the secret to becoming successful? What do people like Elon Musk, Bill Gates and Jeff Bezos have in common? Is there a way that you can think yourself to success, and can you use LinkedIn as a channel to drive such success?
Join Eny as he guides you through the laws of attraction and how you can use LinkedIn to give you an edge.
The LearnIn Podcast series is bought to you by LinkedIn Guru, Eny Osung from Global dot Media. Find out more at www.globaldotmedia.com
Why do you need to be on LinkedIn? How can it benefit you and your business? Join LinkedIn Guru, Eny Osung as he guides you through the advantage of LinkedIn and how it can help you stand out from your competition.
The LearnIn Podcast series is bought to you by LinkedIn Guru, Eny Osung from Global dot Media. Find out more at www.globaldotmedia.com
Top LinkedIn Guru, Eny Osung will give you some key reasons why this podcast is a must listen to anyone who is looking to grow their business and have more meaningful conversations with top prospects on LinkedIn. Eny will give you an insight into what you will learn from this LearnIn series and share some little known facts about businesses most powerful networking tool.