The Corporate Dropouts: Recent Episodes
Christina & Eleanor Gough
Welcome to The Corporate Dropouts, a podcast designed for people looking to take their future into their own hands. Join us every week as we discuss the ups the downs the habits and processes it takes to be a successful business owner. Hosted by Christina Gough, Founder of Formation Marketing and Projection Branding, and Ellie Gough, Founder of the lingerie brand, Untold Story. If you are a budding corporate dropout, solopreneur, entrepreneur, mumpreneur, start up founder – whatever you prefer to call yourself don’t forget to check out our website The Lifestyle CEO – designed to help you on your journey as you figure out how to set goals, and stick to them, how to find the best routine and habits for your lifestyle and how to set yourself up for personal and business success. Find out more: www.thelifestyleceo.co.uk. Please rate this podcast and leave a review if you've enjoyed listening.If you would like to get in touch please email hello@thelifestyleceo.co.uk
Right guys - it's nearly the end of March and we know you're all feeling a bit sluggish when it comes to that motivation needed to hit your goals for the year.
Gone is the January motivation, we're almost at the end of Q1 and we get it, things get busy, life gets in the way, other things come up. But we also know you're a go getter, and you don't want to get to the end of 2023 having not achieved what you set out to do.
So let us introduce 'monk mode' - a mindset that will get you super laser focussed and eliminate all distractions to help you get clear on your goals and achieve them in the next 3 months or less.
In this episode we will explain how to set yourself up for your own monk mode period, what we will be doing during our own monk mode and how it'll set you up to successful achieve your goals throughout the year.
Here's to you - you absolute superstar, keep going - you got this!
Instagram: @thelifestyleceo_
YouTube: @thecorporatedropoutspodcas3569
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
How much is social media affecting your daily life?
Do you get stuck in a scroll hole and eventually re-surface feeling overwhelmed, deflated and confused?
Us too – so this month we decided to delete our social media’s (yes all of them) to see what changes it caused on our mindset and general wellbeing. And the results, after only one week, have been incredible.
In this week’s episode find out what led us to the decision to come off social media, how it has affected our daily lives and what lessons we will take forward.
Instagram: @thelifestyleceo_
YouTube: https://youtu.be/B3Rby-TvP8A
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
This week we are doing things slightly different and answering questions sent to us by previous interviewee and avid listener, Ian - founder of CBDiablo! Ian has sent us in some really interesting, if not slightly tricky questions that we are answering based on our varied experience over the years. These questions range from how to build a team, dealing with tricky customers, staying true to your vision, when to get lawyers involved and more! We found this such a cool way of answering questions that we might not usually cover/think to cover and want to encourage our other listeners to write into us with their questions. Use the links below to send yours in and we promise to discuss all that we receive on an upcoming podcast episode!
Instagram: @thelifestyleceo_
YouTube: https://youtu.be/B3Rby-TvP8A
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
Welcome back to this week’s episode of the corporate dropouts! This week we are revisiting a topic that we have covered previously, but with new wisdom and learnings gained since the previous episode two years ago!
That’s right - we are talking, Imposter syndrome! Aka lack of self confidence, fear of being unworthy/undeserving, scared to dream too big etc etc.
Sadly we’re not here to tell you we can cure you of ever feeling this way again, but we are here to give you some real fail safe methods to overcome the feelings and still get everything you want!
This is a perfect time to face your imposter syndrome to ensure it doesn’t affect any of your goal setting this year!
Tune in and let us know what you think!
instagram: @thelifestyleceo_
YouTube: https://youtu.be/B3Rby-TvP8A
Ellie Gough: @elliegough
Chrisse Gough: @thechri
stinagough
Website:
https://thelifestyleceo.co.uk/
In this week's solo episode, hosted by TLC's other avid reader, Ellie, I discuss the 5 books that made a significant impact on my year. I have always liked reading but got massively more into in 2022. So in this podcast I discuss the top books I read that “changed my life,” here they are:
1. The Law of Attraction by Jerry and Esther Hicks
2. Positively Wealthy by Emma Mumford
3. The Magic by Rhonda Byrne
4. Think and Grow Rich by Napoleon Hill
5. The Four Agreements by Don Miguel Ruiz
I won’t spoil the podcast by waffling on about them here, so just press play and get ready to be inspired!
We'd love to know the books you'd recommend we read in 2023 and as ever, like subscribe and find us on the following channels to continue our chats:
Instagram: @thelifestyleceo_
YouTube: https://www.youtube.com/watch?v=Qsspba9iGyo&t=1s
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
A lot of people go running head first into the new year - ‘new year, new me’ and all. But often, by forgetting to look back at the year just gone we lose touch with a lot of vital lessons - both positive and negative - that we should be taking into next year.
Reflecting on the year past is a great exercise to do during the last few days of the year. Read back through your journal (however cringe/painful), reflect on goals achieved, or not, reflect on what patterns of behaviour you’ve overcome or instigated etc.
All of this allows you to move forward from the place you are now, without forgetting anything you’ve learnt so far. It’s crazy what things you’ll come across in your journal that you will have completely forgotten about.
So finish off your 2022 chapter with a reflections exercise, using this podcast as a guide to help you get it all out, and set you up for an amazing 2023!
During this episode we do our own reflections and share our 4 key learnings from the year, which we hope will provide you with some wisdom, comfort and guidance in your own journey.
Instagram: @thelifestyleceo_
YouTube: https://www.youtube.com/watch?v=Qsspba9iGyo&t=1s
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
In this week's solo episode, hosted by TLC's avid reader Christina, she discusses the 3 books that have changed her life in 2022 which she would recommend to anyone who asks.
As always, personal development books frequent the list but other hobby based books also get a look in this year as Christina discusses the burn out you can feel when you focus solely on development books! Make time for other enjoyments too!
In this list you will hear about:
1. The Everyday Hero Manifesto by Robin Sharma
2. Do Less by Kate Northrup
3. The Four Agreements by Don Miguel Ruiz
We'd love to know the books you'd recommend we read in 2023 and as ever, like subscribe and find us on the following channels to continue our chats:
Instagram: @thelifestyleceo_
YouTube: https://www.youtube.com/watch?v=Qsspba9iGyo&t=1s
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
The Simple Hack for Achieving all your goals in 2023
It’s almost 2023 – here’s the most simple way to actually feel successful next year!
Guess what – here’s another podcast that is talking about hitting your goals in 2023. But we do things differently at The Corporate Dropouts! And both of us achieved all our goals in 2022, so we have a bit of experience in this field.
We will introduce our super simple way to get the year off to a winning start, as well as reflecting on the year we’ve just had, making adjustments and becoming the best fucking version of yourself this year!!! Yes bitches, this time next year you will be looking back – just like we are right now – and thinking, god damn what a year!!
We both have extremely busy lives – and reinventing the wheel and instilling mega time sucking habits into our everyday was not going to work for us.
We wanted to level up in a way that felt easy – and we did it! This episode we break down how you can too.
This episode will talk about the key steps to achieving suggest in whatever area of life you want to focus on, a big life update from both of us and also some mega positive attitude to get you off to a brilliant start in 2023.
Instagram: @thelifestyleceo_
YouTube: https://www.youtube.com/watch?v=Qsspba9iGyo&t=1s
Ellie Gough: @elliegough
Chrisse Gough: @thechristinagough
Website: https://thelifestyleceo.co.uk/
Welcome back to series 3!!
This week we want to talk about shadow work! Now, if you don't know what this is, that's okay. Shadow work is almost like self therapy. It's getting really honest with yourself and addressing the blocks you are feeling that are stopping you from levelling up.
Do you feel like you've hit a plateau in life? Even though you're hitting your 10k a day, eating your protein, organising your day to a T, you still feel stuck?
That's exactly how we felt!
But don't worry, that's exactly why we recorded this ep, to help you (and ourselves) get over these blockers.
Are you living by your values? Could this be stopping you from feeling like your true, authentic, amazing self? We go into lots of things that could be blocking you on this ep, so take a listen!
Your hosts are Christina Gough, owner of the very successful Marketing agency - Formation Marketing, and Ellie Gough, the owner of the cutesttt lingerie brand - Untold Story
So, if you're a business owner, start-up, side hustle queen, or merely thinking about dropping out of the corporate world to start living the dream boss babe life, then join us every week for new episodes!
Instagram: @thelifestyleceo_
Ellie Gough: @elliegough
Chrisse Gough: @_christinagough
Website:
Welcome back to series 3, and this time you can watch us in action, as well as listen to us waffle on, as per.
This week we have ditched the wine (can't handle the hangovers) and discuss how we are finding our perfect routine for optimum productivity.
We find being out if a routine really triggers our anxiety and makes working productively very hard!!
We wanted to share with you the ways we have found that help us stay on track, and keep the anxiety and guilt at bay.
With every self employed boss-bitch, it can be hard to find a balance between work and play. It can also be tricky to be disciplined with yourself and make yourself accountable! Sound like you? We are here to help... so take a listen!
Your hosts are Christina Gough, owner of the very successful Marketing agency - Formation Marketing, and Ellie Gough, the owner of the cutesttt lingerie brand - Untold Story
So, if you're a business owner, start-up, side hustle queen, or merely thinking about dropping out of the corporate world to start living the dream boss babe life, then join us every week for new episodes!
Instagram: @thelifestyleceo_
Ellie Gough: @elliegough
Chrisse Gough: @_christinagough
Website:
Welcome back to series 3, and this time you can watch us in action on YouTube, as well as listen to us waffle on, as per.
This week we have a glass of wine and chin-wag about our ways to deal with anxiety. We found our anxiety creeps up when we feel less busy, and less "distracted" (dont worry, we are in therapy).
We know this is probably the case for most people, especially when running your own business, you feel guilty not doing anything!!
Ebs and flows are inevitable in life, whether you're in full time employment, working for yourself, or a stay at home mum! Life is never predictable (no matter how much we try to change that). So in this ep, we talk through our ways of coping in those moment of "ebs" and how we manage our rising anxiety levels in these times.
We also touch on our ways of working with our menstrual cycle to optimise our work efficiency, and not feeling guilty when we are having a slow week. At the end of the day, it's all about working harder not smarter...!!
Your hosts are Christina Gough, owner of the very successful Marketing agency - Formation Marketing, and Ellie Gough, the owner of the cutesttt lingerie brand - Untold Story
So, if you're a business owner, start-up, side hussle queen, or merely thinking about dropping out of the corporate world to start living the dream boss babe life, then join us every week for new episodes!
Instagram: @thelifestyleceo_
Ellie Gough: @elliegough
Chrisse Gough: @_christinagough
Website: www.thelifestyleceo.co.uk
Welcome back to series 3, and this time you can watch us in action, as well as listen to us waffle on as per, over a glass of wine (of course).
This week we chat about the week we have had since our last ep. This includes a deep dive crystals have changed our lives! After reading Positively Wealthy by Emma Mumford, we went on a crystal adventure which we talk about in this ep, and we provide our recommendations for both business purposes and personal life.
We also chat about the importance of reflecting on your goals, instead of constantly making new ones - as this can have a bad effect on your mental health!! Remember to focus on your achievements and not dwell on that one goal you haven't achieved this year.
We try and keep things pretty light hearted over here! If you haven't listened to our podcast before, we go through all the ups, downs, the habits and processes it takes to be a successful business owner.
Your hosts are Christina Gough, owner of the very successful Marketing agency - Formation Marketing, and Ellie Gough, the owner of the cutesttt lingerie brand - Untold Story
So, if you're a business owner, start-up, side hussle queen, or merely thinking about dropping out of the corporate world to start living the dream boss babe life, then join us every week for new episodes!
Instagram: @thelifestyleceo_
YouTube: https://www.youtube.com/watch?v=Qsspba9iGyo&t=1s
Ellie Gough: @elliegough
Chrisse Gough: @_christinagough
Website: https://thelifestyleceo.co.uk/
Welcome back to series 3, and this time you can watch us in action, as well as listen to us waffle on as per, over a glass of wine (of course).
This week we have a MAJOR catchup about what the last year has looked like for us, from discovering The Law of Attraction, to our parents getting divorced (after 35 years together), to messy break ups, and talking about burn out and our ways to manage it!
We also delve into our fitness routines which stick, daily habits and LOADS more - its a great listen.
We try and keep things pretty light hearted over here! If you haven't listened to our podcast before, we go through all the ups, downs, the habits and processes it takes to be a successful business owner.
Your hosts are Christina Gough, owner of the very successful Marketing agency - Formation Marketing, and Ellie Gough, the owner of the cutesttt lingerie brand - Untold Story
So, if you're a business owner, start-up, side hussle queen, or merely thinking about dropping out of the corporate world to start living the dream boss babe life, then join us every week for new episodes!
Instagram: @thelifestyleceo_
Ellie Gough: @elliegough
Chrisse Gough: @_christinagough
Website: www.thelifestyleceo.co.uk
In the series finale we interview Ellie (the other half of the Corporate Dropouts) who is right in the throws of setting up her lingerie line, Untold Story.
Setting up a product business, especially in the fashion industry, is no mean feat and it's incredible to hear about Ellie's journey so far and everything she's faced. Ellie is a keen planner so has known she wanted to start her own business since university and has been saving and planning ever since - something that especially for a product business is key.
Her story from how she came across her contour fashion degree, to how she decided what business she would like to run, is fascinating.
Hear about Ellie's story, her top tips, her pits and falls of starting a lingerie line, and everything in between on this week's episode!
We hope this inspires you to take the leap and please feel free to reach out if you want to know more.
If you want to find out more about Ellie you can connect with her on the following channels:
Instagram: @untoldstory or @ elliegough
LinkedIn: https://www.linkedin.com/in/eleanorgough/
If you are a budding corporate dropout, solopreneur, entrepreneur, mumoreneur, start up founder – whatever you prefer to call yourself don’t forget tocheck out our website The Lifestyle CEO – designed to help you on your journey as you figure out how to set goals, and stick to them, how to find the best routine and habits for your lifestyle and how to set yourself up for personal and business success. Find out more: www.thelifestyleceo.co.uk
Follow us @thelifestyleceo_
if you've enjoyed this episode please give us 5* and leave us a review!
As we start rounding up this season of The Corporate Dropouts we wanted to put the two most well known Corporate Dropouts, our hosts Christina and Ellie.
This week we are putting Christina on the other side of the microphone and discussing her journey so far. Christina started her first business Formation Marketing 5 years ago, growing it to six figures in the first 12 months. She has gone on to grow it to a successful marketing agency for start ups and SMEs and continues to run it today but has gone on to start the Lifestyle CEO and this podcast in the last year as her latest project.
Christina also has her two children to look after and will be discussing her top tips for juggling it all, what her key suggestions are for growing your business to six figures in the first year and why detailed planning isn't for everyone.
Get to know our co-founder and find out more about how The Lifestyle CEO came to being! We hope this inspires you to take the leap and please feel free to reach out if you want to know more.
If you want to find out more about Christina you can connect with her on the following channels:
Instagram: @_christinagough
LinkedIn: https://www.linkedin.com/in/christinagough/
If you are a budding corporate dropout, solopreneur, entrepreneur, mumoreneur, start up founder – whatever you prefer to call yourself don’t forget tocheck out our website The Lifestyle CEO – designed to help you on your journey as you figure out how to set goals, and stick to them, how to find the best routine and habits for your lifestyle and how to set yourself up for personal and business success. Find out more: www.thelifestyleceo.co.uk
Follow us @thelifestyleceo_
if you've enjoyed this episode please give us 5* and leave us a review!
Depending on what school you went to, and your parents perspective on it, getting a degree can be an assumed right of passage for many. But for some, choosing to go straight into work can seem like the preferred option - although this doesn't always go down well.
For our interview with Millie, we start right at the beginning of her career - as in, from when she left school and decided university wasn't for her. Going through her road to success in the fashion industry is an incredible insightful one for those perhaps just deciding their choices beyond their a-levels in particular.
Millie started literally from the bottom, deciding fashion was where she wanted to be and hustling her way in in her gorgeously stubborn way. She started as a receptionist, learning the ropes and moving up the ranks over the last 12 years.
her story is insightful, inspiring, different, hopeful and exciting. All before we even get to her modern day venture of Coria Ltd, which qualifies her as a Corporate Dropout.
Please share this with any of your younger friends who may feel the resume of making some serious life choices at the young age of 16 - 18 and encourage them to listen to an alternative life story to someone who went to university,
If you want to find out more about Millie, head to Instagram and follow @coira_ltd.
If you are a budding corporate dropout, solopreneur, entrepreneur, mumoreneur, start up founder – whatever you prefer to call yourself don’t forget tocheck out our website The Lifestyle CEO – designed to help you on your journey as you figure out how to set goals, and stick to them, how to find the best routine and habits for your lifestyle and how to set yourself up for personal and business success. Find out more: www.thelifestyleceo.co.uk
Follow us @thelifestyleceo_
if you've enjoyed this episode please give us 5* and leave us a review!
Welcome back to the Corporate Dropouts! On this week’s episode we have not one but TWO amazing guests in conversation with us. This one is interesting as we have both the entrepreneur and the investor on – so we are getting two sides of the coin told on one juicy episode. Let us tell you more….
So Lily – a digital marketing guru who is THE go to for fashion and retail brands worked for VERY for about ten years, during which she got both technical digital skills as well as brand side creative skills – a very rare mix for digital marketers now. She has used this to become the go to when a fashion brand is looking to produce digital marketing campaigns. Because of this, Andy, our second guest, spotted Lily and her potential very quickly. In a story that sightly differs from the norm, it was Andy who persuaded Lily to go out on her own and then eventually start her own agency – Reform The Fold which Lily was very sceptical about to start with – however, almost 6 months in to corporate dropout life and she’s loving every minute.
Now, Andy is also on our podcast and his story is equally as interesting. He has been a Corporate Dropout a lot longer, and now runs Captivate Group which essentially invests in and nurtures marketing agencies of all different disciplines – and this is what Lily has joined in to. This gives her the investment and the support that we all so desire when starting out on our own as entrepreneurs. As an investor it is so insightful to hear Andy’s expertise and wisdom on what he would look out for when looking for businesses – and even if you’re not in the marketing space, this is a really key interview to listen too.
We were thrilled with how this interview came out, and we hope you find it as useful and interesting as we did. Find out more about our guests at the below links:
Follow Lily: https://www.linkedin.com/in/lilythistlewood/
Follow Andy: https://www.linkedin.com/in/andrew-southcott-a9140767/
If you are a budding corporate dropout, solopreneur, entrepreneur, mumoreneur, start up founder – whatever you prefer to call yourself don’t forget tocheck out our website The Lifestyle CEO – designed to help you on your journey as you figure out how to set goals, and stick to them, how to find the best routine and habits for your lifestyle and how to set yourself up for personal and business success. Find out more: www.thelifestyleceo.co.uk
Ok guys, the subject of manifestation. chakras and human design is something Ellie and Christina have got quite interested in during the last few years - however, we are quite aware that this may be something that is more understood in the US rather than the UK and so we wanted to get an expert onto the podcast to discuss what it is, how it works, what the benefits are and if there is anything scientific behind it to help us believe in it a bit more?
We wanted to bring this episode to you to help all the small business owners, and anyone else, who are listening to this episode understand a bit more about manifestation, human design, karma, and all things spiritual that can help you manifest the life of your dreams.
We know this can all sound a bit woo woo, we get it - which his why we made Ashlie dive deep into why this can actually help you as a business leader, whether you believe in it or not.
Maybe you're feeling a bit confused about the message you are putting out there, a bit misaligned to what your business stands for - that all comes back to who you are as a person and what your true identity is.
We promise, if you take a minute to fill in the charts below you will be shocked at how much it teaches you about yourself and where you should go as a business. We did it live on the podcast and have been shook ever since!
Get your chart here > https://www.jovianarchive.com/get_your_chart
Free Trainings for you Design Types:
Generators - https://theharmonyarmy.com/generators
Manifesting Generators - https://theharmonyarmy.com/manifesting-generators
Manifestors - https://theharmonyarmy.com/manifestors
Projectors - https://theharmonyarmy.com/projectors
Reflectors - https://theharmonyarmy.com/reflectors
Instagram: www.instagram.com/theharmony.army
Website: www.theharmonyarmy.com
On this week's episode we are interviewing virtual CFO and finance QUEEN Christina Christoforou.
Christina has worked in finance for 20 years and is a UK qualified accountant, and now helps online business and service providers scale their business with more profit and cash in the bank.
Finance is typically a word we as business owners pass off to our hired accountant and only tend to thin about it when the VAT and tax bills arrive. Christina is hear to change that stigma and help business owners take back control of their business finances - to ensure they build more wealth, profit and cash within their business.
This was an eye opening interview for us, and I think most small business owners would agree, we could all understand our finances a bit better, and we all want to generate more wealth right?!
Find out more about Christina's amazing services (and also follow her on instagram for incredibly valuable tips below):
Instagram: https://www.instagram.com/christinachristoforou/
Free ebook: https://cmnc.kartra.com/page/skyrocket-your-business
Online Money School: https://www.cmncassociates.com/oms?r_done=1
Find out more about our online membership and courses at: www.thelifestyleceo.co.uk
Follow us on Instagram: https://www.instagram.com/thelifestyleceo_/
This week we are chatting to Anika, Founder of Aurea Search. Anika is very much a woman in a mans world, but has she let that stop her - hell no!! She dominates this industry, and the conversation telling her stories of start up woes (she has had a fair few legal issues on the way), explaining how her feminine energy has helped make her the success she is and why B2B Tech recruitment in the Nordics is such a great industry to be in.
This is an interview where we literally laugh out loud every five minutes, and you will recognise why Anika's infectious personality has helped her stand out in her industry.
She tells the story of how she became an entrepreneur by accident almost, and the many many lessons she's learnt along the way.
Found out more about Anika at https://www.linkedin.com/in/anika-bakrania/
Follow @thelifestyleceo_ on Instagram to keep up to date
Find out more about our membership site www.thelifestyleceo.co.uk
If you've enjoyed this episode please give us 5 stars and leave a review!
On this week's episode we are interviewing our own father, the man to thank for the entrepreneurial spirit we benefit from (although our mother is equally entrepreneurial minded herself).
Alistair, who now runs £40m business Ocee International (which he took overin 12 years ago when it was turning over just £4m), also had an incredibly successful career in corporate life over 29 years.
We think it's fair to say this interview is packed FULL of incredible advice, wisdom and tips for anyone starting there journey to show just how big you can dream, and to show that whatever age - it is possible to become a dropout. It may even show you that staying in your corporate job to gain as much experience as possible to allow you the best chance at success when you do start up, is a good choice.
We love the variety of our guests, and Alistair brings something completely new to this series.
If you enjoyed this episode please hit subscribe and check out our other ones.
Follow @thelifestyleceo_ on Instagram to keep up to date
Welcome to this episode of The Corporate Dropouts. This week we are speaking to Freya who has created a very successful side hustle, Gather and Graze, and is planning to keep is as that – a side hustle. She also works at an advertising firm and loves having the variety of both to be able to keep her creative juices flowing. §Unlike most, she is happy keeping the two running side by side.
Gather and Graze provides grazing table for events, parties etc and became particularly successful over lockdown. Balancing the two is of course – keeping Freya very busy – but luckily Gather and Graze can be done in the evenings and weekends, allowing her time to do her day job too.
She’s always had an entrepreneurial spirit, and the hard work attitude Freya demonstrates is incredibly inspirational. It just shows, hard work does pay off, and Gather and Graze is a testament to this. Not all side hustles need to become full time.
On the podcast Freya will explain how she’s grown the business using social media, particularly Instagram and how she manages both her day job and side hustle. A great listen for those hoping to start up but not wanting to quit their day job either.
Breaking the mould – is going straight from university to starting up on your own a blessing or a curse? Lessons from Posie Lingerie founder on why she avoided corporate life altogether and how it’s affected her journey – good and bad.
We have broken the mould with this one – our latest interview – with Posie, founder of Posie Lingerie – is not a Corporate Dropout, in the sense that she never actually went into Corporate Life in the first place! Quite an unusual decision, going straight from university to starting her own lingerie brand – and one which has come with its highs and lows.
Possibly everything that could have gone wrong with manufacturing a lingerie line, has gone wrong for Posie. And when she was finally able to launch in 2019, the pandemic, and Brexit, hit a few months later.
Posie has learnt a lot in her short time as a business owner, and this is a must listen for any students, young entrepreneurs and anyone looking to go into a fashion focussed business. It is also a great lesson in never giving up, no matter what obstacles are thrown in your way – it can really teach you resilience and to Posie has still built an incredibly successful luxury lingerie line despite the bumps in the road.
If you would like to check out her lingerie line you can find her at:
Instagram: @posielingerie
www.posielingerie.com
Are you one of the 1843 people who started a business in the UK this year?
How’s it going? Sadly, statistics dictate that over 80% of businesses will fail within their first two years - throw in a pandemic and chances are you might be feeling slightly deflated.
Often, the problem starts with not having a clear understanding of who your audience is and how to speak to them, which then makes it difficult to find your niche of customers who will actually convert.
As tempting as it is to shout from the rooftops to as many people as possible about your amazing new product or service, taking a scattergun approach to communications will soon leave your fledgling business floundering.
It’s far better to define your true audience from the outset. In fact, according to SME finance expert Fundera, 42% of failed small businesses offer products or services that don’t bring anything new or useful to the market.
That’s nearly half of start-ups and scale-ups that failed to find and target their niche.
At The Lifestyle CEO we are committed to helping women-led start ups turn their passion into six figure profit within twelve months, and to help you get started we have created this free ebook to help you build an audience for your start up.
Head to https://thelifestyleceo.co.uk/e-book to find out more and download your copy and find your niche of converting customers!
Cannabis – an industry that has truly exploded in the last 2 years, and it has been suggested that the market for it could surpass the £2billion mark by 2024.
Succeeding in this type of market is certainly not without its challenges, especially in the UK which still stops CBD businesses from promoting their products on social channels or google, and is very strict around the type of messaging that can be used.
So speaking to Ian and Sam from CBDiablo – arguably one of the most successful CBD brands in the UK – was incredibly fascinating. We certainly did not know much about how the industry works, how hard it is to work in, but also how many possibilities lie ahead for this industry.
Ian and Sam are two of the most genuine people we have come across, and it came as no surprise to learn about how they are using their voice in the market to help men with mental health struggles by donating 20% of each sale to the charity Calm.
If you are looking to break into a new/up and coming market (cannabis or not), or if you are looking to understand how to stand out in a crowded market by being truly authentic to yourself and your mission, this interview is not to be missed
To find out more about CBDiablo you can:
Follow on Instagram: @CBDiablo
Find them online: https://cbdiablo.co.uk
We are back baby! Season 2 has officially began and this season we are so excited to be focussing purely on interviewing those in the driving seat of their careers, who have taken the leap and created their ideal life by dropping out of corporate life and starting their own business.
Our first guest for Episode 1 is Kate Bennett, of Maid Green and A Clean Education.
Kate started her journey 12 years ago when she set up her first business - finding her niche which skyrocketed her to success - and she has now gone on to set up (instagram:) @acleaneducation where she is teaching others how to do the same. Kate is a very savvy entrepreneur - coming up with multiple business ideas a day, and she is a classic case of not turning every passion into a profit, as she will say herself! Make sure you find your niche, find your audience and find your success first.
Tune in, and to find out more about Kate's businesses - we have popped the Links below:
ACE: https://www.acleaneducation.com
Want to find out more about our course 'from passion to profit in 6 weeks' head to: https://thelifestyleceo.co.uk/store/passion-to-profit-6-week-programme
Another chit chat over some wine, as you get to know us a bit better while we discuss what happens when we fall off our 'bandwagon' - essentially out of our routine, which stops us performing at our best.
I'm sure you can all relate. You know what a perfect day looks, and feels, like - but sometimes, it can all just get thrown off for whatever reason and then it is so hard to get back into it!!
Listen as we share our experiences and how we get ourselves back to peak performance.
This is our last episode of the series, but we will be back in a few weeks with a very special series.
To keep up to date, check us out at the following:
Instagram: @thelifestyleceo_
www.thelifestyleceo.co.uk
This week we interview Hannah Miller, who created her side hustle 'SMOJO' while on furlough during lockdown 1.0. What started as a hobby to keep her mental health in check has become a successful side hustle, viral Instagram brand and has secured numerous collaborations and wholesale opportunities.
Her story is so fascinating and we use this episode to really delve into the effect lockdown has had on mental health and how a creative outlet like @smojohome helped Hannah. Side hustles, wholesale, collaboarations and building a product business - what more could you want on a Sunday!
This week we are joined by Yvonne from The Twenties Budget, who is an expert in helping people manage their money in a fuss free and inspiring way. We all know how hard and overwhelming it can be when setting u your business and how you will be able to finance this next chapter.
Hear all about Yvonne journey as a Corporate Dropout, as well as her top tips for fixing your finances for a successful future.
For access to her top tips and more financial resources sign up to thelifestyleceo.co.uk
Follow Yvonne @thetwentiesbudget
Access Yvonne's Ready to get on track with your finances? Free Download: https://www.thetwentiesbudget.com/healthyfinances
Everyone talks about social media marketing these days, and everyone seems to be a social media marketer at the same time. However, to really stand out when launching your business you need to think about the other marketing channels available to you, and how to use them. One of these being PR.
What the hell is PR we hear you ask?
Well, listen in and we'll tell you exactly what is it, why you should do it, and how to use it for your business.
In this week's episode Ellie & Christina discuss the challenges people face as they become entrepreneurs in today's world. Covid aside, loneliness, imposter syndrome, building a team, deciding on whether you should have a business partner etc are all common issues faced by people as they start their journeys.
In this episode we will go through these challenges and discuss how to overcome them.
Sign up to thelifestyleceo.co.uk for more tips, tricks, habits and routines to ensure your entrepreneurial journey is a success.
In this week's mini episode we're bringing you our top staple clothing items needed for building a wardrobe fit for any occasion.
When you become an entrepreneur it can be tough to distinguish who you are from who you think you should be/how you should dress - but it's important to find your own style and own confidence, which all feeds into your personal brand
This episode is designed to help everyone ensure they have the basics, and then can build from it to create their own style and fashion sense,
On this weeks episode we are diving into the world of social media, and how you should be using it to launch and grow your business.
It can be incredibly overwhelming trying to figure out how, what, where and when when it comes to social media and it then gets left as something to 'deal with later'. But social can be an incredibly powerful platform to grow an audience of buyers in a free way and should be utilised to the best of its ability.
This podcast, alongside the supporting workbooks listed below, will get you well on your way to utilising these channels properly.
Head to thelifestyleceo.co.uk and download the following workbooks by signing up for (currently free) membership:
1. Social Media audit
2. Growing your business with social media
We recently read the 5am club by Robin Sharma and the teachings within it are something we know will immensely increase the success rate at which businesses grow, as well as hitting personal goals. As you know, we love to practise what we preach, so this week we both undertook the 5am club experiment - implementing the practises and teachings within the book to see if it can really make our life and success rate better,
On today's Epsiode we review the teachings we implanted over the last week and have explained how it worked for us, how we might amend it and how it could be improved to fit around your own circumstances.
Listen in and let us know if you'll be implanting any of the practises yourself!
On this week's podcast we are joined by our first guest, Emma Worollo. Emma is just starting her second foray into entrepreneurship having grown her first business The Ouneapple Lounge, successfully over the last 10 years.
On the episode we discuss everything she's learnt from the first time around, why living her 'why' through her career is so important, how to grow an instagram following - and how to do its all around a young family.
Find out more about Emma and The Playful Den :
Instagram @the_playful_den
https://www.theplayfulden.com
In this week's episode we're getting open and honest, with the help of one or two glasses of vino, about our journey's when becoming entrepreneurs.
Chatting about how we took the leap, what made us do it, the mistakes and learnings along the way - this is like a fun catch up with the girls over drinks. Join us and get to know us a bit better.
Follow us @thelifestyleceo_ and head to thelifestyleceo.co.uk to sign up for membership and become a drop out too!
On this weeks episode we discuss four books that have had a profound effect on our lives and how we approach business.
When we first started out on our entrepreneurial journeys, books were incredible sources of knowledge and wisdom for us, which have really opened our minds up to different ways of living, working and everything else.
These books in particular have had a lasting effect on us and we wanted to provide you with a overview to see if they would be something worth reading for your journey too.
Join us at thelifestyleceo.co.uk for more tips, advice, blogs, book reviews and so much more!
In this weeks episode, we discuss a syndrome that is so common amongst entrepreneurs (and most people) and how to overcome it to ensure it doesn't hold you back from starting or succeeding.
We also discuss the similar allodoxaphobia or simply the fear of being judged and how the rise of social media has only made this more common.
As always we leave you with actionable tips to improve on these, and you can find our action plan at thelifestyleceo.co.uk as well!
In this first episode, hosts Ellie and Christina will introduce you to the podcast, explain a bit about their individual journeys to entrepreneurial living and let you know what's in store for future podcasts.
If you are a 'wantrepreneur' looking for help and support as you set up your start-up - head to thelifestyleceo.co.uk - a hub designed to bring together everything you need to know about business. We dismiss all the incorrect information and provide a safe space for startups to ask questions, bounce off each other and find the answers they are looking for...
Got an amazing passion that you want to make profit from? Got a start-up idea but no idea where to actually start?
Here from both sides of the business coin - service based and product based - about what it takes to actually start a SUCCESSFUL business from the get go. Many people can register a business and buy a domain, but how many are actually successful?
Using the marketing and brand strategy guides, as well as learning from our mistakes, we will talk you through what you need to do to ensure you are setting up your business to make it attractive to your ideal clients.
No point in speaking to everyone about nothing right? Let's get your first year off to a roaring success.
If you are a 'wantrepreneur' looking for help and support as you set up your start-up - head to thelifestyleceo.co.uk - a hub designed to bring together everything you need to know about business. We dismiss all the incorrect information and provide a safe space for startups to ask questions, bounce off each other and find the answers they are looking for...
To support this episode we have put together a brand and marketing strategy pack to help you set out your strategy for reaching and attracting your target audience to ensure your first year is a success. Access it here: http://thelifestyleceo.co.uk/member-site
How are you getting on with your 2021 goals so far? If you're anything like the majority, you will probably have slipped off the bandwagon by now. Maybe you've resurfaced them for Lent but it's likely by the end of the year, much like 92% of the population, you won't have achieved what you set out to.
That's right - only 8% of people achieve their goals each year...
As wantrepreneurs, it is imperative to the success of your business that you become a goal-getter and create a mindset of achievement.
In this episode, we will be discussing how to set goals, and how to actually stick to them.
If you are a 'wantrepreneur' looking for help and support as you set up your start-up - head to thelifestyleceo.co.uk - a hub designed to bring together everything you need to know about business. We dismiss all the incorrect information and provide a safe space for startups to ask questions, bounce off each other and find the answers they are looking for...
To support this episode we have put together a goals pack to help you set out, and achieve, your goals this year. Access it here: http://thelifestyleceo.co.uk/member-site