From The Blockchain: Recent Episodes
Fame Lady Squad
What are NFTs? How do you buy and sell NFTs? Is it safe? There’s a lot of buzz around NFTs. We’re here to shine a light on the situation. From the Blockchain is hosted by “Bored Becky” Ashley Smith and “NFTIgnition” Danielle of Fame Lady Squad—a female-led NFT community project. As women in the NFT space, we recognize the need for more women in the predominantly male industry. So, we’ll talk with industry experts to give you everything you need to confidently navigate NFTs. Whether you’re already a collector or if you want to see what all the fuss is about, we invite you to follow From the Blockchain for some wisdom and insight into the world of NFTs.
THE EPISODE:
Explore the revolutionary intersection of blockchain technology and recruitment with Morgan Stone, CEO of Seekr. This episode unpacks Seekr's groundbreaking approach to talent acquisition and hiring, harnessing 'Proof of Experience' through soulbound tokens for authenticating job credentials and performance evaluations. Discover how Seekr is tackling traditional hiring challenges by offering a transparent and efficient solution for candidates and employers, currently focused on Web3 roles and the gig economy, with plans to expand across all sectors and positions. Interested in the broader impact of blockchain in redefining business practices beyond recruitment? This conversation is set to ignite new ideas around transformative blockchain applications in various industries, signifying a major shift in how we approach verification and trust in the digital age.
EPISODE RESOURCES
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THE EPISODE:
In this episode, host Ashley Smith sits down with Mathew Low and Dave Edmonds from Invenio Talent Partners for a comprehensive exploration of the hiring landscape in the dynamic field of emerging technologies. While touching upon specific sectors like Web3, blockchain, and AI, the conversation offers a broad perspective on the unique challenges and opportunities in these rapidly changing arenas. Learn about the (sometimes overlooked) importance of evaluating and prioritizing company culture in the recruitment process and how this lens can help shape the success of technical teams, and in turn, entire businesses. Our experts provide valuable insights for startups and early-stage companies, focusing on strategies to effectively build and scale their workforce. The episode further delves into the evolving intersection of AI and technical roles, ways for candidates to stand out in competitive tech markets, and the significance of personal initiative and skill showcasing in job applications. Also discussed are compensation trends, the role of equity in tech startups, and innovative recruitment methods that are shaping the future of hiring in the tech world. Tune in for an enlightening discussion that offers a holistic view of talent acquisition in the fast-evolving landscape of emerging technologies.
EPISODE RESOURCES
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THE EPISODE:
How critical is your company’s data to its operations, revenue, and reputation? In this important episode, we explore cyber risk management's shifting landscape. Are you prepared for the challenges and opportunities emerging technologies bring to the cybersecurity arena? What impact could AI or Web3 have? Join cyber risk expert and advisor, Dominic Vogel, as he shares essential insights for businesses confronting these complexities. Discover effective strategies for managing cyber risks amid increasingly sophisticated digital threats, including advanced phishing and social engineering tactics. Learn to proactively protect your business and adapt to the changing face of cyber threats. Whether you have a B2B or B2C business, large or small, Vogel's insights shed light on the dynamic landscape of cyber threats and the importance of strategic, well-informed approaches to cyber risk management.
EPISODE RESOURCES
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GUEST:
Dominic Vogel, the Founder & Chief Strategist at Cyber.sc, brings 15 years of expertise to the table. Discover practical, tailored cybersecurity advisory services aimed at startups, investors, and small/midsize businesses. From cybersecurity assessments to strategic roadmaps, Vogel's insights are invaluable.
GUEST QUOTE:
"The attackers only have to be right once and the defenders have to be right all the time."
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Blockchain tokenization of real world assets is predicted to form a multi-trillion dollar market over the next decade. Important traditional financial and investment institutions like J.P. Morgan and BlackRock are now playing in an arena once dominated by crypto degens. But what is "tokenization" in the web3 context? Are there different types of tokens? What are they, and what are the different use cases?
Join host Ashley Smith as she demystifies the buzz around blockchain tokenization. In this episode, Ashley unveils how this technology is not just for tech moguls, but is set to revolutionize everyday businesses, with a fun spotlight on the restaurant sector.
Discover how tokenization can transform everything from customer loyalty to funding opportunities, and what legacy companies should consider in this digital shift. Don't miss out on these insights – tune in to learn how blockchain is making its mark on the business world and beyond.
EPISODE RESOURCES
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EPISODE:
Join us for a rare and intimate bonus episode of "From The Blockchain," as we turn the spotlight inward to our host, Ashley Smith. Dive into a candid conversation where Ashley opens up about recent life challenges and her unwavering dedication to the podcast. Discover the personal convictions driving her to illuminate the forefront of web3 innovation. Ashley also shares some of the latest top news and progress in blockchain technology. In the second half of the episode, Smith steps into the guest seat on "The Quivr Show," a life and business podcast hosted by entrepreneur, Ash Crawford. Prepare for an unguarded Ashley as she reveals her motivations, the causes she champions, and her guilty pleasure confession.
QUOTE:
“I do think it’s important for good people to get involved in hard things.” - Ashley Smith
EPISODE RESOURCES
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QUICK LINKS:
Find Ashley's interview on "The Quivr Show".
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EPISODE:
As 2024 approaches, businesses must evaluate their stance on digital transformation and emerging tech. From real estate to music, blind spots are common in legacy industries, particularly amongst those that have enjoyed stable status quo operations and practices over decades. In this episode, seasoned executive Jeff King stresses the importance of agility and proactive strategy in an era where big tech disruptions are the norm and evolving consumer trends are difficult to keep pace with. King emphasizes the critical role of organizational culture in embracing change and identifying how transformative technologies like blockchain, web3, and AI might impact, reshape, or add value to their offerings in a fast-paced digital landscape.
EPISODE RESOURCES
Visit our website for guest info, transcripts, links, and resources for today's show.
GUEST
Jeff King was named CEO of the Real Estate Board of Greater Vancouver in 2021. REBGV is a professional association of 15,000 REALTORS®, the second largest of its kind in Canada. Prior to this appointment, Jeff served as COO and Corporate Development Officer for SOCAN, the “Society of Composers, Authors and Music Publishers of Canada”, a performance rights organization that licenses works and collects/distributes royalties for more than 185,000 Canadian music creators and approximately 4.5 million international affiliates. He was named the COO of the Year by M&A Today in 2019, 2020, and 2021 for his time in the music industry. In 2023, he was recognized as one of the Most Influential Leaders in Real Estate by Tycoon Magazine and in the Top 20 Most Dynamic CEOs in Canada by CEO Magazine. Jeff holds a BA Honours from Wilfrid Laurier University and his expertise in strategy, innovation, licensing, distribution, technology, and corporate planning has made him a sought-after speaker at conferences around the world.
GUEST QUOTE
“Data is morphing into the new oil.”
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EPISODE:
Today’s real estate landscape has many real world problems that directly impact consumers. Can web3 technology help solve some of the pains buyers and sellers face? A significant challenge exposed over the last several years is the home buyer experience when competing against multiple parties. Is there a better offer and negotiation process available? Might more transparency benefit stressed out buyers and lead to more preferable terms for sellers? Rob Hahn lays out his vision for DecentRE Property Exchange, an on-chain real estate auction marketplace that seeks to empower consumers and their trusted professionals through transparency and efficiency. In this conversation Ashley and Rob dive into what a fully functioning decentralized real estate listings database could look like and unpack on-chain property auctions. Learn why blockchain technology matters to Rob for this use case, and about his future vision of a “house ledger”.
EPISODE RESOURCES
Visit our website for guest info, transcripts, links, and resources for today's show.
GUEST:
Rob Hahn is one of the most influential people in the residential real estate industry. He is Founder and Managing Partner of 7DS Associates, which has been challenging the status quo since 2009. His strategy work has spanned the entire industry from individual agents to major tech companies, MLSs, brokerages, franchises, and major investment firms in the space. His clients include some of the largest organizations in real estate and he has advised tech firms such as Zillow, real estate companies, and major MLSs and REALTOR organizations. He’s also a well-known and often controversial keynote speaker at real estate industry events, author of one of the most respected & influential trade publications, a blog called “Notorious R.O.B”, and podcast host to “Industry Relations”. Prior to 7DS, Rob headed up technology and interactive marketing for Coldwell Banker Commercial at Realogy. He has a BA from Yale University and a JD from NYU Law. Today, he is building DecentRE Labs and DecentRE Property Exchange in an effort to make home buying and selling more transparent and efficient.
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THE EPISODE:
Whomever solves self-sovereign, digital identities will have a trillion dollar company says Benjamin Yablon. However, innovation in some parts of the world is being stifled. Are countries that are slow to adopt clear blockchain and Ai policies at a disadvantage? Benjamin shares why the U.S. is losing innovative founders to more proactive nations. Where are regulators and policy makers thoughtfully leading the way? Should this matter to the general public? Yablon answers these questions and provides an overview of how these technologies are set to impact entire sectors such as healthcare - and outlines why promising advancements are not being explored by key stakeholders. Also, as fear and questions emerge around artificial intelligence, Benjamin suggests that blockchain will serve an integral role in providing trust and transparency. Plus - what about DLT and sustainability?
EPISODE RESOURCES
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GUEST:
Benjamin Yablon is founder of Orbu.AI, a platform leveraging collective intelligence, web3 and AI for better financial predictions. He co-founded Salt Blockchain, the world's first crypto lending platform in 2016. He serves as Special Advisor to the Organization for Economic Co-Operation and Development (OECD) where he helps craft global regulatory policy specific to the sensible deployment of financial and other technologies including blockchain, distributed ledger, machine learning and AI. He has participated as an expert speaker at the OECD's headquarters in Paris dozens of times and has provided expert insights at global NGO events. In 2019, Benjamin was appointed by the OECD to serve on the Blockchain Expert Policy Advisory Board (BEPAB). The priority of this board is the development of a policy framework for governments and industry on viable innovation and adoption of distributed ledger technologies (DLT). Benjamin spent his early career as a practicing attorney focused on emerging financial technology platforms and regulatory compliance.
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GUEST QUOTE:
“There
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THE EPISODE:
Becks Perfect shares why it’s time to demystify sensationalised headlines and shed light on the forward momentum of Web3. Companies like Starbucks, Adidas, and Bored Ape Yacht Club are building innovative programs and full-scale businesses, and while current public sentiment around NFTs and crypto may be bearish, she suggests now is the perfect time for solopreneurs and small business owners to position themselves ahead of the pack. Looking at historical patterns of real technological innovation, user expectations, practical implementation, and productivity, Becks refers to the Gartner Hype Cycle and draws parallels between the evolution, growth, and gradual development of Web2 adoption to that of Web3. Facing real world challenges, blockchain and NFT technologies are in a phase of disillusionment, but maturation is happening and Becks suggests, enlightenment is just around the corner.
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EPISODE RESOURCES
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GUEST:
Becks Perfect is the Founder of Nifty World, an educational resource on YouTube for both collectors and creators of NFTs and those interested in the wider Web3 space. It is also a future Metaverse Media Consultancy helping Web2 brands launch within Web3. Becks has been a broadcaster for over a decade working in tech, film and entertainment, and she uses her broadcast skills to interview top creators and thought leaders in the space, also providing investment analysis and tutorials to help folks start their journey into Web3. Becks is Co-Founder of The Sidechain, a brand new platform for Web3 and AI education, especially for founders and freelancers. Through courses and downloadable resources as part of The Sidechain community, its aim is to make the next iteration of the internet super simple, easy to understand, and help futureproof businesses for what's next!
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GUEST QUOTE:
“The builders of today are the unicorns of tomo
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THE EPISODE:
Who should be making moves in ai and web3 technologies in Q4 of 2023? A mentor to Ashley and early supporter of the show, Jay Rosenzweig is a returning guest. While he recalls accurately predicting that 90%+ of NFT projects would eventually see major value declines, he still believes the technologies and their underlying benefits will be around for a long time. In this chat, Jay unpacks how organizations should think about emerging tech in an uncertain economy, but fast-paced innovation landscape. He shares trends he sees from companies and notes opportunities for growth. He outlines how companies should think about recruiting for important roles, and how employees can position themselves for success - especially if they have a futuristic mindset. Jay’s annual “Rosenzweig Report” on equality shows there’ve been important advancements for women in executive leadership positions over the last year, though the numbers may still surprise you.
EPISODE RESOURCES
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GUEST:
Jay Rosenzweig is an internationally renowned social impact entrepreneur, humanitarian, trained lawyer, and leadership strategist. Founder of Rosenzweig & Company, Jay is an expert in designing and attracting world class teams. He consults to public and private companies, including large global corporations, emerging growth to mid-sized businesses, and more. He's been immersed in global human rights causes for over 2 decades, and is internationally recognized for his Annual Rosenzweig Report on equality, now published for 18 years. Jay sits on many purpose driven boards supporting a wide range of causes. He invests in and advises leading edge tech companies, prioritizing businesses whose missions foster equal opportunities, including access to education, capital and mobility. Jay is an Executive Producer of Sean Penn’s film “Superpower” about Volodymyr Zelenskyy, President of Ukraine.
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GUEST QUOTE:
“What I was always attracted to from a recruiting point of view, even in the web3 space, was individuals who were able to demonstrate a t
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THE EPISODE:
Join Lauren Ingram and host Ashley Smith as they delve into the world of web3 innovation and emerging technologies, opening the doors for a diverse audience, with a special focus on empowering women in this dynamic space. Lauren passionately shares the importance of this mission and offers unique insights. Discover how women in the UK are uniting through "Women of Web3" initiatives, networking, learning, and forging new career paths in digital transformation and blockchain startups. With a staggering gender gap in web3 job applications, Lauren emphasizes that most professional skills are transferable, and breaking down the jargon and demystifying the tech is key for many women to feel comfortable entering the space. Listen in as Lauren and Ashley explore topics like the metaverse, the game-changing potential of Apple Vision Pro, the current web3 job market, and their journeys as new moms navigating the web3 landscape. Don't miss this high-level conversation on why embracing tech matters, regardless of your background or experience.
EPISODE RESOURCES
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GUEST:
Lauren Ingram is the Founder of Women of Web3, a community helping women make the leap into the world of Web 3.0 through job opportunities, learning resources and connections. She is a marketing leader with experience in agencies and tech companies including Meta, where she was responsible for Meta’s multimillion dollar program for female entrepreneurs, #SheMeansBusiness. As a consultant, Lauren helps businesses to win in Web3 by demystifying the opportunities in this burgeoning space. Lauren also hosts the Women of Web3 Podcast where each week she interviews a different incredible woman making moves in Web3.
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GUEST QUOTE:
“We want to get women into Web3 but we also want to make sure it's good when they get there.”
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THE EPISODE:
Jarrett Vaughan and Host Ashley Smith cover several themes in this episode including crypto & web3 education for the everyday layperson, emerging opportunities for fundraising & non-profits, and the possibilities with blockchain technology & real estate. As a university professor who teaches about cryptocurrencies, NFTs, and web3, Jarrett has deep insights into the blockchain realm, and sees the ebbs & flows of interest in the technology and markets, as well as trends in the demographics of those who are leaning in to learn. Jarrett shares his personal story about his 8 year old daughter, Sailor, who has been courageously navigating multiple physical disabilities since birth, and how she found joy in art during long & difficult hospital stays. This led to the idea for digibuddies, an inclusive NFT project with a mission to raise awareness of the often-overlooked limitations that individuals face. They also aim to donate a portion of sales proceeds to their children’s hospital. In this chat, Jarrett provides an overview of how blockchain can serve charitable giving, some of the current tools, and some of the existing challenges he hopes to see overcome. Ashley & Jarrett also spend time breaking down ideas on how web3 technology may impact the real estate sector, reviewing current uses and ideas for the future. There’s a lot in this episode - listen all the way through to get the most out of it!
EPISODE RESOURCES
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GUEST:
Jarrett Vaughan, also known as “The Web3 Prof” is an Adjunct Professor at University of British Columbia Sauder School of Business. At UBC he teaches crypto, NFTs, blockchain technology and marketing. He also founded a real estate investment company in 2006 which he still owns & operates today. He is currently launching an NFT project for social good, based on art that his 7 year old daughter created while she was recovering from her 16th surgery.
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GUEST QUOTE:
“Crypto for good is an important movement."
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THE EPISODE:
Shira unpacks a variety of themes related to the digital arena… her thoughts on how the media landscape may continue to evolve, how those looking at broadcasting and communications professions may want to consider building their careers, how to keep a finger on the pulse of web3 opportunities related to the industry (how she is paying attention, but not making huge pivots for her company & team just yet), and how to be mindful of productivity & mental health when it comes to business & building teams, especially in this digital era. Shira seeks to help companies navigate the best way forward. She puts an emphasis on EQ & team/community involvement, and her web3 experience helped shape her perspective on how modern communication & leadership styles are keys to success. Shira's antidote for modern anxiety & workplace/entrepreneurial challenges?... “JOMO”
EPISODE RESOURCES
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GUEST:
Shira Lazar is an Emmy-nominated host, interviewer & content creator covering social media, AI & Web3, and digital wellness. As a leading voice around digital culture & emerging trends, she took the internet by storm with her web-first news brand 'What's Trending' in 2011. Blazing trails in the the creator economy for two decades, she’s spoken at conferences including SXSW, VeeCon, NFTNYC, and NFTLA, was named Fast Company's Most Influential Women in Technology, featured on NFTNow's NFT100 Most Influential, and is a regular contributor on The Huffington Post, Entrepreneur, & has appeared frequently on networks like Bloomber, CNN & Fox discussing Internet culture & digital trends. Shira is the Co-Founder of Peace Inside, a digital wellness agency focused on building customized programs for innovative companies, teams & communities.
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GUEST QUOTE:
“...the biggest lessons and learning happens when I throw myself into spaces, and learn myself, and then bring it into the work environments that I'm in.”
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THE EPISODE:
Laura and Ashley discuss how startups and tech companies are reimagining how regular people can buy and invest in real estate. They also unpack how forward thinking companies can use web3 technology to future-proof their processes and infrastructures. REITIUM, described as the “Kickstarter for real estate”, uses blockchain to store sensitive data and to enable their users to buy and sell fractionalized equity ownership on their secondary marketplace. Laura shares some of the challenges of navigating the regulatory environment when bringing something new and unchartered to market. The ladies also brainstorm how AI may revolutionize real estate investment strategies moving forward. Host Ashley Smith has an extensive real estate background in Canada as a Realtor and a governance leader in the professional sector. For her, this was a particularly fun conversation as, in her opinion, little has changed in the industry over the last several decades, and she’s excited to explore opportunities outside of status quo practices and business models.
EPISODE RESOURCES
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GUEST:
Laura Fortey is a real estate powerhouse with a knack for turning properties into profit. She's a seasoned pro when it comes to buying, managing, renovating, and selling her own investments, she's also dabbled in REITs, MICs and Private Equity. She's a tech-savvy entrepreneur, with years of experience helping startups and small businesses grow from the ground up. This combination of skills inspired her to co-found REITIUM, a revolutionary real estate crowdfunding platform that makes it easy for anyone to invest in private equity with as little as $100. As a leader in the fintech industry, Laura is passionate about financial literacy and empowering the next generation of entrepreneurs. Plus, she's always on the lookout for opportunities to mentor and invest in female-led businesses.
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GUEST QUOTE:
“Blockchain has not seen its day yet…”
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GUEST:
Adam Brotman, Forum3 co-founder & co-CEO, excels in enhancing brand-customer relationships and digital marketing through innovations such as loyalty schemes & mobile technology. His creativity earned him the #2 spot on Fast Company's "100 Most Creative People" in 2012 and the CDO Club named him CDO of the Year in 2015. Adam's rich professional background includes strategic leadership roles at J.Crew, where he initiated their first loyalty program, and notably at Starbucks. As their inaugural Chief Digital Officer, he orchestrated the development of Starbucks' mobile payment, ordering, and loyalty platform. Adam's current board commitments include MOD Pizza Company and Ruby Tuesday, and he has previously served on the boards of Neiman Marcus and Brooks Running Shoe Company.
THE EPISODE:
Adam Brotman helped envision and launch what's currently seen as the shining example of blockchain-based customer loyalty programs - the Starbucks Odyssey experience. Ashley chats with Adam to unpack what these programs can offer, and how blockchain technology & digital assets play pivotal roles in moving away from a short-term and transactional brand strategy, to a community-building approach which encourages storytelling, participation, and fun. He explains why on-chain loyalty programs are becoming easier to roll out, shares that most brands are afraid of experimentation (providing an opportunity to those willing to learn, pivot, and grow), and offers insights on how employees can drive innovation within their organizations. Adam also gives the audience a sneak peek into his current initiative, hive3.ai - where users can compete for great prizes from some of their favourite brands.
GUEST QUOTE:
"Think about Web3 as a technology or a capability set that can help enhance how you innovate your customer relationship transformation."
GUEST INFO, LINKS, RESOURCES:Visit our WEBSITE to find guest info, episode transcripts, links, and special resources such as articles, news, and companies mentioned in today's show.
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GUEST:
Michelle Reeves is an international entrepreneur who has built multiple businesses across Web2 and Web3. She is the Co-Founder & CEO of MAVION, a global fashion and NFT platform that connects physical assets to digital collectibles that drive rewards to NFT holders & brand partners.
Named on the 2022 Power List by Marie Claire USA, and “Queens of Crypto” by FORBES, she is a trusted voice in NFTs & Web3 fashion. She has educated & consulted for top executives and fortune 500 brands entering into the Web3 space across sports, fashion, and entertainment including Netflix & Nike.
As Michelle’s influence continues to grow, she remains committed to using her knowledge and expertise to promote the development of a more decentralized and democratic digital world. She is passionate about empowering individuals and communities to take control of their digital lives, and she believes that the potential of blockchain technology to transform the world is only just beginning to be realized.
THE EPISODE:
Michelle Reeves speaks on how blockchain and emerging technologies can support the work and careers of independent fashion designers and the business of luxury and lifestyle brands. And best yet, not at the cost of the planet or human exploitation. She offers deep insights on how brands can better connect with their communities, and streamline and protect their businesses. Want to learn more about how web3 and immersive experiences can positively intersect with the world of fashion and brand growth? This episode is a must-listen.
GUEST QUOTE:
"It's sophisticated how these black market industries are operating. It is so overdue to incorporate some kind of verification truth serum into luxury goods to protect the consumer and to protect the brand themselves."
GUEST INFO, LINKS, RESOURCES: Episode transcripts, guest links, and further resources (mentioned articles, podcasts, and news) can be found at our website:
https://fromtheblockchain.org/episodes/episode-63-how-the-next-iteration-of-the-internet-will-transform-and-benefit-the-fashion-industry-for-independent-designers-and-luxury-brands-ft-michelle-reeves
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Welcome to the 1st episode of From The Blockchain - Season 2!
Host, Ashley Smith speaks to Matias Marquez in-studio from their mutual hometown of Vancouver, Canada.
GUEST:
Matias Marquez is the CEO of ethos, a company that is on a mission is to elevate engagement for brands and their customers with digital assets.
Matias is an active advisor and investor in technology companies as well as a PowerPlay Young Entrepreneurs Ambassador. He founded Buyatab in 2009, led it to become a global leader in digital gift giving and sold it to Atlanta-based FLEETCOR Technologies. (NYSE: FLT). Throughout his career, Matias has received many awards for his entrepreneurial success, including a BC Business Top 30 Under 30 in 2016; winner of the 2016 EY Entrepreneur of The Year award; Canada’s Top 40 Under 40 in 2017; and a Forty Under 40 recipient in 2018.
THE EPISODE:
Matias provides an overview of digital assets (NFTs) and how they can drive meaningful engagement for consumer brands. He shares case studies, professional anecdotes, and a vision for how web3 technology can bring unique benefits to the customer while driving revenue for companies by pursuing a creative, new approach to old school value propositions. Matias emphasizes that this area of innovation should not be about market speculation, but instead about delighting a company's loyal community. Most importantly, it should be incredibly simple and easy for the customer to use. In fact, he argues that web3 and blockchain technology will only reach mass adoption if and when the end-user doesn't have to know they are interacting with "on chain" technologies. When the sceptics are delighted, the technology will have found its place.
GUEST QUOTE:
"What's more impactful is we need to get this technology in the hands of people and delight them."
GUEST INFO, LINKS, RESOURCES:Episode transcripts, guest links, and further resources (mentioned books, articles, podcasts, and news) can be found at our website: fromtheblockchain.org/episodes/episode-62-delight-your-customer-with-transformational-brand-engagement-strategies-ft-matias-marquez
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Presented by: Fame Lady Squad
From The Blockchain - SEASON TWO is almost here!
Real BUSINESS stories From The Blockchain that will help you reimagine what's possible...
NOTE: From The Blockchain is now available on YouTube!
THE SHOW:
A podcast bringing you today’s most innovative entrepreneurs and thought leaders to unpack the business use cases of smart contract technology & web3.
WHAT CAN YOU EXPECT?
Say goodbye to the noise of NFT and cryptocurrency market speculation.
Instead, From The Blockchain aims foster a culture of idea sharing, creativity, and innovation that transcends industries, revolutionizes business, and drives meaningful conversation… and perhaps, even disruption.
OUR MISSION:
The purpose of this podcast is not simply to report on innovations; rather, to help shape them. If you're ready to forge a path to becoming a thought leader in your industry or organization, think of this podcast as your compass. Each week we're bringing insightful and thought-provoking discussions with experts, visionaries, and mavericks who'll inspire you to see the world through a new lens of opportunity.
THE HOST:
From The Blockchain is hosted by Ashley Smith - entrepreneur, speaker, and champion of women in tech, business, and leadership. Her web3 alias? A bored ape named “Becky”… (learn more)
SEASON ONE:
Developing Season One of From The Blockchain was an incredible journey and frankly a blast. Our first 60 episodes were recorded December 2021 - June 2023 and built on the foundation of our mission: to educate, empower, and inspire a diverse audience interested in the future of business and industry, offering a high value alternative to typical "bro culture" media prevalent in the web3 arena.
BROUGHT TO YOU BY:
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Welcome to another episode of From the Blockchain! In this episode, our host Ashley, also known as Bored Becky, is joined by a special guest, Shir Ibgui. Shir has an impressive background, having worked in the tech industry before moving into artificial intelligence (AI) where she focused on business development and strategy. With over five years of experience in leading business development and partnerships at AI startups, Shir has developed a keen interest in consumer behavior, digital innovation, ecommerce, and AI.
Towards the end of 2021, Shir ventured
into the world of Web3.0 and became involved in various NFT communities,
leading her to create the innovative concept for Globe Thrivers. This exciting
project merges her passion for travel and tech to create the first social
travel club of its kind. Globe Thrivers is a platform that enables travelers,
locals, creators, and industry experts from different backgrounds and
experiences to connect with one another while researching, planning, and
booking their trips.
Throughout this engaging conversation,
Ashley and Shir delve into Shir's journey in the tech and AI space, her
interest in consumer behavior and ecommerce, and how her passion for travel and
tech led her to the creation of Globe Thrivers. Don't miss this informative and
inspiring episode of From the Blockchain!
00:50– Episode intro, overview, and brief guest bio
04:20– Interview start, meet Shir, learn more about her
background and how she got into Web3.0 and the NFT space
07:00– How retailers can use the power of AI to improve the
different discovery journeys of the shopper's experience
07:29– Diving into the AI explosion over the last 6-8
months within the public sphere and her thoughts on mass adoption of AI
09:31– What caught her eye and brought her into the space,
and how she got started in crypto and NFTs
11:50– What is Globe Thrivers and how she came up with the
idea for the business
16:52– More on subscriptions, memberships, and launching
founding memberships
19:34– How much does a founding token/founding membership
cost, bridging the gap between Web2.0 and Web3.0, and user experience
23:36– How does she go about positioning herself for
success, surrounding herself with expertise, and finding people who can
complement your weaknesses
26:15– What the rewards program will look like and things
members can do to get rewards, Web3.0 loyalties, and the National Retail
Federation conference
30:44– ChatGPT question: What specific ways does she
envision Web3.0 and Blockchain innovation revolutionizing the travel sector and
what aspect of these changes is she most excited about?
34:55– Discussing reviews, recommendations, business case
studies, and more on memberships. What problem solving that she is bringing to
the table with this platform, micro-communities, and verifying reviews.
41:59– The value HUG has added and what she has learned
from participating in that type of environment
Today’s show is brought to
you by Daz3D
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In this episode of From the Blockchain, Ashley (aka Bored Becky) is joined by special guests Heidi and Joshua. In 2021, Heidi and Joshua joined the creative team behind NFTtheMovie with the ambitious goal of revolutionizing the movie industry. Although their film was denied when they submitted it to the Sundance Film Festival, they saw it as a valuable learning experience to improve their craft before showcasing it to the world. This marked the beginning of "The First Family of Art in NFTs."
Joshua, who has been painting since 2007, took a leap of faith in late 2020 by quitting his job to pursue art full-time. Joshua and Heidi sought guidance from a professional coach, which helped them gain clarity on their true desires in life. Meanwhile, Heidi runs a successful Etsy shop where she creates tutus and outfits.
Curious about what big brands were doing, Heidi and Joshua decided to venture into the Web3.0 space with augmented reality after being introduced to NFTtheMovie through their community. Despite initially feeling intimidated by the technology, Heidi immersed herself in research and soon became fluent in it like a second language. After leaving Miami, Heidi and Joshua reached out to Jeff Crane and made the decision to invest in NFTtheMovie.
00:41 – Episode intro, overview, and brief guest's bio
05:18– Interview start, meet Heidi and Joshua and learn how they met Ashley
08:58 – What have they been doing over the last few years, who they are, and what brought them to the space
14:06– What they were doing before they decided to pursue their passions
18:25– How they were introduced to NFTtheMovie and what did it mean to them when they were invited to the team
32:17– How many groups of people they talked to during filming, standout people, and anecdotes from their NFTtheMovie journey
40:31– Diving into The First Family of Art in NFTs and what it is
43:31– The evolution of NFTs from 2020 to 2023 and what it looks like now
45:01– What themes they took from their conversations and interviews for the film
49:42– AI technology, owning your content, and their journey with AI technology
56:33– Where to find Heidi and Joshua
52:13– ChatGPT question: In what ways do they see the integration of Web3.0 technology impacting the film industry, particularly when it comes to traditional modes of distribution and consumption?
54:04– What advice they have for those entering into the media and content creation space
Today’s show is brought to you by Daz3D
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The Great Hack (2019)
In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Andy Krainak, President of VeeFriends. Andy is a top intellectual property company built through NFT technology, with over $240M in revenue since its May 2021 launch. He oversees a team of 40+ executives, leading the expansion of VeeFriends from an NFT project to a multimedia IP company.
With a background in brand building, Andy has launched notable partnerships, led a groundbreaking Web3 conference, and leveraged blockchain technology to deliver value through content and storytelling. Prior to VeeFriends, he served as EVP of Team GaryVee, leading the media and content engine behind Gary Vaynerchuk's personal brand.
Andy started as an intern for Vaynerchuk, promoting NY Times Bestsellers and raising millions through campaigns. He specializes in digital and brand strategy, including social media content, influencer marketing, and e-commerce. Andy is a graduate of Virginia Tech University and shares advice @Krainak.
01:02 – Episode intro, overview, and brief guest bio
06:20 – Interview start, meet Andy Krainak
08:11 – Learn more about Andy, his background in business, and the beginning of his Web3.0 journey
12:20 – What is VeeFriends, the vision behind it, and why it was created
16:14 – VeeFriend characters, what they represent, and the priorities of the values of the characters
20:31 – Diving into VeeCon 2023 and what is the focus of this years VeeCon
24:10 – How the ticketing works for VeeCon and how to attend
27:20 – ChatGPT Question: As the leader of a leading Web3.0 company navigating an unknown business landscape, how does he balance the pressure for short-term wins, especially with holders, with the long-term vision of the company?
32:23 – VeeFriends chat room, how he manages constantly moving forward, and the importance of taking a break
34:31 – Discussion on the gifts, access, and using Web3.0 and NFTs as a component to a business
38:18 – What he thinks VeeFriends could potentially look like in the future, where IP growth can go, and why would someone own a collectable related to that intellectual property
41:58 – How brands are approaching NFTs now, what companies might be thinking about when discussing potential opportunities in terms of collaboration with a brand, what are they focusing on, and why they might want to get involved
45:58 – What he is most excited about in Web3.0 and VeeFriends, and where to find Andy
Today’s show is brought to you by Daz3D
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VeeFriends
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From the Blockchain with Vayner3’s Avery Akkineni
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MoonPay
In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Laura Rodriguez, co-founder of The Miami Ape LLC, a Web3 Consulting and Media Company. Laura is an advisor, social impact advocate, and community builder with a master's in social work and over 11 years of experience working as a mental health advocate. She is also a sought-out and renown speaker with a worldwide audience, as well as an experienced live show host who has been featured on live national television in Spanish as an educator and expert about NFTs and Web3, and featured on Forbes as one of 10 must follow influencers in the LATAM space. In the Fall of 2022, Laura was selected as a Bored Ape Yacht Club Community Council Member, as a Proud holder of BAYC 9300. Laura was also Nominated for the WOW awards of World of Women for 'Impact in Web3 Education' in October 2022.
As an advocate for NFTs, Laura seeks to educate people about the potential of this new technology, and she wants to bring awareness to Latin America and minority groups about the opportunities available in Web 3. For this purpose, Laura also Founded a community of “Latinos en Web 3” with over 2.5K members, where she hosts online and in person meet ups with the community. Laura has worked as a volunteer with several non-profits and is now looking to onboard them into the web 3 space. Her goal is to use her social media platforms as a content creator to empower artists, musicians, entrepreneurs, and anyone looking to innovate and enter this rapidly growing industry.
In this episode of From the Blockchain, Laura discusses the importance of nonprofits integrating social media, dives into The Bored Ape Council, building her community, and how important it is to her creating a bilingual community.
0:05 - Episode intro, overview, and brief guest introduction.
1:43 - Interview start, meet Laura Rodriguez (The Miami Ape), and learn more about her life pre 2021, where she was and what she was doing.
3:12 - Diving into how she got into the Web3.0 space.
5:28 – When she bought her first NFT and her most meaningful NFT purchase.
7:45 - Where has the evolution gone in terms of her career and where she is spending much of her time.
11:33 - Perspective partners and what they are thinking.
15:03 - Building her community and why it is important to her.
22:35 - Her thoughts on the intersection of Web3.0 and nonprofits, the types of conversations she might be having with those organizations, and where she sees Web3.0 benefiting those organizations.
26:52 - ChatGPT Question: How does she envision blockchain technology, particularly NFTs and other Web3.0 applications being utilized for social good and addressing societal challenges in 2023 and beyond.
32:13 - The Bored Ape Council, what it does, what does she do, and what they hope to see more of.
38:47 - More on content and what her thoughts are when it comes to the 3.0 version of Web2.0 from the social media side.
44:24 - Where to find Laura.
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Learn more about Yuga Labs
In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Lisa Mayer, the CEO of Boss Beauties which launched in 2021. Boss Beauties is on a mission to bring the next 1 million women and girls to Web3.0. They are a media and entertainment brand that inspires and empowers the next generation of women and girls to be everything they want to be. They do this through impact programs, content, and consumer products. Boss Beauties made history by being the first collectible on display at The New York Stock Exchange and United Nations Headquarters in New York City. They have partnered with Barbie, Rolling Stone, NARS, and more to empower women through collaborations and mentorships. Before Boss Beauties, Lisa held events to help mentor young women. During the pandemic and becoming a new mother, Lisa started to brainstorm about what she could do and how she could impact women in the space. In the summer of 2021, Lisa and her husband decided to create Boss Beauties.
00:43 – Episode intro, overview, and brief guest bio.
07:10 – Interview starts, meet Lisa Mayer and how she and Ashley met.
09:36 – Learn more about Lisa’s background and how she formed Boss Beauties.
18:55 – Diving into Web3.0 media and entertainment brand and what it means to her.
22:53 – Learn more about their partnership with NARS and how it has impacted Boss Beauties.
28:14 – More on partnerships, how to go about finding the right partners, what are corporate partners thinking about, what are they interested in, and why are they partnering with NFTs.
31:42 – ChatGPT question: How does she balance the need to innovate in a rapidly changing landscape with a long-term vision for her business.
37:47 – What is she most excited about for the future of Web3.0 and her business.
39:59 – How she is balancing motherhood and Boss Beauties.
43:31 - Where to find Lisa and Boss Beauties.
Today’s show is brought to you by Daz3D
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Learn more about NARS Cosmetics
In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guests VJ and Safa – a couple of NFT and Web3 thought leaders who have been friends since the third grade. After college, VJ and Safa took different directions in their careers. VJ went into project management and was working at different software companies, while Safa went into marketing and started his own agency. They would text each other different ideas and early on realized how special the Web3 space could be. After VJ bought his first Bored Ape Yacht Club NFT, the friends got creative. What began as a gut instinct and playful experiment with IP, the journey of Jenkins The Valet and Tally Labs highlights how having your finger on the pulse in a new arena with the right entrepreneurial vision and work ethic can lead to a full-time, innovative, and scaled business.
00:41 – Episode introduction, overview, and brief guest bio.
05:32 – Meet VJ and Safa from Tally Labs and Jenkins The Valet
07:32 – Where and how did Tally Labs begin?
16:53 – Diving into what the Tally Labs ecosystem is and what it does. What they learned about creating a character from the internet. Learn about their new franchise and book.
20:58 – Learn more about NFT licensing and IP use and the importance of utilizing those tools.
25:04– What has their biggest learnings been, what are the different tiers of Tally Labs, and creating content with their community.
33:36 – How have they been able to scale, the importance of funding and fundraising and how they were able to navigate.
37:10 – What Web3.0 means to them and where they draw the line.
41:53 – What are they working on now and what they are focusing on.
43:39 – Diving into the Tally Labs podcast and what they are working on with the podcast.
47:34 – ChatGPT question: What examples of innovation do they expect the public to see in the intersection of media, intellectual property, and Web3.0 over the next five years and which of these innovations do they think will be the most surprising or unexpected?
50:25 - Where to find them.
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In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Mo El-Sayed. Mo is Head of Community & Education at Ledger and one of the hosts of “On The Ledger” Podcast. He is also Co-Founder of NFT Factory Paris. Ledger was launched in 2014, and the company develops infrastructure solutions and security for cryptocurrencies as well as block chain applications for companies and individuals. In this episode, Mo (also known as @Mo_RELS) dives into who Ledger is, what Ledger hardware does, and discusses new product innovation and learning opportunities geared towards mass adoption, safety, and user-friendliness moving into the future. We also learn key differences between “web2 hardware” and “web3 hardware”, and why the nuances are so important looking ahead (and in relation to individual security best practices and safety). This is a great episode for advanced and novice web3, NFT, and crypto participants – and everyone in between!
In this episode, topics include:
01:20 – Catch up with Cara and Ashley. Cara’s theater life and balancing everything.
04:00 – Episode overview and brief guest bio.
08:54 – What’s new in FLS news: Small collection artist drops.
12:12 – Meet Mo Rels. Learn more about Mo’s background.
13:08 – Who is Ledger and what does Ledger do?
14:45– Diving into the Ledger device/public and private key: What it is and how it works. The importance of software wallets and protecting your private key.
21:42– What is the new product and how is it different from previous devices? Learn more about Ledger Stax.
26:08 – Ledger’s journey and the growth in this space. The transition from operating in a niche culture to mainstream Web3 culture.
32:34 – ChatGPT question - What strategies and best practices do Mo believe will be key in ensuring the mass adoption of Web3 tech, particularly, in regard to security? What is blind signing and why does it happen?
39:23 – How education plays a role in mass adoption and how big corporations are entering the space.
44:10 – His outlook on the future of the NFT space and the world becoming more digital.
49:11 – What is a dApp?
50:08 – Futurism in AI and the impact it will have.
55:20 - Where to find Mo and keep up with his projects.
Today’s show is brought to you by Daz3D
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Ledger
Ledger Academy
The Ledger Podcast
In this Episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Amber Vittoria. Amber is an artist, poet, and author currently working in Los Angeles, California. Through abstracted form, ribbons of color and joyous words, her work aims to represent the nuances of womanhood. Amber went to Boston University’s College of Fine Arts and studied graphic design and print making. She moved to New York City where she worked at both Victoria’s Secret and Avon as a Web Designer before she decided to work as a full-time freelance artist in 2017. She was one of the first digital collectible artists to be launched through Instagram’s platform.
00:45 – Catching up with Cara, her theater life and how Ashley is balancing mom life.
03:55 – Introducing Amber Vittoria and episode overview.
09:00 – Update on OpenSea fee changes, creator fees, and secondary royalties. Discussion about Marketplace wars and what is known so far.
17:51 – What's new in the NFTs space with Bitcoin NFTs – Ordinals and the Illegitimate Ape.
25:25 – Meet Amber Vittoria. Learn more about Amber’s background, from her start in art to where she is now with being an NFT artist.
28:04 – Discussion on work in the NFT space and selling work as fine art.
30:06 – Amber’s artistic journey, as well as diving into her first book “These Are My Big Girl Pants.”
33:30 – Her journey with Instagram collectibles and the artist program. Discussion on the differences between Web2.0 and Web3.0.
41:55 – How Amber entered Web3.0.
46:03 – Her thought process behind what she works on. Her understanding of art editions and creating art that is accessible to everyone.
52:26 – Learning how to turn physical work into digital work.
57:05 – Her thoughts on intellectual property and the importance of retaining IP.
63:09 – Creator royalties and what does it mean for artists.
68:27 – ChatGPT Question - What does she envision on the intersection of tech and art?
72:45 – Where to find Amber and her notable collaborations.
Today’s show is brought to you by Daz3D
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CryptoPunks
In this episode of From the Block Chain, Ashley (Bored Becky) is joined by guest Sara Baumann, Co-Founder of Women and Weapons and artist. Before diving into NFT’s, Sara worked as an occupational therapist in hospitals and sold her art on the side. In January 2021, Sara began her NFT journey. Sara took a risk and commented on one of Gary V’s posts, and Gary bought three of her art pieces resulting in a 45 second sell out while she was working in the hospital. With this, Sara was catapulted into the web3 spotlight overnight, encouraging her to take action and launch a full 10-thousand-piece generative PFP collection, Women and Weapons. She has since launched a Season 2 collection, and has developed a related digital character, Nova.
01:01 – Introduction with Ashley and episode overview.
07:39 – Meet Sara Baumann (Women and Weapons). Learn more about Sara’s background. Ashley and Sara dive into Brilliant Minds and how they met.
11:34 – Sara talks about the launching of Women and Weapons, the PFP launch, and season 2 of Women and Weapons launch.
15:08 – Sara discusses when she shifted to the Web3 space and her husband Jake joining her team.
18:23 – Sara explains Women and Weapons and her overnight success.
20:51 – What’s Sara’s intent behind creating, releasing collections, and expanding.
22:35 – Sara and Ashley dive into Community, IP ownership and holders' rights.
24:53 – Who is Nova, how she corresponds to Women and Weapons, and the tech behind Nova.
33:17 – Experiences as an Instagram/Meta beta artist.
40:17 – Sara dives into her collaboration with Amber Vittoria and the merch drop.
42:06 – 2023 Conferences and what Sara is focusing on this year.
44:24 – ChatGPT: How to approach growing a team. What Sara has learned in the process of hiring people for her team and how she reached out to people.
49:30 - Where to find Sara and learn more about her projects
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Girl in the Verse
Amber Vittoria
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Nova Twitter
In this episode of From the Block Chain, Ashley (Bored Becky) and Cara (Lady C) are joined by guest Baron Von Hustle (Thee Hustle House). Baron is the host of The Boring Show, Swamp News, and Other Space FM. Baron is also a content creator, an advisor, and has been behind projects in the space! He has been in the Web3 space for a while and was doing educational content and crypto in 2016. Baron has been in the crypto and NFT lifestyle since 2016.
In this episode, topics include:
00:52 – Introduction with Cara and episode overview.
06:23 – Big brands are entering Web3 and integrating more tech. Kevin Rose (Moonbirds) major NFTs stolen. Best practices for security and how to protect wallets.
12:44 – Reminders on looking for sponsors and build up the podcast if interested. Upcoming email newsletter.
14:17 – Meet Baron Von Hustle (Thee Hustle House). Learn more about Baron’s background.
17:08 – How the evolution of the space has impacted Baron and how he has grown. Baron gives advice to those who may be feeling loss or hardship during difficult times.
22:07 – Baron gives an overview of the Dookey Dash game.
24:14 – Baron discusses what he is currently working on, including augmented reality and his shows “The Boring Show”, “Swamp News”, and “Other Space FM”.
25:26 – Baron discusses Otherside Metaverse.
26:14 – Deep dive into intellectual property, what it does and what you can do. Baron dives into what happened with G Fuel, how to keep going with your asset, and how to gain value with your asset.
32:50 – Examples of people utilizing and getting creative with their NFT IP.
36:50 – Diving into the metaverse, what the future holds for the metaverse, and Baron is most excited about right now.
42:03 – How to stay on top of innovations and tech enhancements.
44:48 – Is Twitter still the primary resource to learn about what is going on in the NFT environment?
46:40 – Learn what grounds Baron in this space.
48:56 - What is Baron's vision for the future of Web3 and NFTs and what steps need to be taken to ensure this vision becomes reality.
51:55 - Where to find Baron and learn more about his projects.
Today’s show is brought to you by Daz3D
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In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Travie, who is a member of the Fame Lady Squad community and is also the host of the FIRED UP (on the Blockchain) Podcast as well as co-host of the NFT365 Podcast. Travie is a champion of utility cases and digital ownership on the Blockchain. He advises several NFT brands, has spoken on stages at NFT London and Miami and is scheduled to speak at NFT NYC in April. Travie is also preparing to launch The Journey NFT program.
The Journey NFT is currently in pre-mint, and is designed to support underprivileged children whose art, theater, music and STEM programs in public school are being defunded. The Journey also helps to fund artists and musicians currently selling their work on the Blockchain.
In this episode, topics include:
01:19 – Introduction and industry updates
07:59 – Meet Travie! Learn about what Travie is currently working on
11:11 – Travie’s background and how he got to where he is today
16:56 – Crypto Realtor Accreditation in the real estate market
20:45 – Travie's podcast and his motive behind it. Learn what inspired Travie to get into the podcast space and his mission to bring “One Love” to Web3
27:09 – Audience feedback from Travie’s podcasts and the reasons you should be true to your “why”
31:27 – Travie discusses the “One Love” mentality for Web3 which comes from the song One Love by Bob Marley. He talks about how we are all connected and going through life together. His philosophy is to treat everyone how you would want to be treated.
34:51 – Ashley uses AI to creation a question for the guest; Travie talks about his love of Music NFTs; Travie discusses the future forecast for the space
42:59 – Travie introduces his NFT brand, The Journey and its mission
49:09 – Find out more about the NFT NYC event that Travie will be speaking at
50:08 – Where to find Travie and learn more about his projects
Also in this episode, Ashley announces a new feature to the podcast, where AI (specifically ChatGPT) will be generating a question for each guest moving forward!
Today’s show is brought to you by Daz3D
LINKS:
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Travie’s Linktree
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Travie’s Podcast NFT 365 Podcast
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If you would like to listen to the episode Ashley and Cara joined on Travie's podcast
In this Episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Nick Daze, founder of Alignmint. Nick discusses how a near death experience led him to becoming a Web3 founder, starting a Clubhouse channel that led to his meeting of Carole Baskin of Tiger King, and bringing charitable giving to the Blockchain.
Alignmint is designed to be a platform that allows users to have a better connection to the charities that they are giving to through impact updates with NFTs that show the owners how they have helped. This is a huge difference as compared to a typical donation to a charity, where you donate and then likely don’t get updated. Ashley and Nick discuss how Alignmint fills a void in the space of charitable giving and how it plans to incentivize users to collect real time data to be shared.
In this episode, topics include:
· How meeting Carole Baskin of Tiger King lead to the creation of the Ethereum token Tiger Queen
· How Alignmint will bring charitable giving on the chain so people can share and engage
· The ways that traditional fundraising can get involved in Web3
· Nick’s near-death experience leading to his life in the Web3 space
· Potential tax benefits that you can expect with Web3 charitable giving
· What inspired Nick to get to where he is
· The ways that receiving updates can impact future giving
… and more!
Also in this episode, Ashley and Danielle announce a new educational segment into the show. This time you’ll hear about Tokenomics: the rules and elements that define the different elements of a crypto project. Be sure to check out the educational materials that will be released on Medium!
https://medium.com/@fame_ladies/what-is-tokenomics-677407164123
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Alignmint Website
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00:47 – Guest Intro, Episode overview
02:55 – What is Alignmint?
03:58 – Nick's background, connection to Carole Baskin
06:38 – Donating, charitable collaborations and utilization
14:34 – Community and adoption
18:02 – Onboarding newcomers to this space
19:43 – How he came to this space
21:24 – How Alignmint works, donor involvement
26:08 – Plan for launch, scale, and adoption
30:00 – Tax benefits
31:58 – Alignmint’s mission and impact
35:47 – What part of Alignmint Nick is most excited about
Welcome to a special three-part episode of From the Blockchain of The Ladies Behind the Podcast! In part three, Ashley and Danielle continue their chat with Cara on some of the past year’s biggest stories and their personal takes.
In this special episode, Ashley, Danielle and Cara discuss the year 2022, picking up where we last left off in Part 2. Some topics touched on include:
· “Not your keys, not your crypto”
· Remembering the FLS partnership announcement with DAZ 3D
· The biggest, most important thing to happen to Web3 in 2022
· The SEC investigation into Yuga for possible security violations
..and so much more! Tune in to part 3 for the continued review of 2022!
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Welcome to a special three-part episode of From the Blockchain of The Ladies Behind the Podcast! Ready for the 2022 year in review? In part two, Ashley continues her chat with Danielle and Cara on some of the past year’s biggest stories and their personal takes.
In this special episode, Ashley, Danielle and Cara discuss the year 2022, picking up where we last left off in Part 1. Some topics touched on include:
· Coinbase NFT Marketplace launch
· Yuga Labs NFT release which granted access to their “Otherside”
· The reasons to pay attention to what’s going on even if you’re not a NFT owner
· The collapse of the Terra Luna cryptocurrency
..and so much more! Tune in to part 2 for the continued review of 2022, predictions for 2023, and all of the twists and turns along the way!
Resources:
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On this episode, we cover all the happenings from January to April in the Web3 space specifically around NFT’s.
If you were living under a rock or simply missed a few big shifts, take a listen to this episode how learn all about 2022 and what it held for NFT’s. We cover everything from a $23 million crypto punk sale to the resurrection of Pudgy Penguins. Fun fact, this is actually the first episode where all three of us cohost and are able to join in together. Be sure to listen to the next two episodes about our take on 2022 history in Web3 where each month felt like a years worth of happenings!
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Everyone’s journey into Web3 is unique, and Crystal Groves is no exception! We dive into her back story, all the way back to when she first built websites at 14 in the mid-nineties, to working with one of the largest NFT communities on Discord.
Crystal has a deep professional background in Web in general, is present in the NFT community, and has also been integral to Fame Lady Squad's community over the last 15 months, both as a mod in Discord and with security best practices.
In this Episode, Crystal discusses misconceptions of those interested in cryptocurrency, as well as missed opportunities on public facing marketing. She gives her thoughts on building a community first and shares a bit about her new NFT project – Misfit Academy.
To learn more about Fame Lady Squad and our NFT project, visit our website.
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Check out Crystal's LinkTr.ee to learn more!
The Fame Lady Squad has blown up their Discord! This is your chance to find out more about what has been going on behind the scenes at FLS and to dive into what they’ve been thinking about as business leaders and within the Web3 space.
Topics such as long term strategy, what is being prioritized, and two exciting new projects (Nerd Collective and Fight Back Apes) are all touched on.
In this episode, Ashley and Cara discuss Discord and why FLS went Read-Only, the current NFT landscape, FTX, the Daz 3D acquisition, and the potential future purpose of the FLS Discord. Be sure to tune in!
Resources
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Learn more about FTX
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Welcome to Atari X – the Web 3 division of the much loved and historical company Atari! This division was formed in early 2022, and it was a consolidation of Atari’s interest in the Web 3 blockchain space. Our guests believe that there is room for everybody in the Web 3 space, and that gaming has a huge potential.
Scott is focused on the NFT side of things, while Carly manages the social media and community for the brand. They join us from Atari X to chat about Atari’s involvement in the blockchain and how it is creating new ways for the company to interact and collaborate with partners, players and fans alike.
In this episode, Scott and Carly discuss Atari X’s collaboration with Fight Back Apes, the generational trust of Atari, collaborating with Butcher Billy, their growing community on Discord and beyond, and so much more.
Be sure to stay until the end for a special mini crash - course called NFTBasics with our very own...NFTIgnition!
Resources
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Nifty’s is a marketplace, but they aren’t what you’d typically expect. Shanon Kelley describes the reasoning behind the creation of Nifty’s and discusses the fact that she believes that the NFT space needs mass adoption. Having a lower price point, if not free, NFTs helps consumers to easily start their collection and to ramp up mass adoption.
Shanon Kelley has been the Chief Commercial Officer at Nifty's for quite some time. She has experience in omni-media including print, digital, video and experiential. She is visiting us at From the Blockchain at an exciting time as Nifty’s prepares their Game of Thrones drop
In this episode, Shanon discusses new digital ways of showing off collectibles, how to best work with existing IPs, AI integration, and Twitter and NFT Design. Later, she dives into the Looney Tunes collection, explains “Rig”, and fills us in on Nifty’s Game of Thrones drop.
Be sure to tune in!
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There is so much power in collaborating, and Maggi Xu doesn’t believe there’s competitors – period. Everyone has a unique skill and a unique position, and it's about being aware of what makes your community and your brand unique and then able to start partnering up with everyone. And as you work with these partnerships, they are getting a new audience as well. Maggie thinks that is really the beauty of Web3, it is incredibly open, and it is very transparent.
Maggi Xu is a Co-Founder of GMGN Supply Co, an organization on a mission to develop 100 community-built consumer goods, and she is revisiting us at From The Blockchain as GMGN enters their mint phase.
In this Episode, Maggi discusses the power of tapping into the power of the community, and what Web3 does to everyone in that community. She speaks on Web2, and how it's all about having an influencer or a creator and then having a group of people who believe in that creator. She then dives into what Web3 does in addition to that, and how you are able to start earning tokens as you're supporting your favorite creator.
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In today's episode, we're joined by an unstoppable woman in the Web3 space, Jayne Peressini. With a career spanning the beginning of mobile gaming to currently leading some of the biggest projects in Web3. Jayne has successfully executed career-defining problem-solving at Reddit (launching new revenue streams when there was no revenue), to DraftKings (becoming the #1 sportsbook in the US), and now as General Manager of the largest Web3 project to date (NBA and WNBA Top Shot).
In the episode, Jayne shares how she has been advising and pioneering for many projects such as Crypto Kitties, Top Shots, and WNBA. She also sheds light on the authentic engagement and genuineness of working together towards common goals that come with Web3.
Jayne has impressive time-blocking and escapism strategies that she lays out on coping and moving through her mental health journey as well.
During the episode, she also sheds light on transparency about decision-making in regards to community, running a business in the web3 space, as well as considering IRL and NFT sport fans.
Jayne advises on the importance of marketing as an investment and leveraging data as a marketing and advertising tool. Making sure that you're focused on the right types of users and as a fast sustainable growth model. We wrap up with Jayne's thoughts about moving away from tech talk and focusing on true online communities and experience use cases when onboarding new people to Web3. As well as decentralized storytelling, empowering the community to tell the project's story.
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In today's episode, we are joined by Cara Ricketts, an actress, producer, artist, and Web3 builder/ creator. Cara is currently the Director of Collabs and Partnerships at Fame Lady Squad.
She lays out her journey from acting to working in at a major video game company her entry into web3 and her current role at Fame Lady Squad. She is enthusiastic about bridging the gap between art and technology.
During the episode, Cara deepens our understanding of the collaboration they FLS has done such as working with Alethea AI, Ethereum towers, and Catharsis. FLS is one of the 1st few projects that Alethea AI invited to integrate AI into their NFTs (Towards the end of the episode, a clip of (Cara’s Fame Lady) “Lady C”’s interview with docPeace is shared.)
Cara discusses IP rights as a form of owning social identity. We also share news about the fantastic hugs program co-founded by Randi Zuckerberg and the discoveries we are making as we continue to work with the team there.
Cara wraps up by shedding light on the beauty of Web 3 culture.
Tune in as Cara shares some invaluable life experiences with unique perspective, coupled with humor."
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Additional Resources:
Follow The Hug on Twitter and visit their Website
Learn more about:
Alethea Al
Catharsis
Ethereum Towers
Decentraland
With the Ethereum Merge expected to debut sometime next week (September 14th or 15th), there are wrong narratives going around.
In today's episode, we seek to shed light on the whole transition from a reputable source, someone that has and is still influencing the Web3 community; Allen Hena. He is a technology, cryptocurrency, and digital asset consultant and advisor focused on developing strategies, leadership, and education in the rapidly changing cryptocurrency and Web3 sectors. He is also the Director of Web3 Operations at Vayner.
In the episode, Allen clears the air on false narratives of 'protecting yourself from the Merge and stresses the importance of being careful and informed.
An innovation is happening, enabling more adoption and with this evolution comes more efficiency!
Allen wraps up by clarifying the commonly asked questions on the debut and how to move forward with The Merge.
Tune in to get clarity, learn more and take key takeaways about this upcoming game changer: The Merge.
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Additional Links
Allen's Website: https://www.allenhena.com/
Vayner3 Guide to the Merge
Recent study shows only 8% of people in the Web 3 space that are building or creating are women. Even though there has been significant growth since last year, there's still a need for women to leap into the NFT space. This is one of the reasons why Sandy Carter started Unstoppable Women of Web 3.
Sandy Carter is Senior Vice President at Unstoppable Domains and is responsible for driving new partnerships for Web3.
In this episode, she dives deeper into how through Unstoppable Women of Web 3, she has set out to educate more and more women on what Web3 is, what the metaverse is, and to get them excited about it! As a result, there has been a notable increase in the number of women who are now applying for roles in the NFT space. Sandy is the Chairman of The Board of Girls in Tech and an adjunct professor at Carnegie Mellon University Silicon Valley
In the episode, she also lays out her journey into the Web 3 space and detailing how she built an extensive resume in the tech industry. She is a Top 10 Metaverse Influencer, Top 100 Most Inspirational Women of the Web, Top 10 Data Experts, a Member of Fortune Most Powerful Women, and CNN's Top 10 Most Powerful Women in Tech.
Listen to Sandy share on the Unstoppable Domains, their major offerings, a general sense of the adoption rate, and what they are currently doing. The power of Unstoppable's digital identity, their mobile App, and their debut into the healthcare space is just a taste of their great use cases. She also shares pieces of advice on the most robust strategies around educating women in tech and a bit of Web3 basics. The highlight of our conversation is her experience working with Girls in Tech, her movement of the web, and the evolution of Web 3. Tune in!
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Additional Links
Sandy's Website
Unstoppable Women of Web3
Crypto winter is upon us and weathering the storm can be challenging! This pod has brought some great people together who believe in the space and can bring many insights into why NFTs are here to stay. We get to dive into a conversation with some awesome ladies covering a lot of ground.
Fame Lady Squad is on a mission to bring more women into the NFT space. This episode, we joined forces with the co-hosts of the NiFTy Chicks podcast, Mint-E-Cell and JeNFT, to encourage more women to start collecting NFTs. The context of their show is primarily news based however they are doing so much to bring financial education and freedom to women in NFTs. The speed of the Web3 world is incredibly fast so be sure to follow their journey and stay up to speed on what opportunities you may want to take advantage of.
In our episode, these ladies share their journey of how they got started in crypto and NFTs. JeNFT moved from figure skating to finance at places like Goldman Saks before diving into Web3. She’s now a Web3 connoisseur collaborating with some of the top voices in the space. For Mint-E-Cell, she was the host and producer of the Bad Crypto podcast before she joined the NiFTy Chicks Podcast full-time this year.
The NiFTy Chicks brought a Fame Lady to life with some exciting new AI technology. Check out the link in the resources section to check it out.
Tune in to hear the co-hosts discuss the struggles they and other women face along their journey into Web3. They spend a good chunk of time discussing what investment opportunities to look for when you’re just starting. Dig in to learn where you can get started and how to invest well.
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Additional Links
Bad Crypto Podcast
INFT Personality Pod by Alethea AI
Could you name the major conglomerates of consumer products? Truth is you’ve probably purchased something from them (i.e. Kellogg’s, General Mills, Johnson & Johnson) recently. Those products are controlled by a powerful few. Maggi Xu wants to change that. She founded GMGN, which is short for “good morning, good night”, to launch 100 consumer packaged goods (CPGs) and give consumers more control. This new way of developing CPGs develops brand products through community-led decisions. The GMGN team believes the future of consumer products is moving away from conglomerate-owned into decentralization, where NFTs give the community ownership over the brand. Listen to the full conversation about how consumer-led business is changing the way for consumer goods.
Maggie Xu is the co-founder of GMGN, an organization on mission to develop 100 community-built consumer goods.
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Additional LinksZero to One, by Peter Thiel
Decentral Inc.
Futurist Conference
Manifold
The growing popularity of cryptocurrency has built interest in decentralized banking. More people are shifting towards decentralization. The opportunities available in the metaverse is attracting a wide audience. However, the space lacks a large women population. Brooke Lacey and Wendy O are on a mission to change that. Both ladies attended the Women.NFT event in LA where this conversation was recorded. Brooke teaches women to learn code and encourages them to learn about Web3. YouTube influence Wendy O uses her platform to educate people about crypto and NFTs. Listen to this episode to learn more about the state of decentralization and the opportunities for women in the space.
Brook Lacey is an advocate for Web3 and crypto educator for financial freedom.
As a YouTuber and social media Influencer, Wendy O educates and empowers women to start their journey in NFTs and bitcoin.
Resources
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Traditional art has made a new place in the digital world. More artists are recognizing the opportunities in Web 3.0 and are creating phenomenal collections. As a traditional painter, Yasmin Shima joined the digital art world and later Web3 after a procedure that kept her from standing at her easel to do her traditional art. She stared off with her Ride or Die collection minted on OpenSea. She then launched her Year of the Woman project after getting fully onboarded into the Web3 world.
Yasmin loves to champion women in her artwork. She’s most well-known for her Chinese Zodiac collection which she coins the Year of the Woman.
On the podcast, she discusses her journey in the space and the opportunities to champion women in NFTs. Listen to Yasmin share her story and discuss the state of Web3 for artists and creators. The pandemic of 2020 encouraged her to go all in on her art. She is now full time in the digital art world and is focused on onboarding new people into this blossoming space. Her network with her core team has been instrumental in growing a foundation for the business behind her project.
Yasmin recommends an artist combine the traditional with the digital as an artist by providing an IRL piece of artwork alongside the NFT purchased / minted. The utility of an artists NFT could be that simple.
Resources
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The world is beginning to see the potential in Web 3. More and more people are pivoting into NFTs. As a coach and public speaker, Doc Peace has experienced a variety of career shifts. Doc Peace pivoted her services into the NFT space. On the podcast, she discusses the opportunities available for coaches and entrepreneurs in the space. If you’re curious to learn how a public speaker got involved in the NFT space, listen to the conversation as Doc Peace discusses her journey through the metaverse.
Doc Peace is a public speaker and spoken word artist with a passion for talking about NFTs. From a background as a doctor of pharmacy, she brings a whole new approach and perspective that is a must listen. She was even recently endorsed by Forbes.
In this episode, Doc Peace spends time recounting her time on stage at NFT NYC in 2021 reciting a spoken work she had memorized on the plane ride over. She speaks about her readiness for opportunities when / if they arise. She lays out her journey to NFTs from Pharmacy to Coaching to all in on Web3. Web3 is a place for creators and Doc Peace creates. Thanks to Lauren Turton, Doc Pease was introduced to NFTs via GaryVee’s Book Games. She picked up 24 books of Twelve and a Half and was off to the races. (Disclosure, you are no longer able to just buy this book to get a NFT).
Doc Peace would advise you to dive into Twitter and into Twitter Spaces if you want to learn more about NFTs and contribute appropriately. Be sure to also dive into her podcast to learn more about NFT creatives. The name of the show is GOLDen MetaSessions by doc Peace.
Doc Peace is doing an incredible work onboarding more service providers into the NFT space. She is onboarding everyone from nutritionists to other artists into the space. It is so important to evaluate your own gifts and determine how you can best bring your talents and your giftings into the space.
We cover some interesting limiting beliefs such as . . .
- I have nothing to offer
- How can I show up
Resources
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Listen to Doc Peace on Anchor
Check out “Our Story” spoken word written and performed by Doc Peace
Listen to previous episode with Lauren Turton “How to Navigate the Web 3.0 Learning curve and Leverage Your Physical Business with Lauren Turton”
As avatars soar in NFT popularity, the opportunity for personalized media is wide. Kelvin Troy, founder of NFT Avatar Maker, appreciates the importance of customized media. He walks through unique ways to use NFTs as well as opportunities for token holders and creators.
NFT Media Box works with studios and celebrities to help launch NFT projects. On the episode, Kelvin discusses how Web 3.0 will impact traditional media. If you’re curious to learn how an original NFT token holder got involved in the NFT space, listen to the conversation as Kelvin discusses his journey through the metaverse.
Kelvin Troy, also known as MasterBuz, is the founder of several NFT projects as well as the company called NFT Avatar Maker and NFT Media Box
Resources
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With the option to monetize music in Web3, more artists are entering the space. The traditional entertainment industry rewards only a select few. In Web3, musical artists can break into the space much easier than using traditional methods. CryptoPunk Rapper artist Spottie WiFi has experienced this firsthand. His popularity has grown as the only CryptoPunk rapper in the space. In August 2021, he disrupted the music industry by selling 2,000 I’m Spottie NFT albums in 60 seconds. Token holders received limited copyright license to monetize the music.
Learn more about how the new wave of Web3 musicians and how to monetize it as a token holder.
Spottie WiFi is the only CryptoPunk Rapper in Web3. He received the NFT.NYC Music Award in 2021 and has collaborated with Snoop Dogg, Bun B, Jim Jones (from the Dipset), and more.
Resources
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Listen to Spottie WiFi on Spotify
When Web 1.0 started, women were practically nonexistent in the industry. Now we’re entering Web3 tech, and we still need more women in the field. Brooke Lacey has experienced this firsthand. As a developer, Brooke recognizes Web3 is a different era of technology, so there’s a growing need for new perspectives. Brooke teaches women to learn code and encourages them to learn about Web3. Tune into the episode to hear Brooke discuss the opportunity for technology beyond the blockchain.
Brook Lacey is a tech consultant and NFT project advisor. She’s an advocate for Web3 tech education geared towards women.
This conversation was recorded at the Women.NFT event in LA.
Resources
Brooke is now a part of our team! Read the announcement here
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Sarina Charugundla is the Co-Founder of TreeTrunk NFT which is the first multi-party royalty-bearing NFT. She's a creative thinker with a background in mechanical engineering, marketing, telecom, and business. Sarina thrives in the intersection of art and technology. Noticing how often artists are left out of the equation, TreeTrunk NFT wants to start including artists in the conversation and put them at the top of the equation.
Tune in as Ashley and Danielle dive deep into what TreeTrunk NFT is all about, and how they are solving this gap by putting artists at the forefront. Giving them a chance to mint an NFT, and earn royalties, while still holding all of the property rights of that initial print. This is a win-win situation for not only the artists but also investors, collectors, and community members who will be able to earn royalties.
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Artist Project Registration Form
While NFTs celebrate various art forms, one is gaining a lot of traction. Photography. Many are saying it’s the next big thing in NFTs. But why does it stand out? According to photographer Toni Payne, photography and NFTs are the perfect duo because they both capture a snapshot of reality. For NFTs, a token is minted on the blockchain forever. In the same way, a photograph is a moment in history captured and timestamped forever.
Listen to the Toni discuss the opportunity for photographers and the ultimate ownership problem this solves for collectors and artists.
Toni Payne is a Web 3 photographer, podcast host, and spoken word poet dedicated to educating women about NFTs. This conversation was recorded at the Women.NFT event in LA.
Resources
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Social media is a great resource for learning, especially for NFTs. The rabbit hole of scrolling and queued videos can be beneficial after all. YouTuber and Influencer Wendy O uses her platform to educate people about crypto and NFTs. She started in crypto when there were very few women. Now, there are more and more women joining the space. But she’s on a mission to show her 5-year-old daughter just how powerful and amazing women can be, especially in male-dominated spaces. On the show, Wendy discusses trends she’s seeing as an influencer and educator. Check it out!
As a YouTuber and social media Influencer, Wendy O educates and empowers women to start their journey in NFTs and Bitcoin.
Resources
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Kids are the future of NFT. The metaverse is making way for kids and family. More products and brands are taking a kid-friendly approach with NFTs. Mattel, the household children’s toy company, is at the forefront of making that happen. Working in the toy industry, Iris Au is leading the charge for kids to enter the space. On this episode, Iris discusses what content will look like and what the future is going to bring. Check out what she has to say about NFTs for kids.
Iris Au, CEO of Iris World, is all about making kid-friendly spaces, and what’s needed to make NFTs kid-friendly.
Resources
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Check out more about Hallmark Movies
Learn more about the Mattel
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Communications are an integral part of building a community. As a global communications expert, Maha Abouelenein has experienced various changes in digital communications and marketing. She made her way into the NFT space and has played an integral role in Gary Vaynerchuk’s VeeCon. Learn how you can leverage communication to build a strong experience for your community. If you’re new to NFTs, listen in as Maha gives her advice to be humble and think about the value you can bring.
With more than 20 years in communications, Maha Abouelenein is a communications and crisis management expert. She works as an executive founder of Digital & Savvy and an active member of VeeCon.
Resources
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Check out more about VeeCon and Crush It! by Gary Vaynerchuk
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NFT artists aren’t just creating digital tokens. They’re creating culture for Web 3.0. Each project, celebrity partnership, creative genius is building a culture for the communities in the metaverse. As an artist and contributor, Mack Flavelle recognizes the power artists have in the inner circle to build something that has a ripple effect to the individual owners. Creating an experience is one thing but curating the way in which people interact and expect to be treated is another. Tune in to hear how Mack went from designing video games to contributing to NFT projects with celebrities like Ashton Kutcher.
Mack Flavelle works in the NFT studio at the Big Head Club. He’s been involved in projects like Stoner Cats, CryptoKitties, and NBA Top Shot. The latest NFT project he’s been working on is called Oni Ronin.
Resources
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Hesitant to invest in crypto? Mine the Future, co-founders Nick and Jason, are familiar with the concerns with crypto investment especially when it comes to mining, setting up your own rig, and capturing the tremendous upside from mining. That’s why they created Mine the Future. The NFT project is the first to mine Bitcoin on your behalf. Listen to the two founders discuss the MTF project and how you can get involved in this unique project.
Mine the Future is the first NFT project to mine Bitcoin for you.
Resources
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In the digital age, we crave an immersive experience. The metaverse is delivering that experience by way of transforming everyday things to the more immersive, digital versions. Ethereum Towers is adding some real estate to the landscape. As the COO of Ethereum Towers/Ethereum Worlds, Shane understands the dynamic nature of the metaverse. Listen to Shane discuss how Ethereum Towers and other NFT metaverses are creating an experience that will make you feel a part of something bigger than what’s on your screen.
Shane is the COO of Ethereum Towers/Ethereum Worlds, a community centric metaverse designed by award-winning architects.
Resources
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Read the Ethereum Towers White Paper
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Remember collecting Pokemon cards? The excitement of sitting down with your friends at school to play the game. It’s more than just a card then. At least that’s the way Angel Pui explains it. As an entrepreneur with a fashion design experience, Angel Pui saw an opportunity to be a part of something bigger. Angel combines her passions for technical problem solving and fashion in designing NFTs. Her journey into the metaverse is full of tips for any beginner. Listen to Angel’s story and her new NFT project called DiamondHandBag Club.
Angel Pui is a serial entrepreneur and creative fashion designer. She’s also the founder of DiamondHandBag Club, which is an NFT project coming out soon.
What do you say to someone who just doesn't understand this new emerging space and objects to like why would someone spend money on that when they could just go and buy their physical bag?
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From opportunities to tokens, Web3 is experiencing a surge of new participants. There’s a growing need for job board for the metaverse marketplace. Morgan Stone, NFT sales master and co-founder of Roo Troop, is extremely aware of the need. After experiencing growing pains with Roo Troop, Morgan set up a system that vets job postings and applicants. The world of Web3 is open for work! Listen to the full episode to learn how to land a job in Web3.
Morgan Stone is co-founder of Roo Troop. Join their growing discord community of 3k+ followers to learn more about how you can land a job on the Roo Troop team.
Resources
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NFTs are a great income stream for artists, including musicians. We’re starting to see the impact of NFTs on the music industry. Rapper Sir Mix-A-Lot shares how Web3 has provided more freedom in his craft. In the past, musicians have had to write songs under a label contract they may not have wanted to write. Now, thanks to Web3, there’s more autonomy and financial freedom for artists. It’s up to the market to decide.
Sir Mix-A-Lot is a rapper, DJ, radio host, and house flipper who is launching a NFT collection called “Bit Butts” with META X Studios to support cancer research for the Colorectal Initiative.
Resources
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It’s not very often you find someone who’s gifted in both tech and the arts. But that fits Randi Zuckerberg to a T. With a passion for the theater arts and experience on the front lines of Facebook, Randi describes herself as someone with a “launch entrepreneurial brain and an artist’s heart”. It’s the best of both worlds, especially in the metaverse. The intersection of art and technology is growing in Web3. Hear how Randi got her start in NFTs and now is running the HUG platform for creators and curators.
Randi Zuckerberg is an entrepreneur investor, mom, Tony Award Winning Producer, and founder and CEO of Zuckerberg Media among other things. Randi recently launched the HUG ecosystem, which is an inclusive community for Web3 creators and collectors.
Resources
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Learn more about HUG
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Watch Randi’s WAGMI music video
We are launching a new mini series for our wonderful community to highlight some awesome conversations we had in LA during the Women.NFT event.
Subscribe using this link to stay up to date!
If you’re involved in Web3, you know community is the foundation. The people are the core of what makes the metaverse what it is. However, there is still a need for more women to join the space. Not only as participants, but as leaders. Katherine has worked in the tech world for the past two decades, and she knows the need for great female leaders. As the Director of Maximus, Katherine has over 20 years of experience transforming enterprises from the inside to drive change. Katherine is passionate about the intersection of humanity and technology, which makes her leadership role in Web3 a critical one.
Listen in as Katherine explain how she got started in NFTs and how more females can navigate community vetting and building. Environmental issues around NFTs have been a hot topic recently. Tune into the conversation to hear Katherine discuss female leadership and the impact of Web3 on the environment.
Resources
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Technology has changed the way we live. Limitless resources and opportunities are at our fingertips. Yet, there are so many functions to learn and opportunities to tap into. Lauren Turton turned her personal NFT collection into a profitable start to getting her restaurant off the ground. There are financial advantages to Web3, you just need to be teachable. As a NFT speaker and educator, Lauren teaches people how to add Web3 as a tool in their toolbelt. For example, social media is a great tool to do your own research for NFT projects and avoid scams.
On this episode, Lauren explains how to leverage social media to get started in NFTs. Web 3.0 doesn’t have to be scary. Take the first step on the Web 3.0 learning curve today. Listen to the conversation.
Resources
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Check out the Tribe X project mentioned on this episode
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Collaborations are becoming a core strategy to growing NFT projects and delivering value. Similar to featuring an artist on a single in the music world, NFT projects are banding together for what are called “collections”. Catharsis, a NFT project with fashion roots, is seizing the opportunity to collaborate with like-minded projects for new drops. Meg and Ty launched Catharsis in 2018 as a fashion brand. Now, the couple designs NFTs with in real life implications for their growing community of fans.
Catharsis has collaborated with Fame Lady Squad to create awesome NFTs with the opportunity to claim a beautiful piece of handmade custom jewelry.
Check out the project on OpenSea.
Check out the jewelry here.
Catharsis NFT is a fashion brand with the goal of bringing utility to beautifully designed accessories, clothing, and more. Upcoming drops include a collab on Toddlerpillars, Project Godjira, and others.
Resources
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Learn more about Catharsis
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Check out the Catharsis x Fame Lady Squad “Redemption” collection
Check out the dev team mentioned a few times Golden X
This episode is jammed pack with alpha on your favorite NFT projects, actionable insights on growing your network and career in Web3, and a strategic roadmap for success with any professional endeavor you take on.
Ashley & Danielle invited Kelsey Cole onto the show for her second appearance on From The Blockchain. She joined the crew in studio during NFT.NYC last November and joins again to bring tremendous knowledge and insight on how to grow your Web3 career.
Kelsey has an incredible track record and encourages the listeners to follow her on her LinkedIn and Twitter. She engages in productive conversations there daily.
Kelsey walks through her myriad of experiences such as working with Boss Beauties to form and nurture key partnerships, to helping Web3 brands build successful marketing campaigns, to breaking down how a DAO may end up competing with some of the largest consumer goods companies in the world.
Here are some actionable insights she brings for listeners to consider how they can excel in their professional careers in Web3 . . .
· Find advisors and people with more experience then yourself to learn from and grow
· Lead with your heart and not just your mind or track record
· Don’t be afraid to invest your time instead of your money especially when you are young and just starting out
· Know when to make your ask and consider it a dance instead of an attack
· Focus on giving instead of taking
· Be patient as you build. It takes time to build credibility and a good garden takes time to grow
· Do your homework and dive deep before taking action
LINKS:
Kelsey’s LinkedIn
Kelsey’s Twitter
Cathy Hackl’s LinkedIn
MVM Inc.
Boss Beauties
United Nations
gmgn supply co.
As more consumers use various blockchains and become familiar with the space, businesses are looking to NFTs as another marketing channel. Avery Akkineni, President of VaynerNFT, is building the bridge for companies to join Web3. Avery joined Gary Vaynerchuk’s team in 2018 from Google to help grow VaynerMedia in the Asia Pacific region and is now the President of VaynerNFT.
Like any type of marketing, NFT branding/community building has evolved and will continue to evolve. We cover a broad range of topics from how brands plan to leverage the utility of NFTs to how a digital wallet can be a form of self-expression online. Avery chats about her experiences working with brands, like Pepsi, US Open, and Budweiser, to incorporate NFTs into their marketing efforts. The impact of NFT utility will be critical, especially for the world of marketing with big brands. Whether you work at a large corporation or own a small business, this is a great episode to start learning about NFT branding and Web3 marketing.
If you are a new comer to Web3 and NFTs, check out One37pm for accessible, easy to understand information to learn the basics.
Be sure to check out GaryVee, VeeFriends, & VeeCon to learn more about this blue chip project closely connected to VaynerNFT and absolutely worth your attention.
Resources
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Learn more about One37pm
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Jay has four key areas he focuses on in his life. Listen to hear all four but many of them have an awesome connection to the blockchain. Jay is an avid investor in technology and sees the blockchain as an essential component to growth in our world. Blockchain technology can change the way we think about health, tech, and beyond. Jay Rosenzweig believes the technology has the power to build better teams and as an advisor for tech startups, Jay brings phenomenal expertise in acquiring equitable talent for the businesses he serves. He also has a passion about onboarding women in tech. Check out this rich conversation about the opportunity on the blockchain and listen to wide ranging topics from the demographic represented on the blockchain to how to support the right companies and projects in Web3.
As the CEO of Rosenzweig & Company, Jay Rosenzweig is passionate about diversity and human rights in technology and investments.
What’s next for Jay Rosenzweig?
Why does this man fight for women in the Web3 space? . . . Listen to the end to find out!
Resources
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Learn more about Rosenzweig & Company
Check out his report mentioned on the show
Check out the diversity tab on Jay’s website
Additional Resources
Raoul Wallenberg Centre for Human Rights
Irwin Cotler
Nelson Mandela
Black North
Pandemic of Love
When We Band Together
CryptoSlam!
Feet And Eyes Guys
Boss Beauties
David Bianchi’s “I Can’t Breathe”
Mark Cuban
What does it mean to be an NFT owner in an NFT community?
Rick, the co-founder of Dapper Dinos, breaks down the benefits of NFT ownership and the significance of community for projects. As a leader of a popular project, Rick talks about building their customer experience through direct ownership privileges like breeding and voting. For instance, Dapper Dino token holders can participate in the breeding process, which works to create an original NFT with distinct attributes on the blockchain.
Rick is the co-founder of Dapper Dinos, which supports STEM education among other causes.
Resources
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Learn more about Dapper Dinos
Art is an extension of culture—digital art is not excluded. We’re seeing Web3 as a platform not just for digital art, but also education, connection, and world change. There is opportunity to revolutionize the way we train the next generation to think and experience the world. And that’s all starting with the metaverse. Join Maliha Abidi, the founder of Women Rise, in a discussion about NFT cultural representation and diversity.
Maliha Abidi founded the Women Rise NFT project. As a lifelong artist and immigrant from Pakistan, cultural representation is a pillar of Maliha’s artwork.
Resources
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Learn more about Women Rise
Switching things up on this episode. This time Ashley “Bored Becky” had the opportunity to be a guest a speaker on Pili Yarusi’s podcast called Multifamily Live. Pili Yarusi is also a realtor with an interest in NFTs. So, naturally she and Ashley have a lot to talk about. Check out this light-hearted conversation between two friends who are passionate about elevating women in their field.
Pili Yarusi hosts the Multifamily Live podcast. With a background in real estate, she is intrigued by the possibilities for NFTs and property.
Resources
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Learn more about Multifamily Live
On today's episode, listen in as "Bored Becky" talks to Kent Charugundla about how traditional art is making it's way into the NFT space.
Kent has an amazing background in technology, and has a love for fine art resulting in his decision to merge the two. Join us as we dive deeper into Kent's project, the importance of traditional art becoming a part of the NFT space, and paving the way for many artists to join this growing medium.
Resources
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Check out the Lightning Art Project website
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With 25 years of experience in tech, Peg Samuel has watched Web 1.0 blossom into the decentralized, unbanked state of “Web 3.0”. She jumped into crypto in 2015 not really knowing what to expect. Now she runs an NFT collection with a team of brands like Saucony. Listen in as Peg discusses the opportunities for marketing and NFTs with brand partnerships and NFT utility.
Peg co-runs Fierce Studios and speaks about Web 3.0 whenever she gets the chance.
Resources
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Learn more about out the CryptoKitties and CryptoPunks projects
Big announcement from World of Women project
Additional NFT resources
Decentraland
Dogecoin
Sandbox
Cryptovoxels
OpenSea
Crypto is changing the world. And the 18-year-old Miss Teen Crypto is telling the world about it. As traditional banking becomes passé, Miss Teen Crypto is on a mission to educate the next generation about cryptocurrency. She has a great pulse on the state of crypto and how it’s being used around the world. If you’re a newbie to cryptocurrency and want to learn more, you need to listen and follow Miss Teen Crypto.
Miss Teen Crypto is an NFT influencer on a mission to educate the masses about crypto and NFTs.
Resources
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Connect with Miss Teen Crypto on YouTube, Twitter, TikTok, and Telegram
Additional Resources
Learn more about the NFT NYC event
Get started on Discord
Create an account for Telegram
Trade like a pro on Immutable X
Search for collectibles on TokenTrove
Find your favorite brands on WAX
Check out Twerky Club
Understanding Defi (Decentralized Finance) can be a little confusing and overwhelming. On this weeks episode Ashley “Bored Becky” and Danielle “NFT Ignition” discuss all things Defi. Learn where to find opportunities, trading platforms available, and how to avoid fraudulent projects from the blockchain.
Resources
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Defi platform https://zapper.fi/
Take the Green Pill
What is a digital wallet? Where should I store my seed phrase? Protect your crypto balance and watch out for scams. On this episode of From the Blockchain, Ashley “Bored Becky” and Danielle “NFT Ignition” share some best practices for token purchases and how to protect your digital assets from hackers. Learn which digital wallets, hard wallets, and third-party vendors you can use to safely purchase and transfer cryptocurrency. Prevent being hacked with these tips From the Blockchain.
Resources
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What is blockchain? How do you buy a NFT? Listen in as hosts Ashley “Bored Becky” and Danielle “NFTIgnition” define topics like blockchain, Etherscan, gas, minting, and other NFT language. If you’re new to NFTs, this is a great place to get started.
Resources
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Join your hosts Ashley “Bored Becky” and Danielle “NFT Ignition” from the first all-female avatar NFT project called Fame Lady Squad. This episode is part two of an introductory series recorded in New York at the NFT NYC event. Learn how these women were introduced to NFTs and their current involvement in this light-hearted interview with moderator Stephen Rosenthal.
Resources
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This two-part episode recorded at NFT NYC introduces your co-hosts Ashley “Bored Becky” and Danielle “NFT Ignition” from Fame Lady Squad. These leaders of the first generative all-female avatar project explain how they got started with NFTs and how they came to position of leadership for Fame Lady Squad. While the space is still very new, “Bored Becky” and “NFT Ignition” are on a mission to invite more women to participate in NFTs. Starting with this podcast. If you’re interested in getting involved or supporting female empowerment in NFTs, you’re going to want to check this out!
Resources
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There’s some major buzz about NFTs and it’s got people asking lots of questions. Your co-hosts Ashley and Danielle “NFTIgnition” are leaders of a community led NFT project that showcases and empowers women to participate in the NFT space. This episode introduces some NFT basics and the Fame Lady Squad community project.
From the Blockchain is brought to you by Fame Lady Squad, an all-female avatar NFT project.
Resources
To learn more about Fame Lady Squad and our NFT project, visit our website.
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Follow Ashley "Bored Becky" on Twitter
Follow Danielle “NFTIgnition” on Twitter