#Pricing_Heroes by Competera: Recent Episodes
Competera
As 2022 appears to be full of challenges, we decided to set up a mission to provide recognition to pricing heroes and tell more about the people driving their company’s bottom line metrics, therefore, the industry by launching a #Pricing_Heroes podcast.Pricing Heroes is a series of thought leadership interviews with retail experts where we discuss challenges, prospects and insights into the industry.
In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his background at the intersection of business and IT shaped his approach to pricing, and explains why effective pricing depends not only on strategy and systems, but also on governance, data quality, change management, and execution discipline.
Key Topics:
- Why pricing remains one of the most underestimated profit levers in business
- How pricing complexity builds through exceptions, special cases, and unmanaged discounting
- Building pricing strategies that reflect company values while reducing unnecessary complexity
- Why pricing initiatives often break down after the design phase
- How to build centralized pricing capabilities through diagnosis, executive alignment, and early prototypes
- What value-based pricing requires beyond PowerPoint frameworks and theoretical value maps
- Where AI pricing delivers value today, and why human oversight remains essential
Recommended Resources:
- Books by Hermann Simon
- Impact Pricing by Mark Stiving
- Professional Pricing Society
- European Pricing Platform
- Pricing clubs and peer communities for pricing professionals
Connect with Andreas Stauber on LinkedIn.
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.
In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advisor to blue-chip companies and private equity investors, and the author of more than 20 books. He joins us to discuss his latest, Revenue Growth Management: How to Capture Hidden Value in FMCG and Retail, a practical playbook for commercial teams navigating price, promotions, mix, and trade terms in an increasingly complex retail landscape.
Key Topics:
- Why pricing alone is no longer sufficient, and how the shift to revenue growth management changes the way commercial teams operate
- The five core RGM levers — pricing, promotions, mix, trade terms, and innovation — and how to manage them as a coordinated system
- How the most successful retailers are building cross-functional RGM teams that span finance, category, sales, and marketing
- The gap between data-driven ambition and month-end firefighting, and what it takes to close it
- AI as a force multiplier in RGM: where it works, where it's being misapplied, and how to identify the highest-value use cases
- The Novus case study: how Ukraine's leading retailer used Competera's AI pricing platform to achieve a 6.7% profit uplift amid wartime volatility
- A preview of Danilo's upcoming book on AI pricing, including build vs. buy decisions and change management for pricing software rollouts
Recommended Resources:
- Ten Rules of Highly Effective Pricing by Danilo Zatta
- The Pricing Model Revolution by Danilo Zatta
- Pricing Decoded by Danilo Zatta
- Impact Pricing podcast by Mark Stiving
- The Price Point newsletter (via Danilo's LinkedIn)
Connect with Danilo Zatta on LinkedIn.
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.
In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pricing in retail. Today, he revisits those predictions, assesses how the space has evolved, and shares what's coming next — from autonomous pricing decisions to four-dimensional optimisation models and algorithmic trading-style speed.
Key Topics:
- How AI adoption in retail pricing has accelerated since 2024, and why CIOs are now advocating for it rather than resisting it
- Why contextual AI pricing is not for every retailer, and how to assess if it's right for your business
- How advanced AI pricing algorithms use model routing to orchestrate multiple AI models to achieve holistic pricing outcomes
- Whether AI is necessary for velocity ratio index (VRI) and lifecycle sell-through rate optimisation for seasonal inventory
- Why some overstock problems are demand problems, not pricing problems
- How macroeconomic volatility is making pricing resemble algorithmic trading
Connect with Alex Halkin on LinkedIn.
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.
In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing experts to share their perspectives on the forces they believed would shape pricing throughout the year ahead.
Now, as 2025 comes to a close, those predictions read less like forecasts and more like a reflection of the realities pricing teams have spent the year navigating. From tariffs and inflation pressures to the rapid adoption of AI, growing scrutiny of algorithmic pricing, and the ongoing evolution of pricing organizations, this episode offers a valuable opportunity to reflect on what held up, what proved more complex in practice, and what pricing leaders can take forward into 2026.
Rather than revisiting predictions in hindsight, this conversation captures how experienced practitioners were thinking about pricing at the start of the year — and why many of those perspectives remain highly relevant today.
Featured Experts:
🎙️ Stephan Liozu – Chief Value Officer, Zilliant
🎙️ Per Sjöfors – Author of The Price Whisperer
🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transformation
🎙️ Ayon Bhattacharyya – Founder & CEO, Biz Growth Spurt
🎙️ Markus Husemann-Kopetzky – Founder, Price Management Institute
🎙️ Danilo Zatta – Pricing Advisor, Author of The 10 Rules of Highly Effective Pricing
🎙️ Maciej Kraus – Managing Partner, Movens Capital, Author of The Future of Pricing
🎙️ Tim J. Smith – CEO, Wiglaf Pricing & Adjunct Professor, DePaul University
🎙️ Alex Halkin – Founder & CEO, Competera
Key Topics:
- How tariffs, trade policy, and inflation reshaped pricing decisions in 2025
- The shift from AI experimentation to practical adoption in pricing teams
- Why algorithmic and dynamic pricing drew public and regulatory scrutiny
- The growing importance of data foundations and pricing governance
- How value-based pricing gained relevance in a more price-sensitive environment
- Why competing on price alone continues to erode margins and trust
- The evolving role of pricing teams as part of broader revenue intelligence functions
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.
In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel’s, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.
Key Topics:
- How pricing bridges finance, brand identity, and consumer perception
- Working “from shelf price backwards” when retailers control the final price
- Building global frameworks that balance guardrails with local flexibility
- How values-led brands can price confidently and maintain integrity
- Moving beyond cost-plus: creating structure and discipline around discounting
- When smaller businesses should invest in pricing talent, data, and tools
- The ethics of AI pricing and how transparency builds consumer trust
Recommended Resources:
- Predictably Irrational by Dan Ariely
- Works of Rory Sutherland and Mark Ritson
Connect with Caroline Cookson on LinkedIn.
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.
In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She shares her journey from systems engineering and telecom pricing to leading one of Europe’s most advanced retail pricing organizations, building automation, managing elasticity, and balancing autonomy with control through her “freedom within a framework” philosophy.
Key Topics:
- How a background in technology shaped Pooja’s approach to scalable, automated pricing
- Building Zooplus’s pricing team and evolving from manual to machine-learning models
- Segmenting assortments and applying differentiated strategies across 20 European markets
- Managing competing priorities between pricing, promotions, and sales operations
- Leadership lessons: earning trust, aligning cross-functional teams, and empowering autonomy
- Why elasticity and channel-based pricing can transform traffic and price perception
- The future of e-commerce and AI as the next major disruption in retail pricing
Recommended Resources:
- Thought leaders Pooja follows: Fabian Uhrich, Danilo Zatta, and Chris Herbert
- EPP (European Pricing Platform) events and conferences
Connect with Pooja Gerera on LinkedIn.
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.
In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie shares her journey from foodservice into retail pricing leadership and reflects on what it means to balance precision and speed, manage promotions and customer perception, and lead pricing in an era of public scrutiny.
Key Topics:
- Lessons from transitioning between B2B foodservice and large-scale retail
- How to manage complexity when in-store price execution depends on labor
- The decline of coupon culture and the challenge of generational shifts in value perception
- Why framing conversations in customer-centric terms builds credibility and influence internally
- Electronic shelf labels and AI — opportunities, risks, and why data protection is essential
- How litigation and regulation are likely to reshape fairness standards and reference pricing practices
Recommended Resources:
- Player Piano by Kurt Vonnegut
- Dombey and Son by Charles Dickens
- Predictably Irrational by Dan Ariely
Connect with Barrie Carmel:
LinkedIn: https://www.linkedin.com/in/barrie-carmel-6227284/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles at Kohl’s, JCPenney, Fossil Group, Office Depot, SuperValu, and Advance Auto Parts. Lee shares his journey from merchant at Best Buy to becoming a pricing leader responsible for more than $700 million in incremental sales and margin improvements. He explains what it takes to build credibility with merchants, lead organizational change, and lay the right foundations before investing in technology.
Key Topics:
- Transitioning from merchandising to pricing leadership
- Competing with Amazon by pricing to value, not just price
- Building pricing maturity at Kohl’s and winning buy-in for a new discipline
- Why persuasion, influence, and small wins drive change management success
- How to structure promotions and discounts as strategic resources
- The foundations required for AI pricing — data, governance, and clear strategy
- Why courage, collaboration, and transparency define great pricing leaders
Recommended Resources:
- The Pricing Roadmap by Ulrik Lehrskov-Schmidt
- ChiefPricingOfficer.com
Connect with Lee Mackedanz:
LinkedIn: https://www.linkedin.com/in/leemackedanz-mba/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we speak with Jayadeep Shitole, Principal Data Scientist of Applied AI and Machine Learning at Walmart Global Tech. With over a decade of experience building large-scale pricing and forecasting systems, Jayadeep shares expert insights on how retailers can implement AI-powered pricing strategies that are dynamic, transparent, and aligned with real business goals.
We cover:
- The shift from static to dynamic pricing algorithms
- A practical 4-step framework for AI pricing implementation
- How demand forecasting and pricing optimization work hand-in-hand
- Strategies for building trust in AI pricing systems
- How to use AI to respond to tariffs, economic shifts, and supply chain disruptions
- What’s next in retail AI—from real-time optimization to decision intelligence
Whether you're a pricing analyst, retail data scientist, or commercial leader, this episode offers actionable advice on how to future-proof your pricing strategy with AI. Subscribe to Pricing Heroes — the go-to podcast for pricing professionals driving innovation in retail.
Connect with Jayadeep ShitoleLinkedIn: https://www.linkedin.com/in/jayadeepshitole/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping launch Lidl’s U.S. pricing strategy to leading Rite Aid’s pricing transformation during its emergence from bankruptcy. He explains how pricing can serve as the conscience of the organization, and what it takes to build scalable architecture, align cross-functional teams, and drive pricing decisions under pressure.
Key Topics:
- Developing Lidl’s U.S. assortment and pricing from the ground up
- Launching Bowl & Basket and Paperbird at Wakefern, and using pricing to scale private-label growth
- Designing a KVI- and promotional role–based pricing architecture to improve CPI and RPI scores
- Implementing localized pricing zones across 60+ ShopRite stores, accounting for customer, competitor, and ownership differences
- Leading Rite Aid’s pricing reset post-bankruptcy: reassessing optimization logic, category roles, and competitive intelligence
- Why pricing must balance art and science—and how to communicate pricing decisions across functions
- Trends in ESLs, dynamic pricing, and why personalization should come with transparency and trust
Recommended Resources:
- Trade journals: Drug Store News, Progressive Grocer, Supermarket News
- NRF Big Show
- Business journals: The Wall Street Journal
Connect with Seth Nieman:
LinkedIn: https://www.linkedin.com/in/seth-nieman/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing to VP, and how she helped flaconi evolve from manual pricing processes to AI-powered optimization. She explains what makes pricing in luxury beauty so complex, how flaconi balances speed with strategic control, and why pricing teams are uniquely positioned to drive commercial transformation.
Key Topics:
- Career development across pricing and commercial functions
- Building pricing maturity — from spreadsheets to scalable systems
- Balancing pricing agility with brand integrity in beauty retail
- Experimentation, cross-functional collaboration, and internal advocacy
- How WeCommerce culture fuels pricing and team growth
Recommended Resources:
- Predictably Irrational by Dan Ariely
Connect with Corina Manea:
- LinkedIn: https://www.linkedin.com/in/corina-manea-831b9493/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies advised, Per shares his unique approach to pricing, grounded in behavioral economics, AI-driven insights, and deep market research.
We discuss the true impact of tariffs on pricing strategies, the psychological thresholds that influence customer behavior, and why most companies dramatically underestimate how their market perceives value. Per also explains how to avoid the common mistake of adding “tariff surcharges,” how to communicate price increases transparently, and how pricing teams can build resilience in times of uncertainty.
Key Topics:
- Why tariffs don’t affect willingness to pay — and what companies must do instead
- Identifying psychological “price walls” to avoid costly volume loss
- Communicating price increases with transparency and value framing
- The risks of gut-feel pricing and the ethical dilemma of margin padding
- Using behavioral economics to guide modern, data-informed pricing decisions
Recommended Resources:
- The Price Whisperer: A Holistic Approach to Pricing Power by Per Sjöfors
- Thinking, Fast and Slow by Daniel Kahneman
- Misbehaving by Richard Thaler
- Nudge by Richard Thaler and Cass Sunstein
- Predictably Irrational by Dan Ariely
Connect with Per Sjöfors:
- LinkedIn: https://www.linkedin.com/in/persjofors/
- Website: https://sjofors.com/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy, including stints at Sam’s Club, Circuit City, ALDI, PetSmart, FullBeauty Brands, and Cabela’s. He delves into why merchandising and pricing teams must work in tandem, how to balance short-term margin gains with long-term brand health, and where AI-driven dynamic pricing can either strengthen or undermine customer trust.
Key Topics:
- Blending creativity and data to drive merchandising success
- The intersection of pricing, forecasting, and inventory management
- Why tightly integrated merchandising and pricing functions matter
- Navigating price changes in volatile markets without alienating customers
- Using AI responsibly to optimize prices and maintain brand integrity
Recommended Resources:
- The Indicator by Planet Money
- Artificial Intelligence: A Guide for Thinking Humans by Melanie Mitchell
Connect with Josh Pollack:
- LinkedIn: https://www.linkedin.com/in/joshua-pollack-81980a1/
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
How will AI, inflation, and shifting market dynamics impact pricing in 2025?
In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.
Featured Experts:
🎙️ Stephan Liozu – Chief Value Officer, Zilliant
🎙️ Per Sjöfors – Author of The Price Whisperer
🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transformation
🎙️ Ayon Bhattacharyya – Founder & CEO, Biz Growth Spurt
🎙️ Markus Husemann-Kopetzky – Founder, Price Management Institute
🎙️ Danilo Zatta – Pricing Advisor, Author of The 10 Rules of Highly Effective Pricing
🎙️ Maciej Kraus – Managing Partner, Movens Capital, Author of The Future of Pricing
🎙️ Tim J. Smith – CEO, Wiglaf Pricing & Adjunct Professor, DePaul University
🎙️ Alex Halkin – Founder & CEO, Competera
What We Cover:
✅ The game-changing role of AI in pricing strategies
✅ Why data-driven decision-making will be the new competitive advantage
✅ How trade policies and inflation will force pricing shifts
✅ The growing impact of hyper-personalization & marketplace pricing
✅ The real risks of price wars & unethical AI
Whether you’re a pricing professional, retail leader, or industry strategist, this episode is packed with insights to help you navigate pricing in 2025.
🔊 Listen now and stay ahead of the curve!
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communication. As a senior research fellow, university lecturer, and advisor with more than a decade of experience in management and consulting roles, including over five years at Amazon as a senior manager of pricing and business analytics, Markus brings unique insights from both academic and practical perspectives. Some of you may know him as the author of the Handbook on Psychology of Pricing.
We invited him to discuss his latest report: “Data-based decision-making in retail & e-commerce,” which compiles actionable insights from a survey of more than 200 retail executives.
Recommended Resources
For pricing professionals looking to deepen their knowledge, Markus recommends:
- Getting Price Right by Gerald Smith
- The Expert Guide to Retail Pricing by Kiran Gange
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession and offers valuable insights for both newcomers and seasoned professionals in the field.
Sheetal recommends several resources for those interested in pricing:
- The 10 Rules of Highly Effective Pricing by Danilo Zatta
- Price Model Revolution by Danilo Zatta
Get in touch with us
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
For more information about AI pricing solutions, visit Competera.ai.
Send us a text
In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps companies generate more profit for their development and growth. He is also a guest lecturer at the Stanford Graduate School of Business and the author of three books, including "The Future of Pricing: A Guide to the Next 10 Years of AI" and his forthcoming book, "Pricing Decoded: How Leading Pricing Practitioners Manage Practice to Boost Profits." Maciej is also one of the longest-serving members of Competera's advisory board.
Recommended Resources
Maciej recommends several resources for those looking to deepen their pricing knowledge:
- Value-Based Pricing by Stefan Liozu
- The Strategy and Tactics of Pricing by Thomas Nagle
- Mark Stiving's Impact Pricing Podcast
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Send us a text
In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growth. Melina is also the author of three insightful books, including The Truth About Pricing, which is the focus of our discussion for this episode. With a background in marketing and brand strategy and a master's degree in behavioral economics, Melina brings a unique perspective on how businesses can leverage behavioral science to enhance their pricing strategies.
Recommended Resources
- The Brainy Business podcast
- Using Behavioral Science by Nancy Harhut
- Mixed Signals by Uwe Gneezy
Connect with Melina
To learn more about Melina Palmer and her work, visit her website at TheBrainyBusiness.com, where you can find her books, podcast episodes, and information about consulting services. You can also connect with her on LinkedIn or on other social media platforms as @TheBrainyBiz on Twitter, Instagram and YouTube.
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.
In this episode, Ayon shares his experience working with brands to boost their pricing power and communicate value more effectively. He offers actionable strategies for navigating B2B pricing complexities, from understanding customer segments to utilizing data-driven methods for optimal pricing.
Resource Mentioned in Episode:
Ayon’s LinkedIn article mentioned during the episode: “Taking a structured, value-based approach to monetisation is the key to profitable growth”
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research.
In this episode, Alex discusses the shift he's seeing towards AI-powered price optimization in retail, highlights the differences in AI capabilities currently being deployed in real-world scenarios, explains why retailers should trust AI to empower their pricing teams, and provides helpful tips for retailers trying to determine if AI pricing is right for them and what they can do to prepare for the adoption of AI tools.
Report: Future of Pricing: How AI is Transforming Retail Pricing
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, and the author of four books on pricing, including Pricing Done Right and Pricing Strategy. Those of you who are active on LinkedIn may know him as the brains behind the Pricing Spine-o-meter.
Tim dives into evaluating pricing teams, explains why technology alone can’t tackle today's most pressing pricing challenges, and explores the positive role pricing can have on public perception and social equity. Tune in to learn how you can take your pricing strategies to the next level.
Check out these resources:
- Pricing Strategy (book)
- Pricing Done Right (book)
- Wiglaf Pricing Missives (Pricing Spine-o-meter on LinkedIn)
- Certified Pricing Professional (CPP)
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricing, working for prominent global brands, including YellowPages, Mitsubishi and General Motors.
In this episode, Karan discusses his professional journey as a pricing professional who's worked across several industries and facing some of the toughest challenges one might face in the field, including a global financial crisis and digital transformation in print advertising. In sharing his story, Karan provides practical insights for pricing professionals and businesses interesting in using their pricing capabilities to drive outcome-oriented innovation within their organizations.
Links to resources mentioned in the show:
- The Strategy and Tactics of Pricing 6th Edition by Thomas T. Nagle and Georg Müller
- Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini
- Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean by Karen Berman and Joe Knight
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the value of sustainable pricing and helping executives transform go-to-market strategies to have a sustainable impact.
Links to Resources Mentioned in Episode:
- PricingForThePlanet, Sustainability Monetization and Pricing
- MPS Certification: Monetizing & Pricing Sustainability by PricingForThePlanet
- NYU Stern Center for Sustainable Business - NYU Stern
- True Price Foundation – We create standards for the adoption of True Prices
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth.
Dan is also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offlineand, his most recent work, The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits.
Watch the Pay per laugh video on YouTube.
Follow Danilo Zatta on LinkedInand checkout his website: danilozatta.com.
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024.
In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming human resistance to change, adapting to competitive pricing pressures, and the complexity of using pricing as a "controllable lever" in retail.
Follow Oliver Banks on LinkedIn.
Pre-Order Driving Retail Transformation: How to Navigate Disruption and Change today at Amazon.
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson.
Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world.
Discover how his childhood fascination with pricing at his parents' gas station ignited a passion that led him straight into this exciting field.
From legacy approaches to cutting-edge AI solutions, Johan's insights will captivate and inspire you to unravel the mysteries behind setting the perfect price tags, making this episode a must-listen for anyone intrigued by the art and science of pricing in retail.
Follow Johan Karlsson on LinkedIn.
Get Ready for the Future Of Pricing with our A-Z Guide.
More interviews with retail pricing expertsare here.
Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers.
Tap 'Play' to discover how the approach of retail (and not only) pricing evolved over the last decade and what is 'the new generation of pricing consultancy'.
Follow Zen Ore on LinkedIn.
Check out ML-Driven Smart Promo Management by Competera.
More interviews with retail pricing expertsare here.
Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail.
Listen to find out the Three Key FMCG Trends That Impact Pricing explained by James Tenser.
Follow James Tenser on LinkedIn.
Check out ML-Driven Smart Promo Management by Competera.
More interviews with retail pricing expertsare here.
Our today's guest is Stephan M. Liozu.
Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
Dive deeper into the details of Change Management and Pricing Tacticsexplained by Stephan M. Liozu.
Follow Stephan M. Liozu on LinkedIn.
Check out ML-Driven Smart Promo Management by Competera.
More interviews with retail pricing expertsare here.
Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norway). Ex Implementation Manager Lead at IBM.
Check out the main patterns and strategies home retail is introducing amid rising inflation to keep customers sentiment high and secure margins.
Follow Juan Díez Barrientos on LinkedIn.
Check out ML-Driven Smart Promo Management by Competera.
More interviews with retail pricing expertsare here.
Our today's guest is Dr. Yola Engler - Lead Group Pricing at Signa Sports United based in Berlin.
SIGNA Sports United is an NYSE (New York Stock Exchange) listed specialist online sports retail company based in Berlin, Germany. They own companies and brands in various sports, including bike, tennis, outdoor, and team sports.
Dive deeper into the best pricing strategies to go through the surging inflation, wise promo management, and the future of pricing explained by Dr. Engler.
Follow Dr. Yola Engler on LinkedIn.
Check out ML-Driven Smart Promo Management by Competera.
More interviews with retail pricing expertsare here.
Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets.
Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success.----------Dr Markus Husemann-Kopetzky's LinkedIn: https://www.linkedin.com/in/dr-markus-husemann-kopetzky/
Subscribe to the weekly newsletter "Pricing Nuggets" by Dr Markus Husemann-Kopetzky:https://pricingnuggets.com/
Book by Dr Markus Husemann-Kopetzky:
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to knowCheck out our website https://competera.net/ and pricing solutions to supercharge your retail business.More interviews with retail pricing experts are here.