EDUCATED EMPOWERED INSPIRED: Recent Episodes
Shelly Niehaus
Have you ever been asked to do the one thing you dreaded most?
Often we find ourselves stuck at a crossroads. The place in our journey when we realize that the old way of doing things is no longer working.
Learning to pivot brings freedom in life and business. When life provided the opportunity, I left corporate america to start my first business in 2004 while raising my twins.
In 2021,we left the only life we had ever known and moved across the country to start over. There were more questions than answers and the road ahead was unclear. We decided to let faith not fear be our compass! Today we are building the life of our dreams.
With my background in marketing and a decade in the photography industry, I know how to help entrepreneurs shine online and share their talents with the world. The opportunity to rebuild my business allowed me to transition into a role as business coach and personal brand strategist.
Join us here where we share simple strategies to get you unstuck in life and business and on your way to living the life you've been dreaming of.
I am your host, Shelly Niehaus and this is the Educated Empowered Inspired podcast.
Before Your Parent's Dementia Diagnosis: 4 Things Every Family Must Do NOW (From a Daughter Who's Lived It)
If you have a parent over 70, this episode could save your family $35,000, a year of your life, and the kind of stress that breaks marriages and fractures families.
After four years of navigating dementia caregiving for multiple family members — including her mother-in-law with Alzheimer's, her father-in-law with vascular dementia, and now signs in her own family — Shelly Niehaus is sharing the proactive caregiving roadmap she wishes someone had handed her family before "the phone call."
This is the episode every adult child with an aging parent needs to hear — before a dementia diagnosis lands in your lap.
Most dementia and caregiving resources are built for families already in crisis. This one is different. This one is for the daughter, son, or spouse who has felt the flutter in their stomach but doesn't know where to start. The one quietly watching. The one quietly worrying. The one who doesn't have a plan — yet.
In this deeply personal episode, Shelly walks you through the 4 areas of dementia caregiving you cannot avoid — and how to start on every single one of them today, without a diagnosis, without a family meeting, and without anyone in your family agreeing that something is wrong.
In this episode, you'll learn:
- The Sunday phone call that changed everything: "How long do I pack for?" "I have no idea."
- Why the families who struggle most aren't the ones who don't love enough — they're the ones without a plan
- AREA 1 — Legal: Why the window to put Power of Attorney documents in place is open RIGHT NOW, and closes the moment your loved one loses capacity (and why a notarized POA is NOT the same as a complete POA)
- AREA 2 — Medical: Why you have to ask for a cognitive evaluation by name — and why your parent's primary care doctor probably won't bring it up
- AREA 3 — Financial: The slow unraveling nobody is watching, and the early sign of cognitive decline most families completely miss
- AREA 4 — Safety & Logistics: The conversations nobody wants to have (driving, firearms, home safety) and why naming a family quarterback BEFORE the crisis matters more than almost anything else
- The legal mistake that cost Mark and Shelly a year of their lives untangling frozen accounts and inaccessible Social Security
- The $35,000 air ambulance that could have been avoided with one earlier conversation
- The Truth About Watching: the 3am wake-ups, the fear, the dread, the grief that starts where the worry starts
- "I can't do round three. I don't have it in me." — and why Shelly is doing it anyway
- The one question that determines whether your family walks through this season with peace or chaos
📋 GET THE FREE DEMENTIA CAREGIVING READINESS GUIDEMark and Shelly built the Dementia Caregiving Readiness Guide so YOUR family doesn't have to learn this the hard way. It's the roadmap they wish someone had handed them six years ago — 15 steps across all 4 areas, in the order you actually need them. Plain language. Exactly what to do, what to ask, and who to call.
If you take ONE action this week, let it be this.
👉 Download free at: resources.fortivuscares.com/guide
Whether you're in the thick of caregiving or just starting to feel that flutter — this guide is for you. Share it with your siblings. Share it with a friend whose parents are aging. Someone in your world needs this right now.
Your assignment this week:
Pick the area that made your stomach drop while you were listening. The one you've been quietly avoiding. The one you've been telling yourself you'll get to someday.
Take ONE action this week:
- Make the phone call
- Pull out the document you've never actually read
- Schedule the appointment
- Ask the question
If you don't know where to start, start with legal. Before that window closes.
Mentioned in this episode:
📋 The Dementia Caregiving Readiness Guide (FREE) — The roadmap Mark and I wish someone had handed us before that phone call. 15 steps across 4 areas, in the order you actually need them. Plain language. Exactly what to do and what to ask.
👉 Grab it at resources.fortivuscares.com/guide
🙏 The Rooted Gathering — A free weekly prayer call for women in midlife. Tuesday mornings, 8am MT, 30 minutes on Zoom. The community that carried me through this year. Always room for one more. Sign up at midlifemadesimplepodcast.com
📱 Follow Shelly on Instagram: @shellyniehaus — where I'm documenting all of it openly: caregiving, building Fortivus, the next chapter
🏢 Learn more about Fortivus — the work Mark and I are building to help families navigate dementia caregiving — at fortivuscares.com
Thank you. For 185 episodes of showing up. For the messages. For the prayers. For trusting me with your time and your ears and your hearts.
You have truly changed my life.
God isn't finished with your story. And He isn't finished with mine either.
I'll see you soon. 🤍
— Shelly
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Friend, I want to talk to you about something that has carried me through the hardest year of my life — something that didn't exist three years ago, and something I almost didn't start because I was scared, tired, and a little bit hurt.
In this episode, I'm sharing the full story of how this podcast came to be — including the season I lost my voice trying to be strategic, the prompt from the Lord to come back to my roots, and the prayer call I didn't want to start that has now been carrying me for two and a half years.
This is the lesson midlife has taught me, and the one I want to leave you with: you don't find your community. You create it.
In this episode, I share:
- The behind-the-scenes story of my podcast — from Educated, Empowered, Inspired to Marketing Tips for Small Businesses to where we are today as Midlife Made Simple
- The moment I realized I had lost my voice trying to be "strategic"
- The fall morning the Lord nudged me to start a prayer call (and why I really, really didn't want to)
- What two and a half years of weekly prayer has actually looked like — and what we've prayed each other through
- Why God removes people from your life as preparation, not punishment
- The one question to ask yourself this week to start building your own community
- Why going first — and not waiting for reciprocation — is the move
The most quoted line from this episode:
"You don't find community. You create it."
One question to sit with this week:
What do I crave? A prayer group? A walking buddy? A monthly dinner with friends? A book club that actually talks about the book? Name it — and then take one small step this week to start building it.
Mentioned in this episode:
🙏 The Rooted Gathering — A free weekly prayer call for women in midlife. Every Tuesday at 8am MT / 9am CT on Zoom. 30 minutes. 15 minutes of praises and testimonies, 15 minutes of prayer requests. Come as you are — camera on or off. Grab the Zoom link at midlifemadesimplepodcast.com
📱 Follow Shelly on Instagram: @shellyniehaus — where I'm documenting the next chapter (caregiving, empty nesting, building Fortivus with Mark, and everything in between)
A quick note, friend: Midlife Made Simple is going on a summer pause after next week's episode. I'll share more next week — but I wanted you to know now so you're not caught off guard. The Rooted Gathering is how we keep this community going between seasons. I'd love for you to join us there.
Timestamps:
Approximate — adjust to your actual audio
- (00:00) Welcome to Midlife Made Simple
- (01:30) Why I had to take you back to the very beginning of this podcast
- (03:00) From Educated, Empowered, Inspired to losing my voice
- (06:00) The summer everything shifted — closing my business, empty nesting, losing Nancy
- (07:30) The back-porch prompt: come back to the beginning
- (09:00) The nudge I tried to ignore: starting a prayer call
- (11:30) The simple Facebook post and email that started it all
- (13:00) The text I got right before the first call (a God wink)
- (14:00) You don't find community — you create it
- (16:30) Why you shouldn't wait for reciprocation
- (18:00) Inside The Rooted Gathering: what 2.5 years of prayer has looked like
- (21:00) When God removes people, it's preparation, not punishment
- (24:00) If Jesus needed community, friend, so do we
- (25:30) The one question to ask yourself this week: What do I crave?
- (28:00) Your invitation to The Rooted Gathering
- (30:00) A heads-up about the summer pause
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
SummaryWhat if empty nesting isn’t just about loss… but about rediscovering yourself again?
In this deeply personal episode, Shelly reflects on her first full year as an empty nester after launching her twin boys to college—just days after losing her mother-in-law unexpectedly.
From grief and identity shifts to rebuilding rhythms, reconnecting in marriage, and navigating caregiving for aging parents, Shelly shares an honest look at what this season has really been like behind the scenes.
Using the framework of a tree—roots, trunk, and leaves—this episode offers encouragement for any woman walking through a major midlife transition and wondering who she is becoming on the other side.
If you’re navigating an empty nest, caregiving, or a season of change, this conversation will help you feel seen, grounded, and hopeful about what comes next.
Key Takeaways* What the first year of empty nesting actually feels like * Why grief and goodness often coexist in midlife transitions * The emotional impact of shifting identity after motherhood * How connection and community help carry us through change * Why God doesn’t waste transitions—even painful ones * A simple framework for navigating any midlife season: + Roots → inner healing and grief work + Trunk → connection and support + Leaves → joy, hobbies, and rediscovering yourself * The reminder that caregiving often replaces the space parenting once filled * How to identify what your soul needs most in this season
Resources & Links* Rooted Gathering Weekly Prayer Call * Follow Shelly on Instagram * Midlife Made Simple Website
Final ThoughtThe grief and the goodness can sit at the same table.
And sometimes the season that feels like an ending becomes the beginning of returning to yourself.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Have you ever followed every plan, hit every macro, finished every hard workout — and still felt completely disconnected from your own body? What if the missing piece isn't more discipline? What if it's learning to listen?
In this episode, I sit down with my personal nutrition and breathwork coach, Rebecca Stonhill, owner of EnVie Fitness Nutrition and Wellness in Meridian, Idaho. Rebecca left a 20-year corporate HR career to follow God's call to help women build strength, balance, and confidence from the inside out — and her faith-based approach has genuinely been the most transformative thing I've done in 2026.
What we cover:
- What "embodiment" actually means — and how to practice it practically
- The biggest nutrition mistakes midlife women make (food jail, all-or-nothing, and not eating enough)
- Why hitting 100g of protein daily and going 1% better beats every fad diet
- What faith-based breathwork actually looks like — prayer, worship music, and nervous system regulation
- How breathwork helped me fall back asleep in the middle of the night for the first time in years
- Why "when we feel, we can heal" changes everything
- Rebecca's free breathwork session offer in the Breathing Room
Rebecca's one takeaway: Stop white-knuckling life. What would it look like to take three minutes, breathe, and trust that God has something for you there?
Connect with Rebecca:
- Website: enviefitnessidaho.com
- Instagram: @meridianenvyfitness
- Facebook: Rebecca Amaral Stonhill
- Free Breathwork Session in the Breathing Room: Email rebecca@enviefitnessidaho.com
Join the Rooted Gathering — our free weekly prayer call for women navigating midlife. Every Tuesday on Zoom. Grab the link at midlifemadesimple.com/prayer.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Key Takeaways* Why midlife often brings an unexpected identity shift * The emotional weight of changing roles (empty nest, career shifts, caregiving) * How to navigate the fear of being a beginner again * The difference between your roles and your true identity * Why feeling “less needed” can quietly impact your sense of worth * How anchoring your identity in Christ brings stability in uncertain seasons * A simple, accessible starting point if your faith feels distant or unfamiliar * The reminder that you are not alone in what you’re feeling
Resources Mentioned Autumn’s Book: This Feels Like Home: Inspirations for Finding Peace* * Autumn’s Website: https://autumnschoeck.com * Autumn on Instagram: https://www.instagram.com/autumnschoeck * The Gospel of Luke (Bible) * The Chosen – available on Amazon Prime Video and Netflix
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
If you’ve been feeling stretched thin—holding everything together for everyone else—this conversation will meet you right where you are.
In this episode, I sit down with Kate Furnish to talk about the quiet exhaustion so many women in midlife carry. We explore what it really means to surrender, not as giving up, but as letting go of the pressure to do it all alone.
This conversation is a gentle invitation to stop waiting for life to calm down before you feel joy… and to start experiencing peace, presence, and support in the middle of your real, everyday life.
If you’ve been in a season of caregiving, transition, or just feeling overwhelmed, I hope this episode reminds you—you’re not alone, and you don’t have to carry it all.
What You’ll Learn:
- Why midlife can feel overwhelming (and why it’s not just you)
- The hidden beliefs driving burnout and over-functioning
- What “surrender” actually looks like in real life
- A simple daily practice to release control and ask for help
- How to experience joy in ordinary moments (not just ideal ones)
- The shift from giving everything → to receiving and living from overflow
Practical Takeaways:
- The “two-list” practice (what I’ll do / what I’ll release)
- Hand-on-heart + breath reset to calm your nervous system
- How to create micro-moments of joy throughout your day
- Permission to receive, rest, and feel without guilt
Resources:
- Kate Furnish — Joy Mastery Method
- Website: joymasterymethod.com
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In This Episode:
- How to explain your career break with confidence
- Where to start your job search (without overwhelm)
- Why networking matters more than applying online
- How to get clear on what you want in your next role
- Simple ways to take action and build momentum
Key Takeaway:
You don’t need to have it all figured out—you just need to take the next right step.
Guest:
Laura Neibauer, job search strategist helping women return to the workforce with clarity and confidence.
Laura Niebaur YouTube Channel
Laura Niebaur Website
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In This Episode:
Why returning to work feels emotionally heavy
Common mindset blocks (guilt, doubt, outside pressure)
The value of unpaid work and caregiving
Simple ways to begin rebuilding confidence
Key Takeaway:
Your time away still counts—and it matters more than you think.
Guest:
Laura Neibauer, job search strategist helping women return to the workforce with clarity and confidence.
Next Episode:
In Part 2, we get practical—how to start your job search and confidently talk about your career break.
Laura Niebaur YouTube Channel
Laura Niebaur Website
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
f you’ve ever felt like your brain is holding a never-ending to-do list—appointments, errands, returns, scheduling, bills, and all the small tasks that keep life moving—you’re not alone.
In this episode, Shelly shares a simple rhythm she’s used for years to manage the everyday “life admin” that often falls on women’s shoulders.
She calls it the Midlife Edit—a weekly rhythm that organizes admin tasks into three theme days so they stop taking up mental space all week long.
Right now Shelly’s life is especially full. Between helping care for a father-in-law with dementia, supporting her husband’s startup, running her own work, and launching this podcast, she’s needed systems that reduce decision fatigue and simplify the week.
This episode walks through the exact structure she uses.
Shelly shares:
• Why “life admin” creates so much mental load for women
• The simple rhythm that helps her stay organized without feeling overwhelmed
• How theme days increase efficiency and reduce decision fatigue
• The brain-dump system she uses to get tasks out of her head
• How one short planning session each week prevents Sunday night stress
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Becky shares practical ways women in midlife can begin exploring travel — even if getting on a plane isn’t possible right now. We talk about building confidence through small adventures, preparing your mind and body for new experiences, and Becky’s simple STAMP framework for designing travel that brings clarity, connection, and renewal.
If you’ve been feeling the pull for something new in this season of life, this episode will give you practical ways to start moving toward it.
In This Episode
Becky’s STAMP framework for intentional travel
Creative ways to make travel more affordable
Why travel supports brain health and cognitive vitality
How to build confidence through small “micro-adventures”
Simple ways to step outside your comfort zone today
Connect with Becky
Website: https://beckylivingston.com
Facebook Group: Vital Travel Journeys for Women 55+
Instagram: https://www.instagram.com/beckylivingston23/
Join my Simple Shifts newsletter for episode resources and encouragement for this season of life:
👉 midlifemadesimplepodcast.com
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Have you felt that quiet nudge in midlife — the sense that something needs to shift?
In Part 1 of this conversation, travel and life coach Becky Livingston shares how slow, intentional travel helped her navigate deep grief, rediscover her identity, and see her life with new perspective after the loss of her daughter.
We talk about solo travel, the power of changing your environment, and why midlife can be a season of renewal rather than decline.
This episode focuses on the why behind travel as a midlife reset.
Key Takeaways:
- How travel shifts perspective during grief and transition
- What “slow travel” really means
- Why stepping outside your comfort zone builds courage
- The role of connection in healing and reinvention
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In part two of this conversation with Drenda Thomas Richards, we move from awareness into possibility.
If part one helped you recognize the stories and beliefs that have shaped you, this episode is about what comes next — especially when faith, identity, or the path you thought you’d be on no longer fits.
Drenda shares her personal journey through faith transitions, redefining failure, and learning to trust herself again in midlife. We talk about grace, intuition, letting go of pressure, and how small, gentle steps can lead to real freedom and peace.
This conversation isn’t about fixing your life — it’s about giving yourself permission to move forward with honesty, faith, and compassion.
Key Takeaways:
- Navigating faith transitions and spiritual questioning in midlife
- Why failure is feedback — not a verdict on your worth
- Letting go of pressure, performance, and people-pleasing
- Giving yourself permission to change your mind
- Learning to trust your God-given intuition
- Why small steps matter more than big leaps
- The role of silence, grace, and rest in rediscovering yourself
- Moving forward without judgment or shame
Connect with Drenda:
- https://www.drendathomasrichards.com/
- Dare to Remember Book
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Have you ever stopped and thought, Why do I keep getting stuck in the same patterns?
Or wondered why midlife brings up so many questions about identity, confidence, and purpose?
In Part 1 of this two-part conversation, I’m joined by Drenda Thomas Richards, author of Dare to Remember, for an honest and eye-opening discussion about the stories we’ve been carrying since childhood — often without even realizing it.
We talk about how early messages from family, culture, church, and society quietly shape our beliefs, decisions, and fears in midlife. From feeling “too old” or “not qualified,” to staying quiet, playing small, or believing it’s too late — these stories can run the show unless we pause and name them.
This episode isn’t about fixing yourself.
It’s about awareness, compassion, and understanding why certain patterns make so much sense.
In Part 2, we’ll move into faith transitions, grace, and how to begin stepping forward with more freedom and peace.
Key Takeaways:
- Drenda’s journey from a strict religious upbringing to discovering her authentic self
- How subconscious beliefs formed in childhood continue to influence adult decisions
- Common midlife stories women carry: “I’m too old,” “I’m not qualified,” “I missed my chance”
- Fear-based thinking and people-pleasing patterns
- Cultural and church messages that encourage women to stay quiet or play small
- Why awareness is the first step toward freedom
Connect with Drenda:
https://www.drendathomasrichards.com/
Dare to Remember Book
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
If you’ve ever felt like you have one foot on the gas and one foot on the brake when it comes to money, this episode will help you understand why.
In part two of this conversation with Audrey Faust, The Manifesting CFO™, Shelly and Audrey get practical about money blocks — the subconscious beliefs formed early in life that quietly influence confidence, decision-making, and financial behavior in midlife.
They explore how generational patterns, faith-based messaging, and emotional wiring shape our relationship with money, and share simple tools to begin rewriting those beliefs with clarity and intention.
Key Takeaways:
- What money blocks are and how they form in the subconscious
- Why early messages about money still affect us in midlife
- How to begin rewriting limiting beliefs using simple repetition
- A grounded explanation of EFT tapping and how it calms the nervous system
- One practical step you can take this week to start shifting your money mindset
This episode offers a simple, doable starting point for women who want to move from scarcity and stress toward confidence and peace with money.
Connect with Audrey:
Free Gift: Link: https://www.audreyfaustconsulting.com/3-steps
- FB - https://www.facebook.com/manifestingcfo/
- IG - https://www.instagram.com/manifesting_cfo/
- LI - https://www.linkedin.com/in/audreyfaust/
- YouTube - https://www.youtube.com/channel/UCfY8RjyfArU1m14acmR3-Lw
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
What if the real reason you feel stuck financially isn’t your bank account — but the beliefs you’ve carried for years?
In part one of this two-part conversation, Shelly sits down with Audrey Faust, The Manifesting CFO™, to explore how our earliest money messages shape our confidence, decisions, and sense of possibility in midlife.
Together, they talk about growing up hearing phrases like “we can’t afford that,” how scarcity mindsets get passed down through generations, and why mindset work often needs to come before spreadsheets and strategies.
Audrey also shares her grounded, practical take on manifestation — not as magic, but as focus and alignment — and how learning to shift what we believe can open the door to more peace and confidence with money.
Key Takeaways:
- How early money messages shape our beliefs in midlife
- Why “we can’t afford that” can quietly limit what feels possible
- What it means to be the transitional generation with money
- Why mindset is the missing piece before financial strategy
- A practical, down-to-earth explanation of manifestation
This conversation was so rich that it’s been split into two parts.
👉 In Part 2, we’ll get practical with money blocks, subconscious beliefs, and simple tools to start rewriting your money story.
Connect with Audrey:
Free Gift: Link: https://www.audreyfaustconsulting.com/3-steps
- FB - https://www.facebook.com/manifestingcfo/
- IG - https://www.instagram.com/manifesting_cfo/
- LI - https://www.linkedin.com/in/audreyfaust/
- YouTube - https://www.youtube.com/channel/UCfY8RjyfArU1m14acmR3-Lw
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
What if January 1st doesn’t have to be your fresh start?
In this Midlife Edit episode, Shelly invites you to release the pressure of traditional New Year’s resolutions and consider a gentler, more sustainable reset: making February 1st your New Year.
Drawing on personal experience, nervous system science, and insights from Atomic Habits by James Clear, this episode is for midlife women who felt overwhelmed, exhausted, or discouraged by January—and are craving a softer, wiser way forward.
In this episode, we talk about:
- Why January often feels like emotional and physical whiplash in midlife
- How nervous system dysregulation affects motivation, consistency, and habit-building
- The difference between establishing habits and developing habits (inspired by Atomic Habits)
- Why consistency must come before intensity
- How using January as a “test month” can create clarity instead of guilt
- Simple ways to regulate your nervous system before setting goals
- How to choose habits your body feels safe saying “yes” to
- Why February 1st can be a powerful and permission-filled fresh start
Resources Mentioned:
- Atomic Habits by James Clear
- The Pause App by John Eldredge
- Joyfully Prepared Podcast with Wendi Bergen
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
What is the first semester of college really like—from a freshman’s point of view?
In today’s Community Conversation, I’m joined by my son, Aiden, as he reflects on his first semester of college. We talk honestly about the chaos, the growth, and the lessons learned during this big transition—for him and for us as parents.
As moms, we often focus on how this season feels for us. This episode offers a rare look at what it feels like from the other side, and a reminder that growth is happening even when things feel messy or uncertain.
Key Takeaways:
- The realities of the first few weeks of college
- Why accountability is harder than expected—and what helped
- Making friends and finding your people
- Learning independence and self-advocacy
- How faith provided grounding during overwhelming moments
- What support from home helped most (and what didn’t)
- Practical advice for parents navigating this season
This conversation is a reminder that letting go doesn’t mean disconnecting. It’s about learning when to step back, how to stay connected without controlling, and how to trust God with what we can no longer manage.
If today’s episode encouraged you, join my Simple Shifts newsletter for gentle encouragement, practical tools, and episode resources.
👉 Sign up at midlifemadesimplepodcast.com
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Caring for aging parents can feel overwhelming — especially when you’re trying to do it all on your own.
In Part 2 of this conversation, Shelly Niehaus and caregiving expert Bonnie Dudley get practical about where to find real support, how to ask for help without guilt, and how to protect your peace in the middle of a demanding caregiving season.
They also explore a powerful mindset shift: reframing caregiving as an act of stewardship — allowing you to care with compassion while honoring your own life, limits, and calling.
✨ In This Episode, You’ll Learn:
- Where to find caregiver support in your community
- When professional care makes sense — and what to look for
- How to ask for help in small, specific ways
- Why boundaries are essential, not selfish
- How faith reframes caregiving as stewardship
- Encouragement for caregivers who feel exhausted or unseen
Resources Mentioned:
Bonnie Dudley – Brooks Coaching
https://brookscoaching.us
Working It Out: Mastering Business and Caregiving (Amazon)
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Caring for aging parents often starts quietly — a few appointments, managing paperwork, checking in more often. And before you know it, your role has shifted.
In this episode of Midlife Made Simple, Shelly sits down with communication and conflict coach Bonnie Dudley for an honest conversation about caregiving in midlife. Shelly shares her family’s personal journey through Alzheimer’s and dementia, while Bonnie offers practical insight to help you recognize the caregiver role, spot early signs, and prepare with clarity instead of fear.
This is Part 1 of a two-part series focused on awareness, preparation, and advocating well for your loved ones before burnout sets in.
Key Takeaways
- Why many midlife women don’t realize they’re caregivers
- How caregiving responsibilities build gradually over time
- Why naming the role early matters
- How to navigate denial with aging parents using empathy
- Early red flags to watch for — and why patterns matter
- A simple system for tracking changes and behaviors
- How preparation leads to peace, not panic
Resources:
- Bonnie Dudley – Brooks Coaching
https://brookscoaching.us - Working It Out: Mastering Business and Caregiving (Amazon)
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
As we close out the year, this short Midlife Edit is an invitation to pause before rushing into goals, plans, and resolutions.
In this episode, Shelly shares a gentle year-end reflection using her simple WIL strategy—a practical and grace-filled way to look back before moving forward.
This is not about productivity or pressure. It’s about clarity, gratitude, and honoring the season you’ve just walked through.
Key Takeaways:
What worked in your life this past year
What could be improved as you move into a new season
What you learned about yourself, your faith, or your rhythms
Whether this year felt full, heavy, joyful, or uncertain, this reflection creates space to notice what God has been shaping—before you set intentions for what’s next.
Grab a journal, take a quiet walk, or simply listen and reflect.
You don’t have to rush into the new year.
You’re allowed to pause.
And God isn’t finished with your story.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
If you listened to Part 1, you already know why fun matters in midlife. Today, we’re shifting into the how.
In Part 2 of my conversation with Fun Expert Treena Innes, we get practical about bringing joy back into your everyday routine. From identifying your personal “fun type” to building simple habits, finding fun buddies, and experimenting with new rhythms, this episode will help you take small, meaningful steps toward a life that feels lighter and more alive.
You don’t need more time, money, or energy—just a few doable shifts. Let Treena show you how.
- How to identify your unique fun style
- Simple “fun experiments” to try this week
- Why leaving your environment can instantly improve your mood
- How a fun list makes joy easier to access
- Letting go of outdated responsibilities
- Why you need a “fun buddy” in this season
- The power of saying “Why not?” instead of “Why?”
- Daily reflection practices that help you notice what lights you up
Key Takeaways:
- Fun doesn’t require a big plan—just intentional small moments.
- A fun list keeps ideas visible so you stop defaulting to chores.
- Building a fun tribe helps you stay accountable and energized.
- Saying “why not?” opens doors to whimsy and spontaneity.
- You can create a fun-filled year with simple habits and tiny shifts.
Connect with Treena:
minddoodles.ca
Finding Fun Experiment Podcast
@treena_minddoodles
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
When was the last time you did something just for fun?
If you had to pause and think… you’re not alone.
In Part 1 of my conversation with Treena Innes, Your Life Fun Expert, we unpack why fun feels so hard in midlife and how we slowly lost our connection to joy. This episode will help you feel seen, understood, and a little more hopeful—especially if life has felt heavy or too serious lately.
Next week, we’ll get practical. Today, we’re setting the foundation with the mindset shifts that make space for fun again.
What we cover:
Why so many women lose their “fun habit”
How guilt, comparison, and generational messages shape us
The impact of technology on how we view joy
What happens when we never make time for play
How fun strengthens resilience, clarity, and emotional well-being
What “Fun Health” is—and why it’s just as important as physical health
Key Takeaways:
You weren’t taught to prioritize fun—and that’s not a personal failure.
Fun isn’t frivolous. It’s fuel.
Joy actually supports your mental, emotional, and physical health.
You can’t wait for life to calm down to feel joy—you create it now.
Connect with Treena
minddoodles.ca
Finding Fun Experiment Podcast
@treena_minddoodles
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In Part 2 of this heartfelt and practical series, Shelly continues her conversation with parent coach Diana Davidson — and this time, they're moving beyond the emotions of drop-off and diving into what actually happens next.
Once the dorm room is set up and the goodbye tears dry, a brand-new season of parenting begins. The rhythms change, communication shifts, and the “How often should I check in?” questions start rolling in. And if you’ve ever struggled with things like Life360, texting boundaries, or knowing how to support your college student without hovering — you’re not alone.
Diana offers real-life strategies for navigating this new dynamic with confidence, peace, and connection. From communication rhythms to practical boundaries to fun creative ways to stay close across the miles, this episode gives you tools you can use today.
Whether your student calls every day or hasn’t texted you back all week, this conversation will help you build trust, stay grounded, and embrace this next chapter with intention.
Key Takeaways
- Parenting from a distance requires a shift from manager to guide on the side.
- Every child has different communication rhythms — honor their personality, not someone else’s.
- Before setting expectations, have a simple conversation: “What kind of communication feels good for you?”
- Boundaries create trust — and reduce anxiety on both sides.
- If Life360 causes stress or control, ask: Is this for my child or for me?
- Simple connection points (photos, pets, plants, playlists) can keep relationships warm without pressure.
- Your child grows when you give them space — and your confidence grows too.
Links and Resources
- Connect with Diana: https://dianadavidsoncoaching.com
- Diana’s free parent care package
- “They’re in College… Now What?” free webinar
- Join the Simple Shifts newsletter: https://midlifemadesimplepodcast.com
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
This week on Midlife Made Simple, we’re diving deep into the emotional side of launching your kids into college life — the part no campus tour or glossy brochure prepares you for.
Shelly shares her own recent experience dropping off both boys this August, and parent coach Diana Davidson joins the conversation to unpack the pride, grief, identity shifts, and unexpected waves of emotion that come with this season.
Diana gives language to what so many moms feel: that emotions are love in motion, that you can hold both joy and sadness at the same time, and that your connection with your child doesn’t end at drop-off — even if your role shifts.
Whether you’re weeks away from move-in day or still adjusting to the quiet, this episode will remind you that you’re not alone, and that God meets you in every part of this transition.
Key Takeaways
- Your emotions aren’t weakness — they’re love in motion.
- You can feel proud and heartbroken at the same time.
- Social media can amplify extreme responses — your feelings are valid no matter where you fall on the spectrum.
- Grief and gratitude can coexist during big transitions.
- Your child’s emotions are connected to yours — when you care for yourself, you care for them.
- You didn’t lose your connection at drop-off; it simply changes shape.
- You were a person before you were a parent — rediscovering yourself is part of the journey.
Don’t miss next week’s episode, where we shift from the heart work into the practical work — how to parent from a distance, set healthy boundaries, communicate well, and stay connected without hovering.
Links and Resources:
- Connect with Diana: dianadavidsoncoaching.com
- Diana’s Parent Care Package
- Diana’s webinar: They’re in College…Now What?
Subscribe to the Simple Shifts Newsletter: midlifemadesimplepodcast.com
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this heartfelt Community Conversation, Angel Miraya joins Shelly to talk about the complicated, beautiful season of midlife where multiple roles collide—mom, grandmother, daughter, caregiver, and woman rediscovering her own purpose. Angel shares how running four half-marathons in 28 days became a spiritual reset, how she’s supporting her daughter through single motherhood, and why perspective, community, and prayer are everything.
Her story offers encouragement for every woman navigating transitions she didn’t expect, holding joy and grief at the same time, and learning to trust God with the pieces of life that feel too heavy to carry alone.
Key Takeaways:
- You can hold joy and grief together—midlife is full of bittersweet moments.
- Allowing yourself to feel your emotions helps you process change instead of pushing through it.
- Intentional prayer creates space for perspective, peace, and God’s guidance.
- Surrender isn’t passive—it’s choosing to trust God with outcomes you can’t control.
- Supporting adult children looks different in every season, and grace is required on both sides.
- Grandmotherhood brings unexpected gifts and healing for the parts of motherhood you didn’t get to experience.
- Perspective determines whether you see your responsibilities as burdens or as opportunities to love and serve.
- Community—safe friends who pray with you and for you—makes all the difference in a demanding season.
- Small daily shifts in obedience, kindness, or encouragement create a legacy bigger than any milestone.
- God often answers prayers in ways we didn’t expect, but His timing is always intentional and good.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Designer Deanna “Dee” Kline shares how pruning a good thing made space to step back into her business full time—and why changing your mind is growth, not flakiness. We talk about trusting God’s plan over expectations, noticing how discernment shows up in your body, and simple, quiet practices that help you hear your inner yes. If you’re standing at a threshold, this conversation will help you feel seen, supported, and ready to take your next right step.
Key Takeaways Prune the good to make room for the right thing. * Changing your mind = growth with new information, not failure. * Discernment can show up as body signals (chills, flutters—even nerves). * “Sleep on it”: if it still resonates after 24 hours, it’s worth exploring. * Quiet your world to hear God: voice memos, messy brain-dumps, porch time. * You don’t need everyone to understand your “download”—the assignment is yours. * Adult-child relationships flourish when we release control and support how they* want to be supported. * Start small: schedule one tiny action toward what God keeps nudging.
Join the Simple Shifts newsletter for episode resources + one doable rhythm each week: midlifemadesimplepodcast.com
Try It This WeekTake 10 minutes to “brain-dump & be still”: record a voice memo or scribble a page, then sit quietly for two minutes and notice what idea keeps returning. That’s your next right, very small step.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Summary:
Ready to make joy practical? In this second half of my conversation with Emily Schickli, founder of Mind Body Dharma, we’re moving from the “why” to the how.
Emily—who has worked with companies like Google, Microsoft, Uber, and YouTube—shares simple, actionable ways to bring more fun and fulfillment back into your life. We talk about how to calm your nervous system in just three minutes, start small “bite-size experiments” to find what lights you up, move through resistance, and set boundaries that protect your joy.
If you’ve been craving something that’s just for you, this episode will give you the clarity and confidence to finally begin.
Key Takeaways:
Regulate first: Emily shares her “Butterfly Hug,” a 3-minute nervous-system reset to calm anxiety and spark creativity.
Start small: Try two-week experiments to explore what brings you joy—no big life overhaul required.
Move through resistance: Fear and self-doubt are normal; awareness helps you keep going anyway.
Protect your spark: Communicate your project, plan with seasons, and give yourself permission to pause.
Simple first step: Reset your nervous system, download Emily’s guide, and journal one small idea that excites you.
Mentioned in this episode:
- Get Emily's FREE Guide, The 7 Passion Projects That Actually Give You More Purpose, Energy & Time: https://emilyschickli.com/7-passion-projects
- Explore Emily's Passion Project Membership, The Compass Club: https://emilyschickli.com/compass-club
- Follow Emily on YouTube: https://www.youtube.com/@MindBodyDharma
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Summary:
Somewhere between raising kids, managing careers, and caring for everyone else, joy can quietly slip off the calendar. In this heartfelt conversation with Emily Schickli, founder of Mind Body Dharma, we explore how starting a passion project—something creative, meaningful, and just for you—can reignite your joy and sense of purpose in this next chapter.
Emily shares her own story of walking away from burnout in the tech world and how a simple spark of curiosity led to a new, life-giving path. You’ll learn how a passion project is different from a hobby, self-care routine, or side hustle—and why it can become a devotional practice that restores your energy and clarity in midlife.
Key Takeaways:
A passion project isn’t about hustle or money—it’s about meaning, creativity, and fulfillment.
Joy is a spiritual discipline—it reconnects you to who God created you to be.
Purpose isn’t found, it’s created through consistent, life-giving action.
Following your curiosity can help you uncover your next chapter without overhauling your whole life.
Next Week:
In Part 2, we’ll get practical—Emily shares a 3-minute nervous-system reset, small “bite-size experiments” to help you start, and simple boundary habits that protect your joy.
Resources in the episode:
Get Emily's FREE Guide, The 7 Passion Projects That Actually Give You More Purpose, Energy & Time: https://emilyschickli.com/7-passion-projects
Explore Emily's Passion Project Membership, The Compass Club: https://emilyschickli.com/compass-club
Follow Emily on YouTube: https://www.youtube.com/@MindBodyDharma
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Summary:
Feeling digitally overloaded? In this Midlife Made Simple episode, Shelly shares simple tools and soul-centered rhythms to help you unplug from the noise and reconnect with what matters most. Inspired by Emily P. Freeman and John Eldredge, you’ll learn how to create margin, reclaim peace, and make space to hear God’s voice again.
💡 What You’ll LearnWhy our souls need quiet in a noisy world
How digital clutter blocks peace and purpose
Five practical tools to help you unplug
A simple “digital Sabbath” challenge to reset your spirit
🧰 Five Tools to TryNewsfeed Eradicator – Removes social feeds, replaces with inspiration
Brick – Blocks distractions so you can be fully present
The Newsworthy – 10-minute news podcast without the overwhelm
One-Minute Pause App – Simple daily pause to reconnect with God
1000 Hours Unplugged – A challenge to track intentional offline time
🕊️ Faith Anchor
“Be still, and know that I am God.” — Psalm 46:10
✅ Simple Shift ChallengeTake one evening to unplug completely—no notifications, no scrolling.
Sit in the stillness and ask:
“What have I been too busy to hear?”
📬 Connect with ShellyNewsletter: midlifemadesimplepodcast.com
Instagram: @shellyniehaus
Share your #MidlifeEdit: How are you creating space for your soul to breathe?
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Shelly shares the real story behind her family’s move from Dallas to Boise—how a quiet nudge became a series of brave, practical steps. This episode is a hand on your shoulder for midlife women who feel the tension between a “good life” and an aligned next chapter. You’ll feel seen, supported, and walk away with a simple rhythm to make confident, faith-forward decisions (without blowing up your life overnight).
Key Takeaways:
- You’re not alone. Wanting “different” in midlife doesn’t make you ungrateful—it makes you honest.
- The regret test helps: Picture porch-you at 80. What would you regret not trying?
- Four-word prayer to steady you: Direction • Clarity • Discernment • Courage.
- Start tiny (coffee date, not wedding): One low-risk step (email the realtor, DM a mentor, write 5 bullets) creates momentum and clarity.
- Collect breadcrumbs: Log confirmations and roadblocks—patterns will guide timing and reduce second-guessing.
- Expect wobbly nights: Hard seasons don’t mean wrong decisions; look for “God-winks” and practical mercies along the way.
- There’s always a paper to sign: When it’s time, take the leap. Let your fear of staying stuck be smaller than your faith to move.
- Action beats overthinking: God often confirms in motion.
Scripture anchor: Proverbs 3:5–6 — Trust before certainty; paths straighten as you walk.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this Community Conversation, Kate opens up about leaving a #1 morning show, the pay-equity moment that sparked her exit plan, why she chose privacy to find love, and how midlife priorities now shape her calendar. We talk boundaries, grief of changing friendships, and what it means to “have it all—just not all at the same time.”
Get the links + extras in my bi-weekly Simple Shifts newsletter. https://resources.shellyniehaus.com/midlife
Key takeaways* The whisper often starts as a nudge—honor it before it becomes a shout. * You can have it all, just not all at the same time; decide your season’s non-negotiables. * Boundaries will change some friendships—and that’s part of growth. * If work consumes all mental space, there’s no room for love or new callings. * Think in “future bricks”: every yes is building the house you’ll live in next. * Consider bookending days around family and fitting work in the open spaces. * Regret check: Picture yourself 20 years from now—what choice would you wish you’d made?
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Are you building a future you’ll actually want to live in? In this episode, Shelly shares her own story of letting go of what no longer fit, a powerful “house” metaphor, and a simple tool to help you shape a life that feels peaceful, purposeful, and aligned.
What You’ll Learn:
Why being good at something doesn’t mean you have to keep doing it
How every “yes” today becomes a brick in your future home
The Future House Inventory: 3 questions to check your direction
Practical examples for marriage, faith, and friendships
Encouragement to release perfection and build brick by brick with God
Key Takeaway:
Small, intentional choices—made with God’s guidance—can reshape your next chapter into one you’ll love to live in.
✨ Want the links from this episode plus extra encouragement and tools for midlife? Join my Simple Shifts newsletter https://resources.shellyniehaus.com/midlife.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
👉 This episode is part of my monthly Midlife Edit series — where I share the tools, rhythms, and resources that are helping me simplify and stay connected in this season.
In this Midlife Edit episode, I’m rethinking my relationship with technology through a simple but powerful lens: Does this tool enhance my community, or does it diminish it? Inspired by wisdom I came across while reading Reconnected by Carlos Whittaker, I share five practical ways I’m using technology right now to build connection instead of distraction.
If you’ve ever felt like your phone pulls you away from what matters, this episode will encourage you to see how technology — used with intention — can actually deepen your relationships with God, yourself, and the people you love.
Key TakeawaysWhy filtering technology through the lens of community and faith can simplify your choices.
A reminder that technology isn’t the enemy — it’s how we use it that matters.
Five practical tools I’m using to enhance connection:
- Zoom → weekly prayer calls with women across the country.
- Voxer → deeper, voice-based friendships without schedule stress.
- Touchnote → sending postcards from everyday moments.
- Nixplay Frame → sharing photos instantly with family.
- Snapchat → meeting my boys where they’re at and staying close to their daily lives.
Encouragement that midlife is the perfect time to reset your tech habits and use them to strengthen community.
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
One of the biggest surprises of midlife is how friendships shift—and how lonely it can sometimes feel. If your circle feels smaller than you expected, you’re not the only one. In this episode, Shelly shares encouragement and three simple ways to start building connection again. Because loneliness isn’t your identity—it’s just a signal that your soul is ready for connection.
Key Takeaways:
- 💛 You’re not alone—many women in midlife quietly carry the same ache for deeper connection.
- 🌱 Your worth isn’t measured by the size of your circle. One-to-one friendships can be some of the most meaningful relationships of this season.
- 👣 Try these three small steps this week:
- Send a quick text or Voxer message to let someone know you’re thinking of them.
- Invite a friend on a walk—low-pressure, shoulder-to-shoulder connection.
- Start something consistent, like a monthly coffee date or weekly check-in.
🙋♀️ Remember: someone has to go first—and the friend you’re thinking of may be waiting for you to reach out, too.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this deeply personal episode, I share a journal entry I wrote just weeks before dropping my boys off at college, closing my business, grieving friendship shifts, and walking through the final days of my mother-in-law’s Alzheimer’s journey.
This isn't a strategy session. It’s an honest reflection on what it feels like to let go of everything familiar—and face the silence that follows. I call it The Void—and if you’ve ever been there too, I hope this episode helps you feel seen, supported, and a little less alone.
Whether you’re grieving a role, a relationship, or just sitting in a season of waiting, this conversation is for you.
Key Takeaways: You’re not the only one feeling lost after the kids leave or the business ends * Letting go isn’t failure—it’s often the first step of obedience * Sometimes the hardest part isn’t what we lose—it’s the quiet space left behind * You can’t out-strategize surrender or hustle through heartbreak * God is still working—even when life feels foggy, slow, or silent * The daily things (walks, dishes, dinner) are* sacred * It’s okay to just be here, to breathe, and to trust His timing
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Description:
Welcome to Midlife Made Simple—a podcast for faith-driven women in their 40s, 50s, and beyond who are navigating big transitions with a desire to simplify, reconnect, and rediscover what truly matters. In this special kickoff episode, Shelly shares the heart behind the podcast, what you can expect each week, and the six powerful pillars that will guide every conversation.
If you're feeling overwhelmed, stuck, or simply ready for more clarity and connection in this next season, this episode will remind you: you're not alone—and it's not too late to begin again.
✨ In this episode, you’ll learn:
- Why this podcast was created for women in the messy middle of midlife
- What makes Midlife Made Simple different (short, actionable, soul-aligned)
- The six core pillars: Faith, Foundations, Fitness, Family & Friends, Fun, and Frameworks
- How this podcast will support you with both real-life tools and deep encouragement
- Why you don’t need more noise—you need clarity, courage, and connection
💌 You’ll feel seen if you’re…
- Letting go of old roles and asking, “What now?”
- Craving peace after a season of burnout, hustle, or transition
- Ready to rebuild your rhythms, relationships, and purpose—with faith as your compass
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Welcome to Midlife Made Simple. In this short trailer, Shelly Niehaus shares the heart behind the podcast and what you can expect moving forward. If you’ve ever felt overwhelmed, disconnected from your purpose, or unsure of who you are in this season—you’re not alone. This podcast is here to help you simplify life, strengthen your faith, and find peace in your next chapter.
Whether you’re navigating an empty nest, caring for aging parents, questioning your identity, or simply longing for a new rhythm—this space was made for you.
✨ Key Takeaways:
- Why Shelly shifted the podcast from marketing to a more soul-aligned mission
- What it means to experience a whole life pivot in midlife—not just a career change
- What to expect from upcoming episodes:
- Short, actionable insights
- Honest stories and faith-forward conversations
- Tools to help you build rhythms, deepen your faith, and rediscover your purpose
- A reminder that midlife transitions are sacred, not something to hustle through
🙌 If you're ready to:
✅ Trade overwhelm for clarity
✅ Grow in your faith
✅ Live with intention and peace in this next chapter
Then hit follow and come walk this new season with us.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this honest and heartfelt episode, I’m pulling back the curtain on a big shift—one that’s been quietly unfolding behind the scenes for months. From turning 50 to launching our twins to college and stepping into the role of caregiver, this season of life has brought deep reflection, unexpected pivots, and a call to let go of what no longer fits.
If you’ve ever felt stuck, disoriented, or unsure of what’s next, you’re not alone. This episode is for the woman navigating change and wondering if it’s time to release what once worked to make room for something new.
📅 Mark your calendar: A special announcement is coming on Thursday, September 4.
Key Takeaways
- Letting go isn’t failure—it’s faith and freedom.
- Sometimes we stay too long because the familiar feels safer than the unknown.
- God often peels our fingers off slowly when we’re clinging to something too tightly.
- Midlife transitions—like empty nesting, caregiving, or turning 50—can be sacred invitations to begin again.
- You’re not alone in the in-between. This podcast is evolving to hold space for your next season, too.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
This week’s episode is short and real—just five minutes.
Life doesn’t always go according to plan. In the past two weeks, my family has walked through the loss of my mother-in-law while also moving our boys into college and stepping into the new season of empty nesting.
I don’t have the margin for a full episode, and maybe you need to hear that too: sometimes five minutes is enough.
In this mini-episode, I share:
What happens when life throws curveballs
Why pausing doesn’t mean failing
A reminder that God’s timing is always right on time
We’ll be back next week, September 1, with a full episode: When It’s Time to Pivot.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
📄 Episode Summary:
Tired of relying on social media to grow your business? This episode is for you. I’m joined by podcast growth coach and host of Podcast Growth Club, Rayna Rokicki, to unpack how podcasting can become your most powerful marketing tool—whether you start your own show or simply guest on others. We’re talking visibility, audience building, expert positioning, and how to simplify your content strategy by making podcasting your home base.
🎧 Key Takeaways:
- Why podcasting is the platform for high-income, educated, action-taking listeners
- The truth about social media optional marketing—and how podcasting supports it
- How to pitch yourself as a guest (without hiring a PR firm)
- Easy ways to build authentic relationships with podcast hosts
- What to consider before launching your own podcast
- Why solo episodes help you position yourself as the go-to expert
- The ideal podcast episode length and frequency (it’s shorter than you think!)
- SEO tips to make your podcast more discoverable
- How to monetize your podcast without sponsors or a huge audience
✅ Action Step This Week:
Block 30 minutes to research 3 niche podcasts your audience listens to and brainstorm how you could collaborate or feature the host—before asking to be a guest.
🔗 Resources Mentioned:
🎙 Podcast Growth Club by Rayna Rokicki – listen to Episode 44 for tips on SEO
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this episode of Educated, Empowered, Inspired, I’m joined by Laurie Ann Murabito, a speaker, author, and speaking coach, who shares how public speaking can be a game-changer for your business. Whether you're a seasoned pro or just dipping your toes into the world of speaking, Laurie-Ann breaks down practical steps to start speaking and elevate your business, grow your email list, and build meaningful relationships with your audience.
Key Takeaways:
- Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
- Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
- Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
- Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
- Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.
Resources Mentioned:
- Laurie Ann's new listener guide: speakandstandout.com/shelly
- Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Content creation doesn’t have to be a full-time job—and in this episode, you’ll learn how to make it work for your real life and real business goals.
I sat down with Luis Camejo, co-host of the top-ranked Content is Profit podcast and co-founder of BizBros, to talk about building a content engine that fuels your business without draining your energy. Luis breaks down his “Six Levers of Content,” shares his powerful publishing pyramid framework, and gives two brilliant examples of how local service providers can use content (without social media!) to grow their brand and income.
Whether you’re just getting started or trying to get consistent, this episode is packed with practical strategies to help you create content that connects—and converts.
🎯 Key Takeaways:
- Why most entrepreneurs struggle with content (hint: they misjudge their resources)
- How to audit your time, tools, and energy to create a minimum viable content strategy
- The “Six Levers of Content” every business should consider
- What to do if you hate social media or don’t want to be on camera
- Real examples: how a local wellness center and a Facebook Live strategy led to 6-figure wins
- Why consistency trumps complexity when it comes to visibility
- A simple 5-day challenge to help you find your voice and build momentum
- How to connect with Luis and join the Business Creator Club for weekly content support
📌 One Small Step This Week:
Try Luis’s “Five Lives” method. Go live five days in a row on your favorite platform. Share one quick story from your day and tie it back to your business or client transformation. Keep it simple. Show up. Watch what happens.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this Marketing Makeover Strategy Session, I sit down with Lisa Boehm, a speaker who’s shifting from grief-focused work to broader topics like resilience, burnout, and mental health. She’s ready to get booked consistently—but needed clarity on how to connect with the right audience using the right message.
We walk through the foundational pieces of her marketing strategy and identify practical next steps to gain traction in her speaking business.
🔑 Key Takeaways:
The three-legged stool of marketing: Audience, Offer, and Messaging must align to get results.
Messaging is often the missing link—make sure you're speaking your audience’s language.
Use Facebook groups to “lurk and listen” for real-world pain points and wording.
Interview past attendees to capture transformation stories and dial in what’s working.
Don’t create your offers in a vacuum—market research is everything during a pivot.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this episode of our Back to Business Coaching Week series, I sit down with product and brand photographer Randy Pyles from Javelin Photography. We dive into how he can grow his client base and build an email list using strategic lead magnets, content repurposing, and a systemized client experience.
If you're a service-based entrepreneur looking to attract more clients or better communicate your value, you'll find plenty of ideas to apply to your own business—especially if you've struggled with how to market something that's not easy to explain.
Key Takeaways:
Why every entrepreneur needs a strong lead magnet—and how to build one from content you already have
The importance of educating clients who “don’t know what they don’t know” about your service
How to identify the pain points your lead magnet should solve (before they’re ready to buy)
The power of using blog posts and nurture emails to build trust and guide potential clients
How Randy’s unique blend of photography + design + workflow gives him a competitive edge
The key to standing out: speak both the creative and business language your audience needs
🎯 Your Challenge This Week:
What is one asset you can create or repurpose to solve a problem for your ideal client—even if they’re not ready to buy yet? Start there.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.
If you’ve ever felt like content creation is a full-time job or you’re managing too many platforms with too little ROI, this one’s for you.
Key Takeaways:
Start with one core content piece (like a video or podcast) and build everything else around it
Use AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule content
Let go of perfectionism—people want real, not perfect
Business pages need “proof of life,” but don’t require unique content
Structure before delegation: set up simple systems so a VA can step in and help
Your voice still matters—create the core content, then let tech and team handle the rest
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
This week on the podcast, we’re continuing Back to Business Coaching Week with a strategy session for Amber of Andrews Artistry. Amber is a creative entrepreneur who blends photography, design, and performance into a one-of-a-kind branding service for fellow creatives. In this session, we build out a simple, repeatable 90-day marketing plan centered around her top-performing lead magnet.
If you’ve ever felt scattered or unsure where to focus your marketing efforts—this episode is for you.
💡 Key Takeaways:
Anchor your content around one high-converting lead magnet for 90 days
Use the 3 content types—connect, position, invite—to stay consistent on social
Promote your lead magnet more often than you think (seriously!)
Align your content with the seasons and your audience’s current conversations
Gamify your promotion with the List Building Growth Scorecard
Repurpose your best content—no one’s paying as much attention as you are
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
n this Back to Business Coaching Week edition, we dive into a Marketing Makeover Strategy Session with Carrie Simpson of Forget Me Not Social — a boutique marketing agency specializing in Pinterest. Carrie is just starting her service-based business and wants to build an email list, set up her systems, and move beyond social media to nurture her dream clients.
In this live coaching call, we map out her next steps, including:
- Why all roads should lead to your lead magnet
- How to pick an email service provider (and why I love ConvertKit)
- What to include in your first nurture sequence
- How to keep things simple and sustainable so you actually take action
Whether you're brand new to email marketing or know you’ve been avoiding it, this episode will give you clarity and confidence to just start.
Key Takeaways:
Build your list from Day 1 — Even before you have a website or offer, start collecting emails.
Start simple — One great lead magnet + one solid email sequence is enough to build momentum.
Choose tools you actually enjoy using — If your tech feels clunky, you won’t use it.
Segment your audience — Tagging email subscribers allows you to speak directly to their needs.
Don’t overthink it — Progress over perfection. Done is better than perfect!
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
As a business owner, you want to market consistently—but let’s be real: between client work, admin tasks, and life, it often falls to the bottom of the list. In this episode, I’m sharing a simple 4-step strategy to help you create time in your packed schedule so you can finally show up for your marketing in a way that feels focused, consistent, and doable.
If marketing always feels like “one more thing” on your list, this episode is for you.
💡 Key Takeaways:The difference between working in your business vs. working on your business—and why it matters.
A step-by-step breakdown to audit your weekly schedule and reclaim time for growth activities.
Why I never miss a Marketing Monday—and how you can create your own “meeting with yourself.”
How to essentialize your work environment and remove distractions so you actually get things done.
The power of theme days to reduce decision fatigue and make marketing feel simple and repeatable.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Feeling overwhelmed by your to-do list? Dreading Mondays before the week even begins? In this short and powerful episode, Shelly shares the simple weekly planning routine that transformed her business—and eliminated the dreaded Sunday Scaries.
You’ll learn how to use a 3-step weekly reset to organize your time, boost your productivity, and reclaim your peace of mind. Whether you're a pen-and-paper person or love your digital calendar, this method can be tailored to fit your life and business.
What You’ll Learn:
The #1 routine that keeps Shelly’s week on track (and her mind calm)
Why reflecting on the previous week is essential before you plan ahead
How to consolidate all your commitments into one clear weekly plan
The “Weekly Big 3” system that helps eliminate overwhelm and shiny object syndrome
How this planning rhythm helps business owners manage both work and family life with more ease
Weekly Action Step:
📅 Set aside 30–60 minutes this weekend to plan your week using Shelly’s 3-step process:
Reflect on last week’s wins and lessons
Review the upcoming calendar
Reset your priorities by identifying your Weekly Big 3
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Feeling overwhelmed by all the moving pieces in your business? You’re not alone. In this episode, I’m sharing the seven productivity tools that have brought clarity, focus, and peace to my workdays. These aren’t just hacks—they’re simple, intentional shifts that help you reclaim your time, protect your energy, and build the life and business you’ve been dreaming of.
Whether you’re in a season of rebuilding or just looking for a better rhythm, these tools will help you stop spinning your wheels and start moving forward with purpose.
Key Takeaways:
How theme days create structure and help you show up with intention
Why the Full Focus Planner helps simplify your daily decision-making
The $10 phone box that eliminates distractions and boosts deep work
How to set up a workspace that calms your nervous system and sparks creativity
A timer technique (Pomodoro) that builds momentum and prevents burnout
The importance of protecting your eyes and energy with blue light glasses
How sticky notes can clear mental clutter and keep you focused on what matters
👉 Grab the Resource Guide for links to everything mentioned in this episode.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
Ever wonder how your clients, colleagues, or friends actually experience you? In this episode, we’re doing a fun (and powerful) personal branding exercise to uncover the top words people associate with you—and how to use those words to create stronger messaging and more aligned marketing. You’ll walk away with a simple, practical tool you can implement this week to clarify your brand voice and boost your confidence.
Key Takeaways:
- Why self-perception can limit your brand clarity—and what to do instead
- A simple 3-step Word Cloud Exercise to reveal how others describe you
- How to use those words to shape your content, messaging, and confidence
- A mindset shift to move past the fear of “asking for feedback”
- How this one exercise can help you attract better-fit clients
- Bonus tip: Use AI to spot your brand tone or repurpose adjectives into messaging
- Action Plan: Ask 10 people for 3 adjectives, identify your top traits, and reflect them in your brand
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
In this episode, we’re diving into one of the most powerful branding tools you already have—your personal stories. If you’ve ever wondered what to post or felt like your content just isn’t landing, this one’s for you. You’ll learn how to build a story bank, connect more deeply with your audience, and stop overthinking your content. Because people don’t buy services—they buy stories.
Key Takeaways:
- You don’t need a dramatic backstory to be impactful—relatable wins and struggles are what connect.
- Storytelling builds trust and makes your brand more memorable.
- Use everyday moments to reflect your values, lessons, and client transformations.
- Start building a story bank of 10 real-life experiences you can pull from anytime.
- Use AI to turn your stories into shareable content without losing your voice.
- The more you share your story, the more connection and conversions you’ll create.
Resources:
- Rooted Gathering Prayer Call - https://midlifemadesimplepodcast.com/prayer
- Rooted Collective Newsletter: https://midlifemadesimplepodcast.com/newsletter
If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we’re unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.
This one’s all about building a brand that actually feels like you—without a full rebrand or starting from scratch.
Key Takeaways:
Why copying your competition keeps you stuck (and exhausted)
How your vision, values, and passions shape your most magnetic content
Examples of how to express each element in your brand
How to use ChatGPT to brainstorm your brand traits (without losing your voice)
One simple challenge to start showing up more authentically this week
Mentioned in This Episode:
Join my email community for weekly branding tips & tools → shellyniehaus.com/tips
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Episode Summary:
If your brand doesn’t feel like you—or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).
Whether you’re refining your online presence or starting fresh, this episode will help you simplify where to focus first.
Key Takeaways:
Why consistency > perfection when it comes to branding
How to tighten up your visuals across platforms (Name)
Why showing your face builds trust faster than any logo
How your tone and energy (Feel) shape how people connect with your content
Real examples of how these brand elements show up (and where to adjust)
Mentioned in This Episode:
Join my email community for weekly personal branding tips → shellyniehaus.com/tips
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.
Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility.
Key Takeaways:
Why your personal brand is your most powerful business asset
How the online space has changed—and what that means for your visibility
Why “just working hard” isn’t enough anymore to get noticed
The simple first step to start aligning your brand: Google yourself
How I help coaching clients build intentional, trust-building personal brands
Mentioned in This Episode:
Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.
🎯 What we cover in this episode:
- How Tanya can grow her email list to her first 100 subscribers
- Why a simple lead magnet beats “subscribe to my newsletter” every time
- The #1 mindset shift to stop selling and start connecting
- Easy content ideas for monthly emails that build know-like-trust
- Why your lead magnet should feel like your proud grandbaby 👶🏻
- How to use in-person and online communities to promote your list (without feeling spammy)
💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.
🔗 Want your own strategy session? Book one here:
https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Social media doesn’t have to be overwhelming—or exhausting. In Part 2 of this special series, we’re building on last week’s mindset shift and diving into the final two content types you need to consistently attract, connect, and convert followers into clients.
We’ll also walk through my simple 6-step content strategy to help you stay focused, organized, and off the content hamster wheel. No more winging it—just a repeatable rhythm that works.
💡 Key Takeaways:
- The final two content types: positioning and inviting
- How to teach, share testimonials, and highlight transformation
- Why your followers need a clear next step—and how to guide them
- What micro-commitments are (and why they matter)
- A 6-step system to plan, create, and schedule content with ease
- How to make your social media feel light, aligned, and doable
🎯 Action Step:
Plan your next 3 posts—one to connect, one to position, and one to invite. Then schedule them and spend your time actually engaging.
📦 Want templates, prompts, and tools?
Check out the Social Media Mastery Blueprint!
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.
Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.
Key Takeaways:
- Why social media feels heavy—and what to do about it
- The “ELF” business filter: Easy, Lucrative, and Fun
- The mindset shift from content consumer to content producer
- How to approach social with purpose and intention
- The first of three core content types: Content that Connects
- How to define your personal content pillars
- A simple challenge to take action this week
🎯 Action Step:
Take 10 minutes to map out your 2–3 personal content pillars and brainstorm one connection post to share this week.
📦 Want templates, prompts, and tools?
Check out the Social Media Mastery Blueprint!
📌 Part 2 drops next week and will cover content that positions you as the expert and how to invite people to take the next step with you—don’t miss it!
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this special Mother's Day episode, I sit down with my client and friend, Stephanie Rank, career coach, solopreneur, mom, and breast cancer survivor. Her story is one of deep faith, unwavering strength, and learning to redefine what "success" truly means.
We talk about what it looks like to run a business while navigating motherhood and a cancer diagnosis, and how faith, boundaries, and grace helped Stephanie rebuild not just her business, but her life. Whether you're in a season of thriving or simply trying to stay afloat, this conversation will remind you that it’s okay to pivot—and that your legacy is built through grace, faith, and presence, not just revenue goals and to-do lists.
🔑 Key Takeaways:Why “doing it all” isn’t the goal—and how to define what’s enough for you in this season
How Stephanie shifted from chasing revenue to prioritizing relationships
The moment she knew she had cancer, and how her faith carried her through treatment
Using your calendar as a boundary-setting tool for work, life, and family
How sharing her personal story on social media led to more connections and client engagement
What it really means to build a business that supports the life you want
🔗 Resources Mentioned:Stephanie's website: NextStepCareerServices.com
Free resume checklist: https://next-step-career-services.kit.com/resume-essentials-examples-guide-landing
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.
We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling.
Key Takeaways:Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.
Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.
Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.
Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics.
Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement.
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverResources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.
Key Takeaways:
- Why your personal brand matters more than your logo or color palette
- The power of showing up with your name, face, and voice
- How to choose one platform to start creating content (without the overwhelm)
- Why people trust people—not polished brands
- A simple action step you can take this week to start building your brand
🔗 Resources & Links:
Want help building or refreshing your personal brand?
👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
10-Minute Tactic to Simplify Your Messaging
Feeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.
This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.
Key Takeaways:
- Why your brand might feel “off” in a new season
- How to prep ChatGPT so it speaks in your voice
- 4 simple prompts to refresh your brand messaging
- What to update first if you’re feeling stuck
🎯 Want help applying this to your business?
Book a Client Attraction Clarity Call and let’s simplify your message together.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
If your offers aren’t lighting you up—or worse, they’re not selling—it might be time for a little spring cleaning. In this episode, I’m walking you through how to evaluate what’s working, what’s not, and what’s no longer aligned with where you're headed.
This is your permission slip to let go of what’s no longer serving you and step into the next season of your business with clarity and confidence.
In this episode:
- Why “working” doesn’t always mean “worth keeping”
- How to spot offers that are draining your energy
- The simple mindset shift that helped me release what wasn’t aligned
- A quick 15-minute action step to get clarity now
- What to do before you create anything new
Need help evaluating your offers?
Book a free Client Attraction Clarity Call with me—let’s get your business realigned and refreshed.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this Marketing Makeover Strategy Session, I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you’ve ever felt like your emails are getting ignored, this episode is for you!
Key Takeaways:
✅ Marketing is a conversation – Stop talking at your audience and start talking with them.
✅ Audience, Offer, and Messaging must align – If engagement is low, one of these might be off.
✅ Engagement > List Size – A smaller, engaged list is more valuable than a large, disengaged one.
✅ Ask your audience what they want – The best marketing comes from knowing your people, not guessing.
✅ Personalized follow-ups matter – Send individual emails to top subscribers instead of relying only on mass messages.
✅ Micro commitments boost engagement – Require small actions (like sign-ups) to increase participation.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Not all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network.
Key Takeaways:
✅ Not all networking groups are the right fit—it’s okay to walk away from the wrong ones.
✅ Bad experiences don’t define your future success—you can recover and find your people.
✅ Start by showing up—even if you feel like an outsider, the right community will welcome you.
✅ Networking isn’t just about business—it’s about relationships that help you grow.
Mentioned in the episode:
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.
Key Takeaways:🔹 Optimize Your LinkedIn Profile – Ensure your headline, summary, and images position you as the expert.
🔹 Follow a 3-Part Content Strategy:
- Connection Post – Share behind-the-scenes content, personal insights, or your journey to build trust.
- Expert Positioning Post – Educate your audience on industry insights, FAQs, and myths (e.g., AI headshots vs. professional photography).
- Invitation Post – Guide potential clients to take action (download a freebie, book a session, join your email list).
🔹 Engage & Network – Share and interact with content from peers and potential clients to increase visibility.
🔹 Leverage AI for Content – Use tools like ChatGPT to spark ideas but always personalize your messaging.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising, about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game.
Key Takeaways:
Focus on Relationships, Not Clients
- Build a diverse network of supporters, collaborators, and referral partners.
Choose Networking That Fits You
- Experiment with different types of events to find what feels right.
Network Anywhere, Anytime
- Connections can be made at hobby groups, clubs, or casual meetups.
Follow Up with Purpose
- Share helpful resources or personalized notes to stay memorable.
Set Boundaries Confidently
- Use phrases like "I don’t have the capacity for that right now" to protect your time.
Use Zoom for Efficient Networking
- Offer 30-minute Zoom calls instead of in-person meetings to save time.
Action Step:
Pick one networking opportunity this week—virtual or in-person—and commit to it.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, I’m sharing a behind-the-scenes coaching training where I walk through how to scale your business without adding more to your plate. If you’re feeling stretched thin but want to grow, this is for you. We’ll talk about smart systems, automation, and outsourcing so you can create a business that supports your life—not one that runs you into the ground.
Key Takeaways:
- The fourth and final stage of the Dream Business Blueprint and why it’s essential.
- How to transition from doing everything yourself to working smarter.
- The three key areas to optimize for long-term, stress-free growth:
✅ Time Management – Set boundaries, delegate tasks, and work efficiently.
✅ Client Management – Implement systems to streamline client experience.
✅ Scaling & Growth – When to raise prices, outsource, or automate to free up time.
🎯 Take action: What’s one thing in your business you can automate, delegate, or simplify this week?
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Are you relying on social media to grow your business but struggling to turn likes and follows into actual sales? Social media alone isn’t enough—you need a strategy to nurture relationships and guide potential clients toward working with you.
In this episode, I’m sharing a behind-the-scenes segment from a private coaching training where I walk through Stage Three: From Social to Sales from my Dream Business Blueprint. You’ll learn how to bridge the gap between social media and sales using email marketing so you can create consistent income without constantly chasing engagement.
Key Takeaways:
- Why social media alone won’t grow your business (and what to do instead).
- The missing link between social content and actual sales.
- How to use email marketing to nurture and convert leads.
- The three essential emails every business needs to build trust.
- How to set up a simple system to turn followers into paying clients.
Your Next Step:
📩 Take action: Do you have a clear way to capture leads and nurture them beyond social media? If not, start mapping out your email strategy today!
📅 Need help? Let’s chat! If you’re ready to create a simple, effective system to move people from social media to sales, book a free Client Attraction Clarity Call
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Marketing can feel like a never-ending to-do list—posting on social, trying different platforms, and still wondering why it’s not converting into actual clients. In this episode, I’m sharing a behind-the-scenes look at a private VIP training where I break down Stage Two: Marketing Momentum from my Dream Business Blueprint. You’ll learn how to build brand awareness, create a consistent marketing strategy, and attract the right clients—without burning yourself out in the process.
Key Takeaways:
- Why most entrepreneurs struggle with marketing – and how to fix it.
- The importance of consistency – why marketing in spurts won’t get you results.
- Choosing the right platforms – stop chasing every new trend and focus on what works for YOU.
- The power of a 90-day marketing plan – how to simplify your strategy and stay on track.
- How to build a marketing flywheel – create momentum so your marketing works even when you're not actively posting.
Feeling stuck in your marketing? Let’s chat! Book a Marketing Momentum Clarity Call—no pressure, just a casual conversation to help you get focused and take the next step. Grab a spot at https://shellyniehas.com/call
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
If you’ve ever felt like you’re just throwing things out there and hoping something sticks in your business, this episode is for you. We’re kicking off a special series based on my Dream Business Blueprint, and today’s focus is on Stage One: Business Breakthrough—the foundation every business needs to succeed. I’m walking you through the biggest mistakes entrepreneurs make at this stage and the three key things you need to focus on to build a strong, sustainable business.
Key Takeaways:
- Why clarity is everything – If you’re not clear on who you serve, what you offer, and how to talk about it, everything else in your business will feel hard.
- The “Start Anytime” Offer – Make it easy for people to work with you by creating a simple entry point.
- Business Basics Matter – You don’t need fancy systems, but you do need the essentials: a way to take payments, schedule clients, and communicate effectively.
- The biggest mistake new entrepreneurs make is that jumping straight into marketing without a solid foundation leads to frustration and wasted effort.
Feeling stuck in this stage? Let’s chat! Book a Client Attraction Clarity Call with me—no pressure, just a casual conversation to help you move forward. Grab a spot here: https://shellyniehaus.com/connect
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Two years ago, I hit record on the very first episode of Educated, Empowered, Inspired. Now, I can’t imagine running my business without this podcast. In today’s special 2-year anniversary episode, I’m pulling back the curtain on why I chose podcasting as my main content pillar, how it’s transformed my business, and why it might be the best marketing tool you’re not using yet.
If you’ve been wondering how to grow your brand, build deeper connections, and generate leads without constantly fighting social media algorithms, this episode is for you. Let’s talk about the real power of podcasting and how it can work for YOU!
Key Takeaways:🎙️ Why I Chose Podcasting Over Other Content Types
💡 How Podcasting Has Helped Me Grow My Business
🚫 Limiting Beliefs About Podcasting (And Why They’re Wrong!)
🎯 This Week’s Action Step:
Write down 3 podcast topic ideas based on the biggest pain points you solve for your clients. Feeling brave? Record a quick 2-minute voice memo sharing your thoughts—just for practice!
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list.
Key takeaways from our session:
- Create a Resource Guide: A simple, evergreen lead magnet combining Wendy’s best content, like checklists, podcasts, and videos, to introduce new subscribers to her world.
- Target Ideal Clients: Focus on overwhelmed mothers who need joy-filled, practical skills to reduce stress and improve their resilience.
- Nurture the List: Use the resource guide to build trust and grow her email list, while introducing her offers in a non-salesy way.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Key Takeaways:
- Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
- Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
- Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
- Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
- Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.
Resources Mentioned:
- Laurie Ann's new listener guide: speakandstandout.com/shelly
- Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, I share the Podcast Listener’s Resource Guide—your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired.
Key Takeaways:
- Discover the top 10 podcast episodes to jumpstart your business growth.
- Save time with a curated list of tools and resources for small business owners.
- Stay motivated with bonus inspiration, including my favorite business books and Pump It Up Playlist.
Grab Your Free Resource:
Download the Podcast Listener’s Resource Guide now: shellyniehaus.com/guide
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Episode Summary
In this episode, I’m sharing the game-changing strategies you need to find time in your busy schedule to work on your business, not just in it. Whether you’re feeling overwhelmed, distracted, or reactive in your daily routine, these practical steps will help you create space to focus on the tasks that truly move the needle. You’ll learn to shift your mindset, maximize your time, and develop a schedule supporting your goals.
Key Takeaways
Shift from Consumer to Producer Mindset
Stop scrolling and start creating. Position yourself as the expert in the room by producing content that connects with your audience.
Track Your Time
Use the 168-hour mindset to clarify how you’re currently spending your time. Identify areas to adjust and prioritize.
Batch Similar Tasks
Group your tasks to reduce task-switching and create a state of flow. This is your secret weapon to reclaim valuable hours.
Implement Theme Days
Dedicate specific days to certain tasks—like Marketing Mondays or Networking Wednesdays—so you know exactly what to focus on each day.
Schedule and Honor Your Time
Treat your appointments with yourself, like time for marketing or lead generation, as non-negotiable. What gets scheduled gets done.
Mentioned Resources
- Laura Vanderkam’s Time Tracking Challenge
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world.
Key Takeaways:
- Consistency Creates Momentum: Track your progress, stay consistent, and watch your business thrive.
- Email Marketing Tips: Spark curiosity, offer clear value, and personalize your subject lines to boost open rates.
- Authenticity in AI-Driven Industries: Highlight your unique value and craftsmanship to stand out.
- Podcast Promotion 101: Use SEO, social media, email marketing, and collaborations to grow your audience.
- Creative Community Engagement: Ideas like 30-day challenges or provider partnerships can elevate awareness while staying true to your mission.
🎉 Plus, listener wins like a 70% email open rate, life-changing business tools, and accessible wellness programs will leave you inspired to tackle 2025 with confidence.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode of the Educated, Empowered, Inspired podcast, we dive into the power of reflection in your business. While most entrepreneurs focus solely on goal-setting, true growth happens when we pause to reflect on what worked, what didn’t, and where we can improve. This practical episode introduces you to a simple, actionable exercise: seven key questions to ask at the end of each quarter (or year) to evaluate your progress, refine your strategies, and plan for success. This is an episode to bookmark and return to regularly as you grow your business intentionally and strategically.
Key Takeaways:
The Power of Reflection:
- Learning happens when we reflect on experiences, not just live them.
- Establishing a rhythm of reflection (daily, weekly, monthly, or quarterly) ensures continuous growth.
The Seven Reflection Questions:
- Did I meet my financial goals?
- What did I do well (my strengths)?
- What were my weaknesses?
- What were the most beneficial connections I made?
- What activities served my vision and moved the needle forward?
- What marketing activities worked best?
- Where did I take risks or get uncomfortable?
Next Steps After Reflection:
- Use insights to refine your goals and focus for the next quarter.
- Implement changes through delegation, automation, or mentorship.
Practical Action:
- Block 30 minutes this week to go through the reflection exercise.
- Share your insights with me or a fellow entrepreneur to reinforce your learnings.
Looking to dive deeper? Join my Business Power Hour, a free virtual training held on the last Wednesday of each month. It’s your chance to get answers to your pressing questions and connect with other entrepreneurs.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
This week’s 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you’re feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business.
Key Takeaways:ChatGPT
- Acts as your virtual assistant for brainstorming, copywriting, and ideation.
- Simplifies research and creates training materials like outlines and workbooks.
- Pro Tip: Focus on writing detailed, clear prompts for the best results.
Zoom AI
- Automates meeting notes, summaries, and action items during client and team calls.
- Helps you stay focused during meetings while capturing every detail.
- Pro Tip: Set up Zoom AI to auto-start for recurring meetings.
Canva Magic
- Speeds up design tasks with professional-looking templates and resizing for multiple platforms.
- Features tools like MagicWrite for generating copy and a brand kit for consistent designs.
- Pro Tip: Upload your logos, colors, and fonts to Canva’s brand kit for seamless designs.
Opus AI
- Your ultimate video editing assistant, handling captions, transitions, and polished effects.
- Generates clips and shorts from your videos in seconds.
- Pro Tip: Add small pauses between key points while recording for cleaner AI edits.
Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, we’re diving into a Marketing Makeover Strategy Session with Samantha Foote, founder of Every Brain is Different. Samantha’s business focuses on supporting parents of neurodivergent kids with music therapy, positive behavioral therapy (ABA), and parent coaching.
Together, we mapped out a marketing strategy to help Samantha grow her parenting membership program, which is launching this holiday season. Listen in as we discuss list-building techniques, email nurture sequences, and repurposing content to engage her ideal audience and drive conversions.
Key Takeaways1. Start with Clear Goals: Samantha’s six-month goal is to enroll 10 members in her parenting membership. 2. Warm Up Your Audience: A three-week email nurture sequence (two emails per week) can set the stage for a successful launch. 3. Repurpose Content: Use existing blog posts, podcast episodes, and social media content to create value-packed emails. 4. Diversify Content Formats: Offer a mix of blog posts, podcasts, videos, and reels to cater to different audience preferences. 5. Test and Adjust: Marketing is testing! Test welcome sequences for different audiences and refine based on results.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this 10-Minute Tactics episode, I share how simplifying my business systems with Equipt360 has been a game-changer. If you’re tired of juggling multiple tools and feeling like tech is running your life, this episode is packed with actionable tips to help you streamline and save.
Equipt360 is an all-in-one platform that simplifies everything—from emails and client management to payments and marketing—so you can spend less time on tech and more time doing what you love.
Key Takeaways:
- The Problem with Fragmented Systems: Juggling multiple tools drains your time, money, and energy.
- Equip360 Features: Combines email, scheduling, payments, social media, course hosting, and more in one platform.
- Benefits of Simplifying: Save time, cut costs, reduce tech stress, and create a seamless client experience.
- Support Matters: Equip360 offers live Q&A sessions, masterclasses, and individualized help to keep you moving forward.
- Start Simplifying Today: Streamline your operations to build an ELF business—Easy, Lucrative, Fun!
Resources Mentioned:
- Learn more about Equipt360 and schedule a demo
- Book a free 15-minute call with me to explore if it’s the right fit for you.
Simplify your systems, reclaim your time, and set yourself up for success in 2025.
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively.
Key Takeaways:
- Plan with Your Big Rocks First: Start by mapping out your year in quarters, adding personal and professional obligations first, to create a realistic marketing schedule.
- Content Repurposing: Use existing content, like podcasts, to create multiple marketing pieces (social posts, newsletters, videos) and reduce effort.
- AI Efficiency: Tools like ChatGPT or Claude can streamline content creation. Train the tool to match your voice using your transcripts and prompts.
- Marketing Rhythm: Establish a weekly dedicated marketing time (e.g., Marketing Mondays) and block off time for content creation and repurposing.
- Focus on Email: Prioritize email newsletters as a direct and effective way to engage with your audience. Repurpose social content from these emails to save time.
- Test and Adjust: Start small with new systems—try them for two weeks and tweak as needed.
Resources Mentioned:
- Book a Marketing Makeover Strategy Session: resources.shellyniehaus.com/marketingmakeover
- Tools for Content Creation: Opus AI, ChatGPT, or Claude for transcripts and social media repurposing.
If you feel like marketing is a heavy boulder on your back, start by dedicating time to plan your "big rocks" and repurpose existing content to lighten the load. Try the two-week test system Laurie-Ann is implementing and see what works for you!
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Shelly discusses a common theme she’s seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business.
Key Takeaways:
Strategies and Systems
- Are your business systems feeling supportive or heavy? Shelly shares how to reassess your tech stack and decide what’s essential. She encourages listeners to streamline, keeping only what truly helps their business.
Commitments
- Overcommitted? Shelly explores the impact of saying “yes” to too many commitments. It’s time to re-evaluate networking groups, coaching programs, and other recurring commitments that may not be adding value.
Goals
- Are you holding onto goals that no longer serve you? Shelly talks about the importance of setting goals aligned with where you want to be, not just where you were.
Tasks
- Are tasks being done out of obligation rather than impact? Shelly challenges listeners to assess the “must-do” tasks and consider outsourcing or letting go of those that don’t truly move the needle.
Rooms
- Are you staying in groups or communities longer than you should? Shelly encourages you to release rooms or groups that no longer energize you, freeing up space for relationships and opportunities that better align with your growth.
Episode Challenge:
Shelly invites listeners to create a Life-Giving vs. Life-Draining list. Identify what to keep, what to delegate, and what to let go. Then, share one thing you’ll bless and release to make room for growth in the coming year. Shelly would love to hear from you—reach out with your takeaway and maybe even inspire the community!
Resources:
- Client Attraction Clarity Call: https://shellyniehaus.com/connect
- Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Kit - https://partners.convertkit.com/shellyniehaus
- Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.
Key Takeaways:
- Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.
- Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.
- Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.
- Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.
- Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.
- Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.
- Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
This week, Shelly dives into a typical pitfall many small businesses face: the allure of pleasing everyone. She unfolds the truth that clients differ significantly in their values and demands. This episode focuses on recognizing five types of clients in your business, helping you pinpoint where to focus your marketing efforts for maximum impact and revenue.
Key Takeaways:
- Five Types of Clients:
- VIP Ideal Clients: Your top performers make up most of your revenue. They appreciate and resonate with your services.
- Referral Clients: They may not spend the most but are vital for their enthusiastic endorsements.
- Average Clients: Reliable payers who help maintain your business's baseline.
- Joy-Bringing Clients: Long-term supporters who have been with you since the beginning.
- Problematic Clients: High-effort, low-return clients. Spot and manage their red flags early.
- Focus Your Marketing: Sharpen your marketing to attract and retain VIPs and referral clients, making your efforts more effective.
- Strategic Client Management: Use your understanding of these client categories to craft targeted marketing strategies that resonate with the right people.
Action Step: Segment your client list into these categories to refine your marketing approach, emphasizing those who contribute most positively to your business.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Key Takeaways:
- Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.
- Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.
- Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.
- Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.
- Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.
In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life.
Key Takeaways:
Consistency is Key
Show up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!
Start Messy & Embrace Imperfection
Perfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!
The Power of Community
It’s not just about downloads or email lists—it’s about real connections and building a community that supports each other.
Always Keep Learning
Stay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.
Authenticity Matters
Your story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.
Key Takeaways: Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement. * Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections. * Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness. * Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic. * Strategic Offers:* Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Welcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here’s how to shift your mindset and embrace practicality over polish.
Key Takeaways:
- Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.
- Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.
- Minimum Viable Option: Identify the simplest version of your product or service that serves the purpose and build upon it as you gain more insights and experience.
- Everything is a Stepping Stone: Every project and launch is a stepping stone to greater achievements. Learn and evolve with each step.
- Sustainability is Key: Align your business activities with what is sustainable for your current situation, ensuring longevity and continued relevance.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
- Convertkit - https://partners.convertkit.com/shellyniehaus
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience.
Key Takeaways:
- Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.
- Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less responsive one.
- Ideal Client Identification: Knowing who your ideal clients are is crucial for effective list building and creating targeted lead magnets.
- Lead Magnets: Simplify your lead magnet to address common pain points and offer quick wins without overwhelming potential subscribers.
- Promotion Strategies: Consistently promoting your lead magnet is essential. Use tools like the List Building Growth Scorecard to track and enhance your promotional efforts.
- Persistence in Marketing: Regular and strategic promotion can help build momentum and increase the effectiveness of your email marketing.
Book a Session: Interested in a Marketing Makeover strategy session for your business? Click on the link in the show notes to schedule your call with Shelly.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome back to another episode of Educated, Empowered, Inspired! Today, we're diving into something I know so many of you are struggling with—why your email list isn’t growing. I’m sharing the top 3 reasons and how you can fix this. Plus, I’ve created a fun new tool, the List Building Growth Scorecard, to help you get consistent and focused with your lead magnet promotion so you can finally see that list grow!
Key Takeaways:* If your email list is stuck, you’re probably under-promoting your lead magnet. People need to see it more often! * You need a solid strategy—sporadic posting won’t cut it. Let’s get systematic about where and how you promote. * Consistency is everything when it comes to building your list. It’s time to make list-building a regular habit in your business. * I’ve created the List Building Growth Scorecard to help you track your efforts and make promoting your lead magnet fun and easy. * Set some goals for your list: first, aim for 100 new contacts, then work to double that, and eventually aim for 500 new subscribers!
Action Step:
Download the List Building Growth Scorecard HERE and join the 28-day challenge. Track your daily activities, give yourself points, and watch your list grow!
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.
Freebies Mentioned In This Episode:
FB Profile Profitability Guide:
Email Quickstart
List Builder Growth Scorecard
Business Power Hour
Marketing Makeover
Key Takeaways:
- Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.
- Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.
- Choosing the Right Topic:
- Start with the end in mind and align your lead magnet with your ideal client's needs.
- Avoid attracting random people; focus on quality leads.
- Lead Magnet Ideas:
- Simple Options: Coupon/discount codes, cheat sheets, checklists.
- In-Depth Options: Workbooks, guides, mini-courses.
- Engagement-Focused: Video/audio resources, templates, quizzes.
- Experience-Based: Virtual or in-person events like business power hours or lunch and learns.
- Execution Tips:
- Don't overthink; start with a simple, minimum-viable lead magnet.
- Leverage your strengths—choose a format that aligns with how you naturally work.
- Use tools like ChatGPT for creativity if you’re stuck.
- Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96!
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.
Key Takeaways:
- Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.
- Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.
- Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.
Action Steps:
- Download the Client Persona Template – Get to know your customer better with guided exercises.
- Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.
- Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.
Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips!
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this special episode of Educated, Empowered, Inspired, we dive into the critical art of connecting with your customers. Part two of the Back to Business Bootcamp series is where I guide you through aligning your audience, offer, and messaging. If you’ve ever fallen into the trap of "If I build it, they will come," this episode is for you. Learn why understanding your customers deeply is the key to converting interest into sales and how to ensure your marketing strategy truly resonates with your target audience.
Key Takeaways:
- Audience Insight: Understand why being in the right room—both physically and virtually—is crucial to reaching the right customers. Make sure your audience is not only interested in your offer but also willing to pay for it.
- Offer Alignment: Avoid creating products in a vacuum. Learn the importance of listening to your customers and tweaking your offers to match their needs and desires.
- Effective Messaging: Your messaging bridges your audience and your offer. Discover how to align your messaging with the language and concerns of your target market to ensure it resonates and converts.
Get started now! Download the Client Persona Template to start getting to know your customers better.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.
DOWNLOAD YOUR WORKBOOK: https://resources.shellyniehaus.com/persona
Key Takeaways:
- Simplify Your Approach: Think of marketing as having conversations, not just pushing out content and offers.
- Common Mistakes in Marketing:
- Overcomplicating Language: Avoid expert jargon that doesn’t resonate with your audience. Speak their language to connect better.
- Jumping Straight to Solutions: Build a connection first; let customers understand why they should care before diving into what you offer.
- Failing to Highlight Transformation: Clearly communicate the change customers will see from using your services. Paint a picture of their potential success.
- The Right Order Matters: Focus on aligning your marketing activities with the customer’s journey and needs. Start with foundational messaging before expanding into more complex strategies.
- Practical Steps for Audience Research:
- Identify where your audience spends time online and offline.
- Listen to the conversations and questions they have in these spaces.
- Understand and articulate the transformation they seek through your services.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this marketing makeover strategy session, Shelly coaches Randy Piles of Javelin Photography on refining his online marketing strategies to attract and retain ideal clients. Randy shares his experiences and challenges in product and branding photography, providing insights into his ideal client profile and his current marketing efforts. Shelly offers expert advice on enhancing Randy’s email list strategies, optimizing his use of online directories for SEO, and developing compelling lead magnets to convert prospects into ongoing clients.
Key Takeaways:
- Understanding YOUR Ideal Client: Randy’s perfect client is involved in niche markets like small medical devices and electronics, highlighting the importance of tailoring marketing strategies to specific audience segments.
- Email Marketing Strategies: Shelly suggests improving the conversion of cold calls to email list subscriptions by offering valuable lead magnets, such as discounts or specialized content, which encourage deeper engagement.
- SEO and Online Presence: Listing on multiple online sources can significantly boost SEO and visibility, but it’s crucial to ensure all information is consistent across platforms to build a coherent brand image.
- Creating Effective Lead Magnets: Lead magnets should solve a potential client's immediate problems and can range from downloadable guides to educational workshops. They help nurture leads into paying clients.
- Educational Content as a Tool: Providing potential clients with FAQs or educational content about the photography process can demystify the service offered and set clear expectations, enhancing client readiness and engagement.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this marketing makeover session, we dive into the challenges and strategies of streamlining marketing efforts for Kate McGuire, a real estate professional passionate about easing life transitions for her clients. Kate shares her current marketing practices and desires to optimize her social media efforts, which she finds overwhelming and time-consuming. We explore the benefits of content repurposing and the potential of AI tools to enhance efficiency, aiming to help Kate focus more on her real estate business and less on content creation.
Key Takeaways: Streamlining Efforts: Kate aims to streamline her marketing by focusing more on her main revenue stream in real estate and reducing the time spent on social media. * Content Repurposing: The emphasis is on creating a single piece of core content and repurposing it across various platforms to enhance efficiency. * Leveraging AI: Utilizing AI tools like Opus AI and ChatGPT to automate content repurposing, potentially saving time and maintaining consistency in messaging. * Outsourcing: The goal is to outsource content repurposing to a virtual assistant (VA), allowing Kate to concentrate on her primary business activities. * Maintaining Authenticity:* Despite automation, maintaining a personal touch in marketing content is crucial for engagement and authenticity.
This session underscores the importance of efficient marketing strategies that align with business goals and personal bandwidth, encouraging business owners to leverage technology for better scalability and personal freedom.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
- Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.
- Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.
- Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.
- Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.
- Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.
- 90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.
Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this Marketing Makeover episode, I dive deep into the essentials of building an email list from scratch with Keri Simpson, the owner of a boutique marketing agency. We explore strategies to boost her agency's growth through effective email marketing.
Key Takeaways:
How to get started! We dive into creating a compelling lead magnet and how to select the right email software. These tools and techniques are vital for attracting subscribers and managing an efficient email system.
How to grow you list and make it work for you! We explore the power of email automation and list segmentation. These advanced tactics help nurture client relationships effectively and complement existing social media efforts.
Click here to book your Markering Makeover Strategy Session!
https://resources.shellyniehaus.com/marketingmakeover
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this empowering episode, we dive deep into the world of user-generated content (UGC) with creative strategy expert Lauren Schwartz. Learn how to harness the power of UGC to boost your brand, connect with your audience, and scale your business - even if you're just starting out. Lauren shares invaluable insights on creating authentic content, leveraging social media platforms, and embracing new trends in digital marketing.
Key Points of Discussion:
- UGC vs. Influencer Content: What's the Difference? Lauren explains the difference between UGC and influencer content, emphasizing how UGC allows brands to control their message while maintaining authenticity.
- DIY UGC: Crafting Content on a Budget Discover practical tips for creating UGC-style content when you're just starting out, including how to leverage your existing client base and personal experiences.
- Social Media Mastery: Where to Focus Your Efforts Learn which social media platforms are most effective for service-based businesses and why you don't need to dance on camera to make an impact.
- Turn Customers into Brand Advocates Explore strategies for encouraging your customers to become brand advocates through user-generated content.
- The AI Revolution in Content Creation Get a glimpse into the future of content creation with insights on using AI tools for voiceovers and more.
User-generated content is a powerful tool for emerging entrepreneurs looking to scale their businesses. By embracing authenticity, leveraging the right platforms, and staying open to new technologies, you can create a strong brand presence that resonates with your audience. Remember, the journey to six figures starts with a single step – or in this case, a single piece of content.
For those looking to leverage AI voiceovers, Lauren recommends 11 Labs. To connect with Lauren and learn more about her work, visit her website at theloft325.com or follow her on Instagram @theloft325.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
- Embracing a Growth Mindset: I discuss how adopting a growth mindset can transform your approach to business challenges and lead to greater success. I'll highlight the significance of believing in your ability to develop skills and overcome obstacles.
- The Power of Persistence: Learn why persistence is a critical factor in achieving your business goals. I'll share strategies for staying motivated and pushing through tough times, drawing from my own entrepreneurial journey.
- Building Resilience in Business: Understand the importance of resilience in the face of setbacks. I'll provide actionable tips on how to build and maintain resilience, helping you to bounce back stronger from any challenges you encounter.
- Strategic Planning for Growth: Explore the essential elements of strategic planning for scaling your business. I'll cover key aspects such as setting achievable goals, creating a roadmap for growth, and measuring progress effectively.
- Leveraging Your Network: Discover how to harness the power of your professional network to support your business growth. I'll share insights on networking effectively and building meaningful connections that can open doors to new opportunities.
- Practical Steps to Six Figures: Get practical advice on the specific steps you need to take to reach your first six figures. From optimizing your service offerings to improving your marketing strategies, I'll break down the actionable steps that can lead to significant business growth.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguide
Key Takeaways!
The Limitations of Social Media:
Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.
The Value of Email Marketing:
Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.
Getting Started with Email Lists:
Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.
Building Trust and Desire:
Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.
Understanding Your Audience:
Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.
Practical Tips for Email Marketing:
Provide less information but more value. Offer quick wins that can change your audience’s life in a short time. Use discounts or samples for product based businesses to entice signups.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
• Understand the limitations of selling exclusively through social media
• Learn the structure and importance of a sales funnel in your marketing strategy
• Discover why email marketing is 42% more likely to convert to sales compared to social media
• Explore the concept of lead magnets and how they can grow your email list
• Gain insights on segmenting your email list for more targeted, effective communication
• Overcome common objections to email marketing, such as fear of bothering subscribers
• Learn about user-friendly email marketing platforms like ConvertKit
• Understand the power of providing value through free resources to attract potential clients
This episode will inspire you to embrace email marketing as a powerful tool in your entrepreneurial journey, helping you connect more deeply with your audience and ultimately drive more sales for your business.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
-
Understanding your audience.
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Defining your zone of genius.
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Creating your offer.
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Building your personal brand:
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Name: Your brand identity includes your logo, graphics, and brand colors.
- Face: Use a consistent and professional profile photo across all social media platforms.
-
Feel: Create content that reflects how you want to make your audience feel and fosters a connection.
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Connecting with your audience.
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Inviting your audience to take the next step.
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Positioning yourself as the go-to expert in your field.
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Strategic content creation.
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
Personal Branding Essentials:
- Your personal brand is crucial and will outlast any service or industry.
- A personal brand is comprised of your name, face, and how you make people feel.
- Ensure your online presence is cohesive and recognizable across all platforms.
Google Yourself:
- Regularly Google yourself to understand your digital footprint.
- Ensure your online content is congruent and aligns with your brand.
Consistency Across Platforms:
- Use the same profile photo and banner images across all social media platforms for easy recognition.
- Update your photos and banners to keep them current and on-brand.
The Power of Conversations:
- Conversations can lead to business opportunities, collaborations, and valuable relationships.
- Engage with your audience on a personal level by sharing relatable stories and insights.
Creating Conversations:
- Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).
- Focus on creating meaningful conversations rather than just posting content.
Join us for our next Business Power Hour! https://resources.shellyniehaus.com/powerhour
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Sign-up for Convertkit - https://partners.convertkit.com/shellyniehaus
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways
Importance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It’s crucial for standing out in today’s market.
Elements of a Strong Personal Brand :
Building Trust, Interest, and Reason :
- Interest: Engage your audience with relevant and intriguing content.
- Trust: Show up as reliable, credible, and professional.
- Reason: Highlight your unique value proposition.
Creating Connection Posts :
- Use high-quality, current images and videos that reflect your brand.
- Share personal stories and behind-the-scenes content to build a deeper connection with your audience.
Inviting Your Audience on the Journey :
- Share behind-the-scenes of your work.
- Highlight client testimonials and success stories.
- Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Sign-up for Convertkit - https://partners.convertkit.com/shellyniehaus
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape.
Key Takeaways:
- Website as Your Marketing Home:
- Your website is the central hub of your online presence, where you have the most control over the content and user experience.
- Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.
- Essentials of a Strong Website:
- Ensure clarity and simplicity in your website’s navigation and content to make it user-friendly.
- Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.
- Choosing the Right Platform:
- Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).
- Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.
- Investing in Professional Help:
- Don’t hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.
- Investing in expert help can save time, money, and prevent costly mistakes in the long run.
- Future-Proofing Your Website:
- Plan with the end in mind, thinking about how your website can evolve to meet future business needs.
- Stay adaptable and be ready to upgrade your website as your business grows and technology advances.
Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business.
Connect with Monica:
https://mayecreate.com/
https://mayecreate.com/resource/what-to-put-on-your-website/
https://youmayecreate.com/better-than-diy/
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Sign-up for Convertkit - https://partners.convertkit.com/shellyniehaus
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, Marilyn Jenkins shares her wisdom on elevating your online presence and attracting more clients by maximizing your Google Business Profile. Discover why this free tool is a game-changer for local businesses and learn practical tips for optimizing your listing for maximum visibility.
Key Takeaways:
- Your Google Business Profile is a virtual storefront that allows potential customers to find you when searching for your services locally - don't miss out on this free opportunity!
- Properly setting up your profile with the right business name, categories, description and videos shows Google you're active and care about the user experience.
- Getting reviews and responding professionally is crucial - it builds trust with potential customers and shows you value their feedback.
- Stay engaged by regularly updating your profile with new posts, photos, products/services. Spend just 10 minutes a week!
- Maximize your local SEO by including your city/area in posts and photo locations - this increases your relevance in nearby searches.
- Purchase Marilyn's "Google Business Profile Training Guide" to access step-by-step instructions and SOPs to level up your online game! Use Code 5EMPOWERED to get the book for $5. https://maximizeyourgbp.com
Connect with Marilyn:
https://lawmarketingzone.com
https://www.linkedin.com/in/marilynjenkins/
https://www.facebook.com/marilyn.jenkins.1232
https://www.facebook.com/groups/7053410491385040/ (GBP Group)
https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw
https://www.instagram.com/lawmarketingzone
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Sign-up for Convertkit - https://partners.convertkit.com/shellyniehaus
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this exciting new episode of the "Educated Empowered Inspired" podcast, I introduce a new segment, 10 Minute Tips. We are doing a deep into the strategy of creating a 90-day content calendar for social media tailored for entrepreneurs who want to streamline their content creation process. Learn how to efficiently plan, create, and schedule content that resonates with your audience without spending endless hours on social media. This episode is packed with actionable insights to help you get off the content creation hamster wheel and make your social media efforts more effective and manageable.
Key Takeaways:
- Overcoming Overwhelm: Learn how social media doesn’t have to be time-consuming or overwhelming.
- Three Stages of Planning: Break down your content creation into three manageable stages—planning, creating, and scheduling.
- Content Pillars: Focus on three types of posts: Connecting, Positioning, and Inviting.
- Efficient Content Creation: Use templates for visual content and tools like ChatGPT to generate captions.
- Scheduling Tools: Utilize tools like Later, Planoly, or Hootsuite to pre-schedule your posts and maintain a consistent social media presence.
- Engagement Focus: Spend your social media time engaging with your audience rather than just creating content.
- Practical Tips: Allocate a half-day to plan, create, and schedule 90 days' worth of social media content.
Mentioned in the Episode:
Social Media Mastery Blueprint Course - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this week’s episode, Shelly Niehaus interviews Christine Rothdeutsch about the importance of building success systems in business. Christine shares valuable insights and practical tips on scheduling, payment systems, bookkeeping, lead generation, networking, and follow-up processes.
Key Takeaways:
Scheduling and Time Management:
-
Block out specific times for business development, education, and free time on your calendar.
-
Create a structured schedule to ensure you're dedicating time to important tasks.
Payment Systems:
-
Have your payment methods ready and easily accessible for clients.
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Streamline the payment process to make it convenient for clients to pay you.
Bookkeeping Systems:
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Utilize bookkeeping software to track expenses, revenues, and run reports.
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Gain a clear understanding of your financial situation for informed decision-making.
Lead Generation and Networking:
-
Be intentional about networking events and focus on quality interactions.
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Set clear goals for each event and follow up promptly with contacts using CRM tools.
Follow-Up Processes:
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Develop a systematic approach for managing follow-ups across different platforms.
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Prioritize proactive communication and utilize CRM tools to organize contacts effectively.
As mentioned in the Episode: 5 Simple Systems to Add 6-Figures to Your Business - https://christineroth.com/5systems
Connect with Christine:
https://christinerothdeutsch.com/
https://www.linkedin.com/in/christinerothdeutsch/
https://www.instagram.com/christinerothdeutsch/
https://www.youtube.com/christinerothdeutsch
https://www.facebook.com/ImplementingYourVision
https://podcasters.spotify.com/pod/show/christine-rothdeutsch
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this special episode of the Educated, Empowered, Inspired podcast, we dive deep into the stages of business growth with a focus on our exclusive Business Success Blueprint. This blueprint, crafted from 20 years of business experience, provides a step-by-step guide to growing a business that is not only profitable but also enjoyable and sustainable.
Key Takeaways:
Business Breakthrough: Focus on defining your business offer, audience, and messaging. Essential for those in the early stages of their business to set a strong foundation and avoid common pitfalls like lack of clarity and direction.
Marketing Momentum: Develop a cohesive brand and a strategic marketing plan. This stage emphasizes the importance of consistency in messaging and the need for a detailed content calendar to enhance audience growth and engagement.
From Social to Sales: Transition from social media engagement to building a robust email list that converts. Utilize lead magnets and nurture sequences to deepen relationships and boost sales through targeted email marketing strategies.
Sustainable Success: Aim for scalability and efficiency through advanced marketing tactics and automation. This final stage focuses on refining offers and employing systems like CRM to ensure business operations are smooth and customer experiences are exceptional.
Join us as we outline each stage with practical action items and discuss how to navigate from one phase to the next, ensuring steady growth and long-term success in your entrepreneurial journey.
Free Resources:
- Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, online marketing coach Shelly Niehaus engages in a captivating conversation with Jeanne, an expert in menopause and its impact on entrepreneurship. We delve into the often overlooked topic of sleep deprivation during menopause and its repercussions on entrepreneurial endeavors.
Key Takeaways:
- Understanding Hormonal Influence: Jeanne sheds light on how hormonal imbalances affect sleep patterns, emphasizing the intricate relationship between hormones and quality of sleep.
- Symptom Analysis: Instead of immediate lab tests, Jeanne advocates for analyzing symptoms as a basis for identifying potential hormonal issues, enabling a more personalized approach to addressing sleep disturbances.
- Role of Cortisol: Cortisol's significant role in sleep regulation and its interaction with melatonin is highlighted, offering insights into managing sleep difficulties effectively.
- Practical Strategies: Jeanne provides practical strategies for managing sleep issues, such as the four-eight breathing technique, which promotes relaxation and calms the mind.
- Empowerment Through Knowledge: Encouraging listeners to take proactive steps and providing resources like workshops and Jeanne's website empowers them to address sleep concerns and navigate menopause with confidence.
Connect with Jean Andrus:
- Website - menopause.guru
- FB - facebook.com/menopauseguru
- Menopause Matters podcast - https://podcasts.apple.com/us/podcast/menopause-matters/id1647880274
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Laurie Gilbertson shares valuable insights on the power of storytelling and communication. Here's a summary of the key points discussed:
The Importance of Storytelling: Stories are powerful tools that connect us emotionally and help us make sense of the world. They are everywhere in our daily lives, from casual conversations to TV shows and books.
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Becoming a Good Storyteller: To become a good storyteller, start paying attention to the stories around you and the ones you tell frequently. Write down five favorite stories and analyze their core themes and emotions.
-
Unleashing Creativity: Storytelling allows for creativity and personal style to shine through, making each story unique. Embrace your creativity and authenticity to connect with your audience genuinely.
-
Empowering Others: Through storytelling, you can inspire and empower others without making them feel like they're being sold to. Connect with your audience on a personal level by sharing relatable stories tied back to your business's why and values.
Key Takeaways:
- Stories are everywhere in our lives and can be powerful tools for communication.
- Start by being aware of the stories around you and analyzing their core themes and emotions.
- Embrace creativity and authenticity in your storytelling to connect with your audience genuinely.
- Use storytelling to inspire and empower others while staying true to your business's values and purpose.
Connect with Laurie Gilbertson:
https://www.linkedin.com/in/lauriegilbertson/
https://tribecablueconsulting.com
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, Jen Patterson shares valuable insights on managing finances effectively, setting up a structured bank account architecture, and taking control of your financial future. She emphasizes the importance of regular financial check-ins and offers practical tips for overcoming money-related stress.
Key Takeaways:
- Structured Bank Account Architecture: Jen highlights the importance of setting up separate accounts for different financial purposes, such as savings, taxes, and spending, to avoid overspending and financial stress.
- Regular Financial Check-Ins: Schedule dedicated time each week for a "money power hour" to review financial statements, identify unnecessary expenses, and take proactive steps toward financial health.
- Empowering Mindset: Jen's personal journey and passion for empowering others serve as inspiration to take control of your finances, make informed decisions, and work towards financial freedom.
- Supportive Community: Joining programs or groups led by financial experts like Jen can provide additional support, accountability, and encouragement on your financial journey.
Connect with Jen Patterson:
https://www.dollardivas.org/
https://www.instagram.com/jenpaterson.biz/
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode of the Educated, Empowered, Inspired podcast, we delve into the power of video to elevate your brand presence. As entrepreneurs over 40, it's crucial to shine online and share our talents effectively with the world. I share five actionable tips to help you look your best on video and make a lasting impression.
Key Takeaways:
- Tip 1: Good Lighting Setup
- Tip 2: Create a Neutral Background
- Tip 3: Invest in a Quality Camera
- Tip 4: Camera Placement and Stability
- Tip 5: Use a Quality Microphone
For links to specific cameras, microphones, etc. Please check out my MUST-HAVE BUSINESS TOOLS!
These tips are designed to help you level up your video presence, connect with your audience effectively, and make a positive impact on your brand. Remember, with the right tools and mindset, you can confidently share your message and inspire others in your entrepreneurial journey. Keep shining and elevating your brand to new heights!
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, professional organizer Nicole Gabai shares her holistic approach to organization and her unique "halfway book" system for managing information overload. She discusses her journey from a career in TV production to becoming a certified virtual organizing pro and the pivotal moments that led her to pursue organizing as a passion. Nicole emphasizes the power of combining digital and physical methods for efficient organization tailored to your life.
Key Takeaways:
• Adopt a holistic view of the organization that accounts for your physical space, time management, and information flow
• Use Nicole's "halfway book" system with tabbed categories to capture and easily retrieve information as it comes in
• Customize your categories to reflect the different areas of your life and work
• Maintain a hybrid approach, utilizing both digital (phone notes app) and physical (notebook) for flexibility
• Take 15 minutes at the end of each day to review and prepare for the next day
• Give yourself permission for the organizational system to evolve and change as your needs shift
• Find inspiration in art, nature, and surrounding yourself with beauty in everyday life
• Stay consistent, but make your organizational methods work for your unique lifestyle and priorities
Mentioned in This Episode:
Clairefontaine Wirebound Notebook - https://a.co/d/d2JKPvf
The Art of Organizing Book - https://a.co/d/5cbqnJX
Connect with Nicole:
https://www.instagram.com/nicolegabai
https://www.b-organized.net
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode of the Educated, Empowered, Inspired podcast, we dive into the essential tips for creating a compelling About Me page that resonates with your audience and elevates your online presence. Your About Me page is your digital introduction, and it's crucial to make a positive and lasting impression.
- Keep it Simple: Your About Me page should be concise, skimmable, and highlight the key aspects of your personal and professional journey.
- Start with Your Why: Connect with your audience by sharing your motivations, passions, and unique journey that led you to your current career or business.
- Speak to Your Audience: Frame your content in a way that focuses on how you can serve and help your audience rather than just talking about yourself.
- Avoid Industry Jargon: Use language that is relatable and understandable to your audience, avoiding complex industry terms or acronyms.
- Get Personal: Share personal anecdotes, interests, and values to humanize your brand and create a genuine connection with your audience.
- Progress Over Perfection: Don't overthink or strive for perfection. Start with a rough draft, and remember that you can always update and improve your About Me page over time.
Resource:
Download the free worksheet "6 Tips to Writing an Awesome About Me Page" mentioned in the episode to ensure your About Me page has all the essential elements to make a strong impact on your audience.
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
- Myrna emphasizes the importance of organic search, revealing that it accounts for over 60% of web traffic and builds trust and authority with users.
- Our discussion highlights the differences between platforms like WordPress and Squarespace, offering guidance on choosing the right platform based on design preferences and SEO needs.
- Myrna shares valuable content creation strategies, such as repurposing podcast content into blogs and social media posts, to maximize reach and engagement across multiple channels.
- We discuss the role of AI in content creation and SEO, emphasizing its potential as a tool but also emphasizing the importance of maintaining authenticity and a human touch.
- Learn more about Myrna's upcoming SEO course, and accessibility resources are highlighted as valuable tools for entrepreneurs looking to optimize their websites and stay ahead in the digital landscape.
- Myrna recommends "Unreasonable Hospitality" as a must-read for entrepreneurs aiming to deliver exceptional customer experiences.
Tune in to this episode for actionable strategies, expert advice, and inspiration to elevate your digital marketing and SEO efforts!
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively.
Key Takeaways:
-
- Cohesive Branding: Your Instagram profile should mirror your website, ensuring consistency in colors, fonts, and branding elements.
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- Searchability: Differentiate your username (handle) and name (business name) to improve searchability and discoverability.
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- Professionalism: Use a professional profile photo with your face to establish trust and connection with your audience.
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- Clear Messaging: Craft a clear "I help" statement in your bio, stating who you serve, the problem you solve, and how you help them.
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- Engagement Strategy: Utilize three pinned posts to connect, position yourself as an expert, and invite engagement from your audience.
Action Step:
Update your Instagram profile using the tips discussed in this episode and tag @ShellyNiehaus to receive feedback and join the conversation.
Mentioned in this episode:
Create your “I Help Statement” for all your social media platforms.
FORMULA FOR YOUR I HELP STATEMENT:
I help ______ (ideal client) _______ (problem you solve) and ________ (their desire) through
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this motivating episode, Laura Bowers shares her courageous journey from corporate burnout to entrepreneurial freedom through embracing AI. Her life-changing pivot, sparked by an intriguing Facebook ad, led her to climb Mount Kilimanjaro and eventually launch the PMO Boss - an AI consulting agency. With infectious enthusiasm, Laura demystifies AI tools like ChatGPT, empowering listeners to harness their power for content creation, time optimization, and fostering deeper human connections in business. Her inspiring story and actionable tips remind us to boldly pursue our passions, leverage innovative technologies, and build a purposeful legacy.
Key Takeaways:
• Embrace pivotal moments as catalysts for transformation and personal growth.
• Strategically integrate AI to streamline content creation, save time, and amplify your unique voice.
• Train AI assistants like ChatGPT with your brand's values, style, and target audience for aligned output.
• Leverage AI for content ideation, repurposing across platforms, and formatting while preserving human authenticity.
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains.
Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing in the morning.
We also discuss the different types of rest and recharging beyond just sleep that entrepreneurs need more of. Jodi provides a framework for figuring out what your brain needs to refill your tank, whether it's creative time, sensory relief, or social connection.
Jodi reminds us that when you feel like you can't pause and step away, that's exactly when you must. Tune in for more unconventional wisdom that will help you make space for your best strategic thinking.
Connect with Jodi Hume:
website: https://atthecore.com
Instagram: https://www.instagram.com/jodihume/
LinkedIn: https://www.linkedin.com/in/joditurnerhume/
Tiktok: https://www.tiktok.com/@jodihume?lang=en
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Are you an entrepreneur or small business owner struggling with sales and self-promotion? Then this episode is for you! I'm excited to welcome Nikki Rausch, CEO of Sales Maven, to share her expertise on selling authentically.
With over 25 years of sales experience, Nikki has a unique ability to transform the often misunderstood process of "selling." She'll guide us through her Selling Staircase framework and provide practical tips to overcome the fear of being "salesy."
Nikki has written three books on the topic, which are available on Amazon, and hosts her own podcast, Sales Maven. In our conversation, she'll also open up about pivoting her business after moving states and transitioning to virtual events during the pandemic.
Whether you're new to sales or an experienced pro, this episode will empower you with actionable strategies to close more deals confidently and with genuine connections. Don't miss Nikki's inspiring insights and her free e-book offer!
Mentioned in This Episode:
Free e-book, Closing The Sale https://yoursalesmaven.com/shelly
Connect with Nikki Rausch:
https://yoursalesmaven.com/
https://www.facebook.com/yoursalesmaven/
https://www.instagram.com/your_sales_maven/
https://www.linkedin.com/in/nicolerausch/
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this empowering episode of the Educated, Empowered, Inspired podcast, we kick off our series on elevating your online presence with a deep dive into optimizing your Facebook profile for high conversions. Whether it's the profile you've shared personal milestones on since 2007 or a newer account, transforming it into a professional profile can significantly enhance your credibility and connect you with your ideal clients. Join us as we explore actionable steps to audit and upgrade your Facebook presence, ensuring it accurately reflects who you are, who you serve, and how you serve them.
Key Takeaways:
- Optimize Your Profile Photo: Your profile photo is your first impression online.
- Leverage Your Banner Image: Use this prime real estate to showcase your business, including your logo, brand colors, and a succinct message about who you help and how.
- Craft a Compelling About Section: Clearly articulate who you are, your target audience, and your value proposition in a concise I-help statement.
- Utilize the Pinned Post: Highlight a post that speaks directly to your ideal client's pain points, showcasing how you can solve their problems or improve their situation.
- Clear Call to Action (CTA): Ensure you have a single, clear CTA across your profile to guide potential clients on what to do next, whether it's visiting your website, signing up for a freebie, or scheduling a discovery call.
Don't miss our step-by-step guide with screenshots and detailed instructions on optimizing your Facebook profile. Check out the link in the show notes for this invaluable resource! https://shellyniehaus.ck.page/facebook
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Today, we're diving deep into the pursuit of joy, both in life and in business, with our special guest, Reina Bach. Join us as we explore Reina's fascinating journey from a technical background in engineering to becoming a certified coach and leadership expert. With a master's degree in industrial and organizational psychology and a knack for culinary arts, Reina's unique blend of skills and experiences offers invaluable insights into finding joy and fulfilment.
We discuss the difference between happiness and joy, uncovering barriers to accessing joy, both external and internal. Reina shares powerful strategies for overcoming these barriers, including mindfulness techniques and the importance of setting boundaries. But the journey doesn't stop there. Reina guides us through a transformative meditation exercise, helping us tap into our inner peace and embrace the present moment.
So, if you're ready to break free from the noise and discover the joy within reach, tune in now, and let's embark on this transformative journey together!
Mentioned in This Episode:
Strategies to Stay Calm, Centered and at Peace 3 Secrets to Trusting Yourself 3 Tips to Getting Unstuck
All they need to do is go to this page and enter their email: https://reinabach.com/podcast-landing-page/
Connect with Reina Bach:
https://reinabach.com/
www.linkedin.com/in/reinabach/ https://www.facebook.com/ReinaBachInternational
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome to another episode of the Educated, Empowered, Inspired podcast! I'm Shelly Niehaus, and today, we're unravelling the secrets to my go-to strategy for turning followers into paying clients. In this episode, I break down my five-step email marketing strategy to guide you from building curiosity to converting leads into raving fans.
Mentioned in This Episode -
Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
Key Takeaways:
- Step one: Choose a platform – don't get stuck, pick one and start.
- Step two: Craft a lead magnet – offer something aligned with your business to attract the right audience.
- Step three: Create a landing page – the bridge between social media and your lead magnet.
- Step four: Promote consistently – utilize the billboard effect and share your landing page across platforms.
- Step five: Nurture your list – the magic happens when you consistently communicate, offering value and building trust.
Remember, the best time to start building your list is today. Let's be list-building partners and support each other on this exciting journey. Stay brave, keep moving forward, and let's build those lists together!
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome to another empowering episode of Educated, Empowered, Inspired. Today, we're joined by Kim Curtis, the CEO of Wealth Legacy Institute, who shares her incredible journey from financial chaos to becoming a beacon of success in wealth management.
Key Points:
- Kim's personal story of overcoming financial struggles and how it shaped her approach to wealth management.
- Insights into the natural and human-made laws of money.
- Practical advice for entrepreneurs on managing finances during economic ebbs and flows.
- The importance of rewriting your money story to achieve financial and personal success.
Actionable Tips:
- Start by addressing any outstanding credit card debt.
- Engage in money conversations with peers or mentors.
- Set clear, achievable financial goals based on your dreams and desires.
Mentioned in This Episode:
https://financialliteracypress.com/
https://agingparentchecklist.com/
Connect with Kim Curtis:
Website: https://www.wealthlegacyinstitute.com/
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, I'll be delving into my experiences with time management and productivity strategies. I share about a weekly planning routine that has significantly transformed both my business and personal life.
-
I start by reflecting on the previous week's projects and wins, and then I suggest planning the upcoming week.
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My approach involves consolidating appointments and projects in one place while identifying 'the big three' key tasks crucial for progressing through the week.
I've adopted this method from Michael Hyatt’s Full Focus Planner, and it has truly elevated my business and alleviated my overwhelm. I can't stress enough the importance of allocating time for self-care alongside work commitments.
I also share why writing by hand works best for me as an effective means for me to visualize the tasks for the week.
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, we dive into the world of personal style and empowerment with the incredible Lucy Barrett, a seasoned style coach with over 25 years of expertise. Join us as Lucy shares her transformative journey into the realm of style coaching, drawing from her extensive training at the Style Coaching Institute.
Discover Lucy's five-stage strategy to cultivate personal style, unravel the secrets behind colour and body shape, and the power of introspection to unveil individual preferences. She guides us through evaluating existing wardrobes, harnessing creativity from what's already at hand, and the importance of continuous review and adjustment.
As a special treat, Lucy offers a downloadable freebie, 'The Elements of a Successful Wardrobe', empowering listeners to kickstart their own wardrobe evaluation journey. Tune in to explore how Lucy empowers professional women and female business owners to build confidence and express themselves through the transformative power of style, both in-person and online. Get ready to be educated, ignited, and inspired!
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Discover the power of "theme days" to streamline your focus and prioritize tasks. The Full Focus Planner has been my go-to for taking planning to a new level, assisting me in setting weekly goals and daily priorities. I'll introduce you to a simple yet effective phone box to eliminate distractions and underscore the importance of creating a conducive work environment.
As we dive into work, explore the Pomodoro Method with a gravity-based timer that I find incredibly helpful for maintaining focus. I also recommend using blue blocker glasses to protect your eyes from exposure to screen. Lastly, I'll share how sticky notes work like magic, allowing me to jot down distractions without derailing my work.
Join me on this journey to heightened productivity, and be sure not to miss the chance to access my business resources guide for links to these tools. Let's make this year our most productive one yet!
Mentioned In The Episode:
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this empowering episode of Educated, Empowered, Inspired, we're joined by Kelly Risse, CEO of Rise Up and Live Wellness, and host of the Winning in Business podcast. Kelly shares her personal journey from a health crisis to becoming a transformational coach, emphasizing the critical role of mindset in managing stress and achieving balance.
Key Takeaways:
- The connection between stress and mindset.
- Practical techniques to manage stress, including the 'positive what if' method.
- Understanding stress personalities: The Perfectionist, The Comparer, and The Doer.
- The importance of self-acceptance and setting boundaries for business success.
Kelly's story is a testament to the power of resilience and the impact of mindset on our personal and professional lives. Tune in for an episode filled with actionable insights and inspiring stories.
Connect with Kelly Risse:
Linkedin: www.linkedin.com/in/kellirisse
Business Breakthrough for Explosive Growth and Success in 2024
https://riseupandlivewellness.coachesconsole.com/businessbreakthrough
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, we explore the need for businesses to pivot in response to ever-changing landscapes, from pre-pandemic to post-pandemic shifts. Here, I emphasize the importance of constant marketing reassessment by urging listeners to ask vital questions to your clients: Where are they now? Who are they today? What are the marketing goals?
Join me as I share with you practical steps that cut through marketing overwhelm, highlighting the core belief that marketing thrives on building trust through genuine conversations. I'm thrilled to introduce you to my Business Breakthrough class – a four-week workshop I've crafted specifically to guide entrepreneurs like you in shaping a personalized marketing plan.
Join me for a roadmap to success, always remembering that marketing is the key to freedom in your business. Let's empower your venture with intentional, relationship-focused strategies. Tune in to the Educated, Empowered, Inspired podcast, and together, let's embark on this transformative journey! 🚀
Mentioned in this episode:
Free Workshop: 5 Marketing Strategies You Need To Earn More Income - https://shellyniehaus.ck.page/workshop
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
- Understanding the Importance of Sleep: Tenessa emphasizes how quality sleep is foundational for maintaining consistent energy levels, clear thinking, and overall well-being.
- Optimizing Sleep for Better Business Performance: Discover the connection between sleep quality, decision-making, creativity, and problem-solving in business.
- Practical Tips for Improved Sleep: Tenessa shares actionable advice on creating a conducive sleep environment, managing temperature, and understanding the impact of light on sleep patterns.
- The Science Behind Sleep: An exploration of sleep phases, including deep sleep and REM, and their effects on physical and mental rejuvenation.
- Personal Experiences and Client Stories: Real-life examples illustrating the transformative power of prioritizing sleep in an entrepreneur's life.
- Resources for Further Learning: Tenessa discusses her podcast, 'Becoming Limitless,' and offers a playbook, '12 Ways to Biohack Your Energy,' for listeners eager to dive deeper into sleep optimization.
Connect with Tanessa Shears:
Website: https://tanessashears.com/
Instagram https://www.instagram.com/tanessashears/
The Becoming Limitless Podcast https://tanessashears.com/podcast
12 Ways to Biohack Your Energy https://tanessashears.com/energy
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Hey, go-getters! This episode is your quarterly business check-up. I'm unpacking a personal, powerful exercise – seven pivotal questions for reflection – to help you pause, evaluate, and leap forward in your entrepreneurial journey. Perfect for a quick revisit at each quarter's end or year's close. Let's dive into the art of reflection and growth!
Key Insights:
Reflection is Key: Learning from the past is crucial – and it comes from thoughtful reflection, not just experiences.
Rhythms of Reflection:
- Daily, weekly, monthly, or quarterly – find your rhythm to keep your business on track.
The Magnificent Seven – Questions for Reflection:
- Financial Check
- Shine a Light on Strengths
- Face the Weaknesses
- Valuable Connections
- Actions That Mattered
- Marketing Wins
- Step Out of Comfort
Looking Forward: Use these reflections to sharpen your future strategies. Remember, past insights are gold for future planning!
Make It a Habit: Block out time this week for this exercise – it's a game-changer.
Mentioned In The Episode:
Business Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Connect with Shelly Niehaus:
Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/
Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
- Challenging Hustle Culture: Learn why constant work and burnout aren't the keys to sustainable success, and how redefining success is essential for long-term fulfillment.
- Creating Work-Life Balance: Strategies to balance professional growth with personal well-being, emphasizing the importance of setting boundaries from the start.
- Recognizing Business Seasons: Understanding and respecting the different phases of your entrepreneurial journey, including the necessity of 'hustle mode' and when to transition out of it.
- Practical Framework for Planning: Introduction to the 'Q Exercise' for effective annual and quarterly planning, ensuring that personal goals and business objectives align.
- Setting Boundaries for Sustainable Success: Tips for establishing daily and weekly rhythms that prevent burnout and promote a balanced lifestyle.
- Personal Reflection and Action: Encouragement for listeners to envision their ideal work-life balance and take practical steps to implement these changes in their business.
Connect with Shelly Niehaus:
The Business Power Hour:
Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/
Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome to an extraordinary episode of "Educated, Empowered, Inspired," where we dive deep into the power of self-belief and discover the unique talents each of us holds. This episode is a call to action for all our listeners who might question their value in the crowded entrepreneurial landscape.
Key Takeaways:
- Embrace the thoughts of self-doubt as a universal experience in entrepreneurship and use them as a stepping stone to recognizing your unique potential.
- Discover the power of your everyday wisdom and the impact it can have on others. What's routine for you can be revelatory for someone else!
- We spotlight inspiring stories from our community, like the makeup artist who turned a simple task into viral content, teaching us that our everyday skills are indeed valuable.
Connect with Shelly Niehaus:
Business Power Hour: https://shellyniehaus.ck.page/businesspowerhour
Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/
Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Key Takeaways:
- The Pitfalls of Perfectionism: Many entrepreneurs, especially high achievers, often delay or derail their business endeavors in striving for perfection, which can hinder progress.
- Embracing a 'Messy Start': Starting messy can be a catalyst for growth in business. It's about taking action, despite imperfections.
- Personal Anecdotes for Inspiration: Our host shares her experiences with perfectionism in her early personal training and photography businesses, emphasizing the value of learning from real-life practice over theory.
- Common Missteps in Starting a Business: The hesitation to start due to lack of formal qualifications, like a business degree or specific certifications, is a common barrier that aspiring entrepreneurs face.
- The Importance of Action Over Consumption: Continuously consuming information without taking action can lead to stagnation. The real progress is made by applying what you learn in a practical context.
- Debunking the Myth of Instant Expertise: No one starts as an expert; success is a journey that begins with being a beginner.
Connect with Shelly Niehaus:
The Business Power Hour: https://shellyniehaus.ck.page/brandingpowerhour
Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/
Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
We're celebrating a major milestone in this special 50th episode of the "Educated, Empowered, Inspired" podcast! Reflecting on my journey, from the initial hesitation about starting this podcast to the incredible growth and support from you, our amazing listeners, and my dedicated team.
Let's dive into the power of gratitude and take a moment to reflect on the things that are currently saving my life – in both my business and personal life. As we dive into the season of gratitude, I encourage you to make your list of life-saving factors. You'll gain insights into the strategies that have fueled my podcast and business success and be inspired to incorporate gratitude practices into your life and work.
Join me on this milestone episode, and let's explore the power of gratitude, community, and balance in our journeys of growth and self-improvement.
Client Gifting Guide https://shellyniehaus.ck.page/gifting
Connect with Shelly Niehaus:
Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/
Book Your Free 30 Minute Strategy Call: https://coaching.shellyniehaus.com/contact/
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Join us for engaging conversations that delve into personal and professional transformation, bringing you stories that empower and inspire real change. I am excited to have Dr. Keith McNally as our guest today.
Dr McNally is your guide, specializing in facilitating impactful discussions by uniting like-minded individuals. Whether you're an emerging entrepreneur navigating the first steps of your business journey or a seasoned pro seeking to realign with your purpose, this podcast offers insights for everyone.
Discover the catalyst behind Dr McNally's book 'Walking the Path, A Leader's Journey,' and understand his journey and the profound impact of personal transformation. Learn about the four essential habits that can guide your path to success: knowing yourself, reflecting, writing, and embracing your purpose.
I'll discuss with Dr. Keith McNally the power of mentorship and the importance of seeking guidance from those who understand your values and journey. In an inspiring twist, Dr. McNally will reveal his personal motivation as a heart attack survivor, highlighting the importance of cherishing each day and the impact of meaningful conversations.
Tune in, get inspired, and take actionable steps towards your transformation. Subscribe to the podcast and connect with Dr. McNally on LinkedIn to stay empowered and informed on your personal and professional growth journey.
Connect with Keith McNally:
Website: https://www.drkeithmcnally.com/
Connect with Shelly Niehaus:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Here is what to expect on this podcast:
Thoughtful Gifting: How a small, personalized token can strengthen client bonds.
Client Gifting Timeline:
- Onboarding Gifts: Setting the tone with a warm welcome.
- Ongoing Appreciation: Maintaining connection with timely tokens.
- Milestone Celebrations: Marking important client events with something special.
The Significance of Appreciation:
- Boosting retention and referrals through genuine gestures of thanks.
Gifting Made Simple:
- Selecting Recipients: Who to focus your gifting efforts on.
- Choosing the Gift: Aligning presents with your brand identity.
- Initiating the Process: Easy steps to begin your gifting journey.
Mentioned In The Episode:
Client Gifting Guide https://shellyniehaus.ck.page/gifting
Connect with Shelly Niehaus:
Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/
Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, Maureen Mwagni, a brand growth expert who helps entrepreneurs scale their product-based businesses to become household names through precise sales and marketing strategies, shares her incredible journey of growth, pivoting, and finding success through organic marketing. Discover the power of clear messaging, the importance of humanization in branding, and the significance of embracing your unique story.
Maureen takes you through her pivot from a paid ad-driven business to a more sustainable organic marketing approach, offering valuable lessons for emerging entrepreneurs. Learn how to attract the right audience, refine your messaging, and build a strong foundation for your business.
Tune in to gain practical insights and inspiration from Maureen Mwagni's remarkable experience. Whether starting a business or looking to level up your marketing game, this podcast episode will empower you with the knowledge and strategies you need to succeed. Don't miss this opportunity to learn from a true expert in the field.
Connect with Maureen Mwangi:
Podcast - https://pod.link/1534055172
Youtube - https://www.youtube.com/@maureenmwangiofficial
Facebook: https://www.facebook.com/startwardconsulting
Instagram: https://www.instagram.com/maureenmwangiofficial/
Website: https://www.startwardconsulting.com/
Connect with Shelly Niehaus:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
As a business coach and personal brand strategist, I'm here to shed light on what a personal brand truly means. So, what exactly is a personal brand? In my experience, it boils down to three essential components: your name, your face, and how you make people feel.
It's about infusing your unique personality into your business, nurturing your reputation when you're not in the room, and understanding what your audience perceives about you.
In today's social media age, you are your business's face. Your personal brand is your ultimate tool for connecting with clients, inviting them into your world, and establishing yourself as a credible expert in your field. Consistency across your brand visuals and online presence is key. Want to take practical steps toward developing your personal brand? Start by auditing your profile photos, ensuring they meet our discussed criteria.
It's time to stand out in the digital world and become the go-to professional in your industry. Join me on this podcast, take action, and let me know how I can continue to empower you by leaving a rating or review.
Connect with Shelly Niehaus:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, I am chatting with the incredible Julie Zolfo about the transformative power of downtime and our choices as entrepreneurs. Julie shares her profound journey of self-discovery and the wisdom she's gained. She takes us on a quest to understand how to make choices that bring inner peace, even if they don't align with societal expectations.
She discusses the importance of honoring our passions, embracing emotional well-being, and finding courage and compassion within ourselves. We delve into Julie's unique Fulfillment Factor Formula, a practical guide to making choices that truly fulfil us. It's a formula that empowers us to live authentically, even when faced with judgment or resistance from others.
Join us as we uncover the significance of travel as a catalyst for personal growth and the art of reentry, bringing the lessons from our journeys back into our daily lives. Julie's insights remind us that we have the power to shape our destinies and lead lives filled with purpose and joy. Tune in to this episode for an inspiring conversation that will leave you ready to embrace your own path to fulfilment.
Connect with Julie:
Website: https://www.juliezolfo.com/
Traveller's Heart Podcast: https://www.juliezolfo.com/podcast
Facebook: https://www.facebook.com/juliezolfo
Astrology Facebook group: https://www.facebook.com/groups/energyflowastrology
Instragram: https://www.instagram.com/juliezolfo/
LinkedIn: https://www.linkedin.com/in/juliezolfo/
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Join me in this enlightening conversation as I sit down with Samantha Foote, a board-certified music therapist, positive discipline parent educator, and registered music teacher. Samantha's journey is truly inspiring, as she shares her unique perspective on entrepreneurship while living with ADHD and neurodiversity.
Discover how Samantha's unique perspective on ADHD has enabled her to help others harness their own strengths through music therapy, even if they struggle with executive functioning skills or perfectionism paralysis. We also touch on the emotional aspects of rejection sensitivity in networking and how to overcome it. Whether you're an entrepreneur, a parent, or someone curious about ADHD and neurodiversity, this episode offers valuable insights, actionable strategies, and a wealth of inspiration to help you thrive in your own journey.
Connect with Samatha:
www.boisemusictherapycompany.com
www.instagram.com/boisemusictherapy
www.instagram.com/everybrainisdifferent
Podcast Every Brain is Different https://podcasts.apple.com/us/podcast/every-brain-is-different/id1697406719
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
How to Reframe Your Failure and Enhance Success
This week I’m sharing a powerful message that speaks to every business owner. It's about resilience, learning from setbacks, and embracing personal growth. In this episode, I recount a personal journey through my first launch, a venture into uncharted territory.
I set a goal for ten sign-ups, but reality had a different plan I felt like a failure, focusing on the gap rather than the gains. But there’s a twist! Listen up to learn more about it, but in a nutshell, I learned invaluable skills, took bold actions, built momentum, and gained crucial data and feedback. I had yet to notice these wins while fixating on that arbitrary goal. I highlighted the power of choosing where to focus. Instead of dwelling on the harvest, I learned to appreciate the seeds sown—the effort, growth, and lessons along the way. This shift in mindset changed everything. So, this week's practical step for you is simple: Reevaluate where you're directing your attention. Shift from the harvest to the seeds you're planting for the future.
Tune in for an inspirational journey of self-discovery and transformation, and let's empower ourselves to focus on growth and progress, no matter our age or experience. Remember, it's not about what you accomplish but what you become.
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In our latest episode, we dive deep into the dynamic realm of online marketing. Join me as I unravel the pivotal shifts and emerging trends reshaping how we connect with our target audience. From a significant transition in target demographics, shifting our focus from millennials to the distinctive Gen X, to the exciting integration of artificial intelligence (AI) in marketing strategies – this episode is a treasure trove of insights. I'll guide you through embracing change, conquering fears, and exploring fresh perspectives to craft marketing strategies that resonate across generations.
Plus, we'll uncover the untapped potential of Pinterest as a potent marketing tool and explore how to optimize it for SEO, lead generation, and audience engagement. Whether you're an industry veteran or a small business owner looking to enhance your digital presence, this episode offers actionable tips and strategies to thrive in the ever-evolving landscape of online marketing. Join me on this discovery, transformation, and growth journey as we unlock the secrets to marketing success in the digital age.
Connect with Tamira:
Website: taplink.cc/hautechaucolatte
https://pinterest.com/tamirahamilton/
https://youtube.com/tamirashamilton
https://facebook.com/tamirashamiltonmarketing
https://facebook.com/tamirashamilton
https://instagram.com/tamirahamilton
https://tiktok.com/@hautechaucolatte
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, we dive into the age-old debate: email marketing vs. social media. We uncover the undeniable truth that while social media may be more accessible, email marketing reigns supreme with its 100X effectiveness. Join us as we explore the strategies and statistics that prove the significance of reaching your audience where they are truly engaged, focusing on what they care about.
In this special series, I’ll show you how to leverage email marketing as a powerful alternative to grow your business effectively. Plus, I’ll emphasize the necessity of creating your email lists. Tune in to hear real success stories from our clients who have harnessed the power of their email lists to sell products and services, both locally and online, successfully.
Mentioned In This Episode:
Email Quick Start Free Three-Day Challenge Sign-up: https://shellyniehaus.ck.page/emailworkshop
Episode 39: https://educated-empowered-inspired.simplecast.com/episodes/elevate-your-business-embrace-the-power-of-email
Episode 40: https://educated-empowered-inspired.simplecast.com/episodes/email-marketing-made-easy-my-simple-5-step-strategy
ConvertKit: https://convertkit.com?lmref=jH-56w
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, we're transitioning from discussing the "why" behind email marketing to delving into the practical steps of building an email list and crafting an effective strategy. I know this might feel overwhelming, but fear not – I'm here to guide you every step of the way. Over the next few moments, I'll walk you through my five-step strategy, making this process manageable and exciting. Are you ready to roll up your sleeves and embark on your email marketing journey? Let's uncover the incredible potential of email marketing – a personalized touch that stands in a league of its own compared to the bustling landscape of social media. It's akin to having a secret ingredient that sets your business apart, giving you that sought-after competitive edge. Remember, your email list isn't just a collection of addresses; it's the nurturing ground for meaningful connections and boosted sales. So, let's dive in and make your business thrive.
Mentioned in this Episode:
From Social to Sales Wailist - https://shellyniehaus.ck.page/socialtosales
Episode 39: https://educated-empowered-inspired.simplecast.com/episodes/elevate-your-business-embrace-the-power-of-email
Convert Kit - https://convertkit.com?lmref=jH-56w
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Free Resources:
- Make Your FB Profile Profitable - https://shellyniehaus.ck.page/facebook
- The Business Power Hour - https://shellyniehaus.ck.page/businesspowerhour
- Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide
- Weekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall
Connect with Shelly Niehaus:
- Website: https://coaching.shellyniehaus.com/
- Facebook: https://www.facebook.com/groups/educated.empowered.inspired
- Instagram: https://www.instagram.com/shellyniehaus/
- LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
- Youtube: https://www.youtube.com/@shellyniehauscoaching
Welcome to the podcast that will revolutionize your marketing approach! Discover the untapped potential of email marketing – a game-changing strategy that can skyrocket your business growth beyond imagination.
Connect with Shelly:
FROM SOCIAL TO SALES WAITLIST SIGNUP - https://shellyniehaus.ck.page/socialtosales
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
My Favorite Business Tools
The fall season is a time for new beginnings, including new tools for your small business! In this episode, I share my four favourite tools for helping small business owners manage various tasks more efficiently and provide better customer service.
These tools are:
- ConvertKit: An email marketing platform that makes it easy to create landing pages, manage email lists, and segment audiences.
- 17 Hats: A CRM tool that helps streamline various aspects of business management, such as online scheduling, sending quotes, invoicing, and taking payments.
- Loom: A video recording software that allows users to create and share screen recordings.
- Voxer: A walkie-talkie app facilitating direct communication between team members and customers.
I discuss how these tools have helped me in my business. I encourage you to explore them and find ways to incorporate them into your business for enhanced efficiency and customer satisfaction.
Keep pushing forward in your business and don't be afraid to experiment with new tools.
Things mentioned in the episode:
- Business Tools Resource https://shellyniehaus.ck.page/bizresources
- Shelly’s Email Course https://shellyniehaus.com/listbuilding/
- Shelly’s Group Coaching Membership https://coaching.shellyniehaus.com/group/
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, Kamie Lehman, a speaker, coach, leader, visionary, business strategist, and certified career coach, discusses her journey from corporate America to becoming a successful entrepreneur. She also talks about the importance of pivoting when your current path is no longer working for you, overcoming your fears and taking action on your dreams, and the power of podcasting to build your brand and reach your audience.
Kamie shares her story of leaving her corporate job to start her own business. She talks about the challenges she faced along the way and how she overcame them. She also shares her insights on pivoting when your current path no longer works for you.
Kamie also discusses the power of podcasting to build your brand and reach your audience. She shares tips on creating a successful podcast and using podcasting to connect with your target audience.
If you're looking for inspiration and guidance on achieving your dreams, this episode is for you. Listen now and learn how to pivot to your dream life!
Mentioned In The Episode:
Noemi Beres| How Podcast Guesting Can Grow Your Business
Connect with Kamie:
Website: https://kamielehmann.com/
Instagram: https://www.instagram.com/shesinvinciblepodcast/
LinkedIn: https://www.linkedin.com/in/kamie-lehmann/
Podcast: https://podcasts.apple.com/us/podcast/shes-invincible/id1500146975
TV:
https://fenixtv.app/programs/collection-7zmasjq1a3u?cid=3013412&permalink=episode-1-master-hd-1-c1ea3c
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Let's Talk About Fast Tracking Success with Kelly Johnson
In this episode of the Educated, Empowered, Inspired podcast, I invited one of my best buddies in business, Kelly Johnson, a headshot and branding photographer. Kelly shares her story of transitioning from a career in massage therapy to photography and how she has used group coaching to fast-track her business. She also discusses the importance of investing in yourself and surrounding yourself with a supportive community. Kelly's story is inspiring, and her advice is practical and actionable. If you're ready to take your business to the next level, listen to this episode today!
Connect with Kelly:
Website: https://www.kellyjohnsonphotog.com/
IG: https://www.instagram.com/kellyjohnsonphotog/
LinkedIN: https://www.linkedin.com/in/kellyjohnsonphotog/
Pinterest: https://www.pinterest.com/kellyjohnsonphotog/
FB: https://www.facebook.com/kellyjohnsonphotog
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In the second instalment of our special series #SmartGirlSummer, I am joined by Carie Powers, the face and muscles behind CaPow The Trainer, who shares her journey from losing 90 pounds to starting her own business and how she pivoted her company during the pandemic. She also talks about the importance of email marketing for entrepreneurs and how she used email to grow her business.
Mentioned In This Episode:
Shelly's Email Course - https://shellyniehaus.com/listbuilding/
ConvertKit Email Link - https://convertkit.com?lmref=jH-56w
*Anyone signing up with the Convertkit Affiliate Link Above will get a 30-minute call with Shelly to ask questions about the email program! Just send me a DM to book it!
Connect with Cari:
Website: https://capowthetrainer.com/
Facebook: https://www.facebook.com/CaPowTheTrainer
Instagram: https://www.instagram.com/capowthetrainer/
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube:
https://www.youtube.com/@shellyniehauscoaching
This week we are kicking off a special series called Smart Girl Summer. In this series, I am celebrating a few of the ladies who have influenced me on my entrepreneurial journey. Today I have a special guest for you. This delightful lady has been a peer of mine in a group coaching program for the last few years. We have had front-row seats to see each other’s highs, lows, and everything in between. The best part is that she has been a constant cheerleader to me and I have watched her grow and take her business to new heights! I am here to tell you that you don’t have to do business alone and it's always better with “friends”. Along the way, I have learned so much about her passion which I will let her tell you about.
In this episode, Wendy Bergen, the founder of Joyfully Prepared and host of the Joyfully Prepared podcast, joins me. Wendy shares how she learned to pivot in her personal and professional life and how forgiveness has played a key role in her journey. She also discusses the importance of creating, even amid adversity.
Forgiveness inspires us to 'create,' Wendy says; she talks about the importance of forgiveness, the joy of creating, and the value of being part of a supportive coaching group. We also emphasized the benefits of investing in coaching programs, finding a safe and empowering community, and the power of networking within a group coaching setting. The episode concludes with an inspiring message to keep moving forward and embrace life's good and challenging experiences.
What are your thoughts on the importance of pivoting? How has forgiveness played a role in your life?
Connect with Wendi:
Website: https://joyfullyprepared.com/
Facebook Group: https://www.facebook.com/groups/joyfulprep
Instagram: https://www.instagram.com/joyfulprepper/
Facebook: https://www.facebook.com/selfreliantmoms/
Container Gardening Course: https://joyfulprep.kartra.com/page/containergardeningcourse
Download Home Storage Checklist: https://www.joyfullyprepared.com/52weeks
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode of the Educated, Empowered, Inspired Podcast, we're talking about how to create social media content that speaks to your audience. We'll discuss how to identify the pain points that your ideal clients are experiencing and how to create content that addresses those pain points in a way that feels authentic and relatable. We'll also talk about the importance of being consistent with your social media content and how to track your results so that you can see what's working and what's not.
If you're looking for ways to improve your social media marketing, this episode is for you!
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Kay Cote is the creator of Elevated You, a wellness, media, and coaching platform. In the episode, Kay discusses the importance of health, well-being, and mindset in navigating life's pivots. She shares her personal experiences and the lessons she has learned from various transitions in her life.
Kay talked about how to handle change and discussed her pivotal moment, where she Pause, Investigate, Validate, Open, and Transform. It's a solid tool for getting through tough times. Kay also talked about how she followed her heart and got into music, which was really cool.
It's a great reminder that doing what you love can make a big difference. Change is scary, but it can also be super rewarding; remember that it's important to stay open to new things and always trust your gut.
Connect with Kay Cote:
IG @thekaycote - https://www.instagram.com/thekaycote/
IG @elevatedyou.podcast - https://www.instagram.com/elevatedyou.podcast/
Facebook: www.facebook.com/thekaycote
tiktok @thekaycote
Website: www.kaycote.com
Podcast: kaycote.com/podcast
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
We'll start by defining your goals and understanding where you want your marketing efforts to take you. It's all about knowing what to say to your audience and crafting a compelling brand message that resonates. Then we'll talk about capturing leads, nurturing relationships, and leveraging the magic of email marketing. I'll share some fantastic tips and tricks on how to grow a loyal subscriber base that can't wait to hear from you. Finally, I'll take you into my world by sharing how to craft a kickass content strategy to grab attention and engage your audience. We'll explore different platforms and discuss the importance of focusing on one to build momentum.
So, dive in and watch your marketing content soar to new heights! Get excited, stay motivated, and let's embark on this journey of content greatness!
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, we dive into the transformative power of celebrating as a form of mindfulness with our special guest, Nancy Palo. Nancy shares her profound insights on how celebrating today can enhance our future and positively impact our lives.
Join us as we explain why celebrating today sets the stage for more reasons to celebrate tomorrow. By nurturing a habit of celebration, we boost our self-confidence, motivation, and resilience, leading to continuous growth and personal development. We explore the significance of this exercise and how it fosters self-awareness, gratitude, and a positive mindset. From completing tasks to small moments of joy, each accomplishment holds value when we acknowledge and celebrate them.
Prepare to be inspired and motivated to integrate celebration into your daily life to impact your well-being positively. Join us as we embark on a journey of self-discovery and learn the art of celebrating for a more joyful and fulfilling life.
www.celebratewithnancy.com/celebratemybusinesschallenge
Carousel Template with Challenge Details
Connect with Nancy Palo:
Website - www.celebratewithnancy.com
Instagram - https://www.instagram.com/celebrate.with.nancy/
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
To find time and create space in your schedule to effectively work on your marketing and attract your dream clients, we will make the process fun and enjoyable in this episode. Trust me; it won't be another item on your never-ending list anymore.
My strategy is straightforward and serves as a reminder that marketing is about reaching out to those needing your assistance and explaining how you can aid them. I've created a four-step time management method to help you find the time in your busy schedule. Using this technique, I'll help you prioritize your tasks and set out time for your marketing initiatives, guaranteeing that you may still advance despite a busy schedule.
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Connect with Shelly:
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, we dive into confidence with our special guest, Jen Grosso. As entrepreneurs, we often find ourselves in situations where we don't know what we don't know, and it can feel like we're just "faking it" sometimes. Throughout the conversation with Jen, we gain valuable insights into the critical role that confidence plays in the success of entrepreneurs. It becomes clear that inspiring your audience is essential, but it's also important to provide practical tips. Jen also emphasizes the importance of self-care in maintaining confidence - taking breaks and prioritizing our well-being is vital for achieving our goals.
Bold Collective https://www.boldfireinstitute.com/courses/bold-collective
Offering 20% 1st month with Coupon Code: CONFIDENT20
Connect with Jen Grosso:
www.boldfireinstitute.com
https://www.linkedin.com/in/jennifergrosso/
https://www.instagram.com/jengrosso.co
https://www.facebook.com/jen.grosso.3
https://twitter.com/BoldFireCEO
https://linktr.ee/jengrosso
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
If you're a small business owner, you know that running a business is no small feat. It's easy to feel overwhelmed with all the different tasks you need to get done. You're not alone! We feel your pain. But the good news is that by taking a strategic approach to managing your time, you can get a handle on things and start making progress on the tasks that matter most. I will share with you the five steps to ditch the overwhelm: prioritize, essentialize, organize, personalize, and then systemize I will take you to deep dive into this topic on our podcast and share some tips and tricks for prioritizing tasks and overcoming overwhelm. You won't want to miss this one!
FYI The Lazy Genius Framework:
- Prioritize
- Essentialize
- Organize
- Personalize
- Systemize
The Lazy Genius Podcast
The Lazy Genius Kitchen
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Join us for a fun and casual conversation with certified Emotion Code practitioner Cora Naylor. She shares how this unique technology can transform our personal and professional lives. Emotion Code is not your typical therapy session – it's like hitting the reset button on your emotions. Cora will walk us through how releasing trapped emotions can help us achieve our goals and live our best lives. Whether it's learning to process difficult emotions or finding the motivation to pursue your dreams, this episode has got you covered. Listen in as we dive into the power of the Emotion Code, and with ith engaging stories and practical advice, you'll be inspired to act and start progressing today. Get ready to discover a new emotional awareness and empowerment level.
Links to topics discussed in the show:
The Emotion Code by Dr. Bradley Nelson
Co-Working Sessions http://www.coranaylor.com/coworking
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Connect with Cora:
www.coranaylor.com
https://www.facebook.com/cora.naylor
https://www.instagram.com/naylorcora/
https://www.linkedin.com/in/coranaylor/
Connect with Shelly:
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, I am super excited to share my experiences from an amazing talk I had earlier this year. We'll be discussing how to be intentional with your business to help it scale and answer some pressing questions - like whether having a massive following on social media is necessary to make an impact! And do you believe that there is more to success than just scalability? So, grab that cup of coffee and join me as we dive into the power of doing the unscalable and how it can lead to success beyond the numbers. Let's get started!
What to expect from this episode:
- Are you tired of feeling like you need a massive following on social media to make an impact?
- Do you believe that there's more to success than just scalability?
- Then join me on this episode of our podcast as we explore the power of doing the unscalable and how it can lead to success beyond the numbers.
Join The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Have you ever considered how appearing as a podcast guest could boost your business? In this episode, I had the pleasure of speaking with Podcast Connections' main gal Noémi Beres, who is a true expert in podcast guesting. We discussed the power of sharing your podcast expertise to gain credibility and exposure, ultimately leading to new clients and partnerships. Noémi shared some great tips on finding suitable podcasts for your niche, preparing for your interview, and making the most of your appearance. If you're looking for ways to grow your business and establish yourself as a thought leader in your industry, this episode is a must-listen!
Connect with Noemi:
Website - https://www.podcastconnections.co/
LinkedIn - www.linkedin.com/in/noemiberes/
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
Money and investing - are two topics that can cause anxiety and stress for many of us. Luckily, in this episode, we have Financial Coach Walli Miller of Financially Thriving to share her expertise and tips on navigating the world of finances. Walli emphasizes the importance of the money mindset - understanding how we see money and how that influences our decisions. It's fascinating to think about how much of our knowledge around money is indirectly taught to us, and Walli provides some great insight on how to shift our mindset for financial success. Plus, she breaks down the three paths to growing your money and building wealth and some financial tools for Entrepreneurs. So whether you're just starting your financial journey or looking to take your wealth to the next level, this episode has something for everyone.
Here is what to expect from this show . . .
Deep dive into money mindset and how most of our knowledge around money is indirectly taught to us.
Three paths to grow your money and build wealth
Financial tools for entrepreneurs
Making your money matter, the ripple effect, and leaving a legacy
About Wallie Miller:
Walli Miller is a financial coach who helps high-achieving millennials and Gen Zers become work-optional by taking control of their finances without sacrificing their lattes and brunches. She's a first-generation college graduate, the daughter of an immigrant, and a self-made millionaire who helps women balance spending, saving, and wealth-building without deprivation.
Connect with Walli:
Instagram: https://www.instagram.com/financially_thriving/
Website: https://financiallythriving.com/
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
You know what they say about owning your business - it's tough but rewarding. What they don't tell you is that there's a sneaky, slippery coworker that comes along for the ride. It's called imposter syndrome, and let me tell you, it's a tricky little bugger. That voice in your head says, "You're not good enough; you don't belong here." And it always seems to show up right when you're about to take a big step forward. Imposter syndrome affects almost everyone at some point in their life. Another one is to focus on my achievements, no matter how small they seem. So, to all my fellow business owners out there who are dealing with imposter syndrome - let's show it who's boss; I have five antidotes to help you.
Here is what to expect from this episode:
- Imposter syndrome is something that we all deal with.
- Shelly shares the ten lies her imposter syndrome has told her over the past 18 years in business.
- Tips on how to battle your imposter syndrome when it shows up.
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In today's episode, we enjoyed hearing about Jennifer's inspiring journey from leaving corporate America to becoming a successful business owner. What stuck with me the most was her emphasis on the power of finding like-minded individuals to join you on the journey. Jennifer explains the concept of a 'mastermind,' a group of peers collaborating to support each other's businesses. She also shares practical tips on creating a successful mastermind, including the importance of accountability partners. If you're thinking of starting your own business and would like to explore the power of a "mastermind," this is an episode you will want to experience!
Here is what to expect from this episode:
Jennifer shares her journey from corporate America into owning her own business.
The power of finding people on the journey with you
What is a mastermind, and how to use it to collaborate with your peers.
The key ingredients to a successful mastermind.
The power of accountability partners.
Jennifer’s advice on how you can start your own business mastermind.
Connect with Jennifer:
Podcast Instagram - https://instagram.com/jenandjuliepod
Business Instagram - https://instagram.com/thenaturalwellnessmom
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
There comes a time in everyone's life when we must take a step back, assess our current situation, and decide whether or not it's time for a change. In this episode, I open up and have a genuine heart-to-heart with you about that very moment in my life when I took a leap of faith, made a pivot, and found a new narrative in my story.
Change can be both exciting and terrifying, but recognizing and accepting its inevitability is crucial in helping us grow and evolve. Sometimes, we willingly choose to make these changes, while other times, they are thrust upon us unexpectedly. Regardless of how change comes, learning to navigate and look for patterns can make all the difference in our lives. By leaning into the challenges and shifts during difficult times, we can create a roadmap to guide us through not only our current season of hardship but also future ones.
So, come along and join me as I share my personal journey in hopes that it may inspire, motivate, or simply provide comfort in knowing that you're not alone in this ever-changing journey called life.
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In today's digital world, having a website that truly reflects your brand is more crucial than ever. In this insightful episode, Emily Wagner of Better Together Studio joins me to delve deep into the importance of a well-crafted web presence. We chat about the essential website components that service providers and e-commerce businesses need to succeed and how the right balance of design and functionality can captivate potential clients. One often overlooked aspect is the power of an authentic and engaging About Me page. Emily points out that this can be the secret ingredient that converts a passing lurker into a committed customer. We also dive into the magic of testimonials, which can add credibility and help build trust in your brand. So, if you're ready to level up your digital presence, take advantage of this valuable conversation with Emily Wagner as she shares her expertise on transforming your website into a trust-building powerhouse.
Here is what to expect from this episode:
- The importance of a website and how your website is a reflection of your brand.
- Emily shares the most important components of a website for service providers and e-commerce providers
- The importance of an About Me page.
- How to build trust with your web presence
About Emily Wagner
Emily is a web designer and copywriter with over ten years of experience who believes in empowering business owners to operate their websites at whatever level they're comfortable with. Her goal is to have each of her clients walk away from their projects well-educated and confident to make updates, process orders, and do anything else they need to do. While she has worked with service providers and eCommerce companies, she's recently pivoted to focus exclusively on building Shopify eCommerce sites because she loves watching online stores go from zero sales to skyrocketing to the next level and beyond.
Connect with Emily:
Website: https://bettertogetherstudio.co
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
When was the last time you had a chance to start over? I am opening up on some of the highlights of my career in the past few years and the significant shifts I have encountered, which I hope you can feel that I am here; I think you, and I want you to know that you're not alone. Today I want to share why learning to start over and live in the messy middle has become essential to my life story.
Here is what to expect from this episode:
Today I pose these questions.
- When was the last time you had a chance to start over? Remember that it is okay to start over and put yourself out there. Bravery is taking action in the course of fear might.
- Are you looking at making a change and wondering if you can let go of something beautiful that you have built? Remember that just because you're good at something doesn't mean you have to do it forever.
- Or has your journey brought you to a place where you feel like you need to make a change? Pivot to make a bigger impact? Remember to be open to that change. Just make a decision. Move forward. You don't need a clear roadmap. The journey will lead you where you need to go.
Connect with Shelly:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Youtube: https://www.youtube.com/@shellyniehauscoaching
In this episode, I spoke with Chad Nedland to discuss his emotional journey toward success. He discussed his philosophy of reading books, turning pages, and planning his coast-to-coast journey through life with that philosophy, which brought him into a life of service. In this modest and heartfelt conversation, he told tales about how our seemingly insignificant actions will profoundly influence the world and other people's lives.
Here is what you can expect from this episode:
Chad shares his philosophy on reading books and turning the page and how to plan out your life journey with that philosophy.
We talk about his coast-to-coast journey and how it lead him into a life of service.
We talk about how our tiny steps and our small actions will radically transform the world.
The ripple effect is caused by how you can impact someone’s life by how you respond to the world.
Chad’s 1 to 1,0000,000 challenge and what you can do today to impact the world.
About Chad Nedland:
Chad is a devoted and loving husband and daddy. With three decades of experience in business, it has become his passion to show people what is possible when they go "all in" on themselves. Don't second guess him; he'll tell it to you straight, straight from his heart.
Connect with Chad Nedland:
The Book On Being Better 2.0 - https://nedlandenterprises.gumroad.com/l/freegift/Shelli_Niehaus
FB Messenger: https://www.messenger.com/t/100041816473552
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/groups/educated.empowered.inspired
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
YouTube: https://www.youtube.com/@shellyniehauscoaching
A lot of business owners can connect to this episode. Author and businesswoman Carrie Severson run a printing house. She joins us for this exciting episode to discuss her entrepreneurial journey in founding her publishing company. Enjoy a delightful discussion with us and pick up some advice on how to keep moving when your efforts need more traction. You'll also learn how to rethink your definition of success here, which is another invaluable lesson.
Here is what you can expect from this episode:
- Carrie shares her entrepreneurial journey to starting her publishing house.
- Carrie’s tips on keeping going when you are not getting traction with all your efforts.
- How to redefine your version of success. Why is it usually tied to money and title?
- Carrie’s book Unapologetically Enough, Reshaping Success and Reshaping Self Love for your personal and professional journey
About Carrie Severson:
Carrie Severson is the author of Unapologetically Enough and the CEO of a book publishing business she started after years of rejection by literary agents. She has been in the storytelling industry for nearly twenty-five years. She started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. All her rejection letters from literary agents came down to the same thing. They all loved the work. They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without a massive following. She’s married to her best friend and on her next soul quest to become the next version of herself.
Connect with Carrie Severson:
Website: https://unapologeticallyenough.com/
LinkedIn: https://www.linkedin.com/in/carrieseverson/
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, Amy Studer will encourage you to take that leap. There’s nothing wrong with sharing your brand, images, and ideas on social media when you are over 40. Amy owns Boise Boutique Social, which helps women over 40 with social media. In her career as a social media manager, Amy talks about how rewarding it is to serve other women and see them shine and see that glow when they can navigate social media and utilize it for their success.
About Amy:
Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago, when she started in the social media industry, she noticed women her age were downright reluctant to put themselves and their businesses online. NEWS FLASH 📸: You shouldn’t dread using social media (even if you are over 40, 50, 60, and beyond!) Are you hesitating to show up on social media? She has heard all the reasons why women over 40 may be reluctant. But guess what? More and more women “of an interesting age” are doing it, and she encourages you to do it too. Join her on this journey!
Connect with Amy Studer:
Website: https://amystuder.com/
Instagram: https://www.instagram.com/boiseboutiquesocial/
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, we will learn how Adam Karofsky wrote his story, from being on track to becoming a professor and pivoting to entrepreneurship. Adam's journey was dynamic; when he was a kid, he dreamt of being a professor and wanted to be immersed in anthropology. Still, in the end, he's now running a business that helps people craft their stories, "… that was my goal until things got shifted around, and like we all have to do, you pivot, and you shift into something different. And now I'm here writing for myself, writing for others, and helping people tell their stories."
In one of our conversations, Adam discussed writing and how getting out those first words or sentences is one of the most complex parts of the writing process. Starting anything is difficult, but he believes that once you get going, the momentum will take over from there. Trusting this process will lead to better opportunities and a more emotional narrative.
Here is what you can expect from this episode:
- It is essential to share your stories.
- Adam’s tips on how to start telling your stories and do it authentically.
- Tips to get started with the writing process. The first draft will always be the hardest.
- Adam shares how we have the power to tell our stories in a way that is authentic to us.
- How to take advantage of the technology we have with us today.
- Sharing your writing with someone else to see what it feels like for others to read your thoughts.
- Tips for the editing process.
About Adam Karofsky:
Adam S. Karofsky is the A.S.K. behind ASK Writes, a writing and editing business where he helps people tell their stories. For Adam, writing is a tool to string together stories, share information, and connect people. Adam built his business around two things: lifestyle and love. By creating a business based on his love for writing and storytelling, Adam has been able to help loads of people dive into their passions and stories. He has also built his business while embarking on several multi-month trips worldwide. Adam is going to talk about his business and the story of how he got to where he is today.
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Connect with Adam Karofsky:
Website: https://www.askwrites.com
LinkedIn: https://www.linkedin.com/in/adam-s-karofsky-4abb51222/
Instagram: https://www.instagram.com/adamkarof/
Connect with Shelly Niehaus:
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
In this episode, I talked to Elaine Turso, someone you need in your life! When you want to get your business in order, she's your girl! Elaine was like many of us . . . trying to find a straightforward resolution in a messy world. She discovered that she was doing it all wrong, so she created an agency that is all around helping people get out of their way and get things done. Today, she helps create a foundation with systems and automation to help entrepreneurs stop babysitting their businesses and spend more time with their friends and family.
In one of our conversations, Elaine discussed her goal of making a difference. She promises to make an impact on one person a day. And this goal has been her motivation and driving force to get up from bed and make something good for others.
Here is what to expect from this episode:
- Systems and how you can use them to scale your business
- Staying in your zone of genius and delegating the rest
- Elaine’s 30-day rule for outsourcing
- What kind of systems should you put in place to manage your time and your clients
- Tips on how to repurpose your content for systems to add value to people’s lives
- Information on how to get over the hurdle of setting up your CRM
About Elaine Turso:
Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their businesses and implementing new ideas. Her services help you launch your idea quickly and scale beyond six figures. Elaine has developed, designed, and launched programs for some of the most amazing entrepreneurs who were feeling stuck and unsure how to get their idea out of their head and into action.
She has worked with clients across industries, including Interior Design, House Cleaners, Photographers, Life Coaches, Mindset Coaches, Preschools, Caregiving, Astrologers, Authors, Graphic Designers, and Web Developers. Elaine is a retired photographer, and mother to two grown children, and when she’s not helping clients, networking, or being interviewed on a podcast, you can find her driving to her favorite coffee stand for a spiced chai latte and watching reruns of Friends.
Connect with Elaine Turso:
Website: https://www.elaineturso.com/
TikTok: https://www.tiktok.com/@elainethebrainturso
Instagram: https://www.instagram.com/elaineturso/
LinkedIn: https://www.linkedin.com/in/elaineturso/
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
”When individuals consider beauty and confidence, they frequently consider outward, or looking, confidence. And I can assure you that confidence is more than just stylish hair and makeup. By moving beyond our comfort zone, we develop our confidence.”
In this episode, Kelly talks about the power of confidence and how it is crucial to everyone’s self-development. As a cosmetologist, she offered her definition of what true confidence is. Aside from that, we go to the root and where everyone should start to build that inner confidence – self-care! She said that the basic foundation of confidence is self-care, and it could be as easy as getting up and eating breakfast every day or doing a workout. We discuss identifying what you must do to make that happen. The lesson Kelly gave is to learn how to show up and be aware of how you convey an authentic message to your people.
About Kelly Buckley
Kelly has been in the beauty industry for over 30 years as a salon owner/cosmetologist, educator for an international color company, and now an Independent Sales Director with Mary Kay cosmetics. She is the creator and host of the Beautifully Confident podcast on a mission to reach women globally who would love to identify areas where they would like to grow their confidence and feel more beautiful inside and out.
This year she will be kicking off a 4-week program called Turning Point, where she will be helping women make the change they need in their life and their business to reach their goals this year!
Connect Kelly Buckley:
Website: https://beautifullyconfidentpodcast.com/
Personal FB: https://www.facebook.com/kelly.buckley.94
Professional FB: https://www.facebook.com/Kellybuckleymk/
Linkedin: https://linkedin.com/in/kelly-buckley-975320252
Instagram: https://www.instagram.com/kellybuckleymk/
TikTok: https://www.tiktok.com/@kellybuckley605
Podcast Links:
Apple Podcast: https://podcasts.apple.com/us/podcast/beautifully-confident/id1647903762
Spotify: https://open.spotify.com/show/08Uaa54cP518RxACA4LEiS?si=748be3e4922b4639
IHeart Radio: https://www.iheart.com/podcast/269-beautifully-confident-106492512/
Amazon: https://a.co/d/2EG1fFy
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Caitlin has some great advice for the entrepreneur who may need more time to venture into the world of Instagram! She believes everyone can showcase their brand without becoming an influencer or doing something out of their comfort zone. It all comes down to concentrating on your desired self-image and expressing it in ways that seem authentic to YOU. In this episode, Caitlin offers her predictions for Instagram trends for the upcoming year. Also, we talk about REELS, hashtag tactics, and the top platform on which one should focus their attention.
About Caitlin Durning:
Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) worldwide get her going, and ever since realizing that massive potential, she knew she had to help others see the same.
She spends her days hopping between client meetings, creating content, dreaming up strategies, recording episodes for her podcast, The End in Mind, and training her students on Instagram lead generation. Otherwise, you can catch her hanging out with her guy and their puppy Bailey or reading up on the latest news from the stars because, even though she knows what’s coming next is going to be beyond great, she likes a good teaser of what to expect from her favorite horoscopes.
Episode 3: Caitlin Durning
Connect with Caitlin Durning:
Website: https://www.merakimediamanagement.com/
Instagram: https://www.instagram.com/meraki_media_management/
YouTube: https://youtube.com/@meraki_media_management
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Dorris has accomplished a remarkable journey from direct salesperson to entrepreneur, now managing her fashion content business. In our conversation, she shared an empowering message - the importance of being confident. According to Dorris, taking that step outside your comfort zone will lead you on an incredible path filled with risk and reward!
Here is what to expect from the episode:
- Lessons on how not to stay in the “how”
- Layering power and confidence and “owning the room”
- Learning to own who you are by knowing who you are
- Dorris shares tips on how to step into your own FABULOUS version of yourself.
About Dorris Burch
The FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, and show host of the Unapologetically Extra Show. In addition, she is a fashion influencer, and style vlogger, and she runs the lifestyle and fashion website Find Your Fab Factor as Creative Director a platform for style inspiration. Because… What You Wear Affects The Way You Show Up In Your Life.
More importantly, she continues to showcase why women need to step into being “unapologetically visible,” adding, “She’s confident in her own skin” The FABULOUS Dorris Burch utilizes her unique styling aesthetics as a fashion statement to empower others to be daring and confident in pursuing their soul aligned God-given destiny.
Episode 2: Dorris Burch
Connect with The Fabulous Dorris Burch:
Website @ https://findyourfabfactor.com/
IG @ https://www.instagram.com/iamthefabulousdorrisburch/
YouTube @ https://www.youtube.com/@iamthefabulousdorrisburch
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here’s what to expect from the episode:
- A conversation on how to let go of the good and step into the great
- What it looks like to be a beginner again and how to do the hard work of pivoting
- What it looks like to convey leadership in our everyday lives
- Leadership is influencing others and assessing how we are building our strengths
- The importance of a vision and a timeline in entrepreneurship
- Learning how to assess what makes you come alive
About Mathew Bracket
Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew left home at 18 on a mission to serve others through formal religious ministry.
This led him to Italy, Ireland, England, Colombia, Chile, and Mexico, along with a few years of active duty as a Special Staff Officer and Chaplain in the US Navy, where he served Sailors and Marines. He transitioned from 30 years of formal ministry to life and leadership coaching and education to continue to do human development and GROWTH in varying professional sectors.
Episode 01: Matthew Brackett - Leadership In Life And Business
Connect with Matthew Bracket:
LinkedIn: https://www.linkedin.com/in/matthew-brackett/
Instagram: https://www.instagram.com/matthew_brackett_alliance/
Web: https://brackettalliance.com
Connect with Shelly Niehaus:
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here is what you can expect from this episode:
- Carrie shares her journey about owning a non-profit and the burnout that ensued from working so much
- We talk about fear and how fear can motivate us. She shares a story in her personal life of when fear took over and her drastic measures.
- A conversation about finding oneself and learning that you are enough
About Carrie Severson:
Carrie Severson is the author of Unapologetically Enough and the CEO of a book publishing business she started after years of rejection by literary agents. She has been in the storytelling industry for nearly twenty-five years. She started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. All her rejection letters from literary agents came down to the same thing. They all loved the work.
They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without a massive following. She’s married to her best friend and on her next soul quest to become the next version of herself.
Connect with Carrie Severson:
Website: https://unapologeticallyenough.com/
LinkedIn: https://www.linkedin.com/in/carrieseverson/
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here is what you can expect from this episode:
- How Amy went from a stay-at-home mom to a Social Media Manager after the age of 40
- A discussion about what Instagram looks like for the over 40 business owner
- Inspiring stories about how women over the age of 40 are leaning in to learning new technology
- How technology connects us.
About Amy Studer:
Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago when she started in the social media industry she noticed women her age were downright reluctant to put themselves and their businesses online. NEWS FLASH 📸: You shouldn’t dread using social media (even if you are over 40, 50, 60, and beyond!) Are you hesitating to show up on social media? She has heard all the reasons why women over 40 may be reluctant. But guess what? More and more women “of an interesting age” are doing it and she encourages you to do it too. Join her on this journey!
Connect with Amy Studer:
Website: https://amystuder.com/
Instagram: https://www.instagram.com/boiseboutiquesocial/
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
About Adam:
Adam S. Karofsky is the A.S.K. behind ASK Writes, a writing and editing business where he helps people tell their stories. For Adam, writing is a tool to string together stories, share information, and connect people. Adam built his business around two things: lifestyle and love. By creating a business based on his love for writing and storytelling, Adam has been able to help loads of people dive into their passions and stories. He has also built his business while embarking on several multi-month trips worldwide. Adam is going to talk about his business and the story of how he got to where he is today.
Connect with Adam Karofsky:
Website: https://www.askwrites.com
LinkedIn: https://www.linkedin.com/in/adam-s-karofsky-4abb51222/
Instagram: https://www.instagram.com/adamkarof/
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here is what you can expect from this episode:
- Elaine shares her journey from being a full-time photographer to owning her own agency
- She talks about what almost stopped her in her tracks
- Elaine shares her strategy to impact one person a day, and that is what gets her out of bed in the mornings.
About Elaine:
Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their business and implementing new ideas. Her services help you launch your idea quickly and scale beyond six-figures. Elaine has developed, designed, and launched programs for some of the most amazing entrepreneurs who were feeling stuck and unsure how to get their idea out of their head and into action.
She has worked with clients across industries including Interior Design, House Cleaners, Photographers, Life Coaches, Mindset Coaches, Preschools, Caregiving, Astrologers, Authors, Graphic Designers, and Web Developers. Elaine is a retired photographer, mother to two grown children, and when she’s not helping clients, networking, or being interviewed on a podcast, you can find her driving to her favorite coffee stand for a spiced chai latte and watching reruns of Friends.
Connect with Elaine Turso:
Website: https://www.elaineturso.com/
TikTok: https://www.tiktok.com/@elainethebrainturso
Instagram: https://www.instagram.com/elaineturso/
LinkedIn: https://www.linkedin.com/in/elaineturso/
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn:
https://www.linkedin.com/in/shelly-niehaus-7680652/
Here is what you can expect from the episode:
- Caitlin shares her journey from working in a nonprofit to starting her own social media company
- She shares the importance of celebrating our personal and professional wins as well as the wins of others.
About Caitlin:
Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) all around the world get her going, and ever since realizing that massive potential, she knew she had to help others see the same.
She spends her days hopping between client meetings, creating content, dreaming up strategies, recording episodes for her podcast, The End in Mind, and training her students on Instagram lead generation. Otherwise, you can catch her hanging out with her guy and their puppy Bailey or reading up on the latest news from the stars because, even though she knows what’s coming next is going to be beyond great, she likes a good teaser of what to expect from her favorite horoscopes.
Connect Caitlin Durning:
Website: https://www.merakimediamanagement.com/
Instagram: https://www.instagram.com/meraki_media_management/
YouTube: https://youtube.com/@meraki_media_management
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here is what you can expect in this episode:
- Kelly shares what almost stopped her in her tracks and the steps she took to keep chasing her dreams.
- Starting a podcast led Kelly to learn valuable lessons and develop training to help other women build confidence.
About Kelly :
Kelly has been in the beauty industry for over 30 years as a salon owner/cosmetologist, educator for an international color company, and now an Independent Sales Director with Mary Kay cosmetics. She is the creator and host of the Beautifully Confident podcast on a mission to reach women globally who would love to identify areas where they would like to grow their confidence and feel more beautiful inside and out.
This year she will be kicking off a 4-week program called Turning Point, where she will be helping women make the change they need in their life and their business to reach their goals this year!
Connect Kelly Buckley:
Website: https://beautifullyconfidentpodcast.com/
Personal FB: https://www.facebook.com/kelly.buckley.94
Professional FB: https://www.facebook.com/Kellybuckleymk/
Linkedin: https://linkedin.com/in/kelly-buckley-975320252
Instagram: https://www.instagram.com/kellybuckleymk/
TikTok: https://www.tiktok.com/@kellybuckley605
Podcast Links:
Apple Podcast: https://podcasts.apple.com/us/podcast/beautifully-confident/id1647903762
Spotify: https://open.spotify.com/show/08Uaa54cP518RxACA4LEiS?si=748be3e4922b4639
IHeart Radio: https://www.iheart.com/podcast/269-beautifully-confident-106492512/
Amazon: https://a.co/d/2EG1fFy
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here are the things to expect in this episode:
- Dorris talks about a time when something almost stopped her in her tracks.
- She shares about her burning bush moment that changed her life
- Dorris shares what inspires her to champion women to step into their own FAB factor.
About Dorris Burch
The FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, and show host of the Unapologetically Extra Show. In addition, she is a fashion influencer, and style vlogger, and runs the lifestyle and fashion website Find Your Fab Factor as Creative Director a platform for style inspiration. Because… What You Wear Affects The Way You Show Up In Your Life.
More importantly, she continues to showcase why women need to step into being “unapologetically visible,” adding, “She’s confident in her own skin” The FABULOUS Dorris Burch utilizes her unique styling aesthetics as a fashion statement to empower others to be daring and confident in pursuing their soul aligned God-given destiny.
Connect with The Fabulous Dorris Burch:
Website @ https://findyourfabfactor.com/
IG @ https://www.instagram.com/iamthefabulousdorrisburch/
YouTube @ https://www.youtube.com/@iamthefabulousdorrisburch
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Here are the things to expect in this episode:
- Matthew shares the one thing that almost stopped him in his tracks.
- Matthew talks about his life in ministry and why it inspires him to do what he does today.
About Mathew Bracket
Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew left home at the age of 18 on a mission to serve others through formal religious ministry.
This led him to Italy, Ireland, England, Colombia, Chile, and Mexico, along with a few years of active duty as a Special Staff Officer and Chaplain in the US Navy, where he served Sailors and Marines. He transitioned from 30 years of formal ministry to life and leadership coaching and education to continue to serve human development and GROWTH in varying professional sectors.
Connect with Matthew Bracket:
LinkedIn: https://www.linkedin.com/in/matthew-brackett/
Instagram: https://www.instagram.com/matthew_brackett_alliance/
Web: https://brackettalliance.com
Connect with Shelly Niehaus:
Get Your Tips to Overcome Overwhelm and Take Back Your Life
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Have you ever been asked to do the one thing you dreaded most?
As a young adult, I did all the things that I thought a “responsible person” would do. I got a degree in Business, a well paying job with benefits and a 401K. When my husband and I started a family, I launched my first business so I could stay at home with my twin boys. And as a young mom I fully embraced that season of life.
Our suburban life in the Dallas appeared ideal with the SUV, a beautiful home, and my thriving photography business.
As ideal as our life was on the outside, I had lost myself in the season of motherhood at times, and I knew in my heart that it was not the life that we were meant to live. It looked good on paper but the pace was not sustainable for our family or our marriage.
Despite the fact that everyone thought we were nuts, we decided to do the very thing I dreaded most. In 2021, we left the only life we had ever known and moved 1600 miles across the country to start over.
When we decided to make the leap there was so much uncertainty. We did not know the future of my husband’s job. We were taking the boys away from everything they had ever known, and I would have to start my business over. However, we decided to let faith not fear be our compass!
Today we are building the life of our dreams. My boys not only survived but are thriving and would never go back. With a background in marketing and a decade in the photography business, I know how to help entrepreneurs shine online and share their talents with the world. The opportunity to rebuild my business allowed me to transition into a role as business coach and personal brand strategist.
Learning to pivot and not panic is a game changer in life and business. It will set you free! Choosing the adventure has allowed me to step into my purpose, build a beautiful business and a beautiful life in the mountains of Boise.
Join us here where we will share stories and topics to educate, empower and inspire you!
I am your host, Shelly Niehaus and this is the Educated. Empowered. Inspired. Podcast.
Connect with Shelly Niehaus:
Website: https://coaching.shellyniehaus.com/
Facebook: https://www.facebook.com/shellyniehausphotography/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/