Marketing Powerups: Recent Episodes

Ramli John

Marketing Powerups is a show for marketers looking to power up their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a concrete example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their career, and become the best they can be.

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Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Brooklin Nash

With a decade of freelance and in-house marketing experience, Brooklin Nash has mastered the art of clear and simple client communication. About a year ago, Brooklin and his wife Becca decided to go the agency route and officially launched Beam last June. Brooklin focuses on helping both clients and freelancers stand out. In addition, as a guest contributor, Brooklin's written for G2, Drift, and MarketingProfs.

🎥 Timestamps
[00:00:00] Understanding the Essence of Expert Driven Content with Brooklyn Nash
[00:00:31] Strategizing Content with Brooklin Nash: Free Powerups Cheat Sheet
[00:00:55] Brooklin Nash on Expert Driven Content and the Impact of AI
[00:06:47] Expert-Driven Content Creation at Beam
[00:09:12] Creating Effective Content with Internal and External Subject Matter Experts
[00:12:54] Discussing Content Team Strategy with Brooklin Nash
[00:16:31] 42 Agency - My Number One Recommended Growth Agency
[00:17:17] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:17:59] Challenges and Considerations in Collaborating with Different Business Departments
[00:23:48] Discussion on the Importance of Expert Driven Content in Business
[00:26:44] Impact of AI & SEO on Content with Brooklin Nash
[00:31:05] Brooklin Nash on Measuring Success for Expert-Driven Content
[00:33:55] Creating Engaging Content with Beam
[00:37:30] Career Power Ups with Brooklin Nash
[00:42:59] Content Marketing Strategies and Networking Tips from Brooklin Nash
[00:47:12] A Reflection on Marketing Strategies with Brooklyn Nash

✨ Useful links

  • 👨🏽‍💻 Beam Content
  • 🐦 Brooklin on Twitter
  • 🔗 Brooklin on LinkedIn

View Details

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Ryan Law

Ryan Law is a dynamic content marketer with a rich history of collaborating with top-tier companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. Throughout his versatile career, he has thrived in roles ranging from writer and content strategist to VP and CMO, even co-founding a marketing agency. He notably spearheaded growth at Animalz as it scaled to 130 full-time employees, generating an impressive ~2 million pageviews for their blog.

Ryan's reputation for knowledge sharing is evident through his webinars and workshops conducted in partnership with leading companies such as Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.

Outside of his professional endeavors, Ryan is a multi-talented individual. He is the author of two novels and the host of the popular Ash Tales podcast. His creative pursuits also include landscape photography and showcasing his musical talent as the guitarist for The Schrödinger Effect.

🕰️ Timestamps and transcript

  • [00:00:00] How AI Transforms Content Marketing with Ryan Law
  • [00:01:10] The Future of SEO and Thought Leadership in a World of AI Content Creation
  • [00:09:45] The Future of AI in Content Marketing
  • [00:12:26] The Importance of Thought Leadership Content in Content Marketing
  • [00:15:32] Creating Thought Leadership Content Through Customer and Prospect Insights
  • [00:18:12] 42 Agency - My Number One Recommended Growth Agency
  • [00:18:58] Ahrefs Free Webmaster Tools
  • [00:19:44] Discussion with Ryan Law on AI in content creation
  • [00:21:07] Exploring the Role and Challenges of Generative AI in Content Creation
  • [00:24:54] Ryan Law on Using AI in Content Writing
  • [00:30:09] Discussing AI and Tone in Content Creation
  • [00:33:02] Leveraging AI for content creation with Ryan Law
  • [00:36:56] Transforming YouTube Transcripts with GPT-3: An Insightful Interview with Ryan Law
  • [00:38:44] Career Acceleration: The Power of Content and Opinions
  • [00:42:03] Overcoming Fear of Sharing Opinions on the Internet
  • [00:45:30] Building a Trusted Network of Advisors in Content Marketing
  • [00:47:11] Ryan Law on Doing Hard Things in Marketing, Standing Out, and Becoming Successful

✨ Useful links

  • 👨🏽‍💻 Ryan Law's website
  • 🤓 Thought Leadership course
  • 🐦 Ryan Law on Twitter
  • 🔗 Ryan Law on LinkedIn

View Details

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

🕰️ Timestamps and transcript

  • [00:00:00] Adapting SEO Strategies for AI
  • [00:00:58] Discussion on the Impact of Google's SGE on SEO
  • [00:05:49] Google's struggle against Chat GBT to maintain market share
  • [00:11:44] Ramli John and Eli Schwartz Discuss Google's Generative Experiences and Its Impact on SEO
  • [00:14:30] 42 Agency: A Strategic Partner for Success
  • [00:15:16] Ahrefs Free Webmaster Tools
  • [00:16:02] The Future of SEO in a Post AI World
  • [00:21:49] Adapting SEO Strategies to fit the Shift in Search User Dynamics
  • [00:27:45] Discussing User-focused SEO and AI with Eli Schwartz
  • [00:29:01] Exploring The Implications of Google's Search Quality Rater Guidelines on SEO
  • [00:31:18] Strategizing SEO: An Imperative Tactic for Business Success
  • [00:35:43] Eli Schwartz on Product-Led SEO and how focusing on revenue can significantly impact your SEO strategy
  • [00:37:30] Conversing with Eli Schwartz about SEO and Career Advancement
  • [00:41:30] Eli Schwartz Discusses Career Progression, Writing Content and Taking Risks
  • [00:45:11] Eli Schwartz on Writing Process, SEO Analogies, and Navigating Company Changes
  • [00:50:11] Eli Schwartz Discusses the Importance of SEO in Company Growth
  • [00:51:40] Episode wrap-up of Marketing Powerups with Ramli John and Guest Eli Schwartz

✨ Useful links

  • 👨🏽‍💻 Product-Led SEO newsletter
  • 🐦 Eli on Twitter
  • 🔗 Eli on LinkedIn

View Details

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Aleyda Solis

Aleyda is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and an experienced speaker with more than 100 conferences in 20 countries in English and Spanish. She’s also the wrapper of #SEOFOMO, one of the leading SEO newsletter, sent every week with the latest SEO news, guides and jobs to +25,000 subscribers and LearningSEO.io, a roadmap with free SEO guides and tools to facilitate the journey of new SEOs when learning about it.

With 15 years of experience doing Search Engine Optimization for European, American and Latin-American companies, both from the agency as well as in the in-house side she provides SEO consulting through her company Orainti, helping from startups to multinational companies -as Turo, Sniffspot, Trade Republic, among others- to grow their organic search visibility & achieve their SEO goals.

🕰️ Timestamps and transcript

  • [00:00:00] Leveraging AI for SEO: A Conversation with Aleyda Solis
  • [00:01:10] How AI is Transforming SEO and Marketing Jobs: A Discussion with Aleyda Solis
  • [00:07:24] Aleyda Solis Discusses Impact of Search Bots on SEO
  • [00:13:07] Staying Relevant in SEO with AI
  • [00:16:06] The Future of AI in Education
  • [00:18:20] 42 Agency — My Number One Recommended Growth Agency
  • [00:19:06] Ahrefs Free Webmaster Tools
  • [00:20:33] Discussing the Importance of Specificity when Using AI for SEO Writing
  • [00:23:51] Effectiveness of AI in Content Creation with Aleyda Solis
  • [00:31:32] Innovative SEO Practices with AI Technology
  • [00:33:44] SEO Strategies for Staying Relevant Amid Declining Traffic
  • [00:41:51] Aleyda Solis's Approach to Content: Unlocked Value for Wider SEO Impact
  • [00:45:48] Interview with Aleyda Solis on advancing SEO career and sharing knowledge
  • [00:48:30] Aleyda Solis Discusses Her Love for SEO and the Motivation Behind Sharing Her Knowledge
  • [00:52:26] Giving Your Career a Boost with Proactivity: A Conversation with Aleyda Solis
  • [00:55:51] Wrap Up

✨ Useful links

  • 👨🏽‍💻 Aleda's personal website
  • 🤓 LearningSEO.io
  • 💌 SEO FOMO
  • 🎙 Crawling Mondays️
  • 🐦 Aleyda on Twitter
  • 🔗 Aleyda on LinkedIn

View Details

Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Ronnie Higgins

Ronnie Higgins is the Director of Content at OpenPhone, the all-in-one phone system for teams. Prior to that he lead content teams at Hopin, Udemy, and Eventbrite. Ronnie is a seasoned content marketing professional with over 12 years of experience. He started his career in the film industry which laid the foundation for his storytelling skills, a tool he strongly advocates for in content marketing. Ronnie's approach to content creation revolves around understanding the audience and their needs, using various formats and channels to reach a wider audience, and emphasizing authenticity in brand voice and values.

🕰️ Timestamps and transcript

  • [00:00:00] Leveraging Disney's Content Strategy for B2B Growth
  • [00:00:47] Disney's Synergy Map: A content power-up in the world of marketing
  • [00:01:14] The Addiction of Creating More Content and its Impact in the B2B SaaS Industry
  • [00:05:52] A deep dive into optimizing content through the lens of Disney's Synergy Map
  • [00:11:20] Content Marketing Strategies Rooted in Disney's Synergy Map
  • [00:18:20] 42 Agency - My Number One Recommended Growth Agency
  • [00:19:06] Ahrefs Free Webmaster Tools
  • [00:19:52] Multiplying Your Sales and Marketing Efforts Through The Power of Content
  • [00:25:49] The Roles of Content Marketing and Attribution in Business
  • [00:34:48] Exploring Emotional Engagement in Content Marketing with Disney's Example
  • [00:35:29] Creating Synergy with Content to Enhance Brand Presence
  • [00:43:42] From Film and TV to Content Marketing: A Power Up for the Career with Ronnie Higgins
  • [00:47:49] Content Marketing Strategy and Building Relationships with Ronnie Higgins
  • [00:51:20] Marketing Powerups podcast Episode Recap

✨ Useful links

  • 👨🏽‍💻 OpenPhone website
  • 🐦 Ronnie on Twitter
  • 🔗 Ronnie on LinkedIn

View Details

Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Margaret Kelsey

Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms.

Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community.

Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape.

🕰️ Timestamps and transcript

  • [00:00:00] Understanding Branding, Content, and Communication with Margaret Kelsey
  • [00:00:59] Changing Human Behavior at Scale: The Challenge of Marketing
  • [00:07:31] Dissecting Marketing Jargon with Margaret Kelsey
  • [00:09:15] The Role of a Product in Solving People Problems
  • [00:11:57] Strategic Branding in Customer Retention
  • [00:17:42] 42 Agency — My Number One Recommended Growth Agency
  • [00:18:28] Ahrefs Free Webmaster Tools
  • [00:19:13] Impact of Cultural Values on Branding: A Discussion with Margaret Kelsey
  • [00:23:47] Investing in Community and Culture for Sustainable Growth
  • [00:26:34] The Dangers of Uniformity in Marketing: Avoid the Enterprise Blue
  • [00:32:57] Harnessing the Power of Brand for Companies: A Conversation with Margaret Kelsey
  • [00:37:36] The future of marketing: Embracing change and adaptability
  • [00:39:11] Career Power-ups for Marketers: Insights from Margaret Kelsey
  • [00:42:01] Understanding When It's Time to Move On: Insights from Margaret Kelsey
  • [00:49:39] The Changing Landscape of Marketing Teams
  • [00:54:12] Transitioning into an Advisory Role in Marketing
  • [00:57:56] Insightful Discussion with Marketing Expert Margaret Kelsey
  • [01:00:26] Marketing Powerups with Margaret Kelsey: Insights and Advice

✨ Useful links

  • 👨🏽‍💻 Margaret Kelsey's Website
  • 🎙 Don't Say Content Podcast️
  • 🐦 Margaret on Twitter
  • 🔗 Margaret on LinkedIn

View Details

Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Joel Kletkke

Joel Ketlkke is the Founder of Case Study Buddy, a specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories across multiple marketing channels and media. Clients like Docebo, Varonis, and agencies of all sizes trust Case Study Buddy to deliver a polished, professional experience and assets that drive real ROI.

🕰️ Timestamps and transcript

  • [00:00:00] Transforming Customer Success Stories into Marketable Content
  • [00:01:13] The Importance of Case Studies in Marketing Strategy
  • [00:07:52] Common Mistakes in Crafting Customer Success Stories
  • [00:11:06] Maximising the potential of case studies with repurposing and strategic storytelling
  • [00:16:44] The Power of Perspective in Case Studies
  • [00:17:58] 42 Agency: My Number One Recommended Demand Gen Agency
  • [00:18:43] Ahref's Free Webmaster Tools
  • [00:19:29] Understanding the Ingredients of a Great Customer Success Story with Joel Kletkke
  • [00:24:53] The Role and Benefits of Success Stories in Companies
  • [00:29:21] The Process of Crafting Detailed Case Studies with Joel Kletkke
  • [00:33:29] Discussion on Successful Customer Stories Creation
  • [00:36:32] A conversation with Joel Kletkke about the impact of storytelling in Case Study Buddy
  • [00:39:12] Building Meaningful Relationships: Joel Kletkke's Power Up
  • [00:43:55] Joel Kletkke's Advice to Younger Self: Be Vulnerable, Ask for Help
  • [00:46:11] Influencer Noise and Authentic Connections in Digital Marketing

✨ Useful links

  • 👨🏽‍💻 Case Study Buddy website
  • 🐦 Joel Kletkke on Twitter
  • 🔗 Joel Kletkke on LinkedIn

View Details

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Claire Suellentrop

Claire Suellentrop is a SaaS marketer, customer research evangelist, and co-founder of Forget the Funnel.

Previously the Director of Marketing and #2 employee at Calendly — and now a marketing consultant for high-growth SaaS companies — she's seen firsthand that truly effective marketing stems from a deep understanding of existing customers. So she helps companies get inside customers' heads, then uses those insights to create compelling landing pages, high-converting websites, smooth signup flows and sticky onboarding experiences.

🕰️ Timestamps and transcript

  • [00:00:00] The Impact of Customer Research in Marketing
  • [00:00:33] Customer research boosting audiobook sign ups by 64% - an insight with Claire Suellentrop
  • [00:01:22] Discussing Marketing Powerups: The Value of Proper Customer Research for Business Growth
  • [00:05:09] Uncovering the Core Benefit of Auto Books through Customer Research
  • [00:08:18] Unlocking Growth with Customer Research: A Discussion with Claire Suellentrop
  • [00:16:20] Discussing the Product Development Initiatives at Autobooks
  • [00:17:15] 42 Agency - My Recommended Demand Gen and Growth Agency
  • [00:18:00] Ahrefs Webmaster Tool
  • [00:18:46] Understanding Customers Through Surveys with Forget the Funnel
  • [00:25:50] Defining Your Most Valuable Customers with Claire Suellentrop
  • [00:28:59] Focusing on Most Valuable or Fastest to Close Customers
  • [00:32:58] When to Use Customer Interviews in Market Research
  • [00:36:02] How to Conduct User Research for Product Development?
  • [00:39:40] The Value of Customer Research in Business Expansion
  • [00:42:19] Ramli John Talks About 'Forget the Funnel' with Claire Suellentrop
  • [00:42:39] Claire Suellentrop Discusses Key Aspects of a Successful Career
  • [00:49:45] Ramli John Discusses His Influences and Mentors In Business
  • [00:51:10] Lessons from Forget The Funnel Co-Founder Claire Suellentrop

✨ Useful links

  • 👨🏽‍💻 Forget the Funnel website
  • 📕 Forget the Funnel book
  • 🐦 Claire Suellentrop on Twitter
  • 🔗 Claire Suellentrop on LinkedIn

View Details

Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026

In this Marketing Powerups episode, you’ll learn:

  1. Why content distribution is so important.
  2. The benefits of considering content distribution first.
  3. Justin’s 3C content strategy.
  4. How diversification accelerated Justin’s content career.

🏆 Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Justin Simon

Justin Simon is a seasoned content strategy consultant with over a decade of experience in content marketing. Passionate about content repurposing, Justin developed the 3C content strategy to help marketing and content teams create consistent, cohesive, and complementary content across various channels. He was previously a senior content marketing manager at Metadata.io.

🕰️ Timestamps and transcript

  • [00:00:00] Content Repurposing and Distribution Strategy with Justin Simon
  • [00:01:15] The Importance of Content Distribution in Marketing
  • [00:06:10] Benefits of Content Distribution Strategy
  • [00:08:27] Maximizing Content Value Through Repurposing
  • [00:09:45] The 3C Content Strategy: Creating a Comprehensive Content Calendar
  • [00:18:06] Strategies for Cornerstone Content and Repurposing
  • [00:19:45] Choosing the Right Channel for Your Content Marketing Efforts
  • [00:22:50] Leveraging AI and Content Distribution for Effective Content Repurposing
  • [00:27:03] The 3 C Methodology: How to Improve Video Marketing
  • [00:27:40] Content Repurposing Roadmap: Tips for Career Power-ups
  • [00:30:03] Justin Simon on Curiosity and Self-Learning in Marketing Career
  • [00:32:12] Maximizing Your Content's Reach through Repurposing and Distribution
  • [00:38:24] Marketing Powerups Podcast: Justin Simon Discusses Content Repurposing Roadmap

✨ Useful links

  • 👨🏽‍💻 Justin Simon's website
  • 🎙 ️Distribution First podcast
  • 🐦 Justin Simon on Twitter
  • 🔗 Justin Simon on LinkedIn

View Details

Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.

In this Marketing Powerups episode, you’ll learn:

  1. The benefits of starting a podcast as a B2B brand.
  2. The 5 stages of the B2B Podcast Maturity Model.
  3. An example of a great B2B podcast show.
  4. How to hone your marketing instincts.

🎉 About Kate DeGroot

Kate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brands leverage their audio content. With her expertise in marketing and passion for continuous learning, Kate works with leading companies such as Salesforce, Gong, Drift, and IBM to maximize the impact of their podcast strategies.

🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps
[00:00:00] B2B Podcasting: Is It Worth it?
[00:00:42] Ramli John Interviews Kate Degroot on the Power of Podcasts in Marketing
[00:01:09] Why B2B Brands Should Embrace Podcasting
[00:02:51] Amplify Your B2B Podcast with Casted and Pillar Pages
[00:08:37] The B2B Podcast Maturity Curve and its Impact on ROI
[00:14:16] 42 Agency - My Number 1 Recommended Growth Agency
[00:15:05] Maximize Your Podcast and Video ROI with Casted
[00:16:12] Leveraging Podcasts for B2B Brands to Close High-Value Deals
[00:18:56] Maximizing the Impact of Podcasts with Casted's Amplification Process
[00:27:24] Kate Degroot on the Importance of Continual Learning in Marketing
[00:29:59] Kate Degroot on Trusting Instincts and Creating Impactful Marketing Campaigns
[00:33:10] Maximizing Content in a B2B Podcasting Platform with Kate Degroot
✨ Useful links

  • 👨🏽‍💻 Casted website
  • 🐦 Kate on Twitter
  • 🔗 Kate on LinkedIn

View Details

Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.
🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Camille Trent

Camille Trent is the Director of Content and Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's repurposing it. When she's not repurposing content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers from her couch (unsuccessfully).

🕰️ Timestamps

  • [00:00:00] Newsjacking to Double Email Subscribers in 45 Days
  • [00:01:03] Doubling PeerSignal's Email List in 45 Days
  • [00:03:38] Content Creation Strategy for PeerSignal
  • [00:05:25] Camille Trent on Content Distribution Tips for LinkedIn
  • [00:14:06] 42 Agency - My Number On Recommended Growth Agency
  • [00:15:01] The BLUF Technique for Content Creation and its Application on LinkedIn
  • [00:21:17] Camille Trent discusses strategies behind a successful LinkedIn post at PeerSignal
  • [00:29:39] Camille Trent Shares Career Power-Ups for Personal Growth and Learning
  • [00:36:31] Leveraging Newsjacking for a Meteoric SaaS Growth with Camille Trent

✨ Useful links

  • 👨🏽‍💻 PeerSignal.org
  • 🔑 https://keyplay.io/
  • 🐦 Camille Trent on Twitter
  • 🔗 Camille Trent on LinkedIn
  • 🙋‍♂️ PeerSignal's B2B Hiring Tracker

View Details

Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.

One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:

It's why Tommy developed 3 axioms that guide his editing and content creation process.

In this Marketing Powerups episode, you'll learn:

  • Why having a solid premise is important when creating content.
  • How content is a form of social currency.
  • Tips to make your content shareable.
  • One powerup that's accelerated Tommy's career.

🔖 Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Tommy Walker’s 3 axioms of content marketing. https://marketingpowerups.com/023

🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Tommy Walker

Tommy Walker is a seasoned content marketing professional with a rich history of working with some of the world's best-known brands. As the former Global Editor-in-Chief at QuickBooks and the first marketing hire at Shopify Plus, Tommy has a proven track record of creating industry-leading content programs that drive significant revenue.

Currently, Tommy is the founder of The Content Studio, a consultancy that specializes in creating content marketing programs for high-growth B2B SaaS startups and enterprises. His work is centered around creating durable content strategies that not only resonate with audiences but also drive business growth.

🕰️ Timestamps and transcript

  • [00:01:16] Top Blogging Mistakes and Tips for Effective Content
  • [00:02:43] Common Mistakes in Writing and Editing Content for Online Marketing
  • [00:08:28] The Impact of Word Count and Quality on SEO Ranking
  • [00:12:43] 42 Agency — My Number One Recommended Demand Gen Agency
  • [00:15:26] The Importance of a Solid Premise in Content Marketing
  • [00:17:48] Utilizing Premises in Content Creation
  • [00:21:00] Discussing Premises of Action Movies
  • [00:21:55] The Importance of a Strong Premise in Content Marketing
  • [00:23:13] Creating Cohesive Content Marketing and Overarching Narrative
  • [00:26:25] Content Marketing in a World Where Decisions Are Made in Slack
  • [00:30:11] Tommy Walker on the Axioms of High-Performing Written Content
  • [00:35:54] Tommy Walker Discusses Dark Social and Trusting the Content Marketing Process
  • [00:38:05] Increasing Social Currency in Content Marketing
  • [00:39:52] Tommy Walker on Writing Effective Content Marketing
  • [00:44:31] Tommy Walker Discusses Career Powerups and Sharing Content That Gets Noticed
  • [00:50:19] Content Marketing Expert Tommy Walker Shares Tips and Lessons from His Experience

✨ Useful links

  • 👨🏽‍💻 The Content Studio
  • 🐦 Tommy on Twitter
  • 🔗 Tommy on LinkedIn
  • 🎙 The Cutting Room Podcast ️

View Details

Everybody hates marketers.

Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople!

Ouch, that hurts.

It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are more skeptical of advertisements and marketing messages than ever.

Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers:

"If we don't acknowledge the incredible amount of skepticism and doubt that we're up against, then chances are we're not going to be able to overcome it. It's why modern marketers need to act more like lawyers who bring evidence to prove their brand claims."Today, Melanie shares the 3-part trust-building content strategy. In this Marketing Powerups episode, you’ll learn:

  1. The 5 types of claims that brands make.
  2. The 3 types of evidence provide compelling evidence for those claims.
  3. A brand that’s doing a good job of using evidence to prove their claims.
  4. One career powerup that’s helped Melanie accelerate her career.

⭐️ Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Melanie Deziel's trust-building content strategy using the "Prove It" framework: https://marketingpowerups.com/022

🏆 Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Melanie Deziel

Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas, and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses.

🕰️ Timestamps and transcript

  • [00:00:00] Using Courtroom Analogy to Earn Trust in Marketing
  • [00:01:49] Marketing Relationships Should Be Earned: Melanie Deziel on Marketing Powerups
  • [00:06:01] The 5 Types of Claims Brands Need to Prove
  • [00:09:14] My Number One Recommended Demand Gen Agency
  • [00:11:38] The Importance of Evidence and Proof in Content Marketing
  • [00:15:35] Using the Prove It Framework to Strengthen Your Marketing Strategy
  • [00:20:05] Career Acceleration with Curiosity and Learning
  • [00:22:11] Melanie Deziel on Proving Marketing Claims and Building Trust
  • [00:29:46] Overcoming Growth Plateaus With Marketing Powerups

✨ Useful links

  • 📒 Prove It book link
  • 🔗 Melanie on LinkedIn
  • 🐦 Melanie on Twitter

View Details

One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.

That’s the power of data-driven driven reports powered by surveys.

It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.

Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.

In this Marketing Powerups episode, you’ll learn:

  • How a survey-driven content can fuel your marketing strategy.
  • How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.
  • How Peter and the DataBox team created the 2023 State of Business Reporting.
  • How dedicating time to learn things outside of your function can help accelerate your career.

Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021

Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Peter Caputa

Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.

🕰️ Timestamps and transcript

  • [00:01:16] Using Proprietary Data Through Surveys for Content Marketing
  • [00:09:11] Crowdsourcing Research to Create Hard-to-Copy Content: A Strategy for Growth
  • [00:13:02] Peter Caputa: How Agencies Can Benefit from Surveys and Collaborating with Partners
  • [00:16:06] 42 Agency: Helping Companies Build High-Efficiency Revenue Engines
  • [00:16:49] The Process of Creating Databox's Comprehensive Reports
  • [00:22:30] Is the increased monitoring and reporting of marketing activities a double-edged sword?
  • [00:29:36] The Marketing Pendulum: Finding the Balance Between Creativity and Measurability
  • [00:30:39] Peter Caputa on Martech Benchmarking and Career Journey
  • [00:35:19] Invest in Yourself to Accelerate Your Career Growth
  • [00:38:08] The Importance of Online Publishing for Personal and Professional Growth
  • [00:43:10] Peter Caputa, CEO of Databox, Shares Career Growth and Data Insights
  • [00:44:41] Peter Boyd shares insights on SaaS Marketing and Customer Journey

✨ Useful links

  • 👨🏽‍💻 Databox website
  • 🔖 2023 State of Business Reporting
  • 📮 Marketing is the most measured function.
  • 🔗 Peter Caputa on LinkedIn
  • 🐦 Peter Caputa on Twitter

View Details

Want to create more content?

Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.

All of that sounds exhausting!

What if you could 10X your content output without really creating more content? Sounds too good to be true, right?

That’s the power of repurposing. The problem is you’re probably doing it wrong!

Here's what Ryan McCready, Managing Editor at Reforge, says:

A lot of marketing teams take a reactive approach to content repurposing. They wait and see if a piece of content is doing well. When a piece of content blows up there’s a mad dash to get that content in front of even more people.

Today, Ryan shares his "Active" Content Repurposing Process. In this Marketing Powerups episode, you'll learn:

  1. What's wrong with a "reactive" approach to content repurposing?
  2. How Ryan repurposes content using his "Active" Repurposing Process.
  3. A real-world example of Ryan's repurposing process.
  4. One piece of advice that accelerated Ryan's marketing career.

View Details

On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.

For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.

Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors.

That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. With her team’s help, they grew their revenue by 10X in 2 years!

In this Marketing Powerups episode, you’ll learn:

  1. How marketers can use the JTBD framework to improve their marketing.
  2. A real-world example of how Asia used the JTBD framework with one of her clients.
  3. How to avoid chasing the shiny new marketing trend.
  4. How to build more confidence as a marketer.

💪 The sponsorI want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

View Details

Creating a high-converting landing page is both an art and a science.

Sure, you can have the best looking landing page.

But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!”

And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s of SaaS companies.

Today Pedro will be sharing the 3 psychology pillars of irresistible landing pages.

In this Marketing Powerups episode, you’ll learn:

  1. Why bad messaging could be costing you BIG money.
  2. Common landing page mistakes you should avoid right now.
  3. Pedro’s 3 psychology pillars of irresistible landing pages.
  4. How you can overcome limiting beliefs in your marketing career.

🏆 Free powerups cheatsheetDownload a free powerups cheatsheet you can fill in and apply Pedro's 3 psychology pillars of landing pages to your business right away: https://marketingpowerups.com/pedro-cortes-irresistible-landing-pages/

🕰️ Timestamps and transcript* 01:32 - Why bad messaging is costing companies BIG money * 04:51 - Common landing page mistakes * 09:01 - The three psychology pillars of irresistable landing pages * 14:33 - My number one recommended demand gen agency * 15:24 - The problems with Loom's homepage * 17:20 - How Pedro improves Loom's homepage copy * 25:47 - How Pedro improves his marketing skills * 30:23 - One piece of advice Pedro would give his younger self

💪 The sponsorI want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.