Marketing Powerups is a show for marketers looking to power up their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a concrete example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their career, and become the best they can be.
Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Brooklin Nash
With a decade of freelance and in-house marketing experience, Brooklin Nash has mastered the art of clear and simple client communication. About a year ago, Brooklin and his wife Becca decided to go the agency route and officially launched Beam last June. Brooklin focuses on helping both clients and freelancers stand out. In addition, as a guest contributor, Brooklin's written for G2, Drift, and MarketingProfs.
🎥 Timestamps
[00:00:00] Understanding the Essence of Expert Driven Content with Brooklyn Nash
[00:00:31] Strategizing Content with Brooklin Nash: Free Powerups Cheat Sheet
[00:00:55] Brooklin Nash on Expert Driven Content and the Impact of AI
[00:06:47] Expert-Driven Content Creation at Beam
[00:09:12] Creating Effective Content with Internal and External Subject Matter Experts
[00:12:54] Discussing Content Team Strategy with Brooklin Nash
[00:16:31] 42 Agency - My Number One Recommended Growth Agency
[00:17:17] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:17:59] Challenges and Considerations in Collaborating with Different Business Departments
[00:23:48] Discussion on the Importance of Expert Driven Content in Business
[00:26:44] Impact of AI & SEO on Content with Brooklin Nash
[00:31:05] Brooklin Nash on Measuring Success for Expert-Driven Content
[00:33:55] Creating Engaging Content with Beam
[00:37:30] Career Power Ups with Brooklin Nash
[00:42:59] Content Marketing Strategies and Networking Tips from Brooklin Nash
[00:47:12] A Reflection on Marketing Strategies with Brooklyn Nash
✨ Useful links
Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Ryan Law
Ryan Law is a dynamic content marketer with a rich history of collaborating with top-tier companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. Throughout his versatile career, he has thrived in roles ranging from writer and content strategist to VP and CMO, even co-founding a marketing agency. He notably spearheaded growth at Animalz as it scaled to 130 full-time employees, generating an impressive ~2 million pageviews for their blog.
Ryan's reputation for knowledge sharing is evident through his webinars and workshops conducted in partnership with leading companies such as Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.
Outside of his professional endeavors, Ryan is a multi-talented individual. He is the author of two novels and the host of the popular Ash Tales podcast. His creative pursuits also include landscape photography and showcasing his musical talent as the guitarist for The Schrödinger Effect.
🕰️ Timestamps and transcript
✨ Useful links
Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.
As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.
🕰️ Timestamps and transcript
✨ Useful links
Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Aleyda Solis
Aleyda is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and an experienced speaker with more than 100 conferences in 20 countries in English and Spanish. She’s also the wrapper of #SEOFOMO, one of the leading SEO newsletter, sent every week with the latest SEO news, guides and jobs to +25,000 subscribers and LearningSEO.io, a roadmap with free SEO guides and tools to facilitate the journey of new SEOs when learning about it.
With 15 years of experience doing Search Engine Optimization for European, American and Latin-American companies, both from the agency as well as in the in-house side she provides SEO consulting through her company Orainti, helping from startups to multinational companies -as Turo, Sniffspot, Trade Republic, among others- to grow their organic search visibility & achieve their SEO goals.
🕰️ Timestamps and transcript
✨ Useful links
Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Ronnie Higgins
Ronnie Higgins is the Director of Content at OpenPhone, the all-in-one phone system for teams. Prior to that he lead content teams at Hopin, Udemy, and Eventbrite. Ronnie is a seasoned content marketing professional with over 12 years of experience. He started his career in the film industry which laid the foundation for his storytelling skills, a tool he strongly advocates for in content marketing. Ronnie's approach to content creation revolves around understanding the audience and their needs, using various formats and channels to reach a wider audience, and emphasizing authenticity in brand voice and values.
🕰️ Timestamps and transcript
✨ Useful links
Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Margaret Kelsey
Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms.
Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community.
Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape.
🕰️ Timestamps and transcript
✨ Useful links
Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Joel Kletkke
Joel Ketlkke is the Founder of Case Study Buddy, a specialized team completely focused on helping B2B companies capture, share, and cash in on customer success stories across multiple marketing channels and media. Clients like Docebo, Varonis, and agencies of all sizes trust Case Study Buddy to deliver a polished, professional experience and assets that drive real ROI.
🕰️ Timestamps and transcript
✨ Useful links
Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🔎 Ahrefs Webmaster Tools
Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.
If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.
If you do, that’s like trying to run a race with your shoes tied together!
Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic.
It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.
🎉 About Claire Suellentrop
Claire Suellentrop is a SaaS marketer, customer research evangelist, and co-founder of Forget the Funnel.
Previously the Director of Marketing and #2 employee at Calendly — and now a marketing consultant for high-growth SaaS companies — she's seen firsthand that truly effective marketing stems from a deep understanding of existing customers. So she helps companies get inside customers' heads, then uses those insights to create compelling landing pages, high-converting websites, smooth signup flows and sticky onboarding experiences.
🕰️ Timestamps and transcript
✨ Useful links
Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026
In this Marketing Powerups episode, you’ll learn:
🏆 Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Justin Simon
Justin Simon is a seasoned content strategy consultant with over a decade of experience in content marketing. Passionate about content repurposing, Justin developed the 3C content strategy to help marketing and content teams create consistent, cohesive, and complementary content across various channels. He was previously a senior content marketing manager at Metadata.io.
🕰️ Timestamps and transcript
✨ Useful links
Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.
In this Marketing Powerups episode, you’ll learn:
🎉 About Kate DeGroot
Kate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brands leverage their audio content. With her expertise in marketing and passion for continuous learning, Kate works with leading companies such as Salesforce, Gong, Drift, and IBM to maximize the impact of their podcast strategies.
🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps
[00:00:00] B2B Podcasting: Is It Worth it?
[00:00:42] Ramli John Interviews Kate Degroot on the Power of Podcasts in Marketing
[00:01:09] Why B2B Brands Should Embrace Podcasting
[00:02:51] Amplify Your B2B Podcast with Casted and Pillar Pages
[00:08:37] The B2B Podcast Maturity Curve and its Impact on ROI
[00:14:16] 42 Agency - My Number 1 Recommended Growth Agency
[00:15:05] Maximize Your Podcast and Video ROI with Casted
[00:16:12] Leveraging Podcasts for B2B Brands to Close High-Value Deals
[00:18:56] Maximizing the Impact of Podcasts with Casted's Amplification Process
[00:27:24] Kate Degroot on the Importance of Continual Learning in Marketing
[00:29:59] Kate Degroot on Trusting Instincts and Creating Impactful Marketing Campaigns
[00:33:10] Maximizing Content in a B2B Podcasting Platform with Kate Degroot
✨ Useful links
Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.
🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Camille Trent
Camille Trent is the Director of Content and Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's repurposing it. When she's not repurposing content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers from her couch (unsuccessfully).
🕰️ Timestamps
✨ Useful links
Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.
One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:
It's why Tommy developed 3 axioms that guide his editing and content creation process.
In this Marketing Powerups episode, you'll learn:
🔖 Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Tommy Walker’s 3 axioms of content marketing. https://marketingpowerups.com/023
🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Tommy Walker
Tommy Walker is a seasoned content marketing professional with a rich history of working with some of the world's best-known brands. As the former Global Editor-in-Chief at QuickBooks and the first marketing hire at Shopify Plus, Tommy has a proven track record of creating industry-leading content programs that drive significant revenue.
Currently, Tommy is the founder of The Content Studio, a consultancy that specializes in creating content marketing programs for high-growth B2B SaaS startups and enterprises. His work is centered around creating durable content strategies that not only resonate with audiences but also drive business growth.
🕰️ Timestamps and transcript
✨ Useful links
Everybody hates marketers.
Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople!
Ouch, that hurts.
It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are more skeptical of advertisements and marketing messages than ever.
Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers:
"If we don't acknowledge the incredible amount of skepticism and doubt that we're up against, then chances are we're not going to be able to overcome it. It's why modern marketers need to act more like lawyers who bring evidence to prove their brand claims."Today, Melanie shares the 3-part trust-building content strategy. In this Marketing Powerups episode, you’ll learn:
⭐️ Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Melanie Deziel's trust-building content strategy using the "Prove It" framework: https://marketingpowerups.com/022
🏆 Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Melanie Deziel
Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas, and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses.
🕰️ Timestamps and transcript
✨ Useful links
One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.
That’s the power of data-driven driven reports powered by surveys.
It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.
Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.
In this Marketing Powerups episode, you’ll learn:
Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021
Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Peter Caputa
Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.
🕰️ Timestamps and transcript
✨ Useful links
Want to create more content?
Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos.
All of that sounds exhausting!
What if you could 10X your content output without really creating more content? Sounds too good to be true, right?
That’s the power of repurposing. The problem is you’re probably doing it wrong!
Here's what Ryan McCready, Managing Editor at Reforge, says:
A lot of marketing teams take a reactive approach to content repurposing. They wait and see if a piece of content is doing well. When a piece of content blows up there’s a mad dash to get that content in front of even more people.
Today, Ryan shares his "Active" Content Repurposing Process. In this Marketing Powerups episode, you'll learn:
On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.
For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out.
Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them better than your competitors.
That’s exactly what Asia Orangio, CEO of Demand Maven, did for one of her clients. With her team’s help, they grew their revenue by 10X in 2 years!
In this Marketing Powerups episode, you’ll learn:
💪 The sponsorI want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
Creating a high-converting landing page is both an art and a science.
Sure, you can have the best looking landing page.
But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!”
And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s of SaaS companies.
Today Pedro will be sharing the 3 psychology pillars of irresistible landing pages.
In this Marketing Powerups episode, you’ll learn:
🏆 Free powerups cheatsheetDownload a free powerups cheatsheet you can fill in and apply Pedro's 3 psychology pillars of landing pages to your business right away: https://marketingpowerups.com/pedro-cortes-irresistible-landing-pages/
🕰️ Timestamps and transcript* 01:32 - Why bad messaging is costing companies BIG money * 04:51 - Common landing page mistakes * 09:01 - The three psychology pillars of irresistable landing pages * 14:33 - My number one recommended demand gen agency * 15:24 - The problems with Loom's homepage * 17:20 - How Pedro improves Loom's homepage copy * 25:47 - How Pedro improves his marketing skills * 30:23 - One piece of advice Pedro would give his younger self
💪 The sponsorI want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.