Fridge ArticleCast: Recent Episodes
Fridge Magazine
I am sure by now you have realized the value of content marketing. You have developed and written a strategy. You have created your website and blog, and optimized it, populating it with long form linkable content, shorter news type items, and well designed conversion pages. You’re even accepting guest posts from industry influences and … Read more
The post The Subjects of Your Content Kingdom appeared first on Fridge Magazine.
I was talking to a friend the other day and we were reminiscing about a business we worked at that went through a rough period. Market demand had dropped, orders were down, margins were being squeezed, and we had a new business system that limited our view of the situation. He mentioned something that really … Read more
The post 5 Reasons to Celebrate the Tough Times appeared first on Fridge Magazine.
Going into the holiday season, a busy time of the year where we tend to forget about taking care of ourselves. It can be hard to stay in good health as an entrepreneur. So this maybe a good time to do a quick self-assessment before going into 2016. It’s important to take care of yourself, … Read more
The post 5 Ways To Stay In Good Health As An Entrepreneur appeared first on Fridge Magazine.
Nine out of ten startup companies fail, due to ineffective strategic management, poor financial control and a bad business model. Founder and Managing Director of Sydney-based public relations company, WordStorm PR, Monica Rosenfeld defies the odds as she celebrates 15 years of WordStorm PR this year. Monica attributes her success to her commitment to honesty … Read more
The post 10 Important Leadership Qualities Needed To Build & Grow A PR Agency appeared first on Fridge Magazine.
Donald Trump is a media genius. It’s been said that he is the greatest promoter since PT Barnum—the person who put the American circus on the map by signing high-profile acts that got everyone talking. But if one is not in show business, what can the Donald Trump brand teach us? Here are Ten Particulars … Read more
The post 10 Unusual & Shrewd ‘Donald Trump Brand’ Strategies, For Magic Growth appeared first on Fridge Magazine.
I have always gone through life with the notion that budgets are for people who can’t manage their money. The purpose of budgets eluded me. I was not an impulse buyer, I had a sound saving account and didn’t feel like I was missing out on anything. Wikipedia defines a budget as: A budget is … Read more
The post Budgeting 101: How To Plan A Budget To Make More From Less In 5 Easy Steps appeared first on Fridge Magazine.
The purpose of this article is to highlight four important pillars of digital marketing in a project marketing or sales organisation setting and introduces tools meant to help you run a cost effective and efficient setup. The Four Digital Pillars Of Online Marketing In project marketing for real estate, there are actually more pillars than … Read more
The post 4 Remarkably Easy Pillars Of Online Marketing You Absolutely Must Never Ignore appeared first on Fridge Magazine.
There is an inverse relationship between technological advancement and customer service. It seems that the better the tech, the lower the quality of person to person interaction. Perhaps this is because the number of queries per million transactions can be quite small. If we don’t practice something, we don’t get better at it. Regardless of … Read more
The post 5 Popular Customer Service Words You Need To Stop Saying appeared first on Fridge Magazine.
How did two family men develop a SaaS startup that powers the biggest sports and entertainment brands in North America without any investor funding? Darshan Kaler, CEO of Tradable Bits (a digital marketing platform), provides his insight. Young entrepreneurs are obsessed with funding. Yes – sometimes it’s necessary, it accelerates your growth and it often earns you lots of … Read more
The post 3 Key Ingredients for a Successful Self-Funded Startup appeared first on Fridge Magazine.
“I have this great business idea!” “Someday I’d love to work for myself.” “This isn’t my real passion.” “I just don’t have time to start.” Do any of these statements sound familiar? More and more these days people are trying to escape the daily grind and branch out on their own. We’ve all done it; … Read more
The post How To Easily Find Time To Start A Business appeared first on Fridge Magazine.
Last week I talked about the Ineffectiveness of Multitasking and how it will actually hinder us within the success of our small business. While the ability to wear many hats and juggle a variety of tasks is a typical job requirement, it doesn’t have to be stressful or impede on our achievements. I often ask … Read more
The post How To Save An Hour A Day By Applying The 80/20 Rule appeared first on Fridge Magazine.
In this week’s episode of BrandAid i speak to Eric Donlan author of the book The Art Of Living in Joy. During the show we talk about: Tips on overcoming brand set backs What you can do when you had a bad sales call and presentation. How to deal with people who cheat in winning the … Read more
The post BrandAid 001: The Art Of Living in Joy appeared first on Fridge Magazine.
We have followed Rainbird through their Techstars experience over the past few months and now they have been called to 10 Downing Street. The artificial Intelligence company will be showing off it’s ground breaking technology at an event hosted by Daniel Korski, special adviser to Prime Minister David Cameron. Rainbird has been repeatedly been recognised … Read more
The post Artificial Intelligence Company Called To 10 Downing Street appeared first on Fridge Magazine.
A few weeks ago I had the opportunity to talk with Tim, a young entrepreneur, based in London, about his company FanBytes. Fanbytes is the UK’s #1 marketplace for brands to collaborate with YouTube, Instagram, Snapchat and Vine Influencers to create remarkable branded video content. This idea interests me because A) I was recently offered an … Read more
The post Meet The Guys At FanBytes Who Control Social Media appeared first on Fridge Magazine.
Modern day technology has impacted the human race more than almost anything in the past, it’s a true revolution, and it’s only just begun… Technology will soon disrupt previously non-technological industries An incredible field that we’re only seeing the birth of is the field of robotics and automation, specifically where transport, work and logistics is concerned. … Read more
The post The Future Of Technology appeared first on Fridge Magazine.
Moving forward in the 2014 brand winners and losers countdown we get to Brand winner number 2. USA Soccer. Transcript Brand Winner # Two US Soccer Who would think that American Soccer would have such a year? With the 2014 World Cup on every millennials’ hand-held device or state of the art visual media receiver, … Read more
The post How USA Soccer Have Advantage Of Connected Devices To Widen Their Brand appeared first on Fridge Magazine.
Moving on in our countdown of 2014’s branding winners and losers we now look at Malaysia Airlines. Transcript Brand Loser # Two Malaysia Airlines The mishandling of Malaysia Airlines Flight 370 disappearance in March 2014, while flying from Kuala Lumpur International Airport and the recent ‘Want to go somewhere but don’t know where?” promotional tweet … Read more
The post What Branding Mistakes Did Malaysia Airlines Make In 2014? appeared first on Fridge Magazine.
Moving forward in the 2014 winners and losers we get to loser number 3 The National Football League (NFL). Transcript Brand Loser # Three The National Football League (NFL) The NFL is a brand loser for its handling of the Domestic violence incidents that have plagued players like Ray Rice, Greg Hardy, and Adrian Peterson. If … Read more
The post Only The NFL Could Recover From This appeared first on Fridge Magazine.
The Christmas and the festive period are just days away, many people have already switched off. But I’m sure like me, as an entrepreneur you are already thinking about 2015. We are all working like crazy to get things ready for when the fun kicks off again in January. Yet there is nothing worse than … Read more
The post An Entrepreneurs Guide To Surviving The Holidays appeared first on Fridge Magazine.
Next up in our 2014 branding winners and losers list is winner number 4 Star Wars. Transcript Brand Winner # Four Star Wars Star Wars 7 The Star Wars 88-second clip with over 60 million views is on track to be the most-watched trailer of all time, according to the Hollywood Reporter. For any brand … Read more
The post ‘Let The Force Be With You’ A Record Breaking Branding Exercise appeared first on Fridge Magazine.
So to continue 2014’s brand winners and losers we move onto number 5 in my winners list. At number 5 in my winners list, the Democratic Party. Transcript: It’s been said that insanity is doing the same thing over and over and expecting a different outcome. As marketing professionals, we must constantly evaluate whether our products … Read more
The post How To Avoid Losing Focus Like The Democrats appeared first on Fridge Magazine.
This article pertains to the Media Relations branch of PR. One question I am frequently asked by potential clients is “What is a press hit worth?” Meaning what is my expected Return on Investment (ROI) for your media relations services? This is a fair question. PR can be a considerable portion of a marketing budget … Read more
The post A Press Hit is Worth What? – The Truth Behind Media Relations ROI appeared first on Fridge Magazine.
So to continue 2014’s brand winners and losers we move onto number 5 in my winners list. At number 5 in my winners list, Macy’s Department Store. Transcript: Brand Winner # Five Macy’s The Department Store. If you have ever attended the Macy’s Thanksgiving Day Parade or even watched it on TV, you understand the importance … Read more
The post How The Macy’s Department Store Brand Continues To Impress appeared first on Fridge Magazine.
Every year is full of winners and losers in the world of business. Whether your business has won and lost there is always something to be learnt. So over the coming week or so we will be looking through 2014’s brand winners and losers. We will consider what each business has done well, can improve … Read more
The post How To Avoid A Branding Sting appeared first on Fridge Magazine.
With Christmas around the corner, it seems like there’s more advertising then ever this year. One thing all of this advertising has in common is its use of visuals to draw you in. So it seems like the perfect time of year to bring in a images specialist to tell us a little more about … Read more
The post Flickr CC Images Can Still Get You In Trouble appeared first on Fridge Magazine.
With NLP SuperFest fast approaching we thought we would delve deeper into what NLP is how it can help us in our everyday business lives. In part one of this podcast series on improving your business life using NLP we talk to Frank Pucelik. In this episode of NLP Revealed Podcasts with Frank Pucelik we … Read more
The post [PODCAST] How NLP Helps You In The Workplace With Frank Pucelik appeared first on Fridge Magazine.
With NLP SuperFest fast approaching we thought we would delve deeper into what NLP is how it can help us in our everyday business lives. In part one of this podcast series on improving your business life using NLP we talk to Jamie Smart. In this episode of NLP Revealed Podcasts with Jamie Smart we find … Read more
The post [PODCAST] The Psychology Behind Clarity appeared first on Fridge Magazine.
With NLP SuperFest fast approaching we thought we would delve deeper into what NLP is how it can help us in our everyday business lives. In part one of this podcast series on improving your business life using NLP we talk to Alistair Horscroft. In this episode of NLP Revealed Podcasts with Alistair Horscroft we find … Read more
The post [PODCAST] How To Model Superstars The Right Way Using NLP appeared first on Fridge Magazine.
With NLP SuperFest fast approaching we thought we would delve deeper into what NLP is how it can help us in our everyday business lives. In part one of this podcast series on improving your business life using NLP we talk to Richard Bolstad. Richard has a deep understanding of neuroscience and has also worked … Read more
The post [PODCAST] Using NLP To Recover And Move Forward In Hard Times appeared first on Fridge Magazine.
I Can’t see the video? click here: http://youtu.be/6O89B9-_utI So what happens when two childhood friends decide to MakeMove. In one of the most action packed interviews we have ever done, l sat down with co-founders Sam Englund & Jonathan Lindahl of MakeMove to find out more. In the interview we discover which song inspired the co-founders to make MakeMove app and how … Read more
The post Business Ideas and How To MakeMoves appeared first on Fridge Magazine.
I can’t see the video. click here As small businesses drive recovery in many countries they have been facing the same challenge, how to take on the big companies. This challenge has led to the rise of the social sharing. So to find out more about the subject we jumped on the phone with social … Read more
The post The Small Business Revolution Is Here & Social Sharing Is On The Rise appeared first on Fridge Magazine.
What happens when you combine Tinder and LinkedIn? Answer: The biggest networking event in the world hosted by Coffee The App. Although the app was only released a few weeks ago it has been receiving lots of attention from young professionals and business owners. The New York based team have created an app that allows … Read more
The post Would You Like To Go For A Coffee? appeared first on Fridge Magazine.