Join e-commerce entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.
In this episode, Iyia, Mike, and James from Lighthouse Financial discuss five ways to build wealth. They start by emphasising the importance of cashflow and budgeting, highlighting the need to set goals and work backwards to create a budget. They also discuss the significance of accountability and controlling your environment to achieve financial success.
Keywords
money, wealth, cashflow, budgeting, goals, income, property, leverage, capital gains, property investment, shares, starting small, property ladder, adding value, new builds, commercial property, interest-only, principal repayment, timing, diversification, setting goals, financial plan
Takeaways
https://www.makeithappen.org.nz
https://lighthousefinancial.co.nz/
In this episode, Iyia and Brieana Thompson discuss how to find happiness in life and work. They explore the importance of work-life balance and the impact it has on overall well-being.
Keywords
happiness, work-life balance, life coach, signs of unhappiness, science of happiness, managing stress, self-care
Takeaways
https://www.makeithappen.org.nz
Brieana's website: https://www.brieanathompson.com/
In this episode, Iyia explores the concept of 'fake it till you make it' and its pros and cons.
She shares personal stories of feeling nervous and awkward in professional situations and discusses the benefits of faking confidence to overcome self-doubt.
Takeaways
Keywords
fake it till you make it, confidence, self-doubt, personal growth, professional growth, imposter syndrome, balanced approach
Make It Happen Website
Iyia discusses her experience of paying Kylie Jenner $300,000 for a single Instagram post to promote her shapewear business.
She explains how influencer marketing has evolved over the years and shares her insights on the benefits and strategies of working with influencers.
Takeaways
Keywords
influencer marketing, Kylie Jenner, shapewear business, brand building, trust, marketing strategy
Make It Happen Website
The episode discusses the importance of networking and how it can impact financial success and overall wealth.
Iyia shares personal examples of how her network has led to opportunities and exposure in her businesses.
Takeaways
Keywords
networking, connections, relationships, financial success, wealth, opportunities, exposure, events, social media, mentorship, leveraging, goals, effort
Make It Happen Website
Sera Cruickshank, owner of the Diamond Shop, shares her journey of transforming a 30-year-old brand and building a successful online profile.
Takeaways
Keywords
entrepreneurship, rebranding, luxury, marketing, calculated risk, mindset, goals, work-life balance
Make It Happen Website
The Diamond Shop
Iyia and Jade discuss how Iyia started her gift box business, Celebration Box.
They talk about the bootstrapping techniques Iyia employed to start the business with limited funds, including partnering with a talented cake maker and using influencer marketing.
They also discuss the challenges they faced, such as logistics and perishable items, and the lessons they learned along the way.
In this conversation, the host and guest discuss various challenges and learning experiences in running a business, including shipping issues, logistical problems, and mistakes with orders.
They also talk about the importance of marketing, leveraging partnerships and networks, and building a strong team.
The guest shares advice for starting a gift box business and emphasizes the need to take action and learn from feedback.
Takeaways
Keywords
gift box business, bootstrapping techniques, limited funds, partnership, influencer marketing, challenges, logistics, perishable items, lessons learned, business challenges, shipping issues
Make It Happen Website
This episode discusses the best marketing strategies for businesses on the Instagram platform.
The episode also explores the different generations and their preferred marketing strategies, from traditional advertising for the silent traditionalists to video content and influencer collaborations for Gen Z.
The three winning Instagram marketing strategies highlighted are investing in paid advertising, prioritizing video content, and creating engaging content.
The episode concludes by encouraging listeners to create content pillars and build a community of like-minded individuals on Instagram.
Takeaways
Keywords
Instagram, marketing strategies, target audience, generations, paid advertising, video content, engaging content, content pillars, community
Learn how to start and scale any product or service based business from scratch: Go to Make It Happen Website
Iyia and Courtenay Read (Monique - Shortland Street) discuss the acting world, her experiences in the industry, and her approach to self-care and managing stress.
Courtney shares her belief in manifesting goals and the importance of having a strong support system.
Takeaways
Courtenay's TikTok
Make It Happen Website
Gabrielle Kirk, founder of Papier HQ, shares her journey of starting and growing her successful online retail business specializing in custom wall art and stationary.
Gabby discusses the initial steps she took to start her business and the challenges she faced along the way. She highlights the significance of having a business plan and finding a mentor to provide guidance and accountability.
Gabby also shares her strategies for marketing and expanding her customer base, including influencer collaborations and events.
She discusses the sacrifices and rewards of running her own business and offers advice for aspiring entrepreneurs.
Takeaways
Keywords
Papier HQ, online retail, custom wall art, stationary, starting a business, self-teaching, business plan, mentorship, marketing strategies, influencer collaborations, events, sacrifices, rewards, advice for entrepreneurs
Learn How To Start Your Business
This episode discusses how to get your products into retail stores, whether online or physical.
The pros of selling products through retail stores include expanding your audience, gaining legitimacy for your brand, and increased sales.
However, there are also cons, such as reduced profits due to smaller margins and potential exclusivity agreements.
Takeaways
Keywords
retail stores, online retail, physical stores, pros and cons, increased sales, reduced profits, exclusivity agreements, online presence, research, preparation, pitching, starting small, persistence
Make It Happen Website
In this episode, Iyia discusses the misconception that entrepreneurs need to reinvent the wheel to succeed.
She emphasizes that many successful entrepreneurs have built their businesses by pursuing existing opportunities and products.
Takeaways
Keywords
entrepreneurship, business, innovation, existing ideas, differentiation, market trends, customization, brand story, community, Make It Happen
Start Your Business Today: Link to Make It Happen Masterclass
In this episode, Iyia discusses how to be more productive and get more done in 2024.
Takeaways
Learn how to start, run and scale any business with limited time and limited budget to a $1m - $10m business with our Make It Happen Masterclass. Click here to learn more.
In this episode, Iyia and Leah discuss tips for navigating your 20s. They cover topics such as finding your passion, avoiding comparison, investing in yourself, exploring alternative pathways to university, managing money, taking risks, embracing change, and asking for help.
They also encourage listeners to step out of their comfort zones, embrace new opportunities, and not be afraid of failure.
Additionally, they discuss the significance of positive affirmations, stopping complaints, and understanding that everyone is learning and figuring things out as they go.
Overall, the conversation provides valuable insights and guidance for navigating the challenges and opportunities of one's twenties.
Takeaways
Make It Happen Website
Make It Happen Instagram
In this episode, Your Host Iyia and Lisa Dudson, an experienced Financial Advisor, have a conversation about managing money.
Takeaways
Chapters
04:27 Using Credit Cards for the Wrong Reasons
09:48 Using Buy Now, Pay Later Schemes
14:57 Impulse Buying
22:27 The Compounding Effect
24:02 Not Setting Money Goals
26:37 Starting Early and Investing
29:14 Unused Subscriptions
31:01 Being Conscious of Spending
35:35 Putting Your Money to Work
To gain financial clarity, book a 1:1 with Lisa Dudson from Acumen: https://acumen.co.nz/
Go to Make It Happen website:
https://www.makeithappen.org.nz/
In this episode, Poppy Ramsay shares her journey from starting off as an intern for Iyia's Social Media and Digital Marketing Agency to becoming the owner of the marketing agency.
Iyia discusses the accidental start of the agency and how it grew to have 70 to 90 clients per month on retainer. Poppy highlights the importance of internships in gaining experience and learning the strategic thinking required in the marketing industry. She also emphasizes the need for testimonials and case studies to build trust with clients. Poppy shares insights on acquiring and retaining clients, staying up to date with marketing trends, and the future of marketing.
Takeaways
Chapters
00:00 Introduction and Background
04:55 Transitioning Ownership of the Agency
06:10 Lessons Learned in Running the Agency
07:25 Differentiating from Competitors
08:46 Acquiring and Retaining Clients
22:00 The Future of Marketing
26:17 Tips for Getting into the Marketing Industry
If you are looking for a Social Media Marketing Agency, book a free strategy call with Explosive Social here
Make It Happen Website
In this episode, Iyia interviews Bella Brant from Rise and Shine PR Agency to get insights into the day-to-day operations of a PR agency.
They discuss the role of PR in creating a favorable image and reputation for businesses, the power of PR in generating global news coverage, and the benefits of using PR as a marketing method.
Takeaways
If you are interested in working with at or with a PR Agency:
Website - https://www.riseandshinepr.co.nz/
Instagram – https://www.instagram.com/riseandshinepr/
LinkedIn - https://www.linkedin.com/company/riseandshinepr/
In this episode, your host Iyia Liu, discusses the process of How to be become 'Successful'
She shares her personal experience and provides tips and advice for success. The conversation covers topics such as what defines success, the road to success, setting goals, creating a plan, finding side hustle ideas, investing in oneself, scaling the business, and staying committed.
Link to Make It Happen website: Click Here
In this episode, your host Iyia Liu, discusses the process of Turning a Side Hustle into a Full-time Job
She shares her personal experience and provides tips and advice for success. The conversation covers topics such as setting goals, creating a plan, finding side hustle ideas, investing in oneself, managing finances, scaling the business, and staying committed.
Takeaways
Link to Make It Happen website: Click Here
Do you want to become the best version of yourself and maximise the potential you know you have?
In this episode, your host Iyia Liu discusses the importance of self-development and becoming the best version of oneself.
The conversation covers key concepts such as mindset, manifestation, self-care, and learning.
Each chapter explores a different aspect of personal growth, providing strategies and examples. The host emphasizes the need for a growth mindset, setting goals, taking care of oneself, and continuous learning. The episode concludes with a reflection on personal growth and the importance of investing in oneself.
Takeaways
Link to Make It Happen Website
😔 Are you feeling stuck in life?
Are you trying to find your purpose?
In this episode, Iyia Liu discusses the feeling of being stuck in life and explores various reasons for this feeling, including cognitive overload, overwhelm, and burnout, unconscious self-limitation and self-sabotage, anxiety and depression, perfectionism, fear of uncertainty, and a lack of deeper sense of meaning or purpose. 😰
Iyia shares her own experiences of how she combatted feelings of depression and found her purpose, and provides practical tips and strategies for overcoming these challenges, such as simplifying life, cultivating self-awareness, setting realistic goals, and reflecting on values. The episode emphasises the importance of finding one's purpose and offers guidance on exploring interests, connecting with others, and seeking professional support.
Takeaways
You can find our website here
You can find our instagram here
In this podcast we will be discussing Strategic Advice for Small Businesses. Iyia Liu: https://www.instagram.com/iyialiu/ and Bri Barrett.
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads. Instagram: @explosivesocial Website: www.explosivesocial.com The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this weeks ep we are joined by entrepreneur Hannah Mellsop, who started the hit plant-based treats and products business, Real Rad Food. Hannah shares great insights and advice for current business owners or those wanting to start their own business!
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
Guest Instagram: @hannahmellsop
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this weeks episode we are joined by expert graphic designer, Kristy Campbell, owner of renowned design company, Pink Pony Creative. Kristy dives into all things graphic designer from gathering inspiration for beautiful designs to promoting those designs through social media.
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
Guest Instagram: @kristy.thepinkpony
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this weeks ep we are joined by Olivia Carter, the lady that does it all at New Zealand’s most loved restaurant, Soul Bar & Bistro, to chat all things event management! She shares her experiences and tips & tricks of the industry.
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Guest: @livcarter_
Instagram: @explosivesocial
Website: www.explosivesocial.com
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this podcast we will be discussing how you can stop feeling stuck in life.
Iyia Liu: https://www.instagram.com/iyialiu/
Grace Masters
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this podcast we will be discussing the 6 Social Media Tools You Need to Know in 2022.
Iyia Liu: https://www.instagram.com/iyialiu/
Grace Masters
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this weeks ep we are joined by New Zealand's TikTok queen Caitlin Wiig to chat all things PR, marketing and TikTok. She shares her career journey in this space as well as her grow on the platform.
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
In this podcast we will be discussing one of the most popular marketing trends every business owner should embrace: Influencer Marketing.
Iyia Liu: https://www.instagram.com/iyialiu/
Bri Barrett: https://www.instagram.com/briahnabarrett/
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.
Welcome to Make it Happen, a podcast about all things business, money, marketing and life. My name is Iyia Liu and I am a 28 year old entrepreneur with 7 businesses and 1 TV series under my belt, some of those businesses have done really well and others have failed miserably so I'm here to share my learnings with you.
In this episode I am joined by our Explosive Social Marketing Manager Briahna Barrett to have a conversation about my business journey and answer a few listener questions.
Iyia Liu: https://www.instagram.com/iyialiu/
Bri Barrett: https://www.instagram.com/briahnabarrett/
Make It Happen is brought to you by Explosive Social Digital Marketing Agency. We help brands of all sizes around the world scale with Social Media, Influencer Marketing, Facebook, Google, Pinterest, Snapchat and TikTok Ads.
Instagram: @explosivesocial
Website: www.explosivesocial.com
The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.