Elevating Experts: Recent Episodes
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Are you a podcaster or content creator?
Join Louise Poole and Andy Le Roy from Welcome Change Media as they deliver short tips and tricks to help you improve your skills, simplify your processes, and elevate you as an expert in your field!
Louise & Andy have been professional Australian content creators, storytellers, brand managers and radio broadcasters for 15+ years. Now they make podcasts & help you tell your story. They formed Welcome Change Media in 2021 with a mission to help people connect through inclusive content that empowers and inspires.
They also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact Welcome Change Media today to see if they can help you.
Welcome Change Media’s Andy Le Roy chats to Bec McCoan, Content Manager at Women’s Network Australia, about their podcast journey which has resulted in WNA Trailblazers, a collaboration between Women’s Network Australia and Welcome Change Media, bringing stories from across WNA to the ears of its members and beyond.
The three scariest letters for small business - SEO - are dispelled with Nick Morris from SLAM Strategy as he offers tips on ways to help your podcast or business get found online.
It sounds obvious, but the right level of research will make sure you're speaking to the right person and can go into some unique detail.
Reframe Of Mind is an Australian podcast series where we explore mental health topics with commentary from scientific and psychological researchers and practitioners, with people whose lived experience supports the research, and applying their learnings to our own lived experience.
Word of mouth is the most powerful marketing tool because people trust the people they know. Learn how to expand that bubble of trust in your branded podcasting venture.
Learn how to protect your voice if you're recording podcasts, talking all day on zoom or are just a chatty Cathy.
Spell checkers shouldn't be your only line of defence against errors in your posts. Try our triple check method to tighten everything up!
Listener stats are a great way to see what content is engaging your audience the most and where you should focus.
Need help figuring out where to start when you're writing a script for a new podcast episode? These are the tips and techniques you need.
Learn how you can become a better interview guest / interviewee. All the tips you need to know to get the most out of being a podcast guest.
You've decided to finally put yourself out there and start that podcast, go live on Instagram or open up a clubhouse room and one of the things you'd like to focus on is interviewing guests. Excellent! So, let's teach you some of the skills you need to get the most out of your interview. This is part one of a two part episode on Interviewing. This part is for the interviewer.
Save time when you're batching content by labelling everything in a way that will sort things in a logical, easy to use fashion.
Amongst other things, branded podcasts are a great way to boost your SEO performance. Listen now for other reasons your business needs its own podcast.
We know you enjoy listening to podcasts. And you've probably heard a podcast or two and thought to yourself 'I could do better than that'. And you know what, you probably can. Anyone can start a podcast. So should you? Let's bust some podcast myths and find out if podcasting is right for you!
While you can always change your mind, it’s better to make the best choice for your business from the start. A little bit of research now might save you time and money down the track.
Social media use in on the rise, and not all social media platforms are created equal when it comes to your social media strategy. Listen now as we look at some of the differences to see which one suits your brand the best.
Find the apps that let you do the most things in batches together will save you time. Listen for our tips on our biggest social media time savers.
Popping and sibilance are two of the most common microphone issues and are easily fixed with good microphone technique. Lisssssten now!
Connecting with people the right way is all about listening to them and responding in a way they relate to.
Business structure is the foundation for success. Make sure you r grand plan is well planned.
Some days I feel like Gigi, but look more like Jokerman. If you were a font which one would you be?
You're starting to feel like there are too many people doing what you're doing in the market, but what makes them all unique from each other, and what makes you unique from them?
Your voice sounds just fine, but nerves trip you up every time. These exercises will help you present well every time.
Avoid feeling overwhelmed by the detail you have just created and find a way to batch similar things together to get through it more efficiently.
A style guide is going to help maintain your brand voice when you delegate the task to someone else, but you need to know who your audience is first.
You’re already hosting, editing and producing your podcast, make the most of your time when promoting your show.
Work smarter, not longer. If you’ve ever caught yourself saying ‘if I only had time’ then this episode is for you as we explore some quick hacks to get the most out of your day. Today’s tips: ♦ Find an app that speaks your language to help with your planning. ♦ Reduce email check-ins to twice daily if your position allows. ♦ Learn the art of saying ‘no’ when appropriate. We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Time management hacks: Work smarter, not longer. If you’ve ever caught yourself saying ‘if I only had time’ then this episode is for you. Louise Poole and Andy Le Roy, giving you the insights that empower you to become the expert in your field Elevating Experts! Andy: Time is a valuable commodity and one that we can never replenish so it’s important to use it wisely. Louise: So how DO we spend the currency of time to get the most value from our investment. Let’s explore our tips and tricks! Andy: We were going to create a survey to see how much time you misplace in a day, but we ran out of time… Louise: Lucky. That wouldn’t have been the best use of our work time would it Andy? Andy: Maybe not. But neither are those cat memes you keep sending me lol Louise: Those are podcast research! But it’s ok to have fun at work as long as you master your time management skills. So we are going to share our time management hacks. Andy: Without a doubt, the very first step in every project we take on – whether it’s creating a podcast series, creating digital content, or having our daily meetings is plan plan PLAN! Louise: A long time ago a former boss said to me “failing to plan is planning to fail” and it really stuck. Now I’m the planning Queen. Andy: Yeah we almost called this podcast “Plan – Do”! Louise: So the questions we ask ourselves at the start of each day are: What is the most important thing we need to achieve today and what is the best use of our resources to achieve it? Andy: Using a program like One Note to plan your weeks ahead, or even the tasks function in Outlook or something similar can help sharpen your focus on what needs to be done now and across the short to medium term. Louise: Remember: your time, creativity and skills count as resources. Andy: It’s also important to ask: What is our return on investment? Louise: The biggest investment is our time. So for example, if we are going to spend 3 hours creating a graphic for social media that is only going to be seen by a handful of people – that is a not a very good return on investment. Andy: Similarly, if you let other people’s priorities creep in and jump the queue, you’re going to be scratching for time to complete your own projects. Louise: Which means it’s really important to say no. Andy: Now, we’re not saying you should be going back to your boss and saying no to everything they ask you to do. Louise: That would make for a very awkward scene. What we’re saying is get your priorities right. If you don’t have time right now for someone, it’s OK to let them know and see if you can negotiate a time to look at their things later. Andy: The important thing here is to clear on what you can deliver in a reasonable time frame. Make a plan, and stick to it! Louise: Speaking of which, two habits you can put into your repertoire right way: make your diary the first thing you look at every day. Andy: This will give you an idea on what’s on your plate and whether there is any room for something else to be added for the day. Louise: And check your emails twice a day. Andy: This is a big one. It’s really important to look at your correspondence every day, but for anybody who remembers the days of surface mail being the delivery option, correspondence was only handled once a day. Louise: Even though electronic mail has made written communication much quicker, it doesn’t mean you should be hitting refresh every hour. Andy: Nominating two times during the day to check and reply to your emails will free your mind for other tasks during the day, but also mean you’re able to give those emails their due attention. Louise: Which is better for everybody! Andy: I feel like we’ve covered a lot of ground in the toolbox today. We’ve added the details to the show notes on our website, but let’s have a quick recap on the main points. Louise: The key to successful time management is to plan Plan PLAN! So find an app that speaks your language and helps you to plan your weeks and days. Andy: Make your diary or calendar your first port of call every day, without fail. How else will you know what’s already on your plate? Louise: Cut down on your email check-in times to twice per day. The time you will save on interruptions to your train of thought will also pay off in better quality responses when you read them at your scheduled times. Andy: And remember, it’s OK to say no. This doesn’t have to be a hard no or ‘go away’, but instead a chance to say “I’d really like to help when I’ve got time to pay it proper attention” and schedule a time in. Louise: But let’s face it, we don’t always have control over priorities, so make sure you’re clear on what your priorities are and how any new request will impact on how you will be able to deliver on them. Andy: Phew! I reckon that was time well spent today, Louise, what do you reckon? Louise: Time for that well-earned break, Andy! Andy: Next time on Elevating Experts, putting your energy where it counts. Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
How many times have you heard the phrase “one stop shop” only to be disappointed you need to visit some other places to fill your trolley? In this episode of Elevating Experts, we look at the value of using a number of resources that fit with your style. Today’s tips: ♦ Sometimes simplicity is better than feature-packed. ♦ Budgeting for a trusted program might save time and money in the long term. ♦ The more options you give yourself, the more chance you will have of finding the right tools for your style. We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Top 5 apps to make your work life easier: How many times have you heard the phrase “one stop shop” only to be disappointed you need to visit some other places to fill your trolley? Louise Poole and Andy Le Roy, giving you the insights that empower you to become the expert in your field Elevating Experts! Louise: Right off the bat, it’s really important to understand we’re not endorsing any of the products we’re talking about today. Andy: We’re giving you our top five based on our experience and needs and think it’s well worth your time exploring these in your hunt for what serves you. Also something we should note is that we’re Mac users, and Macs are notorious for not working with some programs, so some of our choices might surprise you! Louise: We’re big on productivity, like everyone else, right? Andy: You bet! The more productive we are, the sooner we get to log off for the day and cuddle the cats. Louise: Or train for that marathon! Andy: Number 5 on our list of tools that have helped us get an edge is Canva. This graphic design program has a free or subscription version and after trying it out, we were impressed! Louise: This is the program that’s going to help you design documents and brochures that have that professional edge if you’re not quite at the stage where you can afford a graphic designer. Andy: There are all sorts of templates to inspire you, or make things quick and easy from the start and it’s intuitive design means even I can use it and get a good result. Louise: Number 4 and I’m looking at you, Outlook! For the first couple of months we plodded along with other mail clients until we thought “it’s probably just worth paying the subscription fee and going with something we’ve both used in all of the places we’ve worked before. Andy: Maybe it’s that sense of familiarity that brings a certain comfort, or just knowing that you don’t have to relearn commands for simple actions you’ve always just been able to do, but Microsoft Outlook has made emailing so much more efficient for us. Number 3 and I want to give a shout out to Asana, which was really useful in the early stages of setting things up for our business. Louise: We could easily set up categories for different ideas and even had the option in how this looks visually – either a storyboard type look and feel or a more traditional list layout. Where this started to get a little bit unmanageable for us was when the business grew too many arms and legs. Andy: Asana would definitely be a great choice if you’re managing different projects as part of your day to day, but for running an entire business, we chose an option with fewer features, believe it or not, to help us map our empire! Louise: Number 2 is Trello. I love Trello and it’s ability to give me an easy visual of whatever I’m scheduling. At any one time, I can get an excellent big picture view of the variety of content I’ll be serving to my audience across the coming month. Andy: The colour codes and categories make it really easy to manage content schedules over many weeks ahead and see where more of certain type of content needs to be added or maybe when features could best be diverted to other parts of the schedule to keep the variety consistent. Louise: Free and paid subscriptions are available. So what’s the number one program we’re using to keep our business planning on track? Microsoft save the day again. Andy: Yes. Number 1 on our list is One Note, which we use every day to help us stay organised and on task. Microsoft One Note is like an electronic compendium you can build with sections which you can then fill with pages and subpages for different topics. Louise: We’re constantly making checklists, and can quickly flag information on relevant pages for quick reference or reminders during meetings. It’s simple, sharable and it works! Andy: I feel like the concept of a one-stop shop, although well intentioned, is a bit ambitious after our journey so far. Louise: There are definitely some applications out there that offer a massive number of tools in the one place. Andy: But sometimes another program, although similar, might be better for your individual needs, or complement something you’re already using really well. Louise: Here’s our top five as it currently stands, with link in the show notes for you to explore. Andy: Canva for easy, elegant designs Louise: Outlook for email that just works as you want it to Andy: Asana for project management Louise: Trello for content scheduling Andy: And One Note, for keeping all of those ideas in a place you can organise your way so you’ll always know where to find themLouise: Let us know if any of these work for you, or if there’s a program we’ve missed that you really love by dropping an email from the link in the show notes. Andy: And next time on Elevating Experts, time management hacks keep to you on track. Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
How does your favourite brand talk to you, and how would you feel if its tone suddenly changed? Your brand voice is crucial in keeping that strong, loyal bond with your customers and clients. In this episode we look at how you can make sure your stay on brand. Today’s Tips: ♦ Explore and define your brand’s voice. ♦ Create a style guide for anyone taking responsibility for communicating as your brand. ♦ Make sure the tone of your messages are consistent with your guide. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Getting your brand voice right: How does your favourite brand talk to you, and how would you feel if its tone suddenly changed? Your brand voice is crucial in keeping that strong, loyal bond with your customers and clients. Louise Poole and Andy Le Roy, giving you the insights that empower you to become the expert in your field. Elevating Experts! Louise: We’re all familiar with the notion of everyone having their own voice. It’s pretty easy to tell, for example, when your friend’s social media account has been hacked and someone is posing as them. Andy: We can tell it’s our friend talking not only by what they say, but how they say it. Louise: And it’s no different when you think about the voice of a brand. Andy: Let’s say, for example, the person who normally runs the social media account for ABC accounting is a facts and figures person who always posts interesting facts about tax law. They might put up an interesting piece of information about little-known tax incentives, or an attention-grabbing piece on historical tax law. Louise: Did you know, for example, that Australia’s film industry really took a turn for the better for a while when Australian tax law 10BA allowed a tax deduction for investment in Australian film projects? Andy: Exactly the kind of thing the social media manager likes to post to stay connected with their firm’s audience. But one sunny day, they decide to take a month off and go beach hopping. Louise: Which is all good and well, but they left someone else in charge of the socials while they were away and suddenly their feed, which is normally interesting and insightful starts to tick up memes about tax claim fails and an unusually hard-line call-to-action approach. Andy: Now their feed is starting to attract a different type of viewer and lose the interest of its loyal followers. Instead of coming across as the tax professional with a deep interest in the ins and outs of tax law, it’s coming across as an attention-seeking marketeer in the eyes of its followers. Louise: So while the social media manager comes back with a healthy level of vitamin D, they’ve got their work cut out for them rebuilding the trust of their audience. Andy: Cue social media strategy for getting your voice right. Louise: This came up in conversation recently in the hallways of Welcome Change Media, where we produce the Any Excuse For Fashion website. Andy: As we grow the project further, we need to be really careful not to disrupt the voice Louise has created from day one on the project. Louise: We have the benefit of brainstorming ideas, Andy: And I’ve even helped to write some of the content in recent weeks, Louise: And keeping that in mind, we’ve had to formulate a strategy to make sure the words you write are spoken in the words I use. Andy: Because your voice is the one that carries the Any Excuse For Fashion image. Louise: So when you’re looking at your own brand, have a think about how it speaks to its audience. Andy: Is it cheeky, or wise? Louise: Does it like to focus on facts or have a bit of fun? Andy: If your brand was at a party, who are the people it would be hanging out with? Louise: Once you’ve got these concepts embedded, write them into a style guide so your brand’s social media presence doesn’t suffer when your social media manager takes their well-deserved break. Andy: So, having a unique voice isn’t just a personal trait, it goes with the territory of a brand’s personality, too. Let’s have a quick recap on how to find and maintain that voice. Louise: Have a think about your brand’s personality. Is it serious, or a little bit quirky? Andy: And quirky doesn’t necessarily mean reaching for cheap gags all the time. Louise: Think about not only what your brand is saying to its friends, but how it says it. Andy: Experiment a little bit to see where your brand voice gets the best response, then write down the elements of that voice in a style guide. Louise: When delegating the management of the social media accounts to someone new, make sure they fully understand your brand’s voice so it stays consistent with how it connects with your audience. Andy: Next time on Elevating Experts, our top five applications to stay productive. Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
You’re running on empty and starting to make one too many coffee or wine jokes. But seriously, how do you make sure you’ve got the stamina to keep going? In this episode we look at how to keep yourself motivated and on track while keeping your cup full. Heres today’s tips: ♦ Work on similar tasks in one session to keep your momentum. ♦ Make sure you add some variety across your day. ♦ Keep your focus in one place at a time – your to-do list will remind you of the rest later. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Staying motivated while managing your time: You’re running on empty and starting to make one too many coffee or wine jokes. But seriously, how do you make sure you’ve got the stamina to keep going? Louise Poole and Andy Le Roy, giving you the insights that empower you to become the expert in your field. Elevating Experts! Louise: How much control do you feel like you have over your day? What kinds of things do you do to keep yourself motivated and on track? Andy: Have you got that one colleague who seems constantly exhausted and has trouble keeping focus? Or keeps talking about the same thing non stop? Louise: Exhausting! Maybe that colleague is you. Andy: Thanks for the heads up on that Louise, but seriously, sometimes there are days when it’s easy to get deflated, as if the world is crowding around you and it’s all getting too much! Louise: Just to clarify up front, this is not counselling or mental health advice. If you need that kind of support, we’ve popped some Australian resources in the show notes. Andy: Yep, this is, pure and simply, about keeping your focus and giving yourself the things you need to keep that cup full, and give your audience the engagement it craves. Think of your favourite coffee mug. Now fill it with the best tasting coffee you’ve ever had. The flavour is just right and the temperature is perfect. Louise: I could drink that coffee all day! Andy: Maybe you could, but what would happen if you did? Louise: Hmmm, I’d probably be overloaded with caffeine and really sick of coffee by the end of the day. Andy: Right you are. So what can we do to make sure you still enjoy that coffee and can keep enjoying it? Louise: I feel like you’re going to tell me to drink tea instead. Andy: Not quite. But you’ll have more appreciation and desire for that perfect coffee, which when it comes down to it, is perfect every time, if you break it up a little bit. Rather that drink the same thing all day, take a sip of tea. Louise: I love tea. Andy: Have the occasional drink of water, or whatever else you can add for some variety. Louise: I feel like this could be a great analogy, not only for how we work from day to day in our jobs, but also how we connect to our audiences on social media. Andy: Sounds amazing, Louise… tell me more! Louise: Well, Andy, I feel like what we’re saying here is your audience will dine on your content more readily and more frequently if you mix it up a little bit. Andy: And just like if you section off different tasks to different times of the day when you’re working to make it easier to maintain focus and interest, your audience will want to keep coming back for more if you approach your content the same way. Louise: Not only will you find it easier to maintain focus for allotted periods of time but you will get some strong, honest to goodness engagement with whatever you’re investing your time into. Andy: Have a think about your business and the different things you accomplish from day to day, or from project to project. Louise: Thinking about all of those different things you do, have a conversation online today about just one of those things. Andy: Maybe there’s a quote that’s inspired you today. Louise: Although it won’t always be a quote. Andy: Maybe it’s project you’ve completed that really catches the eye. Louise: But it won’t always be a photo. Andy: One of the keys to keeping your cup full is variety. Louise: Mix it up! Andy: And keep advancing, methodically, on all fronts. Louise: I feel like my cup is full with a refreshed perspective! Andy: And if you need a reminder, our tips are in today’s show notes, but let’s go over it quickly one more time. Louise: Nobody thrives when they try to do the same thing all the time. Andy: In fact, doing everything all the time without a plan gets really overwhelming! Louise: So mix it up, both with your tasks and with the conversations you have with your audience. Andy: Make a plan today to break your tasks and communications into interesting and manageable chunks and see how your own level of engagement changes on all levels. Louise: And remember to send us a message from the link in the show notes to let us know how you are keeping your cup full!Andy: Next time on Elevating Experts, using the right voice in your socials. Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
We all know the importance of priorities in our lives and business, but sometimes it feels like EVERYTHING is a priority. In this episode of Elevating Experts, we look at how to strip it back and identify the critical ones. Here’s today’s tips: ♦ Make a comprehensive to-do list. ♦ Break your tasks into manageable steps. ♦ Schedule time to complete your tasks and stick to it! We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Managing your critical priorities: We all know the importance of priorities in our lives and business, but sometimes it feels like EVERYTHING is a priority. How do you strip it back and identify the critical ones? Louise Poole and Andy Le Roy, giving you the insights that empower you to become the expert in your field Elevating Experts! Andy: It’s really easy to write a list of everything that needs to be done and call them priorities. But it’s not very effective. Louise: If everything is a priority, then NOTHING is a priority. We’re going to share our tips and tricks to prioritising the priorities! Andy: It was Stephen Covey, author of The 7 Habits of Highly Effective People that said: When you have too many top priorities, you effectively have no priorities. And I know you love that book Louise. Louise: I do! It’s one of my favourite inspirational books for getting yourself organised – in both business and life. And it’s such a good point. Especially that we now live our lives in a more interconnected way than ever before. Andy: And when everything is available to us all the time, and our to do list is never ending – it gets hard to determine exactly how to decide which is our most priority priority. Louise: Maybe we should call them our critical priorities! Andy: Done! Let’s define a critical priority as something that must be accomplished within a specified amount of time, no matter what. Louise: For example, if your business sells products online – a critical priority is making sure that items purchases by your customers are posted in an appropriate time frame. Andy: Or for our business, Welcome Change Media, once we’ve decided when we intend to launch a podcast, critical priorities involve researching, scripting, and production to make that launch date. Louise: So with Welcome Change Media we have this very long list of things we want to achieve and programs we want to make, but if ALL of them are priorities then we overwhelm ourselves and we move forward very slowly, or not at all, on all of them. Andy: Which is where critical priorities come in. And taking an honest look at your business values and goals and what is important for you to achieve. Louise: So first write that list of what you want to see your business achieve. Make it as big or outrageous as you want! Because we are going to break it down into smaller achievable steps. Andy: And then add a time frame of when you want to achieve those things next to them. For adding a new product to the inventory it might be a month. For franchising your business it might be 3 years. Louise: Then put your realism hat on. How many steps are there required to bring those goals to life? And how long will each of those steps take you or your business to accomplish realistically? Andy: For this very podcast your listening to we said we want to launch on x date, which is 6 weeks away. And the major steps we need to have a podcast to launch are: Write some episodes, record those episodes, produce those episodes, and then release those episodes. Louise: Those become our critical priorities. Then we realistically define the time it will take. By then end of week 2 we will have the scripts written, week 3 records, week 5 production and then week 6 are ready to launch. Andy: And we gave ourselves an achievable 6 weeks instead of less time because that allowed us to keep up with our other ongoing work, whilst growing our products and our brand. Louise: Set YOUR critical priorities, don’t let them set you! Andy: And you can make checking out our show notes on our website welcomechangemedia.com.au one of your critical priorities to get a copy of all the information from this episode. Louise: Like making a list of everything you want your business to achieve. Andy: Take an honest look and your values and plans and add a time frame Louise: Realistically breaking that time frame down into smaller goals Andy: And scheduling those goals into your calendar Louise: Next time on Elevating Experts, staying motivated while managing your time Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
Going viral and getting a huge following is going to get you lots of customers, right? Not necessarily. Think about the value of your specialty and the niche audience you might attract. In this episode of Elevating Experts, Andy and Louise look at how you can find your content expertise. Here’s our top tips: ♦ Don’t think viral, think sustainable. ♦ Identify one thing you do better than anyone else because of your interest in it. ♦ Make your posts about what you love and connect with people who love the same thing. We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Identifying your expertise: Going viral and getting a huge following is going to get you lots of customers, right? Not necessarily. Think about the value of your specialty and the niche audience you might attract. Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field Elevating Experts! Louise: Why are we on social media? Who are we trying to connect with and why? Andy: What are the social media groups and accounts you follow? Are they constantly going viral with their content or do they consistently post content you find interesting? Louise: What was the last viral video you remember seeing? Andy: How about the one before that? Louise: Did it inspire you to stay connected to the page that posted it? Andy: Maybe it would be better to build your community more steadily over time, rather than trying to be the next best thing, that people remember until the next best thing comes along. Louise: Let’s talk about Belinda, a tiler who specialises in tessellated flooring. Andy: A pretty specialised field with an audience ready to admire her work! Louise: Exactly. Belinda does all kinds of tiling, but the jobs she loves most are the ones where she gets to work on the intricate patterns and designs. Andy: Belinda’s brand voice is one of an expert who loves what she does, and appreciates a job well done. She’s got a great sense of humour as well, and doesn’t take herself too seriously. Louise: Amongst her posts, Belinda speaks of her appreciation for old houses and the different styles of tiling. Her audience are the types of people who love old world design and might even be looking for some inspiration for their own house. Andy: Every now and then, Belinda finds some really strange tiling choices made in decades past. It might be the avocado green splashback in perfect condition… almost a shame to demolish and replace, or maybe a funny example of a tiling job gone wrong that she chooses to share with her followers. Louise: When it comes to Belinda’s posts, they will usually have a theme around tiling, or old houses, or even places in her locality. Andy: By following this recipe, Belinda is finding her niche. She is building trust and credibility. Louise: When people in the local area think about a tiling job that needs to be done, Belinda is top of mind because they’ve seen so many of her beautiful posts, showing off the professional finish of her craft. Andy: Sure, Belinda could focus on posting sensational videos to build up her following, but out of all of those people who give her a like, how many will be interested in what she actually does? Louise: That’s why putting the right strategy in place to build your community is always going to get you the connection you’re after. Andy: Belinda knows what she’s good at, and knows what her audience loves: her expert take on specialised tiling. Louise: So what’s your specialty? Andy: Are you a veterinary practice that specialises in geriatric animal care? Louise: Maybe you’re an IT company that specialises in fool-proof home set-up. Andy: Whatever you specialise in, your audience is waiting to connect with you. Share your interest and, dare I say, passion. Louise: Don’t get caught up in marketing speak and advertising lingo. Be yourself and build your community organically. Then when you decide to run a promotion or advertising campaign, you will see even better results. Andy: When it comes to connecting in the right way, think about talking to a well connected community, rather than trying to be seen by everyone. Louise: This is a good time to recap on what we’ve covered today Andy: Don’t think viral, think sustainable Louise: Identify one thing you do better than anyone else because of your interest in it Andy: Make your posts about what you love and connect with people who love the same thing Louise: And always think about the power of speaking to a well-connected niche instead of large, easily distracted mass Andy: Today’s hints and tips are in the show notes, remember to drop us an email and let us know how your community is growing! Louise: Next time on Elevating Experts, identifying your most critical elements. Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
Did you know there's a scientific explanation to why we sound different in recordings to how we sound to ourselves? Get ready to get comfortable with your voice in this episode!
Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values. Here’s our top tips: ♦ Know your audience ♦ Develop a style guide We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Defining Your Brand Values Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field. Elevating Experts! Louise: A part of every successful business’s journey is finding their brand voice. Have a think about your favourite brand. What kinds of things to they say. How do they say it? Andy: Your brand voice is going to come out of your brand values. Think about good old Vegemite. Are they more likely to weigh in on a debate about women’s rights, or take you for a nostalgic trip down memory lane? When talking fashion, whose conversations are going to have a more casual tone… Billabong or Myer? Louise: Finding the right voice for your brand is one thing. Making sure you’re consistently on brand is another. Andy: So here are a few quick tips to get you moving in the right direction. Louise: Set aside some time to think about your brand. Andy: Let’s say you run a landscape and gardening business. What are the things you want people to know about your business, your brand? Louise: Does your business have a specialty in designing gardens that are sympathetic to the natural lay of the land? Andy: Are your gardens filled with formal lines and hedges, or do they have a natural, organic element? Louise: Do you specialise in small spaces? Andy: All of this counts when you’re connecting to your audience. Louise: Now that you know who you are, our landscaping friend, what do you stand for? Andy: Are you promising to help people get the most out of a tight space? Louise: Is your strength your expertise in bringing birds and beneficial bugs back into the environment? Andy: Already, we’re starting to get a picture of how this business might talk to its audience – definitely an expert with pride in what they do, maybe with a sense of humour around packing a lot of good things into a tiny space. Louise: And who might their audience be? Andy: Maybe people who love certain styles of plants. Louise: Or maybe their biggest fans are the people who love to see a small space transform into something really beautiful and usable. Andy: There are hundreds of ways this business could choose to portray itself, but once they’ve settled on their style, their best tactic is going to be using that same voice to tell their stories every time. Louise: Have a think about your style. What are some of the things your brand stands for? Write them down. Andy: Once you’ve got your brand values and basic style guide figured out, turn it into a check list to refer to every time you make a post. Louise: When you write your posts, read over them before hitting the publish button and ask yourself “is there something my brand would say differently here?”. Your checklist will tell you. Andy: I love a checklist, Louise. They always help me to stay on task and in this case, stay on brand! Louise: We’ve added today’s tips to the show notes, but let’s have a quick recap on knowing who you are and what you stand for. Andy: Take some time out to really define your brand values – what do you stand for, what is your promise? What will you never do? Louise: Know your audience. Take time to think about what the people you’re connecting with actually like. It’s a lot like making new friends. Andy: Make a style guide for yourself. A little checklist for you to use and know that you’re on brand whenever you start a conversation. Louise: And always remember: Before you publish it, ask yourself “is there anything I could have said better?” Andy: Check the show notes for more information and remember to drop us a line to let us know how your brand voice is shaping up! Louise: Next time on Elevating Experts: getting comfortable with your voice and image. Louise Poole and Andy Le Roy giving you the insights that empower you to become the expert in your field every Monday, Wednesday and Friday. Elevating Experts Check out the program notes for links and more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help you get where you want to be contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media production.
Controversial statement: It’s more important to be consistent than it is to be perfect. Showing up every day with a good product or message matters MORE than showing up once with a perfect one. In this episode of Elevating Experts we explore how consistency is the key to success. Here are some of our top tips: ♦ Just make a start ♦ Show up consistently every day ♦ Worry less about perfection and more about developing something strong over time Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by your appreciative audience. We’d love to hear your feedback on how this has helped you! Send us a message and let us know how you got along For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Controversial statement – It’s more important to be consistent than it is to be perfect. Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field Elevating Experts! Andy: Showing up every day with a good product or message matters MORE than showing up once with a perfect one. Louise: That’s right! Consistency is the key to success! Andy: And If consistency is the key to success then perfectionism must be the cause of the problem! Let us explain why. Louise: When we believe that something must be absolutely perfect before we launch/publish/promote it we set ourselves up for failure and often even stop ourselves from beginning. Andy: Focusing on perfectionism creates an all-or-nothing mentality where we live in fear of failure or disappointment. And at some point, this mentality leads most of us to give up. Louise: Which is why focusing on consistency is the anti-dote. When we work on changing, refining or improving one thing at a time we change our internal narrative and set ourselves up for success. Andy: Each consistent action we take leads to positive feelings of accomplishment and incrementally add up fast. In our business, we’ve been setting up our daily checklists in One Note, and it is a really satisfying feeling ticking of to do’s and done at the end of the day. Louise: Don’t forget the spreadsheets! We love setting up our spreadsheets of information that we keep adding to each day. What started off as something small, through consistency has added up to a huge amount of resources. Andy: When it comes to examples of consistency an athlete is a really good one. They didn’t start out breaking world records on their first attempt. Before they even began their journey they had to accept that it would be one of consistency not perfectionism. Louise: First they had to define what they wanted to achieve, then create a plan, break that plan down into realistic goals and then begin. Andy: And keep working on it, re-refining their goals as their skills grow. When you focus on the process, the results will come. Louise: Or another example, most of us already achieve consistency in our lives by brushing our teeth! It might now be something that we do without really thinking about it, and certainly no one expects perfection from the act, that’s why we have dentists, but our consistent daily teeth brushing actions adds up to the outcome we want – less trips to the dentist! Andy: And it might seem easy for us now, but that’s because we’ve been doing it consistently. But remember being that child who was in the bathroom crying and trying to not clean our teeth. Once we started it got easier. Louise: So how do teeth brushing and record breaking athletes related to growing your business and brand? Andy: Just start. Louise: Show up every day consistently, with messages and actions that are consistent with your brand values and voice. Andy: It doesn’t have to be perfect, there is always room for growth. Louise: Every day it will get easier. Andy: Just keep consistently showing up. Louise: If you need a reminder of what we’ve talked about today you can find all the info in our show notes. Andy: As well as a way to reach out to tell us what problems you might be facing in your business that we can help you solve in future episodes! Louise: Next time on Elevating Experts we’ll help you refine your brand values. Louise Poole and Andy Le Roy giving you the insights that empower you to become the expert in your field every Monday, Wednesday and Friday. Elevating Experts. Check out the program notes for links and more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help you get where you want to be contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media production.
Plan! Plan! Plan! It seems simple to do but it’s easy to forget – but planning is the key to never running out of ideas for content. We discuss Content Planning 101 in our latest episode of Elevating Experts, but here are some of our top tips: ♦ Think about how far ahead you want to plan your content ♦ How many posts/episodes are will you need? ♦ BRAINSTORM! Get all of those ideas onto a page ♦ Write the ideas you want to work on against your calendar on the dates you want to publish ♦ Write that content and schedule your posts! Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by your appreciative audience. Let us know how your content planning has improved the way you connect with your audience. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Some days it feels like you’ve got nothing to say. You’re exhausted, so how do these people keep putting amazing content out time after time? I’m Louise Poole, and I’m Andy Le Roy, and we’re giving you the insights that elevate you to become an expert in your field. Elevating Experts! Andy: If you’re using social media to connect to your tribe on a regular basis as part of your brand awareness strategy, you’re going to want to be consistent in all sorts of ways. Louise: But along with everything else you need to think about, being there for your audience, almost like a standing appointment, is going to put you in their mind as someone they can rely on. So how do you find your inspiration day after day? Andy: Let’s home in on how we’re doing this. If you’re not batching and scheduling your content by now, this would be a really good time to start thinking about it. Louise: I really look forward to our content brain storming sessions. Andy: Me too. It’s the space where no idea is a bad idea and we can come up with a plan of what we’re going to cover and when. Louise: When we’re putting this podcast together, for example, or even when we were working in radio, we plan at least one month ahead so that we’ve got a regular supply of content to prepare and publish on time. Andy: It also makes us think about how we can take part in certain themes or events ahead of time, and where we can make use of our evergreen content. Louise: Evergreen content… let’s have a look at what we mean by that. Andy: Well, let’s just say you produce a podcast every day, and today, you’ve decided to have a chat about what’s happening in the Suez Canal. Louise: Right, because most of us might remember when a container ship got stuck and clogged up the works for a while. Andy: Yes. And this is something that, as we’re talking now, is a past event. The content isn’t relevant any more. BUT, if we chose to talk about what to plant in your garden at this time of the season, that’s a type of content we could easily pick up and run with again at any time. There will always be some advice to be had on what you can plant right now. Louise: That’s evergreen content. So as you’re planning ahead for what you’re going to engage your audience with ahead of time, it’s really wise to have a look and see where your quick burn content might live. For example, you might have something to share on St Patrick’s Day. For the rest of the month, you might have some other insights to share. Andy: It all comes down to the planning. Like when we planned ahead for this podcast series, we planned a good two months ahead with ideas on what subjects we wanted to cover and plotted it against a calendar so we could see what that looked like. Louise: Then we worked on researching and scripting each episode before we even thought about opening our mics. Because the best content Andy: Is planned content. Louise: So let’s have a look back at how we can plan our content schedules for success Andy: The first thing you’re going to want to do is set a goal for how many pieces of content you want to work on. Louise: We work on the premise of twelve episodes a month, so mark out on your calendar when your content will be published. Andy: Next, the fun part – brainstorming! Louise: Have a look on your calendar to see if there are any one-off themes you want to include, then work on your evergreen content around that. Andy: Then when you’ve got your ideas jotted down, write that content and schedule your publishing ahead of time. Louise: Then it’s just a case of enjoying the connection you make with the people your content has touched that day. Enjoy! Andy: And let us know how your content planning has improved the way you connect with your audience. Louise: Next time, we’ll have a look at the importance of brand consistency in everything you do. Elevating Experts with Welcome Change Media, giving you the insights that empower you to become an expert in your field every Monday, Wednesday and Friday. Check out the program notes for links and more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help you get where you want to be contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
If you aren’t clear on what your business stands for how can your audience be? One of the most common questions we get is ‘Why doesn’t my advertising work?’ And most times the answer is because your brand isn’t clear. For example, if your business sold burgers but your social media was a mix of inspirational quotes and memes – then it becomes hard for your audience/customers to understand what you do or sell. In the current episode of our Elevating Experts podcast, Andy and Louise discuss the basics on how to get clear on your brand and get results. Here’s a quick breakdown of our top tips from the episode: ♦ Ask yourself: ‘What do you stand for?’ ♦ Take an honest look at your answer and how it matches up with what you’ve actually been doing. ♦ Reposition from who you ARE to who you WANT to be. ♦ SHOW people who you are. Consistently. ♦ Make sure every decision you make for the business has the brand in mind. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Why your paid advertising ISN’T working: Do you ever feel like you’re throwing money away on social media advertising with very little results to show? Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field Elevating Experts. Louise: Just like the song says ‘it’s not about the money, money, money” Andy: You CAN forget about the price tag. Because if you don’t have your branding clear then no amount of paid advertising is going to get you the results you want. Louise: Paid advertising can be a very effective way of boosting your engagement, building relationships with even more customers, and generating sales. Andy: But first you need to have the foundations of your branding clear, otherwise the mixed messages lead to a mixed, often failed response. Louise: Here are our top 5 places to start strengthening your brand: Andy: Number 5. The first question you need to ask yourself is ‘what do you stand for?’ While what your business does, or sells, is important, the perception you occupy in your client’s minds is going to be what makes them choose you over your competitors. Take some time to write down exactly how you want to be perceived by your customers. Louise: For example, if your business is a restaurant: Do you have the best value and biggest portions in town? Are you the best fish and chips on the coast? Or are you a specialist in organic and ethical local produce? Andy: Number 4. Take an honest look at what you’ve said and how it matches up with what you’ve actually been doing. Critically evaluate your brand objectively. Louise: Don’t take it personal. You haven’t failed if you weren’t projecting those values in the past, being able to take a look at what is and isn’t working and refine your approach from there is what will make you a success. Andy: Number 3. Now it’s time to reposition from who you are to who you want to be. Your brand is your promise to your customers. Louise : So, If you have promised them that you are to go to place for organic and ethical local produce then all your messaging, marketing, and interactions need to reflect that. When they don’t – you break promises with your customers and lose their trust. Andy: Number 2. Show people who you are. Consistently. You don’t just do this through your words, but through every other element and aspect of your business. Louise: Everything from your choice of colours and fonts for your logo and website right through to the product, customer service and beyond needs to be on brand. Andy: Number 1. Live and breathe your brand fully. Make sure every decision you make for the business has the brand in mind. You are the guardian of your business brand. Louise: Building up trust with your customers can be a long process and is one that needs to be consistently tended to, losing it can just take one bad brand choice. Andy: So, to recap those top 5 ways you can start strengthening your brand are: Louise: Ask yourself what you stand for Andy: Evaluate your brand critically Louise: Reposition to how you want to be perceived Andy: Show people who you are. Louise: Make every decision with your brand in mind. Andy: Now that you’ve strengthened your brand, try that paid advertising again and watch how the results improve. Louise: And we’ve popped all this information in our show notes so you can save it to reference later. Andy: Let us know where you need help with strengthening your brand and we can include ideas in a future episode! Louise: Next time on Elevating Experts we’ll talk planning! With practical tips and tricks. Elevating Experts with Welcome Change Media, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Check our show notes and website for more information on today’s topic. Hit subscribe and share with your friends and colleagues so we can all rise together. For a tailored solution to help with your branding goals, contact us today via welcomechangemedia.com.au Elevating Experts is a Welcome Change Media Production.
No matter how much we try, sometimes it’s impossible to find time to connect with our social media audience. Listen now for ways to get through that mountain of tasks.
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