Working the Web to Win: Recent Episodes
WorkingTheWebToWin
Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.
As a Marketing professional, I am always intrigued by emerging trends. A trend that seems to be reaching a crescendo is the interest in UFOs and the search for the beginning of the human race. While studying astronomy and biology in college, I noticed how the frontiers of those sciences were constantly being expanded by new discoveries. I also noticed how bogged down science had become in its own dogma. Today, it seems that new scientific discoveries happen every day and the antiquity of human civilization has jumped from 5000 BC to 12000 BC in the wake of these discoveries. So what does this have to do with marketing? These trends are exciting and are drawing massive attention to the TV, radio and especially the Internet viewing public! Millions of people are following these trends and these are golden opportunities for specific businesses to take advantages of this global phenomena. In this episode of Working the Web to Win, we will explore these trends and why they are golden marketing opportunities for many industries and professions looking to find a loyal and fervent audience to share their marketing message. So tune in and tell your friends to get ready for a marketing trend that's out of this world as we explore the alien craze, a true worldwide phenomenon.
To read a detailed article that goes with this show visit https://workingthewebtowin.blogspot.com/
To watch the live stream of saved podcast visit our YouTube Channel at https://www.youtube.com/channel/UC6a5wFzgJadeNW7FDRq4CIQ/videos?view_as=subscriber
Every year I stick my neck out and make predictions about what's world-changing events that are going to happen on the World Wide Web. I base these predictions on the clues I see happening on the Web every day. I also spend time researching trends and even know that some events repeat themselves because some internet players never learn. In this episode of Working the Web to Win, I will provide what I see as the coming attractions from the future headlines of World Wide Web. So I'm breaking out my crystal ball to share with you, what I see as the good, the bad and the ugly for 2020 and beyond. Tell your friends, family and co-works to tune in and share this episode because these predictions will be life changers.
Don't forget to read the accompanying article for more details and support links. https://workingthewebtowin.blogspot.com/
Also check out the live stream/podcast on YouTube as well https://www.youtube.com/channel/UC6a5wFzgJadeNW7FDRq4CIQ/videos?view_as=subscriber
As a marketing company, we have been warning about the dangers of cybercriminals since 2012. We believe that cybercrime is not only a threat to the trustworthiness of Internet ecommerce structure, but it is also a direct threat to the very freedoms we hold so dear as Americans. We have written extensively about this subject. In fact, any search on cybercrime or Cybersecurity will bring forth a list of dozens of articles. Today's episode of Working the Web to Win comes to us from one of our favorite clients, Catherine Powell, the owner of A Plus All Florida Insurance of Orange Park. Her article delves right into the heart of cybercrime and how it can drastically, negatively affect your life. So without further a due, read and share - Thwarting Cyber Thieves.
You can also find a list of dozens of related articles on our WorkingtheWebtoWin blog by clicking on this link. Cybercrime or Cybersecurity
You may be asking yourself, what's so important about which browser I use. It's immensely important! The problem is that most internet users don't pay much attention to which browser they are using, they just use whatever browser comes with the device they own. Well today, it matters even more than ever before. Giant Internet companies affect more influence today than the analog TV industry did 20 years ago. More people rely on blogs today for their news, and Internet TV is taking over where analog TV left off. The main difference is that Digital Internet Giants can track everything a viewer sees and they can decide what content is then offered up as interesting to the user.
This also means that they can directly influence all purchases, what we believe to be true in our daily lives and what's happening in politics as well. In this episode of Working the Web to Win, we will discuss the importance of choosing a browser that has your best interest at heart. We will look at browser performance, privacy, security and most important of all, the integrity of the results provided for any given search. So get ready for battle as we explore the Renewal of the Browser Wars now taking place on a digital device near you. So tune in and tell your friends to share this link and find out which browser provides the best performance, security, privacy and search integrity.
For more details read the article at https://workingthewebtowin.blogspot.com/ Video at YouTube https://www.youtube.com/channel/UC6a5wFzgJadeNW7FDRq4CIQ/videos?view_as=subscriber
Many business owners often ask us if it makes sense to add an E-commerce store to their business instead of just a website. Our answer is "It depends on many things". You may ask what are those things. One of our clients, "Small Business Group" a business consulting and CPA firm, just published a great article that addresses this question. So, in this week's episode of Working the Web to Win, we will follow Ben Kinsey lead by discussing the elements necessary for a successful E-Commerce store as we explore Small Businesses Groups article about adding an online store to your company's lineup. So tune in and tell your friends to listen as well as we show you the way to achieve E-commerce Success.
To read the accompanying article, visit https://workingthewebtowin.blogspot.com/
To watch the video stream, visit us at on YouTube at https://www.youtube.com/playlist?list=PLas1V1JOLg7wyyqvDV6D7_3Emngb6LTIL
In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same marketing mistakes. We thought we would put together a resource article to help businesses avoid these common marketing mistakes. After thinking about it, we decided to provide a list of some of our best articles along with an abbreviated case study covering each of the top seven digital marketing venues. So, in this episode of Working the Web to Win, we will take a close look at the most common mistakes actual clients and prospect have made in the top seven digital marketing venues used on the World Wide Web today. So tune in and tell your friends to read the accompanying article and to listen in to this BTR show. Call in with your questions as we tackle the most common mistakes business make when engaging in digital marketing.
Check out the Accompanying article at https://workingthewebtowin.blogspot.com/
In the history of business, no medium has evolved as fast as the Internet. When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address or phone number changes. Typically a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to either get refreshed, upgraded and evolve. So tell your friends and associated to tune in to the show, then read and share this article and watch the YouTube show as we tackle the subject of whether it's time for your website to evolve.
With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few of touch marketing tried and true methods that always generate recurring sales. So tune and tell your friends to listen in to this weeks Blog Talk Radio episode as we delve into "How to Get a Second Chance at that Sale with Touch Marketing.
For more details read the accompanying article at https://workingthewebtowin.blogspot.com/
You can also watch the videocast on YouTube here: https://www.youtube.com/playlist?list=PLas1V1JOLg7yv387CLvn4ngzxZWyDJwlv
I have been directly engaged in word of mouth marketing (AKA Referral Marketing or Social Networking) for more than 35 years. I often hear a business owner say that they tried networking at Chamber of Commerce events and even hard contact networks (exclusive membership organizations), and they felt that the return on investment was poor or nonexistent! Well, this statement can be true and false at the same time. It has been my experience that, for the most part, you can only get back a return based on the though time and effort you put into any endeavor. In this episode of Working The Web to Win, we will take a hard look at organized word of mouth marketing, to see if the high returns are real, luck or just fancifully marketing on the parts of the referral organizations marketing department. So get ready to learn my first experiences, if referral marketing works and if so, what makes it work and how can the reader minimize the investment in time money and energy and still get the maximum return for their marketing dollars.
For more details read the accompanying article at https://workingthewebtowin.blogspot.com
To watch similar shows on our YouTube Channels check out: https://www.youtube.com/channel/UC1pH5dmAxL4b_HkOtkux2IA and https://www.youtube.com/playlist?list=PLas1V1JOLg7wyyqvDV6D7_3Emngb6LTIL
To watch out Facebook Channel check out: https://www.facebook.com/WorkTheWebToWin/videos/?ref=page_internal
Recently I was asked, why have we kept doing our internet radio and Web TV show for so long. The answer is simple, it's a great way to showcase your expertise and at the same time, produce quality marketing elements that can be used for a long time. The fact that we continue to do our internet show speaks volumes about how we feel regarding its effectiveness at producing credibility. It also provides many high ranking factors, including increases in traffic, social engagement, authoritative back-links and a host of other beneficial marketing effects. There are, however, some prerequisites and principles that must be adopted for any type of show to be a success. In this episode of Working the Web to Win, we will discuss these principles and prerequisites so that our readers will understand what is needed to develop their own show. So tune in and tell your friends to share the excitement as we provide 10 reasons why a Web TV or Radio show will enhance your Businesses Credibility.
For more details read the accompanying article at: https://workingthewebtowin.blogspot.com/
Before the 2016 presidential election, the rules for using social media as a marketing platform were producing great results for many businesses. The marketing shenanigans that took place during the election exposed some of the questionable policies and algorithms many of the social media and search platforms were using. This has forced them to take draconian measures where now they filter posts to the point that most businesses are finding that what used to work well doesn't work at all anymore. In this episode of Working the Web to Win, we will explore some of the most important changes that have occurred in top social networks and provide a plan to help you move forward successfully. Today, businesses will need to rethink their social media game-plans because social media has evolved into social advertising. So tune in and tell your friends to catch this weeks episode as what all businesses need to know about the evolution of Social Networks into advertising platforms.
For more details read the accompanying article at https://workingthewebtowin.blogspot.com/
In America, we love our four legged friends almost as much as our children. Some people say that their pets are their children. I personally love dogs (and to some extent cats). Today, a dog or a cat, living in the 21st century has opportunities not available to them a mere decade ago. For example, pet health care has advanced significantly. They even have a variety of customized prosthetics available for your pet. To make it even more interesting, we have robotic devices that will play with our pets while we are at work. We have pets TV show, pet trackers, high tech fabric clothing and even pet booties to protect their fee in winter. In this episode of Working the Web to Win, we will explore the wonderful world of 21st century pet products, how they are marketed to consumers and what the latest dog or cat fancier is considering for their favorite four legged friends. So tune in and tell your friends to listin in and share this episode with their friends as we curl up with your favorite canine or feline friends as we jump into the world of 21st century pet products.
For more details read the accompanying article at https://workingthewebtowin.blogspot.com/
It seems like yesterday that I wrote, "The Latest Hack Attack - Equifax Breach Exposes 143 Million Americans". However, soon after that article I wrote, "Massive Data Leak Exposes 340 Million Americans Personal Data - Now What!". In fact, when I searched our blog on the term "data breaches", 11 articles showed in the list. If I added internet security and Hacking, I get another two dozen more articles listed. We are a marketing company, so you are probably wondering why is he talking about cybercrime and hacking. Well the fact is this, cybercrime has a direct affect on the amount of trust consumers place on the use of the internet. Without a high level of trust, people won't buy or use the internet for research and shopping. Without that trust, we as a marketing company would be out of business. In this episode of Working the Web to Win, we will explore the latest, data breaches, hack attacks and ransomware events taking place in the USA.We will also provide a list of resources to help you protect yourselves from becoming a victim of cybercrime. So be ready to have your confidence shaken and then restored as we explore the latest happening in Cyber Crime including Ransomware exploits, Hack Attacks and Massive data Breaches that have taken place recently.
For more details - read the accompany article at https://workingthewebtowin.blogspot.com/
In John Milton's Epic Poem, Paradise Lost, we see the dilemma that Adam and Eve found themselves in when they chose to partake of the forbidden fruit of the Tree of Knowledge of Good and Evil. Mankind today has also found itself in an ethical dilemma where we have to choose between the convenience of using Artificial Intelligence to make life "easier and faster" at the cost of giving up our ability to live private lives without big brother listing in on our every word? Today we live in a world where every smart device tracks our movements, listens to what we say and records all of our actions with our families, friends and co-workers. In this episode of Working the Web to Win, we will discuss this dilemma and explore ways to recapture some of the privacy we have lost. So read on and tell all your friends that all is not lost. There is still time to take back some of what has been given away. So tell your friend to listen in and share with everyone you care about as we explore Privacy Lost - now that everything is listening in!
For more details read the acompanying article at https://workingthewebtowin.blogspot.com/
If you ask the average person if they want to be healthy, live longer, be more active in their retirement years, you would get a big fat "YES", as the answer almost every time. What if you asked - If we could make going to the Doctor for a check up - painless, quick, easy you would get a big fat "YES". But what if we said that we can gather all your health vitals remotely using a health scanner followed by a five minute televideo conference one a year (if no problems are found) would that even be better. Again the answer would be a big fat "YES". So If I told you we have Star Trek Like technology available now to make to eliminate your regular doctor visits what would you say? Most people would say, "Your Kidding Right!". But I wouldn't be kidding! In this episode of Working the Web to Win, we will explore the exploding healthcare IoT (Internet of Things) industry that is making Star Trek like healthcare a reality for many consumers in the 21st Century. So tell your friends to tune in and listen to this episode as we discusss the rapidly evolving IoT of healthcare industry and how it will affect your personal health now in the future.
For more detials, also visit our blog to read the accompanying article at https://workingthewebtowin.blogspot.com/
The first time we at Working the Web to Win took a real interest in Drone technology was in 2013. Back then it was exciting, held great promise and also cast a dark shadow. There were technological issues, licensing and cost questions and of course privacy concerns. Most worrisome for me was the possibility that these devices could be used as a deadly weapon for assassination and terrorism. In 2014, terrorism rose its ugly head in a big way as terrorist began to utilize the internet (especially social media) to spread the message of hate. Fast forward to 2019 and the reality of drones being used as weapons for assassination and terror is now a reality. In this episode of Working the Web to Win, we will cover many of the latest assassination and drone terrorist attack that have happened around the world. This is a very serious and important subject. Make sure you listen to the show and share this link and the article with your friend, family and co-workers. This threat is real, its here now and its not going to go away!
For more detials - Check out the article at https://workingthewebtowin.blogspot.com/
Smart Homes are all the rage these days, but are the all they are cracked up to be? Can you actually do all the things the commercials say without things going haywire or worse?? Are they easily hacked? Can you protect your Smart House like a regular home? Our client Diane Tait from A & B Insurance wrote this great article posted on her blog called Life Happens 365. We loved this article so much that we decided to reprint it in its entirety here on our blog and share it with all of our regular readers and listeners on our BTR show. So enjoy this article and show and then share it with your friends. Make sure you heed her warnings as well. At the end of the article we will supply some additional links to help with cyber security as well. So tune in and tell your friends to this weeks show as we explore - "How Smart is a Smart Home?".
I have been hearing the argument about who has the best smartphone since Apple released its first iPhone in 2007. Smartphone users are very passionate about their phones. They argue about which is the fastest, the most secure, the thinnest, which has the best picture and features. You name it, smartphone users argue about it. In this episode of Working the Web to Win, I will relay my 3 month experience of using and carrying both an Android and an Apple smartphone at the same time to evaluate what I think is the best of these systems. So read on and see some of my surprising findings as I tell you about my experiences carrying and using both an Android and Apple smartphone simultaneously for the last four months. So tune in and tell your friends to listen in as well as we explore which is the best smartphone platform for you and yours.
For more details read the accompanying article at https://workingthewebtowin.blogspot.com/
We often write about hack attacks, hackers, cyber criminals and cyber security. This episode is from one of our clients (Small Business Groups) who published this article on how to protect your digital assets and cyber security. We think you will enjoy it because it's factual and get straight to the point with regards to the risk that all business have when using digital assets like websites, video channels and social media pages. Small Business Groups blog offer a good selection of great articles covering Business management and account tips. If your looking for good advice on how to improve your business, their blog is a good place to start. So tune in and tell your friends about this episode so that they too can share the knowledge and tips to secure their digital domain. For more details read the accompanying article at
https://workingthewebtowin.blogspot.com/2019/04/bulletproofing-your-digital-domain.html
Would it be great if you could find a marketplace that is huge, easily accessed, is global and has a infinite variety of customers to choose from? There is such a fantastic place, it's called the internet and the bulk of the customers are mobile! That is one of the main reasons mobile computing king? But to fully understand the answer to this question, we need to take a look back in time to where it all began, followed by a peak of where mobile is going. In this episode of Working the Web to Win, we will explore how the mobile revolution has affected our personal and business lives. We will provide our top 12 reasons why mobile computing rules our digital world and predict where we are going next on this great adventure. Read on and share this article with your friends as we show the top 12 reasons why mobile computing rules the world. So tune in and tell your frineds to listen in to the latest on mobile computing.
You canlearn more details by reading the accompanying article at https://workingthewebtowin.blogspot.com/
Last week I spent 2 hours waiting for my Windows 10 computer to complete an update after I got into my office. I don't know about you, but I hate waiting on my computer to start up, much less waiting two hours for an update to complete. For me, time is the most precious commodity in the universe, and wasting time on unnecessary updates just makes me mad. Now don't get me wrong, I want to install all bug fixes and security updates, but not at the expense of my most valuable and productive morning time. Many might tell you to schedule your updates for later, but the fact is that if you're your computer is not running Windows 10 Pro, you don't always have a choice of whether the update is downloaded and installed. To make matters worse, some updates break your system forcing you to wait through the rollback process. God forbid that a critical failure takes place and you have to reinstall your entire system (OS and apps)! In this episode of Working the Web to Win, we will address the current problems that Windows 10 updates are causing for its user base. We will include links to many articles that discuss the problems occurring along with in-depth workarounds to help fix Windows 10 update issues. So read on and get some relief from the constant drudgery (some would say ) of Windows 10 updates. For more details, read the accompany article at https://workingthewebtowin.blogspot.com/
Have you ever wondered why some companies marketing is phenomenally successful for long stretches of time while others seem to burst onto the marketing scene and then quickly fade away? Many marketing companies rely on tricks and manipulative techniques while hoping a big flash splash will do the trick. Another school of thought emphasizes research-based marketing with a principled approach where ads focus on value, testimonials, wholesomeness, honesty, and persistence. In this episode of Working the Web to Win, we will compare and contrast the two schools of marketing and provide 10 principles we believe produce long term positive results. So tune in and tell your friends to chime in as well as we explore our top ten principles for marketing success.
For mor details check out the article at https://workingthewebtowin.blogspot.com
There is no doubt that Google is the biggest advertising player on the World Wide Web today. You can advertise on Google Ads (formally AdWords), Google's Banner Network, and YouTube just to name a few of its advertising properties. But is Google advertising all you need? Is ad placement the best way to generate bonafide leads and are those calls you get saying your Google listing needs to be updated real or just some ad agency fishing for business. In this episode of Working the Web to Win, we will explore the ins and outs of advertising with Google and other online marketing venues, show you what mistakes to watch out for and provide you with several ways to maximize your return on your marketing investment. So tune in and tell your friends to check out this week's episode as we break down the tips and traps of adverting online.
For more details read the accompanying blog at https://workingthewebtowin.blogspot.com/
A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen way to improve your reputation so you can compete with anyone on the web. So tune in and tell your frinds to listen in as we explore the best ways to build a solid and positive business and professional reputation.
To learn more read the accompanying article on our blog at this address - https://workingthewebtowin.blogspot.com/
Digital publishing has come a long way in the past 20-years. Today there are more ways to publish and way more ways to promote books online. The secret is learning how to create a buzz about your book without goiong broke in the process. In this episode we will have special guest Brad Sugars, who is not only a bestselling author with dozens of books to his n, his name, he's also one of the world's best marketers. Since he is launching his latest book, Pulling Profits Out of a Hat - Adding Zeroes to Your Company Isn't Magi," I thought we'd invite him on to tell you the story of what he's learned about digital publishing over the years. Plus, my co-host and I will cover the list of do's and don'ts that every author needs to know if they want to break out of the publishing backwater to rack up massive book sales.
For more detials read the accompany article at https://workingthewebtowin.blogspot.com/2019/03/the-dos-and-donts-of-digital-marketing.html
We have written about drones and autonomous vehicles on several occasions. When we came across this article from one of our clients, we knew we had to reprint it and then talk about it on outr show. We felt in tied right in with our previous published articles and that our reader and listners would really enjoy this subject matter since it will affect us all sooner than we think. We urge you to read Diane Tait's article - "Autonomous Trucks the End of the Road for Truckers?" and tune it and tell your friend to listen in as we explore the impact that "Autonomous Trucks will have on the Roadway, Truckers and our Lives."
For more details read the accompanying article here https://workingthewebtowin.blogspot.com/2019/03/reprinted-from-life-happens-365-are.html
A few weeks ago. I wrote a blog that explained a number of ways to fortify your home and office against thieves. Like it or not, there are people out there who will be glad to relinquish you of your cash and other valuables. Whether we’re talking about a burglar breaking into your home or a mugger pulling a pistol on the street to demand your wallet, theft is something that most people take for granted until they become a victim. As I pointed out in an “HomeSecurity is Nothing to Sneeze At,” the best way to avoid becoming a victim is not to look like easy prey. By that, I mean the more secure your home is, the less likely it is to be targeted by burglars. The more cognizant of what’s going on around you, the less likely you are to get mugged. In this episode of Working the Web to Win, we review Catherine Powell's article in depth and provide suggestion on how to sure up your internet security. So tell your friends to tune in to Working the Web to Win on Blog Talk Radio.
Article by Catherine Powell - Show by Working the Web to Win. Learn more by reading the article at https://workingthewebtowin.blogspot.com/2019/02/re-published-in-its-entirety-is-there.html
I often hear the term SEO in conversations. This happens when consulting with clients or just talking with friends or associates. Yet, few of the people I speak with have a handle on what SEO means to the average business owner. Sure, if you ask them what SEO means most will retort "Search Engine Optimization". However, if you take the question just one step further, you find that the person you're talking to gets stymied, and often resorts to a reply of "I don't know what's entailed". By the same token, I ask prospects what kind of marketing they are engaged in and they will say I have a guy who is doing SEO work for them. Again, when I ask specifically what their "SEO person" is doing, I get the reply, "I don't know"! The truth is - SEO is not just one thing. Twenty years ago SEO did mean on page Search Engine optimization, but today SEO involves hundreds of ranking factors and dozens of both on and off page elements that need to be optimized to maximize your results. In this episode of Workingt the Web to Win, we will cover a dozen factors that show the term SEO is vague at best at that we should be using a new term like Search Marketing or Content Marketing. So pull out your checklist and get ready to cross your T's and dot your i's as we pull back the curtain on the term SEO.
To read the accompanying article visit https://workingthewebtowin.blogspot.com/2019/02/heres-dozen-reasons-why-term-seo-aka.html
AI - Artificial Intelligence, the world is a buzz with the term. Tons of commercial tout it as the savior of mankind. Many of the latest movies are featuring it, and of course the main players are all say that their AI is the best for your need. But what is true and what is hype? How much can your Google Assistant, Amazon Echo, IBM Watson, Apple Siri and Microsoft's Cortana really do? In some cases a lot less that they say and in some cases more than your know. It's like any tool, it can be useful when operated properly, it can be a spy, a weapon or even an expensive toy, yet the world is clamoring for this Star Trek Tech in huge numbers. In this episode of Working the Web to Win, we will explore the state of the top AI contenders including Amazon, Google, Apple, Microsoft, IBM and Facebook. What they can and can't do and provide resources so that you can decide whether your ready for an AI world. So get ready to prompt your favorite AI devices as we delve into the Current Evolution of our AI world. So tune in and tell your friends to listen to and share this podcast.
For more information make sure to read the acompany blog at https://workingthewebtowin.blogspot.com/
Do you feel the ground beneath your social media feet quaking? That freight train sound you hear in the media background is the tornadic winds of change sweeping in from Google, Facebook, Instagram,Twitter and LinkedIn. The social media giants are rearranging the organic playing board so that it no longer looks like anything a business owner would recognize. In this episode of Working the Web to Win, we will explore the recent major marketing and policy changes that have taken place among the social media giants and explain how these changes are affecting businesses, their marketing budgets, the traffic generated from their efforts and the return on investment they are receiving. We will also provide some new strategies which we feel will make a difference. So tune in and tell your friends to listening to this weeks Working the Web to Win, as we get ready to digest the changes that are afoot, by delving into the current Social Media Seismic Shift that is taking place.
For for details, read the accompanying article at - https://workingthewebtowin.blogspot.com/
For those of you who know me ,you'll recall that I was involved in I.T. and also a network systems engineer. All told I spent 30 years making sure that the computer systems under my care were running at peak performance. Today, computers are far more complicated and the amount of system maintenance is many times more than was needed just 10 years ago. The fact is, most failures that digital systems have (i.e. computers, smartphones, tablets and the like) are caused by failure to maintain software updates of varying kinds. In fact, any time the operating system receives an update, it brings forth a time-consuming cascade of additional updates, that if ignored will lead to varying degrees of failures and vulnerabilities. In this episode of Working the Web to Win, I will explore the importance of what I call the Annual Digital Renewal Process. That is - engaging in the necessary system maintenance to maintain effective digital devices. I will look at the necessary steps involved and provide the reader with a step by step checklist to make sure you keep your digital devices in tip top running condition. So break out your notepad and get ready to jot down these tips as I cover the right way to "Clean up, Revise, Secure and Backup your digital devices.
you can also read the accompanying article at https://workingthewebtowin.blogspot.com/
Is it possible that your online marketing manager isn’t being completely honest with you when they are presenting your monthly progress reports? It’s not only possible, it’s probable! In fact, many of the results can be skewed for a multitude of reasons. On top of that, most online marketing companies put the cart before the horse, selling you a product or service before they even inquire to your specific needs. In this week’s episode of Working the Web to Win, we will explore issues of how online marketing companies portrayed products and results so that our readers won’t get deceived by unethical tactics. So, get ready for another eye-opening journey as we explore "The 10 Things Your Online Marketing Manager Doesn’t Want You to Know."
Visit our blog to read the accompanying article for this show - https://workingthewebtowin.blogspot.com/
Last years CES was fantastic with lots of new innovations and upgrades to all the tech that tech lovers love. This year will be no different. This year's show will have an estimated 4500 exhibits, 2.7 million square feet of exhibit space and exhibitors from 155 countries. 2019 will be the year that many of the big name exhibitors will be showcasing breakthrough tech in smartphones, AI controls, health tech, bigger and better Smart TV's, next-gen home security and electric smart-car technology. In this episode of Working the Web to Win we will talk about the latest tech coming to CES 2019 and beyond, so put on your favorite tech goggles as we Work the Web to Win to explore what's coming up at this years CES in Las Vegas.
Read the accompany blog at https://workingthewebtowin.blogspot.com/2018/12/the-latest-cool-tech-products-from-ces.html
For more than seven years now I have written a prediction article based on what I foresee for the new year and beyond. Some are based on my research, others are based on trends and others based on my experience, knowledge of technology and people. In this episode of Working the Web to Win, I will prognosticate about major changes affecting social media, SEO, widespread lawsuits hitting businesses & internet giants along with predictions about Bitcoin, terrorists, internet breaches. So, tune in & tighten your seatbelt for a wild ride as we zoom towards the not so distant future.
For more details read our blog at https://workingthewebtowin.blogspot.com/
Wouldn’t it be great if you understood why an article you published did well (or poorly)? Better yet, how about understanding where your traffic is coming from, how long they spend reading your articles and if they then went on to read other articles. How about learning who your biggest referrers are and if bots are making up a large portion of your traffic. In this episode of Working the Web to Win, we are going to not only cover the best of the best from 2018; we are going to teach you how to find out how that traffic found you and where that traffic came from. We will explore how we use Google Analytics and Blogger Stats to determine if our articles are providing useful content. So, get ready to learn some new secrets as we delve into the best of the best for 2018 and then Analyze why these articles did so well.
You can also get more detail by visiting the accompanying article on our blog at https://workingthewebtowin.blogspot.com/
Organic Social Media effectiveness for producing leads seems to have peaked just before the last presidential election. During the run-up to that election, we saw skewed search results, increases in filtered newsfeed posts and many changes to the timeline algorithm. Then after the election, we discovered the massive sale of private account profile data, the sales of advertising to Russian groups looking to influence the election and a what seems to be a runaway Frankenstein algorithm that affects ad placement and the news timelines. If you add to this all the filtering that Facebook, Twitter, Google+ and LinkedIn have added to their user controls, you can begin to see why business social posts are not showing up anymore. In this episode, of Working the Web to Win, we will delve into these and other changes that have taken place and explore what effect this is having on a business’s ability to use social media as a means for marketing products and services. So, whether you're using social media or not, this is a discussion you don’t want to miss because the long-term implications will have lasting effects right now and far into the future. So, put aside your posting schedule and get ready to decipher these changes as we explore the continuous evolution of social media for business.
You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it’s an easy way to grow a following or is it’s that it’s just a great return on investment? In this episode of Working the Web to Win, we will explore the top 14 reasons every business should consider blogging as part of their marketing strategy. These 14 reasons will be eye-openers for some and rightful justification for others. So, take out your notepad and be ready to check these 14 reasons out as we explore “why your marketing director should be blogging.
We live in a world that is filled with techie terms and acronyms – Why? It's because people get lazy and don’t want to write or say a long phrase, so they abbreviate it and create acronyms. However, once these acronyms are created, they become communications weapons that advertisers use to bedazzle their prospects and clients. In our business, I hear sales reps talking in tongues, using words like SERPS, PPC, CPA, KPI, and GDPR as they present their wares as if they were magicians offering up magic incantations that produce miraculous page one results. The truth be told is that rarely do their claims match their results and it is because of this that most advertisers have a bad reputation. In this episode of Working the Web to Win, we will explore the top 26 key marketing phrases plus another 76, (102 in total) that are used in acronym form to bedazzle prospects. Our intention is to remove the veil of mystery from these words so our audience can make intelligent decisions when an advertising sales rep says – we can provide great clicks or Impressions, you can ask them, "What kind of conversions can you guarantee and what is the cost of client acquisition?” So, break out your notebook and copy down the phrases and definitions, and arm yourself with these 25 key marketing phrases as your shield against any bedazzling advertising sales rep.
In 2011, my business partner Carl Weis and I decided to test our belief that “Authoritative, High Quality, Relevant, Timely, Useful and Infotainment content is what Google uses to determine a web pages organic ranking. We felt that if a page was being visited, read, viewed, commented on and shared, it would signal to Google that this page deserved to be ranked higher than pages that did not receive this type of attention. To achieve this goal, we decided to write and produce a weekly live internet radio show that we would also record as video and then publish all three content pieces each week to our social following. We chose the key phrase “Working the Web” as our organic page one goal. After nine months of diligent work, we received multiple organic page one search listings for our web pages. Fast forward 8 years later and we are still on page one of organic search for that phrase. In this episode of Working the Web to Win, we will explore our method of Content Casting (aka podcasting in all its forms), and how its primary benefits help businesses succeed in a very competitive internet marketplace. For more details, and the links mentioned in the show, read the accompanying blog at https://workingthewebtowin.blogspot.com/
Email is one of the oldest marketing venues on the internet today. Because of the worldwide spam problem, many businesses don’t engage in email marketing. This is a terrible shame. Email marketing is one of the most cost-effective marketing venues available. The statistics show that for those who use it, it is effective in both B2C and B2B marketing venues. It is one of the best lead generation weapons, it is highly scalable, it is extremely cost-effective, and its return on investment is hard to beat. So why don’t more small businesses take advantage of email marketing? In this episode of Working the Web to Win, we will explore email marketing from several angles, provide the reader with a wealth of email marketing information and detail our top seven email marketing tips to make sure that our readers get an edge using our secret weapons. So, sharpen your pencils and get ready to decode our secrets as we explore Opt-In Email Marketing as a low-cost Secret Weapon.
Video marketing is hotter than ever right now, but there are some hidden monkey wrenches out there you have to watch out for. We have been spreading the word about video marketing since 2011 (when most were not listening). Today, video is easier and cheaper to produce than it was back then. Plus, there are many free publishing venues, so anyone who really wants to take advantage of the dynamic nature of video marketing can, (and for little or no capital investment). In this episode of Working the Web to Win, we will provide you with access to comprehensive content, along with our top seven tips to help you improve your video marketing success. This will also include the details of what’s trending now and in the near future. So, put on your director’s hat and get ready to say “lights, camera, action,” as we explore video marketing – what makes it hot and the top seven tips to keep it that way.
If you want more details - check out the accompanying blog at https://workingthewebtowin.blogspot.com/
Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with smaller budgets won’t be able to compete with bigger companies? The simple answer is “Yes and No”! In the short run, companies with larger budgets should be able to outperform the smaller budget company with ease. However, if a smaller budget company is strategic and patient, it can definitely compete in the long run. In this episode of Working the Web to Win, we will explore strategies and tactics that companies with smaller budgets can use to compete with their larger competitors to gain organic ranking and traffic. So, put on your captains’ hat and military sun-glasses as we plan our attack on our bigger well-financed competitors.
For more details and to read the accompanying article visit our blog at https://workingthewebtowin.blogspot.com/
I have been writing about cybercrime for over seven years now, but this year I have seen a marked increase in targeted email phishing attacks based on my Baby-Boomer profile. Obviously, the boomers are coming of age, but I also attribute this increase to the recent massive cyber breaches at Yahoo, Equifax, Facebook, and other mega database holders. The massive Baby-Boomer population along with the above-mentioned massive breaches are all leading to a perfect cyber phishing storm because now cyber-criminals have everything they need to profile this population. In this episode of Working the Web to Win, we will explore the uptick in email phishing, its causes, its targets and what preventive measures you can take to prevent this perfect storm from sinking your cyber life. So, batten down your cyber hatches and get ready to be schooled on the latest cyber-criminal phishing attack along with the best ways to protect your cyber world.
For more in-depth information visit our blog and read the accompanying article. https://workingthewebtowin.blogspot.com/ or do a search on cybercrime or internet security to find dozens of worthwhile article on this subject.
Six years ago, my business partner wrote an excellent article about how back in 2012, most SEO experts claimed, (what seemed to the average businessman) supernatural knowledge of what worked in search engine optimization. They almost always spoke in the cryptic vocabulary of their industry, making it difficult for any businessperson to understand what they were doing. To make matters worse, it was common at that time to gain search ranking through the use of so-called black hat trickery. This is something that is still used occasionally today. It used to be widespread. In fact, SEO has evolved into a multifaceted marketing endeavor with many moving parts. Any expert who tells you they know exactly how it all works, is at best stretching the truth. There is a Taoist saying that goes, “Those who know do not say, and those who say do not know. In this episode of Working the Web to Win, we will explore what has evolved from what once worked in SEO marketing to what works today. My business partner’s article written in 2012 was ahead of its time, since it foresaw many of the things that are required for success today. So, get ready to delve into search engine marketing from a whole new perspective as we explore “The Tao of SEO Revised”.
For more details, read the accompanying article at https://workingthewebtowin.blogspot.com/
Google AdWords is one of the most used and successful internet marketing tools available today. For many, it can be instant online gratification that can generate exposure, produce leads, and sales. For others, it can become a black hole that eats profits and produces little in the way of tangible results. Why does this immense dichotomy exist? The answer is ignorance. Ignorance of the complexities of this platform can lead to many online marketing mistakes. The worst part is even once you get it right, you have to bear in mind this PPC platform is always evolving as Google strives to improve its product. In this episode of Working the Web to Win, we will explore seven common issues that frustrate businesses and pay per click managers alike when using Google AdWords (now called Google Ads). So, take out your notepad to write down some e-tips, so you can avoid the pitfalls and learn how to profit by using AdWords.
For more details, visit our blog and read the accompanying article https://workingthewebtowin.blogspot.com/
What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan Misner, the Founder of BNI). I was taught that brevity is your friend. I was also taught that prose should be clear, clean, and concise, yet elegant. On top of that, your grammar needs to be impeccable. Your blogs need to open dramatically and beat a clear path that readers will want to follow. Then, your story needs to fulfill its promises by providing useful information that compels the reader to continue reading to the end of the story.
In this episode of Working the Web to Win, I will explore five case studies that show how would-be marketers made their blogging bones. I will detail their methods while exposing the good, the bad and the ugly paths to blogging success they took. These are true stories with some elements modified to hide the writers’ identities. The paths they followed will be explained in detail so you can learn from their mistakes, as well as from their successes. So, get ready to learn from these five blog marketing methods as we explore; “Blog Marketing – What Works Exemplified by Five Case Histories.”
For more details, read the accompanying blog at https://workingthewebtowin.blogspot.com/
For some, social media has been a godsend. It has been the great equalizer for the masses, allowing the everyday person to stand up against companies that provide poor products or services. For small businesses that are consumer-oriented, it has been a blessing because of the testimonials and high ratings they receive, allowing them to compete with big business. But for some, social media has been a curse! Any business or person who has ever been hacked, scammed, bullied or wrongfully vilified in any way knows how dreadful and relentless social media can be. It is a two-edged sword that cuts both ways. Both the positive and negative aspects of social media create myths. Sometimes, it’s because what was once great about a particular platform is now gone. Other times it’s because a one-time negative event began a bad memory that became a legend. In this episode of Working the Web to Win, which is also the third installment of “36 Social Media Myths”, we will continue with myths 25 through 36 to finish the countdown. I also recommend reading Part 1 and Part 2 of this series to get the big picture. We will include a few hidden tidbits along the way as well. So, roll up your sleeves and get ready to write down the last 12 myths as we explore the top “36 Myths in Social Media”.
Visit our blog at https://workingthewebtowin.blogspot.com/2018/08/36-social-media-myths-and-how-to-slay_27.html
One of the most interesting things about social media is that it's diverse in application but homogeneous at the same time. What I mean by this is that every social platform has its own rules, limitations, culture, social etiquette and ardent followers. Yet it does have marketing principles that have not changed since I first wrote about them back in 2009. Regardless of these principles, people will post almost anything. Granted, there are some prohibitions, and each social network sets its own standards. For Example; Facebook tries to suppress , yet Twitter lets it thrive. Snap chat has always allowed Sexting, but Instagram only shut it down when there is a complaint. Because of this free for all, people push social media’s boundaries, and this creates an atmosphere of widespread myth. The rapid growth of social media also perpetuates the creation of new problems which also lead to new myths. Myths create erroneous ideas of what is allowed and what works in social media. In this episode of Working the Web to Win, we will cover part 2 by going over myths 13 through 24 of the 36 myths about social media networking. Together all 36 myths compromise the most comprehensive list of social media myths ever put together. So, make sure you read all three articles. This will eliminate any doubts or misconceptions you may have, making social media and social networking your personal ally and your business marketing best friend.
Visit our blog to read the accompanying article on this subject at https://workingthewebtowin.blogspot.com/search?q=36+social+media+myths
Social media platforms have been around since before the invention of the internet. However, modern social media sprang up starting with Blogger and LinkedIn in 2003, followed by Facebook in 2004, My Space in 2005, and Twitter in 2006. These social networks quickly grew to millions of subscriptions by the late 2000’s and today there are more than 2.3 billion social media subscribers. Most ideas of what social media does is erroneous. The myths of what its boundaries are and how it works as marketing venues are widespread and are often believed as true. With so much growth and rapid change, it's no wonder why there are so many misconceptions and myths about social media. This article will be comprised of 3 parts, covering 36 common myths that people and businesses have about social media. In this episode of Working the Web to Win, we will cover the first 12 myths. So, take several long breaths as we bring you the most comprehensive blog series covering more than three dozen social media myths so you won’t mistakenly fall prey to their misconceptions.
To read the accompanying article visit our blog at https://workingthewebtowin.blogspot.com/
Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year? When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore item 11 -21 of our 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”
Visit our blog to read the accompanying article at https://workingthewebtowin.blogspot.com/2018/08/21-common-marketing-mistakes-that-lead.html
Wouldn’t it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the advertiser would allow you to make a change so that you won’t keep throwing your money away for a year? When I speak with business owners, I often hear them say that advertising is like gambling. To a great extent, this is true! But it doesn’t have to be. If you take the time to vet both the vendor and the process, you can eliminate a lot of the risk, especially if you pick a vendor who provides guarantees. In this episode of Working the Web to Win, we will explore the first 10 items in our list of 21 common marketing mistakes that businesses make when advertising their products or services. So, learn how to prevent or eliminate any mistakes in your current or future marketing foray as you read “Common Marketing Mistakes That Lead to Advertising Failure.”
Visit our blog to read the accompanying article at https://workingthewebtowin.blogspot.com/2018/08/21-common-marketing-mistakes-that-lead.html
Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves on a daily basis. However, few businesses update their web pages very often. In 1994 there were fewer than 3000 published websites. The web was so new that few businesses had heard of the internet. In a mere two decades, the number of websites has exploded to a quantity never foreseen. The milestone of 1 billion websites was reached in 2016 and today there are 1.7 billion of them. Yet, it seems that only about 200 million are active. These, in my opinion, are the winners of the web. Why don’t businesses update their websites? Is it because they are following accounting practices where they depreciate the cost over a specific period? Or, is it because they are ignorant of the importance of the need to update their investment? In this episode of Working the Web to Win, I will explore the costs, benefits, and ways to maximize the return on your website investment. We will explain the current evolution of website ranking factors, traffic generation, and financial return. So, open your browsers and be ready to evaluate your websites as we decode how to get a real return on your website investment.
To Read the accompanying article visit our blog at https://workingthewebtowin.blogspot.com/
Have you noticed the huge increase in updates lately? Over the last three years, we have seen a tremendous increase in the number of monthly (sometimes weekly) updates digital devices receive (i.e., computer, tablets and smartphones and other smart devices). If you’re an exclusive Apple or Linux user, you are not feeling the same pain as those who are using a Window 10 or a Windows-Android mix. However, if you're using Apple products mixed with other platforms, you would have noticed the increase in the frequency of updates as well. The problem is growing, and the increase in update frequency is eating into employee productivity and increasing the cost due to mission-critical digital device downtime. Last week alone my Windows 10 computer receive an update that took for restarts to complete (about an hour time) and after the system was functioning, I received several unexpected black screens when trying to post pictures to our blog while using chrome. This is not an isolated event. These types of issues are being reported on an almost daily basis, and there is no end in sight to the increase in the frequency of updates that are taking place. To make things even worse, each OS update causes a cascade of out of synch revisions where antimalware apps, browsers, applications, IoT system and smartphone apps become unstable and begin to crash unexpectedly. In this episode of Working the Web to Win, we will explore the growing problem that the current state of update frequency is causing and will provide some guidelines to help mitigate the problem. So, break out your update scheduler and set your calendar as we explore and learn how to tame update hell.
How valuable is your Personal Data? It’s extremely valuable, at least according to the data aggregation company Exactis. They collect and sell consumer and business data to marketers and resellers all over the world. They have collected information on 218 million individuals, 110 million U.S. households, 88 million verified email addresses and 112 million records with residential phone numbers. The fact that you have probably never heard of Exactis, or that they have collected so much personal data isn’t surprising. What’s very scary is the fact that this data was easily accessible to anybody with only a little internet search knowhow. In other words, any hacker could (and may have) downloaded this massive database, making it easy to profile, imitate, or go after almost every citizen, family, and business in the United States. In this episode of Working the Web to Win, we’ll discuss this massive data leak along with several other huge data breaches that have just taken place in the last few months. So, hold onto your internet passwords and lock down your social accounts as we explore the ever-growing massive data breaches that are making U.S. citizens vulnerable to hack attacks.
To Read the Accompanying article visit - https://workingthewebtowin.blogspot.com/
Back in 2012, I wrote my annual Hector the Connector Prediction article where I stated that making your website mobile friendly was critical to your long-term internet marketing success. Back then few websites were mobile friendly. HTML 5 did not exist yet, and the only way you could truly have a mobile website was to build a separate website designed to fit mobile platforms. These sites were formatted for smartphone or tablet and were easy to spot because they had the designation “.mobi” attached to them. In 2012, the majority of web surfers were using desktop computers. Most smartphones only used 3G (4G LTE was still new) and 99.999 percent of all websites were built for a desktop platform. Today, more than 52% of all web traffic is mobile (i.e., from smartphones). In Asia, it’s more than 65%! Today’s online marketer needs to make sure their web assets are mobile friendly, or they’ll miss out on more than half the traffic! In this episode of Working the Web to Win, we will explore what is needed from your mobile-friendly web assets and what it takes to succeed in a mobile-dominated internet. So, get out your smartphone and get ready to browse the changes you need to make to become 100% mobile-friendly.
To read the accompany blog visit: https://workingthewebtowin.blogspot.com/
No matter how successful your business is, you know it’s not reaching its full potential unless you take it online. This may be a bit complicated, but it’s well worth it! Most of your audience is online, and so are your competitors. Therefore, it’s time to take a step forward to ensure your business successfully evolves with the rapidly changing market trends. Confused about where to start? Listen to this show and check out Ashley Lipman article which contains many guidelines for a smooth transition online.
The accompanying article for this show can be read at https://workingthewebtowin.blogspot.com/2018/06/6-ways-to-successfully-transition-your_22.html
I love the song dirty laundry by Don Henley which portrays the news industry as a system that lives off the glory and misfortunes of celebrities and the rich and famous. However, this article is not about the dirty laundry of the rich and famous; It's about how anyone can grow an audience to a very large number by implementing marketing elements that are reciprocal to the fans it targets. Most social media articles about the rich and famous, only talk about who reached a huge following, not how they achieved their results. In this episode of Working the Web to Win, we will explore the principles of social networking that we have been espousing for several years now. So, get ready to absorb these social media principles as we unveil the evolved rules of social networking. For more details read the accompanying article at https://workingthewebtowin.blogspot.com/
For years you have heard consultants say that you must make your video content go viral. Yet few of them ever tell you how to actually achieve this feat of marketing magic. Is it the title that gets people excited enough to share your video? Is it the headline that compels people to view and pass it on? Is it perfect timing or who you know that matter most, or is it just dumb luck that gets you there? In this episode of Working the Web to Win, we will pull back the curtain of this wizardly marketing magic so all of you will be privy to what it takes to achieve high YouTube SEO Ranking. Now get ready for lights, camera, and action as we explain the art and science of making videos rank high and go viral.
If you want more details, read the accompanying article on our blog at: https://workingthewebtowin.blogspot.com/
On May 25th headline everywhere were touting the announcement of the new EU GDPR law was going into effect. Even if you did see the headlines on the news, you would have been inundated by the many emails from a wide assortment of internet and SAS provides that they are updating their data protection and privacy policy and are asking you to read it. How many of you actually read any of these new policy updates? What do these new policies mean? Are they the answer to Facebooks data selling misconduct or the fact that Equifax dragged its feet for months before informing the public of its massive data breach? Is it the action of our government finally coming to our rescue? In this episode of Working the Web to Win, we will find answers to these questions and many more as we delve into the implications and meaning of the new GDPR law here in the United States. So, get ready to dig deep as the implications of the GDPR spreads across the fruited plain. for more details, read the accompanying article on our blog at https://workingthewebtowin.blogspot.com/
If you are like me, you want to be the best at what you do. However, being the best requires that you are strong, fit, healthy and are in a good state of mind. Only then can you be your best. New technology, revised methodologies, and new discoveries have made losing and keeping unwanted weight off a reality. Needless to say, these recent innovations are helping thousands of people get down to their ideal weight and regain their health. In this episode of Working the Web to Win, we will explore what these exciting innovations are and how they are changing lives all around the w21storld. So, step off that scale and get ready to see the pounds fly off as we explore 21st Century tech and techniques for losing weight. To read the accompanying article visit - https://workingthewebtowin.blogspot.com/
You’re an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform also known as pay per click). You are certain that the key to your success is being found on Google, so you sign up for AdWords or AdWords Express, give them your credit card info and fill out the AdWords Wizard. A week goes by, then two, then four and you soon realize that a lot of money is going out, but little is coming in from your advertising. We have seen this same scenario play out so many times, on Google, Bing, Facebook, Twitter, LinkedIn and other platforms, so much so, that it’s almost a cliché. Sometimes a business starts out with some success, but before you know it, the only company making money from your pay per click advertising is the pay per click platform itself. In this episode of Working the Web to Win, we will explain the right way to go about setting up and using any pay per click platform because PPC advertising, shouldn’t be eating your lunch, it should be making you money. So, put away your credit card and take out your notepad as we show you how to turn your pay per click advertising into click that turn into cash. To read the accompanying article visit https://workingthewebtowin.blogspot.com/2018/05/working-web-is-pay-per-click-eating.html
There is a famous line in Shakespeare’s play Henry the VI, that says “Kill all the Lawyers”. This is what half the business owners say when I tell them that businesses are being sued for ADA website compliance issues. The other half try and stick their head in the sand and say, that’s impossible, or I’m too small for them to come after me. When I first read about these ADA compliance lawsuits, I was shocked. As I dug deeper, I found the growing number of lawsuits troubling and very scary as I pictured the tremendous cost that businesses worldwide would incur. Because this issue is complex, I will break this subject down into two articles. This is the first installment which will address the problem. The second will address methods and tools to achieve compliance. In this episode of Working the Web to Win, we will provide the truth about this impending legal epidemic and provide much-needed clarity as to where the tsunami of lawsuits is headed. So, break out your digital Clarence Darrow and get ready to learn how this legal quagmire is already taking its toll.
For more detail read the accompanying article on our blog - https://workingthewebtowin.blogspot.com/
Cyberbullying – It's one of the scourges of the Internet. Although the Internet has brought us endless abilities to communicate with each other, made research extremely easy and made it possible to engage in worldwide commerce it has also allowed the transfer of old analog bad behaviors and unleashed them as new digital evils. Cyberbullying and Trolling are two that have multiplied because they are easy to engage in and because they are harder to monitor. Having said this, both cyberbullying and trolling can be controlled and in fact, be reduced if internet users know what to look for and they know what to do. In this episode of Working the Web to Win, we will explore the current widespread dangers of cyberbullying and trolling, how to recognize it and what you can do as a responsible parent and adult to put a stop to it. So, tune in and tell your friends to listen to the #WorkingtheWebtoWin show as we expose how widespread cyberbullying is and what you can do about it.
For more details visit our blog and read the accompanying article; https://workingthewebtowin.blogspot.com/
The Dark Web! It’s a term you hear people bantering about quite a bit today. Are hackers buying and selling your info on the Dark Web! Are cybercriminals using the Dark Web as a means of attacking our government, our businesses, and our personal digital devices with impunity? What are the costs and the dangers we currently face? There is no doubt in my mind this problem has mushroomed because of the cybersecurity incompetence of companies like Equifax, Yahoo, and others that have allowed cybercriminals to gain access to our personal data. The headlines about the Russians hacking our political system has finally brought to the forefront the danger that cybercrime brings. Today, our government needs to declare war on cybercrime if we want to keep this peril at bay. In this episode of Working the Web to Win, we will explore the current threat cybercrime is exposing us to, we will look at the ongoing cost, and we will look at what could and should be done to ameliorate this threat. So, press on to learn how to mitigate your risks and hide your digital footprints as we tackle the perils of the Dark Web and the sale of your personal data. For more detail, visit our blog at https://workingthewebtowin.blogspot.com/ to read the related articles.
EULAs – What are they? Who reads them? What do they do and how do they affect us? Whether you know what a EULA is or not, they have a direct impact on your digital life. They affect the security of your private data and they determine whether you have any recourse as to the quality and serviceability of the software product you have acquired. In this episode of Working the Web to Win, we will explore the oddities, pitfalls, and dangers inherent in today’s EULA’s. So, get ready to take this information down and break out your decoder, this way you will be able to avoid the dangers and drawbacks of today’s End User License Agreements. Also, visit our blog to read the accompanying article for more details. https://workingthewebtowin.blogspot.com/
In January of 2018, I received a robocall telling me that the IRS was suing me for fraud and that I must call the phone number provided right away. I deleted the voicemail and blocked the number so that I would not receive another annoying call. Then in February, I received a similar robocall telling me basically the same thing. Again, I deleted and blocked the number. Then around March 20th, I received a third Robocall call professing the same fraud. This time I saved the voicemail so that I could show it to the authorities. On April 5th I received an email from a CPA (whom I don’t use) asking me to download and open a “DocuSign” file for my taxes. Again, this was a phishing attack. What do you do when you are being bombarded by cybercriminals who are trying to penetrate your financial defenses. How can you win against such constant attacks? In this episode of Working the Web to Win, we will explore the current rash of IRS scams and cyber-fraud that takes place in the new year, and we will provide prudent measures you can implement to ensure the protection of your financial data and identity.
“The Times They Are A-Changin” – so wrote Bob Dylan several decades ago, but I don’t think he had in mind the Changes that are constantly occurring in Social Media. I woke up on the 23rd of March and found that Hootsuite (the tool I use to post to social media) only allowed me to post to one Twitter account at a time. The month before that, Facebook announced (after they made changes) that there were altering (again) how news feed post would be filtered. Soon after purchasing LinkedIn, Microsoft totally revamped what you could do and how you could use that social network. In this episode of Working the Web to Win, we will explore the positive and negative effects caused by social media evolution. We will delve into why these changes occur, and what you as a subscriber can do to make sure these changes have a minimal effect on your business and personal social life. For more detail read the accompanying article at - https://workingthewebtowin.blogspot.com/
Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost-effective than snail mail marketing. Email Marketing has evolved considerably since it uses began back in the 90’s. There is the problem with phishing attacks, anti-spam software that makes it easy to block email and there is now an anti-spam law in effect. Regardless of these challenges, email marketing is still thriving in the 21st century. There are many reasons why you should use email marketing and in this episode of Working the Web to Win, we will explore them. We will look at why email marketing is doing well, how to properly use email marketing to connect with prospects and customers and how to convert your prospects and existing clients into new and repeat customers. So get ready to get the mail out without licking a single stamp as we delve into the world of email marketing in the 21st century.
For more details, read the article on our blog at https://workingthewebtowin.blogspot.com/
One of the most often heard clichés today is content is king. Like all clichés, it has hidden truths in it. The truth is, only high quality (well written, authoritative, relevant, useful and timely) content is king! So, the real question is really – how do you create and publish high-quality content? One way is to create and publish high quality written content (as articles, blogs, news or stories). In this episode of Working the Web to Win, we will explore how we create our articles which are used for blogs, internet radio shows, and Web TV productions.So Tune in and tell your friends to strap on your mental recorder and get ready to turn on the creative juices as I show you the Connectors method of article production. For more details, read the article at https://workingthewebtowin.blogspot.com/
In today’s business world, entrepreneurs, business owners, sales reps, executives, managers and more have to make regular presentations to communicate the benefits of their services, projects, plans or products. There are four communication principles that when used properly, can make a tremendous impact on the outcome of your communications. If you could use these principles to their fullest extent, they would ensure your success in any endeavor they are applied to. In this episode of Working the Web to Win, we will explore what we call the four Ps of Great Presentations. So, read on and learn how to master your next presentation.
For more detailed information and links to other resources visit our blog to read the The Four Ps of Great Presentations at https://workingthewebtowin.blogspot.com/
In 2013 my business partner Carl Weis wrote an article about crowd funding and how this new fundraising mechanism could be a major game changer for startups and small businesses. Fast forward to today and crowdfunding has become a mainstay for start-up, new technologies, music, video and book projects and a whole horde of individual and non-profit fund-raising initiatives from personal cancer treatment to conquering world hunger. Now crowdfunding is becoming the how startups and unconventional business ventures are raising money bi-passing the old start-up means where you would go hat in hand to family, bank or angle/venture capital firms trying to get your venture off the ground. In this episode, of Working the Web to Win, we will explore the current state of crowdfunding and other alternatives to conventional start-up money for startup and business.
For more details, read the article on our blog called "The Latest on Crowdfunding for Startup and Businesses" at https://workingthewebtowin.blogspot.com/
Last week we talked about how we live in a world where we depend on our digital technology for everything from staying in touch with our family and friends to engaging in work and executing our financial transactions. we discussed the effects of what would happen if suddenly, your smartphone, tablet or computer was infected with malware or worse, hacked? We talked about if it would be possible to secure your personal and businesses bank account? And we discussed what could happen if hackers had access to sensitive and vital information stored on your digital devices? Any breach of your digital security could change your life forever! In this episode of Working the Web to Win, we will explore the second half of our 36 Cyber Security Tips from our article which will help you prevent being hacked. So, get ready to sure up the security of your smartphone, tablets, and computers as we delve into Hector the Connectors Top Tips for Smartphones and Digital security. If you want more details, check out the accompanying article called "Top Cyber Security Tips to Protect your Digital World" at: https://workingthewebtowin.blogspot.com/
We live in a world where we depend on our digital technology for everything from staying in touch with our family and friends to engaging in work and executing our financial transactions. What would happen if suddenly, your smartphone, tablet or computer was infected with malware or worse, hacked? Would you be able to secure your personal and businesses bank account? Would they have access to sensitive and vital information stored on your digital devices? A breach of your digital security like this could change your life forever!In this episode of Working the Web to Win, we will explore the first 18 of 36 Cyber Security Tips from our article which will help you prevent being hacked. So, get ready to sure up the security of your smartphone, tablets, and computers as we delve into Hector the Connectors Top Tips for Smartphones and Digital security. If you want more details, check out the accompanying article called "Top Cyber Security Tips to Protect your Digital World" at: https://workingthewebtowin.blogspot.com/
As part of my function as COO and Social Media Director for Working the Web to Win, I get to write a lot of articles for our audience. It is our philosophy that to rank high in organic search; you have to provide your audience with the highest quality, relevant, timely and useful content. To achieve this goal, I am always on the lookout for tools that can help me improve our blog and my writing in general. What if I told you that there are lots of free and low-cost browser add-ons that could make an impact on the quality of your work? Well in this episode of Working the Web to Win, I’m going to cover just such browser plugin and extensions (aka add-ons). So, get ready to head to your online browser store to get your hands on these super helpful tools as we explore my latest top browser plugin picks for Chrome, Firefox, and Safari. For more detail, check out the accompanying article called; Cool Browser Add-ons to Make Your Surfing Life Easier at - https://workingthewebtowin.blogspot.com/
Want to get more business? Is getting found on the Internet a priority for your businesses? Are you suffering because you only have less than a thousand followers? Well, Hash Tagging may be just what the social media director in your company needs to extend your reach. In this episode of #WorkingtheWebtoWin.com, we will explore how to use and maximize your social media reach by using Hashtags. So, get ready to Hash Tag your way to success as we cover Hashtagging for business made easy. For more details, read the article on our blog at https://workingthewebtowin.blogspot.com/
Facebook recently decided that businesses were publishing too many non-relevant posts to the Newsfeed timeline. Facebook believes that its platform is all about personal relationships and not business posts! Its latest alteration to its algorithm greatly filters all business generated posts. Does this mean that your marketing isn't being seen! What does this mean to you as a business owner? Does it mean you stop using Facebook and switch to a different platform? Does it mean you now have to pay to get seen on Facebook? In this episode of Working the Web to Win, we will delve into these questions and much more as we decipher what Facebook's latest news feed algorithm change means to business. So tune in and tell your friends to listen to this weeks episode of Working the Web to Win as we explore the lastest algorithm changes in facebook.
If you want more detail and links to resource materail, read the acompanying article on our blog at https://workingthewebtowin.blogspot.com/
So, you’re on a budget, but you know that your website’s organic position is extremely important since that’s how people are going to find your type of business online. The question is, “How do you get on page one of Google search without paying an SEO company a ton of money to get there?” The answer: You have to do a lot of the SEO work yourself. The reality is, without the right optimization tools, this is a tough row to hoe! In this episode of Working the Web to Win, we will cover my favorite SEO software tools and apps. Some are free, some have minimal cost, and some cost more. But all of them make getting found much easier than if you tried to make this happen without them. In this episode of Working the Web to Win we will explore 13 SEO tools to help improve your organic SEO score. So, fire up your computer system as we explore my favorite Free and not so Free SEO tools for getting on page one of Google search. For links and more detials read the accompanying article by visiting: https://workingthewebtowin.blogspot.com/2018/01/my-top-seo-software-tools-to-help.html
What is Bitcoin? Is it the next world currency? Is it something used only by dark web criminals or is it becoming a universal currency accepted the world over. Whether you know nothing about Bitcoin, are thinking about getting involved as an investor, want to buy things with anonymity or you have a horde of Bitcoin already in your portfolio, you will want to read on. Bitcoin is exploding on to the financial seen and isn’t going away anytime soon. In the episode of Working the Web to Win we will delve into the ins and outs of Bitcoin. We will explore in depth what it is, where it’s going, who’s using it, what to look out for and the most important things you need to know because Bitcoin is going to be part of our lives, so get ready to learn, be surprised, and amazed as we delve in to the world of Bitcoin and other cryptocurrencies. For more details, read the accompanying aritilce at https://workingthewebtowin.blogspot.com/
Every year, many of the top tech companies launch their new products and upgrades at their own conferences around the world. However, there is nothing like the CES tech conference and showcase that takes place every year in Los Vegas. Each year, more than 180,000 tech-hungry professionals converge on the city to take in an embrace, the multitude of new tech gadgets and technology that are showcased. This year is no exception. Although the mega-giants Like Apple, Samsung, Facebook and Microsoft launch their products at the own convention, these giants have many third-party accessory companies that launch at CES. Plus. Large companies like LG, Sony and most of the mega tech company like Samsung, Google and Microsoft still have a presence to show off their current woes. In this episode of Working the Web to Win, we will explore the latest in Smart Cars, PC’s, Robots, TV’s, Digital Skin Care, Smartphones, Cellular networks, Gaming VR, Digital Plumbing and IoT Voice Controls Appliances. So, strap on your VR Smart Glasses and get ready to peak at what’s coming your way at this year’s CES conference and product showcase.
It’s a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like always? What if I told you that any company could have a great year, every year, even when the economy is in a downturn. Yes, I am saying that even if the economy goes south, you could still have a better year this year than last. How do you accomplish this? By following a seven-point formula for success. No, it doesn’t include “using a secret incantation” or following a “business guru” to Las Vegas for a weekend retreat. It requires following a seven-point formula that lazy business owners aren’t willing to stop and follow. In this episode of Working the Web to Win, we will explore in detail, a seven-point program that leads to success whenever it is employed. So, get ready to learn the seven steps of successful businesses so you can create your best year ever.
If you would like more details, read the accompying article called: http://workingthewebtowin.blogspot.com/2018/01/how-to-make-this-year-your-best-year.html
Annually, we do a year in review of our articles. We do this for several reasons. First, we want to make sure we are publishing content that people are hungry for. A lot of people say content is king, but the real fact is that only high-quality relevant content is king. Second, we need to analyze our own marketing (our blog, internet radio and WebTV shows are all part of that mix). This is a prerequisite for any successful business. Third, it's always a good idea to reflect on the year that has just passed. It’s hard to plan where you’re going if you don’t know where you’ve been. It’s also a good way to get ready for the coming year ahead. This year, several of our articles hit home runs. More so that in some other years. A few were big surprises, others we knew would be hits for sure. So, get ready for a fast and fun rewind of 2017 because, in this episode of Working the Web to Win, we will reflect and expound on the “Best of the Best for Working the Web,” in the year that just passed.
To read the accompaning article go to our blob at: https://workingthewebtowin.blogspot.com/
I have been writing prediction articles for several years now and what is surprising is how fast things are evolving. My earlier articles would prognosticate about things two to three years out, and most would come to pass as predicted. Today, new ideas spread so quickly, and the product development cycle is becoming so short that making even short-range predictions are getting a little tricky. Nevertheless, I have spotted several trends in A.I., Cyber Security, Next Gen Tech, IoT, Internet Marketing, Web TV, Social Media and Fake News that will evolve like gangbusters over the next 18 months. In this episode of Working the Web to Win we will explore Hector's 2018 prognostications and more. So, tune in and tell your friends about this weeks episode as we reveal what’s coming next from the ever-evolving cyberspace of the World Wide Web.
To Read the accompanying article visit: https://workingthewebtowin.blogspot.com/
Every year since the invention of malware, cyber-attacks have escalated. This is especially true during the holiday season. Every October, the U.S. government commemorates National Cyber Security Awareness Month, guided by the U.S. Department of Homeland Security and the National Cyber Security Alliance. My question is why don’t they declare the whole fourth quarter National Cyber Security Awareness Season instead. During the holidays, cybercriminals are all too aware of how people are distracted by their holiday plans. People become more careless online, especially on social media and this allows cybercriminals to take advantage of them. To make things worse, it’s extremely easy for anyone to acquire hacking and ransomware tools that are easy to deploy, without being a cybercriminal mastermind. In this episode of Working the Web to Win, we will explore the latest cyber holiday threats and provide our readers with tips, tools, and resources to counter these holiday Cyber-Grinches. So, put on your holiday cap to learn about what happens as the season of thieving nears.
To learn more, read the acompaning article at; https://workingthewebtowin.blogspot.com/2017/11/the-growing-holiday-cyber-security.html
Health Trackers and Smart Watches are everywhere. You can walk into a room without noticing these items inhabiting the arms of thousands of people across the fruited plain. It has been about five years since these items were introduced to the public and the fad has turned into a trend that still seems unstoppable. In fact, it appears that these devices are replacing regular watches as the de facto timepiece. This trend will grow as long as computing power grows, size shrinks, devices improve, and the prices drop. It seems that there is no end in sight to the number of people adopting the activity trackers and smartwatches. This is especially true for health conscious and athletic individuals. In this episode of Working the Web to Win, we will delve into the latest and greatest activity/health trackers and smartwatches. There is considerable overlap between many of these types of devices, and this article will endeavor to help understand the differences. So, roll up your sleeves Dick Tracy and take a gander at your arms as we take a close look at the latest and the best Smart Watches and Activity Trackers.
For more detail information read the related blog at https://workingthewebtowin.blogspot.com/
For more than a century, Americans have been engaged in what has now become a time-honored tradition where holiday shopping starts right after Thanksgiving. Today that event is called Black Friday. If you’re a retailer, my question for you is this; Is Black Friday your Best sales day or is Black Friday making you see red? Are you able to generate sufficient local business versus the online competition? Or, are you seeing dwindling sales? If sales are dwindling, then it's time to take advantage of the internet to garner new sales and new customers! In this episode of Working the Web to Win we will explore Black Friday Marketing Tips, tips to help retailers compete with the online retail giants.
For more details and resources - go to our blog and read the accompanying article. https://workingthewebtowin.blogspot.com/2017/11/make-black-friday-your-best-friday.html
It’s almost the 200th anniversary of the classic horror story Frankenstein, by Mary Shelley. So, what’s this got to do with marketing? Lately, there have been a slew of news stories about how advertising and newsfeeds have gone awry doing everything from favoring a political candidate, and allowing hostile foreign governments to influence elections, to allowing advertisers to target hate speech or dissidents without the search and social media giants knowing what’s going on! In this episode of Working the Web to Win, we will take a close look at the Frankenstein results being produced by search and ad algorithms now being used by the internet giants. In fact, we will see how these scary results foreshadow the future of Artificial Intelligence and its uses in the 21st century.
If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don’t normally hear people say, “yeah, it’s easy to do, and I use these free tools.” Well, what if I told you Google provides a number of software tools to improve visitor experience, make your website convert better and raise your search engine ranking. Would you use them? In this episode of Working the Web to Win we will highlight and explore more than a dozen online software tools. Google provides these tools free for any would-be internet marketers. So, fire up another browser tab and get your mouse ready to click on some cool tools as we explore Google’s free SEO tools and apps to raise your ranking.
For more than a decade, hackers and cybercriminals have been increasingly wreaking havoc on business, government and the general public. Cybercrime has increased by a 100-fold in the last decade. Now it’s time to counterattack! But how, you ask? By what means do we have to counter this ever-growing menace? The fact is, we always could stop most hack attacks in their tracks. It’s just that people and businesses and governments try and implement what I call the least effort most gain strategy. This does not work! What does work is to implement the tools available and to then continuously upgrading your capability to stop all threats. Plus, there are new security measures available to make it much harder to breach your defenses. By implementation new and time-tested measures to thwart cybercriminals dead in their tracks, you can safeguard your digital domain. What are these new and tried and true security measures? How can a business, government, or individual protect themselves from the increasing threats of cybercrime? In this episode of Working the Web to Win, we will explore new security measures that have just been released by Google and other companies to help counter attack the hacking increases being perpetrated by cyber criminals and rogue nations. We will also provide a detail security plan that will stop most cyberattack in their tracks and provide the reader with a list of what to watch out for to further thwart hacker attacks. So, get ready to print out this article and get ready to check off your new security items as we delve into the latest in internet security methods to counter attack those who hack. For more details read the accompanying blog at: https://workingthewebtowin.blogspot.com/
Content Marketing has become a buzz word of today’s marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of content marketing like blogging, producing videos or posting to Facebook. What does it really take to be a successful content marketer? What are the principles followed and the marketing elements used to achieve success? In this episode of Working the Web to Win, we will explore four of Working the Web to Win’s primary Success principles. We will also cover seven of our main marketing processes so that you will understand and implement our successful methods. So, let’s delve into these content Marketing Tips and Best Practices as we cover Content Marketing in the 21st Century.
For mor information read the accompaning blog at: https://workingthewebtowin.blogspot.com/2017/10/content-marketing-tips-and-best.html
Millions of new products and services are launched for sale on the internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating millions of dollars in profit. What are the elements that produce mega-hit sales? How is it that many great products never achieve much success and some products of mediocre quality take off and soar to sales heights? In this episode of Working the Web to Win, we will look at four very important elements that control the life cycle of successful sales on the internet. We will explore many of the aspects of a sale that include; “Good Internet Products and Services,” "How to Get Found," "Increasing Conversion" and "Creating a Positive Image." So, take notes and share this with your friends as we delve into the Life Cycle of Successful Sales on the Internet. - For more detail, read the blog associated with the show at: https://workingthewebtowin.blogspot.com/2017/10/the-life-cycle-of-successful-sale-on.html
Today’s world is a mixture of profound opportunity and unprecedented threats. The dangers come our way because we have created the Internet, a worldwide communications network that provides instant access to people and computers. But this same wonderful tool comes with a very scary dark side. This same doorway that gives us access to a universe of information can swing both ways. It can allow cybercriminals to come into your digital house and steal all your most valuable digital possessions. It can give them access to your digital identity, your account numbers, passwords even your digital memories like photos and videos. In this episode of Working the Web to Win, we will explore how to vet companies and websites on the web to lower your risk of exposing your digital life to the ravages of cybercriminals and hackers. You will learn about websites and tools that allow you to check to see if a website or company is legitimate or a scammer waiting to sink its claws into your digital devices. So, let’s start digging into the research that shows us how to vet websites and companies online so we can avoid scams and stay safe while using the internet.
Foe more information and related links, read the accomping blog that goes with the show: https://workingthewebtowin.blogspot.com/2017/10/how-to-vet-anything-website-product.html
For years we have been writing and talking about the threat of hackers and their attacks on our institutions. Today the threat level has now evolved into an ongoing curse because the latest hack on Equifax will have long-lasting negative effects on millions of Americans for many years to come. In the past, we have written how our government has been asleep at the wheel when it comes to the threat of hack attacks. Now our personal and financial information is being exposed by hacks on companies like Equifax, who have been gathering our personal information for decades without our permission. This hack attack has compromised 143 million amercians and made us vulnerable to all kinds of fraud and financial devastation. In this episode of Working the Web to Win we will explore the hard reality of this breach. We will talk about the outlook and its consequences and we will provide direction and solutions to help mitigate this horrendous long-term threat. So tune in and tell your friends to get ready to understand the the situation that 143 million of us are now in as we dig into the Equifax Hack of 143 million americans.
For more information - read the article that goes with the show: https://workingthewebtowin.blogspot.com/2017/09/the-latest-hack-attack-equifax-breach.html
There you are glued to your TV set, computer, tablet or smartphone watching the blow by blow coverage of a natural disaster happening in your area. It doesn’t matter if it’s a hurricane, flood, earthquake, solar flares, freak storm or a combination of these events, your world has changed for the worst. However, today's disaster recovery efforts are much faster and better than just ten years ago. Today we receive disaster warning much earlier than before. News coverage is widespread and available on most digital devices; Social Media and the Internet allows us to connect and communicate with friends, family and even work as we move to recover from such devastating events. In this episode of Working the Web to Win, we will explore new technologies, online services and digital capabilities that make terrible disasters a little less terrifying and provide help and hope to the many who have been affected by such horrendous calamities. So, tune in and tell your friends to listen in and share this with families as we learn how the internet and digital tech is helping mitigate natural disasters.
To read the accompanying article visit: https://workingthewebtowin.blogspot.com/2017/09/how-internet-is-helping-people-cope.html
When it comes to using apps to promote a business, the first thing that comes to mind for most business owners is Google Adwords or Facebook. That’s because Google has 71% plus of the search traffic and Facebook has more than 2 billion users. They also have an advertiser interface that’s is relatively easy to use. A manager sitting at a bar can literally control and Adwords Express campaign or tap Boost on Facebook to advertise and after entering their credit card number, their advertising starts running. Whereas with other apps, like Yelp, you must claim your business, then you have to contact an account representative and do more labor to spend money on ads. This goes for other apps as well.
Having said that, Apps cost lots of money to create and online PPC advertising can be very expensive. That's why, in this episode we are reviewing the intoGo app, the "Official Destination App” - sponsored by Visit Jacksonville. It's great for consumers because it lets them "find fun fast" and it’s great for businesses because it matches consumers with products and services they want, close to where they are or want to be. So, tune in and tell your friends in Jacksonville to listen to today’s BTR show, as we reviews in the ins and outs of finding fun fast in Jacksonville with the intoGo app.
You can get more information by reading the accompanying article at https://workingthewebtowin.blogspot.com/2017/09/promoting-your-business-in-jax-theres.html
Selling products and services online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are struggling to find significant returns on their eCommerce investments. An article in BIG Commerce states that many retailers are struggling to capitalize on their digital sales channels. Today eCommerce competition is fierce. Whether you’re competing directly with the giant eCommerce retailers like Amazon, eBay, and Walmart, or you're struggling to get your unique new product found in the sea of online sales sites, today you must be strategic and have all your eCommerce ducks in a row. If your web pages don’t have all their T’s crossed and I’s dotted, people will simply go to your competitor and buy from them instead. In this episode of Working the Web to Win, we will cover all the important factors needed to create a successful eCommerce website. So, tune in and tand share this link with your frineds as we prepare to help make your eCommerce dream come true.
You can also read the accompying artilce by visitng our blog at: https://workingthewebtowin.blogspot.com/
With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing question to some extent, but many bloggers forget one very important aspect of blogging – that of what people want! People want to read high-quality articles that are Relevant, Timely, Useful, Focused, Educational and or Entertaining. A high-quality blog that is useful to lots of people will garner readers and subscribers. Even if you have a great distribution system, if your blog is mediocre, it will produce poor results. In this episode of Working the Web to Win, we will explore the many elements of a blog and what is needed to end up with a high-quality product that compels an audience to read, comment on and share your articles. So, start reading and taking notes as we pen – The Making of a Great Blog Post and Other Enigmas. You can also read article on this subject by visiting out blog at https://workingthewebtowin.blogspot.com/
What makes an advertisement memorable? Is it the graphic, the color schemes, or the high-priced celebrities? Is it the guarantee, the amazing claims, or clear and easy to understand call to action? Or is it something as simple as humor blended into your message? In this episode of Working the Web to Win, we will look at several elements, especially humor and how it is used to make advertisement and commercials memorable? We will explore some successful start-ups who have to make it big and take a good look at how humor is used in commercial, both past, and present. So, strap on your funny bone and get ready to be tickled pink as we explore humor as a marketing secret weapon. Also check out the related article on our blog at: https://workingthewebtowin.blogspot.com/
Everyone knows that Google is the king of search engines and that Google has dozens of internet properties and applications. But did you know that Google is also big into all kinds of hardware? Google is into creating some of the top hardware tech on the planet, and it's looking to become a dominant player in hardware tech as well as the internet. In this 3rd episode of “Can, Google be all things to all people,” Working the web to win will take a close look at Alphabets (aka Google) hardware tech, including driverless cars, Nexus tablets, Pixel smartphones, Chromecast, Chromebooks and Google home. So, open up the notes section of your browser as we take a spyglass look into Googles hardware divisions. You can also read more about this subject by check out the related blog at https://workingthewebtowin.blogspot.com/
There is no doubt that Google dominates the Internet today. However, the Internet is rapidly evolving into multiple arenas that include organic and paid search, cloud storage, and computing, video and photo storage and streaming, social media, browser, and OS connectivity and office productivity suites. These subsets of the Internet are becoming productivity and marketing arenas on their own. Google’s competitors are eager to knock Google off the top of its dominant position on the World Wide Web. The companies that control the sub arenas will directly affect our lives in many ways. Soon everyone will have to choose a camp to maximize the benefits of what the web should offer. In episode 2 of this 3-part series, we will explore Google's top offerings along with its top competitors including; Apple, Microsoft, Facebook, Amazon, and others. So, get ready for a comparative look at Google’s apps and its top contenders and their Internet applications as they slug it out to gain supremacy.
There is no doubt about Google's wide spread internet dominance. Whether it's Search, YouTube, Android OS, AdSense, Google Photos, Gmail or Chrome, the Google product line is broad and impressive. And it's not just software or internet apps; think of Google driverless cars, Chromebook, Chromecast, Smartphones, and its latest competitor for Amazon's Alexa, Google Home. This is just a small percentage of the products and services that Google has to offer. In episode one (part one of a three-episode series) of Working the Web to Win, we will be exploring the many and most prominent offerings of Alphabet (AKA Google) and how these offerings stand against their competitors. So, sharpen your pencil and start making those check lists as we take a comprehensive look at what Google has to offer our world.
Around 2010 internet marketing had reached a crossroads where what had once worked for getting found in Search had reached a tipping point. A perfect storm if you will. If you did your research, you’d know that Google had reached Search Engine dominance by partnering with Yahoo in 2000, acquiring key web properties like Blogger (2003) and YouTube (2006) and launching its AdSense platform. Google also fortified its position by acquiring many other useful web properties, tools, and add-ons. Google topped this off by winning the latest browser wars with Chrome, which finally displaced the internet Explorer after it had held the dominant position for over 14 years. Fast forward to 2017, and you have the search engine market, The social Arena, the video arena, the news arena, the blogging market, email marketing, digital press releases and much more. Today’s Search Marketing has evolved way past on-page search engine optimization. It now requires a lot of off web page work to build a brand, drive traffic, create buzz, credibility and make sales. Google has stated that you must provide the best user experience for success.. This is also true in the social arenas in blogging and any other venue on the web. In this episode of Working the Web to Win we will dissect the current state of Search Marketing, discuss it’s must-have elements, its segmented arenas and provide the reader with tips and techniques to achieve search marketing success. So, tune in and tell your friends to get into your Zen posture, and get ready to start downloading this episode as we study the Zen of Search Marketing.
In 2012 when Carl proposed that we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn’t a good idea. In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew it, our fledgling Blog Talk Radio show went from zero to hero where in four months one of our shows had 30,000 downloads in a 10 days span. Since then our blog, which is what we use as the outline for each show, has grown to more than 1,380,000-page views and the radio show has expanded to simulcasting on YouTube and Facebook. Our episodes have been downloaded several hundred thousand times since the show's inception, and we have even been able to develop a formula for producing a cost-effective show for our clients. In this episode of Working the Web to Win, we will explore how we have turned our internet broascasting marketing efforts into a traffic and rank generating machine for fun and profi. So, tune into blog talk radio and turn on your podcast recorder as we lay out the path for internet broadcasting for fun and profit.
Social media has been a God send to most people. It has allowed millions of people from around the world to connect and share ideas. It has made it possible for people to reconnect with family and lost friends from the past. It has made it possible to find missing loved ones and allowed humankind to share the blessing and calamities of our world. But like all powerful tools, Social Media is a two-edge sword. It has a very real dark side that is often ignored by the general public. This Dark side of Social Media is riddled with all manners of scams, bigotry, hatred, piracy, ography bullying, cyber traps, ID thief and much worse. In this episode of #WorkingtheWebtowin, we will explore the dark underbelly of social media to expose its dangers and to give our listeners a leg up on how to avoid the dangers of the Dark side of Social Media. So tune in and tell your friends to catch this episode of #WrokingtheWebtoWin. You can also read the accompainging blog at https://workingthewebtowin.blogspot.com/
Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990’s. This includes organic search position (aka SEO), banner ads, pay per click, directory ads and the latest foray which started around 2007, that of social media marketing and social pay per click. These advertising mediums evolve rapidly. We have devised more ways to engage in these types of advertising than I care to remember. In this episode of Working the Web to Win, we will explore four principles that are the keys to maximizing online sales. We call these principles “The Four Golden Keys.” These keys will open new marketing doors for you and your company, so tune in and turn on your friends to this weeks episode of Woking the Web to Win as we explore the four Golden Keys to online sales. You can also read the accompanying article by visiting https://workingthewebtowin.blogspot.com/
In today’s competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry. More often than not, the reason you choose a company or professional is their reputation. Trust becomes the determining factor. Think about it. Most people do their shopping with companies they trust. They buy products because those products have proven themselves to meet the consumers' standards of quality and performance. Sure, people will buy something just on price, but if that product doesn’t meet or exceed their expectations, they will never buy that product again. The same is true of professionals and the services provider industry as well. Trust trumps all other factors short of budgetary means. In this week’s Blog Talk Radio Show episode of Working the Web to Win, we will explore how addressing a business’s credibility or a professional reputation can make a significant difference in how easy they close business. We will look at eight often overlooked elements of their reputation that can sway a prospect towards or away from your product or services, without you even realizing it. So tune in and share this link with your friends so that they can learn the eight secrets to building a great online reputation.
More more details, read the article on our blog called Eight Marketing Secrets for Filling the Credibility Gap.
When the economy is booming marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your marketing money when every customer is researching the internet 19 ways from Sunday even while shopping in your store? How do you determine where and how much to spend on marketing when no one seems to be buying? In this episode of Working the Web to Win we will explore answers to these questions and provide the listener a system to follow to maximize their marketing invest return by choosing the best marketing channels for their available budget.
Visit our blog to read the accomping article that goes with this show at; https://workingthewebtowin.blogspot.com/
Every year since 2011, we have been writing about the tremendous threat that internet hacking poses. The number of hacks has continuously gone up every year since then. The financial cost has skyrocketed, and the number of lives this menace affects is mind boggling. In this episode of Working the Web to Win, we will cover how this threat exploits your digital life, we will explore new ways to protect yourself, and we will provide a checklist of items that must be deployed to stop these hack attacks in their tracks.
For more details read: Does Ransomware Make you Want to Cry? on our blog.
I know that most of us value time and money the most, (I’m excluding love and our survival needs for food, water and air because they are subjects for another story). Many value money because it is a universal means of exchanging goods and services. But, there is one thing that everyone values more than anything else, and that is time. Time can only be spent once. This brings me to my point. Today’s broadcast TV market is shrinking, not because people are addicted to their digital devices. They are switching to watching their digital devices because it saves them time. It also provides them a better way to control and allocate their time and money. It puts them in charge of what, when and how they watch TV! In this episode of Working the Web to Win, we will explore why, when and how to cut the cable and satellite TV cord so that you can watch TV anytime you want, (and save some money along the way). So, put down your remote and get your scissors out so that you too can cut the cord and watch digital TV on your own terms. Read the related article here: https://workingthewebtowin.blogspot.com/2017/05/is-its-time-to-cut-cord-on-cable-and.html
Have you ever wanted to know how you expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to educate the crowd and obtain leads and new customers. Well, what if you could do that same thing without any drive time, gasoline cost or having to setup in an unfamiliar room? Well there is, it’s providing your presentation online. In this episode of Working the Web to Win we will cover the basics needed for any good presentation, then explore many of the best online presentations tools, plus provide some useful ideas to make those presentation work overtime for you.
You can also read the supporting article on: https://workingthewebtowin.blogspot.com/
Several years ago, a friend asked me, ‘how do you know who to follow,” after I told him that I was engaged in social media development and marketing. The questions he asked was a good one because, at that time, most of what I was doing in the social media arena was new to everyone. In fact, we were in an era of discovery, testing untried techniques and methods. I quickly realized how similar social media development was to word of mouth networking, so it dawned on me to apply word of mouth marketing principles to the new social media phenomena. This application proved to be fruitful, but it did not address the need for rules for who to connect with and who to avoid. If you're engaged in social media development, you have to connect with people. Social media means following and unfollowing people, groups and businesses. This happens on Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, and when you blog (whether it’s on WordPress, Blogger, Tumblr or another platform). In this episode of Working the Web to Win, we will explore why we need to use social media to connect with others, who we need to be following, (making connections) and who we need to avoid (undesirables). So tune in and turn on your friends to this weeks live show were we take a deep dive into who to follow and why, along with how to avoid following those pesky undesirables.
Over the last 7 years I have been writing and talking about the latest trend in online marketing and advertising. Many things have happened and changes are as constant as change itself. What doesn’t seem to change is that the Fact that major Marketing players keep trying to stack the deck of profits in their favor without regard for the return on investment that they are providing businesses for their marketing dollars. Recently, Google made lots of negative headlines because they were serving up ads on inappropriate YouTube channels for some of their biggest corporate clients. It’s easy to understand the big sensational headlines when a larger corporation pulls millions in ad money from the likes of Google or Facebook. However, little is said when millions of small company’s websites take it on the chin because Google changes its search algorithm or Facebook policy flip flops canceling ads running during mid campaigns. If you consider how these advertising giants wield absolute control over how business is advertised, you quickly start to realize that you must have a plan B in place if you want to succeed. In this episode of Working the Web to win, we will explore the current state of online advertising. We will ask the question, “how business can protect themselves from the profit whims these mega advertising giants wield?” We will provide the step needed to make sure you have a good plan B in place so that you will get your money’s worth.
A couple of years ago I was asked by the Clay County Chamber to put together a panel of social media experts so that we could put on a Clay Chamber University program to help its members better understand and utilize social networking. The panel had five members who contributed Topics, questions and answer to be used during the program. A moderator would bring up the questions and each panelist would then elaborate with their perspective and answer. Members of the audience could also ask questions and receive answers directly from the panel. The program was a huge success and it prompted me to later write my hit article called; Social Media Tips, Tricks and Best Practices from the Pros. This article remains very popular and can be very useful for anyone trying to maximize their return on social media marketing. In this article, I will be expanding my coverage and focus to help non-profits maximize their return. So get ready to share these tips tricks and best practices with your favorite charity and non-profit organizations as we explore how non-profits can get the most out of social media marketing.
They say that the only sure thing in life is death and taxes. Well ‘m here to add a new one to this list, tax time scams! Every year starting around January the scam artist ratchet up their scam machines and start grilling the elderly, desperate and greedy who are naive enough to believe what these scam artists are selling. Every year they seem to get better at their schemes so this year I thought I would give our readers a heads up on the latest and scariest Tax and IRS scams being perpetrated on the US population. In this episode of Working the Web to Win we will explore the latest IRS and Tax Scams hitting the US and talk about what we can do to avoid them. So, sharpen your pencils tax preparers and learn about latest Tax and IRS scams are lurking on the World Wide Web. Also visit our blog to read the accomping article at: https://workingthewebtowin.blogspot.com/2017/04/the-latest-tax-new-irs-scam-attacking-us.html
Most people are aware that social media share, comments, and rating have the biggest impact on the reputation of products and services provides by businesses today. I also believe that most of us would agree that word of mouth is the most valuable form of advertising, right? Well, what if you could maximize your social media word of mouth by systematically engaging in a word of mouth marketing by using the tools that social media provide. What do you think would happen to your sales, reputation and the growth of your business? In this episode or Working the Web to Win we will explore how to use social media tools and techniques to maximize your positive word of mouth and grow your business. We will answer the questions of why this is important, how you go about building trust and credibility and how to use this social equity to get more sales. So, get ready and fire up your Facebook, Twitter and LinkedIn engines as we explore the many ways to maximize word of mouth in social media. You can also learn more by visit our blog and read the accomping article
Self-proclaimed expert bloggersand social media pundits all talk about the ideal length of a post. Whether it’s a blog or a tweet, on Facebook or another social net, every so-called expert has an opinion on what the ideal length of a social post should be. Well, I am here to tell you that most of these pundits are full of themselves. The reality is that the internet is an evolving medium. People’s tastes, tolerance, timing, and needs are evolving as the world itself evolves. In this episode of Working the Web to Win, we will explore the ideal ranges of social posts, including blogs, videos, podcasts and of course social media post. So, grab your pencil and get ready to take notes as I share the secret code of ideal social posts. You can also read the article that goes with the show at; https://workingthewebtowin.blogspot.com/2017/03/what-is-ideal-length-of-social-post.html
We are now more than a decade into the 21st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buy exposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21st-century opportunity.
Google is the dominate player in the SEARCH arena! It controls 70 to 80 percent of all search that take place. But did you know that most of the search users don’t use 90% of the capabilities of Google Search? What would it mean to you and your business if you could improve the efficiency of your search by 10 to 50%? What if you could execute a search effortlessly for all kinds of useful and necessary question. You know what I mean? The kind of questions that pop into your head, but you don’t execute them because you don’t find what you’re usually looking for? Well, in this episode of Working the Web to Win we will dig deeper in the Google Searches functions, its tools and many of its not so well known capabilities so that you can quickly make your search and get what you want.
Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this. An advertising sales rep will pitch them on some marketing, and if they like what they hear, they make the buy. Often the sales rep will be armed with some statistics that have little relevance to the business’ target market. But in most cases, the small business owner doesn’t fully understand what the sales rep is telling them. And to avoid looking uneducated, they avoid asking the hard questions. To make matters worse, most small businesses don’t know what their target market is, what their unique strengths are, what their weakness are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and more as we tackle the all so common problem of Shoot, Ready, Aim. So tune in and tell your friends to share this episode with all those entrepenuers wanting to get their moneys worth from their marketing.
You can als read the accomping article by visiting our blog at: http://workingthewebtowin.blogspot.com/
In the past, we have done show on Facebook and I have written other articles that provide more than a dozen ways to grow your Facebook Fan Base. This episode will focus on the easiest way to grow your fan base. If you're new to Facebook or have been using it for a while, but have yet to delve into its rules and multitude of function, then you’re starting off by listing to the right show. On the other hand, if you have been doing your homework, but are still not getting the kind of result you want then you're still in the right place. This episode is geared to those gorilla and newbie marketers who just want something simple and cost-effective tips so that they too can compete in this huge social media arena. So, get ready and to tune and turn your marketing meter to full speed ahead for this weeks Working theWeb to Win's episode where you will learn a dozen easy to use ways to grow your Facebook Fan base.
There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, theInternet has forced conventional analog media, once considered the foundational platforms for advertising, to adapt and join the internet or die. Today the internet is the space that marketers need to make their advertising work. But the choices are many, and the landscape is filled with tricks, scams and large advertising players who are constantly changing the game. So as a business owner, who do you trust, how do you make the right choices and most importantly, how do you know if you’re getting a good return for your marketing dollar? Well, this episode of Working the Web to Win will delve deep into Marketing In Cyberspace to help business owners make sense of the Working the Web Universe.
If you would like to read the accompanying article, visit our blog at: http://workingthewebtowin.blogspot.com/2017/02/the-guide-to-working-web-universe.html
It is a relatively rare occasion when a giant company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the dynamics of mega giant’s domination of different areas of the internet. More importantly, this will usher in a lot of changes that the current subscribership of LinkedIn will have to absorb and adapt to. In this episode, on Working the Web to Win, I will cover the major changes in the newly redesigned LinkedIn interface, discussing where features have moved, along with comparing free verses premium versions. And lastly, I will cover what has not changed, that is, the things you do to make LinkedIn work for you. The principle fundamentals that allow you to leverage LinkedIn to grow your business.
The Internet is an amazing and wonderful tool. You can access an unbelievable amount of useful information. However, at the same time, it is a perilous, deceptive minefield fraught with traps, lies, fraud and all manner of criminal activity. As a professional in the digital marketing arena, I have a particular distaste for SEO scams. Search Engines are the heart of the internet. We use them to constantly filter and find all the things we desire. Unfortunately, the internet is also like the wild wild west in that it can be a lawless place where just about anything goes. In this episode of Working the Web to Win, I will tackle various page ranking scams and provide useful information that will help the listner understand the big picture so they can avoid these and other scams. By listing, you will learn about other options and make wise internet marketing and search engine usage decisions. So, tune in and turn on this weeks episode as we explore the scams and options that make up page one ranking and other search enigmas.
Luna will be in sharp focus this year as the US experiences a total eclipse and 5 teams try to land on the Moon. On August 21, citizens in the US from California to the Carolinas will be able to see a total solar eclipse for the first time since 1979. If that isn't cause enough for full Moon madness, five international teams will also be trying to fly to the Moon this year in an attempt to claim the Google Lunar X Prize worth $20 million. Of course, it could cost nearly that much to try to build and fly a robotic rover to the Moon. Worse is the December 31, 2017 deadline set by Google to claim the prize. So, it's anybody's guess whether any of these modern day lunatics will succeed.
Will VR technology change the face of computing, or will it be a here today, and gone tomorrow as a fad? The technology while not new, has made a big play in the last couple of years, with a lot of major players bringing out gear and apps that can turn your smartphone into a 3D environment where anything goes. Want to jump out of a perfectly good airplane without risk? There's an app for that. Want to visit strange places and foreign shores, Google Earth has gone VR? While VR technology is not exactly perfected, which can cause some users to become nauseous when wearing VR goggles, the future of VR is not simply one set to wow the crowd. There are a number of researchers and engineers who think that in the near future, VR will be the go to tech for designing everything from buildings and aircraft, to designer genes and surgery.
Every year, millions of businesses set their sights on their biggest achievements for the upcoming year, but only a few actually achieve their goals. Why is this? Why do some companies succeed at a very high level while others languish and struggle to make ends meet? Is it luck? Is it the grace of God? Or can all of it be attributed to research, planning, goal setting and maintaining focus on their goals. In this episode of Working the Web to Win, we will explore why and how companies succeed at meeting their business goals. We will look at what needs to be done to achieve a high level of success, and we will lay it out so that any business who wants to succeed can do it, so let’s get started. So tune in and set your dial to this week's Working the Web to Win as we explore - How to Keep your new years Business Resolution in the 21st Century.
To read more on this subject visit our blog and read the accompanying article. http://workingthewebtowin.blogspot.com/2017/01/how-to-keep-your-new-years-business.html
Police in Bentonville, Arkansas are turning to Amazon to help prosecute a suspected murderer. Their witness is not who you might think. In fact, it's not a who at all. James Andrew Bates was charged with first-degree murder after a man named Victor Collins was found dead in Bates’ hot tub in November 2015. As part of their investigation, the police seized his Amazon Echo, from which they extracted data. While the police are not divulging exactly what data was recovered, it is possible that they included audio recordings from the device. Since many homes have "smart devices" such as smart TVs, web-enabled video devices, and AI-equipped appliances, will this case establish a precedent that opens the floodgates to other uses of technology that can be turned into witnesses for the prosecution?
2016 is proving to be a seminal year for many in the USA. Our blog reached a million page views, a huge milestone for us. We have seen a sea change in what can happen during an election campaign. We have evolved as a people and as a nation. We, as a company, love writing evergreen articles (ones based on principles) where our readers keep coming back for more. Your readership provides a vote on what types of articles we write. Our taste for all things Internet are changing, the hacker community is relentless in their pursuit of our information and money, the social media giants continue to experiment with their officering’s as we the consumer try to keep a handle on how to use their platforms. Our technological world keeps evolving before our eyes and our articles will continue to help keep you informed. In this week’s episode of Working the Web to Win, we will look back at 2016, covering our best and most read articles and listened to shows. We will do this in a way that will give the reader an insight into our marketing method, some of the ways we measure success and a way to look at blogging that produces great results. So, read
Having been a science major in college, I like to think that the world has order. It follows a set of rules that work within a set of parameters. In physics, we have Laws (some of which you may have heard of). For example; the First Law of Thermodynamic’s which basically states that - An object at rest stays at rest and an object in motion stays in motion with the same speed and the same direction unless acted upon by an unbalanced force. And the Third Law of Thermodynamics. It states that for every action, there is an equal and opposite reaction. I will also look at the Law of Entropy as I believe it is relevant and is easily understood. This article shows how the Laws of Physics can viewed as part of the Social Dynamic Laws of Marketing. No, this show is not a science lesson - it's will reflect how things work in marketing – especially the laws that pertain to getting started, being consistent and creating impact. So tune in and turn on to this weeks WorkingtheWebtoWin and learn how the laws of physics relate to marketing.
Every year I write my prediction article because it's a fun and useful thing to do. It forces me to do some serious research and to take a hard look at what may happen in the near future. I take prognosticating seriously even though I know my prognosticating is only is as good as my research and instinct. Having said that, I have been right 97% of the times in the last 6 years I am sure this year will not be any different. So tighten your seatbelt and get ready for a wild ride as I predict the coming year's crazy internet happening so that you will be ready for what's coming at you.
The holidays are here! It’s almost Christmas. Your shopping for your loved ones, scoping out all the deals when you get an email from your favorite store for an incredible deal. All you have to do is log in and claim your special and win Christmas. Or is it? Every year at this time cyber criminal ramp up and sharpen their social engineering hacker techniques to capture your user names and password, to gain access to your digital devices and secure the claim to your financial data. This year, it's time to shop on a smarter level and in this episode of Working the Web to Win we will show you more than a dozen ways to protect your data and shopping experience this holiday. Don’t let the black hat hackers get in your Christmas stockings.
If you could find a tool that would increase your efficiency for work, add more to your play time and just make your life better. No, it’s not your smartphone, (although you have an app for one), it's a calendar. The magic of the calendar has transformed human civilization from unorganized tribes to a civilization that builds city and nations. In this episode of Working the Web to Win, we will explore how calendars have allowed humankind to organize itself into a civilization of 8 billion souls. We will explore how a calendar can help you organize and communicate better in business and your personal life. We will look at some of the best cloud-based products and provide tips on how to make the most your calendar. So tune in and turn on this week's episode of Working the Web to Win and learn how to maximize your life with a cloud-based calendar.
To read the accompanying article that goes with this show visit http://workingthewebtowin.blogspot.com/
While the Internet seems to grow at the speed of light, so to do online turkeys. In this episode of Working the Web to Win, we will explore the top-10 also rans of the Internet world. Those online ideas that died either because they were ahead of their time, or because they were so fundamentally flawed that they were stillborn will be revealed in all their gory detail. We will also take a look at the entrepreneurs (some of them quite well known) who gave birth to these online turkeys. Then we will serve them up just in time for Turkey Day. Gobble, gobble!
Have you ever wonder what makes the perfect entrepreneur? Is it knowledge? Technical skill? Connections? The ability to communicate or motivate? Just what is it that makes great entrepreneurs great? In my opinion, it not just one thing, it’s a whole host of attributes that make great entrepreneurs great. One attribute, in particular, that oversees, all other is a desire for self-improvement. In this episode of Working the Web to Win, we will explore the many attributes that make great entrepreneurs great. So tune in and turn on this week's episode of Working the Web to Win as we explore the Attributes of Great Entrepreneurs so that we can aspire to learn,implement and enjoy the benefits of successful entrepreneurship.
Technically a brand is two different things. First It is a mark of ownership. Like in the cowboy days when they branded a steer with a mark to prove the cattle was theirs. Second, it is a reputation of the owner or business entity. Large companies with long standings and well-entrenched reputations have brands! Small unestablished or only local companies have logos and local reputations. In other words, the symbol (i.e. the Logo or brand) comes to represent the owner or business over time. Locally, however, their logo doesn’t represent the owners or the businesses name, it’s the owner’s or businesses reputation. In the cowboy days, it was the owner's name of the cattle. In this episode of Working the Web to Win, we will explore in the ins and outs of branding. We will answer how you can really brand your business, how to get customers to spread your brand, what effect changes to logos have when you should make a logo change and other important questions that surround branding in general. So tune in and turn on to this weeks episode or of Working the Web to Win as we explore, Branding your company, the Good, the Bad and the Ugly.
If you want to read more on this subject visit our blog at http://workingthewebtowin.blogspot.com/
If you think that household robots are a thing of the future, think again. Robots are starting to poke their automated heads up everywhere. Where as little as 2 years ago, the only personal robots were those that swept up after you, the next generation of bots are being primed to do everything from entertaining your children to performing surgery. More importantly, the rise of artificial intelligence means that before you know it you could be competing with bots for jobs. If you don't know your bot from a hole in the ground, tune into this episode of Working the Web to Win as we part the curtain to show you what's what with bots..
Ok, so it’s midnight and hopefully, you're asleep and all your data is safe and sound all over the internet, what? Is your data really backed up? Is your security strong enough to stop hackers? Do you have the capabilities to restore any lost or stolen data? If you’re asking the question - Why have a backup at all, isn’t safe on the cloud? Then I have three words for you - Data Breach, Ransomware, and ID Thief! Ok, so that's five words! But the fact remains, most internet users have more vulnerabilities today than ever before! So if you want to find out how to better protect yourself and your company data, tune in and turn on to this week’s episode of Working the Web to Win where we will explore “how to protect your data in the 21st century.
If you want to read the accompanying article visit us at http://workingthewebtowin.blogspot.com/
Touch marketing used to be the sole domain of junk mail marketers. Then email became the dominant form of touch marketing. In 2010 our digital world shifted again with the emergence of social media. Today, Touch Marketing can be implemented in a variety of ways. Best of all, a marketer can gain synergy by maintaining a unified brand and implementing coordinated campaigns via their Blogging, Social Media and Email Newsletter touch marketing elements. Don't get me wrong, mail and email still work, but they are one-sided conversations with minimal engagement. Engagement is the key! Blogging and social posts are where the real touch marketing battles are being won. So, if you’re ready to learn how to coordinate these marketing elements to maximize your return on investment, stay tune and discover why touch marketing in the 21st Century is the key to building customer trust and closing more deals in today’s competitive marketplace.
If you would like to read the accompanying article visit our blog at: http://workingthewebtowin.blogspot.com/2016/10/the-evolution-of-touch-marketing-in.html
I am often asked, how can you guarantee marketing success, when few if anyone else in your business can’t (or won’t)? I answer with a resounding three! We understand that marketing success is built in three phases. Creating and planning the message, testing the message and optimizing for profits. Most novice marketers will only implement one or two of the phases, which is why most fail or only have partial success. If a company wants the maximum return on their marketing dollars, they need to implement all three phases in order to achieve success. The only other way to obtain success is by luck or the grace of God. So if you want to learn how to maximize your return from your marketing, stay tuned and turn on this week’s episode of Working the Web to Win and learn how to achieve Guaranteed Marketing Success.
To read the accompanying article, click here: http://workingthewebtowin.blogspot.com/
YouTube has been the big dog in the online video world for over 10 years now. Viemo is still out there and has a loyal following however Facebook is making a big push to get market share while others are scrambling to get a piece of the action. To make matters even more interesting Google has made major changes to its Hangout platform and is totally revamping its video stream process - which may leave a crack in its armor of undisputed king of the online video world. So if you want to learn all the latest changes in video marketing, turn on and stay tuned to this week's Working the Web to Win and learn all about "The Changing Faces of Online Video Marketing".
Online media from CNN to the UK’s Telegraph have reported that there are more than 170 million fake Facebook accounts. In fact, if you do a search for Fake Facebook profiles you will find almost 5 million references come up from your search. So there are fake accounts in all social networks, what’s the harm in that? Well, it could be some fun just playing out a fantasy, a rebuffed ex-lover looking to damage your reputation or worse a criminal enterprise stealing your identity and phishing for more victims. In this episode of Working the Web to Win, we will provide an in-depth look at Fake Facebook accounts, including my own brush with a faker trying to steal my identity. So if you’re ready to learn the truth about fake Facebook accounts and to arm yourself with ways to stop it from happening to you, stay tune and learn about, what can happen to you if your not careful, what to look for and what you can do to prevent from being Faked out on Facebook.
If you would like to read the companion article to this show visit, our blog at http://workingthewebtowin.blogspot.com/
Most businesses treat their blog like a stepchild, when actually if can be their best marketing tool. Face it, once your website is created it more or less just lies there. It doesn't keep prospects and clients up to date on the things that make your company tick. Blogging can do all this and more. In fact, for many businesses blogging can do it ALL. That's right, you don't need a website to be in the game anymore. A blog can do everything your website can do, incuding sell. Better yet, a blog isn't under the thumb of the search engines, since blogs derive their traffic through the social nets. So if you are looknig to rev up your web presence, tune in this week when we show you how blogging can turbocharge your digital identity.
Ever wonder why all the media outlets ask you to follow them on Facebook? Are you curious about how useful Facebook is as a marketing tool? Are you wondering why you only have 115 fans after a full year’s worth of work? What happened? Are you providing the wrong content? Are you using the wrong posting schedule? Are you engaging your audience in a useful way? In this episode of Working the Web to Win we will explore how to maximize the return on your Facebook marketing efforts. So tune in and get ready to make your Facebook Fan page help grow your business.
Ever asked yourself the question what does SEO actually mean? Does it mean the same thing it meant 5 or 10 years ago? These are questions we are asked regularly. The answers to these questions are rather straightforward, however. Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear alone will almost certainly guarantee failure. In this episode of Working the web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefits. So read on and get ready receive the secrets of SEO marketing as it's carried out in the 21st Century.
Anything that Google touches has significance to it. Even if it's just because they can spend an ungodly amount on anything they have an interest in. It's not only that - Google has a very futuristic long view of things. When they purchase YouTube for an unheard of amount of money - a lot of people said they were crazy. Boy were they wrong. Google announced creation Google Glass in 2012 as a prototype and then a released a limited edition of the actual product in 2013 call the Glass Explorer (for the tidy sum of 1500 big ones). This, like many google launches caused and uproar both positive and negative. The product even gave us new words like "glasshole" for people who recorded your video you without permission and expanded the definition of what wearable computing could be. Today Glass-like eyewear is much more widespread and contrary to the beliefs of many Glass Explore did not go aways. In fact, Google signed agreements with many eyewear manufacturers to take the Glass Explorer to new levels. In this episode of Working the Web to Win, we will explore Google Glass and where it has taken us over the last three years and we predict where it will go from here. So tune in and hold onto your glasses as we tackle Google Glass.
Let’s be honest, blogging is work. It takes time to create worthwhile content for a blog. A good blogpost can easily take four hours, or more to create. The time required depends on variables including the length of the post and the research required. In today’s frenetic workplaces, with information coming at people from every direction, time is a precious commodity which can be difficult to find. This has led some would-be bloggers to try to take a shortcut via technology. I am talking about autoblogging. So if you want to know the payoff and pitfalls to this latest use of technology, tune into this episode of Working the Web to Win.
You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained”. The reality is, the only time that the “least effort could produce the most gained is if more effort was misplaced. There are hundreds of these phrases - for example; clearly misunderstood, act naturally, seriously funny, definite maybe and many more. Not all the statements in this category are necessarily moronic. My favorite sayings come from a much-beloved character who played baseball for the Yankees as well as managing the Yankees and the Mets. His name is Yogi Berra, and many of the sayings that came out of his mouth were just as profound as they were oxymoronic. I often think about some of his sayings when people ask me a question about their marketing strategies. In this episode of Working the Web to Win, we are am going to use a number of Yogi’s quotes to make important points regarding how business people often go astray when making their marketing plans. So tune in and hold that dial while we take a look at my favorite Yogi-isms and how I see them relating to marketing strategy. For more details and the associated article for this show, check out: http://workingthewebtowin.blogspot.com/2016/08/what-yogi-isms-can-teach-you-about.html
No TV series or motion picture has captured the imagination of the world like Star Trek. Yes, many love this program's biggest rival Star Wars, but it was Star Trek that launched our imagination straight into the future. With the launch of the new movie series and the debut of Star Trek Beyond, we thought it would be worthwhile reviewing many of the inventions that have sprung to life based on the Star Trek phenomena. A new and exciting era has been given birth by this series, so tune in and turn on, and prepare yourself to go Beyond the normal confines of our science as we explore Star Trek Teck in the 21st century.
Begun in 776 BC in honor of Zeus, the Olympics Games were a competition held every four years that tested an athlete’s ability to run, jump and throw. While there were fewer events in the ancient games than there are today, one thing remained the same until quite recently: every competition was decided on the native abilities that the athletes possessed. However, recent developments in technology have changed that basic tenet forever, as athletes and their sponsoring nations use science to give their team the competitive edge. On top of that, the internet has altered the way we learn about, watch , and follow our favorite athletes. Now add the Internet of Thing and we have entered into a brave new world for the 21 Century Olympics. So Tune in and Turn on to this week's episode of Working the Web to Win and explore with us the 21st Century Olympics.
Anyone engaged in content marketing today, needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and ends need to be taken care of on a regular basis. You can think of the odds and ends of content marketing as the tenets, or principles you follow to make sure you're providing not only the best content, but content that is found, followed, and forwarded to others looking for the same. In this episode of Working the Web to Win we will explore a 16 point check list that needs to be addressed and managed so that your content is at its best and has the greatest reach for the time that you invest. So tune in and turn on to this weeks episode to learn and use the Top 16 To Do List Tasks, that every content marketer needs to complete to reach maximum success of their content marketing.
Cybercrime has jumped off the big screen of Hollywood and onto the small screen of business computer users from coast to coast. Unlike the Hollywood blockbusters, in most cases the hero doesn’t arrive in the nick of time to save the day. Given the international nature of cybercrime, even the FBI is all but helpless to put a stop to this growing scourge, no matter how big the headlines produced by data breaches get. In recent years, high-profile cyberattacks on companies such as Target, Home Depot, Sony and Sears have alerted the public to the growing threat of cybercrime. Criminals are endlessly creative when it comes to monetizing breaches. They exploit easily guessed or re-used passwords, lost or stolen laptops and human error. More and more, they trick people into giving them access to their machines, followed by a demand for money. Hackers sometimes breach a computer and send fraudulent emails directing others—in the name of the breached victim—to pay them a ransom. More often, they sell the purloined financial information to the highest bidder. Who loses? Not the banks but rather companies with minimal internal controls and weak security protocols. Many business owners are still operating under a false sense of cyber security. Businesses have to ask themselves “what cyber exposures exist for me?”
If you think George Orwell’s novel “1984” was farfetched, think again. Everything from Doublespeak to the Thought Police is alive and well in our every more wired world. Big Brother is being employed by everybody from the government to big business and cybercriminals worldwide. Everything from many intersections, to some homes and every shopping mall in the world sports video cameras. More than 1 million camera-toting drones currently fly the friendly skies. What’s even more alarming is that our homes and businesses are rapidly becoming listening posts bristling with bugging devices galore that we have invited to share our space. In this week's episode, we will take a look at where this technology is headed, as well as what it means to the land of the free.
We speak to lots of Entrepreneurs and startup organizations and invariably many have the same miss conception about what successful companies do when starting a new venture. Many of these companies come to us with ideas that have a good starting point, but are not fully fledged out. Often these entrepreneurs haven't taken the time to work through their ideas. More importantly, they have not bounced their ideas off of a seasoned professional who could give them advice that is not based on selling them a final product or service. Most newbies try and get their advice via "free consultation" from vendors who are there to sell them something (like marketing). In this week’s episode of Working the Web to Win we will explore seven common marketing mistakes many entrepreneurs make when starting a new venture or launching a new product. The episode will provide clear examples and solutions so the listener will be armed with knowledge to avoid these common mistakes. So tune in and turn on to this week’s episode and avoid the 7 common mistakes that entrepreneurs make.
Facebook gets caught filtering conservative blogs and news items from their timeline. Google is now caught skewing and filtering political search in an attempt to favor Hillary Clinton. When you Google something, you expect Google to provide you the best results based on your intended search criteria. After all, they have publicly stated that this is their goal! However, that's just not happening. When you post something on Facebook, you want your friends, family and co-workers to see the post. You don't expect Facebook to decide who gets to see and share your post. Yet Facebook has decided that we can't make decisions for ourselves. Your Facebook timeline is not yours to control. Your posts aren’t being displayed according to your wishes. That's just not happening! These companies are deciding what you, your friends, family and coworkers are allowed to see! To make matters worse, it's very hard to part the curtains on these big companies, but there is proof that they are lying, cheating and trying to deceive us. More importantly, they are saying that they know what we want to say, what we want to see, what's best for our country and they are definitely trying to influence the election in a very deceptive way. In this episode or Working the Web to Win, we will delve into the deceptive ways that Internet Giants Google and Facebook are manipulating the public as if we were puppets on their strings. So tune in and turn on to this week's episode of Working the Web to Win and learn how Google and Facebook now control the Horizontal and Vertical of your Internet Life.
There seem to be apps for nearly everything these days. In 2015, there were over 1.6 million apps available for Android and over 1.5 million available for iPhone. Over 1000 apps are submitted every day to the Apple’s App Store. In all likelihood, apps are being created for Android at the same rate or faster. Welcome to the Planet of the Apps. On this Episode we will talk about the good, the bad and the funny apps that seem so popping up like weeds. We will also tell you what you need to know inn order to safely satissfy your insatiable app-etite.
Google is gaga about artificial intelligence. So much so that their search engine is powered by it. More importantly, Google has been experimenting with AI to see if machines can make art. It all started when the world's most popular search engine tried to teach a machine to understand images. An early version of Google's RankBrain AI was tasked with trying to make sense of the images it encountered. Hoping to find a workaround for one of the search engine’s biggest lapses, which makes search engine spiders blind to images and videos, the attempt resulted in hilarity when Google’s creation began to morph images as it tried to make sense of queries posed about them, becoming a kind of PC Picasso. Instead of throwing in the towel, Google's research team became enthralled with the idea of machine artistry. Their latest development, named Project Magenta, is attempting to teach a machine to play the piano.
Digital publishing has changed the face of literature. Now anybody can become a published author at the click of a mouse. More importantly, eBooks are a Great Way to Promote You and Your Business. Writing and promoting eBooks online is easier than ever. On this episode of Working the Web to Win, we will show you the tricks of the ePublishing trade that can help you gain authority, improve your image and help you grow your business. If you have written a book or have an idea for a book, this is the episode for you.
Our world is an ever widening set of connections, growing in complexity and diversity every day. With each new type of connection, comes the potential for hacking abuse. With each new type of counter surveillance comes the potential for abuse from government and criminals as well. Most the technology we have invented sprang from an idea of how to make things easier, more friendly more useful to the average internet user. This approach often neglects the necessary safeguards needed to protect unsophisticated user from very intelligent and sophisticated criminals bent on taking advantage of the loop holes in technology that has been rushed to market. In this episode of Working the Web to Win, we will cover that current state of US internet privacy and security, so that you, an informed consumer, will be prepared for the onslaught that is coming. So tune in and turn on and learn how to protect yourself in the current era of insecurity.
If you are seeking employment in today's competitive marketing, you're looking for every edge you can get, to beat the competition. Social media can be that edge. When used in a systematic and focused way, social media can provide you with a multitude of job seeking avenues and connections that you could not achieve, using just your feet, friends and a telephone. In this episode of Working the Web to Win, we will explore how any would be job seeker can gain worthwhile employment, start their career and join today's workforce in a job that they want, with the potential they seek. So tune in and turn on and learn how to use social media in the war to win gainful employment.
Every year there are tremendous advancements in science and medicine. One arena that is taking off like a rocket to the moon is Telemedicine. Just a couple of years ago Telemedicine was often referred to as a novel idea that wasn’t quite practical. Well babe, all that has changed. Today Doctors and insurance companies are starting to embrace Telemedicine, partially because of because of the rising cost of healthcare and partially because it is practical to really to it. In this article about Telemedicine, we will explore just how quickly doctors are adding this tool to their medicine chest and how it will affect you the consumer of modern day medicine. So read on and learn from this week’s Working the Web to win as we explore - Telemedicine: Is There a Doctor in your Browser?
These days almost anyone can make a video and put it on YouTube or Facebook. Millions and millions of videos are being produced, posted, and shared. Here are a couple of wild Youtube Stats. YouTube has over a billion users — almost one-third of all people on the Internet — and people watch hundreds of millions of hours on YouTube and generate billions of views.YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.Growth in viewing time on YouTube has accelerated and is up at least 50% year over year for three straight years. Lots of videos go viral every day. A viral video can launch a companies product into stardom, it can also make or break a companies name and reputation. If you want to learn which elements make for creating a viral video, this is the show for you. So strap on you headphones and fireup your smart phone for this weeks episode of Working the Web to Win, where you will learn how to create viral videos with your very own - Lights! Webcam and YouTube Action!
For more background information read the blog post - Lights! Webcam! YouTube action!: http://workingthewebtowin.blogspot.com/2016/04/lights-webcam-youtube-action.html
Yes - Google Gone Ga Ga - Again!
Every year Google, spins their secrete algorithm roulette wheel to see what they want to emphasize. This year is no difference. Now Google is changing the game in a big way. Google is making core changes to how they search page looks, feels and list SERP’s (search engine results pages). They have change how many paid ad are listed and, where they are listed. On top of that they have also changed how many organic listings show up. Plus, there are many backend changes that are not visible to the naked eye that directly affect ranking. So, if you want to know what these Google Algorithm changes have in stored for you, tune in and turn on to this week’s episode of Working the Web to Win where we help you stay in Googles game of, Algorithm Musical Chairs.
You know that giant corporations make mistakes. Sometimes by accident. Sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week’s article will delve into recent real world examples of giant companies stepping on our toes. We will be naming names and telling it like it is. We will look and some of the big players who are well known Like Google, Microsoft, Facebook and Twitter (plus a few lesser known companies) who have caused us lots of annexed and frustrations. So tune in and turn on to this weeks episode of Working the Web to Win and learn which giant corporation stomp on us often with out a care as we explore Why Giant Companies Step on consumers - Part2: Where Naming Names.
Ever wonder why big companies make crazy marketing moves that really piss off their target market? Why do they act like giants walking through a garden accidently stepping on ants (the consumers) when they know their target market lives there in the first place? Today’s episode is all about how giant companies can’t seem to leave well enough alone when It comes to supporting products and services that work. It also talks about what big companies should be doing to avoid these mistakes and how they can make customer happy, loyal and raving fans. So tune in and turn on to this week’s episode of Working the Web to Win and learn why the giant companies step on consumers. To read the supporting article for this show - visit http://www.workingthewebtowin.blogspot.com
The Crypto virus is totally unlike anything you have encountered in the past. Unlike other forms of malware that can disrupt your web browsing, slow your machine to a crawl or pop up a seemingly endless stream of annoying ads, this bug ratchets your angst up several levels. That's because not only can Crypto encrypt your hard drive and demand a ransom, but It can also infect any other device or peripheral connected to it, including the cloud. This is the same virus that so thoroughly infected the servers of a local police department in Georgia, that when the cops asked the FBI what to do, the feds told them to pay the ransom. Before your world gets turned upside down and your computers held hostage, watch this episode of Working the Web to Win where we will show you how to beef up your immunity to the nastiest bug in Cyberspace. To read the article that goes with this show, visit Working the Web to Win blog at: http://workingthewebtowin.blogspot.com/2016/03/the-crypto-crunch-ransomware-gone-amuck.html
Just when you thought online privacy couldn't get any worst, technology developers unveiled software that lets your smartphone listen in on your TV viewing habits. Called SilverPush, this Android-based third-party app uses your smartphone to listen for television shows in the background, in turn providing third-party advertisers with information on users' viewing habits. This caused the FTC to send letters to 12 developers known to be using SilverPush. While the developer of SilverPush claims that the software isn't yet in use in the US, the feds warned them that its use in American apps could be illegal and the developers held liable if users weren't made aware of the data being collected. More troubling is the fact that this kind of technology could open a Pandora's Box by making our homes, business and vehicles veritable listening stations as other IoT devices could easily be converted into spies. If you want to find out more about the remifications and countermeasures you need to consider, check out this episode of Working the Web to Win. Your privacy could depend on it.
Ok, you're now in charge of the company's social media marketing program (along with several other hats in your business). Where do you start? Where will I find content to post and when should post It? How will I find time to research and share useful content? How will I measure my success? I'm already in charge of several other programs, how will I manage the pressure? If you're asking yourself any of these questions, you're setting yourself up for social media marketing burnout! In this week’s episode we will be covering how to be efficient and effective as a social media manager. We will show you how to quickly and easily find and post what works, how to measure what's working and how to minimize the time social media marketing takes out of your life. So tune in and turn on to this week's episode of Working the Web to Win and learn How to Avoid the Stress & Burnout of Social Media Management.
Ever wonder why every professional sales person you know is on LinkedIn? Why is it that they spend a considerable amount of time every week messaging prospects and growing their connections? Is your LinkedIn network less than 500 connections? Do you want to take full advantage of LinkedIn features so that you make more appointment and close more sales? Are you ready to do what it takes to be a successful LinkedIn Professional Networker? In this episode, we will explore 15 different ways you can make more appointments, grow your connections and close more sales using LinkedIn? The only real question left is whether you are willing to do whatever it takes to achieve your success. So if you’re curious about what it takes to up your sales game using LinkedIn, then tune in and turn on to this weeks episode of Working the Web to Win, where we will explore 15 surefire ways to grow your connections, get more leads and close more sales, all using LinkedIn. To read the support article that goes with the show visit this link - http://workingthewebtowin.blogspot.com/2016/03/how-to-use-linkedin-for-sales-and-lead.html
Whether you are worried about the security consequences of using public Wi-Fi nets, or are tired of having to put up with dead zones in your home or business, this episode of Working the Web to Win is designed to take the WTF out of Wi-Fi. We will cover everything from how to bulletproof your wifi security, to troubleshooting wifi problems, time & energy saving tips, using Mi-Fii and more.
Until recently, a virus was something you contracted by clicking on a link or an ad that then had you download a piece of malicious code otherwise known as malware. If you were lucky, your sytem's anti-malware programs picked it up and eliminated it before it could do any real harm. If you were not, then your harddrive was corrupted to the point where it either slowed to a crawl or froze up completely. So news of a new virus would seem to be no news at all. Except that in this case, Android phones in Europe have been infected via text messaging with a new virus called Mazar. Once installed, this malware redirects all web traffic on the infected smartphone through a proxy that allows cybercriminals to harvest personal and financial information from victims. While the virus has not yet spread across the Atlantic, it is only a matter of time. If you want to have safe text, tune into this episode of Working the Web to Win.
Have you ever wondered why some people are extremely successful with their marketing and others are not? They seem to be able to put great ads together quickly. They can develop and launch a website in less than a few weeks. Better still, their return on the marketing investment is much higher than the average business spending the same amount of money as they did. In this episode will cover “getting organized” to wage war on your competitions. We will show you a checklist that when fulfilled and followed, will make you come out on top 99% of the time. Better still, your return on your investment dollar will be better than it’s ever been. So tune in and turn on to this week’s episode of Working The Web to Win and learn the organization steps that make for a successful marketing campaign.
This ain't your daddy's world wide web. If you thought that Web 2.0 was mind blowing, wait until you see what's up next. Where Web 2.0 turned an online research tool into a social phenomenon that redefined how we interact with one another, Web 3.0 promises to take us where no online user has gone before. That's chiefly due tothe fact that the next generation of online technology will be AI enabled and able to deliver more information faster and in more ways than is now possible. If you want to get a sneak preview of what the world wide web has in store for you in the not too distant future, tune into this weeks episode of Working the Web to Win.
Look up the word "Troll" and you will find two meanings. The first is the Scandinavian legend concerning hideous creatures whose life revolves aroung vexing humans and who turn into stone upon contact with sunlight. The other definition is to fish using a hook and line that is pulled through the water. Trolling on the Internet combines the worst of these two meanings, by creating hideous comments and untruths about human beings that are then pulled along by the sheer momentum of social media. In short, online trolling is the most vile form of yellow journalism yet devised. Unlike traditional yellow journalism that can be dealt with in court by overturning the slander and broadcasting the facts, online trolling can be difficult to defeat since the slander can snowball to take on a life of its own. In a number of cases, trolling has been employed to cow or even stifle a journalist's right to free speech. It has also transmogrified free speech into an insidious form of cyberbullying that threatens to undermine the rights of anyone who goes against the grain. If you want to protect your freedom and keep from being hooked by these vile creatures, shine a light by making sure you tune into this episode of Working the Web to Win. you can also read about on our blog at this link - http://workingthewebtowin.blogspot.com/2016/02/are-trolls-taking-control-of-internet.html
People have been making new year’s resolutions and dieting unsuccessfully for over a hundred years. Ever wonder if there were some new high tech wonders that could make a difference in your success? What about the latest discoveries in fat loss, health and nutrition, can they make a difference? And what about the food industry are they actually trying to help you win the battle of the budge or trick you into buying more food. If you failed at dieting - yoyoing back and forth with weight loss and gain, then this is the show for you. In this episode we will discuss the latest and greatest news and discoveries in the weight loss industry, including high tech gadgets, technique and supplement to will help you win the battle of the waistline bulge. So tune in and turn on to this week’s episode of Working the web to win and learn the how to lose weight and keep it off in the 21st century.
As if this world wasn't wired enough, there's a movement afoot to use technology to bring the "Internet of Things" concept to the dinner table. Realizing that consumers are obsessed with diet, wieght loss, food allergies and a host of other nutrition-related bugaboos, acadamecians, technologists and entrepreneurs are looking to cash in by designing and marketing gadgets under the guise of "The Internet of Food." Everything from automated food scanners and tracking sensors embedded in meat & produce (can you say "Connected Cow?"), to AI-driven diet algorithms designed to help you count calories. (Open the refrigerator door, Hal!) On this episode of Working the web to win, we will endeavor to show you how your relationship with the grocery store is going to go high tech.
Do you love to discover the latest new technologies that seem to come out of nowhere each year? Are you one of those early adopters of leading edge tech who takes advantage of new technologies to stay ahead of the competition, or do you just love new tech because it’s just cool? Every year there are advances in technology. This year is no different. Some of the technologies we will talk about in this episode are new breakthroughs, other are technologies that are maturing to the point that their cost and usefulness are creating demand. Some of the items we will talk about are showcased at this year’s Consumer Electronics Show in Las Vegas. So if you’re ready to learn about many of the latest cool gadgets and inventions coming your way, tune in and discover what’s new in tech, this New Year, in this episode of Working the Web to Win.
Next year's Presidential election will be won or lost online. Just as the 1960 Presidential candidates were the first to rely heavilty on TV to sway voters, the 2016 election will largely be decided by the candidates use of the Internet. While candidates in 2008 dabbled with web-based advertising, this year has seen an explosion in the use of everything from social media and email, to YouTube as the platform of choice for campaign managers. And why not, when you consider the fact that the Internet is not only the ONLY ad medium that is interactive, but it also costs much less to employ. So, if you want to know the ins and outs of how politicized the web has become, tune in for this broadcast of Working the Web to Win.
Every year I write a predictions article based on what I see coming to the web in the not so distant future. These predictions cover the gamut from conventional advertising, to digital marketing, from new tech toys for our homes and personal use, to innovative game changing technology that will alter the world, as we know it. Some of my predictions are based on research, visible trends and the emergence of breakthrough technology’s others are based on what I see is missing in a world full of me too products, poor customer service and blatant false advertising. In this episode of Working the Web to Win, I am going to go out on a limb (again) and see if I can keep my 98.5% perdition batting average streak going for another year. So tune in and get ready to discover what my crystal ball has in store for 2016 and beyond.
You’re a new business owner ready to buy your first advertisement so you call the local newspapers, radio and TV stations along with several coupon and website vendors to see what they have to offer. Unfortunately, you have never purchased advertising before and you’re hoping the advertisers will help you figure out exactly what to do. You may not realize that most advertising sales reps are paid mainly on commission and their primary mission is to sell you advertising or they don’t make any money. What happens next is all too often the scenario that plays out. To find out what happens check out this weeks episode. This weeks program will show new business owner a 10 step process that will insure the advertisiment they buy is a good fit and has a chance of actually making them money. So stay tune and turn on to this weeks episode or Working The Web To Win as we tackel - What you need to Know before Buying Advertising.
You may not have noticed it, but artificial intelligence, otherwise known as AI, has been sending its tendrils slowly but surely onto the World Wide Web. At first, its foray onto the Internet was tenuous at best and comical at worst when Google created an AI that it turned loose to try and make sens of the images it found online. Hoping to find a workaround for one of the search engine's biggest lapses, which causes search engine spiders to be totally blind to both images and videos, the attempt resulted in hilarity when its creation began morphing images as it tried to make sense of queries posed about them. Undeterred, Google recently turned it's AI loose on everything from it's digital assistant called Google Now, to search engine duties, the latter of which has been dubbed RankBrain. Micorsoft has also jumped into the fray with it own AI called Cortana which daybuied with the launch of Windows 10. Not to be left out of the AI race, Facebook too has started employing AI, calling theirs M. Whatever you call it, the bottom line is that AI will soon worm its way into every part of the Internet, which is already integrated into every facet of our society. Whether this is good or bad, only time will tell, but what is a certainty is that sooner or later there won't be a device on the planet that won't have a brain of its own.
Carl and I have been actively networking in a number of organizations for a long time. My experience, tells me that most people get out of social networking what they put into it. People often come up to me after a speaking engagement and ask, what is the magic formula for networking success. How can they become successful as a social Networker? My answer is always the same, it’s not a magic formula, although many perceive it to be a secret, (a powerful principle or other hidden system of techniques). My answer always state that the secret is in plain sight. Look at the word “network” and the answer is in the title itself. The first parts of this series addressed the relationship between face to face networking and social media. Part two addresses the secret aspects of Giving. In part three of this series, we will discuss the habits that must be acquired and followed, in order to become a consummate Networker. We’ll be looking at 15 important habits which will guide and drive your success. So stay tune and turn on to this weeks episode of Working The Web To Win as we dissect the Operational Secrets Social Networking.
Tis the season for cybercriminals to try to put a damper on your holiday season. Just like retail businesses, December is prime time for all kinds of online con jobs. Cyberthieves will use everything from email, to texting, to fake newsfeeds, to bogus banner ads to get you in their sights. During this episode of Working the Web to Win we will count down the top 10 ways that online thieves intend to put the Grinch on you and yours before the year is out. So you'd best tune in before ho ho ho becomes ho ho humbug.
Have you ever wondered why some networkers are phenomenally successful and other struggle to even get one referral? Why is it that many are attracted to a few seemingly special networkers and others are shunned? Could it be that there is a secret that these few super networkers know that others do not? Part one of this serices shows the relationship between face to face and online social networking. In this second episode of “Best Practices of Social Networking Secrets”,we will cover what those super networkers know - the secrets that make these super networkers magnetic. The secret that brings them followers and referrals far beyond the average business Networker. The secret of Giving! "Giving you say?" It can’t be that simple. Well, I didn’t say it was simple or even easy, but yes, the science and art of Giving is the Secret. In part three of this series, we will explore the secret that demonstrates that there is no substitute for proactive participation. today however we will be exploring the Law of Reciprocity, how giving is the Secret that makes Super Networkers Magnetic. So tune in and turn on to this weeks episode of Working The Web to Win as we explove the Secrets of social Networking by Giving!
For the past 20 years the entire world has literally been at our fingertips via the Internet. But has the advent of the World Wide Web made people smarter, or has it merely made us seem smarter? In this episode of the Working the Web to Win we will look at whether the Worldwiide Web has helped or hurt the intellectual evolution of human beings. We will also look at the next evolution of web-enabled devices that will do everything from make our shopping lists to drive our cars. We will also pose this question, "If our devices keep getting smarter, will this make us dumber?"
Have you ever wondered what the relationship is between face to face networking (aka word of mouth marketing) and social media marketing? Have you noticed all the similarities between these seemingly very different marketing venues? I mean, come on, with word of mouth you’re having a one to one meeting at a coffee shop or networking event and with social media you’re posting current events in your industry, right? How could these two very different venues have any similarities at all? Well, in this series I will cover over three dozen similarities that these marketing systems have in common. This episode will help you understand the commonality of these venues so that you will start to use them synergistically to gain more followers, prospects and long term loyal customers. In part one of this series, we will cover how these two systems are two sides of the same coin. In part two we will cover how both use the “Secret of Giving” and in part three Carl and I will explain how both require proactive engagement for your ultimate success. So tune in and turn on to this weeks epsiode of Working The Web to Win where we explore Social Networking Secrets & Best Practices – Part 1 - Two Sides of the Same Coin.
Social Networks are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to internet dominance. Today, any business that ignores social media does so at its own peril. Social networking and Social media have become integral to internet marketing, business and social communications. Most importantly, it has changed the dynamic of what advertisers can say, do and get away with. No longer can businesses get away with touting poor products as the latest and greatest. Businesses can’t continue to provide poor customer service and expect to keep it under wraps. Today social networks allow consumers to spread good or bad news at the speed of the internet. Businesses have to be proactive using social networks to stay ahead of the competition and any bad news that may escape into the social “network-sphere”. This show will cover the 15 most important reasons why every business needs to proactively be using social media to win the hearts and minds of the consuming public. So tune in and turn on to this weeks show and learn how to maximize your businesses social credibility.
Everyone online knows how important positive reviews and recommendations can be. They can spell the difference between getting the business or not. The problem is, a cottage industry has popped up that vends fake reviews. Just like the black hat firms that once spawned link farms, these faux reviews might make your listing shine in the short term only to tar your company over the long haul. Even worse for firms who offer to post dubious reviews for a little bit of folding green, the powers that be are beginning to not only take notice, but take action. Case in point: E-tail giant Amazon has just initiated a lawsuit against 1,000 freelancers that sell face reviews. How long will it be before other industry titans like Google follow suit? Will companies who post fictitious reviews wind up tarred with the same brush? Who knows, but one thing is for sure...There's a lot at stake when it's fake.
Since its inception the US government has tried to put stop online gambling in the US. Yet it has failed to slow, much less stop its spread. With the emergence of paid fantasy football sites which advertise their games on TV such as Fan Duel, not to mention New Jersey casinos ofering legalized online casino gaming, is it any wonder that this industry is anything but a bad bet to developers and operators alike? Still, the feds persist in doing everything in their power to put the brakes on one of the most lucrative online industries ever created. In this episode of Working the Web to Win we will look at the evolution and valuation of the online casino industry. Place your bets!
Social Networks are nothing new. They have become conduits to tell the world about you. But lately a number of nets have begun displaying alarming attributes that are downright antisocial. Case in point: A new social networking app called Peeple, which has been described as "Yelp for people," is slated to launch in November. It will employ a star system that will allow you to rate anyone you know, including ex-spouses, former bosses, your friends and neighbors. The spectre of being categorized like a side of beef has many people up in arms. Caitlin Dewey, a reporter for the Washington Post summed up her Peeple angst this way, "Imagine every interaction you’ve ever had suddenly being open to the scrutiny of the Internet public." Is social networking going to transmogrify into a place where all our dirty laundry is going to be publicly aired? I mean it's one thing to have a rating system for businesses. That concept is designed to protect consumers from underhanded business practices. But it's another to encourage people to publicly air their grievances. What's the next hot online app going to be named, "DateHate, where you can regail the public with the details of blind dates gone bad?" When social networking turns antisocial, the very premise of the genre goes from informative to creepy.
Nobody wants to upset the 800 lb gorilla in the room named Google. Yet that is presicely what many business owners do when they employ serial sites to do their bidding. Google hates serial sites. If you are using clone sites to promote your business you may wind up sandboxed. The question then becomes one of "What is a serial site?" The answer to this question has changed over the past year or so. In fact, landing pages that were once considered perfectly legitimate were suddenly deemed serial sites. The way website owners found this out was when their landing pages disappeared from the first page of Google. Other recent changes in Google's algorithms also turned out to kill search engine ranking, including such things as being mobile-unfriendly, using certain kinds of programming languages, as well as where and how your site employs backlinks. On this episode of Working the Web to Win we will explore the ins and outs of technology that can kill your site cold in the eyes of the Googlebots.
Blogs have been around for more than 10 years. During that time, millions of blogs have been written about just about every topin under the sun. Some bloggers have even become superstars. While blogging still remains a great way to promote any business, what most bloggers do not realize is that blogging can be a profitable business on its own. In this episode of Working the Web to Win, we will tell you how to get paid to write blogs. We will also explain how you can generate a viable business that uses blogging as the cornerstone of an online marketing agency that you can build, grow and profit by. So tune in, turn on and Tweet this week's radio show as we extol the virtues of Blogging as a Business
In the past we have written articles and done shows about the insatiable appetite that people have for free smart phone apps. We have talked about the many dangers inherent with free apps and what you can do to protect yourself (check out these articles we wrote). In this episode we will be reviewing what we feel are the top 20 apps available both for Apple and Android platforms. We will also provide a list of the top 50 apps available today along with links to them so you can read, reviews and get these applets. So tuned and get your appetite for apps satisfied by turning on to this week’s episode of Working The Web To Win - “How to Satisfy your appetite for apps with the Best applets for Apple and Android”.
Millions of companies are trying to sell product on the web. Large companies like Walmart, Target and Best Buy have big advantages over the small mom and pop players. So just how do you compete with the mega corporation? What can you do to stay in the game? How can you get found and then provide an offer that your visitor can’t refuse? Well if you’re not willing to leave horse heads under your visitors blankets to get them to take the next step, you will have to provide some other offer they can’t refuse. In this episode, we will cover how to turn visitors into buyers by provide the real trust elements that every website needs. We will cover how to structure and test your offers so that you don’t have to threaten equestrian wildlife to coerce your prospect to take the next step. So turn on and stay tune to this week’s Working The Web To Win episode and learn “How to Create an Irresistible Offer”.
After being the big dog of search engines for more than a decade, Google has decided to change its corporate monicker to Alphabet. After 17 years if building a $400 billion per year corporation that controls everything from the world's most popular search engine (Google) to the world's most popular video portal (YouTube), to life extension resaearch firm (Calico), to self-driving car developer and a host of other acquisitions, Larry Page and Sergey Brin have decided to rename their enterprise. Add to that the fact that CEO Page has turned the reins of Google over to Sundar Pinchai, and many people both in the Internet and the stock market are wondering what's going to happen next. Even before the soup has cooled, rumors are swirling that Google is interested in acquiring yet more companies, including everything from Twitter to a company that makes satellites. So if you are wondering if Google intends to make Alphabet Soup of their company, tune into this week's episode of Working the Web to Win.
Does the public’s uncontrollable appetite for free smart phone apps also makes you vulnerable? Right now there are approximately 4,000,000 apps (that’s million) available combined in the top four app stores. Are these apps being checked before being released to the public? Are we vulnerable as user by downloading free apps on our smart phones? Could we be compromising our security and financial information by using these apps? In this episode you will learn the truth about using free apps, how to stay safe, and what to look for when deciding “to get an app for that”. So stay tune and turn on this week’s Working The Web To Win and learn “how to safely wet your appetite” for smart phone apps.
As far back as the 19th century whenthe telegraph came into vogue, people have been looking for a better way to deliver information and goods more efficiently than the US Postal Service. Today's wired world has created a myriad of electronic delivery systems that do everything from rendering payment, to delivering messages and even packages at the click of a mouse. On today's show we will delve into a number of innovative delivery systems, as well as the possibility that in the near future the USPS could very well be as dead as the dodo bird.
Once again Microsoft has introduced a new operating system. After the firestorm created when they introduced Windows 8, everyone is holding their breath with regard to Windows 10. The good news is that their newest OS isn't as alien as version 8. The bad news is that Windows 7 users will have a bit of a learning curve. So if you want the lowdown on Windows 10, tune into this week's episode when we take you through our experience at converting several machines onto Microsoft's latest and greatest.
As healthcare grows ever more expensive, more and more people are turning to the Internet for everything from diagnosis to treatment options. More telling still is the fact that doctors are also utilising the web for everything from consultation to telesurgery. Even computer giant IBM has anted up, retooling the Jeopardy winning Watson into Dr. Watson into a cancer specialist. For those of us that lead active lives, not to mention the mobility impaired, turning to the Internet can not only save time, but lives. Tune in for this week's episode to learn more about the Doc in the eBox.
If you have a website then you know that your webmaster has the power of life and death over it. You probably also know that he or she speaks in tongues, where terms like "Link Equity", SERPS, and Meta Tags .On this episode of Working the Web to Win we will part the curtain and let you take a look at what the wizard of the web knows that you don't.
Profits – every business strives for them. They are the end results of selling a useful product or service that the marketplace ultimately deems worthy. If you are a business owner, managing the sales of your products or services produce these profits. They are the ultimate measure of your financial success. Today, you have to become the master of not one, but two dragons of marketing. Old school media monster and the internet beast. To make matters worse, these two dragons are hydra's - many headed beasts that evolve and splinter as you master and cut each head off. Luckily, both have overlapping marketing elements that allow us to create a formula for success. In todays show we will teach the principles you need to tame these beasts. We will cover the four P’s of marketing success along with the nine content elements these two dragons crave. So strap on your sword and come with us as we prepare to slay the hydras of marketing.
Don't miss this week’s episode and also don't forget to read the blog that goes with it on workingthewebtowin.blogspot.com
Have you ever wonder why some businesses just take off and others just languish, not growing at all? What if you could focus all your marketing efforts towards the right area of town or region of the country? What if you knew how your best customers’ shop, where they live, how much they earn, what motivates them and why they buy your products? In essence, who is your ideal customer and why would they buy from you? In this episode, we will explore the importance of understanding your ideal customer profile. You will learn how to conduct research to gain insights into their demographic and psychographic nature. You will learn how to target them by setting up better SEO, ads and social post, etc. But most importantly, you will better understand the significance of testing, measuring and the picking the right marketing medium for your budget. So tune in and turn on to this weeks episode of Working The Web to Win and get ahead of your competition.
Everyone is always looking for the "Next BIG Thing." That's a given. But what most people don't realize is the biggest things of all could soon have their oigins in the very small. In this episode of Working the Web to Win we will talk about the two rapidly rising realms of nanotechnology and quantum computing. While these terms have been around for the past few years, their emergence onto the world stage, is set to be a quantum leap bigger than the birth of the microcomputer.
Everyone has heard of the ghost in the system, right? Well today's episode is a twist on that theme as we explore the problems that occur as the result of an employee being fired or even dying. Like it or not, having to deal with the digital footprints left by former staffers can be problematic to say the least. In the worst case scenario, employers could learn a hard lesson that leaves them either vulnerable to online incursion, or even locked out of their own system. Before you start experiencing things that go bump in the night, tune into this week's episode of Working the Web to Win where we will show you how to exorcise the ghosts of employees past.
Is there a robot in your future? More importantly, what is the ultimate effect on society going to be once robots start taking over much of what has until now made humans unique? Until recently, robots have for the most part been relegated to factories. But that is about to change. A number of firms are making robots that many of us will soon be working alonside. More importantly, as these droids become more autonomous, will they slowly but surely push their human counterparts out of the picture altogether? Will their growing intelligence become a threat to the human species itself, as a number of scientists believe? Will human beings embrace these automated assistants as a boon, or will people begin to rage against the very machines meant to do their bidding. Join us for this episode of Working the Web to Win as we take a look at the rise of the robots.
Is your body letting you down? Are you tired of moving heaven and earth to support that bag of chemicals and water? Do you wish you could enhance your senses or even add new capabilities to your existing body? While this used to be the realm of science fiction only a few years ago, current and upcoming technology allows you to repair, replace or enhance that old bag of bones here and now. In this week's episode of Working the Web to Win we will show you the latest tehnologies that are being used to repair, replace or enhance human beings. We will also introduce you to a new cult of bio-hackers that are willing to undergo painful medical procedures to take the cyborg plunge and bio-hack their way to a better life.
With summer on the horizon, many Americans are thinking about getting away from it all for a week or so. Well, before you pack your bags, you need to check out this episode of Working the Web to win where we are going to point out all the perils you are likely to face. Whether it's what to watch out for in various parts of the globe or what not to post on your social nets before you go, we will cover the dangers, both foreign and domestic, that you are lkely to face in your travels. Happy trails!
We live in a very competitive world. The business environment has undergone a sea change that has ushered in worldwide communications, international sales, instant access to unlimited product research and global reviews of anything that is sold. So how are business going to compete in this environment? The way I see it, all businesses have only a few choices. From a regional perceptive - they can either compete on a global or local scale and from a product type perceptive - they can either try to sell a product/service that is a commodity or move to a less competitive niche environment. One of the weapons that all successful companies use to win this war is a unique selling proposition. In this episode of Working The Web To Win we will be exploring how to create your company's unique selling proposition. This secret weapon will be used to defend your brand and win the hearts and minds of the consuming public. So tune and turn on this week’s show so that you too can build your unique selling proposition.
You see them everywhere. On your friends and co-works belts, necklaces, shoes and wrists. Futuristic bracelets, watches, clasps and jewelry that track your body's vital statistic, daily activities and exercise. But do they work? Are they a help or a hindrance to your efforts to get fit, stay healthy and be injury free, on your way to wellness nirvana. In this episode of Working The Web to Win we will cover the latest craze generally referred to as "activity trackers". We will discuss the pros and cons of many of the top sellers and also delve into the logistic of searching for, buying, and using these fascinating self-spying devices that are taking the world by storm. So stay tuned and turn on to this weeks episode of Working The Web to win.
You've heard the pundits: Some are saying the death of Google+ has started. That Google+ is a dead network. Google + is on the way out. Google is dismantling Google +. No one is using it. It a ghost town. Today the naysayers are pointing out that Google is dismantling parts of Google+ by removing key elements form its functionality. Well, I'm here to tell you that although Google+ is undergoing changes with its new management, it’s not going away any time soon. The pundits were wrong before and they will be wrong again here. Actually I believe they are missing the point. I believe Google has a different strategy altogether. If you want to know more, tune in and turn on to this week’s episode of Working The Web To Win as we explore Google+’s latest changes as it evolves into something new.
It is said that the only sure things in life are death and taxes. While this pearl of wisdom has stood the test of time, in the not too distant future there could be an addition to that list: Cyber Attack. That's because cyber attacks on small businesses and individuals are up nearly 50% in the past year alone. Where cybercriminals used to exclusively target companies with deep pockets, now that ransomware has become so prolific, small businesses and even the man and woman on the street are finding their online assets and machines being hijacked. And why not, since most individuals and small businesses offer little in the way of cyber security. Tune into this episode to find out how cybercriminals are planning to put the byte on you.
Every business owner knows how important the Internet is to their success. They also know how expensive outsourcing the task can be. On this week's episode we are going to introduce a scalable, cost-effective online marketing solution that is designed to help any business succeed online. Called WWW University, this video-driven online training program teaches the same techniques that we use in our online marketing agency to guarantee organic results. If your business is not on top of all the major search engines, you'll want to tune in, turn on and tweet this episode of Working the Web to Win. Here is a link to the companion blog for this article which, also has a link to the free preview of the course.
You're all familiar with the term Armegeddon which is the biblical end of the world. However, Google wants to introduce you to the online version of the phenomenon which is called Mobilegeddon. While it might not represent the end of the World Wide Web, what it indicates, according to Google, is that if your website is not deemed "mobile-friencly" your listing could soon ne relegated to the backwaters of the world's most popular search engine. When a major online portal tested the 25,000 top ranked websites in the world they determined that more than 10,000 of these failed the test. That’s the bad news. The good news is that in this episode we will discuss what Google's agenda is, how you can test your site's responsiveness, and the corrections needed to corect your site in order to avoid being penalized.
Internet Social Networking, (AKA Social Media) as we know it today, has only been with us a few year. With approximately only decade since it birth, we are entering a new era of competition, sophistication and monetization. Some would say, we are entering the era of maturity and stability, while others would say we just crossed the line of infringing on consumer privacy and implemented a new level of customer no service. In this episode of Working The Web to Win, we will explore the state of affairs for social media, both from a consumer and business perspective and we will try and predict where social networking is headed. So tune in and turn on to The Evloution of Social Media Marketing, this weeks episode on Working The Web to Win. You can also read the blog by clicking here.
Unless you've been living under a rock for the past couple of years you have either heard of or are now using cloud computing. Users are looking to save money due to it. IT pros and investors are looking to make money through it. What you have to ask yourself is how can you use the cloud to line your pockets with silver? On this episode of Working the Web to Win, we will discuss the emergence of cloud computing as a viable way to both save and make money. We will also talk about some of the movers and shakers in the field as well as some well-heeled interlopers who are trying to rain on their parade.
Every year at this time we break out the rake, the weed whacker and the lawn mower to do a little spring cleaning. So why should we treat our technology any different? After all, a year is a long time online. A lot of weeds can pop up to slow down your machines or even clog them with accumulated junk. So we thought we'ld devote an episode in April to show all our listeners how to shake out the bugs and clean up their computers, tablets and smartphones.
Even though it's been more than 3 years since the death of Apple Computer co-founder Steve Jobs, his presence is still felt in the industry he helped start. Whether you use a PC, a laptop, a tablet or a smartphone, there is some of Steve Jobs inside these devices. If you buy music online, Jobs was responsible for revolutionizing the way that music is bought and sold online. He even had a hand in bringing digital animation to fruition with his acquisition of Pixar. When it comes to revolutionizing the technological world in which we live, you'd be hard pressed to find an area in which Steve did not have an impact. In this episode of Working the Web to Win, we will look at how different the world would be had he not come along, as well as how his legacy is likely to continue for decades to come.
Recently I was asked by the Clay County Chamber of commerce to head up and participate in one of their Clay Chamber University events. These events are geared to educate its members on current hot topics so that they can effectively run their businesses. I gathered a list of more than a two dozen questions for the event as a way of preparing myself and the other panellist.
The answers that were presented are the focus of this episode. If you're looking to understand many of the important issuses in social media today, then this the show for you.
We will answer these social media questions and more, so buckle up, tune in, and turn on to this episode of Working The Web To Web To Win.
Most people who work the web realize that blogs and social posts are two of the best ways to promote themselves and their business. The problem is that even the best prose can easily get lost in the vastness of the Internet. On this episode Hector and Carl are going to explore a number of ways that anyone can create, grow and engage an audience. Even better, they will introduce you to a number of resources that you can use to enhance and even monetize your online content. If you think you have the "Write Stuff," turn on, tune in and tweet this episode of Working the Web to Win.
Lots of people love LinkedIn, especially if you’re product or service is sold to other businesses. But are you using LinkedIn successfully? Are you able to find the right connections? More importantly are you able to make the right connections and get in front of the right prospects? In this episode of Working the Web To Win we will explore eight secrets that every business professional needs to know to successfully take advantage of LinkedIn networking power. You will learn eight powerful techniques that will take your LinkedIn networking the next level. But this will only be true if you listen to the show and then put the techniques into action. So tune in and turn on to this week’s show and learn Eight Great LinkedIn Secrets Every Professional Needs to Know.
Other than having the mother of bad public relations problems, what is it going to take to get the FAA to lift its draconian rules that prohibit the vast majority of commercial drone operators from flying the friendly skies? While many naysayers point out the obvious problems that have occured with recreational drones, such as the one that recently wound up on the White House lawn, licensing drone operators would reduce this problem to managable levels. Yet the US government has been dragging its feet to regulate and train drone pilots, which is actually making our airspace more of a free-for-all and hampering air safety. In this episode we'll explore the pros and cons, as well as the political football that is making the Dawn of the Drones in US skies a white knuckled ride for us all.
It used to be that cookies were a sweet treat. But not any more. That's because everyone from search engines, to media conglomerates, to advertisers, to cybercriminals have learned how to use these online morsels to sweeten their deal -- regardless of what it means to you. If you are tired of getting the "Betty Crocker" treatment every time you surf the web, then tune into this episode of Working the Web to Win where we will show you how to start counting calories online.
The only thing certain about the Internet is change. Last year saw a number of fundamental changes that will alter the way we all do business online. Google launched its latest major update called Pigeon, plus Facebook and Twitter commissioned new rule changes that makes promoting any business on these social nets more costly. Even YouTube is flirting with the idea of paid subscriptions. So if you hope to stay ahead of the tsunami of changes that are going to break in 2015, turn on, tune in and Tweet this episiode of Working the Web to Win.
With Valentine's Day right around the corner, I thought we'd take time to cover the subject of cyberstalking with a "lover's twist." In this episode of Working the Web to Web, we're going to show you the latest and greatest, cute and cuddly, or otherwise disguised electronic eavesdropping technology that's designed to keep tabs on your every move.
So especially if you're in a relationship, you won't want to miss all the endearing ways your lover can eavesdrop on you. Or another way to look at it, "You only hack the ones you love."
I often hear marketing professionals in my industry bantering about the terms Branding, Marketing and Advertising. The same is true of the terms, campaign, strategic and tactical. In many cases seasoned professional use the terms interchangeable as if they all mean the exact same thing. In fact these six terms are often misused, confused or worse, associated with unscrupulous means of conning people out of their money. In this article we will explore the meaning and use of these six often misused marketing terms. We will look to see if they overlap, provide concrete examples and we will provide as clear a distinction between the six terms wherever possible. So get ready to wipe away the myths and misunderstanding these terms often carry. This episode will help you can better understand marketing your business.
Being a sci-fi buff, I thing about technology a lot. I imagine how it will affect our lives, what will it mean for business, commerce, education, travel and yes watching your favorite sci-fi video episode. Well recently my eye was caught by a head line that read, “HP Launches Stream Mini and Pavilion Mini Affordable Compact PCs”. These computers are small, they can fit on the palm of your hand. I immediately sent a picture of the computer to my partner Carl Weiss with the subject line saying "that soon we will be able to make anything a smart devices". Carl wrote me back saying he’s got Topper wear bigger than this new PC. And this bring up the most important question. Just how small can functional computer go in the next five year? Peppermint box size? Match box size? Button size? In this article I will explore the ever shrinking personal computer, how they will be used and where they will take us. So strap yourself in and turn on "Honey I Shrunk the Kids", so that you and I can find the limits (if any) to the ever shrinking personal computer.
Have you ever received an email or cold call claiming to be able to help you fix your SEO issues? They will use words like SEO, SERP, ALT Tags, content marketing, analyze, keywords; or fix your Penguin, Hummingbird, Pigeon or other Google algorithm issues.
What’s a company to do in the face of all this cyber-babble? How can anyone distinguish legitimate solicitations from an honest company versus unscrupulous ones that are just phishing to get their hooks in you? This show wil be devoted to helping anyone learn some of the telltale signs that an email or cold call is legit, or if it’s looking to take you … hook, line and sinker for all your money. We’ll actually dissect a phishing email to provide a real world example.
Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests. Tune in and Turn on to this weeks show where we help you avoid getting caught in the SEO phishing Net..
Nearly everyone on the planet has heard of the XPrize, which has spawned hi-tech competitions with multi-million dollar prizes for everything from fuel efficient vehicles to sub-orbital spacecraft. However, in what must be the XPrize that is by far the most "Out There," the race is on as hree-dozen teams are vying to become the first private enterprises to land a rover on the moon. The winner takes home $30 million. In fact, the Google Lunar XPrize competition has recently heated up with one competitor, Team Astrobotic collecting a three quarters of a million dollar "Milestone Prize" for overcoming key technical risks in the areas of imaging and mobility. XPrize may announce more Milestone winners in the coming weeks, if other teams can prove their rovers are on track to land on the moon by December 31, 2016. What we will explore in this episode is the history of the XPrize as well as this current round of utter lunacy.
A number of tech start ups from Apple to HP and others got their start in the humble garage. So in this episode we will count down the top 10 Garage Gurus of all time. We will also look at where the next titans of tech are likely to come from as well as what the garage start up has evolved into now that tech business incubators and cowork space abounds.
Tune in, Turn on and Tweet your way to online success weekly at 4 p.m. (Eastern) every Tuesday.
Having trouble keeping up with all the changes that constantly happen in the world of social media? Did you know that Facebook added a gender identify option or that Twitter added analytics to their network? Would you like to know what has been added, what's hot and what's not so hot in Google+, LinkedIn and YouTube? Pinterest and Instagram are both changing and their growth requires your attention. In this episode, we will take you through the latest updates, changes and pitfalls that are occurring throughout social media world. Our journey will start with Facebook, then move on to Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram as well as a pair of specialty social networks called LinktoExpert and MedMasters. Overall, this social media roundup will bring you the latest and greatest updates on everything social, including what’s shaking, what’s breaking and what's just plain cool. Our special guest was Joanne Weiland of LinktoExpert.com. REPLAY, no real-time call in
With more people doing their holiday shopping online than ever before, we thought we'd get into the holiday spirit by spending this episode talking about the hot trends and gifts that are likely to impact this year's etail figures. We will also touch on the changes to the holidays brought about by the World Wide Web as well as whose been naughty and whose been nice online. So if you want to get into the ho, ho, holiday scene tune into Carl and Hector as they show you around Santa's web-enabled workshop. Tuesday at 4 p.m. (Eastern) Replay; no real-time call in
Ever wonder why all the media outlets use Twitter? Are you curious about how useful Twitter really is? What happened? Are you providing the wrong content? Are you using the wrong posting schedule? Are you engaging your audience in a useful way? Are you wondering why you only have 300 people following you, after a full year’s worth of work?
The real questions is: Are you really looking to grow your Twitter following or are you just dabbling in Twitter because someone said it was cool?
If you’re serious about growing your organic following then read on and learn our 14 surefire tips that will grow your Twitter flock.
If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online.
The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests.
Tune in, Turn on and Tweet your way to online success weekly, every Tuesday at 4 p.m. (Eastern).
If you’re looking for the magic formula for blogging success, you’ve found it. Ok, magic is a little bit of hyperbole, so we won’t portray it as magic. However, this formula produces impressive results if you follow the entire process, without trying to cherry pick its components. So tune in and take notes as we as we explore how commitment can succeed when talent fails.
At Working the Web to Win, we think of it as, “D.W.I.T.,” for Do Whatever It Takes. We believe doing whatever it takes consists of 12 very important Elements of Commitment. Together, they provide a system based on principles that always produce greater results when used together than when they’re cherry picked and used individually. We believe these 12 elements create a synergy, which makes for powerful results. Results don’t just happen; they’re forged into existence because their synergy exceeds the sum of their parts.
If you're one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online.
The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests.
Tune in, Turn on and Blog your way to online success weekly, every Tuesday at 4 p.m. (Eastern).
You may have heard of the 12 Days of Christmas, but what you probably haven't heard of are the 12 Scams of Christmas. In their efforts to "liven up" the holidays, cybercriminals this year are going to act like the Grinch in their efforts to ruin your holiday spirits. So Hector and I thought in this season of giving that we would give all of our listeners the lowdown on the top 12cyberscams that you can expect to see this upcoming year.
Back at the turn of the century banner ads were everywhere. You couldn't read a zine or surf a web portal without seeing dozens of banner ads all vying for your attention. Then in 2003, banner ads were declared as extinct as the dodo bird. Was this due to the fact that they were ineffective as a source of traffic, or was it more the fact that over time animated ads had become annoying? Regardless, the bane of in-your-face online ads was over ...Or, was it? Ten years later, banner ads have resurfaced with a vengeance. Since 2003, the number and variety of video ads pop-up ads and other online annoyances have grown like a cancer to infect most every major purveyor of information and news. It's gotten to the point where it's sometimes hard to read the story you clicked on due to all the machinations occuring in front of, above, below and alongside the copy. If the return of the banner ad blitz has you seeing red, tune into this episode so we can show you how you can fight back.
After years of enjoying some of the most secure machines online, lately the vaunted Mac has gotten some worms in its core. Everyone from CBS correspondent Sharyl Attkisson to 17,000 Macs that were recently infected with botnets were reported on media sources. To make matters worse, on October 21, Apple posted a security warning for users of its iCloud online storage service amid reports of a concerted effort to steal passwords and other data from people who use the popular service in China. Even a trio of Google security engineers chimed in by revealong how a design flaw in SSL (Secure Socket Layer) 3.0 could be exploited by criminals. Those hackers could use POODLE to steal browser session cookies, then use the cookies to impersonate victims at websites where they make online purchases, receive email or store files in cloud services. So if you are a mac user, you need to tune into this episode of Working the Web to Win before you come down with a Big Mac Attack.
Everybody knows that sites like Netflix and HuluPlus are pay-to-play services where subscribers pay a fee to stream movies. But did you know that the world's most popular video portal, YouTube, is flirting with paid subscriptions as well? The media reports that YouTube CEO, Susan Wojcicki, has confirmed the Google video service is open to introducing subscriptions as just a "wild idea," or could pay-to-play soon become the norm for a number of popular online venues? Join us this week as we explore the monitization of cyberspace as well as what it could mean to everyone involved. Tuesdays at 4 p.m. Eastern.
Ever wonder how Google knows what’s on your website? Have you ever been infected by malware or a computer virus? Ever pondered how these spammers got your email address? I have one word for you: BOTs! The World Wide Web is crawling with them. Spider bots to index your website, evil bots that can make you wish you never had a computer, bots that scrape the web for ID information, and bots that you can buy, but unfortunately break search engine rules, which then render your domain as an outcast in a sandbox kingdom that no one can find.
During this episode, we'll discuss what bots and botnets are. We'll give examples of “Good bots” and “Bad bots.” And will further explain what they are, how they infiltrate into computers, tablets and smartphones, and then proceed to aggregate networks of digital devices to do the bidding of their cybercriminal masters. We'll also discuss different ways in which botnets are used to wreak havoc across the Internet. Lastly, we'll provide links so you can check out to stay informed, along with providing steps you can you can take to protect your systems, including key recommendations of the top antimalware applications everyone should use to protect their digital smart devices from becoming prey to Bad bots and malevolent botnets.
When most people read the abbreviation, "IT" they think it stands for Information Technology, right? But given the reality "on the ground," it may very well stand forInternet Terrorism.
Today, the Internet is used by international insurgents, jihadists, and terrorist organizations as a tool for radicalization and recruitment, as a method of propaganda distribution, a means of communication, and platform for training.
With the exponential growth of the Internet, the promise of this interactive medium has become infused with questionable content, and is actively used by all sorts of extremist and terrorist groups. Ever since 9/11, terrorists have only sharpened their Internet skills and increased their web presence. This sobering episode will discuss ways terrorist organizations have been effectively using the World Wide Web to Wage Web War. Tune in on Tuesday at 4 p.m. Eastern.
Can you crowdfund yourself to success? Recent developments in crowdfunding have made this highly lucrative online venue even more popular. Take for instance Zack Brown, the Potato Salad Guy who wanted to raise $10 to make potato salad and wound up with $55,000 for his efforts on Kickstarter. (Talk about supersizing!) In today's still shaky economy, many entrepreneurs are turning to crowdfunding to start or expand a business since the banks have tightened rules regarding business loans. Other creative sorts are simply using crowdfunding to generate income of and by itself. So if you're interested in learning the ins and outs of one of the hottest commodities on the Internet, tune in for this potentially profitable episode.
For the past ten years, the search engines have moved heaven and earth to crack down on black hat practitioners who used underhanded techniques to generate online results. But what most website owners don't know is that much of the same technology used to legitimately promote businesses online can also be used to do them harm. In this episode we'll explore a number of dirty tricks that are being used by unscrupulous website owners to harm to their competition. This growing trend has the potential to once more unleash a tidal wave of unfair trade practices that may adversely affect the balance of power online. If you want to find out how dirty tricks can be used to give your business the deep six, tune in on Tuesday at 4 p.m., Eastern Starndard Time.
When you mention Search Engine Optimization to most people their eyes grow wide and their heartbeats race since they have been taught that SEO is like a foreign language. But what if we told you there were five simple things you can do to increase the search-engine-worthiness of virtually any website? Would that be helpful to your business? If you answered yes to that question, then you need to tune into this episode of Working the Web to Win. Check us out thisTuesday at 4 p.m., Eastern Standard Time.
Generating a click doesn’t mean generating a lead or a sale. While many business people lament the sometimes uneven results achieved when they employ PPC ads, the best way to turn clicks into cash is to up the ante and make sure you aren’t robbing yourself blind by failing to fine tune your campaign.
In this episode, we'll talk about about six important elements of a Paid-Per-Click campaign that leads to success. We'll discuss the importance of choosing the right keywords, word selection via A/B testing, PPC ad placement, position, evaluating the strength of your offer, the importance of building landing pages that are trustworthy, and maintaining an ongoing touch marketing campaign. If you want to maximize your results with PPC, then tune in to "Six Things That Turn PPC Ads Into Advertising That Pays," on Tuesday at 4 p.m., Eastern Standard Time.
Computer viruses and hacking are nothing new. However, our dependency on a worldwide network to conduct business, (the internet) and the pervasiveness and frequency of massive hack attacks is new. So, if you want to learn who the hackers are, who's being hacked, and most importantly, how to protect yourself and your financial assets from these criminals, then read on and learn the answers to these and other questions in this week’s Working the Web to Win show, "The Hack Attack is Back.”
What is new is our overwhelming use and dependency on computer systems, especially the Internet, which allows us to communicate worldwide virtually instantaneously. Computing devices and the Internet have ushered in a well-spring of inventions, mass communications and innovation. Unfortunately, they’re also act as a double-edged sword, in that smart criminals can take advantage of the complexity and the massive social addiction that people have with what seems like new-found power. This allows hackers of all kinds to invade our lives in a multitude of ways.
I provide my high priority list of a dozen things anyone can and should do to protect their financial assets and identity. This way you won’t become a victim during this new era of hack-a-thons, taking place worldwide. Learn how to protect yourself and your devices from attack. Tune into "The Hack Attack is Back" on Tuesday, 4 p.m. Eastern Standard time.
Many website owners were startled in late July when their page rankings on Google suddenly flew the coop. When the dust and feathers had cleared, it was apparent that the world's most popular search engine was once more tinkering with its algorithm. However, it wasn't until quite recently that Google not only admitted that they had once again thrown a monkey wrench into the works, but they had also given it a name: Pigeon. During this episode of our radio show, we'lll discuss what "the flock" this means to businesses hoping to achieve Page One ranking on Google. We'll also let you know how this algorithm change now affects local businesses, who previously ranked organically, may now be forced to pony up money for pay-per-click campaigns. And that's not chicken feed.
Ever since the Internet was begun there have been a number of individuals who weren’t willing to play nice with all the other children. Specifically I am talking about spammers. Spammers have been the bane of many people’s existence online, especially in terms of using the worldwide web as a kind of email assault weapon,. How big of a problem is spam mail? More importantly, how can you defend yourself against the scammers and spammers that are looking to do you harm? This week we will show you the five things you need to do to keep from getting zapped by these nefarious email bombers.
So you have a blog and you're publishing articles on a regular basis, but you’re following and page views are growing at a snail’s pace. Wouldn't it be great if you could find some secret method to make a quantum leap in growth? Would learning how to maximize your postings help you? Would learning how to use the right schedule, frequency, and time of day make a difference? How about posting to the right people in a coordinated manner ... would that change things?
If you what to learn how we took our blog from 500 to more than 3,000 page views/month in less than a year, read on. Or, if you want to learn how we went from 3,000 to12,000 page views/month in just 60 days, get excited, because we're going to tell you exactly how we did it.
So tune in, turn on to this week's Working The Web To Win's BTR show and learn "How to Triple Your Blog's Views in 60 Days or Less."
In case you haven't noticed, personal privacy, for the most part, does not exist anymore. Most large retail businesses have full surveillance systems. The highways and roads are replete with traffic cameras; satellites watch all of our streets; our government is bent on recording and storing our emails, texts and phone conversations; and criminals are having a hackaton on our computers and smart devices for fun and ill-gotten gains. Heck, if you have a smartwatch on, Google knows when you go to the bathroom!
What can people do to get some of their privacy back? How can the average Joe or Jane make any head way against the loss of privacy when the government, big business and criminals are all out to monitor our every move or are stealing our personal information? If you’re sick and tired of the big three (government, businesses and criminals) hacking your life, tune in and turn on to Working The Web To Win's broadcast of "The Piracy of Privacy," where you'll learn what you can do now to turn the tide against a world bent on fulfilling a 1984 reality.
Like it or not, the Internet is a game that has specific rules. Play the game well and you'll be rewarded. Play it poorly and you might as well stay on the sidelines. In this episode, we'll discuss the ways to create and execute a winning game plan. (Hint: "Winging it" is not an effective strategy.) We'll also talk about the difference between offense and defense, as well as the difference between just winning the game as oposed to creating a championship team. So put on your team jersey and get ready to root for the underdog as we show you how to get ready for the BIG game.
Do you wish there was a way to build credibility and differentiate your company's products or services from your competition's? Are you looking for ways that share what makes you special? What about hightlighting unique attributes about your products or services? If you've been struggling to come up with an easy, cost-effective way to get your message across, then this show is for you. Storytelling has been around for hundreds of thousands of years, but it wasn't until recently that technology made it possible for the average person to create their own online storytelling production that is professional and compelling.
This episode will cover the many new and innovative way any business can tell their stories online. We'll provide many easy-to-use tools and techniques to help you generate ideas, layout your stories, produce them and -- most importantly -- get your key messages out. If you're ready take your storytelling message to the next level, tune in to this week's episode of "Working The Web to Win," where you'll learn new and innovative ways of "How to Use Storytelling to Save The Day."
Has it been two or more years since you last updated your website? Is your website getting any traffic? Does your website lack the "respect" of Google, Yahoo or Bing? Are your visitors bouncing off your web pages faster than a beach ball on hot sand in the summer? Are people filling out your landing page forms or calling the phone number you have listed on your pages? Are visitors to your site converting into sales?
Whoa! If you answered "NO" to any of these questions, then your web strategy needs a refresh. In this episode we'll cover the ins and outs of what's changed in website marketing technology. We'll provide specific recommendations that are backed up by current marketing research, and we'll provide concrete examples of how you can implement these latest changes.
So stay tuned to this week's show and get ready to learn about "Website Makeover - Fixes to Boost, Traffic, Conversion and Rankings."
Many years ago, I read Steven Covey's book "Seven Habits of Highly Effective People". This book had a big impact on my life and thousands of other. I spent many years cultivating and incorporating his philosophy and ideas into my business and personal life. This is especially true for marketing.
This weeks show and blog article is my attempt to bring the spirit of his philosophy to the world of internet marketing. However, I did not want to just rehash his ideas. I wanted to bring the reader a new perspective, a new view of how my seven internet marketing habits incorporate and embrace the sea change that has occurred in organic search engine marketing. I wanted these seven marketing habits to showcase how any internet marketer could use content marketing to be successful at achieving their goals.
So if you’re ready to learn how it’s done. Tune in and turn on and get ready to embrace the Seven Habits of Highly Successful Internet marketers.
The Paris Fashion Show has nothing on Google and Amazon when it comes to offering wearable technology. The two titans of technology have recently weighed in with major advancements in wearable tech. Amazon has just opened a Wearable Technology Store in the UK that offers more than 100 different wearable devices including activity trackers, smart watches, smart glasses and wearable cameras. Google last Wednesday rolled out their Android Wear operating system for smartwatch developers. This says nothing of the hundreds of companies who have also leapt into the emerging wearables market. Join us this week as we explore the ins and outs of smartfashions, or risk having nothing to ware.
Carl and I decided to create our own Internet radio show because we felt it would be a good way to build organic search ranking. Our reasoning was based on three specific principles. First and foremost, quality content is king for search engine ranking. Second, it had to include timely, unique, useful and actionable content to post to our blog and social nets. This would distinguish us from our competition. And third, doing a regular weekly Internet radio would require weekly research. This would force us to stay current in our industry, which would help us produce a quality content-driven show.
In the beginning, we knew we didn't have any show sponsors. We knew it would take time to build an audiance, content for our efforts to have an effect on our Google Search position. Fast forward to today and we have a strong Page One organic position in the top three search engines. Our blog talk radio show is a hit with our clients and the show's blog receives more than 5,000 page views a month. To top it off, all are now monetized.
This episode will impart how we achieved this success. So get ready to rake some notes and learn how to make money with the Internet radio and podcast.
Tune in, Turn on, and Tweet your way to online success weekly.
When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More and more consumers and savvy businesspeople check you out in a number of ways online. They prowl Google Local, Yahoo Localm Angie's List, Ripoff Report and YouTube as well as a myriad of other sites in search of reviews and testimonials. The problem with most businesses is that they do not have an efective mechanism to cultivate positive reviews. As a result, the only thing that shows up online are negative reviews. Worse still is the fact that cagey competitors can undermine your business by posting negative reviews without your even knowing about it...ubil it is too late So if you hope to find a way to make reputation management work for you in this all too wired world, tune into this episode.
If you think that cellphone-speak is an arcane corruption of the english language, you will appreciate this episode where we cover how cyber babble got it start and how it continues to proliferate online. Ever since the first woncs started noodling around with computer code there has been a disconnect between the way they communicate with one another and the Queen's English. As different as the language was back in Shakespeare's day to the present idiom, the question is one of whether cyber babble is just a flash in the pan, or whether it represents a true evolution in our mother tongue. So if you don;t know a serp from an alt tag, this this is the episode for you. omg lol
What is Net Neutrality and how could its loss rock the world as you know it? Way back in 1995, when the Internet was young, the rules were established that guaranteed nobody could have undue influence over the speed at which information was disseminated. What this meant to everyone online was that the big multinational conglomerates, which already had a stranglehold on the radio and TV airwaves wouldn't be allowed to monopolize cyberspace. So from 1995 to the present, the Internet had one speed limit for all. Online businesses both big and small could prosper. However, recent events by a number of cable conglomerates are threatening the way in which we all surf the web -- and not for the better. If you value your ability to work and play online, tune into this episode where we'll tell you how the loss of net neutrality could rock your world. And what -- if anything -- you can do about it.
If you've been working the web for any length of time, then you know the search engines frown on what is known as "Black Hat" techniques. This technology has been used to exploit search engine algorithms since the first search engines appeared. The reason black hatting used to be popular was because it could move your website onto Page 1 in a hurry. Before the turn of the century, black hatting was practically a requirement, since the practice was so prevalent. However, during the past few years, search engine operators have designed their spiders to search and destroy anyone employing black hat techniques. In fact, the past half dozen updates on Google have been designed specifically to crack down sites that were using these techniques. This has resulted in a number of sites being either delisted or even black listed. The problem is that most people still don't understand where the line in the sand has been drawn regarding black hat practices and technology. So in this episode we're going to show you who is wearing a black hat on the Wild Wild Web. We'll also review some of the more common black hat-like techniques that can get you into trouble so you'll know to avoid doing them.
They call the Internet the World Wide Web for a reason. That's because it's the one medium that can put your products and services in front of a global audience. That's the good news. The bad news? Most small to mid-sized businesses still restrict their sales to their nation of origin. Due to language and cultural differences, shipping regulations, customs requirements, tariffs and other bureaucratic red tape, many companies restrict the size of their potential market. If you're looking for ways to expand your business globally, tune into this episode as we discuss what it takes to go global.
January 10, 2010. A date that lives in infamy in the minds of cyber security experts. That was the day Google and a number of other hi-tech firms announced they'd been hacked by the Chinese. It was also the day the CEO of McAfee, one of the world's most popular antivirus brands, admitted its software had failed to detect the attacks. In the ongoing cat and mouse game of cyber security, this is not all that unusual. It's common knowledge that as soon as one security hole is plugged and another piece of malware is defeated, then yet another rears its ugly head. With the number of organized hacking rings and government sponsored cyber warfare units springing up worldwide, are we quickly coming to the point in time where it's nearly impossible to defend our digital assets? More importantly, if multinational corporations and major banking systems are being attacked with impunity, what chance does the average citizen have of being able to secure their data? Does a different kind of online security system need to be developed in order to prevent a digital Pearl Harbor?
Does the title of this week's episode creep you out? Good, because more and more intimate personal information is available online about each and every one of us than is "healthy." Worse still is that's it's all too easy to become a victim of cyberstalking. That's because most of us disseminate far too much personal information on social nets, in chatrooms,and via photo and video sharing services. It's also far too easy to get the vast majority of us to volunteer even more intimate details regarding our religious and political affiliations, income, sexual orientation, and health-related issues. Worst of all, there are companies and cybercriminals that profit from this glut of easily obtained information. The result? We're all putting our personal and financial futures at risk. During this episode we'll show you how easy it is to glean reams of information about nearly anyone -- and importantly -- what you need to do to keep yourself from getting caught with your pants down. And if that doesn't creep you out, I don't know what will.
One of the many things that has always made our country great is our population has always had dreamers, tinkerers and inventors. The Internet itself is proof positive of the power of American ingenuity. There are millions of people with great ideas for new products and services. The one thing they all have in common is there is a big difference between drawing an idea on a napkin and actually bringing your invention to fruition and the marketplace. On this week's episode, we'll show all of you budding inventors how the web can help your quest to become a successful inventor/entrepreneur. Everything from crowd funding, to angel investors, to online marketing will be covered so that you, too, can hitch your wagon to the online money train. With us will be guests who have experience in raising money, who offer inventor's resources, or who have made the big time online with their innovative product and/or services.
In the 20th Century, businesses used print, TV and Radio as the preferred advertising mediums to take their products and services to market. To flex your advertising muscles today, you also need to add the internet to the mix. Unlike traditional forms of advertising, the internet easily crosses most borders and allows businesses in the know to geo-target their ads to any regional or local level they desire.
Every business today is trying to take advantage of the leverage that the internet provides. This process is made more complicated because the internet is a multi-media platform. It can not only provide a media-rich experience on every page, it can also provide access to many forms of marketing that even include analogs of their traditional counterparts like TV, Radio and print.
Today’s show will highlight how any business can use the internet to capture market share and connect with potential customer. Better still, it will illustrate how businesses can turn prospects into loyal customers and significantly grow their profits.
So tune in, turn on and learn how to Leverage your way to internet marketing successs.
Many businesses spend tons of money generating leads and finding prospects on the internet. Internet Marketing is the norm today for any business looking to grow their customer base. But did you know that most businesses leave more money on the table because they neglect the customers they already have. Touch marketing is the best way to make sure you stay top of mind with existing customers. However providing the right level and frequency of touches can be either a godsend for generating more sales or a nightmare for scaring away your customer. In this episode we will explore the do's and don'ts of touch marketing and provide you with a checklist of best practices to make sure you rake in the cash and keep your hard-earned customers.
There is no question that pay per click internet search advertising is an effective means of garnering leads and finding prospects for some companies. However large numbers of small businesses have found that they have yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science. Wouldn't it be great if you had a formula that taught you how to maximize the return your get from pay per click. In this episode we will explore the in's and out's of pay per click and teach you how to hedge your bets so that you get the most out of internet pay per click.
If you are looking to really get away from it all this summer, allow us to offer you some destinations that you won't find at your local travel agency. The Internet can connect you to exotic locales that are truly out of this world. In this episode we will explore a number of unusual vacation concepts including space tourism, the top 5 underwater hotels, an igloo village, a guided tour of Paris' sewer and an ice hotel in Sweden, just to name a few.
The Internet has been going mobile for the past few years. So much so that there are now more people accessing the web on their smartphones than there are on all the world's computers combined. Yet few businesses are exploiting the clear advantages that going mobile can bring by adapting their online marketing model. On this week's show, we'll talk about what it takes to start raking in the chips with smart mobile marketing.
If you’re in business today, you hear that being on the internet matters. It’s the new yellow pages of our world. You'll also hear pundits spout the importance of search engine ranking and how “if your website isn’t ranking high on Google, Yahoo and Bing" your business won’t survive. Well, I’m here to tell you that this is a bold face lie. Ranking high on Google or any search engine is not as important as ranking high for what your company does. What’s really important is that you rank high for the specific key words and phrases related to your core business. On top of that, getting on page one of Google or any search engine is only half the battle. (You also need to be able to convert this traffic into sales.) Add to this the fact that there are now dozens of other ways to be found on the internet. So, that brings us to the real question. What really matters online? How about targeting your ideal audience, how about keeping a great reputation and how about converting visitors when they visit. In this episode, we will discuss many of the alternative ways you can be found on the internet and more importantly, how to convert those visitors into customers even if your website is not found on page 1 of Google search.
Although newsprint has been around for more than 500 years, the past five years have seen a number of printed newspapers and magazines go down in flames. This is due in large part to the digital revolution that was spawned by the emergence of the Internet less than 20 years ago. Now in an attempt to stave off extinction, most newspaper editors are embracing the web in order to create a unique fusion of digital and print that they hope will keep them alive and kicking in the twenty-first century. During today's episode we will explore the changes that are taking place and we will interview several players in the world of newsprint.
When it comes to working the web to win there have been a lot of changes over the years. None more so than Search Engine Optimization (SEO). Since Google's most recent update called Hummingbird, many website owners and a number of professional optimizers have found themselves in a quandary when it comes to generating page one search engine results. If you are looking for a leg up on what it takes to climb up the ladder to search engine success, tune in for this episode.
The music biz has always been a tough one to break into. For years the record labels had a virtual monopoly on who got on the radio and on the charts. All that changed with the advent of the Internet. Now struggling artists have a way of generating visibility and selling their cds online. A number of unknown artists have made the scene when their music videos went viral. Outlets like i-tunes have put the recording artist in the driver's seat in a way that would have been unheard of a couple of decades ago. If you are looking to get your groove on, tune in for this episode of Working the Web to Win.
Everywhere you look online there are cutting edge technologies and devices that are promising to revolutionize the way we work the web. Everything from smartwatches to computerized glasses are all the rage right now, along with all manner of wearable devices. Some of these technologies may indeed prove to be game changers, producing a sea change that will leave more mundane technologies in their wake. Others will wind up in the hi-tech bone heap. Either way, as changes come at us faster and faster, we need to find a way to deal with technological extinction, or as I like to call it, "Survival of the fastest."
While fundraising is the lifeblood of charities in this country, many have had a hard time making the transition to the digital age. A recent study noted that eighty-four percent of charities, including many of the nation't largest, make it difficult to donate online. During this week's episodes we will discuss the changes that many non-profits need to consider, along with some strides made by several notable charities who have taken the plunge. On-air guests will include Adam Thayer and Tracy Collins from Goodwill.
Having trouble keeping up with all the changes that constantly happen in the world of social media? Did you know that Facebook added a gender identify option or that Twitter added analytics to their network? Would you like to know what has been added, what's hot and what's not so hot in Google+, LinkedIn and YouTube? Pinterest and Instagram are both changing and their growth requires your attention. In this episode, we will take you through the latest updates, changes and pitfalls that are occurring throughout social media world. Our journey will start with Facebook, then move on to Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram as well as a pair of specialty social networks called LinktoExpert and MedMasters. Overall, this social media roundup will bring you the latest and greatest updates on everything social, including what’s shaking, what’s breaking and what's just plain cool. Our special guest will be Joanne Weiland of LinktoExpert.com.
Having trouble keeping up with all the changes that constantly happen in the world of social media? Did you know that Facebook added a gender identify option or that Twitter added analytics to their network? Would you like to know what has been added, what's hot and what's not so hot in Google+, LinkedIn and YouTube? Pinterest and Instagram are both changing and their growth requires your attention. In this episode, we will take you through the latest updates, changes and pitfalls that are occurring throughout social media world. Our journey will start with Facebook, then move on to Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram as well as a pair of specialty social networks called LinktoExpert and MedMasters. Overall, this social media roundup will bring you the latest and greatest updates on everything social, including what’s shaking, what’s breaking and what's just plain cool. Our special guest is Joanne Weiland of LinktoExpert.com. REPLAY: No real-time call in
You have all heard about the hacking of big box retailer Target with the resulting loss of 40 million credit card numbers. However, what you may not be aware of is the fact the FBI is warning companies that deal in terabytes of consumer data that 2014 is shaping up to be a year fraught with peril. Many large companies are expected to be systematically targeted by international hacker collectives. In fact, a number of other companies and countries revealed that their data had been compromised to some degree in 2013, including such notables as Neiman Marcus, as well retailers in Germany and South Korea.
What makes these breaches particularly galling is not only the scopes of the penetration, but also the fact that hackers are able to blatantly offer sophisticated hacking tools for sale on the open market. Sources believe that the Target security breach was perpetrated by hackers who used malware purchased from a pair of Russian teens.
The real danger is the fact that not only is credit card information contained in these systems, but also is a tidal wave of other sensitive consumer information. Since data mining has become so endemic and identity theft has become such a problem for so many consumers, the question comes down to whether companies whom collect this information without your consent can be held liable if they are unable to protect it?
When the Internet was young there was enthusiasm about being able to connect to people and places worldwide. As the worldwide web grew, so did the amount of people and things connected to it. Somewhere during the past couple of years the sheer amount of devices that have become web-enabled has gotten to the point where there are more things connected to the Internet than people. As everyone from appliance designers to auto makers and even clothing manufacturers begin connecting more and more things to the web, all of us need to realize that everything we do, everyplace we go, as well as how we live, shop, play and learn are going to be fundamentally changed due to this technology. The question we are going to attempt to answer during this episode is, "Are You Ready for the Internet of Everything?"
Have you noticed that everywhere you look CCTV cameras are popping up? They are located on buildings, at intersections and even dangling beneath helicopters and UAVs. Not only is it getting to the point where you can no longer venture outdoors without being surveilled, but the technology now exists where clothing, car doors and walls become transparent. So if you want to know who could be watching you and how you can fight back, tune in, turn on and tweet.
With the continuing controversy revolving around the balky launch of healthcare.gov, suddenly online medical sites have suddenly taken center stage. But what the public is largely unaware of is the fact that the medical industry is hugely invested in the Internet. Not only is everything from medical advice to products and services available online, but even such advances as telesurgery and telediagnosis are becoming more prevalent. So if you want to learn more about the revolution that is occuring in the medical profession due to the Internet, tune into this episode. Now take two flash drives and text me in the morning.
2013 proved to be a real zinger for technology. Both good and bad guys were out in force. The NSA was recording all and criminals were providing hack-a-thons against big businesses and banks in an unprecedented way. SAAS and Cloud Computing moves to the forefront as ubiquitous services for daily use. Landline telephones see the asteroid coming their way as their use gives way to their Smartphone and VOIP cousins in large numbers. 2014 will make last year's technology seem like 50’s reruns as we rocket into the future. So stay tuned to Carl and Hector as they bring you the new year's technological advances that will shape our world.
Everyone is familiar with the Geico Gecko and the Aflac Duck, but what you might not be aware of are the number of online companies that have successfully used humor to sell their products and services to the masses. During this episode we will take a look at some viral videos that have made millions for their sponsors as well as the tools it takes to employ humor as a mass marketing tool that's hard to beat.
You may have missed this on the TV news, but on dec. 20-21 seventeen teams duked it out at the DARPA Robotics Challenge for a chance to win $2 million. Sporting monikers like RoboSimian, Valkerie and Atlas, these droids looked something like a cross between a tinkertoy and the Terminator. Like the T1, these bots have articulated arms and legs. This is vital to the DARPA contest, since these droids are designed for search and rescue. Contest rules state that they must be able to climb ladders, open doors and turn valves. Only the best will go onto the finals in 2014.
During this episode we will also discuss the quantum leap that has recently taken place in everything from domestic robots to industrial bots and aerial drones. So if you want to know where this technology is headed before it comes knocking at your door, tun into this episode of Working the Web to Win.
Google is crying foul because Microsoft is printing t-shirts and coffee mugs that say Don't Get Scroogled - Google is Watching you. Is the sale of these items by Microsoft a legitimate shot across the bow? Or, is Microsoft’s besmirching of Google's good name just sour grapes? More importantly, are these rivals getting ready to go toe to toe over your internet privacy? Is Google really spying on you by gathering intimate information on your shopping, browsing and content consumption habits? Tune in this week to learn for yourself how you can check if Google (or anyone else for that matter) is spying on you.
Can't remember the important trends, happening and events that shaped 2013? Do you want to make sure that you don't make the same mistakes in 2014? Follow Carl and Hector as they take you through the most important internet marketing trends and events of 2013. Follow their highlights and commentary of what shaped 2013 and how these trends will make or break internet marketing in 21 Century!
Twenty fourteen is almost upon us and Social Media is more influential than ever before. Each year at this time, I reach into my research crystal ball and predict the Social Media trends for the coming year. This will be my third year and so far, I have been right on the money (98.61 percent right) with my predictions. Will Facebook continue to dominate, will Twitter leap forward after their IPO, will LinkedIn expand into new service areas, will Google+ finally live up to its giant name sake or will some other player like Pintrest surprise us all. Tune in and learn what the future hold for Social Media Marketing in 2014.
If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online.
The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests.
Tune in, Turn on and Tweet your way to online success weekly.
Each year we research the trends, listen to the prognosticators and throw the bones on the ground. From this we go out on a limb (a fat one mind you) to predict what the upcoming year will have in store. We look at how the giants will play and eat, what new products will become game changers and what new innovations will stir the winds of change on the ecommerce landscape. This episode is always very popular as we have been right 99.7 percent of the time. So if you want to look in to our crystal ball, don't miss Internet Marketing Predictions for 2014.
If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online.
The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests.
Tune in, Turn on and Tweet your way to online success weekly.
With more people doing their Christmas shopping online than ever before (up 28 percent from a year ago), we thought we'd get into the holiday spirit by spending this episode talking about the hot trends and gifts that are likely to impact this year's etail figures. We will also touch on the changes to the holidays brought about by the World Wide Web as well as whose been naughty and whose been nice online in 2013. So if you want to get into the ho, ho, holiday scene tune into Carl and Hector as they show you around Santa's web-enabled workshop.
Most people think of Google as a search engine, albeit an all powerful and superwealthy search engine. But what most people don't take into consideration is that Google has become much, much more. Today, Google's ever expanding business empire includes such things as smartphones and tablet pcs (Android), the next wave in wearable computers (Glass), self-driving car technology, a direct-to-consumer genetic testing company and even such far out technology as giant telecommunication blimps. So it should come as no surprise that Google is always looking to be on the cutting edge of emerging industries. In September, Google launched its latest venture, a medical company named Calico that is tasked with taking on death itself. That a couple of billionaires should be interested in extending their pampered life is not so unusual. Billionaire John Sperline spent $4 million to clone his pet dog, Missy. But cloning a creature isn't the same thing as keeping one alive. It's more like xeroxing one. Some people think Larry Page and Sergei Brin have gone off the deep end on this one. But with a war chest of $45 billion at the ready, if anyone can take a crack at the Grim Reaper, it's Google. Of course, the endeavor could wind up as other ill-fated examples of what the smartest guys in the room did in such industries as housing, investing and banking. Only time and a few billion dollars will tell.
When it comes to revolutionizing the way in which we perceive and operate in the world as we know it, the Internet has been one of the most important inventions ever created. And like many inventions it was the result of a lot of labor by a number of talented people. A number of those innovators went onto become Internet icons. What we are going to talk about in this episode is the fact that while many of the people that gave rise to the web were indeed some of the smartest guys in the room, the fact is that not everything they created were overnight sensations. In fact, some of their follow up concepts were either concepts that were way out there or outright flops. So if you want to see where the web has come from and potentially where it is headed, tune into this week's episode.
You've heard of the Internet, but did you know it had a darkside? The FBI, DEA, IRS and US Customs recently caused the world's largest black market site called Silk Road to go dark by using their own nefarious tactics against them. The site, which conducted billions of dollars in business using an online currency known as bitcoins, was shut down on October 1 and its alleged operator Ross Ulbricht was arrested in San Francisco. Silk Road was to the underworld what Amazon is to the rest of us. The black market storefront offered everything from cocaine to fake passports. With nearly a million customers and $1.2 billion in sales, the site also served up many other illicit services including those of forgers, computer hackers and hit men. Speaking of hit men, Ulbricht is also under indictment forattempting to have a former employee murdered, So if you want to see how the feds brought down the biggest online underworld kingpin then tune into this episode of Working the Web to Win.
Facebook has recently changed their rules on running an online contest. Now is the time to take advantage of these new rules that allow you to create a contest without having to purchase additional services or 3rd party apps. If you want to grow your Facebook fan base, this show is a must listen. So stay tuned in and turn on this week's episode of Working the Web to Win in order to become a winner with your next Facebook Contest.
Want to see something really scary? Well you don't have to prowl the streets on Halloween in order to see the kind of things that give you goose bumps. All you have to do is trawl the Internet's backchannels for an hour. Once there you will discover creepy crawlies galore, including a search engine designed for and by hackers, a black hat (not cat) convention in Las Vegas and ghost sites that will creep you out. So if you are into things that go bump in the night, tune into this episode of Working the Web to Win...if you dare.
If you were around in the mid 1970's or have been trolling the DVD backlist on Netflix then you are undoubtedly familiar with astronaut Steve Austin, played by Lee Majors. In the pilot to the four year series, Major Austin is horribly injured in the crash of an experimental aircraft only to awaken as a multiple amputee. Offered hope in an experimental operation that cost six million dollars, both legs, his right arm and his left eye are replaced with bionic implants that give him superhuman abilities. After the operation, he is able to run at speeds of 60 mph, his eyy has zoom capability and his right arm has superhuman strength. While currentl technology can not replicate all of the abilities of Colonel Austin, at least not yet, there are a number of "bionic" devices that have been able to allow paraplegics to walk, the deaf to hear, and the blind to see. Plus there are legions of "enhanced humans" who via technology are able to do and see things that no ordinary human being can. In this episode of Working the Web to Win we will explore off-the-shelf technology and look at the next wave of bionic technology that is just over the horizon.
Have your heard about the little bird that is sending many websites into a tailspin? It's called Hummingbird and it reprresents Google's latest search engine algorithm modification. Unlike many algorithm tweaks, Hummingbird is a humdinger that represents the most dramatic alteration to the way in which the world's most popular search engine ranks sites since Google's last major overhaul three years ago called Caffeine. While Caffeine's intent was as a wakeup call to black hat marketers, Hummingbird is intended to introduce a whole new way of conducting content searches. So if you want your website to fly with the eagles, tune into this episode or risk bcoming a dead duck.
The YouTube video Gangnam Style went viral and caught the imagination of millions of people in the worldwide. As a marketing professional I endeavor to understand why such marketing events happen. What is the special spark that makes a video, podcast or eBook go viral. Where does it all start. Who influences the play and the spread? Does it all happen organically or is some it artificially manipulated. In this article I will provide a number of useful elemints as to why internet post go viral. I will provide a list of characteristics that all viral post have in common and I will provide you with a road map to hopefully create your own viral post. This way you too can work the web Gangnam Style. If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online. The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests. Tune in, Turn on and Tweet your way to online success weekly.
Do you use Google Plus? Are you using, Facebook, LinkedIn, YouTube or Twitter for your business. If you are using any of these social networks but not using Google Plus, you’re missing one of the biggest boats in social networking ocean. The Fact that Google Brand pages are tied into Google Search, Google Local and Google Maps all contain the magic word Google. In addition, since Google has 81% of search, you should be thinking, I'd better check this out! If you want to put a big plus in your social networking, then tune in and turn on to maximizing the plus in Google Plus Brand pages. If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online. The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests. Tune in, Turn on and Tweet your way to online success weekly.
Every time Google sneezes the Internet comes down with a cold. Many websites fall off page one every time Google updates their search algorithms. Being that Google controls 82% of search, it is vital that you understand its likes and dislikes. You also need to know what to do to bulletproof your web presence so that the next time an update occurs you won't be lost in Cyberspace. The problem is that Google like all other search engines doesn't make it easy for webmasters and site designers to understand the rules of engagement. During this episode we are going to part the curtain and give you a look behind the scenes in order to show you what the wizard wants.
We live in America and believe in freedom of the press, right? But Did You Know that you can use free and low cost press releases to gain search ranking, drive web traffic and find more customers. Did You Also Know that anyone can also use it to get others to tell their story and to spread that message to hundreds if not thousand of news outlets in as little as 24 hours. This not only builds your brand, it raise your credibility to a whole new level. Don’t miss this week's episode of Working The Web To Win to help you build your brand and gain more customers by using free and low cost press release services. If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online. The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests. Tune in, Turn on and Tweet your way to online success weekly.
Most people don’t want you to text and drive but did you know that you can drive web traffic with a text message! You can also sell products, announce events provide promo codes and other special offers. However, there are lots of pitfalls, technical issues and even laws that you have to navigate in order to be successful. Join us this week as we dive into the depths of Text Messaging Magic for your business. If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online. The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests. Tune in, Turn on and Tweet your way to online success weekly.
Have you heard the phrase, “there is money to be made in blogging”! Well I’m here to tell you it’s true. A blog can provide a platform to showcase your business, your expertise and your products. However, you first have to build an audience and then you have to learn how to use pull marketing to get them to buy. Add to the above facts, that blogging can raise your credibility, raise your search ranking and allows you to spread your message on multiple social nets and you have a winning marketing tool. Don’t miss this episode of Working the Web to Win were you will learn The Secrets of Blogging for Money. If you are one of the millions of website owners who are looking for the fast lane onto the Information Superhighway, this is the show for you. Hosted by professional Internet marketers Carl Weiss and Hector "The Connector" Cisneros, every episode is designed to cover topics, tips and technology that can make or break you online. The show also features guests who have developed software, apps, schools or sites that are designed to help you take your knowledge of the Internet to new heights. Best of all, this show is interactive and listeners can call in live with questions for either the hosts or the guests. Tune in, Turn on and Tweet your way to online success weekly.