The Great Automotive Experience: Recent Episodes
Larry R. Olsen
The Great Automotive Experience podcast is hosted by Larry R. Olsen, CEO of Aperneo, a former GM, OEM partner, and expert in the field of performance driven neurology. He is the current host of The Mindset Playbook Podcast heard by thousands nationally and in 36 countries around the globe. He defines the Great Automotive Experience as occurring when the buying experience meets or exceeds the thrill of owning a new vehicle. Larry interviews GM’s, dealer principals, and other influencers in the automotive field to answer serious questions about what goes on behind the scenes and the mindset necessary to create a great customer and associate experience.
Brendan Harrington’s vast leadership background creates the culture for a great customer experience because he strives to create a great experience for his employees. He shares what it takes to create employee buy-in, how to resolve difficult situations, and what he’s discovered is the most valuable offering as a leader.
Craig Nangle is not only an expert automotive technician but also a master in taking care of the customers needs and wants. He shares how to get the most out of your visit to the service department, what we need to know as a customer to get the best possible service outcome, and not only the importance of being listened to, but more importantly, being understood. Check out his business at: Tint-World, Murfreesboro, TN.
Wayne Gonsoulin has 40 years of experience in the auto industry. He is a master in training and has held positions as Director of Training and Development at Key Royal and Group One Automotive as well as General Manager of the largest Ford dealership in Louisiana. He shares the 4 questions that everyone should ask of themselves for a fulfilling life, what it takes to make a positive difference in the lives of others, as well as what a world class culture should look and act like. He is truly all about creating a great customer experience.
Chet Parsons is a critical part of the future in the automotive evolution which is happening now. From an early start in automotive retail, Chet has followed the industry’s evolution and is now developing sales operations and defining the customer journey in the EV industry. With time spent at Tesla, Faraday Future, and most recently Bollinger Motors, his vision is to streamline and improve the customer experience at all levels to parallel the efficiency and future growth of electric mobility.
In 2013, Tom Rudnai decided it was time to pursue ownership and in July 2014, Tom partnered up with the Oremor Automotive Group to purchase Temecula Valley Toyota. Tom is the managing partner and serves as the general manager of the dealership. Focusing on the feedback from all the employees of the former ownership, Tom emphasized structure, communication, direction, and culture. The employees quickly embraced the new organization’s vision and Temecula Valley Toyota quickly became the fastest growing Toyota dealership in the USA. Tom discusses the importance of developing your people, surrounding yourself with great ones and how work-life balance is much easier when you know what to control and what not to.
Sean Green attributes his experience gained as a 23-year veteran of the US Navy’s elite Submarine Force as Navigator and Master Training Specialist, as perfect preparation for his many successful roles along with a progressively oriented Dealer Principle. He is currently in the position of Chief Training and Education Officer for the Haselwood Auto Group and during his 21 years of Automotive Experience, he has successfully worked in every sales position ranging from Sales & Leasing to dealership General Manager. His forte is bringing out the best in others and he believes leadership modeling the core values is the best influencer.
Casey Turner is a free agent for an automotive C-suite position. He is 3rd generation within the automotive family whose leadership and insights has created many new and upcoming leaders. Casey’s love for the business has guided and inspired him through much adversity, and his journey will inspire all who listen.
Brad Mugg has been in the automotive industry for over 30 years and currently is the Managing Partner of Honda of downtown Los Angeles. Since he joined them they have gone from 35th in the country to 7th on their way to their number one goal, and that's to become the number 1 Honda store in the country. Experience his zest for life, insights on what it takes to be number one, and why it’s so essential to make your highest priority, your people.
Doug Eroh is the Executive Vice President, Penske Motor Group and President & General Manager, Longo Toyota. He has 24 years of experience in the automotive industry including OEM, financial services, and retail experience. He leads his organizations by honoring the company values no matter the circumstances, and knowing that his people are their greatest asset.
Putting care back into the lives of those he touches, John Beaumont is the real deal. Welcome to Mindset Playbook’s new series The Great Automotive Experience, which occurs when the buying experience meets or exceeds the thrill of owning a new vehicle. John Beaumont has twenty-two years and counting with Toyota and Lexus, he is currently Senior Manager for Dealer Engagement, Toyota Motor North America, working with their dealer partners to maximize sales, customer and associate satisfaction, and retention. Most recently John has begun working with their SmartPath team helping to provide a comprehensive digital retail platform for their dealers, and bring a best-in-class buying experience to their customers.