Digital Beauty Business Podcast: Recent Episodes

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Who is your ideal beauty customer?  I'm sure you've heard of people talking about your ideal customer avatar.  That's what we are going to get into today.  

When it comes to any business, You have to know who you're selling to! The beauty world is no exception. It doesn’t matter if its in person, a service, a digital product, an ecommerce product, a course, a membership, I don’t care.  You need to know who that one person is and what they are having a problem with.  You are the person to solve it.  You are the one giving the value.

Stop going for everyone.

In this episode: 

• Nailing down your niche

• Who is your ideal client?

• Thinking about what they do

• Just ask for your ideal client!

I don't like social media, so if you need me - you can access the shownotes at: https://digitalbeautynomad.com/3

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You absolutely do NOT need social media to build your beauty business.  The first 10 years of my beauty business as a hairdresser I did not have social media, I didn't even take pictures for a portfolio.  Word of mouth is still one of the most powerful marketing tools, don't let some beauty guru tell you otherwise.

The ways to market your beauty brand without social media include - 

• Word of mouth

• Work somewhere busy

• Fake it 'til you make it

• Be Yourself

You can access the shownotes at: https://digitalbeautynomad.com/2

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Streamlining my beauty business was the best thing I could have ever done.  It doesn't matter if you're working from home, working in a salon, or working from a computer, getting systems in place when it comes to the backend of your beauty business can make a huge difference.

In this episode I talk about a few strategies that helped me through my 10 years of being a hairdresser including:

• Scheduling software

• Website

• Product ordering

• Accounting software automation

You can access the shownotes at: https://digitalbeautynomad.com/1