Purpose Powered Brand: Recent Episodes
Amanda Stassen
Purpose Powered Brand is a podcast for leaders and brands transforming their business into a force for good. Hosted by BIZU Innovation Group founder and chief strategist, Amanda Stassen, each episode we speak with leaders who are proving that not only does purpose drive profit, but the future of our world depends on it. From experts, CEO’s, and founders, to entrepreneurs, and societal change agents, we’ll get inspired and learn how to build a business and brand that’s not only profitable, but purposefully makes people’s lives and the world better.
Keith Ippel is the co-founder and co-CEO of Spring Activator, a global incubator, accelerator, & advisory firm empowering entrepreneurs & impact investors. He’s also the co-founder & head of growth at Spring Impact Capital, a firm focused on purpose investing in early-stage Canadian businesses.
Keith’s unique perspectives on creating impactful and financially viable businesses, coupled with his firsthand experience from advising companies like Nada and Hootsuite, provide invaluable guidance for budding entrepreneurs looking to secure funding.
Listen in as Amanda and Keith deep dive into what makes or breaks investor pitches, the evolving nature of the entrepreneurial archetype and key factors that make purpose-driven businesses stand out.
In this episode we learn about:
- Trust-based investment decisions & how early-stage founders can increase their trust quotient
- How to evolve your business model based on market feedback without losing your vision
- The secret to an effective pitch deck & the cues to listen for
- How to attract the right investors & create a lasting impact
Learn more about Spring Activator at www.spring.is& Spring Impact Capital at www.springimpactcapital.com
If you liked what you heard be sure to share & subscribe. We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co.
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Emily O’Brien is the Founder and CEO of Comeback Snacks, a social enterprise focused on delivering gourmet popcorn while supporting reintegration programs for formerly incarcerated individuals. Emily’s compelling life story, which includes a four-year prison sentence for drug trafficking, has fueled her passion for second chances. Her innovative business approach melds culinary delight with social impact, aiming to reduce recidivism by offering meaningful employment opportunities to those with criminal records.
In this episode we learn about:
• How sharing your story authentically can be a powerful tool for overcoming societal stigma & building meaningful relationships
• How hiring formerly incarcerated individuals not only reduces recidivism but also brings diverse skills & resilience to the workforce
• How the fusion of business objectives with social impact creates sustainable growth & far-reaching positive outcomes
• Keys to turning adverse life situations into opportunities for real growth & development
Learn more about Comeback Snacks at www.comebacksnacks.com
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you, or if you have a guest suggestion, drop us a line at info@bizu.co.
This episode is powered by BIZU Innovation. We’re a strategic branding & creative agency on a mission to transform brands into a powerful force for good. Let’s work together to launch, grow or refresh your brand. Connect with us on social:
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Frank Stronach is a legendary figure in the world of business, particularly known for his phenomenal success in the automotive industry. He is the founder and honorary chairman of Magna International, the largest and mostdiversified automotive parts supplier in the world. In 1999 he was inducted into the Canadian Business Hall of Fame and is a member of the Order of Canada.
From Frank’s start-up garage days, to employee profit sharing and decentralization as the secret to innovation, you’re invited to join us as we dive into “Unleashing Business Growth Through Fair Enterprise: Lessons from Magna Founder Frank Stronach”
In this episode we’ll learn about:
✏️ How to drive entrepreneurial growth through employee partnerships
✏️ 3 Keys to driving innovation: Decentralization, Managerial Autonomy & Profit sharing
✏️ How to unleash the power of Small Business for Economic Growth
✏️ Fair Enterprise vs. Free Enterprise
Learn more about Frank’s work at www.stronachinternational.com and www.economiccharter.ca
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.
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Tye Farrow is a distinguished architect, lecturer, seniorpartner at Farrow Partners Architects, and now the author of “Constructing Health: How the Built Environment Enhances Your Mind’s Health.”
From transactional to transformative space and the intersection of neuroscience and architecture, to rethinking affordable housing and why there’s no such thing as neutral space, you’re invited to join us as we dive into ‘Wellness by Design: Enhancing Mind Health, Well-being & Productivity through Built Environments’ with Tye Farrow.
In this episode we’ll learn about:
✏️ Pathogenic vs Salutogenic design & why it matters
✏️ The impact built environments have on human neuro-regeneration
✏️ How to design work environments that enhance wellbeing & productivity
✏️ Harnessing the power of generosity & abundance to create vital spaces
Learn more about Tye Farrow’s work at www.farrowpartners.ca
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Esha Chhabra is a distinguished writer and journalist for The Guardian, New York Times, Fast Company, and Forbes. Recognized for her thought leadership in sustainability and regenerative business, Esha has earned multiple grants from the Pulitzer Center and the United Nations Foundation. She is the author of the book “Working to Restore: Harnessing the Power of Regenerative Business to Heal the World.”
From the real difference between sustainability and regenerative and why more businesses should focus on carbon ‘insetting’ not ‘offsetting’, to purpose led innovation and legacy thinking, you’re invited to join us as we dive into ‘Rewriting the Rules of Doing Business: Lessons from Regenerative Entrepreneurs’ with Esha Chhabra.
In this episode we’ll learn about:
✏️ The difference between regenerative & traditional entrepreneurship
✏️ Carbon insetting vs Carbon offsetting & choosing the right approach
✏️ How workplace culture is the gateway for creating business legacy
✏️Why empathy is the most important driver of innovation
Learn more about Esha’s work at www.eshachhabra.com.
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.
This episode is powered by BIZU Innovation Group. We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, growor refresh your brand.
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Sonia Strobel is the CEO & Co-Founder of Skipper Otto, a Community Supported Fishery and sustainable seafood subscription service that creates a direct connection between local fishing families and consumers, with the joint goal of protecting ocean resources and improving our local food system.
From the power of storytelling for community building, and the journey from high school teacher to CEO, to challengingindustrial fish farming and leading with rocket fuel, you’re invited to join us as we dive into ‘Community building as a Superpower: Repairing relationships through Sustainable Seafood’ with Sonia Strobel.
In this episode we’ll learn about:
✏️ The key to balancing environmental stewardship & economic vitality
✏️ Why building community accelerates growth & how to start
✏️ Breaking down complex problems & the art of solving one issue at a time
✏️ Tips for telling stories that inspire change
✏️ The power of partnerships & how finding the right business partner can propel your success
+
✏️ The simple framework you need to steal to align your actions to core values
Learn more about Skipper Otto at www.skipperotto.com
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In this segment of Behind the Purpose Powered Brand, Suzie shares with Amanda why it's important for entrepreneurs to stop overthinking and start taking action, while also emphasizing the need to go slow and master the 4P fundamentals.
Suzie Yorke is the CEO & Co-Founder of The Better Chocolates, a brand on a mission to create the healthiest and most delicious functional chocolates. Suzie is also the founder & CEO behind the food start up brand ‘Love Good Fats’ where she grew revenues to over $100 million in 3 years.
Listen to the full podcast interview with Suzie Yorke: ‘Healthy chocolate, fair trade farming & the 4P’s every start up brand needs’
Learn more about The Better Chocolates at www.thebetterchocolates.ca
**This episode is powered by BIZU Innovation Group. We’re a strategic branding agency on a mission to transform brands into a powerful force for good! Let’s work together to launch, grow or refresh your brand >> info@bizu.co
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Noora Sharrab is the CEO & Co-Founder of SITTI Soap, a social enterprise lifestyle brand committed to the self-reliance of refugee and displaced communities through long-term employment opportunities and skill development training.
From getting scrappy with start-up funding to employing refugees and building a social enterprise, you’re invited to join us as we dive into ‘Beyond Philanthropy: How Commerce, Collaboration & Community Drive Impact’ with Noora Sharrab.
In this episode we’ll learn about:
✏️ The transformative power of fostering hope through employment to (re)build community.
✏️ How social enterprise merges commerce with charitable principles to accelerate & amplify impact.
✏️ The importance of ethical procurement & the role of private sector companies in driving social change through conscientious business practices.
✏️ How brand collaborations enhance brand storytelling & align social impact goals with strategic business objectives.
✏️ What every entrepreneur needs to do to overcome imposter syndrome.
Learn more about SITTI Soap at www.sittisoap.com
If you liked what you heard be sure to share and subscribe. We’d also love to hear what resonated with you or if you have a guest suggestion, drop us a line at info@bizu.co.
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Amanda Stassenis the Founder & Chief Strategist of BIZU Innovation Group, a strategic branding & creative agency on a mission to build better brands for a better world. She’s also the host of the Purpose Powered Brand podcast.
On this episode, Amanda builds the business case for the profit-purpose connection and shares examples and tips for how to activate it to drive greater growth and impact in your business.
From what purpose really is and the right way to take a stand, to employees as customers and telling stories that matter, you’re invited to join us as we dive into ‘Igniting Profit through Purpose: 4 Activation Strategies’ with Amanda Stassen.
In this episode we’ll learn about:
✏️ Why purpose-driven brands outperform the market
✏️ A cautionary tale of inauthentic brand activism
✏️ 4 activation strategies to harness purpose for growth: stand, people, planet & product
✏️ The risk of purpose-washing, aka ‘all talk, no walk’
✏️ The secret to unignorable storytelling: What every impact entrepreneur needs to know
Learn more about BIZU Innovation Group at www.bizu.co
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Thyagi DeLanerolle is the CEO and co founder of OOT Social, a tech startup on a mission to end loneliness by powering humanconnectivity.
From navigating remote and hybrid work to harnessing tech for good to transform loneliness to belonging, you’re invited to join us as we dive into ‘Empowering Human Connection by Making Social, Social Again’ with Thyagi DeLanerolle.
In this episode we’ll learn about:
✏️ Loneliness - The real global epidemic
✏️ Mental Health & Absenteeism in the workplace
✏️ The Future of Work: Navigating between Remote & Hybrid
✏️ The importance of belonging & how to create it in the workplace
✏️ The Science of Connection: Proximity, Interest & Intention
✏️ Next Gen AI for building bridges & starting conversations
Learn more about OOT Social at www.oot.live
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Lindsey Boyle is the Founder of Circular Citizen, a research consultancy focused on consumer insights to advance the circular economy. She is also the co-author of the ‘Stuff in Flux2: Circular Innovation Playbook’ (sponsored by Canadian Tire), a resource that validates demand for circular product design and reuse business models.
Get ready to dive into the world of Stuff – the stuff we make, buy and dispose. From how people's relationship with stuff is changing to what they want from stuff in the future, you’re invited to join us as we dive into a mini-masterclass on ‘How to drive innovation in the circular economy’ with Lindsey Boyle.
In this episode we’ll learn about:
✏️The global transformation underway shifting from mindless consumption.
✏️The difference between circular & sustainable, and why circular is better.
✏️The 3 core principles of the circular economy.
✏️Why business should care about people’s changing relationship to stuff.
✏️The 4 global circular innovation opportunity areas with mass market potential every innovator, entrepreneur & intrapreneur needs to know about.
Learn more about Circular Citizen at www.circularcitizens.com. Download a copy of the Stuff In Flux2: Circular Innovation playbook HERE.
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Chantal Carter is the Founder of Love & Nudes, Canada's first nude skin tone intimates brand made for women of color.
From Tackling Inequity through Entrepreneurship to Overcoming Fears and facing the Dragon’s Den, you’re invited to listen in to ‘From Inequity to Empowerment: How One Fashion Entrepreneur is Redefining Beauty Standards & Inspiring Change’ with Chantal Carter.
In this episode:
- How being curious leads to uncovering problems to solve
- The invaluable lesson scrappy crowdfunding teaches
- How to overcome the fear narrative in your head to face the dragons
- Why loneliness is an entrepreneur’s worst enemy & what to do about it
- How to solve a problem way bigger than you. Hint: Start by building a philosophy you believe in & can live by.
Learn more about Love & Nudes at www.loveandnudes.com
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Vincent Sowa and David Stotesbury are the co-founders and dynamic duo behind Backed by Bees, a Canadian honey and mead business on a mission to re-connect people to nature.
From pollination and human health to the importance of hiring with purpose, you’re invited to listen in as we dive into ‘Bee-lieving in Biodiversity & Building a Hive of Impact’ with Vincent & David.
A few of the topics we cover that you won’t want to miss:
✏️ The ‘86,000 seconds’ purpose hack question everyone needs to ask themselves
✏️The journey from passion to entrepreneurship & building a mission driven business
✏️ The power of pollinators & the impact to biodiversity
✏️ Global Health risks of pollinator declines
✏️ How nature is an antidote for rising mental health issues
✏️ The secret to building a great team
Learn more about Backed by Bees at www.backedbybees.com
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Suzie Yorke is the Co-founder & CEO of The Better Chocolates, a brand on a mission to create the healthiest and most delicious functional chocolates.
From entrepreneurship after 50 to tackling chocolate production’s dark side, you’re invited to listen in as we learn about ‘Healthy chocolate, fair trade farming & the 4P’s every start up brand needs’ with Suzie Yorke.
A few of the topics we cover, and you won’t want to miss:
✏️ Micro farming & the importance of fair trade
✏️ Differentiating in a world of choice
✏️ The two questions every entrepreneur needs to answer
✏️ Scrappy research & why concept optimization is critical
✏️ When not to launch a brand
Learn more about The Better Chocolates at www.thebetterchocolates.ca
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Christal Earle, is the Founder and CEO of Brave Soles, a social venture business that makes handcrafted shoes with upcycled tire soles and accessories.
From ethical employment and building community relationships, to creating circular fashion that’s good for people and the planet, you’re invited to listen in as we learn about ‘Conscious fashion, artisanal supply chains and how one brave soul’s kindness inspired a footwear brand’ with Christal Earle.
A few of the topics we cover, and you won’t want to miss:
✏️ The truth about recycling
✏️ Launching a business on a shoestring budget
✏️ Curiousity as the key driver of innovation
✏️ Charity & colonial mindset
✏️ The catalyst for moving from idea to action
Learn more about Brave Soles at www.bravesoles.life
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Connor Curran is the Co-Founder & Chief Laundry Folder at Local Laundry, a Made-in-Canada, Apparel Brand for social good.
From Canada’s manufacturing dilemma, to why local costs more and why it’s a good thing, you’re invited to listen in as we learn about ‘Made in Canada: Rebuilding community one relationship at a time’ with Connor Curran.
A few of the topics we cover, and you won’t want to miss:
✏️ Why ‘Made-in-Canada’ is so important
✏️ The state of manufacturing in Canada
✏️ What Millennials & Gen Z’s really want from business
✏️ How to build VoC (voice of customer) understanding and community at the same time
✏️ The intersection of vulnerability & authenticity in storytelling
Learn more about Local Laundry at www.locallaundry.ca
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Greg Hemmings is the Founder of Hemmings House, an award-winning film production company that specializes in social change-making to help good companies tell their stories and become great contributors to a happier and kinder world.
From the science of storytelling and how to make data emotional, to social change making and responsible story-listening, you’re invited to join us as we dive into a ‘Storytelling for Impact mini-masterclass’ with Greg Hemmings.
A few of the topics we cover, and you won’t want to miss:
- The power of storytelling & why it works
- Storytelling frameworks: How to tell a story with impact
- The wrong way to tell a story: Mistakes to avoid
- The future of storytelling: Know your who
- One universal human theme every story should include
Learn more about Hemmings House at www.hemmingshouse.com
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Stuart Lilley is the Founder & Chief Visionary Officer of ReFeed Farms, a food upcycling company on a mission to reduce food waste while feeding communities, regenerating soil and restoring the planet.
Through their innovative Circular Nutrition(TM) process and zero-waste facilities they not only create and curate regenerative soil amendments, they work with local farmers, grocers, manufacturers and community partners to redirect excess and unused produce to nourish food insecure families.
From Circularity as a business model and understanding the food recovery to utility process, to how to think about Carbon Credits holistically and why business should care, you’re invited to listen in as we learn about “Food waste, food insecurity & fixing Canada’s broken food system” with Stuart Lilley.
In this episode we talk about:
- How to go beyond seeing a need to problem solving what you can do as a business to fix it
- Why circular business models need all stakeholders at the table to really work
- How big the food insecurity issue is in Canada & it’s relationship with food waste
- A holistic view to carbon credits & why it matters
- Why starting to tell your story early is so critical to gaining investor traction
- Why leaders shouldn’t surround themselves with ‘yes men’
And more!
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Jenn Harper is the founder and CEO of Cheekbone Beauty Cosmetics, a Canadian Indigenous-owned, color cosmetics brand, known for creating clean, vegan and sustainable color cosmetics using Indigenous wisdom. Available at Sephora Canada, Cheekbone Beauty is on a mission to help Indigenous youth see and feel their enormous value in the world, while developing sustainable colour cosmetics.
From the power of representation and the importance of values-aligned partnerships, to the Seven Generation principle and how it changes the way you think about business, you’re invited to listen in as we learn how to ‘Build a brand you believe in, and others will rally around’ with Jenn Harper.
In this episode we’ll learn about:
- How having a defined purpose is fire & fuel for business growth
- How representation in media changes how we think about ourselves
- Why aligned values are so important in selecting your equity partner
- What the Seven Generation principle is & how to apply it to your business
- What Indigenous Wisdom teaches is the key performance indicator for success
Learn more about Cheekbone Beauty Cosmetics at www.cheekbonebeauty.com
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Kristy O’Leary & Brianna Brown are co-founders of Decade Impact, an impact & B-Corp consultancy that helps businesses leave the world better than they found it. Their ‘Getting to-80’ program helps entrepreneurs & companies of all sizes prepare for B-Corp certification.
From green blushing, ESG & Impact Investing, to the B-Corp assessment, certification and movement, you’re invited to listen in as we dive into a ‘B-Corp mini-masterclass’ with Kristy O’Leary & Brianna Brown.
In this episode we’ll learn about:
- Greenblushing & why we need to stop doing it
- The difference between ESG, Sustainability & Impact
- What B-Corp certification is & how it works
- The 5 pillars of B-Corp certification (governance, workers, community, environment, and customers) & what they mean
Learn more about Decade Impact at www.decadeimpact.com
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Brian Harris is a serial entrepreneur and founder of Wild Coast Biologics, a Agri-Tech start up with a vision to harness the power of algae to not only make soil healthier and the environment cleaner but to convert waste into useful by-products.
From the ticket industry and brewing beer to harvesting Algae in bio-reactors, you’re invited to listen in as we learn about ‘A Serial Entrepreneurs’ journey to purpose & Micro-Algae, the earth’s tiniest climate change superhero.’ with Brian Harris.
In this episode we’ll learn about:
- Why it’s not enough to have a disruptive technology & how timing is everything
- What profit really is and why it’s not an ugly word
- Soil degradation & the impact on industrial agriculture
- Algae’s bio-stimulant super-powers
Learn more about Wild Coast Biologics at www.wildcoastbiologics.com
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Dr. Penny Jennings is the Vice President of Strategic Programs and Partnerships at Greyston Bakery, a world-class commercial bakery business with a 10-year vision to provide employment opportunities to at least 40,000 of the ten million Americans facing barriers to employment through their revolutionary Open Hiring Model.
From workforce development and the many barriers to employment to rethinking human resource department objectives, you’re invited to listen in as we learn about ‘Reinventing hiring and how Greyston Bakery is unlocking human potential by baking brownies with purpose’ with Dr. Penny Jennings.
Learn more about Greyston Bakery at www.greyston.org
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James Bartle is the CEO and Founder of Outland Denim, an Australian fashion company on the vanguard of the global socially conscious manufacturing movement. A thriving ethically and sustainably made jeans company, Outland Denim not only is setting a new standard in fashion manufacturing, its circular business model creates employment for women who have been saved from the sex slave industry in Cambodia.
From the exploitative ripple effect of cheap fashion to supply chain challenges and employment business models that uplift and empower, you’re invited to listen in as we learn about consumerism as the solution, and how Outland Denim is transforming jeans into a force for good to tackle sex trafficking with James Bartle.
Learn more at www.outlanddenim.com
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Izzy Ahrbeck is the former Managing Director of Business of Purpose and is now the Community Manager for Impact Hub Berlin. With over 1500 members, across 60 countries, Business of Purpose is a global community platform for purpose driven business professionals and impact leaders accelerating the move towards changing the business world for good. Impact Hub Berlin is part of the Global Impact Hub network accelerating change to a just and sustainable future in over 100 cities, working in local communities providing innovative programmes, events, and support for impact-driven entrepreneurs and innovators.
From creating impact communities to rethinking our hockey stick growth obsession, you’re invited to listen in as we learn about Sustainable vs Regenerative and Business’ role in solving the world’s problems with Izzy Ahrbeck.
Learn more at www.purposeofbusiness.com; https://berlin.impacthub.net/
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Sonya Denton is the Founder and CEO of weDstll, a community online platform that empowers individuals to create and curate their own online safe spaces, called ‘peer circles’, to find solutions to their beauty and wellness needs. The company was founded in the belief that social media can be extremely toxic to the mental health of young people, especially when it comes to physical appearance and beauty standards, and their goal is to help one million young people create their own safe beauty & wellness spaces by 2025.
From Consumer Empowerment and Co-Creation to Values-Based Purchasing, you’re invited to listen in as we learn about Authenticity, Curated Communities and Beauty Tech for Good with Sonya Denton.
Learn more at weDstll
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Ashley Gorrie is the CEO of Gorrie retail activation company and the founder of Unwasted, a new kind of business that's using wasted plastics to create functionally beautiful furniture. Partnering with Plastic Oceans, UnWasted’s goal is to reduce the amount of plastic entering our oceans in Canada by 75% before 2025.
From creating passionate employees, and the circular economy, to how to purpose-pivot a 100 year-old business into an entrepreneurial minded, consumer-to-business sustainability start-up, you’re invited to listen in as we learn about circularity, transparent imperfection and the second life of plastics with Ashley Gorrie.
Learn more at Unwasted Trash
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Shane Price is the Eco-preneur, Founder and CEO of Green Circle Salons, the beauty industries first salon solution dedicated to fighting beauty waste and climate change. A certified B-Corp, Green Circle Salons was started in 2009 and is the only waste management company in North America to meet all the requirements for Zero Waste to Landfill Certification.
From transforming cost centers into value creation business models, to how in 2010 Green Hair Salons helped clean up one of world’s largest oil spills with human hair, you’re invited to listen in as we learn about citizens, consumers and the greenification of beauty as a service.
Learn more at Green Circle Salons
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Jarrod Goldin is a Co-Founder at Entomo Farms, a Canadian leader of cricket powder, and North America’s largest cricket farm. Started by the Goldin brothers in 2013, Entomo is living out its vision of being the leader in Entomo-based farming and foods, delivering sustainable nutrition solutions to communities around the world.
From where Entomo’s purpose came from and leading a missional minded organization to holistic food systems and water scarcity, you’re invited to listen in today as we learn about conscious capitalism and the planets most sustainable superfood.
Learn more at EntomoFarms
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Welcome to Purpose Powered brand, a podcast about leaders and brands transforming business into a force for good. Journey with us as we talk with experts, CEO’s, founders and societal change agents to get inspired and learn how to build a purpose powered brand that matters to people and the world. From what purpose is and where it comes from, to creating profitable products and services that solve real problems and make a difference. If you want to grow your business, increase your brand loyalty and not get left behind in the ever-changing marketplace, this podcast is for you.
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