Marketing Mastery: Recent Episodes
Aaron
The premiere podcast where I teach you actionable steps you can take today to optimize your brand and start making money. Each episode will feature a new topic, from LinkedIn profiles to funnels, and how you can take advantage of what’s available out there.
So you’re offering to give away free samples? That’s awesome! People love free stuff (Heck, I know I do). But what are you getting in return? If it isn’t their email (or some other form of contact) you’ve lose. And honestly, YOU having their contact is key. There’s a saying that goes: “He (or she) who holds the list, holds the money.” Don’t miss out on this.
Read my lips: Read my lips:
“Advantages are BETTER than Features”
When it comes to sales.
Why is that?
Something interesting about how we have evolved with our culture is a mind-numbing passivity to sales pitches.
We can see them coming from a mile away.
And that’s something you need to remember when it comes to trying to sell...
Humans LOVE stories.
So what should you do when you’re advertising a product?
Capitalize on the Advantages the product provides, NOT the features it has.
You’re not selling a product...
You’re offering a solution, THE solution, that your customers can’t get anywhere else.