Le MINIMUM LOVABLE PRODUCT with Marco Lanzi: Recent Episodes

Marco Lanzi

Digital Leaders share real-life examples, of how to build digital experiences that people will love. Big retailers, Startups, Tech companies hear firsthand how executives are shaping up the digital world and what they do to succeed

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In this episode, we deep dive on the  Product Value Proposition why it is important for your product to have a clear value proposition.

How does value proposition relate to your product price?

What are some good examples of a value proposition?

How do cool companies treat value proposition and what you might improve and copy?

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Josh built up several experiences in Digital Startups working in sales and other departments before starting its own venture. He is working on multiple ideas at the same time, experimenting how to innovate in traditional sectors.

He shares the pros/cons of joining a startup studio as well the challenges of being a co-founder, motivating a team and bring innovation in a traditional sector like the food inudstry.

Topics:

  1. What is onlycookery?
  2. Why should you join a Startup Studio?
  3. Challenges in transforming a traditional industry?
  4. How do you motivate people to join your Startup?

Josh:

https://www.linkedin.com/in/joshlewisoc/

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Alessandro gained all the experiences and skills he could get in big companies like google, rocket and investment banking to be fully equipped to build a business and launch his startup!

Artknit Studio is a purpose-driven company building a high fashion brand focusing on the Direct to consumer model to bring the work of the best Italian knit-wear factories to the world 

Topics:

  1. How do you start to build a D2C high-end Brand?
  2. Which skills do you need to build a fashion brand?
  3. Challenges of a D2C Fashion startup?
  4. How to build a team while you pivot your business?
  5. Direct to Consumer VS Wholesale model

Alessandro:

https://www.linkedin.com/in/alessandrolovisetto/

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Bernardo truly believes in technology and data-driven decisions, to drive efficiency and business transformation. He has strong expertise in the supply chain that allowed him to really understand, experience, and master the different moving pieces needed to run a successful business.

A mindset rooted in entrepreneurship with the customer always at the center, Bernardo shares how to build a transparent and efficient business leveraging the power of analytics.

Topics:

00:00:00 Intro
01:00:37 Digital transformation in regulated industries?
01:05:24 How to find your transformation north star?
01:10:36 How do you create value in B2B2C?
01:13:45 Entrepreneurship mindset in B2B?
01:20:30 The Value of transparency in business?

Bernardo:

https://www.linkedin.com/in/bfnunes/

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Isabelle leveraged her knowledge gained in investment banking to create a solution that helps brands improve customer experience and reduce e-commerce returns. EyeFitU helps customers find the right size for the products they buy online.

She is working with many brands around the globe and working to support many groups to promote technology and female founders

Topics:

00:00:00         Intro
01:00:45What is Eye Fit  U ?
01:02:20What brands don't understand of fashion technology?
01:04:44How to improve consumer experience?
01:06:21How to reduce e-comm  returns?
01:10:49How can make an impact on sustainability?
01:14:50Challenges in being a Female founder?

Isabelle:

https://www.linkedin.com/in/isabelle-ohnemus/

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Topics:

  1. Upfield - Plant-based food leader in EU
  2. Transforming: Food Supply Chain and People Mentality
  3. Where can you find the butter against climate change?
  4. How do you measure marketing, when you don't sell directly?
  5. How do you plan an inclusive marketing campaign?

Chris:

https://www.linkedin.com/in/chris-delahunty-a413094/

Watch the episodes on Youtube: 

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Marco is a partner in Arsenalia, a corporate group made up of dreamers living the present. It is composed of multiple consulting agencies working on global projects in E-commerce, Digital, Branding, and technology. 

Marco is a volcanic entrepreneur with several ventures under his belt and is always looking for ways to create and accelerate new ventures and help clients in the technology world.

He shares first-hand knowledge of what it takes, what to do and don't do, to build, grow and scale a successful agency

Topics:

  1. How to manage multiple agencies at the same time?
  2. Challenges and Opportunities of being multiple co-founders?
  3. How do you scale a Web Agency?
  4. Evolution of Companies' Digital Needs?
  5. Scaling and looking into the future?

Marco:

https://www.linkedin.com/in/marco-dalla-libera/

Watch the episodes on Youtube: 
https://www.youtube.com/watch?v=uX8RkSRyKdo

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.co

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Georgia is the Head of Europe international networks at Orange a global leader in the telecommunications sector.

Georgia has an extensive experience in multiple departments and roles within Orange has well experience in other big corporations like Procter & Gamble and Accenture

Georgia is extremely knowledgeable about processes and methodologies and has a people-first approach that pushes her to always find the best alternatives for the team and how to empathize with the human side of the business

Topics:

  1. Network role in digital transformation?
  2. How to master the shift from Waterfall to Agile?
  3. Can Agile and Waterfall co-exist?
  4. Differences between departments and among cultures?
  5. Forget roles, focus on skills?!

Georgia:

https://www.linkedin.com/in/georgia-kondi-a5a84752/

Watch the episodes on Youtube: 
https://youtu.be/boMggtzejjw

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Marco is the product lead at UFirst a company aiming to change and improve daily habits via technology like queuing and many more.

Marco held different Product manager positions in different startups and scale-ups and pivoted into Product Manager falling in love with the profession.

A passionate and enthusiastic product lead, working on continuous improvements sharing all his journey into the wonder of digital product

Topics:

  1. Digitalising queuing with Ufirst?
  2. What comes first the need or the idea?
  3. Changing habits with digital technology?
  4. Start-up vs Scale-up work differences?
  5. How to break into Product Management?

Marco:

https://www.linkedin.com/in/marco-menna/

Watch the episodes on Youtube: 

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Sophie is the Co-founder and Co-CEO at Roleshare a role-sharing marketplace, which is trying to change the way in which we think about flexibility in the workplace.

Prior to Roleshare Sophie held different leading positions at Facebook and E-Bay, Tripadvisor, and many other digital companies.

An extremely savvy digital professional which turned a real first-hand real-life problem into an opportunity and a growing company expanding globally! 

Topics 

  1. What is Rolesharing?
  2. Where do you get a startup idea?
  3. Dealing with human resources scarcity, and flexibility?
  4. Skills needed to share a role?
  5. Corporate culture and flexibility?
  6. Diversify talents with flexibility?

Sophie

https://www.linkedin.com/in/sophiegonin/

Watch the episodes on Youtube: 
https://youtu.be/xKXZxvtVpBU

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Adrian is the VP Digital Marketing Europe for Skechers a global retailer among the leaders in the apparel sector.

Adrian has a great experience in big corporations like P&G and VFC where he did hold several leadership positions in the marketing and digital departments.

Being an advocate for data, consumer experience, and with a consumer-centric mindset, Adrian is passionate about everything that gravitates around consumers.  
Being fluent in 5 languages brings quite a different perspective on looking at different consumers.

Topics:

Elevating Customer Experience?
Optimizing the Consumer Journey?
Common traits of big Corporations?
How do you attract digital Talent?

Adrian:

https://www.linkedin.com/in/adrianferrero/

Watch the episodes on Youtube: 
https://youtu.be/17QpQa-FheI

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/
or subscribe on https://www.marcolanzi.com/

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Osvaldo is the CEO and Founder of Akoova a leading hosting company in Magento e-commerce platform. He is working with great brands across Europe to provide hosting cloud solutions and create great shopping experiences for customers.

Previous to Akoova hosting Osvaldo has built various startups in the e-commerce space as well as worked as a leader in tech companies like Yoox covering the CTO role.

An E-commerce activist that likes to share knowledge and passion of what it takes to build great tech products

Topics:

What is Knowledge Hosting?
What is an e-commerce activist?
How do you start a hosting company?
Building a startup VS working in a corporation?

Osvaldo:

https://www.linkedin.com/in/osvaldospadano/

Watch the episodes on Youtube: https://www.youtube.com/channel/UCNVQ7KgOdGAsy5uCyllKLLA/videos

Follow me on Linkedin: https://www.linkedin.com/in/marcolanzi/