My Marketing Button: Recent Episodes
My Marketing Button
In this podcast we are joined by Katie Clarke from the Institute of Leadership and Management to celebrate International Leadership Week 2021 and "Leadership Reinvented".
We discuss the 5 Dimensions of Leadership:
- Authenticity
- Vision
- Achievement
- Ownership
- Collaboration
And how these dimensions have supported leaders to develop and grow through a challenging two years.
We also talk about innovations big and small and how you can develop a culture of trust in your organisation.
This podcast demonstrates how Emma Hughes, initially employed at Erimus as a graduate with no marketing experience, met our owner, Margaret Bradshaw (Mags), was introduced to My Marketing Button through a training course and then went on to lead a marketing team to the best organic six months the company had ever had during the Coronavirus pandemic!
We are also joined by Jane Reynolds, Business Development Manager at North Star Ventures and Chair of Tees Valley Business Club who facilitates the conversation.
You may have seen or been part of the ‘This is Marketing’ campaign, which set out to ensure marketing is recognised as a professional discipline.
We recently held an event ‘Putting the ‘M’ in marketing’ in which we discussed ‘what is marketing?’ and some great points were raised throughout.
Discover how dynamic accountancy practice, AbacusBean was empowered by My Marketing Button to set up a motivated marketing team, create structure, set goals, generate ideas and get "a million miles ahead of where we were before".