The Ecommerce Journey: Recent Episodes
Nicolas Moulin
In The Ecommerce Journey, we will dive into how to run and grow an ecommerce. We will touch on a variety of subjects such as conversion rate optimization, PPC Campaigns, Email Marketing, Apps, and so on, so you can get a maximum of information to help you grow your online sales. Whether you are a marketeer, company owner, or a student, tune in! You can also find me on growthmentor.com and book a free 30 minutes session!
This is a question I get a lot in my mentor sessions: Should I hire somebody in house to manage my Facebook Ads, or should I go with an agency? So on this 10th episode on the Ecommerce Journey, we talk about the pros and cons of each, and which model would suit your company. Spoiler: It depends.
If you have any questions, feel free to reach out on Linkedin! And if you don't have anybody in-house and still not sure to work with an agency, there are many great people on Growthmentors.com that would be happy to answer your questions!
Free Shipping is viewed as the biggest leverage to increase conversion, because who on Earth like to pay for shipping? However, should your ecommerce really take the risk to offer free shipping and lose a big chunk of the margin? In this episode, I talk about 3 scenari: low ticket order, medium ticket order, and high ticket order, and when and how to offer free shipping in each case. Have a listen!
If you have any questions, feel free to reach out on Linkedin!
Starting out in the digital ad world is like going on a adventure in an unknown world: you don't really know how it works and you don't know where to start from. The majority of the ecommerces I talked to ask me this question: How much budget should I spend in Facebook Ads, Google Ads, whatever? In this episode, we dive into how to calculate your budget based on your objectives, past data or even your own margins, so that you don't have to put a random number in your campaign budget field.
If you have any questions, feel free to connect on Linkedin or GrowthMentor, and make sure to followand share The Ecommerce Journey for more tips on how to grow your ecommerce!
Ecommerce gives you the opportunity to build relationship with your clients after they bought something from you, however very few brands seem to efficiently do it. Email marketing is a very efficient way to do so and creating a Post-purchase automated email flow allows your ecommerce to create upsell opportunities but also really give value to your clients in order to increase repetition and customer lifetime value. In this episode, we talk about how to create a great Post-Purchase flow.
If you want to learn all there is about email marketing, make sure to check out Chase Dimond course: https://chasedimond.podia.com/
If you have any questions, feel free to connect with me on Linkedin!
Launching and growing an ecommerce is like building a Lego, you need all these different pieces to make it work. In this episode, we talk about 7 Shopify Apps I recommend to either launch or grow your ecommerce, whether it's about website layout, email marketing, or understanding your customers. So make sure to check these 7 apps and give it a try!
If you need a deeper dive into your own ecommerce, feel free to book a free 30mn session with me on growthmentor.com!
Founded in 2012 by Ben Francis and Lewis Morgan in the UK, Gymshark quickly became one of the biggest fitness apparel brands in the world. But how did the brand went from sellling T-shirts to local gym members, to selling more than $500 million dollars in products on Shopify? In this episode, we review their ecommerce, analyzing their home, category and product page and see what gold ideas we can take from it.
If you want me to review your ecommerce and give you feedback, feel free to reach out to me on growthmentor.com and book a free session.
You've been running Facebook Ads for a while now without great success? Or maybe you want to start promoting your products on Facebook? In this episode, we dive into what is a Facebook ad, how to segment and A/B test the creative to find the best performing ad for your business, as well as where to get inspiration from.
Feel free to reach out on Linkedin or book a 30mn with me on growthmentor.com
Who hasn't checked reviews to find a restaurant or an hotel? Ecommerce is pretty much the same thing. Your visitors want to know what your clients think about your products, so that they know they are making the right decision buying what you offer. In this episode, we talk about how to collect reviews and three platforms to do so: Stamped.io ; Judge.me; and Okendo.io.
If you have any questions feel free to reach out on Linkedin or Growthmentor.com.
Facebook Ads and Google Ads are the two main acquisition channels for a lot of ecommerce. In this episode of the E-Commerce Journey, we compare both platform, do their pros and cons, and talk about which one you should invest in to grow your ecommerce.
If you have any questions, feel free to connect with me on Linkedin, or book a call with me on growthmentor.com!
Ecommerce is like a Mosaic, it is the sum of hundreds of different little pieces, to put together in order to have something great. Being the Ecommerce Manager of the sustainable apparel brand Brava Fabrics, this first episode is about the different tasks I am assigned to, so that you have an idea of what to expect if you are interested in becoming an Ecommerce Manager.
If you have any questions, feel free to book a call with me on growthmentor.com or find me on Linkedin!
In The E-Commerce Journey, we will dive into how to run and grow an ecommerce. We will touch on a variety of subjects such as conversion rate optimization, PPC Campaigns, Email Marketing, Apps, and so on, so you can get a maximum of information to help you grow your online sales. Whether you are a marketeer, company owner, or a student, tune in! You can also find me on growthmentor.com and book a free 30 minutes session!