Local Business Hacks

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In this episode, we sit down with Jamie Lanza, Co-Founder and Visionary of Camp, to uncover the blueprint for entrepreneurial success. Jamie shares her invaluable insights on building a business from the ground up, emphasizing the importance of financial preparedness, value-driven hiring practices, and the power of authenticity. Discover how patience, human connection, and a supportive community can propel your business to new heights.

A passionate entrepreneur, yoga teacher, and co-founder of CAMP, a hospitality company with a mission to create happier and healthier adults. CAMP’S team of brilliant teachers from different modalities collaborates daily to create a special place where all humans can truly feel happy and free.

With Jamie’s background in experiential advertising and personal path of yoga, She was inspired to bring unique humans and ideas together to build CAMP. Their goal is to bring love, play, and sweat to the Tampa and Santa Monica communities one adventure at a time.

Be sure to take notes as Jamie shares:

Why when opening a business you should make sure you have enough money in the bank to cover operating capitol for 6-9 months
Why it’s critical that you don’t make business decisions from a place of fear and scarcity
Why you should hire by your values and fire by your values
Why leaning into the human element of what you do can lead to success
How having a very organic and authentic community can help grow your business

Tune in for a compelling conversation filled with practical advice and inspirational stories that will ignite your entrepreneurial spirit!

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In this episode of Local Business Hacks get ready for an inspiring conversation with Jen Richter, the VP of Operations for Sauna House. Jen takes us on a journey through her career, emphasizing the significance of seizing opportunities, showing grace, and cultivating success. Her story offers a fresh perspective and outlook sure to inspire you.

Jen Richter is the VP of Operations at Sauna House, where she brings over a decade of experience in hospitality and team management to her role. She believes that in order to build transformative wellness experiences, you must start by building confident teams and happy bathhouse communities.

Be sure to take notes as Jen shares:

Always be open to new opportunities and meeting new people, you never know where they may lead
Why it’s important to provide a lot of grace for people in your ecosystem
Why it’s crucial to not hire someone who is a jerk even if they could be a great value add in terms of skill set for your business
How writing things down can make you more productive
Why realizing there are people who want to help and accepting their help will fast track your road to success

Be prepared to look at your business in a new way with Jen’s inspiring insights & tips!

Follow the Local Business Hacks Podcast for more inspiring interviews, hacks, and insider secrets to help grow your fitness business.

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Join us as we uncover the secrets to fitness franchise ownership success with Russ Yeager, the owner of Fitness Together Dunwoody and Johns Creek. Russ shares his invaluable insights and experiences, offering key tips and strategies for thriving in the competitive fitness industry.

Russ Yeager is a body, health, and life transformation coach who helps men and women create a life they love by first getting the body, health, and abundant energy they desire without starving themselves, giving up the foods they love, or having their lives revolve around working out. Russ owns the premier private personal training studios in Atlanta, Ga, Fitness Together, located in Dunwoody and Johns Creek. Russ and his team also train and coach clients virtually throughout the US as well as internationally. Russ and his team have helped tens of thousands of people transform their bodies and lives, and are on a mission to help 100 Million!

Russ is the author of “Live Longer, Feel Better, and Look Great Naked!”, and speaks all over the world including prestigious stages such as Grant Cardone’s 10X GrowthCon and the Entrepreneurs on Fire Podcast. Russ is also an investor with a multimillion-dollar real estate portfolio, and has a mission to be involved as an investor in every business sector so that he can create massive diversified passive income, and do lots of good stuff in the world!

Be sure to take notes as Russ shares:

Why, as a business owner, it’s important to understand sales & marketing and that cashflow is the bloodline of your business
How determination can lead to success
Why customer service is just as important as sales and marketing
How pivoting your business model can carry you through tough times and even open up opportunities you didn’t know existed

Be prepared to be inspired to take your business to the next level with Russ’s inspiring insights & tips!

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Are you a business owner interested in franchising your business? Are you part of a franchise and would like to see it grow? Then this week’s podcast episode is for you. Tune in as Kelli Schroeder, VP of Franchise Development at WellBiz Brands shares stories from her career in franchising as well as tips she’s learned along the way.

Kelli Schroeder has spent 15+ years spearheading international business development projects across franchise, social enterprise, retail, non-profit and government agencies. Kelli is currently the VP of Franchise Development at WellBiz Brands, Inc. During her career, Kelli led the domestic franchise development efforts for SUCCESS Space, international franchise development for Wingstop Restaurants International, lived in Africa serving as the Vice President of International Franchise Development for Jibu, a safe drinking water social enterprise, and led new franchise launches across 40+ countries, globally. Kelli has an international MBA from EAE Business School (Barcelona), is a graduate of The University of Alabama and Georgetown University, and is a Certified Franchise Executive (CFE). Kelli lives in New York with her husband, daughter Elle and rescue pup, Teddy.

Be prepared to take your learn more about franchsing with Kelli’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wishes your business was more successful and that you had a team in place that you could trust? Do you wish your business attracted more customers and generated more revenue? Then this week’s podcast episode is for you. Tune in as Alejandra Font, the Co-CEO and Co-Founder of Camp Transformation Center shares her story and the secrets for business success that she’s learned along the way.

Alejandra Font is the Co-Founder of The Camp Transformation Center. She has almost 20 years of entrepreneurial experience and over a decade of founding The Camp Transformation Center. Her passion for fitness and transformation led her to start The Camp TC, a fitness brand that has impacted thousands of lives.

Alejandra runs 2 companies in the health and fitness space, The Camp Franchise Systems with over 150 sold locations, and Myo Sports Nutrition, a supplement and apparel line. Alejandra has been able to scale her businesses with a focus on developing strong teams that are customer-centric with an emphasis on community building. She has a Bachelors Degree in Sociology and has competed in 3 NPC Bodybuilding competitions, where she consistently placed between 1-2nd place.

Be prepared to take your business to the next level with Alejandra’s inspiring tips!

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Are you a business owner who feels overwhelmed by their day-to-day responsibilities? Are you so exhausted at the end of the day that you don’t know how you will get through tomorrow and do it all over again? Then this week’s podcast episode is for you. Tune in as Jeff Tomaszewski, the CEO and Founder of MaxStrength Fitness shares tips he’s learned over the years on how to achieve a successful work-life balance.Jeff Tomaszewski is a graduate of Case Western Reserve University (Case) with a Bachelor of Arts in Psychology with a minor in Sports Medicine and a master’s degree in Exercise Physiology. He is a certified Athletic Trainer through the National Athletic Trainers Association and Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.He began his career as a clinical Athletic Trainer for Ohio Physical Therapy and Sports Medicine and served as the Medical Coordinator for the National Youth Sports Program at Case.Jeff then left his career in physical therapy to pursue a master’s degree and become the Assistant Athletic Trainer/Professor at Case in 2000. Shortly after obtaining his master’s degree he formed MaxStrength Fitness in May of 2007 in Westlake, Ohio, which has grown into Cleveland’s premier personal training facility. A second facility was opened in May of 2017 in Willoughby, Ohio and the MaxStrength Fitness Franchise was launched in 2022 to help fulfill his life’s mission of helping as many people as possible live a high quality of life into their golden years.Jeff is a graduate of the Goldman Sachs 10,000 Small Business Cohort 5 and has been an active member in the Entrepreneur Organization’s Accelerator program and served on the board. He is a student of marketing, world-class customer service and providing the most efficient, effective, and safe mode of exercise. Along the way Jeff has also obtained Professional Status as a Natural Drug-Free Bodybuilder solely using the methods and systems implemented at MaxStrength Fitness and he continues to use these systems to help countless clients achieve their health and fitness goals.In 2021, Jeff established The JLT Fund, to honor his late wife, Jodi. The JLT Fund seeks to endow women who possess the drive, passion, and altruistic spirit of its namesake by giving them access to financial resources to pursue the powerful tool of a law degree.Jeff has three beautiful daughters Emma, Chloe, and Paige. When he is not busy transforming his client’s lives through health and fitness Jeff enjoys spending time with his family splashing in the pool, taking walks and bike rides or any other adventure they can dream up. He also loves golf, skiing, and many other outdoor sports! Not to mention, rooting on the Browns, Cavs, and Guardians.Be sure to take notes as Jeff shares:- Why you should put systems and processes in place as if you were going to franchise it, even if you are not going to - Why you should always “inspect what you expect” - How to set up your business so you will be confident that it can run without you being there on a day-to-day basis- How to make sure your business is not limited by your own individual capacity- Why setting up simple tasks can have a compound effect on your businessBe prepared to take your work-life balance to the next level with Jeff’s inspiring tips!For more inspiring interviews, hacks, and insider secrets to help grow your business subscribe to this channel and visit https://local-business-hacks.com/.

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Are you a business owner who would love to grow your business? Have you been thinking of franchising but aren’t sure if it’s right for you? Then this week’s podcast episode if for you. Tune in as Kristen Gale, the CEO & Founder of THE TEN SPOT shares tips she’s learned over the years while growing her business to nearly 50 locations.

Kristen Gale is the spirited force and founder behind THE TEN SPOT beauty bars which have risen from a singular Toronto location to an acclaimed international franchise with 47 bustling bars across Canada and the U.S., with 21 more in the pipeline.

A trailblazer in the beauty and franchise field, Kristen's entrepreneurial flair has garnered her numerous accolades including a spot on Canada's Top 40 under 40, the Chatelaine Magazine W100 list, and recognition as one of EY’s Winning Women. Under her leadership, THE TEN SPOT® has clinched prestigious awards such as Profit Magazine's 500 Fastest Growing Companies for four consecutive years, Entrepreneurs List of Top Global Franchise list for two and the CFA's Franchisee's Choice Awards for five years running.

Kristen's mantra, "LIFE AT A TEN," is far more than just a slogan - it’s the driving force behind everything she does - whether that’s in her personal life (passions include any project imaginable and making vlog style Youtube videos), her mom’ing/family life (proud mom and step-mom to two 12-year-olds), her relationship life (future-fiance of the world’s most incredible man) and of course, in her business life- a la THE TEN SPOT!

Watch Kristen on YouTube living #LIFEATEN while building a beauty bar empire - https://www.youtube.com/xkristen and to find out more about becoming a Franchising Partner with Kristen and owning your very own 10Spot® Beauty Bar - head to https://www.thetenspot.com/own-your-own-10spot-beauty-bar/

Be sure to take notes as Kristen shares:

Why the answer is always no unless you ask
How the book Mastering The Rockefeller Habits can change your life
Why living in your business for a while will help lead to success
Why it’s ok to try different business models, values, etc to find the ones that work for you
How having a bigger purpose for your business can take it to the next level

Be prepared to take your business growth to the next level with Kristen’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wishes your business was more successful? Are you looking for marketing tips and tricks that will help bring in more customers and generate more revenue? Then this week’s podcast episode is for you. Tune in as Kristen Pechacek, the Chief Growth Officer of MassageLuXe, shares marketing secrets she’s learned over the years throughout her successful career.

Kristen Pechacek (CFE) is the Chief Growth Officer of MassageLuXe where she is responsible for consumer marketing and franchise growth. She was recently named as one of the Top 50 Game-Changing CMOS in 2023 by Entrepreneur Magazine and Top 50 Era Defining Women to Watch in 2023 by Global Franchise. Prior to MassageLuXe, Kristen was with Self Esteem Brands as a leader in franchise and consumer marketing for over 5,000 global locations. She has also held roles in the NFL with the Minnesota Vikings and as an adjunct professor of marketing at the University of Wisconsin River Falls.

Be prepared to take your marketing to the next level with Kristen’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wishes your business was more successful? Do you set goals for your business but then rarely achieve them? Then this week’s podcast episode is for you. Tune in as Cameron Falloon, the Founder of Body Fit Training, shares his secrets for creative and successful goal setting that help him grow his business to almost 300 locations around the world.

Cameron Falloon, founder and joint CEO of Body Fit Training, a fast-growing fitness franchise out of Australia with 200+ (and growing) locations across the globe. Cam has had an extensive career as a strength and conditioning head coach for elite sporting teams including AFL teams Geelong Cats, Western Bulldogs and Port Adelaide Power. He has also trained elite soccer teams internationally and was the personal fitness trainer for Princess Diana. Cam’s philosophy centers on delivering results-driven programs via progressive training loads. In other words, you’ll increase your capacity and capability week-to-week in 4 – 6-week blocks so that you’ll see progress in your body makeup and the results you achieve. It’s the same strategy he’s used successfully for over 20 years in the industry.

Be sure to take notes as Cameron shares:

Why you should evaluate yourself annually and take stock of everything in your life
How changing your passwords to your goals can help you achieve them
How setting images on your phone to pop up throughout the day as subtle reminders of your goals can help you keep them in focus
Why you should take a personality test to evaluate yourself

Be prepared to start achieving your goals with Cameron’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Do you want to start a business? Are you looking for tips and tricks on how to grow a startup? Then this week’s podcast episode is for you. Tune in as Colin C. Campbell, the Founder of Startup Club, shares the wisdom he’s over the years through starting, scaling, and exiting multiple companies.

Colin C. Campbell, is a Serial entrepreneur and #1 best-selling author on Amazon of Start. Scale. Exit. Repeat. Colin started, scaled, and exited over a dozen companies worth almost 1 billion dollars including Tucows, Hostopia, .CLUB Domains, GeeksforLess and Paw.com. Colin also runs Startup Club with 1M members.

Be sure to tune in as Colin shares:

Why it’s important to realize owning a business won’t always be smooth sailing, that there will be bumps, hurdles, and mountains along the way
The things you need at each level of Start, Scale, Exit, and Repeat (also the name of Colin’s book)
Why you need to understand your KPI’s especially if you have leading KPI’s
Why having an X factor in your business will lead to success and how that X factor can be a very simple idea that can make a huge difference
Why startups that embrace ChatGPT and AI are going to scale and those that don’t are going to fall behind
Why there’s no one single thing you can do to be successful in business, you’ve got to do a hundred things
What are Minors and Majors and how they can impact your business

Be prepared to be motivated to take your startup to the next level with Colin’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wishes to be more focused and less scattered? Do you wish your days weren’t so hectic and that your business was more successful? Then this week’s podcast episode is for you. Tune in as the President of Discover Strength, Luke Carlson, shares why saying no ten times more than you say yes will lead to more success in your business.

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise.

Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England.

Luke has presented to audiences in a variety of industries across the globe; he has been a featured speaker at FILEX in Australia, TaiSPO in Taiwan, ChinaFit, the Annual IHRSA Convention, the IHRSA European Congress, The Fitness Leaders’ Summit, the European Congress of Sport Science, Mindbody BOLD, Fitness Brazil, and the IHRSA Institute for Health Club Executives.

Carlson is one of the top-rated Vistage speakers in North America and won the 2022 Vistage Leadership Award.

Be sure to take notes as Luke shares:

Why as a business owner you need to say no ten times more than you say yes
Why you should never trade short term revenue growth for long term damage to your brand
How doing less and focusing more will help grow your business
Why as an entrepreneurial leader you need to stay as disciplined and boring as possible and not get distracted by shiny things
What are your strategic anchors and why you need to build a moat around them
How to figure out your strategic niche and why it’s important to the growth of your business

Be prepared to start saying no with Luke’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner wondering how to grow your business, improve your employee retention, and your customer referrals? Do you wish your business was more successful? Then

tune to this week’s podcast episode as Amber Burke, the Chief Operating Officer at Burn Boot Camp, shares how they built community and culture while growing their business to 342 locations where 80% of their franchise partners were members first.

Amber Burke is a dynamic and results-driven professional with a proven track record of driving growth, operational efficiency, and Franchisee success. She holds a Bachelor’s degree in Exercise Science and a Master’s degree in Sports Management from East Tennessee State University.

Amber’s journey in the fitness industry started 23 years ago as she transitioned from a collegiate student-athlete to a Strength and Conditioning professional. Her time as a coach ignited her passion to serve and celebrate achieving goals in business and through people. As a result of her constant need for professional growth, she has honed my expertise in franchise sales and operations, business innovation and development, fitness program management, and nurturing high-performing teams to foster a culture of collaboration and accountability.Amber is unwavering in her pursuit of excellence, dedicated to fostering the success of our franchisees, and committed to driving the fitness industry forward.

Be sure to take notes as Amber shares:

Why an inside-out mindset can lead your business to success
How building loyalty and community will grow your business
How believing in your business to the depth of your core will get your employees and customers to believe in it too
Why promoting from within your company can build an incredible culture
Why investment in human capital is one of the most important investments you can make

Be prepared to be motivated to improve your community and culture with Amber’s inspiring tips!

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Are you the owner of a brick-and-mortar business who wants more customers, better staff retention, and to make more revenue? Are you always looking for more tips about how to grow your business? Then this week’s podcast episode is for you. Tune in as the Co-Founder and CEO of AR Workshop, Maureen Anders, shares secrets she’s learned along the way to grow her brick-and-mortar business to 125 locations.

Maureen Anders is a creator and entrepreneur who successfully founded four companies spanning stationery, event marketing, graphic design, arts and crafts, and retail. Most recently, she brought all of these categories together to create AR Workshop, a charming boutique studio concept designed to inspire creativity through hands-on craft classes, group activities, private parties, summer art camps, and a curated retail selection of gifts, home decor, and DIY-to-Go kits.

AR Workshop's flagship location opened in Pineville, NC in 2016, and within months there was high demand for franchising across the country. The brand reached 100 franchise locations in less than 3 years and continues to grow. Awards and accolades include 2021 Entrepreneur's #1 Top DIY Paint and Sip Studio Franchise, 2023 Top Franchises Under $100k, and Charlotte's Fast 50.

Anders was recognized as Charlotte's 40 under 40 in Charlotte Business Journal. Her mission to empower and inspire others, combined with her eye for impeccable branding, design aesthetic, and social content has been her recipe for success. In her spare time, Maureen enjoys spending time with her family, gardening, cooking, and lake life.

Be sure to take notes as Maureen shares:

How just saying yes to a big opportunity that scares you and figuring it later can take your business to the next level
Why having team members in roles where they can utilize their strengths and unique abilities will motivate them to stay with you for a long time
Why it’s fun to remember that as an entrepreneur you can choose to do whatever you want and every day can be different
Why when selecting franchisees you must be certain the person is passionate about growing the business and not just the product
Why if you want to succeed as a brick-and-mortar business you have to be involved in your community

Be prepared to be motivated to grow your brick-and-mortar with Maureen’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who is looking for a partner who can help take your business to the next level? Do you wish your business was more successful, had more customers, and generated more revenue? Then this week’s podcast episode is for you. Tune in as Dr. Janine Stichter, the Co-Founder of Healthy Behavior Institute shares her secrets for finding the perfect business partner who can help grow your business.

Dr. Janine Stichter has been in the field of behavior change for over 20 years as a researcher, author, educator, and practitioner. She understands the importance of behavior science for client success. Her career has focused on understanding the why behind behavior and identifying clear practices that are practical and result in sustained change.

Most recently she co-founded the Healthy Behavior Institute, an educational platform for fitness professionals and gym owners that specializes in behavior science. Their educational materials provide professionals with a clear system to add an additional service for better client results and increased revenue.

Be sure to take notes as Dr. J shares:

Why it’s important to know yourself and how that relates to who you partner with
Why being honest about what your challenges are and hiring people who are strong in those areas will lead to success
How strategizing what systems you will have in place, who will run those systems, who will manage the people within those systems etc will help your business grow
Why it’s important to talk to people about the pace of their work and their expected timeframe for completing tasks
Why you need to know how the prospective partner likes to work: do they prefer a casual schedule where they handle things as they pop-up or do they prefer daily, weekly and/or monthly pre-scheduled meetings with agendas? Do they work at a slow, medium, or fast pace?

Be prepared to be motivated to find the perfect business partner with Dr. J’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Do you have an idea for a fitness product but are not sure where to start? Have you created a fitness product but don’t know how to improve sales? Then this week’s podcast episode is for you. Tune in as Brad Thorpe, the CEO & Founder of Isophit, shares his story of creating, producing, and selling his incredibly successful fitness product.

Brad Thorpe is the inventor of Isophit, creator of the 30inThirty Strength program, and founder of the Isophit Strength Zone. Backed by over 26 years of experience Brad is considered by many to be a global leader in the art, science, and promotion of isometric strength training. With ten international patents and dozens of proteges to his credit. Brad's Isophit strength training methods are changing the way people approach and participate in exercise and sports performance training.

In 2006, Brad became the 21st exercise specialist in the world to hold the combined designations of a Resistance Training Specialist - Mastery Level, and Certified Muscle Activation Techniques Specialist.

Be prepared to be motivated to create and sell your fitness product with Brad’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner wondering how you can improve your employee retention? Are you tired of constantly hiring and training new staff and are looking for ways to keep your employees around longer? Then this week’s podcast episode is for you. Tune in as Conik Runyon, the owner of Basecamp Fitness West Loop, shares his tips and tricks for how to build a strong team and culture that will help improve your employee retention.

Conik Runyon is the Owner of Basecamp Fitness West Loop. His passion for fitness began when he was around 16 years old and today, he still loves every second of it. He was born and raised in Stillwater Minnesota, and after high school, attended college at Loyola Chicago. During his senior year of college, I signed his Franchisee Agreement with Basecamp Fitness and spent his last months of college in Santa Monica CA learning from Basecamp’s very best!

He chose the franchise route because it provided him with the structure and support he needed to grow his first business. Basecamp not only provides him with the ability to workout for a living, but he also gets to surround myself with amazing people who strive to better themselves every single day. This is not only a gym business, it is also a networking business, he was able to join the Chicago Marathon a week before it started through his network. He also has started another business venture with a current member and even met his girlfriend from his gym.

Be sure to take notes as Conik shares

Why it’s important to build a really strong culture within your business
Why you should encourage your team members to make mistakes
How whether you have strong core team will make or break your business
Why you should be able to trust your team your team completely
How incentivizing your team properly will lead to happy team members who stick around
Why you need to trust your team members to grow into leaders

Be prepared to be motivated to strengthen your team and culture with Conik’s inspiring tips!

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Are you the owner of a fitness business who would like to help more people and make more money? Do you wish your fitness business was more successful and fulfilling? Then this week’s podcast episode is for you. Tune in as Scott Schutte, Owner of The Healthy Behavior Institute shares his secrets for growing a fitness business that can change people’s lives and generate revenue too.

Scott Schutte is dedicated to helping fitness professionals keep clients longer, paying more, and getting better results. Scott’s always had an insatiable thirst for knowledge. The first half of his training career was marked by an exhaustive study of exercise and nutrition science. But there was a piece of the puzzle still missing – behavioral science. Understanding the behavior side was like unlocking the door to comprehensive wellness. This is why he started Healthy Behavior Institute and developed the 360 Wellness delivery system. Scott loves to share this trio of knowledge with his clients, and other fitness professionals enabling them to live better and fuller lives.

Beyond the gym walls, Scott is a family man, blessed with a loving wife and a wonderful son. He practices jiu-jitsu, indulges in the tranquility of yoga, and isoften spotted upside-down perfecting his handstands. He’s a lover of business, a connoisseur of tequila, and, believe it or not, an eternal workaholic.

Be sure to take notes as Scott shares:

How to help people and make a lot of money
Why all your in depth conversations with fitness clients don’t have to be in person or longer than 15 minutes
How recognizing your client’s lifestyle is not the same as yours as a personal trainer can change their lives
Why it’s critical that you find out how each of your individual clients learn best
Why it’s more important to measure your clients’ happiness, stress management, and relationships instead of just body fat

Be prepared to be motivated to grow your fitness business with Scott’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner looking for ways to grow your business? Do you feel like your business growth has plateaued and you can’t figure out how to get it moving again? Then this week’s podcast episode is for you. Tune in as Jeff Huling, the CEO & Co-Founder of Corefirst, shares his story about how keeping an open mind about his business lead to massive success.

Jeff Huling, a visionary in the world of fitness innovation, has a knack for turning simple ideas into global sensations. As the co-creator of the TRX Rip Trainer and the Nautilus Glute Drive, he transformed garage-born ideas into products with over $25 Million in global sales. His knack for blending traditional techniques with modern design is evident in his every creation.

As the CEO and Co-Founder of Corefirst, Jeffrey's vision drives the brand's commitment to revolutionizing Pilates. Outside the realm of business, Jeffrey cherishes the vibrant life Denver, Colorado, has to offer. Whether it's exploring the Rockies or engaging with the local fitness community, he's deeply rooted in the ethos of the city he calls home.

Be sure to take notes as Jeff shares:

Why you should be able to answer what problem your business solving
Why listening to customer feedback can change the course of your business and lead to success
How keeping an open mind about your business and even being willing to shift your business model can increase revenue
Why as an owner, if you try to do it all yourself and believe that you are the only one with all the answers you will actually prevent your business from growing

Be prepared to be motivated to take your business to the next level with Jeff’s inspiring tips!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wants to grow your franchise from a couple locations to hundreds? Do you have a single-location business right now that you would like to start franchising? Then this week’s podcast episode is for you. Tune in as Sadie Lincoln, the Co-Founder & CEO of barre3 shares successful franchising secrets she’s learned over the years as she’s grown barre3 to hundreds of locations worldwide.

Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 185 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 100+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.

Sadie is on Inc.'s Female Founders 100 list and the MO100 Impact list, has been featured on NPR's How I Built This, and speaks regularly on the topics of mindful leadership, the power of body wisdom, and the movement to redefine what success in fitness means. Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon.

Be sure to take notes as Sadie shares:

Don’t be afraid to disrupt your industry, it could lead to great things
Why it’s important to hire people who have the skill you need to grow your business, who have experience and a worldview around growth
Why, in order to grow, you need to realize you need people who have done it before
How believing in yourself and knowing that you deserve the best, top-notch team in your business will help you succeed
Why it’s important to realize you always have to do what’s right for your business versus what’s right for you emotionally

Be prepared to be motivated to grow your franchise with Sadie’s inspiring tips!

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Are you a business owner looking for people who can help you business grow? Do you want to partner with people who can help take your business to the next level? If so then this week’s podcast episode is for you. Tune in as Bobby Aldridge, Founder of BAMmetrics, shares his story about finding the right business partners.

Bobby Aldridge is a Physiotherapist who has spent over three decades as an athlete, student, and educator of physical movement. Now, in the best shape of his life, his mission is to help others move with ease, grace, and power to eliminate pain, reduce the chance of injury, and maximize performance.

The road to his success was born out of necessity as he had to figure out how to pre-hab and rehab for himself. Now, the developer and founder of BAMmetrics [Bobby Aldridge Method], is sharing his proprietary system used by professional athletes with you – to help increase mobility, unlock joints and eliminate dysfunction while alleviating pain, preventing injury and increasing performance.

As a double Division 1 college athlete playing basketball and baseball, Bobby’s athletic success was plagued by injury. As early as his freshman year in high school he broke an ankle and tore ligaments; in college, more torn ligaments including his MCL (medial collateral ligament), and then, a serious car accident causing lower lumbar injury threatened to permanently limit his mobility. He fought hard to rebound and recover using conventional modes of physical therapy and was inspired to choose a fitness and health career path, eventually earning a bachelor’s degree in Kinesiology.

Be sure to take notes as Bobby shares:

Why finding the right partners is key for the growth of your business
Tips and tricks for finding the right partners, what questions to ask, etc.

Be prepared to be motivated to find the perfect business partner with Bobby’s inspiring tips!

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Are you a business owner looking for simple ways to grow your business? Do you wish your business had more customers, generated more revenue, and was more successful? Then, this week’s podcast episode is for you. Tune is as Tiffany Leyva, the CEO and Co-Founder of Outlaw FitCamp, shares powerful secrets she’s learned over the years to take your business to the next level.

Tiffany Leyva is a dynamic and driven individual who wears multiple hats. As the CEO and Co-Founder of Outlaw FitCamp Franchise, Tiffany has played a pivotal role in shaping the success and growth of this exciting fitness venture. Not only does she demonstrate exceptional leadership skills, but she also brings her wealth of experience as a national-level women's physique competitor to the table.

With a dedication to health and fitness, Her passion for empowering women is evident in her previous career as a hairstylist and salon owner. During that time, Tiffany discovered her true calling—helping women find their beauty from within, rather than solely focusing on external appearances.

Tiffany's collaboration with her husband, Jesse James Leyva, has been instrumental in establishing Outlaw FitCamp as a well-respected group fitness and personal training franchise. Combining their unique skill sets and shared vision, they have created a community-oriented fitness experience that inspires individuals to embrace an active and healthy lifestyle.

Through her multifaceted background and relentless drive, Tiffany continues to make a lasting impact in the fitness industry, positively influencing both clients and fellow professionals alike. Her ability to marry her passion for fitness with her desire to uplift others truly sets her apart as a remarkable leader and advocate for personal well-being.

Be sure to take notes as Tiffany shares:

Why delegating and empowering others will lead to success
How tracking and measuring your business stats and analytics will help you make better decisions
Why being organized is one of the hardest things to do as a business owner but one of the most important
Why you should show gratitude and give back to your staff
How having a mentor can help your business succeed faster

Be prepared to be motivated to level up your business with Tiffany’s inspiring tips!

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Are you a business owner who has a to-do list a mile long? Do you feel like you are on a hamster wheel all day every day? Do you wish your business could be more successful? Then, this week’s podcast episode is for you. Tune in as the founder of Jaclyn Vitale shares secrets she’s learned over the years to lead to a successful and fulfilling business.

Jac Vitale continuously achieves to be the best at what she does through studying, observing and researching anything and everything related to improving the Health and Wellness industry.

While Jac Vitale Studied at Florida Atlantic University (FAU) to receive her Bachelor of Science Degree in Exercise Science and Health Promotion, with FAU’s assistance and resources, Jac Vitale enrolled in multiple internships to study under the most elite Olympic trainers, professional athlete coaches, physical therapists, chiropractors, dietitians and nutritionists.

After graduating, Jac Vitale furthered her education through The National Academy of Sport Medicine(NASM) and became an Accredited Fitness Nutrition Specialist, Certified Personal Trainer and Certified Nutrition Coach.

These well-rounded experiences and educations gave Jac Vitale the ability to create an Effective-Life Changing Health and Wellness App designed to improve individuals' Fitness and Nutrition through the implementation of her 6 Pillars of Wellness Concept.

Be sure to take notes as Jaclyn shares:

Why in your business messaging and money, “less is more”
Why it’s important to be adaptable in your business model - if something isn’t working for you it’s ok to change it
Why being authentic and vulnerable will bring you more success in business
Why it’s important to remember the key to success is simplicity

Get ready to be motivated to simplify your life and business with Jaclyn’s inspiring wisdom and advice!

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Are you a franchisor looking for ways to grow your business? Would you like to find easy ways to improve brand standards, inspire your franchisees, and bring in more customers? Then this week’s podcast episode is for you. Tune in as Kim Radtke, the Director of Operations at Fit Theorem shares franchising secrets she’s learned over the years that have led to a successful career.

Kim Radtke, is a powerhouse in the fitness industry with a decade of experience under her belt. Starting as a yoga teacher, she quickly rose to the top, breaking records and winning Manager of the Year in her former franchise. In the face of the COVID-19 pandemic, Kim's resilience shone through as she successfully pulled two businesses out of the crisis. As the Chief Operations Officer of FITTHEOREM, she has played a pivotal role in establishing and expanding the franchise, currently operating four locations. Now, Kim shares her expertise and inspires Fitness coaches through her corporate and local trainings, empowering them to build a career for themselves and change lives. You can follow her on Instagram for tips on how she does it all through living a healthy lifestyle.

Be sure to take notes as Kim shares:

The advantages to being in a franchise vs a single location
Why you need to have the mindset of abundance in the fitness franchise space
How to implement brand standards successfully
Why it’s critical to always provide the why and the how to your franchisees
Why you should never forget the power of referrals
Why it’s important to remember you aren’t in competition with other fitness businesses but you are in competition with everyone else’s attention

Get ready to be motivated to grow your franchise with Kim’s inspiring wisdom and advice!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner looking for ways to improve your business? Do you want your business to have more meaning than just day-to-day transactions? Then this week’s podcast episode is for you. Tune in as Flavio Almeida, Executive Director of Gracie Barra Jiu-Jitsu Global shares tips and tricks he’s learned over the years for building community and customer relationships.

Flavio Almeida is on a mission to spread Jiu-Jitsu and Gracie Barra’s positive impact as far as possible. As Head Instructor and Co-Founder of eleven Gracie Barra Schools in Southern California and the Phoenix metropolitan area, Flavio has taught thousands of students worldwide and graduated more than 40 black belts. As a co-founder and current Executive Director of Gracie Barra Franchise Systems, Prof. Almeida has made a great contribution in developing a global support platform with 300+ franchisees in North America and more than 1,000 around the world. Flavio holds the rank of Fourth Degree Black Belt under Master Carlos Gracie, Jr. and is the current 2018 Heavyweight Black Belt Master World Champion.

Be sure to take notes as Flavio shares:

Why it’s important to be obsessive about building communities and building relations with your customers
Why helping your customers build an identity around attending your business will help you stand out from the competition
Why the transaction of buying your services should only be a small part of the customer relationship
Why it’s important to sell a lifestyle, not a product
Why your frontline team members should be very connected with the purpose and values of your brand

Get ready to be motivated to improve your community and customer relationships with Flavio’s inspiring wisdom and advice!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner looking for ways to improve your employee retention? Are you tired of hiring and training new employees all the time? Then this week’s podcast episode is for you. Tune in as Kevin Wilson, the CEO of Buzz Franchise Brands shares successful hiring secrets he’s learned over the years.

Kevin is the Chairman and CEO of Buzz Franchise Brands, a multi-brand franchising company

that includes; Pool Scouts, (pool cleaning), Home Clean Heroes (residential home cleaning), The British Swim School (swimming lessons), Wonderly Lights (holiday lighting) and the former owner of Mosquito Joe, a 350 unit system before selling to Neighborly in 2018. Prior to this he co-founded Volaris, a low cost airline and now the largest airline in Mexico, spent several years in Private Equity and oversaw $160M in capital, was an Executive with South African Airways, and prior to this was a Consultant with Bain and Company in the Dallas Office. He and his wife are now empty nesters, successfully launching three kids into the real world.

Be sure to take notes as Kevin shares why:

It’s important to take time hiring people - don’t rush it
The first step in the hiring process should be a telephone interview
Asking two unique hiring questions will help you find people who are the right fit for your business
You need to be competitive with compensation
Employees need to feel engaged and challenged in their jobs
You have to create a path of upward mobility

Get ready to be motivated to improve your employee retention with Kevin’s inspiring advice!

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Are you a business owner who would love to have more energy to get everything done that’s on your to-do list every day? Are you always tired and wish you could be more productive so your business could be more successful? Then this week’s podcast episode is for you. Tune in as Jim Law the CEO and Co-Founder of Advanced Biotechnology, shares his secrets for amping up your energy and how it can lead your business to greater success.

Jim has served as a managing member of Advanced Biotechnologies, LLC since co-founding the firm in 2013. With a focus on strategy and business development, Jim’s entrepreneurial track record includes founding/co-founding two prior start-ups that implemented innovative and disruptive technology-based solutions that changed the way their respective industries did business. Both firms were sold to public companies (Siemens and Comfort Systems USA) and were successfully integrated into these firms’ product and service offerings.

Prior to starting his own businesses, Jim held executive positions in the technology world at companies such as Apple Computer and NeXT. Jim is married with 4 children and living in Orleans, MA.

Be prepared to get energized by Jim’s tips that just may take your business to the next level - let’s get hacking!

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Are you a business owner who is looking for tips to improve training your employees and team members? Are you a yoga studio owner looking to add a teacher training program? Then this week’s podcast episode is for you. Tune in as Nora Reynolds, the Chief Innovation Office of Arrichion, shares the wisdom she’s gathered through her decades in higher learning and how it can be applied to business training and yoga teacher training programs.

Be sure to take notes as Nora shares:

How to design training programs
Why more content is not always better for training
Why when learning a new skill, less is more
Why it’s important to remember that we never remember the textbook, we remember the teacher or coach

Be prepared to be motivated to take your business training to the next level with Nora’s wisdom and advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who would love to grow your business? Do you want to find more time for yourself but scale your business at the same time? Then this week’s podcast episode is for you. Tune in as Sam Tejada, the President & Founder of Liquivida shares his tips for business growth and scaling.

Be sure to take notes as Sam shares:

The difference between a personality practice and a brand, and why a brand can grow but a personality practice has a ceiling
How working on your business and not in it and being able to delegate will help you scale
Why creating mini-events where people can utilize your services outside of your brick-and-mortar can help your business grow
How building and nurturing relationships with your partners, your vendors, your customers, and your employees will lead you to success
Why you should view your employees as the biggest asset in your business

Get ready to be motivated by Sam’s business growth tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you the owner of a single-location business that is doing well and you’ve been thinking of franchising? Have you always wanted to franchise your business from the start? Then this week’s podcast episode is for you. Allison Beardsley, Co-Steward of Red Light Method, and the Founder of Club Pilates share franchising tips and tricks she’s learned over the years.

Allison Beardsley has been in the fitness industry since the year 2000. She has been called a "disruptor" in the fitness industry and founded Club Pilates and Red Light Method. Allison loves to play business and has a servant's heart that loves to help and serve others; she builds businesses on the biblical concept of loving your neighbor as yourself. Allison has been happily married to her husband, Chris, for over 17 years, and they have two homeschooled children together, Ryder, who is almost 16, and Lily, who is almost 13. The Beardsleys live on a 45-acre farm in the Ozarks; they raise sheep and chickens and grow their own food in their greenhouses.

Be sure to take notes as Allison shares:

The difference between franchising and licensing
Why being an entrepreneur is about helping and serving as many people as possible
Why a first experience free offer can help your business grow
How riding waves of inspiration rather than having a structured daily plan can lead to success
Why it’s important to not overthink things and not to be afraid to take a leap to try something new
How to build a franchise with a solid rock foundation rather than shifting sands

Allison’s tips will motivate you to take your business to the next level through franchising. Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner looking to save time every day and make more money? Are you intrigued about AI and how it might help your business grow and be more successful? Then this week’s podcast episode is for you. Tune in as Srivatsan Laxman, the Founder & CEO of TrueLark share his background in AI and how it can help automate and streamline your business to make it more efficient and profitable.

Srivatsan Laxman is CEO and co-founder of Palo Alto-based TrueLark.TrueLark provides AI-powered customer support and marketing solutions for local businesses. Laxman has 25 years of experience in Artificial Intelligence. Over the years, his work has spanned many different domains including conversational systems, search and ads, bioinformatics, computational biology, computer security and manufacturing. He is passionate about building intelligent systems that predict, summarize, recommend, and take action, and he believes the next few years will see AI simplifying and enriching our lives in many exciting new ways.

Be prepared to be inspired by Srivatsan’s story and motivated to take your business to the next level with AI - let’s get hacking!
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Are you a business owner looking for tips and tricks on how to generate, manage, and covert leads? Do you wish your business was more successful? Then this week’s podcast episode is for you. Tune in as Stephanie Breaux Bradley, the founder of Breaux Bradley Consulting shares the wisdom and advice she’s learned over the years for converting leads and becoming a more profitable business.

As a Business Development Consultant and Strategist for the Fitness & Wellness industry, Stephanie Breaux Bradley works with studio owners, franchisors, technology platforms, and service providers to optimize their products and offerings to ensure easy adoption and continued customer satisfaction.

Her years as a studio owner, fitness coach, and Mind Body Consultant have given her the “feet on the street experience” to know your target audience’s goals, struggles, and requirements. Stephanie’s consulting work has honed her analytical and communications skills, making it easy for you to translate those requirements so you can deliver best-in-class products and services to your audience. Clients appreciate her straight-forward recommendations, her deep industry knowledge, and her commitment to making good ideas become gold standards.

Be sure to take notes as Stephanie shares:

Why you should make it easy for your clients to leave
Why creating a circle of trust in your business when it comes to handling leads ensures no lead will fall through the cracks
Why it’s important to understand that when someone is coming into your business they are looking at you as a professional to be led through the process and that’s why they are called a lead
Why you have to get to know your customer and their generation and find out how they like to be communicated with
How just getting a prospective customer to sign up for a membership and autopay is not the way to gain a long-term client

Get ready to be motivated by Stephanie's tips and tricks that will help take your business to the next level!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Have you always wanted to be an entrepreneur but have been scared to take the leap? Are you currently an entrepreneur looking for tips and tricks to grow your business? Then this week’s podcast episode is for you. Tune in as Richard Decker, the Founder & CEO of RollFast Fitness, shares powerful lessons he’s learned over the years that have led him to be a successful entrepreneur.

Richard Decker is the go-to guy for A-List Celebrities and social elites who want to firm up their body. Rich Decker gives clients complete privacy and attention and gets results that “turn heads.” He has been affiliated with the fitness industry for 30 years.

Fitness Expert and previous owner of The American Fitness Factory, Studio 89, and The Rich Decker Method in Sag Harbor.
Inventor of the immensely popular BodyWedge 21
Managed three gym facilities owned by Alexis and Martha Stewart.
Founder of AWATfit – All Weather All Terrain Fitness mobile fitness solution that can be performed anywhere at any time
Decker supports local efforts that support a battered women’s shelter, and global efforts building schools in Nicaragua. Decker vows, ”We need to take care of our bodies and take care of our community.”

Be sure to take notes as Richard shares:

Why the best exercise in the world is to reach down and help someone out
Why you have to realize you’re are going to get knocked down, just remember don’t stay down and don’t tap out
Why you should be comfortable asking for forgiveness rather than permission
How working with the people in your community can really pay off
Why it’s important to remember there’s no way of failing other than not trying
What integrative marketing is and how it can increase your number of customers, your retention, and your revenue

Be prepared to be motivated by Richard’s inspiring wisdom and advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Do you want to start a business and are looking for tips on how to succeed? Are you a business owner that feels that your business needs more focus? Then this week’s podcast episode is for you. Tune in as Emmanuel Verduzo, the Co-Founder & CEO of Ageless Fitness, shares his story sprinkled with tips he’s learned along the way about how to be successful.

Emmanuel is CEO and co-founder of Ageless Fitness Corp. Owner/investor of 5 startups specializing in the area of services for older adults.

He draws on his experience from working in accounting for large corporations while attending college. Emmanuel is a strong business development professional with a Bachelor of Science (BS) focused in Business Administration and Management from California State University Bakersfield. After graduating in 2013, he developed his passion for helping others by becoming a social worker in Kern County under the Department of Child Support Services and was promoted to the Department of Human Services shortly after.

Inspired by his father's entrepreneurial legacy, Emmanuel embarked on his journey as a homecare franchisee in 2014. As he fostered connections with medical professionals, he recognized the unmet needs of older adults in his community, spurring his decision to establish additional specialized services. Subsequently, he founded a non-emergency medical transportation company, introduced a clinical/functional/post-PT fitness program, and initiated the establishment of two nonprofit organizations focused on advocacy.

With the immediate success of his adaptive fitness program for older adults, Emmanuel turned his exercise program into a franchise in 2020 and is now Ageless Fitness Corp. Ageless Fitness is a fitness franchise dedicated to promoting health, wellness, and vitality across all age groups.

With a focus on providing safe and welcoming fitness studios, Ageless Fitness offers a range of programs tailored to meet the unique needs and goals of individuals. Whether it's strength training, cardiovascular workouts, flexibility exercises, or functional movements, Ageless Fitness aims to help individuals improve their physical fitness, overall well-being, and quality of life.

They provide specialized programs for seniors, ensuring that aging adults can maintain an active and independent lifestyle. Through experienced staff and a supportive community, Ageless Fitness strives to create a positive and empowering fitness environment for people of all ages and abilities.

Emmanuel’s story in this week’s episode will inspire you to grow your business - let’s get hacking!

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Are you a fitness business owner who would like to grow your business? Are you looking for tips on how to improve your hiring, culture, and employee retention? Then this week’s podcast episode is for you. Tune in as Jess James Leyva, the President & Founder of Outlaw FitCamp shares tips he’s learned over the years about how to grow your fitness business and build a strong culture.

Raised by a single mom in some of the roughest parts of Southern California, Jesse struggled with a reading disability, Tourette’s syndrome and dropped out of high school. His athletic career began at the young age of 9 as a professional BMX rider. Later, Jesse discovered bodybuilding and was named Mr. Texas in 2010 while also coaching many pro athletes and helping thousands of clients change their lives. Today, Jesse Leyva is a recognized national fitness expert with over 22 years of experience in the fitness industry, a million-dollar personal training studio and the Founder of Outlaw FitCamp Franchise.

Jesse knows the true meaning of grit, and grit is what got him here today.

Be sure to take notes as Jesse shares:

Why you should know the true definition of culture, why it should be number one in your business, and why you should always work to protect it
Why you should do multi-step and multi-person job interviews
Why it’s better to hire people who are the right fit than to spend too much time trying to change current employees who aren’t
Why you should vision build with your team
How being invested in your team members’ personal dreams and goals and helping them achieve them can lead to success in your business
Why you should never rest on your short-term success and always be innovating

Get motivated to grow your business with Jesse’s wisdom and advice - let’s get hacking!

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Are you a yoga studio owner who wishes your business was more successful? Do you wish you had more clients coming in the door, that those clients would come back more often, and that your studio was generating more revenue? Then this week’s podcast episode is for you. Tune in Cindy Coats, the Co-Founder of Real Hot Yoga, shares her game-changing tips that can help take your yoga studio to the next level.

Cindy Coats is one of the original 3 founders of the real hot yoga brand and franchise. Cindy, along with partners Aaron and Jeff, opened the very first real hot yoga in Knoxville in 2012. Between 2014 and 2018 real hot yoga grew to 6 locations u see various partnerships and licensing agreements. In 2019 the partners decide to further expand the brand by forming a franchise. Real hot yoga became a franchise just before the pandemic hit and devastated many small fitness businesses. The first franchise was signed in early 2022 and opened later that year. As of June 2023, real hot yoga has a total of 12 locations with a few new ones pending and has many great territories open for development.

Be sure to take notes as Cindy shares:

Why just because you are good at something doesn’t necessarily mean you would be good at running a business in that area and how to solve this
Why you should not approach your business with a yoga mindset
Why you need to let go of the guilt that many yoga studio owners have around collecting money
Why as a yoga studio owner it’s important to realize that you are offering something of value and people want to pay for something they love

Cindy’s tips and tricks will motivate you to take your business to the next level. Let’s get hacking!

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Are you a business owner looking for secrets and hacks for growing your business? Do you want your business to be more successful? Then this week’s podcast episode is for you. Tune in as Matt Danna, the Co-Founder & CEO of Boulevard, shares secrets to success that he’s learned over the years.

Matt Danna is the co-founder and CEO of Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses. Matt oversees all aspects of Boulevard’s business operations while setting the vision and strategy for both short- and long-term company growth. Passionate about the intersection between design and technology, Matt has spent his entire career building technologies to empower creative professionals. Before co-founding Boulevard in 2016, Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen. Matt holds a Bachelor of Science in Information Technology and Human-Computer Interaction from the Rochester Institute of Technology.

Be sure to take notes as Matt shares:

Why it’s important to remember that the path to success has ebbs and flows and highs and lows
How having tenacity, willpower, and believing in yourself can all lead to success
Why just because other people don’t believe or can’t see your vision shouldn’t sway you
Why it’s important to realize that the client experience is pivotal if you want recurring revenue
How optimizing for client satisfaction = customers coming back
Why it's important to understand that if you can get a customer to come back 3 times you will generally have them as a customer for life

Get motivated to grow your business with Matt’s wisdom and advice - let’s get hacking!

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Are you a business owner looking for tips and tricks to grow your business? Do you want your business to be more successful and do you want to be more comfortable taking risks? Then be sure to tune into this week’s podcast episode as Laura Coe, the Founder of Snapology, shares powerful growth mindset tips for business owners.

Laura, along with her sister Lisa, founded Snapology in 2010. She grew the company to over 180 locations in 13 countries over her 13-year tenure as CEO of Snapology. Laura retired from her position as CEO of Snapology in April 2023 and is currently providing consulting services to actuarial clients as well as providing C-Suite consulting to emerging franchise brands.

During her time with Snapology, Laura oversaw the daily operations of the Snapology franchise; including franchisee support, lead generation, systems development, curriculum development and the growth of the local Pittsburgh-South franchise. Prior to starting Snapology, Laura held a successful career as a healthcare actuary for over 20 years. As a healthcare actuary, she held senior positions with Aetna, CVS Pharmacare, Eckerd Health Services and Mercer Human Resource Consulting. In these roles, Laura was responsible for providing actuarial, financial and strategic guidance for pharmacy products and prescription drug healthcare benefits.

Laura holds Bachelor of Science degree in Mathematics from Penn State University. She is a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries. She lives in the Pittsburgh area with her two children.

Snapology’s mission is to provide educational play to children using LEGO® bricks, K’Nex and other interactive mediums. Snapology provides coding, robotics and S.T.E.A.M. (science, technology, engineering, art and math) programs to children of all abilities, including gifted children and those with extra needs.

Be sure to take notes as Laura shares:

How having an open mind can change the trajectory of your business
Why when you do everything yourself you may be missing opportunities to grow your business
Why it’s important to realize that success isn’t a straight line
How sometimes the biggest decisions you make in your business cannot planned
Why when somebody helps you in your business it’s important to pay it forward to another business owner down the road
Why when it comes to making business decisions, it's important to remember that there are very few things in life that can’t be undone

Get ready to be motivated by Laura’s powerful mindset tips - let’s get hacking!

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Are you a business owner and/or franchisor who wants to feel more fulfilled in your life? Are you looking for simple tips and tricks to implement that can improve your business and increase growth opportunities for yourself and your franchisees? Then this week’s podcast episode is for you. Tune in as Rick Mayo, the CEO of Alloy Personal Training, shares the hacks he’s learned over the years to increase his happiness in business and in life.

Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners.

Rick is a featured speaker at conferences domestically and internationally, speaking on how to best run service based businesses, leadership and create an amazing customer experience. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Association of Fitness Studios. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.

Be sure to take notes as Rick shares:

Why entrepreneurship is a self-help journey disguised as a business
How to pick the best real estate locations for your franchises
Tips for preparing for the upcoming recession as a franchisor
How using ChatGPT can save you time, improve your marketing, and make your business more efficient and successful
How combing fitness and franchising can help you grow and help others grow around you and lead to fulfillment and happiness

Get ready to be motivated by Rick’s powerful tips - let’s get hacking!

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Have you ever wondered how our podcast host Carl Case became the Director of Global Business Development at Referrizer? Would you love to hear some of the tips, tricks, and hacks Carl’s learned over the years from working with thousands of business owners and C-Level clients? Then tune in to this week’s podcast as we turn the camera and microphone around today and interview our very own Podcast Host and Director of Global Business Development for Referrizer, Carl Case!

Carl is a visionary who applies years of industry experience to aiding his teams in successfully implementing disruptive technology throughout the globe. Pioneering automation/ data capturing technology throughout the globe. He has successfully implemented such platforms in US, Latin America and 20+ other countries.

As the Director of Global Development at Referrizer, he’s also responsible for generating new strategic partnerships while identifying new industries to segment the Referrizer platform. He’s been key in the numerous point of sale/ payment processing integrations in addition to creating an enterprise platform to help scale across customers with 100+ locations. Referrizer's platform enables customers to understand the true costs of obtaining new customers, retaining old customers and staying relevant via text, email and the web.

Carl is also the host of the Local Business Hacks podcast. Where he interviews CMO, CEO and COO's of large multi-unit franchises in the health and wellness space and gives them a platform to share their journey, story and hacks with other like-minded entrepreneurs.

Get ready to be motivated by Carl’s inspirational tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner wishing your business was more successful? Are you struggling with hiring? Do you wish your business would attract more customers and generate more revenue? Then this week’s podcast episode is for you. Tune in as Kimberly Radtke, the Chief Operations Officer for Fit Theorem shares her mindset tips that can change your life and your business.

Be sure to take notes as Kimberly shares:

How having an unwavering belief can create success in your life and business
Why hiring people who understand your mission right from the start will help you find the right team members
Why when everyone involved with your business has the same mentality and mindset things will go a lot smoother
Why being open to learning, listening to advice, and using other people’s brains will help scale your business
How having an abundance mindset will help your business grow
Why recognizing on a local level that every single person in your community has something to offer will take your business to the next level

Get ready to be motivated by Kimberly’s life-changing mindset tips - let’s get hacking!

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Are you a business owner who is looking for ways to make your business more successful? Do you have questions about adding locations, hiring, and employee retention? Then this week’s podcast episode is for you. Tune in as Jason Markowicz, the CEO of Fitness Premier, shares his tips for growing a successful business.

Jason Markowicz is an entrepreneur that loves partnering with passionate investors and professionals. After playing college football, he had a great passion for health and fitness. He was fortunate to get involved in the fitness industry immediately after school. With some luck and hard work, he created a fitness concept that has grown to become a great regional brand in the Midwest.

He’s also been fortunate to be involved in other great wellness brands as an Area Developer and Franchisee. Throughout the past 20 years, he has done all of the development work on all our commercial real estate leases and purchases throughout the Midwest. Currently, he is also serving as a member of the board on the Illinois Fitness Alliance

Today Jason is:

A Multifamily Real Estate Investor|Commercial Broker
Founder of Fit For Your Franchising
CEO of Fitness Premier 24/7 Clubs
Football Fan
Husband & Dad
Passionate about helping entrepreneurs achieve their goals

Be sure to take notes as Jason shares:

Why it’s important to look into the future a little bit, see what’s coming, and pivot quickly
Why you should always make sure your cup is full so you can give to others in the best ways you know how
How choosing the right location can determine how that unit performs for the next decade
Why it’s important to realize the significance of your team members how building systems and communications around developing them can help your business succeed
Why a lengthy interview process can help you find the right candidates
Why it’s important to remember that more doesn’t necessarily equal better when it comes to locations

Jason’s tips will motivate you to take your business to the next level. Let’s get hacking!

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Are you a business owner looking for tips and tricks that will help you bring in new customers, retain them, and generate more revenue? Are you thinking about franchising your business and opening multiple locations? Then this week’s podcast episode is for you. Tune in as Jeff Gartner, the President & CEO of Hudson Valley Swim, shares the tips and tricks he’s learned over the years that have helped him build & grow a successful multi-location swim school.

Jeff Gartner is the President & CEO of Hudson Valley Swim tm, a swim school concept that he started over 20 years ago with his wife Joan. After several years of expanding to numerous corporate-owned locations, in 2022 they franchised their business. Due to the fact that drowning is the leading cause of accidental death in children under the age of 4, the mission of Hudson Valley Swim is that Swim Lessons Save Lives!tm.

Jeff and Joan reside in upstate NY where they raised three children, two of which have graduated college while one is a college senior. Jeff has worked in the technology industry for many years and has specialized mostly in business process automation where he holds 19 patents. Jeff has used his passion for streamlining business to build the Hudson Valley Swim franchise into one of the most recognized low-investment emerging brands in the industry.

Be sure to take notes as Jeff shares:

Why getting behind what you do and having a mission is critical for your business
How having relationships with other local businesses and agencies can help grow your business
Why it’s important to set up your franchise so that your franchisees can get started quickly versus trying to figure everything out on their own
Why PTA’s can be a good way to expand your customer base if you have a youth-focused business
Why if you have classes it’s better to offer students the opportunity to get their money back if they don’t like the class rather than a free trial

Jeff’s tips and tricks will motivate you to take your business to the next level. Let’s get hacking!

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Are you a business owner wondering how to grow your business? Would you like your business to bring in more customers and revenue? Do you wish you could open up more locations? Then this week’s podcast episode is for you. Be sure to tune in as Mark Van Wye, the CEO of Zoom Room shares his secrets for business success.

Prior to Zoom Room’s launch in 2007, Mark maintained a career deeply rooted in educational values. He previously served as a teacher, writer and curriculum creator focused on the development of educational training programs. In his previous role, Mark also developed award-winning after-school programs for the Boys and Girls Clubs of America and consulted on educational projects for notable companies, including Disney, Nintendo, Microsoft and a variety of children’s television programs. A lifelong dog owner and lover, Mark understood the ongoing instructional needs of both owners and dogs. Driven by his background in teaching, Mark seized the opportunity to redefine and evolve the dog training industry, coining the Zoom Room’s motto: We don’t train dogs. We train the people who love them.

Be sure to take notes as Mark shares:

Why bringing in outside help can be the catalyst for scaling your business
Why it’s important to make sure that the model for your current locations is working and is profitable before pushing forward
Why you should never shy away from outside hires, that promoting from within is great, but it’s outside hires with different viewpoints that can propel innovation and growth
Why as a business leader it’s important to have a clean inbox and not have people waiting on replies from you

Get motivated to build the business of your dreams with Mark’s wisdom and advice - let’s get hacking!

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Are you a business owner who wants to improve customer retention? Do you wish your customers and clients would keep coming back and become raving fans of your business? Then this week’s podcast episode is for you. Tune in as Brendan Rice, the Chief Revenue Officer for Wodify, shares his secrets for customer retention that can take your business to the next level.

Brendan Rice is the Chief Revenue Officer at Wodify, the only all-in-one Customer Retention Platform, that is used by over 5,000 gyms & studios around the world. As a global technology leader, Wodify pioneered digital retention tools in Functional Fitness and is quickly developing the next wave of emerging Jiu-Jitsu business technology.

Be sure to take notes as Brendan shares:

How to figure out your 90-day retention rate and why it’s important to know what it is
Why you need to make sure you focus on the first impression and first experiences your client is having with your business
Why as a fitness business owner it’s important to realize that what may be comfortable for you could be very intimidating to prospective clients and you need to make sure you are projecting a welcoming atmosphere and culture
Why you should mystery shop your own business from the top of the funnel all the way through
Why you should visit other similar businesses in your area to see what they are doing that you like and don’t like
Why it’s important to have personal touchpoints in the 23 hours your customers are out of your gym and how those touchpoints can increase retention and even referrals
Why leveraging technology will help improve your customer retention

Get motivated to improve your retention rates with Brendan’s insightful tips - let’s get hacking!

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Are you a business owner frustrated with hiring? Are you wishing you had a bigger applicant pool to select from? Do the people you hire not show up? Do you wish you could improve your employee retention? Then this week’s podcast episode is for you. Jeff Willett, the Executive Vice President of LA Fitness Esporta, shares his powerful hiring tips and tricks to help take your business to the next level.

Jeff Willett is the Executive Vice President for LA Fitness Esporta. With 15 years of experience in the health and fitness business, Jeff has honed his skills as a sales representative and worked his way up to Executive Vice President of sales at LA Fitness. During his time at the company, he has overseen multiple states with several 100 employees, and he has had the opportunity to be a key player in rebranding LA Fitness clubs to Esporta clubs. One of his biggest accomplishments has been building the markets and sales teams from the ground up.

Jeff has a proven track record of success in this area and takes great pride in helping others develop their skills and reach their full potential. His extensive experience in the health and fitness industry has given him a deep understanding of what it takes to succeed in this field. He has a passion for helping people achieve their health and fitness goals, and he is always looking for new and innovative ways to motivate and inspire others. Overall, Jeff’s experience as an executive in the health and fitness industry has taught him the importance of hard work, dedication, and a commitment to excellence. He looks forward to continuing to contribute to this dynamic and rewarding field for years to come.

Be sure to take notes as Jeff shares:

The 3 questions you should ask an applicant in an interview that will tell you if they will be a fit for your business
The real reason someone doesn’t show up after you’ve hired them
Why wishing someone well when they leave for another job can lead to a great employee on your team down the road
Why it’s important to remember you are not hiring the person that is sitting in front of you on the interview, that you are hiring the person you know you can turn them into
Why you should stop looking at resumes when hiring
Why it’s important to realize you are selling yourself to the applicant just as much as they are selling themselves to you

Get ready to be motivated by Jeff’s powerful hiring tips - let’s get hacking!

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Are you a business owner looking for effective ways to grow your business? Do you wish you had more customers, more sales, and more revenue? Then this week’s podcast episode is for you. Tune in as Lindsay Simpson, the Chief Marketing Officer of Athletic Republic shares the marketing hacks she’s learned over the years that have helped grow every business she’s been involved in.

Lindsay brings 2 decades of marketing experience in the active, sports and outdoor industries to Athletic Republic, with experience at global brands like Backcountry.com, Adobe, and Active.com Network. She's found how to combine her passions and profession throughout her career. As the CMO at Athletic Republic, she’s responsible for leading the strategy, creative, and development of all corporate sales & marketing, building global brand awareness, and supporting the customer acquisition and the franchise growth of the Republic network.

Be sure to take notes as Lindsay shares:

Why you need to lose your perfectionism especially when it comes to promoting your business through video or photos
How authenticity in marketing stories, photos, and videos will create magic that stock photos and videos can’t
How filing just a couple of minutes of video on your phone can easily generate hundreds of marketing assets
Why it’s important to realize that as soon as you think you understand marketing it changes
Why being prepared in marketing is important but being able to hear the story and pivot is even more important
Why you should prefer one full-price customer over five discounted-price customers

Lindsay’s marketing advice will motivate you to take your business to the next level. Let’s get hacking!

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Are you looking for ways to take your business to the next level? Are you looking for easy hacks to implement that will bring you more growth and success? Then this week’s podcast episode is for you. Tune in as Lisa Druxman, CEO & Founder of FIT4MOM shares tips and tricks she’s learned over the years that have helped her grow her business to 1000 locations.

Lisa Druxman is the founder of FIT4MOM, the nation’s leading company for pre and postnatal health, wellness, and fitness programs for every stage of motherhood. FIT4MOM has created business opportunities for moms nationwide, with more than 300 franchisees and 1,000 locations across the U.S. In addition to leading her team at FIT4MOM, Lisa is a noted speaker, author, podcaster and powerhouse of energy. A self-proclaimed mom boss, Lisa is passionate about paying it forward and empowering other women in life and business.

Druxman has also been nominated for and received numerous honors from organizations such as the National Association of Women Business Owners for creating one of the most desirable businesses for moms in the country. She has appeared on the Today Show, CNN, Access Hollywood and Home & Family, to name a few. She has also been featured in print publications including Entrepreneur, Woman’s Day, Good Housekeeping, Self, Fit Pregnancy, American Baby, and more.

Druxman lives and relishes the FIT4MOM mission statement every day, “Helping moms make strides in fitness, motherhood and life.” She resides in San Diego with her husband, son and daughter.

Be sure to take notes as Lisa shares why:

You shouldn’t let a day go by without listening to a podcast, reading a book, or attending a conference to improve your growth as a leader
It’s important for your business success to do what you love, do what you’re good at, and bring a team along for the rest
As an owner believing only you can do everything will prevent your business from growing
Growth and education for both you and your team members should be valued highly in your business
Partnerships and micro-influencers can be your secret to success
Thanking and rewarding your brand ambassadors is an easy way to help your business become successful

Get ready to be motivated by Lisa’s powerful tips - let’s get hacking!

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Are you afraid to take risks? Do you prefer to follow traditional paths, doing the same things that many others have done before you? At the same time, do you wish you life was filled with more adventure, excitement, and success? Then this week’s podcast episode is for you. Tune in as Scott Ohlgren, the CEO of E3Live shares his inspiring story about how taking risks changed his life.

Author Scott Ohlgren has been a natural foods manufacturer for decades, with his products selling in every Whole Foods and 1400 other natural groceries throughout the US and Europe. His journey into the diet-disease/diet-health connection began at 20 after experiencing the profound cellular regenerative effects of a cleansing diet. The impulse to write The 28-Day Nutritional Cleansing program came from seeing how many people thought that doing a cleansing diet was difficult, and he wanted to show an easier, simpler, and highly effect way to do it. At 67, he is still using nutritional cleansing as his main method for remaining drug and pain free. Scott is currently the CEO of E3Live, https://www.e3live.com, harvesters and manufacturers of the fresh frozen blue-green algae.

Get motivated to change your life with Scott’s inspiring story- let’s get hacking!

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Are you wondering how to get ahead in life or business? Do you wish you were more successful in your career or as a business owner? Then this week’s podcast episode is for you. Tune in as Shafik Mina, the CEO of 2Inspire & President of Mad Science, shares his tips and tricks for success.

Shafik Mina, President & Co-Owner of the Mad Science® Group and Co-Founder of 2inspireTM and Crayola® Imagine Arts AcademyTM. Having conducted business in over 30 countries, Shafik brings a highly valued and pragmatic approach to his role as President. Outside of his career, Shafik is a business mentor and a value investor for a handful of innovative start-ups, as well as a dynamic presenter on a variety of business topics.

Be sure to take notes as Shafik shares:

Why any job you do you should treat it like it’s your business like it’s your money on the line
Why you should always ask yourself after completing a business task, “Is it good enough?”
How surrounding yourself with people who are smarter than you will lead you to success more quickly
Why failing can be a badge of honor
How learning from your mistakes, internalizing them, and moving forward can help your business grow
Why being open to criticism can help you stand out among your competition

Shafik’s valuable tips will be sure to motivate you in life and in business. Let’s get hacking!

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Do you dream one day of owning a franchise? Do you have a single location now and are making plans to start selling franchises? Then this week’s podcast episode is for you. Tune in as Kevin Kramer, the CEO & Founder of US Cryotherapy shares his secrets for how to start a franchise and what he wished he had known along the way.

Kevin is responsible for Executive Management and daily operations overseeing all functional divisions within US Cryotherapy Corporate (Direct Sales, Franchising, Company Owned Center Operations, and Manufacturing Partnerships). Focuses most of his daily activities on team building and evaluating infrastructure, Clinical Pathways, Marketing and Sales support, and external partnerships.

Be sure to take notes as Kevin shares:

Why sometimes it’s best not to be first to market
Why when starting you should build your first location, prove the concept, and then raise a significant amount of capital to quickly expand
Why at the same time, sometimes growing too fast can negatively affect your business
Why you need to open locations in key market areas
Why it’s important to understand your value proposition and then stay in your business lane even when it comes to offers and promos
Why it’s important to stand out from other brands

Kevin’s motivational advice will provide inspiration to help you reach your business goals and dreams. Let’s get hacking!

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Are you a business owner looking for advice on how to be a better leader? Are you an owner that wishes your business was more successful and impacted more people? Then this week’s podcast episode is for you. Tune in as Ray Gillenwater, the Co-Founder of Starting Strength Gyms shares powerful tips for business owners that he’s learned over the years.

Ray Gillenwater is the Co-Founder of Starting Strength Gyms, a bootstrapped strength training franchisor with 18 locations and 20 pending construction. Ray's been an entrepreneur for the last 11 years and prior to that, he was managing overseas markets for BlackBerry as part of an eight year stint in corporate-land.

Be sure to take notes as Ray shares

Why your job as a leader is to attract great people around your cause and rally your troops
Why the wrong hire can be more expensive than hiring slowly to find the right fit
How having a strong work ethic and realizing there are no shortcuts will help your business be more successful
Why it’s important to be able to perform analysis and think for yourself
Why you should never undermine the leaders in your business and why you should give them ownership and authority

Get motivated to take your business to the next level with Ray’s unforgettable advice - let’s get hacking!

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Would you like to be more successful in business and in life? Do you want to be a better leader in your business? Does your mindset need a tune-up? Then this week’s podcast episode is for you. Steve Pirt, the CEO & Founder of FlexWerk Fitness shares powerful mindset tips that can take your business or career to the next level.

Steve Pirt is a dynamic business professional with a proven record of execution excellence across multiple industries and organizations. Areas of specific strength are operations, project management, B2C / B2B / Enterprise sales, leadership recruitment and development, multi-unit management, innovation (brand, product and process), and enhancing experiences of customers utilizing the convergence of technology innovation and operational processes.

Steve seeks to network with other professionals who share his passion of innovation, professional growth, fitness, leadership development, and with qualified development groups interested in franchising both domestically and internationally.

He has launched FlexWerk, relentlessly focused on exponentially enhancing the capabilities of fitness professionals; empowering them to step into entrepreneurship with 10x productivity and efficiency.

Be sure to take notes as Steve shares:

Why the word “deserve” is a dangerous word
How you can still create value even in circumstances that are not optimal
How taking 30 seconds to say hello and chat with your team members can make a difference in their day and as a result, lead to more success in your business
Why as a leader in your business you should always show through action
Why you must remember that in every problem there is an equal or greater opportunity

Get motivated to grow your business with Steve’s unforgettable tips - let’s get hacking!

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Are you looking for a new career? Do you want to do something rewarding that positively impacts people's lives? Do you want to come home at the end of the day feeling fulfilled? Then this week’s podcast episode is for you. Joel Tallman, the CEO & President of MUV Brands, shares why a career in the fitness industry can meet all these goals and help you make a difference.

Joel W. Tallman is the CEO/President of MUV Brands, a leading-edge multi-concept fitness products franchisor and operator. As founder of MUV Brands, Tallman drives strategic planning, global development, and key growth initiatives under the flagship MUV Fitness and MUV Training brands. A 38-year fitness industry veteran, Tallman previously served as Senior Vice President of Franchising & Business Development for Gold’s Gym International, where he led franchising, licensing, vendor relations, franchise education and business development.

Joel is a lifelong resident of Edmonds, WA where he has 5 adult children and 6 grandchildren. He serves on boards for numerous other organizations for-profit and non-profit including Cougs First (WSU), Warner Pacific University (Board of Trustees and Executive Committee), ABC Fitness Solutions, Washington Fitness Alliance, Alaska Airlines, and others. He also leads the music programming for Edmonds Church of God in Edmonds, WA.

Be sure to take notes as Joel shares:

How rewarding a career in the fitness industry can be, how you can help people change their lives
Why creating a community in your gym can keep members coming back
Why it’s important to remember that relationships are what drives retention, revenue, and results
An inspiring story about two of his members and how fitness positively impacted them
Why being a One Minute Manager can help your business be more successful
Why it’s important to catch people doing things right

Get motivated to find the career of your dreams with Joel’s wisdom and advice - let’s get hacking!

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Are you looking for motivational tips to help you be more successful in life or in your business? Do you need a dose of inspiration to help supercharge your day? Then this week’s podcast episode is for you. Tune in to hear Alicia Aming, CMO & Founding Member of NVISIONU, share powerful motivational tips she’s learned over the years that have helped her succeed in business and in life.

Alicia is a Founding Member of NVISIONU, The Health & Wealth Company. She promotes Wellness Supplements and Sublingual Spray Technology. Available Online nvisionu.com/amings

She’s immersed in the Health & Wellness Industry, and acutely focused on Web 3 Adoption,

Digital Education, Mentorship, and helping people esp. females become entrepreneurs,

She’s an Alpha in the Web 3 Space and can be found frequently on Twitter Spaces speaking on topics including AI, Metaverse, Chat GPT, NFTs, Cryptocurrency, and Blockchain Technology. She also does Public Speaking engagements and podcasts.

Be sure to take notes as Alicia shares why:

Consistent education is critical to your growth as an individual and in the business world
It’s important to remember that success is a mindset
It’s good to have a phrase or goal and put it everywhere (in your wallet, on your mirror, on a wall) to stay focused on it
A clear mindset is the best way to start something new
It’s important to surround yourself with people who are promoting and elevating you and adding value

Be prepared to be motivated with Alicia’s unforgettable tips - let’s get hacking!

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Are you considering buying a franchise? Do you have a lot of questions about becoming a franchise owner? Then this week’s podcast episode is for you. Hector Morales, Franchise Owner of Elements Massage Pinecrest shares insight and advice that he’s learned over the years that can make buying a franchise easier and increase the chance for success.

With over 25 years of management experience in the retail market, Hector Morales has honed his skills in developing teams that deliver exceptional customer service while driving sales, profitability, and operational excellence. Throughout his career, he has worked for some of the largest retail companies in the industry and leveraged that experience to develop his skills and has become more successful at each new opportunity. With a proven track record of making significant contributions to each organization he has worked for, he decided to take the leap and purchase franchise locations to start his own successful companies. This decision has allowed him to apply his wealth of experience and knowledge to drive success for his own businesses.

Be sure to take notes as Hector shares the following tips when buying a franchise:

You must always remember that the product is key, it is what can make you successful
You should mystery shop the unit you are buying first (if it’s already established)
You don’t always need to change everything and instead should strive to maintain the areas where the unit is already succeeding
You also need to spend time experiencing the competition to see what they do differently and decide whether the product is right for you
You need to love the product yourself and have a passion for it, if you don’t you aren’t going to be able to sell it to customers or motivate employees
Why it’s ok to be afraid to fail but don’t let it take hold and prevent you from moving forward

Be prepared to learn a lot with Hector’s unforgettable franchise buying tips - let’s get hacking!
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Are you a business owner looking for ways to give your business an edge over the competition? Have you been looking for ways to grow your business, to attract more customers, and to generate more revenue? Then this week’s podcast episode is for you. Jason Mudd, CEO and Managing Partner of Axia Public Relations, shares insights about how public relations can help your business be more successful.

The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America’s Best PR Agencies. Jason is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur.

Be sure to take notes as Jason shares:

Why public relations is the best way to build a strong brand and a great reputation
That most people don’t know what PR is and when they try to do PR, they do it wrong
Why having a sales approach or sales mentality in your public relations is not effective
Why it’s important to understand who your client is, what they do, and what they need in order to create successful PR campaigns
Why local PR can lead to more business growth and success than national PR
Why it’s important in your public relations to make it about your audience and not you or your business

Get motivated to get your business on the path to success with Jason’s wisdom and advice - let’s get hacking!

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Is it your dream to be an entrepreneur but you just aren’t able to make the financial leap? Would you love to run your own business, be your own boss and be successful while doing it? Then this week’s podcast episode is for you. Be sure to tune in as Adam Geisler, the Co-Founder & CEO of Youth Athletes Unlimited shares why becoming an acquisition entrepreneur may be the perfect fit for you.

Adam Geisler is an accomplished entrepreneurial senior business executive with an extensive track record of driving sustainable performance improvements through building strategic sales, merchandising and product strategies leading to a strong track record of compounded annual growth in small to mid-sized companies. Adam managed and grew a global $500 million wholesale and licensed business in the sporting goods, apparel and footwear industries and is currently with one of the fastest-growing sports performance accessories start-ups in the market. He has established success through innovation and challenging the traditional norms of retail and business.

Be sure to take notes as Adam shares:

What an acquisition entrepreneur is and why it’s different from being a typical entrepreneur
Why your superpower to make great things greater can lead to success and help change the world
How utilizing broker networks can result in exponential growth
Why networking and being a human LinkedIn can take your career, business, and life to new heights
Why as a franchisor, it’s important to be in the operating business and to do something yourself before asking your franchisees to do it
Why the best answers shouldn’t only come from the top they should come from who ever has the best answer whether it’s someone at the front desk, the janitor, a manager, the CMO etc.

Be prepared to learn as Adam shares how you can become a successful entrepreneur without following the traditional path - let’s get hacking!

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Are you a business owner who is struggling with hiring and employee retention? Do you find yourself in the constant cycle of running ads, interviewing, and training over and over again? Then this week’s podcast episode is for you. Adam Passarelli, the Founder of inspiraHike shares tips and tricks for hiring and retention that will change your business forever.

Adam Passarelli is the founder of the new Denver-based wellness concept, inspiraHike. The company is improving the mental and physical health of communities by creating world-class, relaxing, and mindful outdoor experiences. Through the use of music, live guided inspiration, community, movement, and nature, inspiraHike is able to provide a mindful hiking experience that gives guests a break from everyday life. Prior to founding inspiraHike, Adam spent seven years at WellBiz Brands, one of the country's largest health, wellness, and beauty franchisors, most recently as their President and Chief Operating Officer. He also spent five years helping to grow the fast-casual chain, Smashburger. Adam resides in Colorado today with his wife and two kids but is a proud midwesterner growing up in Indiana.

Be sure to take notes as Adam shares:

Why when you own multiple locations it’s important to be able to name at least 15-20 people that work across those locations and to know their kids' names as well
How to get out of the cycle of posting job ads, interviewing, and training over and over again
How simple human connections can help with employee retention
How DISC profiles can help you hire the right people and help everyone work well together
Why it’s important when hiring to have multiple people interview candidates to make sure there are no red flags for anyone
How being upfront and transparent during the interview process can build and mold strong teams

Get motivated to improve your hiring process with Adam’s unforgettable tips - let’s get hacking!

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Are you a fitness studio owner looking for tips and tricks to build your business? Are you a fitness instructor wondering how to get more students into your classes, more referrals, and how to get a large online presence? Then this week’s podcast episode is for you. Lilly Scott, Founder & CEO of Electric Collective Fitness, shares her hacks for growing your fitness studio and classes and strengthening your connection with your students.

Lilly Scott is a success story of someone who followed her dreams and left an old life behind. The once lawyer lobbyist is now the owner of the fitness brand Electric Collective and the fiercely honest personality for social media accounts @LillyScott on Instagram and @thelillyscott on Tiktok. Lilly's unique approach to fitness is not physical-results-driven. In fact, it's the exact opposite. She believes that if she can reprogram her group fitness athletes to show up to a workout for the way it makes them feel, they will show up more often and develop better-coping skills. The physical changes will follow from consistency, but the focus is always on how you feel instead of how you look.

Be sure to take notes as Lilly pulls back the curtain and shares:

Why if you are not continuing to educate yourself on new formats, different parts of the body, and latest trends, you’re not only letting your craft go to waste but you might not be showing up the best you can for your students
A simple and fun way to find successful business owners to model your own business off of
How essential community is to your success and your students’ happiness
Why if you don’t treat people like people your business fails
Why it’s important to make sure every single student feels like they are important and why you should always put them first
Why students don’t show up to group fitness classes just to show up, they show up because they feel connected
How to easily increase your number of student referrals
Why you should never feel you need to show up to your fitness class and be perfect, that actually the less perfect you are and the more authentic you are, the more your students will feel connected with you

Be prepared to get motivated to take your fitness studio to new levels with Lilly’s tips and advice- let’s get hacking!

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Is there something in your life that you have been dreaming about doing but you’ve been afraid to take the leap? Have you always wanted to be an entrepreneur but are afraid of the risks involved? Then this week’s podcast episode is for you. Tune in as Nick Greer, Founder & CEO of Built Brands shares his motivational tips for anyone looking to make the leap into something that could pay off wonderfully but is outside their comfort zone.

The Greer family is changing the world and one of the ways they are doing it is through Nick’s latest adventure with their business BUILT. BUILT has created the most amazing tasting protein bars on the planet that also have the best nutritional profile. BUILT is changing the options for

people to stay healthy and eat good. 100% chocolate with zero guilt. What more could

you want? You’ve got to try one!

Be sure to take notes as Nick shares:

Why it’s important to stop looking for answers and just jump in and do whatever it is you are dreaming about
How students in his entrepreneur class at BYU traded up from a paper clip to tv’s and even Super Bowl tickets
Why it’s important when you see something working you focus on it and do everything you can to push it as far as it will go
How going back to the basics and finding simple little wins to develop further can create success in your business
Why you’ve got to surround yourself with people who morally, physically, emotionally, and spiritually make you better

Nick’s motivational advice will provide inspiration to help you reach your goals and dreams. Let’s get hacking!

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Are you looking for ways to grow your business? Do you wish your business had more customers coming in the door and it was generating more revenue? Then this week’s podcast episode is for you. Tune in as Chris Himel, CEO & Founder of IV Biz Bash and 3 Hour MBA and Serial Entrepreneur shares his secrets for massive business growth and success. This is one episode you don’t want to miss!

Chris Himel is a successful entrepreneur, author, and business leader. He is the author of two books, "Forget Fail, Make the Sale" and "Business is Simple but it Ain't Easy." Chris is the founder of the largest IV Therapy Event in the United States and the top IV therapy coaching company. At the young age of 32, Chris had a 7 figure exit and currently owns equity in 18 companies. He is also the founder of one of the fastest-growing companies in the health insurance lead generation space.

Chris is a dedicated family man, married to the love of his life and blessed with a beautiful daughter. He prioritizes spending time with his family, and is also deeply committed to giving back through countless organizations and charitable efforts. Chris is a driven and accomplished individual, and his passion for helping others and making a positive impact is evident in all that he does.

Be sure to take notes as Chris shares:

What zero money down traffic acquisitions are and how they can massively grow your company
How partnering with Facebook groups can push customers into your business
Why in marketing you are spending either time or money and you need to decide which is worth more to you
Why before you start a new business from scratch you should consider acquiring an existing business from someone ready to retire
How important it is to know your numbers in your business even if you hate numbers
Why it’s important to embrace challenges because they are going to build you into who you are

Get motivated to massively grow your business with Chris’s unforgettable tips - let’s get hacking!

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Are you looking for new ways to build your business and make it more successful? Do you want to find alignment and help make the world a better place? Then this week’s podcast episode is for you. Dr. Stephanie Higashi, the CEO & Founder of Health Atlast shares how she saw a need in the healthcare industry and created a successful business model around it and is changing the world.

Dr. Stephanie Higashi, DC is the CEO and Founder of Health Atlast the first and only multi-specialty healthcare franchise offering medical, chiropractic, acupuncture, massage and physical therapy.

Her envisioned goals that are being achieved each day at Health Atlast clinics are to lower and eliminate unnecessary drugs and surgery and create healthy, happy people that have joyful lives.

Dr. Stephanie Higashi, DC has been a practicing chiropractor for over 22 years. She has 21 franchisees with 10 actively open locations across California, Idaho, Arizona, Colorado, Texas, and new locations opening regularly.

She loves helping patients and loves helping franchisees help more people too.

She intends to continue to expand across the United States and then into First world English-speaking countries, then foreign language-speaking countries, and then 3rd world countries in hopes to change the health and longevity of the people of the earth for the better.

Dr. Higashi’s in-depth insight into how filling a need will help you build the business of your dreams and change the world. Let’s get hacking!

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Are you a business owner looking for ways to make your wellness or fitness business more successful without adding hours to your day? Do you want to increase sales and generate more revenue? Then this week’s podcast episode is for you. Tune is as Kory Angelin, President of The DRIPBaR, shares his sales secrets that will take your business to he next level.

Kory Angelin is the President of The DRIPBaR, one of the fastest-growing I.V. Vitamin Therapy franchises. He is an award-winning fitness/wellness executive, two-time published author, and creator of the Powr Sales App. Kory has worked with some of the leading health and wellness companies in helping to increase brand awareness and craft the ultimate customer experience. For more information, follow Kory on Instagram @koryfit or www.koryangelin.com.

Be sure to tune in as Kory shares why:

You should not only mystery shop your own business but your competitors’ too
Remembering the acronym SUPS will help increase your sales
It’s important to remember, “People don’t buy what you do, they buy why you do it”
You should always ask your customers powerful questions including, “What’s your goal?” and “Why is that your goal?”
You shouldn’t always be overeager to talk about how great your business is and what you do especially in the beginning of a conversation with a customer
Incorporating other services into your business can increase sales and generate more revenue

Be prepared to level up your sales skills and to start generating more revenue with Kory’s inspirational insight and advice.

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Are you a franchisor always on the lookout for new ways to grow your business? Are you thinking about franchising your business and looking for tips on how to be successful? Then this week’s podcast episode is for you. Tune in as Anna Schaffer, the VP of Operations and Business Development for Sugaring NYC, shares her wisdom for building a franchise business.

Anna is currently the Vice President of Operations and Business Development at Sugaring NYC as well as the Chief of Staff to the CEO. She has 10 years of medical and beauty sales experience and 10 years of experience in Dermatologic Medical Science learning and development as well as 19 years of experience in product management, production, management of cross-functional teams and multiple business units.

Be sure to take notes as Anna shares:

Why the path to success is “find the need and fill the need”
Why it’s important to teach franchisees new skills and provide continuing education
Why managers should be the backbone of your franchise
Why franchises are a proven business model and how they can make the path to success easier
How being part of a franchise can help you grow faster than if you were to go into business on your own
Why franchisors should always prepare, guide, and support franchisees

Anna’s insights and advice will provide inspiration to help you build the franchise of your dreams. Let’s get hacking!

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Are you looking for tips from industry leaders on how to succeed in business? Are you a business owner looking for motivational tips that will help you build the business of your dreams? Then this week’s podcast episode is for you. Tune in as Christopher Rego, the CEO of Bricks 4 Kidz, shares his inspirational tips and tricks for business success.

Christopher Rego became a Director of Bricks 4 Kidz in February 2020, at which time he also became chief executive officer of BFK Franchise Company, LLC (“BFK”), the principal operating subsidiary in Milpitas, California. He has been a Bricks 4 Kidz franchisee since November 2013, and the Master Franchise for United Arab Emirates since May 2015. He became the Chief Executive Officer of Creative Learning Corporation on April 30, 2020. Christopher has been the CEO of Teknowland, Inc. in San Jose, California, since 2013, and the founder and managing partner of Bricknowland, Inc. in UAE, since 2015. He has held various management and architect roles to contribute to the success of rapidly growing technology companies such as Oracle, Yahoo!, Tapjoy, Intuit, and Tibco since the year 2000. Christopher earned a Bachelor of Science degree from Andhra Loyola College in Andhra Pradesh, India, and an MBA in Marketing and Finance from Acharya Nagarjuna University, Andhra Pradesh, India.

Be sure to take notes as Christopher shares why you should remember:

Without risk, there is no reward
The path to success is always a steady uphill journey
The journey of becoming a business owner might not be comfortable but if you are open to it, you will learn a lot along the way
That if you push through challenges and any odds against you, it will set you up for success
Failures are a stepping stone to success

Get motivated to take your career or business to the next level with Christopher’s wisdom and advice - let’s get hacking!

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Are you a business owner looking for ways to create wealth? Would you like to increase productivity in your business? Then this week’s podcast episode is for you. Tune in as Brian Cook, the Founder and President of STRETCHMED, shares his secrets and tips for building a business that is productive, profitable, and one you can be passionate about.

Brian Cook is a serial entrepreneur with over 28 years of experience opening almost 200 locations across multiple boutique fitness brands. He has a B.S. degree in exercise physiology from Northeastern University and an M.B.A. from Babson College. His most recent company is StretchMed, a 1-On-1 stretching franchise model, which he founded in November 2019 and currently has over 20 locations in 5 states. It aims to eliminate chronic pain, increase mobility, rejuvenate, and help you move well.

Be sure to take notes as Brian shares:

Why wealth creation is directly related to your ability to develop people early on
How helping people grow early and then getting out of the way can lead to success
Why you should not try to do everything yourself
Why SOPs, systems, and analytics should be one of your primary focuses
How hiring a remote team can save you time and money
How Zoom breakout rooms can add alignment and connection within your team and increase productivity
Why hiring virtual assistants in the Philippines is a game changer
Why it’s important to get up in the morning before everyone else around you gets up,
How to approach your day with intention rather than in a reactive state and why it is a secret to success

Get your business on the path to success with Brian’s secrets for productivity, profits, and passion - let’s get hacking!

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Are you thinking about franchising your business and have questions about the best practices to implement? Are you an established franchisor who is looking for tips and tricks on how to fine tune your processes? Then this week’s podcast episode is for you. Cory Lyons, Vice President of Franchise Development for Perspire Sauna Studio shares valuable insights to help business owners and franchisors grow successfully.Cory joined the Perspire Sauna Studio team in March 2021 and sits as the Vice President of Franchise Development. Before joining Perspire Sauna Studio, he was with Lift Brands for over 13 years and was the longest-tenured member of the executive team when he left the organization. He has been in franchising his whole professional career, starting in field-based operational support with Applebee's International. He spends his time with his wife and children, enjoying the outdoors, sporting events, and time at the lake together.

Be sure to take notes as Cory shares:

Why franchisors should know the differences between selling and awarding franchises
Red flags to look for when interviewing prospective franchisees
What questions franchisors can ask prospective franchisees to determine if they are a good fit for the brand
Why franchisors should realize that they are the closest things to being business partners with franchisees without actually being business partners
Why personality profiles can be helpful for franchisors
Why franchisors should cater their processes to the needs of prospective franchisees
Why franchisors should trust their gut
Why business owners need to respect and honor the past

Cory’s in-depth advice will provide inspiration to help you build the business of your dreams. Let’s get hacking!

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Are you a business owner, franchisor, or franchisee looking for ways to grow your business? Are you looking for tips and tricks to be more successful? Then this week’s podcast episode is for you. Tune in as Jordan Levine, Chief Operating Officer of Sola Salons shares his advice for achieving success in business and in life.

In a career spanning 20+ years, Jordan has helped lead great brands to even greater heights. A graduate of the University of Michigan, Jordan joined the team at Cold Stone Creamery in the early growth days. It was during his 10-year tenure here that Jordan earned his “real world MBA” – as a franchisee and Area Developer. From there he took his talents to another well-known National brand, Massage Envy where he led domestic and later international operations and grew the brand from 500 to well over 1200 locations! When the entrepreneurial bug bit again, Jordan then built a successful independent franchise consulting practice where he helped grow many well-known franchise brands. Building this consulting and speaking practice is a great source of pride for Jordan – which led to an opportunity to join one of his clients to lead operations of the Amazing Lash Brand.

Jordan joined Radiance Executive Team in 2020 to apply his two decades of franchise learnings to the already flourishing Sola Salons brand. It is his belief that strong franchisee relationships and trust are what build a solid foundation. Jordan particularly resonates with Sola’s core value of Care – Jordan cares deeply about franchisees and Sola Pros.

Be sure to take notes and Jordan shares:

Why you should understand that your P & L is your report card and EBITDA is your grade and how they impact your business
Why it’s ok to make mistakes and how important it is for your business growth to actually make them
Why you should look at failing as a win in other ways
Why you shouldn’t be afraid of sales
Why if you really truly believe in your product you’re doing people a disservice not to use sales to sell it

Get ready to be inspired by Jordan’s enthusiasm and to get your business and your life on the path to success with his wisdom and advice - let’s get hacking!

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Are you a business owner wondering how you can easily increase your customer referrals? Do you know that getting more customer referrals will increase your revenue as well, but you just aren’t sure how to ask for referrals? Then this week’s podcast episode is for you. Tune in as Stephanie Breaux Bradley, President of Founder of Breaux Bradley Consulting, shares tips and tricks for easily increasing your customer referrals and creating a community in your business.

Be sure to take notes as Stephanie shares why you should:

Never be afraid to ask for a referral or a review and do so authentically
When training your staff change the word “sales” to “public relations”
Contact people who only attend one class and never come back and ask them what they didn’t like
Have an active marketing events calendar
Make it easy for customers who are excited to tell others about your business
Use a simple trick to find like-minded businesses and create a relationship with them

Get motivated to increase your referrals with Stephanie’s unforgettable tips - let’s get hacking!

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Do you own your business or are you a manager or executive in a corporation? Are you looking for tips on how to be a better leader so your business can be more successful? Then this week’s podcast episode is for you. Tune in as Lindsay Junk, President of Yoga Six, shares inspiring secrets she’s learned along the way about how to be a better leader

Lindsay has been in the fitness industry for 25 years, with the last 5 specifically in fitness franchising working to build the Yoga Six brand from a franchise of 14 studios to now over 170 locations. Prior to her time at YogaSix, Lindsay held leadership roles with 24 Hour Fitness, Yoga Works, and Tru Fusion Lindsay is a mother of 3 active kids, a marathon runner, and a triathlete, and is extremely passionate about helping people achieve their dreams.

Be sure to take notes as Lindsay shares why it’s important for business owners to remember:

If you are always telling your employees what to do, are they going to get good at their job or just good at listening to you?
Your employees should feel empowered to make mistakes
Why you should put people in positions where they get to make decisions and challenge themselves
The secret to achieving aggressive goals
How your competitors can help feed your business

Get motivated to take your leadership skills to the next level with Lindsay’s wisdom and advice - let’s get hacking!

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Are you looking for a way to grow your business and improve the quality of leads you are getting? Would you like to have more customers that convert and also generate more revenue? Then this week’s podcast episode is for you. Tune in to hear as Brandon Cullen, Chief Concept Officer for MADabolic, shares his tips and tricks about how diving into your data and focusing on archetypes and avatars can be a game changer for your business.

In search of life’s [im]perfect soundtrack, Brandon brings an edgy approach to entrepreneurship through the valuable experience he’s earned as a professional athlete turned business owner. Brandon hosts the entrepreneurial-inspired podcast, Playing Guilty, and is the Co-Founder and Chief Concept Officer of MADabolic - the industry’s premiere strength-driven interval training franchise.

Be sure to take notes as Brandon shares why:

You should have different customer archetypes for the different markets you serve
Why you should have avatars not only for your customers but also for your employees
It’s important to define your customer avatar down to the type of shoes they like and music they listen to
Data and psychographics can be a game changer for your business
Zeroing in on your core customer and blocking out all the noise will help grow your business
If you run any type of marketing campaign you want 51% of people to like it and 49% of people to hate it

Get motivated to grow your business and generate more revenue with Brandon’s tips - let’s get hacking!

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Are you a pilates studio owner looking for ways to grow your business and make it more successful? Do you wish you could improve the number of clients coming in your door and your client retention? Then this week’s podcast episode is for you. Jackie Futrell the National Director of Studio Performance for BODYBAR Pilates shares her tips and tricks for pilates studio owners and this is one episode you don’t want to miss!

Jackie Futrell is an experienced professional in the fitness industry with a B.A. in Psychology from James Madison University and a MS.Ed from Johns Hopkins University. After working at some of the most nationally recognized fitness brands, Jackie has taken her unique experience to BODYBAR Pilates as the Director of Studio Performance. Throughout her career, Jackie has been crucial in developing and implementing scalable processes across multiple locations. Jackie has joined the BODYBAR Pilates team to help scale this emerging brand nationwide and ensure the success of each franchise location. From her experience, Jackie is able to help support franchisees by educating them on industry best practices, helping them optimize processes, and ultimately driving additional revenue for their locations. BODYBAR Pilates is a high-intensity, low-impact workout that combines core, cardio, muscular strength, muscular endurance, balance, and flexibility training all in ONE workout. BODYBAR currently has 16 locations open and many more in development nationwide. Learn more about www.bodybarpilates.com

Be sure to take notes as Jackie shares:

Why it’s important to invest in a quality business tool and to actually use it
How important it is no to just settle for any out-of-the-box business tool, you need to find one that fits your business
Why you shouldn’t depend on only your gut when making business decisions
Why you need to make time to dive into your data when making operational decisions
Why you should be ready to move to membership sales and away from class packs and single classes
Why it’s important to have a good solid customer referral program in place
Why if you have 14 machines in your studio and it’s a membership based model you should know the name of the new person who just came in

Get motivated to get your pilates studio on the path to success with Jackie's wisdom and advice - let’s get hacking!

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Are you a business owner in the food industry who wishes you were bringing in more customers and had more sales? Are you looking for easy ways to generate more revenue and to build a strong culture? Then this week’s podcast episode is for you. Tune in as Andrew Pudalov, the Founder and CEO of Rush Bowls, shares his secrets for success in the food industry.

After fifteen years climbing the competitive ranks of New York City’s financial sector, Andrew Pudalov resigned as Global Head of Fixed Income Derivative Trading at National Australia Bank to pursue a new passion and lifestyle. While he had mastered institutional derivative trading, his ambitions shifted toward a vastly different and more meaningful profession. In 2004, Andrew, his wife, and their two young children relocated to the beautiful backdrop of Boulder, Colorado to fulfill a vision - establish a place where people could eat healthy, be nourished, and truly enjoy the unadulterated elements of the earth. He founded Boulder’s University Hill district’s first all-natural bowl/smoothie bar in the fall of 2004, a refreshing and welcoming alternative to typical college-style fare.

After mounting success, they launched a line of frozen grab-n-go bowls to meet the rising demand for their products. Today, he operates Rush Bowls retail, wholesale, and franchise, with over 100 stores in various stages of development throughout the country. As Rush Bowls continues to receive both regional and national acclaim, they maintain their commitment to offering pure, delicious nutrition and continually enhancing the concept. In addition, when time permits, Andrew revisits his roots by teaching Derivatives at the University of Colorado, just for old time’s sake.

Be sure to take notes as Andrew shares how business owners in the food industry should:

Set the company ideology first and make sure everyone is focused on working on a team
Realize the importance of research and how it can help you evaluate risks and rewards
Understand why it’s important to listen to the customer and that the data doesn’t lie
Help the people in your company grow and rotate them into different challenges
Realize the impact that takeout and delivery can have on your business especially when the average order is 20% higher than in person
Find software that will help streamline the takeout and delivery process and how it will lead to more sales
Be tech-savvy and accessible

Get motivated to take your business in the food industry to the next level with Andrew’s unforgettable tips - let’s get hacking!

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Are you looking for tips to take your hiring to another level? Do you wish you could streamline your interview process? Could your employee retention rate be better? If so then this week’s podcast episode is for you. Tune is as Becca Brennan, Director of Strategic Initiatives at RockBox shares hiring secrets and tips for improving your employee retention.

Becca Brennan is the Director of Strategic Initiatives for RockBox Fitness. After joining the team in 2019, Becca wore many hats which gave her the opportunity to explore franchise sales, operational support, and ultimately marketing before transitioning into her most recent role. As the Director of Strategic Initiatives, Becca connects with franchise owners and their teams to help them elevate their businesses through additional revenue streams and purposeful partnerships.

Be sure to take notes as Becca shares:

The one question you should ask to find out your interviewees' goals and whether they would be a fit
How important it is to make sure employees are feeling comfortable in what they are doing, feeling challenged, and also helping you grow your business
Why you should always be on the pulse of what your team is looking for and how your employees want to grow
Why you should always connect with your employees on a consistent basis
How having a solid intern program where you are helping them grow and they are contributing can lead to a successful long term employee retention program
Why it’s important to hire employees who are there to make your business grow but who you can give them opportunities to grow as well
How the competency-selective interview process can keep things objective and help you hire people who are the right fit and whose goals align with those of your business

Be prepared to get motivated to supercharge your interview process, your hiring, and your employee retention with Becca’s tips - let’s get hacking!

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Are you wondering how you can be more successful day-to-day both in business and in life? Are you looking for tips and tricks to help you achieve goals, save time, and be more productive? Then tune in to this week’s podcast episode. Tony Zaccario, the President & CEO of Stretch Zone shares his advice for those looking to be more efficient, successful, and effective in their day-to-day lives.

Tony Zaccario is President and CEO of Stretch Zone – the leading practitioner-assisted stretching model in the U.S. Established in Miami Beach in 2004, Stretch Zone utilizes a patented strapping system to expertly position, stabilize and isolate muscles, to offer a full range of motion and improved quality of life for guests.

Under Zaccario’s leadership, Stretch Zone has seen exponential year-over-year growth, boasting over 125 locations in 22 states nationwide. As CEO, Zaccario leads all expansion efforts for the brand, including managing franchise efforts and partnership opportunities. He first joined the Stretch Zone team as General Manager in 2016 and was named COO soon after. In this role, Zaccario focused on the implementation and execution of strategic, company-wide initiatives as well as various day-to-day operations.

Be sure to take notes as Tony shares:

How “planning your work and working your plan” can help you save time in your day
How setting goals a year or two years out can help you focus on what you need to do this week in order to accomplish those goals years from now
Why it’s important that meetings have a purpose, a goal to achieve, and/or an objective
How competition can be healthy and why you shouldn’t shy away from it
Why you should always trust your gut whether you are making a business decision, have a business opportunity, are deciding on a relationship with a vendor etc.

Tony’s in-depth advice will provide inspiration to help you reach your goals and be more productive in business and in life. Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a boutique business owner looking for ways to make your business more successful? Would you like to attract and retain more members and generate more revenue? Then tune in to this week’s podcast episode where Seran Glanfield the Founder of Spring Three shares her secrets for building a successful boutique fitness studio.

Seran Glanfield, founder of Spring Three and host of the Pilates Business Podcast, is a business coach and consultant to boutique fitness studio owners and instructors around the globe. With over 10 years of experience in finance and marketing, Seran has helped hundreds of studios and online pilates studios grow and develop their businesses, sharing her expertise and insight on marketing, branding, sales and strategy.

Seran holds a BSc from the London School of Economics and is a past member of the board of the Pilates Method Alliance. She is a MINDBODY certified business consultant and a Romana’s Pilates trained Certified Pilates Teacher.

To learn more about working with Seran and Spring Three, go to: www.springthree.com or follow @seran_spring_three and be sure to download Seran’s free revenue growth roadmap here: https://www.springthree.com/profit

Be sure to take notes as Seran shares why:

The customer journey should not start with customers asking, “What’s the price point?” or “When’s the class?”
This is a relationship business: your clients have to trust you, want to be around you, and feel like they are part of something
The best return on your investment of time is probably not social media
It’s important to not set pricing based on the studio down the street & instead how to set it to generate more success and happy customers
You have a duty to your business to be able to talk about your business in a way that is compelling and to have keywords or phrases that makes it easy to make connections
When introducing your business the first thing you say shouldn’t be that the first class is free and what to say instead

Get motivated to grow the studio of your dreams with Seran’s inspiring advice - let’s get hacking!Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner looking for leadership tips? Do you want your business to be more successful and your team to be inspired? Then this week's podcast episode is for you. Tune in as Adrian Koehler, the Founder & Managing Partner of Take New Ground, shares his advice for business owners including the questions they should ask to build a successful business.

Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create unprecedented results and experience fulfillment in their work. He is the Founder and Senior Partner at Take New Ground, a leadership coaching, training and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is the co-host of an engaging podcast: The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini.

Be sure to take notes as Adrian shares:

Why you should never use the word “little” when describing your business
Why it’s important to ask members of your team, “How am I doing as a leader?” “What do I not see?” “What are my blindspots?” “What do others say about me when I’m not in the room?” and to be open and willing to hear the honest answers
Why recognizing how you’ve generated what you have will give you more power and versatility as a leader
How asking your team to answer the question, “What new results am I committed to creating?” will help ensure alignment with the business goals and outcomes
Why it’s important to do a really clear diagnostic on where people are on your team
Why you should ask your team, “What’s working?” “What’s not working?” and “What do you need or want?” every week
How teaching your team to have self-mastery can be the secret to your success
Why it’s important to remember that the impact of communication is on the listener not the speaker

Be prepared to be motivated to take your leadership to the next level with Adrian's inspiring advice.

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Are you a business owner looking for tips and tricks to help accelerate your business growth? Do you wish your business was more successful? Then this week’s podcast episode is for you. Sarah Moudry, the Director of Franchise Development for Hand & Stone, shares inspiring insights she’s learned throughout her career to help you on your path to success.

With nearly 15 years of franchising and health and wellness experience, Sarah’s learned the importance of building quality relationships and listening first. She loves hearing prospective franchisees’ life stories and geniunely enjoys helping them achieve their dreams. The Hand & Stone brand accomplishes two of her professional goals: improving the lives of others through entrepreneurship and promoting self-care and wellness.

Be sure to take notes as Sarah shares why:

It’s important to remember that 99% of our negative thoughts don’t come to fruition
You should learn to love rejection
You must always have your “why” in your brain and in your soul
As a franchisor, it’s important to learn how to be real and authentic with every single person you interact with
Customer service should always be number one

Tune in and get motivated to grow your business with Sarah’s thought-provoking tips - let’s get hacking!

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Are you looking for tips on how to take your fitness business to the next level? Do you wish you gym or studio was more successful and stood out from the competition? Then tune into this week’s podcast episode with Erik Russell, the VP of Marketing & Sales for Farrell’s Extreme Bodyshaping (FXB), who shares the secrets he’s learned over the years as a serial entrepreneur,

Erik Russell is a serial entrepreneur who grew up the hard way, in neighborhoods filled with poverty and violence. At eight years old he witnessed his mother get shot.

He escaped through hustle and determination and was able to apply the lessons he learned through a life of hardships to succeed in business.

Mr. Russell has a diverse portfolio of ventures, including ownership in eleven companies. He offers a range of services and expertise to small and medium-sized businesses, including software, consulting, and franchise opportunities.

Be sure to take notes as Erik shares:

The difference between franchisees and entrepreneurs
Why entrepreneurs should never open a franchise
Why improving the experience is more important than having a good offer
Why you need to break your business model and look at it with a new, fresh set of eyes and not from the fitness or gym perspective
How making your facility, your program, and your results all an experience can make your business stand out from the competition
Why it’s important to get outside the fitness space, even going to conferences that aren’t fitness or wellness conferences

Get motivated to take your fitness business to the next level with Erik’s unforgettable tips - let’s get hacking!

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Are you the owner of a restaurant or food service business looking for ways to attract more customers and increase your sales? Do you wish your restaurant was more successful? Then this week’s podcast episode is for you. Jeff Fenster, the Founder & CEO of everbowl shares unforgettable insights that can take your business to the next level.

Jeff Fenster is an award-winning entrepreneur, author, and expert in relationship capital. His entrepreneurial success is vast - ranging from a quick-serve restaurant chain, payroll and HR company, digital marketing agency, and a construction company. But no matter what venture Jeff pursues, he lives by the principle of putting people first. He was named a top 100 Entrepreneur in America under the age of 35, Top 40 Executive under 40 by the Business Journal, and a Top Entrepreneur to Follow for 2022. Today, Jeff speaks around the country on entrepreneurial mindset, authentic networking, and vertical integration.

Be sure to take notes as Jeff shares:

Why it doesn’t matter how good your food is, if you don’t understand the business underneath it, it’s not going to be successful
Why It’s important to not focus on coupons and instead focus on customers
Why you should establish a culture where, as the business owner you focus on your employees, and then your employees focus on the customers
Why when it comes to your customers you should be focused on being more interested in them, than interesting
Why if you can get a customer to open up and express something about themselves and feel good about that encounter, when they get their food, they are going to like it better, it’s going to taste better, they’re going to have a positive reflection on your business, and most likely come back and most likely tell a friend

Get motivated to get your restaurant on the path to success with Jeff’s wisdom and advice - let’s get hacking!

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Are you a franchise business owner caught in the daily tasks of running your business and wish you had more free time to spend with family and friends? Do you have more than one location and spend your days running the roads overseeing each location? Then this week’s podcast episode is for you. Teresa Hatter of Radiant Waxing shares her hiring and management tips for setting up a franchise business that can run without you.

Teresa owns and operates six Radiant Waxing locations in Utah. She has been a franchisee for multiple brands over the past 28 years, including Burger King, Baja Fresh Mexican Grill, DekaLash, and Radiant Waxing. Teresa loves family time with her husband and three adult children. An Idaho native, she is happiest spending time on the lake in Coeur d' Alene, ID. Her hobbies are attending a variety of fitness classes and playing tennis.

Be sure to take notes as Teresa pulls back the curtain and shares:

Why you need to set your business up so it can run without you
Why as a franchise owner you can get a lot more done working remotely
Why it’s so fulfilling and leads to more success when you have a family culture at your business
Why celebrating a staff member’s first day is so important
Why you shouldn’t see it as a failure when employees leave

Be inspired to get some of your free time back with Teresa’s tips - let’s get hacking!

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Are you a business owner looking for ways to take your business to the next level? Do you want to learn the best way to make the most effective and successful business decisions? Then this week’s podcast episode is for you. Onyi Odunukwe, CEO of Glo Tanning shares his secrets of success along with insightful tips of how he’s grown his business to over 50 locations.

13 years of hands-on industry experience, 50+ established salons and gross sales exceeding $35,000,000 annually, Glo Tanning is a powerful force in the industry. And now, their proven model for success is available to those seeking their own slice of the lucrative sun business

In the fall of 2009, a call from a young man inquiring about opening a tanning salon in the booming college town of Fayetteville in northwest Arkansas. Four years after opening his ten-unit salon, the business was grossing about $120,000 a year and barely breaking even.

Within one year of implementing his new strategies, the business took off. By 2016, Glo Tanning Centers blossomed into an eight-store powerhouse, generating millions of dollars in sales and a bottom line that would be the envy of any Fortune 500 company.Today Onyi and team own 13 Corporate stores and 40 franchise locations. 53 locations in all and more to come!

Get ready to take notes as Onyi shares why business owners should always remember:

People are emotional about their businesses and to be successful, business should never be emotional
The strength of a good leader is not that everything crumbles when you leave but that everything stays intact when you are gone
Everyone in your organization should be replaceable, meaning they can find someone to replace them in their current position and move on to bigger and better things within your organization
Always surround yourself with smart people and trust them to do their job
Be a master delegator, find people who are better than you at certain tasks and delegate those tasks to them
Anything that you envision, that you can see and visualize, you can make happen
Don’t make business decisions by yourself

Be prepared to be motivated to grow your business with Onyi’s inspiring advice - let’s get hacking!

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Are you new to the fitness industry and looking for tips on how to be successful? Have you been running your fitness for years and love learning from industry leaders? Then this week’s podcast episode is for you. Tune in as the CEO of UFC GYM, Adam Sedlack shares important insights he’s learned over the years that will motivate you and help you get ahead in your career.

Adam Sedlack grew up in Albany Oregon, and attended college at the University of Nebraska,

He made his journey out west to San Diego California where he obtained a summer job at Family Fitness Center which was later acquired by 24 Hour Fitness. What started as a temporary ambition soon turned into a career as he experienced almost every job in a gym including but not limited to the front desk, trainer, salesperson, assistant general manager, and general manager.

A fitness industry veteran, Adam has more than three decades of leadership expertise, with 12 of those years dedicated to his role as UFC GYM’s president before becoming UFC GYM’s CEO. He joined UFC GYM as a co-founder and helped build the concept from the ground up – it was the first major brand extension of UFC. Through Adam’s vision and leadership, UFC GYM’s footprint has grown to include more than 160 locations throughout 37 countries and continues to expand and evolve with new locations, the introduction of the company’s new UFC FIT concept, new technology for group fitness and the gyms, a live streaming workout platform, domestic and international franchise growth, and more.

Be sure to take notes as Adam shares the importance of:

Keeping your eyes open for new opportunities
Having people around you that pull you up rather than down
Always being the least skilled person in the room
Attention to detail and how when it is intersected with personality and passion it can create incredible results
Remembering that everyone has their own story and they are writing their own book

Get motivated to take your fitness career to the next level with Adam’s wisdom and advice - let’s get hacking!

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As a business owner are you wondering how to maximize your time, money, and resources and generate more revenue? Do you struggle with all of the daily decisions that need to be made? Then this week’s podcast episode is for you. Hensely Ellefritz the Founder & Owner of REBOOT Fitness Consulting, shares her secrets on how to make those decisions work for you personally, professionally, and monetarily.

Hensley Ellefritz is the Founder + Owner of REBOOT Fitness Consulting, an agency born out of need for sales-focused, KPI-driven business practices in boutique fitness. After scaling the sales ranks at Equinox, she went on to build, expand and optimize sales organizations for some of the biggest names in fitness including Pure Barre and Club Pilates. Moved by the pandemic’s impact on the fitness industry, Hensley formed Reboot in November 2020 with a mission to bring scaleable, high-touch sales strategy to independent wellness owners and emerging franchisors. In the past two years, Reboot has worked with over 100 brands fitness, recovery and chiropractic brands with 90% of independent business owners recouping their investment within their 12-week Reboot program.

Be sure to take notes as Hensley pulls back the curtain and shares:

The importance of doing something before you are ready
Why being ready is a choice and the sooner you choose to be ready the more confident you become
Why data speaks for itself
The critical things business owners should consider before choosing products, partners, services, tech stacks etc.
Why issues in business are very rarely marketing issues and very frequently are sales and conversion issues
Why word of mouth is still the most powerful form of marketing and how you can make it work for your business

Get motivated to build the business of your dreams with Hensley’s unforgettable tips - let’s get hacking!

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Are you a business owner looking for ways to take your business to new heights? Do you wish your business could be more successful, have a better culture, and that you could improve as a leader? Then this week’s podcast episode is for you. Meghan Gonzales of Pure Barre shares a few simple and easy-to-implement strategies that helped turn her business around that can help yours too.

Meghan Gonzales is a busy mama of 3 under 4, a passionate business owner, a dedicated wife & friend, who loves to dance, enjoy great food + wine, and cultivate community. She started her first business, Petrichor Planning in 2017, had her first daughter in 2018, purchased Pure Barre Fort Collins in 2019 & welcomed twins to the mix in 2020. She’s passionate about sharing my experience in leadership, entrepreneurship, relationships, wellness & motherhood. Finding a way to do it all & figuring out the best solution to get it all done. Her mission; to empower women to be stronger, braver, & kinder, to follow their dreams with grace & grit.

Be sure to take notes as Meghan shares:

How to implement a few simple things that can turn your business around and put it on the path to success
How to become a better leader in your business
Why business owners need to realize that confidence is a muscle
Why it’s imperative for business owners to get into the day-to-day of your business and do the dirty work
Why it’s important for business owners to remember that sometimes your journey begins far before you are actually aware of it

Be prepared to get motivated to take your business to the next level with Meghan’s inspiring advice - let’s get hacking!

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Are you looking for ways to be more successful in business? Do you wish you could achieve more and be more productive and adaptable in your work life? Then this week’s podcast episode is for you. Whether you are a franchisor, franchisee, entrepreneur, or employee, tune in to hear powerful secrets to success in business with Gordon Logan, Chairman and Founder of Sport Clips.

In the early 1990s, Gordon Logan recognized the huge potential, and relative lack of competition, in the men's and boys’ haircut market. He wanted to create a place where guys could take care of one of life’s necessities – a haircut – and say “This is my kind of place; I feel comfortable here” when they walked in the door. Assembling a group of passionate industry professionals, Gordon and his team worked together to develop the unique Sport Clips Haircuts concept we know today. While the Sport Clips logo and store design have changed since the first location opened in Austin, Texas in 1993, Gordon’s goal, and Sport Clips’ mission - to provide a “championship haircut experience in an exciting sports environment” - remains the same.

Prior to founding Sport Clips, Gordon served as an Aircraft Commander in the U.S. Air Force, after which he worked as a financial planning and control consultant with Price Waterhouse & Co. in Houston, Texas. He is a graduate of MIT and The Wharton School of Business, at the University of Pennsylvania. He is also a retired CPA in the State of Texas. Gordon later owned and operated salons throughout Texas, an experience which proved to be invaluable in his journey toward creating one of the most successful haircut franchises in the nation.

Be sure to take notes as Gordon shares:

Why franchisors should understand why they should help franchisees realize their goals and dreams
The 3 important types of plans to have in place
Why it’s common that a lot of startups run out of money before their concept grows to fruition and how to avoid it
Why everyone should realize that there are going to be bumps in the road and how to handle them
Why plans are worthless but planning is essential
How implementing new things in the corporate owned locations first can result in success in franchisee locations

Be inspired to be more successful with Gordon’s tips - let’s get hacking!

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Do you want to own your own franchise one day? Have you dreamed of being a franchise owner? If so, then this week’s podcast episode is for you. Terri Harof shares her secrets of franchise ownership and how it can be a successful career path for you.

Terri Harof is the Global Director of Franchise Sales and Chief Brand Believer at Workout Anytime. She is responsible for driving the domestic and international growth of the brand. Terri has over 30 years of senior-level expertise in sales, marketing, and business development. She has worked with local, regional, and national businesses as well as global brands and has extensive franchise experience in the restaurant and health club sector.

Be ready to take notes as Terri pulls back the curtain and shares:

How important it is to realize that life is not a dress rehearsal
The steps everyone who wants to buy a franchise should follow to see if it’s the right fit
Why opening a franchise can be a faster path to success than opening your own individual business
Why when joining a franchise it’s important to make sure they have effective processes, procedures, and playbooks in place
Why owning a franchise in the fitness industry can be more stable and exciting than other industries

Be prepared to get motivated to buy and own your own franchise with Terri’s inspiring advice - let’s get hacking!

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Are you a franchise owner who is looking for simple tips and tricks that will help you be successful? Are you wondering how you can increase the growth of your business quickly? Then this week’s podcast episode is for you. Tune in as Dedria Ryan of Amazing Lash shares her advice for franchisees to help them create a path to success.

Dedria Ryan is the Vice President of Operations for Amazing Lash Studio Franchise and has been with them since 2019. Dee is the only executive leader for the brand and is responsible for the operations, new studio openings, product innovation, and training teams for almost 280 locations resulting in 180M in annual sales and 15+ openings annually. Her primary focus for the brand is stabilizing and building People (employees and members) and Revenue (topline sales and membership sales).

Be sure to take notes as Dedria shares:

Why franchising is a relationship-building business
Why when you go into a new market you need to become a fiber of the community and give back
Why as a franchise owner remember it’s important to use the tools you paid for
Why in a franchise it’s important that your customers have the same experience no matter which location they walk into
Why brand enforcement and compliance are important to protect the safety of the brand
Why as a franchisee you shouldn’t have a goal to recreate the wheel, the wheel is there for a reason, but don’t be afraid to share new ideas

Get motivated to grow the franchise business of your dreams with Dedria’s unforgettable tips - let’s get hacking!

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Are you a franchisee looking for tips and tricks to help grow your business? Do you wish your business was more successful? Then this week’s podcast episode is for you. Verdine Baker, President of StretchLab, shares insider secrets for franchisees to help your business attract more customers and increase revenue.

Verdine was born in the Seychelles Islands, a small country region that is made up of 115 islands in the western Indian Ocean, before moving to California. As a soccer player throughout high school and college, Verdine fell in love with athletics and the training/gym environment. While pursuing a career in professional soccer, Verdine battled four different knee surgeries that ultimately ended his pro soccer career, and frequently found himself doing physical therapy at Crunch Fitness. After spending so much time training and rehabbing at Crunch Fitness, Verdine was offered a membership advisor position there in 2008, where he discovered his passion for helping people and improving their lives through fitness. Throughout his 10 years at Crunch Fitness in San Francisco, Verdine started with selling gym memberships and progressed to a General Manager role, eventually serving as District Sales Manager for all San Francisco Bay Area locations in 2017. Verdine’s success at Crunch Fitness led him to Xponential Fitness and StretchLab. Verdine accepted the role of National Sales Director job at StretchLab in 2018, where he led the franchise studio selling systems and processes. Verdine was promoted to Vice President of Sales for StretchLab in June 2020 before being appointed as Brand President of StretchLab in early 2022.

Be sure to take notes as Verdine shares:

Why franchisees should know the 3 catalysts that will help them be successful
How having the ability to follow systems will help franchisees grow their business
Why franchisees should be leaders in their organizations or communities
Why it’s important to hire the right people
How holding your teams accountable to systems and processes will help you be more successful

Be prepared to get motivated to take your franchise to new levels with Verdine’s tips and advice- let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner looking for tips, hacks, and advice for growing your business? Would you like your business to grow faster and to be more successful? Then this week’s podcast episode is for you. Alia Alston, Founder & CEO of Icebox Cryotherapy shares what she’s learned over the years as well as her secrets for business growth.

Alia Alston currently serves as the Founder and CEO of Icebox Studio Franchising. As a veteran in the marketing field with over 20 years of experience in retail marketing and product management, she has a passion for cultivating, growing, and promoting a company from the ground up. Being the first Cryotherapy Retail company in the US, she’s excited to see this industry grow and pave the way for many other businesses. She’s aiming to continue Icebox's success and expansion into a successful, multi-state franchising opportunity to better serve our communities with their wellness goals.

Be sure to take notes as Alia shares the following tips and more for business owners:

Why it’s important to surround yourself with people that have the same vision and the same goals
Why you should constantly re-analyze who you bring on board to help grow your business
Why it’s critical to be open to constantly learning from franchisees and other concepts
Why you need to learn from your competition rather than be worried about them
Why you shouldn’t constantly change your business to be like others or to keep up with others
Why simplified services should not be underrated especially when it comes to education, marketing, and scaling
Why you need to stay true to your brand and do what you know really, really well

Be prepared to be motivated to build the business of your dreams with Alia’s unforgettable tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wishes your business was more successful? Do you find yourself talking about plans to take your business to the next level but then nothing really happens? Then this week’s podcast episode is for you. Tune as Josh York, Founder & CEO of GYMGUYZ, shares his motivating tips for shaking up your business, taking action, and making more money.

Josh York started GYMGUYZ in Long Island, New York in 2008. However, it was many years prior that he began creating the path that would lead to a successful mobile personal training business. It was during his high school days of playing hockey that he developed a passion for fitness. He made the connection that being physically fit helped him perform better on the ice and feel great at the same time. Josh fulfilled his passion for health and fitness by working as a personal trainer in gyms on Long Island while earning his bachelor’s degree.

In 2007, after graduating from college, Josh began working for a marketing firm and continued working as a personal trainer in the evenings. He quickly realized he wanted to devote his career to fitness, so he left the security of his marketing job and decided to start his own business. With only $15,000, Josh founded GYMGUYZ in his parents’ dining room in 2008. He started with a vision, a laptop, and one van. GYMGUYZ now services 1,200 cities in the United States, the UK and Canada.

Be sure to take notes as Josh shares why:

It’s important to remember that the action takers are the money makers
it’s great to make a living but it’s much better to make a difference
You need to be omnipresent and show up even when you don’t want to show up
It’s important to use your clients to get other clients
You should hire for attitude over skill
It’s important to remember that success is not final and failure is not failed

Get ready to be motivated by Josh’s energy and enthusiasm and inspired by his business tips - let’s get hacking!

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Are you a yoga studio owner who feels like you are running on a hamster wheel always trying to please everyone? At the same time, are your goals for your yoga studio to grow so you can help more people? Then this week’s podcast episode is for you. Nicole D’Andrea with Spark Strategies shares easy-to-implement tips and tricks that can help you get off the hamster wheel and grow your business.

Nicole D'Andrea is a yoga studio owner, business consultant, life coach, mom and the Founder of Spark Strategies - a growth and marketing agency with one goal: to help women in the wellness world STOP undervaluing themselves and their businesses. With the help of her team, she empowers her clients to think bigger, work smarter and enjoy improved commercial success so they can live out their life dreams - whatever those dreams may be. To date, Spark Strategies has helped hundreds of boutique fitness studio owners grow their mindsets AND their bottom lines. Learn more at sparkstrategies.co

Be sure to take notes as Nicole shares why yoga studio owners should:

Understand why 9 times out of 10 there is always tremendous opportunity right under your nose
Know why blindly picking your pricing out of hat or trying to fall in the middle of your competitors is not the way to do it
Understand why when your target market is everyone, it is actually no one
Know why instinct is not always helpful when running a business
Realize the most important part about business ownership is understanding your numbers
Focus on your brand because it paves the way for every other decision you make
Understand why it’s so important to be crystal clear about what you do, who you do it for, and be able to articulate it right away

Be prepared to take your business to new levels with Nicole’s inspiring tips - let’s get hacking!

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As a boutique fitness studio owner do you feel like you are juggling all the balls and wearing all the hats? Do you wish your studio software actually saved you time? Then this week’s podcast episode is for you. Laura Munkholm, Co-Founder and President of Walla shares her secrets on how to save time while growing your studio.

Laura is the president and co-founder of Walla, studio management software for the boutique fitness industry. As one of a handful of female founders in FitTech, and a former studio operator, she is unique in understanding the industry challenges, and how to support studio owners. She has consulted for hundreds of studios globally, built communities around fitness software, and is a featured industry speaker on sales, retention, and customer success. Taking from her background in competitive sports, studio management, and sales, she built a company and platform that can give studios the edge in the new world of wellness.

Be sure to take notes as Laura shares:

Why it’s important to operate from a perspective of what’s possible vs what can we do with what we have
How crucial it is to surround yourself with people who ask, “Why not?”
Why it’s essential to work with people who are the challengers, the disrupters, the ones who not defined by existing systems and the status quo
Why asking for feedback from your customers is critical to growth

Be prepared to get motivated to take your business hiring to new levels with Laura’s inspiring advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you struggling with hiring? It’s a common issue for many business owners these days. Hiring takes up too much time? You can’t find people who are the right fit? If this sounds familiar, then this week’s podcast episode is for you. Manny Ceara shares incredible hiring hacks including one that has saved him hundreds of hours over his career.

Manny is an expert-level sales leader and fitness professional who has spent the last decade helping Orangetheory Fitness grow from 22 units to over 1,000. Most recently he was the owner/operator of five Orangetheory studios in Palm Beach County, FL. Prior to that, he served as the Senior Director of Sales & Operations at the world headquarters while being instrumental in leading the sales and operations teams for accelerated growth. His focus was driving incremental sales for the brand and the individual franchise.

You’ll want to take notes as Manny pulls back the curtain and shares:

Why it’s important to hire people, not paper
How group interviews can level up your hiring process
Why it’s critical to hire what you can’t train
Why everyone, especially interviewees, needs to know their own brand, their own slogan, and have their own theme music
Why it’s critical to make sure the people around you feel supported, motivated, and connected to something

Manny’s energy and enthusiasm is contagious and his tips will provide inspiration to help you build the business of your dreams

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a fitness business owner looking for ways to grow your business? Do you wish there were hacks and secrets you knew to speed up that growth? If so, then this week’s podcast episode is for you. Lou DeFrancisco, President of Body Fit Training, shares shortcuts he’s learned over his career to help your fitness business achieve success.

Lou DeFrancisco is the President of Body Fit Training (BFT), a community-based functional & strength training concept with 200+ open locations globally. Prior to leading BFT, Lou was the President of StretchLab where he grew the brand into the largest assisted stretching brand with 200+ open locations globally and 700+ licensed locations. Lou’s nearly two decades of experience has taken him through various verticals of fitness, including personal training, physical therapy, chiropractic medicine, acupuncture, massage therapy, stretching, and now group strength training. He has held various sales, marketing, operations, and senior leadership positions in his career.

You’ll want to take notes as Lou shares:

What you need to do to get ahead and be successful in life and in your career
Why self-belief and goal setting is critical for business owners
How crucial it is to outwork the competition
Why there’s no such thing as overnight success
How important hands-on experience is
Why it’s important as a fitness business owner to work the front desk
The importance of having a growth mindset

Be prepared to grow your business with Lou’s inspiring tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Does there never seem to be enough time in the day? Are you a business owner wishing you could get more done in 24 hours? Then this week’s podcast episode is for you. Gina Perin shares her life-changing journey as well as her tips and tricks for mental wellness and productivity.

Gina is from Bethlehem Pennsylvania and currently lives in Los Angeles. She has a B.S. in Business Management from Moravian University. After experiencing great personal loss and having to rebuild her life, she went back to school and became a certified Health and Well-Being Coach based in Positive Psychology. After years of being a fitness coach in big box gyms, she felt a calling to focus solely on one-on-one coaching. Today she helps people regain their health, which she learned along the way is much more than just physical health, but mental and spiritual health as well.

Be sure to take notes as Gina shares:

Why being busy doesn’t mean you are being productive
Why when you quiet the noise your productivity level jumps
How waking up one hour earlier every day adds 15 extra days to your life every year
Why it’s important to focus on your morning routine and make it your alone time
How small changes done consistently over time produce huge results

Get motivated by Gina’s wellness and productivity tips to build the business of your dreams - let’s get hacking!

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Do you dream of franchising your business one day? Are you an early stage franchisor who is growing? Are you an established franchise looking for ways to take your business to the next level? Then this week’s podcast episode is for you. Larry Layton of 4Wall Insights shares his tips and tricks for franchisors on how to scale and grow a successful business.

Larry is a franchise operations consultant, leveraging his broad and rich 20+ years of experience working for Fortune 500 franchise brands such as YUM, Burger King, and Buffalo Wild Wings. He has also helped grow regional and international brands, including startups, on both coasts in the United States. His consulting practice at 4Wall Insights works with franchise founders and leadership teams in the early stages of franchising. Larry develops and fine tunes business operational systems and tools that drive high-impact efficiencies and execution; elements that are essential for scale. He asserts 80/20 guiding principles, addressing the right causes, inputs, and efforts, to maximize results, output, and rewards. As a multicultural leader, born and raised in Guatemala, Central America, and educated in the US, Larry is skillfully versatile in bringing a fresh entrepreneurial perspective. He fosters people-centric cultures that yield highly engaged and committed frontline teams.

Be sure to take notes as Larry shares:

Why franchisors should incorporate 6 steps essential for all entrepreneurial operating systems
Why you should throw away organizational charts and use accountability charts instead
Why your leadership team should never wear too many hats
Why you need to be clear about roles and responsibilities and update them as you grow
Why “when everyone owns it, no one owns it”
Why having well-defined processes in place lead to simplicity, scalability, and efficiency
How success can breed complacency and complacency can then breed failure

Larry’s in-depth advice will provide inspiration to help you build the business of your dreams. Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you thinking of starting a fitness business, in the process of launching one, or in the middle of a rebrand? Then this week’s podcast episode is for you. Jen Hamilton, CEO of Oxygen Yoga & Fitness, shares her secrets for building a successful business with naming tips, class focus advice, franchising tips, and much more.

Jen is the CEO of Oxygen Yoga & Fitness. She has been a dynamic and compelling leader in the fitness industry for over 16 years. Jen’s dynamic and vibrant personality continues to be the driving force behind the Oxygen Yoga & Fitness culture, strength, and unprecedented growth. Jen embodies the company mantra: I Love My Life!

You’ll want to take notes as Jen pulls back the curtain and shares when starting a fitness business or rebranding:

Why it’s important to make sure you give yourself the ability to grow
Why it’s crucial that you don’t specialize in just one fitness activity
Why anything in the fitness industry has a shelf life of 7 years (ex. Tae-Bo, step aerobics, etc)
What word you can add to your business name that will make it easier to manage trends as they come and go
Why it’s important to affiliate yourself with many other like-minded businesses
Why customer referral programs are essential to growth
Why it’s important as a business owner not to wear all the hats and know which hat fits you best

Get motivated to build the fitness business of your dreams with Jen’s unforgettable tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you looking for ways to grow your salon, build referrals, and generate more revenue? Then this week’s podcast episode is for you. Leigh Feldman, CEO of Bishops Cuts/Color shares his insightful tips as well as his marketing secrets for business growth.

Leigh Feldman is the current Chief Executive Officer and Brand President of Bishops Cuts/Color. Mr. Feldman served as Chief Marketing Officer for Bishops from February 2018 to March 2022, before being promoted to the head leadership role. Previously, he served as Vice President/Group Account Director for Rebel Industries in Portland, Oregon, and Los Angeles, California from May 2012 to March 2018, while also serving as Director of Media/PR and Brand Partnerships for Moonshine Events, a large scale experiential events and production company from January 2014 to August 2018. Leigh has worked with clients such as Nike, Adidas, Mazda, Google, Chelsea Football Club, Pabst Brewing Co., Warner Bros., and more.

Be sure to take notes as Leigh pulls back the curtain and shares:

Why after clients are in your chair they are a walking billboard
Why the easiest way to get people in your chair is through free cut cards
Why it’s imperative to know when ideas are important because they are being measured or if they are being measured because they are important
Why personalization, when you are talking about engaging with your core customers, is so valuable
Why your elevator pitch needs to have an “I” statement and you need to say “I am the best and I’m going to take care of you”
Why it’s important to “act as an aspirin”

Be prepared to get motivated to grow your salon with Leigh’s marketing tips and advice- let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who wants to succeed and to do so quickly? Do you want to run a perfect business? Are you afraid of making mistakes and failing? Then this week’s podcast episode is for you. Kyle Jone, Co-Founder of iCryo, shares his secrets for growing a successful business along with how to handle mistakes and failure along the way.

Be ready to take notes as Kyle pulls back the curtain and shares:

Why business owners need to be comfortable with the old phrase “ready, fire, aim”
Why business owners who fail the most usually will come out victorious
How the NBA player with the most missed shots ever is also one of the top 3 NBA players ever
How always remembering “alignment before assignment” can set you on the path to success
How hiring the right people at the right will put you on the right trajectory
Why it’s important every employee of your business shares the same vision and agrees with the core values

Be prepared to be motivated to ready, fire, aim in your business with Kyle’s unforgettable tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a fitness or wellness industry business owner wondering what the future holds? Then this week’s podcast episode is for you. Jeff Stokes, President of Stride Fitness, shares a look back at how the fitness industry has grown and tips on how to get ready for the upcoming wellness boom.

Jeff Stokes has been in the health & fitness space for more than 25 years with his most recent role being the President of STRIDE Fitness, a boutique fitness franchise brand under the parent company Xponential Fitness. After several years kick-starting his career in membership sales & health club management with Bally's Total Fitness in the Washington D.C area, Stokes moved into the consumer research space at BARE Associates International, spearheading their Club Services division as the President and Operating Partner. He continued building his career at Life Time Fitness, leading the luxury Athletic Country Club company to national growth as their Senior Director of West Coast Operations. Jeff also led the Fitness & Lifestyle Group (Australia) as their Senior VP of North America while responsible for launching an international licensing and distribution business in the US. Having been a successful owner, multi-unit operator, consultant, speaker, franchisee and now a franchisor with the largest boutique fitness franchise company in the world has helped Stokes become one of the most sought-after senior executives in the health & fitness space.

Be sure to take notes as Jeff pulls back the curtain and shares:

Why fitness and wellness industry business owners should always make decisions through MPV - the member point of view
Why fitness has become a priority over luxury goods and alcohol
How people are spending money in this current wellness economy and how that economy is growing at an even faster rate since the pandemic
Why it’s not big box gyms vs boutique fitness and why there is enough for everyone
Why it’s important to be a consumer of your product
Why business owners need to go outside your walls and try out your competition - to understand the industry from a members point of view
Why coming to your gym or studio needs to be the best hour of your member’s day and a rockstar experience
Why the more you know about your members, the less likely they are going to cancel

Be prepared to get motivated to grow your business with Jeff’s insight, tips, and advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who is wondering how to create raving fans who love and will promote your business? Are you always on the lookout for marketing tips to implement that will make your business more successful? Then this week’s podcast episode is for you. Billy Grenham, Chief Marketing Officer for CycleBar shares stories, tips, and tricks he’s learned over the years to help you create brand ambassadors and those raving fans.

Billy Grenham is a 17-year global marketing veteran. He started his career on the agency-side working for P&G on the Old Spice account. He then moved to the client-side at PepsiCo working in Brand Management. Billy then got the opportunity of a lifetime to join Taco Bell as the Global Director of Marketing for 5.5 years in charge of new market entry for countries like: Japan, Thailand, China, Brazil and many others. After Taco Bell, Billy joined regional big-box fitness gym Chuze Fitness as CMO for 3 years. Currently, Billy is the CMO of CycleBar for Xponential Fitness leveraging his love of franchising and fitness to take the CycleBar brand to the next level globally. He is happily married and lives in Southern California with his son and daughter.

Be sure to take notes as Billy pulls back the curtains and shares why business owners:

Need to stop selling and marketing “at” your customers and instead market “with” them
Should always remember that economics drives enthusiasm but t it’s not just sales overnight, it’s brand over time
Need to figure out what’s going to light a fire for your customers and allow people to carry a torch and talk about your brand in a way that demystifies common assumptions and notions over time
Should never lose sight of planning ahead and figuring out how to intertwine with culture in a relevant way that speaks to the power of your brand
Must remember that if you make the effort to go big and you go big as a team, big things can happen
Need to keep in mind the power of your brand as it relates to your community
Should realize it’s soft skills of the brand that stand the test of time

Be prepared to be motivated to level up your marketing and create a loyal customer base with a strong culture and community with Billy’s unforgettable tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who struggles to stay motivated day in and day out in your business? Does the daily grind have you worn out? If so then this week’s podcast episode is for you. Wellness Coach, Jennifer Lutenski shares her secrets on how business owners can stay motivated every day and help their business grow.

Jennifer Lutenski is a Chicago-based Meditation Instructor, Certified Personal Trainer, and Usui/Holy Fire® III Reiki Master. With a passion for helping others, she is dedicated to teaching mindfulness and relaxation techniques to her students through guided meditation, yoga, and energy work.

Be sure to take notes as Jennifer pulls back the curtain and shares:

Why it’s important to find a community that feels like home to you no matter where you are living
Why sticking with a routine is important
Why it’s important to find people you enjoy spending time with
Why you should always be open to trying new things
How getting out of your comfort zone can pay off

Be prepared to find your motivation again with Jennifer’s inspiring tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you struggling with hiring and retaining staff in your fitness business? Do you want to improve your hiring and grow your business? Then this week’s podcast episode is for you. Brittany Rosario of Mayweather Boxing shares her hiring hacks for finding the right people for your fitness industry business, especially in today’s world where hiring can be tough.

Brittany is a Senior Business Support Specialist at Mayweather Boxing and Fitness. She is a wellness professional with 10+ years of industry experience developing global solutions in both the corporate and franchise space. She has generated proven results in both marketing and sales leadership development while implementing a strengths-based culture.

You’ll want to take notes as Brittany pulls back the curtain on hiring and shares:

Why working in fitness is the best job in the world
The two most important jobs in the fitness industry
How important it is to pick the right people in your fitness business and why you need to get those people to be the forefront creating culture
Why your hiring mindset must be solution orientated instead of problem fixated
How our current purpose-driven economy plays a large part in hiring today

Be prepared to take your hiring to new levels with Brittany’s incredible tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Would you like your business to bring in more money? Are you looking for ways to accelerate your business growth? Then this week’s podcast episode is for you. Kim Patrick of Grantly shares her secrets of how she grew her business from $100,000 a year to $100,000 in a single day!

Kim is a best-selling author, business strategist, consultant, and investor. She is on a mission to help empower entrepreneurs to reach their true potential through her courses, book, and business strategies that have been time-tested across a variety of verticals. She has worked with thousands of entrepreneurs and business owners over the past 20 years.

You’ll want to take notes as Kim pulls back the curtain and shares:

How she took her business from $100,000 a year to $100,000/day
Why classes and courses and attending events are key to growing your business
Why networking can have a direct impact on the speed of your business growth
How taking risks helped speed up her learning curve and allowed her to grow even faster
Why having a morning routine is important for every business owner
Why grit, determination, and resourcefulness are keys to success

Be prepared to be motivated to grow your business and make more money when Kim shares her story and lessons she wished she knew - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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If you are in the fitness industry and are wondering how you can build a successful and rewarding career, then this week’s podcast episode is for you. Tune in as Jeremy Davis shares his story about how he went from personal trainer in a big box gym to Director of Franchise Operations at Title Boxing. He also shares tips and hacks revealing how you can advance your fitness career too.

Jeremy began fitness career as a collegiate football player and after graduation became a personal trainer at a big box gym. With hard work and dedication, he climbed the ladder to become general manager, then regional manager, and then after succeeding at roles in other brands, he is now the Director of Franchise Operations at Title Boxing.

Be sure to take notes as Jeremy pulls back the curtain on how to grow your fitness career and shares:

The pros and cons of being a personal trainer at a big box gym vs on your own
Why it’s important to always be adaptable and open to evolving, change, and growth
Why it’s essential to build trust with potential clients, to find out what motivates and drives them
Why you should never predetermine whether someone will buy something that you provide
What daily task management roles include that you may not have considered
Why it’s important to be open to opportunities you may not be initially interested in

Be prepared to get motivated to take your fitness career new heights with Jeremy’s inspiring advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you struggling with hiring? Many business owners are these days. If so then be sure to tune into this week’s episode to learn inspiring hiring hacks from Brett Knopf, Founder of KnopfKnows Solutions.

Brett Knopf is a Performance Coach and Business Strategist with over two decades of Leadership and Sales Management experience working with industry-leading organizations across multiple verticals. He has helped develop and implement successful operating systems for companies ranging from startups to those exceeding $1b in annual revenue. Brett has coached thousands of sales professionals and leaders on how to build and maintain a successful business through a diverse education including, leadership, sales, networking, goal setting, time management/organization, customer service, strategic planning, and personal development

Be sure to take notes as Brett reveals his secrets for hiring and employee retention including:

How to get the right people in the door
Why you need to know what your top performers are exhibiting
Why productivity is as important as culture fit when hiring
The 3 keys to creating a work environment where people are excited to come to work
Why it’s important to hire from a specificity vs generalized approach
Why you need to be clear cut in what the specific hard skills and soft skills are that comprise elite performers in any role and how that will guide your hiring approach
Why it’s essential to have a clearly defined onboarding process, continuing development process, mentorship process, performance review, merit increases, and sales
What questions interviewees should be asking of prospective employers

Be prepared to get motivated to take your business hiring to new levels with Brett’s inspiring advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you looking for tips and tricks on how to build a successful fitness business? Do you want to grow your fitness studio or gym and make more money and impact more people’s lives? If so, then this week’s podcast episode is for you. Kerry Anne Hamilton-Gannaway is a multi-unit franchise owner with Mayweather Boxing & Fitness, and she’s here this week to share her secrets and help your business thrive.

Kerry Hamilton-Gannaway is a 35-year health and fitness industry vet who has worked in everything from group fitness, personal training, health coaching, sales, massage therapy, studio and big box management, programming, and consulting. She is currently the owner of Mayweather Boxing Fitness in Melbourne, FL.

She and her husband also own a consulting business called The Masters Fitness which focuses on the 40+ age group in fitness and how to navigate an active lifestyle in a safe and happy way.

Kerry leads her life, family, team, and career with positivity and joy and shares it with everyone she can.

Be sure to take notes as Kerry Anne pulls back the curtain and shares:

How boutique fitness has been a game changer for trainers and for members
Why when members pay more they’re more likely to show up and keep coming back
Why text marketing is crucial to the growth of your business
How important it is to create community and culture as a business owner
Why word-of-mouth still needs to be a big focus in your marketing
The 3 things she looks for in every new hire
Why it’s important to have the staff motto “I love you like family, but we’re going to work together as a team”
Why competition doesn’t matter

Be prepared to be motivated by Kerry Anne’s energy and to take your business to new levels with her inspiring advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Tune in to this week’s episode as Bryan Klein the Founder & CEO of Max Challenge shares unforgettable hacks that he’s learned over the years that have helped his brand quickly grow to 50 locations.

Don’t miss it when Bryan reveals his 3 Pillars of Success for current business owners and aspiring entrepreneurs and the one thing that business owners can do that will create word of mouth, referrals, and a more profitable business

You’ll want to take notes as Bryan shares his powerful business insights including :

What growing the business means to him (it’s not only adding more locations)
How The Max Challenge becomes a vehicle for franchisees to fuel their lives not take away from their lives
The value that the most successful franchisees share with him
How important it is to set a high standard for hiring & not to settle for less even when finding the right staff can be tough
The Max Challenge’s incredible cycle where members become brand advocates and then franchise owners
How pivotal the phrase “Don’t try to be everything to everyone” is for business owners

Be prepared to get motivated to take your business to new levels with Bryan’s inspiring advice - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you happy with your website? Do you wish it would help you sell more of your product or service? If so, then this week’s podcast episode is for you. Tune in as Todd Hartley of WireBuzz shares his top tips for creating websites that convert like crazy.

Todd is a rockstar of remote selling, video marketing, and sales optimization. He’s one of Tony Robbins’ Business Mastery faculty speakers, trained each of Tony’s 100+ businesses on how to sell remotely, and delivers high-octane keynotes all over the world. His clients include Justin Timberlake, MD Anderson, and Home Depot.

Be sure to take notes as Todd pulls back the curtain on website design and shares:

Why your site must focus on clarity and away from confusion - as he says, “If people are confused, you lose”
The essential things your website needs to help you sell more
Why video should be a crucial part of your site
What is a customer journey page and why you need one
What is friction and why you don’t want it anywhere near your website
Why it’s important to create a page on your website for the different types of buyers you are selling to

Be prepared to take your website to new levels with Todd’s incredible tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you a business owner who has thought about franchising your business? Or have you dreamed of one day being a franchisor? If so, then this week’s podcast is for you. Rick Mayo the CEO of Alloy Personal Training shares the secrets of how he grew Alloy to 75 locations spanning 12 states in just 3 years.

Tune in to hear and be inspired by Rick’s journey, from opening his own personal training studio in 1992 to developing a personal training system that is licensed to over 2,000 clubs worldwide and now pivoting to an extremely successful full franchise model.

Be sure to take notes as Rick pulls back the curtain and shares:

The importance of knowing your customer avatar
How to set up a successful franchising system
How to find potential franchisees
The most enjoyable thing about being a franchisor
…and more!

Be prepared to be inspired by Rick’s energy and enthusiasm! Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Are you looking for ways to help your business grow? Then this week’s episode is for you. It’s full of insightful hacks from Amy Rost owner of ARC Pilates. She shares how building a community can catapult your business growth.

Amy is not only the Owner of ARC Pilates in Cochrane, Alberta, Canada but is also the Founder of Pilates Fest North and the Co-Founder of the University of Pilates, a certified comprehensively trained Advanced Level 5 Classical Pilates Teacher and a sought-after International Educator and Teacher Training Mentor.

Through her time as an owner, teacher, trainer, and pilates festival founder, she has learned that making your community a priority will help grow your business and it will help the world become a better place too.

Tune in to hear Amy share secrets for growing and sustaining your business including:

The four most important things you need to have
The best type of advertising you can do
The definition of community and how to grow yours
The power of the ask
The importance of realizing that not every client is for you

Be prepared to get motivated to grow your business with Amy’s inspiring tips - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Don’t miss this episode, as Craig Hopson, Owner and Head Trainer of F45 Training Coral Springs West pulls back the curtain on gym ownership and reveals his secrets to success.

Fitness and health coaching have always been Craig’s passion, and in 2005 he decided to make it his profession.

He started out working in a big box gym and then opened his own studio in 2010. With great success and amazing clientele, he opened F45 Training Corals Springs West in 2018. He enjoys passing on his excitement and passion for fitness and helping each client reach their individual goals.

You’ll hear what he focuses on that has catapulted his career from being a personal trainer to a smaller studio owner, then a bigger studio owner, and finally an F45 franchise owner with over 430 members.

Be prepared to get energized by Craig’s motivating secrets - let’s get hacking!

Be sure to follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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Have you ever wanted to leave your 9-5 and become your own boss? In this week’s episode, you’ll hear from Ashok Kumar who had a very successful career in Information Technology working with several Fortune 500 companies before deciding to pursue his entrepreneurial dream of becoming a business owner. He now owns 3 Title Boxing Clubs in Michigan.

Being an entrepreneur is very different from working in corporate America. Tune in to hear Ashok discuss these differences as well as how important it is to be passionate about your business and how that will lead to success.

You’ll also hear how his exceptional customer service paid off in a big way, as well as his secrets for employee retention.

Whether you are a current business owner or aspiring entrepreneur, be prepared to be energized by Ashok’s inspiring story - let’s get hacking!

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Jenell Riesner is the Director of Marketing and Brand at iLoveKickboxing and her path to success will inspire many current business owners and aspiring entrepreneurs. With more than thirteen years experience in the fitness industry as a boutique studio owner, personal trainer, and marketer she has learned a lot along the way

She enjoys her current position at iLoveKickboxing because she gets the opportunity to help make other business owners' lives easier every day.

In this episode, she shares many insightful gems including a comparison of business ownership to a game of Chutes & Ladders with her key takeaway here being always remember take the ladder. As a business owner, you don’t always have to do things the hard way! :)

And don’t miss how she approaches the most common question of business ownership, “How do we cut our expenses?” by instead asking a question that sparks a new way of looking at things that can turn a business around.

Be sure to tune in when Jenell shares what she wished had known and what she has learned recently that can help current and aspiring business owners.

Be prepared to get energized by Jaime’s motivating story - let’s get hacking!

Be sure to follow the Local Business Hacks podcastfor more inspiring interviews, hacks, and insider secrets to help grow your business.

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Jaime Bond is the owner of Prime IV Hydration & Wellness in Sandy, Utah who is passionate about her business, her goals, and her family. Jamie’s path to business ownership will sound familiar to many business owners and aspiring entrepreneurs.

As a mom who was up all night with a newborn, she started reading the book Rich Dad Poor Dad, and was inspired to change the way she looked at money - and it changed her life.

With a target income in mind, she started researching ways to options and felt business ownership was the best way to achieve that goal. Once she set her path to becoming an entrepreneur, there was no stopping her.

In this episode, you’ll hear how she was able to say “no” to 1000 things - even when tempting opportunities offering stability came her way.

You’ll also hear about the obstacles she faced, how she overcame them, and how being open to new experiences and growth paved her path to success

And don’t miss her must-read recommendation for every business owner (note: it’s not Rich Dad Poor Dad as mentioned above, though that is also at the top of her list) - it could change your life as much as it did hers.

Be prepared to get energized by Jaime’s motivating story - let’s get hacking!

Be sure to follow the Local Business Hacks podcastfor more inspiring interviews, hacks and insider secrets to help grow your business. And don’t forget to head over to our two sites to check out more episodes and to send us questions or ideas for future episodes:

Local-Business-Hacks.com
LocalBusinessHacks.org

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Lazar Džamić is one of the foremost brand and marketing strategists in the Balkans, with more than 20 years of strategic marketing experience.

He is a former Head of Brand Planning at Google's creative think tank ZOO in London, UK. Prior to Google, he was also a Strategy Director in several creative agencies & was one of the first digital strategists in the UK. He worked on campaigns for some of the UK’s most beloved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc. Currently, he has joined Referrizer as a Mentor & Creative Strategist.

Connect with us @:

Facebook: https://www.facebook.com/Referrizer/
Instagram: https://www.instagram.com/referrizer/
LinkedIn:https://www.linkedin.com/company/referrizer-llc
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To scale your business - join our Referrizer Partners Facebook Group HERE https://www.facebook.com/groups/referrizerpartners

ABOUT Refrerrizer:

This podcast is brought to you by Referrizer, one of the best marketing automation tools on the market to help you generate referrals, get more customer loyalty, and build your reputation online. Our advanced CRM and lead management system will make it easy for you to close sales quicker with our tools. Automate your customer marketing with Referrizer.

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ABOUT Local Business Hacks Podcast:

Whether you are a local business owner, or just starting out, the team over at Referrizer is talking about tools and tips that you can use to grow your local business in the Local Business Hacks podcast.

We offer the inside scoop from entrepreneurs, business leaders, and experts in the beauty, wellness & fitness industry. We'll share more insights from entrepreneurs and local business owners who’ve been through it all.

Website: https://local-business-hacks.com/
Read our Blog HERE - https://local-business-hacks.com/blog/

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Episode Intro Local businesses that are not maximizing the value of SaaS tools will have a hard time keeping up. It's more effective to become productive using SaaS services than to lose yourself in paperwork and menial tasks. The tools you need are quick to access and can help you stay in control of your business.

Many local business owners run their company blind, and only a few really understand the profitability of the business. If they use SaaS tools, those tools can help them gain an edge and finally make more money for their business.

Using SaaS tools can be daunting for local businesses. They may perceive them as being exclusive to tech startups and giants like Google and Facebook, which is often accompanied by technical jargon and buzzwords that not many people outside the tech industry may understand.

According to Fork N Knife, a merchant converting from no POS to one within a year saw an average 15% profit margin increase. With Fork N Knife, you can eliminate theft, reduce human error, and input orders more efficiently, ensuring they appear in the restaurant’s display system in real-time.

Managing your business using SaaS tools is much easier and more automated, especially if you use a SaaS tool for email marketing and referral marketing automation. As a result, you can use your time more efficiently to grow your business.

Key Takeaways

Not every SaaS tool and system is going to work for your business. Figure out what your business needs and try it out (many SaaS tools offer free trials), so you can focus your time and energy on growing your business.

Keep track of your numbers and understand where your business stands financially. While you may not be an accountant, you know where everything stands in your business, which helps you plan where to put your effort and what’s working and what’s not.

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In this episode, we chat with Stacey Krizan from Artemis Distribution, LLC, about their efforts to ensure that their entrepreneur partners are successfully using their Cryoskin products. In addition, why delegation, and why it’s a tool that helps your team and business grow.

Artemis adapted to those whose reactions were no at the onset because they did not have confidence in the device and were not ready for a major investment. They created a leasing model that is a lower risk, and a model that most partners had said no to at the beginning.

Artemis has a lot of initiatives to make sure that its partners are successful. They have programs like a pre-launch plan and marketing collateral. Since they are in the business of selling cryoskin, they understand how to be a partner to small businesses that want to have a sustainable success trajectory.

We then discuss delegating as a small business owner. Know what you're great at and hand off your not-so-good skills to others. A lot of business owners struggle with doing such things.

Investing time and money to launch it effectively sets a firm foundation about how the company will do. Business owners who launch before anything often wonder why their customers never show up months later.

When you delegate tasks, you help your business grow and let your team members shine. It also enables you to experience the success that you would not have achieved otherwise.

Key Takeaways

When you give the right resources, you can help build confidence with your partners.

Delegation can really help you as a business owner. You shouldn’t be afraid to delegate and work with other people to help your business succeed.

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Gamification can get people excited about results and keep them motivated

Think of ways you can help your customers stay engaged with your business and help make the experience even better. Using gamification can be a fun and nontraditional way for both the customers and the businesses to improve themselves (and the bottom line).

Engage with your audience wherever they are on social media Small businesses should educate themselves about using social media. Find out where your audience hangs out the most. Take advantage of Facebook, Instagram, Twitter, and other social media platforms and engage with your audience. Social media has a host of communities, from moms to health and fitness, finance to book clubs, and everything in between. It has every community you would need.

Even if you don't have a budget to spend on your advertising or, or whatever you traditionally do more, more of, social media is a big growth marketing hack. There are so many more possibilities these days to help your business grow.

It's important to identify your niche's trends and work them into your business. Many people enjoy it when businesses post about current events and trending memes on social media.

You can do so much cool stuff with social media such as conducting live videos, contests, memes, Q&As, giveaways, and more. The rest of your content should offer value and build trust and authority.

Find other local businesses with similar audiences to connect with Another hack for small businesses is finding a business that’s like yours and is in the same area as your own. For instance, a boutique fitness gym can follow a smoothie bar or a sustainable grocery store’s social media pages. The gym can comment on their social media pages, and the gym’s comments may intrigue customers to come over and check them out. Soon, they’ll find they have gained more followers because they attempted to reach out to other audiences with similar interests and values.

Tell your customers what's happening with your business During the pandemic, people are afraid to visit indoors, so be transparent and educate your customers. A good way to reach your customers is to show them not just how you're different, but also how you're doing in this pandemic.

People are curious and want to discover what other people do daily and in business. You want to make it known that you're taking every step in your power to accommodate and appease your customers during these trying times. The more people who relate to you, the more likely they are to engage in your content.

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Episode Intro

With this episode, we speak with Andre Cvijovic, CEO of Referrizer. Learn the essentials of getting quality reviews and the easiest way to double your client base without spending a dime. You'll also learn how you can reframe problems and have your staff take ownership in the quest for success.

Takeaways

Don't be afraid to ask for reviews

The best way for companies to reach more customers is to list their business on Google Maps. With the help of the Google Business listing, it is easy, fast, cheapest, and the most effective method for ranking high on Google through Google reviews. Send your client a link to their listing and ask if they'll share theirs. You’ll see results as soon as one month, and they'll last a long time.

Use a reputation management system

Small businesses should use something like a reputation management system that will enable them to keep going with getting quality reviews. A reputation management system works automatically with your booking software. As soon as they leave your business, you can automatically follow them up with a quick survey link to their phone number or email. Just make sure that you ask more clients, because if you don't do it, then your business may not grow.

Reach out to leads as soon as possible

To double your client base immediately without spending a dime on marketing, don’t wait. If you’re looking for a gym, and you click on a Google ad that claims to give a free week-long gym pass, you put your number, but nothing happens. But if you go to another website, you find that you can immediately sign up for a gym deal like a free gym pass or personal training session and you’ll get a callback.

See a problem as an opportunity

A challenge is never a challenge, but it is a chance run by the people involved to make things better. Just seeing it from a different angle will let you see that everything in your life offers opportunity.

For small business owners, they should ask themselves these questions: “What's good about that? How can you take advantage of this challenge? How can you use it in your favor?” After answering those three questions, you'll find some outstanding answers.

Make sure your employees own their roles

Your employees are all part of the same group, working together to promote the common good. Set an example for your team and the rest will follow. When you allow flexibility, then this gives them creative freedom to think of new solutions. They’ll think the same way as you, believing that this is their job and, and this is their company. They’ll learn to own their roles.

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Our guest is Jillian Fraser Quandt, Director of Business Development for MedSpa Marketing Solutions + Vector Solutions. We discuss how Vector Solutions got its start solving a problem that many businesses face: how to convert a lead to a sale?

She talked to us about her experience with how she makes it easy for small businesses with no sales process or closing process, making it easier for small businesses to be successful in their marketing endeavors. She says knowing where the new leads come from is an important part of running a successful business, so you know what kind of advertising is working for you. We discuss businesses' need to be strategic with how they plan out their advertising and sales process.

Businesses can save time and money through automation on Facebook to contact leads and schedule an appointment or a consult, but they may not have the budget for it yet.

So what can a small business owner like you do instead? A good place to start is to sit down and develop a sales and closing process that will make your employees' jobs much easier. That way, they know exactly what they need to do when a phone rings, and it's a new client.

Following up with leads can be a huge time sink, but if you have the right system in place, there is no need. And if you look at who is following up with the leads, so many business owners should become more hands-on in their lead generation.

Taking a good hard look at your process is the most important thing. You probably love a staff member and they may be fantastic at certain aspects of the business, but they are not the best closer. You need to know your conversion rate and close ratios. Because the lead generation funnel gives you the assurance that your business will survive 30, 60, or 90 days out.

Without a sales process that works and without good outsourcing for your marketing, you might try to sell your services with one hand tied behind your back. Sales processes help you work more efficiently and have better service delivery to your existing clients and potential leads.

The best companies keep a plan in place to generate sales instantly, knowing the rate at which their time investment converts. They use tools and a plan, planning the best way to schedule their tasks in order to generate conversions.

Key Takeaways

Being smart about where your money goes and how you partner is much more beneficial than doing it on your own.

You NEED a plan. Plan your leads. Plan your sales funnel. Plan your ad spend and plan your goals and tools.

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The pandemic forced more business owners to get creative and start selling online such as online courses, products, subscription plans, and more. Out of the worst, most challenging moments, the most creative enterprises are born.

However, it can be a lonely road to entrepreneurship. The long days can wear down anyone, especially if you feel alone and don’t have anyone to turn to for advice. There's nothing wrong with building a business on your own, but there's a lot to be gained in asking for help.

If you’re new to selling online and going at your business alone, you’re going to want to pay attention to this episode of the Local Business Hacks podcast.

We talk to Darry Hicks, the co-founder and CEO of Flexpay. We talk more about his entrepreneurial journey and how he got started in business and what led him to start Flexpay.

As a high-volume seller of subscription products, Daryl Hicks built a reputation as the efficiency and optimization guy in the direct marketing world. However, he knew that selling online carried risks. The credit card decline rates were through the roof, and he wanted to solve the problem with FlexPay. Now they work with a wide variety of clients, especially those in the health and wellness industries.

Darryl knows what it’s like out there for the average small business owner as someone who has founded previous businesses. We then talk about networking, and how your connections can help you out the most with creating more business value.

Whether you’re looking for a referral or for a recruit into your company, there are many people out there, especially in the entrepreneurial groups who want to help. Many of them understand the struggle of opening and running your business, so don’t be afraid to reach out when you need them the most.

Once you find those people, reach out to them and get their advice. Sometimes all it takes is some validation or a little tweak to improve your business by half a percent. You can continue this through networking partnerships. Working with other businesses on content projects, loyalty programs, and marketing the content to their target audiences may be beneficial to your business.

Key Takeaways

Any business that doesn’t accept online payments is losing money. It's a gold nugget for you right now that you can use to reclaim your customers and get them coming back in and spending money.

Learn tips on how to solve issues with credit card transactions in three ways and the best times of the week to run credit cards.

A business takes time, and you have taken the first step. Don't be afraid to seek support whenever you need it. You will be surprised how many people will help you out and connect you to others along the way. There's a lot of help there that you can rely on during your journey.

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We welcome Chris Badgett, co-founder and CEO of LifterLM, who discusses creating your own videos and teaching others for your small business. Whether you’re a yoga teacher or you’re in the beauty business, this is a great video about the power of building a unique legacy for yourself.

Key Takeaways

Video is a powerful medium that is at our fingertips. And you don’t have to make it a commercial! You can start by making videos for your social media from Twitter to TikTok to Snapchat.
A solution-aware video helps customers identify the issue, search for the right solution, and then notice your products. This will lead to them evaluating your product against the competition.
Regardless of what you create—a video or a course—you are your own unique authority in your industry. This allows you to not only teach better but become a more knowledgeable person too. By creating videos that are truly yours, you are building a legacy that will survive you for generations.
The world is full of different people, but there's only one of you. Some people will resonate with your messaging or like your teaching style better than others. And that’s okay. Be confident in your expertise.
Small businesses can use videos and online courses to help with the onboarding of new employees. This creates a marvelous opportunity to have a side income stream while also productizing your onboarding experience through some online education. They know what to expect, but they now have internal learning resources within the business.

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In this episode, we speak with Brandon Yu of ReDefined Marketing Solutions about how his agency helps spa and med spa business owners of stay on top of their marketing and generate more leads. He explains why small business owners should devote a lot of effort to marketing their businesses in order to get more customers through their doors.

Key Takeaways

Try new things despite the current pandemic and don’t let failure stop you. You have to push yourself to succeed.
Work on your marketing strategy every day of the week. You won’t get rich overnight but if you continue to hack your way and you fail a few times, that’s okay. It’s all part of the learning process.

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For this week’s Local Business Hacks podcast episode, we’re talking with Tiphany Lopez, the Chief Growth Officer from Aesthetic Record. We talk about why tracking your numbers for your business is important for a small business and learn the four choices that can scale your business.

Key Takeaways

Rather than rely on paper and pen or a CPA to manage your business, don’t be afraid to automate your numbers by using the software.
When you sell, what kind of inventory do you think you'll have and how will you ship it out? Auto-shipping is the way to go if you sell products and makes it easier for your business to scale.
For business owners who are starting out, they’re more into the “feel” of the business. Being able to track your numbers, whether it would be on an Excel spreadsheet or A&R, can tell you a story of where your business is going.
You can choose only four choices that can help grow your business: see more customers, have more people to come in, let your customers buy more products, or raise your prices. Pick which one you need for your business now and measure the metrics. After you master them, move on to the next choice.

This podcast is made by Referrizer, the best marketing automation tool that can help you generate referrals, gain more customer loyalty and boost your online reputation.

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