Lessons Learned in Marketing: Recent Episodes
Phoenix Group
A weekly marketing podcast for business owners and marketers about advertising, branding and digital strategies. Conversations on how to deal with today's marketing and advertising challenges.
This episode looks three books on branding. Not the three best books or my three favorite books. But three really great books that I recommend on Branding.
How Brands Grow, Byron Sharp
Brand Aid, Brad Vanauken
What Great Brands Do, Denise Lee Yohn
The February monthly roundup of the top stories and interesting things across the Internet.
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First buttergate, and branding.
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Christopher Penn's article on the secret scrolls, finding your Densho.
Subscribe to Christopher Penn
- Great writing tip or art tip from Austin Kleon
Subscribe to Ausin Kleon | Read Pointing at things
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The power of retrospectives
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How your best ideas are...
How does the human mind work when faced with a powerpoint slide and a speaker? Learn a simple tip to stop talking and start infuencing from the book Stop Talking, Start Influencing: 12 Insights from Brain Science to Make Your Message Stick by Dr Jared Horvath.
Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor the stress levels and opinions of residents during the pandemic.
Why did Insightrix start the survey, and why are they sending it out to stakeholders at no charge? And what are some of the highlights from the survey so far?
If you'd like to sign up for the weekly emails from...
Kelly Doody, founder and CEO of Social School, joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon - and some surprising Roughrider heritage!
Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of his new book, Brand New Name.
In the book, Jeremy goes a little further than most, by bringing an easy-to-follow process. The book is a great guide for naming projects!
Enjoy the conversation!
Learn more about Brand New Name
Reach Jeremy at...
Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading Dot, she launched an autonomous power platform.
Leah has an MBA from Queen’s University and a master’s degree in public policy and public administration from Concordia University and is a director on the Ag-West Bio board of directors and director of...
Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in Marketing is an affiliate member.
Dale talks about the network, what it provides for listeners and for podcasters, and why he started it. We also talk about podcast opportunities and his own podcast, Talking 306.
Enjoy the conversation, here is the...
Mitch Duckler, author of The Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?
He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.
We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...
Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.
In this episode we talk about what Vividata learned about Canadians' usage and opinions since legalization. This study is a follow-up to research done pre-legalization, so offers insights into how Canadians feel about cannabis and how or if opinions...
Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”.
Rebecca shares her story of developing Prince Edward County’s award-winning Taste Trail and the CTA’s Feast On certification program. She and her team at the Culinary Tourism Alliance manage the annual Terroir Symposium and she works with clients around the world to Grow Food...
Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.In this episode we talk about:The awareness test: https://www.youtube.com/watch?v=2pK0BQ9CUHkGorilla in the room: https://gorillaitr.com/
From Bacardi to Vendasta to Great Western Brewing, Michael Brennan shares insights into marketing, working with brand stories for advertising and corporate culture, as well as the challenges of being an underdog brand.
What is the correct tone of voice for a brand on social media? Should you be casual? Is there evidence that this will help your business? Renato Hubner Barcelos is a professor at the University of Montreal in Quebec in the department of Marketing, and he has conducted a few studies that may give you some answers. Some surprising answers! Renato Hubner Barcleos on LinkedInRenato on...
Jessica Bellamy is a motion Infographic designer from Louisville Kentucky. Her work tells visual stories using data and personal narratives.
Jessica started her design career working with non-profits and community groups to create compelling explainers that break down complex service and policy information.
We talk about GRIDS, how it started and how she landed in infographic design after...
This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better than the standard IAB view for your online ads.
Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.Gary is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping.You can connect with Gary on Twitter @the_grocery_drHe's also on LinkedIn
Johannes Boegershausen talks to us about his research project, Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human.
Johannes is a PhD marketing candidate with UBC Sauder School of Business.
Brands often position themselves with low prices, discounts, and sales . When consumers encounter these low‐price signals, they may adopt a price-conscious mentality,...
Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing professor Barbara Phillips at the University of Saskatchewan’s Edwards School of Business.Barbara joins David to talk about the research and death in advertising. Our society has become more death accepting but can advertisers can use death portrayals...
Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data surrounding what drives Canadians.
Alain's passion for research is obvious, he is the architect of the 3SC (Panorama), Canada's longest running consumer and citizen values study. He talks with David about these values and their strategic implications for...
The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most.
Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour achievements and share marketing techniques.
Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!"
Denise shares her method of assessing your brand strength and what it takes to really rebrand. Are you ready to stand up for what you do, and how much are you willing to change?
Then of course, how do you drive that change?
Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand: It Ain't the Logo.
Instinct Brand Equity spreads the maxim that the only word synonymous with Brand is Culture.
Megan has a PR and integrated communications background working across the...
What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you need one? All that on this episode!
Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do.
This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.
How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content?
Melanie is the...
Viveka von Rosen, the “LinkedIn Expert”, is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand! Viveka shares tools and strategies to succeed on LinkedIn.
We'll talk personal LinkedIn pages and Company Pages. How LinkedIn uses hashtags, cleaning up your contacts and LinkedIn's hidden or underused tools.
The Coalition for Better Ads is working to improve the online ad experience for consumers.
They've conducted extensive research and have created the Better Ads Standards
David spoke with Brendan McCormick, spokesman for the coalition, about their report and what it means.
The ad standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date...
Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days.
More than anything, the book is a guide for businesses and marketers to tackle the beast that is digital marketing. Katrina's step-by-step guide shows you how to find the best messages for your business—the...
Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience?
Harry Campbell, is "The Rideshare Guy," writer, podcaster, and author of the book The Ride Share Guide. Harry knows everything you’d ever need to become and succeed as an Uber or Lyft driver.
Jared Spool is the founder of User Interface Engineering (UIE), the largest...
Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver Rob Bagg, player agent Rob Fry, and player web manager Jeff Armstead.Marketing yourself as a free agent athlete.
On this episode, Adriel Michaud, VP of Marketing from ActiveDEMAND, talks with David Bellerive about marketing automation. Together they define it, look at its potential and when to know if you should be using automation—or more automation.
Enjoy the conversation!
This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs.
Influencer marketing isn’t new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands...
A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising.Jim encourages us to dig for the big idea, really understand the power of brands, and always remember—don't take it personally. In addition to all that advice, we talk about the challenges of bringing Waskimo back to Regina — and more importantly how creatives and marketers can take care...
On today's episode, David talks with Jaimie Love of Social School.
Social School is exactly what it sounds like, a school dedicated to social and digital marketing. Jaimie shares how it started and what they offer. She also shares some of her advice for marketing in social media.
Enjoy the show!
You can connect with The Social School on social media, or through their website:...
Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the difference between A/B testing and radical redesigns, explore the best practices of A/B testing and what is a good result? Enjoy the conversation!
Check out Deborah's site: GuessTheTest.com
Christine Thille, Sales Manager at Rock 102, joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance, how radio is working with digital, and some tips on getting radio to work well for you!
Briana Brownell is a data scientist in Saskatoon, and founder of Pure Strategy, an artificial intelligence company, helping business improve customer experiences by analyzing data.
Enjoy the conversation!
Connect with Pure Strategy:
https://purestrategy.ai/
Connect with Briana:
https://www.linkedin.com/in/briana-brownell-08067921/
Derek Robinson joins Kevin Hayes to talk digital media. Derek previously worked with Brad Wall to help him build his digital presence and now owns and operates Mash Media. Derek talks about tactics and techniques he used to help strengthen Brad Wall's social presence, and the work he is doing now to help businesses succeed. He and Kevin talk lead generation, content and conversion along with a...
Harley Rivét joins David for a chat about his work with the Saskatchewan Professional Marketing Association and his own company, Deep Dish Digital. Enjoy the conversation!
Kelise Fraser joins Kevin Hayes to talk about the Saskatoon Police Service and their marketing and communications. Kelsie starts by turning the tables on Kevin, asking him a question. They explore how the Saskatoon Police Service communicates with the public and how social (especially Twitter) plays a role.
They are finding new uses for social media in communications and in police work, and...
Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean television programs.
Destination Canada is tasked with attracting international visitors and our conversation covers some of the innovative programs and campaigns they've developed. Jon shares how Destination Canada finds out who the potential markets...
Tyson Liske is the General Manager of Trademark Homes and he joins David to talk about, among other things, the Melissa and Tyson Show.
The show has won a marketing award for Trademark Homes and Tyson shares the path to creating the show, how the show is made and where he sees the program moving forward.
Tyson talks about why they decided to do this, the risks, and what it takes to make it...
Vitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising.
They cover the native advertising landscape, quality vs quantity in native advertising, outcomes and measurement, and content production. Along the way, they explore examples of brands that use native well and clear up some of the terminologies.
Enjoy the...
On this episode, Kevin Hayes talks with Doug Lacombe, President and founder of Calgary digital agency Communicatto. Kevin and Doug talk about how people are using social media, content and the state of organic reach.
Where it used to be you could publish to Facebook and you'd have a reasonable chance of reaching your audience—now these platforms are choking off organic reach to promote...
Need proof that you can do whatever you put your mind to? Meet Winston. Winston is an 11-year-old aspiring quarterback. He wanted to learn to be a better football player and better quarterback so he sought out some pro players to talk to and that has turned into a marvelous podcast called Winston One On One.
To date, he's published interviews with Khari Jones, Jovon Johnson, Amanda Ruller,...
This episode should be titled, "Swing for the Fences" and not because it's a home run, but it's the theme Justin and Greg keep coming back to in their conversation with David Bellerive. Greg Moore and Justin Reeves use their Facebook Live show to inform the social consulting they do with Pidgeon Social. As Greg says in the podcast, social media is not as much science as people think it...
This week, Kevin Hayes hosts the podcast and talks with Cam Steed about Social Media Monitoring.
The purpose of media monitoring is to capture content that is published by people. Typically brands monitor social networks, the web, radio, TV newspapers, etcetera for any mention of a keyword, phrase, brand name or a person.
Cam breaks down the spectrum of what you can and can't monitor — and...
This week David talks to Freddy Vandelinden of Dutch Cycle. At Dutch, old-world values connect with modern consumers. This is one of the top examples of a company consistently delivering a great customer experience. Freddy shares what he wants customers to feel when they come to Dutch Cycle.
Why do they focus on customer service? And how do they hire staff that shares the passion for customer...
We connect up with Jennifer Urbanski from LinkedIn.
It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.
Enjoy the conversation!
This week we revisit a conversation with Nicholas Webb.
Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.
He researched this for a number of years and it led to this book.
His bestseller, What Customer Crave, is about customer experience innovation, and the way in which we can invent beautiful experiences...
This week we welcome Eric Dillon, CEO of Conexus to the podcast. Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable and unique to Conexus. You'll hear how Conexus will measure success and how they have radically changed their approach—right down to how financial...
What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?
Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a new operation.
Alison shares the breadth of programming that occurs at the Remai, which highlights the marketing challenge her small team faces.
We talk about target audiences and messages for...
David reconnects with Beverley Theresa, a social media coach, speaker, and advisor. Beverley shares some things to look at and consider exploring for 2018, starting with micro-influencers.
What are micro-influencers, why you might want to reach out to micro-influencers and where to find them?
Beverley also shares thoughts on Facebook Messenger Chatbots. How you might try it this year.
Linked...
This week we hear from one of Saskatchewan's top ag minds. Kristjan farms 11,000 acres near Moosomin and is also a much sought-after speaker for his 5% rule. He shares his thoughts on progressive farming and business. We talk about how he works with peer groups, and avoids group thinking. There's good farm advice that applies to all of us, like, "at some point, everyone has to shovel." I...
What is conversational marketing? And how is artificial intelligence opening this up to marketers? And why is better to talk to your customers, rather than just monitor them?
Andy Mauro is the CEO of Automat.ai, a Montreal company applying artificial intelligence through messaging, for brands to communicate and connect with customers. Andy talks about the state of conversational marketing, and...
This month Data for Good opened a new chapter in Regina. David talks with Canadian Data for Good founder Joy Robson, Calgary's Data for Good lead, Geoff Zakaib and Regina's founder Kevin Hayes.
You'll hear about how Data for Good started, how they work with data and with charities. As a volunteer, or as a charity, what you can expect from Data for Good. And Kevin shares with us what Data for...
Meet Nicole Siemens. Entrepreneur, founder of fix coffee, a business advisor with Women Entrepreneurs Saskatchewan and board member for Saskatchewan Young Professionals and Entrepreneurs. We talk about starting a business from Nicole's first-hand experience, and her experiences through Women Entrepreneurs Saskatchewan.Enjoy the conversation!
Rick Lewchuk is Senior VP of Creative Marketing and Brand Standards for CNN Worldwide. Our conversation covers Rick's journey from North Battleford, Saskatchewan to the head of creative for CNN.
Rick speaks about his philosophy around creative and strategy, how his father's advice "Wash the dishes", led to leading the creative team at CNN. We talk Emmy's, celebrities, Pokemon, and how to get...
On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.
The transition provided the organization an opportunity to refresh their image. Cory shares the process they went through, from seeking approvals, managing the brand discovery and working with a partner to...
This episode we talk start-ups with Jasmine Gray from Square One.
This is a national business resource centre with local branches, so even if you're not from Regina, you can learn about Square One and its mission. From market research to advisors to checklists, it's where to go when you are starting from square one!
Enjoy the show!
This week we're talking music with Gerry Krochak from Country Thunder music festivals. Gerry walks us through the name change, and we talk about the ins and outs of marketing a festival. There are 4 Country Thunder festivals now and Gerry notes they each have their own unique quirks.
Enjoy the show!
Photo credit: 620 CKRM
Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan, is David's guest this week on the podcast, Lessons Learned in Marketing.
Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they manage channels, choose channels and perhaps the biggest challenge of all, how they source and distribute content.
The conversation ranges from collecting...
This week another ABEX marketing award finalist joins David on the podcast.
Craig Zawada is a partner and lawyer at WMCZ, where they're doing some very non-traditional legal firm advertising. You'll hear about the firm's philosophy and how the Internet has changed legal practices.
In addition to being active on Twitter, Facebook and LinkedIn, WMCZ is creating videos, blog posts and have even...
This week's podcast guest, Darby Sieben Vice-President Strategy and Partnerships with Yellow Pages.
Yellow Pages are in a transformational moment — just like the businesses they serve — and Darby shares insights into not only their move from digital to web to mobile, but also talks about how small business is making the move, what to focus on and what to avoid.
Kevin Hayes, Phoenix Group's...
This week we get a deep dive into marketing for residential developments. Jessica Bonish is Marketing Manager for North Ridge Development Corporation. North Ridge is a finalist for the 2017 ABEX Marketing Award.
Jessica shares what North Ridge is doing to connect with their home buyers, the challenges they face and where they find success. I really enjoyed this conversation with Jessica. She was...
This week I welcome Rod Pederson to the podcast.
You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, every day.
As a result of the work he's done to build an audience, he's developed a social media workshop and a book, The Social Media Handbook.
Our...
Offstreet is a new app gaining traction in Saskatchewan, with a vision to grow nationally and internationally. The app was developed by Matt Fahlman and Kyle Smyth. Matt is my guest, talking about how the app came about, the challenges of releasing and growing the app, and now the biggest challenge — getting scale.
Matt shares insights on growth, on the importance of knowing your customer, and...
My guest this week is Beverley Theresa, a social media strategist, and consultant. Beverley is honest and straight forward. Her advice makes sense and helps you cut through the nonsense. We talk strategy, response times, channels and who are doing social media well. Enjoy the conversation!
This week's guest is Scott McGillivray, Chief Strategy Officer at iQmetrix.
Their mission has always been to create great experiences. A big part of that purpose is helping retailers deliver great customer experiences.
Scott shares the company's purpose, how it came about and what knowing that has done for iQmetrix. Why they value authenticity and what that creates in their culture.
We...
Terry O'Reilly joins Lessons Learned in Marketing. He is the host of the popular radio program Under the Influence, co-author of The Age of Persuasion, and co-founder of Pirate Radio.
Terry has a new book, This I Know: Marketing Lessons from Under the Influence. It is a rich resource for businesses, marketers and advertisers providing some solid advice from a Canadian advertising...
Book publishing and marketing?
Bruce Walsh has taken books nobody wants to read, on topics nobody wants to hear about and turned them into national best sellers. Academic books.
There's a lot to learn about marketing from Bruce Walsh and the work of the University of Regina Press.
A veteran of the book industry, Bruce has transformed academic publishing and publishing.
Leading scholars are...
Dennis is the CEO and Founder of x.ai. HIs vision is to kill the inbox, which triggered the formation of x.ai and the creation of an artificial intelligence personal assistant to schedule meetings.
I was delighted to talk to Dennis about the artificial intelligence assistants, Amy and Andrew. If you've never heard of them, you'll love this conversation and exploration of the amazing things Amy...
I had the great pleasure to speak with Jeff Toister, author of The Service Culture Handbook: A Step-by-Step Guide to Getting your Employees Obsessed with Customer Service.
The book is one of the best I've read on customer service. It's rich with examples and stories, but its real strength is that it is a workbook. A book you can actually use to improve your customer service.
Our conversation...
Kellie Garrett is the guest this week on Lessons Learned in Marketing. It's been recently announced that Kellie is receiving a lifetime achievement award from IABC, and I took that as a great excuse to invite Kellie onto the podcast.Our conversation ended up being quite wide-ranging, which isn't surprising if you know Kellie. Her knowledge and experience seem to have no ends. We start by talking...
Ernest Barbaric is our guest this week in a conversation about his recent event Podsummit, in Calgary. Kevin Hayes hosts the conversation that talks a lot about podcasting. Ernest shares lessons learned in starting a podcast, interviewing and promoting. They also explore what it was like creating and putting on an event like Podsummit.
Enjoy the conversation!
This week Kevin Hayes hosts the podcast and speaks with Vince Fowler from Calgary.Vince is an executive and business coach, speaker, and explorer of wisdom. On this episode, Vince explores the challenges of small businesses and start-ups. You'll hear thoughts on how digital marketing levels the field for small business, how to grow awareness of your business on digital, using the power of...
This week it's a conversation with publicist Susan Busse from Saskatoon.
Susan was just nominated for the 2017 WCMA for Impact in Music MarketIng. The awards will be in September at BreakOut West in Edmonton.
Susan shares her storytelling approach to publicity and gives me a bit of a music publicity 101.
Enjoy the conversation.
You can connect with Susan on Twitter
And Facebook.
This week we're talking customer experience, with Nicholas Webb.
Nicholas is the author of What Customers Crave: How to Create Memorable and Relevant Experiences at Every Touchpoint.
Nicholas shares how some companies are creating and innovating beautiful customer experiences, and winning in their sectors, without advertising. He shares how to use touchpoints in a practical way.
We talk about...
Vendasta Technologies is that company in Saskatoon you've heard about but don't know what they do. Jacqueline Cook is Vice President of Growth at Vendasta, and shares not only what they do, but gives us some insight into how they do it. As she describes it, they are a B to B to B to C company. Our conversation runs from the importance of listening to customers, the effect of Vendasta's North Star...
This week my guest is Kathy Wagner, co-founder of Content Strategy Incorporated in Vancouver. I really enjoyed this chat, and Kathy shares a lot of gems, starting with why should we create content at all and the difference between good content and bad. We touch on how to target your audience and the most important thing you need to do to create relevant content.Kathy shares some common mistakes...
This week on Lessons Learned in Marketing I talk with Rory Capern, Managing Director of Twitter Canada. Joining the conversation is Kevin Hayes Digital and Media Strategist at the Phoenix Group.Rory shares what's new at Twitter Canada.It's fascinating (and delightful) to hear about Twitter's commitment to their own brand and their self-discovering of what they do differently. Rory shares...
This week I talk with Gail Kesslar, Executive Director of the Cypress Hills Destination Area. Cypress Hills Destination Area are nominated for the Gil Carduner marketing award at Tourism Saskatchewan's HOST conference, and the third in a series on the nominees. (Others are Saskatchewan Fashion Week and the Royal Saskatchewan Museum).Gail shares the work she does for the region, how one and a half...
Joining me on the podcast this week is Jill Sveinson from Saskatchewan Fashion Week. SFW is one of the nominees for this year's Gil Carduner Marketing Award at the Tourism Saskatchewan Host conference. Our conversation reviews the marketing SFW did in 2016 to earn the nomination. Jill shares their blogger outreach campaign, how they used a ticket survey to guide their marketing and the lessons...
On this week's episode enjoy a conversation with Carl Weger, President and CEO of Sleek Signs. The conversation with Sleek is about growing a business and B2B marketing. Carl talks about how Sleek Signs successfully competes with litho houses across Canada, how they have grown their business and a few thoughts on what's most important when you are marketing business to business. And most...
On this week's episode, enjoy a conversation with Miriam Johnson, Marketing Director for the Saskatchewan Roughrider Football Club. It's never dull to be marketing the Saskatchewan Roughriders, but this year presents some unique challenges. The new stadium will mean an entirely new experience for every Rider fan. As the club enters into the unknown, I ask Miriam about their approach. Miriam...
On this episode, we take a close look at Linkedin.Jennifer Urbanski is the Government and Consultant Lead for Linkedin in Canada. Our conversation covers what Linkedin is today, how people are using it and where they spend time. Jennifer shares Linkedin's member-first philosophy, how to use Inmail and sponsored content and how to effectively reach people.Jennifer's very open with what is...
This week Ryan Holota from the Saskatchewan Science Centre joins me for a conversation that ranges from book recommendations to online video. Ryan shares what his team is doing at the Science Centre, where they are finding success and, a great story about something that didn't work out as well as expected.Enjoy the conversation!You can subscribe on iTunes.Connect with Ryan on LinkedIn.Also on...
This week on Lessons Learned in Marketing, Ashley Kilback tells us about NarCity.com, the Storyteller's Club and Closet Space. Ashley is a content creator, writer and blogger, She shares what NarCity is about—the Buzzfeed of Canada. As well, her start-up Storyteller's Club—helping small business define and tell their stories. And last, Ashley shares her passion project Closet Space. And...
On this week's show, a conversation with Phoenix Group Director of Digital and Media Strategy. Kevin Hayes shares a recent campaign for STC. The campaign was entirely digital and focused on having people sign-up for STC's Ride Rewards program. Kevin talks about the strategy, the media buy and results. Also we talk about what worked well to build on for the next time, and what tactics were a...
Welcome to the new year, and my conversation with Associate Professor, Lisa Watson. Lisa tells us about the new marketing research lab at the University of Regina School of Business, and we talk about her recent research in social marketing. Her recent paper compares the effects and responses to advertising messages of shame, fear and positive appeals. If you'd like to explore the paper, you can...
This week join my conversation with the President and CEO of Great Western Brewing. Michael shares his insights on challenges facing the beer industry, trying to keep up with the changing tastes of millennials and lessons learned with Great Western. He has advice on storytelling how Great Western has brought its unique story to life, in all aspects of the business. Most of all, he shares the...
A special episode on what makes great radio advertising. My guests are Mike Tennant and Dan McMannus.Mike has created hundreds of campaigns, won every award I can think of, conceived, produced and co-wrote two very popular CBC Radio series O'Reilly on Advertising and The Age of Persuasion, and co-written a bestselling book based on advertising.Dan McMannus is a voice director and producer with...
Global Ag Risk Solutions is a Saskatchewan company that has very quickly grown to be an international success. I had a great conversation with Grant Kosior, a storyteller, salesman, and entrepreneur. He tells us how his company has grown and his approach to marketing. Including how he advertises to farmers in western Canada, the best media to get brand recognition and the power of Twitter in...
The Canadian Western Agribition, is the largest livestock show in Canada. Last year Canadian Western Agribition was recognized for marketing and promotions at the Paragon Awards and won the Marquee Event of the Year at the Saskatchewan Tourism Awards of Excellence. Its attendance and economic output is mind boggling. In 2015 attendance was the highest it’s been in six years with over 130,000...
Welcome to Episode 5 of Lessons Learned in Marketing. A conversation with Deborah Rush from Economic Development Regina about the recent Great Canadian Pulse Off. We talk about how the event came about, its partnerships and promoting a new event. Enjoy the conversation! Subscribe over at iTunes.You can leave comments on our blog.You can connect with me directly on Facebook,Or on Twitter,Or...
Welcome to Episode 4 of Lessons Learned in Marketing. A conversation with Jill Sveinson from Saskatchewan Parks, Culture and Sport about the Royal Saskatchewan Museum. We talk about the challenges of marketing on a limited budget and about the museum’s success on social media. Enjoy the conversation! Subscribe over at iTunes.You can leave comments on our blog.You can connect with me directly...
Welcome to Episode 3 of Lessons Learned in Marketing. A conversation with Mark Watson, Vice President of Marketing for Great Western. Mark and I start by looking back at how he arrived in Western Canada working with Great Western. That history in consumer packaged goods influences the work he is doing with Great Western. We wind our way to creative briefs, and Mark shares his strong belief in...
Welcome to Episode 2 of Lessons Learned in Marketing. A wide-ranging conversation with Kip Simon, from the origins of 22fresh to Kip’s philosophy of investing in people. You’ll hear how 22fresh reaches its audience, and how today more than any time it’s easier for brands to collaborate with other brands. But most of all, it’s fascinating to hear Kip’s metaphor of baseball and...
For the first episode I talk with an old friend, Trevor Boquist of Bennett Dunlop Ford. Trevor is the President and CEO of Bennett Dunlop Ford and the Driving Change Automotive Group. Trevor is a great leader in the community, motivator and coach. He's one of those people that you know probably receives 300 emails a day, but will always take time to talk with customers and friends.
Trevor...