Hayley in Higher Ed | Professor at UCCS: Recent Episodes
Dr. Hayley Blackburn
Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising.
She currently teaches classes on professional and technical writing.
Transcript: Report Podcast.txt
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This is the biggest project of the semester and may take 10-15 active hours over the project cycle. You must conduct research, analyze sources, and write ~3,000 words of content (about 10-20 single-spaced pages total).
Requirements List: Imagine you work for a think tank in your field (a collection of thought leaders and researchers tasked with solving problems). You are focused on comparing solutions to an issue with sustainability, equity, or economic impacts. You’ve found the leading TWO solutions and are researching the best option given the current technological, social, and economic climate.
You need to conduct primary (you generate data) and secondary research to directly compare the solutions on 3 standards (think effectiveness, costs, logistics, social perceptions, acceptability, etc.). You then write a formal recommendation report that details the results of your research, targeted toward decision-makers on the topic. You write a cover letter addressed to that stakeholder.
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Full Transcript to Read
Hey associates. This podcast episode reviews the common pieces of feedback across the eBook and Tutorial project. I want you to listen while you review your work and the feedback I marked. Check if you are doing what I’m describing–both the creative and effective elements and the developing aspects needing revisions. I will walk through the project pages in order, starting with notes on the memo.
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Follow along with all the assignment details in Canvas while listening to this episode. I talk through the timeline, milestones, requirements, and group project grading.
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Introduction (00:18), Milestone/Progress Assignments (01:27), Support Level Choices (02:40), Due Date and Revisions (03:55), Expectations (05:02), Requirements (08:15), Grading (13:20), Skills to Practice (15:35), Rubric Overview (18:15)
It is due Feb. 18 and is worth 15% of your grade. Review Canvas for written details, supporting materials, and the rubric for this assignment.
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This episode is the audio version/explanation of the recommendation report assignment sheet for TCID 2090 in the Fall of 2023.
Your individual design challenge is to create a useful, useable, and enjoyable recommendation report about a sustainability, equity, economic, or technological issue (in a field of your choosing) and the existing solutions. You will need to conduct primary (you generate data) and secondary research to find if or which option is best positioned to solve the problem at hand.
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This episode offers and audio version of the user e-book instructions.
A user guide is a document or set of documents that provide specific instructions on how to use a product. It typically includes an overview of the product (remember from descriptions), step-by-step instructions for performing tasks, troubleshooting tips, and a reference section. User guides can be created for a variety of products, including equipment, software programs, and hardware devices.
Your design challenge is to create a useful, useable, equitable, and enjoyable manual (e-book) for students about a Microsoft 365 app to help them succeed. You will design a digital booklet with at (around) ten steps and visuals to walk them through a process. The e-book runs between 5 to 10 pages with the headings, visuals, tables, bullet points, and other design features included. This is not a hard page count, just an outcome of solving the writing & design challenge. Your e-book should be highly visual to practice showing users what to do.
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🎙️Narration: Hayley Blackburn❤️Guest: Hayley Blackburn💡Inspiration: Louis Giannetti, Understanding Movies, Pearson (2018/2005): https://www.pearson.com/en-us/subject-catalog/p/understanding-movies/P200000002848/9780137554379📓Clips Referenced: ✅To Kill a Mockingbird (1962): https://www.imdb.com/title/tt0056592/?ref_=ext_shr_lnk✅ The Lord of the Rings Trilogy (2003): https://www.imdb.com/title/tt0167260/?ref_=ext_shr_lnk🎶Intro/Outro Music: Genuine Authenticity-SBA, licensed from Storyblocks************Welcome to Inspired in Higher Ed with Dr. Blackburn and Dr. Clayton. On this podcast, we talk with guests from the University of Colorado Colorado Springs faculty and researching-student body. We interview folks about their research, passions, and projects with an emphasis on what inspired or impacted their work the most. Everyone on campus has a story like this—a thing that sparked their curiosity and inspired them to move forward and change course. We're excited to share these stories with you and to learn more about the amazing work that's being done at UCCS. So join us and get Inspired in Higher Ed. And don't forget to subscribe to the podcast so you don't miss an episode.
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Hey associates. This episode provides step by step instructions for creating and sharing podcast content from the Spotify for Podcasters site. You can use this guide to capture lecture content, project instructions, portfolio reflections and more. Providing podcast options for your materials speak to universal design and choice in student learning as another, easy to produce, medium for students and peers to engage. You can find written steps and a video to follow along:
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This lecture covers the basic sections and considerations for instruction sets and user guides.
References Sway: https://sway.office.com/CEVaPzQsOkR1TRHt?ref=Link
Slide Deck: https://pitch.com/public/be2ed5de-f9b3-4a24-8eec-ae4094f6403b
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This lecture covers the basic sections and considerations for proposals, technical reports, and strategic documents.
References Sway: https://sway.office.com/7H8R2hHbv80FK3zN?ref=LinkSlide
Deck: https://pitch.com/public/215ac5bb-ab4b-4849-a854-8f261e04f3e4
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This lecture introduces several common workplace and technical documents that document situations and direct future actions.
Reference Sway: https://sway.office.com/ch4FsbxsKV6tZshO?ref=Link
Slide Deck: https://pitch.com/public/3221b8cb-e324-4a40-b172-2fe0849eb3e6
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This lecture covers the basics of document design for beginner business and technical writers.
Slide Deck: https://pitch.com/public/639928e4-f821-44e8-a73f-f95ac33233ce
Reference Sway: https://sway.office.com/h8CXAuR4ySUJH7B4?ref=Link
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This episode offers an introduction to basic research concepts for technical and professional writers.
Reference Sway with resources and further reading
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This episode covers the basics of structure and editing for success in my class.
Reference Sway:
Slide Deck:
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This episode explains the hiring packet project with a recommended roadmap and the grading explanation.
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This episode explains the project roadmap for the Thought Leadership Proposal for TCID 2080. See Canvas for the milestone details, inspiration, and grading rubrics.
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This episode explains the research project to investigate the history, outcomes, and value of dei-related workplace policies for 2080.
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This episode explains the finals portfolio project for TCID 2090. Use Canvas to find more details, the templates, and the grading rubric.
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This episode explains the big picture for the recommendation report project. See Canvas for the milestone details, grading, and specific instructions.
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This podcast explains the big action of the instruction set project for TCID 2090 in Spring 2023. See Canvas for the specific milestone rfps (instructions) and grading rubrics.
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Your homework this week focuses on understanding the class goals, structure, and general context for professional communication. This episode overviews my general classroom policies, offers the foundations for technical communication and information design, and suggests 5 tips for writing this semester.
I want to be a collaborative work-leader who empowers you to grow. I value student self-efficacy—your belief in your abilities—and skill applicability in my classrooms, which is why I enjoy teaching strategic and technical communication. I also love creating courses that feel like a workplace (in a good way!). The assignments, activities, and grades reflect a combination of classroom best practices and my own experiences in content marketing, public relations, technical editing, professional development, and general office workplaces. I promise to help you feel confident sharing information for business and administrative contexts. I got you!
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Project Scenario:
You work for a research consultation firm (2080 Solutions) and need to cultivate new clients. Your supervisor asks you to create a research proposal to persuade a company of interest to pay for your research services.
https://coda.io/d/_dWSWttQyZ75/Research-Proposal_su6dG
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Associates in Technical Writing and Presentation will work in teams to create a user-guide for a technical task.
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For the Technical Writing and Presentation course: audio lecture about definitions, descriptions, and instructions to frame the week's readings and video materials.
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Teams of 2080 Business Writing Students will research a DEI topic related to a business process and create a workshop to teach their classmates.
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The 2090 Technical Writing associates will down and revise a poorly designed report.
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The 2080 Associates will analyze a piece of thought leadership published in the recent year about an industry they are interested in pursuing.
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2090: Teams of students will research the audience for several UCCS technical documents and assess the usability of the products.
Students who complete this activity will demonstrate their ability to create usable content by adopting rhetorical communication strategies. This project requires research techniques and a grasp of how different audiences interact with content. This assignment assesses nine (9) departmental learning outcomes.
1: Develop rhetorical communication strategies that enable end user to take action
2: Hone writing process strategies to enhance communication
4: Develop basic skills in communication tech and the effects
6: Demonstrate knowledge of best practices for specific rhetorical situations
7: Demonstrate empathy of diverse audiences
8: Demonstrate critical consideration of ethical issues in decision-making
9: Collaborate productively in group writing projects
10: Strategically use technology to collaborate productively
11: Research library and online sources
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This episode is the recorded lecture from 4/25/2022 for Public Relations Techniques.
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This episode is the recorded lecture from Wednesday April 27, 2022 for the Public Relations Techniques course.
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Recording of lecture from 4/22/2022
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Recording of lecture on Wednesday 4/20/2022
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Recording of class on Friday 4/15/2022 with a discussion and brainstorming of how to handle different PR scenarios (from real examples).
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Recording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR.
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The audio is much dimmer on this episode because I didn't have the regular mic set-up. I also needed to cut out segments with videos we watched, linked in the slides below.
Slides
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A recording from lecture on Friday, April 8 where we workshop and consider common interview questions.
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This episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries.
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Recording from lecture on Monday 4/4/2022.
https://www.unco.edu/career/students/find-your-path/
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Recording from the Friday, April 1, 2022 lecture for Public Relations Techniques
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Lecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice.
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Provided an overview of podcast and radio in the PR toolbox
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We review media training concepts and look at examples of press events.
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This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.
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This episode covers the big features of video news and getting PR coverage.
Slides
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This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.
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We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen.
Slides
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The recording from Monday's lecture and activity with examples of PR at work in the world.
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This episode walks through the steps of a press release. You can follow along with the slides.
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Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.
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A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.
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Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.
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This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.
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On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing.
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Today the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements.
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Monday = Class Overview and Client Project Explanation
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Welcome to JMS 380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester.
Our motto is to Replicate and Recalibrate with Intention this semester: I'm excited to work with you.
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Hey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations.
Check out these resources referenced in the episode:
https://material.io/design/color/the-color-system.html#tools-for-picking-colors
https://medium.muz.li/discovering-font-personality-5-font-psychology-insights-that-will-improve-your-ux-design-fd4eb3ae8413
https://www.canva.com/learn/kerning/
Brumberger, E. (2003). The rhetoric of typography: The persona of typeface and text. Technical Communication, 50 (2), 206-223.
Eadie, W. F. (2013). 21st century communication: A reference handbook. cognition and information processing. University of Illinois at Urbana:Sage Knowledge.
Few, S. (2014). Data visualization for human perception. In B. Whiteworth & A. Ahman (Eds.), The social design of technical systems: Building technologies for communities (2nd Edition). UK: The Interaction Design Foundation
Ling, J., & Schaik, P. (2007). The influence of line spacing and text alignment on visual search of web pages. Displays, 28, 60-67.
MacInnis, D. J., & Price, L.L. (1987, March). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13(4). 473-491
Mayer, R., Heiser, J., & Lonn, S. (2001). Cognitive constraints on multimedia learning: When presenting more material results in less understanding. Journal of Edcuational Psychology, 93(1), 187-198.
Rayner, K. (2009). Eye movements and attention in reading, scene perception, and visual search. The Quarterly Journal of Experimental Psychology, 62(8), 1457-1506.
Ritchey, K., Schuster, J., & Allen, J. (2008). How the relationship between text and headings influences readers’ memory? Contemporary Educational Psychology, 33, 859-874.
Takacs, Z. K., & Bus, A. G. (2016) Benefits of motion in animated storybooks for children's visual attention and story comprehension. An eye-tracking study. Frontiers in Psychology, 7, 1-12.
Wyer, R S., Hung, I., & Yuwei, J. (2008). Visual and verbal processing strategies in comprehension and judgement. Journal of Consumer Psychology, 18, 244-257.
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Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing
Hey 415: this episodes talk about some foundations for writing on social media including finding our brand voice and deciding on the style.
The vision for this lecture is to visualize a brand voice and make decisions that create a consistent experience and story for the audience. I do have a Slido with a question and a Q&A for the end, you can get there by looking at the slides in Canvas or heading over slido.com with the code 226098. The Slido will be open until next Saturday… October 30.
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Hey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning.
Follow along with the Slide Deck: https://docs.google.com/presentation/d/1tS5Kb8YYxZXFkm9FvWLi63aRxWfa6uOvDZFiCBlvOXk/edit?usp=sharing
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https://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing
Hey, 415! This episode talks about audience segmentation to help you identify who you are targeting with your social media campaigns AND how to actively consider the profile of your audience in your strategic planning.
You can follow along with the slides. The Slido interactive feature will only be available through October 16, 2021.
There is one poll question, the usual way we use Slido in class, and then two prompts for you to submit in the Q&A tab.
Our vision for this lesson is to consider the audience with the intention of guiding our strategic planning. Take a moment now to write a goal you have for this week’s lesson. Remember vision is the framework for your planning and goals are the guiding directions for your decisions and actions. Think of a goal that will help you reach the vision of intentionally considering the audience.
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Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative brief. I have posted a PDF of this complete chapter in your Learning Materials because I want you to read and reference all the aspects as you continue planning your social media campaigns. Right now, we will talk the Audit—including the environmental scan, situational analysis, and SWOT aspects that happen early in your campaign planning. In later episodes we will dive into the target audience, the strategies and tactics, and the evaluation process that make up the middle and back end of the planning process.
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Hey 415! This episode is shorter because I want you to spend way more time this week looking through LinkedIn at real social media professionals' profiles and watching the various YouTube Day in the Life videos on Canvas. This week is about social media jobs and roles out in the industry, and I think the best way to talk about that is to actually explore and hear from folks making that their career.
This episode we are going to define the common roles and job titles to help you search.
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Hey 415! This episode talks about the trends and future applications for social media with accounts and industry leaders you need to follow to keep up with the changes in the space.
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Hey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover:
Contexts and Best Practices for Social Care, Non-Profits, Health Care, and International Campaigns
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Hey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applications of social care, health care, and international campaigns. As you listen, think about your campaign strategy project.
And if you are following along with the book, we are on 227-250 in Chapter 11.
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This episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline.
And if you are following along with the book, we are on pages 3-24 in Chapter 1.
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This episode explains the three campaign projects that makeup over 60% of your final grade. Each builds on the previous:
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Strategy Brief where you organize your big ideas and direction for the campaign
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Strategy Proposal where you provide the details of the campaign
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Strategy Pitch where you get the client excited about the campaign
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This episode explains our class frameworks for Switch and Sprints to create a foundation for the semester.
ACTIONS FOR THE WEEK:
- Review the Learning Materials
Podcast Episode 8.23
Agile and Switch
Syllabus: Add Deadlines to your Calendar * Attend class on Wednesday
Introductions
Questions about Syllabus and Class Structure
Create a Sprint Plan
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