Pearls of Wisdom Jewelry Podcast: Recent Episodes
Guy Pineda
Welcome to the pearls of wisdom podcast where we talk about the jewelry industry, running a jewelry store, being successful, and everything in between. We interview amazing guests that drop tons of valuable knowledge to help you run your jewelry business.
What does it take to modernize a family jewelry business while preserving the values that made it successful for generations? In this episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda and Elesa Dillon sit down with Julie Walton Garland, third-generation owner of Walton's Jewelry in Franklin, Tennessee, to explore the evolution of a beloved family business.
Walton's Jewelry was founded in 1974 by Julie's grandmother, Melba Walton, who started by selling jewelry at flea markets before opening the family's brick-and-mortar store. Julie joined the business in 2012 and spent the next decade transforming many of its traditional systems, from handwritten tickets and inventory records to digital processes, a modern website, and a stronger online presence.
Julie shares the challenges of introducing new technology while respecting the traditions and customer experience that built the Walton's name. She discusses implementing The Edge for inventory, repairs, and point-of-sale operations, launching the online store in 2017, and renovating the historic 1888 building in downtown Franklin while preserving its original charm.
The conversation also highlights Walton's commitment to customer relationships, community, and its team. Julie explains how treating employees well, providing strong benefits, encouraging ideas, and creating a positive workplace helped build a passionate and dedicated team. She also shares how Walton's connects with neighboring businesses like Red Pony and Stable Reserve to create memorable customer experiences.
Looking ahead, Julie plans to continue growing Walton's online presence through its website, social media, texting, and in-house content while maintaining a consistent brand and focusing on quality over quantity.
This episode is packed with practical lessons on succession, technology, leadership, customer service, team building, and staying true to your roots. Tune in for Julie's pearls of wisdom and discover how thoughtful change, consistency, and genuine relationships can help a jewelry business thrive for generations.
Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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What does it really take to go from working the trade show floor to owning a successful jewelry store? In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda sits down with Cole Rowland, owner of Ware's Jewelers in Bradenton, Florida, to discuss the exciting and challenging journey of purchasing a long-established family jewelry business.
Cole shares how he and his wife, Makayla, transitioned from the vendor side of the jewelry industry at Inox Jewelry to becoming business owners after acquiring Ware's Jewelers from its second-generation owner. Their story highlights the importance of preparation, communication, financial planning, and having the right mentors when navigating a business acquisition.
Throughout the conversation, Cole opens up about the realities of ownership, from negotiating the purchase, managing a team, building a strong company culture, and handling the unexpected responsibilities that come with running a retail jewelry store. He also explains why clear communication between buyers, sellers, families, lawyers, and accountants is essential to making a successful transition.
The episode also highlights the invaluable support of organizations and industry leaders, including IJO (Independent Jewelers Organization), Stephen Barnes, Edge Retail Academy, Punchmark, and Cole's experience with Inox Jewelry, all of which helped shape his entrepreneurial journey. Their guidance demonstrates the power of mentorship and industry collaboration in building long-term success.
Whether you're a jewelry store owner, sales representative, aspiring entrepreneur, or simply someone dreaming of owning your own business, Cole's honest insights on overcoming challenges, embracing opportunity, and working hard offer valuable lessons for every stage of your career.
Don't miss this motivating conversation filled with practical advice, real-world experiences, and encouragement to chase your ambitions. Be sure to watch the full episode, subscribe to the Pearls of Wisdom Jewelry Podcast, and discover why the next great opportunity may be closer than you think!
Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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In this exciting episode of the Pearls of Wisdom Jewelry Podcast, host Guy Pineda sits down with Kaushal Shah of Veer Diamonds to discuss an inspiring initiative that is reshaping the future of the natural diamond industry. Together, they explore the upcoming Diamond & Delta Tours, an exclusive educational experience created in partnership with the House of Botswana, giving independent jewelry retailers an unprecedented opportunity to witness the complete journey of a natural diamond, from the mines of Botswana to the showcase of a jewelry store.
Kaushal shares how Botswana is transforming the industry by keeping more of the diamond value chain within the country, creating opportunities for local artisans, manufacturers, and communities while promoting transparency and ethical sourcing. The conversation highlights how storytelling has become one of the industry's greatest strengths, especially as retailers navigate the growing presence of lab-grown diamonds and help consumers understand the lasting value and emotional significance of natural diamonds.
The discussion also features innovative technology like Tracr, a blockchain-based platform adopted by GIA, allowing retailers and consumers to trace a diamond's journey from the moment it is mined. Guy and Kaushal explain how provenance, authenticity, and education are becoming essential tools for independent jewelers looking to create memorable customer experiences. They also recognize the efforts of the House of Botswana, the Botswana government, and the country's mining and diamond organizations in bringing greater visibility to the natural diamond story while strengthening the industry's future.
Whether you're a jeweler, supplier, or simply fascinated by the world of diamonds, this episode offers valuable insights into the people, technology, and partnerships driving positive change across the global jewelry industry. Don't miss this inspiring conversation and discover why Botswana's story may become the next great chapter in natural diamonds. Be sure to watch the full episode and join us as we continue sharing the stories that shape our industry.
Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy sits down with Nathan Regan, owner of Burnell's Fine Jewelry & Design in Wichita, Kansas. Founded in 1979 by Jerry Burnell, the store has evolved from a respected local jeweler into an award-winning retail powerhouse under Nathan's leadership. After starting as a bench jeweler in 2006 and later becoming a partner, Nathan eventually acquired full ownership and has continued pushing the business to new heights. Burnell's Fine Jewelry & Design
The conversation dives into Burnell's remarkable achievement of winning the 2025 William (Wag) Wagner Business Excellence Award, a recognition given through the Edge Retail Academy program for exceptional performance, growth, and leadership. Nathan shares how years of deliberate planning, coaching, and data-driven decision-making helped the store achieve extraordinary results, including significant increases in sales and profitability. He also discusses the importance of mentorship and support from industry organizations such as IJO, RJO, JCK, and Centurion.
One of the most compelling parts of the episode is Nathan's honest perspective on the natural vs. lab-grown diamond conversation. Rather than treating jewelry as a commodity, Burnell's focuses on storytelling, emotional connection, and creating unforgettable customer experiences. Nathan introduces his powerful "Platinum Rule": Treat people the way you want them to treat your mother, a philosophy that has become the foundation of the store's culture and long-term customer loyalty.
This episode is packed with real-world retail insights, leadership lessons, and encouragement for every jeweler and business owner. If you're looking for practical strategies and a refreshing reminder that kindness, authenticity, and continuous improvement can drive extraordinary success, this is an episode you won't want to miss. Tune in and discover how Burnell's is proving that great businesses are built one meaningful customer experience at a time!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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In this insightful episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda sits down with Bri Black, General Manager, and Bailey Rebh, Social Media Account Coordinator of Buzz Marketing, to explore one of the hottest topics shaping the jewelry industry today. Artificial Intelligence (AI) and the irreplaceable value of authentic human connection.
As a full-service marketing agency serving independent jewelers across the United States, Buzz Marketing shares how they're helping retailers navigate the rapidly evolving digital landscape. From website design and social media to print marketing, photography, branding, and event promotion, Bri and Bailey explain how AI has become a powerful tool for streamlining workflows, improving productivity, and generating ideas, without replacing creativity or personality.
The conversation dives into the challenges many independent jewelry stores face, including keeping pace with changing consumer expectations, embracing new technologies, and creating memorable customer experiences that stand apart from big-box competitors. The Buzz Marketing team shares real-world examples of how authenticity, storytelling, and highlighting the unique personalities behind a business consistently outperform generic, AI-generated content.
Listeners will also hear practical insights on using AI responsibly, enhancing websites with genuine photography, improving in-store experiences, planning successful events, and leveraging tools like Claude, Granola, and voice synthesis to free up time for meaningful creative work. The discussion also highlights Southern Jewelry News, Jewelry Store Marketers, RJO, and the importance of collaboration within the jewelry community.
Whether you're a jewelry retailer, marketer, or business owner curious about the future of AI, this episode offers actionable advice on balancing innovation with authenticity. Tune in to discover why technology should amplify your brand, not replace your story, and learn how genuine relationships continue to be the greatest competitive advantage. Don't miss this engaging conversation packed with practical marketing wisdom and inspiration for growing your business in today's evolving marketplace!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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In this inspiring episode of the Pearls of Wisdom Podcast, hosts Guy Pineda and Elesa Dillon sit down with Mark Loren, the visionary founder of Mark Loren Designs in Fort Myers, Florida. With more than four decades in the jewelry industry, Mark shares how a passion discovered at a watchmaker's bench evolved into an award-winning career built on artistry, innovation, and meaningful client relationships.
Mark reflects on his journey from Chicago to Florida, where he transformed a trade shop into a thriving custom jewelry design gallery recognized with more than a dozen Spectrum Awards. Throughout the conversation, he reveals how inspiration can come from everyday life, from architecture and chandeliers to nature, and how embracing technologies like CAD, laser welding, and engraving has elevated both creativity and craftsmanship without losing the timeless traditions of jewelry making.
Beyond beautiful designs, Mark emphasizes the true value of storytelling in jewelry. He explains how listening deeply to clients allows him to create one-of-a-kind heirlooms that celebrate personal memories, family legacies, and life's most meaningful milestones. He also shares practical business wisdom for fellow jewelers, including building customer loyalty through exceptional service, community involvement, charitable partnerships, personalized experiences, and networking through organizations like RJO (Retail Jewelers Organization).
Whether you're a jewelry professional, designer, retailer, or someone who appreciates the emotional power behind fine jewelry, this episode is filled with actionable insights, heartfelt stories, and timeless business lessons. Mark's passion for mentoring others and helping independent jewelers succeed shines through every conversation.
Don't miss this unforgettable episode filled with creativity, inspiration, and genuine Pearls of Wisdom that will leave you seeing jewelry, and the stories it tells, in a whole new light. Tune in now and be inspired!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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What does it take to build a jewelry empire from a modest storefront into one of South Florida's premier luxury destinations? In this inspiring episode of Pearls of Wisdom, host Guy Pineda sits down with Ed Dikes and Danni Dikes of Weston Jewelers to explore the remarkable story behind their family-owned business and its upcoming 25th anniversary milestone.
Founded in 2001, Weston Jewelers began as a small 1,096-square-foot store and has since grown into a thriving luxury jewelry destination with multiple locations and an ambitious flagship project planned for Las Olas in Fort Lauderdale. Ed shares how perseverance, vision, and a willingness to keep moving forward helped the company navigate challenges ranging from launching just before the events of September 11 to the sleepless nights that come with building a growing business.
Listeners will also hear from Danni Dikes, who transitioned from a successful career in broadcast journalism to become the company's Marketing Manager. Danni discusses how innovation, social media, AI-powered marketing, and data-driven strategies are helping elevate the family business while preserving the personal relationships that have fueled its success for decades.
The conversation highlights the importance of treating customers and employees like family, building an all-star team, and developing lasting partnerships with prestigious brands such as Rolex and Cartier. Ed also shares valuable advice for fellow jewelers on growth, leadership, persistence, and why "not now" should never be mistaken for "never."
Packed with entrepreneurial wisdom, family-business insights, and lessons on creating a lasting legacy, this episode is a powerful reminder that success is built one step at a time. Tune in and discover why the future of Weston Jewelers is brighter than ever, and why you won't want to miss this inspiring conversation!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy sits down with Sylvan Eugene Needham V of S.E. Needham Jewelers to uncover the incredible story behind one of Utah's oldest jewelry stores. With a remarkable 130-year legacy spanning five generations, Sylvan shares how the Needham family has continued to evolve while staying true to the values that built their reputation—integrity, service, and community involvement.
From stories of family resilience during World War I and World War II to navigating modern retail challenges, Sylvan opens up about the realities of running a long-standing independent jewelry business in today's rapidly changing market. He discusses how embracing technology, modern POS systems like The Edge, updated e-commerce strategies, and digital marketing helped transform the business into a dominant force in Logan, Utah.
The conversation also highlights the importance of adapting without losing identity. Sylvan explains how S.E. Needham Jewelers balances its classic heritage with modern innovation while continuing to serve its loyal community. He also shares insights into their local initiatives, including the "Community Gem" podcast project that celebrates individuals making a positive impact in Logan.
Packed with valuable business wisdom, heartfelt family stories, and a passion for the jewelry industry, this episode is a must-listen for jewelers, entrepreneurs, and anyone inspired by legacy businesses that continue to thrive through dedication and innovation. Tune in to hear how S.E. Needham Jewelers turned challenges into opportunities and why the future looks brighter than ever for this iconic family business. Don't miss this uplifting and motivating episode!
Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, hosts Guy and Elesa sit down with Giovanna and Roger Barrios, the dynamic siblings behind Casa Leon Jewelers, a fourth-generation family business with a story as powerful as the pieces they create. From its beginnings in Cuba in 1946 to its thriving presence in Lake Mary, Florida, Casa Leon represents resilience, heritage, and innovation.
The journey wasn't easy. Forced to leave everything behind during the Cuban revolution, the family rebuilt their lives and business from scratch in Ohio, selling jewelry out of a station wagon before establishing a storefront that would grow over decades. Today, Casa Leon stands as a testament to perseverance, celebrating over 80 years in the industry.
Giovanna and Roger share how they've preserved their family's core values: humility, customer connection, and community involvement, while embracing modern advancements like CAD design, in-house casting, and a fully immersive custom design experience. Their approach has earned them an outstanding reputation, including hundreds of five-star reviews and deep community trust through charitable initiatives, local events, and meaningful customer relationships.
The episode also highlights their involvement in the broader jewelry industry, including trade shows like JCK, and their connection to platforms such as Southern Jewelry News. Their insights offer valuable lessons for jewelers looking to grow while staying authentic.
Through challenges, reinvention, and continued success, Casa Leon proves that passion and purpose can create something truly lasting. Tune in to hear their remarkable story, gain industry insights, and discover what makes this family legacy shine. Don't miss this uplifting episode! Listen now and be inspired!
Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast
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In this episode of the Pearls of Wisdom Jewelry Podcast, Guy Pineda and Elesa Dillon talk with Tammy Geraci of Peter & Co Jewelers about how consistency, courage, and community shaped her business journey. From humble beginnings in Avon Lake, Ohio to expanding into a brand-new location in Avon, Ohio, Tammy shares the evolution of a family-owned jewelry store built on trust and relationships.
Tammy opens up about the early challenges of stepping in front of the camera and embracing social media when it felt uncomfortable and uncertain. Through persistence and experimentation, initiatives like "Tuesdays with Tammy" became a powerful tool to grow engagement, increase visibility, and connect authentically with customers. Her journey highlights a key lesson: success doesn't come from perfection, but from showing up consistently and learning along the way.
The episode also dives into the importance of strong industry connections, including Tammy's long-standing involvement with the Independent Jewelers Organization. She credits IJO for mentorship, education, and community support that helped shape critical business decisions over the years. Alongside support from Southern Jewelry News and Mid-America Jewelry News, Tammy emphasizes how collaboration fuels growth.
From building a loyal team to creating meaningful customer experiences, Tammy shares invaluable insights into what truly drives success in retail jewelry. Her story is a testament to resilience, adaptability, and the power of genuine human connection. Tune in and get inspired to take action, embrace consistency, and grow your business—this is one episode you won't want to miss!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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In this episode of the Pearls of Wisdom Jewelry Podcast, Guy and Elesa chat with Andy Koehn, the third-generation owner of Koehn & Koehn Jewelers in West Bend, Wisconsin, for a conversation that challenges the traditional mold of the jewelry industry. Andy isn't your typical jeweler—he proudly calls himself the "lead singer" of his store and has built a thriving business by doing what many retailers hesitate to do: being completely and unapologetically himself.
Andy shares the inspiring story of how he transformed his family's century-old jewelry business from a traditional, cookie-cutter store into a vibrant and personality-driven destination. Faced with the challenge of standing out in a competitive industry filled with luxury showcases, Andy leaned into his passion for music. By decorating the store with guitars and creating an energetic, authentic atmosphere, he built a space that reflects who he truly is—something that quickly resonated with customers and the local community.
During the conversation, Andy opens up about the pivotal moment he stopped trying to meet industry expectations and instead chose authenticity. That bold decision revitalized the business and helped him build a loyal following of what he calls "mega fans."
Andy also discusses the realities of succession planning within a family business, his unique approach to hiring team members who match the store's culture and energy, and the unexpected success of his bestselling book, The Inappropriate Guide to Buying an Engagement Ring. Originally created as an internal sales manual, the book has become a powerful resource for jewelers nationwide, offering honest, straightforward advice that helps customers confidently navigate one of life's most meaningful purchases.
Listen in as Andy, alongside hosts Guy and Elesa, shares his pearls of wisdom on leading with authenticity and making decisions from the heart. This inspiring conversation offers valuable insights for retailers and consumers alike—proving that sometimes the best business strategy is simply being yourself.
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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In this uplifting episode of the Pearls of Wisdom Jewelry Podcast, Guy with Southern Jewelry News sits down with Laura Foster of Worthmore Jewelers to celebrate her inspiring journey in the jewelry industry and her recognition as the 2025 Robert Foreman Memorial Scholarship recipient.
Laura's story begins at just six years old with a Christmas bead kit that sparked a lifelong passion for jewelry. From selling handmade pieces as a teenager to earning her BFA in jewelry and metalsmithing from University of Georgia, she built her path through creativity, resilience, and determination. Even early setbacks—like not being accepted into a competitive honors program—became pivotal turning points that led her directly into a professional jewelry career.
After college, Laura quickly advanced from bench jeweler to leadership roles before finding her home at Worthmore Jewelers, where she has spent nearly 12 years designing custom pieces, guiding clients through life's biggest milestones, and building lasting community relationships. Supported by Worthmore's visionary leadership, Harris, Jerry, and the team. Laura has flourished in a culture that values authenticity, craftsmanship, and integrity.
The scholarship award not only validates her dedication but also fuels her next goal: continuing her education through GIA courses to further strengthen her credentials and customer confidence. From managing complex custom projects to navigating price comparisons and modern consumer expectations, Laura shares the realities, challenges, and rewards of today's retail jewelry landscape.
Her journey proves that preparation meets opportunity in powerful ways. Tune in for a conversation filled with passion, humor, and heartfelt gratitude—and discover why Laura Foster's story is one you don't want to miss.
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
Subscribe on your favorite podcast platform:
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In this episode of the Pearls of Wisdom Jewelry Podcast, we're joined by Sebastian "SEBAS" Velasquez, Brand Manager of INOX Men's Jewelry, for a high-energy, insight-packed conversation on how men's jewelry can thrive at retail when story, training, and lifestyle align.
INOX has built a reputation as the brand for "men who don't like jewelry," delivering bold designs, approachable price points, and immersive storytelling that resonates with a traditionally overlooked customer. From their iconic Man Cave displays to their industrial aesthetic and bro-friendly brand voice, INOX has redefined how men engage with jewelry in-store.
Sebastian dives into one of the industry's biggest challenges: the breakdown of enthusiasm between trade shows, store owners, and frontline sales staff. To solve this, INOX is making a major investment in retailer success with the launch of School of Hard INOX, a comprehensive video training series created in partnership with Jewelry Sales Academy. These short, engaging modules go beyond specs and materials, teaching sales teams how to communicate stories, emotion, and identity—because stories sell, and facts just tell.
The episode also highlights INOX's expanded 2026 support program, including ready-to-use social media campaigns, event-driven marketing assets, and teaser tools that help retailers build hype before new collections even arrive. Listeners will hear about upcoming product drops, including dozens of new styles, and how INOX aligns with meaningful causes like Movember to connect authentically with today's consumer.
If you're a retailer looking to energize your men's jewelry category—or a brand seeking inspiration for full-circle support—this conversation delivers real-world insight, humor, and actionable takeaways. Tune in, get inspired, and discover why INOX continues to stand out in the jewelry industry. Don't miss this episode!
Sponsored By:
INOX Men's Jewelry
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https://www.inox-us.com/
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https://www.instagram.com/inoxjewelry/?hl=en
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https://www.facebook.com/inoxmensjewelry/
In this episode, we shine a spotlight on David Baird, Head of Growth at Master Casting & CAD, a company that has become a trusted partner for jewelers across the country seeking to elevate their custom design capabilities. Based in Chicago's bustling jewelry district, Master Casting & CAD has built its reputation on providing A-to-Z production, including CAD design, casting, polishing, and finishing — all with a level of care and collaboration that sets them apart.
David shares how the company, founded more than 20 years ago by Oscar Valencia and now incorporating the next generation with Oscar's son joining leadership, remains rooted in family values, craftsmanship, and personal relationships. Their goal has always been to strike the perfect balance: large enough to handle volume, but personal enough to deeply support every jeweler they work with.
Throughout the conversation, David highlights how the jewelry industry is shifting toward custom work, with customers wanting meaningful, personalized pieces that tell a story. He explains how Master Casting & CAD uses advanced technology like 3D rendering and AI-assisted design tools to help jewelers speed up production, improve the customer experience, and close sales more confidently. This includes allowing clients to provide images, generate lifelike previews, and make easy adjustments before a piece is ever cast — reducing risk and increasing satisfaction.
David also touches on the challenges of rising costs, finding skilled bench jewelers, and staying ahead of evolving technology. Yet, through trade show involvement, outreach, and strong community engagement through groups like RJO, IJO, Jewelers Helping Jewelers, and CBG, Master Casting & CAD continues to thrive.
This episode is full of insight, inspiration, and practical takeaways — be sure to listen and discover how your store can benefit from partnering with Master Casting & CAD!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
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Here's Part 2 of the Best Moments of 2025 from the Pearls of Wisdom jewelry podcast—continuing the powerful stories and insights shaping the jewelry industry.
This collection begins with Episode 88 at the Atlanta Jewelry Show, where Joanna Gruver shares the importance of networking, growth, and genuine industry connection. Episode 89 highlights Worthmore Jewelers' 32-year journey built on family, creativity, and constant evolution. In Episode 90, Bill Warren opens up about his path from jeweler to business coach, offering wisdom shaped by experience and reinvention.
Episode 91 features Doris Butler's honest perspective on balancing truth and customer expectations in modern jewelry retail. Episode 92 celebrates Evan Deutsch's 30-year commitment to community and connection at the Atlanta Jewelry Show, while Episode 93 follows Dalton Powell's inspiring rise from employee to owner—bolstered by mentorship and vision.
Retail trends and the rise of lab-grown diamonds take center stage in Episode 94 with Brian and Susan Barnes. Episode 95 shines a light on Melissa Mor's creative journey building the Mrs. Push brand and honoring motherhood through jewelry. Episode 96 brings Chuck Frey's insight on transitions, liquidations, and the changing future of independent jewelers.
Family, fashion, and timeless sparkle define Episode 97 with Holland Jewelers, followed by Todd Malcolm's story of legacy and love in Episode 98. Episode 99 captures the resilience of Robinson Family Jewelers, while Episode 100 celebrates John Carter's leadership and the evolution of Jack Lewis Jewelers.
The series closes with Episode 101's look at Guy Pineda's leadership transition at Southern Jewelry News and Episode 102, where Daniela Sokolowski shares her heart-led vision and artistic journey at DiCuore.
Together, these episodes showcase the brilliance, grit, and heart powering the jewelry industry's future.
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Here is the Part 1 of the Best Moments of 2025 from the Pearls of Wisdom jewelry podcast, a curated collection of standout conversations that highlight the passion, craftsmanship, and community spirit shaping our industry.
This special episode revisits key insights from Episodes 75 through 87, beginning with Episode 75, where Slav Galkin shares why authenticity and a growth mindset remain essential in a constantly evolving field. In Episode 76, the team at Pierce Custom Jewelers gives listeners an inside look at building trust through craft and genuine connection. Episode 77 then takes us "From Hot Rods to Heirlooms," an inspiring journey of a master jeweler whose path is as unique as his creations.
Episode 78 features Irina Aran from Facets Fine Jewelry, whose resilience and artistry define her brand. Episode 79 turns to digital growth, as Parker Jewelers reveals how SEO is helping them drive more traffic and reach more customers online. Episodes 80 and 81 highlight the stories of Mike, Elise, and Babs—each demonstrating the value of legacy, balance, and authenticity in both business and life.
In Episode 82, Cliff shares how grit, grace, and kindness built his family's jewelry legacy. Episode 83 follows with a heartfelt look at the journey from apprentice to artisan—an inspiring reminder of the power of patience, passion, and innovation. Episode 84 features Mike Kanoff discussing legacy, expansion, and the importance of work-life balance, while Episode 85 brings Aleah Arundale's refreshing honesty about building community and protecting jewelers.
This Part 1 collection closes with the warmth and insight of Elesa Dillon in Episode 86 and Beth from Conti Jewelers in Episode 87—whose leadership and dedication continue to raise the standard in the jewelry world.
Together, these stories reflect the brilliance behind every jeweler, every journey, and every piece.
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In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, Guy chats with the remarkable Daniela Sokolowski, founder and creative force behind DiCuore Diamonds—a bespoke jewelry studio built from passion, precision, and purpose.
Daniela's journey is anything but ordinary. Born in Romania and later moving to New York City with no background in diamonds or jewelry, she began her career managing a diamond wholesale office in the heart of the Diamond District. From working with major names like De Beers and other leading wholesale companies, she gained invaluable industry knowledge—but longed for a space to fully express her creativity and commitment to people. That vision ultimately blossomed into DiCuore Diamonds, founded in January 2024.
Today, Daniela specializes in personalized, handcrafted pieces that celebrate individual stories—bridal jewelry, anniversary bands, repurposed heirlooms, and one-of-a-kind designs infused with emotional meaning. Her process is deeply collaborative, focusing on education, transparency, and understanding each client's personality, lifestyle, and story. For Daniela, jewelry isn't just decorative—it's intimate, symbolic, and crafted "from the heart," honoring the Italian phrase that inspired the name DiCuore.
Beyond her artistic talent, Daniela shares her powerful triumph over cancer and how this life-altering experience reshaped her purpose, strengthened her empathy, and ignited her desire to inspire women to dream boldly and embrace new beginnings. Her recent successes include her appearance on News 12 during Breast Cancer Awareness Month, highlighting her mission and resilience.
This episode is filled with authenticity, passion, and uplifting insight into the world of custom jewelry and the strength behind the artist.
Tune in to hear Daniela's incredible story, her heart-driven craft, and why DiCuore Diamonds is truly one of a kind. Don't miss this inspiring conversation—listen now!
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In this special episode, Guy and Elesa are ready to talk about a huge, surprising announcement: Southern Jewelry News (SJN) has new ownership!
Guy reveals that Chris Smith and Bill Newnam, the former owners, have sold Southern Jewelry News... to him! This transition marks the first major change since SJN began printing monthly in 1988. After over 35 years and 25 years of running the publication, Bill and Chris were ready to retire. Elesa, who has worked with the former owners for three decades, enthusiastically endorses Guy, calling him the "perfect person to take over the rain". Guy will be working alongside Elesa and Martha Oswald to continue the legacy of the longest-running and most respected jewelry publication.
Guy reflects on the incredible achievement built by Bill, Chris, Elesa, and Martha. He has always seen SJN as a "gold mine", and he is honored to take on this big undertaking with his JSM team, despite having no prior publishing experience.
The team addresses a major change: due to the challenging high costs of paper and postage, Southern Jewelry News and Mid-America Jewelry News (MAJN) will no longer be printed monthly. They plan to publish only a few print issues each year, possibly one every quarter, mainly for trade shows. However, Guy is committed to maintaining the "heart and soul" and respected content of SJN while implementing exciting new features and improvements online by the beginning of January.
Join Elesa and Guy as they celebrate the 100th episode of the podcast and look forward to improving the website, the podcast format, and bringing more value to the industry.
The future is bright, and change is good! Don't miss this must-listen episode to hear all about the transition and the exciting future of SJN!
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In this insightful and uplifting episode of Pearls of Wisdom, we chat with John Carter, the driving force behind Jack Lewis Jewelers. John opens up about the remarkable journey from humble beginnings to unveiling one of the most stunning jewelry stores in the nation. His story is a masterclass in leadership, perseverance, and passion for both people and craft.
For 31 years in the same location, John and his team took a bold step—creating a brand-new, state-of-the-art showroom that redefines what "local luxury" means. Designed through collaboration with a talented architect and creative partners, the new Jack Lewis Jewelers space embodies elegance, innovation, and community spirit. But this transformation wasn't just about bricks and glass—it was about growth. From expanding their team and tripling their display space to creating a regional destination for fine jewelry lovers, every detail was fueled by vision and heart.
John also shares how his involvement with organizations like the American Gem Society (AGS) and the Gemological Institute of America (GIA) shaped his leadership and values. Through his experiences, he reminds us that true success comes from surrounding yourself with good people, uplifting others, and staying grounded in faith, family, and service.
Even with the challenges of construction, long timelines, and evolving retail trends, John's story proves that patience, teamwork, and authenticity can turn a dream into a legacy. His new store stands as a symbol of what happens when excellence meets purpose.
If you've ever dreamed of taking your business to the next level—or simply want a dose of genuine inspiration—don't miss this episode! Tune in now to discover how John Carter built brilliance at Jack Lewis Jewelers.
Brought to you by:
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In this inspiring and captivating episode of Pearls of Wisdom, we chat with Jerry and Amanda Robinson of Robinson Family Jewelers in Cortland, New York. What began as a dream during the COVID-19 pandemic has become a shining success story of passion, grit, and family values.
Jerry, a veteran of over 36 years in the jewelry industry, and his daughter Amanda, a gemologist, built their business from the ground up—literally painting, remodeling, and marketing everything themselves. Together, this "Dream Team" turned Robinson Family Jewelers into a beloved local treasure, named Finger Lakes' Favorite Jeweler five years in a row.
From overcoming the economic uncertainty of opening during a pandemic to weathering four years of construction outside their storefront, the Robinsons' journey embodies resilience and heart. Their dedication to the community shines through—from offering free watch batteries to first responders to building lifelong relationships with customers. Their philosophy? It's not just about selling jewelry; it's about celebrating life's moments, giving back, and treating every customer like family.
Now, as they prepare to open their new, larger, and fully owned location, Jerry and Amanda reflect on the lessons they have learned, their growth as entrepreneurs, and the importance of maintaining authenticity and kindness at the center of their business.
If you've ever dreamed of building something meaningful from the ground up, this episode will leave you inspired. Tune in to hear how love, legacy, and a little sparkle can turn challenges into triumphs.
Brought to you by:
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In this episode of the Pearls of Wisdom Jewelry Podcast, we sit down with the remarkable Todd Malcolm of Malcolm Jewelers in Moline, Illinois. A third-generation jeweler with more than 39 years of experience, Todd carries forward an 80+ year family legacy that began with his grandfather in 1941. From their roots in Philadelphia to building one of the Quad Cities' most trusted jewelry names, Malcolm Jewelers has stood as a symbol of craftsmanship, family, and community.
Todd shares how he boldly transformed the business in 2003 from a traditional 3,000-square-foot full-scale jewelry store into a specialized, by-appointment-only jeweler. This shift not only allowed him to reduce overhead but also gave him the freedom to connect personally with clients and focus on what he does best: custom jewelry design, restoration, and one-of-a-kind creations. His celebrated Stories from the Heart Collection—inspired by love, family, faith, and personal milestones—represents both his artistry and his dedication to creating meaningful jewelry that tells stories across generations.
We explore the challenges of navigating changing economies, evolving consumer habits, and the shift from retail to wholesale. Todd shares one of his most meaningful successes—creating his first piece, "In Mother's Arms", after losing his brother to cancer. The pendant raised $8,000 for Gilda's Club and touched countless lives, including a woman who wore hers until her granddaughter's remission. This heartfelt beginning helped launch his Stories from the Heart Collection. He also offers invaluable advice for young jewelers: embrace education through Gemological Institute of America (GIA), gain hands-on experience in independent jewelry stores, and get involved in your local community.
This conversation is filled with wisdom, legacy, and inspiration. Todd's journey proves that jewelry is more than metal and stones—it's about meaning, connection, and memories. Tune in now and discover why Malcolm Jewelers and Todd's story are truly gems worth celebrating!
Don't miss this episode—listen, learn, and be inspired!
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In this lively episode of the Pearls of Wisdom Jewelry Podcast, At the Atlanta Jewelry Show, Elesa and Guy catch up with Ginny and Lauren of Holland's Jewelers in Apex, North Carolina. A respected, second-generation family business with more than 65 years of service. Holland's Jewelers is a shining example of true hospitality, community connection, and jewelry expertise.
Ginny and Lauren share how their family's trusted reputation—built on generations of relationships and craftsmanship—continues to thrive as they welcome a new era of technology, design, and fashion-forward jewelry. From timeless engagement rings to modern lab-grown diamonds, Holland's Jewelers blends tradition and innovation while staying true to their roots. Lauren brings a fresh, digital perspective to the business with social media and website updates, while Ginny and Stacey continue to uphold the personal service and quality that keep families coming back generation after generation.
The family also opens up about the challenges facing today's jewelers, including the unstable price of gold and market uncertainty. Yet, through adaptability, creativity, and dedication to customer trust—rooted in honesty and lasting relationships—the Sears family continues to sparkle. They also share the importance of events like the Atlanta Jewelry Show for networking, learning, and discovering new trends that keep their showcases fresh and exciting.
It's an inspiring conversation filled with laughter, heartfelt stories, and timeless insights about running a family business in a changing industry. Tune in now to hear how Holland's Jewelers keeps tradition alive while embracing the future—and be inspired to find your own sparkle in the jewelry world!
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In this episode of the Pearls of Wisdom Podcast, brought to you by Southern Jewelry News and Jewelry Store Marketers, host Guy welcomes Chuck Keohler of Anthony’s Jewelers and special guest Chuck Frey of Charles Frey and Company. With more than 40 years of experience, Chuck Frey specializes in helping jewelers navigate major business transitions—from liquidations and stock reduction events to retirement, relocation, or passing the store to a successor.
While many think of liquidations as the end of the road, Frey explains that transitions don’t always mean closure. For some stores, it’s about continuing under new ownership—whether that’s a family member, long-time employee, or an outside buyer. His company helps jewelers determine realistic purchase prices, design effective transition sales, and generate the cash flow needed to support the process.
Frey also highlights the importance of goodwill and reputation, noting that buyers are often attracted not just to inventory but also to the community ties a store has built. He shares strategies such as advertising “retiring, seeking buyer” events, which create urgency while opening doors for potential new owners.
Packed with practical insights, this conversation explores succession planning, financial realities, and creative solutions for jewelers preparing for change. Whether you’re considering retirement or seeking to sell, this episode provides valuable tools for ensuring a smooth transition and preserving your store’s legacy.
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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, host Guy welcomes Melissa Mor, founder of Mrs. Push. Melissa shares the story behind her business, which focuses on “push presents”—special gifts given to moms after childbirth or to celebrate motherhood. While the tradition has existed for years, it has only recently become a widely recognized and celebrated category.
Melissa explains how Mrs. Push curates primarily jewelry pieces from female- and mom-owned brands. Popular selections include stackable birthstone bands, charms that can be added with each child, and mother-daughter bracelets that create lasting connections. These pieces go beyond jewelry—they become symbols of love, family, and milestones worth remembering.
She also highlights the importance of storytelling in retail. Customers often share personal journeys when choosing a piece, whether it’s a dad shopping for his partner’s first child or a mom honoring children already grown. These stories give jewelry deeper meaning and transform gifts into lifelong keepsakes.
Melissa’s passion shows through as she talks about growing the business, serving a niche audience, and creating jewelry that resonates with moms of all ages. This episode offers insight into how focusing on a unique market can lead to both business success and emotional impact, reminding us that meaningful jewelry is always tied to meaningful moments.
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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show Fall 2025, host Chuck Keohler talks with Brian and Susan Barnes of Barnes Jewelers in Lexington, South Carolina. For more than 25 years, Barnes Jewelers has served as a trusted name in their community, and now the family business is embracing a new era of retail.
Brian, who began as a bench jeweler before moving into retail, shares how science and craftsmanship meet at the bench—and why lab-grown diamonds are reshaping today’s market. With natural diamond sales shifting and gold prices climbing, he explains how independent jewelers must adapt to changing consumer expectations while still delivering trust, beauty, and value.
Susan, a full-time teacher who helps at the store on weekends, offers her perspective on balancing two careers and how her passion for education translates into customer conversations, especially when guiding clients through the differences between lab-grown and natural diamonds.
Together, they discuss store renovations, new engraving and monogramming services, and the importance of creating a relaxed, approachable atmosphere that resonates with younger shoppers.
Listeners will also gain perspective on broader industry trends—from evolving buying habits to the influence of economic cycles on jewelry sales—and why customer experience remains at the heart of long-term success.
This episode is a mix of practical insights and personal stories, offering a candid look at how independent jewelers are redefining the future of jewelry retail.
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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with Dalton Powell of Oz’s Jewelers in Hickory, North Carolina. Dalton’s story is both inspiring and rare: hired on his 17th birthday as a seasonal employee, he worked his way up through the business—and by age 22, alongside business partner Melissa Haynes, purchased the store that first gave him his start.
Dalton shares how succession and mentorship shaped his journey, crediting longtime owners Oz and Brenda for instilling the values, training, and trust that prepared him to step into leadership. He reflects on the importance of community, teamwork, and dedication, praising his staff as the foundation of Oz’s continued success.
Listeners will also hear Dalton’s insights on the role of education in business ownership—he holds degrees from UNC Chapel Hill and Wake Forest in advertising, public relations, business management, and finance—and how those skills translate into jewelry retail.
From his advice for young professionals aspiring to ownership, to his candid motto of “You can always change the plan, but never the goal,” Dalton offers wisdom beyond his years. He also explains why the Atlanta Jewelry Show remains his favorite place for networking, discovering new vendors, and fueling his passion for the industry.
This episode is a testament to mentorship, ambition, and the future of jewelry retail—told through the eyes of one of its youngest leaders.
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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with longtime jeweler and industry supporter Evan Deutsch of Evan James Ltd. Diamond Jewelers & Goldsmiths. Having attended the show for more than 30 years, Evan offers a rare perspective on what makes this event a cornerstone of the jewelry community.
Evan explains why the Atlanta Jewelry Show continues to thrive as one of the last nonprofit jewelry shows in the nation. He highlights its unique advantages—from affordable hotels and authentic Southern hospitality to the meaningful networking opportunities that larger, corporate-run shows simply can’t match. For Evan, the value lies not just in the deals made, but in the trust and personal connections built over decades.
Listeners will hear Evan’s candid “mic-drop moments” on how the show remains successful despite rising costs and industry consolidation. He even shares why he often invests more here than in Las Vegas or New York, crediting the supportive environment created by both vendors and show staff.
Beyond the business side, Evan also captures the vibrant culture that surrounds the show: $10 hot lunches, black-tie galas, and the chance to catch a Braves game just across the street. It’s a blend of professionalism, hospitality, and fun that keeps him—and many others—coming back year after year.
This conversation is a celebration of community, connection, and the enduring spirit of the jewelry industry.
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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, Guy sits down with Doris Butler of Butler Diamonds & Fine Jewelry for a conversation full of humor, honesty, and practical insight. Drawing from years of experience in the jewelry business, Doris shares valuable lessons about customer service, communication, and the day-to-day realities of running a store.
One of the most memorable parts of the discussion is Doris’s surprising perspective on when it might actually be okay to tell a “little white lie” to a customer. She explains that sometimes managing expectations with care requires softening the truth in order to maintain trust, protect the customer relationship, and ensure a positive experience.
Doris also sheds light on the unique challenges of selling pre-owned and estate jewelry, where expertise and sensitivity are equally important. She talks about navigating fluctuating gold prices, protecting profitability, and why attention to even the smallest details—like making sure earring backs match—can leave a lasting impression on clients.
More than just tips and tactics, Doris’s advice highlights the heart of the jewelry business: building relationships, fostering trust, and creating meaningful experiences. Her straightforward approach and genuine stories provide encouragement for jewelers at every stage of their careers. Whether you’re looking for fresh ideas on customer care or inspiration to adapt to today’s retail challenges, this episode delivers practical pearls of wisdom you won’t want to miss.
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In this episode of the Pearls of Wisdom Podcast, we’re live from the Atlanta Jewelry Show with a very special guest—Bill Warren, owner of The Gold Mine Fine Jewelry & Gifts in Hudson, North Carolina. Bill has built a thriving business that combines traditional jewelry with modern custom design and repair, offering clients a unique experience that keeps them coming back.
Beyond running his store, Bill is also an accomplished author, speaker, and mentor in the jewelry industry. His two bestselling books, both of which reached #1 on Amazon, share powerful insights on marketing, profitability, and strategies for success. He also founded the Ultimate Jewelers Mastermind, now with nearly 100 members, fostering collaboration and growth among jewelers nationwide.
In this conversation, Bill reflects on his journey from jeweler to coach, sharing lessons learned through decades of experience. He talks about the importance of connecting with peers, attending industry events like the Atlanta Jewelry Show, and how one meaningful encounter with a fellow jeweler transformed the way he runs his business.
Bill’s story is full of practical wisdom and inspiration for jewelers at every stage. From embracing innovation in custom design to coaching others toward success, his journey is a reminder that growth comes through learning, collaboration, and giving back to the industry you love.
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In this episode of the Pearls of Wisdom Podcast, hosts Guy and Elisa sit down with Harris and Geri from Worthmore Jewelers, a beloved Atlanta-based jewelry store celebrating over 32 years in business. From their first location to expanding into Decatur, Worthmore has grown not only as a jewelry store but as a family—now with their daughter joining the next generation of leadership.
Harris and Geri share how running a business together as partners and parents has shaped their journey. They open up about building a strong team culture where every coworker takes full ownership of their customer relationships, from start to finish. With a pooled commission structure and an emphasis on collaboration, Worthmore has cultivated a supportive, non-competitive environment that truly puts the customer first.
Listeners will hear insights on why the Atlanta Jewelry Show remains so meaningful to them, from its welcoming, curated atmosphere to its role in connecting jewelers and vendors in an approachable, family-like setting. Harris and Geri also reflect on the importance of empowering staff, fostering vendor relationships, and the simple yet powerful business strategy of kindness—reminding us that while jewelry is the product, hospitality is the true service.
From pre-selling pieces straight off the show floor to maintaining long-term client relationships built on trust and care, Worthmore Jewelers embodies resilience, positivity, and authenticity. This conversation is a heartfelt reminder that success in the jewelry industry—and in life—comes from community, teamwork, and treating others the way you’d like to be treated.
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In this episode of the Pearls of Wisdom Podcast, hosts Guy and Elisa take you behind the scenes at the lively Atlanta Jewelry Show, joined by special guest Joanna Gruver of Jo & Co. Jewelers. Joanna brings her trademark energy and insight as she shares what makes this show stand out—not just the easy travel and location, but the warm, welcoming atmosphere that feels like a homecoming for industry professionals.
From evenings filled with networking to reconnecting with long-time vendors and meeting new partners, Joanna explains why the Atlanta Jewelry Show continues to be a cornerstone for jewelers looking to grow and stay connected. She also highlights her important role with RJO’s Merchandise Review Committee, offering a unique perspective on how industry leaders collaborate to ensure buyers and vendors alike find value at every event.
The conversation dives into the resilience of the jewelry industry, touching on how businesses are adapting to challenges such as tariffs and shifting consumer expectations. Joanna emphasizes adaptability, creativity, and the strength that comes from community support, reminding us that growth is possible even in uncertain times.
Listeners will also get a glimpse into Jo & Co. Jewelers at Smith Mountain Lake, Virginia, where summer visitors and loyal locals alike bring vibrancy to their business. With a strong local presence and an expanding online reach, Jo & Co. proves that building meaningful connections—both in person and digitally—is key to long-term success.
Whether you’re a jeweler, a buyer, or simply passionate about the industry, this episode offers practical insights and a heartfelt look at the power of connection.
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In this episode of Pearls of Wisdom Jewelry Podcast, we sit down with Beth from Conti Jewelers, whose high standards, heartfelt leadership, and marketing savvy are helping shape the future of local jewelry retail. Beth opens up about the behind-the-scenes effort it takes to create standout in-store events, build a cohesive brand, and run a luxury experience that still feels homegrown. She shares how her team often rallies around family to deliver magic, even when understaffed, and why setting clear expectations helps them thrive.
We also dive into the must-haves for jewelers today, from a thoughtfully designed e-commerce site to building real topical authority through blogging. Beth shares her belief in putting intention behind everything from social media strategy to customer relationships and explains why younger generations demand more than just pretty photos.
She also emphasizes the value of giving your team room to take ownership, especially younger staff who live and breathe social media. With clear guidance and trust, they’re not just posting; they’re building your brand’s future. Beth explains how that mindset shift has paid off for Conti Jewelers, creating loyal fans and meaningful interactions online and off.
She points out how crucial it is to invest time, not just money, into marketing. From clean design to consistent messaging, every detail matters. Beth reminds us that shortcuts can be tempting, but intention and follow-through are what truly build long-term brand value.
Beth also drops a gem for business owners: soak in every free resource available. From monthly Meta advisor calls to webinars hosted by vendors, there’s no shortage of guidance; you just have to show up and use it. Her advice? Come prepared, stay curious, and don’t stop learning.
Tune in to hear how she’s turned Conti Jewelers into more than a store; it’s a brand her customers believe in and a workplace her team is proud to grow with.
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In this episode of Pearls of Wisdom, host Guy sits down with Elesa Dillon, president of the Southern Jewelry Travelers Association (SJTA), for an exciting preview of the upcoming August Atlanta Jewelry Show (AJS).
Elesa shares her inspiring journey from board member to becoming the second female president in SJTA’s 75-year history. With her energy and heart for the industry, she offers a behind-the-scenes look at how this nonprofit show is built around real connections, Southern hospitality, and a mission to support both vendors and retailers.
This August’s show is a big one; it marks the 75th anniversary of AJS. Elesa gives listeners a sneak peek at what’s planned, including a Yacht Rock-themed party, surprise pop-up events, and the expanded Kids Camp, which now includes a teen program supported by GIA and Jewelers for Children. You’ll also hear about new education sessions designed to help stores grow, and an exciting matchmaking program aimed at connecting buyers and vendors more strategically than ever before.
Throughout the episode, Guy and Elesa reflect on what makes the Atlanta Jewelry Show truly unique: its welcoming atmosphere, loyal community, and the friendships that turn a trade event into something much more personal. There’s laughter, karaoke stories, and a reminder that even after long days on the show floor, the connections are what people come back for.
Tune in to hear why so many in the jewelry world call AJS their favorite show of the year and why this August’s event is one you won’t want to miss.
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
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In this episode of the Pearls of Wisdom Jewelry Podcast, we sit down with Aleah Arundale, diamond wholesaler, educator, and the dynamic founder of Jewelers Helping Jewelers (JHJ). Known for her bold personality, electric blue hair, and unwavering commitment to helping others, Aleah opens up about the evolution of JHJ and how the group's spin-off, the JHJ Crime Network, has become a vital tool in protecting independent jewelers across the country.
Aleah shares how her journey started with a deep love for the industry and a desire to connect more authentically with other jewelers. What began as a few Facebook posts quickly grew into a thriving online community where jewelers share everything, from pricing advice and inventory questions to real-time alerts about suspicious buyers and criminal activity. She talks candidly about the heartbreaking stories that motivated her to take action, and the messages she’s received from store owners who were able to stop scams or avoid theft thanks to her group’s tips.
But Aleah’s passion doesn’t stop at jewelry. She talks about running a donation center out of her home for families in need, transforming her yard into a whimsical fairy garden for local kids, and organizing global jewelry vacations, from Tahiti to Italy, and soon, Mexico. These adventures bring together industry professionals not just to network, but to truly bond, share knowledge, and spark new ideas in beautiful destinations.
We also explore how jewelers can diversify their businesses through high-value asset lending, what Aleah calls “executive loans.” She believes that pawnbroking, when done right, offers a dignified and profitable way to serve customers in need, while also adding a stable revenue stream to any retail operation.
Aleah encourages every jeweler to lean into what makes them different, whether that’s through style, a unique hobby, or simply being real with customers. In a world full of sameness, standing out isn’t a liability; it’s your greatest strength.
This episode is packed with actionable tips, heartfelt stories, and powerful reminders about the profound impact one person can have on an entire industry. Tune in to hear Aleah Arundale’s story and walk away with new inspiration for building a jewelry business that’s bold, authentic, and community-driven.
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In this episode of the Pearls of Wisdom Jewelry Podcast, we’re joined by Mike Kanoff, owner of Michael’s Jewelers in Yardley, Pennsylvania, for a warm and insightful conversation about the journey of running a family jewelry business, expanding after nearly three decades, and finding personal balance in a demanding industry.
Mike opens up about launching Michael’s Jewelers back in 1997 with his parents, right in the hometown where he grew up. Now, after 28 years in the same location, the store is preparing for an exciting move just two miles up the road, a decision Mike made not out of urgency, but from a desire to continue growing before reaching a plateau. His proactive approach is a masterclass in knowing when to take the next step, even when everything seems to be going well.
But beyond store expansions and strategy, Mike shares what really keeps him grounded: his passion for people, love for the industry, and commitment to a work-life balance. From his candid take on staying organized (“organized chaos”) to his stories of being a weekend warrior as a competitive hockey player, Mike shows that running a successful business doesn’t mean sacrificing your personal identity. It means building systems, trusting your team, and always making room for what brings you joy.
This episode is packed with wisdom for jewelers and entrepreneurs alike, especially those navigating the challenges of longevity, growth, and burnout. Mike’s perspective on leading with heart, listening to your instincts, and taking time for yourself is as refreshing as it is relatable.
Whether you’re in year one or year twenty-eight of your business, Mike Kanoff’s story will leave you feeling inspired, encouraged, and ready to take your next big leap, with balance and purpose.
Tune in to hear how one jeweler blends legacy with forward-thinking leadership and why creating space for joy may be the most strategic move of all.
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How does someone go from sketching ideas in a notebook to becoming a custom jeweler known for transforming her clients’ wildest ideas into wearable works of art?
In this episode of the Pearls of Wisdom Jewelry Podcast, we welcome Carter Eve, founder of Carter Eve Jewelry, as she shares the deeply personal story behind her journey into the world of fine jewelry. It all began in 2008 while living in New York. As a student, Carter found herself returning again and again to a small jewelry store—not to shop, but to observe. Fascinated by the goldsmiths carving wax rings in the back room, she asked endless questions until one of the jewelers finally told her, “You really should consider doing this yourself.” That nudge led her to turn a passing fascination into a full-time passion—and eventually, a business.
Since launching her brand in 2013, Carter has blended old-school craftsmanship with cutting-edge techniques. She apprenticed under an 85-year-old master jeweler who taught her everything from intake to customer care the traditional way—skills she still uses today, even as she experiments with 3D modeling and tech-forward design. Her process is fueled by the creative visions of her clients, whom she calls her greatest teachers. Every project pushes her skills further, making room for innovation while staying grounded in timeless artistry.
In this candid conversation, Carter opens up about the mistakes that shaped her—like the ring she poured her heart into, only to melt it down when it didn’t turn out right. She also talks about the importance of trust in the jeweler-client relationship, the evolving tastes of younger generations, and how she uses sketchbooks to mine ideas and spark new creations.
Beyond the bench, Carter Eve serves on the board of the Women’s Jewelry Association (Los Angeles chapter), hosts pop-ups, and is exploring retail partnerships to expand her presence. She also shares some fun, off-the-cuff moments—like imagining what she’d hide inside a ring with a secret compartment, and how she strategically “left behind” detailed ring sketches for her partner to find when it came time for her own engagement.
Whether you're a new designer, a jewelry lover, or someone dreaming of turning creativity into a career, this episode is packed with hard-earned wisdom, warmth, and practical advice from someone who’s carved her path, quite literally, from wax to gold.
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What does turning a passion for jewelry into a thriving family business take? In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, we dive deep into the story of Cliff, a jeweler who didn’t just build a store but created a legacy alongside his wife, son, and daughter.
From humble beginnings as a salaried employee, Cliff shares the real struggles and sacrifices behind owning and running an independent jewelry store in a changing market. You’ll hear honest reflections on navigating tough customer moments, balancing family dynamics, and embracing a “kill them with kindness” approach even when business gets rough.
But it’s not just about the challenges. Cliff reveals how grit, dedication, and the power of family have turned obstacles into opportunities, and how working together brings both business success and personal fulfillment. If you’re curious about what it really means to build something meaningful that lasts beyond just profits, this episode is a must-listen.
Whether you’re a jeweler, small business owner, or someone who loves stories about perseverance and heart, Cliff’s journey will inspire you to keep grinding, believing, and growing — all while staying true to yourself.
Along the way, Cliff also shares candid moments about the sacrifices made, the lessons learned from tough decisions, and the joy that comes from seeing a family bond strengthen through shared passion and hard work. This episode isn’t just for those in the jewelry business — it’s for anyone looking to build a legacy filled with love, resilience, and authenticity.
Listen in and uncover the secrets behind a family’s journey from humble beginnings to jewelry industry success — and why their story might just inspire your own.
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In this episode of the Pearls of Wisdom Jewelry Podcast, we meet Babs, the powerhouse behind a beloved jewelry store that’s been thriving for over 20 years in her historic downtown district. With a style all her own and a heart full of generosity, Babs has built a brand that’s as much about people as it is about beautiful pieces.
What began as a shift from biochemical engineering to creative entrepreneurship turned into a business rooted in passion, grit, and connection. From encouraging her staff to “just be themselves” to throwing unforgettable events like golden ticket giveaways and goody bag bonanzas, Babs has created a retail experience customers keep coming back for.
In this episode, she shares how she’s evolved with the times—launching a new website just in time for the pandemic, doubling down on local and online marketing (yes, even in bathroom stalls), and leaning into trade shows and collaborations. We also hear about her love for Montana Yogo sapphires, the surprising results of her anniversary event, and why she doesn’t see herself retiring anytime soon.
Whether you’re a small business owner, jewelry retailer, or just someone who loves a story full of heart and hustle, this episode is packed with insight and inspiration. Babs reminds us all that you can build a successful business without compromising who you are—and have a lot of fun along the way.
Listen to the full episode on the Pearls of Wisdom Jewelry Podcast and experience why Babs truly is the queen of “pearls of wisdom.”
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In Episode 80 of the Pearls of Wisdom Jewelry Podcast, we meet Mike and Elise Rose, owners of Grace Marie Jewelry & Design in Lynchburg, Virginia. What started as an inherited jewelry store in a small New York town has become a thriving family business built on grit, learning and dedication to their craft.
In this episode, Mike and Elise share their story of how they took over Elise’s dad’s store with no formal training in the jewelry business and learned through real-world experience and mentorship. After several years in upstate New York, they moved to Lynchburg in 2020 and opened Grace Marie Jewelry & Design in the middle of a pandemic. Despite the challenges, they’ve grown their brand, community presence and capabilities and just moved into a historic Main Street location that was once home to Lynchburg’s oldest jeweler.
You’ll get a behind the scenes look at how this family run business works – from their kids helping in the store (including an 11 year old who’s already got fans among the customers) to how they scale a business, who to hire and when and the balance between growth and sustainability.
They talk about their adoption of new tools like laser engravers and CAD design software, community collaborations like bridal boxes and their approach to customer experience. Their passion for personalization and custom work shines throughout the conversation as does their commitment to supporting other downtown businesses.
They also share valuable lessons for small business owners – finding a mentor, buying groups like RJO and continuous learning in an ever changing industry.
Whether you’re in the jewelry business, run your own family business or just love entrepreneurial stories, this episode has got it all. Grace Marie Jewelry & Design is not just a store, it’s what happens when tradition, innovation and community come together.
Listen to the full episode on the Pearls of Wisdom Jewelry Podcast and if you’re in the Lynchburg area, go visit Grace Marie’s new location and experience it for yourself.
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Josh Durham from Parker Jewelers in Carlisle, PA, joins the podcast to share his story as a third-generation jeweler running a family business established by his grandparents over 50 years ago. Now, Josh and his wife face the challenge all jewelers face: driving consistent traffic and customers to their website and store.
Josh shares his journey of understanding and implementing SEO. After noticing a smaller competitor was matching Parker Jewelers online, Josh realized it was time to get into SEO. With a beautifully designed Shopify site with live inventory integration from Edge, Josh found out there was a big gap in his site’s optimization and opportunities were being left on the table.
Josh shares tips he learned about SEO. He was able to understand the importance of updating product titles and meta descriptions that improve visibility in Google search results.Rather than spending big on ads, Josh believes SEO is a more cost effective way to attract real customers who are actively searching for specific jewelry pieces or services like custom engagement rings.
You’ll learn the realities of SEO including the effort involved and the importance of creating repeatable processes. Josh says although SEO can feel overwhelming at first, breaking it down into smaller tasks makes it achievable for independent jewelers who want to grow their business online.
Guy gives practical tips on how to use Google Business Profiles, local SEO and how having a strong online presence through blogs, Google updates and reviews can get you more customers. Josh’s proactive approach and hands-on approach shows you don’t have to be a digital marketing expert to understand the basics, even if you’re going to delegate or outsource these tasks.
They also talk about common problems jewelers face, like how to attract and train good staff, and how important a marketing strategy is for long term growth. Josh’s experience and Guy’s expertise combine to give jewelers actionable tips to improve their digital marketing.
Listen in to see how Parker Jewelers is transforming their online presence with SEO and how your jewelry store can do the same. Guy provided Josh with practical advice to help improve his SEO strategy, and he’s ready to help your store too. Don’t miss out – reach out to Guy today to start seeing results for your website.
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This episode of Pearls of Wisdom showcases another amazing story from one of our colleagues in the jewelry industry. Our host, Guy, from Jewelry Store Marketers, sits down with a visionary in the world of luxury accessories, Irina Aran of Facets Fine Handcrafted Jewelry. She came to talk about her enduring and wonderful journey in this industry.
Irina’s story began from a small family-run business—just like what most successful businesses do. Now, she’s leading a luxury and antique jewelry company. Irina shared how her passion for craftsmanship and commitment to quality has been instrumental to her success.
Her story is a lesson in perseverance and resilience. She explained that even when things get tough, fear won’t let her dictate her future. The shocking story of a smash-and-grab robbery in her store tested her and her team’s mettle. She explains how being calm, putting safety at the top of mind, and turning adversity into an opportunity to beef up security. This also led them to strengthen community ties.
Irina also opens up an endearing story and a personal project—something close to her heart. She built a jewelry collection inspired by her late brother to support ADHD awareness. She highlights how she turned her grief of losing her young brother into purpose by designing a meaningful piece where a portion of the proceeds go to non-profit initiatives.
Entrepreneurs and creatives will also find inspiration from Irina’s experience with customer engagement, viral marketing, and running big giveaways. Listeners will also get insights on the importance of in-house craftsmanship instead of outsourcing and how social media is integral in the progress of a modern jewelry brand.
Tune into Irina Aran’s fascinating story. Learn the ropes and challenges of building a business that will last.
Brought to you by:
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In this episode of Pearls of Wisdom—brought to you by Southern Jewelry News and Jewelry Store Marketers—Guy Pineda is joined by co-host Elesa Dillon of Southern Jewelry News to welcome master jeweler and “accidental gemologist” Lance Pierce of Pierce Custom Jewelers. Lance’s story starts with his love of building custom hot rods which was put on hold due to sensitivity to paint chemicals. A last-minute decision to drive a friend to GIA’s orientation changed everything: not only did Lance escape the heat of the summer he also found his life’s work.
In this fun conversation, Lance shares how he went from being a top repair jeweler to a custom designer. He believes fixing broken pieces teaches you about durability, technique and craftsmanship – skills that later translate into creating heirloom jewelry. He talks about the emotional side of his work and shares stories including one about engraving an oxygen tank for a family who had lost a loved one and wanted to honor their passion for scuba diving. His focus on building trust and relationships with clients and suppliers comes through in every story.
But jewelry isn’t Lance’s only creative outlet. Listen in as he talks about his love of music and performs a little guitar for us. From forging metal to strumming strings Lance is an artist. Throughout the episode, Elesa and Lance also give a shout-out to Southern Jewelry News—over 34 years of industry insight—for keeping retailers and suppliers connected to the latest trends, best practices and success stories. Join us for this fun conversation about how passion, serendipity and skill come together to create pieces that are as memorable as the moments they commemorate.
Brought to you by:
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Welcome to another great episode of the Pearls of Wisdom Jewelry Podcast! Guy and Elisa Dillon of Southern Jewelry News sit down with Melissa Pierce of Pierce Custom Jewelers in Lake Mary, Florida. This episode gets into the artistry, trust and community that makes Pierce Custom Jewelers so special.
Melissa shares the story behind the family business she co-owns with her husband Lance, a master jeweler with over 34 years experience. Melissa talks about how her career went from corporate consulting to jewelry making and how she earned her graduate gemology degree. Together Melissa and Lance have built a business based on trust and offer a mix of fine jewelry and custom designs that reflect their clients lives and memories.
Melissa talks about the care that goes into each piece from understanding a client’s lifestyle to using CAD design and gemological microscopes. She also talks about their honesty policy where every item on their website is physically in their store – no bait and switch here.
Throughout the conversation Melissa talks about the challenges of modern jewelry retail such as educating clients on lab grown versus mined diamonds and managing changing client expectations. She shares stories of helping clients through big decisions like choosing engagement rings that balance sentimental value with practicality.
A big part of the conversation is about the Pierces’ community involvement. With clients spanning three generations Pierce Custom Jewelers is all about trust and relationships. Melissa shares a story about turning away a client who was uncomfortable with her ring being resized and then seeing that client come back as a loyal customer – proof of their integrity based business.
In addition to jewelry Melissa talks about the creative passions she and Lance share including their love of music. Listeners get a special treat at the end of the episode – a piano performance by Melissa herself.
Whether you’re a jeweler looking for inspiration, a client curious about custom jewelry or someone who loves stories of artistry and connection this episode has you covered.
Listen now! Check out more episodes of the Pearls of Wisdom Jewelry Podcast.
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Welcome to the Pearls of Wisdom Jewelry Podcast! In this episode, we welcome Slav, a leader in the jewelry industry and a key figure at Gems One, a top supplier of high-quality gemstones, diamonds, and fine jewelry serving over 1,000 independent jewelry stores across the U.S.
Slav shares valuable insights on the importance of effective marketing strategies and the necessity of integrating print media into your promotional efforts.
As we discuss the challenges jewelers face in today’s competitive market, Slav emphasizes the concept of “the power of seven,” explaining how consumers need multiple impressions before purchasing.
Slav highlights the significance of maintaining a consistent marketing message across various platforms to build brand recognition and customer trust.
He shares advice on how jewelers can streamline their marketing efforts and align their product offerings with their messaging in order to create a more efficient business model. He stresses the need for clarity and authenticity in marketing communications to build trust and loyalty.
We also discuss Gems One’s innovative initiatives, including their “Perfect Love” concept, which aims to enhance customer engagement and effectively close sales.
He added that this approach not only enhances their customers’ experience but also differentiates their brand in a saturated market.
To support that, Slav shares insights into upcoming trends in jewelry design and marketing, reinforcing how a well-thought-out strategy can impact a jeweler’s success.
It’s been an absolute pleasure having Slav on this episode. His expertise and advice are something you won’t want to miss. Tune in now and let his wisdom inspire your next steps!
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Episode 74 offers a wealth of knowledge from seasoned jewelers. Whether you’re a jeweler, a business owner, or simply a lover of fine jewelry, this episode provides a treasure trove of actionable insights and inspiring stories.
The episode begins by exploring the creative world of custom jewelry design. Jewelers discuss how they’ve embraced advanced technologies like CAD modeling and 3D printing to deliver bespoke designs that stand out in a competitive market. With half their workshops dedicated to custom projects, these artisans are constantly pushing boundaries in bridal and retail jewelry, meeting the demands of modern customers while preserving the artistry of traditional techniques.
Seasoned jewelers emphasize how sharing knowledge and resources can help newcomers avoid years of trial and error, making the jewelry industry a collaborative, supportive community.
Jewelers share how they engage with local fundraisers, support nonprofits, and immerse themselves in their communities. By giving back and forming meaningful connections, they strengthen customer loyalty and enhance their presence in the neighborhoods they serve.
From year-round advertising campaigns to innovative approaches like Facebook Live auctions, jewelers reveal how they stay top-of-mind with both loyal and new customers. The episode also highlights how lab-grown diamonds have transformed the market, offering customers more value for their money and reshaping the way jewelers approach sales.
Clienteling: Building Long-Term Customer Relationships Clienteling has become a game-changer for many jewelers. By recording customer preferences, holding themselves accountable, and delivering exceptional service, jewelers have seen significant improvements in their businesses. One jeweler recounts how this strategy turned around slow sales months, demonstrating the importance of investing in customer relationships.
Memorable Moments and Customer Stories Heartwarming and humorous customer stories add a personal touch to the episode. One story, involving a farmer who made a significant purchase on Christmas Eve, serves as a powerful reminder of the importance of treating every customer with respect.
Rebranding and Reinvention The episode emphasizes the importance of staying true to a brand’s core values while embracing innovation. From redesigning store interiors to creating new logos, these changes reflect the evolving tastes and expectations of their customers.
Another recurring theme is the role of teamwork, with guests sharing how their businesses thrive thanks to dedicated employees. By fostering a positive work environment, offering growth opportunities, and encouraging collaboration, these jewelers have built teams that are as committed to success as they are.
Jewelers discuss strategies for maintaining profitability, such as shifting to more affordable materials like silver and refining price points. The episode also explores the impact of technology, from the rise of AI to the ever-changing landscape of social media marketing.
Episode 74 is a must-listen for anyone interested in the jewelry industry. It provides a comprehensive look at the challenges and opportunities facing jewelers today. From mastering the art of customization to navigating economic shifts, this episode is both a celebration of the craft and a guide for future success.
Tune in to hear from the experts and discover how the jewelry world continues to innovate, adapt, and thrive.
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Episode 73 is packed with inspiration, practical advice, and heartfelt narratives that highlight the multifaceted nature of the industry. It begins with a lighthearted conversation about jewelry selection. While some focus on technical aspects like color, cut, and clarity, others embrace a simpler philosophy: if a piece of jewelry sparks joy, it’s the right choice.
Mastering Leadership in the Jewelry Business Leadership is a recurring theme throughout the episode, as industry professionals share their experiences in cultivating strong teams and driving business success. The discussion explores how leadership is not something absorbed through osmosis but a skill that can be learned, honed, and applied.
The podcast also highlights how stellar repair services can become a trust-building foundation for jewelers. By dedicating time and effort to seemingly small tasks, like customizing a watchband or repairing sentimental items, jewelers build deep connections with their customers.
Next, this episode shares inspiring tales of innovation and craftsmanship. One jeweler recounts their transition from traditional wax carving to adopting CAD technology, a shift that was both daunting and transformative. The challenges of learning a new system were outweighed by the creative possibilities it unlocked, enabling the jeweler to produce stunning designs with precision.
Community Involvement Community engagement takes center stage as jewelers discuss their efforts to give back. One standout initiative is a jewelry design contest for students, encouraging creativity and confidence among participants. With winners selected across elementary, middle, and high school categories, this annual event combines art, math, and storytelling, fostering valuable skills and inspiring the next generation.
The Power of Digital Marketing and Financing Options Modern marketing strategies and financing options play a significant role in today’s jewelry business. From targeted social media campaigns to 60-month 0% financing offers, these tools help businesses attract and retain customers.
Jewelers share success stories about how financing transformed hesitant window-shoppers into buyers, making luxury jewelry more accessible. The discussion also emphasizes the importance of thoughtful promotion—using financing as a supportive tool rather than a high-pressure sales tactic.
Celebrating Milestones A jeweler celebrating 70 years in business shares the emotional journey of preparing to pass the torch to a new generation. The story captures the essence of what it means to build something meaningful and ensure its continuity.
The podcast also explores the unique camaraderie among jewelers, where shared experiences and mutual support create a sense of belonging. The episode closes with a powerful message: success comes from being invested in people, sharing stories, and treating every interaction as an opportunity to build trust and create joy.
Why This Episode Matters This episode offers actionable insights and heartwarming anecdotes that resonate deeply whether you’re a seasoned professional or a newcomer.
Discover how the jewelry industry continues to innovate, adapt, and thrive while staying true to its roots. Don’t miss this opportunity to gain fresh perspectives and practical tips from those who have dedicated their lives to the art and business of jewelry.
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Episode 72 of Southern Jewelry News is an insightful discussion between our host Guy Pineda and our guest feature Rodney Montoya. Amidst the tight competition in the jewelry industry, Rodney shares his journey from working at established jewelers to launching his own business in 2007.
Discover how Rodney has overcome the hilly nature of this industry, facing economic shifts and the constant change in customer preferences. He reveals his strategies that served as keys to his success.
Adapting to market trends
Rodney highlighted the constant shift in market trend. He mentioned the latest jewelry trends affecting their production. For example, he sees the rising need for lab-grown diamonds and the resurgence of yellow gold, including the shift in liking for more casual styles. Thus, he believes that adjusting his inventory and adapting to designs will meet these demands.
Technology
Technology is essential in jewelry creation, from CAD to 3D printing. He shares how he uses these techniques to enhance his customization works so that the process of production is streamlined.
The influence of networking
Rodney explains in this podcast how networking is essential to business growth. Networking provides knowledge sharing, support from experienced colleagues, and buying power. Learn how Rodney builds strong relationships with other jewelers, industry professionals and manufacturers to be able to immerse in this intriguing world.
Community engagement
Rodney highlights the importance of giving back to your local community. It serves as a foundation for building a loyal customer base and establishing a brand reputation. He shares his experiences in partnering with the local community and charitable initiatives.
Customer-centric approach
Our guest believed in providing exceptional customer service and forging long-lasting relationships. He knows these moves, especially the word-of-mouth marketing and referrals are the foundation of his success.
Whether you’re just beginning to put up your jewelry business or already a seasoned jeweler, this episode will knock your heart and inspire you to achieve your business goals. Tune in for more to learn from similar scenarios in business from expert jewelers looking to grow their business. Discover hidden and actionable strategies for success in the jewelry industry.
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Welcome to the Pearls of Wisdom Podcast. In this episode, we have the visionary master jewelry co-founder of Jamie Turner Designs, a jewelry company known for its handcrafted jewelry inspired by the beauty of Texas.
As he sits with us, Patrick opens up about his exciting journey into the design industry, and now he’s been at it for over three decades.
He gets into the heart of what makes jewelry special, and it’s fascinating to hear how he turned his passion for jewelry into a thriving business.
We glimpse how much thought and care went into each piece he crafted when he shares his insights into the design process.
As he recounts memorable client interactions, Patrick emphasizes how his collaboration with clients involves understanding their personal stories, preferences, and desired aesthetics.
He also mentions some of his favorite projects, including custom engagement rings and commemorative pieces.
This commitment to craftsmanship is especially refreshing in an industry that often focuses on trends.
Patrick was also generous enough to share his process for sourcing materials. He shares the challenges and ethics of choosing sustainable and high-quality gemstones and metals.
He explains how important it is for him to maintain integrity in sourcing while ensuring that each piece reflects his commitment to craftsmanship.
Like many modern jewelers, he reflects on the role of technology in jewelry design, including the use of CAD (computer-aided design) software to visualize concepts before creating them physically.
With his deep experience at Jamie Turner Designs, Patrick is ready to share amazing insights with anyone in the jewelry world.
Don’t miss out on his tips for running a successful jewelry business! Listen in now and get inspired!
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Welcome to the Pearls of Wisdom Podcast! We have our special guests from Holliday Jewelry: Cindy Wagner, Jamie Norton, and Nathan Holliday. This passionate team shares insights into their unique store culture and the values that drive their success.
They each share their opinions on leadership, the importance of listening, and how nurturing each team member’s passions creates a thriving work environment. They also share fun stories about adventures and team bonding that show their commitment to building strong relationships.
They mentioned some effective strategies for jewelry store management to keep operations running smoothly. One handles the nitty-gritty details, while the other brings an infectious energy that drives sales and relationships.
In terms of listening, we can all agree that it’s a skill that’s often overlooked but can completely transform customer service and team dynamics.
Discover how creating a family-like environment, where employees take on new leadership roles, can enhance customer experiences and foster loyalty. Even Nathan and Cindy share how they’ve grown into their roles, managing everything from social media to store displays, all while maintaining a genuine passion for what they do.
And they even share their personal favorite types of jewelry, so if you want to know what they love, you won’t want to miss this episode.
Tune in now to get more valuable tips on building a dynamic team culture that leads to lasting success! Be sure to follow us for more pearls of wisdom in every episode!
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Welcome back to the Pearls of Wisdom Jewelry Podcast! In this episode, we are thrilled to have Doris, CEO and Gemologist of Butler Diamonds from Selma, Alabama, join us again. Doris shares her unique approach to creating a personalized and enjoyable jewelry experience for their clients.
But things take a fun twist when Doris introduces us to her alternate personality Darla, who quickly becomes the center of the conversation. Doris’s fun stories give us a glimpse of Darla’s larger-than-life personality and love for diamonds.
It’s hilarious to suddenly discover this alternate personality who’s just as fun to be around. According to Doris, Darla is bold, outspoken, and full of humor — definitely someone you won’t forget.
This personality’s unconventional jewelry pieces have influenced Doris’s philosophy of selecting pieces that make a statement and tell a story. In this episode, you’ll laugh and fall in love with their unapologetic opinions on what makes jewelry worth wearing.
With them, you can just forget the usual diamond cuts and clarity lectures — Doris and (Darla) are here to remind us that if it’s pretty, wear it, and if it isn’t, why bother?
Expect laughter, unexpected gems of wisdom, and a look at how personality can truly set a business apart. Doris’s stories about Darla will leave you smiling and wanting to know more about this side of her.
Tune in and get ready for some fun as we uncover the colorful side of the jewelry world with Doris. Don’t miss it! Follow us and join the conversation.
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Today’s Pearls of Wisdom podcast has Guy Pineda engaging the beautiful and charming women of RDI Diamonds in a casual and fun conversation. SJN also talks with the amazing Michael Indelicato, founder and CEO of RDI Diamonds.
Tune in as Christy Davidson, RDI Diamond expert and Aubre Ford, RDI Senior Account Manager/RJO Lead, talk about some cool new offerings from RDI Diamonds.
Listen to Christy introduce her awesome new moon pendant, Forever to the Moon and Back for Rare Forever, RDI’s natural diamond brand. This pendant is not a totally new design, but what’s amazing is the story that goes when customers purchase the jewelry.
Aubre, as well, has some exciting news! RDI is giving away a free vacation package! Listen closely as Aubre discusses how jewelers can be entitled to this first-time promo from RDI.
In a separate interview, Guy has an insightful conversation with RDI founder and CEO Michael Indelicato. Michael passionately tells the beginning story of RDI.
Discover how RDI (Rochester Diamonds Incorporated) Diamonds, established in 1992, grew from being a family-owned small jewelry business into one of the most established wholesale diamond distributors in the U.S. and an international leader in the diamond industry.
Michael also shares how valuing customers and employees contributed to his company's success. He also discusses what to expect from RDI in the coming months and years.
If you are a jewelry store looking for a diamond jewelry supplier, RDI is going to be all over the place. Check out where they’re heading to after JCK.
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Join us on the Pearls of Wisdom Podcast for a heartwarming and inspiring conversation with Dustin and Donny Basch of Don Basch Jewelers. Discover the remarkable story of their family business, spanning four generations and 98 years of dedication to the craft of jewelry.
Hear how the Basch brothers, along with their brother Danny, transformed their vision into reality, building a brand-new store in Macedonia, Ohio. Explore the unique features that make this store a true reflection of their family values and commitment to their customers. Step inside the Denise Anne Diamond Boutique, a heartfelt tribute to their late mother, and witness the skilled artisans at work through the open workshop windows.
Delve into the close-knit family dynamic that drives the success of Don Basch Jewelers. Learn how their shared passion for jewelry, combined with their individual strengths, creates a seamless and enjoyable customer experience. Discover how their commitment to exceptional service, personalized attention, and a welcoming atmosphere keeps generations of customers returning to their store.
The Basch brothers also open up about the challenges they overcame in building their dream store, emphasizing the importance of perseverance and determination in achieving your goals. They offer valuable advice for aspiring jewelers, highlighting the significance of building trust, delivering on promises, and creating a unique brand identity.
Whether you're a longtime customer or new to the Don Basch family, this episode offers a behind-the-scenes look at a jewelry store that truly embodies the heart and soul of its community. Tune in to discover how this family-owned business continues to thrive by honoring tradition, embracing innovation, and always putting their customers first. Experience the warmth and camaraderie that have become synonymous with the Don Basch name, and gain valuable insights into building a successful and enduring legacy in the jewelry industry.
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Welcome back to the Pearls of Wisdom Podcast! We're excited to have Kyle Bullock of Bullock's Jewelers return in this episode. Kyle, a fourth-generation jeweler with 98 years of family legacy, shares exciting new developments in his career.
In addition to running his successful jewelry store, Kyle has partnered with Jimmy DeGroot to launch trainretailmanagement.com. This innovative platform offers weekly training sessions, videos, and resources specifically designed for jewelry store owners and small business retailers.
Join us as Kyle reveals the common challenges jewelers face, from struggling to find and retain good employees to feeling overwhelmed by the demands of running a business. Discover how leadership and management training can transform your business, leading to increased profits, employee retention, and a better work-life balance.
Kyle shares practical tips and insights, emphasizing the importance of an outward-focused leadership style. Learn how to empower your team, create a unique appeal for your business, and ultimately achieve your goals.
Whether you're a seasoned jeweler or just starting out, this episode is packed with valuable information that can help you handle the industry's complexities and achieve lasting success.
Take advantage of the encouraging business insights shared by Kyle Bullock. Tune in to learn how Train Retail Management can help you overcome challenges, elevate your business, and create a legacy that shines as bright as your finest jewels.
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Welcome to the Pearls of Wisdom Podcast! In this episode, we are thrilled to have Craig Underwood, the president and owner of Underwood Fine Jewelers in Fayetteville, Arkansas, as our special guest.
Craig takes us on a glittering journey through his storied career in the jewelry world. From winning the coveted Robert M. Shipley Award to numerous design contest victories, Craig explains how his team consistently creates stunning, award-winning pieces. He even shares some behind-the-scenes stories, including how their jewelry made an appearance at the Emmy Awards!
From the initial idea to the finished product, we discuss the creative process behind designing custom jewelry pieces. Craig emphasizes the importance of trust between the jeweler and the customer, likening it to the relationship one should have with their doctor.
The conversation gets even more interesting when Craig reveals his passion for landscape photography. He shares stories behind his breathtaking photos, the patience required for the perfect shot, and how his love for photography influences his jewelry designs. These tales, from waiting for the golden hour to capturing the Great Wall of China, are as captivating as his photos.
This episode is packed with valuable insights into balancing work and personal passions. Craig shares how photography helps him recharge and stay creatively inspired, providing a perfect escape from the demands of running a successful jewelry business.
Tune in now because you will surely enjoy hearing about Craig’s experiences, from managing a successful jewelry store to capturing the perfect photo at the right moment. This episode is for everyone interested in jewelry, photography, or both, as it offers inspiration and insight from a true artisan.
Don’t miss out on the gems of wisdom he shares with us. Share with your jewelry or photographer friends and watch it together.
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Welcome to Pearls of Wisdom Podcast! Today, we have a special guest joining us: George Prout, the president of JB Bhanderi and the largest CVD grower of Surreal Diamonds.
With decades of experience and a sharp eye for industry trends, George will effortlessly guide us to explore diamonds, gold, and the world of digital currencies.
He delves into the rise of Bitcoin and its implications for both investors and the jewelry market. According to him, Bitcoin, with its finite supply and decentralized nature, offers a hedge against inflation and a pathway to financial sovereignty.
Plus, he discusses how recent developments, like the approval of Bitcoin ETFs by the SEC, are opening up new opportunities for everyone to get involved in the crypto world.
But that’s just the beginning! One of the key highlights of our conversation is George’s exploration of lab-grown diamonds and their emotional resonance. He shares insights into innovative initiatives like the Diamond Legacy program, where consumers can not only purchase a diamond but also receive the seed that grew it!
George provides invaluable advice for small jewelers looking to explore the challenges of market disruption. He emphasizes the importance of staying agile and adopting a risk-averse approach to inventory management. This will ensure long-term sustainability in a rapidly changing environment.
Get ready to learn more. Tune in now and let George’s expertise change the way you see the industry along with digital currencies.
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Welcome to Pearls of Wisdom Podcast! In this episode, you’ll learn about jewelry rebranding with our special guest Joanna Gruver, the owner of Jo & Co., formerly Haywoods Jewelers. So if you ever have thought about changing your business’s identity, Joanna is here to share her insights from her rebranding journey.
In this episode, she reflects on the beautiful transformation of Haywood’s Jewelers, from its humble beginnings in 2004 to its recent rebranding as Jo & Co. Jewelers in 2023 — thanks to their commitment to quality, service, and community engagement.
But what were the reasons behind their rebranding? It’s public knowledge but Joanna will still share the details here.
For business owners considering rebranding, she shares the importance of knowing when is the right time for a rebrand. To better give an idea of how to do it, she recalls their journey, from selecting a new name and logo to updating the overall brand image all while staying true to their identity.
And don’t forget to involve your team in the process. Valuing their input can bring them pride and strengthen the new company’s foundation.
But your very main step in rebranding is research. Joanna urges everyone to explore other brands and seek guidance from professionals in the same field.
There were challenges during the process but Jo & Co were able to overcome them. Learn from their experiences of the ups and downs of giving a beloved jewelry store a fresh look.
If you’re considering a rebrand for your store or just curious about the behind-the-scenes action, this episode is for you. Experience is the greatest teacher and Joanna generously shares what she’s learned to bring Jo & Co to where it stands today. It’s your chance to learn from her. Don’t miss out!
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Welcome to the Pearls of Wisdom podcast. Today, we have a fantastic guest, Kate Marks of Marks of Design, a well-known jewelry store that specializes in custom jewelry design in Shelton, Connecticut.
Kate will be pulling back the curtain on her most successful marketing events to give you an inside look at what it takes to spark interest, drive sales, and leave a lasting impression on your customers.
Have you ever wondered how to host successful online auctions? Kate shows how platforms like Facebook Live can be your best friend when it comes to connecting with customers in real-time.
She also mentions how you can use these using social media to promote your event. Everyone’s already doing it but Kate knows how to do it RIGHT. Some of her most innovative events are ladies’ nights, wish list extravaganzas, and even whiskey and rocks nights. Plus, she’ll tell us all about the heartwarming diamond dig event that’s not only fun but also gives back to the community.
Speaking of fun, she also recounts a thrilling encounter with a film crew reenacting a jewelry robbery in her store! What exactly happened there? You have to find out!
We know you’re also curious about her staffing strategies. Discover how she manages to maintain a welcoming environment for customers while fostering a close-knit, family-like atmosphere among her employees.
Oh, and did I mention the national rarities event? It also attracts new customers from far and wide. You won’t want to miss hearing how Kate Marks does that.
So, if you’re ready to learn from one of the best in the business and learn the right way to market your jewelry, then grab a seat and tune in now! Kate Marks is about to drop some serious pearls of wisdom, and you won’t want to miss a single one!
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Welcome to the Pearls of Wisdom podcast. We’re back with another special episode with a special guest: Kendall Wiley, the founder of Wiley’s Diamonds & Fine Jewelry.
After graduating from the Texas Institute of Jewelry Technology, Kendall took the bold step of starting Wiley’s Diamonds and Fine Jewelry in 1994. But what makes his story so intriguing is what he’s built since then.
He shared insights into his meticulous process of finding the right employees, using trusted networks like JHJ and RJO, and the importance of vetting candidates thoroughly to find his successor.
He also mentioned exciting secrets about the fine jewelry business. His business has proven itself reputable in the industry, from sourcing the finest gemstones to staying ahead of the latest trends. With three decades of dedication to the industry, they have endured the industry’s hardships and, likewise, gained more experience and expertise.
We also discussed the values that have guided Kendall’s business all these years — family, the special bonds he’s formed with his customers, and the invaluable support he found within the jewelry community.
And with so much more to discover in life, Kendall yet again takes on an exciting journey beyond the confines of his jewelry store. Discover how he and his wife found a new adventure managing a lodge in Seward, Alaska, as part of their retirement plan. With breathtaking views of Resurrection Bay and a thriving business, Kendall proves that retirement can be an exciting adventure.
Tune in and hear about his experiences meeting people around the world and the joy of running a successful business. Don’t miss out on Kendall’s journey from Texas to Alaska, filled with wisdom, adventure, and the spirit of entrepreneurship.
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Welcome back to another fun-filled episode of the Pearls of Wisdom Jewelry podcast! Today, Brooke and Chase Brinson, from Ed and Ethel’s Fine Jewelry in Christiansburg, Virginia, are back with us in this episode!
They’re here to share some awesome insights into their small business journey, which saw a fantastic 50% increase in sales in 2022 and some seriously impressive holiday numbers last year. And as always, they’re not holding back on the secrets to their success! From getting involved in their community to trying out innovative marketing techniques like offering attractive financing options, they’re laying it all out for us.
Listen in as we discuss the power of digital marketing, their experiences with financing programs, and the importance of constant adaptation in a dynamic marketplace. Get inspired by their resilience, determination, and commitment to excellence as they share invaluable pearls of wisdom for all our listeners. Seriously, these guys are like a goldmine of wisdom when it comes to running a business!
Plus, find out what’s been flying off the shelves during the holidays—hint: lab-grown diamond studs and yellow gold hoops are having a serious moment. And what’s more? Brooke and Chase are giving us the lowdown on their upcoming events, like permanent jewelry showcases and appraisal clinics, and how they’re teaming up with vendors to make sure every customer leaves with a smile.
You definitely don’t want to miss out on this chat—it’s packed with inspiration and enough entrepreneurial spirit to light a fire under anyone!
Brought to you by:
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Glad to have you here in the first episode of Pearls of Wisdom after the holiday season.
Didn’t we say we’ll make new memories this year? Well, here we are, kicking off 2024 with a fantastic episode featuring the one and only Joe Thacker, owner of Thacker Jewelry in Lubbock, Texas.
Joe shares insights into the tremendous success of Thacker Jewelry’s December holiday sales with a record-breaking month despite the previous year’s challenges. What caught my attention was Joe’s strategic approach to clienteling with software to enhance customer relationships and drive sales.
He shares the importance of continuous customer contact, recounting anecdotes about tracking special occasions like anniversaries and birthdays to foster a personalized experience.
The discussion takes an intriguing turn toward the jewelry market, with Joe providing valuable insights into the ever-rising popularity of lab-grown diamonds. We talked about their unique strategy of not actively promoting these diamonds but rather addressing customer inquiries with transparency.
Throughout the episode, Joe generously discusses his wealth of experience, marketing strategies, the importance of video marketing in showcasing their store’s identity, plus the incredible journey of Thacker Jewelry with over 50 years in the industry!
Joe also shares some golden advice, like the importance of good software, employee care, and the enduring principle of the golden rule.
He even recalls a heartwarming story about treating every customer with respect — a lesson that is sure to resonate deeply in jewelry retail.
Join us as we create new memories and share knowledge on the ongoing journey here at the Pearls of Wisdom Podcast. Tune in and enjoy this episode because Joe Thacker has more valuable pieces of advice to share.
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Welcome to the Pearls of Wisdom podcast. Joining us on this episode is Erika Godfrey of Hawthorne Jewelry. Erika’s story is a model of timeless tradition and the enduring spirit of family-owned businesses. Hawthorne Jewelry’s remarkable 145-year history is located right next door to its original storefront in Kearney, Nebraska, a community of about 35,000 people.
During this episode, we’ll discover more about the Hawthorne Jewelry, from its origins with JD Hawthorne to the present day, where Erika carries on the family legacy. Erika will share the heartwarming tale of a clock from 1878 that her father sold but later returned to the store, which shows the sentiment of preserving family traditions.
We talk about their successful marketing strategies, digital presence, and television appearances to show how a family jewelry store maintains its relevance and charm in a small town. She highlights the importance of energy and customer engagement in the jewelry industry, where they sell items that people don’t necessarily need but desire.
She also discusses the impact of technological advancements, like lab-grown diamonds, and how the industry has adapted over her 26 years of ownership. Erika’s involvement with RJO as an approved vendor for their group adds another layer to her expertise.
And, of course, in the lead-up to the holiday season, Erika shares some of the hot products at Hawthorne Jewelry, such as Basali, Allison Kaufman, and Jorge Revia pieces, along with unique custom designs featuring colored stones.
So, if you’re a jeweler looking for insights and inspiration or just love hearing about everything jewelry, this episode is one you won’t want to miss. Tune in now and listen to the heartwarming stories of Hawthorne Jewelry.
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In this episode of the Pearls of Wisdom podcast, we are thrilled to introduce our special guest from North Carolina—Dan Levinson of Ellis Fine Jewelers.
Dan first shares the story of his family’s legacy and the origin of the name “Ellis Jewelers.” They recently celebrated their 70th anniversary and marked the occasion with a store renovation to create a fresh and inviting space for their customers.
One of the highlights of this episode is the discussion of a heartwarming initiative Dan and his team started. Learn about their inspiring jewelry design contest that has been running for over a decade. The contest is not just about jewelry but also about nurturing creativity and boosting the confidence of local students. You'll hear about the positive impact this initiative has had on the young participants and the community as a whole.
Dan shares his unique perspective as a third-generation jeweler and his approach to letting his children choose their paths. The importance of following one's passion and finding happiness is a recurring theme in his life and his store's ethos.
Not only that, we also talk about the challenges of competing with larger jewelry stores in the bustling city of Charlotte. Dan reveals the secret to their success: building strong customer relationships and providing a personalized experience many appreciate. With that, Dan shares the exciting developments in their downtown area that make it a vibrant and thriving community.
Tune in now. Don’t miss this chance to learn how this independent jeweler is making a meaningful connection to their community and the valuable lessons Dan Levinson shares about relationships and the pursuit of happiness in this industry.
Brought to you by:
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While we’d love to capture all the pearls of wisdom from our special guests this year in a single episode, we don’t want you to miss out on every valuable advice.
Here’s another round of wisdom-packed fun as we roll out Part 2 of the Best Advice of 2023!
If you thought Part 1 was filled with great ones, prepare for this second part through the coolest moments and advice we heard exclusively here at the Pearls of Wisdom Podcast.
While wrapping this up, we cannot help but realize that as our guests generously shared their wisdom, little did they know that their impact would extend beyond these conversations.
In return for their insights, many of them have experienced transformative moments in their own lives as their connections, experiences, and knowledge grow. Becoming a part of our podcast family has shaped their journeys and created a ripple effect of positive change in this industry.
Likewise, their stories and advice resonated with you, our valued listeners. You’ve shown us how these conversations have touched your lives, sparked new ideas, and provided a source of motivation.
With that, we hope to provide you with more inspiring episodes with amazing individuals in 2024.
But before anything else, let’s first tune in as we play the flashback button to 2023. Let’s reminisce and hear all these inspiring words that are truly worth listening to once more.
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Joining us in this special episode of Chatting with Chuck is Jim Imhof, the Sales Director for Glock Watches. He will share the extraordinary fusion of two worlds you might never have imagined—the world of firearms and watches.
Jim brings a wealth of experience, having spent 45 years in the watch business, including stints with brands like Boulevard, Citizen, and Seiko. For the past decade, he’s been an integral part of Bering Watches, a company with a 14-year history.
In this episode, we discuss the remarkable history of Bering Watches, their commitment to quality, and the influence of their owner, Michael Witt. You’ll discover that Glock’s entry into watch manufacturing is a dedication to upholding Glock’s rigorous standards, just as they do with their firearms. They’re designed to withstand wear and tear, which makes them a smart choice for those who demand the best.
Initially, Bering Watches primarily catered to a female audience, but they have expanded their offerings and have 700 active accounts in the US.
So, how did Bering Watches and Glock Watches come together? The Glock family, with its roots in the jewelry business, sought to create special project watches. When the task proved challenging, Michael Witt was called upon for his expertise, and thus, the partnership began.
Glock watches offer a range of movements, including Swiss-made Rhonda movements, Seiko automatic movements, and solar movements.
Jim reveals that all these Glock watches are set to hit the market soon, and it already has a substantial network of accounts lined up, including independent owner-operators.
If you’re interested in exploring the opportunity to become a prospective retailer, sales representative, or ambassador, tune in now and discover more about Glock Watches from Jim Imhof here.
Brought to you by:
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Learn more about the Pearls of Wisdom Jewelry Podcast
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Today, we have two special guests from the Jewelers Board of Trade, Jim Rocchio and Brenda Gamba, who will enlighten us on a topic many in the industry might not be aware of — the JBT rating. Based in Providence, Rhode Island, the Jewelers Board of Trade has been a pillar in the jewelry industry since its establishment in 1884.
We’ll dive into details of what a JBT rating is and how it works. Jim, with 36 years at JBT, and Brenda, with 20 years, will break down the complexities of JBT ratings and what they mean for businesses in the jewelry industry.
In this episode, we uncover the historical roots of the JBT, its significance, and the evolution of credit ratings within the jewelry sector. Discover how JBT helps maintain transparency within the jewelry industry and ensures that businesses are legitimate and trustworthy.
We’ll also discuss the significance of JBT ratings for retailers who want to buy on credit, as well as for suppliers looking to make informed decisions.
We also explore the lesser-known aspects of JBT, like other condition codes, capital ratings, and the impact of collection claims on your score. Find out why these codes matter and how they influence your business dealings.
So, if you're curious about JBT ratings, want to know how they can benefit your business, or simply love all things jewelry-related, you don’t want to miss this episode. Tune in as it’s time to lift the curtain and discover more about your JBT rating!
Brought to you by:
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Starting a podcast isn’t easy, and we are genuinely grateful for those who have followed us on this journey. In this special Thanksgiving episode of the Pearls of Wisdom Podcast, grab some turkey leftovers and join us as we take a reflective trip through the highs and lows of this past year. Unlike our usual episodes with guests, this time, it’s just Elisa and me sharing our thoughts on the challenges and triumphs that 2023 brought to the jewelry industry.
It hasn’t been smooth sailing for everyone, but that makes the journey interesting, right? As we sit down before Thanksgiving, we acknowledge the difficulties many have faced this year and emphasize the importance of gratitude and finding reasons to be thankful.
We look back to the many wonderful people we introduce to you on this platform, from vendors to retailers, who shared their experiences, insights, and wisdom, providing a unique perspective on the jewelry business from both sides of the fence.
We talk about the experiences and unexpected joys that Pearls of Wisdom has brought to our lives and the lives of our listeners. We reminisce about memorable guests like the late Kate Peterson and recognize everyone’s impact on the industry. We also shared a heartwarming story of how our podcast played matchmaker!
This year wouldn’t have been as incredible without all of you tuning in and supporting us. But the love and views you’ve thrown our way have made it worth every moment.
From the industry’s challenges to heartwarming stories of love found, join Elisa and I as we celebrate and reminisce memorable and enriching conversations we shared in this Thanksgiving episode that make Pearls of Wisdom a podcast close to our home. We’re here to share stories, make connections, and, who knows, maybe help you find a date or a job.
Brought to you by:
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Learn more about the Pearls of Wisdom Jewelry Podcast
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Welcome to Pearls of Wisdom! In this episode of “Chatting with Chuck,” our special guest, Shelia Bayes of Gem + Jewel, will share her journey in the jewelry industry and what she has accomplished so far to help other jewelers.
Her first step in the industry began in Lexington, Kentucky, where she worked for a jewelry business while attending the University of Kentucky. After nearly a decade of experience, she boldly opened her store, and this year marks her impressive 30th anniversary! With no prior family background in the industry, her story is indeed an inspiration to all aspiring jewelers.
Her passion for connecting with people and celebrating life’s special moments through jewelry is evident in her incredible journey. She’s witnessed the industry’s evolution from green books and landline phones to the digital age of e-commerce.
Speaking of e-commerce, Sheila witnessed how many jewelers struggle with building and maintaining online stores and was determined to change that. In a groundbreaking move, she founded Gem + Jewel in 2018, an award-winning e-commerce aggregator. This platform provides solutions for those struggling with online sales intricacies. It makes e-commerce more accessible for retailers, vendors, and consumers.
What’s even more exciting is the accessibility of this platform to Jewelers Mutual Insurance policyholders. For a mere $69 a month, retailers can start their e-commerce business without the hefty upfront costs, with the platform taking a modest 10% commission only when a sale is made. If you think that’s impressive, wait until you hear more from Sheila Bayes .
Tune in now and don’t miss this episode to gain invaluable insights into jewelry and e-commerce. Join us as we Chat with Chuck and Shelia Bayes of Gem + Jewel.
Brought to you by:
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Learn more about the Pearls of Wisdom Jewelry Podcast
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Welcome to Pearls of Wisdom Podcast. In this episode of “Chatting with Chuck,” we have the pleasure of introducing you to Chris Snowden, the proud owner of Snowden Jewelers from Wilmington, NC, and Brenda Gamba from the Jewelers Board of Trade.
Chris is a passionate expert with over three decades of experience. He, alongside his father, founded Snowden Jewelers 33 years ago, where you can find the highest quality of jewelry. Chris has seen it all, from being a twelve-year-old bench jeweler to running the show today.
We first take a trip down memory lane as he reminisces about the fun rib cook-off competition at the Ten Carat Club’s initiation (a unique jewelers’ group for those not quite in the 24 Carat Club).
Who won the contest? Well, you’ll have to listen to that story to find out.
But it’s not only about barbecue—we also talk about the ins and outs of this industry. But don’t let Chris’ casual demeanor fool you—beneath that friendly smile lies a wealth of knowledge about gems, diamonds, and everything in between.
From the latest trends in lab-grown diamonds to the dynamic market, Chris has something valuable to share, like how the jewelry industry is adapting to meet the diverse needs of its customers. And as a reminder to everyone, keep everything real and offer practical insights rather than lofty marketing jargon.
This episode is filled with laughter, industry chatter, and the essence of the show itself— building connections and exploring new opportunities in the jewelry industry. Stay tuned, and don’t miss out!
Brought to you by:
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Learn more about the Pearls of Wisdom Jewelry Podcast
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Welcome back to the Pearl of Wisdom Jewelry podcast, live from the Atlanta Jewelry Show! In this episode, we have two incredible guests from the Atlanta Jewelry Show, Fran Robin and Amy Stire.
Yup! A discussion with and about the show itself. We realized that interviewing the brilliant minds behind it would be a brilliant idea—and it did!
Fran, an Account Executive who’s been a part of the Atlanta Jewelry Show for 16 years, shares her experiences working closely with exhibitors with invaluable support and guidance. Amy, a newer addition to the team but with deep ties to the show, handles marketing and advertising for exhibitors.
The core of this episode revolves around the burning question: Why should companies on the verge of growth consider investing in a booth at the Atlanta Jewelry Show? Fran and Amy reveal the countless benefits.
Beyond the shows, the team continues to support exhibitors with product launches, holiday deals, and customized advertising options. As they shared, a connection that price wars don’t easily sway.
They also share their experiences and appreciation for the #SoHo or the “Southern Hospitality” charm of the Atlanta Jewelry Show.
They paint a clear picture of the event’s schedule, starting with an education day on Friday, followed by an icebreaker event. Saturday marks the main show day for buyers and exhibitors to connect. There’s even a unique feature—early bird appointments for exclusive interactions between buyers and vendors!
So, if you’re in the jewelry business, or even if you’re not, tune in to discover what makes the Atlanta Jewelry Show a fantastic experience for independent jewelers. More than just a show; it’s a family, an opportunity, and a celebration of hospitality and jewelry expertise for over 70 years. Don’t miss out!
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Welcome to the Pearls of Wisdom podcast! In this episode of Chatting with Chuck, our special guest is Katelynne Eslick, all the way from Glendive, Montana.
Katelynne is a third-generation jeweler of Sugar Plum Fine Jewelry. This jewelry store has served its community for a solid decade and offers a full-service experience with a sharp focus on custom pieces and top-notch repairs.
She originally thought she’d be an English major, destined for a career in editing books. But life had other plans, and she ended up professionally engaged in fine jewelry for over 15 years.
She shared that for her, the Atlanta Jewelry Show was a golden opportunity to connect with vendors, explore new products, and meet face-to-face with her trusted partners. It’s a chance to get hands-on with jewelry, see the latest trends, and discover unique pieces that might surprise every jeweler, like the elusive gray sapphire she found.
As a retail jeweler, Katelynne also appreciates the show’s unique atmosphere that allows her to focus entirely on her goals, unlike the daily grind of running her store. It’s a concentrated experience that helps her discover new trends and products that might have otherwise been lost in a sea of catalogs.
Katelynne shared how she stumbled upon a fascinating piece of technology, an app-based lightbox that utilizes artificial intelligence to create engaging jewelry videos. This tool has proven invaluable for creating social media content and compelling product descriptions.
In the spirit of exciting discoveries, Katelynne eagerly introduces a new jewelry line she’s sure her customers will adore, especially in anticipation of the upcoming holiday season.
But let’s not spoil it anymore. Tune in now for this informative discussion with Katelynne Eslick and uncover her gems of wisdom that are truly worth listening to!
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Welcome to the Pearls of Wisdom podcast! Joining us in this episode is none other than Eric Lux, the charismatic representative and Vice President of Rembrandt Charms.
Rembrandt Charms has a remarkable history, dating back almost 60 years, when Eric's father started the company out of a chicken coop in Buffalo, New York. Over the years, Rembrandt Charms has become a global leader in the jewelry industry, renowned for its commitment to quality and an expansive collection of over 6,000 charms in various metals.
In this episode, Eric shares why charm jewelry is so special. It's all about sentimentality. Each charm carries a personal memory and holds a unique place in the wearer's heart. Rembrandt Charms takes this sentiment seriously, and thus, they offer a lifetime warranty on their products.
We also discuss the extensive support Rembrandt Charms provides to its retail partners, which helps them succeed in offering these sentimental treasures to their customers. With over 8,000 retail jewelers in the US and 3,000 more worldwide, it's evident that Rembrandt Charms has left an indelible mark on the industry.
Beyond charms, we get to know Eric Lux on a personal level – from his love for car racing to his passion for skiing. It's clear that he brings the same dedication and enthusiasm to his personal pursuits as he does to Rembrandt Charms.
Join us now to discover more wonders with Eric Lux of Rembrandt Charms by hitting that play button now. Let's add some #charm to your day!
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Welcome to another episode of Chatting with Chuck here at the Pearls of Wisdom podcast. Today, we’re joined by Jacob Dupuis from B&D Sales and Service, who shares many interesting insights about laser technology.
He first introduces us to the B&D Sales and Service, a laser company originally focused on servicing the jewelry industry in the Northeast, particularly Rhode Island. They started by liquidating equipment from businesses going out of business and then selling it to the jewelry market in New York.
In 1984, they ventured into Europe, bringing German lasers back to the 1984 Providence trade show, making them pioneers in introducing high-quality lasers to the jewelry industry. Jacob will share the secrets behind their success and commitment to maintaining a service-first mentality.
We’ll also talk about the pricing of laser welders, from historical costs to the accessibility of modern options. Jacob will provide insights into the range of prices and what differentiates various laser models.
Our conversation will highlight the latest laser technology, the Evo X, a desktop laser gaining attention in the industry. Find out why it’s a favorite among jewelers and how its features make a big difference.
We’ll also address a common concern in the jewelry community—laser troubleshooting. Jacob will reveal how B&D can assist you, regardless of your laser’s brand. Their experience ensures they can help you get your laser back in action.
Discover their comprehensive support, from phone consultations to video calls that guide you through diagnostics and potential repairs. BD Sales is your go-to solution for all your laser technology needs.
Don’t miss out. Tune in now to explore the world of lasers in jewelry with our expert guest.
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Welcome to Pearls of Wisdom. In this episode, we’ll explore the fine personalized jewelry with Andreas Argentinis from Savannah, Georgia. He is also the mastermind behind Metal Pressions, a company crafting exquisite jewelry for over 15 years. But what sets Metal Pressions apart? Let’s find out.
At Metal Pressions, they believe in taking personalized jewelry to the next level. Andreas walks us through their innovative approach, where they infuse elements from high-end designer pieces into their creations. From the artful mix of metals to the addition of bezels, depth, and contrast, and the brilliance of burnished and pave stones — Metal Pressions ensures each piece is not just personal but visually captivating and incredibly unique.
We talk about Metal Pressions’ groundbreaking platform that encourages customers to design their own jewelry. Andreas shares how this live, interactive, and collaborative design experience puts customers in the driver’s seat of showcasing their creativity.
Andreas also shares the potential of lab-grown diamonds, which sparks an intriguing conversation.
But it’s not just about the jewelry. Metal Pressions offers a comprehensive partnership package for retailers, complete with a captivating catalog and specialized training programs, ensuring sales staff can maximize the potential of this revolutionary platform.
Andreas also takes time to share insights into the impact of online marketplaces like Etsy and the need for traditional jewelry stores to adapt and regain their foothold in personalized jewelry. Through Andreas, we learn that understanding each store’s unique needs and overcoming resistance to change are important steps in this transformative journey.
Don’t miss out on this episode that promises the secrets of fine personalized jewelry and inspires you to welcome the beauty of customization.
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Welcome to the Pearls of Wisdom! In this episode, we welcome special guest John Carter of Jack Lewis Jewelers, a historic store in Bloomington, Illinois, founded in 1927. John shares the store’s journey, from its beginnings serving railroad employees during the Great Depression to its evolution into a more inclusive and accessible jewelry destination.
Fast forward to the 70s, when John Wolverine took over the store. John Carter, who started working there in high school, eventually bought the store in 2011 and became the third-generation owner, continuing the legacy.
The story turns towards modernity as John emphasizes reshaping the store’s image. He emphasizes the importance of inheriting both the good and the bad when taking over a long-standing business and his commitment to changing the store’s perception. Working closely with marketing expert Josh, they shattered the notion of exclusivity and opened their doors to all budgets and tastes.
One standout campaign they launched was “Size Doesn’t Matter. She Does,” conveying their commitment to serving everyone. The store’s excellent service and client-focused approach gained numerous five-star reviews.
John also discusses “Blingfest,” a fun and engaging event that helped them connect with a broader audience through social media. He advises jewelry store owners to find a marketing partner who understands their vision and gives campaigns time to mature.
John highlights the power of video content, even for those new to it. Authenticity matters more than perfection; starting small with informative videos can make a big impact.
Tune in for more exciting facts about Jack Lewis Jewelers and discover how it evolved its legacy while staying true to its community and values.
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In this episode of Pearls of Wisdom Jewelry Podcast, we’ve got an important and eye-opening discussion as a special guest and security expert joins us—Kenny Mullins of Positive Protection, Inc. Kenny has a wealth of experience in the security field, and he's here to share his insights on keeping your precious gems and jewelry safe.
We start by discussing the common pitfalls and complacency that often catch people off guard in the jewelry industry. You'll hear stories that will make you think twice about how you protect your valuables.
Kenny takes us through his 25-year career, including his time with the NYPD and his transition to working with Positive Protection, Inc. You’ll gain valuable knowledge about the sophisticated tactics used by thieves and the importance of not advertising your valuable possessions.
We discuss practical tips, like the significance of not wearing your badge outside the show, especially in bustling cities. It’s scary how a small ID can inadvertently make you a target! Plus, Kenny shares insights into using shipping services to protect your jewelry investments.
But that’s not all—we discuss jewelry store security and offer advice for brick-and-mortar store owners. We touch on the importance of advanced camera systems, silent alarms, and even the consideration of self-defense options for those trained and prepared.
Throughout the conversation, we stress the value of organizations like the Jewelry Security Alliance (JSA) and their role in preventing thefts and supporting the industry.
This episode contains essential information to help you protect what matters most. Tune in and stay vigilant because safety should always be a priority!
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Welcome to the Pearls of Wisdom podcast. In this episode, we’re diving headfirst into the world of precious gems and captivating stories with an incredible guest, Doug Meadows, the mastermind behind David Douglas Diamonds & Jewelry.
Doug’s journey takes us back to 1926, when his grandfather started a trade shop in Detroit. After his dad and uncle took over the business, Doug began his apprenticeship as a bench jeweler. His engaging storytelling reveals the story behind the creation of David Douglas Diamonds in 1985, a name inspired by his and his brother’s names.
From Detroit to Atlanta, Doug’s story is a rollercoaster of partnerships, successes, and challenges at 23. Years later, he’s ready to share his success with everyone.
Discover his intriguing strategy—passing the reins to his then 13-year-old son to gain real-world experience. A proud father, Doug applauds his son’s achievements as an award-winning jewelry designer and discusses his unique contributions to the company.
Our conversation shifts to video marketing. Doug emphasizes the power of videos in building trust and fostering customer connections. From preferring interviews over scripted content to his foray into different production levels, Doug’s got some valuable takeaways to share.
And guess what? You don’t need a fancy setup to create compelling content. Doug emphasizes the power of smartphones—your pocket-sized studios.
So, stay tuned. His journey will surely inspire you; his insights on these topics are pure gold. Get ready to be motivated, entertained, and connected as we continue this podcast journey with Doug Meadows.
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Welcome to the Pearls of Wisdom Podcast. Today, we have a very special guest with us — the amazing John Atencio. When you think of amazing jewelry, John’s name really stands out. He’s been making stunning jewelry for over 50 years, including Gold fashion, Luxury Sterling Silver, Men’s jewelry, Bridal Rings, Wedding bands, and his unique Signature collection. He’s not just a designer; he’s a visionary with an extraordinary story.
In this episode, we’ll trace his roots, from early jewelry-making classes to his current status as a celebrated designer with seven stores, a wholesale channel, and a thriving e-commerce presence.
John tells the sweet story of his first ring — a symbol of love and the spark that ignited his creative voyage.
During our conversation, John emphasized the importance of adapting to changes in the jewelry industry. He shares important moments in his career, from entering the wholesale market to embracing digital marketing and e-commerce. His insights on staying true to your style while keeping up with trends are valuable for aspiring jewelry designers.
John also talks about how the jewelry industry has changed over time and stresses the importance of reaching out to customers through different methods and being aware of what different generations like.
For new jewelry designers, John’s advice is simple: Learn the basics, practice a lot, and keep improving.
Come along on this exciting journey through John Atencio’s amazing jewelry career, and discover the timeless wisdom that has sustained his success for over five decades.
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Welcome to the Pearls of Wisdom podcast! In this new episode, I had an exciting conversation with Brittany Jones, the brilliant mind behind JF Jones Jewelers Inc in Greece, New York. And they’re celebrating their 95 years in the business this year!
As a third-generation jeweler focusing on bridal and custom, Brittany opens up about her fascinating journey of 19 years in the industry, sharing her recent accomplishment of obtaining the GG certification—proof of her dedication and expertise!
JF Jones Jewelers Inc is a powerhouse of talent with a team of just three employees! Brittany takes us behind the scenes, detailing how they offer full-service solutions—from creating exquisite pieces to handling repairs and watch batteries.
Brittany’s passion and knack for innovation show as we discuss her journey. Her holistic approach sets a remarkable example for the industry, from using social media and educational resources to embracing technology and implementing efficient inventory management.
Not only that—she’s also an expert in web presence and customer engagement; we can all witness that through their website. Learn how she takes on inspiration, creativity, and the right tools to curate a captivating online experience. She generously shares her strategies for high appointment success rates of engagement rings, her transparent stance on lab-grown diamonds, and the art of masterful display arrangement that turns browsers into buyers.
Be inspired as you learn the evolution of JF Jones Jewelers Inc over the years. Brittany shares all her decisions, from implementing cutting-edge point-of-sale systems and managing inventory to launching a dynamic website that perfectly captures the store’s essence.
Don’t miss this opportunity to listen to Brittany Jones and the success behind JF Jones Jewelers Inc and celebrate the convergence of tradition, innovation, and passion.
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Welcome to Pearls of Wisdom! Today, we have a special guest with us, the co-founder and president of Two Authenticators, Inc., the incredible Frederick Mannella. Fred takes us to the world of vintage luxury handbags from renowned brands like Hermes, Chanel, and Louis Vuitton and how they perfectly complement the desires of modern women seeking to boost their style.
Learn the secret behind Two Authenticators’ success as Fred reveals their unique selling models, including a cutting-edge drop ship program that connects live inventory with retail partners’ websites and a traditional wholesale approach through offer sheets.
He mentions seeing a significant response to the article “Unlocking Hidden Gems: The Case for Carrying Authentic Pre-Owned Luxury Bags in Jewelry Stores,” published by Southern Jewelry News, which highlighted the case for carrying authentic pre-owned luxury bags in jewelry stores. The article has sparked interest among the readers.
Fred also shares that jewelry stores nationwide, from Texas to New York and California, have already embraced luxury pre-owned bags, and the results have been astonishing.
Sustainability is the driving force behind the popularity of pre-owned luxury bags, as conscious consumers seek environmentally friendly options while indulging luxuriously. We explore how jewelry stores can thrive by carrying luxury handbags, with their ability to turn inventory quickly for increased profitability.
Join us as Fred takes us through inspiring success stories of jewelry store owners who ventured into the luxury handbag market and experienced remarkable results. Learn how adding luxury pre-owned bags to their inventory led them to one-stop destinations for unique gifts and high-end fashion pieces.
Tune in now! Don’t miss out on this opportunity, as Frederick Mannella’s insights and stories will inspire you to explore this booming market.
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Welcome to the Pearls of Wisdom! Last year, a flattering article was published in Mid-America/ Southern Jewelry News, highlighting three generations of excellence at Pattons Fine Jewelry.
We're eager to hear more about this family-owned business, so in this episode, we're delighted to have Kevin Patton.
Kevin shares it started as a humble mom-and-pop shop in downtown Alexandria, founded by his grandparents, Odell and Opel Patton. Over the years, Kevin and his brothers joined the business.
Fast forward to today, and Patton Jewelers boasts two locations: the original store in Alexandria and a second one in Baton Rouge, Louisiana.
During our conversation, we couldn't help but notice the numerous awards Pattons Fine Jewelry has won in Louisiana. One standout jeweler is Belinda Wallace, who secured first place and a $6,000 prize at the 2021 Jewelers of Louisiana Convention! Her boulder opal with emeralds pendant is an absolute masterpiece. Kevin shares the story behind this remarkable piece, showcasing the creativity and expertise of their team.
As the discussion continues, Kevin emphasizes the importance of hiring professionals and planning succession when working with the family in the business. He shares advice for jewelers facing the challenge of transitioning their business to the next generation.
Our conversation takes an intriguing turn as we explore the topic of lab-grown diamonds. While some in the industry may hold firm opinions, Kevin offers a refreshing perspective. At Pattons Fine Jewelry, they embrace the choices and preferences of their customers, providing education and empowering them to make the right decisions.
Join us on this enlightening journey as Kevin Patton reveals the stories, strategies, and passion that have made Pattons Fine Jewelry a shining star in the industry. Tune in and get ready to be inspired and discover the pearls of wisdom that await you in this exciting episode.
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Welcome to another exciting episode of Pearls of Wisdom! In this episode, we have Kyle Bullock from Bullock Jewelers in New Mexico, a cornerstone of the community for 97 years!
Now, Kyle’s journey in the industry is quite fascinating. Growing up in a family of jewelry experts, he was practically immersed in diamonds and gemstones from day one. After college, he initially ventured down a different path, but as we all know, the irresistible allure of the jewelry industry pulled him back in! So, he boldly decided to take the reins of the family business and continue their proud legacy.
But there was more to it than just financial prospects. Kyle received valuable advice from wise individuals outside the industry. They told him to venture where others were hesitant to go. And you know what? He took that advice to heart and saw immense potential in his hometown, Roswell, which wasn’t a bustling economic hub then. But Kyle recognized the untapped opportunities within this seemingly unremarkable place.
And boy, did he make an impact! Kyle brought fresh perspectives and innovative ideas to Bullock Jewelers. He’s been working on implementing effective customization systems and clienteling practices.
He understands that technology can be a powerful tool in strengthening relationships, maintaining honesty, and delivering excellence in service. Kyle shares his experiences as an early adopter of innovative marketing techniques and emphasizes the significance of targeting the right audience with identifiable ads that reflect the personality and values of your brand.
Of course, Kyle also acknowledges his father has an invaluable role in shaping his skills and character. The weight of continuing this legacy is not lost on him, and he feels a deep sense of responsibility to honor the family tradition and build upon it.
There’s so much more to discover about Kyle and the Bullocks Jewelry. No one in the industry should miss out on his innovative approach to business and the meaningful connections he forges through technology. So be sure to tune in!
Brought to you by:
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Welcome to Pearls of Wisdom. In this episode, we enjoy interviewing Brooke and Chase Brinson, the minds behind Ed & Ethel’s Fine Jewelry. Brace yourself for an inspiring story that unfolds against the backdrop of an unprecedented time.
Brooke and Chase are a breath of fresh air in an industry dominated by multi-generational businesses. September 2020 was a time when the world was grappling with the pandemic, and amidst it all, they fearlessly started their journey. These two entrepreneurs caught our eye as they brought their vision to life and opened their doors to Ed & Ethel’s Fine Jewelry.
Brooke and Chase’s relentless passion and unwavering determination have pushed them toward their success in the charming town of Christiansburg, Virginia. Named after Brooke’s beloved grandparents, Ed & Ethel, their store is a tribute to a couple who exemplified love and commitment for almost 70 years.
During our conversation, we discuss how Brooke and Chase found their way into the jewelry industry, starting from their humble beginnings at K’s Jewelers. They’ll share what inspired them to open their store and discuss the emotional connections they forge with customers over precious jewelry pieces.
While their journey hasn’t been without challenges, Brooke and Chase have overcome obstacles and embraced the administrative side of running a business with resilience and determination. Their story shows the power of taking risks and pursuing your dreams, even when the road seems uncertain.
Don’t miss out on this episode filled with wisdom, motivation, and limitless potential within the industry. Tune in now!
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Welcome to Pearls of Wisdom. Here we are again in a special episode with a guest set to inspire and enlighten us, Aleah Arundale, the brilliant mind behind Jewelers Helping Jewelers!
Aleah comes from a long line of jewelers, with her family’s legacy spanning five generations. Starting out in the retail business, she quickly realized that her passion lay in the fast-paced world of diamond wholesale. Traveling across the country, meeting new people, and making sales became her true calling.
Aleah’s dedication to the jewelry industry extends beyond her work with Olympian Diamonds. She founded the Facebook group “Jewelers Helping Jewelers” and has become known for her generous memo program. With over 27,500 members growing, the group provides a supportive and inclusive space where jewelers from all backgrounds can connect, share advice, and build relationships.
She shares heartwarming stories of how this community has empowered individuals to overcome challenges, learn from each other, and thrive in their businesses. Aleah also emphasizes the importance of proper vetting, ensuring that JHJ remains a trusted resource for industry professionals.
Aleah also sheds light on a significant shift in the industry, where independent women entrepreneurs are making waves with their unique approaches to selling diamonds. These women outperform traditional brick-and-mortar stores from their homes, side offices, or even Walmart parking lots. Aleah reveals how this changing consumer behavior has challenged long-standing perceptions and why embracing these new trends is crucial for the industry’s growth.
Don’t miss out on this eye-opening conversation filled with invaluable insights, inspiring stories, and a sneak peek into the future of jewelry retail. Tune in and be prepared to gain a fresh perspective on the industry we all love.
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Welcome to another episode of the Pearls of Wisdom Podcast! I’m thrilled to introduce our guest for today, Christy Davidson, an RDI Diamond expert with an impressive 23 years of experience in the retail jewelry industry.
Get ready for an exciting discussion as Christy tells us about the exclusive “Rare and Forever Natural Diamonds” program by RDI. This program sets RDI apart by carefully screening rough diamonds for any BGM hues before the faceting and cutting. The result? Stunning diamonds that sparkle brilliantly without any color hindrance.
But that’s not all! RDI takes it further by employing AI technology to grade their diamonds. This advanced intelligent grading system accurately and precisely grades each diamond, making it the most advanced grading system available. And here’s the fascinating part: the more diamonds the system grades, the better it becomes, continuously improving its accuracy.
Now, let’s talk about the qualities of the Rare and Forever Natural Diamonds. RDI offers a wide range of options, from I1 clarity up to VVS clarity and from K color all the way up to D color.
While the price may be around 3% higher than typical GIA stones or other graded diamonds, RDI believes in empowering jewelers to decide where they want to be in terms of pricing and competitiveness.
During our conversation, Christy also recounted when she presented a J-colored diamond from RDI’s collection to jewelers without mentioning its color or clarity. Most of them mistook it for a G or H color diamond! This is a testament to the exceptional quality of RDI’s diamonds. Their J-color diamonds radiate brightness and beauty without any noticeable yellow hue, surprising even experienced professionals.
So, if you’re searching for exquisite, natural diamonds that deliver unparalleled sparkle and beauty, RDI Diamonds and their Rare and Forever Natural Diamonds program are here for you. Stay tuned as we explore this topic and get your own diamond journey started!
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Welcome back to the Pearls of Wisdom podcast. In this episode, we’re thrilled to be joined by Anish Desai, the visionary behind Star Gems Inc. This custom jewelry manufacturing company is no stranger to the jewelry industry, but today, we’re peeling back the layers to reveal the man behind the innovative ideas.
Based in Atlanta and Chicago, Anish brings his insights and experiences to the table, giving us a glimpse into the inner workings of Star Gem Inc. During our conversation, Anish reveals the “secret sauce” behind Star Gem’s success—their unwavering commitment to solving industry problems. The company is always looking for real solutions, whether revolutionizing the jewelry sector, exploring cutting-edge technologies, or meeting customers’ ever-evolving needs.
One of Star Gem Inc.’s latest innovations is their exceptional design artist. This talented individual effortlessly brings unique designs to life, making it easier for retailers to understand and fulfill their customers’ desires. Anish shares the importance of this feature, particularly when it comes to intricate bridal jewelry with multiple stone placements.
Now, you might be curious about the cost of a custom sketch. Anish clarifies they don’t like to peace mill anything in pricing. With their top-notch in-house manufacturing facility in Mobile, India, they’ve got everything under one roof. This setup ensures efficiency and convenience and caters to hundreds of orders. Did I mention Star Gems have one of the industry’s largest databases of readily available pieces?
Anish’s passion for delivering unique jewelry solutions stands out as he explains why Star Gems Inc. creates pieces that cannot easily be found in the market. It’s all about meeting customer preferences and staying ahead of the latest trends.
And hold on to your seats because Anish has a heartfelt anecdote to share. Imagine a customer who was unsure about her ideal ring style. With Anish’s expertise and guidance, he helped her find the perfect design and brought her vision to life. Want to know how he did it? You better tune in to this episode!
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Welcome to the latest episode of the Pearls of Wisdom podcast, where we discuss the world of jewelry and the incredible stories that unfold within it. Today we have an extraordinary lineup of guests who will bring you on a journey filled with passion, generosity, and empowerment.
Our first guest is Matthew Gross, an exceptionally talented jeweler from Berkley, Michigan. Matthew’s unwavering dedication to providing equal opportunities for underprivileged jewelers is remarkable. He shares their challenges and how his team at MHG Jewelry Studio is bridging the gap by donating equipment and resources. Matthew’s ambition doesn’t stop there—he plans to establish a jewelry school to ensure aspiring jewelers receive the education they need to succeed!
Joining us from Mexico are Jesus and Alejandra, a couple whose lives were transformed through Matthew’s support. Alejandra, a brilliant designer, expresses her gratitude for the tools and knowledge Matthew shared. Jesus, a master jeweler, shares the joy of teaching others and the impact of Matthew’s generosity on their community. Together, they display the incredible power of mentorship and giving back.
Matthew’s inspiring journey throughout the podcast takes us on a global adventure. From Italy to Mexico, he recounts heartwarming stories of helping jewelers in need and how they become an integral part of his studio family. His genuine desire to positively impact other people’s lives shines through in every word.
But the adventure doesn’t end there! Matthew envisions future visits to Mexico, combining travel, jewelry-making, cultural exploration, and community building. Together with Jesus and Alejandra, they aspire to create an all-encompassing experience that empowers individuals while fostering cross-cultural connections.
As we wrap up this inspiring episode, I invite you to join us in applauding Matthew’s selflessness and the remarkable transformations he has sparked. This episode will ignite your passion and remind you of the extraordinary impact that kindness and mentorship can have on individuals and communities.
So, tune in, be captivated by the enchanting world of jewelry, touched by acts of generosity, and inspired to make a difference.
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Happy to see you here again at the Pearls of Wisdom podcast. In this episode, Chuck and I were joined by Ross Wesdorp from Jewel-Craft Inc.
Now, Ross and I have a bit of history—we’ve been competitors for over two decades! But hey, as they say, keep your friends close and your competition closer. And today, we’re happy to have him on board.
As a special guest in this episode, Ross talks about Jewel-Craft Inc, a family-owned and operated business that has been around since 1947. They are a one-stop shop for retail toy stores, helping with work that some stores don’t have time to do or don’t have the equipment for.
Ross shares they have approximately 270 people working for the trade, around 200 being bench jewelers or polishers. The remaining employees do data entry, quality control, and other related tasks. Talk about teamwork!
We also discovered that Jewel-Craft Inc differs in its approach by breaking down its processes into specific tasks assigned to individuals. For example, stone setters only cut seeds, bright cut, and set stones. They then pass the piece to the next person who polishes the piece. This approach allows for a quality check at each process stage, ensuring a high-quality result.
Ross also discusses the number of jobs they do in a month, around 40 to 50,000! He explains that they are cautious with the work, checking each job to ensure everything runs smoothly. Ross talks about some challenges they face, such as lost jobs, which are infrequent but do happen.
This episode provides priceless insights into the world of jewelry-making, specifically the work done by trade shops. Ross’s knowledge and experience in the industry make this a must-listen for everyone who wants to learn about the industry’s inner workings. If you’re curious where to find Jewelry-Craft Inc, tune in to this episode.
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Welcome to the Pearls of Wisdom jewelry podcast! I’m thrilled to introduce our guest for today’s episode. We are honored to speak with Doris Butler, a second-generation jeweler from Butler Diamonds in Selma, Alabama.
Have you heard about her family store, Butler Diamonds? It has a long-standing history and was recently featured in the Southern Jewelry News. Doris grew up in that jewelry store and has been passionate about the business since childhood.
Can you believe she started working there at just 13 years old? She spent every summer and Christmas break in the store throughout high school and college. Everything she knew about the business was taught to her by her father.
Speaking of her father, he accidentally bought the store, having previously worked in radio. But with his mentorship and guidance, Doris has succeeded in the industry and even downsized her store to a smaller but more profitable location in 2017. She’s now making a steady income and providing exceptional customer service without worrying about employees giving false information.
During our conversation, Doris shares some great advice on succession planning, investing in oneself, and downsizing a business. She credits the Retail Jewelers Organization (RJO) with helping her to succeed in her business. We get to hear more about how being an RJO member has given her access to various products and helped her operate a large store.
We also hear about Doris’s experience helping customers with their engagement, anniversary, and birthday presents. She’s a true problem solver and loves assisting people in finding the perfect gift for their loved ones.
So, what are you waiting for? Don’t miss out on this engaging conversation with one of the industry’s experts. Doris brings a wealth of knowledge and experience to the show, and it’s a success story you won’t want to miss. Tune in now!
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Hey there, welcome to another episode of the Pearls of Wisdom podcast, your go-to source for everything related to jewelry and the world of precious metals. In today’s episode, a special guest, David Siminski, of the United Precious Metal Refining, joins us.
David is here to share his expert knowledge on refining precious metals, from weighing to pouring the bar. We’ll delve deep into the world of refining and clear up any misconceptions you may have.
David will also offer practical advice to jewelers who want to get the most out of their scrap metal. Whether you’re dealing with gold, silver, platinum, or palladium, David will explain how the refining process works and how the analytical department determines the value of your precious metals.
But that’s not all; we’ll also discuss what happens if a customer is dissatisfied with the settlement amount and how you can seek a second opinion! David will take us through the refining lot and explain how metals are separated and turned into pure gold.
We’ll explore the fascinating world of jewelry refining, from the wet lab to environmental regulations and the checks and balances involved in the process. David will even share why the best part of the business is getting a check from the refinery and how building strong relationships and partnerships is key to success in this industry.
So, if you’re a jeweler looking to handle the refining process with confidence and get a fair settlement for your scrap, then you don’t want to miss this informative episode! Tune in now and discover everything you need to know about refining precious metals.
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Welcome to another episode of Pearls of Wisdom. Get ready to learn insightful financial advice from Senior Wealth Advisor, John Bruggemann. While our discussion is centered around the jewelry industry, his advice applies to individuals across all sectors—so be sure not to miss out!
John starts by introducing Advisors Capital Management, a family-owned independent registered investment advisor. He explains his fiduciary duty to act in the best interest of his clients and the firm’s policy of not selling commissionable products.
The conversation then moves to how the market performed in 2022, with John explaining how inflation caused a significant downturn in the stock and bond markets. He advises listeners to keep a cash reserve and reduce dependence on stocks for income.
He also reminds us that the market always recovers from downturns and advises business owners to ensure they have the right retirement plan to maximize benefits under the current IRS rules.
John also shares his expertise on the importance of regular financial check-ins. He recommends reviewing finances at least once a year to ensure they are headed in the right direction. He emphasizes the need to model any changes made in the analysis and suggests that one can afford to take more risks when the macroeconomic backdrop is favorable.
We also touch on the cyclical nature of the jewelry industry, with John suggesting smaller businesses require financial advice more so than larger businesses. He also stresses the importance of treating all clients equally and not differentiating between them based on their fees.
As a whole, John’s advice is relevant not just to jewelers but also to business owners and employees looking to secure their financial futures.
But that’s not all. There’s so much going on in this episode; the only way to fully experience it is to tune in and discover more for yourself!
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In this episode of the Pearls of Wisdom Chatting with Chuck podcast with Chuck Koehler of Anthony Jewelers, we interview Konrad Darling from Darling Imports, a wholesale gemstone and colored stone business since 1992.
Konrad shares the start of their family jewelry stone business with us. He talks about their focus on loose colors, from amethysts, garnets, and citrines, to emeralds, rubies, and sapphires.
Konrad also shares some interesting tidbits about how the company’s name came about—and no, we won’t share a clue. But that’s not all; they also discuss Darling Imports’ reserve section, which features unique and one-of-a-kind stones, including art deco pieces, sapphires, and much more. They have around 1500 stones on their website, but Konrad reveals that they have thousands more in their inventory that are not cataloged yet!
If you’re in the market for high-end goods, you won’t want to miss this episode. Konrad also explains how they match stones in-house, making it easier for customers to find the perfect loose stone for their needs. And if you’re worried about the cost of replacing stones in antique pieces, you’ll be interested to hear about their lab-grown options.
With over six employees based in Atlanta, this charming company offers a three-tier grading system, a memo program, and a wide range of stone shapes and sizes. So, tune in and join the conversation to discover why Darling Imports is a true gem with over 30 years of experience in the industry. And if you’re lucky enough to attend the Atlanta Jewelry Show, you might spot them there too.
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In this video podcast episode, we have the pleasure of featuring a special guest who has been in the industry for over 20 years—Chuck Koehler of Anthony Jewelers. This is a new Pearls of Wisdom segment called Chatting with Chuck.
Chuck is a renowned writer for Southern Jewelry News and Mid-America Jewelry News. He has an associate degree in applied science in jewelry technology and gemological certification under his belt. Talk about multi-talented!
Chuck spills the beans on how he juggles running a jewelry shop while working in the entertainment business. He shares how he ended up owning Anthony Jewelers through a chance encounter and a deal that was sealed on the spot. Plus, he reveals the juicy details on why the store is still named after Anthony, even though he's not the original owner.
But wait, there's more! Chuck's also a regular writer for Southern Jewelry News, even though he doesn't consider himself a wordsmith. He just took the plunge, and the rest is history. It's like writing Christian music, he says—each song has to be different but about the same thing.
We also touch on the importance of recognizing the people who work behind the scenes in the jewelry industry. Chuck emphasizes the value of putting a face and a voice to the people we interact with regularly, even if it's just over the phone or via email.
His willingness to share his experience makes for an informative and entertaining conversation. His passion for the industry is indeed infectious, so tune in and be prepared to be inspired by Chuck's journey, only here at the Pearls of Wisdom podcast.
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Welcome to the Pearls of Wisdom Podcast, where we always discover something new! In this latest episode, we have an extraordinary guest, David Holloway, an expert in permanent jewelry with decades of experience working for Sunstone. Sunstone is a company that manufactures micro welding products for various industries, including jewelry.
David will be sharing the latest trend in permanent jewelry and giving us a fascinating insight into this exciting field. With the help of micro welding technology, jewelers can now create permanent, long-lasting, incredibly durable pieces. Sunstone's products have been at the forefront of this trend, embraced by jewelry stores and other industries.
In this episode, David shares how he first heard of the trend in 2018 and how it has taken off like a rocket ship since then. We also learn about Sunstone's best-selling product, the Impulse, a great starting point for jewelers wanting to enter the permanent jewelry trend. David has plenty of resources to share, including training resources, products, and even a conference if you're interested in starting a career in the industry.
But not everyone is sold on the idea of permanent jewelry, and David shares some mixed reactions from retailers. However, he believes this trend is here to stay, and we can't wait to see where it goes next!
So if you're curious about the safety and process behind this trend or are considering starting a career in the industry, this podcast is a must-listen. Join us as we explore the many possibilities permanent jewelry presents for the jewelry industry.
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Welcome to the latest Pearls of Wisdom podcast. In today's episode, we have a special guest, Mark Priest, who owns Legend Jewelers in rural west Texas.
Now, we know what you're thinking—what's so special about a jewelry store in a small town? Well, Legend Jewelers is not your average jewelry store. In fact, it's a former bordello-turned-museum!
That's right, Mark shares with us the fascinating history of Legend Jewelers, which includes winning a ranch in a poker game, running a bordello, and now showcasing its unique history on the second floor as a museum. It's a one-of-a-kind story that adds to the charm of the store.
Agriculture, cattle, oil, and gas have always been the bread and butter of the area, but Mark tells us why trust and building customer relationships are equally important in running a successful jewelry store. It's clear that Mark loves history, unique pieces, and storytelling, which translates into his love for the jewelry business.
He also discusses prioritizing customer service and custom work over just selling diamonds. We also met his staff, who joined him at the RJO show to learn more about the industry. In a rapid-fire question, Mark shares advice for new jewelers and the importance of understanding staff and learning from others.
It was an incredible experience, and we highly recommend listening to it to learn more about the fascinating history of Legend see and the unique challenges of running a jewelry store with a storied past. Don't forget to hit subscribe and share the podcast with your friends!
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Welcome to the Pearls of Wisdom Podcast by Southern Jewelry News and Jewelry Store Marketers, where we bring insights from industry experts to help you succeed in the jewelry industry.
In this episode, we're excited to kick off 2023 with Kate Peterson, CEO of Personal Performance Concepts and an accomplished management consultant for jewelers. Kate shares her extensive knowledge and expertise, helping us navigate the challenges the jewelry industry faces, especially in light of the pandemic.
As a consultant, Kate truly knows her stuff when it comes to making money in the jewelry industry. She discusses the importance of structured systems, procedures, and training to ensure employees understand what is expected of them. This is also for retail jewelers, who often struggle with these issues.
Kate also offers advice on how a company can invest in their employees with internships and apprenticeships to address the so-called "people problem" and develop much-needed skills in the industry.
According to her, we must reach out to high schools and communities to find motivated individuals who can become the next generation of skilled workers. She also highlights the importance of offering competitive salaries with clear standards and promoting employees' skills, not just their salesmanship.
But it's not all business talk! Kate's engaging personality shines through as we learn about her favorite board game, her adorable puppy, and her dislike of spending money on toilet paper!
Listen to her expert advice and charming personality to learn more about her. Don't forget to subscribe to our podcast to access more shining pearls of wisdom from jewelry industry experts.
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In this fun and entertaining episode, we talk with Sebas from INOX Jewelry about the new branding campaign which is a collaborative effort between INOX and Jewelry Store Marketers that focuses on getting people to remember INOX with one simple word, BRO!
The INOX Jewelry collection, as explained by Sebas, has wide appeal because of the number of designs and its affordable price that most guys really like. On occasion when someone finds a piece that catches their eye, the biggest compliment Sebas could hope for is an exuberant "BRO!" This single word said with enthusiasm, means this is so cool and I want it. This simple concept which boils down to a simple word is the foundation of the #sayBro branding campaign.
This is the first consumer branding campaign ever done for INOX Jewelry and the concept, as shown in this episode, promises to be amusing and unforgettable. Look for the #sayBro campaign and everything about the BRO culture in all marketing channels in the coming months.
"If you don't have a men's jewelry collection in your store, wake up Bro!" eloquently said by Elesa Dillon.
To learn more about the INOX Jewelry Collection or the #sayBro campaign, check out the INOX website today.
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Join us for a special episode of the Pearls of Wisdom Jewelry Podcast, where we sit down with the amazing Aubree Lee Ford of RDI Diamonds! She will share her incredible journey as a real gem in the diamond industry since 2009.
Get ready to be blown away by her transformation from being a special education teacher to ruling the diamond industry as a five-time Salesperson of the Year winner at the RJO organization! Who would have thought? She's living proof that anything is possible if you have a passion for people and the drive to succeed.
Get insight through her impressive career and learn about the secrets of RDI. With its "rare and forever" brand, this company never takes "no" for an answer. Learn how Aubree is helping the next generation of jewelers through her involvement with the RJO's Next Gen program offering events and scholarships. She attributes her success to her social skills, communication, passion for connecting people, and ability to understand customers' needs.
But wait, there's more! Aubree is spilling all the tea with rapid-fire questions, from her celebrity crush to her favorite city and food to even her go-to karaoke jams. So, don't miss out on this exciting episode as we pull pearls of wisdom from Aubree and hear what makes her the sales superstar she is today.
What are you waiting for? Click play now and get ready to be inspired! Join us as we bring you more exciting content in the future.
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In this episode of Pearls of Wisdom Jewelry Podcast, host Guy Pineda of Jewelry Store Marketers and Elesa Dillon of Southern Jewelry News sit down with expert jewelry designer, Sebastian Velasquez of INOX Men's Jewelry. With over 20 years of experience in the industry, Sebastian shares his unique perspective on the world of jewelry design and the intricate process of creating one-of-a-kind pieces.
Sebastian delved into the inspiration behind Inox's designs, discussing his passion for incorporating natural elements such as gemstones and precious metals into his work. Sebastian also shares how his background in architecture influences his approach to jewelry design, creating pieces that are not only beautiful but also functional.
One of the highlights of the episode is when Sebastian takes listeners through the step-by-step process of creating a custom piece for a client. He shares his thoughts on the importance of communication and collaboration with the client to ensure that the final product exceeds their expectations.
In addition to his design philosophy, Sebastian also shares his insights on the future of the jewelry industry. He believes that sustainability will continue to play a significant role in the industry, with more designers opting for ethical sourcing and environmentally friendly practices.
Overall, this episode of Pearls of Wisdom Jewelry Podcast offers an inside look into the world of jewelry design and the creative mind of an expert designer, Sebastian Velasquez. Whether you're a jewelry aficionado or simply curious about the creative process, this episode is a must-listen for anyone interested in the world of fine jewelry.
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Watch how Barbara Innamorati, Founder and President of Évocateur, a luxury jewelry company, shifted from being in the world of corporate finance to heading an artisan jewelry company even without any experience in the jewelry industry
Barbara tells Guy of Jewelry Store Marketers and Elesa of Southern Jewelry News the story of how she became fascinated with and passionate about gold leaf, which she has seen years ago in a painting, and how her team transforms any design into something magical and extraordinary.
After years of research, trial and error, and several challenges, Barbara and her team have perfected the techniques of adapting 22K gold leaf into jewelry designs to create hand-gilded and burnished works of art in cuffs, bangles, earrings, necklaces, and rings.
Watch how Évocateur has created a new and different category in the jewelry industry which according to Barbara was not intentional but just happened.
Évocateur’s collection of gold leaf jewelry is not plated. Neither are they fine jewelry. Rather, they are something in-between.
Barbara goes on to take Guy and Elesa on a virtual tour of her studio in Westport, Connecticut to show how she and her team of skilled artisans individually handcrafted each piece in 22k gold leaf and sterling silver leaf. Barbara says gold leaf is as thin as a butterfly’s wing and very difficult to work with, and takes about 6 to 7 days to complete one piece of jewelry.
She emphasizes that all her gold leaf-based pieces of jewelry are handcrafted in this studio proudly saying they are made in the USA.
Jewelry store owners love Évocateur’s jewelry collection because they bring color to their stores which consist mostly of whites and yellows (silver and gold).
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Join in the cool and super fun conversation of Southern Jewelry News anchors with the bubbly Dawn Kessaris, owner of Diamonds by Dawn.
Dawn is one of the few jewelry store owners who was not born into the jewelry business although at an early age she has an obsession with diamonds. To the young Dawn, crystal and similar items were diamonds.
Although Dawn did not know anything about jewelry, at 14 years, she started working in a local jewelry store in New Jersey selling watches. Back then she earned a dollar for every watch she sold.
She took on a job in the accounting department when she was older but got bored sitting in front of the computer all day. Returning to the jewelry store where she first worked, she was told that she needed to be a Gemologist. Dawn packed her bags and studied Gemology at the Gemological Institute of America in Sta Monica.
After graduation, Dawn moved back home to New Jersey and worked for several small and big jewelry stores until she decided to open her own jewelry store.
Dawn says, the jewelry industry is not all about selling jewelry. She has brought the business to a different level by treating her customers like family.
Eavesdrop as Dawn shares her hilarious stories on the many ways she has helped her customers other than helping them choose the right piece of jewelry.
Get ready to laugh out loud with Guy and Elisa as they listen to Dawn’s riotous stories as a jewelry store owner. Have you heard of a jewelry store owner that would help you with your marriage contract? That’s Dawn!
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"Diamond" Bill Warren shares so many pearls of wisdom in the podcast that can guide jewelry stores to success. One of the key tips he shares is to do events, but you need to ensure you start promoting 30 days before the event. Also, use all of the marketing avenues to invite your customers. Create a Facebook Event Page, send out flyers and emails, and even pick up the phone to call and text your best customers. Position your event for success by taking every opportunity to let your customer know why they should come.
Beyond events, Bill talks about how jewelry stores need to be omnipresent when it comes to marketing. We need to go beyond the old-school marketing avenues we've used for years. Now, we need to get on social media, use email marketing, and all aspects of marketing. Most importantly, CONSISTENCY is a major factor in marketing. You can't just try it for a week and say that it didn't work. You need to keep at it for the long haul.
Bill, a successful jewelry store owner himself, is passionate about helping jewelers gain the knowledge and guidance to grow a successful jewelry business. Make sure to learn more about Bill and the resources he offers on his website. As a bonus to Pearls of Wisdom listeners, you can request a copy of his books on his website at no charge; all you need to do is pay for shipping which is such a generous offer.
“Diamond” Bill Warren
billwarren86@gmail.com
http://diamondbillmarketing.com/
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Pearls of Wisdom Podcast features Chuck Koehler, owner of Anthony Jewelers in Tennessee, and CMK Co (a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. Chuck also started Fingerprint Jewelry which does touch impressions.
Chuck focuses his discussion on what is going on in the jewelry business today with his tagline – “From the Yellow Pages to Podcasts and Websites”.
Before business owners needed to discuss with the rep the layout of a yellow page ad. Now we talk about what to discuss in a podcast.
Jewelry stores used to get customers from the yellow pages and needed to have a good brick-and-mortar store location.
Today, Chuck advises jewelry store owners to have an online presence so that wherever they are, their customers will find them.
As social media is a crowded space, Chuck says to take a closer look at the smaller social media platforms.
Much of the discussion though focuses on the topic of lab-grown diamonds. Either they sell them or do not sell them.
The jewelry industry, Chuck says, is divided on this issue. Chuck walks us through the definition of lab-grown diamonds and does an intensive discussion on the difference between natural diamonds and lab-grown diamonds.
He also talks about the take of the new generation jewelers and their prediction that lab-grown diamonds are the next big thing. Chuck emphasizes that jewelers need to make a stand on lab-grown diamonds.
The new generation of jewelers has a different take on lab-grown diamonds
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In this Pearls of Wisdom episode, Catherine Pearce and Lisa Gallagher of Valeska Jewelry discuss with Guy Pineda of Jewelry Store Marketer, one of the hottest events of jewelry stores – Facebook Live Selling Shows.
Catherine is a first-generation brick-and-mortar boutique store owner. Lisa on the other hand takes charge of the sales and marketing aspects of the business as well as the technical side of the store’s website and Facebook Live Selling events.
There are many things jewelry store owners can do to increase revenue. Jewelry store owners have had many successes doing Facebook Live Selling shows making it a hot trend today.
Catherine says the future is Online and if brick-and- mortar stores do not follow the trend they will be left in the dust.
Doing Facebook live selling is not as simple as getting in front of the camera and uttering spiels, and showing your products. As Catherine says, there are a lot of things happening before the actual live show. Pre-production takes more time than the live selling itself.
Facebook live selling can give jewelry stores a wider reach, create awareness, and is a good way to interact with customers.
Catherine and Lisa do Facebook Live Selling for one hour every Thursday and have been doing it since December of last year. Listen as they share their experiences, struggles, and challenges on how to put up a live show with amazing production value.
Each of their Facebook live shows gathers a few hundred viewers. But as Catherine says, it is not having the volume of people in your live show but having the right people.
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Every jewelry retailer knows how important displays are, but not everyone focuses on Jewelry Visual Merchandising.
Pearls of Wisdom Jewelry Podcast brought to you by Southern Jewelry News and Jewelry Store Marketers speaks to Jim Porterfield of Box Brokers, the company behind revolutionary and innovative displays and packaging for the jewelry industry.
Jim Porterfield has been in the jewelry packaging business for almost 27 years. He started in Hong Kong as a broker and factory agent in 1995. He took orders from factories in China and sold them to main chain stores and manufacturers in the U.S.
A year later, they opened a distribution facility in L.A. and started selling to independent jewelers. Today, his company is one of the major display and packaging suppliers in the jewelry industry.
Jim extensively discusses his revolutionary magnetic displays that can not only make life easier for your staff when entertaining customers but can also help lessen setup and tear-down times from 10 minutes each to about 40 seconds each time.
Jim also shows his innovative jewelry packaging which gives more value to jewelry while helping jewelry store owners make sure they never run out of packaging. He also shows off their patented snap gift wrappers.
All through the discussion, Jim emphasizes the importance of Jewelry Visual Merchandising focusing on the 20-40-40 system to increase sales per square foot of store space.
Jim says everything is about branding and imaging. A jewelry store’s display has to match the jewelry. Jewelry displays should project how customers perceive and expect the jewelry to be.
Every jewelry retailer knows how important displays are, but not everyone focuses on Jewelry Visual Merchandising.
Pearls of Wisdom Jewelry Podcast brought to you by Southern Jewelry News and Jewelry Store Marketers speaks to Jim Porterfield of Box Brokers, the company behind revolutionary and innovative displays and packaging for the jewelry industry.
Jim Porterfield has been in the jewelry packaging business for almost 27 years. He started in Hong Kong as a broker and factory agent in 1995. He took orders from factories in China and sold them to main chain stores and manufacturers in the U.S.
A year later, they opened a distribution facility in L.A. and started selling to independent jewelers. Today, his company is one of the major display and packaging suppliers in the jewelry industry.
Jim extensively discusses his revolutionary magnetic displays that can not only make life easier for your staff when entertaining customers but can also help lessen setup and tear-down times from 10 minutes each to about 40 seconds each time.
Jim also shows his innovative jewelry packaging which gives more value to jewelry while helping jewelry store owners make sure they never run out of packaging. He also shows off their patented snap gift wrappers.
All through the discussion, Jim emphasizes the importance of Jewelry Visual Merchandising focusing on the 20-40-40 system to increase sales per square foot of store space.
Jim says everything is about branding and imaging. A jewelry store’s display has to match the jewelry. Jewelry displays should project how customers perceive and expect the jewelry to be.
Brought to you by:
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United Lasers sells laser engraving systems for almost all industries, but the jewelry industry is his favorite. Many people think laser systems are expensive, but the truth is, it is worth the investment when you have this system and learn what you can do with it.
Many jewelers still do hand engraving, which Adam says has a certain charm, but it requires a lot of time to complete. A laser can do in 30 minutes what hand engraving can do in about 10 hours.
Adam discusses the benefits of a laser engraver, emphasizing that it is a workhorse and does not include any consumables. In addition, he stresses that the laser system can engrave more precisely than when done by hand.
The discussion also extensively covers social media platforms and how they can help a business. He emphasizes being social instead of creative, as well as knowing the language of each social media platform.
Adam says that if you have the time, you do not need the money as far as social media content is concerned. Businesses are always trying to compete for attention on social media.
He considers himself a marketing nerd and shares tips on what jewelers should prioritize in digital marketing to grow their business and create a unique customer experience.
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Southern Jewelry News and Jewelry Store Marketer talk to a master custom jeweler and jewelry mentor Joel McFadden of JMD Jewelry. Joel is a 3rd generation American jeweler.
Joel’s family has been in the jewelry business since the 17th century in Scotland. His family came to America in the late 1600s and settled in Charleston. At 12 years old Joel’s grandfather gave him a set of tools and got him started doing jewelry repairs. He then moved forward to set stones.
Joel has risen to become one of the top custom jewelers winning tons of awards for design and superior craftsmanship. Joel grew up in a community of jewelers who share their knowledge. He has been a jeweler for 50 years and wants to share his knowledge and expertise.
In this podcast, Joel talks about the complexities of producing custom jewelry with an emphasis on craftsmanship. Learn how he embraces new technology with the art of custom jewelry design and manufacturing.
Joel McFadden has a YouTube channel where he shares his work and techniques on custom jewelry design and manufacturing as a master jeweler and jewelry mentor.
“Not everyone who walks into your store is a customer, but a customer is always right!” Take it from the master jeweler and jewelry mentor himself – Joel McFadden.
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After 54 years in RJO, Barton Leddel.
Barton started his business when he got out of the military at 26 and has been coming to the RJO show for 54 years. In the beginning, RJO only had 20 or so members at the time, and now has over 900 members.
Why RJO? Talk to other jewelers about your problems.
Barton says that RJO has done such an amazing job. The most important aspect of joining the group is to connect with other jewelers so you can learn from each other's challenges and problems. The connection is important but the buying is important also.
When Barton started, there were only 10-15 suppliers which are all gone now except for Barton. Barton remembers back to the original members when he joined over 50 years. Barton continues to work at 80 years old
Barton, who is 80 years and working the show by himself, feels he never works because he loves what he does. Starting many years ago in IA, the RJO members have been loyal and really love getting together as the largest buying group in the jewelry industry.
Barton says that many jewelers need help and RJO has done an amazing job in providing that help and resources.
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In this episode, we talk with Amber Gustafson and David Baker, recorded live at the recent RJO show in Minneapolis. Amber, the owner of Amber's Designs Fine Jewelry, talks about her 43 years as a bench jeweler and her challenges when she opened her own jewelry store 21 years ago. Amber goes on about the importance of relationships and changing with the times in order to stay connected with her customers.
Don't compete on price! This is one of the main points Amber wants jewelers to learn and implement in their stores. "If they don't trust you, they won't come back to you!" Teach you staff to establish and grow the relationships which will benefit you long-term.
Amber says you will lose if you are not doing social media and utilizing technology in your business. Get a social media manager to handle all of the platforms and constantly reinvent yourself! She advises to get on all of the social platforms including TikTok which is really powerful right now.
As a wax carver, Amber's design vision allows her to see the jewelry in the wax but pays attention to CAD and laser welders to take your abilities to the next step. Any well-rounded jeweler should be able to work with wax, cad, and more.
Key insights from Amber and David.
- Pay your staff what they are worth.
- Quality of life is important for Jewelers!
- Jewelers should make as much as Doctors and Dentists.
- Technology is our biggest challenge.
- Don't give up!
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In this podcast episode, we talk to Tom Young and Bob Glenn, co-founders of The Cargo Hold, about their experiences in creating and growing this iconic company. The co-founders and the rest of the company recently celebrated their golden year of being in business.
In this interview, Tom and Bob tell us about the early years, the changes they’ve seen in the jewelry industry, the people that have contributed so much, and we even see how well they know each other after 50 years of working together. It’s easy to see that their passion for the business and easy-going attitudes helped them achieve this amazing milestone.
Check out The Cargo Hold at the upcoming Atlanta Jewelry Show or other shows they participate in.
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The INOX reBROlution is here!
In this episode, Brand Manager-Sebastian Velasquez and Senior Account Manager-Cole Rowland talk with us while at the recent RJO show in Minneapolis. In this lively and entertaining interview, Sebas and Cole reveal that jewelers know they need men's jewelry now to be able to take care of all of their customers and not let sales walk out of the door. Through all of the laughter and jokes, they manage to convey why INOX has become successful. One of the most note-worthy points is that men's jewelry sells anywhere, even in rural farm areas.
Catch this fun and entertaining interview with the INOX boys!
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In this episode recorded live at the RJO show in Minneapolis, we talk with Paul Holewa, SJN/MAJN staff writer, about the industry, Minneapolis (his hometown), being different to set your jewelry store apart, and more.
Bench Jewelers are the unsung heroes of the jewelry industry! Listen to Paul talk about how bench jewelers are sometimes underappreciated in the process. He goes on to urgent store owners to give the bench jewelers the tools, resources, and training that will help the jewelry store achieve more success.
Paul also talks about Ryan of Knox Jewelers defending his business during the riots in Minneapolis during the time after the killing of George Floyd. Paul recounts the scary details conveyed to him from the store owner. Ryan selflessly put his life on the line, protected the business that brought his family and employees their livelihood, and did not let anyone destroy that. In the end, Ryan and Knox Jewelers escaped with only minor damage that night with the help of other neighboring stores.
This podcast was recorded during the RJO summer show in Minneapolis, and Paul talks about how RJO does an excellent job for the jewelry industry. Take advantage of training offered in the industry. Additionally, Paul advises that staying humble and being kind to your bench jewelers will go a long way. Additionally, ensure a succession plan is in place for when the time comes.
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Proper sales training is important and critical for any jewelry store.
It can bring more returns than some other investments, plus it gives your employees confidence and motivation when they can achieve more success and happy customers.
In this episode, Brad Huisken of IAS Training discusses specific, actionable tips on improving your sales performance.
He reveals the best questions to ask to lead the sales process in your favor and, more importantly, the questions not to ask that will instantly reduce your chances of a sale.
This is the perfect podcast for any jewelry store owner that wants to up their game and increase revenue.
To learn more about Brad's training, call 800-248-7703 or e-mail info@iastraining.com to subscribe or for more information.
Additionally, make sure to read all of Brad's articles right here on SouthernJewelryNews.com.
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In this episode, Asaf Herskovitz, CEO of GN Diamonds, shares the amazing resources and tools that they developed to help the 5000 independent retailers that trust and rely on to help sell more diamonds. The technology they have implemented is meant to give consumers trust and confidence when shopping in a GN retailer. These are real solutions to help jewelers sell more.
Among the resources available from GN Diamonds is the Gemprint technology is like the carfax of diamonds that shows to your customers the diamond they are buying. On their Diamond Hunt platform, jewelers get an easy-to-use technology that helps you qualify budgets and be able to show a diamond before you bring it to your store.
Asaf continues to lead GN Diamond, a 35-year-old family-owned business, in a way that gives independent jewelers more resources and education which gives them more artillery to grow their businesses. Asaf feels his relationship with his customers is a partnership which makes him care so much about doing more.
For more information about Asaf Herskovitz and GN Diamond, visit their website or stop by to see them at an upcoming tradeshow. https://www.gndiamond.com/
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https://southernjewelrynews.com/podcast
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• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88
• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS
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• Google Podcast = https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzQwNzUwNy9yc3M
Aleah Arundale, of Olympian Diamonds, talks about practical tips for selling more and increasing sales in your jewelry store. As a fifth-generation jeweler and had the experience of both retailer and supplier in the industry, Aleah shared her wealth of knowledge in the way only Aleah can.
Beyond helping jewelers sell more and gain more confidence, Aleah loves helping jewelry in her wildly popular Facebook group, Jewelers Helping Jewelers. It started by gaining valuable contacts in the industry and then helping them connect with others to form beneficial relationships.
Tune in and listen to Aleah speak her mind, share her wisdom, and grace us with her uniqueness.
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
Subscribe on your favorite podcast platform:
• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88
• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS
• iHeartRadio = https://www.iheart.com/podcast/263-pearls-of-wisdom-jewelry-p-94785996/
• Spotify = https://open.spotify.com/show/6IU1OHwxrNZ0YW0GWGvJB5?si=5627249218c149e8
In this episode, we talk to Tanya Nisguretsky, the President & CEO of Virtual Diamond Boutique, a technology platform that lets retailers and suppliers eliminate the typical roadblocks in our industry that prevent fast, easy transactions. Tanya recounts her many years in the NYC Diamond District on 47th Street and how suppliers would physically visit each other to find the right stone or item just to be able to close a sale. Well, many jewelers don’t the luxury of visiting your neighbor to share inventory so, how can jewelers in towns large and small also have instant access to a large inventor…they can now do it with VDB.
To learn about Virtual Diamond Boutique, stop by their booth at the JCK Las Vegas show or in upcoming tradeshows or visit their website. If you do stop by, make sure to bring Tanya a great Vodka drink!
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
Subscribe on your favorite podcast platform:
• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88
• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS
• iHeartRadio = https://www.iheart.com/podcast/263-pearls-of-wisdom-jewelry-p-94785996/
• Spotify = https://open.spotify.com/show/6IU1OHwxrNZ0YW0GWGvJB5?si=5627249218c149e8
In this episode, George Prout, the President of the Independent Division of Craft Diamonds, tells us about Lab-Grown diamonds, how they've been the biggest disrupter in the jewelry industry, how jewelers need to carry them because consumers are asking, and even shares a great selling technique when talking with customers. We learned George is very knowledgeable about diamonds and the jewelry industry but also about many things which makes this interview a real pleasure to conduct and will make it one that many listeners will love. Find out more about George Prout at: https://www.craftdiamonds.com/ Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
Subscribe on your favorite podcast platform:
• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88
• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS
• iHeartRadio = https://www.iheart.com/podcast/263-pearls-of-wisdom-jewelry-p-94785996/
• Spotify = https://open.spotify.com/show/6IU1OHwxrNZ0YW0GWGvJB5?si=5627249218c149e8
In this episode, Chuck Frey tells us critical information about how to gracefully close your store and do it so that you, your employees, and your customers benefit. Chuck covers the key questions store owners have and the realities they need to be aware of. Chuck, the founder of Charles Frey & Co, has been helping jewelers with cash-raising events for over 35 years. Store Closing Events and Going of Business Events are among the most common type of events he has performed in his extensive career but provides extreme value for jewelry stores looking to reduce inventory, move to new locations, retire, and more.
Find out more about George Prout at: https://www.charlesfreyco.com/
Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/
Jewelry Store Marketers: https://jewelrystoremarketers.com/
Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast
Subscribe on your favorite podcast platform:
• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88
• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS
• iHeartRadio = https://www.iheart.com/podcast/263-pearls-of-wisdom-jewelry-p-94785996/
• Spotify = https://open.spotify.com/show/6IU1OHwxrNZ0YW0GWGvJB5?si=5627249218c149e8
This is the pilot episode of the Pearls of Wisdom Jewelry Podcast. Recorded at the Atlanta Jewelry Show (March 2022), we talk with Chuck Koehler of Anthony Jewelers about why coming to the shows, especially the Atlanta Jewelry Show is so important and provides valuable benefits over just working over the internet or phone. We also talk about getting your store into the phones of your customers and some tips to do that. Stay tuned to future episodes while Elesa Dillon of Southern Jewelry News and Guy Pineda, CEO of Jewelry Store Marketers talk to the movers and shakers of the jewelry industry.