Digital Fusion podcast discusses innovation and emerging trends within the digital marketing landscape and their impact on human experience.
Tune in as HCG's Delphine DuBoise, Chief Innovation Officer, Jan-Willem van Doorn, Chief Transformation Officer, and David Ferguson, SVP Creative Director discuss the role of innovation at HCG, their philosophy on innovation, and their action plan for unleashing the power of innovation within everyone at the company.
Christina Kim, OHG Chief Strategy and Analytics Officer, joins hosts and colleagues Tom Edwards and Adam Housley. Christina discusses Omni Health and the importance of data in innovation...hint: 11 out of 10! She discusses how to effectively engage with Omni Health, regardless of where agencies are in the implementation process. Tom sweetens the Omni certification drive with a special giveaway announcement, Christina shares the Omni Health roadmap for 2023, and Adam helps us learn more about Christina to wrap up the episode.
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More about Christina
Christina is an experienced and passionate data and tech expert, having worked with global pharmaceutical companies to guide data strategy, channel optimization, operational efficiencies and analytics solutions. She has given talks at Cannes Lion Health and EyeforPharma and was recognized as a MM+M Woman of Distinction. Christina received her BA in Biology from Brown University, MS in Health Policy and Management from Harvard School of Public Health and MBA from Insead. She also enjoys travel, having been to 50+ countries across six continents, with Antarctica on the bucket list.
Co-hosts Tom Edwards, OHG Chief Digital & Data Officer, and Adam Housley, VP of Digital Innovation visit with Matt McNally, OHG CEO. Matt talks about his first 90-days and how he believes data, technology, and empathy will shape OHG's future. Matt frames innovation in light of curiosity, breaking things, and being networked. He also talks about data can help us understand a patient/HCP's true identity and how we use that to add value throughout the relationship, not just the bookends. Finally, Matt gets personal as he shares about his family, recent reads (links below), preferred super power, and more.
Essentialism by Greg McKewonCarl Hiaasen books