Fast Marketing Minute Archives - Fast Marketing Minute: Recent Episodes
Robin Samora
If you’re wondering how to set up a Google Analytics Account and how it can help with your marketing – here are some simple tips.
Setting up a Google Analytics account is important if you want to analyze what’s going on behind the scenes at your website. To make it easy, here’s a step-by-step guide:
- Create an account: Go to the Google Analytics website and sign up for a free account by providing your website details.
- Add the tracking code: After creating an account, you’ll be provided with a tracking code. Add this code to your website’s HTML code, typically just before the closing tag.
- Set up goals: Define what you want to track on your website, like form submissions, pageviews, etc. These will be your “goals.”
- Track events: Set up event tracking to track specific user interactions on your website, like clicks on buttons or links.
- Configure your dashboard: Customize your analytics dashboard to display the metrics that matter most to you.
- Analyze and share your data: Once you have data coming in, start exploring your analytics reports to understand your website traffic, user behavior, and performance.
Hey, I’m not a super techie and never want to be. But even I can follow these guidelines.
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Are you new or not that familiar with using ChatGPT? Here are some marketing tips to help you get started.
ChatGPT is an AI tool that’s revolutionizing writing, marketing, and research. Here are some ways to make it easier to use for your marketing project.
- Define how you’ll use it. Determine what you want to use ChatGPT for. Is it content creation or customer service? Once you have a clear idea of what you want to accomplish, it will be easier to get the most out of the tool.
- Train the model: This is AI. You need to train the model on your specific language and tone. So that means taking the time to do it. The more data you provide, the more queries you give it, the more accurate your responses will be.
- Keep it simple: Don’t overcomplicate things. ChatGPT is a tool designed to make your life easier, so start by asking simple questions and gradually increase the complexity.
- Monitor and evaluate: Regularly monitor and evaluate your results. Keep refining your approach and take time to train the AI model so that it improves over time! It really may make your life easier.
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Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.
Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.
- Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your brand. Use keywords that describe your skills and services, and showcase your best work in the portfolio section.
- Join Relevant LinkedIn Groups: Find groups related to your industry and join them. Engage in discussions, share relevant content, and connect with other members to expand your network.
- Leverage LinkedIn Publishing: One of my favorites. Share thought-leadership articles on LinkedIn to establish yourself as an expert in your field. This can drive traffic to your profile. That’s the point, right?
- Connect with Your Target Audience: Use LinkedIn’s advanced search features to find and connect with potential customers who fit your target demographic. Be sure to personalize your connection requests to increase your chances of being accepted.
- Think about LinkedIn Ads: LinkedIn Ads are a great way to reach your target market. Target your ads based on job title, industry, company size, and more. Test slowly and track your results.
- Host Virtual Events: Host webinars, online workshops, or Q&A sessions to connect with potential customers. And, don’t forget to promote your event on LinkedIn to reach a wider audience.
Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.
The post 6 Simple Ways Improve Your LinkedIn Marketing appeared first on Fast Marketing Minute.
Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in.
A mobile marketing tour is a great way to bring your brand directly to your target audience. It’s also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add a mobile tour to your marketing plan?
Here are 5 steps to launch your mobile marketing tour
- Identify your target audience: Determine who your target audience is and where they’re located. This will help you plan your tour route effectively.
- Define your goals: What you do hope to achieve from your tour? Are you looking to increase sales, build brand awareness, or generate leads?
- Choose your vehicle: Here’s the fun part. Decide what type of vehicle you want to use for your tour. It should be eye-catching and representative of your brand. Remember the Oscar Weiner hotdog mobile?
- Plan your route: Now that you know your audience, goals, and have a vehicle, map out a route that allows you to reach your target audience. Market with intention!
- Promote your tour: No one will know about your mobile marketing tour if you don’t promote it. Use social media, email marketing, and other promotional channels to create excitement about your tour.
What’s so great about mobile marketing tours?
Mobile marketing tours allow brands to connect with customers in a personal and memorable way. They can help build brand awareness, generate leads, and provide a fun and unique experience for customers.
What’s not to like about that?
The post Is a Mobile Marketing Tour Right for Your Brand? appeared first on Fast Marketing Minute.
Looking for video marketing ideas on Instagram? Well, here are 7 ideas to start with.
7 Types of Marketing Videos that Perform Well on Instagram
- Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
- Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or company. They humanize your brand.
- Tutorials and How-to videos: A How-to video doesn’t need to be a major production. You can produce these on your iPhone. They provide value to your followers by teaching them something new.
- Time-lapse videos: Time-lapse videos are great for showing the process of making something, plus they’re visually engaging. Experiment on your phone and see what you come up with.
- Product demos: Showcase how a product works. Product demos can help increase conversions and drive sales. Look at Amazon for inspiration.
- User-generated content: UGC or user-generated content is more believable than what you post. Reposting videos from your followers helps build community, increase engagement, and gives your audience social proof.
- Humorous or entertaining videos: Laughter levels the playing field. It’s a universal language and a great way to connect with your audience.
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If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.
Ok let’s get some marketing and public relations definitions straight here.
Digital Marketing
Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.
Digital PR
Digital PR is the use of digital media to manage and build your online reputation and image of your brand or personal brand. It’s about creating and sharing content, engaging your community and influencers, and managing online crisis communication. Oooh, better be prepared for that. Don’t give your social media keys to just anyone!
Social PR
Think of it as a subset of digital PR. Social PR focuses on leveraging social media platforms to build your brand reputation and engagement. It involves creating and sharing content, enhancing engagement, and again – the necessary management of online crisis communication — specifically on social media channels.
There’ll be no quiz here, but I just want to make sure you understand the differences between digital marketing, digital PR, and Social PR.
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Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy. Write a Topical List Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display […]
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Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there. Let’s talk about what it takes to improve your marketing plan framework. Market research is more important than ever Research counts […]
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With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in. So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts. 1) Edit audio […]
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What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools. Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan. 1) […]
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Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned. Want to make your social media pop? Here are 4 ways to improve your social content. 1) Find the right emojis Emojis will […]
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Is your device overloaded with clutter, making you feel unorganized and overwhelmed? I know the feeling! Here are some tips that will help you improve productivity and give you some marketing time back. 5 Tips to Improve Marketing Productivity 1. Delete old files. If you think you might need them again, store them on an […]
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The pandemic has changed well, just about everything, including what customers want and value. Here are 3 marketing tips to keep them happy. 1. Make it convenient. The pandemic has been hard, but it’s made some things easier. People work, shop, and attend events from the comfort of their homes. As things return to normal, […]
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Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 1. Stay on Top of Business Trends. If you don’t live in Hawaii, you probably have to change your wardrobe based on the season. Same thing with your business. You may need to adapt your business based […]
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Want to be a guest expert on radio, TV or a podcast show? Listen to these 4 tips. Free publicity can save you tens of thousands of dollars, so it’s in your best interest to learn how to pitch a producer or blogger the right way. 4 Key Elements of a Publicity Pitch 1. Use […]
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One of the best ways to get free publicity is to be a guest blogger. Here are some tips to pitch the right way. 4 Guest Blogging Tips to Market Your Brand 1. What’s your goal? OK be real. Why do you want to create content for other sites? Are you looking to be recognized […]
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Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up. 5 Marketing Tips to Build a Stand-Out Brand 1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can […]
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Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that. Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what […]
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Think reputation is just what people think of you when you work together? Time to think again. 4 Marketing Tips to Build a Strong Online Reputation 1. First impressions are everything. In a digital world, you need to be a control freak! In control of what your prospects and customers find out about you online. […]
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What’s LinkedIn up to lately? LinkedIn stories. Let’s take a look at what they’re all about. LinkedIn Stories has just been launched globally and it allows the LinkedIn community and brands with a company page to publish photos, images, and videos on the mobile app, much like Instagram stories. So, what does it look like? […]
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You’ve heard of Quora, but how do you use their Q + A platform as a marketing tool? Want to use Quora like a marketing master? Well, why not? Here are 5 ways to do that. 5 Ways to Use Quora’s Q + A as a Marketing Tool 1. Create the perfect profile. Take your […]
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Are you looking for new business ideas to help you through tough times? Listen in. Almost every company I know wants to recover losses they’ve incurred with the pandemic. Ideas are important, but it’s also important to take action to get ahead of the competition. Here’s an approach I read about today in the Entrepreneur […]
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Want to pool your resources to create a bigger marketing campaign? Think about co-marketing. Why would you want to co-market with another company and what’s the benefit? 3 Reasons Why Co-Marketing is Important Increase your reach. Co-marketing or cross promotion as it’s sometimes called allows your content to be shared with your audience as well […]
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Want to grow your business? Then you need a marketing plan. 3 Reasons You Need a Marketing Plan 1. A marketing plan is a comprehensive report. It analyzes your brand or business’ situation, and identifies your target audience, challenges, opportunities, and competition. It contains key industry information, data, and marketing insights that differentiate your brand, […]
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Ever dream of being famous? What’s the Secret Sauce? 5 Ingredients in the Secret Sauce of Marketing 1. Don’t Reinvent the Wheel if You Don’t Have To Set out to become an expert in your field by learning everything you can about your subject matter and then commit to lifelong learning. 2. Master the Art […]
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Yearning to buy or get followers to build your Instagram list? Here are some popular ones. 6 Marketing Sites to Grow Your Instagram Following 1. Stormlikes. Stormlikes allows you to buy followers in bundles of 100 to 1,000. If you buy a few hundred followers from time to time, you’ll increase your rate of growth. […]
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Hiding behind the computer not sure how to use digital marketing for cold calls? Listen up! 4 Digital Marketing Cold Call Strategies 1. Figure out who your ideal client is. Who do you need to reach? What kind of company or industry are they in? What are their problems? How can you help? Once you […]
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Have a blog and want to drive traffic? Consider adding Pinterest to your marketing strategy. Think that Pinterest is just for weddings, beauty products, and cute puppies? That’s partly true since 80% of women may be using the platform. But recent stats show that about 40% of Dads use it too. 5 Ways to Use […]
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Nothing’s changed and everything’s changed since Covid hit the world. With so much going on, how do you grab your entrepreneurial edge? 5 Ways to Grab Your Marketing and Entrepreneurial Edge 1. Grow market share. Do you operate in a market where leaders are vulnerable? The shutdown/reopening might be an opportunity to move up from […]
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Like it or not, online networking is here to stay. Want some pointers on how to get the most from it? 4 Marketing Tips for Online Networking Look for opportunities. Keep an eye out for events that best meet your needs. Participate in live chats, Q&A’s, informal discussion groups and other interactive forums. Some events […]
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Think surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them. How to Leverage Marketing Value from Surveys Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream […]
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With everything virtual now, what are some of the best marketing strategies to promote a virtual event? 5 Marketing Strategies to Promote a Virtual Event Set expectations. Is this a presentation, panel discussion or town hall? Will the audience be able to ask live questions? People need to know what they’re signing up for. Be […]
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What are some of the hottest social media marketing trends for the rest of the year? Listen in! 4 Social Media Marketing Trends for the Rest of 2020 Shorten your content creation process. Content you created six months ago and planned to use today may now be outdated. Compress your content creation down from months […]
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Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how: 5 Ways Social Media Improves Customer Trust 1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check […]
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Besides offering a newsletter or some other kind of legal bribe, what are some other ways to collect someone’s email address? We all want a robust mailing list. So how do we collect emails? 4 Ways to Collect Email Addresses 1. Incorporate a squeeze page. Think of it like a preview page. Show just enough […]
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Looking for some underrated content marketing strategy ideas? Take a listen. 5 Content Marketing Strategies to Remember 1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report. […]
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Looking for a new job in this crazy time? Here are 3 easy pointers. 3 Marketing Tips if You’re Looking for a New Job 1. Do your homework beforehand. It seems obvious but you’d be surprised by how many people don’t do this. Start with the company’s website and then do a broader Google search. […]
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Want to know the perfect marketing strategy? Sure thing, who doesn’t? Let’s take a look. 4 Steps for Building the Perfect Marketing Strategy Define your ideal customer. You might think that all paying customers are ideal, but some are better than others. Look at your sales. Who brought in the most money and provided the […]
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Want to create social media engagement? Listen for tips on what you need on your checklist. 5 Marketing Tips to Create a Social Media Checklist Develop guidelines for your team. State clearly how you want to handle all of your social media. Make sure to list every profile and not just your primary ones. Consider […]
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Know about Quora? Think it can work for marketing? Listen how. 5 Easy Ways to Use Quora for Marketing Find people to connect with. Start with looking at the top answers and followers of a particular industry. This is a great way to find colleagues and other businesses who are interested in the same subjects […]
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Have you worked with well-known brands? Well, don’t keep it a secret! 5 Marketing Tips to Build Social Media Trust and Proof Get the biggest bang for your buck. If you’ve worked with well-known brands, promote it. Make sure you display their logos and brand names on your website and mention it on social media. […]
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Are you in marketing and always writing, like me? Join the club! So if you’re a writer and a marketer, what are some of the best writing tools out there? Let’s take a look. 4 Best Writing Tools for Marketers 750 Words is a fun, online journaling tool that simply encourages you to write. There […]
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Know that LinkedIn is the #1 B2B platform? You’ve got that right. Creating a stronger LinkedIn profile will help you attract new opportunities, build a more engaged audience, and help you influence viewers to read more about you and find out what you’re all about. 6 Marketing Ideas for a Stronger LinkedIn Profile Use a […]
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Have you been thinking of retargeting but not sure how? Let’s look at retargeting, what is it and why it’s valuable especially now — with no one wanting to lose a single sale. Conceptually, it’s this: You create awareness and interest. A customer visits your site and then leaves. That’s when retargeting happens — until […]
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Does getting backlinks seem like an incredible chore? Backlinks help build traffic and visitors to your website, so what marketer doesn’t love them? Sometimes, it seems like an impossible task given everything else you’re doing. Make it a consistent part of your action plan with these 4 marketing tips. 4 Marketing Strategies to get High-Quality […]
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If you’re in business, you know you have to be on social media. So what’s the easiest way to create a posting schedule? How to Create a 5-Step Social Media Posting Schedule Start with a social media audit. That way you’ll have an up-to-date inventory of all of your social accounts. Make a note of […]
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Looking for more low-budget marketing ideas? I’m all about no-cost and low-cost digital marketing tactics to grow your business and boost your brand. Let’s take a look at a handful of these marketing ideas. You might want to add them to your tool box. 5 Low-Budget Digital Marketing Ideas for Small Business Check out a […]
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What can you do to keep your visitors on your website longer? Find out in this #FastMarketingMinute. Every marketer wants visitors to stay on their website longer. How do you do that? Check out these tips to help keep people check out your products and services, so you can lead them to buy. 4 Marketing […]
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Want some Instagram Live tips? Video marketing is hot and so is Instagram. So, if you’re going to be going Live, you want to look good and make sure the experience for your viewers is top notch. 5 Marketing Tips for Instagram Live for Business Make sure you practice first. Set up a dummy account and […]
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Are you working IN your business and not ON your business? How about building a rockstar marketing team? Let’s look at the big picture of building a marketing team. Who do you need on your team and what kind of roles could they fill? How to Build a Rockstar Marketing Team Social media marketers are […]
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Want some marketing tips for reaching journalists? Earned media is a great way to build your business. Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry associations — and all of it helps to promote […]
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Think there are no marketing opportunities if you’re in quarantine? Think again. If you’re worried that you don’t have any opportunities to market your business right now, please reconsider your mindset and keep listening. There is always a silver lining in every crisis, and opportunities abound. So, what some marketing opportunities you can take advantage […]
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Are you a consultant wondering how you’re going to get back business you lost or that’s on hold? Consultants rely on businesses to hire them and everyone down the line has been hit by the health crisis. What are some of the top marketing strategies to get work? Here are 3 Marketing Tips for Consultants During […]
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Ready for a chatbot to help in your online marketing? You see chatbots everywhere, but are you wondering if they’re right for your business? Before you answer yes or no, let’s look at how to use a chatbot and what they’re good for. Here are 4 Ins and Outs of Bot Marketing Know Your FAQs. […]
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Are you a marketer working from home and about to go crazy? Or are you already there? I get it! Kids, pets, school work, and the Amazon Delivery driver, they all want your attention. 4 Steps for Marketers to Be More Productive #WFH Set clear expectations. Let the kids know when you need uninterrupted time […]
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Thinking of ways to get outside the B2B box? Instagram might not be the first social media platform that comes to mind when you think B2B, but companies are using it to showcase the human side of their brand. With a billion users, Instagram is too big to be ignored Reddit used to be a […]
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Looking for ways to build your business organically? If you’re in business and have a limited budget, there are plenty of marketing strategies you can use to grow your business organically. 5 Ways to Grow Your Business Organically Build on what you already have. Talk to your current customers and get feedback on what they […]
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Want to make your marketing more effective in the new normal? If you’re in business or in charge of marketing for your brand, it’s a tough time right now figuring out what to do, what works, and to what extent you should market your brand. Helping is the new selling and it’s a strategy that […]
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Do you know the tell-tale signs of a phony marketer, someone who wants to fake their expert authority? Fake marketers are out there, but how do you spot them? 3 Ways to Spot a Fake Marketer Fake marketers trade free work for endorsements or positive reviews. They also pay for mentions in business publications to build […]
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Want some local lead generation tips? If you’re in business you need leads, and you can get them a number of ways whether it’s networking, speaking, word of mouth, or meeting someone in a grocery line. They all work. But leads should also come through your online marketing efforts. The key is to turn those […]
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Spending money on a social media ad campaign? Don’t make these 3 common mistakes. 3 Major Pitfalls of Social Ad Campaigns Be careful with your spending. Don’t front load your ad money without testing your audience. Facebook makes it easy to find your ideal audience with a split testing feature that allows you to test […]
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Are you concerned about cash flow during this economic downturn? I don’t know any business owner who’s not concerned with maximizing their company’s cash flow. In times like this, it may seem difficult, but it’s not impossible. Here are some ways to keep revenue flowing. Marketers: Here’s How to Keep Cash Flowing When Times are […]
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Want to know about a new feature on LinkedIn? LinkedIn recently created a “Featured” section that lives right on your personal profile page. Think of it as an online brag book where you can show the world the work you’re most proud of. LinkedIn hasn’t rolled it out to everyone yet, but it’s a feature […]
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Have a product you’re selling? Want to make your customers happier? 85% of marketers are using video to market to their customers, and more people are using video than any other media. So it makes perfect sense to not only sell your products with video, but also tell them all about your products and services. […]
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Want to make a good impression on Facebook Messenger? Connecting with your customers on the Facebook Messenger app? If you’re doing that now, or want to in the near future, the timing is right. Facebook Messenger is trending to grow to 2.4 billion users by 2021 and more than 20 billion messages are exchanged between […]
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Until recently, the only way for your brand to be picked up in a Google search knowledge panel was to have a page on Wikipedia. But that’s no longer true. Google has expanded its sources for “trusted” information. Your brand can appear in a knowledge box, but it’s going to take some leg work. Make […]
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Are there secrets to content promotion? The word secret seems so hush hush, but what if I could tell you some easy ways to promote your content. Let’s look at 5 Content Promotion Tactics that Work Don’t skimp on writing high quality content. There are no shortcuts — I wish there were. If you want […]
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Don’t have a ton of time to catch up on all the digital marketing sites? I’m with you. But want a handful of reliable resources? Check these out. There are hundreds of digital marketing sites out there and if you have time, you can choose your favorites. Jeff Bullas made a comprehensive short list. Let’s […]
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Is contribution marketing part of your marketing plan? Contribution marketing is where you contribute to the greater good and offer a product or service that fills an immediate need. If you’re not using that marketing strategy right now, consider it. Jumping on that brand wagon can help position your brand as relevant, caring, and socially […]
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Men are from Mars, Women are from Venus, right? How is that going to help you as a leader? In the marketing world and in all industries. It’s a fact. Women think differently than men, and we can both learn from each other. But what leadership lessons can men learn from women? Here are 4 […]
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Feel like you’re using the same old same old marketing tactics? No matter what your industry, marketing can often feel like an ax swinging over your head. There’s always so much to consider and you don’t want to drop the ball – or the ax. From navigating social media to making sure you get a […]
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Wondering how to create stronger connections with your customers? They’re videos that help your audience relate to you on an emotional level. The best videos on social media show that you truly care about your customers, and what they want, need, and can use. They’re about building deep relationships. Let’s look at the HERO system […]
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Want to make your webinar stand out? Here’s how to do it. Webinars are an effective marketing tactic, now more than ever with everyone working from home. Companies and experts are creating and promoting webinars at record speed, making it harder for people to find yours. The trick is to break through the clutter so […]
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Marketing your business is an ever-changing process. That’s because your brand continually changes to meet your customer’s needs. To stay current, you should periodically check in and reevaluate whether your brand accurately reflects where you are in your business now, and where you want to go. How do you do that? The first step is […]
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Does your mind wander on phone calls, and do you get off track? Be honest. Would you rather email someone or send a text, instead of picking up the phone? If it’s a friend you’re talking to, it’s easy. You can chit chat away. But for a business call, getting off track can be such […]
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Have a blog and worried that readership is down? Well before you call it quits, get the facts. I just read a HubSpot blog with some interesting stats. It showed that 40% of people say they never read blogs, but other sources contradict that saying nearly 80% of readers check out read blogs on a […]
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Want to build the like, know and trust factor even more with LinkedIn? Creating conversations with prospects and customers is what engagement is about on social media. That’s what LinkedIn’s Conversation ads do. You might know this ad strategy – it used to be called sponsored inMail. What’s so interesting about these ads are that […]
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Do you cringe every time you have to produce your own video? On a mission to produce your own video? Some days you might love it, other days hate it. I get it. But learning a handful of DIY video tips will help you get comfortable shooting and being in front of the camera. Here […]
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Are you leading a team in uncertain times? Here are three ways to lead through the fear. Everyone reacts to change differently and as a leader you need to be prepared for that. Some of your team might be paralyzed with anxiety, others who seem the most solid, may be heading toward a meltdown. What […]
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How are your business decisions affecting your potential customers? In a society that’s into “green” thinking and protecting the environment, Coca-Cola is one of the worst offenders. At the end of January, it announced that it had no intention of stopping production of its single-use plastic bottles because it’s what their customer wants. People are […]
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How do you disrupt your industry? First you need to ask yourself how your audience is underserved and how your company can provide a solution that no one else can offer. You may need to think vertically, considering options outside of your regular business. Look into other areas of your industry that you can break […]
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Want to get new business in the door? Here’s how to do it with Google My Business. Answer questions ASAP. Yes, people can ask you questions through Google My Business. Set up email notifications, or better yet download the app on your phone so you never miss a question. The person asking a question could […]
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What happens when you have a follower-following imbalance? If you’re following 3000 people but only 200 people follow you, people will know something’s not right. Don’t go following thousands of people to grow your following, wait for it to happen authentically. Here are 4 marketing tips to help you: Don’t use a bunch of exclamation […]
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What the heck is affinity content? Sometimes when you have a really niche market, you can run out of things to talk about in your content. There’s only so much you can say about selling houses, fashion or marketing trends. When the well runs dry, look to affinity content to save you. The term affinity […]
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If you’re designing infographics, web pages, and marketing pieces, here are four top visual content mistakes you want to avoid. 4 Top Visual Content Mistakes You Want to Avoid Be careful your content isn’t too busy. Stick to 1 main color with a max of 2 other colors to accent. Adding white space can be […]
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Want to spice up your content? Hell yeah! Tell a personal story. Write about a lesson about what you learned or talk about an ah-hah moment. This can be a stand-alone, or you can back it up with statistics and data to prove your point. You can also solve problems for your readers. This is […]
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What’s the real reason you aren’t using LinkedIn? While kids (and some brands) are out there mastering TikTok, professionals are spending more time on LinkedIn and for good reason. LinkedIn has about 675 million members and the network reached record levels of engagement. Some people think the reason for higher engagement is because it’s getting […]
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Want the skinny on Google’s Discover Mobile Feed and what it can do for your business? The Google Discover Feed has been around for a couple years and it automatically loads on mobile when users go to Google.com. If you aren’t familiar with Discover, it’s basically a feed of articles, news and other content that […]
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So, why isn’t anyone clicking on your links? Chances are the answer is the headline. Here are 4 headline tips to get more clicks. Create a sense of urgency or scarcity. This will produce FOMO among potential clients. Make the readers think they will be better or more educated in some way. Be very specific. […]
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What’s the 3 R Formula for Time Management? Glad you asked. Reduce the demands on your time. If you’re going to ten networking sessions per month, writing two blogs per week and posting to social three or four times per day on top of all the other things you’re doing, you’re doing too much. Your […]
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What’s the AIDI formula and how can it help me get more leads? “A” is getting your audience’s attention. Appeal to your target market directly. Say something that affects them personally. “I” is for gaining interest through making an enticing offer. Make the offer something valuable that your target audience would actually want and respond […]
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Recently, I talked about how more and more brands are taking a stance on social and political issues. But what about when employees are becoming activists from within a company to fight against the company’s business dealings? That can be a problem. Some companies are changing the way they do business based on employee opinions. […]
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Are you planning a virtual or in-person conference in the near future? Are experts part of your event? If that’s a yes, have you given any thought on how you’ll introduce them? Probably not, but kudos if you have. Introducing a speaker the wrong way can create problems from the get-go. Here are 6 Secrets […]
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If you’re in business, you need to protect your brand’s reputation and your company from financial and legal risks. Here are 5 Key Ways to Protect Your Brand and Reputation Register your trademarks and get patents. It seems obvious, but if you’re offering something unique to your customers, you need to protect it. There are […]
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Every promotion or marketing effort involves 3 M’s. Do you know what they are? Back to the Basics: The 3 M’s of Marketing First is your MARKET. These are the people you want to influence to take a specific course of action. You may want them to buy, click, download, call, or visit a website. […]
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Do you know about MessageTribes? It’s a text subscription service. Influencers can create a group and invite their followers who have to pay to subscribe to the group. The owner has a private text channel and receives monthly subscription fees, less a cut that the platform takes So why would anyone sign up for Message […]
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Content creation is a vital part of content marketing. And, it’s almost impossible to do it all yourself. That’s why savvy marketers build a team of freelancers and outsourced employees to help write and produce blogs, articles, presentations, social media, reports and more. Here are 4 Benefits of Outsourcing Content Creation Hiring a freelance marketing […]
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If you’re in business or manage a large team, you lead the pack from the top down. Managers, staff, freelancers, even 1099 employees look to you to share your vision of the company’s values and goals. Whether it was you who created the vision, or not, it really doesn’t matter. It’s important to have a […]
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So you know there are four kinds of media. Social media, traditional media, your own media (that would be your website, blogs, articles, video that is your own) and there’s also earned media. Earned media is when someone else talks or writes about you, or you’re featured on the news. You don’t usually pay for […]
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To create an unforgettable presentation, you need to have content that exceeds expectations. You can have a different view on a topic that may be considered boring or dry, or add a personal story — one that makes you seem human or makes people laugh. You can talk about a time when you lost almost […]
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Texting your customers is a good way to cut through advertising noise, overloaded inboxes, and jibber jabber of social media. There’s just so much information! Texting adds a personal touch to your marketing and 97% of smartphone users text regularly. If you asked me, I’d say most of the day. If you want to message […]
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Every marketer should have evergreen content in their digital library, content that doesn’t go out of date. It’s often put on the ‘later’ plan because there’s such a demand to stay relevant with market trends. But that doesn’t mean it’s not important. Just be sure to put your own spin on it. Here’s How to […]
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If you think that press releases are dead, you’re dead wrong. In the past, traditional media releases were sent by mail, but now with social media and distribution online, they’re easy to create and send. Press releases are an important PR tool to keep prospects and customers up to date with what’s going on with […]
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If you’re an author thinking about publishing a book, some research shows that the best time to release your book is in the winter, typically February and March. The weather is usually bad, people are stuck inside, and are looking for something to do. The hustle and bustle of the holidays are over, there’s some […]
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Are you up to date on the latest Pinterest stats? Did you know that Pinterest has 320 million monthly users, that 71% of its audience is female, and 80% of women use Pinterest to plan life moments? If you have an audience that’s predominantly female and actively buys, look at adding Pinterest to your current […]
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Think of how many times you use email in the course of a day. And how many emails you send from your mobile phone. 20, 30, maybe 50 a day? Are you taking full advantage of promoting your personal or professional brand with your email signature? I bet not. Most people don’t even think of […]
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