Website Wednesday: Recent Episodes
Liz Langford-Cobo | britelime
A weekly podcast hosted by website coach and template designer, Liz Langford-Cobo of britelime Creative designed to teach you a trip, trick or element of website design, growth or management for small business entrepreneurs in less than 15 minutes.
Deciding to build a new website is a big decision, and it can be difficult to decide which builder (or hybrid combo of builders) is right for you.
In this episode Liz walks you through several questions you need to ask yourself in order to choose the right builder for your small business website.
Key Takeaways
- Before you choose a website building platform, you need to identify the primary purpose of your website.
- Think about what website features are most important to your small business and to your ideal target customer.
- Who will be doing the work on your website? You or someone else?
Links & Resources
Do you want to learn how to build a better website for your small business? Site Club is a 12-module course designed to teach you all about how to build, grow and manage your small business website. In addition to the course, as a Site Club member you'll have access to the private Facebook community, be able to connect with other rural small business entrepreneurs and join in on the live monthly Q&A sessions with Liz.
Full Show Notes
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesday podcast is produced by Liz Langford-Cobo of britelime. Copyright © 2022, Elizabeth Ann Cobo.
Did you know that blogging is one of the best things you can do for the SEO health of your small business website? It's a way to signal both to website visitors and to search engines like Google that your small business is alive and well.
In this episode, Liz walks you through why and how you can improve your small business website by blogging - even if you don't think you have anything to blog about or anyone to read it.
Key Takeaways
- Blog consistently - consistency is key when it comes to blogging having a positive impact on your SEO.
- Text content is still the most valuable (although video is also highly valuable). Google (and other search engines) use the text on your webpages, including your blog, to understand what your website is about.
- You OWN and have control over your blog content in a way that you don't with content you create and share on social media and blog content has a much longer shelf life than social media content.
**Resources & Tools
Site Club 2023**Interested in learning more about blogging for your small business and how to build a stronger website? Join Liz inside Site Club and learn to build a better website for your small business. This 12-module, year-long course will help you make the website you have right now better. Doors for 2023 open on November 23rd and you can take $100 off joining the Website Wednesday email list!
The Website Workshop - Waco, Texas January 16-19
Do you prefer in-person, hands-on learning? Join Liz for the upcoming Website Workshop in Waco, Texas. Not only will you learn how to make your website better... you'll actually take the time to make it better while you're at the workshop. This "working" workshop is for female entrepreneurs who want to make the small business websites they have right now better!
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesday podcast is produced by Liz Langford-Cobo of britelime. Copyright © 2022, Elizabeth Ann Cobo.
Are you using your website's footer for it's greatest maximum impact? It's valuable real estate... don't waste it!
In this episode, Liz will teach you why your website footer is one of the most valuable parts of your website and give you some ideas on how to maximize it's impact on your website.
Key Takeaways
- Don't repeat your primary menu in your website footer.
- Location. Location. Location!
- Make it easy for visitors to connect with you.
Links & Resources
- Hotjar - website heat map
- Get the Website Wednesday email
- Register for the Website Workshop in Waco, Texas - January, 2023
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesday podcast is produced by Liz Langford-Cobo of britelime. Copyright © 2022, Elizabeth Ann Cobo.
Do you know what images you should be using on your website?
In this episode of the Website Wednesday podcast, Liz will walk you through how to choose the right images for your website that match your brand and connect with your audience.
Key Takeaways
- Not every image on your site needs to be a "pro" photo
- Choose images that support your website's written content
- Don't slow down your website with improperly sized images
Links & Resources
Canva
The Website Workshop
The Napping House
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesday podcast...
Your website… and your visitors have a need for speed! Slow websites are a bad user experience and negatively affect search engine optimization (SEO).
In this episode, Liz will share several different ways you can speed up your website. From using web optimized font files to finding the balance between beauty and function on your small business website. Not sure how fast (or slow) your website is? Liz has a great suggestion for a free tool that will test your page speed for you.
Key Takeaways
- Fonts can slow down your site - make sure you're using web optimized font files or woff files.
- Use Google Page Speed Insights to test your webpage speeds - be sure to test every page you’d like to rank for.
- Don’t forget to think mobile first! Your mobile page speed matters even more than your desktop. You want your mobile pages to load in 3 seconds or less.
Links & Resources
Google Fonts - Web Optimized Font Files
CreativeMarket.com - Variety of graphics, templates and fonts for sale
Canva.com - Create graphics for your small business
PageSpeed Insights - Free page speed tool from Google
Hotjar - Utilize heat maps to understand how visitors use your webpages
Build a Better Homepage Free One Hour Webinar - Learn to build a better homepage for your farm, ranch or rural small town business
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesday podcast...
Have you ever wondered how to choose the ending, known as the domain name extension or top level domain (TLD) for your website url? With more than 1,500 available options from .com to .pizza (yes, that's an available option) it can be confusing to know which one is right for your small business website - especially if the .com of your business name isn't available.
It can be frustrating if the .com isn't available for the website url you want to use, but it doesn't mean you necessarily need to change the name of your small business.
In this episode of the Website Wednesday podcast, Liz will walk you through different kinds of domain name extensions and how to choose the best option for your small business, including which ones you should probably avoid.
Key Takeaways
1. Your domain name extension is not a ranking factor for Google and won’t have a huge impact on your SEO
** However, International domain name extensions or TLDs (top level domains) do effect SEO.
2. Choose a domain name extension that makes sense for your business and industry.
3. There are some domain name extensions that you definitely want to avoid.
Links & ResourcesWebsite Wednesday Email List - Join the weekly newsletterFree File Naming Guide- Never lose your files againThe Website Workshopin Waco, Texas - January 16-19
Full Show Notes
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesday podcast...
What's in This Episode?
You want your website visitors to know where they're going - just like those magical mountain cows that don't need to be led to the summer turnout.
In this episode, Liz will walk you through some basic elements of creating easy-to-follow navigation on your small business website. You never want your website visitors to be confused about where to go, how to find or what to do next on your website.
Key Takeaways
1. Keep your website navigation simple
2. Use clear call-to-action words
3. Use page names that make sense to users and Google
Links & Resources
To learn more about host Liz Langford-Cobo visit britelime.co/about
The Business Reboot Podcast
Free SEO Jumpstart Guide
HotJar - Website Heat Maps
The Website Workshop in Waco, Texas - January 16-19
Rate & Review the Website Wednesday podcast on Apple Podcasts
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
The Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesda...
What's in This Episode
Neglecting your website is a bad choice for your small business. Your website can be a strong tool in building and growing your small business - so you never want to put it out to pasture.
You wouldn't do it to your favorite horse, you wouldn't do it to any horse. You'd never put a horse out to pasture and never check on it again, you should do that with your website either.
In this episode, host Liz Langford-Cobo of britelime.co will share the importance of maintaining an active website for your small business. Liz will also share about a couple of digital tools you can use for free to test the health of your website.
Key Takeaways
1. Don't neglect your small business website
2. Use website tools like UbberSuggest and Google Search Console to keep an eye on your website pages
Links & Resources
To learn more about host Liz Langford-Cobo visit britelime.co/about
The Business Reboot Podcast
Build a Better Homepage Free Webinar
The Website Workshop in Waco, Texas - January 16-19
Rate & Review the Website Wednesday podcast on Apple Podcasts
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
The Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesda...
What's in This Episode?
Welcome to the very first episode of the Website Wednesday podcast, hosted by Liz Langford-Cobo of britelime.co.
In this episode, you'll be encouraged to build and maintain your own small business website - so you're never left without holding the keys to one of your small businesses most valuable assets.
It can be very tempting to "hire out" your website to a designer and in some cases that is the best choice for your small business. But that doesn't mean you shouldn't know how to make needed updates without the help of a designer. And you should always have access to your small business website, always.
Even if you think you're not "techy," it's time to take back control of your website and never be left without a way to make updates and changes again.
Key Takeaways
1. Don't give away access to your website without the ability to access it yourself!
2. If you're going to hire a website designer, only hire someone you trust.
3. Website building has become easier as technology has improved - you can design a website without knowing a single line of code.
Links & Resources
To learn more about host Liz Langford-Cobo visit britelime.co/about
M5 Entrepreneurs Get it Done Club
Build a Better Homepage Free Webinar
Rate & Review the Website Wednesday podcast on Apple Podcasts
To learn more about how to build a better website for your farm, ranch or rural small business, visit britelime.co and follow Liz on Instagram at @britelimecreative.
The Website Wednesday is a weekly podcast (typically 15 minutes or less) designed to help rural entrepreneurs learn how to build better websites for their farms, ranches and small town businesses. The Website Wednesda...
Do you have a website for your farm, ranch or rural small-town business?
Is it working as hard as you do? Do you want to learn how to make it better?
Each Wednesday, join Liz from britelime for an all new episode of The Website Wednesday podcast.
Each episode is just 15 minutes or less episode and will teach you how to build a better website for your small business.
From choosing the best domain name, to creating website content that connects with your ideal customer, Liz will teach you how to turn the burden of managing your website into a valuable asset for your small business.
The Website Wednesday podcast isn't just for farmers, ranchers or rural small town entrepreneurs - it's for any entrepreneur who wants to learn how to make their small business website better.
But be warned, Liz is from the country, and there are lots of references to cows and tractors.
Every day, you work hard in your small business, your website should work hard too.