The Creator Feed: Recent Episodes

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This week on The Creator Feed, AI Goes to Washington as President Biden issues an executive order to ensure AI systems are safe and unbiased. Renee and Jim dive into the new standards for AI safety, guidelines against algorithmic discrimination, and the protection of consumers through content authentication. In addition, this episode explores social platforms facing government interventions as 41 states sue Meta over addicting kids to Instagram and Facebook, and the UK's Online Safety Bill becomes law. Meanwhile, Pinterest launches the Creator Education Hub to help creators understand the platform, create engaging content, and grow their businesses - we talk about what it means. Plus, we discuss how traditional TV can save itself and the impact of AI on business models. Tune in for all the latest in the creator economy!

LINKS:

Executive Order Aims to Reign in AI

• Biden Issues Nation's First AI Executive Order. Here's What You Need to Know

Protecting Our Children: Governments Worldwide Take Action Against Social Platforms' Harmful Influence!

• Meta sued by states claiming Instagram and Facebook fueled youth mental health crisis : NPR
• Study: From Digital Natives to Digital Captives
• Online Safety Bill: divisive internet rules become law - BBC News

Unlock Your Creative Potential: Pinterest Launches Cutting-Edge Creator Education Hub!

• New Pinterest website

Behind the Scenes in Hollywood: Can Traditional TV Save Itself from the Monster Lurking in the Shadows?

• Hollywood Needs to Create Its Biggest Hit Ever. Here's How the Industry Can Make That Happen (Guest Column)

Exciting ChatGPT Update: Now Supports PDF Uploads and Takes Interactions to the Next Level!

• ChatGPT Plus members can upload and analyze files in the latest beta

Disrupting Business Models: How AI Is Transforming Industries and Shaping the Future!

• Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data

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Headline alert! In this episode of The Creator Feed, we uncover some juicy stories. Artlist's dirty secret is exposed, Patreon levels up with a rebrand and acquires Moment Studios, TikTok captions become mandatory, AI takes over the creator world (with some concerns), and Twitch jumps on the stories bandwagon (late to the game, if you ask us). Join Jim and Renee as they spill the tea on the latest news and trends in the creator economy. Don't miss out on this episode—share it with a friend and stay in the know!

LINKS:

Artlist's Shocking Revelation: No Grant, Just a Creative Rights Takeover!

• Gil Kruger on LinkedIn: #creatoreconomy #influencermarketing

Patreon Levels Up with a Rebrand and buys Moment Studios

• Jim Louderback on LinkedIn: The World According to Jack Conte – Or Why Rebrand Patreon Now?
• Patreon, redesigned – a new brand identity built for, and with, creators
• Patreon Acquires Moment

TikTok Breaks Barriers: Auto-Captions Now Mandatory for All Videos!

• TikTok Announces All Videos Will Have Default Auto Captions | Social Media Today

AI Takes Over the Creator Economy: Study Reveals 97% Adoption Rate!

• AI Report

Twitch Follows the Trend with Stories - But is it Too Late?

• Stories on Twitch

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This week on The Creator Feed, Jim battles FOMO while Renee chats it up with creators and experts from VidSummit! This year, the event scaled up and relocated to Irving, TX. Shaking things up a bit on the podcast, Renee connected with industry experts from VidSummit to share their key takeaways, unveil hidden gems, and delve into some of their heated debates from the event. We have insightful discussions lined up with beauty creator Gabi Soares (AKA Glam Girl Gabi), Ant McCormack, the co-founder of Changer Studios, and Justin Moore, the creator and founder of Creator Wizard. It's a thorough recap of VidSummit, bringing the essence of the event right to your ears.

LINKS:

• VidSummit: https://www.vidsummit.com
• Gabi Soares AKA Glam Girl Gabi: https://www.youtube.com/@GlamGirlGabi
• Justin Moore, Creator Wizard: https://www.creatorwizard.com
• Ant McCormack, Changer Studios: https://www.changerstudios.com
• Creator Guide featuring Sarah Renae Clark: https://www.descript.com/blog/article/how-to-make-money-on-youtube-16-expert-tips

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Jim and Renee here, bringing you the latest from the creator economy on The Creator Feed. In this episode, we're diving into all things VidCon Baltimore. We'll spill the tea on unexpected trends, surprising moments, and game-changing tech showcased (or not) at VidCon. Plus, we'll dish on the vibe in Baltimore compared to Anaheim and the dynamics between industry folks and creators. And hold on tight, because we've got some juicy insights from the invite-only industry event at VidCon. Tune in to get the scoop on everything VidCon-related, because you don't want to miss it!

LINKS:

VIDCON Baltimore - Home - VidCon Baltimore

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Get ready for a jam-packed episode of The Creator Feed! We've got a TOOL-A-PALOOZA lined up for you. YouTube is dropping a new editing app for mobile creators, along with AI-generated video backgrounds. Black Magic is bringing professional capabilities to your iOS devices with their free camera app. OpenAI is here with voice and image inputs for ChatGPT, and Spotify is teaming up with OpenAI for AI-powered voice translation. Will Twitter go paid? Elon Musk seems to think so! And Getty Images has launched an AI image generator for legally protected commercial use. Join us on The Creator Feed for all the juicy details!

LINKS:

📱 YouTube Unleashes New App & AI Tools

• Made On YouTube: Empowering anyone to Create on YouTube
• Phil Ranta - Empowering anyone to Create on YouTube
• We Previewed YouTube's NEWEST Features for 2024! - Here's Everything You NEED to Know

🌟 Create Magic with Black Magic

• Blackmagic Camera

💬 OpenAI Gets Vocal

• ChatGPT can now see, hear, and speak
• Image inputs for ChatGPT - FAQ | OpenAI Help Center
• You can now prompt ChatGPT with pictures and voice commands
• Spotify is going to clone podcasters’ voices — and translate them to other languages - The Verge

💰 Is Twitter Going Paid?

• Elon Musk: Social media platform X, formerly Twitter, could go behind paywall - BBC News
• Snapchat now has over 5M paying users for Snapchat+ | TechCrunch

🖼️ Getty Images Embraces AI - With a Twist

• https://www.theverge.com/2023/9/25/23884679/getty-ai-generative-image-platform-launch

👥 Unlock the Future with FRIEND.TECH

• Friend.tech
• https://post.tech/

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This week on The Creator Feed: Artlist is giving away $100K to bring your wildest video idea to life. Embrace AI for a 40% performance boost, according to a Harvard study. Viral Nation launches CreatorOS, perfect for nanoinfluencers. Google's anti-trust case could rock the internet, while Karat Financial offers an angel investing program for creators. And in a twist, Bytedance clones Canva but renews partnership in Australia. Get all the buzz in this week’s Creator Feed podcast!"

LINKS:

Artlist's $100K Video Idea Giveaway: Bring Your Creativity to Life!

• https://artlist.io/blog/100kfund/

Boost Performance by 40% with AI, Harvard Study Reveals

• Centaurs and Cyborgs on the Jagged Frontier

Viral Nation Unveils CreatorOS: Simplifying Talent Management

• Viral Nation Blog

Google's Anti-Trust Case: Internet & YouTube at Risk

• Google, DOJ kick off biggest tech antitrust trial in decades

Karat Financial Empowers Creators with Angel Investment Program"

• Karat's playing creator/company matchmaker with a new angel investing program - Tubefilter
• Karat angel investing community

Bytedance Clones Canva, Sparks Collaboration Buzz

• Capcut's New Canva Clone
• TikTok Newsroom

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Get ready for some exciting updates in the creator economy world! In this episode, we'll spill the beans on the Apple iPhone 15 Pro's mind-blowing features, like spatial video recording and the long-awaited switch to a USB-C connection. We'll also dive into the chaos surrounding the ill-fated launch of a new esports league, the toxic relationship between creators and blockchain technology, and Patreon's new chat rooms that'll bring you closer to your audience. Plus, we'll explore the demise of traditional TV and the rise of online video, and share some funny tidbits about YouTube's glowing subscribe button and TikTok's new shopping feature. Tune in and stay in the loop with the latest tech buzz!

LINKS:

Apple's iPhone 15 Pro

• Apple’s iPhone 15 Pro will capture 3D ‘spatial videos’ for the Apple Vision Pro | TechCrunch
• Apple

The Mr. Beast-promoted Creator League Took a Wrong Turn

• Lamborghini Vs World's Largest Shredder
• Creator League - Purchase
• Personality-driven' influencer esports league revealed, immediately implodes over NFT controversy | PC Gamer
• Whatever Happened To NFTs For Creators & The Entertainment Business?

Patreon Is Leveling Up With New Chat Rooms Similar To Discord And More!

• Patreon is putting out Discord-esque chat rooms for creators and their patrons - Tubefilter
• Patreon's CEO breaks down the top 3 priorities of the company's 'next chapter' and explains why he's betting on group chats

It's The End Of Big TV

• You Are Here - by Evan Shapiro - Media War & Peace

Youtube Is Testing A Glowing Subscribe Button

• YouTube makes the 'Subscribe' button glow

Tiktok Shop Is Live In The Us, Tempting Us With Unnecessary Purchases.

• Jim's New Alien Head - From TikTok Shop!

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Welcome to The Creator Feed, where we dish out the juiciest news from the creator economy! In this episode, we've got some hot topics for you. Google is introducing AI watermarks to protect and explain those fancy AI-generated images, while Meta is working on a bias detection system for AI models. TikTok's got a massive kids problem, with young minds being hooked on its addictive algorithm. YouTube execs are fretting over the decline of long-form videos, and we explore the rise of private networks like Discord and WhatsApp. Plus, LinkedIn is making some updates, and we ponder LinkTree's collaboration with Olivia Rodrigo. Tune in for all the details!

LINKS:

Google's Mind-Blowing AI Watermark

• The SynthID watermark from Google DeepMind can detect AI-generated images - The Verge

Meta Unmasking AI's Hidden Bias

• Meta Launches New FACET Dataset to Address Cultural Bias in AI Tools | Social Media Today
• Announcing the commercial relicensing and expansion of DINOv2, plus the introduction of FACET

YouTube Execs in Panic Mode:Is the Era of Long-Form Videos Over?

• Report: YouTube concerned that Shorts will cannibalize long-form videos

The End of Social Media: Teens Abandoning Platforms for Good?

• Social Media Decline: Ending for Twitter, Facebook, Instagram, TikTok
• PARK; Precise Advertiser Report, Kids, USA Q2 2023
• PARTY; Precise Advertiser Report, Teens & Youth, 2023

TikTok's Dark Secret: How It's Hooking Kids from Age 2

• PARK; Precise Advertiser Report, Kids, USA Q2 2023
• PARTY; Precise Advertiser Report, Teens & Youth, 2023
• YouTube accused of aiming ads at kids after promising it wouldn't do that

LinkedIn's Bold Move: Bidding Farewell to Hashtags and Location Data

• LinkedIn Hashtags gone?

LinkTree x Olivia Rodrigo Collab: Custom Themes for Your Fanbase!

• Olivia Rodrigo's exclusive GUTS theme - Linktree
• ICYMI: Have 10-Minute Reels Missed Their Moment?

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In this episode of The Creator Feed, we've got some exciting updates for you in our special end of summer double episode! First up, YouTube is rolling out a new educational training course to help creators understand Community Guidelines warnings, and we think it sounds just like traffic school! Learn how not to get your YouTube license taken away.

Also this week: TikTok is rumored to shortly ban all external shopping links, potentially affecting creators and raising anti-trust concerns. A new nonprofit organization, the Creators Guild of America, aims to support creators without collective bargaining. Renee and Jim analyze 4 creator economy challenges laid out by top VC Andrew Chen and then talk through his potential upside for venture-based companies in our space.

Plus, Rhett and Link's Mythical Creator Accelerator invests in The Sorry Girls and the curious case of the missing bylines. Tune in for all these juicy stories and more!

LINKS:

• YouTube's New Policy: 3 Strikes and You're Out! Find Out What Could Get Your Channel Wiped Clean!
• Watch Creator Insider Talk about the Changes
• YouTube Community Guidelines & Policies

• An update to Community Guidelines warnings

• TikTok's Could Ban External Shopping Links: Is This the End of Affiliate Marketing for Creators?

• TikTok will sunset its Shopify storefronts in September - Tubefilter

• Introducing the Creators Guild of America: The New Support System for Creators You Need to Know About!

• Creators Guild of America

• VC Andrew Chen Reveals the Dark Side of Startups in the Creator Economy.

• Creator Economy 2.0: What we’ve learned, why it’s hard, and what’s next | andrewchen

• Rhett and Link's Mythical Creator Accelerator Makes Investment in The Sorry Girls - Get the Inside Scoop!

• Rhett and Link's $5 million creator fund backs The Sorry Girls with "biggest investment to date" - Tubefilter

• YouTube Drops Bylines on Blog Posts - What’s Really Going On?

• An Archive.Org copy of a blog post with byline
• An artist-centric approach to AI innovation (blog post today)

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Get ready for another exciting episode of The Creator Feed! This week it’s all about AI and Conflicts of Interest. On the AI Side, YouTube is getting into the AI game with their Music AI Incubator, working with music partners to enhance creativity while protecting artists' work. Meta releases an impressive AI translator model, which led to a discussion of where all these models fail - and fail hard. Finally we talk about updates to copyright and AI-generated images, still murky as mud, but wending its way through the courts.

Ethics and conflicts of interest also take center stage as we discuss the recent lapses at Mr. Beast and Linus Tech Tips. Plus, a look at how the NFT royalty bubble has almost completely detonated - and Jim discloses his very own conflict. bursts. Finally, hold on tight because Kick is launching their Creator Program, offering select streamers a salary. No word on whether the gambling connection is a conflict or not.

The future of the creator economy is here, so tune in and stay ahead of the game!

LINKS:

🎵 YouTube's Music AI Incubator: Enhancing Creativity and Protecting Artists' Work!

• Our principles for partnering with the music industry on AI technology

🤝 Ethical Lapses in the Creator Economy: Mr. Beast and Linus Tech Tips Under Fire!

• MrBeast hits out at scammers still using his name to con fans - Dexerto
• Linus Tech Tips controversy explained: Gamers Nexus video, ex-employee accusations - Dexerto
• Is MovieTok Replacing Film Criticism? No, No It’s Not

💬 Meta Launches SeamlessM4T: The Ultimate Multilingual AI Translator!

• Meta releases an AI model that can transcribe and translate close to 100 languages | TechCrunch
• Introducing SeamlessM4T, a Multimodal AI Model for Speech and Text Translations | Meta

💔 The End of NFT Royalties: Open Sea Gives Up, Creator Economy in Turmoil!

• Mark Cuban slams OpenSea's optional NFT royalties as industry misstep
• Bored Ape Yacht Club creator to block OpenSea in fight over payments - The Verge
• Buyers of Bored Ape NFTs sue after digital apes turn out to be bad investment | Ars Technica

🖌️ AI Art vs. Copyright: Federal Judge Rules in Favor of Non-Copyrightable AI Creations!

• Business Insider: AI Copyrights
• AI-Created Art Isn't Copyrightable, Judge Says in Ruling That Could Give Hollywood Studios Pause

💰 Kick's Creator Program: Salary for Select Streamers, The Future of Live Streaming!

• What is Kick's Creator Program? Platform's new payout system for streamers explored

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Southby Already? Get Ready for SXSW Sessions - Vote Now!

• Renee - LinkedIn
• Renee - SXSW
• Jim - SXSW

Europe Regulators Take Action: TikTok's FYP Opt-Out and Beyond

• TikTok is making its personalized content algorithm optional in Europe - The Verge

BookTok Rising: Indie Books Take Center Stage on TikTok

• TikTok Announces ‘Global #BookTok Challenge’ to Encourage Literary Engagement | Social Media Today
• Celebrating Book Lovers Day in the U.S. with the Global #BookTok Challenge | TikTok
• Newsroom
• BookTok can make bestsellers. So ByteDance is becoming a publisher. - Tubefilter
• The influencers of #BookTok are launching their own publishing imprints with help from Bindery - Tubefilter
• Lulu Acquires The Tilt and CEX

Minecraft vs. Creators: From Reaping the Value to IP Restrictions

• All Minecraft EULA Changes 2023, Explained | The Nerd Stash

Descript + SquadCast Integration: Streamlining Podcasting Workflows

• Descript + SquadCast | Faster podcast & video editing workflow

WeWork's Demise and the Creator Economy: Lessons in Community and Adaptation

• From $40 billion to 'going concern' — WeWork warns of possible bankruptcy

• Creator Camp's new basecamp

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Hey there trendsetters! Get ready for a jam-packed episode of The Creator Feed. First up, Changer Studios is launching not one, but two exciting accelerator programs for educational and kids' content creators. Plus, gaming sensation Kwebbelkop is taking a leap into the virtual world as an AI construct, extending his career in a whole new way. And TikTok is bringing the heat with their very own music competition, Gimme the Mic, and changing the product to satisfy EU privacy updates. We also talk about what it means now that Roblox hit over 1 million downloads on Oculus. We've also got some Thread updates and a juicy twist in the Mr Beast saga. Tune in and share the creativity!

LINKS:

Unveiling the Future: Changer Studios Launches Accelerator Programs for YouTube Creators

• YouTube EduTuber Accelerator
• Changer Studios - Made For Kids Accelerator

Kwebbelkop Transcends Reality: The Gaming Creator Embraces AI for Career Expansion

• The gaming star who's turning himself into a VTuber has premiered "The Digital Kwebbelkop" - Tubefilter
• Penguinz0 Reacts To Kwebbelkop AI...
• One of Gaming’s Biggest YouTubers Wants to Replace Himself With AI | WIRED

TikTok's Melodic Quest + Adapting to EU Regulations with User Personalization Controls

• TikTok Announces ‘Gimme the Mic’ Music Talent Contest | Social Media Today
• TikTok Announces New Changes to EU Users, Which Could Impact Usage | Social Media Today

ROBLOX x Oculus: A Million Downloads and Beyond - Gaming's Metaverse in the Making

• Roblox on Quest VR headsets has gotten ‘well over’ 1 million downloads - The Verge

Threads Unveiled: Discover New Features and Enhancements for Seamless Conversations

• Meta Continues to Add More Threads Features as App Growth Slows | Social Media Today

Legal Battles in the Creator Realm: Mr Beast's Ghost Kitchen Faces a $100M Lawsuit

• MrBeast’s burger company is suing him for $100 million - The Verge

Discord's Creator Team Layoffs: Analyzing the Implications for the Creator Community

• Discord lays off several dozen people from marketing and partnerships - Tubefilter

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Renee Teeley and Jim Louderback here with another episode of The Creator Feed, your go-to source for the latest and greatest in the creator economy. Today, we're discussing new YouTube Shorts features, Mr Beast's legal battle with his food delivery partner, Instagram's new AI features, and the ongoing competition between TikTok, Reels, and YouTube Shorts. Plus, we dive into LinkedIn's new AI hub, and the legal implications of using memes in advertising. Don't miss out on this episode of The Creator Feed, and if you like what you hear, be sure to share it with your friends!

LINKS:

1. YouTube Shortens the Gap Between Platforms with New Features for Creators

   • YouTube is adding a slew of new TikTok-like features to Shorts - The Verge

2. Mr Beast's Food Fight: Creator Sues Delivery Partner for Burger Business Woes

   • MrBeast sues his food delivery partner over ‘low quality’ food

3. Instagram Upgrades AI Features to Empower Creativity and Convenience

   • Instagram Experiments With Range of Generative AI Elements | Social Media Today

4. TikTok vs. Meta vs. YouTube: Who Will Reign as the Top Short-Form Video Platform?

   • Meta reports 11% revenue growth, but the metaverse still suffers | TechCrunch
   • Google says 2 billion logged in monthly users are watching YouTube Shorts | TechCrunch

5. LinkedIn Coach: The AI Hub for Professionals to Enhance Their Skills

   • LinkedIn Tests New AI Powered ‘LinkedIn Coach’ to Guide Your App Usage | Social Media Today

6. Meme Copyrights: Activision and Anthony Fantano's TikTok Duet in Legal Battle

   • Everyone Wants a Slice: In Lawsuit Against Creator Anthony Fantano, Activision Test the Bounds of TikTok Remix Culture

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Hey there listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. Today, we're talking about TikTok's launch of text posts, Roblox's $800M payout to creators, and Twitter's rebranding to X and the chaos that ensued. We also chat about how younger consumers prefer creator brands over traditional ones, the rise of 24/7 streaming, and the hilarious GLORBO prank pulled by Reddit players. Don't miss out on this episode of The Creator Feed, and if you liked it, share it with your friends!

Also we have some poems about this week’s top TikTok story - which we can now post ON TikTok!

LIMERICK

There once was a platform named TikTok,

Where users danced and sang 'round the clock,

But now text posts abound,

A new trend has been found,

And the Twittersphere is totally in shock!

HAIKU

TikTok dances cease,

Text posts now take center stage,

New trend takes its place.

LINKS:

TikTok's Latest Update: Say Hello to Text Posts 📝

• Text posts come to TikTok

Roblox to Pay Out $800M to Creators 💰

• https://www.linkedin.com/posts/manuelbronstein_our-vision-for-the-roblox-economy-roblox-activity-7087251882083041280-sQKy

The Death of the Bird and Birth of 'X' – A Twitter Rebrand Story 🤔🦅

• Twitter removed half its HQ sign — then the police arrived - The Verge
• Elon Musk’s Twitter Rebrand Sets Stage For Everything App ‘X’ To Takeoff, Experts Say—Here’s How
• Meta, Microsoft, hundreds more own trademarks to new Twitter name | Reuters

Younger Consumers Prefer Creator Brands Over Traditional Brands 🙌🏼

• The promise and limitations of creator-first brands

24/7 Streaming: The New Trend for Creators? 📹

• The NPC craze has come to TikTok live
• Twitch banned PewDiePie’s rolling live stream
• Linus Tech Tips 24/7 - LTT TV
• Preston 24/7 - rolling it through his live tab
• More details here from The Publish Press

Is Glorbo the Next Big Thing? Reddit Players Prank the Gaming World 🎮

• Glorbo isn't Coming to WoW, but the Impact of AI is Already Here - Wowhead News
• Archive of the deleted Z League story on Glorbo

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Hey there listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. Today, we're talking about Facebook's new video experience, Twitter paying creators from its brand-new $5M fund, and YouTube's inclusivity surveys and new title suggestion feature. We also dive into different business models for creators, including M&A, investing in creators, and accelerating creators. Plus, we chat about MrBeast's partnership with Scopely for the video game Stumble Guys and the inevitable backlash against Threads. Don't miss this episode of The Creator Feed!

LINKS:

Facebook unveils new video experience and features! 📺👀

• Video on Facebook Keeps Getting Better | Meta
• Facebook puts more emphasis on video again with new discovery and editing tools | TechCrunch

Twitter pays creators out of a $5M fund - find out who's winning big! 💰💻

• Twitter Starts Paying Some Creators Share of Ad Revenue on Invitation-Only Basis, Including Andrew Tate and Krassenstein Brothers
• MrBeast promises Twitter revenue to fan with most liked reply - Dexerto

YouTube's inclusivity surveys and new title suggestion feature - what you need to know! ✅📝

• Creator Insider
• HeadlineExpert - Poe

Business models for creators - which one will help you make bank? 💰💡

• Unpacking M&A business models

Stumble Guys meets MrBeast - what happens next will shock you! 😱👀

• MrBeast stumbles into 'Stumble Guys' with custom-designed levels and characters - Tubefilter

Instagram's new changes - is it time to say goodbye to the Threads app? 📉👋

• Threads users are already spending less time in the app | Engadget.

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Hey there podcast listeners, it's Jim Louderback and Renee Teeley here with another episode of The Creator Feed. In this episode, we talk about the arrival of Threads, the latest social media app with over 100M sign-ups in the first week, while Twitter threatens to sue Meta over its alleged theft of trade secrets. We also discuss why celebrity podcasting isn't working and TikTok's latest monetization scheme, which has creators working for free. Plus, Twitch is launching a new Stories feature and Discover Feed, while Ironmouse becomes one of the biggest streamers on the platform. Tune in to know what's going on in the creator economy and what it means!.

LINKS:

THREADS Takes Social Media by Storm with Over 100M Sign-Ups in First Week

• 100M for Threads
• Scoop: Branded content tools coming to Threads
• Twitter Launches Legal Action Over Meta’s New Threads App | Social Media Today
• Twitter is threatening to sue Meta over Threads | Semafor
• The Latest Phase in the Elon Versus Zuck Fued Highlights the Flaws in Selling Verification Checkmarks | Social Media Today

Celebrity Podcasting Fails to Impress

• Hollywood is leaving podcasting to podcasters | Semafor
• Harry and Meghan Join the Graveyard of Failed Celeb Podcasts
• YouTube Reveals Original Channels

TikTok Launches Premium-Only Music Streaming Service

• Forbes: TikTok Music Service
• Resso, ByteDance’s music streaming app, officially launches in India, sans Tencent-backed Universal Music | TechCrunch
• TikTok Launches Music-Streaming Service in Brazil and Indonesia - Variety

TikTok's Latest Monetization Scheme: Creators to Create Free Brand Videos on Spec

• More Ways for Creators to Collaborate with Brands: TikTok Creative Challenge
• Offering More LIVE Subscription Perks with Subscriber-Only Videos | TikTok Newsroom

Twitch Launches Stories Feature and Discover Feed

• Twitch is actually improving discoverability. Here's how. - Tubefilter

Ironmouse Emerges as One of the Biggest Twitch Streamers

• Ironmouse is the most subscribed to female streamer on Twitch - Tubefilter

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On this week’s episode of The Creator Feed we're bringing you the latest news and trends in the creator economy, starting with the FTC cracking down on endorsements - changing its policy for the first time in 14 years - and YouTube's ad problems. We've also got some exciting news for TikTok fans – they're launching a retail operation in the US! But it's not all sunshine and rainbows, as Shein is under fire for unfair working conditions and forced labor, and their influencers might be in hot water too. We'll also take a break from the serious stuff and show you how the Cannes set makes lip-sync parody videos. Go behind the news, stay up to date and have fun! Don't miss this one!

LINKS:

FTC Releases New Rules for Influencers

• Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements
• FTC's Endorsement Guides: What People Are Asking | Federal Trade Commission

YouTube's Ad Problems: How Your Favorite Creators Are Affected

• Did Google mislead advertisers about TrueView skippable in-stream ads for the past three years?
• Jim Louderback on LinkedIn: Nobody wants to pay for premium and get swill.

TikTok Goes Retail: What You Need to Know About Their New Shop

• TikTok helps its users profit from ecommerce. Now it's starting to ship and sell products itself. - Tubefilter
• BookTok can make bestsellers. So ByteDance is becoming a publisher. - Tubefilter

The Dark Side of Influencer Junkets: Revealing the Truth About SHEIN

• Influencers Gas Up Shein After Sketchy Factory Tour: No Slave Labor Here!
• The Shein influencer trip is just the beginning

Meta Launches Twitter Competitor App - Will It Take Off?

• Meta’s New Twitter Alternative App ‘Threads’ Has Appeared in Some App Stores | Social Media Today

I'm Still Branding: The Viral TikTok Video From Cannes

• I'm Still Branding - YouTube

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Hey there! This week's Creator Feed episode is jam-packed with the latest updates and trends from the creator economy. YouTube is testing AI dubbing and A/B thumbnail testing, while Renee and Jim wrap up VidCon by discussing changing business models, how fandom is evolving and talk a little Cannes too.. They also explore how LinkedIn is testing an AI post generator - do we really need this - and that Instagram is allowing users to download public reels. Plus, we bid farewell to V Pappas as she steps down as COO of VidCon. Don't miss out on all the juicy details - tune in to the Creator Feed now!

LINKS:

1. YouTube's Latest Updates: A/B Testing, AI Dubbing, and Impersonation Policies

2. Creator Insider

3. AI Dubbing

4. YouTube policy updates

5. VidCon 2023 Wrap-Up

6. Jim Wraps up VidCon in his weekly newsletter

7. Evan Shapiro wraps up his spring of conferences

8. LinkedIn's New AI Post Generator: Say Goodbye to Writer's Block

9. AI comes to LinkedIn posts

10. Don't Trust TikTok? Reid Duchscher's Warning to Creators

11. Night CEO Reed Duchscher shares concerns

12. IG Allows Users to Download Public Reels - Here's How

13. Instagram now allows downloads

14. Breaking News: V Pappas Steps Down as COO of YouTube

15. V Pappas on LinkedIn: A note I sent to all TikTok employees this morning | 168 comments

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On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. Meta announces Voicebox, an AI model for generating audio and text to speech, while Reddit repeats history by angering its power users and mods with product changes. We also discuss YouTube's best practices for shoppable live streams, the scheduling conflict between VidCon and Cannes, and LinkedIn's removal of carousels, profile videos, and embedded links. Plus, we delve into TikTok's new initiative, TikTok Truths, aimed at setting the record straight about information collection and usage. Stay tuned for all the latest updates and insights in the creator economy!

LINKS:

1. "Meta's Voicebox: The Future of AI-Generated Audio and Text-to-Speech"

2. Meta Introduces Voicebox

3. Meta Showcases New ‘Voicebox’ Speech-to-Text Translation Tool | Social Media Today

4. "Reddit's Latest Move: Is it the Beginning of the End for the Platform's Power Users?"

5. Reddit Protest is a battle for the human internet - VICE

6. Reddit Threatens to Remove Moderators From Subreddits Continuing Apollo-Related Blackouts - MacRumors

7. The future of /r/videos.

8. "YouTube's Shoppable Live Stream: How to Sell Without Being Salesy"

9. Engage Your Audience and Promote Products in Shopping Live Streams! 🛍️

10. "TikTok's Truths: What the Platform Wants You to Know About Your Data"

11. The TRUTH about TikTok

12. TikTok Seeks to Dispel User Concerns Over How it Tracks Data in New ‘TikTok Truths’ Series | Social Media Today

View Details

On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. YouTube is changing its eligibility criteria for Partner Program access, making it easier for creators to apply and access fan funding features. Meanwhile, Twitch upsets creators with its latest anti-creator announcement, and funding for creator economy startups has declined by 86% over the last two years. We also discuss updates on Shorts monetization and TikTok's new AI ad script generator tool. Plus, we delve into the controversial topic of Baby Gronk, Baby Diggs, and Livvy in the context of NIL. Tune in for all the latest updates and insights in the creator economy!

Sign up here for The Creator Feed Newsletter for additional insight into the creator economy!

STORY LINKS:

1. YouTube's New Partner Program Changes: What You Need to Know

2. YouTube Blog

3. Renee's Take

4. Jim Does Math

5. Twitch Upsets Creators Again: Will They Learn from Their Mistakes?

6. Twitch Streamers are mad - yet again

7. Creator Economy Startups Struggling to Secure Funding: Is the Bubble Bursting?

8. The Information ($)

9. The State of Shorts: Monetization, Growth, and Cannibalization

10. Matt Geilen and Bob Jennings on Premium

11. YouTube’s new #ShortsFriends initiative
12. Matt Koval - he mostly recommends putting Shorts on a separate channel

13. Deep Mind promises to supercharge discoverability

14. TikTok Unveils AI Ad Script Generator Tool: A Game-Changer for Businesses?

Social Media Today

1. Baby Gronk, Baby Diggs, and Livvy: The Future of the Creator Economy?

2. Baby Gronk, Baby Diggs and the NIL-spawn Livvy

3. interview with Baby Gronk’s Dad ($)
4. Jim on the couch with Mama June

View Details

On this episode of The Creator Feed, we cover the latest news and trends in the creator economy. Emma Chamberlain raises more funds for Chamberlain Coffee, while Jake Paul becomes a playable video game character. Yes Theory releases their feature-length film, and MrBeast pitches a game show concept to various streaming services. We also discuss the emerging effort to bring creators together for collective advocacy with CREATORS.ORG and the strikes from top League of Legends players and journalists covering the industry. Plus, YouTube changes its election misinformation policy, and we delve into AI chatbots on TikTok and Snapchat. Lastly, Apple announces a mixed reality headset - which might change the creator world - and Instagram's Adam Mosseri explains how the platform's ranking algorithms work.

Tune in for all the latest updates and insights in the creator economy!

The Creator Feed Newsletter: Sign up here!

Creators Making Moves – Emma Chamberlain, Jake Paul, Yes Theory, and MrBeast

• Emma - TechCrunch
• Jake - Tubefilter
• Yes Theory - LinkedIn
• MrBeast - Twitter

Collective Action Comes to the Creator Economy..

• Creators Come Together
• Journalists on Strike
• League of Legends players walk off the job

YouTube Changes Its Election Misformation Policy

• TechCrunch

AI ChatBots and Top Creator Platforms

• TikTok Chat Bot Called Tako
• Send Snap’s chatbot a pic

Apple Announces Mixed Reality Headset ($3500 Yikes!)

• NYT - on Apple’s Launch

More Transparency on Algorithms - this time from instagram's Adam Mosseri

Adam Mosseri on how the Instagram ranking algorithms really work

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy.There's a lot to catch up on! Kajabi has announced new products to help creators create and sell their content, YouTube has changed its algorithm to focus on satisfaction, the Sidemen are expanding their restaurant chain, academics have published a study on the creator economy, and Insider has released a list of top creator economy experts. So sit back, relax, and listen to The Creator Feed for all the latest news and trends.

So what are you waiting for? Tune in to The Creator Feed for all the latest news and trends in the creator economy.

• Kajabi has announced new products to help creators create and sell their content, including Kajabi Creator Studio, Kajabi Payments, and Branded Mobile Apps.
• Kajabi Payments

• Creator Studio

• YouTube is changing its algorithm to focus on satisfaction, rather than watchtime. This means that creators will need to focus on creating high-quality content that keeps viewers engaged.

• YouTube Algorithm 2023: What Creators Need to Know - YouTube

• Todd expands on LinkedIn comments

• The Sidemen are expanding their restaurant chain with 10 new locations. The Sidemen are a group of British YouTubers who have over 100 million subscribers combined.

• Tubefilter

• Academics have published a study on the creator economy. The study found that the creator economy is a growing industry that is worth billions of dollars.

• w31243.pdf (nber.org)

• Generative AI Summary of "A Model of the Influencer Economy" (gumroad.com)

• Insider has released a list of top creator economy experts.

• 23 Top Creator Economy and Influencer Marketing Experts to Follow (businessinsider.com)

• YouTube shuts down stories. Should anyone care?

• Phil Ranta is sad
• WTF and good riddance

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They discuss TikTok's legal battle with Montana over a statewide ban and YouTube's 2022 economic impact report, revealing a $35 billion contribution to the US economy and creating 390,000 jobs in its “creative ecosystem.” They also explore Adobe's new Gen AI features in Photoshop, Sony's AI-powered ZV-E1 vlogging camera, and the rise of virtual girlfriends. Lastly, they reveal Instagram's upcoming Twitter clone, set to feature a centralized feed, 500 character max, photos, and videos up to five minutes long, and the same community guidelines as Instagram.

Join them as they explore the latest trends and news in the creator economy.

LINKS:

TikTok Sues Montana Over Ban

• https://www.theverge.com/2023/5/22/23733403/tiktok-ban-montana-state-lawsuit-creators-unconstitutional
• https://www.theverge.com/2023/5/18/23729405/montana-bytedance-tiktok-ban-users-lawsuit

YouTube Impact Report 2022

• https://blog.youtube/news-and-events/2022-youtube-creator-economy-impact-report/
• YouTube is experimenting with blocking access to ad blockers

Adobe Launches Gen AI Features in Photoshop

• Techcrunch
• Adobe

AI Replicated Creators Are Now a Thing

• Influencer turns herself into sexy AI robot you can date for $1 (nypost.com)
• I went on a date with ChatGPT's CarynAI (nypost.com)
• Twitch Streamer Amouranth Now Has An AI Bot You Can Chat With (kotaku.com)
• Caryn.ai
• Caryn Marjorie's AI version of herself goes 'rogue' by having 'sexual chats' with men | indy100

Sony’s New AI-Powered Camera Features Uses Biometric Data

Instagram's Twitter clone due out soon - maybe even in June!

• ICYMI: Instagram's New App Could Be Here By June (substack.com)

View Details

Welcome to The Creator Feed, where we bring you the latest news and trends in the creator economy. In this episode, we discuss TikTok's latest initiative to reward creators for high-performing effects with the Effect Creator Rewards fund, which offers payments to creators based on the community's engagement with their effects. We also talk about Meta's plan for creator pay, which will be based on views rather than revenue share, and Pinterest's updates, which simplify the workflow for creators and allow them to include features like music, text overlay, and stickers to their Pins.

We also caution against trusting research from just anyone, and discuss Twitch's new Clip Editor, which allows streamers to make clips of their long-form content and turn it into shareable short vertical videos. Finally, we cover the highlights of Google IO, which focused on AI and included new features in Google Docs and Gmail, as well as AI music generation with BARD for All. Join us as we explore these topics and more.

LINKS:

Twitch Fund for Effects

• TikTok
• The Verge

Meta’s New Creator Payment Plans

• https://www.facebook.com/creators/expanding-ads-on-reels

Pinterest Simplifies Pins

• Pinterest

Twitch Clip Editor

• Tubefilter

Beware Non significant Research

• 61% of 18-29 year-olds in the US would quit their job
• an omnibus overview of the creator economy and research too

Google IO Highlights

• a bear hug to AI
• TikTok, Reddit and (more) YouTube to search
• The funniest corporate speech ever

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover the latest news and trends in the creator economy. They start by discussing Clapper, a new short-form app aimed at older generations with a surprisingly controversial past. The hosts also discuss YouTube's introduction of Shorts to its Video Reach Campaigns and Select options - and TikTok's expansion of Pulse to give brands access to videos from trusted partners. They also touch on YouTube's new feature for expiring community posts and the option to tag and pin products to live streams on mobile devices. Additionally, they talk about TikTok's efforts to sort out deep fakes and the breakdown of jobs posted on YTjobs. Finally, they discuss Forbes' discovery of the sensitive words list used by ByteDance, which includes TikTok-related words.

LINKS:

Clapper, the TikTok style app for old folks

• Tubefilter - talks Clapper today
• Insider - on the launch from a few years ago

A Tale of Two Upfronts

• YouTube adds Shorts to its “Video Reach Campaigns”
• TikTok Expands Pulse
• TikTok’s secret UGC video factory
• Still just a $.04 CPV

YouTube Updates: Expiring Posts & Tag Products On Mobile for Live Streams

• Creator Insider explains what’s new

Sorting Out Deep Fakes:

• Tiktok to add flag for whether their videos were AI generated
• Jim’s crazy sci-fi solution to authenticate human-generated video

Paddy Galloway shared a breakdown of jobs posted to YTjobs

• Paddy on LinkedIn

Bytedance sensitive words list - include TikTok words. Not a good look -

Bytedance’s sensitive words tool includes TikTok-specific phrases.

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover a range of topics in the creator economy. They discuss Amazon's new short video and photo feed feature called Inspire, which includes links to tagged products, and Twitter's new competitor, BlueSky, from Jack Dorsey. They also touch on Snapchat's Snap Star Collab Studio, a turn-key end-to-end service for brands to partner with Snap Stars, and YouTube's continuing decline in ad revenue. Finally, they highlight an exciting breakthrough in AI generative art with Stable Diffusion's latest experiment, Deep Floyd, which intelligently renders words and images. Tune in to stay up to date on the latest trends and news in the creator space.

LINKS:

Amazon Launched A TikTok Competitor Called Inspire

• Inspire: Insider

Skeeting and Tweeting in the clubhouse

• Why Bluesky Is The New Hotness
• Clubhouse laying off half its staff
• Twitter Users Flee Musk Regime to Dorsey-Backed Bluesky – Rolling Stone

Snapchat Launched Snap Star Collab Studio

• Insider
• Snap

Ad Pullback Continues:

• Ad revenue was down 2.6% from last year’s 2nd quarter
• But higher Reels views
• Meta was up 3% YoY

YouTube’s ‘Sort by Oldest’ is Back! (soon)

• Creator Insider

TEXT in Stable Diffusion!

• Jim’s sample images: https://lnkd.in/gff_NxCx

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley cover highlights from The Information’s Creator Economy Summit, including TikTok's approach to e-commerce and live shopping. They also discuss YouTube's new Product Drops feature, AI-generated content, and vidIQ's new AI content generator for YouTube. Additionally, they explore YouTube’s insight on how Shorts content really works from a session at the International Journalism Festival. Also they touch on Instagram's new feature allowing up to five links in a user's bio and whether it spells the end for Linktree. The episode ends with a discussion on the future of AI-generated content and whether it should be embraced or legislated against.

LINKS:

VidIQ Content Generator

• vidIQ

Shorts Updates from IJF and Beyond

• tips on how news and factual creators should build
• views and audience
• VIDEO CREATORS: with more insight on Shorts growth
• PADDY GALLOWAY - pessimistic research findings

YouTube’s New Product Drop Feature

• Creator Insider

Instagram Now Allows 5 Link in Bio

• Instagram now allows up to 5 "links in bio" (searchengineland.com)

The Future of AI Content

• Heart on my Sleeve' uses AI to simulate Drake and The Weeknd : NPR
• More Drake AI Songs Are Coming (vulture.com)
• (19) 𝔊𝔯𝔦𝔪𝔢𝔰 on Twitter: "I'll split 50% royalties on any successful AI generated song that uses my voice. Same deal as I would with any artist i collab with. Feel free to use my voice without penalty. I have no label and no legal bindings. https://t.co/KIY60B5uqt" / Twitter

Creator Feed Hosts LIVE - Where to Find Us

• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

View Details

In this episode, we discuss Pinterest's initiatives to ensure a safer environment for kids and teens with private accounts and no-contact without consent policies, Snap's innovative "crystals" monetization system for creators, and the effects of Meta's layoffs on creator support, emphasizing the need for trust and transparency. We also dive into the recent controversy involving YouTuber Ethan Klein and BBTV, highlighting the importance of vigilance in creator contracts, while exploring insights from the NAB event on AI integration in the Creator Economy. Additionally, we discuss the TikTok ban in Montana and its implications for the platform's future. There’s never a dull moment in the creator economy!

LINKS:

A Safer Pinterest Experience For Kids

• https://business.pinterest.com/teen-safety-on-pinterest/

Snap's Crystals: A New Way To Earn

• https://creators.snap.com/learn-reap-rewards-how-to-get-rewarded-on-spotlight

Meta Changes

• https://techcrunch.com/2023/04/10/meta-verified-reveals-legal-name-sex-workers-warn
• https://www.socialmediatoday.com/news/meta-plans-to-expand-its-reels-monetization-program-to-more-creators/647659/
• https://creators.instagram.com/blog/creator-bundle-trends-editing-gifts

BBTV Controversy

• https://www.tubefilter.com/2023/04/11/h3h3-productions-bbtv-broadband-tv-network-revenue-dispute-ethan-klein/
• https://www.yahoo.com/lifestyle/youtuber-podcast-host-ethan-klein-wins-public-battle-against-creator-agency-he-alleged-stole-620000-just-give-me-the-money-back-003354271.html

Montana Bans Tiktok

• https://www.cnn.com/2023/04/14/tech/montana-house-tiktok-ban/index.html

View Details

In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They cover how the White House is tapping into TikTok and Instagram as key platforms for political campaigning, Twitter's new feud with Substack, YouTube's new "For You" tab, and the democratization of auto-cutting, clipping, and reposting video through AI. They also discuss PewDiePie's latest money loop hack on Twitch. Tune in to stay up-to-date on the latest developments in the creator economy.

LINKS:

White House Taps TikTok for Political Campaign Amidst Potential TikTok Ban

• Social Media Today
• Axios

TWITTER vs. SUBSTACK

• Substack debuts feature that spooked Musk into suppressing Substack tweets | Ars Technica
• The dumb reason Twitter won’t allow retweeting tweets linking to Substack | Ars Technica

YouTube Quietly Added A "For You" Tab

• Piunikaweb.com

Auto-Cutting and Reposting Via AI

• GenAI will help you pinch every last penny
• Opus Clip
• Bigroom.tv
• Garbage Day: short form clips with no long form parents
• On Bait: https://www.garbageday.email/p/on-bait

Snap And AI

• Early Learnings from My AI and New Safety Enhancements (snap.com)

PewDiePie Wins Twitch

• PewDiePie’s brilliant infinite money loop hack on Twitch.

Creator Feed Hosts LIVE - Where to Find Us

• Renee and Jim: NAB Show 2023 - April 17 and 18 Las Vegas
• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

Jim - International Journalism Festival - April 21-24 Perugia Italy

View Details

• This week’s episode of the Creator Feed Renee Teeley and Jim Louderback discuss the rise of Lemon8, a new video and photo-sharing social media platform from Bytedance that has been described as a blend of Instagram and Pinterest. We also talk about Pew Research's latest study on TikTok, which found that only 22% of Americans oppose a TikTok ban. We also explore the UK's recent fine of TikTok for violating data privacy rules for kids under 13, and Wired's latest article on the failure of live-streamed shopping in the West. Finally, we talk about Whaler's new venture studio, Moby Ventures, which will help creators build businesses.

LINKS:

Lemon8 App Topping The Charts In The Us Amid Potential Tiktok Ban

• https://www.businessinsider.com/tiktok-owner-bytedance-new-app-lemon8-paying-creators-to-post-2023-2
• https://techcrunch.com/2023/03/28/tiktok-ban-backup-plan-bytedance-owned-instagram-rival-lemon8-hits-the-u-s-app-stores-top-10/
• https://gizmodo.com/tiktok-bytedance-lemon8-online-shopping-influencers-1850146924

PEW RESEARCH on TIKTOK BAN

• PEW Research: https://www.pewresearch.org/fact-tank/2023/03/31/by-a-more-than-two-to-one-margin-americans-support-us-government-banning-tiktok/
• Colin and Samir: https://www.youtube.com/watch?v=JNjlABRrr1k
• Today.Com: https://www.today.com/news/nhttps:/www.today.com/news/news/tiktok-ban-creators-react-rcna77012ews/tiktok-ban-creators-react-rcna77012
• Digiday: https://digiday.com/marketing/when-it-comes-to-tiktok-some-marketers-proceed-with-caution/

TikTok Fined $16M For Violating UK’s Data Privacy Rules For Kids Under 13

• https://www.nytimes.com/2023/04/04/business/media/tiktok-fine-uk-kids-privacy.html
• https://www.nytimes.com/2019/09/04/technology/google-youtube-fine-ftc.html
• https://www.pbs.org/newshour/show/utah-law-could-dramatically-limit-teens-access-to-social-media

Live-streamed Shopping is a Dud in the West:

• Wired: https://www.wired.com/story/tiktok-amazon-china-livestream-ecommerce/

Whaler Launches Moby Ventures To Help Creators Build Businesses.

• https://www.linkedin.com/posts/neil-waller_big-news-to-start-the-quarter-last-activity-7048657470092652545-V6VT

The Crash of Faze Clan - from Reed from Night Media

• https://www.nightlight.news/p/night-light-faze-failed

Creator Feed Hosts LIVE - Where to Find Us

• Renee and Jim: NAB Show 2023 - April 17 and 18 Las Vegas
• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

Jim - International Journalism Festival - April 21-24 Perugia Italy

View Details

This week’s episode of the Creator Feed covers various topics related to technology and social media platforms. Hosts Renee Teeley and Jim Louderback start by discussing the open letter from some of the most influential tech leaders that calls for a pause on the training of AI systems. Next they explore whether YouTube subscriber counts are still valuable due to the unintended consequences of Shorts, and how creators struggle to evaluate their reach, impact, and community. They continue by exploring Spotify’s partnership with Creative Juice to expand its video podcasting, and Epic Games’ launch of "Creator Economy 2.0" for Fortnite creators, promising to share 40% of net revenue generated via new "island" experiences - and weave in Roblox’ with new AI tools to make it easier for anyone to be a creator. This sets the stage for a battle between the two metaverse giants. Lastly, the podcast covers how Marc D'Amelio wants to buy TikTok, following Elon Musk's purchase of Twitter.

LINKS:

Tech Leaders Calling for a Pause on Training AI systems

• Open Letter: Future of Life
• CNBC
• (8) The Absurdity of the Open Letter Calling for a Pause on AI Development (substack.com)

YouTube Subscribers Now a Vanity Metric

• Business Insider ($)
• Avi Ghandi: not a valuable metric for brands
• Rob Gable: views counts are suspect

Spotify Partners With Creative Juice To Expand Its Video Podcasts Programming

• Insider: Spotify and Creative Juice

EPIC Changes the Game for Creators

• Epic: “Creator Economy 2.0”
• Kotaku: early creator efforts and what it means
• Roblox: New tools make it easier for anyone to be a creator

First Elon bought Twitter. Now Marc D'Amelio wants to buy TikTok.

• Tubefilter: Guess who wants to buy TikTok

Creator Feed Hosts LIVE - Where to Find Us

• Renee and Jim: NAB Show 2023 - April 17 and 18 Las Vegas
• Renee - the Creator Economy Expo in Cleveland May 1st - 3rd

Jim - International Journalism Festival - April 21-24 Perugia Italy

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest trends in the creator economy. Topics covered include TikTok's partnership with Major League Soccer to create a new Club Creator Network, copyright protection for AI-assisted works, the release of Midjourney v5, Meta's shift away from the Metaverse towards AI, YouTube's new multi-language audio support and associated metrics, and TikTok's new feature allowing users to wipe their FYP clean. The hosts compare Meta's spending to other corporate blunders in tech and question whether the Metaverse was a wise investment. Tune in and stay up to date on the top issues, news and trends in the creator economy!

LINKS:

TikTok MLS Partnership

Social Media Today - TikTok Partnership

New Copyright Rules on AI Generative Works

• U.S. Copyright Office says some AI-assisted works may be copyrighted | Reuters

Midjourney Version 5 is Released

• https://discord.com/invite/midjourney
• https://www.ghacks.net/2023/03/16/midjourney-v5-is-out-how-to-use-it/
• https://twitter.com/midjourney/status/1636130389365497857

Meta Shifts Away From the Metaverse

• Axios: Meta walking back from the Metaverse
• Business Insider: Meta spent around $36B over the past four years

YouTube Releases New Multi-Language Metrics for Creators

• https://www.youtube.com/watch?v=bDi5KkQO0EE

TikTok Lets you Wipe your FYP Algorithm and Start Over

• https://newsroom.tiktok.com/en-us/introducing-a-way-to-refresh-your-for-you-feed-on-tiktok-us

View Details

Welcome to The Creator Feed, your source for the latest news and trends in the creator economy. In this episode, hosts Jim Louderback and Renee Teeley cover the latest updates from SXSW, including shocking insight around TikTok’s $2B Creator Fund and the shift from NFT to GenAI. They also explore the latest on the threatened TikTok ban from the Biden administration and how Rhett and Link are going 24/7.

They also discuss the recent takeover of Silicon Valley Bank by the Feds, which has significant implications for startups and creators alike. Additionally, they share exciting news about the latest version of Chat GPT, which has been impressively performing tasks such as passing a simulated legal bar exam and summarizing entire websites.. Don't forget to share this episode with a friend to keep them in the loop!

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

TikTok Fund and SXSW

• Former TikTok Exec: Creator Fund Wasn’t Launched to “Help Creators Monetize” – The Hollywood Reporter

Silicon Valley Bank goes Bellyup:

• Silicon Valley Bank depositors protected by U.S. government (cnbc.com)

Chat GPT4 Is Here!

• https://benparr.substack.com/p/the-implications-of-todays-huge-ai

Noose tightens around TikTok

• TikTok needs to be sold or risk nationwide ban, Biden administration says : NPR
• https://www.documentcloud.org/documents/23698254-2023-03-07-hawley-letter-to-yellen-tiktok
• Nearly half of Americans would support a ban on TikTok, poll finds (fox4news.com)
• Opinion | Banning TikTok is a bad solution to the wrong problem - The Washington Post

Mythical Morning On Roku

• Rhett & Link Mythical 24/7: Roku Launches Free Streaming FAST Channel - Variety

Shorts Thumbnails rolling out to IOS devices

• New Features and Updates for Shorts Viewers & Creators - YouTube Community (google.com)

View Details

In this episode of The Creator Feed, Renee Teeley and Jim Louderback celebrate Women’s History Month by highlighting five female founders who are building innovative creator economy startups, followed by a discussion of the disappointing payouts from Shorts RevShare. They also analyze TikTok's new paywall feature, Twitch's compensation issues with top creators, the rise of Kai Cenat and the launch of the second edition of the Epic Content Marketing book. Additionally, Matt Geilen’s Little Monster returns to discuss the YouTube algorithm. Tune in for all the latest updates in the creator economy.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

• 5 Female Founders Building Innovative Creator Economy Startups
• • Cynthia Ruff - Hashtag Pay Me
  • Ayomi Samaraweera - Canopy
  • Christen Nino De Guzman - Clara for Creators
  • Kelsey Davis - Cllctve
  • Sherry Wong - Roster

• https://archive.is/HcmWH

• https://markets.businessinsider.com/news/stocks/female-founders-women-entrepreneurs-creator-economy-vc-fundraising-influencers-2023-2
• Early Returns on Shorts RevShare
• https://twitter.com/Kwebbelkop/status/1627045616470704131

• https://www.businessinsider.com/how-much-creators-made-first-month-youtube-shorts-monetization-2023-3

• TikTok Release Paywall Series Feature

• https://techcrunch.com/2023/03/07/tiktoks-new-series-feature-lets-creators-put-content-behind-a-paywall/

• Trouble at Twitch with Top Creators

• https://help.twitch.tv/s/article/experiments?language=en_US
• https://www.dexerto.com/entertainment/drake-makes-huge-twitch-demand-for-kai-cenat-as-streamer-hits-300k-subscribers-2074773/
• https://www.hollywoodreporter.com/business/digital/twitch-kai-cenat-uta-1235327872/

• https://twitter.com/KaiCenat/status/1631074806790750214?s=20

• A New Edition of Epic Content Marketing Book Just Launched

• https://www.amazon.com/Epic-Content-Marketing-Second-Different/dp/1264774451

• Little Monster is back

• https://mailchi.mp/littlemonstermediaco/the-youtube-algorithm-simplified

• Renee’s great article on using LinkedIn to promote your podcast

• https://www.linkedin.com/posts/reneeteeley_why-you-should-be-promoting-your-podcast-activity-7038602356107735040-DKKe?utm_source=share&utm_medium=member_desktop

View Details

In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest developments in the Creator Economy. They begin by exploring YouTube's priorities for 2023 - as laid out by new head Neal Mohan - which include more creator monetization, generative AI, and better podcast functionality. They also discuss the platform's efforts to make videos more accessible to a global audience by adding multiple language tracks to a video. Next, they cover Jellysmack's partnership with Roku, and then delve into the issue of social media's effect on teenagers, with a focus on TikTok's recent 60-minute timeout feature. Finally, they discuss Electrify Video Partners' $50 million investment in YouTube channels and the issue of copyright for AI-created images.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

YouTube 2023 Vision

• Letter from Neal: Our 2023 Priorities (blog.youtube)
• https://blog.youtube/news-and-events/the-next-chapter-for-learning-on-youtube/
• https://www.youtube.com/watch?v=9M8qr9LZCHo
• https://www.youtube.com/watch?v=TyJ9-w7XEIA

YouTube Goes Global

• https://variety.com/2023/digital/news/youtube-multilanguage-audio-tracks-mrbeast-supercharges-videos-1235533196/
• https://www.tubefilter.com/2023/02/23/youtube-multi-language-tracks-tool-mrbeast-interview/amp/
• https://www.papercup.com/
• https://www.unilingo.tv/

Jellysmack Launches OTT Channel

• https://www.tubefilter.com/2023/03/01/jellysmack-roku-channels-fast-brad-mondo-emmymade-stephanie-soo/

Social Media and Teens

• https://jonathanhaidt.substack.com/p/social-media-mental-illness-epidemic
• https://www.cdc.gov/healthyyouth/data/yrbs/pdf/YRBS_Data-Summary-Trends_Report2023_508.pdf
• https://www.linkedin.com/feed/update/urn:li:activity:7036805076585246720/

Electrify Wants to Buy YouTube Channels

• https://www.tubefilter.com/2023/02/28/electrify-video-partners-50-million-raise-invest-youtube-channels/

Copyrighting GenAI Images

• https://finance.yahoo.com/news/ai-created-images-lose-u-195745011.html

View Details

Welcome to the Creator Feed podcast, where we keep you up-to-date on the latest news and trends in the creator economy. In this episode, hosts Jim Louderback and Renee Teeley cover a range of topics, including TikTok's new Creativity Program designed to help creators foster their creativity, Instagram's new Broadcast Channels feature, and the launch of paid verification on Instagram and Meta, similar to TikTok.

They also discuss Roblox's vision of using generative AI to enable every user to become a creator, and the recent development of AI chatbots that are becoming more anthropomorphic, which can lead to both positive and negative consequences. Lastly, they touch on YouTube's new Shorts Metrics, aimed at helping creators better understand their video performance. Tune in to learn more about these exciting developments in the creator economy.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

• TikTok Announces Creativity Program

• https://newsroom.tiktok.com/en-us/unlocking-even-more-opportunities-for-creators-with-the-creativity-program-beta

• Everyone Will Be A Creator: That’s Roblox’s vision

• https://blog.roblox.com/2023/02/generative-ai-roblox-vision-future-creation/

• https://www.cnbc.com/2023/02/15/roblox-rblx-earnings-q4-2022.html

• Instagram Launches Broadcast Channels

• https://about.instagram.com/blog/announcements/introducing-broadcast-channels
• https://geekout.mattnavarra.com/p/telegram-for-mr-zuckerberg

• https://messengernews.fb.com/2023/02/16/introducing-broadcast-channels-a-new-way-for-creators-to-deepen-connections-with-followers/

• Chatbot Battles Get Weird

• https://www.digitaltrends.com/computing/chatgpt-bing-hands-on/
• https://www.newyorker.com/tech/annals-of-technology/chatgpt-is-a-blurry-jpeg-of-the-web
• https://stratechery.com/2023/from-bing-to-sydney-search-as-distraction-sentient-ai/

• Why a Conversation With Bing’s Chatbot Left Me Deeply Unsettled - The New York Times (nytimes.com)

• YouTube Just Announced Two New Shorts Metrics

• https://www.youtube.com/watch?v=pP504uFsAlE

• Instagram and Meta launch paid verification just like TikTok!

• https://techcrunch.com/2023/02/19/meta-verified-instagram-facebook/

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by talking about YouTube's potential shift towards a self-service model for its influencer marketing service called BrandConnect. Next, they have a lively discussion about the Super Bowl of Creators, including Rhianna's performance and Logan Paul and KSI's ad for their new sports drink Prime.

Then they dive into TikTok's new Creator Fund 2.0 and content paywall feature. They also share interesting findings from two studies on creator post revenue and kids' social media habits. The episode ends with a call to action for listeners to participate in Tilt Creator Research and a giveaway for AirPods Pro or a $250 Amazon gift card. Tune in to this episode for all the latest news in the creator economy.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS:

YouTube Testing A Self-serve Influencer Program

• Changes to Brand Connect

The Super Bowl of Creators

• LinkedIn discussion about Prime superbowl spot
• Watch the spot for yourself

TikTok Creator Fund and Paywall

• TikTok exploring paywalls and creator funds - Business Insider
• TikTok is reportedly working on paywalled videos and a revamped creator fund - The Verge

Two New Studies Explore Cost/Revenue for Creator Posts

• IZEA state of influencer earnings
• Hashtag Pay Me pricing guide 2023

Tilt Creator Research

• The Tilt

Research on Kids App Usage

• Qustodio Report

View Details

The Creator Feed podcast covers the latest news and trends in the creator economy and what it means for creators. In this episode, Renee Teeley and Jim Louderback discuss Google's new experimental conversational AI service, Bard, which is a response to ChatGPT. They also talk about TikTok's plan for transparency and the questions it raises, including its partnership with Oracle. The podcast also covers the decrease in average views for videos with over 100k views on TikTok, the reasons behind Elle Mills quitting YouTube, and the potential impact of the Supreme Court's revisiting of Section 230 law on social media. Finally, Insider is launching its first list of female founders in the creator economy and invites nominations.

Featured Event 👉 Join Renee at the Creator Economy Expo in Cleveland May 1st - 3rd. Save $100 off your ticket with the code "CREATORFEED100"

LINKS

Google Takes on ChatGPT - Microsoft Adds AI to Bing

• https://blog.google/technology/ai/bard-google-ai-search-updates/amp/
• https://www.theverge.com/2023/2/3/23584540/google-anthropic-investment-300-million-openai-chatgpt-rival-claude
• https://venturebeat.com/ai/the-race-starts-today-in-search-as-microsoft-reveals-new-ai-powered-bing-copilot-for-the-web/

Inside TikTok’s “Project Texas” as they plan to stay alive in the US

• https://www.platformer.news/p/a-visit-to-tiktoks-transparency-center
• https://www.lawfareblog.com/project-texas-details-tiktoks-plan-remain-operational-united-states
• https://www.linkedin.com/pulse/oracle-trustworthy-craig-guarente/
• https://trungphan.substack.com/p/family-guys-takeover-of-tiktok-explained

Are TikTok’s Views Stagnating?

• https://www.linkedin.com/pulse/1-2-1-tiktoks-view-shortfall-100k-videos-signal-disturbing-gahan/
• https://www.cbc.ca/news/entertainment/sludge-content-1.6716185

Elle Mills Ages out of YouTube

• https://www.nytimes.com/2023/02/05/opinion/elle-mills-youtube-quit.html

Supreme Court Will Revisit Section 230

• https://www.technologyreview.com/2023/02/01/1067520/supreme-court-section-230-gonzalez-reddit/

Insider Looking for Top Female Founders in the Creator Economy

• https://www.businessinsider.com/insider-looking-for-women-startup-founders-creator-economy-influencer-2023-2

View Details

This is a special edition of The Creator Feed with a guest, Tim Schmoyer! We discuss the challenges and stress creators face today and ways to improve their health and overall well-being. Plus, Tim shares his personal story of burnout and the incredible impact on his life. It’s a doozy!

Tim is the founder of Video Creators, which was recently acquired by vidIQ. He now serves as the Chief Creator Coach, where he helps millions of creators grow their audiences and businesses.

We also dive into some creator news this week:

ASU Partners YouTube Creators For College Credit Program

Arizona State University now offers video-based courses for college credit built by Hank Green and John Green. In April 2020, Hank and John launched Study Hall, a program that provided college-level education in a remote setting and later became its own YouTube channel. Now ASU is making Study Hall available as a fully-accredited program taught by ASU faculty and can be taken for college credit.

TikTok Experiments with Podcast Functionality

TikTok has been quietly testing a new podcast feature that allows a user to listen to just the audio of a video even if the app is running in the background.

Tech Layoffs Continue

Google, Microsoft, Amazon, Meta, and Twitter did workforce reduction and layoffs. Google used the announcement to plug a focus on AI.

Links:

ASU Program

• https://www.tubefilter.com/2023/01/24/youtube-crash-course-study-hall-arizaon-state-university-college-credit/

TikTok Podcast Functionality

• https://www.businessinsider.com/tiktok-testing-podcast-tool-feature-for-background-listening-2023-1

Tech Layoffs

• https://blog.google/inside-google/message-ceo/january-update/

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss the latest news and trends in the creator economy. They start by discussing Meta's licensing deal with Shutterstock, which allows Meta to use Shutterstock's content library to develop and train its AI tools. They also talk about Discord's acquisition of the teen app Gas and what it could mean for the platform. Next, they delve into TikTok's controversial "Heater" button, which some employees have used to promote personal videos. They also discuss the trend of leveraging internal creators in companies and the benefits it can bring. Finally, they touch on YouTube's new transparency features for community policy violations and the cost of ChatGPT subscriptions. Tune in to stay up to date on the latest in the creator space.

LINKS

• Meta licenses Shutterstock content for AI creation tools
• https://www.shutterstock.com/press/20435
• https://www.technollama.co.uk/artists-file-class-action-lawsuit-against-stability-ai-deviantart-and-midjourney

• https://www.socialmediatoday.com/news/Meta-Signs-Content-Access-Deal-with-Shutterstock/640561/

• Discord acquires teen app Gas

• https://www.theverge.com/2023/1/17/23558563/discord-gas-app-social-media-acquisition

• TikTok has a button to make videos go viral

• https://www.theverge.com/2023/1/20/23564242/tiktok-heating-view-boosts-creators-businesses

• Leveraging internal creators in companies

• https://www.cnbc.com/2023/01/09/how-tiktok-influencers-are-helping-companies-recruit-new-workers.html

• YouTube provides more transparency for community policy violations

• https://www.socialmediatoday.com/news/YouTube-to-Provide-More-Context-on-Policy-Violations/640893/

• ChatGPT charging $42 for subscriptions and OpenAI's pricing for DALL-E 2 via tokens.

• https://medium.com/@neonforge/chatgpt-professional-pricing-is-here-and-why-im-not-that-happy-31c500270a6

View Details

In this episode, we talk about YouTube Shorts monetization launching on Feb 1, the new YPP terms of service, TikTok's new Talent Manager Portal, and the drama with Hasbro and Dungeons & Dragons. Buckle up; it's an action-packed episode!

Check Out Deals From Our Sponsors:

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop!

Links:

YouTube Updates

• https://www.youtube.com/watch?v=KjSZs7hjpD8

Shorts Lawsuit

• https://www.tubefilter.com/2023/01/13/youtube-shorts-tv-lawsuit-international-court-case-google/

TikTok Talent Manager Portal

• https://techcrunch.com/2023/01/12/tiktok-launches-a-talent-manager-portal-so-managers-can-negotiate-brand-deals-for-clients/

Twitter Considers Auctioning Usernames

• https://techcrunch.com/2023/01/11/twitter-selling-usernames-via-online-auctions/

Hasbro and Dungeons & Dragons Issues

• https://www.theguardian.com/games/2023/jan/12/dungeons-and-dragons-wizards-of-the-coast-ogl

View Details

In this episode, we discuss Instagram's 2023 focus on inspiring creativity, helping people discover things they love, and sparking connections between people. We also talk about the trough of despair in the creator economy and how 2023 will be a tough year for many startups and creators.

Additionally, we dive into YouTube's experimentation with hashtag recommendations for Shorts and how it aims to improve the algorithms that surface relevant content to users. We also break down TikTok’s recent move to incorporate IMDB data and what that means for movie studios and TV networks - but also creators and end users.

Finally, we discuss Snap's ad revenue-sharing plan and how it has quietly started sharing direct ad revenue with creators via Snap Stories. David Dobrik serves as a poster child for the new monetization scheme, which inserts ads into the original Stories feature. We look forward to more creators joining the scheme and learning about revenue-sharing details.

OUR AMAZING SPONSORS!

Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop!

LINKS:

• "Instagram Chief Outlines Key Areas of Focus for the App in 2023" - https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/
• "The Creator Economy was Way Overblown" - https://www.bigtechnology.com/p/the-creator-economy-was-way-overblown
• "Media Layoffs at CNN, BuzzFeed, and Gannett" - https://www.theguardian.com/media/2022/dec/10/media-layoffs-cnn-buzzfeed-gannett-recount-protocol
• "YouTube Experiments with Suggested Hashtags for Shorts Clips" - https://www.socialmediatoday.com/news/youtube-experiments-with-suggested-hashtags-for-shorts-clips/639748/
• "LightShed's Top 23 TMT Predictions and Events to Watch for" - https://lightshedtmt.com/2023/01/03/lightsheds-top-23-tmt-predictions-and-events-to-watch-for-in-2023-top23for23/
• "15 Rising Stars on YouTube Shorts" - https://blog.youtube/creator-and-artist-stories/15-rising-stars-on-youtube-shorts/
• "Red Head Character Impressions" - https://www.youtube.com/shorts/v3Mkz-Pe8lg
• “YouTube Sent me a Gift" - https://www.youtube.com/shorts/0lZtJkVfouc
• “Lego Star Wars, Baby Shark's Big Show, Poodle in Marmaduke, and More" - https://www.youtube.com/shorts/dVmoXSmSKOM

View Details

In this episode of The Creator Feed, hosts Jim Louderback and Renee Teeley discuss their predictions for the future of the creator economy in 2023 and beyond. They predict that generative AI will become mainstream and widely adopted by creators, augmenting rather than replacing their work. TikTok and YouTube are expected to become more similar, with both platforms supporting longer videos in multiple formats and expanding their shoppable video capabilities. TikTok is predicted to be restricted in the US rather than banned, leading some creators to move to YouTube's "shorts" feed.

They also reference Colin and Samir’s predictions that 2023 will see a rise in creator education and mentorship, with more businesses providing insight into the creator career path and helping aspiring creators succeed. Finally, the podcast cites annual predictions from the Strategic News Service, which include the failure of the metaverse, a crypto crash, and the confirmation that AI is not as advanced as believed.

Don’t miss Jim’s Inside the Creator Economy newsletter on Linkedin, publishing Tuesday, where he curates the top predictions from the most insightful experts in the creator economy, Web3, and the metaverse.

LINKS:

• Colin and Samir’s Predictions for 2023: https://www.thepublishpress.com/creator-economy-report/
• Mark Anderson / Strategic News Service Predictions for 2023 - Top Ten Predictions for 2023 - Strategic News Service (stratnews.com)
• Subscribe to The Creator Feed newsletter on Linkedin: https://www.linkedin.com/newsletters/6985666783705804800/
• Subscribe to “Inside the Creator Economy” on Linkedin: https://www.linkedin.com/newsletters/6762441989427478528/

View Details

In today's episode, we dive into the potential ban of TikTok in the US and the growing number of states banning the app on government-issued devices. Plus, we examine problems with more people turning to influencers on TikTok as their primary news source. And that's not all for TikTok; we also talk about the platform taking on YouTube with horizontal long-form videos.

Additionally, we discuss generative AI tools, the growing speculation about the potential impact on the media industry, and the fear AI will replace jobs. And YouTube is using AI for good and removing abusive comments and spam!

Deals From Our Amazing Sponsors!

Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop!

More From Renee Teeley & Jim Louderback

Sign up for Jim’s newsletter, Inside The Creator Economy

Also, watch Renee’s new Stranger Flavors series for fun food adventures!

View Details

The Creator Feed is a show that covers the latest news and trends in the creator economy. In this episode, the hosts discuss the publicly available beta version of ChatGPT, an AI tool that uses natural language processing to understand and respond to people's conversations in a conversational manner. They also discuss the updates from Creator World, including shopping trends in Malaysia and the growth of the startup scene in Southeast Asia, as well as new monetization options from Discord and the end of Pinterest's Creator Reward program. The hosts also warn against using Mr. Beast as the only example to explain trends in the creator economy, and discuss YouTube's top creators for the year. Finally, they mention the Women of Video Summit scholarship for creators. This summary was written by ChatGPT

OUR AMAZING SPONSORS! Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions 😍

VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!

Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans receive 15% off all merch from Spreadshop!

LINKS:

ChatGPT

• Tech World Goes Wild - https://www.linkedin.com/news/story/tech-world-goes-wild-for-ai-chatbot-5072513/
• Jim Comments - https://www.linkedin.com/posts/jlouderb_chatgpt-litrendingtopics-aiartwork-activity-7005591142826196993-icgN?utm_source=share&utm_medium=member_desktop

Creator Monetization Updates

• Discord - https://discord.com/blog/server-and-creator-subscriptions
• Pinterest - https://techcrunch.com/2022/11/30/pinterest-shuts-down-its-creator-rewards-program/

YouTube Creators of the Year

• https://blog.youtube/culture-and-trends/2022-top-trending-videos-creators-us/

Women of Video

• https://womenofvideo.com/scholarship/

View Details

This week on The Creator Feed, we talk through some of the massive missteps at Twitter 2.0, the changing company culture, and ideas to help repair relationships with advertisers, employees, and consumers. Plus we dive into free speech vs hate speech. Finally, we talk about the future of social media and its impact on our society.

Links:

Twitter Blue:

• https://www.socialmediatoday.com/news/Twitter-Pauses-New-Checkmark-System-Possible-Bankruptcy/636405/

Contractor Layoffs:

• https://www.axios.com/2022/11/13/elon-musk-twitter-contractor-layoffs

Long Work Hours:

• https://www.bbc.com/news/business-63648505

FTC FIne:

• https://www.forbes.com/sites/petersuciu/2022/05/26/twitter-agreed-to-pay-150-million-in-fineswas-it-enough/
• https://www.bbc.com/news/business-63648505

Paying Video Creators:

• https://www.forbes.com/sites/paultassi/2022/11/12/elon-musk-claims-hell-pay-twitter-video-creators-10-more-than-youtube/?sh=7142929b165a

New CEO:

• https://www.reuters.com/technology/elon-musk-says-he-expects-reduce-his-time-twitter-court-testimony-2022-11-16/

Impersonators Suspended from Twitter:

• Ethan Klein
• Kathy Griffin

Increase in Hate Speech & Content Moderation Council:

• https://twitter.com/ncri_io/status/1586007698910646272
• https://techcrunch.com/2022/10/28/elon-musk-twitter-trump-content-moderation-council/
• https://www.cnn.com/2022/05/10/tech/elon-musk-twitter-trump-ban/index.html?utm_medium=social&utm_content=2022-05-10T18%3A08%3A05&utm_source=twCNNp&utm_term=link
• https://techcrunch.com/2021/01/08/why-twitter-banned-president-trump/
• https://counterhate.com/blog/fact-check-musks-claim-about-a-fall-in-hate-speech-doesnt-stand-up-to-scrutiny/

Ideas for Twitter:

• https://bigtechnology.substack.com/p/now-pay-8-evaluating-elon-musks-early
• https://tanay.substack.com/p/understanding-the-twitter-acquisition
• https://www.protocol.com/fintech/elon-musk-x-com-twitter
• https://www.platformer.news/p/elon-only-trusts-elon

Future of Social Media:

• https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/
• https://bradberens.substack.com/p/the-end-of-cheap-scale
• https://therebooting.substack.com/p/delusions-of-grandeur

View Details

This week on The Creator Feed - in honor of Black Friday and Cyber Monday - we talk about some of the shopping events and new features happening across social video platforms. TikTok brings their store to the US and Pinterest and YouTube have shopping events running live. We also explore what TikTok’s $2B revenue shortfall might mean to creators, and talk about YouTube’s new QA feature - which adds a much-needed dimension to live streams. And we learn what the FTX-fueled crypto meltdown might mean for creators (hint, a Web3 slowdown), and talk about the surprising lack of built-in support for royalties in the NFT market. Oh and we highlight a little “wiggle and jiggle” from JoJo Siwa as well!

LINKS

TikTok Shop

TikTok Shop: https://seller-us-accounts.tiktok.com/account/register?channel=US_portal

https://www.washingtontimes.com/news/2022/nov/12/tiktok-launches-app-shopping-directly-compete-amaz/

https://www.semafor.com/article/11/11/2022/tiktok-launches-e-commerce-feature-in-app-to-compete-with-amazon

YouTube Live Shopping

YouTube Live Shopping: https://blog.youtube/news-and-events/holiday-shopping-from-youtube-to-you-2022/

YouTube testing Shorts Shopping: https://techcrunch.com/2022/11/15/youtube-shorts-testing-shopping-features-affiliate-marketing/

Pinterest Live Shopping

Pinterest TV Shopping: https://newsroom.pinterest.com/en/post/pinterest-tv-expands-to-canada-bringing-first-ever-live-north-american-holiday-shopping

TikTok Revenue Miss

Jim’s Article on the TikTok Revenue Issues: https://www.linkedin.com/posts/jlouderb_litrendingtopics-licreatoraccelerator-tiktok-activity-6998083069895200768-CfaZ?utm_source=share&utm_medium=member_desktop

TikTok Cuts Revenue: https://finance.yahoo.com/news/tiktok-takes-big-cut-global-134454100.html

The New Way Creators are Scored on TikTok: https://www.marketwatch.com/story/exclusive-how-tiktok-scrutinizes-and-scores-the-creators-on-its-shopping-platform-11668003397

YouTube QA Feature

https://techcrunch.com/2022/11/11/youtubes-new-live-qa-feature-makes-it-easier-to-manage-questions-during-livestreams/

https://www.youtube.com/watch?v=XdfdwqPgL3I

https://support.google.com/youtube/thread/188054535

FTX and NFT Woes

Fred Wilson: https://avc.com/2022/11/creator-royalties/

OpenSea: https://www.coindesk.com/web3/2022/11/09/opensea-makes-waves-says-creator-royalties-will-be-enforced/

What the FTX Fiasco Means: https://tomtunguz.com/ftx-binance/

Nike Swoosh: https://www.complex.com/sneakers/nike-dot-swoosh-metaverse-nft

Jim’s article on the crypto melt-down: https://www.linkedin.com/posts/jlouderb_licreatoraccelerator-litrendingtopics-ftx-activity-6996498532509650944-1-E9

Videos!

JoJo Siwa: https://www.tiktok.com/@itsjojosiwa/video/7161547333870603563

The Metaverse Jim Wants: https://youtu.be/OmBoHxpKa_U

View Details

This week on The Creator Feed, we talk through some of the biggest and most explosive aspects of Elon Musk’s takeover of Twitter. This episode - part 1 of a two-part series - dives into the changes on the executive level, the massive layoffs, separation packages, and the new team running the ship. Along with talking about cost reduction and RIF, we dive into the revenue side of Twitter 2.0, exploring how advertisers are reacting to the changes, the dialog between Elon Musk and the IAB, and handicap other revenue-generating ideas floated by Twitter and other pundits. Finally, we talk through the morass of verification, unpacking the new subscription tier that includes a blue check mark, the once and future grey check, and the fallacy of charging your biggest creators to create on the platform. Stay tuned for Part 2 next week where we explore additional changes, moderation and free speech, and discuss what the future looks like for the beleaguered social network

LINKS

Twitter Links

• Twitter layoffs - New York Times
• How Stripe did it - Stripe Blog
• Don’t Mess With Your Super Users - Vanity Fair
• Twitter Verification Update
• Is Tumblr a way forward?

View Details

This week on The Creator Feed, Jim talks about what he learned at WebSummit – including details from OnlyFans CEO Amy Gan, Michael Le’s real reasons for creating, three great creator entrepreneurs, and a new AI Generative music too.. We also unpack TikTok’s gaming summit, which didn’t really answer a lot of questions – so we speculate on what it means. Renee and Jim also take a look at a host of YouTube news, including ala carte access to TV channels – although not the ones most of us want – and the ability to co-stream with guests live. A lot going on with YouTube, it’s good to see the innovation engine ramp up!

LINKS

Web Summit

• Amy Gan CEO of OnlyFans at WebSummit.
• Sean Kim of Kajabi reflects on his time at TikTok.
• Skinfluencer Hyram Yarbro
• Dan Markham – What’s Inside
• OG creator Cassey Ho is a legit and impressive startup entrepreneur
• Music gets the AI generative treatment too via Soundful

TikTok Gaming?

• Financial Times – It’s a gaming Hub.
• TikTok Gaming Event made me play it.

YouTube Announces Prime Time Channels

• YouTube Official Announcement

YouTube Puts Shorts on TV

• How the product was designed and built.

YouTube Co-streaming Features

• Go Live Together Announcment

View Details

This week on The Creator Feed, Renee and Jim dive deep into a number of YouTube stories, including enhancements to shoppable links, a subtle but well-executed redesign, and what’s behind the quarterly ad decline at big red. We also talk about how venture money might change MrBeast, welcome changes to Instagram’s Creator Marketplace – including a cool new “creator profile” option, and Adobe’s latest study on the Creator Economy and monetization. Plus a great TikTok video that highlights yet another unethical brand attempting to rip off creators.

LINKS

YouTube’s Big Week

• New social shopping tools
• New redesign looks like TV
• Jim explains what’s behind YT’s drop in ad revenue

Instagram Marketplace Updates

• Instagram for Business

Adobe Creator Study

• Monetization and more in this Future of Creativity Study

MrBeast Looking to Raise Venture Capital

• Wants to raise $150M on a 1.5B valuation

Cringey Video Details Brand Fail

• Legging brand tries to wheedle branded content for free

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This week on The Creator Feed, Renee and Jim talk about new ways for creators to build their teams, how the creator economy is like the music industry – or not, and a hit piece saying most would-be creators will never make it because “your content sucks”. We look into age-gating on TikTok, as the popular platform adds an 18+ tier – but will it actually work? Also, Jim shares his first impressions of the Oculus Pro after testing it out, Twitchcon’s health and safety failures are dissected and Walmart’s new creator push is dissected and discussed. Plus a special Halloween video featuring a TikTok-famous vegetarian vampire! All this and more on The Creator Feed!

LINKS

YT Jobs, Editorof

• Editorof: Editorof (typeform.com)
• YT Jobs: https://ytjobs.co/

Creator Economy Backlash?

• The Creator Economy and the Music industry compared
• Your Content Sucks and you live in a Creator Fantasy:

TikTok’s new age limits rolling out

• TikTok Official Announcement
• The Verge’s Take

Jim Looks at the Oculus Pro

Who’s to blame for the dangerous TwitchCon Fail

• Kotaku reports on the person who broke their back
• The Publish Press says Amazon will fix it.
• VidCon’s Squishmello Activation – the Human Claw

Must see: The Vegetarian Vampire!

• Awesome video in the series.
• The creator behind the vampire.

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This week on The Creator Feed, Renee and Jim talk about the latest in the TikTok vs. Everyone war, including how the company is readying a warehouse/e-commerce push in the US, its Instagram takeover, and the oodles and boodles of billions that parent company Bytedance is losing. We speculate on what all that means and more. Plus a deep-dive on YouTube’s latest analytics update for mere mortals and the ramifications of handles. We also explore why the SEC went after Kim Kardashian and what it means for all of us - and finally lean into the changes coming to Meta’s metaverse and the Oculus. Also, a feel-good video that will get you tapping your toes and dreaming of vegetables.

LINKS

TikTok and Bytedance

• Engadget on TikTok copying Instagram
• TikTok’s New Editing Tools
• TikTok Parent ByteDance Sees Losses Swell in Push for Growth - WSJ (archive.ph)
• HBR article from February
• Jim’s working spreadsheet unpacking the Bytedance losses

YouTube

• Creator Insider unveils “Data Stories” You should subscribe to this channel!
• YouTube Creators talks handles
• VidIQ Video on the possible downfall of handles

It’s not about Kim, it’s about you and me.

• SEC Charges Kim Kardashian a $1.26M fine
• Why did the SEC go after just Kim

Facebook Unveils Oculus Pro

• Facebook’s Meta Connect Event 2022
• Meta Quest Pro Released

CORN Kid!

• The Gregory Brothers with It’s Corn
• NPR on “corny” the backstory.

Plus don’t forget to subscribe to Jim Louderback’s “Inside the Creator Economy” newsletter! You can sign up and subscribe on LinkedIn for free here.

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This week on The Creator Feed, Renee went to VidSummit, learned a ton and had a grand time – and Jim didn’t even get a T-Shirt! Renee shares details on what she learned, what happened, some great folks she met and some speculation on why VidSummit decided to move to Dallas Texas in 2023. Also, much speculation about what is likely to change – or develop – as TikTok tries to muscle into Google’s turf as a top video search engine. And a look at why buying views is not good business for anyone, and why podcasting is likely to take a hit, plus rapid reactions to Dream, er, Clay, revealing his true self and a feel good video from southwest Florida.

LINKS

VIDSUMMIT

• Colin and Samir had a Good VidSummit
• VidSummit Heads to Texas
• VideoMarketing World – Same Place, Same Time?

TikTok Challenges Google’s Search Primacy

• TikTok now allows up 2,200 characters in a description
• Connie Chan on why video search is so exciting
• Google unveils a more visual search experience for the tiktok generation

Podcasters Buy Views

• Podcasters Buy Fraudulent Plays
• Many CTV ads delivered when the TV is off
• Buy Spotify Podcast Views for CHEAP

Dream Unmasks Himself

• Dream Reveals Himself
• Brendan Gahan on How Dream Built His Empire
• Watch the Reveal Video

Kitty Rescue!

• Yahoo News

• GoFund Me

Plus don’t forget to subscribe to Jim Louderback’s “Inside the Creator Economy” newsletter! You can sign up and subscribe on LinkedIn for free here.

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This week on The Creator Feed, Renee and Jim explore what the new monetization changes coming to Shorts mean for creators, for YouTube overall, and for TikTok and Instagram as well. In addition, they talk about two crazy news stories built around leaked documents, including Patreon’s failed experiment with two top TikTokers - which could have exacerbated its 17% “RIF” - and how TikTok (along with Facebook and presumably others) has different community guidelines and rules for top creators. Also, a look at how ESPN’s new creator partnership program is a bald-faced creator rip-off, and Twitch’s dumpster fire of a week, where creators ran amuck, bribes were publicly made, and some creators got their pay cut. And finally, two videos for you to watch. One features celebrity machinations of the cringy kind, while the other celebrates a new Netflix show from one of our favorite youtube creators.

LINKS

YouTube Shorts

• YouTube Blog
• NY Times
• CNBC

Patreon’s TikTok Problems

• Business Insider

TikTok’s Special Moderation System

• Forbes

ESPN Take Advantage of Creators

• Marketing Dive
• Lindsey Gamble on Linkedin

Twitch’s Bad Week

• Scam
• Gambling Ban
• Sexual Assault Cover-Up
• Bribe
• Child Predators Are Rampant on Twitch
• Matt Gaetz Coming To Twitch
• Twitch Announces Pay Cut for Streamers

Videos of the Week

• Odd1sOut Netflix Trailer
• Adam Levine

Plus don’t forget to subscribe to Jim Louderback’s “Inside the Creator Economy” newsletter! You can sign up and subscribe on LinkedIn for free here.

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This week on The Creator Feed, Renee and Jim explore what MrBeast’s amazing burger store launch in the meadowlands of New Jersey really signifies, talk through the latest round of stories about how “creators are dead - long live the creator”, discuss VidIQ’s acquisition of Tim Schmoyer’s “Video Creators” company and how it’s a big change for the popular analytics platform. In addition, Jim waxes emphatically about why generative art is such a game changer - and how you can now play along with the open source Stable Diffusion and decide for yourself. Plus we congratulate Phil Ranta on joining We Are Verified. All that plus a look at how Snoop Dogg is taking over both the metaverse and the kindergarten too.

LINKS:

MrBeast Burger Launch

• Forbes on MrBeast Burger Launch
• Over 10,000 MrBeast fans showed up to buy a burger. We asked them why. | Mashable

Creators are Dead (sort of)

• Mid-tier creators with deep communities built on trust
• The era of celebrity influencers is over
• A new type of creator, the “Niche Internet Micro CELebrity”
• fans are the new creators
• Creators are going to the dogs. And cats. And ferrets.

VidIQ Acquires Video Creators

• VidIQ - Tubefilter

The era of Generative ART is here

• https://stability.ai/blog/stable-diffusion-public-release
• Comparing the top three AI art generation platforms

We Are Verified Hires Phil Ranta as COO and partners with Brand Army and Mirriad

• Business Insider

Oh Snoop

• Snoop Dogg and Eminem performed as their Ape NFTs, and it's somehow even worse than you'd think | PC Gamer

Plus don’t forget to subscribe to Jim Louderback’s “Inside the Creator Economy” newsletter! You can sign up and subscribe on LinkedIn for free here.

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Welcome to The Creator Feed, the show where we cover the most important trends and news in the creator economy so you can build a business, diversify your revenue, and make more impactful content!

Your weekly roundup of what's new and notable with insight, analysis, and updates on what's important today, what will be important tomorrow - and what's really important to you as a creator.

You'll not only hear about new developments each week, you'll get the context of what it means, and how you can leverage these new developments in your day-to-day, but you'll also hear the insider angle on how creators are starting to dominate media, advertising, shopping, web3, and the metaverse. Subscribe TODAY!

Meet Your Hosts:

Renee Teeley: I’ve helped some of the biggest creators, brands, and tech companies grow their communities and build their businesses using video. I’ve worked at several video advertising platforms, online video platforms, and creator-first optimization platforms. Most recently I served as the SVP of Content & Community at TubeBuddy where I helped empower millions of creators to grow their YouTube channels. And I’m also a content creator!

LinkedIn: https://www.linkedin.com/in/reneeteeley

Jim Louderback: I've been building businesses in the creator economy as well, launching audio and video streaming at PC Magazine, running and selling early YouTube network Revision3 to Discovery, and most recently running the world's largest collection of events about the creator economy, VidCon - for the past eight years.

LinkedIn: https://www.linkedin.com/in/jlouderb