Running a successful niche business that stands out in it's industry has so many things in common with adventuring. It requires courage, getting uncomfortable, pushing your limits, facing your deepest fears and overcoming the challenges that many people fail to overcome (and will tell you can't be done). On the Entrepreneurial Expedition, we'll explore what it truly means to build a niche, to learn lessons from adventurers and successful entrepreneurs, and embrace what it means to stand out in an industry where everyone else looks and sounds the same.