The Foodservice Channel: Recent Episodes
The Foodservice Channel
We talk with people in the food industry about news and information related to food manufacturing and distribution.
Jeffrey Slater helped grow a startup to one of INC Magazine’s top 500 fastest growing businesses then went on to manage marketing for a $400 million portfolio of brands. He believes every founder or owner can benefit from outside help when it comes to marketing and has a great metaphor on the difference between sales and marketing. The Food Service Channel is powered by the Food Connector. The Food Connector is the premier B2B digital marketing platform for the food industry.
Here's a short trailer of our interview with Betsy Earle. Betsy is a columnist for TRADESHOW magazine and a trade show expert. Betsy works with The Food Connector to manage their clients’ food shows and trade events. Her unique skill to blend proven event processes with innovation for the rapidly changing food industry, makes her invaluable. Look for the full interview in this podcast feed. To learn more about Betsy and The Food Connector go to thefoodconnector.com
Ed Zimmerman of The Food Connector reflects on what's new vs. what's the same for food companies when it comes to marketing. Ed has a long career in the food industry and now heads The Food Connector, which is a unique digital marketing partner for food manufacturers, distributors and others. For more info on Ed or The Food Connector go to https://thefoodconnector.com/
Industry veteran Ed Zimmerman on important things vs urgent things and why marketing is vital for food manufacturers and distributors.