OOO - A Web3 Marketing Podcast: Recent Episodes
OOO - a Web3 Marketing Podcast
OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products.
Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you.
Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company.
Get in touch:
nicorici.alexa@gmail.com
web3marketing
Get your free Dealfront demo here: https://bit.ly/49CrzqWHello everyone,This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space.a TLDR* How the 5.6 M investment is used for tech advancement
-
How AI integrations at Metaintro enhance the job search and the recruitment process
-
Where is the Web3 recruiting industry at the moment
-
Does and don'ts when trying to land a job
-
Top skills that can help you land a job in this bull market and more. Support the show here https://linktr.ee/supporttheoooGet in touch:Lacey - https://x.com/LaceykaelaniMeta Intro - https://www.metaintro.com/Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/#web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Get your free Dealfront demo here: https://bit.ly/49CrzqW
Collect the full episode here - https://bit.ly/4bpPGtJHello everyone,This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns.a TLDR How is Cookie3 different now than 3 months ago Their rebranding process and why was it necessary Their community growth strategy Best practices in taking the best out of Cookie3 now KOLs and their role in the upcoming bull market Case studiesand more. Support the show here https://linktr.ee/supporttheoooGet in touch:Krystyna - https://x.com/KrysiaKozakCookie3 - https://www.cookie3.com/Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/#web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Grab your free Dealfront demo here: https://bit.ly/49CrzqWHello everyone,
This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network.
Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data.
Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets.
Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more.
I brought her on to chat about:
-
How does Web3 advertising different from Web2
-
How Persona can help you reach Web3 native audiences
-
Why Web3 advertising converts better than Web2
-
How and when to integrate ads in your marketing strategy
-
Who should use Web3 advertising and what for
and more. Support the show here https://linktr.ee/supporttheooo
Get in touch:Eva - https://twitter.com/evaintheverse
Persona - https://www.persona3.io/
Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Mint the episode here - https://bit.ly/4aNWW2g
Hello everyone,
This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures.
Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.
Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.
I brought her on to chat about:
-
What is Outlier Ventures and how do their Base and Ascent accelerators work
-
Challenges Web3 Startups face
-
Go-to-Market Strategies for B2C and B2B Web3 startups
-
Emerging trends
-
Outlier Ventures's plan to start ahead of the emerging trends
and more.
A quick timestamp:
0:00 - Eunika's journey
7:03 - Outlier Ventures Accelerator
10:01 - Base Camp Program
11:50 - Wormhole Partnership
19:16 - Targeted lead engagement
29:03 - Managing work balance
38:56 - Understanding your audience
42:04 - Importance of storytelling and branding in Web3
45:10 - Lessons learned as a founder
48:41 - Web 3 Expectations
55:27 - Future of Metaverse Use Cases
58:29 - Apple Vision Pro
1:00:00 - Supporting Startups
1:08:25 - Managing Spam Levels
1:18:41 - Marketing Collaboration
1:20:47 - Staying Up-to-Date to emerging trends in Web3
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Eunika - https://warpcast.com/eunika.eth
Outlier Ventures - https://outlierventures.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024
Hello everyone,
This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.
With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.
Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.
She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.
I brought her on to chat about:
-
Challenges women face in Web3
-
Tokenisation of Women in Web3
-
Lessons from building Crypto Girls Club
-
How to make Web3 a more gender-diverse space
-
Company culture in Web3
and more.
A quick timestamp
0:00 - Intro and how it's like being a woman in Web3
8:16 - Embracing anonymity in Web 3
10:11 - Challenges in hiring practices & Gender equality in judging candidates
16:17 - Web 3 equality concerns
20:27 - Challenges in job applications & Tokenisation in hiring practices
35:11 - Supportive community dynamics
37:02 - Moving beyond tokenism
39:10 - Striving for true equality
43:13 - Supporting women's initiatives
54:26 - Bridging the gender gap & Progress towards equality
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Zoe - https://twitter.com/ZoeCatherineF
Crypto Girls Club - https://lnk.bio/cryptogirlsclub
Follow us:
Twitter - https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqWHello everyone,This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing.I brought her on to chat about: The identity crisis in Web3 How founders can turn things around Ledger's a massive PR scandal Growth strategies used at Wallet Connectand more. Support the show here https://linktr.ee/supporttheoooGet in touch:Amy - https://twitter.com/amya_wilksWallet Connect - https://walletconnect.com/Follow us:Twitter - https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcastFarcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqWHello everyone,This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing.I brought her on to chat about: The identity crisis in Web3 How founders can turn things around Ledger's a massive PR scandal Growth strategies used at Wallet Connectand more. Support the show here https://linktr.ee/supporttheoooGet in touch:Amy - https://twitter.com/amya_wilksWallet Connect - https://walletconnect.com/Follow us:Twitter - https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcastFarcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone,
This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol.I brought him on to chat about:
-
What POAP does, how does it work and how companies can leverage it in their community growth
-
Best practices
-
Use cases
-
How Web2 is using POAP
and more.
Support the show here https://linktr.ee/supporttheoooGet in touch:
Jye - https://www.linkedin.com/in/jyesandiford/
POAP - https://poap.xyz/
Alexandra: https://www.linkedin.com/in/alexandranicorici/
OOO podcast: https://twitter.com/ooo_podcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone,This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow.
In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel.I brought him on to chat about:
* Launching over 100 NFT projects:common marketing struggles, successful business models, and failures
-
The founder's funnel and why that plays a big role in this decentralized world
-
Community building best practices
-
Bull market predictions
and more
Support the show here https://linktr.ee/supporttheoooGet in touch:
Leon Twitter https://twitter.com/leonabboud_
Youtube - https://www.youtube.com/leonabboud
Unfungible - https://www.unfungible.xyz/
Alexandra: https://www.linkedin.com/in/alexandranicorici/
OOO podcast: https://twitter.com/ooo_podcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone,This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about:
* Advantages and Disadvantages of Centralized vs. Decentralized Systems
- How to create personalized onboarding experiences on chain and off chain
* Disco's user growth through developer tools and partnerships
- Digital identity importance in community engagement
and more
Support the show here https://linktr.ee/supporttheooo
Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch:
Evin: https://twitter.com/provenauthority
Disco.xyz : https://www.disco.xyz/
Alexandra: https://www.linkedin.com/in/alexandranicorici/
OOO podcast : https://twitter.com/ooo_podcast
Hello everyone,This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience.I brought him on to chat about:
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Acquiring and retaining users in Web3
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Data and analytics that are important for any founder & marketer
-
Brand ambassador programs and community building
-
Loyalty programs best practices
and more
Support the show here https://linktr.ee/supporttheooo
Mint the episode here:
https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnovGet in touch:
Eugene LinkedIn: https://www.linkedin.com/in/eugenet/
Twitter: https://twitter.com/dgencitizen
Alexandra: https://www.linkedin.com/in/alexandranicorici/
Hello everyone,This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency.I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers Go-to market strategies that you think still work in 2024 Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more
Support the show here https://linktr.ee/supporttheooo
Mint the episode here:
https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1Get in touch:
Amanda - https://twitter.com/amandacassatt
Serotonin - https://www.serotonin.co/
This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:
What should marketers know about data and analytics in Web3
What kind of data can/should be tracked in Web3
* Can onchain/off-chain data be correlated in some way?
and more
Support the show here https://linktr.ee/supporttheooo
Get in touch
Filip - https://www.linkedin.com/in/filipwielanier/
Cookie3 - https://www.cookie3.co/
Hello everyone!
In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects.
In our chat we touch on:
-
Common needs of Solana projects
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Partnerships within the ecosystem
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Building communities on Solana
-
Trends within the Solana ecosystem
and more.
Want to support the show?
On Patreon- https://www.patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic
Get in touch:
Will - https://www.linkedin.com/in/willleatherman/
Vodoo Agency - https://gotcatalyst.com/
Hello everyone.
Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms.
I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies.
We also touch on :
-
Advertising opportunities in the metaverse
-
Growing a new community and engaging with new communities through Metaverse
-
Users behaviors and differences between Millennials and GenZ
-
What you need to know to prepare such a campaign
-
Data and analytics to track
-
Gaming integrations
and more
Want to support the show?
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0
Get in touch
Nodo - https://www.linkedin.com/in/nodo-ivanidze/
Metaviu - https://www.linkedin.com/company/metaviu/
Hello everyone.
Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company.
I brought him to speak about:
* What should companies look at in 2024 and can they efficiently fundraise
* What makes some stand out compared to others
* Does Community building still matters for an investor in 2024?
* What are some trends to watch out next year
and more
Before you scroll down, head over to Dealfront and book a free demo here
Want to support the show?
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic
Get in touch
Sarunas - https://www.linkedin.com/in/sarunaslegeckas/
Founderheads - https://founderheads.com/
Hello everyone.
Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs.
I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on:
* How they started and why the objective was important to them
* Used strategies
* Used channels
* Budges and human power
and more
Before you scroll down, head over to Dealfront and book a free demo here
Want to support the show?
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic
Get in touch
Mathew - https://www.linkedin.com/in/mathewsweezey/
Smart Token Labs - Website http://www.SmartLayer.network
This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform.
I brought him on as I believe is very important for all us marketers to
-
Understand the differences between web2 and web3 advertising
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Similarities, principles and metrics to follow
-
Budgets
-
User acquisition costs Web2 and Web3
-
A/B testing
and more.
I hope you enjoy it!
Get in touch:
Oleksii - https://www.linkedin.com/in/sidorovoleksii/
Slise - https://slise.xyz/
Head over to Dealfront and book a free demo here
Support the show
On Patreon patreon.com/OutofOrdinaryPodcast
Unisub - https://app.unisub.io/subscribe/65?network=matic
Hello everyone!
So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth.
In our chat we speak of:
-
Why and how did he find the idea to start Tykr
-
Who is it for and how can be used
-
Is investing in crypto still worth it?
-
How AI will change the game for their product
and more
Get in touch:
Tyrk - https://tykr.com/
Tune into Payback Time - https://pod.link/1524542367
Hello everyone!
This week's episode features Max Santner, co-founder and partnership manager at QuestN.
I brought him on to talk about
-
Are quests still a thing in Web3?
-
How QuestN grew to a 3.5 Million users data base
-
How do companies use QuestN
-
Trends and tactics that he's noticed on the platform
and more.
Get in touch:
Max - https://www.linkedin.com/in/maximilian-santner/
Questn - https://questn.com/
Hello everyone,
So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan
bitsCrunch is a blockchain analytics firm, focusing mainly on building products using Artificial intelligence for the NFT space.
In our chat this week we touch on:
-
Web3 solutions for companies entering Web2
-
Buying fake assets in Web3 and how we can solve this issue
-
The usage of AI in providing price estimations
-
UnleashNFTs and how it helps individuals know what they're buying
-
Insights bitsCrunch provided to Mastercard's article about growing and securing the blockchain economy
and more.
Get in touch:
Vijay LinkedIn - https://www.linkedin.com/in/vijaypravin/
on Twitter: https://twitter.com/VijayPravinM
BitsCrunch - https://bitscrunch.com/
So excited for this episode.
This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard InnovationLab and Harvard Business School. She is currently investing, speaking, and advising around the unfolding Web 3 world especially focused on consumer innovation, impact, art and collectibles, andNFTs. Most importantly, Sarah is incubating her next venture, Sazzy, from her post at Harvard.
In our chat, we touch on
-
Sustainability in Web3
-
How to build for consumers vs build for innovation
-
Designing for all consumers vs designing products for female consumers
-
How to onboard more women in Web3
-
Challenges and opportunities in transitioning traditional businesses to Web3
and more.
Get in touch:
Sarah Endline - https://www.linkedin.com/in/sarahendline/
Hello everyone,
This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency.
In our chat we touch on:
-
Video content in web3 and if it still works
-
Marketing budget spending and trends
-
Web2 to Web3 tactics
-
Experimentation phases and when to cut your loses
and more.
Get in touch:
Gosha - https://www.linkedin.com/in/gosha-dolgun/
The/Thirty 7 - https://www.thethirty7.com/
Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency.
In our chat, we touch on:
-
B2b vs B2c examples of marketing in Web3 and how do the tactics differ.
-
What you should know to prepare for the bull market
-
How can marketers prepare for what's to come in Web3 and how to learn
-
Onboarding Web2 audiences onto Web3 and how to do it
-
Marketing tactics for different parts of Web3
-
Lots of examples.
Get in touch:
Dominic - https://www.linkedin.com/in/dominic-fewster/
Coldchain - https://coldchain.agency/
This week I'm having a chat with Alexandre Frédéric da Silveira, Head of Partnerships at MasterBlox - a company that went through a tremendous transformation: an agency, an accelerator and soon to be a $10 M VC.
In our chat, we touch on:
How they discovered the organic growth niche and why it's so important in Web3
Organic growth hacking examples of how they do it properly
When is the best time to use Masterblox
How they ran the accelerator for BNB Chain
Their partnership strategy discovery
What are the next sexy projects in Web3 and what they will be on the lookout with their VC.
and many more.
https://www.linkedin.com/in/aledasilveira/
https://www.masterblox.io/
How do you grow a move to earn community in Web3?
This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 move-to-earn app.
We’ll touch on
-
Why the move to earn segment matters in Web3
-
How he sold 200 K worth of NFTs in a bear market
-
Why he ditched his affiliate program just a few days before launch
-
The tactics he’s used to create a tight knit community and more.
-
How he organised a 200 people running squad at the Paris Blockchain Week
-
How his brand ambassador program impacts his business
and many more.
Get in touch:
Kevin Serou LinkedIn - https://www.linkedin.com/in/kevinserou/
Kevin Serou Twitter - https://twitter.com/ataraxia360
DEFIT App: https://app.defit.com/
Hello everyone,
This episode is coming out super strong.
Why?
Because this week's guest is Sandy Carter, COO Unstoppable Domains.
We touch on
-
Digital identity and why it matters in 2023
-
Partnerships and integrations at Unstoppable Domains
-
Branded domains and why we see such a big increase in demand
-
Her personal branding strategy
-
Her books and the most important business lessons you need to know
-
Personal lessons
-
Favourite tools to use in Web3
Get in touch:
Sandy on LinkedIn - https://www.linkedin.com/in/sandyacarter/
Sandy on Twitter - https://twitter.com/sandy_carter
Unstoppable Domains - https://unstoppabledomains.com/
Here’s what you need to know
In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specliast to work on some basics you need to know from day 1.
He may have done a thing or two for Polkadot
This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and product.
We talk about:
-
Why Web3 SEO matters
-
What are the Web2 to Web3 differences
-
SEO for blockchain vs NFTs
-
Campaign examples
-
Strategies he’s used for Polkadot
-
When you know you need to start thinking about SEO in Web3
And more.
Get in touch:
Aaron - https://www.linkedin.com/in/aaron-barefoot/
https://web3ajb.co.uk/
Alexandra - https://www.linkedin.com/in/alexandranicorici/
Please meet Sharif Bennett, the co-founder of CineBlock.
In our chat we touch on:
-
What is film3 and how CineBlocks falls under this category
-
The kind of film creators that can be found on CineBlock
-
The investment opportunities it holds and how anyone can become a movie investor
-
Their go-to-market and partnerships strategy
-
The surprise movie that is just launching
and more.
Get in touch:
Sharif - https://www.linkedin.com/in/sharif-bennett-99b1a449/
CineBlock - https://cineblock.info/
Meet Chris Koronowski, now founder of Web3 Doers.
In our chat this week, we touch on:
-
How we grew Web3 Doers community to now over 1 k members
-
Marketing growth techniques you believe everyone should be employing right now in Web3
-
Founder-led growth in Web3
https://www.linkedin.com/in/chris-koronowski/
https://nas.io/web3-doers
“Call that candidate back, you never know where they’re going to be in 5 years. “
Matt said a lot of very important stuff, but for me, this was the mic drop of this week’s episode.
We also touch on:
- How he got introduced to Web3 by Carly Long
- The Content, employer branding and recruiting soup
- How this combo more efficiently attracts talent in Web3 vs Web2
- Content formats and what works best for Web3
- Company culture and empowering your employees
- The Women in Web3 newsletter and other resources
And more.
Get in touch:
Matthew: https://www.linkedin.com/in/matthewmcspadden/
Subscribe to Women in Web3 newsletter: https://womeninemergingtech.substack.com/
Their podcasts:
-
Women in Web3 - https://open.spotify.com/show/1nM6bNzmxrQhVvQ2DUHinA?si=524b2378c0dc4209
-
Blockchain IRL - https://open.spotify.com/show/4iIKG2EX5okTiUzfpRE6gx?si=a85ff7f0ab934a8b
-
Job Stories - https://open.spotify.com/show/1VwtWrby5reySxOz0fRpZi?si=e519baa0802143f5
Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?
Bet you have not. Neither have I, until
I got my good friend Denes Robert Fantasny, who is an Industrial Metaverse Specialist, to come on the OOO- Out of Ordinary - A Web3 Marketing Podcast
and talk about
What is industrial metaverse and what is it for
How it impacts the planet
How it plays a huge role in diversity and inclusion (basically all Web3 is about)
How much money it can save
And more.
Get in touch:
Denes Fantasny - https://www.linkedin.com/in/fantasny/
Hello everyone.
"Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”
I asked.
Because everyone wants growth but few know how to do it sustainably.
Tune in today’s episode with Justin Vogel, co-founder of Safary 🦁 to talk about Web3 community building.
The lessons
The trends
Bull vs bear market growth
B2B vs B2C
* Good practices
And more.
Get in touch:
Justin Vogel - https://www.linkedin.com/in/justin-vogel/
On Twitter - https://twitter.com/jkey_eth
Safary - https://www.safary.club/community
This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms.
In our chat, we touch on:
- Their crypto bros game (just delicious to learn about)
- industry trends and mistakes companies do when it come to their growth strategies
- Easy Web2 to Web3 onboarding - what to pay attention to
- Really cool campaigns she’s worked on
And more.
Get in touch:
Manuela Steve : https://www.linkedin.com/in/manuseve/
Alphaa.io - https://www.alphaa.io/home
Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people
In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.
This week’s guest is Brett Hornung, Web3 Lead at Accenture.
Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.
In my chat with Brett, we touch on:
- How does this division work
- The types of challenges these companies have entering Web3
- How traditional loyalty programs differ from tokenized loyalty programs
- Specific strategies these companies should consider to maximize the impact of these programs
- Industry trends
And more.
Get in touch:
Brett - https://www.linkedin.com/in/bretthornung/
Subscribe to his newsletter - https://web3simplified.ck.page/
Read his blog - https://medium.com/@hornung.brett
Happy Wednesday.
My guest this week is Jamie Parmenter.
Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space.
In this week's episode, we chat about
- His journey with RealNifty
- (personal) Branding for artists looking to get into the Web3 space
- Phygital art as well as Web2 to Web3 onboarding of both artists and community members
- Metaverse "parties"
- Community building for this part of the industry
and obviously a lot more.
Get in touch:
Jamie - https://www.linkedin.com/in/jamieparmenter/
RealNifty - https://www.realnifty.xyz/
Hello everyone!
This week's guest is Nadja Best, co-founder of Adlunam, functioning as the world's first gamified NFT-launchpad.
In our conversation we touch on:
-
How, why and when to use a launchpad for your crypto project
-
The evolution of communities, attention span and the reward system that can make all the difference
-
The earn to-engage kind of system and its benefits
-
Men vs Women in the Web3 space - patterns and behaviours
-
Their startup investment program
-
Her upcoming Web3-explained Netflix doc
And more.
Get in touch:
Nadja Bester - https://www.linkedin.com/in/nadjabester/
Adlunam - https://www.adlunam.cc/
Hello everyone and welcome to a new episode on OOO.This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio.We touch on * Personal branding and how we got to a staggering 20 K followers on Twitter Community building strategies and what helped them succeed at InfiniGods Their go to market strategy for their 3 games that are about to be launchedGet in touch:LinkedIn - https://www.linkedin.com/in/bryandisanto/Twitter - https://twitter.com/brydisantoInfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/
Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto.
Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more.
Get in touch:
Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/
Andrew Twitter - https://twitter.com/CloseSomeSayles
Follow Coffee and Crypto - https://twitter.com/CandCEveryday
Play his game - monopoly.cafe
Hello everyone!
Spoiler alert: marketing for blockchain projects can be creative!
Wonder how?
Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing:
👩💻 From challenges for professionals in the space
📱 Choosing the right agency
💵 Blockchain for B2B
🖥️ Using AI in their work
🚀 Doing marketing for blockchain projects
+
all of those 17 questions you dropped on the LinkedIn comments section and wanted an answer to.
Get in touch:
Mark Soares: https://www.linkedin.com/in/markjsoares/
Carolyn Rogers: https://www.linkedin.com/in/carolynerogers/
Blokhaus: https://blokhaus.io/
Hello everyone!
This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnect
We touch on:
🕺🏻 Why Web3 Marketers rave about them
📈 How to grow your user base
📚 How to create stickier and more exciting content…….. to get the people going!
️🔥 Use cases of what others are doing and what you could also replicate
👩💻 Differences between different types your audiences
And more.
Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people.
Get in touch:
Lukas - https://www.linkedin.com/in/lukasmacner/
Ahoy Connect - https://www.ahoyconnect.com/
Hello everyone.
This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities.
He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events.
In today's chat, we speak all about Web3 personal branding:
-
the importance of personal branding in web3
-
Different types of platform and what to use
-
Growth tips and tricks
-
Leveraging your personal brand to land jobs
-
Marketing tools to use to continue your growth
Get in touch with Giancarlo:
LinkedIn: https://www.linkedin.com/in/giancarlo-rios-4b4883123
Twitter: https://twitter.com/GianTheRios
Tools he's mentioning: Lucky Trader, NFT inspect, Super Spaces.
Hello everyone!
This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators.With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics.
In our chat we touch on :
-
Web3 education
-
What to look at when building your marketing team in Web3
-
How to stand out as a Web3 marketer
-
using PR in Web3
and more.
Get in touch:
Kseniia - https://www.linkedin.com/in/kseniia-baziian-98382652/
Web3 is full of Web3 consultants.
But do they know what they’re talking about?
This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know.
We touch on multiple subjects of growth in the gaming industry and not only.
And to break it into parts, we speak about 3 major subject (with tons of examples)
- Token sales
- Collabs and partnerships. Does and dont’s
- KOL & influencer marketing how to(s)
Get in touch:
Estefano: https://www.linkedin.com/in/estefano-ramirez/
Vemp - https://www.linkedin.com/company/vemp-group-ltd/
TONSMA - https://www.linkedin.com/company/tonsma/
This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch.
We touch on
- How and why they decided to work together
- Why they chose to launch on Arbitrum
- Branding and positioning
- Target audience & community growth
- As well as partnerships and collabs
- Future plans
Get in touch
SafeYields - https://www.safeyields.io
SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf
Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b45/
Jiraiya- https://twitter.com/JiraiyaReal
Tailored Agency - https://www.tailored.agency
Hello everyone!
Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform.
I invited him to have this chat because I love discovering Web3 native tools that can help marketers.
Why would our chat be of your interest? We touch on:
- What are the best tools Intract provides, how to use them and who is it for.
- Their growth marketers community and how you can be a part of it
- Marketing trends and what to keep and eye on.
- Campaigns they’ve worked on and their results
- Community growth and more.
Get in touch:
Apurv - https://www.linkedin.com/in/apurvkaushal/
Intract - https://www.intract.io/
Resources he's mentioning:
Web3 summary - https://www.producthunt.com/posts/web3-summary
Dune - https://dune.com/browse/dashboards
Hello everyone!
This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is the co-founder of Web3 software.
We talk about
-
What is Flaunt
-
Why such software was needed in the space
-
How can Web2 companies make good use of them
-
Trends when it comes to o Web3 adoption in Web2 companies
and more.
Connect with Chris on
Flaunt - https://www.flaunt.xyz/
Twitter: https://twitter.com/flauntnft
LinkedIn https://www.linkedin.com/in/chris-miller-b105b848/
Chris's Twitter - https://twitter.com/chris_miller_31
Today's episode is a special one, as well as my guest.
Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old.
In our conversation we touch on several points:
-
Hacks and vulnerabilities in Web3
-
How companies and individuals can make good use of Lossless
-
How to grow your community by 58 % organically, in 12 months
-
Personal life and raising a 6-month-old X the life of a CMO
You can connect on:
Monika's LinkedIn - https://www.linkedin.com/in/monika-sviderske/
Lossless's Twitter: https://twitter.com/losslessdefi
Lossless LinkedIn: https://www.linkedin.com/company/losslessdefi/
Hello everyone.
In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects.
A quick summary:
-
Do's and don'ts
-
Building a community around your NFT project
-
Mistakes founders make when launching an NFT collection
-
Examples of collections they've worked on
Get in touch:
Lena Grundhoefer z₃ - On LinkedIn https://www.linkedin.com/in/lenagrundhoefer/ or Twitter https://twitter.com/nftqu33n
Victoria Mariscal z₃ - https://www.linkedin.com/in/victoria-m-mariscal/
ZEITG3IST- https://zeitg3ist.com/
OOO on LinkedIn - https://www.linkedin.com/company/out-of-ordinary-podcast/
In this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi.
He switched from being a fashion photographer in the US to a Web3 writer living around the world.
If you think it's too late to start doing this or don't know where to start, this episode is perfect as it walks you through the hows, the what you should know, the courses, the tips -basically everything you need to know as a beginner's tool kit.
Get in touch:
Virtual Kenji - https://twitter.com/VirtualKenji
Resources mentioned:
- Tweet hunter/ Hype fury
Typefully https://typefully.com/
Defi lama - https://defillama.com/
Bubble Maps: https://app.bubblemaps.io/eth/
Fungi alpha - https://twitter.com/FungiAlpha
Twitter writing - https://www.ship30for30.com/
Justin Welsh - The LinkedIn OS - https://www.justinwelsh.me/a/2147505019/yusHLTm2Justin Welsh - The Content OS - https://www.justinwelsh.me/a/2147507660/yusHLTm2
Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years.
In this week's episode, we talk about
-
What she's seeing in the marketing departments of the companies she's working with
-
What marketing people should focus on in terms of industry knowledge
-
What do startups struggle with and how the team at Forcefield can come in handy
-
The case of a campaign they've worked on and what tactics they've used to reach 150 k users in only 8 weeks
-
and last but not least, some resources for you to look into.
Get in touch:
Ariane Murphy: https://www.linkedin.com/in/arianemurphy/
Mihaela Loredana Bran is the co-founder of this podcast, as well as a Community Strategist for NFT-related projects, and not only. During 2022, even if we started facing a bare market, she managed to sell out 5 NFT projects, some in just a couple of hours.
During this episode, we'll touch on:
-
The differences between 2022-2023 in terms of community-building strategies
-
Examples of campaigns she's worked on
-
Why you should still have NFT collections in 2023
-
Case studies on 2 NFT projects and why and how they sold out during a bear market
-
Content creation approach in community building
Reach out:
Mihaela https://www.linkedin.com/in/mihaelabran/
Alexandra https://www.linkedin.com/in/alexandranicorici/
Check out:
Madskullz https://twitter.com/MadSkullz_NFT
Ogerz Klan https://twitter.com/OgerzKlan
In today's episode, we chat with Esteban Gonzales, Motion Graphic Designer, with over 10 years of experience.
He worked on numerous Web3-related projects and we talk about:
-
What kind of companies need this kind of service?
-
How long should the animation process take?
-
How much would the production cost?
and many more.
Check out more of his work:
Connect with him: Esteban Gonzales- https://www.linkedin.com/in/estebangonzalezuy/
Check out his work: https://estebangonzalez.co/reel-22
Read the book: https://www.amazon.com/Infinite-Machine-Crypto-hackers-Building-Internet-ebook/dp/B07X8HS2WC
In the last episode of the year, I wanted to bring forward a female founder.
Vanessa Schäfer is the founder of Female Pleasure Society - a D2C FemCare startup that took the route of Web3 in 2022. We talk about how she’s built brand awareness for the first female sexuality brand in Web3, while joggling between a bull and a bare market, how they’ve built their community strategy and why all those elements are very important in how they want to develop the product and the brand, as well as why their first NFT mint didn’t go as planned and what they’ve learned from it.
Get in touch:
Vanessa Schäfer - https://www.linkedin.com/in/vanessa-schaefer-13tps/
Female Pleasure Society - https://femalepleasuresociety.io/
Alexandra Nicorici - https://www.linkedin.com/in/alexandranicorici/
This week's guest is Reni Ackhar, founder of The Social Laboratory - a Web3 marketing agency. We talk about how he pivoted his agency from Web2 to Web3, the importance of ICP (Ideal Customer Profile), and knowing your audience, community growth strategies, and the mistakes startup owners and Web3 marketers do while growing their user base.
Useful links:
Reni C. Achkar - https://www.linkedin.com/in/reni-achkar/
The Social Laboratory - https://www.sociallaboratory.io/
Alexandra Nicorici - https://www.linkedin.com/in/alexandranicorici/
Hi everyone!
This is the first episode of OOO Podcast, an episode in which you will meet us, Alex and Miha, the founders of this podcast.
We created this first podcast, to share our Web3 experience, as we know that there are many marketers out there looking to fully transition to Web3, as well as founders or marketers already in Web3 that want to learn from others and connect with the OGs in the industry.
We talk about our beginnings in Web3 and how we started, what helped us in our journey to navigate the industry a bit easier, as well as some tips on how we got our first gigs.
Last but not least, we prepared a special list of tips and platforms where you can look for your first projects, no matter your marketing background.
=================================
Resources:
Alexandra Nicorici: https://twitter.com/frogule
Mihaela Bran: https://twitter.com/MihaB_CM
OOO Podcast Twitter: https://twitter.com/theOOOmarketing
A quick intro into our podcast - OOO (out of ordinary) - a Web3 Marketing Podcast and what to expect moving forward.
Twitter: https://twitter.com/theOOOmarketing