More 2 Marketing: Recent Episodes
Susan Walsh
More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing
Why you need to start with the science and understanding how buyers buy before proceeding with any other work with Jack Ferguson In this podcast, Jack discusses the importance of understanding buyer behaviour in marketing, focusing on factors such as perceived value, pain level, perceived risk, and perceived effort. He also highlights the significance of differentiation in business strategy, using personal experiences and examples from successful marketing campaigns. Lastly, Jack emphasises the need to understand the customer buying process, the impact of a paradigm shift in business, and the value of personal brand allegiances.
Linkedin - www.linkedin.com/in/jackfergusonmymm/
Learn more at http://www.marketyoumarketme.com/
Jack is an MBA qualified in Brand Management, and worked in Brand/Marketing for 13 years. He has had plenty of experience across a variety of industries including growing brands such as Upwork, Burrito Bar, Sidekicker, Brisca, and GeoNadir.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is a transformational leader - what can we learn from them In this podcast, Susandiscusses the concept of transformational leadership, explaining its focus on inspiring and empowering individuals to reach their full potential. She elaborates on the theory's origins, its impact on organisational outcomes, and its core elements including vision, empowerment, authenticity, emotional intelligence, and continuous growth. Susan uses examples of notable leaders like Elon Musk, Indra Noye, Nelson Mandela, Oprah Winfrey, and Satya Nadella to illustrate how these principles have been embodied in real-world contexts. She encouraged listeners to adopt these principles to become better leaders in their own communities.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The importance of conversion rate optimisation (CRO) for e-commerce businesses with Ilan Hurwitz In this podcast, Ilan emphasising the significance of data-driven decisions, user experience, and continuous innovation. He highlights the use of various tools such as heat mapping, Microsoft Clarity, Google Analytics, and sentiment analysis (and many more) to gain insights and improve user experience. Ilan also discusses the challenges businesses face in optimising their conversion rates, the need for patience, and the value of testing and refining processes.
Linkedin - https://www.linkedin.com/in/ilanhurwitz/
Mentioned podcast:
SoniaFriedrich: ProfitableNudges: A Guide to Behavioural Economics with Sonia Friedrich | #392
Ilan Hurwitz
Can help eCommerce businesses grow revenue& profit with UX optimisation, CRO and Analytics.
Here is how he can help increase your eCommerce conversion rate:
1. UX and CRO Audits: Deep dive into your site's analytics, usability and conversion pathways.- GA4 Funnel Analysis- User Research- Competitor & Industry Benchmarking
2. Landing Pages: Design and build conversion-focused landing pages that will beat your regular product page every day of the week.
3. Strategic A/B Testing Programs: Develop strategic roadmaps for A/B testing that systematically refines and optimises your website's conversion rate and user experience.
If you want to learn more about his process and how they can help you grow, don't hesitate to reach out.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Sustainability and innovation in product development In this podcast, we discuss the intersection of sustainability and innovation in product development, emphasising the need for eco-friendly materials, consumer-focused marketing, and effective brand reputation management. Susan highlights the importance of integrating sustainability into all aspects of the business, from product development to supply chain management and marketing, and the need for a holistic approach to innovation. Lastly, she stresses the potential benefits of sustainable innovation, including cost savings, operational efficiencies, and improved brand reputation.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Integrating email marketing into your omnichannel strategy with Brandi Starr In this podcast, we discuss the importance and benefits of email marketing in an overall marketing strategy, with a focus on its role in the customer journey and its integration into omni channel strategy. They discuss the need for effective data management and analysis to inform strategies, and the significance of segmentation in database communication. Additionally, Brandi shares insights on successful and unsuccessful marketing campaigns, the concept of a campaign map for organising email programs, and the approach to managing unsubscribes and engaging with customers.
More about Brandi Starr
She is a true Modern Marketing Maven; She believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specialising in marketing automation and strategy for the Modern Marketer. She guides B2B and B2B2C companies at key pivot points to achieve sustainable growth through road mapping, modernising processes and removing friction from the customer experience. She also serve as an advisor and extension of marketing leadership to some of Tegrita’s largest clients including recognisable Fortune 500 brands including organisations in technology, manufacturing, financial services, and sports & entertainment.
Voted one of the top 50 Women You Need to Know in Martech, 2018 her 20+ year career has spanned a variety of industries and marketing disciplines. She is the Co-Author of, the international best seller, CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
Learn more at Revenue Take Over - https://revenuetakeover.com/ and https://tegrita.com/
Buy the book: CMO to CRO: The Revenue Takeover by the Next Generation Executive
Follow on Twitter - http://www.twitter.com/ModernMktgStarr
Listen to Brandi on her podcast – RevenueRehab
YouTube: https://lnkd.in/gq-a-Emk
Spotify: https://lnkd.in/gNQ2rs9B
Apple: https://lnkd.in/guQcxSht
Twitter: https://lnkd.in/gaQxjZUd
Instagram: https://lnkd.in/g49fhirW
TikTok: https://lnkd.in/d8PJ4wcG
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The significance of building strong connections with your customers In this podcast, Susan underscores the importance of building strong connections with customers as a strategic imperative for achieving long-term business success.She suggests incorporating real-life customer success stories into business narratives to instil trust and credibility. Susan also highlights the need to understand the audience, defining the business purpose beyond profit, and sharing the brand's origin story to humanise it. Encouraging customer engagement and crafting emotional narratives are also crucial for strengthening bonds with the audience. She reiterates that building strong connections is about cultivating meaningful relationships built on trust, empathy, and sharedvalues.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Scaling up your business - what you need to know with Simon Tavernier In this podcast, Susan and Simon discuss the challenges and strategies of scaling up Stampix, a photo printing business that partners with brands, with a focus on the importance of building relationships with partners, maintaining customer satisfaction, and the need for operational flexibility. They also highlighted the significance of expanding beyond their domestic market and considering factors such as the quality of postal services in different countries. Lastly, they explored the importance of openness to new business models, seeking quality partners, testing strategies, and the significance of documenting their experiences through case studies for future reference.
Learn more at https://business.stampix.com/
And join Simon’s monthly newsletter on LinkedIn
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Understanding Emotional Intelligence in business: advantages, disadvantages, and improvement strategiesIn this podcast, we discuss the significance of emotional intelligence in modern business, emphasising its benefits in leadership, teamwork, customer relations, and organisational performance. Also identified potential drawbacks, such as overemphasis on emotions leading toirrational decisions. Lastly, Susan suggested strategies to enhance emotional intelligence, including self-awareness, self-regulation, empathy, social skills improvement, and seeking
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The concept of whole-body intelligence and how it relates to intuition in decision-making with Andrea Gharritt In this podcast, we discuss the concept of whole body intelligence and its role in decision making, particularly in times of uncertainty. Andrea emphasises the importance of tapping into different parts of one's intelligence, including the mind, heart, and gut, and the role of intuition and self-trust in decision-making processes.They also highlighted the potential benefits of incorporating a silent, reflective period before meetings and the need for a safe and supportive team culture to facilitate these discussions. Lastly, they discussed the future implications of whole body intelligence in areas like education, healthcare, and leadership, and the importance of nurturing one's mind, heart, and gut for grounded decision making and a different, more trustworthy world.
Learn more at http://www.thebld.com/
The Bold Life Design - Andrea Gharritt (@thebld) • Instagram photos and videos
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Top strategies to help you stay competitive in the market In this podcast Susan goes through a list of strategies to consider when trying to stay competitive in market.
Visit @more2marketing for more information or transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What makes great products great with Jeff Callan In this podcast we meet Jeff Callan, an author and product management consultant with 25 years of experience. Jeff has worked with a diverse range of companies, from startups to Fortune 100s, helping to scale their products and generate over a billion dollars in value. He shared his insights on what makes great products great, drawing on his experience and a recent book he authored.
We learn the principles of creating successful products, with a focus on the importance of data, understanding customer behaviour, and managing the entire customer journey. They also explored the concept of the 'Wow. Now. Matrix' as a tool for evaluating technology and products, and the importance of having diverse perspectives in a team. Lastly, they touch on the evolution of technology, the impact of generative AI, and the need for continuous improvement in product management.
Learn more at
http://tyghtwyre.com/
http://whatmakesgreatproductsgreat.com/
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and for transcripts.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is the new frontier for marketing? In this podcast, Susan discusses the emerging trends in marketing, highlighting six new frontiers that marketers can leverage to enhance brand messaging and customer engagement. She emphasises the importance of exploring these areas, including metaverse marketing, growth marketing and analytics, and the evolution of social media marketing, among others. She also warned that failure to adapt to these changes could result in falling behind competitors.
Visit @more2marketing for more information and transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us
Tips for entrepreneurs navigating the challenges of building a profitable online business with Paul Waddy? In this podcast, Susan introduces Paul Waddy, an accomplished e-commerce expert and author, who detailed his journey from launching a men's shoe brand to successfully selling online across various marketplaces such as Amazon, eBay, and Groupon. Paul shared that he found the retail sector challenging due to high overheads and employee turnover, leading him to shift to online business.
He also revealed his upcoming book, "Learning to Sell Online for Dummies," set to be published in June 2024. Paul's success in e-commerce led to positions as Head of Operations and CEO of different companies and now he co-owns an e-commerce digital marketing agency, recently named Australia's best retail digital marketing agency.
In this podcast they discuss the challenges and strategies of starting and managing an e-commerce business, with a focus on understanding and managing finances, protecting margins, and enhancing customer retention. They also emphasised the importance of automation, unique selling propositions, and a strategic approach to influencer marketing. Additionally, they shared their experiences and motivations for building online businesses, and the potential for e-commerce to continue its growth despite the recent downturn in retail.
And website – Learn eCommerce
Visit @more2marketing for more episodes and transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is the significance of colour in branding? Does it matter? In this podcast, Susandiscussed the significance of colours in marketing and branding, emphasising their impact on evoking emotions, influencing consumer behaviour, and fostering brand recognition. She highlighted the importance of considering cultural interpretations of colours and avoiding overdependence on a single colour.Susan presented several examples of notable brands and their associated colours, such as Coca Cola's red, Tiffany & Co.'s blue, and Heinz's green ketchup. She concluded that researching the meanings of different colours is crucial in developing effective marketing and branding strategies. Susan also discussed the symbolism and associations of various colours in branding and marketing, explaining the implications of using each colour.
Visit @more2marketing for more episodes and transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions who like to be on guest on More 2 Marketing, please contact us.
How photography can either made or break a brand with Lila Marvell In this podcast, Susan and Lila discuss the role of photography in marketing and branding. They explored the evolving trends in photography, such as bold, dynamic images, narrative-driven photography, and user-generated content. Lila shared her experiences working with various brands and the challenges of navigating different markets with different regulations. Lila stresses the significance of investing in high-quality photography for successful marketing campaigns.
Linkedin
Lila Marvell is a commercial photographer and stylist based in Sydney Australia. Has spent ten years in the fashion industry working with brands to help drive sales in their business.
Other links:
Learn more at www.lilamarvell.com.au
Instagram @lilamarvell
Visit @more2marketing for more info and transcripts
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Building a strong social media presence for your business In this podcast, we emphasised the importance of building a strong social media presence for businesses, offering ten tips including setting smart goals, understanding the audience, and creating quality content. The episode includes common pitfalls to avoid, such as inconsistency and ignoring data. Additionally, Susan stresses the importance of engaging actively, utilising analytics, and experimenting with formats to maintain a consistent brand image.
Visit @more2marketing for more info and transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Content never sleeps – let’s talk brand marketing with Rachael Heaton In this podcast, we learn from Rachael (Director of mrkd agency) the importance of various content types in marketing strategies, emphasising the need for tailored content to specific channels and purposes. She highlights the common pitfalls of not understanding the importance of selecting the right voice and messaging for each content type, as well as the frequent copying of competitors instead of focusing on originality. Rachael also discusses the role of influencers in marketing and the importance of authenticity in content creation for businesses. It is stressed for the need to provide value to the audience, tailor content to meet their needs, and ensure it resonates with them.
Rachael Heaton is an expert on performance marketing and runs a hugely successful marketing agency. Having worked with established brands such as HiSmile, Netflix, Samsung, and Coles – Rachael has also trained million-dollar agency teams.
Her agency has worked with major clients such as ChrisHemsworth, Mark Wahlberg, co-founder of Google and co-founder of Redbull.
Learn more at mrkd agency
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Exploring ethical considerations and sustainable practices in marketing In this podcast, Susan stresses the importance of businesses adopting an ethical and sustainable approach to marketing for long-term success and to meet customer expectations. She elaborates on the principles of this approach, which include transparency, authenticity, social responsibility, environmental stewardship, and consumer education. The benefits of these practices, such as building trust and loyalty, enhancing brand reputation, driving innovation and adaptability, and contributing to a better world, were also highlighted.
Visit @more2marketing for more info or to download the transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is empathetic marketing and how can we use this superpower with Mike Cadwell In this podcast, we discover a fascinating new area of marketing that needs more attention – empathetic marketing. Mike shares the importance of empathetic marketing, due to his background and approach in this field (which is how he got the name Marketing Medic!). It is highlighted that there is a need for active listening and understanding the client's needs and values to be successful. Mike shares his experiences with a boot camp gym in California that shifted its marketing strategy towards empathy marketing, resulting in a significant return on investment.
Linkedin
Mike is a Marketing Strategist, TEDx and Professional Speaker, Best-Selling Author
Find out more info about Mike and how he can help your business.
Visit Because Business is Personal.
Listen to the podcast today!
Mike is offering a special - $50 off his gap analysis session! Go to Because Business is Personal and enter to coupon code podcast (valid in 2024).
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The ultimate guide to digital marketing In this podcast, we learn about the critical role of digital marketing in contemporary businesses, noting its ability to increase brand recognition, foster engagement, and drive sales. Susan highlights the necessity of establishing clear objectives, comprehending the target audience, and examining competitors. Other areas discussed include various digital marketing channels including SEO, social media marketing, content marketing, email marketing, and PPC advertising, and the significance of creating high-quality, pertinent content. Susan concludes by emphasising the need to optimise conversion rates, analyse outcomes, and blend all components for optimal results.
Visit @more2marketing for more info and to access transcripts.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Discussing digital transformation and product culture with Joca Torres In this podcast, we learn more about digital transformation for products. Joca shares his views on digital transformation and product culture. Joca shared his experiences, emphasising the importance of bridging the gap between IT and business, and the need for a focus on results rather than just product development. They also discussed the trend of using apps for business and customer engagement, and the importance of experience in the C-suite for effective digital transformation.
Linkedin
With over 30 years of experience in the Internet and IT market, Joca is a passionate technologist and manager who helps companies and their leaders bridge the gap between business and technology through education, coaching, and advisory services on product management and digital transformation.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
More 2 Marketing is a conversational podcast hosted by Susan Walsh, where various marketing concepts, products, and related business topics are discussed. Susan engages in conversations with industry experts to explore topics and provide valuable insights. The aim is to enhance strategies, approaches and principles that can be applied in real life – which is shared through examples.
The podcast aims to provide valuable insights and discussions on a wide range of subjects, making it suitable for both beginners and seasoned professionals. The format of the podcast is conversational, fostering an engaging atmosphere for listeners to learn and exchange ideas about marketing/product strategies, business, trends, and best practices.
Who will benefit from this podcast:
Marketing, product and business professionals: Individuals working in marketing, product or business roles who seek to deepen their knowledge and stay updated on the latest industry trends and strategies.
Business owners and entrepreneurs: Those looking to enhance their understanding of marketing concepts and tactics to effectively promote their products or services.
Students and academics: Students studying marketing or related fields, as well as academic professionals interested in gaining practical insights and real-world perspectives on marketing.
Podcast enthusiasts: People interested in engaging discussions and valuable insights on various marketing, product and business topics, regardless of their professional background.
Add More 2 Marketing to your playlist now.
Susan Walsh’s podcast, More 2 Marketing, serves as a valuable resource for anyone interested in expanding their knowledge of marketing/product/business strategies, branding, and product development in today’s dynamic business landscape. Through insightful discussions and expert interviews, Susan provides actionable insights to help her audience thrive.
Interested in becoming a guest – learn more.
Understanding consumer motivations, decision-making processes, and behaviour to tailor marketing efforts In this podcast, we discuss the importance of understanding consumer motivations, decisions, and behaviours in the evolving landscape of marketing. Emphasising the need to decipher consumer behaviour, understand consumer motivation, unravel decision-making processes, consider external factors, acknowledge the role of emotions, personalise products and services, leverage data for insights, build trust, and adapt to changing consumer behaviour. Susan stressed that comprehending consumer motivations and adapting to the ever-changing landscape of consumer behaviour empowers businesses to stay ahead in the competitive market.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Teresa Torres shares insights into the evolution of product management and the concept of continuous discovery in product management. In this podcast, Teresa discussed the concept of continuous discovery in product management. Teresa shared her journey into the product world, starting as a designer and moving into various roles in early-stage startups in Silicon Valley. Expressing her love for the creative process of product development and the satisfaction of seeing products make an impact. Teresa also reflected on the challenges faced, particularly when products do not survive. Despite this, she continues to find joy in iterating and improving their own product offerings.
Linkedin
About Teresa:
As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
-
Identify clear business outcomes
-
Uncover unmet customer needs, pain points, and desires
-
Discover the right solutions that deliver both business value and customer value
My book Continuous Discovery Habits has sold over 90,000 copies, we've taught over 13,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.
Learn more about Product Talk.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
How is buying a pair of shoes like a marketing plan In this podcast, we liken the process of buying shoes to creating a marketing plan, asserting that both involve purposeful selection, strategy development, execution, adoption, and storytelling. Highlighting the importance of considering comfort, style, and purpose, and suggested that selecting strategies and tactics tailored to the target audience and business goals is akin to shopping for shoes. Underscored the need for ongoing evaluation and adaptability, based on market dynamics and performance, in both scenarios.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us
Talking with Jim Penman, the man behind all the Jim's franchises - what does the path of an entrepreneur look like? In this podcast, we meet an Australian entrepreneur who has helped thousands - Jim Penman. Jim shared his unconventional career journey, starting with a doctorate in university and eventually venturing into the business of lawn mowing. He emphasised the key to his success has been the importance of customer service, revealing that the business receives very few complaints and often seeks feedback to improve their services. Jim also highlighted the importance of staying connected with his franchisees and customers, and spends time in their call centre to understand their needs.
Linkedin
Jim Penman - CEO of Australia's largest franchise. He has helped people build successful lifestyle businesses with over 5,000 franchisees and counting. More about Jim.
Learn more about becoming a franchise with Jim!
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What are the C's in marketing? How many are there? In this podcast, we learn about the different marketing models, focusing on the 4C's and 5C's models. The 4C's model, consisting of consumer wants and needs, cost to satisfy, convenience to buy, and communication, emphasises a consumer-centric approach to marketing strategies. Conversely, the 5C's model, which includes company, customers, competitors, collaborators, and climate, provides a comprehensive marketing analysis. Susan also introduced the 4C's of social media, which are communities, conversations, channels, and campaigns, underscoring the importance of fostering relationships, sparking discussions, and utilising various platforms and channels.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Mastering product management: Navigating tech challenges & strategic roadmap In this podcast, we learn about strategic product thinking and product management with the amazing Rich Mironov – who has over forty years of exceptional experience. The importance of clear communication, setting realistic expectations, and avoiding misunderstandings when working with C-suite was discussed with additional tips in the podcast shared. There is a confusion surrounding the term 'minimum viable product', and the importance of ongoing maintenance and support for software projects. Learn more about the importance of strategic planning and roadmaps in product management.
Rich Mironov | LinkedIn
Rich provides product management leadership and coaching to large and small tech companies, with more than 150 clients since 2001. His focus
- Coaching VPs of Product and CPOs. How do we grow fromheads-down individual contributors to strong cross-functional leaders? Why are our various stakeholder groups always unhappy? How do we become strong C-level execs, championing what's good for our customers and our overall business above departmental goals and internal focus?
- Organizing the product organization. How do we define/find/mentor/share work among product managers, development teams, product marketing, Directors, VPs and CPOs?
- Stepping in (occasionally) as a 'smokejumper' VP of ProductManagement. Directly leading software product management teams for short periods to fix systemic product/company problems, and helping hire in a full-time product leader
He wrote "The Art of Product Management"(http://tinyurl.com/5ce65h) and is a voice for the scrappy entrepreneur in all of us. Founder of Product Camp, he's an in-demand speaker for business/executive and technical audiences. Rich has taught at top business schools worldwide, at conferences, and chaired the first product manager/product owner tracks at the annual Agile Conference. He is a sounding board for CPOs/VPs of Product around the world.
- mironov.com/
- The Art of Product Management: Lessons from a Silicon Valley Innovator BUY NOW
- WATCH THIS – Scale up your product organisation
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is in a name. What should you consider when naming your brand In this podcast, we learn about the importance of naming a brand and the considerations involved. A brand name needs to communicate clearly, is consistent, memorable, and evokes emotional connection with the audience. Susan also underscored the need for a strong brand name when aiming for global expansion, with considerations such as cultural sensitivity, language translation, and legal compliance. She suggested a checklist for evaluating a name and emphasised the importance of understanding consumer demographics and psychographics.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The ecommerce ripple effect: Asia Pacific's influence on Australian Market with Richard Bennett In this episode, we explore the dynamic landscape of ecommerce in the Asia Pacific region and its implications for Australia. Five key trends take centre stage:
-
Mobile Commerce's Meteoric Rise: Asia Pacific is witnessing a remarkable surge in mobile commerce, with smartphones becoming the go-to shopping tool. We delve into the importance of user experience and digital shelf optimization in this mobile-driven era, and how Australia can adapt to stay competitive.
-
The Power of Social Commerce: Social media platforms areevolving into thriving marketplaces, giving birth to a new era of social commerce. We dissect the impact of this trend and how Australian businesses can leverage social channels to connect with their customers.
-
AI and Personalization: Artificial intelligence istransforming the shopping experience by tailoring product recommendations and personalizing interactions. We discuss how AI-driven personalization can enhance the Australian ecommerce landscape and boost customer satisfaction.
-
Sustainability and Green Practices: Across the Asia Pacific,sustainability is not just a trend but a way of doing business. We analyse the eco-conscious practices that are gaining ground and how Australian retailers can integrate these principles into their operations.
-
Emerging Markets in Focus: We shine a spotlight on therapidly growing markets in countries like Indonesia and the Philippines. Discover how these emerging markets are accelerating their ecommerce sectors and what valuable lessons Australia can learn from their experiences.
Join us as we take a closer look at these five crucial ecommerce trends in the Asia Pacific region and explore how they're reshaping the landscape for Australia. From mobile commerce dominance to the embrace of social commerce, AI's transformative potential, green practices, and the rise of emerging markets, there's much to uncover in this exciting episode.
Linkedin
Richard is a Marketing specialist with over 25 years’ experience working with organisations such as Haleon, GSK, Nestlé, Diageo, Virgin Mobile Australia, Optus, & Vodafone. He is a believer in the power of interlinking marketing, and the co-creation of shared value through participation branding - or in plain English. He enjoys developing products and services that benefit both businesses and consumers.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Feature fetish? When do features need to be curbed In this podcast, we learn the dangers of feature factories, which focus on releasing too many features at a rapid pace and prioritising quantity over quality, leading to bloat and confusion for users. Susan highlights three main concerns: rapid feature deployments, which emphasise quantity over value, user confusion, and increased maintenance costs. Susan also highlights the importance of planning out a roadmap for feature releases, as they can lead to better user experience and competitive advantage. She emphasises the need to consider the overall user experience, not just the number of features released, to ensure product success.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Entrepreneurship - how to begin the journey and what to avoid with Mike Rosenbaum In this podcast, talk with Michael, an entrepreneur with extensive experience in the digital retail space, particularly in Australia and North America, He discussed his journey into entrepreneurship, highlighting his experience with property technology and share economy businesses. The conversation also covered the advantages and disadvantages of entrepreneurship, the potential of untapped markets in North America and Australia. They also discussed the evolution of their technology, the importance of data and local nuances, and the long-term nature of entrepreneurial success.
Michael Rosenbaum |LinkedIn
Mike Rosenbaum is a prominent figure in the entrepreneurial landscape, recognised as the co-founder of both DealsDirect and Spacer. As the CEO of Spacer, a parking app and marketplace, he led the disruptive innovation in the parking industry, reshaping how individuals rent and utilise parking spaces. Prior to Spacer, Rosenbaum co-founded DealsDirect, an online department store, showcasing his early success in pioneering e-commerce platforms. His entrepreneurial journey reflects a trajectory of pioneering ventures, from reshaping retail experiences to revolutionising how people utilise and access parking spaces through technology-driven solutions
- spacer.com.au
- parkhound.com.au
- foundersonair.com/
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Stakeholder management - why it is important? In this podcast, we learn about the significance of stakeholder management in project, organisation, or initiative. Susan outlines the key aspects of stakeholder management, including identification, prioritisation, engagement, mitigation, and relationship building. Susan also pointed out the potential challenges of stakeholder management, such as time intensity, conflicting priorities, resource allocation, and resistance to change. She explains the benefits of stakeholder management, including risk mitigation, enhanced decision making, improved outcomes, and sustained support. Finally, she provides examples of stakeholder management in various contexts.
Visit @more2marketing
Don't forget to follow to be thefirst to hear the next podcast and follow.
Please note: This is a conversation style podcast - rawand authentic. If you have any questions or who like to be on guest on More 2Marketing, please contact us.
Stakeholder management - why it isimportant? In this podcast, welearn about the significance of stakeholder management in project, organisation, or initiative. Susan outlines the key aspects of stakeholder management, including identification, prioritisation, engagement, mitigation, and relationship building. Susan also pointed out the potential challenges of stakeholder management, such as time intensity, conflicting priorities, resource allocation, and resistance to change. She explains the benefits of stakeholder management, including risk mitigation, enhanced decision making, improved outcomes, and sustained support. Finally, she provides examples of stakeholder management in various contexts.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - rawand authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
SEO - how to make it work for you In this podcast, Susan and Kate stressed the significance of SEO in establishing a robust online presence, highlighting the need to comprehend the target audience's needs, utilise modifiers for keywords, and provide unique offerings. They cautioned against focusing on broad audiences and advised concentrating on converting the right people. The conversation also emphasised the importance of building quality backlinks and investing in good content.They discussed common SEO mistakes and the significance of Google as a platform for transactions.
Linkedin
Is an award-winning entrepreneur author, speaker, educator, podcaster, and parent to one human and one fur baby. From her humble backyard shed she masterminded an ambitious business universe, helping thousands of other humans to build their own version of success through her digital marketing and business know-how.
Business mentor & digital marketing coach for humans (katetoon.com)
Author:
Six Figures in School Hours: How to run a successful business and still be a good parent (Out June 2023)
Kate Toon Six Figures Book" target="_blank" rel="noopener noreferer">BUY NOW!
Founder:
The Digital Marketing Collective Membership
The Digital Marketing Collective Conference
The Digital Marketing Collective Mastermind
The Digital Marketing Collective Retreat
The Recipe for SEO Success
The Clever Copywriting School
The Clever Copywriting School Awards
Winner:
🤩Australia’s Most Influential Small Businesswoman 2022
🤩Businesswoman of the Year 2020 - My Business Awards
🤩Training & Education Provider of the Year 2020 - My Business Awards
🤩Best SEO Community - SEMRush
🤩Voted No. 1 Woman in SEO by Serpstat
🤩Author of Confessions of a Misfit Entrepreneur. has a test and learn attitude to make things better and bigger.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Do products really have a lifecycle? How do I understand it? In this podcast, Susan discussed the product life cycle stages, emphasising the importance of understanding these stages in making strategic business decisions. She explains that products typically go through an introduction, growth, maturity, and decline stage. The pros and cons of the mature and decline stages, and the need to understand these stages, particularly in the context of technology.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Elevating Brands: Unveiling marketing mastery with Kim Lawton In this podcast, Susan and Kim explored the significance of branding and marketing in business. Kim, an acclaimed marketing expert, shared her expertise in crafting successful brands and activations. She highlighted the pivotal role of her agency, Enthuse Marketing, and her non-profit supporting women entrepreneurs.They concurred that a robust brand serves as a guiding force, shaping business perceptions, fostering customer loyalty, and enabling sustainable growth. The discussion encompassed the pivotal aspects of customer focus, brand consistency, and the imperative understanding of audience perceptions and emotional connections through interactive activations. Evaluation methods for experiential marketing campaigns were debated, including insights into the strategy development for the Crown Royal whisky brand. Wrapping up, they underscored the delight and potential in brand representation, along with the crucial role of problem-solving across diverse brands.
Linkedin
Award-winning marketing veteran Kim Lawton is the co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing, both of which offer professional marketing services to businesses of all sizes. Kim uses cutting-edge marketing strategies to help brands build visibility and connect with consumers. Often referred to as “Kim Possible,” she is fueled by her belief that persistence makes anything possible and takes pride in ensuring her clients are fully satisfied with her oversight of their creative processes, account services, and production teams. As an open, honest professional with a straightforward, tell-it-like-it-is personality, Kim is a sought-after professional who brings tremendous value to Inspira, Enthuse, and the agencies’ many clients.
Visit Inspira Marketing Group
Visit Enthuse Marketing
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety and improve performance. Be entertained by a demonstration of memory that Venkat prepared for Susan.
LinkedIn for Venkat Krishnan
LinkedIn for Braintree Memory Solutions Ltd
Braintree website - www.braintree.fun
Venkat Krishnan is the founder and CEO of Braintree Memory Solutions. His aim is to help people with memory and anxiety concerns. His business offers a range of services including:
· strategic therapy and hypnotherapy,
· memory mastery,
· business strategy and transformation, and
· life and leadership coaching.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is customer feedback? What can I use it for? Inthis podcast, we cover the significance of customer feedback in modern marketing. Customer feedback provides valuable insights into products, services, or experiences, helping businesses to improve and grow. This podcast highlights the impact of customer feedback across various sectors and the importance of collection and analysis methods such as surveys, social media, emails, feedback forms, and sentiment analysis.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is a product roadmap? How can I make these standout and useable for everyone In this podcast, we learn we discuss the significance of product roadmaps in product management and development. Susan outlined the essential elements of aproduct roadmap, including visual representation of the product vision and strategy, timelines, key initiatives, dependencies, and prioritisation. She emphasised the need for roadmaps to be user-friendly, inclusive, and up-to-date, and encouraged feedback from all stakeholders. Susan also pointed out the different types of roadmaps, such as the next-later model and the sprint plan roadmap.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
How influencers can drive your business growth In this podcast, Susan interviewed Sarah about her successful social brand, Mys Tyler, which aims to help real women contribute their content and find clothes that fit them well.Sarah shared her experience of not feeling confident in her body type and her need to dress well, leading her to develop Mys Tyler as a platform for people to connect with others who have similar body types. The app links to purchase sites for a seamless shopping experience and includes both everyday users and influencers. The pair discussed concerns about the high return rate for online clothes and the potential for their platform to reduce it. They also discussed the impact of their app on representing diverse body types in fashion and the shift of power from macro influencers to micro and nano influencers. They ended the discussion by discussing the potential for people to earn income through the app and the importance of authenticity in social media.
Linkedin
Founder and CEO of Mys Tyler – Sarah is a revolutionary in the female fashion space. Finding a gap, Sarah has created an amazing app for real women. Mys Tyler has millions of brands in the world, find the ones that fit YOUR body - tried and tested by our community of fashion contributors.
Join Mys Tyler now.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is an MVP? Why would I even think about going this? Am I crazy? In this podcast, we discuss the concept of a Minimal Viable Product (MVP) as a strategy for launching new products or businesses. Susan explained that an MVP is a simplified version of a product that allows for testing the core hypotheses with minimal effort, focusing on speed and efficiency. The MVP is quickly developed and includes only the essential features required for the product to function. It is then released to a select group of users to gather feedback, which guides iterative improvements. Susan highlighted the benefits of the MVP approach, such as risk mitigation, quicker time to market, user-centric development, cost-effectiveness, and learning opportunities. She encouraged listeners to consider the MVP approach for launching their products or businesses.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The importance of A/B testing to optimise results In this podcast, we discussed the importance of A B testing for optimising results in various fields, such as marketing, web development, and content creation. Susan explained that A B testing involves comparing two versions of a website, email campaign, or content to determine which one performs better.This process allows for data-driven decision-making, continuous improvement, maximising conversions, content optimisation, user experience enhancements, risk reduction, and cost efficiency. Susan provided examples of A B testing's effectiveness in email marketing, ecommerce, content marketing, advertising, and web design. She emphasised the benefits of A B testing in improving performance and customer satisfaction through evidence-based decision making.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Accessibility - what does it have to do with marketing? In this podcast, we discuss the importance of accessibility in product and marketing design, highlighting the concept of universal design. She discussed creating products that are easy to use for all individuals, regardless of their abilities, and emphasised compliance with accessibility standards such as the Web Content Accessibility Guidelines. For marketing, Susan recommended the use of inclusive imagery, clear language, accessible formats, and alternative text descriptions for images. She viewed accessibility as a commitment to inclusivity, consistent with a brand's values.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The difference between service management and product management In this podcast, Susan and Ben had a wide-ranging discussion about service marketing, with Ben drawing on his unique background in Fine Arts, social studies, content creation, accounting, and product management. He emphasized the importance of understanding human behaviour and customer needs in service design and product management. Together they discussed the importance of empathy, authenticity, understanding customers, understanding audiences, agile methodology, and integrating service design into product design.
Linkedin
Ben owns product and service delivery in a way many would never understand. He is an innovator and is always looking for ways to improve product and service delivery. Having worked in some of the largest brands – he has an amazing perspective to share.
In his spare time, Ben is a host on Koori Radio. Puha and Pork Bones Radio show Thursdays 6pm-8pm AEST
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is Voice of Customer and how can we use it to improve businesses? In this podcast, we discussed the significance of the Voice of Customer (VOC) methodology for businesses. She elaborated on how VOC involves gathering and understanding customer feedback, opinions, and preferences about products, services, or brands to enhance customer satisfaction and make data-driven decisions. Key aspects of VOC include active listening to customer feedback, understanding customer needs, and analysing collective feedback to identify patterns and common themes. Susan outlined the steps to create a VOC program, which includes defining objectives, identifying stakeholders, choosing data sources, designing data collection methods, analysing data, segmenting customers, sharing findings, developing action plans, and establishing a continuous feedback loop. She emphasised the importance of continuous training and education for teams to improve customer satisfaction and the need to use technology to streamline data collection and analysis.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The importance of go to market In this podcast, we learn more about Go To Market. Michelle emphasised the importance of collaboration between teams in the product development process. She highlighted the need for marketing to be involved from the beginning to understand the product's features, target audience, and selling points. In their experience building a brand in the Fintech space, Michelle and Susan found it important to be nimble, fast, and authentic, using influencers to test and review their product. They also discussed the need to adapt product and marketing strategies to different countries due to varying regulations and debunked common myths about marketing. Michelle and Susan also stressed the importance of learning from failures and including marketing in personal development playlists.
Linkedin
Michelle is an entrepreneur who loves marketing and brand. Constantly wanting the best for her clients – Michelle has a test and learn attitude to make things better and bigger.
Learn more at Pzella Media
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is involved in pricing a product? The basics of product economics In this podcast, we discuss the importance of product economics and pricing strategies in marketing. They explained that pricing involves a comprehensive analysis of costs, including variable costs and break-even points, as well as market research to determine customer willingness to pay. The conversation highlighted pricing strategies such as cost-plus pricing, value-based pricing, psychological pricing, dynamic pricing, competitive pricing, and the freemium model. Susan defined product economics as the financial health of a product or service, including customer lifetime value and customer acquisition costs. The conversation emphasised the significance of these concepts for business decision-making and achieving profitability.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety and improve performance. Be entertained by a demonstration of memory that Venkat prepared for Susan.
LinkedIn for Venkat Krishnan
LinkedIn for Braintree Memory Solutions Ltd
Braintree website - www.braintree.fun
Venkat Krishnan is the founder and CEO of Braintree Memory Solutions. His aim is to help people with memory and anxiety concerns.His business offers a range of services including:
· strategic therapy and hypnotherapy,
· memory mastery,
· business strategy and transformation, and
· life and leadership coaching.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The need for a new role called product lead and why In this podcast, David, a product management expert, discussed the roles of product owners and product managers. David emphasised that while these roles may seem different, having both in a single framework often led to a lack of accountability. There is a blurring of roles and the need for companies to trust their teams is paramount.
David emphasised the importance of validating ideas in the early stages of product development and the need for relationship-building and empathy in team management. He also shared his experience of simplifying the process of selling second-hand cars in Brazil, which led to increased happiness among those selling their cars. He ended by advising people to focus on the learning process rather than the framework.
Linkedin
David is passionate about Product Leader, product management and all things related. A successful global product manager – who is about to become an author. David is a CEO, product coach, thought provoker and keynote speaker. He truly is the expert is product management.
For more info visit David Pereira.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is a Brand Style Guide and why should you invest time in it In this podcast, we discuss the importance of maintaining a consistent brand image through the use of a brand style guide. The guide covers visual and messaging elements that define a brand's identity, ensuring a unified and cohesive image across all communication channels. Consistency in branding helps to build trust, recognition, and differentiation from competitors. It also provides professionalism and cost-effectiveness, leading to long-term success and sustainability. Susan emphasised the key elements of a brand style guide, including logos, colour palettes, typography, imagery, and icons. She highlighted the importance of consistent messaging through careful selection of language, tone, and style of copywriting, and the need for editorial guidelines that specify the rules for spelling, grammar, and punctuation in written content. Susan recommended the involvement of graphics designers and brand managers in the development and implementation of the brand style guide, and noted the benefits of a well-structured guide including consistency, efficiency, quality control, scalability, and trust.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
How brands can enter new markets overseas In this podcast, Anthony shares his experience and knowledge into expanding a brand into new markets and provides insights on the complexities and considerations involved in this process. He highlights the importance of conducting research, understanding cultural differences, investing in the new market, and being aware of legal and privacy regulations. He also emphasises the significance of testing and the potential rewards of successful brand expansion.
The key takeaways are:
-
Expanding a brand into new markets requires careful research and understanding of cultural differences.
-
Investing in the new market is crucial for successful brand expansion.
-
Legal and privacy regulations should be considered when entering new markets.
-
Testing is important to ensure the success of brand expansion.
-
Successful brand expansion can lead to significant rewards.
Linkedin
Anthony is a global leader in growing brands. He is a change maker. With expertise in crossing country boundaries to expand and grow. He has a wealth of knowledge in high impact driven marketing and product roles.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Understanding what is a market segment In this podcast episode, we learn that market segmentation is essential in marketing, involving dividing a broad target market into smaller segments to customise marketing efforts effectively.This approach, rooted in the works of scholars like Philip Kotler and Wendell R. Smith, enhances businesses' chances of success. Market segmentation encompasses demographic, psychographic, behavioural, and geographic methods, allowing companies to resonate with diverse customer groups. Selecting the right segments involves thorough research, evaluating attractiveness, assessing accessibility, creating unique positioning, and continuous refinement. In contrast, Kotler's "Principles of Marketing" (1980) explores marketing strategies, including undifferentiated marketing (targeting the entire market with a uniform offering), differentiated marketing (tailoring products to specific segments), and concentrated marketing (focusing on niche segments). Each strategy has its merits, contingent on factors like market dynamics, resources, and objectives.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The importance of insights for a business In this podcast, Shawn discusses the significance of insights in business, emphasising that insights go beyond mere data, providing a deeper understanding of customers, markets, competitors, and business performance. He explores how insights benefit both product development and marketing, highlighting their role in shaping customer personas, optimising marketing strategies, and understanding customer behaviour and preferences.Shawn also stresses that quality insights benefit everyone within an organisation, leading to growth and improved customer understanding. He shares insights on potential pitfalls in working with data and suggests practical frameworks for developing actionable insights.
Linkedin
Shawn is a Product and Marketing leader with over 20 years’ experience in Telecommunications, Chartered Accounting, and international banking.
With his diverse experience he has worn many hats; having been an accountant, a product manager, director of planning and Marketing communications.
He has helped launch new telco brands, run transformation programs, led business strategy and planning, has helped with multi-million-dollar acquisitions and has led multi-disciplined teams of various sizes over the past 14 years.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Growing your business through partnerships and collaborations In this podcast we talk to Theresa - #1 best seller on Amazon, on how businesses can create a differentiation through the right partnerships and collaborations. Thersea has a wealth of experience in marketing and partnerships which she generously shares in this episode.
Learn the steps on how to produce a meaningful partnership, using existing resources with minimal costs.
Grab a copy of #1 Amazon seller: SWAP– Marketing without money now!
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
8 principles of loyalty In this podcast we meet Stacey, an expert in loyalty. We discuss the essential key 8 principles when designing a loyalty program: simple, valuable, stimulating, emotional, complementary, differentiating, cost effective and evolving. Stacey provide many examples and case studies to help understand how these principles can be applied.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is influencer marketing and how has it shaped modern marketing In this podcast we explore the world of influencer marketing, tracing its evolution throughout history and its transformative impact on modern marketing. The episode explores the concept of influencer marketing, which involves endorsements and product placements from individuals with expertise or social influence, particularly on social media platforms like Instagram, YouTube, and TikTok. The historical roots of influencer marketing are examined, from ancient Rome's gladiators endorsing products to 18th-century examples of leveraging royal associations for promotion. The podcast highlights pivotal moments such as Coco Chanel's contributions to fashion marketing and the use of fictional characters like Santa Claus by Coca-Cola. It also discusses how celebrity endorsements by brands like Nike and Pepsi have shaped consumer behaviour. The rise of reality TV stars and social media influencers as relatable and authentic figures is emphasised, leading to the current era of micro-influencers, user-generated content, and niche industry partnerships. The episode concludes by stressing the importance for businesses to stay informed and adapt their influencer marketing strategies to the evolving landscape of social media platforms.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Emerging Trends in the US Retail Landscape In this podcast we explore the dynamic intersection of physical and digital retail experiences. The discussion centres around four key trends that are shaping the retail industry. The first trend focuses on the embrace of a hybrid model, where leading retailers seamlessly integrate their physical and digital channels to provide a cohesive customer experience. Examples include buy-online-pick-up-in-store services and mobile apps offering personalised recommendations. The second trend highlights the importance of creating immersive in-store experiences, using augmented reality technology, interactive displays, and personalised shopping services to engage customers. The third trend delves into the significance of pop-up shops and brand collaborations, showcasing how these initiatives attract new audiences and generate excitement. The fourth trend underscores the integration of data from both online and in-store channels to enable personalised recommendations, location-based push notifications, and accurate inventory management. Overall, the podcast emphasises the evolving nature of retail and the strategies that retailers are employing to stay relevant and enhance customer satisfaction in a rapidly changing landscape.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Spotlight on how to approach brand strategy In this podcast we explore meet Donita a branding specialist. We discuss her approach to branding and how it goes beyond just designing logos and websites. Donita emphasises the importance of internal branding, including defining mission statements, brand values, and vision statements. She explains her process of offer refinement, ensuring clarity in what a company offers to the marketplace before diving into branding. Donita emphasises the significance of understanding the target audience, creating audience personas, and mapping the customer journey. She highlights that employees need to align with the company's vision for effective branding, and she provides a toolkit, including physical copies of brand guidelines, to ensure consistency in marketing efforts. The episode underscores the need for authenticity, consistency, and a clear understanding of the brand's purpose to create a successful branding strategy.
www.needleforward.com
Donita WM |LinkedIn
www.facebook.com/donitawm
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Marketing and the metaverse In this podcast we explore the emerging concept of the metaverse and its implications for marketing. She explains that the metaverse is a 3D immersive digital environment where users can interact and engage with each other and digital content. It offers opportunities for innovative marketing strategies, such as user-generated content, immersive experiences, virtual try-before-you-buy for products, and branded events. Susan highlights the importance of considering audience preferences, creating unique and engaging experiences, and ensuring data privacy and security in this new environment. While the metaverse is still in its early stages and primarily attracts younger audiences, it holds potential for reshaping marketing approaches and engaging niche audiences in novel ways.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Business startup – follow your passion
In this podcast transcript, Susan Walsh interviews April Smith, who has started her own business in the disability industry. April shares her unconventional career path, starting from hospitality to retail and eventually finding her passion in the disability sector. Susan highlights April's focus on customer experience throughout her diverse journey. April explains her motivation behind starting her own business, recognizing the specific needs of individuals with disabilities and wanting to provide a niche service. She emphasizes the importance of listening to instincts and not rushing the process. April shares her experience in creating a business name, logo, and website, emphasizing the value of working with a graphic designer who understood her vision. She also discusses the organic growth of her business through word-of-mouth referrals.
April's key learnings include the significance of following instincts and taking time to make decisions, as well as the empowerment of being in control of her own business.
April Smith
Life Skills Tutoring
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
First radio ads In this podcast we explore what were the first type of ads to appear on radio. We find out their impact and why they are still relevant today
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Anything else but plastic In this podcast we explore what alternatives are becoming available for packaging that currently uses plastic. We as companies to think about what is actually needed for packaging to help reduce packaging.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Advertising on the Moon In this podcast we explore if anyone has ever advertised on the Moon. Who has been trying to plan this and what happened to selling real estate on the Moon.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
What is the difference between product management and a product manager In this podcast meet Irene Liakos – a product management expert with over 20+ years experience. We discover the difference between a product manager and product management. Learn how to create a customer perception matrix, how best to align stakeholders, understand how to solve real customer problems and ensure everything involves validation and a value to both business and end user.
Linkedin - Connect and reach out to Irene on LinkedIn for any Product Management advice, training, coaching, consulting. https://www.linkedin.com/in/irene-liakos-6963122/
Substack -
Follow Irene on The Product Venn Substack where she shares all her Product Wisdom from 20 years of Product management in tech, telco, fintech, data and more.
https://theproductvenn.substack.com/
ADPList -
Book Irene on ADPList where she is available for Product mentoring and coaching.ADPList: Irene Liakos
Kadee Botanicals - Or if you are as passionate about Beauty without Harm and have some sénsitive skin concerns, visit Kadee Botanicals https://kadeebotanicals.com/
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Traditional marketing – pros and cons In this podcast we discuss what traditional marketing is and the pros and cons to understand when considering using traditional forms of marketing. A range of examples are provided to help illustrate what success could look like.
Visit @more2marketing to read the blog to accompany this podcast.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Future of Product Management. In this podcast we go through some key areas to focus on to ensure your team is setup for success. These include: data driven decision making, agile methodologies and collaboration across functional teams.
Visit @more2marketing
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions orwho like to be on guest on More 2 Marketing, please contact us.
Trends in the events industry. Due to the impact of Covid, the event industry has needed to shift to meet new customer needs. This podcast outlines some of the trends that have helped this industry continue to operate and what is expected to happen in the future.
Visit @more2marketing.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Mar-Tech .. what is it? - In this podcast we explore what is Mar-Tech. Jodie a leader in this space having worked with some of the leaders in utilising marketing technology including KPMG, Accenture and NAB. We ask Jodie what is Mar-Tech and how has it been applied in businesses. Jodie provides some insightful examples of how technology has evolved for marketers and provides some great tips on what trends to look out for.
Linkedin – Jodie
Don't forget to follow to be the first to hear the next podcast and follow. @more2marketing
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Trends in product management. In this podcast we go through a range of top trends to make product management more successful for you and your business: focus on problem, stakeholder engagement, PM role is critical, ensure strong systems and processes are in place, adapt to a hybrid way of work, clear vision and strategy, be customer centric and work smarter with efficiencies. By understanding these elements you can become a stronger organisation with a clear focus.
Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Woke and the potential for Brands - In this podcast we explore what Woke Brand is and how it impacts Brands reputations.Dr Abas a subject expert on Woke Brand provides a neutral and fascinating understanding. Dr Abas is an Assistant Professor in Marketing within the Macquarie Business School at the prestigious Macquarie University and has recently published a book on Woke - Woke Brand: From Selling Products to Fixing Society's Deep Issues. Our discussion dives into what is Woke Brand and offers different perspectives of consumers response to Woke branding moves. Dr Abas book goes into greater detail – however this podcast is a great way to understand Woke Brand and covers examples. The key message is Woke is a long-term strategy where consumers need to be patience to see the brands who invest in Woke live and breathe this ethos.
Linkedin – Dr Abas
Don't forget to follow to be the first to hear the next podcast and follow. @more2marketing
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us
Personalisation. In this podcast we go through some key areas to ensure you will succeed in personalising your content for your audience. Responses have been gathered by leaders in this field and shared. Learn from the experts on what to focus on and pitfalls to avoid.
Visit @more2marketing to read the blog to accompany this podcast.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Creating sustainable products early phase- In this podcast we explore the beginning phases of a sustainable product side love project with Thieny. Thieny is an Owner, Podiatrist and Traditional Chinese Medicine Practitioner and has always wanted to express her creative side. Through her journey of creating her personalised shoes and totes – we learn her thought process on: labelling her products, purpose behind her products, target market and how she wants to develop. This is a real insightful conversation at the beginning stages of circular fashion.
Insta: @madebycobi._thieny
Don't forget to follow to be the first to hear the next podcast and follow. @more2marketing
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Let’s discover Digital Marketing. In this podcast we explore the fundamentals of digital marketing. This is a great overview podcast to get an understanding on different aspects of digital marketing and how they can be utilised.
Visit @more2marketing to read the blog to accompany this podcast.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Building presence in social media & Embracing ‘service’ as a connector. In this podcast we explore two areas that begin to intertwine – service and social media. Glenn has a brilliant career stemming in training and educating teams in companies. When deciding to pivot careers, he used his skills in the media industry, combined with this love of service to build a new career as an extremely successful MC and celebrant. Key learnings enabled him to amass a huge following while staying authentic – hear his tips on how you can bring service and social media presence together to build your business.
www.instagram.com/glennpaul0
www.instagram.com/sydneycelebrantglenn
www.TikTok.com/theglennpaul
Visit @more2marketing to read the blog to accompany this podcast.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Super Bowl Special 2023. In this podcast Susan runs through some of the standout ads from this years Super Bowl.
Google Pixel - This ad is all about showing the latest features! Erasing and unblurring… and the ad magically shows you how easy it is. The ad made me want this phone! Clever use of real like issues like photo bombers being erased, and those photos you want to unblur. I think this one will be an audience winner for the features!
Rakuten - As a Clueless lover – I adored this ad. Another ad playing on nostalgia but as a bargain lover this really hit the mark for me.
Doritos - The triangle is the inspiration for greatness is soo corny. Harlow tries to make this funny but I think they have tried too hard. Not a fan.
Skechers - Snoop rollin around in different shoes made for all walks of life. Cameo by Martha Stewart. Not sure how relevant Snoop is atm but playing on nostalgia. Snoop doesn’t take himself seriously but easily forgettable.
T mobile - John Travolta singing along to Grease with the actors from Scrubs. Ummm talk about a mesh of eras. It is quirky. The visuals make it more appealing and again another ad playing on nostalgia.The actual visuals are great and fun to follow – just missing the car.
Squarespace - Adam Driver – a website that makes websites…. Over dramatized. Dune cross Matrix feel with the wrong actor. Umm – I still don’t get this one
UberOne - P Diddy is great as the creative director. Nostalgia is hot right now – this really brings it. Having old songs with their original artists change wording to work with what Uber brings. Milkshakes… I feel this might have benefited from more food related songs to really punch though. However very enjoyable.
Popcorners - Based on the characters Breaking Bad from “don’t eat your own supply” and “7 flavours” – this is fabulous. “Break into something good” – this is true to the show and will really appeal to the fans. This really hit the mark for me and was well executed. I also loved the teaser up until release.
General Motors - Will Ferrell – Evs. I love this. Playing on all the movies that might have this vehicle in it. I think this is really fun and on topic. Teamed with Netflix
Paramount - Stallone – play on Cliffhanger with some other key Paramount characters featured… Comical but I prefer the snow angel
Workday - “Rockstar” is the word – or more correctly, the word not to use. The celebrity use is clever with the play on rockstars and overuse for people who use Workday. Ozzie in the office is the standout for me. The inclusion of office settings and the celebrities standing firm makes this a fun and memorable ad.
Pepsi Zero Sugar - Steve Martin is used to try and show the difference between acting and actually feeling. This ad seems a little too clever but with Steve having a comeback I think this is more about the talent than the connection to audience. Not the best ad from Pepsi.
Another version was done by Ben Stiller – a little more interesting but with no product placement during the ad until the end, it doesn’t connect the pieces for me.
https://www.youtube.com/watch?v=NPzqZN1boEw&feature=youtu.be
Visit @more2marketing to read the blog to accompany this podcast.
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
The Marketing Plan In this podcast we discuss the high level activities included in the marketing plan and how it all relates back to the ‘how’. Activities covered includes: knowing your product/service, understanding the customer base and persona, build industry analysis on your competition, resources needed, setting goals and KPIs, timing and media. The episode is aimed to help you create the best possible campaign for success.
Visit @more2marketing to read the blog to accompany this podcast.
Transcript available
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Creating events and using social media. In this podcast we explore the use of social media when creating events. Catherine Frohlich shares her experience in using audience targeting to create amazing events content. How do you reach your audience through social media? What should you include in a reel? We will go through examples and get some great tips for success that can be transferable to just about anything when marketing through social media.
Visit @more2marketing to read the blog to accompany this podcast.
Transcript available
More on Catherine:
Is a highly motivated and passionate marketing manager who thrives off working in a vibrant, fast paced team culture. I take pride in delivering work to a high standard, whilst maintaining a customer focus and balancing business priorities. Marketing allows me to explore my interests in digital technologies, customer experience and customer behaviour.
Examples we talked about on the podcast:
https://www.instagram.com/reel/Cn5pT4wOM_u/?igshid=YmMyMTA2M2Y=
https://www.instagram.com/reel/CkxCEZQrARh/?igshid=YmMyMTA2M2Y=
Don't forget to follow to be the first to hear the next podcast and follow.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Exploring Ancient Marketing.In this podcast host Susan Walsh goes back in time to where marketing began to inspire – ancient China, Roman, Egypt and Greece. We learn that to be successful in businesses, images were used to convey the product/services sold meaning. Ancient history is a favourite topic for Susan – who has loved to mesh with her passion for marketing in this podcast.
Visit @more2marketing to read the blog to accompany this podcast.
Transcript available
Don't forget to follow to be the first to hear the next podcast and follow. www.more2marketing.com.au
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or would like to be a guest on More 2 Marketing, please contact us.
What is product delivery and why it is important. In this podcast Jason Glynn joins host Susan Walsh to explore what phases are involved in product delivery. We learn what the difference is between a product manager and product delivery manager, and also discover why the testing phases are so important before going to market.
Visit @more2marketing
Guest Jason Glynn @LinkedIn
Jason is a highly experienced Product Manager, Project Manager & Business Analyst with over 20 years of strong telco, change management & strategy experience. He is known for his great project delivery, analytical, IT & systems skills. He has a passion for future IT and is on the ball with all the latest technologies and approaches including Agile, Home Automation and IoT.
Visit @more2marketing to read the blog to accompany this podcast.
Transcript available
Don't forget to follow to be the first to hear the next podcast and follow. www.more2marketing.com.au
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Understanding the marketing mix. In this podcast host Susan Walsh goes through the original 4 P’s of the marketing mix: Product, Promotion, Price and Place. The 3 additional P’s of People, Process and Physical Evidence are discussed. With final discussion on two other areas to consider for the marketing mix in the future: the space for partnerships and artificial intelligence.
It is important to get the basics right and to revisit when making changes to your product/service. No doubt you will learn something that can be used straight away.
Visit @more2marketing to read the blog to accompany this podcast.
Transcript available
Don't forget to follow to be the first to hear the next podcast - where we talk Product Delivery with an expert guest.
Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
Excited to announce that the More 2 Marketing podcast will launch in January 2023.
In this introduction trailer you will hear from Susan, the host of More 2 Marketing what to expect: expert guests, research, case studies about marketing, product and everything in-between.
Visit @more2marketing and @Blogmore2marketing