Metaverse Brands: Recent Episodes
Stephen Dypiangco
Welcome to the Metaverse Brands podcast with Stephen Dypiangco. This podcast explores the current and future potential state of an emerging metaverse. Learn about what leading brands are doing to integrate marketing communications in this exciting new world and how brands that haven't already invested in the metaverse can create meaningful and impactful marketing strategies. We will feature interviews with innovative pioneers behind some of the metaverse's biggest and best brand activations. Join us as we explore the metaverse!Follow Stephen on LinkedIn: https://www.linkedin.com/in/stephendypiangco/Metaverse Marcom: https://www.metaversemarcom.io
Today we’re welcoming Ridley Plummer from the Australian Open tennis tournament.
We talk about reaching younger audiences, bringing along sponsorship partners like Emirates and Mastercard onto Roblox, and the importance of doing research on Roblox ahead of time.
Today we’re welcoming Nic Hill from Sawhorse Productions.
Nic and his team have built super innovative and popular experiences on Roblox with amazing brand partners such as Alo Yoga, Netflix’s Stranger Things, Tommy Hilfiger, and Sir Elton John.
In this episode, we talk about the lines between film and video games blurring, how he combines professionals from the worlds of film and gaming to create magic and the importance of thinking outside the box and being bold.
Today we’re welcoming back to the podcast David Taylor from Naavik and Supersocial. David wrote this excellent article called the 2022 UGC Games Playbook, where he outlined how metaverse platforms like Roblox and Fortnite creative are investing their resources into creating great content, empowering their creator communities, and engaging with brands.
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Follow Metaverse Marcom on LinkedIn: https://www.linkedin.com/company/metaverse-marcom/
Join Stephen and his guest Charles Hambro from GEEIQ as they discuss how brands have recently started paying more attention to the gaming space, the importance of brands delivering value to communities, metaverse KPIs, and monetization of virtual goods and services.
Join Stephen as he interviews Rhiannon Apple from Super League Gaming. In this episode, they talk about how Super League helps brands enter the metaverse on platforms like Roblox, Fortnite, and Minecraft. They talk about how brands can advertise via media units, like billboards and NPCs, and integrate into existing games like Barbie did with her Dream House and build full experiences as MTV did for their VMAs.
Nate Spell shares how his company Barrier Four helps brands market their Roblox games by creating game trailers, running Discords, engaging community members with events and giveaways, and more.
Join Stephen as he interviews David Taylor, who wrote an article on Naavik about the business of brand activations on Roblox, marketing opportunities, and what makes an activation successful.
https://naavik.co/digest/roblox-developer-unit-economics
In this episode, Stephen interviews Max Proctor with Doppelgänger about his work on the Wimbledon Roblox activation. Learn about the thinking behind and success of this activation!
Join Stephen as he takes a deep dive into the recent Walmart activation on Roblox. Learn about what Walmart got wrong and right in this activation!
In this episode, Stephen interviews Jenny Williams from Chipotle to discuss their recent successful Roblox activation.
Join Stephen as he takes a deep dive into iHeartRadio's recent activation which included innovative brand partnerships with the likes of State Farm Insurance and Intel on the Roblox platform.
Stephen and Erik discuss the unique opportunity that professional sports teams have in entering the metaverse.
Join Stephen for a discussion with Erik Londré as they discuss the work of Karta, a company that helps brands enter the metaverse. Erik shares his experience successfully activating Unilever’s Sunsilk shampoo brand on the Roblox platform and much more.
Follow Stephen on LinkedIn: https://www.linkedin.com/in/stephendypiangco/
Metaverse Marcom: https://www.metaversemarcom.io
Karta: https://www.karta.game/