Ecommosaurus Podcast: Recent Episodes
Ecommosaurus Podcast by 50 Pound Boson
Ecommosaurus. is the podcast for ecommerce marketers of physical products brands.
Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail.
And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.
In our landmark 100th episode, we celebrate by diving into the major shifts in ecommerce since we launched this podcast. Join us for a lively, unscripted discussion as we reflect on the biggest changes—from the surge in social commerce and the post-pandemic landscape to the rise of AI and retail media. Our team shares their unique insights and predictions for the next two years, marking this milestone with a thorough exploration of how the industry has evolved and what’s on the horizon. Don’t miss this special episode as we celebrate a century of conversations and look forward to the future of ecommerce!This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Get ready for a deep dive into July 2024’s ecommerce updates on this episode of Ecommosaurus. We unravel the fallout from the Beau and Belle Littles scandal where a used diaper was resold on Amazon, discuss Prime Day 2024’s results, and explore recent changes in Amazon’s policies. Plus, we examine Meta’s latest ad strategies and Google’s cookie conundrum. Tune in to stay ahead of the curve with our expert analysis.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com
In this episode of the Ecommosaurus podcast, we dive into the recent shifts in Amazon’s product variation policies. As variations have long been a staple for showcasing multiple versions of a product on a single page, Amazon's new rules are reshaping how sellers can manage and present these options. We explore the benefits, such as improved ad efficiency and enhanced customer experience, alongside the drawbacks like potential confusion and increased vulnerability to listing hijacking. With Amazon tightening its guidelines and breaking down previously successful hacks, we’ll discuss practical strategies for adapting to these changes, and what you can do to keep your listings optimized and compliant. Whether you’re a seasoned seller or new to Amazon’s ecosystem, this episode will provide crucial insights to navigate the evolving landscape of product variations.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In this episode of Ecommosaurus, we dive deep into the aftermath of Amazon Prime Day 2024. With record-breaking sales surpassing, Prime Day once again proved its impact on the ecommerce landscape. Our hosts discuss the growth trajectory from 2021 to over 2024, exploring factors behind this surge such as new Prime signups and the effectiveness of Amazon's AI assistant, Rufus. We analyze the marketing strategies that drove success, from ad performance to the effectiveness of discounts, shedding light on how different approaches affected sales across various product categories. Additionally, we dissect the 'Window Shopper' effect observed in consumer behavior pre-Prime Day and its implications for future promotional strategies. With insights on post-Prime Day sales trends and its potential impact on the upcoming Back to School season, this episode offers actionable takeaways for ecommerce marketers gearing up for the next big retail event.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In this episode of Ecommosaurus, Ted and Sonny dive into the complexities of advertising in the age of AI. They begin by unpacking the foundational principles every advertiser should understand, starting with the debate between manual bidding strategies versus automated algorithms across platforms like Facebook and Google. They discuss the merits and pitfalls of each approach, emphasizing the importance of starting with manual bidding to establish baseline performance metrics before transitioning to automated solutions. They explore practical strategies for training AI models effectively to optimize ad campaigns, stressing the critical role of data integrity and campaign objectives. Throughout the episode, they highlight key considerations such as creative development and budget management, offering actionable advice for advertisers looking to leverage AI while maintaining strategic oversight.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In this episode, we explore a diverse array of ecommerce success stories that have reshaped industries and captivated consumers. From AG1's revolution in the greens powder market to Prickly Polkadot's embrace of size inclusivity in fashion, each brand has carved out a unique niche in the digital landscape. Dossier exemplifies luxury and sustainability in fragrance, while BeardBrand and Old Spice showcase contrasting paths to dominance in men's grooming. Finally, Halara's use of TikTok and predictive analytics sets a new standard in athleisure marketing. Join us as we delve into how these brands have leveraged innovation, authenticity, and strategic digital engagement to thrive in an ever-evolving ecommerce world.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Join us for a deep dive into the whirlwind of June 2024's ecommerce landscape. In this episode, we unpack the high-stakes gamesmanship of Amazon, Walmart, and Target as they strategically jockeyed their Prime Day and major sales announcements. From Megan Thee Stallion's collaboration with Amazon to Walmart's bold move to bracket Prime Days, we explore who came out on top and what it means for small to medium-sized businesses. We also dissect the Shopify Editions release and its implications for B2B integration and AI-powered enhancements. Additionally, we delve into the repercussions of the US Customs crackdown on ecommerce giants like Temu and Shein, and Google's latest SEO updates with SpamBrain. Finally, we examine how AI continues to reshape ecommerce, from Apple's integration of ChatGPT to Meta's innovative AI-powered Messenger Bot. Tune in as we navigate the intersection of celebrity endorsements, corporate strategies, regulatory challenges, and technological innovations shaping the future of ecommerce.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Welcome to another insightful episode of the Ecommosaurus podcast, where today we dive deep into the world of e-commerce metrics and analytics, the good, the bad, and the ugly. This episode explores the pitfalls of relying on misleading or misinterpreted metrics and emphasizes the importance of context in data analysis. Hosts Tim McDougall, Parker Harrington and guests Sonny Wang, and Ted Loesch draw parallels to football, illustrating how metrics like Return on Ad Spend can be akin to touchdowns but are meaningless without a strategic playbook. They highlight the difference between "bad metrics," such as focusing solely on ACoS (Advertising Cost of Sales) without considering long-term growth, and "good metrics" that provide actionable insights for informed decision-making. From Paid Traffic Acquisition metrics to the significance of Cost per Acquisition versus Cost per Click , listeners gain practical strategies to navigate the complexity of e-commerce analytics effectively. Whether you're a seasoned e-commerce entrepreneur or just starting out, this episode offers invaluable advice on leveraging metrics to drive sustainable business growth and avoid common pitfalls in data interpretation.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Beat the holiday rush by starting your preparations in June. This episode of Ecommosaurus is packed with insights and tips on how to get ahead for the 2024 holiday season. We discuss everything from inventory management and shipping logistics to effective sales forecasting and ad spend strategies. Don't let the holiday season catch you off guard – listen in and learn how to prepare like a pro.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In this episode of Ecommosaurus, we dive deep into a question we've been asked multiple times: "Is my brand right for online sales?" Whether you're contemplating selling on Amazon, your own DTC site, or another marketplace, this decision isn't as straightforward as it seems. We break down this complex topic into three major categories—competition, profitability, and operational issues. From analyzing your unit economics and fulfillment costs to evaluating your competition and understanding marketplace dynamics, we cover everything you need to consider to determine if your product is fit for the online world. Plus, we explore specific scenarios, including B2B transitions and selling inexpensive items, to provide you with actionable insights. Tune in to learn how to make informed decisions and set your brand up for e-commerce success.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com
Join us for a deep dive into the biggest stories shaping the e-commerce landscape in May 2024. From PayPal's controversial pivot into advertising leveraging user data to echoes of Facebook's past privacy woes, we explore the ethical and strategic implications of data monetization. Delving into the leaked Google Search algorithm document, we unravel the significance of branding in the ever-evolving SEO landscape, alongside Canva's innovative enterprise solutions. Amazon's latest Prime offerings, fee adjustments, and evolving return policies also take center stage, prompting discussions on customer experience and platform dynamics. Additionally, we examine Walmart's foray into the metaverse through Roblox and the uncertainties surrounding BigCommerce's potential sale, questioning the future of e-commerce platforms in an increasingly competitive market. Tune in for insights, analysis, and expert opinions on the evolving trends and challenges reshaping the digital commerce landscape.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In this episode of the Ecommosaurus podcast, we uncover three critical yet under-discussed issues at Amazon: black hole fulfillment centers, the impact of Amazon's new image requirements, and the introduction of the SKU Economics Report. We delve into the paradox of simultaneous low and aged inventory penalties stemming from Amazon's use of remote storage facilities, creating a frustrating "black hole" for sellers' inventory. We also discuss the importance of Amazon's new image guidelines, emphasizing the need for specific types of product photos to enhance listings. Lastly, we examine the new SKU Economics Report, designed to offer greater transparency into transaction-level profitability, despite its initial buggy rollout. Join us as we navigate these challenges and provide insights on adapting to Amazon's evolving landscape.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of the Ecommosaurus podcast, we explore the critical decision of whether to tweak or completely overhaul your ecommerce DTC website. We discuss the common yet misguided motivations for a full rebuild, such as new leadership wanting a fresh start, vague dissatisfaction, or simple boredom. We also highlight legitimate reasons for starting anew, including excessive custom code, app overload, outdated platforms, or major structural issues in information architecture. Our discussion emphasizes that most website improvements can be effectively achieved through targeted tweaks, saving time and resources. We also delve into some essential aspects of a comprehensive site audit, focusing on user experience, loading speed, mobile optimization, and overall site functionality to ensure your ecommerce platform performs at its best.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of the Ecommosaurus podcast, we delve into the intricate world of ad creatives, exploring the age-old question: when should you change them, and what are the consequences? While conventional wisdom suggests regular refreshing to prevent ad fatigue and promote engagement, conflicting advice from industry experts adds complexity to the conversation. From Google AI's recommendation of a 4-6 week refresh cycle to Nosto's bold assertion of weekly changes, the industry is rife with differing opinions. We dissect the factors influencing creative turnover, from audience size and budget to signs of fatigue and the pursuit of higher-quality creatives. Yet, amidst the quest for optimization, we uncover the potential pitfalls of frequent changes, including the loss of learning from stable ads and the disruption of engagement. Join us as we navigate the nuanced terrain of ad creative management, balancing innovation with stability in the dynamic realm of digital marketing.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In the latest episode of the Ecommosaurus podcast we dive into some top ecommerce news stories from April 2024. Amazon unveiled its new returns dashboard, sparking confusion among sellers about lagging return charges, and released the first Prime Day deadlines. Meta faces complaints about its AI-driven advertising performance, TikTok braces for a potential ban amidst revived legislation, and Google's maneuvers, including a $20 billion annual payment to Apple to be the default search provider and delays in third-party cookie deprecation, raise eyebrows across the industry. The emergence of Temu as a direct competitor to Amazon and the lack of container availability leading to a potential shipping crisis add further complexity to the ever-evolving ecommerce landscape.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we dive into common "vanity" metrics in marketing: what they are, why they don't necessarily indicate business success, and what could be more productive to analyze instead. Drawing from real-world examples and industry insights, we emphasize the importance of focusing on metrics directly tied to sales and profitability, rather than getting lost in the allure of superficial metrics. By exploring the nuances of meaningful measurement, we guide listeners through a strategic approach to analyzing marketing performance, starting from the bottom of the funnel and working upwards to reveal actionable insights that drive business growth. Join us as we navigate the pitfalls of vanity metrics and uncover the metrics that truly matter for business success.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
Now that we've covered The Top Six Mistakes that NEW Amazon Sellers Make, it's time to unravel six common mistakes that even EXPERIENCED Amazon sellers can fall prey to. Whether it's succumbing to "We've made it!" syndrome, where sellers become stagnant in their innovation efforts, or the peril of sweating the small stuff while neglecting significant aspects of their business, we delve into each mistake with practical insights and real-world examples. We highlight the importance of maintaining a growth mindset, staying vigilant in monitoring industry trends, and embracing the challenges of inventory management and pricing dynamics.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
Join us in this episode of Ecommosaurus as we discuss six common mistakes that new Amazon sellers make. From the illusion of operating in a competition-free market to underestimating the complexities of the ecommerce business model, we dissect the pitfalls that can quickly derail the journey of aspiring Amazon entrepreneurs.
Using our real-world knowledge, we delve into topics such as business model naivety, product presentation blunders, and the importance of adhering to essential practices like trademark registration and GS1 UPC acquisition. Moreover, we explore the chaos that can ensue in the distribution chain and the significance of actively managing customer reviews to maintain credibility and trust. Whether you're just dipping your toes into the waters of Amazon selling or you're a seasoned merchant seeking to refine your strategies, this episode offers invaluable insights to help you steer clear of the most common stumbling blocks in the competitive realm of ecommerce.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we dive into a consistent challenge facing ecommerce sellers: the "wastage" of advertising dollars. Through candid discussions and expert analysis, we uncover common pitfalls such as non-targeted campaigns, misplaced optimization strategies, and oversaturation in the digital advertising landscape. From awareness campaigns lacking measurable goals to the misuse of ad platforms like Facebook and TikTok, we explore where ecommerce sellers are most likely to hemorrhage ad dollars and how to plug these leaks effectively.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we dive into the top ecommerce news stories from March 2024, covering a range of developments shaping the digital retail landscape. From Temu's expansion into the US market to the proliferation of spring sales events, we dissect the implications for sellers and consumers alike. We discuss the intersection of AI and copyright law, chat about Mr. Beast's collaboration with Amazon for a reality competition show, and speculate on Open AI's Sora video generator. Tune in for valuable insights into the latest developments shaping the future of ecommerce.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we dive into the world of Amazon returns, exploring why they are more crucial than ever amidst impending changes from the retail giant. With Amazon set to implement new policies and fees for high return SKUs, we dissect the tension between the need for easy returns and the escalating costs associated with returns for both sellers and the platform.
From analyzing return data to uncovering patterns and insights, we provide actionable strategies for sellers to identify high return items and mitigate return rates effectively. Drawing on real-life examples and practical tips, we discuss how sellers can leverage customer feedback, reason codes, and sales detail reports to refine product listings, address common issues, and enhance the overall shopping experience. Join us as we decode the complexities of Amazon returns and equip sellers with the knowledge and tools needed to navigate this evolving landscape successfully.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we adopt the DEFCON scale to gauge the levels of panic associated with various ecommerce situations and current events. We lightheartedly evaluate the urgency and severity of scenarios commonly faced by online sellers. From product listing suspensions to add account hacking to supplier crises, we provide insights into when to take immediate action and when to maintain a watchful stance.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus we chat with Ameann DeJohn, co-founder and general manager at Media Lab Science and Ameann Beauty and seasoned expert with three decades of experience in the beauty industry. Ameann shares invaluable insights on launching beauty brands into the ecommerce realm, emphasizing the importance of passion, hard work, and uniqueness in driving success. Reflecting on her journey, Ameann delves into the stark differences between expectations and realities in the beauty industry, offering advice to aspiring entrepreneurs.
Ameann dissects the challenges of standing out in the crowded beauty and personal care space, emphasizing the transition from a mere idea to a truly unique proposition. The conversation explores the delicate balance between product and marketing, with Ameann stressing the pivotal role of effective messaging. We candidly discuss the lessons learned from failures, the dynamic of working with family, and the essence of risk-taking in entrepreneurship. Finally, we unravel the innovative approach of Media Lab Science, a one-stop-shop revolutionizing the beauty brand management process. Join us as Ameann DeJohn shares her wealth of knowledge, from beauty and business to personal development and entrepreneurial triumphs.
You can find Ameann on TikTok at @skincaregenius, on LinkedIn at Ameann DeJohn, at Ameann.com or at MediaLabScience.com.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we dive into February 2024's top ecommerce news stories, the highs, lows, and unexpected turns. First on the menu is Wendy's PR nightmare as they announced "dynamic pricing," causing a stir among consumers. Meanwhile, Facebook celebrates its 20th birthday, but not without facing a massive ad error and grappling with a federal investigation over content moderation.
The ecommerce world witnessed Amazon's unveiling of AI shopping assistant, Rufus, and is facing a lawsuit for breaching consumer law by adding ads to Prime (kudos to Shopifreaks for the low-down). Target boldly shifted strategies, moving from "Tar-zhay" to a more Walmart-like approach and introduced "Project Trident" to compete in the paid membership arena. We explore TikTok's game-changing shoppable posts and Google's $60M content licensing deal with Reddit for AI training, and we delve into the evolving landscape of email standards and AI's growing role in the ad industry. From lawsuits galore to AI snafus from historically inaccurate image generation, February's ecommerce news was interesting, to say the least.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50PoundBoson.com.
In this episode of Ecommosaurus, we share an insightful refresher of Episode 66 on Amazon's inventory and fulfillment fee changes announced in December 2024:
- March 1: Inbound Placement Service Fee
- April 1:Low Inventory Penalty Fee
- April 1: reduced non-peak monthly storage fees
- April 15: Reduced FBA fulfillment fees
- June 1: Returns Processing Fee for high return rate products
Starting with AI's most recent snafu (hiccups in portraying diversity in historically inaccurate ways), we then dive into Amazon's motivations and strategies for their fee changes soon to go into action. From incentivizing inventory distribution to penalizing low-stock sellers, discover actionable insights on navigating these changes. Tune in to stay ahead of the curve in the dynamic world of Amazon ecommerce!
And, as teased in the episode, here's a quick tip on using Amazon Seller Central to check out ASINs that may be at risk of the Low Inventory Penalty Fee:
- Inventory > Fulfillment by Amazon: Dashboard
- On the Inventory Performance Index chart, go to Top Influencing Factors: Excess Inventory and click Reduce
- Sort the Historical Days of Supply (Parent ASIN) column so that the lowest days of supply items are at the top.
- See what is under 28 days.
- Send in inventory.
If you want help sorting out your Amazon profitability, executing a returns audit, or anything else to sort out your Amazon business, shoot us a message to get connected with 50-Pound Boson.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Join us for a unique and entertaining episode where the entire 50-Pound Boson team takes on challenging ecommerce questions in a game show format. With each team member having 20 seconds to answer, the episode covers topics like the future of Amazon's dominance, some fun "would you rathers" between marketplaces and direct-to-consumer approaches, and an intriguing product canibalization question. Discover the diverse perspectives within the team and enjoy the lively discussions as they vote on the best answers, turning ecommerce insights into a fun and engaging competition.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Join us for a deep dive into our special guest, Nick Fiore's, impressive career, exploring lessons learned and challenges faced along the way. From his early days managing inventory to running a multi-million-dollar sales floor at Nordstrom, then wrangling seasonal products as a full-time Amazon seller at Dyno and now his role as vice president of ecommerce at Swiss Gear, Nick shares insights into leadership, delegation, effective communication and technology. Learn how he tackled career imposter syndrome, balanced work with family and adapted to the ever-changing landscape of Amazon and ecommerce along the way.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In this episode of Ecommosaurus, we dive deep into the tumultuous landscape of January 2024's ecommerce news headlines. Brace yourself for a ride as we cover widespread layoffs hitting tech and retail giants like Google, Meta and Microsoft, grueling social media Congressional hearings, TikTok Shop's optimistic earnings forecast and Temu opening its doors for sellers in the US and EU.
We'll cover AI (of course), Shopify's email authentication requirements, Walmart closing its innovation unit, Amazon Prime with ads, Shopify's Winter Editions 2024 announcement, Amazon Ads updates and so much more. Tune in to stay ahead of the curve in the ever-evolving world of ecommerce!
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
In the latest episode of Ecommosaurus, we embark on a journey through the landscape of Amazon fulfillment options. From the efficiency of Fulfilled by Amazon (FBA) to the control of Fulfilled by Manufacturer (FBM), and the international reach of Remote FBA, we unravel the mysteries behind these strategies. Whether you're a seasoned seller or just stepping into the ecommerce space, this episode provides invaluable insights into the pros and cons of each fulfillment approach (and when it makes sense to smoosh them together).
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance or if you'd like to be on the show, connect with Ecommosaurus at rawr@ecommosaurus.com or discover ecommerce solutions at 50poundboson.com.
Join the Ecommosaurus crew's discussion on recovery in the world of ecommerce when popular products face hurdles like out-of-stock crises, compliance conundrums, and advertising setbacks. Navigating through the complexities of these challenges, the team discusses mitigation tactics and recovery strategies to empower sellers facing supply chain problems, compliance issues, or the aftermath of budget constraints.
Discover the secrets to bouncing back from out-of-stock nightmares, including strategic pricing, ad slowdowns, and the art of leveraging product variations. Dive deep into the realm of compliance, where prevention, patience, and persistence are the keys to overcoming issues ranging from high return rates to Amazon's algorithmic language flags. Explore the tactical maneuvers required to revive advertising efforts after halts due to product or ad compliance, and learn the nuanced approaches to recover from budget and administrative hurdles. Whether you're a seasoned seller or just stepping into the ecommerce arena, this episode provides invaluable insights into effective strategies for overcoming setbacks and turning them into stepping stones for future success. Don't miss our actionable tips on making your business shine!
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback or ecommerce growth assistance, connect with Ecommosaurus at rawr@ecommosaurus.com or discover solutions at 50poundboson.com.
Step into the world of ecommerce with the latest episode of Ecommosaurus, where the team engages in a lively discussion of "Would You Rather" scenarios. From choosing between having a consistently stocked moderate product or a frequently out-of-stock hot item to debating the merits of investing in a highly volatile product versus a steady seller, the team unveils the complexities and strategic nuances behind these pivotal decisions. Dive into the challenges of dealing with counterfeit products, black hat tactics, and Amazon support conundrums as the team navigates the intricate web of ecommerce hurdles.
Discover the team's diverse perspectives on expanding to international markets, battling online crimes, optimizing product listings with Amazon's top experts, and leveraging AI in various aspects of ecommerce. This episode offers a glimpse into the decision-making processes of seasoned ecommerce professionals, providing valuable insights and entertaining anecdotes that shed light on the ever-evolving landscape of online retail.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback or ecommerce growth assistance, connect with Ecommosaurus at rawr@ecommosaurus.com or discover solutions at 50poundboson.com.
This episode is a recap of Etails Boston. We dive into a treasure trove of hot takes and industry insights from the sessions and fellow attendees.
We've broken the takeaways into a few groups.
- Bold Predictions
- Economic Outlook
- AI and Digital Analytics
- Retail Strategies
- Parker's Insights
This episode of Ecommosaurus provides a dynamic snapshot of the latest trends, bold predictions, and insightful commentary emerging from the Etails Boston conference, offering valuable perspectives on the ever-evolving e-commerce landscape.
We revisit our bold predictions for 2023 and analyzed industry trends as of September 2023. Going back to late 2022 we made our predictions about what was to come for this year in ecommerce. As could be expected, there were some hits, some misses and surprises that we simply did not consider. This podcast episode offered valuable insights into the dynamic e-commerce and tech landscape of 2023, where some predictions hit the mark while others faced hurdles or didn't materialize as anticipated.
Step into Episode 50 of our podcast, where we delve into the realm of Ecommerce routines in a Back to School spotlight. As the season ushers in a return to normalcy, we unveil the meticulous routines driving consistent progress towards our business objectives. Join us for a behind-the-scenes look as the 50-Pound Boson team members share their insights.
Discover Rachel's strategic inventory management, Ted's finely tuned ad campaign optimization, and Parker's meticulous approach to Amazon intricacies. Sonny offers a roadmap for thriving in the Back to School season, while Tim emphasizes the fusion of routine and innovation. Uncover these Ecommerce routines that underpin success, empowering you to navigate the complexities of online business with confidence.
In this episode we're joined by e-commerce expert Dana Bulbin to guide us through the maze of 1P (Vendor) and 3P (Seller) selling on Amazon and Walmart. With a rich background in marketing and digital commerce for Singer Sewing products, Dana uncovers the fundamental differences between these models. She dissects when Vendor Central shines for low-priced items, and when Seller Central's flexibility is a better fit. Dana delves into the intriguing hybrid approach – being on both Vendor and Seller platforms – revealing its potential for explosive growth. She demystifies profitability nuances, control dynamics, and the ever-shifting Amazon landscape. From debunking misconceptions to forecasting challenges, Dana's insights offer a comprehensive guide for navigating the online retail jungle. Tune in to unearth strategies that conquer the e-commerce realm with a roar!
Don't let a lackluster agency hold your business back. Tune in to uncover the proven roadmap for choosing the ideal Amazon agency. Learn why alignment with your brand values is crucial, and how focusing solely on sales falls short. Transparency, realistic promises, and effective communication are non-negotiables for success. Discover the impact of experience and data-driven insights, and why a tailored strategy matters more than a one-size-fits-all approach. We explore the significance of reputation, vision, and a long-term perspective in agency selection. Whether you're a seasoned seller or new to Amazon, this episode empowers you to revolutionize your approach to agency partnerships. Don't miss out – tune in now to unlock the secrets of selecting the perfect Amazon agency for your business growth.
In this episode of "Ecommosaurus," we embark on a journey through the Jurassic updates of the ecommerce industry from July 2023. Roaring into action, we explore the prime highlights of Amazon Prime Day, now a national sales holiday that shook the dino-verse.
Venturing deeper, we encounter Amazon's expanding "Product Opportunity Explorer," which could potentially fossilize tools like Jungle Scout. Shopify joins the excavation with its Summer 2023 updates, unearthing the launch of "Shopify Collective," allowing sellers to dropship items from other sellers on the Shopify platform, along with "Shopify Subscriptions" and "Sidekick," an AI assistant for ambitious entrepreneurs.
Our trek takes us to the intriguing possibility of TikTok's in-app retail store launch, while we examine the mysteries of the app "Threads" and its enigmatic decline.
In the realm of logistics, we dig up the "USPS Ground Advantage," where Amazon has its footprint, and unravel the AI Grab Bag. This segment unearths ChatGPT's legal fossils, Shopify's AI customer service metamorphosis, and the noble quest of companies pledging to develop video watermarking for AI-generated content.
Finally, we stumble upon Google's ancient riddle—the sale of "Google Domains" to Squarespace, Amazon's quest to integrate ChatGPT-style search, and Google's plans to phase out the ancient "Buy on Google."
Join us as we excavate these fossilized ecommerce and tech updates, illuminating the ever-evolving landscape of online retail and artificial intelligence in the prehistoric world of "Ecommosaurus."
Today we delve into the aftermath of Amazon Prime Day 2023, sharing valuable insights and recaps from the event. With a whopping $12.7 billion in sales over two days, a 6.1% increase from the previous year, this Prime Day turned out to be the biggest ever. We analyze various aspects of the event, such as the top-selling categories, average order and household spends, and the impact of retail media on sales. We discuss discuss the implications of the growth in Buy Now, Pay Later payment services and potential remifications for non-Amazon retailers. Additionally, the we cover our thoughts on the upcoming Fall Prime event and share their thoughts on its potential impact. Throughout the podcast, we pose thought-provoking questions that can help sellers strategize for future Prime events and navigate the evolving e-commerce landscape going into holiday season 2023.
Join us on "Sucker's Game or Core Tactic? Price Promotion in Ecommerce" as we discuss the real approach to online price promotion. We reflect on Prime Days 2023 and the importance of aligning as a team on price promotion strategies to avoid friction. We explore ongoing and holiday-based promotion strategies, addressing key questions and goals. From gaining trial customers to clearing slow-moving inventory, we delve into tactics like bundles, time-sensitive deals, and targeted promotions. Discover how different businesses approach major sales holidays and invented holidays. Don't miss this insightful episode on the complexities and potential of price promotion in ecommerce.
We delve into the dark side of the world's largest online marketplace. Join us as we uncover shocking stories of deceit, fraud, and criminal activities that have plagued unsuspecting sellers on Amazon. Ok so maybe that’s a bit dramatic but people will do some crazy s*** to make a buck on Amazon and Amazon treats their sellers in a less than cordial manner.
Discover the gripping tales of fraudulent product listings, counterfeit goods, and account hijackings that have left entrepreneurs devastated and their businesses in ruins. We review real-life accounts of elaborate scams and schemes designed to get ahead on Amazon.
From stolen goods, counterfeit products and fake reviews, there’s no shortage of drama for Amazon sellers. We’ll discuss how Amazon is taking on these challenges to build the trust of Amazon
It’s not all roses and rainbows, we’ll discuss the other side of the equation, the perspective of the Amazon Seller. We’ll review real-life accounts of ways Amazon is making life difficult for brands on Amazon Seller and Amazon Vendor. Is Amazon committing any crimes? Maybe not, but some of their behavior feels criminal when it impacts your business.
Can't believe it? Believe it. These are all true accounts of the life of Amazon businesses.
Welcome to "Zuckerberg. Musk. Cage Match. And Other Can't Miss Ecommerce News June 2023," the podcast that delivers an action-packed recap of the most significant ecommerce events and developments from the dynamic world of online commerce. Join us as we dive into the thrilling stories and must-know news including:
- The cage match between Zuckerberg and Musk
- The latest Amazon platform updates (cough Prime Day cough)
- AI AI AI AI AI….. AI AI
- A head scratching rebrand
- Shopify’s latest feature drop
Join us as we dissect the strategies, unveil the surprises, and discuss the implications of these developments. Gain valuable insights and stay ahead of the curve as we navigate the fast-paced and exciting world of ecommerce.
If you're an ecommerce enthusiast, a business owner seeking inspiration, or simply curious about the latest trends and breakthroughs, this is the episode for you. Subscribe now to ensure you never miss a beat and immerse yourself in the pulse-pounding world of ecommerce as it unfolds.
Tune in to Zuckerberg. Musk. Cage Match. And Other Can't Miss Ecommerce News June 2023" and get ready for a thrilling ride through the month's biggest stories, strategic battles, and game-changing innovations that define the future of ecommerce.
Welcome to our podcast, where we bring you a unique perspective on hiring a marketing agency in the ecommerce space. With our extensive experience working with various brands, from solopreneurs to high eight-figure sellers, we've gained valuable insights into the inner workings of different businesses. Now, we want to share this knowledge with you, whether you're considering hiring your first agency or looking to switch agencies.
Rest assured, this podcast isn't a sales pitch for our own agency. Our primary goal is to provide you with practical tips and tricks to help you find the right marketing agency for your specific needs. In this episode, we'll address key questions that many sellers have:
- What are some signs that indicate you're not quite ready to hire a marketing agency?
- What are the telltale signs that it's time to bring a marketing agency on board?
- How do you determine which marketing activities should be handled in-house versus outsourced to an agency?
- What factors should you consider to find the best agency "fit" as a seller? Remember, not all agencies operate the same way, and understanding their unique approaches is crucial.
- How do you evaluate the pros and cons of hiring freelancers, hiring an agency, or hiring internally?
- What are some common pitfalls and mistakes that sellers often make when hiring an agency, and how can you avoid them?
- Finally, we'll provide you with valuable tips on how to approach and hire an agency effectively.
We understand the importance of finding an agency that aligns with your business goals, and we hope this episode will help you in your search. So, join us on this informative journey as you embark on the hunt for the perfect agency to meet your business needs. Good luck, and may this episode be a valuable resource in your endeavor!
It may seem crazy but we're talking about how we're preparing for fourth quarter sales on this episode of the podcast. We bring on our media buyer Sonny Wang as a special guest this week. The discussion covers the things you need to be doing today so you're fully prepared for the hectic holiday season.
As an agency that works with many ecommerce brands, we get to see many different ways to manage a physical products business. The wide range of tactics people use to optimize their business and achieve their goals truly remarkable. We look to share our insights for the things you SHOULD be doing to grow your business each week on this podcast. Today's episode we're going through the things you SHOULDN'T do as we cover various mistakes we commonly see and how you can avoid them.
The world of ecommerce is evolving as quickly as ever. In this episode we recap the most important happenings for ecommerce sellers in May.
One of the recent updated features for Amazon Sellers is the roll out of Amazon Brand Analytics by ASIN. The accessibility of the data provided by this new tool is the greatest opportunity for Amazon Sellers since the launch of the third party seller program. Check out this episode to learn how you can use the information provided to grow your sales and dominate your competition.
Today's episode we bring on a special guest to discuss hidden opportunities to skyrocket your Amazon sales without touching your product listings. In this insightful episode, we explore multiple innovative approaches that have remained under the radar, yet possess immense long-term potential for boosting your sales on the world's largest online marketplace.
Welcome to Ecommosaurus Ep 36 - How to Fend Off Buy Box Challengers on Amazon. In this episode, we'll discuss the different types of challengers you'll have to maintaining Buy Box on Amazon. We'll go deep into the strategies you need to know in order to win and maintain the Amazon Buy Box in 2023. 83% of all Amazon sales happen through the Buy Box, so it's essential for sellers to understand how it works and how to optimize their listings for success. Tune in now and learn how to fend off your competition and take control of the customer conversation!
Welcome to our latest episode where we discuss everything that happened in the world of Amazon and E-commerce during April 2023. We cover new Amazon advertising placements, reports from Amazon and Shopify earnings calls and FTC lawsuits. We also go over what may be the most impactful Amazon reporting update in the history of Amazon reporting. The format of this podcast is back by popular demand so rest assured, we've got it all covered!
In this episode, we discuss how small to medium sized businesses can survive and thrive when a behemoth like Proctor & Gamble, Nestle and even Amazon launch a direct competitor to your product. We bring on Parker to share tactics and strategies for maintaining sales velocity and brand share in the face of increased competition from CPG behemoths. This is a must listen to episode if you're experiencing success as an Amazon Seller. If you haven't faced a CPG launch, you likely will. This episode reviews the ways you can be ready now!
Join us on this podcast episode to learn why e-commerce companies are reconsidering their free shipping model and how that could impact consumers. We'll discuss why the end of free shipping is a hot topic in ecommerce, and debate whether or not we think free shipping (and free return shipping) is coming to an end. We discuss the pros and cons of ending free shipping and free return shipping and some potential impact for Amazon and DTC ecommerce sales.
Check out this episode of the Ecommosaurus Podcast to discover how to keep your Amazon listings safe and maintain sales velocity when being attacked by other sellers. We begin the podcast by discussing the key metrics you need to evaluate your listings on an ongoing basis. We use the key metrics to determine 3 different ways you can tell your listing is under attack. Finally we review the advertising strategies that can help you make the most out of your advertising budget AND how you can keep the competition from coming back.
We're looking ahead to Q2 ecommerce trends on the podcast. Topics covered include:
- Artificial Intelligence - the evolution of AI content generators and software that utilize AI are at the top of the list
- Amazon - will we see more litigation from the Amazon Cybercrimes Unit? The newest Black Hat Technique that's disrupting brands and Amazon inventory policy and capacity manager.
- Recession impact? How do brands position themselves to be able to spend through the anticipated economic downturn?
- What happens at Tik Tok? Does it get banned? This has been rumored for years but is Q2 2023 the time?
- The ongoing problems of venture-funded DTC brands. How might these brands impact advertising and investments in the industry moving forward?
- GA4 Transition: Google Analytics gets sunsetted July 1, how are we guiding our partners
As we come to the end of Q1 and look ahead to the future, now is a great time for business owners to review what Amazon has been up to. With so many new developments in recent months, it can be difficult keeping track of all that's changed at Amazon this quarter. That’s why I've got your back—in today’s blog post, I'm breaking down the most significant updates at Amazon since January 1st—from product launches and acquisitions, to promotions and changes in policy—so you have everything you need to make sure your business is running as smoothly as Sam Elliott with his drawling voice.
Amazon Brand Registry may be THE most important registration you can do if you're selling on Amazon. Amazon Brand Registry through Amazon Seller Central provides protection benefits as well as some additional features that will help you grow your sales. Check out this episode of the Ecommosaurus Podcast to hear how you can protect your brand and drive more sales by using Amazon Brand Registry.
One of the least sexy but most impactful aspects of an ecommerce business is inventory. Most people don't think about how to deal with excess inventory until they've incurred wild inventory storage fees. With recent changes to the Amazon inventory policy we decided to dive into the topic to help you manage your slow moving inventory. We go over the details of the Amazon inventory policy changes and the potential impact on your business and some strategies to help make sure you manage your inventory so the storage fees don't cut into your profit.
We continue our discussion on seasonal products. Today we're joined by a special cast to discuss the best practices for advertising seasonal products. We discuss various ways you can make sure you maximize the sales potential of your seasonal items.
Managing seasonal product sales on Amazon poses unique challenges for sellers. What are the best practices? How do you make sure to maximize your busy season? Check out this episode of the Ecommosaurus Podcast for answers to those questions and more!
We frequently work with clients that have existing sales through retail and wholesale channels. The challenges for these organizations are different than an up and coming ecommerce brand. What does the DTC growth path look like for existing businesses? What are some of the common potholes you can avoid as you're getting started? Check out this episode of the Ecommosaurus Podcast for the answers to those questions and more!
A frequent topic of conversation at 50 Pound Boson is how to manage growth ecommerce businesses. In fact, I'd say this conversation happens multiple times a day as we help our clients navigate success (and failures) along their business journey.
Since this is a frequent topic we figured we'd bring you a path for you to grow your ecommerce business profitably in 2023 and beyond. To help guide the discussion, we've broken the topic out into two groups. Businesses that are just starting out and businesses that have established sales but may have underdeveloped or underperforming direct to consumer sales.
Today's episode will focus on ecommerce businesses that are just starting out. As a business that has a product or brand of products, what does the path look like to business success? How do you manage profitability and cashflow as a growing business? Check out this episode for answers to those questions and more!
In this episode we go over ad strategies that are effective for driving retail store traffic. For any business that is used to running ecom ads, running local ads may be a more difficult nut to crack. Our media buyer Ted joins the podcast today to talk through the strategies that will help you be effective in your local ads strategy.
The US Department of Justice has raised antitrust litigation against Google in recent weeks. The investigation into Google advertising practices has shined light onto some of the innerworkings of the Google ad network bidding. In this episode we dive into the DOJ investigation and discuss the different advertising platforms (Google, Facebook and Amazon) and how to make sure you're winning bids on all three platforms.
Managing inventory with Amazon FBA had a significant impact on many sellers' fourth quarter sales in 2022. In response, Amazon is rolling out some major changes to how they handle inventory limits for sellers. Check out this episode to hear what those changes are and how you'll need to manage your inventory differently starting on March 1, 2023.
We have discussed the lead up to developing new products in our previous two episodes. Now is the time to discuss how to launch a product to maximize sales. The ecommerce landscape has changed significantly over the past 2-3 years so what are the best practices for launching a product on Amazon? How do we recommend launching a product on your Shopify store? Tune in to hear all of that and more!
In part two of our ecommerce product development series we're talking about how we start the product development process. There are so many options for developing new products, what are the steps we recommend you take as you're going through that process? We talk about the ways you can find opportunities that are closest to your existing products and work your way out from there.
Tune in to this episode for the tips you need to know as an ecommerce products company!
In this episode we take a look at key things we consider when launching products for ecommerce brands. This is the beginning of a 3 part series on ecommerce product development. We'll start at the beginning and guide you through our take on developing new products for ecommerce brands in 2023. Up first, we'll answer how important is it to keep rolling out new products? What are some of the most common barriers to creating new products and guidance for managing your overall product catalog between marketplaces, wholesale and your DTC web store.
We've talked bold predictions for ecommerce in 2023. Now it's time to talk through what other "industry experts" are predicting for 2023. What are trends the experts predicting? How does that compare to the brain trust at 50 Pound Boson? All of that and more on this episode of the Ecommosaurus Podcast.
It's the time of the year to think about what we've seen this year and what the ecommerce industry might have in store for our businesses in 2023. We've compiled our bold predictions for DTC marketing, Amazon, Meta/Facebook, TikTok and more. Check them out in this episode of the Ecommosaurus Podcast.
A question we get a lot when we’re working with small businesses and early stage companies - or even medium sized businesses - is about when they can switch from investing in growth to taking on profits.
The boring answer:
It’s typically a question on balancing the two and growing profitably.
Slightly more interesting:
It’s a trade-off that requires you to think strategically about your business.
Check out this episode of the Ecommosaurus Podcast for our guidance on how to balance profit vs growth for your ecommerce business!
If you're in ecommerce, you've likely heard of ChatGPT that launched in early December. Screenshots of the AI chat responses have flooded Twitter feeds and forums across the internet. The 50 Pound Boson team took a deep dive into the service and have summarized our key takeaways. How does ChatGPT compare to other AI content services such as Jasper? How does ChatGPT perform in common ecommerce applications? All of that and more on this episode of the Ecommosaurus Podcast.
In this episode we dive into our initial impressions on Black Friday and Cyber Monday results. What went well this holiday vs previous years? How are we advising our clients as we look to finish out the holiday season strong? All of that and more in this episode of the Ecommosaurus Podcast!
This might be the weirdest podcast we ever record. What are we talking about? We're talking about planning for 2023 using Thanksgiving meal as a metaphor. How is Amazon Seller Central like a Thanksgiving turkey you ask? Listen to this episode and find out!
It's almost Thanksgiving so we're taking a minute to pause and think about what we've learned so far this holiday season. Every Q4 there are surprises and this year is no different. What have we learned about running an ecommerce business this Q4 so far? We'll jump into that and discuss how we plan to manage our client's businesses the rest of the holiday season.
We love running ads. Quite frankly, there's nothing more fun about running an ecom business than to run ads and see sales growth. On the opposite end, there's nothing more gut-wrenching or anxiety enducing than running ads that are not effective. We've been behind the wheel and have guided our customers to produce successful BUSINESS outcomes in both cases. Today we'll share a few of our most common scenarios where the ads were not the issue and how we produced profitable sales growth.
It's a busy time of the year and the landscape of ecommerce is as fluid as it's ever been. We're seeing different trends and situations unfold across ecommerce that may have massive ramifications. We evaluate a few of them with our Q4 ecommerce hot takes.
Fear of Amazon and misconceptions around profitability by ecommerce channels is one of the most common topics for ecom brand owners. This is particularly true for businesses that have established wholesale business. The reality is it's possible to make money selling into marketplaces (Amazon, Walmart, etc), selling through a DTC website and selling wholesale. The numbers are slighlty different and the money goes to slightly different places but the best way to maximize the sales for your business is to sell into all three. In this episode we'll break down the fees using actual numbers if you were to sell a product wholesale, on Amazon and on your own DTC web store.
If you'd like the profitability breakdown sheet, email me at andy@50poundboson.com.
Before we launch paid ads driving traffic to our ecommerce stores, we go through a thorough checklist. The goal is to make sure our advertising campaigns are going to be as effective as possible as quickly as possible. Running paid ads traffic through Google Ads, Paid Social, Influencers or any other source is one of the fastest ways to accelerate sales. By going through a our pre-ads launch checklist, you too can make sure your ads are ready to rock!
Make sure you're ready to launch ads with our Amazon Ads Prelaunch Checklist. Even if you're already running ads, you can improve the performance of your Amazon Ads by following the recommendations covered in this episode of the Ecommosaurus Podcast.
Return on Ad Spend (ROAS) is one of the most discussed KPIs in ecommerce advertising. Just how important is ROAS to the success of your ecommerce business? What are the limitations ROAS and how do you make sure you're spending your ad dollars effectively? Those types of business questions are essential to the long term success of your business. Today's episode is focused on those types of questions as we discuss "everything you wanted to know about ROAS but were too afraid to ask.
It's no secret one of the keys to a successful ecommerce business is a profitable ecommerce store. Driving consistent sales through your ecommerce store requires skilled ad buyers that are consistently in tune with the latest changes to the most popular advertising platforms. On this episode we're joined by our Google Ads Buyer, Ted Loesch and our Facebook Buyer, Sonny Wang to discuss what's working in ads right now.
Check out this episode for our recommendations on how to manage ad budgets in a changing economic environment leading up to Q4 of 2022.
In this episode we cover some of our most common horror stories from working on Amazon Seller Central and what to do if you see a similar issue. Many of the topics discussed in this episode have happened to multiple of our clients and sometimes to the same client multiple times.
These issues are frustrating, annoying and cost you SALES! So what do you do about it? Check out this episode to hear the most common Amazon horror stories and what you, as an Amazon seller can do about them.
In this episode we bring in Parker Harrington from our team to answer the most common questions we get around Amazon Seller Central. For new sellers, Amazon Seller Central can be very overwhelming. Having a partner who has experience setting up accounts and managing sales growth is incredibly important. We hope we've answered some of your questions. Additional questions can be directed to rawr@ecommosaurus.com
We live in interesting times in ecommerce and there's no reason to think Q3 2022 will be any less interesting than the last several quarters. We're highlighting the top 5 trends we're monitoring in ecommerce AND what to do about them. We threw in a couple of honerable mentions so this podcast is PACKED with great insights for ecommerce sellers.