Ecomm Breakthrough: Recent Episodes
Josh Hadley
Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.
Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping & logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking & optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skills
Mario Lanzarotti is a High-Performance Coach, TEDx Speaker, and Conscious Leader who helps entrepreneurs achieve success by adopting an inexorable mentality. His clientele ranges from Olympians and CEOs to mission-driven entrepreneurs around the globe, and he’s helped them achieve their goals in six months or less. Additionally, Mario hosts global masterclasses on conscious leadership and optimized mindsets.
In this episode… Are you reaching your full potential? If not, what’s holding you back? Could you be self-sabotaging? If you constantly set goals for yourself but never achieve them, you need to change your mindset.
Developing the right attitude with powerful habits is the key to unlocking a life of true freedom. As a high-performance coach and conscious leader, Mario Lanzarotti has developed principles to help his clients identify the obstacles that stand in the way of their success. By understanding when to seek the help of an expert — or following the principle of “First Who, Then What” — you can overcome obstacles 10 times faster than you would on your own. Mario advises his clients to heed the “Serving Over Selling” principle when acquiring new clients or growing a business. If you can identify your target audience's problems and provide a solution, you can leverage that principle to defeat the competition. While entrepreneurs often neglect their feelings for the sake of wanting to please others, as leaders, it’s essential to inventory those feelings to clear open cycles. A scattered mind is the cause of wasted time, energy, and blocked capabilities, and cleansing your mental powers ensures a focused mindset to make savvy business decisions.
In today’s eComm Breakthrough Podcast, Josh Hadley interviews High-Performance Coach Mario Lanzarotti about shifting one's mindset when elevating a business to the next level. Mario shares various principles and methods for shifting one's mindset, as well as how to open and close cycles that pose a risk of self-sabotage.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Mario Lanzarotti on LinkedIn | Instagram | X * Mario Lanzarotti * Mario Lanzarotti’s TEDx Talks * Mario Lanzarotti’s Special Offer for eComm Breakthrough Listeners
Special Mention(s):
- Kevin King
- Michael E. Gerber on LinkedIn
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- Roland Frasier on LinkedIn
- Bellwether Alliance
- Criteria Corp
- The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle
- The Obstacle Is the Way: The Timeless Art of Turning Trials Into Triumph by Ryan Holiday
- Pomodoro App
- The Pomodoro Technique
- Alex Hormozi on LinkedIn
- $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
- $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage.
In this episode… It takes several years to build a company, but you stand a chance to leave a bulk of money on the table if a business exit isn’t conducted properly. Over 50% of a business's earnings comes after selling it, so how can you ensure a rewarding exit?
According to mergers and acquisitions expert Scott Deetz, the best time to plan a business exit is before going into business. Many entrepreneurs make common mistakes during the exit process, such as failing to eliminate deal killers, having inaccurate financials, and misunderstanding a business’s full earning potential. To maximize your exit, ensure your company is in excellent financial health, have a clear exit strategy, hire a competent investment banker or M&A advisor, and be prepared to walk away from an unfair deal.
Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he welcomes back Scott Deetz, the Founder and CEO of Northbound Group, to talk about the top 12 mistakes to avoid when trying to sell a business. Scott expounds on the necessity of an exit and compliance and risk management plan, why small businesses and solopreneurs need to hold monthly CFO meetings, and critical questions to ask before closing the deal.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Scott Deetz on LinkedIn * Email Scott Deetz: Scott@NorthboundGroup.com * Northbound Group
Special Mention(s):
- Kevin King
- Michael E. Gerber on LinkedIn
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- Roland Frasier on LinkedIn
- CampEcom
Related Episode(s):
- “6 Different Exit Strategies, Which One’s Best for You? With Scott Deetz CEO of the Northbound Group”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
Ritu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She’s also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show.
In this episode… Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns?
Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors’ TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you’re in compliance with Amazon’s policies.
Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Ritu Java on LinkedIn * Email Ritu Java for a complimentary audit: Ritu@PPCNinja.com * PPC Ninja * PPC Ninja Mastermind * Free PPC Audit Tool
Special Mention(s):
- Kevin King
- Ryan Deiss on LinkedIn
- Michael E. Gerber on LinkedIn
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- Amy Wees on LinkedIn
- Billion Dollar Seller Summit
- Amy Porterfield on LinkedIn
- The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”
- “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico”
Ashley Kinkead is the Founder and CEO of Private Label Mastery, a masterclass teaching new e-commerce entrepreneurs how to start and build their Amazon brand. In 2015, she left her “dead-end career” in corporate America to pursue freedom, income, schedule control, and family time. Ashley began her entrepreneurial journey selling used books on Amazon. Now she prides herself on working with more six and seven-figure Amazon sellers than any other woman in the e-commerce industry. Ashley is an Amazon expert, coach, and master trainer who’s inspired thousands of novice business owners worldwide. In September 2022, she published a best-selling e-commerce book, Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop. She is also the host of Private Label Mastery, a podcast offering advice on topics such as creating a profitable listing strategy and launching successful Amazon products.
In this episode… When trying to grow a business successfully, you need to consider the problem you want to solve and the goals you want to achieve. Having a clear vision and mission helps with making goal-aligned decisions. However, if you intend to grow your brand to seven figures or more, Ashley Kinkead, a private label master, offers three proven strategies.
With brand building and generating sales in mind, focus on product differentiation. This strategy makes for product superiority and provides consumer alternatives. Ashley also recommends obtaining a brand registry to protect your brand content and intellectual property and manage your listings. It also provides the data needed for creating A+ content. Lastly, implement pay-per-click (PPC) to maximize clicks and target desired audiences.
In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Ashley Kinkead, Founder and CEO of Private Label Mastery, to discuss her entrepreneurial journey and how she launched over 15,000 Amazon products. Ashley shares strategies for increasing revenue, proven methods for differentiating products, and the two focus areas to concentrate on when building a brand.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Ashley Kinkead on LinkedIn * Private Label Mastery * Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop by Ashley Kinkead * Free Copy of Ashley Kinkead’s Book * The Private Label Mastery Podcast
Special Mention(s):
- Kevin King
- Michael E. Gerber on LinkedIn
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- Roland Frasier on LinkedIn
- Prosper Conference
- Matt Altman on LinkedIn
- Destaney Wishon on LinkedIn
- George Meressa on LinkedIn
- Patrick Lencioni on LinkedIn
- The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
- The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
- Jim Cockrum on LinkedIn
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “The Ultimate Amazon Product Launch Strategy”
- “Skyrocket Your Organic Amazon Rankings | Proven PPC Strategies With Destaney Wishon”
George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors.
In this episode… In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform.
George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance.
In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * George Meressa on LinkedIn * Clear Ads
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Michael E. Gerber on LinkedIn
- The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
- Gary Vaynerchuk on LinkedIn
- Brandon Young on LinkedIn
- CampEcom
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
Destaney Wishon is the CEO and Co-founder of BetterAMS, a retail media agency aiding Amazon sellers to scale their businesses through optimizing sponsored products, sponsored brands, sponsored displays, and DSP campaigns, which helps increase clicks and sales. Destaney has been in the Amazon space for six years, and her agency manages over $50 million of spend across Walmart and Amazon channels. Her first job out of college was as an intern at Shamrock Solutions, a fast-growing tech startup. While there, she honed her skills in Amazon Seller Central, social networking, and public relations. After realizing Amazon’s power potential as an online retailer, she co-founded BetterAMS and has never looked back. Destaney is a thought leader on Amazon advertising, social media personality, and co-host of Better Advertising With BetterAMS, a podcast sharing insights on optimizing and scaling online brands with Amazon PPC and DSP.
In this episode… Ad Spend is the amount of money businesses spend on advertising campaigns and is used as a metric for measuring ad performance. Amazon Advertising is a tool that allows sellers to only pay when buyers click on ads. As ads for brand products evolve, Amazon’s advertising business grows and attracts target audiences. Companies that utilize Amazon Advertising reap several benefits, such as improving brand awareness, reducing sales cycles, understanding customer behavior, and tracking results, allowing businesses to make data-driven decisions.
Destaney Wishon, an advertising agency owner, explains that Amazon sellers shouldn’t advertise only for clicks. Instead, they need to understand the overall advantage, which is to improve product organic ranking. If your goal is to expand your brand to the next level, you need to monitor your brand metrics in addition to investing in Amazon Advertising.
In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Destaney Wishon, CEO and Co-founder of BetterAMS, an advertising agency dedicated to helping Amazon brand owners. Together, Josh and Destaney discuss strategies for scaling businesses to the next level using Amazon Advertising. She advises on tips for boosting organic rankings, preferred data management tools, and how your business can benefit from hiring an advertising agency.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Destaney Wishon on LinkedIn * BetterAMS * BetterAMS on YouTube | LinkedIn | Instagram * BetterAMS Complimentary Brand Audit * Better Advertising With BetterAMS
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- Amy Wees on LinkedIn
- How to Win Friends & Influence People by Dale Carnegie
- The 7 Habits of Highly Effective People by Stephen R. Covey
- ChatGPT
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico.”
Norm Lanier is the CEO of a six-figure, family-owned, Texas-based sign company, creating interior graphic art. Norm earned his BS in photography and began a career in graphic design, working for companies such as Exxon, Compaq, and Hewlett-Packard. On his 50th birthday, he celebrated by exiting the corporate world to fulfill his dream of owning a business and designing art to share with the public.
In this episode… The thought of starting a passion business is scary. It’s easy to be complacent working for someone else because of job security and a steady paycheck. With the onset of online startups and mom-and-pop shops, there is plenty of competition for e-commerce entrepreneurs. However, if your passion drives you, you’ll continuously push through the difficult stages of being a business owner.
Norm Lanier is an artist by trade, and his talents earned him jobs at prominent companies. When he felt the time was right, he retired to put his passion to work for himself. Though he’s enjoyed success as a brand owner, he’s also endured obstacles that have hindered the business’ growth. Novice e-commerce entrepreneurs experience many pain points, but there are focus areas to help cut down on expenses: Identify levers that impact the business, simplify the business by implementing the 80/20 rule, and invest in PPC.
In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Norm Lanier, Strategy Audit Session Winner and CEO of an Amazon private label, to discuss growing a small business and planning for a business exit. Norm shares key takeaways and insights that he’s learned as an e-commerce entrepreneur, including prioritizing key areas of the business, manufacturing and chain supply, and brand diversification.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Norm Lanier on LinkedIn
Special Mention(s):
- Kevin King
- Roland Frasier on LinkedIn
- Michael E. Gerber on LinkedIn
- The E-Myth Revisited by Michael E. Gerber
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
Michael E. Gerber is the Co-founder and Chairman of Michael E. Gerber Companies, which helps businesses achieve growth, order, and productivity. Named the World’s #1 Small Business Guru by Inc. Magazine, Michael is an entrepreneurial and small business thought leader who has impacted millions of small business owners and hundreds of thousands of companies worldwide for over 40 years.
Michael, the author of the NY Times mega-bestseller The E-Myth Revisited and numerous other worldwide best-selling E-Myth books on small business entrepreneurship, leadership, and management, has also written 32 industry-specific E-Myth Vertical books co-authored by industry experts, covering a wide range of professions, with a mission to transform the state of small business worldwide.
In this episode… Whether you’ve always dreamed of owning a business or stumbled into entrepreneurship, the path to success requires commitment. While many novice business owners have innovative ideas, they lack execution. Without a plan, entrepreneurs ignore setting goals, asking for help, and possibly lose focus. What follows is a state of overwhelm and a risk of failure.
Michael E. Gerber, guru and business thought leader, was a business owner for 10 years before he developed a system to operate a business effectively. Since then, he’s written The E-Myth, a foundational book many entrepreneurs consider the bible for success. In The E-Myth, Michael articulates why 80% of businesses fail and an eightfold path — including a dream, a vision, a purpose, and a mission — that leads to business growth.
In this special episode of the eComm Breakthrough Podcast, Josh Hadley interviews Michael E. Gerber, author of The E-Myth Revisited and Co-founder and Chairman of Michael E. Gerber Companies, to discuss why The E-Myth is considered the foundational book for many business owners. Michael conveys the message behind the best-selling book, explains the eightfold path and the dreaming room, and offers advice for business owners.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Michael E. Gerber on LinkedIn * Michael E. Gerber Companies * The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber * Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Steven Pope on LinkedIn
- David Nilssen on LinkedIn
- DOXA Talent
- The Future is Borderless
- Michelle Prince on LinkedIn
- Michelle Prince
- The Power of Authority Spotlight
- Tom Foster on LinkedIn
- Foster Web Marketing
- World of Marketing Podcast
- Austin Clark on LinkedIn
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Four Critical Pillars for Amazon Listing Optimization”
Nathan Hirsch is the Co-founder and CEO of EcomBalance and Outsource School. EcomBalance is a monthly bookkeeping service for e-commerce businesses selling across multiple channels. Outsource School teaches business owners effective hiring methods for hiring and retaining top-tier, offshore virtual assistants. In 2015, he co-founded FreeUp.net, scaling it to $12M in yearly revenue before exiting in 2019. Nathan has appeared on over 400 podcasts and is a social media personality.
In this episode… Offshore outsourcing involves contracting individuals or service providers located in different geographical regions. In-demand business functions and industries such as IT services, software development, finance and accounting, customer support, and data entry have sparked a need for outsourcing virtual talent. Additionally, there are a multitude of benefits to using this type of service, including cost-effectiveness, scalability and flexibility, time zone advantages, and access to specialized skills.
As with any type of business, outsourcing comes with many challenges. Nathan Hirsch, a longtime entrepreneur, experienced years of hiring trial and error. The lessons he learned along the way led him to scale businesses beyond seven figures using only virtual assistants. Eager to share these methods as an online educational resource for other business owners led him to co-found the Outsource School.
In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Nathan Hirsch, Co-founder of EcomBalance and Outsource School, to discuss finance and business operating systems. Nathan shares the challenges of outsourcing talent, proven hiring methods for acquiring offshore talent, the benefits of using Outsource School, and business owners’ common bookkeeping mistakes.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Nathan Hirsch on LinkedIn * EcomBalance
Special Mention(s):
- Kevin King
- Roland Frasier on LinkedIn
- Michael E. Gerber on LinkedIn
- Chad Rubin on LinkedIn
- Mike Mayer on LinkedIn
- Profasee
- Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “Chad Rubin’s Proven Strategies to Transform Your eCommerce Business With AI”
Rolando Rosas is the Founder of Global Teck Worldwide, a tech e-commerce store passionate about providing high-quality communications and telecommunications equipment. His entrepreneurial journey began with a college computer, printer, and an old-school kitchen wall phone. He founded his third startup, Circuit Loops, in 2020 when he grew frustrated with outdated methods of purchasing broadband, wireless, and fiber internet for smaller businesses. Before starting Global Teck Worldwide, he spent several years as a seller on Amazon.
In this episode… Amazon is the largest online retailer and the largest e-commerce selling platform. According to Marketplace Pulse, an estimated 6.3 million sellers use the Amazon marketplace, and over half of them are North American sellers. It’s a preferred sellers’ platform because it’s established and trusted, has minimum start-up costs, and there’s the potential to earn money quickly.
If your goal as an Amazon seller is to make passive income, Rolando Rosas – an expert e-commerce entrepreneur – advises you to be ready to work. One of the biggest misconceptions is that after posting products, Amazon takes care of the rest. The reality is that the early stages of your selling journey will require many hours and effort. However, there are steps to take to outperform the competition, such as refining the product's main image, diligently responding to customers’ questions, and using data analytical tools.
Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he interviews Rolando Rosas, Founder of Global Teck Worldwide and Circuit Loops, to discuss pay-per-clicks strategies and his journey to building a seven-figure brand. Rolando explains the differences between selling on Amazon versus other online channels, misconceptions of drop-shipping, the impact data has on your business, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Rolando Rosas on LinkedIn * Global Teck Worldwide * Global Teck Worldwide on Amazon * Circuit Loops * What the Teck? * Rolando Rosas’ Free Technology Offer
Special Mention(s):
- Kevin King
- Michael E. Gerber on LinkedIn
- Roland Frasier on LinkedIn
- Tyler Jefcoat on LinkedIn
- Chad Rubin on LinkedIn
- Steven Pope on LinkedIn
- The Giza Power Plant: Technologies of Ancient Egypt by Christopher Dunn
- American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard
- Open AI ChatGPT
Related Episode(s):
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat”
- “Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI”
- “Four Critical Pillars for Amazon Listing Optimization”
Pat Yates is the President and Owner of Happy Feet Slippers, a novelty business providing high-quality, comfortable house shoes for the entire family. The slippers garnered nationwide attention after a 2014 appearance on Shark Tank, where he struck a deal with Robert Herjavec. Since then, the company’s grown into a multimillion-dollar e-commerce operation. The deal led to licensing agreements with DreamWorks, NCAA, NFL, and Disney. By 2015, he formed a relationship with Mark Daoust, the Founder of Quiet Light, where he now serves as one of the broker’s mergers and acquisitions advisors.
In this episode… Happy Feet Slippers started as a kiosk retail venture over 25 years ago. Today, the slipper company is a global success thanks to an appearance on a popular TV show. Soon, more opportunities followed when the founder, Pat Yates, signed lucrative licensing deals with prominent brands. Although licensing helped elevate his company, the experience was the start of a new lesson in business for the seasoned e-commerce entrepreneur.
If you’re an established business owner interested in licensing your products, Pat advises doing your research first. To license a product involves giving another company rights to your intellectual property to produce and sell. Leveraging license agreements has benefits, such as passive income, brand recognition, and acquiring new customers. On the contrary, there’s a risk of intellectual property theft, losing control of your brand, colossal licensing fees, and profit loss.
In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Pat Yates, President and Owner of Happy Feet Slippers and Business Broker at Quiet Light, to discuss the complexities of licensing. Pat talks about protecting your brand, his various licensing partnerships, and the steps to acquire licensing. Pat also switches gears to discuss mergers and acquisitions, offering sage advice on exiting a business.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh Hadley: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Pat Yates on LinkedIn * Email Pat Yates: Pat@QuietLight.com * Quiet Light * Happy Feet Slippers * Happy Feet Slippers on Amazon
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- Rich Goldstein on LinkedIn
- Licensing Expo
- Loom
Book Mention(s):
- The EXITPreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success by Joe Valley
- Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game by Walker Deibel
- The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “How to Double or Triple the Value of Your Business With Intellectual Property (Ip) Protection”
Nathan Resnick is the Founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products worldwide. He has launched dozens of products and, until recently, owned three companies before exiting one of his entities. Nathan has penned several articles for Entrepreneur, The Next Web, and frequents as a guest expert on CNBC. Nathan spent several years living in China and is fluent in Mandarin.
In this episode… Sourcing is the process of finding and acquiring products a business needs to sell. Though a complex and time-consuming process, it’s essential to the success of a business. But if you’re an amateur e-commerce entrepreneur, you may not know where to start.
Sourcing expert Nathan Resnick recommends doing the research, as there are different ways to source products. You can find suppliers through online directories, trade shows, or networking with other businesses. Once you’ve found a few potential suppliers, your next step is to carefully evaluate them to ensure they’ll provide you with products at a competitive rate.
In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Nathan Resnick, Founder and CEO of Sourcify, to discuss product sourcing and supply chain. Nathan shares sourcing strategies to scale a business, how to negotiate with manufacturers, and why business owners should use Section 321. Whether you’re a veteran or novice entrepreneur, Nathan is primed with useful nuggets to supercharge your business. So, stop what you’re doing and tune in now!
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Nathan Resnick on LinkedIn * Nathan on Twitter * Sourcify
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Steve Simonson on LinkedIn
- Dylan Whitman on LinkedIn
- Tim Ferriss on LinkedIn
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Actions You Must Take To Prepare Your Business for a Recession”
Yoni Kozminski is the Founder of South Col and the Founder and CEO of Escala and MultiplyMii. South Col is an e-commerce accelerator empowering founders to reach peak potential, while Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. Both Escala and MultiplyMii, however, provide different solutions aimed at taking e-commerce and Amazon businesses to the next level.
In addition to being a scaling expert and an entrepreneur, Yoni hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few.
In this episode… It’s fair to say that when entrepreneurs set out to go into business for themselves, the end goal is to grow it to seven figures and beyond and earn huge profits. It’s also fair to say that when entrepreneurs reach this level of success, they want to be able to enjoy it. Sure, running a business comes with many stressors, but some factors can alleviate the pressures associated with growing a business.
The first step to lessen stress, according to entrepreneur and business leader Yoni Kozminski, is to simply get out of your own way. So, what does that mean, and how do you get out of your own way? You start by creating or purchasing a reliable operational system.
In this enlightening episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Yoni Kozminski, the Founder of South Col, Escala, and MultiplyMii, to discuss business operating systems and organizational structures that can help entrepreneurs scale to eight figures and beyond. Yoni explains how to build operating systems, the four core processes for a $20 million Amazon FBA Business, and the steps to take to become a successful entrepreneur.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Yoni Kozminski on LinkedIn * Email Yoni: Yoni@multiplymii.com * South Col * Escala * MultiplyMii * Successful Scales Podcast * Yoni’s $3,000 Gift Coupon Code
Special Mention(s):
- Norm Farrar on LinkedIn
- Bradley Sutton on LinkedIn
- Kevin King
- Brandon Young on LinkedIn
- Adam Runquist on LinkedIn
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
- ChatGPT
Related Episode(s):
- “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”
- “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands.
In this episode… Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller?
According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business?
Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Shannon Roddy on LinkedIn * Avenue 7 Media * Shannon’s free resource offer: Amazon Seller’s Checklist
Special Mention(s):
- Norm Farrar on LinkedIn
- Bradley Sutton on LinkedIn
- Kevin King
- Tim Ferriss on LinkedIn
- Tyler Jefcoat on LinkedIn
- Jason Boyce on LinkedIn
- Good to Great: Why Some Companies Make the Leap...and Others Don’t by Jim Collins
- Calendly
Related Episode(s):
- “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”
- “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “The Three Financial Metrics That Will Predict Your Business’s Future With Tyler Jefcoat”
Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company partnering with retailers and brands to help market, sell, fulfill, and ship its products. Corey is a 15-year supply chain and operations leader. Additionally, he has over 20 years of experience in the e-commerce fulfillment industry specializing in channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high-performing teams through inclusion, collaboration, and engagement. Through his years of experience, Corey has launched over 50 different subcategories through online and brick-and-mortar channels.
In this episode… With the ever-evolving needs of Amazon and the changes in logistics on Amazon, if your company isn’t properly staffed with essential experts in place, your company could be at a disadvantage. If you only rely on a virtual assistant to handle all operational needs, you may have already put your company in jeopardy. While virtual assistants may be administrative experts and take direction well, they aren’t considered supply chain or operations experts. So, what position hires should be a priority in today’s market?
Business leaders Corey Apirian and Josh Hadley strongly suggest hiring a supply chain manager or expert as quickly as possible. A supply chain manager oversees, coordinates, and manages the logistics regarding the production and distribution processes of the company’s goods. Supply chain management is integral to a company’s success because an expert in this field can boost customer service, reduce operating costs, and improve the financial position of the company. Those are just a few responsibilities of a supply chain manager. Want to learn more about supply chain logistics?
Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, for an in-depth discussion about global supply chain and shipping and logistics. Corey advises on how to build a shipping business, the steps to grow an e-commerce business, the role that smart merchandising plays in selling on Amazon, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Corey Apirian on LinkedIn * Davinci Micro Fulfillment * Email Corey: Corey@Davincimfc.com
Special Mention(s):
- Norm Farrar on LinkedIn
- Steve Simonson on LinkedIn
- Kevin King
- Rick Watson on LinkedIn
- The Fulfillment IQ Podcast
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
- ChatGPT
- Power BI
Related Episode(s):
- “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”
- “Actions You Must Take To Prepare Your Business for a Recession”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time.
In this episode… Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance?
Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more?
Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Will Russell on LinkedIn * Russell Marketing * Russell Gives Foundation * Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time by Will Russell
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- Michael E. Gerber on LinkedIn
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Related Episode(s):
- Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans
- Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai
- Seven Acquisition Strategies to Scale to Eight Figures and Beyond
Amy Wees is the CEO of Amazing At Home, an e-commerce consulting company that has helped over 1000 brands launch private label products on several commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise upcoming entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares e-commerce tips and tricks on her podcast The Seller Roundtable.
In this episode… It’s been said that if you discover what you’re most passionate about and turn it into a career, you’ll never work a day in your life. Amy Wees discovered her passion while serving in the United States Air Force. What first started as a hobby quickly turned into a full-time gig once she realized she was not only talented at consulting, but it was also lucrative.
Amy’s journey, however, is no different from other inexperienced entrepreneurs. She became an expert in learning from her own mistakes, and as a consultant, she can help you avoid those same mistakes. But her consulting company doesn’t just address avoidable mistakes. Amy knows how to make money, as well as how to be smart with money.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with the CEO of Amazing At Home, Amy Wees, to discuss her consulting business and all things e-commerce. Amy shares strategic selling tips, entrepreneurial obstacles to avoid, and how to diversify your manufacturing and supply chains.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Amy Wees on LinkedIn * Amazing At Home * The Seller Roundtable * Amazing At Home on Instagram and Facebook
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- Howard Thai on LinkedIn
- Tyler Jefcoat on LinkedIn
- Danny McMillan on LinkedIn
- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- Clockwork, Revised and Expanded: Design Your Business to Run Itself by Gino Wickman
- ChatGPT
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- The Three Financial Metrics That Will Predict Your Business’s Future with Tyler Jefcoat
Tyler Jefcoat is the Co-founder and CEO of Seller Accountant. Seller Accountant is a financial company dedicated to helping e-commerce sellers maximize their profitability by supplying bookkeeping and financial coaching services. With his help, Tyler’s clients have sold over $100M in e-commerce sales in one year. Tyler heads the Seller Accountant Roundtable, a private mastermind club for seven- and eight-figure sellers. Before founding Sellers Accountant, Tyler was the Co-founder and Managing Partner of Care to Continue, a home healthcare company that grew from 0 to 100 in four years.
In this episode… Accounting is imperative to a business’s financial health. By keeping up-to-date records, a business owner can compare current financial information to past finances. Accurate records upkeep allows users to forecast the success of a business. So, where do entrepreneurs begin if they want to avoid distorted bookkeeping?
Business leader Tyler Jefcoat suggests understanding the basics of accounting, managing the profitability of your business at a SKU level, and A/B testing prices. Want to learn more?
Join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the Co-founder and CEO of Seller Accountant, Tyler Jefcoat, to discuss money, accounting, finance, and business exiting. Tyler shares common accounting mistakes made by sellers, targets to aim for, how to outspend competitors on ads, and how to prepare for a business exit.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Tyler Jefcoat on LinkedIn * Seller Accountant * Return on Podcast
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- James Thomson on LinkedIn
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
- Merchant Spring
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
Bradley Sutton is the Chief Evangelist and the Director of Training at Helium 10, an e-commerce sellers’ platform to help Amazon entrepreneurs capitalize and dominate the marketplace. A passionate e-commerce seller and Amazon expert, he’s launched over 100 products on the popular platform. Because Bradley is so well-versed in all things Amazon, he hosts the most-listened-to podcast for Amazon sellers, the Serious Sellers Podcast.
In this episode… Part of scaling an e-commerce business is to launch new products. Launching new offerings not only boosts sales but can potentially attract new loyal customers. But with growth comes new problems. Often new product launches can cause financial loss. So how can e-commerce sellers avoid this misstep?
Business leader Bradley Sutton recommends using the title keyword density strategy before revealing new products. He also suggests practicing healthy financial business acumen by understanding your budget. Finally, Bradley reminds sellers that launching new products shouldn’t prevent them from continuing to follow the basic steps that helped them reach their current level of success. Want to learn more about title keyword density and other launching strategies?
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he welcomes the Chief Evangelist and Director of Training at Helium 10, Bradley Sutton, to discuss launching new products on Amazon. Bradley shares what is currently working and not working when launching new products on Amazon, explains title keyword density, and elaborates on the importance of having products ranked at the top of the page.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Bradley Sutton on LinkedIn * Helium 10 * Serious Sellers Podcast by Helium 10 * Serious Sellers Podcast on Facebook and Instagram * Helium 10 tools * Manny Coats on LinkedIn * Guillermo Puyol on LinkedIn * Tomer Rabinovich on LinkedIn
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
Dr. Pradeep Kumar Sacitharan is the CEO of Donsfield, an international business and trade development firm. Dr. Sacitharan is a trained scientist by trade, holding a PhD in Molecular and Cellular Medicine from Oxford University. Before his tenure at Donsfield, he was the Vice President of Business Development at GemPharmatech, a global biotech company. After starting his Amazon e-commerce business, Dr. Sacitharan became a seven-figure seller in less than one year. This led him to his latest business ventures, owning a boutique Amazon account and launch management agency, and acquiring distressed assets.
In this episode… When starting an online store, a key lesson to quickly learn is that you must nourish relationships with your vendors, manufacturers, and agencies. The partnerships you build with these entities are not merely transactions, and you should stop treating them as such. So, how should you treat them?
Amazon seller and e-commerce expert Dr. Pradeep Kumar Sacitharan explains his online businesses are lucrative because of one golden rule. He treats his partnerships as human interactions. If you’ve hit a plateau or are searching for new methods to take your business to the next level, Dr. Sacitharan first wants you to avoid four mistakes that can hinder your growth. Intrigued?
In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he sits down with the CEO of Donsfield, Dr. Pradeep Kumar Sacitharan, to discuss his Amazon journey and how he’s acquired several businesses. He shares his day-to-day life as an e-commerce entrepreneur, business exit strategies, a case study on how to be a creative seller, product price tactics, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Dr. Pradeep Kumar Sacitharan on LinkedIn * Dr. Sacitharan on Twitter and Instagram
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- Howard Thai on LinkedIn
- Amy Wees on LinkedIn
- Amazing At Home
- The Second Bounce of the Ball: Turning Risk Into Opportunity by Ronald Cohen
- Steve Simonson on LinkedIn
- Parsimony
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage.
In this episode… When an entrepreneur is ready to sell his or her company, an exit strategy should already be in place. This type of strategy gives the owner the option to liquidate their stake in the business, limit loss, or make a substantial profit. So, if you’re planning to exit your business, what should you be doing now?
Business leader Scott Deetz recommends starting with the following tactics. First, start building a data room today. A data room is simply a series of folders that will allow your potential buyer to get a quick overview of your company. Second, implement strategic financing, which gives you a better understanding of your company’s valuation. Lastly, start organizing your accounting.
Want to learn more? Tune into this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes the Founder and CEO of the Northbound Group, Scott Deetz, to discuss actions to take before exiting a business. Scott shares the various types of business exits and buyers, an exit case study, and when it’s time to contact an exit strategist.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Scott Deetz on LinkedIn * Northbound Group * Gift from Scott - Email: Scott@NorthboundGroup.com
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
- Monday
- Manny Coats on LinkedIn
- Guillermo Puyol on LinkedIn
- Helium 10
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
Afolabi Oyerokun is the Co-owner of Honu Worldwide, a Pennsylvania-based company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics and streamlining strategies and relationship building led him to found Honu Worldwide. Because he has such a talent and passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development.
In this episode… Depending on the industry niche, e-commerce runs the risk of becoming oversaturated. Additionally, it doesn’t help you as a seller to create or market products that are overproduced. So, what must you do to succeed as an Amazon and e-commerce entrepreneur?
Business leader Afolabi Oyerokun advocates for innovation. Instead of gauging the market to see what’s selling, do your due diligence to discover what consumers need so you can bring something new to the market. As a veteran e-commerce entrepreneur, Afolabi offers a wealth of knowledge and experience.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-owner of Honu Worldwide, Afolabi Oyerokun, to discuss starting an Amazon business. Afolabi shares how he entered the world of Amazon, strategies for starting and exiting a business, seller lessons to avoid, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Afolabi Oyerokun on LinkedIn * Honu Worldwide * Afolabi’s special gift — email: Savings@HonuWorldwide.com
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- Norm Farrar on LinkedIn
- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
- Kajabi
- Click Funnels
- Russell Brunson on LinkedIn
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”
James Thomson is the Managing Partner at Equity Value Advisors, where he supports private equity and branded product leaders with due diligence and strategy consulting to accelerate equity value through eCommerce. He is a Board Member and Investor in Mamenta, Davinci Micro Fulfillment, and MAVI.io. Before his current roles, James was the Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses.
James continues to immerse himself in the world of Amazon issues. Before Buy Box, he served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker.
In this episode… Are you someone who has become a seven-figure seller and wondering how to reach that next level? Often when entrepreneurs reach a level of success, the challenge can be what is there to do next. So, what is the next step?
Business leader and e-commerce expert James Thomson suggests these three actions. The first step would be to build a team of experts and delegate responsibilities. Next, start thinking about brand equity and discover ways for your customers to fall in love with your brand. Lastly, execute a three-year plan and stick with it.
In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he welcomes the Managing Partner of Equity Value Advisors, James Thomson, to discuss exit strategies and making your business purchase-friendly to eligible buyers. James explains the benefits of diversifying into other e-commerce channels, shares advice with sellers who want to cross seven figures, and answers the question: should you drive traffic to your website or to Amazon?
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * James Thomson on LinkedIn * Equity Value Advisors
Special Mention(s):
- Steven Pope on LinkedIn
- Kevin King
- Norm Farrar on LinkedIn
- Die With Zero: Getting All You Can From Your Money and Your Life by Bill Perkins
- VIZIT
- Logie
- Rick Cesari on LinkedIn
Related Episode(s):
- “Four Critical Pillars for Amazon Listing Optimization”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”
Brian Johnson is the Co-founder of Canopy Management, a full-service digital advertising agency for Amazon brands. In addition to Canopy Management and his 20-plus years of experience, Brian has helped over 20,000 brands grow $1 billion in Amazon sales via his Amazon advertising consultancy. As a result, his products and services continue to keep him in high demand with small and large market companies globally.
In this episode… Amazon is not only a best-selling e-commerce channel, it has also become a trustworthy product advertising platform. Positive advertising provides product visibility, increasing sales and profitability. So as a seller, what must you do before creating a successful advertising campaign?
Entrepreneur and business leader Brian Johnson recommends taking these steps into accountability. Consider how to differentiate your product listing and constantly be innovative, conduct a top 20 term search, and understand why customers purchase your products.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-founder of Canopy Management, Brian Johnson, to discuss Amazon advertising and product optimization. Brian shares his first experience with Amazon changed his life, how he launched his first course, his advice on how Amazon sellers can grow beyond eight figures, and the most common images brands use for product optimization.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Brian Johnson on LinkedIn * Canopy Management * Brian’s Gift: Free Strategy Session * Email Brian: Brian@CanopyManagement.com
Special Mention(s):
- Steve Simonson on LinkedIn
- Kevin King
- Steven Pope on LinkedIn
- Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss
- Review Monitoring
- Acquisition
- Alex Hormozi on LinkedIn
- Leila Hormozi on LinkedIn
- $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Actions You Must Take To Prepare Your Business for a Recession”
Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm’s goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He’s the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world’s first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves.
In this episode… There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out?
Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content.
To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Norm Farrar on LinkedIn * Lunch with Norm Podcast * Email Norm: Norm@LWNDeals.com * LWNDeals
Special Mention(s):
- Steven Pope on LinkedIn
- Roland Frasier on LinkedIn
- Kevin King
- Data Dive
- Brandon Young on LinkedIn
- Carlos Alvarez on LinkedIn
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Related Episode(s):
- “Four Critical Pillars for Amazon Listing Optimization”
- “Actions You Must Take To Prepare Your Business for a Recession”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
Howard Thai is the CEO and Founder of Signalytics, an e-commerce consulting firm, which helps e-commerce sellers generate more sales through strategies such as keyboard ranking and advertising optimization. His company is the brainchild of his expertise and talents as a former Amazon top 50 seller. As a way of giving back and educating new sellers on the platform, he became an educator, training Chinese sellers on Amazon. Howard has saved, started, scaled, and sold hundreds of businesses via Amazon and other virtual platforms.
In this episode… Are you an Amazon seller trying to reach seven or eight figures?
It’s an attainable goal, but if you have been struggling to reach that goal, you may want to invest in the help of a mentor or an Amazon trainer. Howard Thai, a former Amazon top seller, also recommends these three selling strategies: create product opportunities for your consumers, be creative when optimizing your product listings, and understand black hat tactics.
To learn more, join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the CEO and Founder of Signalytics, Howard Thai, to discuss his experience as a top 50 Amazon seller and his strategies to become a seven and eight-figure seller. Howard shares why he founded Signalytics, his transition from selling on eBay to Amazon, why you should join mastermind groups, and the black hat tactics sellers should use to protect themselves.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Howard Thai on LinkedIn * Signalytics * Howard Thai
Special Mention(s):
- Roland Frasier on LinkedIn
- Kevin King
- Steven Pope on LinkedIn
- Ryan Deiss on LinkedIn
- The Art of War by Sun Tzu
Related Episode(s):
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss”
Marketing entrepreneur Ryan Deiss is the Founder and CEO of The Scalable Company, a community of “accidental” entrepreneurs, founders, and CEOs who take what they’ve learned and apply it to other ventures. Ryan is also the Founder and CEO of Digital Marketer, a cohesive program combining all of your digital marketing methods into one. In addition to founding multiple companies that collectively hire hundreds of employees globally, Ryan is an expert speaker on business operating systems and a best-selling author.
In this episode… Are you someone who is just starting a new company but drowning in day-to-day tasks? Maybe you’re a business owner who’s hired a virtual assistant to help with minor duties so you can focus on larger tasks but still have to train the assistant. So, as a new entrepreneur, how can you alleviate stressors and accomplish your daily goals?
Business leader Ryan Deiss suggests hiring a field expert to handle the tasks you do not like and are not well-versed in. Why? Because it gives you the freedom to flourish in what you are most talented in. As a result, you become more productive, and your company becomes more productive, which could lead to more growth and better profits. Want to learn more from Ryan?
Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he sits down with the Founder and CEO of The Scalable Company, Ryan Deiss, to discuss business operating systems.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Ryan Deiss on LinkedIn * The Scalable Company * Digital Marketer * Founders Board
Special Mention(s):
- Kevin King
- Roland Frasier on LinkedIn
- Steven Pope on LinkedIn
- War Room Mastermind
- Traffic and Conversion Summit
- The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt
- John Peterman on LinkedIn
- The J. Peterman Company
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
- “Four Critical Pillars for Amazon Listing Optimization”
Simon Hammer is the VP of Product at Vimbly Group, a New York City-based business-growth company that scales and invests in technology-enabled businesses. Simon runs nine of Vimbly’s business units, including e-commerce. With combined studies in human biology, health, and society, pre-med, and finance at Cornell University, where he holds a bachelor’s degree, he was able to use all of his talents as a healthcare investment banker at Madison Williams and Company before pivoting to the Vimbly Group.
In this episode… As an e-commerce entrepreneur, it’s easy to get complacent when business is doing well and earning a profit. But what happens when that complacency starts to affect your bottom line?
Business leader Simon Hammer suggests getting back to the basics, especially when you’re trying to scale up your business. So what’s a good starting point if you’re trying to grow a business? You may want to lead with identifying the market opportunity for your product. Are you in a small market or a big market? Once you’ve identified your product market, learn to listen to your customers by actually reading their feedback. Simon is also a proponent of getting back to the basics by continuing to test product success and your market. Interested in learning more?
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with the VP of Product at Vimbly Group, Simon Hammer. The two discuss the art of scaling a business through sales optimization and mastering the basics of e-commerce. Additionally, Simon explains a successful process when acquiring a business, his thoughts on scaling a business piece-by-piece, how to properly conduct the due diligence process, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Simon Hammer on LinkedIn * Simon@VimblyGroup.com * Vimbly Group * Billion Dollar Seller Summit
Special Mention(s):
- Steven Pope on LinkedIn
- Steve Simonson on LinkedIn
- Kevin King
- Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker
- Ōura Ring
- Workflowy
Related Episode(s):
- “Four Critical Pillars for Amazon Listing Optimization”
- “Actions You Must Take To Prepare Your Business for a Recession”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
Dr. Travis Zigler is the Founder of Profitable Pineapple Ads, a consulting agency for Amazon sellers who want to grow their business through advertisements. Before founding Profitable Pineapple Ads, Dr. Zigler honed his selling chops as an Amazon PPC coach. Dr. Zigler is also the CEO and Co-founder of Eye Love LLC, an eye health and wellness company he co-owns with his optometrist wife, Dr. Jenna Zigler, providing premium quality eyewear and eye supplements.
In this episode… If you’re an Amazon entrepreneur who’s hired agencies to manage your pay-per-clicks in the past, you know it can be a daunting experience. The agencies make promises they’re unable to fulfill, don’t provide data in a timely manner, and in the end, you get little return for your investment.
Exitpreneur and Amazon seller Dr. Travis Zigler experienced this firsthand. Although well-versed in Amazon PPC, he still chose to hire agencies to manage his product PPC. Unfortunately, he was unsatisfied with the services. So what did he do about it? He hunkered down and learned the ins and outs of PPC and created his own method. The method has proved to be so effective that he decided to become a PPC coach and consultant.
To learn more, join Josh Hadley in this episode of the eComm Breakthrough Podcast, as he chats with the Founder of Profitable Pineapple Ads, Dr. Travis Zigler.Dr. Zigler shares his journey with his agency and the services it offers, his exit from his first entrepreneurial venture, and the latest tactics he’s implemented to increase organic sales on Amazon with his clients.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Dr. Travis Zigler on LinkedIn * Profitable Pineapple Ads Agency * Free Lead Generation Course gift from Dr. Travis Zigler * Amazon PPC Pros * Work for Profitable Pineapple Ads
Special mention(s):
- Steve Simonson on LinkedIn
- Steven Pope on LinkedIn
- Kevin King
- Amazing Selling Machine
- Matt Clark
- Jason Katzenback on LinkedIn
- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
- Google Workspace
- Ryan Moran on LinkedIn
- Capitalism
Related episode(s):
- “Actions You Must Take To Prepare Your Business for a Recession”
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
Brad Allen is an Amazon Seller who started on Amazon with creative retail and online arbitrage strategies in 2015. He sold everything from toys to high-end skincare on his Amazon business while living remotely in South America and Africa. After his account got suspended, Brad went into $400,000 of credit card and loan debt but eventually built two private label brands that are on track to earn eight figures this year.
In this episode… Are you interested in becoming an Amazon Seller? What do you need to know to thrive in this space?
Brad Allen is a very successful Amazon Seller, but you may not have guessed that based on his experiences a few years ago. In fact, he faced many challenges on Amazon to the point where his account got suspended, which left him with $400,000 of debt. Since then, Brad learned a lot, and he now shares the secrets of how he is crushing it on Amazon.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Brad Allen, a successful Amazon Seller with two private label brands. Brad talks about his journey with retail arbitrage, why his Amazon account got suspended and the lessons he learned because of it, and the tools that help you succeed on Amazon and other competitive marketplaces like Etsy.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Brad Allen on LinkedIn * Brad Allen on Instagram
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- Billion Dollar Seller Sumit
- EZ Sniper
- The 4-Hour Workweek by Tim Ferriss
- PickFu
- Etsy
- eRank
- Hellium 10
- Psycho-Cybernetics by Maxwell Maltz
Past episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"
- "The Ultimate Amazon Product Launch Strategy"
Steven Yates is the CEO of Prime Guidance, an agency providing Amazon, Walmart, and eBay sellers and vendors with coaching and advisory services to help them grow their businesses on marketplaces faster and operate smarter. He is also the Founder of All Industry Consulting, which offers expert advice to clients regarding merchandising, purchasing, sourcing, sales, and business development. Before founding Prime Guidance and All Industry Consulting, Steve developed well-rounded expertise working for multibillion dollar Fortune 500 retailers such as Amazon, Dick’s Sporting Goods, and eBay Enterprise.
In this episode… Are you an Amazon seller? Which levers do you need to pull in your business to increase sales and grow on Amazon and other marketplaces?
With the high competition on Amazon, sellers need to up their game and try to stand to sell more. To increase their conversion rate in any marketplace, sellers need to optimize product pages, keyword research, internal and external traffic generation, and content creation, including A+ content and infographics. Learn how Steven Yates helps shoppers win with all these and more through Prime Guidance.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Steven Yates, CEO of Prime Guidance. Steve talks about Prime Guidance and what it does, other marketplaces Prime Guidance helps sellers thrive in apart from Amazon, considerations for migrating to other marketplaces, and levers sellers can pull on Amazon that can influence sales and help them grow their brands.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Prime Guidance * Call Prime Guidance on 972-885-9262 * All Industry Consulting * Steven Yates on LinkedIn
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- Helium 10
- Splitly Reviews
- Anker
- Nozzle.ai
- James Thomson on LinkedIn
- Prosper Show
Past episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"
Kris Gramlich is the Account Executive at Sellozo, a comprehensive suite of intelligent tools that helps Amazon Sellers grow and manage their businesses. Insights and analytics with financial reporting offered by Sellozo provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard.
Kris is a professional FBA seller and a podcast host of Two Amazon Sellers and a Microphone, where they discuss everything related to selling on Amazon. Enjoying the thrill of selling items in the garage as a kid to selling clothes on eBay, Kris learned how to sell physical products on Amazon in 2013 and launched his first product in 2014. He has four brands and enjoys helping other sellers achieve success on Amazon.
In this episode… Amazon is a massive platform with hundreds of millions of products posing high competition. So, how can you stand out as an Amazon seller to make sales?
It entails a lot for Amazon sellers to succeed. They need to understand product launches, marketing, listing optimization, keyword research, ranking, reviews, and working strategies they could implement in their businesses — which they might not have the expertise to execute successfully. They need software and experts knowledgeable on the entire Amazon platform who can help them grow, manage, and scale their Amazon brands efficiently. Learn how Kris Gramlich helps Amazon sellers thrive with Sellozo.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Kris Gramlich, Account Executive at Sellozo. Kris talks about the mistakes Amazon sellers make, tips for successfully launching new products on Amazon, how to build an audience with insert cards and free samples, and the importance of leveraging influencer marketing.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Kris Gramlich on LinkedIn * Sellozo * Two Amazon Sellers and a Microphone
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- Nozzle.ai
- Refersion
- Adam Heist on YouTube
Books Mentioned:
- Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
Past episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"
- "Increase Organic Amazon Ranking Through Google Ads"
Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews.
Mark's background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide.
In this episode… Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales?
According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that's tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers' network list without breaching Amazon's terms of service, and how to re-rank or re-launch an existing product on Amazon.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Mark Casey on LinkedIn * House of AMZ
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- SELL + SCALE SUMMIT
- PickFu
- Post Purchase PRO
- Asin Doctor
- UglyFeedback
- UglyFeedback’s Email: hi@uglyfeedback.com
Past episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"
- "Increase Organic Amazon Ranking Through Google Ads"
Books Mentioned:
- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz
Chad Rubin is the Founder and CEO of Profasee, a pricing platform that enables Amazon brands to predict ideal product prices. He leads Profasee's operations and overseas IT strategy. Chad often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller, Cheaper, Easier, Direct. Before Profasee, Chad founded Think Crucial and co-founded Skubana and the Prosper Show.
In this episode… Are you an Amazon brand that relies on traditional pricing strategies alone? There's a chance you leave lots of money on the table that could increase your profit margin. So, how can you optimize your Amazon sales, increase your profits, and incorporate AI into your e-commerce businesses?
According to Amazon expert Chad Rubin, many brands have great products and even bigger ambitions but leave pricing strategies up to fate. It was the same for Chad with his e-commerce brand. As he looked for new ways to unlock huge profits, he discovered that pricing is the most relevant lever that flows to the bottom line, and it's a huge blind spot to many. Because there are few tools in the Amazon space to test prices, he built a world-class AI model that analyzes hundreds of real-time data points to help e-commerce brands pinpoint the perfect price for them to start profiting.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Chad Rubin, the Founder and CEO of Profasee. The two discuss how pricing is a challenge to many, how to change prices to maximize profits without sacrificing your BSR, and the importance of leveraging AI as an e-commerce business.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Profasee * Chad Rubin on LinkedIn * Chad Rubin’s Email: chad@profasee.com * Chad Rubin on Twitter * Cheaper Easier Direct by Chad Rubin and Frank Turner * Prosper Show * James Thomson on LinkedIn * Skubana * Think Crucial * The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss * The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson * The Great CEO Within: The Tactical Guide to Company Building by Matt Machory, Alex MacCaw, and Misha Talavera * Notion * Brandon Young on LinkedIn * Steven Pope on LinkedIn
Special Mention(s):
- Kevin King
- My Amazon Guy
Past episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- "Seven Acquisition Strategies To Scale To Eight Figures and Beyond"
Josh Gibson is the CEO and President of Sojourn Group Consulting, an Amazon boutique marketing agency specializing in helping sellers grow their marketplace. Before starting Sojourn, Josh worked in the banking industry. Today, his busy schedule doesn’t allow for much downtime, but when he’s not in the office, Josh spends it with his wife of 15 years and their four kids.
In this episode… Are you an Amazon seller who’s frustrated with how the platform eats your margin for breakfast, lunch, and dinner? With an estimated 6.3 million sellers on Amazon, there is plenty of competition for your product to stand out. Add to that compromised cash flow, strict inventory expectations, packaging restrictions, and high fees, and it’s easy for your bottom line to fall into the red. So what strategies are there for sellers to make a profit?
Josh Gibson, business leader and expert Amazon seller, suggests you prioritize tracking your weights and categories and the products you’re selling. Other tips for seller success are leveraging best-selling products, optimizing product listings, and experimenting with selling on other e-commerce channels.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Josh Gibson, the CEO and President of Sojourn Group Consulting. The two discuss expanding seller distribution channels, the best tools to efficiently operate a business, why you should hire a marketing agency to help grow your brand, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Josh Gibson on LinkedIn * Sojourn Consulting Group
Special mention(s):
- Steven Pope on LinkedIn
- My Amazon Guy
- Bradley Sutton on LinkedIn
- Kevin King
Book(s):
- Gary (Gary Vee) Vaynerchuk books on Amazon
An in-demand executive recruiter in the e-commerce space, serving over 150 companies, Harry Joiner is the President and CEO of eCommerce Recruiter. The firm recruits top-tier talent for the National Retail Federation and B2B organizations. Harry’s accolades include closing job searches for manager, director, VP, and the C-suite for companies such as A&E Television, Adidas, REI.com, and more. Additionally, Harry has been featured in SUCCESS magazine, The Wall Street Journal, and Bloomberg Businessweek.
In this episode… The e-commerce world is rapidly evolving with the addition of big-name brands and startups. From retail to streaming services, consumers have a plethora of shopping options. Furthermore, shopping channels are a preferred method of retail therapy for several reasons, including convenience, the age of smartphones, and social media integration. With access to so many smart devices, it makes sense for career seekers to search online.
According to Harry Joiner, an e-commerce recruiting extraordinaire, fulfilling premiere job positions equivocates to drafting elite sports figures such as Tom Brady and Steph Curry. As an e-commerce recruiter, he and his business partner are highly selective. He also understands the business side of recruiting, such as economics and the client’s business strategy. But what else goes into this new-age recruiting process?
Join Josh Hadley, host of the eComm Breakthrough Podcast, as he talks with Harry Joiner, the President and CEO of eCommerce Recruiter, about recruiting top talent for businesses in the electronic commerce space. Harry explains attracting A-level talent for companies, including developing a business strategy, identifying elite candidates, learning new skills, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Harry Joiner on LinkedIn * Harry Joiner * eCommerce Recruiter * eCommerce Jobs * CMO Search * Allan Seibert on LinkedIn * Andrew Youderian on LinkedIn * Bill LaPierre on LinkedIn * Kevin Hillstrom on LinkedIn
Special Mentions:
- Search Engine Watch
- Steven Pope on Linkedin
- My Amazon Guy
- Roland Frasier on LinkedIn
- Kevin King
Books:
- The Ultimate Sales Letter 4th Edition: Attract New Customers. Boost Your Sales by Dan S Kennedy
- No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-direct Marketing Businesses by Dan S Kennedy
- No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity by Dan S Kennedy
- No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity by Dan S Kennedy
Kelcey Lehrich is the Co-founder and CEO of 365 Holdings, an Akron, Ohio-based company that buys and grows e-commerce brands. In addition to mergers and acquisitions, Kelcey also hosts the HoldCoConf. Known as the official “Un-Conference of Micro PE,” the HoldCoConf is a sought-after event where companies meet, learn, scale, and grow. Outside of business, you can find Kelcey rucking, marathon training, or at a Crossfit gym. Although he is passionate about endurance-type hobbies, Kelcey’s number one passion is family time with his wife and two sons.
In this episode… eCommerce selling is a booming business responsible for making many new entrepreneurs multimillionaires. It’s understandable that successful business owners want to explore new ventures. So, what should be your next move if you are a thriving seven-figure seller?
Business leader Kelcey Lehrich recommends considering acquisitions and mergers. A buyer can purchase a new company, merge to create a new organization, or acquire some assets and stocks through mergers and acquisitions. Merging and acquiring businesses can be a quick and easy way to expand your portfolio, but it can be overwhelming.
Join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he talks to Kelcey Lehrich, the Co-founder and CEO of 365 Holdings. Together, the two explain everything you want to know about mergers and acquisitions in e-commerce. Additionally, Kelcey expounds on why entrepreneurs should explore how to zone into their genius, create a vision, learn the processes of acquisitions and mergers through experience, and more. So, without further ado, let’s get started.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * “The Five Biggest Mistakes Josh Hadley Wants You To Avoid as a New Business Owner” * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Kelcey Lehrich on LinkedIn * Kelcey on Twitter and Instagram * 365 Holdings * Email Kelcey: Kelcey@365-holdings.com * 365 Holdings Articles * HoldCoConf * Justin J Scheeff on LinkedIn * The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz * Superhuman * Gary Vee on LinkedIn * Roland Frasier on LinkedIn
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.
Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.
In this episode… The Amazon marketplace is a popular selling channel because it offers sellers many benefits, including customer reach, Amazon’s reputation, and reliable fulfillment and shipping.
Despite the positive benefits Amazon offers its sellers, understanding how the platform works can be intimidating for beginners.
Over the past weeks, eight-figure e-commerce seller Josh Hadley has shared his journey, which is a great success story despite the growing pains he experienced early on. The creation of the eComm Breakthrough Podcast is one of the ways he’s giving back to rookie sellers, and he’s giving away one monthly comprehensive strategy audit worth $10,000 each month.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Charlie McKenzie, an Amazon seller and the first winner of Josh’s strategy audit session giveaway. Josh demonstrates a live audit where he explains the best Amazon strategies that target a specific niche. Josh talks to Charlie about product innovation, sales copy that guarantees customer solutions, and product testing to maximize profits.
Resources mentioned in this episode: * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Tyler Gregg on LinkedIn * Ampd * Kevin King * Brandon Young * Data Dive * Sales Tax Handbook * In Order To Live: A North Korean Girl’s Journey To Freedom by Yeonmi Park * Scale Insights * SellerBoard * Seller Systems * RoboQuill * Simply Noted * Amazon Vine
Rafael Veloz is the Founder and CEO of Share It Studio, an award-winning, Amazon-focused marketing agency specializing in helping sellers reach their goals like increasing sales and building brand awareness. Rafael has over 13 years of marketing experience and spent five of those years as an Amazon marketing specialist.
In this episode… Like many young adults just graduating from high school, Rafael Veloz’s future seemed uncertain because he hadn’t discovered his life’s passion. Once he realized that he could use his creativity for content creation, it was full throttle from that point on.
As a product specialist for Amazon marketing, Rafael helps his clients achieve their full selling potential by using the lessons he’s acquired about product content optimization. Rafael focuses on providing effective, data-driven strategies for visual content that benefit his clients’ listings’ performance.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with Rafael Veloz, the Founder and CEO of Share It Studio, to discuss product optimization that helps sellers stand out from the competition. Rafael explains how to understand data using brand analytics, how to implement those findings into product listings, and how to understand product advertising through constant testing.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Rafael Veloz on LinkedIn * Share It Studio * Email Rafael: Hello@ShareItStudio.com * Rafael on Instagram * Rafael’s Gift: 15% Discount * Gary Vaynerchuk (Gary Vee) on LinkedIn
Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon.
In this episode… Do you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further.
Not only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in!
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” * “Four Critical Pillars for Amazon Listing Optimization” with Steven Pope * “Actions You Must Take To Prepare Your Business for a Recession” with Steve Simonson * “How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection” with Rich Goldstein * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Matt Altman on LinkedIn * Right Side Up * Matt’s free audit session * Plum Card
Special Mentions
- Kevin King
- Steven Pope on LinkedIn
- Steve Simonson on LinkedIn
- Brandon Young on LinkedIn
- Destaney Wishon on LinkedIn
Software Tools
- Eva Guru
- Intellivy
- Amazon Mechanical Turk (MTurk)
- Data Dive
- Ecom Analytics
- Pacvue
Aaron Hovivian is the CEO and Solution Project Lead of The Collab Team. The company is a hub that specializes in creating solutions for transitioning clients seeking to operate at their highest efficiency. The Collab Team focuses on four core areas: people, processes, planning, and projects.
Aaron’s business is turning solopreneurs into eight-figure earners using The Collab Team formula. He attributes his success to being a jack-of-all-trades, which includes understanding team analysis and KPIs and creating roles and responsibilities. Aaron also hosts hybrid and virtual events, including masterclasses.
In this episode… Many solopreneurs and small business owners reach a level of success where their company profits millions and then hits a plateau. This often leads to evaluating processes and cutting overhead costs to elevate profits.
Unfortunately, that isn’t always the most effective solution. When it comes to scaling a business to seven figures and beyond, operating systems must be placed in motion. But where do you start? If you think operations drain profits or the thought of creating systems overwhelms you, then this episode is for you.
In today’s episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with The Collab Team CEO and Solution Project Lead, Aaron Hovivian, to discuss the four foundations that scale a business beyond seven figures, including marketing automation and integrations, customer experience, organizational chart and team, and sales and finance. Plus, Aaron shares a free special gift with the eComm Breakthrough Podcast audience. This is one episode you don’t want to miss. Let’s get started.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Aaron Hovivian on LinkedIn * The Collab Team * The Collab Team: Facebook | Instagram | TikTok * Traction: Get a Grip on Your Business by Gino Wickman * Foudations That Scale Masterclass * Ops Experts Club * Aaron’s Free Gift for eComm Breakthrough’s Audience * Keith Yackey on LinkedIn * Married Game * Kolbe ATM Index * Loom * Pedro Adao on LinkedIn * 100X Academy
Josh Hadley is the CEO of Hadley Designs, and Becca Hadley is the Chief Creative Officer of Hadley Designs, an online boutique graphic design store. The boutique specializes in stationery and gift items ranging from wedding invitations to baby shower decor to classroom decor. A one-off opportunity for Becca to design wedding invitations for her best friend sparked something in Josh, and from there, Hadley Designs was born. The e-commerce leaders are more than just business partners. They are also the powerhouse couple behind the brand.
Though Hadley Designs is an eight-figure success, Josh and Becca’s trajectory once laid elsewhere. Josh’s path was always to be an entrepreneur. He holds an MBA from the University of Utah and has always had an innate passion for owning a business. Becca, an art lover since childhood, is also a University of Utah alum with a BA in education.
In this episode… It’s rare that a couple can combine their passions to create a business venture. But that happened for Becca and Josh Hadley, the dynamic duo behind the creative e-commerce brand Hadley Designs.
Still, working with a significant other can be challenging: how to divide time to spend with the kids, setting aside alone time, and respecting each other's job role in the company. So, how can a married couple who spends nearly 24 hours together make it work?
In this episode of Josh Hadley’s eComm Breakthrough Podcast, the script has been flipped, as Chad Franzen of Rise25 interviews Josh, CEO of Hadley Designs, and his wife, Becca Hadley, Chief Creative Officer of Hadley Designs. Together, this powerhouse couple discusses following your passion, understanding the right time to pursue entrepreneurship full-time, and finding the balance when working with a spouse.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * Email Josh: Josh@eCommBreakthrough.com * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Becca Hadley on LinkedIn * Hadley Designs * Hadley Designs on Amazon * Rise25 * Chad Franzen on LinkedIn
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law, a boutique law firm focused on providing clients with essential patent protection strategies and patent prosecution. A respected professional in the industry for nearly three decades, Rich has acquired over 2,000 patents for his clients.
Rich’s mission is to connect, protect, and educate inventors, start-ups, small businesses, and e-commerce and digital marketers to obtain patent protection. He makes learning about patent protection easy by hosting the Innovations and Breakthroughs Podcast and he wrote the book The ABA Consumer Guide To Obtaining a Patent.
In this episode… These days many e-commerce sellers choose to sell their products on Amazon. With proper marketing, sellers usually find success within a few years, if not sooner. But with great success comes a few hassles. One is product copying.
As host Josh Hadley shared in previous episodes, one of his mistakes in his entrepreneurial journey was failing to protect his products. If you have made the same mistake or experienced product duplication, you’ll want to stick around to learn how to protect your intellectual property (IP).
In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Rich Goldstein, the Principal Patent Attorney at Goldstein Patent Law, to discuss how sellers can double the value of their business with intellectual patent protection. Stay tuned to learn why you should trademark your brand, evaluate your product before applying for a patent, and understand the value of IP protection. Plus, Rich explains the significance of having an IP budget.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Rich Goldstein on LinkedIn * Goldstein Patent Law * Goldstein Patent Law Events * Innovations and Breakthroughs Podcast With Rich Goldstein * The ABA Consumer Guide To Obtaining a Patent by Rich Goldstein * Amazon Brand Registry * Kevin King * Brandon Young on LinkedIn * Titan Network * Norm Farrar on LinkedIn * Danny McMillan on LinkedIn * Seller Sessions
Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge,” and handles over 300 clients. MAG provides over 1,200 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon.
A thought leader, Steven mastered the e-commerce business as a corporate marketing manager and e-commerce director. His 10 years of experience led him to teach the art of leveraging on Amazon. Before founding MAG, Steven earned his MBA from Western Governors University and worked as a TV reporter.
In this episode… You finally originate a niche product and decide to sell it on Amazon. Sales quickly flourish, but suddenly the product success hits a snag. Now what?
You enlist the services of My Amazon Guy. The agency’s Founder, Steven Pope, is not only an e-commerce brand mastermind but also has firsthand experience as an Amazon seller. He understands the concerns that come with selling on the platform. From copycats to thieving hackers to product suppression, Steven has experienced it all. More importantly, Steven and his firm of veteran professionals know how to handle these situations and execute resolutions.
In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steven Pope. Steven discusses three actionable steps to increase sales and take your brand to the next level by conducting a search query performance report, identifying keywords before implementing content and merchandise changes, performing A/B tests on product images, and more.
Steve Simonson is the Managing Director of Symo Global, a consulting firm composed of veteran high-level executives with a mission to support and aid companies to achieve their goals. Steve is also a lifelong entrepreneur who has built, purchased, sold, and founded several companies over three decades. Additionally, Steve’s companies have been recognized for three years straight by Inc. magazine and have been on its Inc. 500 list. Steve was also a finalist for the Ernst and Young Entrepreneur of the Year award.
In this episode… Some may say a recession is approaching, and others believe we’re already living in one. While businessman Steve Simonson agrees with the latter, he does not believe these are doom and gloom days. Instead, Steve challenges fellow business owners to strategize in order to come out triumphant on the other side. So, how should entrepreneurs go about doing this?
A lifelong entrepreneur, Steve spends plenty of his time collaborating with intelligent people. He’s learned plenty through trial and error, and what he did not learn from experience, he achieved from brainstorming with some of the greatest minds in free enterprise. As a result, Steve knows how to navigate business in a booming or a shaky economy.
In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steve Simonson, the Managing Director of Symo Global. Steve discusses the actions entrepreneurs must take to prepare their businesses for a recession, including implementing a product profitability analysis and liquidating non-earning inventory. Plus, Steve answers Josh’s rapid-fire questions. So entrepreneurs, grab a pen and paper because you do not want to miss what Steve has to say!
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.
Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.
In this episode… In the last three Thought Leadership conversations, Josh Hadley revealed his early mistakes as a new entrepreneur, his step-by-step process for hiring A-level talent, and how he scaled a seven-figure brand beyond eight figures.
Nothing short of passionate, Josh believes there is enough prosperity to go around. He has a genuine desire to help business owners succeed. On a mission to guide nouveau entrepreneurs on how to avoid the stumbling blocks he encountered, Josh shares his wisdom once again.
In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh in part four of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss creating a business performance enhancement framework, including Josh’s explanation of product innovation, why he believes talent is the nerve center of any business, his thoughts on sales and marketing strategies, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs * Hadley Designs on Amazon * Chad Franzen on LinkedIn * Rise25 * Utah Entrepreneur Challenge * American Airlines MBA Leadership Pipeline * The Seven-Step Process Entrepreneurs Should Use When Hiring New Talent * Ryan Deiss on LinkedIn * Scalable * Roland Frasier on LinkedIn * Alex Charfen on LinkedIn * Simple Operations * Entrepreneurial Operating System (EOS) * The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Kevin King is a lifelong entrepreneur who has not received a paycheck from an employer in 30 years. An e-commerce merchant, Kevin has been a successful Amazon agent since 1999. His success led him to launch five seven-figure, private-label brands on Amazon in 2015.
Kevin was named one of the Top 40 Direct Marketers Under 40 by Direct Marketing Magazine. Additionally, he’s been quoted in prestigious news mediums, including the New York Times and The Wall Street Journal. He’s also appeared on Lifestyles of the Rich and Famous, Inside Edition, and Entertainment Tonight.
Kevin’s fortune allows him to travel extensively, and he’s traversed 90 countries spanning all seven continents. When Kevin isn’t traveling or overseeing his multimillion-dollar Amazon businesses, you can catch him hosting his AM/PM Podcast — a platform that educates aspiring Amazon sellers.
In this episode… Not many people are fortunate enough to have been their own boss for a lifetime. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents.
But Kevin isn’t some self-serving guru who regurgitates what others say. Kevin actually leads by experience and is often referred to as a “walking encyclopedia of Amazon and marketing.” So, what is Kevin’s formula for success?
In this episode of the eComm Breakthrough Podcast, Josh Hadley talks with e-commerce seller and entrepreneur Kevin King to discuss his multiple business ventures, why an Amazon seller must create a brand, his “wicked-smart” direct marketing strategies, and more. So get comfortable, grab a pen and paper, and take heed. Kevin drops plenty of knowledgeable nuggets you won’t want to miss!
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Kevin King * Kevin on Facebook * AM/PM Podcast * Helium 10 * Helium 10 Elite * Billion Dollar Seller Summit * Steve Simonson on LinkedIn * Product Savants * Brand Genesis * Collective Minds Society * Norman Farrar on LinkedIn * Seller Systems * Brandon Young on LinkedIn * Casey Gauss on LinkedIn
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.
Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.
In this episode… In our second Thought Leadership episode, Josh Hadley discussed the five biggest mistakes he hopes entrepreneurs avoid. Josh also touched upon understanding the right time to hire and what roles need to be filled.
Now, Josh shares one of the main concerns he hears from other business owners, which is hiring reliable talent. If you’re someone in a leadership role who’s responsible for recruiting, you’ll want to listen as Josh offers his seven-step hiring process.
In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in part three of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss effective strategies to hire high-performing talent, including Josh’s recommended job advertising websites, his methodology for assessing potential candidates, his interviewing process, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Hadley Designs * Hadley Designs on Amazon * Email Josh: Josh@eCommBreakthrough.com * Rise25 * Chad Franzen on LinkedIn * Upwork * Indeed * OnlineJobs.ph * Criteria Corp
Tyler Gregg is the Director of Operations at Ampd, a self-serve technology that allows Amazon sellers to unlock and launch custom Google Ads instantly. For over seven years, Tyler and his Ampd team have tirelessly created Google ad tech that is finally available for Amazon sellers. Before moving to Ampd, Tyler worked as a management consultant and specialized in developing stage brands and growing sales.
In this episode… Are you an Amazon seller looking to funnel more traffic to your site? Have you thought about purchasing ads but were unsure which service to use? Maybe you’ve considered using Google Ads but were hesitant to try it. Now is your time to learn everything you need to know about this advertising program.
Google Ads is a paid marketing tool used to generate quality traffic. Over the years, Ampd, a technology company staffed with some of the best data scientists, has committed to studying and mastering how Google Ads work best for Amazon sellers using keywords that generate profitable traffic.
In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Tyler Gregg, Ampd’s Director of Operations. Together, they discuss Ampd and how to purchase Google Ads to generate traffic. You’ll also learn some seller best practices, common mistakes sellers make when buying Google Ads, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs on Amazon * Hadley Designs * Tyler Gregg on LinkedIn * Ampd * $30 Ampd Promo Code: JOINAMPD30 * Ampd on LinkedIn * Amped on Facebook * Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.
Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.
In this episode… In our first thought leadership episode, Josh Hadley discussed his entrepreneurial conquests and the inspiration behind Hadley Designs.
Josh also mentioned his motivation for starting his podcast, eComm Breakthrough, which is a direct result of the lessons he’s learned from his entrepreneurial hiccups. In fact, there was a point early on in his business venture when Josh felt like giving up. Now, Josh shares the five mistakes he wants you to avoid.
In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in the second part of their Thought Leadership discussion. Together, these well-versed business-to-business podcasters discuss understanding e-commerce channels that work best for your business, the best time to hire and who to hire, how to inspire creativity for your brand, and more.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs on Amazon * Hadley Designs * Rise25 * Chad Franzen on LinkedIn * Roland Frasier on LinkedIn * Seven Acquisition Strategies To Scale To Eight Figures and Beyond
Self-proclaimed serial entrepreneur Roland Frasier is the Owner of Epic Network and six of the fastest-growing businesses, according to Inc. Magazine, including Epic Network, The Scalable Company, and War Room. In addition to e-commerce, these companies specialize in real estate, e-learning, and SaaS. Roland’s expertise as an investor entrepreneur has helped him acquire and sell over 1,000 businesses with adjusted sales ranging from 3-4.3 million dollars.
In this episode… Roland Frasier, a co-founder and owner of multiple businesses, has dabbled in several prestigious careers. With degrees in accounting and law, he first garnered licenses in real estate and insurance as a teenager. Still, Roland wasn’t satisfied with his career choices.
All wasn’t lost, however. After consulting with his tax attorney father, Roland understood he had the education and the tools to make a successful career transformation. After a chance meeting with some of his father’s clients, Roland had an aha moment, and the rest, as they say, is history.
In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Roland Frasier, the Co-founder, and Principal of Epic Network. Roland talks about the moment he knew he wanted to be an investor entrepreneur, his motivation for writing Zero Down, and the impactful book that has shifted his mindset. Additionally, Roland drops several nuggets of advice on how to acquire businesses and discusses his seven acquisition strategies to help seven-figure e-commmerce owners grow to eight-figures.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Roland Frasier on LinkedIn * Roland on TikTok |Twitter |YouTube |Instagram |Facebook * Epic Network * War Room Mastermind * Nothing Down: How to Buy Real Estate With Little or No Money Down by Bob Allen * Zero Down: Five Proven Steps to Quickly Acquire Businesses by Roland Frasier * EPIC Challenge * Business Lunch * Ryan Deiss on LinkedIn * What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS by Gino Wickman * Verne Harnish on LinkedIn * Scaling Up: A Gazelle Company * The Scalable Company * Black Box Thinking: Why Most People Never Learn From Their Mistakes – But Some Do by Matthew Syed
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.
In this episode… If you’ve ever read about entrepreneurs or listened to them speak, they often talk about the innate entrepreneurial spirit that has always been with them.
The same is true for Josh Hadley, host of the eComm Breakthrough Podcast. Josh’s success rose from humble beginnings, and he’ll tell you that he made mistakes along the way. But those mistakes taught him valuable lessons, and as a result, Josh was able to grow a business into an eight-figure success. His only regret? That he could have reached such margins much quicker. There was no guide for him to prevent stumbling blocks, so he created his own guide for other entrepreneurs.
In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh. Together, these two well-versed business-to-business podcasters discuss Josh’s serial entrepreneurial conquests. Josh’s story is an inspiring one, and you’ll learn this as he describes his background, how his wife’s talents inspired their first e-commerce brand, and the motivation behind starting his podcast.
Resources mentioned in this episode: * Josh Hadley on LinkedIn * eComm Breakthrough Consulting * eComm Breakthrough Podcast * Email Josh: Josh@eCommBreakthrough.com * Hadley Designs on Amazon * Hadley Designs * Chad Franzen on LinkedIn * Lassonde Entrepreneur Institute * American Airlines MBA Leadership Pipeline * Becca Hadley on LinkedIn * Troy D’Ambrosio on LinkedIn