Retention Nation: Recent Episodes

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Black Friday SMS Strategies Ecommerce Brands Can’t Miss | Retention Nation Podcast

In this episode of Retention Nation, Isaac Hyman dives deep into how ecommerce brands can leverage SMS marketing to supercharge their Black Friday and Cyber Monday sales. From boosting customer lifetime value (LTV) to accelerating list growth, Isaac shares his proven strategies for using SMS to complement your email campaigns and drive incremental revenue.

You’ll learn essential tactics like how to reward your subscribers with exclusive early access, reinforce your marketing message with SMS, and build meaningful customer relationships through conversational commerce. Plus, Isaac shares his firsthand experience of how SMS saved the day when an email service provider broke during a previous Black Friday, showing how SMS can be a game-changer for your holiday season.

Here are ten key takeaways from the podcast episode:

1. SMS Marketing Complements Email: SMS should not just be a backup to email; it’s a powerful, standalone channel that can boost sales when used strategically alongside email marketing during Black Friday and beyond.
2. Leverage SMS for VIP Treatment: Reward your SMS subscribers with early access to Black Friday deals, giving them a VIP experience that can enhance customer loyalty and increase lifetime value.
3. SMS Increases LTV: Customers who opt-in for both SMS and email are likely to have 4-6x higher lifetime value compared to those who only sign up for email.
4. Utilize SMS for Conversational Commerce: Unlike emails, SMS allows for two-way communication, enabling you to engage directly with customers, answer questions, and gather valuable insights.
5. Follow-Up is Crucial: SMS should be used for follow-ups—whether it’s a browse abandonment reminder or a cross-sell offer. The money is in the follow-up!
6. Build a Better Relationship with SMS: SMS gives you an intimate, direct line to customers, allowing you to build stronger relationships through personalized messaging and surveys.
7. Use Surveys for Gift Data: SMS is an excellent tool for gathering holiday gifting preferences, helping you target customers with more personalized offers and increasing conversion rates.
8. SMS Boosts Campaign Effectiveness: Reinforce your email messages with SMS to increase their reach and effectiveness. SMS should complement, not replicate, your email campaigns.
9. Grow Your SMS List Quickly: Implement tactics like SMS opt-ins at checkout, multi-step pop-ups, and social media links to rapidly expand your SMS subscriber list.
10. SMS Provides Valuable First-Party Data: Collecting SMS subscriber data helps enhance personalization, giving you a more complete view of your customers to improve targeting and retention strategies.

Whether you’re aiming to grow your SMS list quickly, enhance your holiday campaigns, or get your customers to buy twice during the season, this episode is packed with actionable insights to help your brand succeed. Don’t miss out on this expert guide to using SMS marketing to win Black Friday, boost sales, and set your ecommerce brand up for long-term success.

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post Black Friday SMS Strategies Ecommerce Brands Can’t Miss | Retention Nation Podcast appeared first on HiFlyer Digital.

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Elevated Service, Elevated Retention: How Olivia Parker and TalentPop Drive Loyalty Through Outstanding Customer Service | Retention Nation Podcast

In this riveting episode of Retention Nation, we’re thrilled to host Olivia Parker, Senior Partnerships Manager at TalentPop. With over 7 years of expertise in SaaS and e-commerce, Olivia’s insights into the world of customer service and retention are nothing short of transformative. At TalentPop, they’re redefining how brands connect with top-notch e-commerce experts to elevate customer experience and retention strategies.

Join us as Olivia dives deep into how modern brands are shifting from reactive customer service to proactive strategies that drive retention. We’ll explore how leveraging customer service can enhance cart abandonment follow-ups and tackle challenges that smaller brands face. Olivia will also shed light on how customer service can complement email and SMS marketing, and why it’s crucial in reducing churn and boosting customer loyalty.

Here are ten key takeaways from the podcast episode:

1. Proactive Customer Service: Olivia Parker from TalentPop emphasizes the shift from reactive to proactive customer service. Brands are increasingly integrating customer service strategies early in their operations, even before launch, to enhance retention and customer satisfaction.
2. Customer Experience Integration: TalentPop helps e-commerce brands manage customer interactions across all touchpoints—from pre-acquisition to post-purchase—underscoring the importance of a holistic approach to customer experience.
3. Subject Matter Expertise: Effective customer service goes beyond handling complaints. TalentPop focuses on recruiting agents with specific industry expertise to ensure they can represent the brand’s voice and handle inquiries with authority and empathy.
4. Revenue Generation Strategies: TalentPop integrates revenue-generating tactics into their customer service approach, such as proactive live chat, abandoned cart recovery calls, and managing social media interactions to capture and convert potential sales.
5. AI Utilization: AI is leveraged to handle routine inquiries (e.g., WISMO questions), freeing up human agents to focus on more complex interactions that can drive revenue and improve customer relationships.
6. Impact of Proactive Live Chat: Implementing proactive live chat can significantly boost conversion rates. TalentPop reports an average 12% increase in conversion rates when engaging customers actively on product pages.
7. Abandoned Cart Recovery: TalentPop’s approach includes calling customers who abandon their carts. With an 18% pickup rate and a 25% close rate, this method proves effective in recovering potentially lost sales.
8. Social Media Management: Managing social media comments and inquiries is crucial for maintaining engagement and capturing sales opportunities. TalentPop assists brands in responding to thousands of social media comments to maximize revenue.
9. Subscription Churn Management: TalentPop tackles subscription churn by offering retention deals and calling canceled subscriptions to win them back, helping brands reduce churn and maintain customer loyalty.
10. Holistic Attribution Tracking: TalentPop tracks performance through various metrics, including response time, customer satisfaction, and conversion rates. They provide a comprehensive view of results, collaborating with partners to deliver a well-rounded attribution analysis.

With Black Friday on the horizon, Olivia will share her top tips for optimizing customer service to maximize impact during the peak season. Don’t miss this episode packed with actionable advice and insider knowledge on harnessing customer service for unparalleled retention success!

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post Elevated Service, Elevated Retention: How Olivia Parker and TalentPop Drive Loyalty Through Outstanding Customer Service | Retention Nation Podcast appeared first on HiFlyer Digital.

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How Garth Watrous Retains Customers with Customer Experience at American Hat Makers | Retention Nation Podcast

Join us on this episode of Retention Nation as we sit down with Garth Watrous, the visionary co-owner of American Hat Makers. Garth, who grew up immersed in the world of artisan hat-making alongside his father, has played a pivotal role in doubling the company’s growth—twice! With a business degree from San Diego State University and a relentless drive to become the world’s top hat company, Garth’s journey is nothing short of inspiring.

In this episode, we dive into how American Hat Makers has successfully transformed pandemic-era one-time buyers into loyal customers over the past four years. Garth shares insights on leveraging personal experiences to build meaningful customer relationships at scale, and how his company’s commitment to handcrafted, American-made hats shapes its retention strategies

Some of the key takeaways include:

• Quality Over Size: Garth emphasizes that being the biggest isn’t necessarily the best. True business success is defined by profitability and delivering value to shareholders, not just top-line growth.
• Shift from Vanity Metrics: He notes that the romanticism of high top-line growth in e-commerce is fading. Instead, focusing on genuine profitability and sustainable business practices is crucial.
• Retention Focus: Garth highlights the importance of retention in achieving long-term success. It’s not enough to acquire customers; the goal is to retain them and encourage repeat purchases.
• Challenges of Post-COVID E-Commerce: The pandemic altered e-commerce dynamics, pushing brands to adapt quickly. Garth’s company leveraged e-commerce growth during this time but faced challenges in maintaining profitability.
• Customer Acquisition Costs: Managing customer acquisition costs (CAC) is crucial. Garth discusses the need to balance initial acquisition expenses with the potential for future profit, especially in premium apparel.
• The Value of Customer Feedback: Listening to customer feedback is essential for improving business practices and ensuring customer satisfaction.
• Effective Use of Technology: Technology like SMS and email marketing tools are critical, but Garth stresses the importance of getting foundational elements right, like website functionality and customer data collection.
• Customer Experience Matters: Ensuring a seamless and easy purchasing experience is key. Garth recounts a real issue with missing phone numbers and how it impacted customer service and marketing efforts.
• Balancing Engagement: Finding the right cadence for customer communication is vital. Over-engaging customers can lead to burnout, while under-engaging may miss opportunities for retention.
• Accepting Customer Preferences: Garth advises that it’s okay for customers to unsubscribe or block communications if they’re not interested. The focus should be on nurturing the engaged audience rather than trying to hold onto those who aren’t receptive.

Discover how American Hat Makers engages customers in its mission to lead the hat-making industry, and learn about the impact of gender on retention rates. Garth also explores innovative and nostalgic tactics for e-commerce, and offers a glimpse into what’s next for American Hat Makers.

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post How Garth Watrous Retains Customers with Customer Experience at American Hat Makers | Retention Nation Podcast appeared first on HiFlyer Digital.

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Driving Loyalty in the Ebike Industry: Andrew Mosko’s Retention Tips from Juiced Bikes | Retention Nation Podcast

Welcome back to Retention Nation! In this exciting new episode, Isaac sits down with Andrew Mosko, VP of DTC at Juiced Bikes, to dive deep into the world of customer retention in ecommerce. Andrew brings a wealth of experience from his roles at Stanley Black and Decker, Hearst, and OXO, making this conversation a must-listen for anyone in the retail and DTC space.

Isaac and Andrew explore key questions like:

1. What does it take to build a successful DTC operation, especially when starting from scratch?
2. How can retailers retain customers in the face of direct-to-brand competition?
3. What’s the secret to aligning various departments’ goals for effective retention strategies?
4. How is Juiced Bikes converting pandemic-era riders into loyal customers, and what lessons have they learned?
5. Navigating challenges like national news impacts and industry-specific issues such as lithium battery concerns.
6. Are there retention patterns among different types of ebike riders?
7. What’s on Juiced Bikes’ retention roadmap, including exciting explorations like direct mail?
8. And finally, Andrew shares insights and last words about Juiced Bikes that listeners won’t want to miss!

Tune in for a lively and insightful discussion on all things retention, ecommerce, and email marketing with Andrew Mosko, only on Retention Nation!

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post Driving Loyalty in the Ebike Industry: Andrew Mosko’s Retention Tips from Juiced Bikes | Retention Nation Podcast appeared first on HiFlyer Digital.

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Riding High: Mehdi Farsi Reveals State Bicycle’s Retention & Loyalty Insights | Retention Nation

Hey Retention Nation, fresh new episode and deep-dive into the world of customer retention, ecommerce, and email marketing incoming!

In this episode, we’re joined by Mehdi Farsi, co-founder of State Bicycle Co. Based in Tempe, Arizona, State Bicycle Co. specializes in stylish, high-performance bicycles, parts, and accessories that combine aesthetics with affordability.

With over $50 million in annual sales and 100,000 bikes produced, Mehdi shares customer retention insights into their remarkable success.

Our discussion with Mehdi covers a range of crucial questions including:

• How has the surge of new customers during the pandemic impacted State Bicycle Co.’s retention strategies?
• With a strong emphasis on high-quality products, how has this focus contributed to their impressive customer retention rates?
• How has national news, such as issues with lithium batteries in ebikes, influenced retention efforts, and how has the company navigated such challenges?
• s there a difference in customer loyalty between traditional bikes and ebikes?
• Mehdi’s company is known for collaborations with iconic brands like The Simpsons and Wu-Tang Clan. Do these collaborations primarily drive new customer acquisition, or do they also foster additional purchases from existing customers?
• Exploring offline strategies, have meetups or group rides been utilized for retention efforts, and what level of success have they achieved?

Join Mehdi Farsi and Isaac Hyman as we uncover the secrets behind State Bicycle Co.’s remarkable growth and retention strategies in the competitive world of ecommerce and cycling!

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post Riding High: Mehdi Farsi Reveals State Bicycle’s Retention & Loyalty Insights | Retention Nation Podcast appeared first on HiFlyer Digital.

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Behind the Scenes of BattlBox’s “Out of the Box” Retention Success w. John Roman | Retention Nation

On this Retention Nation podcast episode, we dive into the world of eCommerce and customer loyalty with John Roman, CEO of The BattlBox Group. Discover how John’s innovative strategies, including golden tickets and World War II tanks, have shaped customer retention at BattlBox. Learn about measuring ROI on retention initiatives and navigating post-pandemic customer loyalty trends. Explore the power of community building in retaining customers and the role of brand partnerships in enhancing loyalty. John also shares insights into BattlBox’s subscription tiers’ retention rates and their customer retention roadmap. Tune in for an inside look at BattlBox’s journey and strategies for building lasting customer relationships.

Key takeways from this episode:

1. John Roman shares his nine-year journey with BattlBox, highlighting the importance of community building and content in retention strategies.
2. Learn how BattlBox leveraged the pandemic boom and a Netflix show to drive exponential success, and how emotional attachment led to reclaiming the brand.
3. Discover BattlBox’s unique approach to retention through experiential rewards and emotional connections with customers.
4. Delve into the complexities of measuring ROI in retention events and the strategic balance between customer delight and financial viability.
5. Explore how community building and emotional connections drive long-term customer loyalty at BattlBox.
6. Understand the impact of tiered subscription models on customer churn and retention, with insights from BattlBox’s experience.
7. Learn how strategic partnerships with brands like Zippo and Nomadic contribute to BattlBox’s retention strategies and customer loyalty.
8. Explore the stages of BattlBox’s customer lifecycle, from acquisition to advocacy, and the role of retention strategies at each stage.
9. Dive into the complexities of measuring retention success and the key strategies BattlBox employs to drive long-term customer value.
10. Gain insights into BattlBox’s future plans for enhancing customer engagement, building stronger brand bonds, and creating lasting customer value.

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post Behind the Scenes of BattlBox’s “Out of the Box” Retention Success w. John Roman | Retention Nation Podcast appeared first on HiFlyer Digital.

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Why Craig Romero’s 8-Figure Beauty Brands Seeks Retention Experts The Grow With Him | Retention Nation Podcast

On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Craig Romero, founder of 8-figure brands Admire My Skin and Seoul Ceuticals – as well as other health, beauty and skincare brands – on how he created fanatic communities around their products and how he used data to tap into trends and scale brands from there. You’ll learn how customer data and searched trends is everything when it comes to customer retention, how email, SMS and paid ads work best together and why he hires agency partners and experts who grow with him.

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post Why Craig Romero’s 8-Figure Beauty Brands Seeks Retention Experts The Grow With Him | Retention Nation Podcast appeared first on HiFlyer Digital.

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How Ovadia Labaton Scaled Multiple Brands to 8-Figures | Retention Nation Podcast

On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Ovadia Labaton, founder of The Perfect Jean and investor in Kidbox, on how he successfully scaled multiple ecommerce brands to 8-figures and beyond. You’ll learn how product is everything when it comes to customer retention, how email & SMS marketing is a lot like dating and why COVID-19 accelerate his brands to the next level.

Loved the takeaways from our Retention Nation podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call The post How Ovadia Labaton Scaled Multiple Brands to 8-Figures | Retention Nation Podcast appeared first on HiFlyer Digital.

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Google Ads Secrets of the 1%: How to Attract & Convert More Visitors Into Customers | Ecom 80/20 Podcast

Turning one-time buyers into lifetime buyers starts with acquisition. Most e-commerce brands, however, suffer from shiny new object syndrome.

With TikTok ads, machine-learning driven strategies and ChatGPT hacks, staying ahead of the acquisition plans of the top 1% is more important than ever.

On this week’s Ecom 80/20 Podcast episode, Isaac Hyman talks with Aron Nam, an acquisitions and Google ads expert who’s worked with Walmart, B&H Photo & over 50+ e-commerce brands from the top 1%, about how to attract & convert more customers that turn into lifetime buyers.

You’ll learn the important differences between PMax vs. Manual in Google Ads, why Q2 is critical for e-commerce brands to figure out Google ads, and how to spend your acquisition dollars more effectively using the Pareto Principle.

Loved the Google Ads Secrets of the 1% podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call

The post Google Ads Secrets of the 1%: How to Attract & Convert More Visitors Into Customers | Ecom 80/20 Podcast appeared first on HiFlyer Digital.

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How Debbe Simmons of BicycleWarehouse.com Saved Her Time & Tripled Revenue in 90 Days | Ecom 80/20 Podcast

Running an ecommerce store requires wearing a lot of marketing hats at the beginning.

As your brand scales, though, you slowly realize the need for seasoned marketing experts who can achieve more results in half the time.

True to the Pareto Principle, the more time you spend doing things you’re NOT the expert in sacrifices results and creates time inefficiencies.

The rule of thumb: hire email & SMS marketing experts who play at what you have to work at.

On this week’s Ecom 80/20 Marketing Podcast episode, Isaac Hyman is sharing the case study of Debbe Simmons from Bicycle Warehouse and how she overcame her “unimaginable time constraints” and tripled her revenue in less than 90 days.

Loved the AI marketing strategies for email & SMS podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call

The post How Debbe Simmons of BicycleWarehouse.com Saved Her Time & Tripled Revenue in 90 Days | Ecom 80/20 Podcast appeared first on HiFlyer Digital.

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9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast

With the rise of ChatGPT, Google Bard AI and Microsoft Bing chat search engines, AI marketing and machine-learning is the fastest-moving ecommerce trend in 2023.

In fact, 75% of customers are more likely to buy from AI-powered recommendations, showing that AI marketing strategies for email & SMS are critical to ecommerce growth. Here’s the problem: most ecommerce brands don’t know where to start using AI in their marketing journey nor maximize their existing machine-learning capabilities. Worse, marketers miss out on the true potential of AI and focus on small use-cases like email copywriting.

On this week’s Ecom 80/20 Podcast episode, Isaac Hyman is diving into the top ways to use AI within your email & SMS program. Having used AI in email, SMS and retention marketing for the top ecommerce brands in the world since 2015, Isaac Hyman is sharing the top 9 ways to leverage AI in your email & SMS program that will double your revenues while reducing your manual workflow in half.

Loved the AI marketing strategies for email & SMS podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call

The post 9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast appeared first on HiFlyer Digital.

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10 Email & SMS A/B Tests You Should Be Running All Year Long | Ecom 80/20 Podcast

Succeeding at ecommerce in 2023 requires a culture of testing across all customer touchpoints.

Email & SMS provides the cheapest and easiest way to test and learn what your customers want as well as what offers, messaging and content resonates.

Problem is that most brands don’t have the time to run a measurable and quantifiable testing schedule. Brands resort to “winging it” with each campaign or kick the can down the road for a future that never arrives.

Like the Law of Diminishing Returns states, without a test-learn-refine mindset for email & SMS, performance slowly dwindles with each campaign.

On this episode, I’m going to share the top 10 email & SMS A/B tests to focus on this year, as well as the key KPI’s and testing rollouts, based on my testing experience with hundreds of ecommerce brands. Commit to testing this year and see your engagement, revenue and customer relationships flourish!!

Loved the ecommerce podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call

The post 10 Email & SMS A/B Tests You Should Be Running All Year Long | Ecom 80/20 Podcast appeared first on HiFlyer Digital.

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Ecom 80/20 Podcast | 12 Email, SMS & Retention Strategies You Must Implement to Win 2023

On this episode, I will share the 12 essential email, SMS and retention strategies you need to implement to win 2023.

E-commerce is projected to grow by 22% in 2023. But with a looming recession, rising ad costs and shrinking customer spending, the path to growth for millions of small e-commerce brands is shrinking.

All the marketing experts agree: getting your customer retention strategy using email & SMS locked in is the BEST way to grow profits by up to 95% and the smartest way to recession-proof your ecommerce business in 2023. The bad news: most brands don’t know how to plan out an effective retention strategy. Start planning your entire 12-month email, SMS and retention plan and watch how 80% of your results will come from just 20% of your planning!

Loved the ecommerce podcast? Take one of these next steps:

• Get our Email & SMS Playbook
• Get a FREE Email Marketing & SMS Audit
• Subscribe to our Youtube Channel
• Connect with Isaac on LinkedIn
• Follow us on Instagram
• Book a 15 Minute Discovery Call

The post 12 Email, SMS & Retention Strategies You Must Implement to Win 2023 | Ecom 80/20 Podcast | appeared first on HiFlyer Digital.

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When it comes to 2022 Black Friday & Cyber Monday, the deck is stacked against the small ecommerce business: high inflation, excess inventory and growing competition with a three month head start on their marketing.

The post Ecom 80/20 Podcast: Episode 24: 10 BFCM Hacks You Can Roll Out Immediately appeared first on HiFlyer Digital.

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How Ecommerce Brands Can Monetize Anonymous Holiday 2022 TrafficEcom 80/20 Podcast Topic:97% of ecommerce website traffic is completely anonymous. The top ecommerce brands in the world spend hundreds of thousands of dollars annually to identify those anonymous users and obtain their email address for marketing purposes, especially during the holiday 2022 season when average site traffic grows by 30%.

In our latest Ecom 80/20 Podcast video, Isaac Hyman chat’s with Retention.com founder, Adam Robinson, and learns how they help ecommerce brands identify, follow up and monetize all that anonymous holiday 2022 traffic at a fraction of the cost and time. If you are a 7-figure ecommerce brand looking to grow your email and SMS list more effectively this year, this Ecom 80/20 Podcast episode is a perfect listen for you. Adam Robinson is the Founder & CEO of Retention.com (formerly GetEmails), a SaaS product that went from 0-14m ARR (and growing rapidly) in 2.5yrs w/ 6ppl and zero funding. Adam builds solutions that help ecommerce brands solve the #1 problem that exists in their world today.

Bonus for all listeners: contact our team for a unique Retention.com discount code

Questions & Transcript:1. So I’ve worked with the 10-figure ecommerce brands who, for years, put a high priority on identity resolution and cross-device identification for years. Why is Retention.com a super high priority for ALL brands – not just the big guys – to look into right now? 2. The last study I read cited that the average e-commerce website has about 97% anonymous traffic. Does that mean Retention.com can recover all 97% of that traffic? 3. The holidays are right here, right now. Some brands are willing to try new tech while others are skittish over “risking sales” this holiday season. Using Retention.com, what are the top few holiday strategies that brands should prioritize right now in preparation for all that anonymous traffic? 4. Our podcast is focused on the Pareto Principle – 80% of revenue comes from your top 20% customers – which is brought to life by building better customer relationships using email, SMS & CRM. Part of that philosophy entails having not just clean data but actionable data on every customer. How does Retention.com enrich the actionable data for brands and marketers? 5. The implementation seems to be relatively easy to implement. The hard part seems to be setting up the email & SMS workflows to convert those leads (which is actually what our agency does really well). So after brands implement your scripts, how would you advise brands to run a successful test of Retention.com to measure incrementality? 6. I’ve been blessed to share the speaker’s podium with you guys – specially, Diana Ross – at eTail East, for example, and I’ve definitely witnessed the power of capturing incremental emails. Share a clear cut case study where a customer of yours has just changed their business using your software. 7. t’s now mid-October; we’re a few weeks away from the biggest shopping season of the year. What are the next steps any of our listeners right now to get up and running before the holiday season?

About the Ecom 80/20 Podcast:Welcome to the Ecom 80/20 Podcast, the show for brands looking to compete and win at selling online by building better customer relationships. Hosted by Isaac Hyman, featured speaker, author of The Ultimate Ecommerce Email & SMS Playbook, and founder of HiFlyer Digital, the marketing agency for the fastest-growing e-commerce brands in the world, our episodes reveal, unpack and demystify the secret strategies that the top 1% use to acquire, convert and retain customers better. Isaac’s mission is to help you level the playing field and give you the tools to build more profitable revenue streams for your business.

Listen to the Ecom 80/20 Podcast on your favorite streaming platform:

• Apple Podcasts
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• Youtube Video Podcast

Next Steps: Get your ecommerce brand holiday ready sure with our free HiFlyer Digital Holiday Launchpad Bundle @ hiflyerdigital.com/win

The post How Ecommerce Brands Can Monetize Anonymous Holiday 2022 Traffic | Ecom 80/20 Podcast appeared first on HiFlyer Digital.

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Meet OrenOren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping ecommerce brands grow profitably. At Fondue, Oren and his team built CashBack to be a better discount: larger AOV, more profitable on first purchase, greater engagement, and higher LTV. Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures – a now $1.5b venture fund investing in early and growth stage tech companies.

The post Ecom 80/20 Podcast: Episode 22: How to Discount Profitably for the Holidays appeared first on HiFlyer Digital.

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Episode Notes: Meet Azriel Ratz Azriel Ratz of Ratz Pack Media, which offers Paid Search and Facebook Ads to very large businesses, he’s also known as the king of Facebook Ads. Name of the game is lifetime value of a user Better know the Who, the What and the How, or at least 2 of […]

The post Ecom 80/20 Podcast: Episode 20: GUEST: Azriel Ratz: Scaling Ecommerce Brands with Facebook Ads appeared first on HiFlyer Digital.

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Episode Notes: Meet Eli Portnoy Eli Portnoy Found and CEO of Sense360 with two exits in his career. He’s a seasoned entrepreneur, starting a number of companies over the years. Yaakov and Eli actually went to school together over 30 years ago. Eli lives in Los Angeles with his family. First company, Thinknear = a […]

The post Clone of Ecom 80/20 Podcast: Episode 20: GUEST: Eli Portnoy: How Customer Data Shaped My Entrepreneurship appeared first on HiFlyer Digital.

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Episode Notes: Meet Eli Portnoy Eli Portnoy Found and CEO of Sense360 with two exits in his career. He’s a seasoned entrepreneur, starting a number of companies over the years. Yaakov and Eli actually went to school together over 30 years ago. Eli lives in Los Angeles with his family. First company, Thinknear = a […]

The post Ecom 80/20 Podcast: Episode 20: GUEST: Eli Portnoy: How Customer Data Shaped My Entrepreneurship appeared first on HiFlyer Digital.

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Episode Notes: Meet Matt Cimino Matt Cimino is a Growth & conversion expert for ecommerce. He’s the founder of Amped – a popup tool you can be proud of. Matt previously founded Exit Intel, which is an agency helping eCommerce companies optimize email and sms capture. Matt has just now launched Amped, which leverages everything learned over 8 […]

The post Ecom 80/20 Podcast: Episode 19: GUEST: Matt Cimino: Popups & Acquisition with Amped appeared first on HiFlyer Digital.

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Episode Notes: Meet Ruben Ramirez   Owner and Digital Director of Outperform Studio. OutPerform provides paid media management across the digital spectrum, including CPC, CPM, content promotion and retargeting campaigns. We use customized techniques based on unique platform and campaign goals. organic or tik tok ads?

The post Ecom 80/20 Podcast: Episode 18: GUEST: Ruben Ramirez: How to Grow Your Brand Using Tik Tok for Ecommerce appeared first on HiFlyer Digital.

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Episode Notes: Meet Chase Clymer   Musician from a young age, turned to digital marketing to pay the bills, turned to eCommerce and has marketing agency called Electric Eye. Electric Eye creates marketing strategies that help ecommerce stores focus on the KPIs, the Key Performance Indicators, that have the biggest impact on sales. (working smarter, […]

The post Ecom 80/20 Podcast: Episode 17: GUEST: Chase Clymer: Top 3 Ways to Scale an Ecommerce Business appeared first on HiFlyer Digital.

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Episode Notes: Meet Adam Shaffer ADAM SHAFFER, the president and founder of Omni Channel Distribution, a company that helps Amazon sellers navigate the complex waters of online retail in a post-brick-and-mortar world. Omni serves companies that sell everything from kitchen gadgets and roller skate wheels to security cameras and nail polish through a combination of […]

The post Ecom 80/20 Podcast: Episode 16: GUEST: Adam Shaffer: Getting Started with Amazon & E-Commerce appeared first on HiFlyer Digital.

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Episode Notes: The Upsell Upselling increases revenue by 10-30% on average. 70-95% of a business’ revenue comes from upsells and renewalls. For brands and businesses, upsells are 68% more affordable than acquiring a new customer Upselling deepens the relationship that you have created with your customers, gives them more value and increases your customer lifetime […]

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The post Ecom 80/20 Podcast: Episode 14: Start Q2 Strong appeared first on HiFlyer Digital.

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The post Ecom 80/20 Podcast: Episode 13: The Cart Abandonment Strategy appeared first on HiFlyer Digital.