Purple Chair Podcast: Recent Episodes
Michele Woodhouse
What if we lead with listening instead of speaking? What if we fought to learn and hear someone else’s stories as much as we crave to speak our own? Join Michele Woodhouse, owner and founder of Purple Door Aesthetics, as she brings humor, story telling, and down right honesty to you on demand. Each episode Michele hosts business owners, activists, authors, and more into the purple chair for authentic and vulnerable conversations that will have you from laughing stitches, to tears, to screaming from the rooftops, all in under 1 hour.
I was recently asked if all practices face the same challenges & what is the BIGGEST challenge. The practices and medical spas I have the honor to work with and those that I have worked with over my nearly 20 year career in aesthetics medicine face many of the same challenges.
The biggest challenge by far is STAFF!! It is about hiring the right staff and casting them into the right roles. Evaluating them & training them up to build your practice and business.
Aesthetic medicine is simply different. Making the transition from more traditional medicine to a cash pay business is really challenging for most healthcare providers. But if you want to be successful, you have to understand they are different & so is the staffing.
Your patients and clients interact with your staff MORE than they interact with you. Their experience is determined by the staff. Who is answering your phones? Responding to internet leads? Conducting your consultations? Delivering cosmetic surgery quotes to patients? Treating patients?
How do you know if you have the right staff? How do you assess if they are cast in the correct role? How do hire the right staff? How do you keep the best staff?
Invest in hiring the right people!! This is not the place to try to do it yourself or save a penny, because a bad hire will cost you more that a few pennies. They can cost you your reputation, a patient's first impression and the opportunity to have a patient for life!
Have you heard of these?
RepeatMD
CoolSculpting Elite
Radiesse+ for jawline
The Purple Door Aesthetic ladies are back in the office and today they are talking about 2 of their favorite services you may want to look into! Plus RepeatMD, a new platform on the market!
Bringing in a new technology or trying a new injectable, is a big deal for both the practice and the patient. We want to give you a plan on how to effectively launch and use them.
Radiesse - This is our FAVORITE new injectable for the 'mid face' think temple filler, and now jawline! Raise your hand (or eye brows) if the mask mandates have kept you focused on the forehead and forgetting about your jawline... not just us, right?? It's time to ditch the mask, and focus back on the jawline. "The closest we may ever get to finding the fountain of youth is discovering a syringe full of dermal filler." Say it again!!
“Radiesse is an injectable dermal filler used to treat certain areas of the face and hands,” Dr. Engelman explains. “This treatment works by stimulating the body’s natural collagen, filling in wrinkles, and aiding your skin in developing new collagen in the process. Its main purpose is to treat wrinkles and folds around the mouth and nose, as well as various areas of fat loss in the face.”
Next, we KNOW you have heard of Coolsculpting. This is the go to service for those fat spots that just won't budge in the gym or with diet. Maybe you have an upcoming wedding, or that summer countdown has begun, the thing we want you to know is, Coolsculpting is a "quick fix" but even then requires a few sessions and a bit of time so this is your sign to book NOW!! Even Harvard put out a blog about this miracle movement.
aethetics #aetheticsmarketing #gettheskinny #coolsculpting #radiesse #fillersandderms #skincare
We have a secret pyramid of retention.
It is a formula backed by proven data on how to move your customers, patients and clients through a retention pyramid.
Angela and Michele sit down to walk through this process step by step helping YOU to understand how one patient coming in for botox, can lead to a recurring $2,500 every month.
Listen in, drop your questions, and join us this week in the purple chair.
It's a special episode of The Purple Chair Podcast because I sit back down with Angela, our go to insider resource on why and how your front desk could be what is KILLING your sales before they even start!
Have you ever called a restaurant you were really excited about only to be let down by the short toned hostess? Have you asked about their dinner specials, reservations, or food allergy info and been completely cut off by their lack of information or down right rude impression?
What if that is happening inside of your own practice?
Purple Door Aesthetics has a secret shopper program where we get down and dirty with the nitty gritty of your business and fill you in on what's happening on the phone!
In this episode we role play a real experience situation and show you how easy it is to sell before they walk in the door!
Enjoy!
This week we have a dear friend in the purple chair, Angela Elliott.
We have become not just colleagues and friends, but collaborators within Purple Door Aesthetics. Angela is here to peel back the curtain on the aesthetic space from what she has learned over the past 20+ years.
In this episode we discuss:
- The shift med spas have made due to Covid impact
- The need to pivot and respond to the times
- Virtual consultations and Zoom Boom
Link to listen to the Purple Chair Podcast on Spotify in bio
#medicalspa#medspa#medispa#aestheticmedicine#medicalaesthetics#salestraining#salescoach#aesthetictraining#consultinglife#practicemanagement#businessconsulting#purplechair#pcpodcast#tpcp#podcasts#podcast#womenwhopodcast #75hard #75hardchallenge
Meet Suzanne Williams with The Aesthetic Vault . After her own medical spa closed abruptly. Many consultants tell you what they think you need to do to make your business successful, but have never run an aesthetic practice, she analyzed her successes – and her failures – to identify how she could help other aesthetic businesses avoid some of the same mistakes she made. She grew my business from $0 to $70,000 a month in the first ten months, hired and trained an amazing and successful staff, and built a medical spa that patients loved to visit for education and treatments.
What you will learn:
- Mistakes that many make in the first year
- How to avoid overspending
- Why people are so important
Link to listen to the Purple Chair Podcast on Spotify in bio
#medicalspa#medspa#medispa#aestheticmedicine#medicalaesthetics#salestraining#salescoach#aesthetictraining#consultinglife#practicemanagement#businessconsulting#purplechair#pcpodcast#tpcp#podcasts#podcast#womenwhopodcast #75hard #75hardchallenge
We have a VIRAL guest in the Purple Chair this week. Introducing, Danielle Bobo.
This entrepreneur, mom, wife, business woman sits down with us to share her journey, her insecurities, her experience, and her passions.
What you'll learn:
- How social media can lead to real and true connections
- When and how to pivot
- Finding your people
Link to listen to the Purple Chair Podcast on Spotify in bio
#medicalspa#medspa#medispa#aestheticmedicine#medicalaesthetics#salestraining#salescoach#aesthetictraining#consultinglife#practicemanagement#businessconsulting#purplechair#pcpodcast#tpcp#podcasts#podcast#womenwhopodcast #75hard #75hardchallenge
Link to listen to the Purple Chair Podcast on Spotify in bio
#medicalspa#medspa#medispa#aestheticmedicine#medicalaesthetics#salestraining#salescoach#aesthetictraining#consultinglife#practicemanagement#businessconsulting#purplechair#pcpodcast#tpcp#podcasts#podcast#womenwhopodcast #75hard #75hardchallenge
Does anyone else follow any influencers or entrepreneurs who, no matter what projects you’re involved with, or content they put out—you just adore everything single thing that they do!? This week, I am so happy to have someone who fits that description for me, sitting in the purple chair! Karen Albright is one of the smartest and most savvy business owners that I have had the pleasure of connecting with in the aesthetics space! Trust me, I could gush about this guest endlessly, but instead, I will allow this episode to speak for her!
From law, to med spas, to brand new business, to 5 million in revenue during a pandemic, here’s a peek into some of the can’t-miss topics from this episode:
- Why it’s never too late to make a career shift
- How education is the most important tool in your business’s tool kit
- How to lead your people
“The hardest thing in the beginning was the people aspect, and how to manage my people. I had to learn. I had to make some mistakes, I had to lose some people, and now I am proud to say I have some women who have been with me for 13+ years.” – Karen Albright
Keep up with Karen on Social!
LinkedIn: https://www.linkedin.com/in/karenalbright
Show Timeline:
00:00 – 04:00| Meet Karen Albright
04:00 – 07:00 | Pivoting during Covid-19
07:00 – 12:00 | Zoom Boom
12:00 – 14:30 | The Positive Impact of This Industry
14:30 – 16:30 | Investing in your Team
16:30 – 19:00 | How to Start a Business
19:00 – 20:00 | Karen’s Bootcamp
20:00 – 24:00 | Upcoming with BodyLase
24:00 – 27:00 | Client Experience
27:00 – 29:00 | Judgment in the Aesthetics Space
30:00 – 34:00 | Disclaimer & Closing
We swapped out our Purple Chair for our Purple Loveseat as we welcome our first couple to the podcast! This week, Steve and Jaime Geffner join us to share the ins and outs of how to tackle video production at the intersection of the small business and virtual worlds.
“I think speaking on video is as terrifying as speaking in front of an audience…”
Okay, this is a quote of my own from this episode where I, a previous client of the video masterminds, share just how SCARED I was to establish my own video presence, as an entrepreneur. I am such a huge believer in the concept of client connection—it is the leading way to create a strong business foundation, which is why I value these two video experts so much.
“In a virtual world, the best way [to connect] is video…. It is the gold standard for the virtual world.”
In-person events are still mostly on hold, one-on-one meetings aren’t as accessible, and now more than ever, connecting in the virtual world is very much the “new normal.” This is why what Steve and Jaime are doing with Geffner Productions is beyond valuable.
In this episode, you will take away practical, tactical tips on how to utilize video; inspiration on how to pivot in business with grace; and a true inside look at what it is like to work with your spouse while stuck at home!
Thank you to the Geffners for joining me, and please stay in touch with them here:
Website: www.GeffnerProductions.com
Facebook: https://www.facebook.com/geffnerproductions
LinkedIn: https://www.linkedin.com/in/jaimegeffner
Interested in learning more about Geffner Productions’ FREE challenge? Ready to take the plunge into all things video? Between you and me, video isn’t going ANYWHERE so buckle up.
I’ll drop the link below, make sure to use it, click it, share it, sign it, #allthethings because you won’t want to miss it, and I’ll see you there!
Sign up HERE: https://videoattractionlab.com/purpledoor
P.S. The link above contains an affiliate link — so I'll receive a commission if you purchase through my code at no cost to you!
Show Timeline:
00:00 – 02:30 | Meet Our Guests
02:30 – 05:00 | Why video is valuable
05:00 – 08:00 | Making a major business pivot
08:00 – 11:00 | Finding opportunity
11:00 – 17:00 | The biggest fear about being on camera
17:00 – 21:00 | Video Strategies
21:00 – 23:30 | Video 5 Day Challenge
23:30 – 25:00 | Closing
This week in our purple chair is Joan Tobin, 20+ year consultant in learning design and delivery. We dive into the concept of “pre-covid” and “post-covid.”
How do you create relationships virtually?
How do we build connection through zoom?
Why is grace so important while working from home?
Joan leads business owners of all kind through questions just like this. Her heart is bigger than her body and her authenticity and understanding rival that. This is a must listen to episode for those in any leadership position who need a little reminder on kindness, and that we are all just trying to figure this out, together.
Show Timeline:
00:00 – 04:00 | Meet Joan Tobin
04:00 – 07:00 | Standing on your own
07:00 - 012:30 | How Covid shifted business
12:30 – 14:00 | Coming from Grace
14:00 – 16:00 | Pre Covid vs Post Covid
16:00 – 20:00 | The Post Covid Emotional Shift
20:00 – 24:00 | Coaching Checkins through Covid
24:00 – 29:00 | Why Learning Development is Essential
29:00 - 30:00 | Closing with Joan Tobin
01 SHOW NOTES
Episode One: Jen Todd
Title: Allowing Grace: Love Note to High Performers with Jen Todd
Our Purple Chair has arrived as has our first guest: Jen Todd with Breakthrough Partners. Jen Todd, business owner and newly published author, stops by the Purple Chair to talk about finding grace, appreciating stillness, and surrounding yourself in support through her new book, “Daily Nuggets of Truth: Wisdom for Centering Your Soul in Unsettling Times.”
Jen used her experience in the coaching and development world to write her hit reflection book guided to help women of all ages and walks of live find their internal peace before starting their day.
Jen’s new book “Daily Nuggets of Truth” came out on April 12th. It includes short “nuggets” to be read daily, preferably in the morning, to book launching in a spirit of grounding. While the world continues to be crazy, Jen’s new book can give any women a daily dose of calm energy, assurance, and gratitude.
https://www.jentodd.com/about-jen-todd/
Order her book: https://www.amazon.com/Daily-Nuggets-Truth-Centering-Unsettling/dp/1662908075/ref=sr_1_1?dchild=1&keywords=jen+todd+daily+nuggets+of+wisdom&qid=1615761201&sr=8-1
Show Timeline:
00:00 – 03:00 | Meet Jen Todd
03:00 – 05:00 | Leading with vulnerability
05:00 - 07:30 | Michele’s favorite moments from the book
07:30 – 14:00 | Jen Todd’s new book, finding presence & peace
14:00 – 18:00 | How business has adjusted through Covid-19
18:00 – 21:00 | Allowing grace: a love note to a high performer
21:00 – 25:30 | Mom’s navigating it all in Covid-19
25:30 – 27:00 | The value of journaling, stillness
27:00 – 28:00 Finding the book near you
28:00 – 31:36 | Connecting with Jen Todd
