Real Fabulous Marketing: Recent Episodes
Miranda Ivey
For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.
Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now.
While you're here...
- Leave a Review if you've enjoyed any of the past 100 episodes!
- Do my Micro Business Self Check-in
- Check out One Amazing Ad
Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with!
Tune into this episode where I cover 10 Things Every Website Needs to Make Money - from updating your footer, to testimonials and traffic.
Check out Byron Search Marketing - https://www.byronsearchmarketing.com.au
Download my 2024 Marketing Report
Book in your Coachetegy Session now
Let's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share some things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses.
Book a 1:1 Mentoring Session with me here: https://dottimedia.thrivecart.com/coachategy-sessions/
My current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps".
Tune in to find out how it's going.
Have you read my Marketing Report for Small Business in 2024? Download now---> https://mirandaivey.simplero.com/free-report/opt-in
Leave me a review or send me a message on Instagram: https://www.instagram.com/mirandaiveymedia/
In this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!)
Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still underpaid.
Do the Mighty Micro Business Check-In now
What I've been up to for the past 4.5 months... Selling, buying, moving, holidays, starting school, extra dance classes and being away 4 weeks in a row, I realised I had to stop.
I don't often talk too much about being a mum in business, that's because many of my clients don't have kids, or they have older kids, or step kids. I don't see it as part of my cornerstone of my brand, it's just who I am. Sometimes it comes up, sometimes it doesn't.
I hope that this might help you in a time management sense so that if you've been feeling out of sorts, whether you're a "full time worker, part time hustler" or "working carer" you can get your groove back too!
I love doing Annual Reviews. They allow me to put the year to bed (so to speak) while also reflecting on the lessons I've learnt and what worked / what didn't. In this episode I split the questions between 7 reviewing 2023 and 3 questions to ask yourself before we leap into a fabulous new year!
Let me know how you go! @mirandaiveymedia
How was this year? Want to make next year even better? How about Outrageously better? Then this episode is for you!
Register for the How to Plan for an Outrageously Good 2024 Free Workshop
Learn why there's not a huge difference between ecommerce ads and selling your Mini Course from Facebook ads and how you can use these strategies for yourself. Going in to your Mini Course ads with eyes wide open in terms of costs will help you realise that there's more to this process than making the big bucks straight away.
Register for the How to Plan for an Outrageously Good 2024 Free Workshop
For Facebook Ads Training:
Join the One Amazing Ad Waitlist
This is Part 2/3 of Selling a Mini Course from Facebook ads. In this episode I won't give you the magic formula to create your mini course content but I will give you so much more that relates to your messaging and marketing. Find out how niching will help sell your course (even if your course is general) and why prerequisites will help sell your course with ease.
Do my Mighty Micro Business Self Check-In:https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia
This is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business.
Do my Mighty Micro Business Self Check-In:https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia
First up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about your brand, and how different elements in your background and foreground can help convey your story. I also discuss the different places and image types you'll need in your business from your website to social media to Facebook ads.
Find out more about Kate Nutt Photographer
Do my Mighty Micro Business Self Check-In:https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia
Exploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me.
Do you own Free Human Design Chart here: https://www.mybodygraph.com/
Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
When your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of Australia's top Human Design Specialists and in this episode she shares how the 5 different types operate and how you can use it to help stop those niggling doubts and truly step into the light.
Do you own Free Human Design Chart here: https://www.mybodygraph.com/
Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
Everyone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024.
Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session
Running ads? Download your Free Copywriting Guide for Health Professionals
Micro Business Owner who wants your marketing mojo back? Do the Self Check-In now
Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share before you even consider them!
Mentioned in this episode:
Episode #72 Talking Lead Generation with Angela Ponsford
Mighty Micro Business Self Check-In
Want a marketing strategy for a new business venture? Book your Profitable Offer call with me here.
Wondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market.
Do my Micro Business Self Coaching Check In >>> mirandaivey.com/micro
Running your own business and working for yourself is the ultimate step into time freedom... or is it? When you can set your own hours it can be hard to move beyond the conditioning of being at your desk from 9 - 5 every day. After working for myself for 9 years now, I wanted to share 7 shifts on how to use your time to do more of what you want when you work for yourself.
When we're not living or working in alignment with our values, life can start to feel heavy. The key is to figure out your values and start to share them everywhere so that you can attract your ideal clients with ease. It can be scary to niche down but isn't niching down to the absolute people that you love to work with the best thing ever?
Special August Offer: Got questions about values that need clarity? Book in a complimentary clarity coaching call here: https://bit.ly/3PTa7Hn
Earlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try out this engagement experience for a month and here's the results. I almost didn't want to share this episode but thought it would be good for you to hear about what happened.
Sign up to the One Amazing Ad Wait List for the next round starting in July with Pre-Course Workshop Bonuses:
https://mirandaivey.lpages.co/one-amazing-ad-waitlist/
They say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your boss shoes and take some regular time out so that hopefully by tapping into your own inner wisdom, you won't be scared for too much longer.
Mentioned in this episode:
Free Improve Your Confidence Hypnosis
Want to move beyond what's holding you back?
Book in your Fabulously Unstuck Session today.
Right now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury" it can be easy to fall into the trap of "no one wants to buy from me right now" or "people can't afford it". Being a business coach who works within the fitness industry, Kellie Sanders is the perfect person to turn to answer questions that I had on how we can all navigate this challenging time, from a personal perspective and also how she helps her clients go through this.
Find out more and get in touch with Kellie Sanders
- https://kelliesanders.com/
- https://www.facebook.com/kelliesanderscoaching
Want to reframe your current thinking?
Check out my Dream Bigger Workshop on May 31 or book in for a 1:1 Fabulously Unstuck Session.
Got an idea that you want to try before you spend hours creating it & loads of $$ on your VA putting it all online for you?
Download my free Fraud to Fabulous Low Cost Workshop Guide Now
Are you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want to spend more time creating courses, or walking, or doing nothing, if you're not able to do what you want regularly, this episode is for you!
- Book in for Dream Bigger May Workshop
- Book in for a 1:1 Coaching Session with Miranda Ivey
Are you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills?
In this episode I share 4 simple strategies that you can use if you're someone who is fabulous in the moment but hates the thought of having to sit down and come up with ideas on the fly.
Mentioned in this episode:
- Fraud to Fabulous: My Low Cost Workshop Guide: https://mirandaivey.com/workshopguide
- Episode 57. Why now is still a good time to launch (and 5 steps to plan for your next one!)
- Episode 58. The Biggest Mistake Course Creators Make (and yes, it IS possible to fix this)
Lisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years. If you've ever felt "not quite right" then you will feel truly seen and heard by this honest conversation.
Find out more about Lisa Corduff: https://lisacorduff.com/
Book a ticket to Harvest, her In Person events: https://lisacorduff.securechkout.com/harvest
Share your thoughts on this episode & tag @mirandaiveymedia and @lisacorduff on Instagram
Its easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which includes ensuring that your post click experience actually takes people where they can do business with you and also treating humans like humans (crazy I know!) Tune in to hear me talk myself into a double negative hole! - Miranda
- Download the Right Objective to learn the difference between Traffic & Conversion Facebook ads once and for all - https://mirandaivey.com/the-right-objective
- Join my upcoming low cost workshop "What's Working Now in Facebook Ads"
- One Amazing Ad is now open! Join during April for extra bonuses
80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time comes to create your "conversion event" you will have everything you need!
Take it further:
Need guidance on adding your Facebook Tracking Pixel? Head to https://bit.ly/mi-pixel
Want my Right Objective Traffic & Conversion ad guide? https://mirandaivey.com/the-right-objective
Want to jump into ONE AMAZING AD with bonus Accelerator Calls during April (And awesome $150 discount until April 6)? Head here: https://mirandaivey.com/amazing-ad
This is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you?
Upcoming workshop
- Unlock the Power of Your Lead Magnet on 30 March, 2023.
Want to know the best type of ads to run for lead generation?
- Download The Right Objective
Find Miranda Ivey online: https://mirandaivey.com/
Angela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you!
Mentioned in the episode:
- Book for my Unlock the Power of Your Lead Magnet Workshop
- Lead generation ideas from Hubspot
- Quiz software Lead Quizzes
- Contact Angela Ponsford: https://twitter.com/dottimedia
- Say hello to Miranda Ivey
Newsflash there's no giant clock ticking behind your desk letting you know that you are BEHIND! In this episode I share with you a reframe on this behind thinking and how your audience may be feeling exactly the same.
Thinking of running a Low Cost Workshop to spark life into your audience?
Download my Free Fraud to Fabulous Low Cost Workshop Guide now.
When it come to growing your business, getting those sales, getting your books filled with consults or workshops it's really all about building trust and rapport with your audience online. One of the BEST ways to do that is to use low cost workshops to generate that momentum in your business.
Want a hand with the first step? Head over and grab my free workshop guide here.
Want some practical ways to show up and the expert that you are? Sign up for my free 7 day visibility challenge here.
Following on from last weeks episode on my online marketing predictions for this year, I'm looking at the world of Facebook and Instagram ads and whether they're still getting results for businesses. The short answer is yes, you can still run profitable ads. Having a great offer works will help you stand out and remember to use your retargeting audiences to follow up with your warm audiences (or chase them around the internet!)
Want to improve your Facebook ads performance in 2023?
- Download my Traffic & Conversions Free Guide for Facebook ads
- Purchase my Show + Sell Video Ad Toolkit to can create eye-catching content using your phone
- Apply for Facebook Ads Management
What's going to happen in terms of marketing your business in 2023? Tune in to find out the affects of new technology like the AI software Chat GPT and how you can still stand out in an even busier online world!
Mentioned in this episode:
Get my new FREE Fraud to Fabulous Guide on creating Low Cost Workshops and learn the steps on how to incorporate these to build trust with your clients - Fast >> https://mirandaivey.com/workshopguide
No matter what this year looked like for you, it's such a good idea to take a breather and put it to bed. In this episode you'll be given five annual review questions to help you look back and look forward as you redefine success in 2023.
Want to join my End of Year Ritual & 2023 Visioning Workshop? Book here
We ALL make mistakes. It's what we do about them that matters! Here's some of my big mistakes & lessons of the past year and how I'll be shifting my mindset into 2023.
Want to join my End of Year Ritual & 2023 Visioning Workshop?
Book here:
What's your Super Power? Mine is telling it straight, not beating around the bush and not hiding behind marketing double-speak. In this episode I cut to the chase and share on all the things you DON'T Need to make money in your business. Maybe you're starting out, or you could be looking for where to build momentum and direct your efforts in the new year. If that's the case, then I created this episode for you!
Book in A Fresh Perspective Strategy Session (30% Off Until November 30, 2022)
When we get to this time of the year (November) people often talk about 'phew! It's been a big year... can't wait for it to be over!' Instead of racing towards the finish line, this episode is all about how you can regain some inspiration without overwhelm.
Yes, it's your pity party and you can cry if you want to... or you can just know that even when you think you've failed, or come close to failing... you probably haven't! In this episode I share 3 ways to think about what's really going on as well as some ideas on how to move on and take the lessons with you.
Mentioned in this episode:
Create Confident Instagram Reels Workshop - 11/11 10am - 12pm AEDT
This week, I wanted to trial just how fast & easy I could make recording this podcast as an experiment! It's so good in business to be agile and try new ideas without always having a perfect plan in place. In fact, you'll learn more and have more results than you could ever imagine. In this episode I share 3 ways that I've added more experiments into my business and whether or not they've paid off.
Mentioned in this episode
- How to Create Confident Reels - 11 November
I have to admit, I'm not the best on sales calls. I am a giver and so when someone tells me about what issues they're having, I am always keen to help. What's happened in the past is that I know I shouldn't over deliver in the call but then my energy is this weird push / pull of wanting to help but holding back and it feels as though together with my prospective client we're doing this delicate dance around each other. The good news is if you feel the same - I have three strategies you can use if you don't love sales calls (including if you think they're ok but you wish they didn't take up so much time!)
Mentioned in this episode
- Calendly - Online Booking System
- Book Like a Boss - Online Booking System
- My Outstanding Offer Audit - Use code OUTSTANDING for 50% off
Find Miranda Ivey on social media:
Instagram @mirandaiveymedia
Facebook @mirandaiveymedia
Free Stuff:
- 7 Day Visibility Challenge
- Build your Confidence Hypnosis
- Ads Copywriting Guide for Health Professionals
- High performing video ad elements
- Traffic & Conversions Campaign Guide
(Almost) Free Stuff
- No One Wants To Buy Your Stuff ebook
Subscribe
- Real Fabulous Marketing on iTunes
- Real Fabulous Marketing on Spotify
I love 80s movies and the storyline often goes like this, slightly out there girl goes unnoticed until the very end of the movie when everyone discovers her unique charms. If you feel like your online marketing efforts have been like waiting for someone to ask you to dance, then this is for you! I share 3 ways to help you start to be more comfortable being out there.
Want to show up online as your authentic self?
You'll want to book in for my Free Workshop on October 10.
Also mentioned in this episode:
- The Cassettes 80s dance classes
- Interview with Marissa Treichel, creator of The Cassettes
People trying to hack into your social media accounts is always going to be part of being online. Instead of running away and closing all your accounts down, there's 3 things I would suggest to up your security and keep your accounts secure.
Mentioned in this episode:
- Last Pass - the last password you'll ever need. It has increased in price to $36USD annually (and is still 100% worth it!)
Find Miranda Ivey on social media:
Instagram @mirandaiveymedia
Facebook @mirandaiveymedia
Free Stuff:
- 7 Day Visibility Challenge
- Build your Confidence Hypnosis
- Ads Copywriting Guide for Health Professionals
- High performing video ad elements
- Traffic & Conversions Campaign Guide
(Almost) Free Stuff
- No One Wants To Buy Your Stuff ebook
Subscribe
- Real Fabulous Marketing on iTunes
- Real Fabulous Marketing on Spotify
Over the past 8 years I've helped entrepreneurs and business owners sell so many online courses from personal training coaches to podcasting to video to yoga. Whether it's with Facebook ads management, consultations or coaching I've been invovled in every step of the way. But there's nothing that makes me more disheartened for the course creator when they make the mistake of creating the course but not selling it! In this episode I share how to generate interest BEFORE you create a course and also what to do if you've made your course and not had as many sales as you'd like.
If you want to send me your review of the Elvis movie, send it to @mirandaiveymedia
There will always be a reason why now is not a good time to launch. The question is, are you willing to put whatever is happening in the world to the side and double down to run a great launch no matter what? Learn the five steps that I always use when launching so that I can make sure I hit those launch high notes every time!
Want to be coached by me?
Book your place at Dream Bigger September
Download your Free Confidence Hypnosis
Find me on Facebook @mirandaiveymedia
Follow me on Instagram @mirandaiveymedia
Visit https://mirandaivey.com/
Have you ever thought you needed to have a podcast, send a weekly email, create 5 Instagram reels a day and 27 Instagram stories to be successful? Thinking all of that is doing you way more harm than good! In this episode I share three ways to remove your barriers to marketing more. Have you got your ticket to Dream Bigger on August 26 yet?
Mentioned in this episode:
- Atomic Habits by James Clear
- My Free Confidence Hypnosis
- Real Fabulous Marketing Episode 13 - How to get better at online marketing (and know you're doing a good job!)
Being part of trends on social media is a great way to tap into what everyone else is talking about and wants to talk about (preferably they do it on your social pages right?!) They can also be great for engagement, which most people tell me is what they want. In this episode I talk about what trends are and 3 ways any business can tap into using them to boost your engagement rate.
Have you downloaded my ultimate guide to Traffic & Conversion ads yet?
If you've been frustrated with your lack of marketing "results" or maybe you just want to start being able to express yourself without fear then this is for you. I bust some of myths as to why you think your story may not be enough but how you can actually start to think about it instead.
Mentioned in this episode:
My confidence building hypnosis
My book "No One Wants to Buy Your Stuff" is all about not shouting at people to buy, instead giving them plenty of reasons why it's a good idea. Buy your online copy here.
Send me a message on Instagram
@mirandaiveymedia
If you have a strong interpretation of integrity you may have trouble delegating or loosening the grip on certain parts of your business. In this episode I explore how this may actually be doing more harm than good and what you can do instead.
What's your next step?
Book your place in my Vision & Values Workshop on June 24
I don't know if you've noticed but it's pretty darn hard to be the perfect partner / daughter / daughter-in-law / mother or business owner. So why do so many of us wait until everything to be "perfect" to put something out into the world? In this episode I share examples of when imperfect action has paid off for me and how you can do the same.
So is being perfect really one of your values? What are you holding back on and letting perfectionism take hold?
Want to dive deep into your business values with me?
Sign up for my Vision & Values Workshop on June 24.
Find me and my imperfect action on Instagram @mirandaiveymedia
On Episode 50 with Michelle Smith from Curated with Conscience she talked a lot about her values and how she's running a purpose led business in alignment with them. What about you? Can you do this too, even if your values aren't necessarily about social justice and climate change? Of course! Your values are yours alone and are shaped by those around you. Discovering what they are will help you run a business that is in more alignment and will help you say "hell yes" to what lights you up - more often!
Enter to win a Curated with Conscience Gift Hamper worth $95*
To celebrate 50 episodes of Real Fabulous Marketing, I've teamed up with Curated with Conscience to do a giveaway of their "Cuppa with a Conscience" hamper (value $95)
Including
~ Award winning Chai Walli signature masala chai, handmade in Melbourne using a delicious 11 spice blend, directly sourced from small batch organic tea farms in the Assam Valley of India.
~ HuskeeCup 8oz reusable coffee cup sustainably manufactured using repurposed coffee husk as a raw material. Cafe-friendly, dishwasher safe, and with thermal properties to keep your coffee hotter for longer.
~ Handmade Rocky Road fudge by Yarra Valley’s FUDGE by Rich.
~ Premium Australian macadamias covered in silky vegan dark chocolate and dusted with cocoa powder, hand-panned in the traditional European technique by Melbourne’s Cocoa Luxe.
~ ‘Social Blend’ 250g signature espresso blend coffee by STREAT, a Melbourne hospitality social enterprise that exists to help young people who need a helping hand.
How to Enter:
-
Leave a review of Real Fabulous Marketing on your favourite podcast app
-
Send me a screenshot via @mirandaiveymedia OR
-
Upload to your Instagram stories and tag @mirandaiveymedia for a bonus entry
Entries close June 7, 2022. Competition is not endorsed by Instagram or Facebook.
Mentioned in this episode:
Values & Vision Workshop June 24, 2022
Michelle Smith is the founder of Curated with Conscience, an ethical, sustainable and humanitarian gift hamper company from Melbourne. A self-styled social justice activist, she started by being informed about where she spent her own money and then wanted to take it even further. After having her first child she began Curated with Conscience as she didn’t want to go back to her corporate career. In this raw and honest interview Michelle shares on becoming a single mum and what it means to her to not only provide jobs to her staff but also to give back to ethical organisations too.
Win a Curated with Conscience hamper! Leave a podcast review in your app of choice and share with me to enter. You can also share on Instagram stories and tag @mirandaiveymedia for a bonus entry. You will go into the draw to win a Cuppa with a Conscience hamper (value $95). Entries close June 7.
Find out more about Curated with Conscience, corporate and personal hampers:
Website
Mentioned in the show:
B-Corp Assessment
Climate Council Australia
Following on from episode 48, my interview with Marissa Roberts, this week is all about three simple ways to receive more in your business. Business is based on transactions so if you're blocking the way to receive money, feedback and clients then you are doing yourself a big disservice.
Mentioned in the episode
- Typeform.com for testimonials
- Calendly.com for booking links
Want to Dream Bigger? My $22 Workshop is on May 27. Book your tickets now!
Owner of Beautifully Organised and host of The Simpler Business podcast, Marissa Roberts is obsessed with finding simpler and easier ways to do things! She built her first business working 10 hours a week or less, and along the way Marissa has collected so many ideas, hacks and strategies to simplify processes, save time and make work easier - without having to sacrifice your income or lifestyle. In this broad chat around simplifying your business and marketing I guarantee you'll learn new ways on how you can create more free time.
Find Marissa Roberts
Instagram @marissarobertsofficial and get her Simpler Business Tools
Check out her fab contact page here
Want to be seen as the expert you really are? Sign up to my free 7 Day Expert Posting Challenge.
Sometimes when we run our own business, we often would love someone else to blame when things don't go to plan. But when the buck stops with you, you have to step up and overcome those feelings of failure in order to get sh*t done. In this episode I share the top three reasons why you might feel like a failure in business and how to step up and feel like a winner instead.
Mentioned in this episode:
- Dream Bigger Workshop on May 27
- Book your NLP Breakthrough Experience
Want an easy feel good marketing strategy?
- Buy my ebook "No One Wants To Buy Your Stuff" or a hardcopy from Amazon
Following on from episode 45 Overcoming Imposter Syndrome with Cass Dunn, it got me thinking about the times when I managed to put imposter syndrome to the side in my own life. Whether it's in your business, career, marketing, life pursuits imposter syndrome is often (or always) present for many of us. A quantum leap is defined as a great improvement or important development in something, so why not an improvement or important development of imposter syndrome? In this episode I share with you my 5 Stages of an Imposter Syndrome Quantum Leap which you can apply to so many aspects of your business - from new offers to edgy Instagram posts.
Mentioned in the episode:
How to be a confident woman hypnosis
Book Tickets to Dream Bigger Experience Online Event May 27, 2022
Cass Dunn is a psychologist, podcaster and author of three Crappy to Happy books, covering life, work and relationships. She’s also a certified Life Coach, ran a very successful online health food store, meditation teacher and is now helping women overcome Imposter Syndrome. If you've ever felt like where you are in life is a "fluke" or that you're not worthy of success despite evidence to the contrary, you may have an understanding of Imposter Syndrome. This episode covers who has it, what to do about it and why the usual advice of "fake it til you make it" doesn't work for everyone.
Find Cass Dunn on her website and Instagram @cassdunn_xo
Mentioned in the podcast:
The Secret Thoughts of Successful Women by Valerie Young. Buy on Amazon
Want some easy ways to get yourself "out there" that doesn't feel icky? Check out my book No One Wants To Buy Your Stuff
During March 2022 Northern NSW experienced terrible flooding. Feeling powerless, I wanted to do something to help and so I created an online auction. I tapped into my online network of female entrepreneurs, business owners and practitioners who all jumped in to offer their services or courses for auction. In total the auction raised $14510.
In this episode I go behind the scenes and share the final donation to Northern Rivers Womens & Childrens Services, who was involved and where they came from and 7 lessons I learned from running this online auction.
In the show I mention:
- Episode 21 of Real Fabulous Marketing: Three Questions to Ask Yourself Before Joining Any Online Community
- Episode 21 of Real Fabulous Marketing: The Power of Online Communities with Penny Murden
- Want to break through your own resistance? Book a time to chat with me here
- Connect with me on Instagram @mirandaiveymedia
Louise Glendon runs Click Love Grow, an online photography school for women. She's super successful and yet, even she has had to overcome those feelings of 'my little mummy business.' Tune in for a broad ranging chat where we talk about how she got started, who's on her team and how she structures her programs. I loved it and know you will too!
If you're listening to this before March 31, 2022 head to MirandaIvey.com/Auction to bid on the Beginners Photography Course as part of my online auction for flood relief.
Find out more about Louise Glendon & Click Love Grow
Website
In this episode Louise talks about using Facebook ads to grow her online sales. If you're looking for an audit for your own Facebook ads strategy head here.
Only have a small Facebook ads budget? Then you probably don't want to waste your time and money making these mistakes! (Although it's never a mistake if you're always learning!) However, if you want to spend your budget in a way that delivers the best bang for your buck then I would recommend having a listen to this episode.
The full Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"
Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget
Split testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it's locations, audience interests, placements and your ad creative. In this episode I share that the best way to use a small budget if you also want to split test is to focus on your ad creative. That is testing an image ad with a video ad, or long copy vs short copy. The reason why it's a good idea to do this is because it's hard to know exactly what your audience will resonate with best and it's always a good idea to keep your options open!
This Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"
Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget
Resources mentioned in the show:
My Facebook ads copywriting guide for health professionals
Not quite ready for Facebook ads but still want to understand online marketing better? Check out my book No One Wants To Buy Your Stuff
Visit my website mirandaivey.com
DM me on Instagram @mirandaiveymedia
In this episode I share three different ways to build your audience online - organic, paid ads and a hybrid approach. Learn simple hacks for improving your reach on Instagram and Facebook as well as what happens if you just want to throw money at ads to solve all your problems. This series is all about running Facebook ads on a small budget, so you'll hear why the hybrid approach works best if you don't have deep pockets but still want to be found by more people.
Want some easy ways to get started building your audience with content that puts you in the spotlight? Grab a copy of my book No One Wants To Buy Your Stuff
This Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"
Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget
Just getting started with Facebook & Instagram Paid Ads? This 4 Part Series is going to help!
You might be s#@T scared that Facebook will steal all your money! I'm sharing with you an insight into how to run Facebook ads on a small budget and why you may want to consider it sooner rather than later (even if you're not ready to 'sell' right now)
In this episode I'll share with you:
- What hitting Boosted Post actually does
- Explanation of Traffic ads & Conversion ads
- How Facebook knows who to show your ads to
- The best type of ad on a Small Budget
- What kind of results will you get for $10 per day in terms of link clicks & conversions
- How list building now will serve you in the future
- Two types of free opt-ins work best for a low budget
- Why Facebook ads can be effective in comparison to other types of marketing & advertising
- How to start thinking about your Facebook ads spend in a new way
This Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's some easy ways to make it "work"
Episode 39: Part 1/4 Can you run Facebook Ads on a Small Budget?
Episode 40: Part 2/4 Three Approaching to Building Your Audience on a Budget
Episode 41: Part 3/4 Split Testing Facebook ads on a Small Budget
Episode 42: Part 4/4 Five Common Mistakes People Make When Running Facebook Ads on a Small Budget
Join my Free Facebook Group for Fabulous Course Creators & Service Superstars
Happy New Year! While some people in your Facebook & Instagram newsfeeds will be telling you how spectacular they feel in 2022, you might be feeling a little meh, blah and stuck. That's totally ok! In this episode I share 4 ways for you to stop that stuck feeling and also some fresh ideas on how you could take just one small step towards getting some new (or reignite) old clients.
Want to take it a step further? Check out my Business Breakthrough Sessions: https://mirandaivey.com/breakthrough-nlp-sessions/
When you run your own business it's very easy to get caught up in the "I'm not there yet" or "she's doing better than me" mindset. That's why it's such a wonderful exercise to review how far you've come, and also what you're proud of achieving no matter how small it may seem. Because all of those small wins are incredibly important on this big journey of running your own business. From me to you - well freaking done! Once you've done that, it's time to start creating your vision for 2022. What do you want to do more of it? What does that look like? This is the fun part of finishing up what may have been a full on year.
Want to simplify your marketing & stand out in a busy online world? My book "No One Wants To Buy Your Stuff" is available on my website & through Amazon https://mirandaivey.com/book
I have seen a number of posts and received numerous emails about posting consistently being a masculine energy and way of doing business. I get it, sometimes you probably don't feel like posting or emailing your list and it feels more feminine to stay in touch with yourself that way. In this episode I propose a different way of doing things, where you can be consistent and still say in your feminine vibe.
Want to show up as the real you more often online? Check out my 7 day Visibility Challenge
https://mirandaivey.com/expert
Over trying to squeeze your experience and expertise into an online course priced at $197? These two decisions improved my cashflow and happiness in my business. No longer was I trying to make myself fit into a certain type of box, I was able to work in a way that suited me and my style, getting to know clients over a longer period of time.
Like this episode? Leave me a review or tag me on Instagram @mirandaiveymedia
Want to get started running a business in a way that feels right for you? Grab a copy of my book No One Wants To Buy Your Stuff https://mirandaivey.com/book
Everything starts with an idea and then you go about and make it real. In this chat with my former business partner Angela Ponsford, we discuss how she started her business and then asked me to be involved. We cover what makes a good partnership and things to check before going into partnership with someone - even if they’re a good friend or loved one.
Angela holds the position of VP of Customer Satisfaction at international Facebook ads agency Tier 11 and she shares her predictions over the coming year for online marketing success.
Find and chat with Angela Ponsford on Twitter: https://twitter.com/dottimedia
Where to next for your marketing? The first step is always being SEEN! Jump into my 7 Day Visibility Challenge today: https://mirandaivey.com/expert
If you've been hesitant to use Instagram Reels or you don't know where to start, then this episode is for you. And nope, I'm not going to tell you to point and dance if you don't want to! Covering trending audio, transitions and how to get started with ideas for your reels I hope that you'll gain the confidence to start getting more comfortable in front of the camera.
Mentioned in the show:
How to make text appear & disappear on Instagram Reels: https://www.instagram.com/reel/COuuq7KJDMh/
Instagram Hacks Online Course: https://www.adsolutelyfabulous.com/instagram-hacks
Tag me when you make your next Reel! @mirandaiveymedia
Caroline is not your typical marketer. As a Yoga Therapist, she was even taught in her training that what she was doing was a gift for the world. Not only has she had to overcome barriers to pricing her services, living in Melbourne means she had to completely move her business online in 2020. Caroline joined my Ad Fab Business Crew earlier in 2021 to learn more ways to be comfortable selling online. Despite being a self-confessed introvert, she has embraced many aspects of online marketing and even though she still doesn't love it, she tells the story of how she's enjoying it more than ever.
Find Caroline Giles: https://experienceyoga.com.au/
Instagram: @experience.yoga
Want to join the Ad Fab Business Crew? Join the waitlist: https://mirandaivey.com/crew
Hands up if you don't like setting your prices! Or if you just like to go around and see what the competition is doing and then price yourself "slightly" lower?! In this episode, I'll share with you some simple strategies to help you understand the value of what you offer and how you can set your prices so you feel really good about sharing them with the world.
Find out more about feeling great with your marketing with my book: https://mirandaivey.com/book
Free 7 Day Visibility Challenge: https://mirandaivey.com/expert
When they run their own business, women can have difficulties charging others for their work. They think that they're robbing them and that if people say 'no' it's a reflection of not being good enough. If this sounds ahem somewhat familiar, then this episode with guest Brook McCarthy is for you. Brook is a Marketing & Business Coach with over 13 years experience running her own business and a lifetime of experience to help her be who she is today. We talk all things women in business, marketing and whether you should put your prices on your website.
Find Brook online:
https://www.instagram.com/brookmccarthy/
https://www.hustleandheart.com.au/
Want more people to buy your stuff? Check out my book: https://mirandaivey.com/book
Sure anyone can start writing a book... but how do you get around to finishing it? In this episode I share the 5 steps I took to finish writing my marketing book 'No One Wants To Buy Your Stuff' - how to stand out in a busy online world. I had to make time, ask myself a few questions to get over my procrastination hurdle, get feedback and also be brave. There's also the one thing that I would do differently next time. If you've got something like a course, book, program or idea sitting there half finished, I encourage you to tune in!
Grab a copy of my book here: https://mirandaivey.com/book
Emma Franklin-Bell is a book writing coach, author and ghostwriter (among other hats that you'll hear about in the introduction!) In our conversation she shares why everyone has a book inside them, how to get started and how she maintains focus to get her work done. Emma's Manuscript Mastery program has helped many authors get their books out into the real world and she talks about how you can do the same. Hint: It involves laying off on the social media!
Emma Franklin-Bell
https://emmafranklinbell.com/
https://www.instagram.com/emmafranklinbell/
Grab a copy of my book (written after taken Emma's Manuscript Mastery program!) https://mirandaivey.com/book
When I started out in running my own business I would say yes to just about anything; clients, inconvenient call times, work that was out of the original agreed brief. In trying to please everyone I wasn't pleasing the most important person in my business - me. In this episode I share some straightforward strategies to help you start feeling more powerful than ever, simply by saying no.
Tell me on Instagram, what are you going to say no to now? I'm @mirandaiveymedia
Grab a copy of my book & find out how to you can stand out in a busy online world: https://mirandaivey.com/book
In this episode Marissa and I discuss is creativity available for everyone, how Marissa gets into creative flow as well as some awesome books that have helped her along the way.
Marissa Treichel is the fearless leader of the Cassettes, an 80s inspired flashmob dance troupe and dance classes. She's also the creator of Rad Self Care, an online course to help you get in touch with your creativity, your relationships and what you truly want.
Books mentioned on this episode:
- Better Than Before, Gretchen Ruebin
- How to be a Woman, Caitlin Moran
- You are a Badass at Making Money, Jen Sincero
- Playing Big, Tara Mohr
To find out more about Marissa, The Cassettes & Rad Self Care head to:
https://www.thecassettes.com.au/
https://www.instagram.com/thecassettesdance/
I was stuck on dreaming bigger. So this is what I did. Three simple questions to journal on and enjoy challenging yourself to dream bigger. Remember, you do your dreams not anyone else!
Want to get out of your own head and start be seen online?
https://mirandaivey.com/expert
For easy step by step marketing strategies, grab a copy of my book
http://mirandaivey.com/book
Meet Tammy Guest, Naturopath and online entrepreneur. A dash of burnout in seeing 40 clients a week lead her to develop a whole new business which incorporates mentoring, a national conference and retreats. Her goal was to mentor more practitioners to have an exponential impact on their clients and now it is her very own freedom business. If you've felt busy doing all the things and wonder what else is available to you in your business, tune in now!
Find Tammy Guest & learn more about her upcoming virtual retreats:
https://tammyguest.com/
https://www.instagram.com/tammyguests/
There's still time to join in the Create Your Offer 5 Day Workshop, join here: https://mirandaivey.com/offerworkshop
It's so easy to fall into a rut when we work for ourselves, when things feel frustrating or aren't happening quickly enough. I wanted to share 7 simple ways to add more pleasure to your working day and nope, none of them involve doing more work!
Ready to create an irresistible offer for your online course or service package? Join my free 5 Day Challenge here, we start on September 13: https://mirandaivey.com/offerworkshop
We often start a business with grand ideals of what we want to offer and share with the world. But what happens when we're ready to grow and hire new people to be part of our team? In this episode I talk with Hiring & Leadership Coach Paula Maidens about what it means to be a leader and how we can bring other people into our world with ease. I know I've made a few 'quick fix' hiring mistakes over the years and I love what Paula shares to make sure that you're hiring the right people for the right reasons. Whether you've already got a crew of team members or you're looking to start outsourcing, this episode is for you!
2.10 What is a dream team
5.50 Hiring to get more time to do what you love
7.10 Where do people go wrong in hiring
13.44 Why just giving someone a go is something you might want to avoid
14.54 How to make your team profitable from the beginning
21.54 How to start letting go when pride gets in the way
25.15 Why Paula loves working from home & how she fills her cup
Find out more about Paula & download your hiring checklist: https://paulamaidens.com/
Instagram @paulamaidensconsulting
Join my upcoming Create Your Irresistible Offer 5 Day Workshop from September 13: https://mirandaivey.com/offerworkshop
Last week on the podcast, episode 20 with Penny Murden we discussed how online communities have both helped us grow both professionally and personally. I often find myself being pulled in one direction or another wanting to do all the things all at once. I’ve found that having a coach to bounce ideas off can really help me clarify the direction I need to go in and not get persuaded to divert my attention to trying new things that I don’t need to do.
Since running my own business for the past 7 years, I’ve enrolled in tons of online courses. I know more than anyone that when those sales pages are great, they can really speak to you and you'll be pulling out your wallet before you even know what's up. That's why I wanted to share with you three questions that I ask myself before investing in any course or coaching program.
I'd love to know your experiences of joining programs or courses, let me know what you thought of this episode on Instagram @mirandaiveymedia.
Have you signed up for my free 7 Day Visibility challenge? You can do so at https://mirandaivey.com/expert
I wanted to speak with Penny about the positive power of being part of online groups, which is where we met several years ago. Whether they're on Facebook or elsewhere on the internet, online communities can be such an amazing way to connect with other people who are at a similar point in their journey to yours - even if you never meet in person! As women we can often feel like we're not allowed to take up too much space and as a video & mindset coach, I wanted to get Penny's advice for anyone who is feeling like they ask too many questions. Penny also shares some awesome ways for your videos to connect more with your audience (and this can be a great way to take up more space online for your business too!)
Connect with Penny: https://www.pixicatoplay.com/
Instagram @pixicato
Have you signed up for my 7 day Visibility Challenge yet? Get yourself out there - YOUR way now https://mirandaivey.com/expert
For all the intuitive, creative brains out there, this one is for you. I've struggled in the past to make online courses because I've wanted to overcomplicate things and include everything possible. However, when it comes to selling online courses and helping your clients enjoy the transformation that you're offering, usually it's the simple things that stick with them. If your brain loves to overcomplicate things, then I've got three simple ways for you to stay on track and create a simple course that sells.
- Things that you may find simple other people might find hard (and want to be able to get your know how on how to do!)
- People are buying a transformation, not the number of modules you're selling, focus on this and you'll find creating and selling your course will be easy
- How to start creating if you've got the type of brain that doesn't like systems and being told what to do
In this program I mention my new video toolkit Show + Sell for ecommerce.
You can find out more about this here https://mirandaivey.com/toolkit
I'm not particularly known for being 'calm' on my socials, it's not the vibe I give off. However I've actually been incorporating these three things into my business for several years now and they have made a huge difference as to how I approach my work life. You'll learn why I only take meetings at certain times of the day and also my secret to getting through the crazy morning routine.
In my book 'No One Wants To Buy Your Stuff' I talk about how you can start to use your own routine to plan out your social media posts better. You can buy the digital version for $4.95 here https://mirandaivey.com/book or simply download the marketing calendar here: https://mirandaivey.com/calendar
For many of us finding calm in every day seems impossible or a miracle when it happens. In this interview with Katie Jane, we discuss how adding calm to your business is a way forward for a sustainable business model. She opens up on some of her practices and suggests that if you're not feeling it, throw your to-do list out the window and go and do something else.
I can't wait for you to have a listen & see how this affects your business and work moving forward.
Find out more about Katie Jane:
https://www.instagram.com/katiejanewellness_/
https://www.katiejanewellness.com/
If you've ever had the experience of lacklustre online sales, then this episode is for you! In my experience of reviewing hundreds of sales pages & spending tens of thousands of dollars on paid ads, an outstanding OFFER will change everything.
I mention my NEW ecommerce video ad toolkit which is available now for $27 at https://mirandaivey.com/toolkit
Tune in now for:
2.06 How to get people to action quickly by incorporating an amazing offer
5.10 What makes an offer so special
9.01 Why I don’t love recommending this type of offer for online courses
11.22 How I made a big mistake with my offer
14.28 The most popular type of offer for ecommerce
17.20 How to motivate fence sitters faster
Following on from Episode 14 with Sophia Pallas, in this episode I cover some easy copywriting tactics that you can use to attract more of your customers. There's no point offering a blanket approach to copywriting anymore as everyone is so busy, your Facebook ad or sales page will glide on by. By calling out who you want to attract on your website and in your paid ads, your copy will connect more with the people who need it most. For a system how to connect more with your customers download my book 'No One Wants To Buy Your Stuff' on my website https://mirandaivey.com/book or buy a hardcopy on Amazon and Booktopia.
In this episode:
2.42 Why trying to talk to everyone is talking to no one
5.14 The places where you want to call out who you want to attract
5.28 #1 question need to ask yourself when you’re writing any type of copy
8.17 Using your personal experience in your copy
9.36 Why the kids TV show Bluey is a great example of connecting with your audience
12.10 Steps to go back and review your copy now
Sophia Pallas is an amazing copywriter who has been interested in astrology since she was a teenager. In this chat she shares how anyone can get started using working by the moon phases to have more energy in their business. As well as how she feels like her marketing is so much easier now that she is embracing being more herself.
We cover everything from her recent name change (hint: it’s not what you expect!) and also some awesome copywriting tips that anyone can start to use from today.
Get in touch with Sophia;
https://www.instagram.com/sophiapallas/
https://www.facebook.com/SophiaArthurPallas
Download her free astrology copy opt-in https://sophiaarthur.com/cosmic-comms-style/
7.30 How Sophia started working with the phases of the moon
10.25 How to start noticing your energy around the moon
11.14 Planning your online launches with the moon
12.44 When it’s best to hold strategy days in your business
15.16 Embracing the meaning of the moon
18.35 This isn’t where she intended her business to go
21.23 How she lets her hair down
24.38 The story behind her name change
32.06 How she feels about marketing
36.41 The secret to good copywriting
39.11 Why the connection is in the details
Get my free copywriting guide for Health & Wellness practitioners: https;//mirandaivey.com/copywriting
Doing your marketing can feel like a never ending job. In this episode I share a simple strategy that will see you nail your marketing week after week so you can relax on Friday night knowing you've done a "good job!" I mentioned the idea this in Episode 12 with Hayley Carr, so this is an expansion on that for you.
02.50 Why getting yourself worked up about your marketing does you no favours
4.14 How to work out your platforms
7.20 What a deliverable is and why they'll help you get better at marketing
13.12 How to make your marketing gold actually happen
Want some great ideas on how to get you out there? Check out my free 7 Day Visibility Challenge https://mirandaivey.com/expert or grab a copy of my book https://mirandaivey.com/book
Hayley Carr is a Life Coach, Neuro- Linguistic Programming (NLP) Mentor and 11x Karate World Champion. While she might sound tough, she also got knocked down by chronic fatigue which in turn lead her to embrace a different business model. Rather than hustle and burn out, Hayley talks about how she sees our feminine softness as our greatest strength and is a big advocate for rest and having fun.
If you've ever thought that you needed your business or marketing to look a certain way, then strap your ears in as Hayley opens up a can of limitless possibility in this episode of Real Fabulous Marketing.
4.46 How Hayley advocated for women and start lifting them up
7.30 Tapping into her feminine archetype and softness
9.02 How Hayley turned her greatest challenge into a strength
14.59 Her answer to NLP being just sleazy slimy sales tactics
18.33 Hayley's simple marketing strategy
22.47 Why one post may have a bigger impact than you realise
Find Hayley online:
https://hayleycarr.tv/
https://www.instagram.com/hayleycarr.tv/
My new book "No One Wants To Buy Your Stuff" is out now for $4.95 get your copy here: http://mirandaivey.com/book
In Episode 10 I interviewed Kirsten Jackson about her thriving online art business. In this episode I make it even more practical and give every ecommerce business owner three things to focus on right now. Whether you're starting out or you're already running a profitable business, if you're wanting to make more sales online, you won't want to miss this!
Resources mentioned in this episode
My free Facebook group: https://facebook.com/groups/adsolutelyfabulous
My book "No one wants to buy your stuff" https://mirandaivey.com/book
3.50 You need to start thinking about your Instagram / Facebook like your online storefront
6.40 Get clear on your brand aesthetic and other things will fall into place
8.25 How to start planning a photo shoot
12.20 When you've got great content you can start to run good Facebook & Instagram ads
15.23 The single most important factor when it comes to running successful ads
Kirsten Jackson is a successful marathon running modern artist. She has her own gallery in Sandringham, Melbourne but her art can be seen hanging in the homes of collectors around the world.
One of my favourite things about Kirsten is that she’s on a mission to break the starving artist myth and shares her story and expertise in her online program for artists called Steps to Success.
Her ethos behind her artist “Art should make your soul leap. Go ahead, feel joyful” which is so in tune with the vibe Real Fabulous Marketing. I’m so pleased to have her as my first guest as she let us in behind the very colourful scenes of her artistic practice and business.
You can find out more about Kirsten Jackson and see her artwork at https://instagram.com/kirstenjackson_gallery
06.22 How Kirsten started with prints in her business
10.25 Kirsten's easy hack to make her artwork more recognisable
11.44 If you're an Artist and not doing this, you're losing sales
17.57 How she started her online course for artists
20.21 What Kirsten is doing next
24.03 Kirsten's advice for artists who feel like giving up
Coming up with content ideas for social media can be a total drag for many business owners out there. In this episode I cover some ways to rethink the interactions you're having with customers and potential customers to turn them into content gold!
1.41 The pros and cons of low cost content planners
3.23 Why any interactions you have are a good goldmine for content creation
6.04 How to make your content more relatable
7.38 Do this with your content to build even more trust
Want more social media content ideas that simply flow out of you? I've got a ton in my book "No One Wants To Buy Your Stuff" grab it here https://mirandaivey.com/book
Is saving time by using the Auto-Publish feature from Instagram to Facebook worth it? In this episode I discuss whether it’s a good idea and some pitfalls to avoid if you’re currently sharing all the same content everywhere.
02:24 How to play to the strengths of each platform
07:55 Why do you want to be on both platforms?
13.23 My main reason for being on Facebook
16.44 Using Facebook Groups for online word of mouth
18.01 Remember to do this if you are auto-publishing
Instagram Reels are here to stay and can be fabulous for Instagram engagement. They’re also great if you’re someone who doesn’t love doing video where you're speaking on camera. if you think that the only way to create a Reel is to dance and point at the screen then this episode will give you some easy ways to start trying out reels for your Instagram content.
Best of all, you can just use your phone and make your first reel! Let me know how you go - tag me @mirandaiveymedia if you end up getting Reel after listening to this episode.
Resources mentioned in this episode:
- InShot app for easy video editing
You've probably heard that video is good for building your like, know, trust factor online but speaking on camera can be scary for many people. In this episode I share five tips that I have used to speak on stage and when recording videos for my social media marketing. Whether you're a pro at video or you're taking the leap for the first time, this episode is for you.
Still feeling a bit reluctant about marketing and putting yourself out there? Register for my free webinar on May 19 https://mirandaivey.com/social You've got this!
Do you have an email list that hasn’t heard from you in a while? Usually when I speak with business owners email marketing isn’t a high priority. However I want you to know that it's the squeaky emailer who gets the oil! Or the person who sends the emails that gets the clients...
If you’re worried about people unsubscribing or sending out intermittent emails because you can't find the time, then this episode is for you.
Special Webinar Invite: The Reluctant Marketers Guide to Social Media Content (that you don’t hate to create!) Wednesday May 19 register your place today → https://mirandaivey.com/social
Instagram Stories are 15 second snippets of either images or video that you upload to Instagram. The cool thing about Instagram Stories is that they only last 24 hours! This means you can try different things, showcase behind the scenes, or the more ‘rough and ready’ side of your business. This episode features my ten top ways to use Instagram Stories including one of my all time favourites if you’re a service based business that takes appointments. Even if you’ve been using Instagram Stories for a while, you don’t want to miss this.
Find out more about Miranda Ivey:
Facebook and Instagram
Website: https://mirandaivey.com/
Email: hello@mirandaivey.com
Work with Miranda Ivey:
Join myFREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses.
Buy my latest book:No One Wants to Buy Your Stuff
Join theFREE 7-day Visibility Challenge
Many business owners think that running Facebook ads will solve all their problems. However as an experienced Facebook ads Manager I don’t recommend them if you’re just starting out. By using your organic social posts and working out where you can be more consistent with your marketing, you’ll be able to build momentum without running ads. I also go into the details of Boosted Posts and why they may not be the best type of post for you.
Find out more about Miranda Ivey:
Facebook and Instagram
Website: https://mirandaivey.com/
Email: hello@mirandaivey.com
Work with Miranda Ivey:
Join myFREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses.
Buy my latest book:No One Wants to Buy Your Stuff
Join theFREE 7-day Visibility Challenge
Have you ever wanted to do something but think you’re going to be terrible at it so you don’t want to even start? In this first episode of the Real Fabulous Marketing program, I share all the reasons why I’ve kept myself stuck and not recording a podcast for so many years. Even though I really wanted to do it! You’ll learn ways of overcoming the “I’ve got no time” excuse that we all use for not getting marketing done (even if we know it’s a really good idea!)
Find out more about Miranda Ivey:
Facebook and Instagram
Website: https://mirandaivey.com/
Email: hello@mirandaivey.com
Work with Miranda Ivey:
Join myFREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses.
Buy my latest book:No One Wants to Buy Your Stuff
Join theFREE 7-day Visibility Challenge
We all have an ego when it comes to posting on social media, Instagram and Facebook are built on likes, comments and follower counts. However if you’re getting too caught up in whether people will like your post you’re going to kill your productivity. This episode has two main strategies I use to avoid overthinking my socials and worrying about what other people think of me. From someone who rarely wears make up when I show up online, you know that this is the real deal.
Find out more about Miranda Ivey:
Facebook and Instagram
Website: https://mirandaivey.com/
Email: hello@mirandaivey.com
Work with Miranda Ivey:
Join myFREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses.
Buy my latest book:No One Wants to Buy Your Stuff
Join theFREE 7-day Visibility Challenge
Welcome to the Real Fabulous Marketing podcast with Miranda Ivey! With a goal of sharing practical marketing advice that doesn’t leave you feeling overwhelmed or icky, this podcast will deliver fresh insights into the world of online marketing. Topics will include Facebook & Instagram organic posting and paid ads, email marketing, how to create winning content with ease and so much more.
Find out more about Miranda Ivey:
Facebook and Instagram
Website: https://mirandaivey.com/
Email: hello@mirandaivey.com
Work with Miranda Ivey:
Join my FREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses.
Buy my latest book: No One Wants to Buy Your Stuff
Join the FREE 7-day Visibility Challenge