The Ponch Line Podcast: Recent Episodes
Ponchitta Lanoue
The Ponch Line Podcast is a weekly podcast where I, Ponchitta, "Sashawoo" Lanoue, a serial entrepreneur, share my entrepreneurial journey. After running several businesses for almost a decade now the purpose of this podcast is to share stories about the not-so-great side of running a business. I share stories with other entrepreneurs with a little bit of humor and witty punchlines.
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EP. 20: Welcome 2026: We are Choosing Ourselves This Year
In this episode, Ponch sets the tone for the year with real talk about growth, alignment, boundaries, and choosing yourself without guilt. If 2025 stretched you, tested you, or changed you, this conversation will reset your mindset and step into a new year with clarity, confidence, and peace.
This isn't about becoming a new person, it's about recommitting to who you already are.
In this episode:
✨ Why alignment matters more than perfection.
✨ How to protect your peace this year
✨ The power of choosing one word for 2026
✨ Letting go of comparison and pressure
✨ Moving differently, quietly, and intentionally
If you're ready for a year of bold decisions, smaller circles, stronger boundaries, and bigger peace, this episode is your reset.
Welcome to 2026. We're Choosing Ourselves This Year.
Happy Black History Month!!! ✊🏾✊🏾
Subscribe, share with someone who needs to choose themselves this year, and comment your ONE WORD this year!
PONCH Cosmetics is the Sponsor for this episode!
PONCH Pamper Parties ad for groups of 6-10 people who want a customized beauty experience.
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Send a text
The Texas Ballot Box: Your Essential Voting Guide
Episode 19
This episode Ponchitta Sashawoo shares what is on the ballot for Texas Special Election 2025. She shares who she is endorses for the 18th District in Houston, Texas. She breaks down the 17 Amendments that are on the ballot and what you should know about each one.
💥 Texas Constitutional Amendments: The 17 Propositions You Need to Know
Episode Description:
The November Special Election is here, and the real action isn't about candidates—it's all about the Texas Constitution. This ballot features a massive 17 Constitutional Amendments (Propositions 1-17) that will shape the future of our state's economy, property taxes, water security, and public safety.
In this essential episode, we break down every single proposed change so you can vote with confidence. We'll simplify the confusing legalese and explain what a YES or NO vote actually means for your wallet, your property, and your community.
We cover key issues like:
- Billions in Property Tax Relief: Deciphering the different tax exemptions for homeowners, seniors, veterans' spouses, and businesses.
- Infrastructure and Funding: The propositions that would create new state funds for water infrastructure, dementia research, and technical college facilities.
- The Law & Order Amendments: Understanding the proposed changes to the bail system and judicial oversight.
- Fundamental Rights: What the amendments addressing parental rights and voter citizenship requirements actually codify.
Stop guessing at the polls! Listen now for a clear, non-partisan explanation of all 17 Texas Constitutional Amendments and why this special election matters.
PONCH Cosmetics is the Sponsor for this episode!
PONCH Pamper Parties ad for groups of 6-10 people who want a customized beauty experience.
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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The Ponch Line Podcast
Episode 18: Resilience as a Superpower: My Story of Loss and Redemption
This Episode is about Ponchitta Sashawoo's story of resilience. She shares how she literally lost everything and fought to get back on her feet. She focuses on the rise and fall of her life and how she went from a happy and loving home to getting married and falling dead on her face.
This is the story of redemption and rebirth.
Follow on all podcast platforms and follow on Facebook, Instagram and TikTok!
PONCH Cosmetics is the Sponsor for this episode!
PONCH Pamper Parties ad for groups of 6-10 people who want a customized beauty experience.
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Send a text
Episode 17: How to Market to a Specific Tribe Like a Pro
In this episode, Ponchitta Sashawoo describes the steps that entrepreneurs should take to market to loyal fans and communities like the Beyhive. She uses Beyonce's Cowboy Carter tour as an example of great marketing and ideas that entrepreneurs can use as opportunities to reach these markets.
PONCH Cosmetics is the Sponsor for this episode!
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Send a text
The Ponch Line Podcast
EPISODE 16: Beauty in Black: The BHM Edition
This episode is about how we can support Black businesses during the month of February for Black History Month. We discuss why we need to support Black businesses and why its critical to reduce the wealth gap in Black communities.
Support our campaign, Beauty in Black on Instagram and use code BIB2025!
Subscribe and leave a review!
PONCH Cosmetics is the Sponsor for this episode!
PONCH Pamper Parties ad for groups of 6-10 people who want a customized beauty experience.
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Send a text
Episode 15: New Year New President
This Episode is about all of the new changes that Donald J Trump just initiated for the new year and how it will inevitably affect minorities and small businesses.
Subscribe and leave us a comment.
PONCH Cosmetics is the Sponsor for this episode!
PONCH Cosmetics Lip Collection Promo
PONCH Cosmetics is a proud supporter!
PONCH Cosmetics is a plant-based beauty and skincare brand that provides plant-based solutions.
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Send a text
The PONCH LINE PODCAST
Ep. 14: Democrat or Republican? Whats the Best Choice for Small Business Owners in 2024?
ROCK THE VOTE!
In this episode, Ponchitta Sashawoo dives into the differences between Democratic Presidential candidate, Madame Vice-President, Kamala Harris' opportunity plan for entrepreneurs versus former President and Republican candidate, Donald J. Trump's concept of a plan.
Ponchitta Sashawoo gives you two perspectives on the facts of what each candidate proposes so that you can be informed about where each candidate stands as it pertains to entrepreneurs.
Subscribe wherever you listen to podcasts!
if you agree or disagree, send us fanmail!
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This clip is an introduction to Episode 13-Pro-Level Networking Strategies!
subscribe and listen now!
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Send us a text
THE PONCHLINE PODCAST
EPISODE 13: PRO-LEVEL NETWORKING STRATEGIES
THIS EPISODES EXPLAINS THE BEST NETWORKING STRATEGIES TO IMPROVE YOUR CAREER.
Send us a text
If you are looking for ways to NETWORK for your business, then this is the episode for you. In this episode, Ponchitta Sashawoo continues the conversation about how to find ways to BUILD YOUR NETWORK.
Follow on social @plpod & @ponchittasashawoo
For advertising on the podcast:
advertising@ponchcosmetics.com
Leave Ponchitta Sashawoo a voice message:
https://www.speakpipe.com/msg/s/236886/1/15rzpjg1qzvm37jn
Email questions or comments:
sashawoo832@outlook.com
Shop PONCH Cosmetics:
www.ponchcosmetics.com
Use code: POD24
Don't forget to Subscribe!
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If you are looking for ways to raise capital for your business, then this is the episode for you. In this episode, Ponchitta Sashawoo continues the conversation about how to find ways tto raise money with grants, loans and venture capital.
Follow on social @plpod & @ponchittasashawoo
For advertising on the podcast:
advertising@ponchcosmetics.com
Leave Ponchitta Sashawoo a voice message:
https://www.speakpipe.com/msg/s/236886/1/15rzpjg1qzvm37jn
Email questions or comments:
sashawoo832@outlook.com
Shop PONCH Cosmetics:
www.ponchcosmetics.com
Use code: POD24
Don't forget to Subscribe!
For a list of grants, click here:
https://mailchi.mp/5d7fcfda79bc/ay0dj4wpmv
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Have you been having a cash flow problem? Do you keep finding yourself struggle to meet your day-to-day expenses in your business? Do you feel like an injection of cash could help your business grow?
If you answered yes to any of these questions, then you should listen to this episode about How to Raise Capital in 2024! Ponchtta Sashawoo shares how she went from a $31,000 capital raise in the beginning to $0 in 12 months. This is a two-part episode about how she raised, lost, and got it back.
Follow on Social @plpod & @ponchittasashawoo
For advertising on the podcast:
advertisingponchcometics.com
Leave Ponchitta Sashawoo a voice message about the podcast:
https://www.speakpipe.com/msg/s/236886/1/15rzpjg1qzvm37jn
Email your questions or comments to Ponchitta Sashawoo:
sashawoo832@outlook.com
Shop PONCH Cosmetics promo:
www.ponchcosmetics.com
Use code: POD24
Don't forget to SUBSCRIBE!
Support the show
Follow @plpod on Facebook, Instagram and Twitter!
Have you ever wondered what it takes to be an entrepreneur? Well this is the perfect episode to learn. In this episode Ponchitta Sashawoo shares four essential skills that every entrepreneur should learn. It's probably not what you think! Ponchitta Sashawoo breaks it down for you!
Follow the Youtube channel:
https://www.youtube.com/ponchtv
Send Ponch a voice message letting her know how you like the podcast:
https://www.speakpipe.com/msg/s/236886/1/15rzpjg1qzvm37jn
Follow on Social:
@ponchittasashawoo
@plpod
Shop PONCH Cosmetics
https://www.ponchcosmetics.com
Advertise with The Ponch Line Podcast:
advertising@ponchcosmetics.com
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The Ponch Line Podcast
Episode 9
4 Plans That Every Entrepreneur Needs to Create
In this episode, Ponchitta Sashawoo breaks down the 4 Essential Plans that every entrepreneur needs to create.
Every entrepreneur needs to start with a Product Plan, Sales Plan, Marketing Plan, and a Financial Plan. Once you have created a game plan including these components then you are well on your way to building a sustainable business.
For more questions about these plans, email me at sashawoo832@outlook.com
Support the showFollow @plpod on Facebook, Instagram and Twitter!
The Ponch Line Podcast
Episode 9: Branding Like a Celebrity with Tephanie Delaney
March 11, 2023
In this episode, Tephanie Delaney, Celebrity Branding Agent, shares her biggest pet peeves with brands, why you should control your own narrative, and how anybody can brand like a rock star!
Tephanie is currently hosting a Brand Like a Celebrity Masterclass that teaches brands how to stand out in the market. Follow her on Instagram and Facebook @tephaniedelaney to learn more!
Follow The Ponch Line Podcast on Facebook, Instagram and Twitter @plpod for more interview and business tips!
Support the showFollow @plpod on Facebook, Instagram and Twitter!
Hey guys!
Just letting you know that The Ponch Line Podcast is coming back soon! Don't go anywhere! We have a few hot topics and interviews coming soon! Just keeping you updated on what's been going on.
Stay tuned and keep following us on social media!
Support the showFollow @plpod on Facebook, Instagram and Twitter!
The Ponch Line Podcast
Episode 8
December 20, 2021
In this Episode, Ponchitta Sashawoo interviews Tracy Green and Nancey Flowers-Harris, founders of Vontelle Eyewear who share their amazing story about how they met in college at their beloved HBCU and became best friends. Then they got started in the eyewear industry together because they experienced the same problem. You will hear how:
*suffering from the same issue inspired them to start their business during the pandemic.
*how they flew to Paris, France to find the perfect manufacturers.
*they came up with their unique name.
*they partnered with Nickelodeon develop a special eyewear collection for kids.
*they won their first pitch competition.
*they keep their company in the black and going strong.
It's an interview you don't want to miss!
Follow host, Ponchitta Sashawoo, on Instagram and Twitter @ponchittasashawoo and Follow the podcast on Instagram and Twitter @plpod.
Check out Vontelle eyewear on their website at www.vontelle.com. Follow them on Instagram @vontelleeyewear and Facebook @vontelle!
For the special discount offered on all eyewear through December 31, use code: PONCH25!
Leave me a message!
Support the show (https://www.patron.com/theponchline)
The Ponch Line Podcast
11/22/2021
Episode 7: Alysha Price of The Price Dynamic Interview
In this episode, Ponchitta Sashawoo interviews, Alysha Price, founder of The Price Dynamic, a family mediation organization, to discuss how she built a business around co-parenting relationships.
In this episode, Alysha Price shares:
-
What inspired her business
-
Why she wrote a book about it
*How her business led her to reality tv
Subscribe via all platforms!
Follow on IG and Twitter @plpod
Support the show (https://www.patron.com/theponchline)
The Ponch Line Podcast
Episode 6: Esquire to Entrepreneur Interview w/ Channing Smith
11/15/2021
In this episode, Ponchitta Sashawoo interviews High-Powered Attorney, Channing Smith, founder of 51st Place who shares her very difficult journey of juggling her demanding legal career while also building a self-care brand, being a wife and a mother!
Channing shares how failing the California bar a few times helped to prepare her for the daunting task of starting a business. She also shares the importance of self-care for wives and mothers and her secrets to a great self-care routine.
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Listen on all platforms.
Now watch the full video on Youtube:
https://youtu.be/IVK76rry0T0
Support the show (https://www.patron.com/theponchline)
The Ponch Line Podcast
10/13/2021
Episode 5: Pre-Launch Strategies That Work
In this episode, Ponchitta Sashawoo shares strategies that help to have an amazing launch for your product or service.
She touches on:
-Branding
-Licensing/Permits
-Websites/Location
-Registering your business
-Federal/State id's
-Business Bank Accounts
Then she goes on to discuss:
PR marketing and promotion
Follow the show on Instagram and Twitter @plpod.
Follow Ponchitta Sashawoo on everything @ponchittasashawoo
Check out the website at www.theponchline.com.
Support the show (https://www.patron.com/theponchline)
The Ponch Line Podcast
Episode 4: 5 Things You Need to Create a Successful Startup
10/1/ 2021
In this episode, Ponchitta Sashawoo breaks down the 5 things that you need to create a successful startup. It's not what you think. It's a little bit different from Episode 2 where she tells you how to start a business.
Follow on Instagram and Twitter @plpod. Send your questions and feedback to hello@ponchcosmetics.com
Support the show (https://www.patron.com/theponchline)
The Ponch Line Podcast
September 20, 2021
Episode 3: Don't Make These Mistakes in Your Business
In this episode, Ponchitta Sashawoo discusses how she made three deadly mistakes in her business in the very beginning. She also discusses how her initial investment of $20,000 went bust really quick because of the mistakes that she made.
She offers some guidance on how not to make the same mistakes that she made.
She also shares how you should contact your local university to get help with your business.
Also these resources might help:
www.sba.gov
www.score.gov
Contact the U.S. Chamber of Commerce to find out about the local chamber in your area.
www.uschamber.com
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DM @ponchittasashawoo if you have questions or concerns!
Support the show (https://www.patron.com/theponchline)
September 13, 2021
The Ponch Line Podcast
Episode 1: How to Successfully Start a Business
In this episode, Ponchitta Sashawoo explains three ways to successfully start a business. She explains how these three ways will allow you to test your idea with minimum risks and vet the idea with potential customers.
The three ideas:
1) Research the product and industry.
2) Test the market with your idea.
3) Learn your customer so that you successfully advertise to them.
With each concept she shares examples of how to successfully implement these ideas and get results from your effort.
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@ponchittasashawoo on Facebook, Instagram and Twitter
To learn more about Ponchitta Sashawoo, go to:
www.theponchline.com
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09/6/2021
Segment: The Punchline
POB-Passion or Bust
This is a new segment entitled The Punchline where Ponchitta Sashawoo drops a gem about a specific topic related to something discussed in the prior week's episode. The topic is about passion. Ponchitta shares how passion can help you find your purpose and allow you to become more fulfilled and satisfied.
You may listen on Google Podcasts, Spotify, iHeart Radio and Amazon Music
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@plpod
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Goal Friends Network:
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09/05/2021
The Ponch Line Podcast
Episode 1 Part 1: Introducing Ponchitta Sasha Who?
In this episode, I introduce myself and share my story. I will tell you the main topics that I plan to discuss in future episodes, why I became an entrepreneur, and a few details about myself.
You will learn:
How I got the name Ponchitta and Ponchitta SashaWoo
Why I am sensitive about my name
All of my nicknames and why anybody can't call me out
Where I am from
Where I grew up
How my grandmother inspired me to start a business
My grandmother's story from walking to her cafe to cook every day to being featured in Texas Monthly
How I went back to school and discovered my passion
Why I am a huge football fan
How marriage and divorce pushed me into my purpose
Follow Ponchitta Sashawoo @ponchittasashawoo @plpod on Instagram and Twitter
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Listen on Spotify, Anchor fm, Google Podcasts, iHeart Radio, and Amazon Music.
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09/06/2021
The Ponch Line Podcast
Episode 1 Part 2: The Conspiracy Theory
On this episode, Ponchitta Sashawoo talks about how event marketing helped grow Ponch Cosmetics and also helped to create a crazy rumor in a small town. Ponchitta Sashawoo tries to set the record straight about her fundraising event and show how event marketing is a great marketing tool.
Listen to this episode on Apple Podcasts, Google Podcasts, Spotify, iHeart Radio, and Amazon Music
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To learn more about the great work we are doing with Faces of Beauty Foundation mentioned in the episode, check out the website here:https://www.facesofbeautyfdn.org To watch the Faces of Beauty Events mentioned in the episode, click below:
Event 1-*https://youtu.be/KTAgATeQ8G4* Event 2-**https://youtu.be/RBit0Fob7iI
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Welcome to the official Trailer of The Ponch Line Podcast. This is a quick preview of what you should expect this Season on The Ponch Line. I, Ponchitta SashaWoo, share my moniker with you and relate it to Puff Daddy. I also share my brands and the basis for this podcast. This trailer gives the official launch date and three reasons why you will want to subscribe.
Follow this podcast on IG @plpod and Follow me @ponchittasashawoo on everything
Subscribe on all platforms!
Support the show (https://www.patron.com/theponchline)