Illuminate Your Practice With Dr. Krysti Wick

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What if the key to growing your chiropractic practice isn’t more ads… but more talks? In this video, we dive into an unconventional marketing strategy that’s helping chiropractors build strong referral pipelines—by speaking directly to dentists and dental professionals.

Hear how Jake made a surprising pivot from daycare presentations to dental office seminars—and discovered a powerful way to attract new patients. This approach, powered by the Upright program, gives chiropractors the tools and confidence to lead CE-worthy educational talks that dental teams actually want to attend.

Whether you’re tired of the same old marketing tactics or looking for a fresh edge in your community, this video is your behind-the-scenes look at a strategy that’s turning heads—and filling schedules.

👉 Learn more about Upright: https://www.pursuitchiros.com/upright

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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Join Dr. Krysti and Dr. Jake for the Pull Up A Chair show - now available in Podcast format! - and discover why this show is an invaluable tool for Chiropractors committed to authentic growth, both personally and professionally!

Feeling overwhelmed by patient care and like there's never enough time to move your practice forward?

In this episode of Pull Up a Chair, Dr. Krysti Wick and Dr. Jake Grinaker dive deep into the challenges chiropractors face when trying to work on their business—while still being consumed by working in it.

We’re talking about:
✅ How to find your most productive time (even if it’s just 30 minutes a week)
✅ The mindset shift that will help you finally tackle those big “stuck” to-do’s
✅ Why over-scheduling can actually kill your productivity
✅ And how a small habit shift can free up your evenings to actually enjoy life outside the clinic

If you're a chiropractor who’s constantly saying, “I don’t have time for that,” this one’s for you. It’s time to break through the burnout and build some real momentum.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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On this episode of Pull Up a Chair, Jake and Krysti dive into the surprising truth about balancing the roles of working in and on your chiropractic business.

Krysti shares how increasing her hands-on involvement led to record-breaking new patient numbers—and why fully stepping away might be hurting more than helping.

Don’t miss this honest conversation about growth, leadership, and staying present when it matters most.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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On this episode of Pull Up a Chair, Jake and Krysti discuss the power of surrounding yourself with greatness to unlock success in both your personal and professional life.

Learn the strategies they recommend for immersing yourself in other professionals’ practices to continuously learn, evolve, and achieve your dreams. Don't miss out on these actionable insights to level up your journey!

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode of Pull Up a Chair, we'll unlock the secrets to marketing your chiropractic practice like a pro!

We'll dive into why juggling multiple marketing strategies is your secret weapon in today's fast-paced world. From social media shoutouts to face-to-face connections, we’ll show you how to build a marketing mix that works for you.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode of Pull Up a Chair, we dive deep into the process of conducting a systems audit in your chiropractic practice. Whether you're a solo practitioner or have a team, understanding and refining your systems can significantly boost your practice's efficiency and growth.

We'll break down the step-by-step process of auditing everything from patient phone calls to wellness transitions, offering insights on how to identify weak points, rank your processes, and improve them. Plus, we'll share tips on how to work with your team to ensure smooth transitions and build a thriving practice that adapts over time.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode of Pull Up a Chair, we dive deep into a time-audit strategy that can help you rediscover your passion and purpose in both your personal and professional life. If you're feeling a bit off-track or your team isn't as engaged as you'd like, this episode is for you!

Learn how auditing your time (and your team's time) can lead to greater efficiency, fulfillment, and clarity on what truly matters. We'll break down how identifying what you love versus what drains you can help streamline your efforts and bring more success and joy to your practice.

Stay tuned for the next episode, where we'll dive into a similar process for refining your systems.

Don't forget to share this with a colleague who could benefit from these insights!

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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Hiring the right team is more important than ever—especially in today’s competitive job market. In this episode, they'll walk you through effective, modern strategies for hiring chiropractic associates and office staff.

Whether you're a seasoned chiropractor or just starting your practice, these tips will help you attract top talent, streamline your hiring process, and build a strong, successful team that attracts and retains patients.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode, they discuss the importance of balancing active and passive marketing strategies in growing a practice. Passive strategies— like word of mouth referrals and reputation— can sustain a practice, while active marketing is necessary for rapid growth.

They also stress the need for taking breaks and pausing to recharge and refocus, rather than abandoning strategies that have worked in the past.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode, they have a conversation surrounding price increases and need for businesses to periodically increase their prices to maintain a healthy margin.

Understanding the value of your services and charging accordingly, and exploring different pricing structures for acute and wellness care, are just a few of the topics they dive in to this week.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode, they discuss patient recall lists and how to dip a toe into the water of automation - without sacrificing doc schedules and personal touch.

Jake is team automation, while Krysti is pretty manual with her processes. Listen in as they discuss both the concerns and the potential of the way they do things...and as Jake tries to convince Krysti to come over to the automation side.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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In this episode, they discuss the pros, cons, and possibilities of adding ancillary services to their practices.

Let's remove the dogma around this issue and tap into the potential of whole body healing!

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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Join ‪@ThePursuitChiros‬ as they unpack their journeys thus far so you can learn from the R E A L talk that helped them grow to 7 figure success.

Hint: It wasn't a straight line....
It's all about how you process, learn from, and adapt to the obstacles along the way and they aren't afraid to share the nitty gritty truth!

✨ Don't forget to SUBSCRIBE and FOLLOW! ✨
📲 Follow us on IG at @thepursuitchiros

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Join ‪@ThePursuitChiros‬ to find out quite simply how you can never fix a profitability problem with volume.

This is a HUGE passion point in their teaching as we have been led to believe in our profession that just pushing towards a high volume 800+ visit/week practice is the recipe for success.

Dr. Jake and Dr. Krysti will unpack why that's a trap, how to set yourself up for success before you scale, and how to ensure your profit margin is right sized to save your sanity (and work-life balance)!

This one is a must listen!

✨ Don't forget to SUBSCRIBE to this channel! ✨
📲 Follow us on IG at @thepursuitchiros

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In this episode of Pull Up A Chair, we explore modern strategies to reactivate your most loyal patients! It’s no secret that retaining a patient is far easier than attracting a new one—so why not put systems in place to make it happen?

Dr. Jake and Dr. Krysti will guide you step-by-step on how to build an effective, ongoing system that ensures long-term success, starting with a powerful reactivation campaign.

✨ Be sure to SUBSCRIBE AND FOLLOW for more game-changing insights! ✨
📲 Connect with us on Instagram at @thepursuitchiros for updates and more tips!

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If you're a family practice chiropractor ready to elevate your success, you’re in the right place. We provide proven, tactical strategies and transformative personal growth advice to fuel your journey and help you scale your practice with purpose and confidence.

✨ Don’t miss out – SUBSCRIBE AND FOLLOW for weekly episodes in your feed!
📲 Follow us on Instagram at @thepursuitchiros for even more insights!

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Who’s ready to plan for an unstoppable 2025? ✋

We’re beyond excited to invite you to the first annual Collaborative ChiroSummit this January in Dallas, where we’ll help you reflect on 2024 and build the ultimate roadmap to crush it in the year ahead!

If you’re looking to:

Create a killer marketing strategy that actually converts
Master the metrics and analyze your practice like a true CEO
Gain new business insights from expert guest speakers to elevate your vision
AND dive into exclusive clinical insight on brainstem overwhelm with Dr. Jen Barham-Floreani and Dr. Simon Floreani

...then you cannot miss this!

🔥 Dallas is the place to be for chiropractors who want to level up in 2025. But don’t wait – seats are super limited due to room capacity!

💰 Loyal listeners can SAVE $200 on admission with code PODCAST at checkout!

Click the link to lock in your spot before it's too late! ✅
https://www.pursuitchiros.com/summit25

See you soon!
- Krysti

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✨ Join us for The Collaborative ChiroSummit 2025 in Dallas, TX on Jan 10-11! Save $200 with code EARLYBIRD at checkout
https://www.pursuitchiros.com/summit25

✨ Join our monthly membership, The Collab, for access to 4 LIVE calls per month with our team of doctors and dedicated community group, designed to support and enrich you as you reach new heights 🚀
https://www.pursuitchiros.com/collab

Can't wait to get started 💪

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“As a woman, you are here to be of service. Not to be served”

As much as this gives me a visceral reaction to read it, I can’t deny that it’s a thought process that lives in us epigenetically. It is in the cellular makeup, brought over from generations before us that told us our worth was only in what we could do for others.

Logically - none of us believe that. But could those wounds of worth be bubbling up to the surface and affecting your daily life?

In our final episode of season 2, I dig deep into this cross that women bear—and the ripple effect it can have both personally and professionally if the work is not done to confront the discomfort around it.

Grab a pen and paper, because it’s time to do some genuine reflecting to see if you’re receiving the support you deserve.

Journaling prompts from the episode:

Where in my life do I feel the most drained and joyless?
Where in my business/professional life do I feel the most drained and joyless?
When imagining my life without this draining energy field, the following stories are what I’ve told myself about why it is not possible:
This is what I would tell a friend that was telling herself the same story:
What emotions or results will you experience when you conquer the story and invest in help?

So much of building your dream practice revolves around mindset, but when so much is unknown it can be hard to see the steps between you and your vision. How do you get there? Download this free guide to learn the top 3 actions every Female DC should take now: TheIlluminatedSquad.com/3steps

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Join our free Facebook group for female chiros! Connect with other women, share your knowledge and discover some really great tips to grow your practice → Join The Illuminated Chiros Facebook Group

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My #1 most requested guest has finally graced us with his return— my husband, Joe!

For those of you new to the podcast, Joe is the CFO of my chiropractic practice, coaching biz and home decor store. He’s the number-crunching, spreadsheet-lovin’ half of our marriage, and he’s a crucial member of the Illuminate team when it comes to our Squad members’ financial goals.

In this episode, Joe unveils the stats do’s and don'ts he sees most prevalently in chiropractic. We break down each one together (AKA, I translate all of his numbers speak) and explore how your stats can tell you a story about your business.

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Illuminated Chiros invites you to attend the 4th annual CAMP ILLUMINATE from September 15-18 in the picturesque landscape of Green Lake, Wisconsin. Join us for a restorative weekend to enjoy the beautiful lakeshore and fresh air while giving yourself time to recharge and be present, while also learning new tools to truly awaken your innate. Learn more here: https://www.theilluminatedsquad.com/camp2022

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[APPLICATIONS CLOSE ON 5/31] Acknowledging you need support to get to the next milestone is one of the bravest moves you can make on your entrepreneurial journey.

The Illuminated Squad is ready to supply you with the proven roadmap you need and the supportive community you crave.

Apply here to take your first step: https://www.theilluminatedsquad.com/apply

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We’re back with another episode of the 2%— our segment on Illuminate Your Practice that shines a spotlight on the female chiropractors that have climbed their way to 7-figure success in practice.

This week, we have someone very close to my heart— Dr. Elise Rigney! Dr. Elise is a graduate of Northwestern University and the founder/owner of Impact Chiropractic in Fort Collins, Colorado.

Our journeys have been intertwined since the early days as we navigated the entrepreneurial waters together. From opening her practice solely due to a line of credit against her family farm’s beef cattle, to the current day where she owns two locations bringing in almost $2M, her story is nothing short of aspirational.

In this episode, she offers incredible wisdom on:

What to do when you hit your physical and energetic max in practice
When you want to change more lives in the community, but I don’t want that to be solely on your shoulders
How the right connections and customer service can grant you unlimited earning potential

More from Dr. Elise Rigney:

https://www.chirointensive.com/“Doctoring” Mini-TrainingDr. Elise on InstagramImpact Chiropractic on Instagram

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[APPLICATIONS CLOSE ON 3/31] Acknowledging you need support to get to the next milestone is one of the bravest moves you can make on your entrepreneurial journey.

The Illuminated Squad is ready to supply you with the proven roadmap you need and the supportive community you crave.

Apply here to take your first step: https://www.theilluminatedsquad.com/apply

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When was the last time you actually stopped to ask yourself about quality over quantity?

Have you had the pedal down on growth, goals, and scaling for so long that the word “maintain” sends a shiver down your spine?

This mindset moment episode will expose the roots of our discomfort with simply maintaining, and open your mind to the power of pause.

PSA: The doors to the Illuminated Squad will be CLOSING at the end of May.Click here to apply before time runs out!

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So much of building your dream practice revolves around mindset, but when so much is unknown it can be hard to see the steps between you and your vision. How do you get there? Download this free guide to learn the top 3 actions every Female DC should take now: TheIlluminatedSquad.com/3steps

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Join our free Facebook group for female chiros! Connect with other women, share your knowledge and discover some really great tips to grow your practice → Join The Illuminated Chiros Facebook Group

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Cait Scudder is a high school teacher turned Forbes-featured multiple 7-figure Business Coach for women entrepreneurs. A TEDx speaker, host of the Born to Rise podcast, and internationally recognized online business expert, as well as a loving wife and mama to (soon to be) two under two.

Cait’s mission is to empower ten million driven, bold-hearted women to uncover their zone of genius and use it to create a profitable, purpose-driven business that changes the world. Her work has been featured in Forbes, Fast Company, and Business Insider among several other publications.

Cait and I met through our mastermind group, and I’ve always been envious of her ability to be BOLD. In life or online, Cait doesn’t shrink her presence or diminish her success for the comfort of others— something I’m still actively working on.

Throughout the episode, Cait and I discuss:

Unhooking and rewiring the money mindset story that wealth = bad/selfish
Taking the risk of paying out before it pays off
Being beautifully compensated for your works in the world

Find her on Instagram @CaitScudder or on her podcast where she shares all things business strategy, energy and sales to help you scale a profitable business.

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Acknowledging you need support to get to the next milestone is one of the bravest moves you can make on your entrepreneurial journey.

The Illuminated Squad is ready to supply you with the proven roadmap you need and the supportive community you crave.

Apply here to take your first step: https://www.theilluminatedsquad.com/apply

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This week, we have the illustrious Dr. Nicole Lindsey!

Dr. Nicole graduated from Life University in 2001 and owns and operates a practice in Asheville, NC. In addition to practicing full time, she is the founder of Dominate ChiroMarketing, which is an online program designed to teach Chiropractors how to build profitable relationships with MDs.

Her mission? To bridge the gap between Chiropractors and Western Medicine to improve healthcare and help Chiropractors build successful practices.

In this conversation with Dr. Nicole, we chronicle her 21-year journey in Chiropractic— from pre-med student doubts, to solo DC on bedrest, to full-on empire.

In this episode, she offers incredible wisdom on:

The importance of taking risks
The incomparable experience of being an associate doc
The power of the ASK
How just one person believing in you can change your entire trajectory

I was left jaw-dropped for a good portion of this interview. Her creative drive, discipline and clear vision are like nothing I’ve encountered. I know you’ll enjoy listening to Dr. Nicole just as much as I enjoyed this chat with her.

More from Dr. Nicole Lindsey:

Mastering MD-DC Connections Courses

Find Dominate ChiroMarketing on Facebook

Find Dominate ChiroMarketing on Instagram

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In this interview, Dr. Nicole mentioned several times how crucial it was to have coaching and support on her road to 7-figure success. Acknowledging you need support to get to the next milestone is one of the bravest moves you can make on your entrepreneurial journey.

The Illuminated Squad is ready to supply you with the proven roadmap you need and the supportive community you crave.

Apply here to take your first step: https://www.theilluminatedsquad.com/apply

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Tiffany Gonzalez helps women grow and scale their own small businesses with ease and flow. With a decade of experience running her own small business, she loves empowering women to find their stride and create more freedom, flexibility and income without giving up balance. She’s also one of my dear friends.

One of the core things Tiffany teaches is how imperative it is to have healthy relationships personally to grow your business professionally. On this episode (which felt like a good therapy session, honestly), we hold a very purposeful conversation around the holistic thought process that your life and business are intimately interwoven, and your business can’t fully thrive while the relationships around you are receiving minimum energy.

Throughout the episode, Tiffany offers wisdom on:

How the principles of holistic, natural living can help you break free of conventional business practices
How healing your nervous system can push you out of black-or-white functioning and get you living comfortably in the gray
How to identify when you or your spouse are operating in fight-or-flight, and how to foster the productive conversations to bring you back to alignment

To learn more about Tiffany’s offerings, go to her website CoachWithTiff.com. She can be found on Instagram at @thetiffanygonzalez.

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If you aren’t meeting with your team each week - WHY NOT?

Even if you have only one part-time CA and you “talk all the time,” carving out a dedicated, weekly opportunity to meet on things that matter most cannot be replaced or replicated.

In this tactical tip episode, I outline the benefits of a weekly team meeting and the format that has served our growing team best.

What’s in it for you on this episode:

How you can empower your CA’s to take ownership so you are all working towards a common goal
How to focus on the stats that matter, and delegate tasks that will leave a lasting impact
How the same principles apply, whether you’re a solo doc or have a team of 10

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Want to claim one of the remaining 5 spots for the VIP Day Experience in 2022? Start Here

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Fresh off of a 3-week sabbatical in sunny Florida, I have many things to speak on, but most poignantly… I think it’s time we address our profession’s relationship with rest.

As a chronic health issue began to rear its ugly head once more this winter, I couldn’t ignore my gut feeling telling me that a period of prolonged rest is what was needed. But I wasn’t ready to wrestle with the thoughts of “How dare she?” and “Must be nice…” that echoed in my brain.

I followed my intuition, much to the chagrin of others who couldn’t understand my reasoning, and have some tales to tell from the other side of it.

What’s in it for you in this episode…

How the “Give, Love, Serve” mission of Chiropractic can often leave us sick and depleted
How the duration of your “time off” can impact the restorative benefits you receive
What breakthroughs may surface when you remove distractions allow yourself sufficient time and space to just ~think~

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Interested in learning more about the VIP experience I’m offering for female chiros in 2022? Send me a DM on Instagram!

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Starting another business in late 2021 was a great litmus test in seeing which new business strategies are still as applicable today as when I started my practice in 2007.

I’ve narrowed down the 5 integral building blocks of starting a business that have stood the test of time so you can hit the ground running when opening your practice.

Some things you’ll learn in this episode:

Which path you should explore if the “numbers” side of opening a practice makes you cringe
Why a traditional business plan may not serve you, and how you can amp it up
How I’m still reaping the benefits of the ONE THING I did right when starting up

Show references: The 2%: Lauryn Brunclik

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Find me on Instagram @drkrysti. For more chiro content, check out the @illuminated.chiros!

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“What area should focus on most when it comes to growing my PV numbers?”

It’s one of the questions you guys ask me the most. And the answer? It truly comes down to the data. Nothing in practice is one-size-fits-all.

Today I have a quick, tactical tip episode that will show you how to see your PV and retention trends in 2 easy steps, AND I PROMISE — it’s not nearly as cumbersome and scary as you might think it is!

What you’ll learn in the process:

What strengths you should amplify
What patient type you should start filtering out
How you can view trends to find your sweet spot in practice… in only 1 hour

If the thought of charting data and analyzing trends makes your palms sweat, this is definitely an episode you’ll appreciate.

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Acknowledging you need support to get to the next milestone is one of the bravest moves you can make on your entrepreneurial journey.

The Illuminated Squad is ready to supply you with the proven roadmap you need and the supportive community you crave.

Apply here to take your first step: https://www.theilluminatedsquad.com/apply

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The 2% is a new segment on Illuminate Your Practice that shines a spotlight on the femalechiropractors that have climbed their way to 7-figure success in practice.

Did you know that 30% of businesses are owned by women, but only 2%— yes, 2%! — break a million dollars in annual revenue?

So I wanted to create a space to satiate our craving to peek “behind the curtain” of these female-owned practices that rose to the 2%.

First up, we have a fellow podcaster and my dear friend: Dr. Lauryn Brunclik!

Dr. Lauryn graduated from Northwestern in 2010 and has spent the last 11 years starting 3 cash, high volume pediatric practices, raising 2 strong willed & empowered daughters, and starting the podcastShe Slays the Day— one of the most downloaded chiropractic podcasts around.

Creating a million dollar cash practice in a low population, low socioeconomic area has forced Dr. Lauryn to perfect patient communication skills, run tight clinic systems and procedures, and dig deep into marketing that converts the ideal patient.

In this conversation with Dr. Lauryn, we skip the fluffy stuff and go straight to the messy (yet, magical) journey that includes:

Defining your worth when it’s not tied to traditional productivity
Chasing the moving finish line
Putting the work into your relationships as you outgrow versions of your former self
Acknowledging when you need help to reach the next milestone

If you’re looking for a flowery, optimistic episode, this won’t be the one. If you’re ready for a raw, honest chat between two 7-figure female docs, you’re in the right place (and buckle up.)

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Acknowledging you need support to get to the next milestone is one of the bravest moves you can make on your entrepreneurial journey.

The Illuminated Squad is ready to supply you with the proven roadmap you need and the supportive community you crave.

Apply here to take your first step: https://www.theilluminatedsquad.com/apply

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Show references:

How I Built This podcast by Guy Raz

Dr. Lauryn’s episode of She Slays the Day all about PVA

Dr. Lauryn’s episode of She Slays the Day with the Fred Barge story

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This week on the pod, I’m going to take you through a guided exercise that directly correlates to the confession session of last week.

In full transparency - I had a little bit of a vulnerability hangover from last week’s episode. But before I knew it, the DM’s started rolling in on Instagram to let me know that the message definitely resonated and was something we’ve all struggled with in this chiro world.

So where do we go from here? It’s time to turn our pain into power - and we’re gonna let our bodies give us the answers we need.

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Save 20% on chiro wall art and apparel at WellAlignedChiros with the code ILLUMINATE at checkout!

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Applications for the Illuminated Squad are now open, but we only have 4 spots available in March.

We take a logical and heart-centered approach to reviewing your application and if we're not confident the Squad will get you the return you're looking for we'll let you know. Take your first step toward more passion and profit in your practice: https://www.theilluminatedsquad.com/apply

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Join our free Facebook group for female chiros! Connect with other women, share your knowledge and discover some really great tips to grow your practice →Join The Illuminated Chiros Facebook Group

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We’re back for season 2, and to begin— I have a confession to make.

I have massive issues with community in Chiropractic.

(Believe me, I know how wild that sounds given my businesses)

It took an extended hiatus to come to grips with an eye-opening realization about the state of our profession. One that I’ve felt beneath the surface for some time but could never really put into words.

Have certain experiences in our industry left you feeling judged? I’m here to shine a light on the fact that those experiences MATTERED and they might be holding you back from what and who you want to be in chiropractic.

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Have you heard...? Applications for the Illuminated Squad are now open, but spots are very limited!

So if you've been sitting back watching all the growth wondering "I wonder if that would happen for me..." or "is it the right time for me to invest in myself and my practice...?" know that the new application process was put into place to help answer all of your "is this for me" questions.

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It’s the season 1 finale… so you know it’s going to be a juicy one.

After getting the BIG question last weeked, “What would you credit all your success to…?” and finding myself cringing after my generic response of “well, hmm..lots of hard work I suppose,” I realized it was time to seriously reflect on what worked, and what didn’t.

So this week’s episode is all about reflecting on lessons learned in order to recommit to focusing on the RIGHT things in 2022.

These are the 5 biggest things I credit to getting me to where I am today…

...and a lot of them go against everything you’ve been told before.

But this is real life. There is no “one size fits all” approach to success.

It’s about who YOU are, and what YOU learned.

So I hope you use this episode as a framework for you to reflect on what your keys to success are and how you can do more of what’s working and LESS of what’s not in 2022.

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Can you help us reach our goal of 100 reviews before the end of the year? Shoot me a message on Instagram after you leave one and I’ll send you some free chiro swag!

Ready to join the Illuminated Squad - a coaching community for female chiros looking to grow their practice from the inside out? Click here to learn more

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Dr. Margie Smith joins me on the podcast this week to talk through how you can achieve the “impossible:” HIGH profitability with LOW stress.

She’s known for her clear, outgoing style of communication and helping chiropractors transition into the cash-based practice of their dreams.

She’s going to walk us through her simplified model of a MicroPractice.

And trust me, it’s NOT what you’re thinking it is.

Her perspective is very different from anything I’ve heard before … but I think it may be the future of chiropractic for a lot of women.

So excited to highlight a different path to practice success – because she has clearly paved one.

**This is going to be such a mind-blowing episode for a lot of us, you don’t want to miss this one.

Connect with Dr. Margie:
Facebook - @*micropractice* Instagram - @*themicropractice* Website - www.themicropractice.com**

Watch the Master Class Videos here -www.micropracticemasterclass.com

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Can you help us reach our goal of 100 reviews before the end of the year? Shoot me a message on Instagram after you leave one and I’ll send you some free chiro swag!

Ready to join the Illuminated Squad - a coaching community for female chiros looking to grow their practice from the inside out? Click here to learn more

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This week’s “mindset moment” may sting a little.

I’m going over one of the BIGGEST mistakes I see chiropractors make when they’re not seeing the growth they desire in their practice...

…and the simple solution you need to get back on track.

You can NOT ignore this reality if you want to improve your practice profitability.

I’m going to be blunt, straightforward … and may even stir the pot a bit with this one.

BUT sometimes the stir-the-pot-things are the ones that help us the most.

Let me know your thoughts in our free facebook group.

And just a reminder, there are only 2 episodes remaining in season 2 and then I’ll be back in January 2022.

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Can you help us reach our goal of 100 reviews before the end of the year? Shoot me a message on Instagram after you leave one and I’ll send you some free chiro swag!

Ready to join the Illuminated Squad - a coaching community for female chiros looking to grow their practice from the inside out? Click here to learn more

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I have had the immense blessing of coaching Delta Stark for nearly 5 years.

She was a true caregiver, a phenomenal friend, a strong warrior, and a savvy business woman.

She was one of the most loving souls I have ever met, one taken way too soon.

Today we honor her & the legacy she built in just 29 short years.

—

If you’re enjoying the podcast can you help us reach our goal of 100 reviews??

I’m sharing them live on the show and will send you chiro swag! Just send me a DM on Instagram after you do!

How to work with me:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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In this weeks’ episode we dive into one of the questions you submitted in a recent Instagram poll:

“How do I only market to my Ideal Customer Avatar?” Or in our case, our Ideal Patient.

And my answer might surprise you… as it probably goes a little against some of the advice you’ve heard in the past.

Learn:

What you need to think about BEFORE you craft your ideal patient avatar
How to put yourself in their shoes for your marketing
How to make the most of your marketing dollars

And remember, if you have more questions or topics you want me to cover on Illuminate your Practice, please feel free to shoot me a DM – I’d love to cover it for you.

—

If you’re enjoying the podcast can you help us reach our goal of 100 reviews??

I’m sharing them live on the show and will send you chiro swag! Just send me a DM on Instagram after you do!

How to work with me:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Get out your pen and notebook… this episode is a juicy one! 🍑

I’m covering every step I took to go from 100 patient visits a week to 300 as a solo doc.

And spoiler alert…

It’s the Inside Out Practice Success Framework we take every new member of the Illuminated Squad through.

The framework that’s helping each squad member collect $6,253 more per month than they were last year. 😱

Here are all the steps I talk about in the episode for you to screenshot:

Evolve your outward facing marketing & messaging
Focus on team and personal development
Improve your intake and daily communication
Analyze your effectiveness at day 1 and day 2
Audit your patient care plans & process
Clean up your finances & simplify your offerings
Implement consistent progress exams
Transition to wellness care & pricing

Join us in the Illuminated Squad and we’ll go through all of this for your practice.

—

Here’s more information about the WDC: Website + Free Facebook Group

—

If you’re enjoying the podcast can you help us reach our goal of 100 reviews??

I’m sharing them live on the show and will send you chiro swag! Just send me a DM on Instagram after you do!

How to work with me:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Showing a little bit of vulnerability with this one…

But lately I’ve been REALLY struggling with a shortness of breath.

And often as providers (let me know if you relate to this) we have so much knowledge that it can become overwhelming to know where to start and who to listen to when it comes to our own health.

But recently I had an a-ha moment that my shortness of breath is coming from something much deeper…

Today’s podcast episode is a bit of a vulnerable storytime, but it’s also a lesson in how our physical symptoms always have an energetic root cause.

And I hope it will be an open invitation for you to look inward at what you need to release to live your healthiest, most authentic life, too.

—

Here’s the link to Episode 22: Healing Bodies with an Imperfect Body

—

If you’re enjoying the podcast can you help us reach our goal of 100 reviews??

I’m sharing them live on the show and will send you a chiro swag bag! Just send me a DM on Instagram after you do!

How to work with me:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Do you feel like you’re doing all the things right … without any growth?

You’re doing all the tactical things people are telling you to do to grow your practice, but you’re just not seeing the results everyone else seems to be?

What if I told you it’s most likely because you’re not doing the “real work”...?

The mental & emotional work you need to grow personally BEFORE you can grow professionally.

This week’s episode is all about the magic in “doing the work.”

I’ll reveal what happened at Camp Illuminate and how you can implement the breakthroughs in your own life.

—

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Today’s episode is all about understanding and embracing the power of energy in your life and practice.

This mindset moment comes directly from a VERY interesting comment from one of Dr. Andrea’s patients as they were looking over her scans…

After you listen I want you to ask yourself:

What would change for you if you looked at everything as incoming energy and it was up to you on how you harness it…?

Join us in the free FB group for women in chiropractic and let us know your answer! - Illuminated Insiders (over 875+ women and counting!)

—

Let's keep the conversation going:

Want first dibs on new content, freebies and updates? Join my email list
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How to work with Dr. Krysti:

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Have you ever thought about going into business with your significant other…? Or just curious what happens behind the scenes when the wife is the CEO?

My husband Joe joins me on the podcast this week to talk through the 4 main lessons we’ve learned after over 10 years of being business partners.

We are definitely not perfect at this – and it has NOT been easy … but we’ve evolved so much to get to where we are now, and these are the 5 things that changed everything.

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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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How many of you are struggling to attract & retain GREAT team members? I’ve been hearing it more and more … especially with all the craziness going on in the world right now.

I’m diving into my thoughts & how to live your culture out loud with Culture Commitments on today’s podcast episode (and no it’s not just your “airy fairy” core values or generic mission statement)!

Join me at the WDC 2021 UNconvention on October 15-17, 2021. I will be speaking at the event and also have a booth, so definitely stop by to say hello!

---

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Snowballing off of the design inspiration I’m feeling with the upcoming launch of Crane and Arrow, I wanted to share my tips for maximizing the aesthetic experience inside your practice!

What most docs don’t realize is that the patient experience is wildly affected by the physical surroundings of your office. The colors, signage, front desk layout...it all leaves a lasting effect on how people FEEL while within the walls of your practice.

This episode is chock full of effective, easy to implement tactics that will remind you, your staff, and your patients that they are in the right place.

Video tour of our latest practice renovation at River Shores Chiropractic!

My ONLY source for Chiro-focused wall art! Park Ave Prints **is simply the best.

Let's keep the conversation going:**

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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After a week off to travel, prioritize and recenter, I’m delivering a message to those that need a break. The women that desperately need to press pause for a breather, but don’t feel like they have the time or truly deserve one. Because there’s a voice in their head telling them to keep pushing further, faster.

If this is you... Hi! I’m Krysti and we have a lot in common facepalm

The past two weeks helped me identify the limiting beliefs I’ve been grasping on to for too long, and I finally gave myself permission to let them go. And I’m ready to help you let yours go, too.

---

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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I’ve finally taken the plunge on something I’ve been silently dreaming of for a year now... Will it shock you? Likely, yes. Am I beyond excited? Also yes!

In this episode I’ll reveal my newest endeavor, how it lights me up inside, and why you should follow your arrow wherever it points.

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🚨 BREAKING: On average, members of the Illuminated Squad that have been with us for 1 year + have grown their collections by 82%...!!

The amazing thing is...it’s not outrageous to see results like this when you’re in a group of like-minded women who uplift you every day. It’s the average.

Thursday, August 19th is the last day to join your Illuminated Squad and save $100 on your first month of membership!

Join the Illuminated Squad

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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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A good chunk of our patient base was shaken this week as they were forced to choose between their employment and their medical freedom. I don’t think I’ve ever seen so many tears shed in our office, and the heartbreak in their voices was palpable.

This quick episode will serve you if you’re having similar conversations in your office, and I’ll offer some creative ways to give them a helping hand through this troubling time.

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My coaching group - The Illuminated Squad - is only accepting 10 new members between now and August 19th. Activate now and save $100 on your first month of membership!

Join the Illuminated Squad

---

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Have you been more anxious lately, or is it just me? Sometimes the mental exertion of being a healer can take its toll, and I’m no exception.

What does anxiety look like to you?

For me, it’s spending too much time ruminating on the same things. A constant stream of “what-ifs” on a hamster wheel in my head. Not sleeping well because my brain just won’t quiet down.

I have a trusty arsenal of 5 tools that I engage whenever an anxiety spiral rears its ugly head. Some may be new to you, some may be obvious, but if they can provide similar relief for you as they do for me, then it's worth it.

---

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Special guest Kate Kordsmeier joins the show today to help us understand the power of blogging and how chiros are leaving money on the table if they don't blog!

Kate, a chiro-convert-for-life, is the founder of the holistic wellness blog Root + Revel, the creator of the digital course The Six-Figure Blog Academy, and the host of the podcast Success with Soul. She helps people start, grow, monetize and LOVE their online business. She’s here to discuss why chiropractors need a blog, the big paradigm shift that's happening in online marketing in 2020/2021 and beyond, essentially why you don’t think you need a blog, but you do.

Go to KateKordsmeier.com/21days to learn more about 21 Days to Impact, a course for new bloggers to get their blog started from scratch the right way.

Freebie for listeners! Grab Kate’s guide 99-Step Roadmap to Profitable Blogging here

Follow Kate Kordsmeier on Instagram

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Come learn more about if the Illuminated Squad, my coaching program for women chiropractors, is right for you at one of next week's group discovery sessions:

Save Your Spot Here

We'll also be talking through takeaways from the Resilience Reset Challenge happening this week as well as the 4 types of practices and what you need to know to scale yours with soul.

(Feel free to just come be a fly on the wall and hear from other community members!)

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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 875+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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Sometimes the best things happen when I just grab a mic and talk from the heart. Only 7 minutes long, but it's something I'm really passionate about...

The Resilience Reset Challenge begins next week (it's free!)— sign up today to receive your challenge guide on Friday, 7/23!
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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad

Interested in joining me on the podcast? Reach out to me here

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When was the last time you listened to your inner teen?

If that made you raise an eyebrow a bit, it's okay ... but you'll definitely want to tune in to today's podcast episode.

Eliza Reynolds is a best-selling author, speaker, and professional big sibling who keeps it real. She’s spent the last 15 years creating space for preteen and teen girls to be their authentic selves, and now offers online mentorship programs at Badass Girls, teaching emotional intelligence, embodiment, body literacy, and more for big-hearted preteen and teen girls who are tired of faking it.

We'll dive deep into the act of sistering and listening to your inner teen with Eliza, who is on a mission to foster the kind of emotional experience that we deserved as teens, and that our teens are craving today.

Website: Badassgirls.me Instagram: @badassgirls.me or @eliza.feelings

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A tribute to a friend, colleague and inspiration who left a lasting impact on my life— Dr. Bobbi Voermans. Fly high, beautiful girl. I will love and miss you so.

Obituary
Hometown Chiropractic Clinic

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Fresh off my latest mastermind event with Kate Northrup, I’ve got some takeaways to share that I gathered while cohabitating with a group of 8 strangers for 72 hours straight.

Were we all business owners? YES
Were we all women? YES
Did we have differing opinions about lifestyles and ideals? OH YES WE DID.

And did we all leave with a mutual respect for one another and a greater sense of community? You’ll have to listen to get the answer on that one ;)

Hear how it all went down—and what lessons I learned along the way—on this week’s episode.

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Join the Resilience Reset!
July 26th - 29thA free, 4-day challenge dedicated to revitalizing your why, restoring your
energy & putting the passion back into your practiceWhat is the most fruitful ingredient to a wildly successful practice? Your passion.

So what do you do when it feels like it's beginning to fade..? Well first, release any guilt or shame you may be feeling and know that you are not alone. **It's simply time for a resilience reset.

Join your chiro community for 4 days of self discovery and rejuvenation and walk away with the clarity you need to lead a thriving practice.**

Join the Reset Your Resilience Challenge

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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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Dr. Lycia Parker graduated only 3 years ago and is already a shining example of start-up success. So what’s her secret?

**We discuss Dr. Lycia’s stepping stones, from graduation through year 3 of her high-volume practice, her stumbles and learning lessons along the way, and how getting clear on the feelings she wanted in the future was integral to molding her business— her way.

Reach out to Dr. Lycia with any questions!**

Email: drlycia@livinglifewi.com

Website: http://www.livinglifewi.com/

Facebook: @LivingLifeWI

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Join us for Camp Illuminate— our 3rd annual personal development retreat only for female chiropractors.

Bunk up with your favorite chiro friend and get clear on what’s next for you! It’s a place for us to grow down into who we were designed to be so we feel confident in whatever role we take on.

You’ll learn new tools and build relationships to bring the best of YOU to practice. I would love to see your smiling face there!

Join us from September 23-26 in Green Lake, WI — GRAB YOUR SPOT HERE

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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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“I’m afraid that people will see me as weird, crazy, or a 'quack' if I say what I really think.”
How many of us can relate to that sentiment?

As health professionals in a world where the mainstream population doesn’t align with our views, it sometimes feels easier to hide than to speak our truth. For fear of misunderstanding. For fear of rejection. For fear of discontinuation of care.

Or maybe you’re loud and proud, sharing your truth to anyone who walks through your doors.

Either way you lean, there is a very delicate balance to be considered when sharing our views and thoughts. Effectively sparking their curiosity, but not overwhelming them nor coming from an angle of judgment.

I’ve definitely made many mistakes in this arena, but I believe I’ve fallen forward enough to have finally landed on a refined approach that has opened many patient minds, while protecting my own beliefs and integrity in the process.

In this episode, I share my stumbles on this rocky road and some tips on how to feel both confident and congruent in your approach going forward.

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Join us for Camp Illuminate— our 3rd annual personal development retreat only for female chiropractors.

Bunk up with your favorite chiro friend and get clear on what’s next for you! It’s a place for us to grow down into who we were designed to be so we feel confident in whatever role we take on.

You’ll learn new tools and build relationships to bring the best of YOU to practice. I would love to see your smiling face there!

Join us from September 23-26 in Green Lake, WI — GRAB YOUR SPOT HERE

---

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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On this week’s episode of Illuminate Your Practice, I share 5 of my go-to strategies to rise above our primary fears.

These are just a taste of the confessions that women so vulnerably shared in the comments inside our free community group on Facebook...

“I'm afraid people will perceive me as a failure if I don’t strive for high volume PV.”

“I’m afraid people will perceive me as greedy if I ask for payment at time of service.”

“I'm afraid people will perceive me as a bad mom if I am too ambitious.”

Even though I live for overcoming limiting beliefs and mindsets that no longer serve us, I’m not going to lie and say that these perception fears can be overcome.

That doesn’t mean they have to hold us back indefinitely! There are tools you can use to shorten that refractory period when there’s a fear flare-up.

It’s time to bring them to light so you can shine bright!

---

Join us for Camp Illuminate— our 3rd annual personal development retreat only for female chiropractors.

Bunk up with your favorite chiro friend and get clear on what’s next for you! It’s a place for us to grow down into who we were designed to be so we feel confident in whatever role we take on.

You’ll learn new tools and build relationships to bring the best of YOU to practice. I would love to see your smiling face there!

Join us from September 23-26 in Green Lake, WI — GRAB YOUR SPOT HERE

---

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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Have the events of the last year and half left you feeling depleted and sick of having certain “conversations” in and out of practice?

Do you feel like you’re craving more support? And that you need to find a way to reignite the fire that drew you to this profession in the first place?

I’ve got just the thing for you… ;)

Join us for Camp Illuminate— our 3rd annual personal development retreat only for female chiropractors.

You’ll learn new tools and build relationships to bring the best of YOU to practice. I would love to see your smiling face there!

Join us from September 23-26 in Green Lake, WI — Early bird pricing expiring 6/15! ($100 savings)

>> REGISTER HERE **<<

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Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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I didn't even shower before I recorded this episode... if that's any indication of how anxious I was to get these words recorded before they escaped my brain.

Thanks to a quiet walk in the north woods of Wisconsin, (my favorite form of seeking catharsis) I was really able to reflect on how we usually default to one primary fear in our lives.

And when I say "fear" I don't mean heights or spiders. I'm talking about those deep, decision-altering fears that really keep a grip on how we run our day-to-day lives. I've finally pinpointed mine and I'm working on dismantling the web it's built within me.

This quick episode will help you identify yours so you can confront it head it on and begin surrendering to the flow.

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Need help in going a little deeper? I’ve got just the thing for you:

Camp Illuminate is our 3rd annual personal development retreat only for female chiropractors.

It’s a place for us to grow down into who we were designed to be so we feel confident in whatever role we take on. You’ll learn new tools and build relationships to bring the best of YOU to practice.

Join us from September 23-26 in Green Lake, WI — Early bird pricing expiring soon ($100 savings)

REGISTER HERE <<

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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Krysti is joined by Erin Claire Jones, a Human Design Guide & Leadership Coach. She has worked with thousands of individuals and companies to help them reach their highest potential using Human Design. We talk about what Human Design is, what the results mean, how to apply it to real life, and what it could mean inside the walls of your practice.

You may have seen her work featured in Forbes, mindbodygreen, Well&Good, and Nylon; or heard her on the podcasts Almost30, That’s So Retrograde, Highest Self, or Chatty Broads. She has attracted a growing community of over 80,000 people who turn to her teachings for practical tools, digestible tips, and deeper self-knowledge they can access to live with greater ease and authenticity every single day.

Resources:

Promo code WICK saves you 10% on your personalized Blueprint! erinclairejones.com/blueprint

Find your Design: erinclairejones.com/lookup Website: erinclairejones.com Instagram: @erinclairejones ------

Let's keep the conversation going:

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ women and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Connect with me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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We’re getting tactical this week!

Continuing our team focus, this episode digs into why team meetings are an absolute MUST for your practice—even if you talk to your CA all the time.

Camp Illuminate 2021 early bird pricing now LIVE! ($100 savings) Our 3rd annual personal development retreat only for female chiropractors!
September 23-26 in Green Lake, WI.
It’s a place for us to grow down into who we were designed to be so we feel confident in whatever role we take on. You’ll learn new tools and build relationships to bring the best of YOU to practice.

REGISTER HERE ------

Book reference for meeting format: Traction by Gino Wickman

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Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

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As chiropractors, we have a tendency to prioritize our patient hours above all else. So much so, that we will decline events, training opportunities, or meaningful time of inflection if there is a schedule conflict.

But how are we hindering our potential by missing these opportunities? How is it possible to get ahead when we are convinced we don’t have the time to step away to set our goals and intentions?

Get ready to challenge this mentality in this week’s mindset moment episode.

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Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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When it comes to your employee(s), do you find yourself landing in the "friend" zone more often than "boss" zone? Or vice versa?

Let me explain...

Do you have a great goal setting and accountability system within your practice, but feel like you don't really know your team members on a personal level?

Or are you super in tune with what is going on in your team members lives and love the connections you've created, but have a hard time starting those difficult conversations when expectations aren't being met?

I'm here to say that there REALLY is a happy middle with this one! (And anyone who tells you otherwise is probably operating with a masculine leadership method.)

In this episode I outline some action steps you can take to stay centered as both a strong leader and welcoming friend to your team members.

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Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 850+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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Get an exclusive peek inside the Illuminated Squad with this Guest Experts coaching call!

We were joined by two veteran CA's, Cami Wilson and Miranda Williams, who have a combined 17+ years working in chiropractic. We dig into all things surrounding finding and hiring the right team members that are passionate about chiropractic and growing themselves within practice.

Our call wraps up with a Q&A session with Cami and Miranda, where questions are addressed like:

What should you write in a job listing to attract the right candidates?
How are the best CA's wired?
How do you show your CA appreciation in a way that resonates with them?
What are the non-negotiables when you are trying to find a long-term fit?

------If you're wondering, “How do I grow my practice in a way that is sustainable and fun and aligned with my values without sacrificing my family time?” ———this is the guide for YOU!

>>Grab your FREE guide here: 3 Proven Strategies to Take Your Practice From Plateau to Grow!

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Ready to join the #dcsquadmovement?

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“Just do your best!”... right? What could be wrong with that gentle little encouragement?

My therapist pressed me, “Krysti, what would happen if you DIDN’T do your best? Or if your team and family weren’t doing their best? Would their value change in your eyes?”

Um. Well.

Now that my eyes are open to it, I can’t seem to look away.

**Are we not worthy if we’re not always giving our “best”? How can we—humans—be expected to always be ON and perform as if that’s commonplace? What kind of message are we sending to our children and teams if we only want them in a conditional fashion?

Follow along in this Mindset Moment episode as I attempt to evolve this narrative.

Grab my free guide for DC's HERE*! >>3 Proven Strategies to Take Your Practice From Plateau to Grow! *------

Ready to join the #dcsquadmovement?**

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How to work with Dr. Krysti:

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In the last few weeks, how many of you held up that white flag and cried “SOS! I can’t do this by myself anymore!?”

And how many of you held back because…
...you didn’t want to be seen as weak?
...you didn’t want to bother anyone else?
...you felt afraid of letting go and delegating tasks?

Somewhere along the line (maybe it wove itself into our DNA over the generations?) we’ve equated asking for help with failure.

This episode is all about challenging your belief system when it comes to getting help, and how you can reclaim your life by doing so.

Here’s the book I referenced in the episode: “Free to Focus” by Michael Hyatt

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Last chance to join! [EVENT] Cultivating the Team of Your Dreams!

This Illuminated Squad exclusive event is coming up on April 30th, and is a virtual live workshop (for your whole team!) that is chock full of everything you need from team culture and connection, to onboarding and training. This is the #1 most requested event from our members! Join the Squad today to secure your team’s spots.

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

Free to Focus: A Total Productivity System to Achieve More by Doing Less

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Have you heard the concept that you will not have the same team at each level of practice? In my early years, I actually rolled my eyes at the thought. Now with wiser, more experienced eyes, and many team transitions under my belt, I see this concept in a new light.

The reality is— we hire team members with the understanding that they will share our passion for chiropractic and growth and natural health, without truly knowing how invested in the journey they are.

In this episode, I highlight 5 of the key indicators that it may be time to reevaluate your team. Plus, how you can look through a specific lens to determine if a candidate will be fully invested in the growth of your practice.

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[EVENT] Cultivating the Team of Your Dreams!

This Illuminated Squad exclusive event is coming up on April 30th, and is a virtual live workshop (for your whole team!) that is chock full of everything you need from team culture and connection, to onboarding and training. This is the #1 most requested event from our members! Join the Squad today to secure your team’s spots.

------------------

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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This may have been the most difficult episode for me to record to date. Revealing my deepest insecurities is not something I enjoy doing, but I have to believe...no, I know...there are other women in our profession that are dealing with shame surrounding this topic. And shame cannot survive once it is brought to light.
“Who do you think you are giving health advice to people when you look like that?”
“If you don’t practice what you preach, no one will believe you.”
These are just a few of the things I was told by fellow chiropractors in my early years. Which, as you can imagine, was just icing on the cake after a youth filled with bullying and a newly-diagnosed eating disorder. I eventually became my own bully when believing that I was not qualified nor worthy enough to be giving out health advice.

Years later, with lessons from the (mostly) other side, I’m ready to dismantle the ideology that we must be “perfect” health role models in order to provide the care our patients deserve.
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[EVENT] Cultivating the Team of Your Dreams!
This Illuminated Squad exclusive event is coming up on April 30th, and is a virtual live workshop (*for your whole team!) that is chock full of everything you need from team culture and connection, to onboarding and training. This is the #1 most requested event from our members! Join the Squadtoday to secure your team’s spots.

Ready to join the #dcsquadmovement?
Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!) * Want first dibs on new content, freebies and updates? Join my email list * Let's keep the conversation going on social! Find me on Instagram and Facebook*

How to work with Dr. Krysti:
Learn about my chiropractic coaching group— The Illuminated Squad + Book a discovery call * Interested in joining me on the podcast? Reach out to me here*

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Inspired by recent chats with my friend, the wise-beyond-her-years Erin Lindstrom —sales strategist and copywriter extraordinaire— I knew we needed to take a moment to spotlight something mind-blowing Erin dropped on our recent guest expert call.

If you have complex feelings surrounding the concept of “selling Chiropractic,” this mini-episode will definitely resonate with you and leave you with a refreshed view on relinquishing control and embracing trust.

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Get more money mindset tips from Erin on IG!@erinlindstrom

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--> 🍀 MARCH GIVEAWAY 🍀 Want to win a 45-minute coaching call with me? (*$800 value!*) Entering is easy!

1. Leave a review on Apple Podcasts or Stitcher (Already left a review? That’ll work, too!) 2. Take a screenshot
3. Share it on social media (Facebook, FB Stories, Instagram, IG Stories) 4. Tag me! @drkrysti ----- *Just remember to make the post public so I can find it -----

Every share will equal an entry into the contest. Good luck! 🍀

------------------

Ready to join the #dcsquadmovement?

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How to work with Dr. Krysti:

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- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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We’ve reached the final installment of the 3-part series where I’m revealing the things I wish I would’ve known about in my first 5 years of practice. And if you’ve been listening to the podcast for a while you probably have a hunch what this one’s gonna be about…

You guessed it - care plans!

I delve into my thinking behind each unique patient care plan I curate, the neurological implications of your care plan length, and what chiropractic school should’ve taught us along the way.

--> 🍀 MARCH GIVEAWAY 🍀 Want to win a coaching call with me? Entering is easy!

1. Leave a review on Apple Podcasts or Stitcher (Already left a review? That’ll work, too!) 2. Take a screenshot
3. Share it on social media (Facebook, FB Stories, Instagram, IG Stories) 4. Tag me! ----- *Just remember to make the post public so I can find it -----

Every share will equal an entry into the contest. Good luck! 🍀

------------------

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
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How to work with Dr. Krysti:

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- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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My #1 most requested guest has finally graced Illuminate Your Practice with his presence— my husband, Joe!

For those of you new to the podcast, Joe is the CFO of both my chiropractic practice and coaching biz. He’s the number-crunching, spreadsheet-lovin’ half of our marriage, and he’s a crucial member of the Illuminate team when it comes to our Squad members’ financial goals.

This episode is best digested with a pen and paper in hand, so you can jot down all of Joe’s best tips for chiros when it comes to nurturing your financial health - both personally and in business!

--> 🍀MARCH GIVEAWAY 🍀 Want to win a coaching call with me? Entering is easy!

Leave a review on Apple Podcasts or Stitcher (Already left a review? That’ll work, too!)
Take a screenshot
Share it on social media (Facebook, FB Stories, Instagram, IG Stories)
Tag me! ----- *Just remember to make the post public so I can find it -----

Every share will equal an entry into the contest. Good luck! 🍀

------------------

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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On my own podcast playlist, some of my favorite episodes to listen to are those that feature personal and professional stories of growth. There is something about hearing another person’s twists and turns on their path and being able to identify those parallels on your OWN journey to know that you are not alone.

Within my coaching group, I see so many of these remarkable stories and realized I was doing you all a disservice by not bringing them to you sooner!

On our first case study episode I was lucky enough to be joined by a brilliant DC that I’ve had the pleasure of working with on the Illuminated Squad— Dr. Kate Williams of Well Within Chiropractic in Appleton, WI. We touch on the topics of finding the right coaching fit, balancing motherhood and running a practice, and truly having more while working less.

--> 🍀MARCH GIVEAWAY 🍀 Want to win a coaching call with me? Entering is easy!

Leave a podcast review (Already left a review? That’ll work, too!)
Take a screenshot
Share it on social media (Facebook, FB Stories, Instagram, IG Stories)
Tag me! ----- *Just remember to make the post public so I can find it -----

Every share will equal an entry into the contest. Good luck! 🍀

------------------

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
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How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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This is part two of the 3-part series where I’m revealing the things I wish I would’ve known about in my first 5 years of practice. And I’m gonna get on my soapbox for this one.

Did you know that upwards of 80% of chiropractors have money issues? It’s not lost on me that the foundation of chiropractic is “give, love, serve,” but we’ve gotta draw the line somewhere when we’re spending hundreds of thousands of dollars on our education and expertise...and then losing money with each adjustment.

Dig in with me on this episode where we discuss money mindset and identifying your limiting beliefs when it comes to collecting what you are worth.

--> DISCOVERY CALLS: Limited amount of 30-minute calls are available with a member of our Illuminated Squad team to see if membership is the right fit for you. Book one here!

--> COACHING CALL GIVEAWAY! When our Illuminated Insiders FB group hits 1,000 members (currently at 840) - 2 members will win a coaching call with yours truly! Help us get there sooner by joining the group and inviting other women in Chiropractic to join!

------------------

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 840+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call

Interested in joining me on the podcast? Reach out to me here

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This is part one of a 3-part series where I’m revealing the things I wish I would’ve known about in my first 5 years of practice. I think we've all struggled with these in one way or another when we left Chiropractic school and were tasked with being doctors and business owners. The hurdles in practice growth, the communication of Chiropractic, the mindset limitations… where’s the easy button?!

Well (spoiler alert) there isn’t - but there are definitely some things that, had I implemented them earlier, would have made that hard season of life much shorter, and catapulted my growth that much sooner!

You can learn the lessons yourself, or you can just hear from mine and spare yourself the not-so-pretty stuff ;)

--> I’m confident that I wouldn’t have seen 80-90% of the incredible things I’ve witnessed in my practice if it weren’t for the CLA INSiGHT. This has been the game-changer for me. (Not sponsored - I just love them!) You can fill out a practice survey assessment and use event code WICK to see if scanning is right for you! >>CLICK HERE<<

--> COACHING CALL GIVEAWAY! When our Illuminated Insiders FB group hits 1,000 members (currently at 823) - 2 members will win a coaching call with yours truly! Help us get there sooner by joining the group and inviting other women in Chiropractic to join!

------------------Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Well + Good, Yoga Journal, Fast Company, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen (so she clearly knows her stuff!)

Lynya helps us (yes, me included) tackle some of the mental blocks that hold us back from reaching out to the media. She guides us on how we can properly communicate our health philosophy in a publicity space, and unveils her tips and tricks to land some amazing, local PR.

--> Grab this FIRE freebie! This super meaty resource is stacked with month-by-month timely topics to write content about and will help you generate ideas to pitch PR on. Selena Soo's 2021 Publicity Calendar More ways to catch Lynya...Impacting Millions ProgramFollow her on IG at@lynyafloydIf you're interested in 1-1 publicity training with Lynya, email support@selenasoo.com------------------Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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You’re not alone if you feel like you need a crash course on boundaries, work/life balance, and time management. Let’s be real - no matter how disciplined we are, it’s only human to fall back into patterns where we feel like we’re running a race that will never end.

Through time and practice, I’ve found 2 ways that regularly help me snap back into a groove that feels both sustainable and congruent with my life priorities. Whether you default to a “work-more” mindset or a “can’t-get-motivated” mindset, these simple strategies can help bring you back to center and restore your harmony.

--> Grab the Ideal Schedule template freebies!Ideal Schedule.pdfIdeal Schedule.xlsx--> What topics can I cover on the podcast to keep you going on your journey? Do you have a question for me regarding Ideal Schedule? Post in the Illuminated Insiders group and tag me! I’ll respond in the comments :)

------------------Ready to join the #dcsquadmovement?

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How to work with Dr. Krysti:

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Interested in joining me on the podcast? Reach out to me here

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The universe has a funny way of stopping you in your tracks when you’re just chugging along in your day-to-day grind.

In this Mindset Moment episode, I reflect on some recent personnel changes that shook me a bit, but were also the perfect reminder from the universe to prioritize consistency in my desired growth and long-term goals.

It may get you thinking to yourself, “What has been helpful for me that I’m no longer consistent with?"

--> Looking for the replay of the referral workshop? Shoot my team a message here --> Any DC's that join the Illuminated Squad by 1/29/21 will get instant access to these powerhouse marketing tools:

Facebook Ad Training + Step By Step Guide: In this training, get the know-how on how to set up Facebook Ads and utilize them for outward growth!

IG Audit By Molly Cahill / Instagram Expert: I've never offered my clients this kind of bonus before! Molly Cahill is the go-to expert for all things IG and she is offering a FREE 15-minute personalized audit of your business IG account.

Grab your Marketing Bundle Bonus when you join today. (exp. 1/29/21)

------------------Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

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- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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If you're using the word 'subluxation' in your outward marketing, it's time to stop.

This is just one of the lessons learned in today's chat with Instagram coach, Molly Cahill.

Before becoming the social media maven she is today, Molly was a young mom that pursued chiropractic for pain relief. It took her about 10 years to adopt the wellness mindset from chiropractic, and in that time realized what so many chiros are missing in their messaging.

She has since harnessed her skills as a sales and marketing pro to focus onhow to communicate the chiropractic mission into a simple language that clarifies—not confuses— prospective patients and gets them to convert.

--> Grab Molly's free Patient Voice + Branding Worksheet Here! --> Any DC's that join the Illuminated Squad will get a FREE 15-min. customized IG audit from Molly! Grab your Marketing Bundle Bonus when you join today. (exp. 1/29/21)--> Check out Molly on IG here: http://www.instagram.com/mollyacahill ------------------Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
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Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

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- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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My chat with Dr. Lauryn Brunclik from the “She Slays The Day” podcast! While our conversation goes back a bit, the content is as relevant as ever with the “New Year, New You!” messaging that routinely bombards us all each January. We tackle the misconception that if you aren’t always hustling and chasing goals, then you are sitting complacent. It’s not that black and white...it’s a whole lotta gray!

----------- !! Free LIVE Referrals Workshop for DC's !! -----------

I’ll be sharing my secrets on how to cultivate an internal referral system that will run on autopilot while multiplying your profits!

Show up LIVE Tue. Jan 19 @ 1pm CST to get your specific questions answered by yours truly!

Can’t make the time slot? Sign up anyways to get the replay in your inbox!

theilluminatedsquad.com/referrals ---

--> Get my free guide for lady DC’s here— “3 Proven Strategies To Take Your Practice From Plateau to GROW!”

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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(psst...listen to episode 7 prior to this episode if you haven't yet)
If you’ve noticed your business page on Facebook has seen considerably less traction over the past year, you aren’t alone. Facebook itself has admitted to giving algorithm preference to group posts over page posts. This means your posts within a group are far more likely to show up in your patient's newsfeed.

In addition to greater social exposure, a group specifically for your patient community can foster greater holistic education, deepened connections, and optimize your retention — boom!

You might be wondering…”Where do I even begin on a Facebook group for patients?!” Well I’ll dig in on the episode and give you the keys to start up successfully.

And BONUS!Here’s the Facebook Group Strategies cheat sheet I promised you in the episode.

----------- !! Sign up for the From Plateau to GROW Workshop !! -----------

I’ll be sharing my secrets on how to cultivate an internal referral system that will run on autopilot while multiplying your profits!

Show up LIVE Tue. Jan 19 @ 1pm CST to get your specific questions answered by yours truly!

Can’t make the time slot? Sign up anyways to get the replay in your inbox!

theilluminatedsquad.com/referrals **---

--> The patient texting service we use in our practice— get your first month free! ZingIt**

--> Get my free guide for lady DC’s here— “3 Proven Strategies To Take Your Practice From Plateau to GROW!”

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
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How to work with Dr. Krysti:

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Do you wanna know what most women suck at? Celebrating the WINS in their lives! (Yes, I’m looking at you.) We are exceptionally skilled at conquering a task or achieving a goal and then moving on to the next one without giving the prior another thought. Well, persevering through 2020 deserves a damn celebration, so I’m going to challenge you to pause and reflect.

This episode works almost as a journaling exercise of sorts, as I help you look through new lenses in which you can discover new avenues of accomplishments. It’s vital for you to celebrate the positive things, so take this time to honor your power, your innate wisdom, work ethic, and so on, so you can end this year with an attitude of gratitude.

Also, this episode is brought to you by my hot tub! Yes, my hot tub. I’ll explain in the episode ;)

--> Get my free guide for lady DC’s here— “3 Proven Strategies To Take Your Practice From Plateau to GROW!”

--> To be first to know about the upcoming From Plateau To GROW! workshop, hop on my email list and join us in the free FB group for women in chiropractic - Illuminated Insiders.

**---

Ready to join the #dcsquadmovement?**

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

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- Book a discovery call
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On this Mindset Moment episode, I have a bone to pick with a certain "motivational quote" that I unfortunately fell victim to in my early self-development years. I take this opportunity to flip the script and help you break out of this toxic thinking, so you can harness the power you already have within.

**----

--> This episode is brought to you by my new practice growth playbook! Download it FREE here: 3 Proven Strategies To Take Your Practice From Plateau to GROW! --> To be first to know about the upcoming From Plateau To GROW! workshop, hop on my email list and join us in the free FB group for women in chiropractic - Illuminated Insiders**.

----

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
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In the beginning of my years in practice, I remember constantly asking people ahead of me on my journey, “What’s your secret sauce?!”

Well... spoiler alert. There is no “secret sauce.” There is no effective “Grow Your Practice Quick!” scheme. The fact of the matter is — your growth will take time and repetition.

To this day, the #1 thing that has built, and continues to grow, my thriving, multi-doc family practice is, you guessed it— REFERRALS. I know, I know. I don’t expect you to be surprised by that fact. But what I am going to bring to light in this episode is the barrier that often arises between when a patient recommends you to someone and what gets them to convert. **This right here is the secret sauce, if there ever was one.

--> Access this episode's Companion Guide here: 3 Proven Strategies To Take Your Practice From Plateau to GROW! --> To be first to know about the upcoming From Plateau To GROW! workshop, hop on my email list and join us in the free FB group for women in chiropractic - Illuminated Insiders**.

We want to thank our sponsor for this episode, Park Ave Prints! They create beautiful EDUCATIONAL ARTWORK FOR THE MODERN CHIROPRACTOR that looks wildly chic in any practice space or patient rooms. Check them out!
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Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
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How to work with Dr. Krysti:

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On the heels of last week’s episode with Kate Northrup, I have a real treat for you!Earlier this year, I attended Kate’s Origin mastermind with a group high-level female entrepreneurs (and by high-level, I mean several of them bringing in 7-figures.) I was both fascinated and intrigued to know how all of these women could break through the hustle mindset and see bountiful personal and professional success using Kate’s “Do Less” method of cyclical productivity‚ especially because it continues to be a work-in-progress for myself!

Throughout my three days with these women, who all have diverse career paths and specialties, I discovered 5 KEY TAKEAWAYS that wove the golden thread that connected us all on our trajectories. Follow along as I dig into each of these 5 areas to see which action steps you can take and reflection points you can make to move your personal and professional growth forward.

The book I referred to in the episode was Patriarchy Stress Disorder by Valerie Rein, PhD

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Patriarchy Stress Disorder: The Invisible Inner Barrier to Women's Happiness and Fulfillment

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**One of my favorite people in the WORLD joins the podcast today! Kate Northrup—author, business coach, (my very own) mentor— visits the show to have a vulnerable conversation with me about the importance of discovering your calling, the toxic undertone of the word “selfless,” and her passion for regenerative business. We then dive into the topic of succeeding in life and business via the traditional (ahem, patriarchal) linear path, versus tuning in to our natural, cyclical energies to really propel our growth and facilitate ease.

You can find Kate on Instagram or her website****!

You can shop her collective of Do Less here!**

Ready to join the #dcsquadmovement?

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How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
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Well, I’m changing it up in this episode to give you a quick-hitter, personal development tip in the first of what I’ll be calling MINDSET MOMENTS! You’ll see these abridged episodes in the pod’ every so often as a means to break up the tactical side of biz, and really hone in on what is most impactful in allowing your life and practice to coexist in harmony. In our first Mindset Moment, I recall an exercise I was challenged to do earlier this year by my mentor, and how the results of that exercise created a luminous ripple effect that continues to fuel me each day. Could it have the same effect in your life? Listen in and see!

The book I referred to in the episode was The Calling by Rha Goddess

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Ready to join the #dcsquadmovement?

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How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

The Calling: 3 Fundamental Shifts to Stay True, Get Paid, and Do Good

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2020, hey? What a year indeed. Despite the never-ending curveballs that this year has thrown (and continues to throw), my practice —along with my clients’ practices— have gone from an active recovery phase to full-out thriving. Don’t get me wrong... most of us had at least 2-4 months in 2020 that were just...blah. But now we're on track to break all previous years’ records, and it wasn’t from luck. How’d we make it happen? In this episode, I dive into the 3 KEY strategies we’ve implemented to not only make our practice “2020 proof”, but also positioned for continuous growth year over year.

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
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How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

We want to thank our sponsor for this episode, Park Ave Prints! They create beautiful EDUCATIONAL ARTWORK FOR THE MODERN CHIROPRACTOR that looks wildly chic in any practice space or patient rooms. Check them out!

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My journey in the chiropractic profession has not been all sunshine and rainbows. In fact, there were many times I was this close to hanging up my DC hat and finding whatever could pay my bills. In this episode, I unveil some of my most vulnerable life events that ultimately were the catalyst for me returning to chiropractic time and time again. I also disclose some of the mistakes and misconceptions I fell into in my early years in practice (and how you can avoid them altogether) and the #1 thing that will GROW your practice!

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
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How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

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Welcome to the Illuminate Your Practice podcast!

In this first episode, I postpone any “who the heck am I” ramblings in an effort to help you determine if this podcast is right for YOU. I dig into the 4 ways to tell if we’re gonna be a podcast-match-made-in-heaven, and what you can expect to get from me on this journey. I discuss the current limitations of the chiropractic field, and how the societal expectations of women over decades have brought us to a very unique crossroads in time. Whether you are on a mission to reach new heights with your practice, are desiring a more aligned, purposeful work/life balance, or simply want to lean on someone who’s walked the same path, this show will serve you.

→ Here is the Brene Brown core values exercise I referenced from her book Dare To Lead

Ready to join the #dcsquadmovement?

Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
Want first dibs on new content, freebies and updates? Join my email list
Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

Learn about my chiropractic coaching group— The Illuminated Squad
- Book a discovery call
Interested in joining me on the podcast? Reach out to me here

Illuminate Your Practice With Dr. Krysti Wick: Recent Episodes

Krysti Wick