Might Sound Wild: Recent Episodes

Might Sound Wild

Ron Wainscott and April Loyle, owners of Shore Shooters Beach Photography and Mountain Escape Photography, host this podcast for business owners, creatives, and anyone who wants to do what they love for a living.

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Will artificial intelligence make photographers obsolete?

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Meet our first Mountain Escape franchise location owner, Rachel Kellett. Follow Mountain Escape Colorado on Instagram at @mountainescapecolorado or visit MountainEscapePhotography.com

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April has found herself on the other side of the wedding photography business because her daughter is getting married and they are trying to find the right photographer for Brianna's wedding. Hear about some of the challenges of "photographer shopping" from a soon-to-be mom-of-the-bride.

Plus, the tax filing deadline is almost here, so Ron has a few tips to make next year's tax time a little easier.

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The "Natural" look is making a comeback. April gives her insight into why this change is happening and some Lightroom tips to give your photos the perfect natural look.

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How we became business partners and a look at what's in the future for Shore Shooters Beach Photography and Mountain Escape Photography.

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We've been hosting this podcast since 2021, so we figured it would be a good idea to re-introduce ourselves for all of you who have joined us along the way! It took a little longer than expected to tell the whole story, so we'll continue this on the next episode.

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If 2024 is going to be your year to get serious about your photography business, we're here to help!

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A recap of some of our favorite podcast moments from the past year.

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Noticing those unposed, candid moments.

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We're franchising! Information on how you can OWN a Shore Shooters Beach Photography or Mountain Escape Photography location!


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Stay tuned to the end of this episode to find out how you can be a photography business owner backed by an established photography brand that has been in business for over 13 years.


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We asked our team and our social media followers what advice they would give to someone just starting out in photography or thinking of becoming a photographer.


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It's that time of the year when pop-up thunderstorms can happen at any time. How to keep your clients from panicking about the weather and how to push through weather-related obstacles.


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Shore Shooters and Mountain Escape editor Allyssa Encinia talks about how leaving the retail world and becoming an editor for Shore Shooters and Mountain Escape has changed her life.

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We discuss some of the marketing ideas that worked for us...and some that didn't!

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Aidan Hood joins us to talk about being a male photographer in an industry that has, within the last decade, become dominated by females.

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The last in our 3 part series "The Art of Storytelling".

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The second in our 3-part series titled "The Art Of Storytelling"

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The first in a 3-part series titled "The Art Of Storytelling"

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Scammers and hackers are always coming up with new ways to steal your money and hack your Instagram account. Here are some of the latest scams to watch out for.

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We're talking about editing with Lightroom...specifically, how to create your own look and style using Lightroom presets.

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When it comes to photography education, are you the student or are you ready to become the teacher?

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When attending a photography workshop / retreat, are you there for the education or the content?  We have an open discussion about our journey as hosts of these events.

Also, a big announcement for our team regarding our next retreat!

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The income tax deadline is less than 2 months away, so we asked April's Instagram followers and our own team for their tax questions.

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Are you losing interest or have difficulty focusing?  Could you be bored or burned out?

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Are you ready to try something new?  Follow these 5 steps to make it happen.

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Some ideas to help you stay productive and avoid the winter blues.

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There are a lot of photographers out there!  How do you stand out and make a living with so much competition?

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Navigating social media now vs. the way it used to be

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A new year means tax time.  We share some tips to get organized and make taxes a little less painful.

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We discuss some of our 2023 goals for our businesses and how you can apply these same goals for your own business.

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A look back at some of the highlights from our podcast during 2022 plus what's to come in 2023.

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5 steps to take when starting your photography business

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Sometimes we create roadblocks for ourselves when it comes to starting our business.  On this episode, we'll give you some tips for getting out of your own way.


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Pursuing your dream business can be scary.  But we're here to encourage you to just GO FOR IT!


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Little victories that can become big wins for your business.


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We talk with several of the photographers who attended our "Dad Camp" retreat in the Smoky Mountains.  


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Is it time to reinvent yourself?


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What does it mean to be successful as a wedding photographer?


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April talks about her vacation to England and how traveling to a new place can inspire you creatively.


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Your mental and physical environment has a direct impact on your creativity.


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Are your clients demanding too much from you?  Whose fault is that really?


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We had so much to talk about with Brittney that we couldn't get through all of it last week!  So she's back with us on this episode to continue the discussion on how she keeps Shore Shooters and Mountain Escape organized.


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Shore Shooters and Mountain Escape General Manager Brittney Rush joins us to share some of her methods for staying organized while running a business with nearly 100 photographers and thousands of clients per year.


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Brianna LaCoste, our Social Media Manager and April's daughter, joins us again this week.  April and Brianna discuss the books they are reading.


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There's a lot more to wedding photography than just showing up and taking pictures.  We'll go through some of those so you can determine if it's right for you.


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On this episode, we'll answer some questions from a listener about finding your style or brand.


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The kids are back in school and cooler temperatures are coming soon!  And for lots of photographers, that means it's time to start planning for Fall mini sessions.  We'll give you some advice to maximize your time and profits to make your fall minis a success.


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A lot of you have asked about our personal projects (Ron's farm and April's new house), so we'll update you on our personal projects.  Then, we have a big announcement about an event we'll hold in November.


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This title came from a text message Ron sent to the Shore Shooters management team while we were dealing with a competing photographer who was harassing one of our photographers.  Listen to find out what we mean by "don't get mad, get busy".


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Brianna LaCoste joins us again as we continue discussing film photography.  In this episode, we'll talk about how to incorporate film into your professional photography business.


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Brianna LaCoste joins us to answer your questions about film photography.  Brianna will be back on next week's podcast to continue the film discussion.


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April asked her Instagram followers to tell us their favorite and least favorite trends.  We'll reveal the responses.


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We cover a variety of topics this week...

1) What you should NOT post on social media.

2) Balancing your schedule.

3) Working around rainy weather.


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Erica Culver joins us again this week as April and Erica give us a recap of their trip to France.  Plus, we narrow down the list of potential locations for our upcoming retreat.  And...Are you a photographer in the Florida Panhandle?  We'll tell you how you can join the Might Sound Wild Team as a Shore Shooters photographer.


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Just like going to the gym every day can improve your health or walking your dog every day improves your pet's health, having daily routines for your business can improve your success and keep you better organized.


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It's a topic everyone is talking about...Gas prices and inflation.  Is it having an impact on your business?  We'll discuss some ways to save and cut unnecessary expenses.


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Mountain Escape photographer Erica Culver joins us this week to talk about "What Makes You A Photographer".  April and Erica also have a big travel announcement!  Follow their international journey or ask them questions about their trip and we'll have a follow-up episode in a couple of weeks.  Follow April @aprilloyle and Erica @folkandthefae


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Sometimes you just don't "connect" with the client.  Sometimes the the shoot can just get downright hectic.  We'll offer some advice to get through these difficult family photography sessions.


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Tips for shooting in the hot summer months.


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We shatter the myths about hiring a company like Shore Shooters for your beach photos.  And if you're a photographer, we'll explain the benefits of working with us.

If you are a photographer interested in joining our team, please go to MightSoundWild.co to apply!


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Ron & April's advice to this year's graduating class.


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If you're an entrepreneur, you're probably keeping up with multiple social media accounts, email lists, and more.  Are all of these tasks really serving you well?


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April walks us step-by-step through a creative family photo shoot.


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Is a business partnership the right choice for you?  We'll discuss what we feel makes a great partnership.


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Michelle Hatcher and Brittney Rush join us to discuss some of the common mistakes photographers make with their camera.


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We'll take you step-by-step through the process of starting a new business.


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Are you ready to mentor other photographers?


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We (creatives) are in a vicious cycle of striving to create and trying so hard that we're burning ourselves out.  So we have 3 tips to help you avoid burnout and stay inspired.


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Are you suffering from it?  Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.


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Do you need liability insurance for your photography business?  We'll discuss some of the situations where you'll need it in order to make money.


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We've all heard the saying "the customer is always right", but is that always true?  


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Shore Shooters, Mountain Escape, and Might Sound Wild Social Media Manager Brianna LaCoste joins us to talk about the importance of Instagram Reels.  We'll also give you some content ideas for your Reels!


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When do you add an associate photographer?  Why do you need one?  Who is the right person to be your associate photographer?  And how do you go about it?  We'll answer all of these questions.


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It has become a motto for our team.  On this episode, we'll give you some advice on how to run your business with excellence.


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If you're ready to start traveling again, we have some tips to avoid problems and make it a breeze.  


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Why did she decide to become a photographer?  What's inspiring her now?  April will answer these questions and more.

Here's the link to the Ukrainian photographer April mentioned in her answer to the "what's inspiring you" question:  https://www.instagram.com/maleyphoto/


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We're answering your questions about photography and small business ownership.


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Is it time to rebrand your business?  We'll discuss when it's time to rebrand and how to go about it.


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It's a new year, so you're probably thinking about changing your pricing.  We'll discuss how to set your pricing and get the right clients for your business.


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If you're ready to quit the 9 to 5 and become a full-time photographer, we're here to help you make that dream come true in 2022!  Shore Shooters and Mountain Escape Social Media Manager Brianna LaCoste joins us to tell you now.  


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A continuation of the series of business questions we started answering on last week's episode.  This week, we'll talk about forming your business, tracking income and expenses, and paying taxes.


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This week, we'll answer a series of questions sent to us by our friend and previous podcast guest Julie Ragsdale.


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Special guest co-host Brittney Rush joins Ron this week to talk about preparing your photography business for the new year.


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Might Sound Wild Creative Director Matt Gates joins us to talk about something that's not always easy to discuss...Mental health.  With the holidays coming up, a lot of us are feeling stressed, anxious, and sometimes lonely.  


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This week, we're talking about scams targeting photographers.  Learn how to spot a scam before you become a victim.

Here are the links to the articles mentioned in this episode:

https://fstoppers.com/news/wedding-photographer-falls-overpayment-scam-leaves-victims-out-thousands-dollars-404026

https://www.reddit.com/r/photography/comments/pl5jnl/beware_photography_job_scam/

https://petapixel.com/2021/02/09/photo-shoot-fraud-dont-get-taken-by-a-scam-like-this/


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It's almost time for those family Christmas portraits, so this week April has some great advice for moms to help prepare the family for a great photo session.  

We're also introducing a brand new Lightroom Preset in our shop that has been designed for photographers who shoot digital and film.

Photographers:  Sign up for the Photo Club and follow our Youtube channel.


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The intentionality of traveling with a plan, getting back to in-person conversations, and avoiding the need to post every minute of your travels on social media.


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Michelle Hatcher, chief editor for Shore Shooters and Mountain Escape, joins us to discuss her Adobe Lightroom workflow and how she is able to edit up to 20 sessions per day.


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If you own a digital SLR, but you don't understand the manual settings, you need to listen to this episode!  April explains manual camera settings in an easy-to-understand way.  You'll want to grab a pen and paper so you can take notes!

If this episode helped you understand your camera, please share on social media.

Still have questions?  Ask us your questions through the Might Sound Wild Instagram @mightsoundwild

Join the Photo Club, download a Lightroom Preset, and grab some merchandise at MightSoundWild.co

Follow us on Youtube for more helpful tips


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Facebook has been in the news a lot over the past week, so it got us thinking...We know that there are a lot of entrepreneurs and small business owners who rely on social media as their lifeline.  We don't think it should be your only source of finding new customers or communicating with your existing customers.  So this week, we're talking about SEO, blogs, and email lists.

Here are some of the resources discussed in this podcast...

To check the loading speed of your website, try this free tool:  https://tools.pingdom.com

If you have a Wordpress website, speed it up with this plugin:  https://wp-rocket.me/?ref=d1bb628a (use this link to save 10 - 20%)


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This week, we'll revisit some of the questions we were sent for our 2-part Q & A episodes from a few weeks ago.  We'll also play the "unpopular opinion" game and April will give Ron some "This Or That" questions.  Plus, Matt Gates has his weekly update on the Might Sound Wild YouTube, our merchandise shop, and the Photo Club.


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Matt Gates joins us to introduce the Might Sound Wild Photo Club...a free resource for photographers of all skill levels.  To sign up, go MightSoundWild.co


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This week, we talk about something old that has become cool again...film photography!  Also, Matt updates us on his 4-part Youtube series where he tests different types of film.


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Shore Shooters and Mountain Escape Manager Brittney Rush joins us to talk about how to be productive and improve your business during the slow season.

Also, Matt updates us on the latest from the Might Sound Wild YouTube and the Might Sound Wild Shop.


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Last week, we asked our social media followers and our own team to ask us anything about photography or business ownership and we would answer their question on the podcast.  To our surprise, we got so many questions that we couldn't fit them all into one episode!  So here's part 2 of our Q & A.

Also, Matt tells us about a new 4-part video series coming soon to the Might Sound Wild YouTube channel.

Don't forget to check out the Might Sound Wild Shop for t-shirts, classic motel keychains, Adobe Lightroom presets (including a FREE preset), and much more at shop.mightsoundwild.co


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We asked our team and our social media followers to send us their questions on photography and small business ownership.  They sent us so many questions, it took two episodes for us to answer all of them!  This is part one of our Q & A.

Also, Matt Gates updates us on the latest from the Might Sound Wild YouTube and our Might Sound Wild Shop.


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On this episode, we talk with wedding and event coordinator Julie Ragsdale.  Julie is the new owner of Noble Events.

Also, Matt Gates has an update on the Might Sound Wild YouTube channel and the Might Sound Wild Shop.


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We're hoping it doesn't happen again, but we're providing some tips to help your business stay afloat if there's another round of lockdowns.  Is your small business prepared for the storms of life?

Also, Matt Gates updates us on the latest from the Might Sound Wild YouTube channel and our Might Sound Wild Shop.


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This week, Las Vegas photographer and videographer Trisha LaCoste joins us to offer some advice on moving your photography business to a new state.  Learn more about Trisha at TrishaLaCoste.com and FranchiseSportsMedia.com

Also, Matt Gates updates us on the latest from the Might Sound Wild Shop and the Might Sound Wild YouTube channel.


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This week, we talk about how to protect your gear (including how to avoid lens fog during these humid summer months), protecting your images, and protecting your appointment and customer contact information.

Plus, Matt Gates updates us on the latest from the Might Sound Wild Youtube Channel and new merchandise available in the Might Sound Wild Shop.


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Might Sound Wild Creative Director Matt Gates joins us as we "come out of the Jesus closet" and discuss faith, God's perfect timing, and the blessings we have received over the years of being in this business.

Matt also updates us on the latest from the Might Sound Wild Youtube channel and new merchandise in the Might Sound Wild Shop.


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Both of us have made some major life changes over the past year and have discovered that finding the right place to live plays a major role in your productivity and work / life balance.  We know that packing up and moving is not an option for some people, but if you can, we recommend going for it!

Also, Matt Gates updates us on what's happening on the Might Sound Wild Youtube channel.  

Also, make sure you check out the Might Sound Wild Shop and get your Shore Shooters Shark t-shirts!


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This week, meet our new Might Sound Wild Social Media Manager, Brianna LaCoste.  Brianna also happens to be April's daughter, so she has grown up in our businesses and knows almost as much about them as the two of us!

Also, Matt Gates tells us about a new video on the Might Sound Wild Youtube page about "creating moments" with your client instead of just taking pictures.  Check out the Youtube page at https://www.youtube.com/channel/UCRbPHd3EfYdpd1UP31zKjbg to see the video.


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Part 2 of Matt's interview with commercial and editorial photographer Matthew Coughlin.  Check out Matthew's work at MatthewCoughlin.com.  If you're a photographer or videographer in the Pensacola, FL area, you can rent Matthew's new 2,200 square foot studio, Monix Studio.


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Part 1 of a 2-part interview with award-winning commercial and editorial photographer Matthew Coughlin.  Matthew's clients include Nike, Oakley, New Balance, Under Armor, The NFL Network, the MLB Network, Starbucks, Powerade, Google, and many more.


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Both of us get asked this question all the time!  So we're giving you our advice on how to get started!


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This week, we'll share three really simple tips that will help you book more clients for your photography business.  Although they're simple and may seem like common sense to some people, we've found that lots of photographers do not practice these.


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Erica Culver talks about how being a photographer for Mountain Escape has changed her life by allowing her to pursue her dream career.


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A recap of our Smoky Mountain Photographer Retreat, including a clip from the retreat where Colette Bottiaux talked to our attendees about posing families and couples.


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Since we had our core team with us at our Smoky Mountain Photographer Retreat, we decided to do a "speed round" where we give each of them 3 to 5 minutes to speak on a topic.

Brittney Rush talks about manual camera settings, Colette Bottiaux on relocating a photography business to a new state, Michelle Hatcher and Jaylee Dempsey on editing, and Matt Gates on storytelling through video and photography.


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April is busy preparing for our Smoky Mountain Photographer Retreat, so Matt Gates joins Ron to co-host this week's podcast.

Ron and Matt talk with Brittney Rush and Walt Loyle, the customer service experts at Shore Shooters and Mountain Escape.  We'll talk about cancellation policies, preventing bad reviews BEFORE they happen, and much more.  If you're a wedding or portrait photographer, you can't afford to miss this great advice from our customer service team!


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This week we talk with Walt Loyle.  Walt works in our office, he's a Shore Shooters photographer, and he is also April's husband!  On this podcast, Walt has some great advice for beginner photographers and he'll talk about delivering great customer service "in the field".

Walt will join us again next week, along with our office manager Brittney Rush to talk more in depth about customer service on the administrative side of the business.


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This week, we talk about how looking ahead to the future, adapting to new technology, and asking "why does it have to be so complicated?" helped Shore Shooters grow into the company it is today.


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Building your personal brand and how to become a traveling photographer.


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Matt Gates introduces us to creative power couple Christian and Courtney Hilley.  This couple has done it all!  They are musicians, photographers, graphic designers, branding experts, coffee roasters, they have owned a magazine and they also have a clothing brand!  


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Saidy Troha, owner of Foam Coffee in Gulf Shores, AL talks about using Instagram to make her coffee shop a tourist destination.


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April and Ron talk with Colette Bottiaux.  Colette will be the photography educator at our upcoming Smoky Mountain Photographer Retreat in Townsend, TN April 29th - May 2.  Follow Colette on Instagram @colettebottiaux


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This week, the tables are turned as Matt Gates puts Ron and April in the hot seat!  Find out how Shore Shooters created a "brand" of beach photography and some of the mistakes we made along the way.


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This week, we are joined by Shore Shooters and Mountain Escape's Creative Director Matt Gates.  Matt discusses his journey from design to photography to videography to coordinating a team of creatives and producing videos for a multi-campus church to joining our team.


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Welcome to the Might Sound Wild Podcast!  In our first episode, get to know the hosts Ron Wainscott and April Loyle.  Ron and April are the owners of Shore Shooters Beach Photography and Mountain Escape Photography, two companies that help photographers fill the gaps in their schedules.  Learn about our businesses and our networking opportunities for photographers of any skill level.


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