The MVP Experience: Recent Episodes
Ray Bednar
In an unpredictable world, marketing and branding must be highly adaptable. Prepare yourself for the unknowns and seemingly unexpected.
On this episode of The MVP Experience, we talk with Mike Hargrave about some of the broad challenges that he has faced during his career in sport marketing, how imagining yourself in a specific role can help you focus your career search. Mike also discusses how utilization of technology has accelerated and will impact sports business in a post quarantine environment.
We really appreciate you listening to The MVP Experience and we'd like to thank you by offering a FREE 1 hour consultation on how these episodes might apply to your business. Contact me at raymondbednar@hyperion-marketing.com and let's set up a time to talk.
We really appreciate you listening to The MVP Experience and we'd like to thank you by offering a FREE 1 hour consultation on how these episodes might apply to your business. Contact me at raymondbednar@hyperion-marketing.com and let's set up a time to talk.
In this episode of The MVP Experience podcast, we speak with Larisa Leventon, a member of the Second Responders Group. We'll be talking with Larisa about how the best in class companies have leveraged the resource of data that gave them a competitive advantage.
If you would like to reach out to Larisa, she can be found on LinkedIn.
In this episode of The MVP Experience podcast, we speak with Lindsay Zaltman, the CEO and Partner at Olson Zaltman about a tool called ZMET which stands for the Zaltman Metaphor Elicitation Technique and how companies are using it.
In this episode of The MVP Experience podcast, we are going to take a deeper dive into the idea of macroeconomic impacts on brand and marketing programs. We will be speaking with Bruce McLaughlan about communicating the companies strategy down to everyone in the organization and why this is so important.
And don’t forget to subscribe to The MVP Experience on your favorite podcast app as you will not want to miss this discussion as well as future guests.
In this episode of The MVP Experience podcast, we will be speaking with Rob Scalea. Rob is a Strategist by profession and an engineer and scientist by background. He was the CEO of the Brand Union, Chief Strategy Officer of J. Walter Thompson and a brand management and marketing teacher at Radcliffe College. Rob will give us an overview of the S.T.E.P. ( Societal, Technological, Economic, and Political) analysis concept and why it is so key to understanding the factors in the macroeconomic environment.
Join us for the first episode of The MVP Experience podcast where we will be detailing the outline of the Brand and Marketing Stress Test and explain what this podcast is about.
Welcome to The MVP Experience podcast – planning for the unplanned; expecting and preparing for the unexpected. The world is getting more and more complicated and unpredictable due to many external factors.
We will focus on how brand and marketing plans must be ready to rapidly adapt within the metaphorical swimming pool of Societal factors like the Economy, Political changes, and Technological innovations.
We will also touch on career impacts that result from the prime directive of this podcast while interspersing discussions, interviews, frameworks, disciplines, etc., that will position you as an invaluable asset to your company.
We are so excited to start and we hope that you will join us.