The New Revenue Show: Recent Episodes
Sonaya Williams
Discover how small businesses can build reliable, repeatable revenue online.
New Revenue is a free show that goes behind the scenes of how businesses are launching & optimizing products online.
Sonaya Williams is the founder of The CEO Partner, a Digital Product agency that helps smart CEOs grow their business online. With each episode, she deep dives on a topic and reveals how to build a customer-centric product that will create ongoing revenue that can grow exponentially over time. There is also the opportunity to hear from business owners that have pivoted their business from offline to online.
In this episode: Understanding your Customers’ Likes and Preferences is gold. Your Target Market’s Buying Behavior will help you to know how to position your business. Learn the Problems You Can Solve by knowing who they follow.
The better you know your target market, the better you can offer the content and products they’re looking for. One great way to research your audience is to see who they follow. You can learn a great deal about your ideal customer this way. And for a great transparent case study on this topic of know your customer - we offered a Know Your Customer Workshop. It was a 90-minute LIVE session where attendees got to work on building out surveys and interviews so they can begin executing. Well… it turns out that not many of my customers have a solid 90 minutes to dedicate to doing this all at once. But because I am putting into practice what is being put out in this series, we surveyed our list and they would like to break up the content. So we are putting together a 5-day on-demand course with the same content for you to discover how to better understand your customers and their needs by using surveys and interviews. Go to KnowYourCustomerWorkshop.com to get on the waitlist. It should be available in a few weeks.
In this episode: Explore the 5 stages in the consumer lifecycle so that you can start to create content to nurture at each stage Understand the benefits of market segmentation and how to get started Learn ways to maximize your customer relationships and turn them into loyal long-term buyers.
In this episode, we are going to talk about 2 important parts of getting to know your customer which are Market Segmentation & Consumer Lifecycle. There’s really no end to what you can do. You can keep segmenting and drill down to each group within your market so you can offer content and products that better suit them. This is what we are going over during the Know Your Customer Workshop. You will understand your customer lifecycle so that you can maximize that relationship and turn them into loyal long-term buyers. If you would like to deep dive into your customer profile and market segments, join the Know Your Customer Workshop to discover how to better understand your customers and their needs by using surveys and interviews. http://www.knowyourcustomerworkshop.com (www.KnowYourCustomerWorkshop.com)
In this episode Understand why you need to understand your customers well. Discover what you really need to know about customers’ purchasing behavior 4 ways to discover your customer’s purchasing behavior
Whether starting a business or trying to grow and expand your existing business, there is a large amount of research involved. The most successful business owners understand the importance of staying on top of industry trends and keeping an ear to the ground at all times. Business owners spend a great deal of time researching their competitors in order to give themselves a competitive advantage. But with all of this research, you may be missing the most important piece of the puzzle – YOUR CUSTOMER! Now, my research to get my 1st client was going to networking events and speaking to many random business owners to learn more about their business problems and see if I can help. Today my customer research has evolved to include interviews and surveys. We survey our clients quarterly, our mailing list twice a year, and every sales call is like an interview. Tune in to this episode to learn about customer purchasing behaviors. Links Mentioned: www.KnowYourCustomerWorkshop.com
How do you feel about having sales conversations? Many business owners start out hating sales and having to do sales conversations. But the reality is that sales is the fuel to your business. It took me a few years to fall in love with sales. Now that we have our process in place for vetting prospects I look forward to having sales conversations. When you don’t perfect the art of sales you get to a point where you have to make the dreaded decision of either moving forward with the business or going back to work. In the end, if your business is not profitable and you are not paying yourself… you have an expensive hobby. Our guest today Dr. Nadia Brown had to make this decision on whether she was going back to a corporate or fall in love with sales. It’s amazing to hear her story about shifting her business from a leadership institute to a full-service sales agency. So get ready to hear how you can shift your mindset and fall in love with sales. Our Guest Details: Dr. Nadia Brown, CEO of The Doyenne Agency. Follow her journey at www.thedoyenneagency.com
Today my hope is that I open your eyes to the opportunities that are available to you to create a digital product as a service-based business owner. Most service businesses only make money when they are actively working to complete a task. But the internet has changed all of that. And today I am going to share some examples and results from our clients that we have created digital products for. Also, break a few myths around what results digital products can provide your business. Get more details at https://theceopartner.com/product-results-for-service-business/
For most service-based business owners, delivering your service requires you to be present in order to make money. There will come a time when having a business model that only includes service delivery may limit your ability to grow revenue. Yes, there are many ways to grow a service-based business, such as hiring & training more team members to take on more clients. This solution has many positives and negative benefits that we can dive into in another episode. Today we are talking about Consistent Visibility. This is something we have been working to be consistent with at The CEO Partner. Vasavi Kumar is a Confident Camera Coach and founder of the Real Rich Community. She is an amazing human and has helped me move through being confident online, like myself. In this episode, we dive into why visibility is so important and ways for you to get started. Let’s dive in. Episode Guest: Vasavi Kumar of www.vasavikumar.com Vasavi Kumar is a Therapist + Former TV Host turned Visibility and Camera Confidence Coach, Through her Real Rich membership community and 8-week Camera Confident Accelerator program, she helps thought leaders and experts feel more confident on camera and clear in their creative process. She’s been featured in the Wall Street Journal, FOX, VH1, and was a regular on NBC’s Kansas City Live as the “Keepin’ It Real” guru. For more from Vasavi and to learn more about how you can stop hiding and start shining in your business, stop by her Instagram @mynameisvasavi or vasavikumar.com. Read the full article at www.theceopartner.com/vasavi-kumar
This week’s episode is about some of the challenges that may stop you from creating High Performance Virtual teams. Whether you’re building a team at home or at work. . .As a CEO you can’t do everything yourself. A team that functions like a family, helps get projects completed from beginning to end, empowers strong leadership that doesn’t rely 100% on you, the CEO, because they can make their own decisions.
The truth is teams can work in person OR virtually without losing performance or results. It’s all possible. There are 3 common challenges I hear most when it comes to building High Performance Virtual Teams. Listen in to hear about the ways you can create a stable foundation without losing performance or results.
Host Bio:
Sonaya Williams
I am an American woman based in Copenhagen, a Wife, a Mother and a CEO managing a global team. On any given day you will find me switching back and forth between these roles. Each identity is precious to me and carries its own special set of needs. I need to bring a different ‘me’ to each situation. I thrive like this and it also demands a lot of energy. Growing up in New Jersey I watched my Mother be a single mom, working two jobs to provide for me. Free time was so limited for her, that her personal needs, wishes and desires, always came last. I watched as she struggled under work/life pressures, never really having the freedom to enjoy life on her terms. Late one night in conversation, many years later, she admitted what I had always known. My Mom had lived her life doing a job that didn’t make her happy or feel fulfilled. She carried regrets and a sense of missing out. What she did for us, her children, was amazing in so many ways but there was a trade-off. She put her family first and she came last. She paid the bills but in doing so, she sacrificed her dreams. Even as a child, I knew there was something wrong with that story. Later as a young adult, I made the promise to myself that I would have the right to freedom of choice. I wouldn’t accept that trade-off. I believed that I could have it all – a happy business and a happy life.
My mission is to free up your time by giving you the right tech tools so you can Do More. Make More. Do the work that you adore. See, I believe when you have the right systems in place, you will end the day-to-day chaos that prevents you from having the success that you want.
You shouldn’t spend your time OR energy on things you hate when you can delegate or automate.
And that’s my area of expertise. Contact:
Website: theceopartner.com Email Address: team@theceopartner.com LinkedIN: https://www.linkedin.com/company/theceopartner (https://www.linkedin.com/company/theceopartner) Instagram: @theceopartner & @sonaya.williams Facebook: https://www.facebook.com/TheCEOPartner/ (https://www.facebook.com/TheCEOPartner/)
In this episode I am going to talk about some of the challenges that may stop you from creating Seamless Systems. If you’re like me you created your business for some form of freedom. But then you start your business and there is no sign of freedom, because you are sales, operations, client success, and you have to deliver on the project work. You’ve hired and you’ve fired. But still no true freedom. You hear people talk about documenting processes. But is that it? Is that the system that will give me the freedom?
Listen in to learn more and better leverage your time!
Host Bio:
Sonaya Williams
I am an American woman based in Copenhagen, a Wife, a Mother and a CEO managing a global team. On any given day you will find me switching back and forth between these roles. Each identity is precious to me and carries its own special set of needs. I need to bring a different ‘me’ to each situation. I thrive like this and it also demands a lot of energy. Growing up in New Jersey I watched my Mother be a single mom, working two jobs to provide for me. Free time was so limited for her, that her personal needs, wishes and desires, always came last. I watched as she struggled under work/life pressures, never really having the freedom to enjoy life on her terms. Late one night in conversation, many years later, she admitted what I had always known. My Mom had lived her life doing a job that didn’t make her happy or feel fulfilled. She carried regrets and a sense of missing out. What she did for us, her children, was amazing in so many ways but there was a trade-off. She put her family first and she came last. She paid the bills but in doing so, she sacrificed her dreams. Even as a child, I knew there was something wrong with that story. Later as a young adult, I made the promise to myself that I would have the right to freedom of choice. I wouldn’t accept that trade-off. I believed that I could have it all – a happy business and a happy life. My mission is to free up your time by giving you the right tech tools so you can Do More. Make More. Do the work that you adore. See, I believe when you have the right systems in place, you will end the day-to-day chaos that prevents you from having the success that you want. You shouldn’t spend your time OR energy on things you hate when you can delegate or automate. And that’s my area of expertise.
Contact: Website: theceopartner.com Email Address: team@theceopartner.com LinkedIN: https://www.linkedin.com/company/theceopartner (https://www.linkedin.com/company/theceopartner) Instagram: @theceopartner & @sonaya.williams Facebook: https://www.facebook.com/TheCEOPartner/ (https://www.facebook.com/TheCEOPartner/)
As a service based entrepreneur, I know that you are looking to move away from only growing your business through in person connections & referrals. . . you want more predictability, you want to reach more people and have a bigger impact. You know there is an opportunity for you to add a whole new revenue stream from business online, but you’re not quite sure how to achieve that. In this episode I am going to talk about some of challenges to New Revenue Generation and share ways to create predictable, repeatable results.
Tune in now!
Host Bio:
Sonaya Williams I am an American woman based in Copenhagen, a Wife, a Mother and a CEO managing a global team. On any given day you will find me switching back and forth between these roles. Each identity is precious to me and carries its own special set of needs. I need to bring a different ‘me’ to each situation. I thrive like this and it also demands a lot of energy. Growing up in New Jersey I watched my Mother be a single mom, working two jobs to provide for me. Free time was so limited for her, that her personal needs, wishes and desires, always came last. I watched as she struggled under work/life pressures, never really having the freedom to enjoy life on her terms. Late one night in conversation, many years later, she admitted what I had always known. My Mom had lived her life doing a job that didn’t make her happy or feel fulfilled. She carried regrets and a sense of missing out. What she did for us, her children, was amazing in so many ways but there was a trade-off. She put her family first and she came last. She paid the bills but in doing so, she sacrificed her dreams. Even as a child, I knew there was something wrong with that story. Later as a young adult, I made the promise to myself that I would have the right to freedom of choice. I wouldn’t accept that trade-off. I believed that I could have it all – a happy business and a happy life. My mission is to free up your time by giving you the right tech tools so you can Do More. Make More. Do the work that you adore. See, I believe when you have the right systems in place, you will end the day-to-day chaos that prevents you from having the success that you want. You shouldn’t spend your time OR energy on things you hate when you can delegate or automate. And that’s my area of expertise.
Contact: Website: theceopartner.com Email Address: team@theceopartner.com Social: @theceopartner & @sonaya.williams
I recently had a sales call with an ideal client who needed our help to bring her already established business online, to create reliable, repeatable revenue. There were a couple of things about this call that inspired me for this week’s show topic - what to expect when you plan to hire for launch support.
The first thing we look at is numbers. We don’t sell you a dream. We sell you numbers. They tell the story. We look at the size of your mailing list, how often you’ve mailed them, are they engaged, the frequency of your social posting and so on. . .
This all ties into establishing if you have an audience, who they are and how engaged they are.
You need to build an audience to sell to, this can take 2-3 months. You can’t expect to start a launch project in April, open cart in June, and have a result of a 5-figure launch when you have no audience.
Launching online is not easy; there are a thousand steps in between ideation and actually making it happen.
Listen in now for more insights on managing your launch expectations.
Host Bio:
Sonaya Williams I am an American woman based in Copenhagen, a Wife, a Mother and a CEO managing a global team. On any given day you will find me switching back and forth between these roles. Each identity is precious to me and carries its own special set of needs. I need to bring a different ‘me’ to each situation. I thrive like this and it also demands a lot of energy. Growing up in New Jersey I watched my Mother be a single mom, working two jobs to provide for me. Free time was so limited for her, that her personal needs, wishes and desires, always came last. I watched as she struggled under work/life pressures, never really having the freedom to enjoy life on her terms. Late one night in conversation, many years later, she admitted what I had always known. My Mom had lived her life doing a job that didn’t make her happy or feel fulfilled. She carried regrets and a sense of missing out. What she did for us, her children, was amazing in so many ways but there was a trade-off. She put her family first and she came last. She paid the bills but in doing so, she sacrificed her dreams. Even as a child, I knew there was something wrong with that story. Later as a young adult, I made the promise to myself that I would have the right to freedom of choice. I wouldn’t accept that trade-off. I believed that I could have it all – a happy business and a happy life. My mission is to free up your time by giving you the right tech tools so you can Do More. Make More. Do the work that you adore. See, I believe when you have the right systems in place, you will end the day-to-day chaos that prevents you from having the success that you want. You shouldn’t spend your time OR energy on things you hate when you can delegate or automate. And that’s my area of expertise.
Contact: Website: theceopartner.com Email Address: team@theceopartner.com LinkedIN: https://www.linkedin.com/in/sonayawilliams/ Instagram: @theceopartner & @sonaya.williams Facebook: https://www.facebook.com/TheCEOPartner
Launching is a whole process. I usually say there are 12K steps between idea and the actual launch. This is what most of our clients stress over. Have you ever launched a product online and felt like it was a waste of time?
I’m here to tell you that no launch is a waste of time or resources. In most cases you will have to launch the same product several times in order to optimize and see better results. I like to think of launches in 3 phases.
Before any product launch, there are many moving parts and lots of things happening. It's hard to keep everything straight and there are bound to be at least some problems.
I am going to give you some common mistakes to avoid, to make your product launch go smoothly. Tune into this week’s episode to learn more!
We each have a moment that we can look back on, that point where Coronavirus crashed into our worlds and left us feeling stunned. At the time of this recording, it’s been 12 months since the pandemic hit. Thankfully at The CEO Partner we have an experienced team who have weathered many storms and we were able to think on our feet and act fast. It's been a fascinating year, full of growth and opportunities for reflection. The reality is many businesses, including our clients, were required to shift their pre-pandemic business model completely. And so at the start of a new year, still with plenty of challenges ahead, we want to share some of our learnings and those of our peers with you. We interviewed Rob Wilson, Chief Toaster, Co-Founder and CEO at Toast Ale, a UK-based sustainable beer company. They use surplus bread from bakeries and sandwich manufacturers and brew it into delicious beer. Their mission is to prove that the alternative to food waste is both delicious and pint-sized - they pour all of their profits into environmental charities. Toast Ale is an excellent example of a company who took a unique spin on the impact the pandemic had and maximized out the opportunity for New Revenue.
In March 2020, 70% of their trade was shut down. They, like many businesses, had to get creative, innovate and change. They very quickly pivoted and focused on growing their online sales. The result? Their 2020 revenue ended up being very similar to their revenue in 2019!
Tune in to hear about the changes (and mistakes) they made, that ultimately led to one of their most successful years in business yet.
Check them out at https://www.toastale.com/ (Toastale.com) and @toastale on social!
Walk through how they can figure out what the opportunities may be for their business. The goal is to get them thinking about the potential that’s there and specific ideas beyond the “you should just create a course”.
We like to take a different perspective on bravery in business. It’s a concept we’ve been exploring called Don’t Lead, Expand. So many times in business we hear entrepreneurs tell other entrepreneurs to just do it, make a move. Spend 3K a month on ads, host a virtual event, join that mastermind. Take the risk, it’s part of business. Although entrepreneurship is risky business, everything you do on the daily or your big milestones don’t have to be. We know what works and what doesn’t. Tune in to learn from our mistakes.
We don’t know what the future holds. What we do know is that the world of digital, online, virtual work… is here to stay. Adding an online revenue stream to your existing business is the future. Tune in and begin to explore the untapped potential that New Revenue can have on your business.
Welcome to The New Revenue Show. This podcast is brought to you by The CEO Partner. A digital product agency that implements a solid business infrastructure for service-based CEOs and their team. This free show will go behind the scenes of how businesses launch & optimize digital products. Each weekly episode will dive deep on a topic and reveal how to build a customer-centric product that you can use to grow your business exponentially over time. In Today’s world, it’s all about building an online audience and reaching new people. You will also hear from business owners that have successfully pivoted their business from offline to online and learn best practices that you can immediately implement into your business. And you will hear about reliable, repeatable revenue over and over again. After all revenue is the fuel to keeping your business going. Our hope is that this gives you actionable takeaways that you can implement to make a real difference in your business.