Pepper Spotlight: Recent Episodes
Pepper Content
Join us as we talk with our incredible guests - industry professionals, artists, independent creators, among others to discuss the current state of the content industry and understand where the future lies. For all things content, Pepper Spotlight has got you covered!
From Ranveer Singh rapping to creators sharing valuable insights through keynotes and everything in between, Meta's Creator Day 2022 (Mumbai Edition) was magnificent and awe-inspiring.
Pawan Rochwani (Events and Partnerships Lead at Pepper Content) revisits his experience in this special episode.
Tune in to know what went down when 800+ creators and 1 Ranveer Singh came together to celebrate creators and how.
You can watch a recap of the Mumbai edition and the upcoming Creator Day events here: https://www.bornoninstagram.com/student/page/501771-meta-creator-day
Follow Pepper Content for all things creator economy: https://www.instagram.com/pepper_content/
From Ranveer Singh rapping to creators sharing valuable insights through keynotes and everything in between, Meta's Creator Day 2022 (Mumbai Edition) was magnificent and awe-inspiring.
Pawan Rochwani (Events and Partnerships Lead at Pepper Content) revisits his experience in this special episode.
Tune in to know what went down when 800+ creators and 1 Ranveer Singh came together to celebrate creators and how.
You can watch a recap of the Mumbai edition and the upcoming Creator Day events here: https://www.bornoninstagram.com/student/page/501771-meta-creator-day
Follow Pepper Content for all things creator economy: https://www.instagram.com/pepper_content/
D2C Brands have seen some immense growth in the recent future, especially after the lockdown. It has impacted people's shopping habits drastically. People's go-to brands have switched from traditional and primarily known ones to small, homemade, entrepreneurial brands. One of the main reasons behind this exponential growth in the D2C business is their content marketing game.
Today we dive deep into the D2C Brands and how winning content strategies are made in the D2C world with Vanshika Mehta (Content Creator and Brand Consultant)
Vanshika Mehta, popularly known as VanshiChats is a brand consultant and content creator with over 100k followers on Linkedin. She works with multiple startups and entrepreneurs to help them turn their idea into a viable businesses, with a brand that people can actually relate to and trust.
If you liked this episode, please share it with like-minded people in your network.
Also, subscribe to our youtube channel to get snippets of such conversation
https://www.youtube.com/c/PepperContent
Pepper Content hosts a different set of events monthly and annually.
To be part of it:
You can follow us on Instagram here: https://www.instagram.com/pepper_content/
You can also subscribe to our email community here: https://subscribepage.io/peppershots
What is experiential marketing?
How do brands utilize experiential marketing strategies?
And what are some good practices to follow and bad practices to avoid?
In this episode, Pawan Rochwani, who leads events and community initiatives at Pepper, shares his experiences and thoughts around experiential marketing and its impact on businesses.
Pepper Content hosts a different set of events monthly and annually. To be part of it:
You can follow us on Instagram here: https://www.instagram.com/pepper_content/
You can also subscribe to our email community here: https://www.subscribepage.io/peppershots
If you like this episode, do share it with your friends and colleagues :)
What is experiential marketing?
How do brands utilize experiential marketing strategies?
And what are some good practices to follow and bad practices to avoid?
In this episode, Pawan Rochwani, who leads events and community initiatives at Pepper, shares his experiences and thoughts around experiential marketing and its impact on businesses.
Pepper Content hosts a different set of events monthly and annually. To be part of it:
You can follow us on Instagram here: https://www.instagram.com/pepper_content/
You can also subscribe to our email community here: https://www.subscribepage.io/peppershots
If you like this episode, do share it with your friends and colleagues :)
In this episode, we try a new activity – scour the internet for top blogs around How To Become A Content Writer, pick the most suitable parts from each of them and create our version of the same.
Shout out to Sanjay Shenoy, Vedika Nathani's answer on Quora, Vibha Sharma from Mindler, and Sarah LillyWhite from Future Learn for their insightful blogs, which helped us gather the right information.
Supercharge your freelance career with Pepper Content: https://www.peppercontent.io/creator/
Follow us on Instagram: https://www.instagram.com/pepper_content/
Hello, नमस्ते, வணக்கம், bonjour 👋
Connecting with people is the heart of any business strategy. But the 7.8 billion people in this world display a dazzling array of languages, customs, religions, races and ethnicities, values, traditions, and more. So how do adapt your content into a message that resonates with those specific audiences?
In this episode, Alok Juneja, Business Head for Localization and Language Category at Pepper Content decodes language, translation, and localization and also shares his thoughts on how a company can become truly global.
Connect with Alok Juneja on LinkedIn: https://www.linkedin.com/in/alok-juneja
Get your content localized today, to place an order visit: https://business.peppercontent.io/signup
To know more about Localization and Language Operations, visit: https://www.peppercontent.io/translation-services/
In this episode, Rishabh Shekhar (Co-Founder and COO at Pepper Content) shares his thoughts on what it feels like to grow a company from scratch, the recent feature on NASDAQ Tower at Times Square, and what it means to build a company that outlasts its creators.
Pepper Spotlight’s back 🤩
New season, new hosts, new format but the same passion for all things content!
Tune in every Wednesday for a new episode.
Pepper Spotlight Podcast is back with a brand new season - In the first episode, Yug Pandit (Community at Pepper Content) and Yash Saboo (Social Media at Pepper Content) talk about moment marketing - how brands across the world are hopping onto trends to stay relevant, connect with their audience and garner likes...but at what cost?
Linktree's Creator Report - https://linktr.ee/creator-report/
Sign up as a creator and work with 3000+ global brands -
https://www.peppercontent.io/creator/
Connect with us on Instagram - https://www.instagram.com/pepper_content/
From engineering to content creation, get to know Viraj Ghelani's story on creating internet-breaking content every day. He also talks about scaling up his fanbase with exciting merch and how you can do it too!
This episode is in collaboration with Creative Ideas Store. Check them out here: https://www.creativeideas.store/
Nominate yourself for Next Big Creator Awards: https://www.nextbigcreator.com/
On World Podcast Day, take a trip down memory lane with Harun Robert aka Rob.
In this episode of the Pepper Spotlight podcast, we talk about Rob's creative process, go behind the scenes and learn about how he creates such amazing content across all platforms, and most important of all, how he decided to start his own show - M.A.D - back in 2005.
About Pepper Content:
Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of thousands of content creators.
Sign up for Elevate - The Ultimate Global Content Summit of 2021 - https://www.peppercontent.io/elevate/
Can blogging become a business? We have seen many examples around us of a personal blog turning into an enterprise. But the most iconic of them all is MissMalini. She has been a content creator and influencer before those words gained popularity on the internet, and her journey is filled with learnings for new creators.
This week on the Pepper Spotlight Podcast, we chat with Malini Agarwal about the start of Miss Malini, the role of content and communities, and how she is making the internet a safer space for women.
About Pepper Content:
Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of thousands of content creators.
Explore the world of content here - https://linktr.ee/peppercontent
What is the point of being an artist if you cannot express, especially for the truth?” said Prasad Bhat on our recent episode of the Pepper Spotlight Podcast. We see great artists all over the internet, but we rarely get an insight into the behind-the-scenes.
Prasad Bhat’s artwork is one of the most distinctive creations on the internet. An audience can set his work apart just by the distinct style, strokes, and use of color. He has built a massive online following over his thirteen years of making art as Graphicurry.
In this episode of the Pepper Spotlight podcast, we chat with Prasad about his journey so far, the reality of art, his newfound love for NFTs, and much more.
About Pepper Content: Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 60,000+ creators across 200+ business categories. ️
Follow Pepper Content: https://linktr.ee/peppercontent️
Subscribe to Pepper Shots, our free newsletter: https://linktr.ee/peppercontent
The internet revolves around ever-changing trends, and keeping up with them seems challenging for businesses and individuals alike.
As a hub for content creation, we wanted to attack this problem head-on. This is why we decided to direct our questions to one of the most popular personal branding practitioners & social media influencers we know.
As the internet fondly calls him, Digital Pratik has managed to decipher the internet and build personal brands for many of his clients. Being a creator himself, he also faces these challenges. On the latest episode of the Pepper Spotlight Podcast, we spoke to Pratik about his personal branding, pitching to clients, and understanding his journey from the start.
About Pepper Content:
Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of thousands of content creators.
Explore the world of content here - https://linktr.ee/peppercontent
When COVID hit in 2020, Kool Kanya canceled all the planned events, started creating communities, and started with a freelancing network. With the subscription model still being a new concept in India, there is still a long way to go.
Vanshika Goenka, the Founder & CEO of Kool Kanya joined us for a chat. We dived deep into the challenges and advantages of running a content company and how being agile has helped them be successful. She agrees that sometimes work comes in between her personal life, and the lines have been a blur for a while, but she enjoys her work so much that it doesn't bother her.
About Pepper Content:
About Pepper: Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of 45,000+ content creators.
Explore the world of content here - https://linktr.ee/peppercontent
‘Boy meets girl’ love stories are the template of Indian films. We can watch DDLJ a hundred times; yet shy away from finding love the right way. But, what does any of this have to do with content? Well, it’s always about content.
As of 2020, The Indian market noticed thirty-one million users on dating apps. This audience is not a small business anymore. A group this big also means there are many forms of content brewing behind the scenes. So we decided to take this up on our Pepper Spotlight Podcast.
Sitara Menon, Senior Marketing Manager from OkCupid India, one of the world’s most popular dating apps, joined us for a chat. We broke down the role of content in the dating app industry and uncovered many exciting user behaviors. And we could not let her without some free dating advice.
About Pepper: Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of 45,000+ content creators.
Explore the world of content: linktr.ee/peppercontent
Welcome to the bonus episode where Sonal Bahl - Career Strategist and host of the How I Get Hired podcast shares some lesser-known facts and tips about getting more clients.
Also, check out the main episode "How To Land Your Dream Client"
About Pepper: Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of 45,000+ content creators.
Explore the world of content: linktr.ee/peppercontent
Do you often sit back and think that you are good at what you do, but the dream client is still not in your field of view? That is often the unfortunate truth. Being good is not good enough. It’s redundant to have all the talent and not know how to sell yourself to the world.
Well, we decided to take this problem head-on and talk to the person who has many answers. On this week’s Pepper Spotlight Podcast, we have Sonal Bahl. She is a career strategist and the host of the 'How I Got Hired' Podcast and a mastermind of recruitment.
She shares incredible tips and tricks for professionals and freelancers to land their dream job. Also, learn how to get the price you want and the inside secrets to land high-paying clients.
About Pepper: Pepper is the one-stop platform that handles everything from content ideation to delivery. Just enter your requirements and we'll make it happen with our team of 45,000+ content creators.
Explore the world of content: linktr.ee/peppercontent
When you think of an E-com platform like Amazon or Flipkart, they each look like a replica of one another. All have the same presentation and use the content alike. But there is one brand in India that created a stand-out e-com platform.
We are, of course, talking about LBB or LittleBlackBook. Their unique amalgamation of content and design aesthetics makes them one of the coolest brands.
We had the fortune of chatting with Suchita Salwan (Founder and CEO - LBB) on this episode of the Pepper Spotlight podcast about how LBB looks at content and the impact it drives as a marketing strategy.
About Pepper Content:
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories. ️
Follow Pepper Content: https://linktr.ee/peppercontent️
Subscribe to Pepper Shots, our free newsletter: https://linktr.ee/peppercontent
We often appreciate the content creators but seldom bring the spotlight on those who enable these creators.With the boom of videos worldwide, there was a need to make video creation faster and easier. This demand created the go-to video creations tool - InVideo. If you’re a creator, you can make your videos in under 5 minutes using InVideo.We had a chat with InVideo's Founder & CEO Sanket Shah on the latest episode of the Pepper Spotlight Podcast to understand this video boom and how InVideo is working to democratize video creation for everyone.About Pepper Content: Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories. ️ Explore the world of Pepper Content: https://linktr.ee/peppercontentSubscribe to Pepper Shots, our free newsletter about all things content: https://linktr.ee/peppercontentShow highlights:(00:00) - Introduction (02:40) - How do you explain InVideo? (04:16) - How does technology help collaborations? (08:50) - Videos from templates(10:30) - Trends in videos creation(11:01) - Creators and InVideo (15:39) - WisfyBooks - Books as videos (17:02) - Changes in content, Then and Now (19:32) - Quality over quantity for content(22:43) - Learning from running a content business (31:30) - Boom of audio platforms(33:40) - Sanket’s choice of content
A few changes to any platform can define a new generation for them. Remember the introduction of Instagram Stories? It’s hard even to fathom a time when Instagram did not have this feature. The most recent game-changer from Instagram has been Reels. If you are on the platform, you understand its dominance this past year. It’s been a whole year since Reels came to India, and to celebrate this landmark, we had a chat with Roxanne Chinoy from Instagram. She is the Strategic Partner Manager - Reels Content for Instagram. Her insights on Reels are a goldmine for all creators.About Pepper Content: Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories. ️ Follow Pepper Content:https://linktr.ee/peppercontent️ Subscribe to Pepper Shots, our free newsletter: https://linktr.ee/peppercontent
A few products become synonyms for the need they serve. For creators, this tool is Linktree. The incredible web application allows brands and creators to design a single repository of all their links. Popularly used on the bio-link on Instagram. Or as Co-Founder of Linktree, Mr. Anthony Zaccaria, explained it to us: “it’s your modern-day business card.”On this week’s Pepper Spotlight, Anthony Zaccaria shares some of the lesser-known features of Linkree. We also took a deep dive into the passion economy and the trends in the creator market. Linktree is currently awarding funds to creators with their latest campaign: “The Passion Fund,” If you are a creator looking to monetize your passion -- this is the episode for you.
The Indian Dream might seem like JUST a podcast on the surface, but deep down they are a toolbox of resources for entrepreneurs and future brand-builders. They also run a newsletter about market trends and founder stories and manage a bunch of Whatsapp groups with over 1500+ entrepreneurs, investors, and creators.
When we talk about building a community, TID has done many things right and is making incredible headway in the right direction. In our episode, we talked to them about sticking to an idea, the battle between audio and video podcasts, and the viability of building a subscription model or a community in India.
Especially for a creator, this episode is both informational and inspirational.
About Pepper Content:
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
Follow Pepper Content: https://linktr.ee/peppercontent
Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Building a personal brand online is now as ubiquitous as work from home on the internet. But it's not as easy as it sounds. It’s a slow process of building a trusted following. Very few people have mastered the art & one of those who has done this remarkably is Raj Shamani. In this episode of Pepper Spotlight, we have Raj, a public speaker, content creator, investor, and entrepreneur to talk about his experiences as a creator & building a personal brand across so multiple platforms.
? Giveaway Alert?
Get A Free Seat At Raj Shamani's Speak To Influence Workshop ?
Become an exceptional speaker and own any room you enter with confidence. Learn how Raj gave over 250+ keynote speeches in 26 countries before turning 24 and built a social media empire on the side. For more information, visit: https://go.growthschool.io/public-speaking
To Win:
-
Share the latest Pepper Spotlight podcast ft. Raj Shamani on your Instagram story (you click a picture or video while watching/ listening, or take a screenshot from Youtube or Spotify)
-
Tag @pepper_content and @growthschoolio in your stories!
-
5 winners will receive a DM from us by 30th June 2021
Show highlights:
(00:00) - Introduction
(04:03) - The “30 things” Reel.
(05:58) - Time management as a creator
(11:19) - Personal Branding Tips
(14:22) - AMA With Raj Shamani
(28:08) - Using Influence on Social Media
(36:06) - Multitasking as a creator
(43:58) - Process of content creation
About Pepper Content:
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
Follow Pepper Content: https://linktr.ee/peppercontent
Subscribe to Pepper Shots, our free newsletter: https://linktr.ee/peppercontent
The journey of any comedian is always a non-linear one. Starting up is difficult but thriving in the circuit is another ball game altogether.
In this episode of Pepper Spotlight, we have the hilarious comedian Praveen Kumar, talk about starting his stand-up career as an English comedian before pivoting to performing comedy in Tamil, the growth of regional content across different platforms to the story behind creating Mr. Family Man - the first-ever Tamil comedy special to be streaming on Amazon Prime
Show Highlights:
(00:00) - Introduction
(07:27) - The Move From English To Tamil Comedy
(09:56) - Regional Comedy Audience
(12:00) - Selling Tickets
(14:56) - Arts During Covid Times
(20:41) - Youtube For A Comedian
(25:17) - Building A Regional Audience
(30:46) - Role Of Ott Platforms
(32:53) - Tv Comedy Vs. Standup Comedy
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
We have all heard of “Terribly Tiny Tales” or “ttt” -- the most loved micro-fiction content creators on social media. Their heartwarming stories gain more than 2 million organic readers each day.
The founder of ttt, Anuj Gosalia, sat with us to discuss all things short-form content and building a community of creators.
If you are a fan of ttt (or short-form online content), Anuj’s story and the journey of creating of Terribly Tiny Tales is one you cannot miss.
Show Highlights:
(00:00) - Intro
(03:28) - Manage time as a creator
(07:11) - Creative Control at TTT
(14:44) - Short-Form VS Long-Form
(29:09) - Subscription model with Indian Creators
(41:14) - What makes good Short-Form content?
(43:55) - The Random Questions Round
(52:08) - A Question for Pawan and Pepper
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Our lives remain in two parts, the person and the professional. But there is another side to us that many love to chase -- the side-hustle. Many generations ago, the word “hustle” had a negative connotation, but today we live in the hustle culture. Who better to talk about this process than the person who built “HustlePost Academy,” a platform that creates a life of solopreneurs. The founder, Saloni Srivastava, is also a YouTuber with over 350,000 subscribers.
Show Highlights:
(00:00) - Introduction
(02:15) - What is a side-hustle?
(04:30) - Finding the motivation for a side-project.
(08:33) - Learning From Doing.
(12:26) - Youtube then and now.
(16:27) - The start of HustlePost Academy.
(21:13) - How to share personal thoughts online?
(26:00) - Niche vs. No Niche.
(37:09) - Keeping motivated as a creator.
(40:37) - The random questions round.
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Today, many avid fans often face difficulties in enjoying theatre and performing arts content due to their busy lives, traffic, and distance; the pandemic and subsequent lockdowns have enhanced this challenge.
To address this challenge and as someone who started their career in theatre, renowned actor, director, producer, and now entrepreneur Shreyas Talpade conceptualized the idea behind Nine Rãsã, an OTT platform exclusively for theatre and performing arts, truly inculcating the fact that ‘the show must go on-line'.
Show Highlights:
(00:00) - Introduction
(02:37) - Discovery As An Artist
(05:25) - The Inception Of Nine-Rasa
(10:45) - People’s Reaction To Online Theater
(15:45) - Helping Artists Make A Living
(19:34) - From Actor To Entrepreneur
(22:43) - What Call The Platform Nine-Rasa?
(25:21) - Nine-Rasa VS other OTT Platforms.
(27:56) - The Reaction From The Acting Community.
(29:59) - What Content Is On Nine-Rasa?
(31:31) - Theater And Film Industry And Impact Of Covid
(40:11) - Getting On Nine-Rasa
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
When does a creator become an influencer? How complex is the market of gaming and influencer marketing? Our guest today has all the answers.
Pranav Panpalia is an influencer turned entrepreneur. His company OpraahFx works with creators as a talent management company. In this episode, we break down the clutter of the influencer marketing world and the balance of passion and income. Pranav also managed many gamers so we dig into the world of online streaming. There is a little something for every creator in this episode.
NOTE: at 17 minutes 21 seconds, Pranav is narrating a story about working from his father’s office and starting his business as a one-person team. We lost the footage of the questions to a bad internet connection. Please pardon the abrupt jump.
Show Highlights
(00:00) - Introductions
(02:00) - The Change In The Gaming Industry
(04:56) - What Is The Indian Gaming Market Right Now?
(09:35) - How Big Was The Setback With the Pubg-Ban?
(12:25) - How Did Pranav Go From Car Review To Entrepreneurship.
(17:21) - Pavan’s Leap Into Influencer Marketing With Fukrey Returns.
(23:50) - How Is The Influencer Marketing Space Right Now?
(31:50) - What Does Pranav Look For In Creators?
(37:00) - The Balance Of Passion And Income For A Creator.
About Pepper Content:
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
We all could use a break right now, but the world around us is not ideal. How does someone take a break without stepping outside or meet friends and family? We created a small list of things for you to consider.
While they might not be the ideal fit for you, they could spark new ideas that just needed some inspiration.
There is no way around these challenging times. Don’t let sadness paralyze your life and keep you from steaming ahead. Look out for the people around you and yourself.
Let's start a domino effect of positivity when we need it the most.
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Unable to create as much as you did a few months back? That’s fine. Really! The world around us is not ideal, and there is no harm in facing a slowdown of creativity. But we know this does not mean you throw in the towel and walk back to the changing room.
As Stephen King said in his book: "Amateurs sit and wait for inspiration, the rest of us just get up and go to work."
So we're here to help you out with this ever arching creative block. In this episode of Pepper Spotlight, we discuss a few ways to overcome the creative brain fog!
Who would you like to see on Pepper Spotlight next?
DM us on Instagram: https://instagram.com/pepper_content
About Pepper Content:
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
The news of death, defeat, and distress is overwhelming for the creative mind. The information around us is ingrained into our minds, and it’s not your fault you feel worried and distracted.
While you do your bit in helping this country see the light and the end of the tunnel, being locked away from the things you enjoy is difficult. It’s like being in a privileged prison, but a prison nonetheless.
This feeling of anxiousness comes from a lack of knowledge, uncertainty, and information overload. But listen, take a deep breath, and listen to this message.
As the saying goes: “Once you feel like you hit the bottom, the only way out is upwards!”
Want more tips on how to stay creative? Read the full blog here:
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Divyanshu Damani, the Founder of TagMango talks about how he is empowering creators. The platform enables creators to monetize their work and build a paying following for all kinds of content. In this episode, we find out what type of content sells, how to make money from creating content, and the overall shift of the content space in the last decade.
Who should be the next guest? DM us your suggestions on Instagram.
Show highlights:
(00:00) - Introduction
(02:49) - How will Divyanshu introduce himself to a group of strangers?
(05:10) - Divyanshu’s journey before starting Tag Mango.
(09:02) - Divyanshu’s start with content-creation.
(10:30) - How have content platforms changed over time?
(16:55) - Divyanshu explains the workings of Tag Mango
(20:21)- Trends with building an audience for member-only content and monetization of content.
(23:55) - What content categories perform better on the Internet?
(26:00) - The advantages of building a closed community for your content?
(28:36) - What is Divyanshu grateful for in his journey as an entrepreneur?
(33:12) - What drives Divyanshu to keep hustling?
(37:12) - 3 Tips for new content creators!
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Our guest today, Pratik Poddar, is an entrepreneur turned VC. He is the Principal at Nexus Venture Partners. The conversation with him highlights the evolution of platforms and the changing landscape of content creation. His many years of experience as a VC make him the ideal person to describe the entrepreneurs of today.
Whom would you like to see next on our podcast? DM to let us know: https://instagram.com/pepper_content
Show highlights:
(00:00) - Introduction
(01:59) - Understanding Nexus Venture and its focus as Venture Fund.
(03:55) - The system and section criteria behind funding new companies.
(07:57) - What did the year 2020 change in the ecosystem of investing?
(11:25) - The importance of luck with funding.
(13:12) - Pratik’s journey from a trader family to a Principal VC.
(23:55) - The evolution of the content spaces and creators.
(34:31) - The ways of content monetization.
(39:45) - The three qualities of a successful entrepreneur.
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
This week on Pepper Spotlight, Chaitanya Kataria (Co-Founder and Business Head - Gully Gang Entertainment) breaks down the nuances of collaboration, insights of working with niche content, shares stories from the hip-hop industry in India, and a whole lot more.
Who would you like to see on Pepper Spotlight next? DM us on Instagram: https://instagram.com/pepper_content
Show highlights:
(00:00) - Introduction
(02:29) - Who is Chaitanya Kataria, and what does he do?
(03:47) - Gully Gang Entertainment as a content company.
(05:23) - The responsibility of Gully Gang Entertainment as a leader of the hip-hop movement in India.
(11:24) - How does Chaitanya work with multiple artists; who each have their own USPs?
(12:00) - What does Gully Gang Entertainment look for when onboarding new artists?
(17:04) - How can an artist or creator stand out from the clutter in their field?
(21:12) - What analytics or trends do music-creators study before making content?
(27:33) - What is the framework for planning and promoting music content?
(32:02) - How does Gully Gang deal with multiple teams for each project.
(24:47) - The process behind the making of ‘Mirchi by DIVINE.
(40:30) - The Lightning Round
About Pepper Content:
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:
https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
“We can all be creators; it’s not a job; you don’t have to create to get fame; you have to do it because you like doing it!” - Varun Duggirala
This week on Pepper Spotlight, we have Varun give us an hour of gyan, stories, and mind-blowing realizations about the content market. Varun Dugirala is the Co-Founder and Chief Content Officer at The Glitch. His podcast “Advertising is Dead” has created one of the biggest splashes among Indian creators.
Varun talks about his process behind running a consistent podcast, the hidden creativity of engineers, the balancing act between Glitch and his personal brand.
We Discussed:
(00:22) - Introduction
(03:02) - Being nice, and nothing wrong with being nice
(05:51) - How does Varun manage both a personal brand and run an agency?
(11:57) - Has being an Engineer helped as a content creator?
(23:37) - How did Varun’s family react to him jumping careers?
(27:11) - How does Varun keep consistent with his podcast ‘Advertising Is Dead’?
(29:20) - How Varun started a newsletter on Substack in the middle of all his projects?
(38:12) - How does Varun measure progress and analyze the value from each project?
(42:57) - Does Varun manage getting overwhelmed by screen-time and internet-usage?
(46:55) - Tips and ticks to constantly find creative ideas.
(49:36) - Varun’s one-line-advice to engineers, entrepreneurs, and creators.
Who would you like to listen to in the next episode? DM to let us know: https://instagram.com/pepper_content
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
With the rise of tech and social media, journalism has turned its attention to the web over the years. But this has also given birth to problems like fake news and cancel culture.
In this episode, Shephali Bhatt talks about the current state of journalism and how it can be more authentic and inclusive.
She covers some interesting topics around the creator economy like influencers turning investors, underrated journalism trends in India, building a personal brand as a writer, and more.
We Discussed:
(0:00) - Introduction
(2:15) - How did Shephali end up as a journalist?
(4:24) - Shephali's first job.
(5:12) - The freelance journey
(7:00) - Influencers as Investors.
(10:34) - How Shephali is up-to-date with trends.
(13:27) - Underrated trends/ topics in India.
(19:00) - Major trends in journalism in 2021.
(22:50) - How does Shephali make sure the news is accurate?
(24:23) - How can a writer build a personal brand online?
(29:22) - Shephali's favourite writing genre.
(31:22) - Lightning Round
(38:54) - 3 things writers should NOT do
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
We have never had the kind of entrenched, highly distributed vernacular content platforms that we do today, spanning cities and districts from Kashmir to Kanyakumari.
In a country where 65% of internet users are on mobile for an average of 2.5 hours a day, local content from your city in your language is king.
Join us in a delightful conversation with Ranjeet Singh (Co-Founder and CEO, Pratilipi) as he shares his learnings about building a successful vernacular content platform in Bharat for Bharat.
Who do you want to see on Pepper Spotlight's next episode? DM us on Instagram: https://instagram.com/pepper_content
Show notes:
(0:00) - Welcome Note
(1:30) - Pepper Social Announcement
(2:30) - Pratilipi Introduction
(4:43) - What is 'Building For Bharat'?
(6:17) - How Did Pratilipi Start?
(7:45) - Pratilipi's Growth Story
(10:30) - How do you decide which language to launch?
(11:45) - How does a writer sign up on Pratilipi?
(14:00) - How to create podcasts or comics with Pratilipi?
(16:00) - How are users reacting to new comics and podcasts?
(17:20) - Where do the first set of writers stand today?
(19:32) - The shift from paperback to e-book and audiobooks.
(22:00) - How did the team manage to grow during a pandemic?
(24:11) - Lightning round
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
This week, Sahil Vaidya (Co-Founder - The Minimalist, Forbes 30 Under 30, Linkedin Top Voices 2021) joins Pawan Rochwani to discuss minimalism. Subtle and sleek, minimalism in branding and marketing has gained traction as one of the most popular schemas today. Minimalism is more than just a trend. It's about finding your core and aligning your brand with it. When all the clutter is removed, what remains?
From prominent names like Apple, Uber, Airbnb, Nike to small brick-and-mortar operations, minimalism has made its mark and grows in popularity. It’s echoed across social media, print ads, landing page design layouts, bringing the physical and the digital together and how!
Watch/ listen to the episode now to learn from the best in the biz! (Audio version available on all podcast platforms)
Tell us who our next guest should be by reaching out on Instagram: https://www.instagram.com/pepper_content
What we discussed:
(0.00) Intro theme
(2.28) How do you usually introduce yourself to people?
(3.48) How did The Minimalist start as a Facebook page to now one of India's top creative solutions agency?
(6.40) How to rationally think about your passion project?
(8.30) How do engineers turned creative folks convince their parents?
(10.00) What are some things to keep in mind while Bootstrapping a company?
(13.48) is it a necessity to have a mentor in the early days of your organization?
(15.30) Simplicity is Contagious and Life is Sales, Sales is Life.
(18.01) How can you stand out on the internet?
(20.30) How do you convince brands to be experimental?
(23.00) How do you manage to practice creativity while managing the operations at The Minimalist?
(27.35) How do you manage the left brain and right brain tasks effectively?
(29.50) Does being in a diverse set of work help you be better?
(31.25) Your top three book recommendations
(37.20) What advice would you want to give to aspiring folks out there?
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
“It’s just like how a meme spreads and becomes viral, right? A B2B business follows the same path towards becoming viral, simply through word of mouth. We sincerely believe that human insight works best. If your campaign has human insight driven into it, then it will go the farthest.”
-Abhishek Asthana - Founder, Ginger Monkey (@gabbbarsingh on Twitter)
On this week’s Pepper Spotlight episode, we sit down with Abhishek Asthana, the Founder of Ginger Monkey. This young digital agency has constantly pushed creative limits to the sky.
Join us as we embark on a journey, where we’ll take you to the inception and BTS of the massively successful stories of Durex and Schindler campaigns and talk about all things social media with the famous Twitterati ‘Gabbbar Singh’ himself.
Learn how one man decided to change the advertising industry's norms forever with his unconventional approach towards making ads for some of the biggest brands across the country. Listen to the brand new Pepper Spotlight podcast today!
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
From designing and selling unique skins for scientific calculators to running his design academy. Listen to our latest episode with Abhinav Chikkara (Founder, 10k designers), where we cover everything from design inspiration, its future, freelancing, building communities, and more.
Abhinav Chhikara is the Founder and CEO of 10k designers, a master class and a course to help people successfully transition into a design career. He was previously the Head of Design at Unacademy - India’s Largest Learning platform. Being a designer and creator himself, Abhinav is incredibly passionate about the future of education and wants to help students build a successful network and kickstart their career in the UI/UX field.
In this podcast we discussed:
-
How design has evolved from enterprises
-
The jump from desktop applications to mobile apps
-
How the entire content market has become global
-
Design is not a luxury but a necessity
-
No Design is also a Design!
-
Negative things always stand out more than the positives
-
There’s a market for every skill level
-
Hacking into the freelancing network
-
How to never run out of leads
-
Why having a social media presence is crucial
-
Building the 10k Community
-
Defining the design problem
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Pawan Rochwani talks about the 5Ws and 1H of The Next Big Creator Awards. With The Next Big Creator Awards, we are on a mission to find and nurture the next generation of creative minds who will usher in New India. We are committed to recognize and honour these artists and provide them with a platform to harness their capabilities to the fullest.
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Creating viral content is a perfect mixture of art and science. Creating a video that can garner millions of views and shares is not everybody’s cup of tea. To help you understand the tricky business of creating viral content, we are honoured to have Ashish Chopra who is considered by many as the master of content marketing! Let’s learn the tricks of the trade from the ‘Content Marketer of the Year’ and the author of the popular book ‘Fast, Cheap, and Viral’ only on Pepper Spotlight.
About Pepper
Content:Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent
Do you want to build your own successful podcast? Or just want to learn more about its future in India? We're kickstarting our podcast talking about podcasts! Listen to the brand new episode of Pepper Spotlight with the head of Indus Vox Media Podcasts - Amit Doshi
Amit Doshi is someone who is obsessed with gin, scrabble, and creating podcasts. This man who survives on coke and American football believes that Indian podcast industry is in a rapidly growing phase. In this episode we probe into his brain and find out the insights of the podcast industry from the expert himself.
IVM Podcasts have produced shows in different genres such as comedy, marketing, entertainment, politics, travel, entrepreneurship, poetry, and the list goes on. Reason being that podcasts work in all kinds of categories. Amit reveals that the thought that podcasts can only work in particular genres limits the growth of audio content.
Amit also thinks that there won’t be any demand if there isn’t a supply. He also says that in India, the lack of supply has been a major issue. The aim is to create as much supply as possible at a reasonable cost when it comes to production perspective. Hence, this is our approach towards this business. Also, we make sure we cover the interests of as many people as possible.
You can connect with Amit on Twitter for further questions
https://twitter.com/doshiamit
If you have any suggestions about whom should we interview on this show, please feel free to DM us directly on Instagram @pepper_content
https://www.instagram.com/pepper_cont...
About Pepper Content
Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.
➡️ Follow Pepper Content:https://linktr.ee/peppercontent
➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent