Morning Meeting (Home Care): Recent Episodes
Julio Briones
Thank you for checking out our channel. We have dedicated this channel to helping you grow you Private Pay Home Care Agency.
This show is a mirror of our Morning Meeting YouTube Channel (for the most part), we want to be able to provide value to many listeners so we are sharing on both platforms to be able to reach a broader audience.
Please remember to like, share, and subscribe to the channel, and visit us on https://youtube.com/c/morningmeeting as well
Website:
https://www.thebrionesgroup.com
Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=PAqUh6XRz58
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=dzN4GA94PrA
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=dzN4GA94PrA
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=jdoCfwtYh_4
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=uJ5Ph_pUhrQ
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=M09x-Z-Cpww
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=ZvjDLeAThTQ
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=rgv9bjlfJPM
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
When looking for help growing your home care agency, there are many options, some great, others not so much. We at the Briones Consulting Group understand that your agency is more than just a brand, it is an extension of you, your beliefs, your culture and world view and can't be fit into a neat package or one size fits all solution, especially if you are trying to grow beyond the $1 million benchmark. In this video our CEO Julio Briones will discuss how Briones Consulting Group's philosophies and how we can help you grow your agency...your way.
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=cHTk91_HL-k
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=DxQck9mZtz8
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=XxFnUegxRUU
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=9rZSihHy1hY
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
As a business owner, you might not always understand the sales cycle itself, but you should clearly understand how to manage the process so your business continues to grow.
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=aRJe6EJfJww
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=l8JnTiX9nMI
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
You launched your homecare agency with aspirations of leaving a lasting legacy, achieving a successful exit, or perhaps without giving much thought to the future. Regardless of your motivations, there's an undeniable reality that applies to all business owners – at some point, you will exit your business. The critical question is: are you adequately prepared for this inevitability? In this episode, we'll have a conversation with Jennifer J. Ramos, a Certified Exit Planning Advisor (CEPA), to uncover the essential considerations for ensuring your business is primed for the next phase. Stay tuned until the end and gain valuable insights with three actionable tips that you can implement today to better prepare for tomorrow. Jennifer is a Licensed Business Broker with M & A Business Advisors, the Leader in Business Sales & Acquisitions. Jennifer has earned the designation of Certified Exit Planning Advisor (CEPA) from the Exit Planning Institute (EPI). Jennifer has also been a successful business owner with over 20 years of ownership and experience in the Health Care and Senior Care Industry having owned and operated Home Care agencies in both California and Colorado.
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=vgbqrlnN0ms
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Ready to scale your homecare agency beyond $2 million in annual revenue? In this video, we break down 5 powerful strategic shifts that high-performing homecare business owners must make to reach the next level of growth. From optimizing your client mix to building a strong leadership team and leveraging data for smarter decisions—this video is packed with actionable insights tailored for established private duty and non-medical homecare agencies. Perfect for agency owners looking to improve margins, scale operations, and prepare for long-term success.
00:00 Introduction
04:13 Leadership Shift
07:59 Client Mix
14:06 Management Empowerment
18:19 Data Driven
20:57 Strategic Partnerships
26:11 Conclusion
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=BEjOMfftoGk
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Welcome to Homecare Owners Corner! In this episode, Julio Briones sits down with a true industry expert, Peter Frey, to delve deep into the world of homecare business insurance. If you own or operate a homecare agency, this is a conversation you can't afford to miss. Peter Frey, a former homecare agency owner who now specializes in providing tailored insurance solutions for homecare agencies, shares invaluable insights into what insurances are crucial for the success and security of your homecare business. With years of hands-on experience and expertise, Peter is the go-to authority on safeguarding your agency against unforeseen risks and challenges. In this episode, we cover a wide range of topics, including: 🔒 Essential Insurances: Discover which insurance policies your homecare agency should have in place to protect your business, clients, and employees. 📈 Regular Policy Reviews: Learn why it's imperative for homecare business owners to regularly review their insurance policies. Peter sheds light on how staying up-to-date can save you from financial pitfalls. 🌐 Importance of Risk Mitigation: Understand the critical importance of risk mitigation strategies in the homecare industry and how they can help you steer your agency to success. 📚 Real-Life Case Studies: Peter shares actual case studies, offering practical examples of how insurance can make or break a homecare agency. Gain valuable insights from these experiences. If you're looking to secure your homecare business's future, this episode is a must-watch. Join Julio Briones and Peter Frey in demystifying the complexities of homecare business insurance and embark on a journey to safeguard your agency. Don't forget to like, share, and subscribe to Homecare Owners Corner for more valuable insights and discussions on all things related to homecare agency ownership. ____________________________
About Peter: Peter Frey is a risk advisor specialized in home care. He brings over 30 years of commercial risk management and insurance brokerage experience to bear. One of the things that makes Peter unique is that his experience as a home health agency owner, building it from the ground up to a $10,000,000 agency before selling his interest 15 years ago. Since then, he has dedicated his practice to making sure risk issues and unfortunate incidents do not derail his clients from their business goals. As part of the PCF Insurance, a partnership of over 140 independent agencies, he is able to deliver his tailored solutions on a national basis. Peter O. Frey, AAI | RMI Insurance & Risk Management Tel: 610 710 4386 Email: pof@rmirm.com
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=yHksbg9G8w0
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Join us on the Homecare Owners Corner for an eye-opening episode that dives deep into the world of Homecare Digital Marketing! Hosted by the industry expert, Julio Briones, this episode features a special guest, Brady Quick from HomeCare Marketing Pros. Brace yourself for an insightful discussion where we uncover the Costly Mistakes that you absolutely need to avoid in your homecare digital marketing strategy. 🚀 Key Highlights: Expert Insights: Julio Briones and Brady Quick share their wealth of knowledge and experience in the homecare industry, shedding light on common pitfalls in a digital marketing campaign. Real-Life Examples: Learn from real-life case studies and examples that illustrate the do's and don'ts of digital marketing for homecare businesses. Actionable Tips: Discover actionable tips and strategies to elevate your digital marketing game, ensuring your homecare services stand out in the online landscape. Ready to revolutionize your homecare business's digital presence? Don't miss out on this invaluable episode! Visit HomeCare Marketing Pros at https://www.homecaremarketing.com/
to learn more and unlock the secrets to homecare digital marketing success. 🚀 Spread the Knowledge, Share the Episode: Help us make this episode go viral! Share the knowledge with your fellow homecare owners, caregivers, and industry enthusiasts. Together, let's empower the homecare community! Tune in, take notes, and get ready to transform your homecare business with the Homecare Owners Corner - where expertise meets innovation! 🏡✨ Homecare Owners Corner Pro - Starting at $197/mo (Limited Time Offer) https://www.homecareownerscornerpro.com
Website: https://www.thebrionesgroup.com
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=oFInmkkjkSE
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Are you making the most of your home care agency’s business model? In this video, we’ll explore the key reasons why understanding your model is essential for unlocking sustainable growth, optimizing revenue, and delivering top-notch care. Ready to take it further? Join our Lunch & Learn Training Series for practical tips, expert insights, and live Q&A. Register now at https://www.thebrionesgroup.com/lunch
! 00:00 Introduction
01:23 Training Series Info
02:47 Business Model Essentials
05:11 Importance of Assessment
08:42 Implementation Strategies
11:23 Maximizing Profitability
15:20 Competitive Advantage
19:13 Strategic Growth
25:07 Concluding Thoughts Homecare Owners Corner Pro https://www.homecareownerscorner.com
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=ThL3ZqQ4Owg
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Discover how to build effective systems for your home care agency with expert tips from Briones Consulting Group. Join us for insights, strategies, and more! Are you ready to transform your homecare agency into a streamlined, efficient, and scalable business? In this video, we’ll share the top strategies for creating and refining business systems that ensure consistency, improve caregiver performance, and boost client satisfaction. From client intake to billing and invoicing, discover how to implement processes that save time and enhance the quality of care. Want to dive deeper?
. 00:00 Welcome & Introduction
01:57 Building Systems 03:39 Key Focus Areas
05:16 Laying Foundation
07:32 Highlighting Tools
11:50 Implementation Steps
19:43 Business Valuation
34:53 Upcoming Sessions
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=UGsm6sMWq5E
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Homecare Owners Corner Pro https://www.homecareownerscorner.com
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=WFLlD8brDtA
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=T8HsiQqcisE
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=1Jgf5zpuDIs
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=pXZvwSk-PFI
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Video:
https://www.youtube.com/watch?v=CwoQ3bMb5eQ
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Youtube Video:
https://www.youtube.com/watch?v=LQppNQ-u46o
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Visit https://www.thebrionesgroup.com today!
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Ready to transform your homecare agency? In this episode, we dive deep into five proven strategies that will help you identify and attract your ideal clients — the ones who align with your mission and fuel your agency’s growth. Julio Briones breaks down how to leverage your agency’s purpose, analyze your current client base, craft a detailed ideal client persona, align your services with the right payment sources, and build referral partnerships that consistently send you high-quality leads. If you're serious about growing your agency while delivering exceptional care, you won’t want to miss these game-changing tips!
Timestamps:
00:00 – Introduction
03:09 – Secret #1: Start with Your Mission
04:30 – Secret #2: Analyze Your Current Clients
06:35 – Secret #3: Craft an Ideal Client Persona
10:30 – Secret #4: Align Payment Sources with Services
11:41 – Secret #5: Build Strong Referral Partnerships
Want even more strategies to grow your homecare business?
Visit and connect with us at https://www.thebrionesgroup.com
Youtube Video:
https://www.youtube.com/watch?v=-hQQBjs4o8I
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Join us for a special Ask the Home Care Expert live Q&A session with Julio Briones, CADDCT, CSP, CDP — a nationally recognized consultant and strategist in the home care and senior care industry. In this interactive episode, Julio answers real questions from listeners, offering expert advice on agency growth, operations, compliance, and strategic planning. Whether you're just starting out or looking to scale your business, this conversation is packed with actionable insights you won’t want to miss. Want to learn more about how The Briones Group can help you build, grow, or optimize your senior care business?
Visit https://www.thebrionesgroup.com today!
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Join Julio Brionis as he dives into the essentials of communication in homecare marketing and business development. Learn effective strategies and tips. Like and share! Comment Below your thoughts.
00:00 Introduction
01:17 About the Speaker
02:30 Business Development
03:36 Key Elements
06:19 Pain Points
08:07 Desire to Fix
10:08 Resources
15:25 Decision Makers
18:28 Importance of Trust
22:03 Next Steps
27:45 Clear Steps
30:27 60 Day Trial
31:31 Conclusion
Youtube Video:
https://www.youtube.com/watch?v=9-1queZ-NYg
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
Are you a home care business owner looking to expand and thrive in today's competitive market? Join us as we delve into proven strategies for business growth in the home care industry. Our seasoned home care industry consultant shares valuable tips, best practices, and real-life examples to help you take your business to the next level. Whether you're considering expanding into new markets or seeking ways to attract more clients, this video has you covered. Watch now and get ready to achieve sustainable growth for your home care business!
02:41 Question 1: "What are the key strategies for expanding a home care business into new geographic markets, and how can we ensure a smooth transition while maintaining service quality?"
14:52 Question 2: "In a competitive home care market, how can businesses differentiate themselves and attract new clients? Are there specific marketing tactics or innovative service offerings that can help drive growth?"
In today’s episode, we’re sharing exciting updates from The Briones Group and answering real questions from homecare agency owners looking to grow and strengthen their businesses. Whether you’re just starting out or scaling your agency, these insights are designed to help you navigate your next steps with confidence. If you find today’s conversation helpful, be sure to subscribe, leave us a review, and let us know what topics you’d like us to cover next! To learn more about how The Briones Group can support your growth journey, visit www.thebrionesgroup.com.
Youtube Video:
https://www.youtube.com/watch?v=rgv9bjlfJPM
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner
Book your Strategy Session:
https://thebrionesgroup.com/book-online
Website:
http://www.thebrionesgroup.com
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner
LinkedIn:
https://es.linkedin.com/company/thebrionesgroup
On a mission as the founder of Digital Champions, Nick Bonitatibus is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads and brand awareness.
Over the last 7 plus years, Nick has helped thousands of companies all over the country about improving online presence with his digital marketing techniques. With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.
Website: https://www.thedigitalchamps.com/
Facebook: https://www.facebook.com/TheDigitalChamps
Instagram: https://www.instagram.com/thedigitalchamps/
YouTube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCw
Linked In: https://www.linkedin.com/in/nickjboni/
Linked In Business Page: https://www.linkedin.com/company/thedigitalchamps/
TikTok: https://www.tiktok.com/@thedigitalchamps
Free Training: Social Media Success - https://www.thedigitalchamps.com/social
_____________________________________________________
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Thank you to all who joined our inaugural Mastermind Session. Join our mailing list to get information on how to register for our next session.
Today's mastermind we tackled the complex topic of recruiting caregivers. This is something that many agencies struggle with, but today we are joined by Samuel Sanchez, co founder of @Augusta and digital marketing / caregiver expert to help us navigate the process.
Want to learn more about how the Augusta team can help you with your recruiting needs? Visit them online and book a demo today!
https://www.augusta.care/
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https://clients.ezactis.com/register/bcg
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Rapid Pay USA
https://rapidpayusa.com/BCG
Home Care Growth: Scaling with Automation
Knowing the difference between growth and scale can have a significant impact to your senior care business, especially in the home care space. Today we will talk with David Schwartz about how to utilize technology to streamline repetitive services, grow your revenue and reduce recruitment costs in your agency.
Contact David:
dave@getschwartz.com
(973) 531-7317
________________________________________________________________________
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Sarah is an expert in relationship building sales tactics in the home care space and today she will discuss with us why it makes sense to be that resource for your referral partners. Let's discuss how to improve your marketing outcomes by making their life easier.
Connect with Sarah
https://www.facebook.com/sarah.m.christ
https://www.linkedin.com/in/sarahchristbarker/
Learn more about the Senior Care Sales Solutions Academy
Application:
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Secure A Seat:
https://buy.stripe.com/dR65nqcyjgGQ7vO000
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You need to plan for the exit the minute you start your agency. This is something I always say to anyone asking me about starting a home care business. In this episode we talk with Wealth Manager and Exit Strategy expert Michael Ringel of Strategies for Wealth to discuss the top 3 considerations when selling your senior care business and how to avoid some of the more common pitfalls.
Michael Ringel, RICP®, CDFA®, CExP™
Helping People Save, Spend, Enjoy and Share Their Money
Strategies for Wealth
120 Broadway, 37th Floor
New York, NY 10271
(c) 917-734-4748
(f) 206-888-4456
mringel@strategiesforwealth.com
http://www.mikeringel.com
Book a FREE call with Michael
https://mikeringel.as.me/?appointmentType=30944174
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Rapid Pay USA
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We are back on our regular schedule for Facebook Live Sessions. We will be live every Saturday at 9:30 AM EST in our Facebook Group (link below). This session we answered questions about caregivers, recruitment and retention, and home care marketing as well as taking view questions.
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00:00 Start
04:09 Should I charge caregivers for scrubs?
13:03 How can I get caregivers to show up to interviews?
26:09 I am just starting out without a lot of money, how should I start marketing?
45:05 Live Viewer Questions
Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.
https://bit.ly/AvatarOpt
00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shameless Self-promotion of Territory Optimization
10:10 Start of Analysis for sample territory (Des Moines, Iowa)
38:28 How to use the data to build Marketing Zones
45: 17 Wrap up and Outro
Recruiting isn't easy, especially when talking about home care, home health, hospice, hospital, or other medical spaces. One vital step is to understand your service area and how analyzing demographics can greatly improve outcomes. In this video we break down recruitment potential in the Naperville, IL surrounding area for a Facebook Group Member. If you want to learn more on how we can help your organization or franchisees with territory optimization follow this link https://bit.ly/AvatarOpt
00:00 Intro
04:00 Start
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Rapid Pay USA
https://rapidpayusa.com/BCG
First and foremost, thank you all for your comments and question submissions. Today we are responding to a comment request by @NURSE CAMPBELL and an email question by Linda A.
00:00 Intro
02:18 Hiring an employee from Indeed or Zip Recruiter Posting.
16:23 Tips on LinkedIn Marketing for Home Care Agencies
29:53 Updates and Closing
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Value is a matter of perception. This is especially true in the home care space. Being able to understand what you bring to the table and how to frame your conversations to properly shift your client's or caregiver's perception of a situation can change outcomes and improve your relationships and marketing / recruitment outcomes.
This is a replay of our Facebook group Live training.
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When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.
00:00 Start
00:13 Intro
01:07 Defining Freedom in business ownership
04:17 Identify Your Client
11:24 Identify and Select Facilities (Territory Optimization)
14:53 Prospecting
18:30 Marketing as an owner
20:04 Information about upcoming class (7-9-2022)
24:35 Question 1: How long does it normally take to get clients when first opening agency?
33:17 Question 2: What facilities are best to market to?
39:30 Question 3: Does direct mail work in homecare marketing?
46:35 Wrap up
Sign up for the July 9, 2022 class
https://www.thebrionesgroup.com/private-pay-homecare-marketing
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Website:
https://www.thebrionesgroup.com
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https://www.linkedin.com/company/thebrionesgroup/
Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator
Rapid Pay USA
https://rapidpayusa.com/BCG
Franchisor Blog Post
https://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisors
Thinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide.
Want an in-depth territory analysis? Visit us on the web and book your strategy session today.
Website (Download our Latest White Paper)
https://www.thebrionesgroup.com
Home Care, like other businesses, is a risky venture, our guest Robert "Puma" Richards knows that lesson all too well. He bought into and opened a Home Care Franchise and was able to find success, until the time came when his lack of business credit got the better of him and, ultimately, his agency.
From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, Puma joins us to discuss his journey as well as give us much needed tips and advice the importance of business credit and how to build it for your own business.
To get in contact with Puma:
Email / Phone
rrichards@jgalt.io / 732-684-2980
Website
https://rrichards.jgalt.io/
FB Group
https://www.facebook.com/groups/small...
________________________________________________________________
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We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest?
Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home care agency valuable and how one with industry knowledge can not only help improve your recruitment, but can help grow your agency census and improve relationships with your referral partners!
Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here:
https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook
Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-going HR support. For more information, visit www.gereconsulting.com or contact Anne-Lise at annelise@gereconsulting.com.
Website:
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We all struggle with staffing, especially when it comes to caregivers, but what do we do? Millions of people have left the workforce over the last 2 years and it has created a massive problem in the senior care industry. I challenge you to ask yourself if it is a recruitment issue or a retention problem? Today we talk to Stephanie Freitag of the Freitag Family Agency in Pennsylvania about the role benefits can play in improving your recruitment and retention problems as well as how even smaller agencies can put these into play.
Stephanie Freitag
Stephanie@freitagfamilyagency.com
267-255-8774
https://www.facebook.com/freitagfamilyagency
How important is it to find the right location when opening up your office? Today we talk with Ty Brewster of Locate to discuss how having a data driven approach can help you pick a location to help with client acquisition and caregiver recruitment.
Ty Brewster
Locate
www.locate.ai
LinkedIn https://www.linkedin.com/in/ty-brewster-cfe-99152b100/
Instagram https://www.instagram.com/mayoroffranchising/?hl=en
LinkedIn Company https://www.linkedin.com/company/locateai/mycompany/
______________________________________________________________________
Website:
https://www.thebrionesgroup.com
LinkedIn
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Join our Facebook Group
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Rapid Pay USA
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A member of our Facebook Group asked:
"You are an existing agency and you expand into a new territory, what are your first 3 marketing activities?"
Register for our Territory Optimization Master Class
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COVID-19 has changed the way we market our business, that is undeniable, but has it made relationship marketing and business development irrelevant in the home care / home health space?
Don't forget to register for our Territory Optimization Master Class
https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass
Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator
Today we are answering questions submitted by members of our Facebook Group
Private Home Care Accelerator Facebook Group
https://www.facebook.com/groups/homecareaccelerator
Blog
https://www.thebrionesgroup.com/blog
Territory Optimization Masterclass
https://www.thebrionesgroup.com/events
00:00 Intro
02:14 How to market to more private pay clients and grow more revenue a year
08:09 How to do a business plan
10:20 Price Setting
16:38 What is expected from the caregivers? (Setting Boundaries in the office)
22:12 Expansion of the company in cost effective ways
29:00 How are handling caregiver shortages and how are you incentivizing office staff?
Ever wonder how you can use bad weather to your advantage when marketing your home care agency?
https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass
As a home care owner trying to build your agency, having credibility is of paramount importance. If you own a franchise, the name recognition is part of the initial investment, what about when you are an independent operator? One of the ways is to join organizations like the Chamber of Commerce or the Home Care Association of America or one of the local chapters, another option is the Independent Home Care Alliance.
Today, we talk to Sarah Barker of the IHCA to discuss the benefits of membership and the advantage that comes with having a local presence with a national backing.
Learn more about the IHCA
https://bit.ly/3mVl4ZO
Reach out to Sarah Directly on LinkedIn to learn more
https://www.linkedin.com/in/sarahchristbarker/
Learn more about Private Home Care Training and Mentoring and download our free Business Development Cheat sheet
Website:
https://www.thebrionesgroup.com
LinkedIn
https://www.linkedin.com/company/thebrionesgroup/
Rapid Pay USA
https://rapidpayusa.com/BCG
Many home care agencies struggle stagnate because they simply don't understand how to look at their chosen service area / territory. Are you just going out with a "shotgun" approach or are you more targeted and methodical? Join us as we discuss how to really look at your territory for maximum efficiency.
Download your free Territory Cheat Sheet
https://www.thebrionesgroup.com
What is a brand? Why does it matter in Home Care? Join us as we talk about how you brand can affect the short and long-term growth of your Home Care business.
We will go over the basic concepts of your logo, colors and promotional items mix and how it all comes together to help you gain authority in your community and build trust as well as recognition.
Swag Smiles
Susan Donohue, CEO
https://www.swagsmiles.com
susan@swagsmiles.com.
Cell: 517-420-4141
Sign up for your Business Development 101 class
https://www.thebrionesgroup.com/business-development
Website:
https://www.thebrionesgroup.com
LinkedIn
https://www.linkedin.com/company/thebrionesgroup/
Join our Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
Rapid Pay USA
https://rapidpayusa.com/BCG
Join us as we chat with Nena Hart of Hart Healthcare Solution about the importance of Accreditation.
Visit us to learn how we can help you with your Private Pay Home Care Agency
www.thebrionesgroup.com
When I go to sign a new home care client, do I need to take a deposit? The short answer is YES! Join us as we discuss in more detail not only why you should always take a deposit, but how to put strategies in place that will allow you to use this strategy for long-term growth and to showcase the health of your Private Pay Agency.
Download your free Home Care Business Development and Marketing Cheat Sheet
https://wwww.thebrionesgroup.com
This is for informational and educational purposes only. This is not intended to be interpreted as financial or legal advice. You are solely responsible for any decisions made on how your business is operated.
One of the first milestones that any business needs to strive for is Monthly Break Even. Join us as we discuss what the typical expenses are and what that actually means in relation to the number of clients and you will need and how many billable hours those clients actually need to provide each month.
Get our Home Care Start-up Course
https://www.thebrionesgroup.com
What are QA checks and how can they be used to grow your revenue, improve retention and even improve relationships with referral partners? This free training will cover this interesting but often overlooked topic.
Interested in our QA kit? Payment options available
https://www.thebrionesgroup.com/product-page/hi-touch-quality-assurance-implementation-kit
Website:
https://www.thebrionesgroup.com
LinkedIn
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Join our Facebook Group
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What type of agency are you? How is your brand recognized in the community? The level of services you offer and how you deliver them can make all the difference. In this session we will discuss some tips on how to go from average to premium.
Visit our digital downloads store (Payment options available)
https://www.thebrionesgroup.com/digital-store
Seniors need services and with the cost of so many goods and services rising, how can you provide services at a greater value to your home care clients? Offer Live-in Services.
This once popular service has lost its appeal due to the complicated nature of putting an effective program in place. Setting the price, tracking the hours, showing the client the value in this type of service...all of this makes it unappealing to many senior service providers.
Today we will discuss the pros and cons of offering this service and discuss a solution that will make it much more feasible to add this highly valuable service to your Home Care Agency's offering.
First 50 clients can take an additional 10% off by using the coupon code
FIRST50
https://www.thebrionesgroup.com/program-kits
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The senior care industry is booming and you want to get in before it's too late. We can all think of the obvious such as licensing and office space, this episode is dedicated to the things so many people fail to consider beyond the basics that can cause them to struggle or, in some cases, fail. Before you get started, these are our picks for the Top 5 things to consider before moving forward with your private pay home care agency. Don't forget to like the video and subscribe to stay up to date with new content.
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We all hear about the numbers when it comes to caregiver retention and turnover, but how much does it actually cost your home care agency?
Join us for our upcoming virtual workshop to learn more about how much it actually costs and how to attract more caregivers while reducing turnover. Don't miss out on this limited time training that includes the tools to get you going.
Recruitment & Retention Virtual Workshop
https://us02web.zoom.us/.../581.../WN_GyXxaYqTR6uxHTGO1sCVRg
Website:
https://www.thebrionesgroup.com
LinkedIn
https://www.linkedin.com/company/thebrionesgroup/
Free Caregiver Retention eBook
https://www.thebrionesgroup.com/recruitment-retention
Company Information
https://www.thebrionesgroup.com/company-info
Join our Facebook Group
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"Is there really a caregiver shortage? Let's talk about how culture and some low cost retention strategies can dramatically improve your recruitment efforts."
Join us today as we meet with Julio Briones of The Briones Group.
Free Caregiver Retention eBook
https://www.thebrionesgroup.com/recruitment-retention
Company Information
https://www.thebrionesgroup.com/company-info
Join our Facebook Group
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Building your homecare agency is an involved and time consuming process. In today's Morning Meeting, let's discuss what to look in a prospective account to identify the Potential that account has to provide the right type of clients and the probability that they will actually work with your agency.
Learn about this and much more in our Home Care 101 Course
https://www.thebrionesgroup.com/school-registration
You want to promote and grow your Agency. You come up with a great marketing idea and move forward with the campaign. Was it worth the investment? Have you tracked the Return on Investment? How much did you get as a return for each new client?
Learn about this and more techniques to grow your agency in our Home Care 101 training
https://www.thebrionesgroup.com/school-registration
Why did you start your agency? Was it for the money or do you have a legitimate interest in helping others? Knowing your "Why" and being able to communicate it will help you get closer to the all powerful place of Know, Like, & Trust with your caregivers, referral partners and potential clients.
What is your "Why"? Let us know in the comments.
Learn about this and more techniques to grow your agency in our Home Care 101 training
https://www.thebrionesgroup.com/school-registration
As a Senior Care Services provider, such as Home Care, Home Health or Hospice, there are 2 primary factors that will make or break your business. These are Marketing / Business Development & Caregiver Recruitment.
Do you understand your accounts? How do you classify them? How much communication does each need to maintain a proper relationship? Let's discuss these topics in today's Morning Meeting!
Register today for our next Private Home Care 101 Classes
https://www.thebrionesgroup.com/school-registration
As a Marketer or Business Developer, are you working you accounts or just "Chasing Norm"? Don't know what that means? Watch this video and find out, or read our blog post as we go into detail about this productivity killer...
Learn about this and more techniques to grow your agency in our Home Care 101 training
https://www.thebrionesgroup.com/school-registration
https://www.thebrionesgroup.com/post/chasing-norm-the-business-development-productivity-trap
Let's Talk about Digital Home Care Leads
Sign up for our Live training seminar with the link below
https://bit.ly/DLeadsSeminar
Let's talk Marketing and Hospice... Growing your home care agency starts with developing your I.N. (Influencer's Network) Group.
A great referral partner for home care agencies are hospice companies. The 2 agencies have services that compliment each other and, if you are a private pay home care provider, rely on different payer sources so there is no risk on either part. So, how does a home care agency work with hospice? We spoke to John Freitag from All American Hospice and he shared some great insight into the working with Hospice.
Learn more about All American Hospice http://myallamericanhospice.com
Need help with your agency? Visit us on the web for individual services as well as training courses: https://www.thebrionesgroup.com
Facebook Group https://www.facebook.com/groups/PreparePlanRebuild
As a Senior Care Business Owner, have you ever wanted to work with the Jewish community in your area, but were hesitant to do so because you lacked knowledge of their customs and traditions? Leave us a comment about your experience.
We had the privilege of speaking with Rabbi Motti Grossbaum so he can answer a few questions on how to better understand their customs and even give us a peek into some traditions. Read the article and watch the video to learn more.
Read the full blog article on our website, link below.
Visit us: https://thebrionesgroup.com
Facebook Group https://www.facebook.com/groups/PreparePlanRebuild
For more information and resources on the Jewish faith, visit:
https://www.chabad.org/
In a previous posts we have addressed a number of issues related to the "caregiver shortage" and we have shared our viewpoint on this being a general myth. As we have often said, you likely don't have a recruitment issue, you have a retention issue. Even though we have gone to great lengths to explain why a solid retention plan is more valuable to your recruitment efforts than any other activity, we still feel the need to address one of the key factors of a poor recruitment strategy...the job ad.
Read the rest of the article here:
https://www.thebrionesgroup.com/post/caregiver-recruitment-issues-look-at-your-ad-structure
Find out about the Briones Consulting Group's live events and other services by visiting our website
https://www.thebrionesgroup.com
Facebook Group https://www.facebook.com/groups/PreparePlanRebuild
Our CEO Julio Briones had a great conversation with John Freitag of All American Hospice in Pennsylvania. He was gracious enough to share the video with us so we can share it with you all. Thank you John.
John is an experienced Director of Hospice Business Development with a demonstrated history of working in the hospice & long term care industry. He is skilled in Team Building, Communication, Healthcare Management and Leadership and was awarded Hospice "Sales Rep of the Year" 2018 and 2019.
Follow him on "The Hospice Experience" to hear other's first hand experience with hospice:
www.facebook.com/TheHospiceExperience/
Join his group "Senior Healthcare Professionals of Philly, Bucks and Montco" https://www.linkedin.com/groups/12326854/
All American Hospice is a Medicare certified and state licensed hospice that is committed to providing you the highest quality care and services. We are dedicated to helping our patients attain their maximum level of comfort so that they can live their lives fully and with dignity wherever they call home, whether that be in a private residence, a nursing facility, or a personal care facility.
We are staffed by skilled hospice professionals that specialize in caring for people at the end of life. Our Hospice team receives orders from the patient’s attending physician and will address any pain or symptom issues. The team will also assist the family in making informed decisions about care, and if necessary, teach them the skills needed to provide “hands-on” support. It is our hope that with the assistance of our Hospice team, your hospice experience will be positive and meaningful.
https://myallamericanhospice.com/
Business Development 101
30-Day Quick Start
https://www.thebrionesgroup.com/business-development
Does your agency offer live-in services? This service offering allowed agency owners the opportunity to serve a broader client base by providing a more affordable alternative to clients that needed constant care and wanted to stay in the comfort of their own home. Since 2015, this service option has widely disappeared across the US, leaving many to ask why.
The primary reason for the disappearance is a major change that was made by President Obama's administration to the federal overtime regulations. We are not labor attorneys so we will skip all the details CLICK HERE to read a little about it, but this change in policy removed the companionship exemption to overtime laws, stopping many agencies from being able to offer the service. In all fairness, President Obama was not the first to want these changes, he was just the one that was able to enact them.
Read the full blog post:
https://www.thebrionesgroup.com/post/how-to-avoid-a-costly-but-common-caregiver-issue
Podcast Replay
https://www.spreaker.com/show/morning-meeting
Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
https://brioneshcbs.thinkific.com/courses/the-1-difference
Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
We know that people seek reviews online when deciding on a product to purchase or which service provider to hire. We take this knowledge and use it to our advantage by asking our own clients for social proof to attract new clients. Why aren't we applying the same principles to recruiting caregivers? In this video we discuss the importance of collecting reviews and other social proof from our caregivers and other staff.
Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
https://brioneshcbs.thinkific.com/courses/the-1-difference
Website
http://www.thebrionesgroup.com
Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
Politics aside, what is the real cost of the "Fight for 15" movement in the home care space.
Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
https://brioneshcbs.thinkific.com/courses/the-1-difference
Website
http://www.thebrionesgroup.com
Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
There are a handful of industry points of interest throughout the year. Social worker’s appreciation month (March 1- 31) is the first, and arguably, one of the more important. Let’s discuss why and how to make the most of your marketing budget during this time... no matter how big or small the budget.
Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
https://brioneshcbs.thinkific.com/courses/the-1-difference
Book your Strategy Session
https://thebrionesgroup.com/book-online
Use this Channel Exclusive Coupon Code for 21% off all courses: morningmeeting2021
https://www.thebrionesgroup.com/courses
Website
http://www.thebrionesgroup.com
Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
People buy with emotions and justify making the purchase with logic. Let’s discuss how properly telling your story can help you create an emotional connection while exemplifying the value they will receive so you can get more referrals and close more clients.
YouTube Channel
www.youtube.com/c/morningmeeting
Book your Strategy Session
https://thebrionesgroup.com/book-online
Use Coupon Code: BCG2021
Use this Channel Exclusive Coupon Code for 21% off all courses: morningmeeting2021
https://www.thebrionesgroup.com/courses
Website
http://www.thebrionesgroup.com
Facebook Group
https://www.facebook.com/groups/PreparePlanRebuild
Caregivers will call out, as much as we don't like it, it is unavoidable. Let's discuss ways to mitigate the potential losses that an unexpected call out can bring.
YouTube Channel
https://www.youtube.com/c/morningmeeting
Book your Strategy Session
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Classifying accounts properly will allow for better planning of Business Development activities.
Thanks for joining us on our weekly Q&A! Today we will answer a viewer Question (Thank you Sandra from Columbus, OH) about How to start Marketing your Private Pay Home Care Agency and we discuss Caregiver Recruitment.
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You are at a networking event and we meet...I want to refer to you...Describe to me your ideal client.
We're at the same networking event where I asked about your client...educate me...1. How do I make a referral to you. 2. What's your process once you and the client make contact?
You left the networking event. What is your follow-up process?
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Collecting emails can help grow and sustain your clients, improve your recruitment and retention.
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When starting your Private Pay business development activities, do you rely on your business developer? just on digital sources? or did you open and nurture your initial accounts? Let's talk Business Development strategy.
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The Raise the Wage Act will raise the national minimum wage to $15/hour. How will this affect Private Pay Home Care? Recruitment? Retention? We discuss some of our beliefs on what will come. Leave us a comment below and let us know how you think it will affect your business.
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Raise the Wage Act Fact Sheet
https://www.sanders.senate.gov/wp-content/uploads/Raise-the-Wage-Act-of-2021-Fact-Sheet-FINAL.pdf
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Your in-home went great and now it's time to sign the service agreement. This is where the objections begin. Is it your price? Your services? It is more likely that your approach is costing you more clients than any other potential factor. Let's discuss.
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As the home care industry continues to grow and flourish, caregiver retention planning becomes more and more important for growth.
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One of the biggest struggles in the Home Care Industry is Caregiver recruitment. Many even believe that there is a caregiver shortage...
In this session we discussed tips to improve you recruitment results and help your agency grow.
Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 for 25% off all pre-paid services.
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If you want to hit your revenue goals, you need to develop a plan. In this live training we discuss what are the key elements you need to consider to make a solid plan designed around growth. We discuss Budgets, Accounts Management, Lunch and Learns and much more.
Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 for 25% off all pre-paid services.
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In this free Home Care Training replay we discuss the basic elements to consider when planning for agency growth in the new year.
Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 for 25% off all pre-paid services.
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One of my favorite questions to ask is "Who is your client?"
Agency owners almost never answer this the right way. Watch the video and comment what you thought the answer was.
In this Home Care Training we discuss the answer to this question and why it's so important to understand how to understand the answer in a way that could make growing your agency a lot easier.
Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 for 25% off all pre-paid services.
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As much as we dislike it, caregivers will call off and can cost us billable hours, reducing our overall sales every month.
In this training, we discuss how to prepare for and mitigate the damage caused by call offs. We cannot eliminate all the problems, but having safeguards in place will help.
Want to schedule a strategy and planning session for your agency? Visit our website and click the Book Online option. Use Coupon Code BCG2021 until January 31, 2021 for 25% off all pre-paid services.
Book your Strategy Session
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Use Coupon Code: BCG2021
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There are many misconceptions and myths associated with running a home care agency. In this video we talk about the Tip 5 that we think hurt the industry and our take on why.
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There is a belief in business that People will buy with their hearts and justify with those purchases with their minds.
This means that if you are struggling to close clients, you might want to look at your messaging and how you are presenting value and your market differentiators.
In this training, we discuss how all these elements play off each other and how not understanding the real meaning of "going above and beyond" is costing you clients.
Don't forget to subscribe and leave us a comment to let us know how you are setting yourself apart in your market.
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Is your Home Care Agency prepared for an emergency such as a natural disaster or a second COVID 19 wave?
In this training we discuss Remote work, PPE (Personal Protective Equipment) and Planning to help you get your Clients, Caregivers and other staff ready.
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Are you using your marketing dollars effectively?
Understanding the difference between give-away items and leave-behinds could make a difference in how you spend your budget as well as in your ROI.
In this 10 minute homecare training we discuss the difference in the types of items as well as how to put them to most efficient use.
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Marketing and business development are a crucial part of growing your homecare agency.
Many owners make the mistake of having an "all or nothing" approach where they will either focus totally on digital marketing and ignore the business development portion, or vice-versa.
Understanding the dynamics of a marketing mix could help your business grow exponentially and take you from start-up to profitable or help you break through plateaus.
In this training we discuss the basic principles of a marketing mix and give examples.
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We can all agree that growing your Private Home Care Agency begins with client acquisition. It is one of the never-ending processes of this industry.
Understanding the fundamentals and what the process is will help you make a more efficient plan for your business growth strategy.
In this training, we discuss the 3 essential parts of the Home Care Sales Cycle and discuss the core principles of each.
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One of the most frequently discussed topics we have with new Private Home Care owners is about how to charge for services.
Your initial pricing will set the tone for your business. It will determine the type of client you attract, your initial positioning with caregivers, and your business' ability to grow and scale.
In this training, we discuss some of the basic concepts of how to select your price in a competitive manner while maintaining profitability.
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The traditional model to calculate prices works great when selling goods, but don't really apply when it comes to pricing something intangible, like a service. In this video, we discuss the key factors to consider when deciding how to price your services.
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If you would like to schedule a strategy session to help fine-tune your pricing, go to https://www.thebrionesgroup.com
There are 4 essential elements in an effective, value-based, pitch, (communicating your idea). Whether you are writing copy, giving a presentation or giving your value proposition (elevator pitch) to a potential client / referral source, remember to always lead with the I.D.E.A. (Idea)
Identify the Problem
Discuss a Solution
Explain how YOUR solution eases THEIR pain
Announce a Call to Action
IDEA
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What gets measured gets done.
Understanding how to create effective Key Performance Indicators (KPIs) can help you maintain better accountability, tracking and properly evaluate the outcomes and effectiveness of your business processes and campaigns.
Visit us online and check out our special offers designed to help your business grow.
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There are common myths that we convince ourselves are true when we are struggling. It is easier to convince ourselves that it isn't our fault than it is to take a hard look at what is actually happening. Learn about the most common myths we have heard from our clients in the past and what to keep in mind when these creep into your environment.
Deciding on your pricing strategy and approach can define your business and set the tone for its future success. In this video, we discuss the three (3) most common. Don't forget to give us a like and subscribe to our channel.
Visit our website to see how we can help your Home Care Agency
Policies and procedures manuals are too often overlooked by organizations because they do not believe they can create effective ones. We will go through eight (8) simple steps and tips to keep in mind when creating policies for your organization.
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One of the fundamentals of having your own business is understanding cash flow. Part of this is knowing about liquidity and having the right strategy and policies in place to allow for growth. DISCLAIMER: This is for educational purposes only, not to be taken as financial advice.
Having worked with many service businesses that struggle such as homecare and home health agencies over the years, some succeeding and looking for a plan for growth and expansion and others struggle to figure out how to make their businesses work and increase profits. I have found common themes and trends, some of which we will share in this video.
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