Uncle Marv's IT Business Podcast: Recent Episodes
Marvin Bee
Are you a System Administrator, Managed Service Provider, or even a Solo Tech running your own IT Service Company? Tune in for products, stories and tips to help you run your business better, smarter and faster!
Dan Spray, founder and president of Precision IT and Consolidated Consulting, joins me for part two of our conversation about building and operating a scalable, multi-unit IT services business. Dan shares the technology stack and operational discipline that help his organization support clients across a broad footprint, including HaloPSA, NinjaOne, Meraki, UniFi, Huntress, Petra Security, and Domotz.
Our main focus is how automation, standardized network design, and AI-assisted integrations can help MSPs troubleshoot faster and operate more proactively. Dan explains how his team uses Domotz for Layer 2 visibility and network diagnostics, then connects data from multiple platforms to triage tickets, identify issues, and give technicians a clearer path to resolution before spending valuable time chasing the problem.
=== Chapters
- 00:15 Welcome to Uncle Marv’s IT Business Podcast
- 00:28 Dan Spray and PrecisionIT Part Two
- 01:26 Building a Scalable MSP Technology Stack
- 02:57 Domotz, Security Tools, and Layer 2 Access
- 07:18 Domotz for Network Monitoring and Troubleshooting
- 11:31 MCP Integrations and AI Ticket Triage
- 21:11 Using AI Reasoning for Proactive MSP Support
- 23:32 AI Voice Automation and Bvoip Sponsor Message
- 26:30 Family Leadership and Business Succession
- 33:18 Closing Thoughts and MSP Automation Takeaways
=== Guest: Dan Spray, PrecisionIT
- Website: https://myprecisionit.com
- LinkedIn: https://www.linkedin.com/in/dan-spray-173a5b7
=== Companies / Vendors / Products / Books
- Domotz: https://www.domotz.com
- HaloPSA: https://halopsa.com
- NinjaOne: https://www.ninjaone.com
- Cisco Meraki: https://meraki.cisco.com
- UniFi: https://ui.com
- Huntress: https://www.huntress.com
- Petra Security: https://www.petrasecurity.com
- Bland AI: https://www.bland.ai
- Synology: https://www.synology.com
- WattBox: https://www.snapav.com/shop/en/snapav/wattbox
- Nmap: https://nmap.org
- Auvik: https://www.auvik.com
- SentinelOne: https://www.sentinelone.com
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever wondered how far you can really scale an MSP without selling out or moving to a big tech hub, Dan Spray’s story is a roadmap. He started in a small Norfolk, Nebraska shop building white‑box PCs and selling dial‑up internet, then bought the business and evolved it into Precision IT with a strong MSP and ISP backbone. Over time, he layered on recurring revenue, proactive monitoring, nationwide coverage, and a “nothing is out of scope” mindset that focuses on solving technology problems first, then deciding how to package and price later.
That approach led to a portfolio of business units: Precision IT (MSP), Precision AV/low‑voltage, an outbound sales and SDR company, a hardware/access control firm (Hazard), a digital marketing agency, a voice AI platform, and several SaaS products—now rolled under a venture studio called Click Theory Capital. Dan shares how he structures these entities, how clients engage with multiple units, how his team handles back‑office provisioning and multi‑location builds, and what broke along the way as they scaled to hundreds of locations and thousands of endpoints.
=== Chapters
- 00:27 Origins of Precision IT
- 04:05 Internet Expansion Begins
- 07:23 Buying Precision IT
- 09:47 Winning Without Contracts
- 13:50 No Scope Limits
- 16:00 Partners Handle Phones
- 18:10 What Back Office Means
- 21:37 Business Units Explained
- 24:28 Family Vision Emerges
- 26:52 Scaling Through Services
- 29:35 Referrals and Acquisitions
- 32:04 Supporting Nationwide Logistics
- 34:47 Part Two Preview
=== Guest: Dan Spray, Precision IT / Click Theory Capital
- Website: https://myprecisionit.com
- LinkedIn: https://www.linkedin.com/in/dan-spray-173a5b7
=== Companies / Vendors / Products / Books
- FTS / FTS Telecom / Florida Telephone Services: https://www.ftstelecom.com
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Ray Cline from Tech Knowledge Worldwide joins me to share how an MSP-led community turns “community over competition” into real impact through TEKSGiving. We talk about how this group of MSPs and IT pros comes together for one intense weekend to rebuild the full technology stack—access control, networking, Wi-Fi, cameras, and cabling—for nonprofits, with this year’s project focused on the original Ronald McDonald House in Philadelphia and a $300,000 goal in donated products and services.
Ray also walks through his consulting-first approach at Libertas Consulting and why most businesses have little idea where their IT dollars actually go. By analyzing contracts, subscriptions, and infrastructure, he cuts waste, saves clients real money, and then earns the role of trusted advisor instead of “just another vendor.” If you want to grow your MSP, build deeper client relationships, and use your skills to give back, this conversation will show you practical ways to do it.
=== Chapters
- 00:58 MSP August Kickoff
- 01:47 Better Tracker Call Story
- 04:59 Sponsor Shoutouts
- 05:59 TechCon Unplugged Preview
- 07:01 Meet Ray Klein
- 08:45 What Tech Knowledge Is
- 11:55 Five-Year Mission
- 16:08 Why Ronald McDonald House
- 18:48 Project Costs and Goals
- 22:26 Volunteer and Donate
- 25:49 Ray’s MSP Consulting
- 31:26 Consulting Over Managed Services
- 33:12 Community Over Competition
- 36:58 Golf Outing Details
- 40:56 Closing Updates
=== Guest: Ray Cline, Tech Knowledge Worldwide / Libertas Consulting
- Website: https://teknowledge.org
- Website: https://libertasllc.net/
- LinkedIn: https://www.linkedin.com/in/libertasray
=== Companies / Vendors / Products / Books
- TEKSGiving: https://teksgiving.org
- BetterTracker: https://bettertracker.com
- Ronald McDonald House Charities – Philadelphia: https://www.ronaldmcdonaldhousephilly.org/
- Let’s Talk Cabling: https://letstalkcabling.com
- MSP Unplugged: https://mspunplugged.com
- TechCon Unplugged: https://techconunplugged.com
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
NSITSP just hit its five-year mark, and I break down why this professional society still matters for MSPs, IT consultants, and service providers who want a real voice when security headlines, compliance rules, and industry standards start to shape how we work. The organization has grown from a grassroots response to unfair blame on “the IT people” into a formal professional society with elected leaders, active committees, and a clear mission to advocate for our profession, educate both members and policymakers, and help define what it means to be a true IT service professional.
Looking ahead, the focus is on “build, grow, influence”—expanding structured continuing education with unit credits, showing up at more trade shows to talk membership and standards, and digging into complex issues like AI ethics and CMMC that impact every MSP whether you’re solo or running a larger team. If you’ve ever felt like “nobody represents us,” this update is a call to get involved: check out membership, find a committee that fits your interests, and lend your voice so our profession isn’t defined by people who don’t actually do the work.
=== Chapters
- 00:23 NSITSP July Update
- 02:00 Mission and Origins
- 03:42 Build, Grow, Influence
- 05:00 Get Involved Now
=== Shout Outs
- Karl Palachuk: https://www.linkedin.com/in/karlpalachuk
- Corey Kirkendall: https://www.linkedin.com/in/coreykirkendall
=== Companies / Vendors / Products / Books
- National Society of IT Service Providers (NSITSP): https://www.nsitsp.org
- NSITSP Five-Year Report Card: https://www.youtube.com/watch?v=wzmT-dO-qz8
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I kick this one off with a real-world vendor story from my own MSP, talking through changes at Intermedia, CORE program fees, and what those decisions mean when you’re trying to protect margins while keeping clients fully supported. From there, I roll into a quick “know your network gear” segment that breaks down hubs, switches, modems, routers, firewalls, and Wi‑Fi access points in plain language you can use to train your team and design more secure, reliable networks.
Then I bring on Paco Lebron, CEO of Prodigy Techs and co-host of MSP Unplugged, along with Nancy Enriguez, MSP founder, author, and head of community for MSP Unplugged, to dig into TechCon Unplugged 2026. We talk dates, location, why all the content is in one room this year, and how workshops from Cyber Matt Lee and the IR Games crew will give you tangible cybersecurity and incident response takeaways. Nancy shares how she’s shaping the MSP Unplugged community around presence and peer relationships, while Paco explains why the “magic happens in the hallways” and why being in the room with other MSPs still matters for business growth.
=== Chapters
- 01:05 Vendor Rant and VoIP Woes
- 09:17 Network Gear Basics
- 19:32 TechCon Unplugged Preview
- 25:08 Workshop Highlights Ahead
- 29:48 Sponsors and Vendor Lineup
- 32:45 Live Podcast Opening
- 35:04 Hall of Fame Challenge
- 37:27 Why Attend TechCon
- 40:13 Origins of TechCon
=== Guest: Paco Lebron
- Website: https://www.prodigyteks.com
- LinkedIn: https://www.linkedin.com/in/pacolebron
- MSP Unplugged: https://www.mspunplugged.com/
=== Guest: Nancy Henriquez
- Website: https://nancyhenriquez.com/coaching
- LinkedIn: https://www.linkedin.com/in/nancyhenriquez/
- Book: From Break-Fix to Breakthrough: https://amzn.to/4fJgYOY
=== Events
- TechCon Unplugged: https://techconunplugged.com
- Discount Code: TCUMarvin
=== Companies / Vendors / Products / Books
- FreedomVoice: https://www.freedomvoice.com
- Intermedia: https://www.intermedia.com
- Ubiquiti: https://www.ui.com
- SonicWall: https://www.sonicwall.com
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Ann Cloyd, CEO and co‑founder of Deep Tech Inc., joins me to share how she took a Mac‑focused niche supporting New York art galleries and turned it into a 30+ person, dual‑platform IT services company serving both Mac and Windows clients. She walks through why she positions Deep Tech as an outsourced IT department instead of “just an MSP,” how staying hands‑on with clients and committing to on‑site visits has built long‑term relationships and word‑of‑mouth growth, and why acquisitions became her preferred path to scale without losing that in‑the‑trenches feel.
We also dig into Ann’s vision for Tech Bloom, a nonprofit apprenticeship program that pays women to learn tech support through real client work, mentorship, and a strong professional network. The big takeaway: if you want your help desk and day‑to‑day support to be a real growth engine, you need to treat relationships as a core asset, show up in person when it counts, and think creatively about building your own talent pipeline—whether that’s through acquisitions, apprenticeships, or partnership with programs like Tech Bloom.
=== Chapters
- 00:39 West Coast Versus East Coast
- 04:07 Art Gallery Beginnings
- 07:58 Going Dual Platform
- 09:50 Peer Groups and Women
- 13:13 Launching Tech Bloom
- 18:21 Building a Support Network
- 21:41 What Makes Deep Tech Different
- 25:29 Drive and Business Growth
- 28:46 Goldman Sachs Lessons
- 32:22 Staying Hands-On With Clients
- 37:32 Why Not Call It MSP
=== Guest: Ann Cloyd, Deep Tech Inc.
- Website: https://deeptechinc.com
- LinkedIn: https://www.linkedin.com/in/anncloyd/
=== Companies / Vendors / Products / Books
- Tech Bloom Apprenticeship Program: https://tech-bloom.org
- Goldman Sachs 10,000 Small Businesses: https://www.10ksbapply.com
- Goldman Sachs: https://www.goldmansachs.com
- FileMaker Pro: https://www.claris.com/filemaker
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I sat down with my buddy Stan Louissaint to talk about a reality most of us are already feeling: MSPs are under fire from shadow IT and shadow AI popping up in client networks. We unpack why employees and even attorneys are spinning up their own agents, apps, and AI workflows just to get work done, and how that can leave us and the business completely out of the loop on risk, support, and compliance.
We hit real examples, like an attorney quietly building an AI-driven app in the browser and an intern using Claude and VS Code to develop internal software, and use them to highlight gaps around approval, system requirements, data handling, and ongoing ownership. From there, we shift into the practical side—bringing owners into policy decisions, watching the new risk surface created by SaaS and AI tools, and tightening things up with Microsoft OneDrive and SharePoint settings so storage issues don’t bite you later.
=== Chapters
- 01:01 Podcast Intro and Event Announcements
- 05:55 Sponsors and Browser Tips
- 09:57 Stan Joins the Conversation
- 10:45 Shadow AI in the Workplace
- 16:38 Policy Gaps and Approval Process
- 24:52 Vibe Coding and Agent Risks
- 34:44 Tracking SaaS and App Usage
- 38:59 OneDrive Storage Fixes
- 44:54 Closing Remarks and Upcoming Events
=== Guest: Stanley Louissaint, Fluid Designs
- Website: https://fluiddesigns.com/
- LinkedIn: https://www.linkedin.com/in/slouissaint/
=== Companies / Vendors / Products / Books / Events / Organizations
- TechCon Unplugged 2026: https://techconunplugged.com
- Discount Code “TCUMarvin”
- Time Matters: https://pclawtimematters.com/product-timematters/
- Claude (Claude Code / Claude AI): https://code.claude.com/docs/en/vs-code
- VS Code (Visual Studio Code): https://code.visualstudio.com
- ChannelPro: https://www.channelpronetwork.com
- ASCII events: https://www.asciievents.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I start by sharing a real-life update on my mom’s health and how that’s pulled my attention away from work and the podcast, because I believe family and personal life have to come before business—even when you run an MSP and a show that people count on. I talk honestly about what it feels like to keep pushing through while your head isn’t fully in the game, and why I’m finally letting the community in on what I’ve been dealing with.
From there, I walk through several “confessions”: clarifying what I said about ThreatLocker and Microsoft updates after testing and confirming the issue was on my side, admitting my part in vendors calling my wife’s cell, apologizing for missing a DNS change email, and even revisiting an early-2000s server incident where I lost customer data before I truly understood that RAID is not backup. Those stories lead into a bigger conversation about how rarely IT pros simply say “I’m sorry,” how cliquish some peer groups and conferences have become, and how often MSPs oversell managed services and security stacks while under-delivering on real outcomes. I also touch on vendor and swag booth etiquette, podcast etiquette, and why community still matters more to me than endpoint counts or flashy growth.
=== Chapters
- 00:59 Wednesday Show Opener
- 02:48 Family Comes First
- 05:23 Clarifying Past Comments
- 09:43 Vendor Etiquette Explained
- 14:59 Customer Apology Story
- 23:32 Peer Groups and Cliques
- 27:55 Managed Services Reality
- 32:14 Swag Booth Etiquette
- 36:39 Podcast Etiquette
- 37:51 Community Matters Most
- 39:58 Closing and Sponsors
=== Companies / Vendors / Products / Books
- IT Business Owners Group (Facebook): https://www.facebook.com/groups/ITBusinessOwnersGroup
- The ASCII Group: https://www.ascii.com
- Podnutz (Podcast / Community): https://podnutz.com/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Mike Smith joined me live in South Florida after a day on-site with a client, and we turned his trip into a full-on therapy session for MSPs dealing with Adobe, ISPs, and over-engineered networks. We dig into Acrobat crashes, painful uninstalls, and why I lean on tools like Ninite Pro and Action1 to deploy and patch software without all the bundled nonsense. From there, we pivot into law firms that demand every browser under the sun, iCloud users getting winmail.dat instead of PDFs, and how a simple Microsoft 365 setting can make or break delivery.
We also share some hard-earned lessons from ISP “solutions” like Comcast Security Edge that silently hijack DNS and cause more trouble than they solve, plus stories about move projects blocked by county approvals and wrong suite numbers. I wrap up with a NetAlly EtherScope tip where I walked into a seven-user shop running multiple VLANs for no good reason, and how simplifying that network instantly fixed their printing issues and future support costs.
=== Chapters
- 00:56 Mike Smith in the House
- 04:02 TechCon Unplugged Details
- 06:38 On-Site Client Stories
- 08:03 Acrobat Troubleshooting
- 10:55 Ninite Pro and Action1
- 23:59 Sponsor Shoutout
- 24:54 Comcast Move Nightmare
- 35:06 Verizon Move Disaster
- 46:16 Faster Speeds, New Gear
- 55:07 NetAlly VLAN Fix
- 1:02:18 Client Acquisitions and Support
=== Guest: Mike Smith, Mike Tech Show
- Website: https://miketechshow.com
- LinkedIn: https://www.linkedin.com/in/smithmh/
=== Companies / Vendors / Products / Events / Organizations
- Mike Tech Show: https://miketechshow.com
- TechCon Unplugged: https://techconunplugged.com
- Pax8: https://www.pax8.com
- Revo Uninstaller: https://www.revouninstaller.com
- IObit Uninstaller: https://www.iobit.com/en/advanceduninstaller.php
- Ninite Pro: https://ninite.com/pro
- Action1: https://www.action1.com
- Syncro: https://syncrosecure.com/
- NetAlly EtherScope: https://www.netally.com/products/etherscopenxg/
- TP-Link 2.5 GB NIC card: https://amzn.to/4vilg5G
- TRENDnet 10G PCIe Network Adapter: https://amzn.to/4vTwe2L
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Melanie Curtis joins me to talk about pivoting careers, building a coaching and speaking business, and choosing family, boundaries, and fun over the nonstop hustle grind.
We start with Melanie’s shift from investment banking into pro skydiving, then from skydiving into coaching, driven by a subtle realization that her “dream job” still wasn’t the whole story. She unpacks the decision to lean into life coaching when it wasn’t cool, how she navigated the fear of it being a scam, and what it took to trust that quiet sense of calling anyway.
From there, we get personal about missed flights to family events, the danger of filling your calendar with only client work, and the moment she decided she couldn’t outrun future regret. Melanie outlines how a coaching relationship starts with business problems and quickly hits deeper human patterns, why she pushes for year-long masterminds with real structure, and how she uses humor and her “comedy content creator” side to keep the pressure of entrepreneurship from boiling over. We close with her real-time experience of building a keynote speaking practice: long prospecting cycles, thousands of emails, warm intros that actually convert, and a clear stance on why discipline must sit alongside boundaries, rest, recovery, and connection if you want to stay in the game.
=== Chapters
- 00:24 Coaching Beyond Skydiving
- 06:32 Family Over Hustle
- 11:19 Coaching Deepens Personal
- 14:22 Commitment Behind Coaching
- 15:47 Peer Groups vs Masterminds
- 19:41 Fun Fuels Serious Work
- 24:48 Biggest Lesson in Pivoting
- 25:41 Speaking Becomes the Focus
- 31:02 Rejecting the Hustle Myth
- 33:06 Wrapping Up and Contacts
=== Guest: Melanie Curtis, Melanie Curtis Coaching / Speaking
- Website: https://melaniecurtis.com
- LinkedIn: https://www.linkedin.com/in/melaniecurtis11/
=== Companies / Vendors / Products / Books
- How to Fly Book: https://amzn.to/4vk3A9T
- How to Fly Challenge: https://go.melaniecurtis.com/howtoflychallenge
- Gratitude Challenge: https://go.melaniecurtis.com/gratitude-challenge
- Build or Rebuild Your Bucket List: https://go.melaniecurtis.com/build-your-bucket-list
- ACES Mastermind: https://acesmastermind.com/
- MelanieCurtis11 (Instagram handle): https://www.instagram.com/melaniecurtis11
- Spinal Tap (film): https://www.imdb.com/title/tt0088258
- Instant Teleseminar: https://instantteleseminar.com
- Zoom: https://zoom.us
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Melanie Curtis joins me to unpack how skydiving, world records, and adversity actually map to client issues, cash flow stress, and growth decisions inside an MSP. We explore smart risk‑taking, realistic timelines for “overnight” success, and how to build an IT business that matches the life you want instead of someone else’s revenue goals.
Melanie explains why fear around leaving a steady paycheck feels like mortal danger, and why that reaction is normal for MSP owners whose livelihood supports families, staff, and clients. She shares how she spent eight to ten months saving money, paying off her car, and pitching a brand‑new role at her drop zone so she could move into skydiving with a safety net instead of a blind leap.
=== Chapters
- 00:25 Welcome Back, Melanie Curtis
- 06:38 Leaving Banking Behind
- 10:59 Working Through Fear
- 16:12 Chasing Bigger Goals
- 24:07 Success Takes Time
- 26:10 Redefining Business Success
- 28:45 Books, Coaching, and Resources
=== Guest: Melanie Curtis, Melanie Curtis Coaching
- Website: https://www.melaniecurtis.com
- LinkedIn: https://www.linkedin.com/in/melaniecurtis11/
=== Companies / Vendors / Products / Books
- ACES Conference: https://acesconf.com
- How to Fly Book: https://amzn.to/4vk3A9T
- How to Fly Challenge: https://go.melaniecurtis.com/howtoflychallenge
- Gratitude Challenge: https://go.melaniecurtis.com/gratitude-challenge
- Build or Rebuild Your Bucket List: https://go.melaniecurtis.com/build-your-bucket-list
- What Color Is Your Parachute?: https://amzn.to/4f0qs86
=== SPONSORS:
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This conversation starts with a confession: I’ve been living in Lifecycle Manager just for hardware reports and ignoring the big SaaS management piece sitting right in my Pro license. Ryan breaks down how ScalePad pulled in tech from their Produce8 acquisition to build a SaaS management layer that finally gives MSPs visibility into the cloud side of the stack—apps, users, time in app, and historical usage—so you can see what’s actually being used and what’s burning budget for no reason.
We also zoom out and talk about the bigger picture of where ScalePad is heading. Lifecycle Manager has been rebuilt to bring more of the MSP workflow inside the platform: assessments, comparables, initiatives that sync to your PSA, roadmaps tied into budgets, and automated QBR reports that save you from copy-paste hell. On top of that, ScalePad is going API-first and AI-enabled, exposing Lifecycle Manager through MCP, adding an AI agent and ScalePad Copilot, and lining up CSAT, NPS, UI refresh, and alignment modules so you can measure client sentiment and grow inside existing agreements.
=== Chapters
- 00:21 Podcast Row and New SaaS Tools
- 04:41 Agent Deployment for SaaS Tracking
- 06:25 SaaS Visibility and Reporting Value
- 09:18 API-First AI Integration Roadmap
- 11:09 MSP Feedback at Pax8 Beyond
- 12:26 Pricing and Included Features
- 14:05 Why AI Vibe Coding Falls Short
- 17:09 Upcoming CSAT and UI Refresh
- 19:41 Signing Off from Salt Lake City
=== Guest: Ryan Sigouin, ScalePad
- Website: https://www.scalepad.com
- LinkedIn: https://www.linkedin.com/in/ryan-sigouin
=== Companies / Vendors / Products / Books
- Lifecycle Manager (ScalePad): https://www.scalepad.com/lifecycle-manager
- IT Glue: https://www.itglue.com
- ConnectWise: https://www.connectwise.com
- DNSFilter (Needs Verification for exact reference): https://www.dnsfilter.com
- Claude (Anthropic): https://www.anthropic.com/claude
- Microsoft Copilot: https://www.microsoft.com/copilot
- Model Context Protocol (MCP) (Anthropic): https://www.anthropic.com/news/model-context-protocol
- Pax8: https://www.pax8.com
- Pax8 Beyond: https://www.pax8beyond.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I caught up with Victor Lopez from FlexPoint live at Pax8 Beyond in Salt Lake City to talk about one of the least‑loved parts of running an MSP: getting paid. Victor breaks down how FlexPoint sits alongside QuickBooks and your PSA to automate accounts receivable, from credit card and ACH payments to client self‑service through a portal, all while keeping your existing billing workflows intact.
We get into cash‑flow friendly features like same‑day ACH funding, short‑term financing that lets clients spread big projects over 30 days to 12 months while you still get paid upfront, and a fixed monthly subscription model that doesn’t scale your fees every time your revenue grows. Victor also previews FlexPoint’s AI voice agents that can call clients, explain invoices line‑by‑line, resend invoices on the spot, and show you opens and clicks, all designed to protect the MSP–client relationship while reducing back‑office friction.
=== Chapters
- 00:31 Introduction and Salt Lake Visit
- 02:15 FlexPoint Billing Basics
- 04:23 Flexible Payments and Financing
- 06:43 Collecting Past Due Payments
- 09:34 Pricing and QuickBooks Integration
- 11:07 Pax8 Marketplace Growth
- 12:54 Smooth Switch and Workflow Fit
- 15:36 AI Agents for Collections
=== Guest: Victor Lopez, FlexPoint
- Website: https://www.flexpoint.io
- LinkedIn: https://www.linkedin.com/in/victorlopez
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com
- American Express: https://www.americanexpress.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Microsoft: https://www.microsoft.com
- Wu‑Tang Clan: https://wutangclan.com
- Delta Air Lines: https://www.delta.com
- Claude / Claude.ai: https://claude.ai
- Anthropic: https://www.anthropic.com
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Gene Kim brings a channel-first perspective to Absolute Security’s move into the MSP space, after years of working as a reseller and service provider himself. He shares how Absolute grew from the “LoJack for laptops” days into a firmware-embedded platform already present in over 600 million devices worldwide, enabling location, geofencing, and security controls that don’t depend on the OS.
We dig into real-world concerns MSPs have today: increasing attacks targeting providers, management tools being turned against us, and the operational pain of agent drift and offline tools. Gene explains how Absolute can maintain integrity for EDR and RMM agents, auto-heal disabled services, and even restore devices that were wiped via tools like Intune—all delivered with MSP-friendly consumption-based licensing through Pax8. If you’re trying to improve uptime, reduce tickets, and differentiate your security story, this one will get you thinking differently about what “endpoint resilience” should look like.
=== Chapters
- 00:27 Introduction and Radio Row Setup
- 00:42 Meet Gene Kim from Absolute
- 02:39 From Computrace to Absolute Security
- 04:51 Firmware-Based Device Resilience
- 07:33 Pax8 Marketplace Launch
- 09:05 Why MSPs Matter Most
- 10:30 Rethinking Security for MSPs
- 12:39 MSP Breach Risks and Recovery
- 15:46 Working with Firmware-Embedded Tools
- 17:11 Better Inventory and Asset Data
- 20:18 Co-Managed Access and MSP Fit
- 22:18 Future Growth with Pax8
=== Guest: Gene Kim, Absolute Security
- Website: https://www.absolute.com
- LinkedIn: https://www.linkedin.com/in/genekim5/
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com
- Ivanti (formerly LANDesk): https://www.ivanti.com
- SentinelOne: https://www.sentinelone.com
- Datto: https://www.datto.com
- Microsoft Intune: https://www.microsoft.com/microsoft-intune
- Fortune 500: https://fortune.com/ranking/fortune500/
- Dry Bar Comedy: https://www.drybarcomedy.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I share some summer MSP war stories—court reporters with broken Wi-Fi, a small airport’s noisy digital logger, and my go-to Windows commands for quick network checks—and then I get honest about vendor behavior that crosses the line.
From hidden billing and broken portals to reps calling my wife’s cell phone, I lay out what respectful partnership should actually look like in our channel.
=== Chapters
- 01:05 Show Kickoff and Summer Plans
- 05:00 Managed Switches Versus Real Problems
- 10:11 Airport Logger Troubleshooting
- 15:32 Netstat as a Quick Diagnostic
- 26:34 Vendor Complaints and Boundaries
- 44:31 Partner Portals and Wrap-Up
=== Companies / Vendors / Products / Books
- TechCon Unplugged: https://www.techconunplugged.com
- Learn netstat: https://www.ionos.com/digitalguide/server/tools/introduction-to-netstat/
- Ruckus Networks (CommScope): https://www.commscope.com/ruckus
- SonicWall: https://www.sonicwall.com
- AppRiver: https://www.appriver.com
- Pax8: https://www.pax8.com
- ZoomInfo: https://www.zoominfo.com
- Google Business Profile: https://www.google.com/business
- Microsoft / Microsoft 365 / Microsoft Teams: https://www.microsoft.com
- NetAlly EtherScope: https://www.netally.com/etherscope-nxg
- NetAlly LinkRunner: https://www.netally.com/linkrunner-10g
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Kim Simmonds is back with me live from day three of Pax8 Beyond 2026, and we’re talking about what actually works when you mix AI, contracts, and MSPs. Cloud Contracts 365 uses AI where it makes sense—review and redlining—on top of contracts that are built the old‑fashioned way by lawyers who live in this world every day. We walk through how the platform leans on MSP-specific playbooks, machine learning, and LLMs to flag legal risk without letting the robot be the lawyer.
Kim shares some of the wild assumptions she hears at the booth, including MSPs asking if Cloud Contracts 365 can “guarantee” they’ll never be sued and folks who proudly fed Claude or Copilot a prompt and called it a contract. She breaks down real examples where AI‑drafted agreements quietly added “termination for convenience” language, turning what owners thought were three‑year commitments into 30‑day rolling terms that kill recurring revenue and spook buyers and investors. We also dig into how their templates are tuned for each U.S. state, how you can tap into U.S. counsel directly through the platform, and where integrations like Halo PSA make the legal workflow feel more like an MSP tool than a law firm visit.
=== Chapters
- 00:00 Welcome From Pax8 Beyond Day Three
- 00:49 Introducing Kim Simmonds And Cloud Contracts 365
- 03:29 Why AI Alone Shouldn’t Write Contracts
- 08:53 Why Claude Legal And DIY AI Contracts Fall Short
- 09:34 Hidden Termination Clauses And Revenue Risk
- 15:28 State-By-State MSAs And U.S. Legal Coverage
- 17:31 Integrations With Halo PSA And Future MSP Platforms
- 18:58 Kim’s Life Beyond Legal Work And Family Time
=== Guest: Kim Simmonds, Cloud Contracts 365 / Law 365
- Website: https://www.cloudcontracts365.com
- LinkedIn: https://www.linkedin.com/in/kimsimmonds365
=== Companies / Vendors / Products / Books
- Law 365: https://www.law365.co
- Pax8: https://www.pax8.com
- Pax8 Beyond (Conference): https://www.pax8beyond.com/
- Halo PSA: https://www.halopsa.com
- Claude (Anthropic Claude): https://www.anthropic.com/claude
- Microsoft Copilot: https://www.microsoft.com/copilot
- Kaseya: https://www.kaseya.com
- “The Best of 1 Minute Wednesday” (book): https://amzn.to/4rptCGW
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I’m catching up with Ryan Walsh at PAX8 Beyond to talk venue vibes, partner trust, and what their latest SMB Pulse Report reveals about real-world AI adoption, spend, and results for small businesses. We unpack why so many AI projects get stuck in pilot mode, what MSPs are missing, and how to move fast with secure agents that clients can actually trust.
This conversation starts with the shift from Denver to Salt Lake City and why the new convention center layout changes the feel of the entire event. Ryan and I talk about the opening ceremony, where the energy hit, where it dragged, and how seriously PAX8 takes survey data, direct partner conversations, and even the uncomfortable feedback when something doesn’t work.
We then dig into the SMB Pulse Report, which combines PAX8 marketplace data, partner insights, and external research to track how small businesses are adopting generative AI, where they’re spending, and why returns are lagging. The data shows strong adoption and increased spend, but also stalled pilots, low trust in agents, and a big gap between time saved and profit realized—exactly where MSPs can step in with security, governance, data quality, and tightly integrated workflows. We also talk about emerging AI-native competitors, the importance of owning the “last mile” to the customer, and why vendors and MSPs alike need to be customer zero so they can confidently deploy secure, reliable agents at scale.
=== Chapters
- 00:24 Venue Impressions and Conference Flow
- 04:06 Opening Ceremony Reactions
- 08:22 Feedback Culture and Trust
- 12:56 SMB Pulse Report Findings
- 20:48 AI Adoption and Partner Strategy
- 23:06 Winning the First Agent
- 26:30 Vendors Must Become Customer Zero
=== Guest: Ryan Walsh, Pax8
- Website: https://www.pax8.com
- LinkedIn: https://www.linkedin.com/in/ryanmwalsh1/
=== Companies / Vendors / Products / Books
- PAX8: https://www.pax8.com
- Gaylord (venue): https://www.gaylordhotels.com
- ConnectWise: https://www.connectwise.com
- Canadian Federation of Independent Business: https://www.cfib-fcei.ca
- IDC (International Data Corporation): https://www.idc.com
- McKinsey & Company: https://www.mckinsey.com
- Omni Hotel (Fort Lauderdale convention hotel): https://www.omnihotels.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I’m talking with Evergreen co-founder Ramsey Sahyoun about their Berkshire-inspired, buy-and-hold approach to MSP acquisitions and what makes their decentralized model stand out in a crowded M&A market. We dig into how Evergreen evaluates deals, supports owners who stay or exit, and why AI-driven automation and ERP consulting are becoming real revenue engines.
Evergreen has quietly become one of the biggest players in MSP acquisitions, but they’re not running the typical private equity roll-up playbook. In this conversation, Ramsey walks me through how Evergreen aims to be a permanent home for MSPs, keeping brands, tech stacks, and local leadership in place while layering on support, peer groups, and vendor leverage to help each business grow. We talk through their Berkshire Hathaway inspiration, the first MSP deal with Wolf Consulting in Pittsburgh, and how they built trust in an industry they weren’t originally from.
=== Chapters
- 00:00 Live From Pax8 Beyond 2026
- 00:18 Meet Ramsey And Evergreen’s MSP Model
- 01:24 Evergreen’s Berkshire-Inspired Origin Story
- 03:38 First MSP Deal With Wolf Consulting
- 05:40 Keeping MSPs Independent While Scaling
- 08:21 Global Expansion And Evergreen’s Long-Term Vision
- 09:31 Owner Exit Options And Value Creation Playbook
- 11:43 Deal Size, EBITDA Targets, And Pax8 Partnership
- 13:09 Doubters, Rising Valuations, And Competitive M&A
- 17:52 ERP Expansion And AI Workflow Automation
=== Guest: Ramsey Sahyoun, Evergreen Services Group
- Website: https://www.evergreensg.com
- LinkedIn: https://www.linkedin.com/in/ramsey-sahyoun-67b32683
=== Companies / Vendors / Products / Books
- Wolf Consulting: https://www.wolfconsulting.com
- Pax8: https://www.pax8.com
- Pax8 Beyond (Conference): https://www.pax8beyond.com
- Berkshire Hathaway: https://www.berkshirehathaway.com
- GEICO: https://www.geico.com
- NetSuite: https://www.netsuite.com
- Sage Intacct: https://www.sageintacct.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
We’re on the floor at Pax8 Beyond in Salt Lake City with GTIA leaders Dan Wensley and MJ Shoer, talking about ChannelCon 2026 in San Diego and what’s changed since the CompTIA transition. They share how GTIA rebuilt from zero infrastructure, doubled IT service provider attendance year over year, and is leaning into education, research, and community to deliver “more value to more members.
We also dig into the new AI and innovation awards, the GTIA ISAO, and a major collaboration with Texas A&M to define standards for responsible, professional IT services. Dan and MJ explain why now is the time for MSPs to stop sitting on the sidelines, plug into a global trade association, and take advantage of millions of dollars in resources, threat intel, and free access to ChannelCon for just a few hundred bucks a year.
=== Chapter
- 0:27 PAX8 Beyond Kicks Off
- 1:35 ChannelCon Heads to San Diego
- 3:51 AI Awards and Member Value
- 9:20 Research, Education, and Growth
- 11:01 Responsible IT Services Standards
- 15:37 Growth Challenges and Foundations
- 18:36 Community Impact Stories
- 21:22 Why Join GTIA Now
- 24:14 Final Invitation to Members
- 25:42 Event Fun and Entertainment
=== Guest: Dan Wensley
- Company: GTIA – Global Technology Industry Association: https://gtia.org/
- LinkedIn: https://www.linkedin.com/in/danwensley
=== Guest: MJ Shoer
- Company: GTIA – Global Technology Industry Association: https://gtia.org/
- LinkedIn: https://www.linkedin.com/in/mjshoer
Shout-outs
- Nick Heddy: https://www.linkedin.com/in/nick-heddy-pax8/
- Scott Chasin: https://www.linkedin.com/in/scottchasin/
- Rob Rae: https://www.linkedin.com/in/robtrae/
- Carolyn April: https://www.linkedin.com/in/carolyn-april-90894233/
- Nancy Hamervik: https://www.linkedin.com/in/nancyhamervik
Companies / Vendors / Products / Events / Organizations
- Pax8: https://www.pax8.com
- ChannelCon (GTIA event): https://channelcon.gtia.org/
- Consortium for Responsible IT Services: https://it-services.tamu.edu
- ASCII Group: https://www.ascii.com
- Gaslamp District (San Diego area reference): https://www.gaslamp.org
- Salt Lake City (host city, Pax8 Beyond 2026): https://www.slc.gov
- San Diego (host city, ChannelCon 2026): https://www.sandiego.gov
- Breakaway (legacy CompTIA/ChannelCon event name, historical reference): https://www.comptia.org (no separate current site; legacy brand)
- NSITSP – National Society of IT Service Providers: https://www.nsitsp.org
- ConnectWise: https://www.connectwise.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Cynthia Schreiner joins me live at Pax8 Beyond to talk about her first year at Pax8, what makes their partner community feel different, and how she’s using AI and automation to transform event operations.
Catching up with Cynthia at Pax8 Beyond 2026 in Salt Lake City, we dig into her move into the Senior Manager of Channel Engagement role, what it’s been like working alongside channel heavy hitters, and why this first Beyond feels so energizing for partners. We get into the real value of MSP community, the stress and isolation that comes with running an IT services business, and how it changes when you’re in a room full of vendors and peers who actually understand what you do. Cynthia also shares how she shifted her mindset around AI: instead of waiting for “free time” to learn tools, she started attacking annoying tasks with Copilot and CoWork, building skills that now save her hours across 90+ events.
=== Chapters
- 00:00 Welcome From Pax8 Beyond In Salt Lake City
- 00:18 Introducing Cynthia Schreiner And Her Move To Pax8
- 03:06 First Time At Pax8 Beyond And Event Energy
- 07:23 MSP Relationships, AI Conversations, And New Opportunities At Pax8
- 08:29 Changing Mindset Around AI And Automating Event Work
- 14:41 Why Community Matters So Much For MSPs
- 16:11 Inside Pax8’s Partner Approach, Academy, And Services
- 17:00 Running 90+ Events, Logistics Strategy, And Planning
- 18:54 How To Get Pax8 To Your Event And Annual Scheduling
- 20:26 Pax8 Beyond Entertainment, Past Performers, And Closing With Cynthia
=== Guest: Cynthia Schreiner, Pax8
- Website: https://www.pax8.com
- LinkedIn: https://www.linkedin.com/in/cynthia-schreiner
=== Shout-outs
- Eric Torres – https://www.linkedin.com/in/torreseric/
- Ola Witukiewicz – https://www.linkedin.com/in/ola-witukiewicz/
- Rob Rae – https://www.linkedin.com/in/robtrae/
- Nick Heddy – https://www.linkedin.com/in/nick-heddy-pax8/
=== Companies / Vendors / Products / Books
- ConnectWise – https://www.connectwise.com
- Copper Onion (restaurant) – https://www.thecopperonion.com
- Red Rock Brewery – https://redrockbrewing.com
- Caputo’s / Caputo’s Market & Deli (likely “Caputo” coffee) – https://caputos.com
- Beyond (Pax8 Beyond conference) – https://www.pax8.com/beyond
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Gene Reich from Traceless joins me live at Pax8 Beyond to walk through a fresh way MSPs can protect identity, data, and high‑risk business communications from modern phishing and social engineering attacks. We talk tools, workflows, and the realities of building a security product that respects the MSP business model instead of competing with it.
This conversation starts with a simple question every MSP wrestles with: how do I really know who’s calling my helpdesk and how do I safely share passwords and sensitive details without leaving them in tickets, chat threads, or inboxes forever? From there, Gene breaks down how Traceless grew from that pain point into a broader mission of protecting business communication—beyond just email security—by layering identity verification, secure data exchange, and contextual AI on top of the tools we already use.
=== Chapters
- 00:00 Introduction from Pax8 Beyond
- 01:43 Gene Reich's MSP background
- 03:48 What Traceless does for MSPs
- 04:48 Traceless Verify and identity checks
- 06:10 Traceless Data and secure file sharing
- 08:08 AI-driven contextual DLP explained
- 10:32 Social engineering and risky workflow examples
- 12:17 How the idea for Traceless took shape
- 14:37 MSP channel strategy and market positioning
- 17:20 Pricing evolution and product growth
- 18:29 PitchIT, branding, and booth strategy
- 21:38 Where to find Traceless and closing thoughts
=== Guest: Gene Reich, Traceless
- Website: https://traceless.com
- LinkedIn: https://www.linkedin.com/in/genereich/
=== Shout-outs
- Name: Rob Rae: https://www.linkedin.com/in/robtrae/
- Name: Eric Anthony: https://www.linkedin.com/in/esanthony/
- Name: Arnie: https://www.linkedin.com/in/arniebellini/
=== Companies / Vendors / Products / Events / Organizations
- Pax8: https://www.pax8.com
- Pax8 Beyond (conference): https://www.pax8.com/beyond
- Apple Certified Consulting Network: https://consultants.apple.com
- ACES (MSP conference): https://acesconf.com
- CrowdStrike: https://www.crowdstrike.com
- PitchIT (contest): https://itnation.connectwise.com/pitchit
- Salesforce: https://www.salesforce.com
- Ultimate Frisbee (sport, used for swag context): https://usaultimate.org
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNM
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
David and I sit down on Radio Row at Pax8 Beyond 2026 to talk about the real-world impact of AI automation on MSP operations and service delivery. David shares how Pia moved from educating the market pre‑ChatGPT to now serving a much more AI‑aware MSP community, and why waiting on the sidelines is a risky growth strategy if you want to keep up with demand.
We walk through Pia’s Engage stack—PiaChat in Microsoft Teams and resolution‑driven smart forms that turn conversations and requests directly into completed tickets—plus a growing automation hub that lets vendors and MSPs publish and share proven runbooks. David explains how Pia’s out‑of‑the‑box automations free up level one techs, protect level twos from onboarding backlogs, and give MSPs room to focus on higher‑value projects instead of reinventing tools that already exist.
=== Chapters
- 00:24 PIA’s New Leadership
- 02:27 Seeing MSPs Differently
- 03:32 AI Competition Heats Up
- 07:18 Building on the Platform
- 10:11 Teams Chat Launch
- 11:48 New Features and Integrations
- 14:11 Level One in Transition
- 17:15 First Impressions of Utah
- 18:25 Pax8 Marketplace Debut
- 20:01 Skiing, Surfing, and Wrap-Up
=== Guest: David Schwartz, Pia
- Website: https://pia.ai/
- LinkedIn: https://www.linkedin.com/in/dave-m-schwartz
=== Shout-outs
- Tim Coach: https://www.linkedin.com/in/tim-coach/
=== Companies / Vendors / Products / Books
- Pia Chat: https://pia.ai/news/introducing-pia-chat-msp-automation-in-teams-pia
- Pax8: https://www.pax8.com
- Pax8 Beyond (event): https://www.pax8beyond.com
- ChatGPT (OpenAI): https://openai.com/chatgpt
- Microsoft Teams: https://www.microsoft.com/microsoft-teams
- OpenAI: https://openai.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Statehouses have been busy, and the Center for Long-Term Cybersecurity at UC Berkeley found that in 2025 alone, state governments passed 99 cybersecurity-related bills, creating 393 new statutory requirements. Most of these new laws hit public schools, state agencies, cyber insurance policyholders, and critical infrastructure, which means your client base is becoming more regulated even if MSPs aren’t named directly in the statutes. I walk through how this shows up in your day-to-day work as new documentation, governance, and compliance expectations that land on your plate, and how to use the referenced database as a cheat sheet for scoping projects and updating your service catalog.
We also unpack cybersecurity safe harbor laws, now on the books in states like Ohio, Connecticut, Iowa, Nebraska, Oklahoma (for hospitals), Tennessee, and Texas, where a written, framework-aligned security program can give you an affirmative legal defense after a breach. From there we head into Colorado’s digital right to repair fight, California’s proposal to tax downloaded software, the broader trend of states taxing software in more than 30 jurisdictions, and NSITSP’s work building a legislative toolkit, outreach guides, and model IT provider legislation that’s ready to use if regulators decide to come back for our industry.
=== Chapters
- 00:25 NSITSP Update Intro
- 02:07 State Cyber Laws Surge
- 05:14 Safe Harbor Protections
- 08:52 Right to Repair Battle
- 12:27 Software Tax Debate
- 14:53 Policy Toolkit Launch
=== Companies / Vendors / Products / Books
- National Society of IT Service Providers (NSITSP): https://nsitsp.org
- Center for Long-Term Cybersecurity (UC Berkeley): https://cltc.berkeley.edu
- NIST (National Institute of Standards and Technology): https://www.nist.gov
- FedRAMP (Federal Risk and Authorization Management Program): https://www.fedramp.gov
- Center for Internet Security (CIS): https://www.cisecurity.org
- ISO 27000 (ISO/IEC 27000 family): https://www.iso.org/isoiec-27001-information-security.html
- HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaa
- Ohio Revised Code (Sections 1354.01 and 1354.05): https://codes.ohio.gov/ohio-revised-code/chapter-1354
- Colorado Consumer Right To Repair Digital Electronic Equipment Law: https://leg.colorado.gov
- California State Government (sales tax on downloaded software context): https://www.cdtfa.ca.gov
- Maryland Tax on IT Services (Maryland State Government): https://www.marylandtaxes.gov
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Brook Lee and I catch up in Salt Lake City and dig into why she joined Rev.io, how the company evolved from telco billing into an AI-first PSA platform, and what “good leadership” actually looks like from the vendor side. We talk about why most PSAs are still glorified ticketing systems, how that hurts sales, marketing, and finance, and why a modern platform has to be something the entire MSP can actually use without a 600-dollar-an-hour consultant.
We also get into Brook’s unapologetically spicy guidebook on leveraging vendor relationships, why vendors should be doing a lot more than handing out MDF, and how MSPs can demand real training, better support, and useful assets instead of shelfware. Then we lighten it up with a surprisingly serious breakdown of swag strategy, from good pens and koozies to the worst throwaway giveaways on the expo floor and some “super secret” Rev.io dice.
=== Chapters
- 00:24 New Company, New Mission
- 03:10 Why Rev.io Fits
- 05:21 PSAs Should Serve Everyone
- 10:46 Vendor Relationships Reimagined
- 16:07 Swag Wars and Useful Gifts
- 23:05 Budgeting for Big Events
=== Guest: Brook Lee
- Rev.io – https://www.rev.io
- LinkedIn: https://www.linkedin.com/in/brookatrevio/
=== Companies / Vendors / Products / Books
- Pax8 – https://www.pax8.com
- ASCII (ASCII Group) – https://www.ascii.com
- MSP Expo – https://www.mspexpo.com
- ScalePad – https://www.scalepad.com
- Cytracom – https://www.cytracom.com
- OpenText – https://www.opentext.com
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Synology has been a go‑to for a lot of us because of price, reliability, and that rich app ecosystem, but the recent changes around Active Insight, drive “compatibility,” and DSM 7.4’s storage efficiency are raising serious questions for MSPs. In this episode, I share what I’m seeing in production, how client quotes balloon when you go “all Synology,” and why these policy decisions feel less like engineering and more like a cash grab that erodes trust with partners.
From there, I pivot into some nuts‑and‑bolts network talk: why I insist on managed switches almost everywhere, how to use port statistics to find bad cabling and terminations, and where tools like the Fluke LinkIQ Duo actually fit compared to NetAlly devices. I walk through real testing examples, pricing comparisons, and when it makes sense to spend three to four grand on a network tester versus just leaning harder on managed infrastructure and monitoring.
=== Chapters
- 01:02 Weekly Live Show Intro
- 02:49 Family Comes First
- 04:51 Synology Trust Issues
- 13:02 Synology Price Shock
- 14:39 Computex Announcements
- 17:04 DSM 7.4 Concerns
- 21:15 NetAlly Tip of the Week
- 26:04 Fluke LinkIQ Review
- 31:35 LinkIQ Test Results
- 37:26 Wi-Fi Testing Quirks
- 39:44 Tool Value and Pricing
- 40:52 Amazon Tool Comparison
- 46:29 When to Buy Expensive Tools
- 48:22 Sponsor Shoutouts
=== Shout-outs
- Eric Anthony: https://allthingsmsp.com/
- Carey Holzman: https://www.youtube.com/@CareyHolzman
- Tom Lawrence: https://www.youtube.com/@LAWRENCESYSTEMS
=== TechCon Unplugged: https://www.mspunplugged.com/techcon-unplugged/
=== Companies / Vendors / Products / Books
- Synology: https://www.synology.com
- DSM (DiskStation Manager) 7.4: https://www.synology.com/en-global/DSM74
- QNAP: https://www.qnap.com
- TrueNAS: https://www.truenas.com
- Unraid: https://unraid.net
- Domotz: https://www.domotz.com
- Auvik: https://www.auvik.com
- Proxmox: https://www.proxmox.com
- Nutanix: https://www.nutanix.com
- NetAlly: https://www.netally.com/
- Buy the NetAlly LinkRunner AT 3000 Kit: https://amzn.to/4eGEdbQ
- Buy the NetAlly LinkRunner AT4000 Kit: https://amzn.to/4vG8WwY
- Fluke Cable Testing: https://www.flukenetworks.com/enterprise-network/network-testing/linkiq-cable-and-network-tester
- Buy the Fluke LinkIQ Duo: https://amzn.to/4eGG4O5
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I’m live at Pax8 Beyond 2026 in Salt Lake City with Acronis Channel Chief Officer Alex Ruslyakov, breaking down how Acronis is protecting GenAI, simplifying MSP operations, and helping partners scale smarter. We talk AI security, automation, CyberFrame, and a new partner program that bakes business growth tools right into the Acronis platform.
From there, we zoom out to the bigger Acronis platform strategy: automation, agentic AI, third‑party integrations, and a unified console designed to cut tool overload while reducing operational overhead. Alex also walks through Partner Program 2.0, baked directly into the platform, along with CyberFrame virtual infrastructure, integrated endpoint protection, backup, disaster recovery, and even automated social media marketing to help MSPs actually find and close new business.
=== Chapters
- 00:23 Event Kickoff
- 02:47 AI Protection Launch
- 07:21 Simplifying MSP Operations
- 10:09 Partner Program 2.0
- 14:12 Social Marketing Automation
- 15:26 CyberFrame Unveiled
- 17:00 Channel Partnership Philosophy
=== Guest: Alex Ruslyakov
- Company: Acronis – https://www.acronis.com
- LinkedIn: https://www.linkedin.com/in/alex-ruslyakov
=== Shout-outs
- Nick Heddy: https://www.linkedin.com/in/nick-heddy-pax8/
=== Companies / Vendors / Products / Events
- Pax8: https://www.pax8.com
- Acronis Cyber Cloud: https://www.acronis.com/en-us/products/cloud/
- Acronis CyberFrame: https://www.acronis.com/en/products/cloud/cyber-protect/cyber-frame/
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Microsoft Azure: https://azure.microsoft.com
- VMware: https://www.vmware.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I caught up with David Meister from Check Point live at Pax8 Beyond to dig into what they’ve really been building for MSPs the last few years. You probably know them from Avanan on the email side, but David walks me through how Check Point has pulled together Avanan, Perimeter 81, Cyberint, and the Lakera AI security acquisition into a single, multi‑tenant MSP platform with consumption‑based billing, no minimums, and no lock‑ins.
=== Chapters
- 00:19 MSP AI Security Launch
- 02:03 Expanding Check Point’s MSP Program
- 06:09 Securing AI Agents and MCP
- 09:22 Unified MSP Workspace Bundles
- 12:00 Utah Adventures With Partners
- 14:15 Gandalf AI Hackathon
- 18:44 Booth Swag and Closing Notes
=== Guest: David Meister, Check Point Software
- Company: https://www.checkpoint.com
- LinkedIn: https://www.linkedin.com/in/davemeister1/
=== Shout-outs
- Matt Lee: https://www.linkedin.com/in/cybermattlee/
=== Companies / Vendors / Products / Events / Places
- Pax8: https://www.pax8.com
- Pax8 Beyond (event): https://www.pax8.com/en-us/events/beyond
- Check Point Software Technologies: https://www.checkpoint.com
- Avanan: https://www.avanan.com
- Perimeter 81: https://www.perimeter81.com
- Cyberint: https://www.cyberint.com
- Lakera (Checkpoint AI Security): https://www.lakera.ai
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Gandalf (Checkpoint AI hacking game): https://gandalf.lakera.ai/baseline
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
ConnectWise has been talking platform for years, but David Raissipour explains what’s actually changed in the last 18 months and why MSPs should care now. We dig into how the former ASIO stack has been refocused and rebranded as the ConnectWise platform, with a single data layer, unified services, and an AI and automation layer that sits across PSA, RMM, ScreenConnect, documentation, and security.
David breaks down how ConnectWise approached their agentic platform, why they quietly rolled out a 15‑minute SLA for their managed SIEM and EDR before talking about it on stage, and what it took to hit 100% on that SLA before they felt comfortable putting their names on it. We get real about the “heavy” reputation ConnectWise had, what partner migration looks like now, and how an outsider to the MSP world thinks about listening to partners without needing to “have been an MSP” to build the right tools.
=== Chapters
- 01:08 David’s Role Leading Product, Cyber And Services
- 03:44 From ASIO To The New ConnectWise Platform
- 05:08 Building A Unified AI And Automation Layer
- 07:47 Agentic Platform, RPA And New SIEM For MSPs
- 08:49 Agentic SOC And 15-Minute Security SLA
- 11:47 Cultural Shift: Under‑Promising, Over‑Delivering For MSPs
- 15:16 Partnering With Pax8 To Reach More MSPs
- 16:50 Do Vendors Need MSP Experience To Build For MSPs
- 21:38 AI, Automation And Why Humans Still Matter
=== Guest: David Raissipour
- ConnectWise – https://www.connectwise.com
- LinkedIn: https://www.linkedin.com/in/david-raissipour
=== Shout-outs
- Manny Rivelo, ConnectWise – https://www.linkedin.com/in/mannyrivelo
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com
- RSA Security: https://www.rsa.com
- Sophos: https://www.sophos.com
- Mimecast: https://www.mimecast.com
- Microsoft: https://www.microsoft.com
- Elastic / Elastic Security Stack: https://www.elastic.co/security
- IT Nation (ConnectWise event): https://itnation.connectwise.com/
- N-able: https://www.n-able.com
- IT Boost: https://www.connectwise.com/platform/itboost
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Megan shares her journey from running a 30-person agency to shifting into Pisces Growth Consulting after a cancer diagnosis forced her to rethink what kind of business and life she actually wanted. She talks candidly about the difference between building a business versus just monetizing a skill, the trap of being an “accidental business owner,” and why many MSPs are trying to replace themselves in all the wrong places.
We get into the “lead gen fallacy” and why “I just need more leads” is usually code for deeper problems around positioning, offer, pricing, sales process, and client fit. Megan walks through how she helps MSPs score client quality beyond MRR, clean up bad-fit clients, and stop underpricing services so they can focus on profit, happiness, and building a business they’d actually buy themselves.
=== Chapters
- 00:35 Welcome to Money, Marketing, Growth
- 02:36 Exit Plans and Cancer
- 04:49 From Agency to Consulting
- 12:21 Rethinking MSP Growth
- 16:28 The Lead Gen Fallacy
- 22:17 Profit Over Revenue
- 29:22 Diagnosing Growth Problems
- 35:27 Content From Real Conversations
- 39:45 Kick-Ass Marketer Origins
- 44:57 Be Honest, Be You
=== Guest: Megan Killion, Pisces Growth Consulting
- Website: https://megankillion.com
- LinkedIn: https://www.linkedin.com/in/megankillion
=== Companies / Vendors / Products / Books
- MSP GeekCon: https://mspgeekcon.com/
- IT Nation: https://itnation.connectwise.com/
- MSP Sales Playbook (book): https://amzn.to/4oDvThF
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Nick Ross joins me live from Pax8 Beyond in Salt Lake City to walk through how Cloud Capsule is changing the way MSPs handle Microsoft 365 security and compliance. We get into the pain of running traditional assessments, chasing Secure Score, and trying to map CIS and other frameworks across hundreds or even thousands of tenants without burning out your team or living in PowerShell all day. Nick explains how Cloud Capsule was born from those real MSP struggles, and how they’re now scanning tenants in about a minute and turning that data into practical guidance MSPs can actually act on.
We also talk about Cloud Capsule’s new remediation capabilities, how they’re avoiding the “one-click chaos” trap, and why they’re focusing on proactive security instead of just reacting to alerts. Nick breaks down their capsule concept for bundling policies by client type, their support for frameworks like CIS, UK Cyber Essentials, Essential 8, and SMB 1001, and how MSPs can use the platform to standardize security without ignoring the nuances and exceptions every client inevitably has. We wrap up with how his T-Minus 365 channel feeds awareness and leads, and why he’s doubling down on content for the MSP community.
=== Chapters
- 00:24 Cloud Capsule Debut
- 02:18 Building Microsoft 365 Security
- 04:29 Remediation Buttons Arrive
- 06:29 Standing Apart From Competitors
- 07:39 PAX8 Roots and Reunion
- 09:26 YouTube Growth Continues
- 11:48 MSPs First, Enterprises Too
- 14:16 Capsules for Client Groups
- 15:14 Closing Thoughts and Booth Invite
=== Guest: Nick Ross
- Company: Cloud Capsule: https://cloudcapsule.io
- LinkedIn: https://www.linkedin.com/in/nick-ross-77781a82/
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com
- T-Minus 365: https://t-365.com
- CIS (Center for Internet Security): https://www.cisecurity.org
- UK Cyber Essentials: https://www.ncsc.gov.uk/cyberessentials/overview
- Essential 8: https://www.cyber.gov.au/resources-business-and-government/essential-cyber-security/essential-eight
- Microsoft Secure Score: https://security.microsoft.com/securescore
- Microsoft Lighthouse: https://www.microsoft.com/microsoft-365/blog/microsoft-365-lighthouse
- CIPP: https://cipp.app
- Sourcepass: https://sourcepass.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
The pace of change in the AI market continues to accelerate, and few people have a better view of the MSP ecosystem than Rob Rae. During our conversation at Pax8 Beyond 2026, we discussed how AI has evolved from strategy discussions into implementation, execution, and measurable business outcomes.
Rob shared his thoughts on MSPs creating their own AI solutions, the importance of governance and compliance, and why the industry is still in the early stages of figuring out what works. We also revisited some of Pax8's challenges from the previous year and talked about how organizations grow through change while maintaining trust with partners.
=== Chapters
- 00:18 AI and Beyond Kickoff
- 04:40 Managed Intelligence Revealed
- 07:04 MSPs and the AI Wild West
- 11:58 Next Year’s Venue Tease
- 15:07 Partner Program Growing Pains
- 20:08 Venue, Games, and Vibes
- 21:29 Mystery Musical Guest
=== Guest: Rob Rae, Pax8
- Website: https://www.pax8.com
- LinkedIn: https://www.linkedin.com/in/robtrae/
=== Shout-outs
- Scott Chasin: https://www.linkedin.com/in/scottchasin/
- Matt Lee: https://www.linkedin.com/in/cybermattlee/
- Austin McChord: https://www.linkedin.com/in/mcchord/
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com/en-us/
- Pax8 Beyond: https://www.pax8beyond.com/
- Datto: https://www.datto.com/
- Kaseya: https://www.kaseya.com/
- Rev.io: https://www.rev.io/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Pax8 is planting a flag around the “managed intelligence provider” idea, and this episode unpacks how that changes the story you tell clients about AI, data, and business outcomes. I walk through what I heard in Salt Lake City, from the new AI agent store and marketplace updates to how Pax8 wants to help you go from playing with AI internally to delivering real, billable outcomes for customers.
I also have some fun with conference life: a honest rundown of the swag that worked, the swag that absolutely didn’t, and why vendors should care if their Bluetooth speaker won’t even turn off. From clever hats to custom-engraved keychains, it’s a practical look at what actually keeps your brand in an MSP’s bag instead of their hotel trash can. On top of that, I revisit my EnGenius network test, explain what went wrong, and show you how to use tools like NetAlly, iPerf3, and even simple ping and traceroute to validate your networks.
EnGenius Deep Dive Video: https://www.youtube.com/live/AWNasHLmI5E?si=hZ-c-epWWybPmPST
=== Chapters
- 01:04 PAX 8 Recap Introduction
- 03:10 Show Topics Tonight
- 06:30 Sponsor Spotlight
- 09:29 Network Test Results
- 14:37 Fixing the Packet Loss
- 18:49 Pax8 Beyond Takeaways
- 25:06 Swag Winners and Fails
- 34:31 Wrapping Up PAX 8
=== Shout-outs
- Eric Anthony: https://www.linkedin.com/in/esanthony/
- Jared Castner: https://www.linkedin.com/in/jaredmcasner/
- Jason Miller: https://www.linkedin.com/in/jason-miller-32a03530/
- Carrie Holzman: https://www.linkedin.com/in/careyholzman/
=== Companies / Products Mentioned
- NetAlly EtherScope nXG 300: https://amzn.to/4a592FT
- Pax8: https://www.pax8.com
- TechCon Unplugged: https://techconunplugged.com
- MSP Unplugged: https://www.mspunplugged.com
- EnGenius: https://www.engeniustech.com
- BlackPoint Cyber: https://www.blackpointcyber.com
- Kaseya: https://www.kaseya.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Tim and I talk about a problem every MSP owner knows too well: ideas and insights piling up in notebooks, chats, and AI prompts that never actually turn into content, leads, or sales conversations. Tim walks through how he built a centralized “source of truth” for his learning, plugged in multiple AI models, and layered on workflows for agencies, MSPs, and solopreneurs to turn all that raw thinking into structured, publishable content.
We get into how Golden Iris helps you define your brand voice, create personas, and build repeatable approval workflows so you’re not relying on yet another random marketing tool your team will ignore. Tim shares how he’s using content harvesting, analytics, and human-in-the-loop governance to keep things safe, on-brand, and actually useful for both MSPs and the marketing agencies that support them.
=== Chapters
- 00:36 Money, Marketing, Growth Intro
- 03:19 From Brain Dump to Database
- 07:52 Building for Agencies and MSPs
- 09:50 Tim’s Voice, Captured
- 11:56 The Golden Iris Workflow
- 18:03 Publishing Ideas at Scale
- 20:26 From Prototype to Platform
- 21:55 Analytics-Driven Content Loops
- 23:22 Content Inventory Grows
- 25:20 Turning Sales Calls Into Content
- 29:08 Skills, Kanban, and Destinations
- 31:48 Grandkids and Wrap-Up
=== Guest: Tim Golden, Compliance Scorecard
- Golden Iris: https://app.goldeniris.ai
- Website: https://www.compliancescorecard.com
- LinkedIn: https://www.linkedin.com/in/timgolden
=== Shout-outs
- Eric Bowles, VOSA: https://www.linkedin.com/in/ericbowles
=== Companies / Vendors / Products / Books
- Airtable: https://www.airtable.com
- Asana: https://asana.com
- Monday: https://monday.com
- Shopify: https://www.shopify.com
- WordPress: https://wordpress.org
- Pax8: https://www.pax8.com
- Kaseya: https://www.kaseya.com
- Anthropic (Claude / Claude Code): https://www.anthropic.com
- ChatGPT (OpenAI): https://chat.openai.com
- Perplexity: https://www.perplexity.ai
- Gemini (Google): https://gemini.google.com
- Copilot (Microsoft): https://www.microsoft.com/copilot
- DeepInfra: https://deepinfra.com
- Whisper (OpenAI Whisper): https://openai.com/research/whisper
- Obsidian: https://obsidian.md
- GTIA (conference referenced as “GTIA”): https://www.gtia.org
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Hanging out with Robin Robins in this episode felt less like a marketing chat and more like a reality check for MSP owners who are tired, stressed, and still not getting the growth they want. Robin has been in MSP marketing since 2002, and she’s seen everything from break-fix shops turning into 8 million dollar firms with strong EBITDA, to owners still stuck in the same place decades later because they undercharge, give away work for free, and abdicate marketing to agencies who only implement tactics. She explains why templated campaigns are not the enemy if they sit inside the right strategy, and why so many digital agencies “do SEO” but never ask about your competition, referral systems, or how your team even handles inbound calls.
We get into the uncomfortable stuff: owners chasing 10X growth because “that’s what everyone else is doing,” MSPs under a million who are more stressed than the eight-figure shops, and folks who get to their sixties with no exit and no savings. Robin talks about helping clients pick their financial freedom number, treating the MSP as the vehicle to get there, and refusing to add new customers to an unprofitable model that will just implode under growth. She also shares her bullish view on AI, comparing it to past disruptions like cloud and the internet, and walks through practical ways MSPs should use AI internally, secure client usage, and either partner or carefully structure AI consulting instead of sinking CEO time into one-off, unscalable dev projects.
=== Chapters
- 00:35 MSP Growth Beliefs
- 04:50 Templates Versus Strategy
- 10:35 Fixing the Marketing Gap
- 14:46 Why Grow At All?
- 22:03 From Marketing to Coaching
- 25:57 Strategy Over Tactics
- 29:10 Loving the MSP Niche
- 32:03 Sales Research Matters
- 34:37 AI and the MSP Future
- 41:14 What’s Next for Robin
=== Guests: Robin Robins
- Website: https://www.robinrobins.com
- LinkedIn: https://www.linkedin.com/in/robinrobins
=== Companies / Vendors / Products / Books
- Technology Marketing Toolkit: https://www.technologymarketingtoolkit.com
- Kaseya: https://www.kaseya.com
- CompTIA: https://www.comptia.org
- CoPilot: https://www.microsoft.com/microsoft-365/copilot
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Andrew Hartman knows what it's like to wake up at 4:25 a.m. in a cold sweat, already behind before the day starts. As a former fractional COO of an MSP in Orange County, he watched stress destroy his health, relationships, and peace until he built Time Boss, a framework that's helped 95% of participants experience more peace and reclaim five hours per week. What stuck with me was his "time is cash, not credit" philosophy because we MSPs keep swiping that time credit card without knowing if we have enough hours to pay it off. Andrew breaks down how to architect your week with weekly planning and daily review habits, how to deputize fires to your team instead of living as a firefighter forever, and why solo techs need to protect focused time even when servers are burning. The framework handles the three things coming at all of us: recurring tasks, one-time tasks, and the chaos we didn't see at 6 a.m. that becomes our priority by 10 a.m..
Chapters
- 00:29 Time Is Cash
- 02:28 Burnout Built the System
- 05:12 Cash, Not Credit
- 07:26 Why TimeBoss Stands Out
- 12:02 Burnout at Dawn
- 14:28 Build Firewalls, Not Chaos
- 16:12 Solo Tech Survival
- 24:06 Weekly Rhythm Matters
- 26:21 The Four Choices
- 28:53 The Framework Is Complete
- 31:20 Course Correct Constantly
=== Guest: Andrew Hartman, Time Boss
- Website: https://www.timeboss.us
- LinkedIn: https://www.linkedin.com/in/andrewhartman
- Time Boss Masterclass: https://www.timeboss.us/the-time-boss-weekly-operating-system-masterclass
=== Companies / Vendors / Products / Books
- Getting Things Done (GTD): https://gettingthingsdone.com
- Book: Getting Things Done (By David Allen): https://amzn.to/4dDtcJk
- Franklin Planner / Franklin Covey: https://www.franklinplanner.com
- Franklin Planner – Monthly Calendar Tabs: https://amzn.to/4dUoJAK
- The 4-Hour Workweek: https://fourhourworkweek.com
- Book: The 4-Hour Work Week (by Timothy Ferriss): https://amzn.to/4xeGtjk
- Buy Back Your Time: https://www.buybackyourtime.com
- Book: Buy Back Your Time (by Dan Martell): https://amzn.to/4vhybVV
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This one is a fun mix of money, mindset, and real‑world scars from inside MSP financials. I sit down with Rayanne Buchianico, who’s spent decades inside your QuickBooks, PSA, pricing, and procurement, and who just graduated from the Goldman Sachs 10,000 Small Businesses program. We use one of her client stories about an AI rollout to show why features and benefits don’t sell on their own, and why your client has to actually feel the problem before they’ll part with a dollar. Rayanne explains how the Goldman Sachs framework made her map out risk, target customer, market demand, team readiness, and personal goals before green‑lighting a new service, and how she translated that directly into the managed services world.
We also look at the bigger pivot she’s making at ABC Solutions: moving from “just the accounting person” to a strategic back-office partner that understands your PSA, invoicing, procurement, and service mix as one system. She talks about the workbook she’s building for MSPs to test new offerings on paper first, forecast revenue and costs, and figure out if that extra 700K in sales is actually supportable by your people and processes. Along the way we revisit the early days of connecting PSAs to QuickBooks, the messy P&Ls she kept seeing in MSPs, the fatigue your team feels when you constantly change vendors, and how getting clear on your own “why” sets you up for better M&A and exit decisions down the road. If you’re tired of guessing at bundles and hoping a new tool fixes your business, you’ll get a ton out of this chat.
Chapters
- 00:55 Goldman Sachs Program Insights
- 05:10 Mapping New Service Rollouts
- 07:08 Selling the Real Problem
- 11:30 Assessing Opportunity and Risk
- 15:05 Turning Framework Into Action
- 18:02 Applying Lessons to MSPs
- 22:31 ABC as Strategic Partner
- 24:03 Building the Service Workbook
- 27:01 Marketing Comes After Assessment
- 29:37 Why MSP Accounting Mattered
- 32:19 Forecasting Before You Launch
- 34:41 Last Thoughts and Contact Info
=== Guest: Rayanne Buchianico, ABC Solutions, LLC
- Website: https://abcsolutionsfl.com
- LinkedIn: https://www.linkedin.com/in/rayanneabcsolutionsfl
=== Companies / Vendors / Products / Books
- Goldman Sachs 10,000 Small Business: https://10ksbapply.com/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Let’s be honest, most of us as MSPs are still faking it when it comes to credential management, with passwords scattered across browser managers, Excel, Google Docs, old ticket notes, and that one tech who “just knows” where everything lives. In this conversation with Passpack CEO Chris Skipworth, we unpack the real mess behind password sprawl, painful offboarding, and ghost access for ex employees, and why that puts you one incident away from explaining to a client how someone walked in the digital back door. Chris explains how Passpack took a consumer focused Italian brand and rebuilt it into a B2B zero knowledge, browser based platform for teams, focused on adoption, reporting, and shared access that small and mid sized business users will actually use.
We get into how Passpack compares with familiar names like Keeper, 1Password, and LastPass, and why they chose to encrypt individual records instead of entire databases to raise the bar on security while keeping the tool simple for MSPs and SMBs. You’ll hear why they prefer working with MSPs and businesses over consumers, how they think about real time updates and accountability for “who has access to what and when,” and how aggressive, easy to understand pricing helps you roll out an enterprise level credential solution without a massive learning curve.
Chapters
- 00:33 Passwords and Breach Risks
- 02:27 MSP Credential Management
- 06:04 Business Features Unpacked
- 07:56 Sharing and Offboarding
- 11:43 Browser Logging and Setup
- 13:16 Offboarding Done Right
- 15:43 Passpack’s Acquisition Story
- 20:19 Modernizing the Platform
- 21:48 Simplicity Over Complexity
- 23:51 Global Compliance Differences
- 25:34 Passwords Aren’t Going Away
- 28:11 MFA and Passkeys Ahead
- 30:08 MSP Resources and Security
- 32:09 Henge Partnership in Japan
- 33:50 Final Takeaways
=== Guest: Christopher “Chris” Skipworth, Passpack
- Website: https://www.passpack.com
- LinkedIn: https://www.linkedin.com/in/christopher-skipworth
=== Companies / Vendors / Products / Books
- Passpack: https://www.passpack.com
- Keeper (Keeper Security): https://www.keepersecurity.com
- 1Password: https://1password.com
- LastPass: https://www.lastpass.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I brought Tim Fitzpatrick from Rialto Marketing back because too many MSPs keep telling me the same thing: “We tried marketing, it doesn’t work.” Tim breaks that thinking apart and explains why most of us don’t have a lead problem, we have a strategy problem. We dig into why “strategy before tactics” is the real fuel for your marketing engine, how to get specific about your ideal clients, and why your generic website hero section is quietly sending good prospects to your competitors.
We also talk about where the easy money is hiding inside your business right now. Tim walks through smart referral systems (not just client referrals but true referral partners), tapping MDF without the usual friction, and a real example of a 2M MSP that accidentally niched into healthcare but never built a plan around it. We wrap up on paid ads, SEO, and AI, and Tim explains why those tools only work when you already have an engine in place, plus how to use AI for data and research instead of just cranking out more weak content.
Chapters
- 00:37 Money Marketing Series
- 04:40 Referral Partners Matter
- 06:45 Build the Marketing Engine
- 09:06 Strategy Before Tactics
- 21:22 Website Hero Matters
- 23:38 Avoid Premature Paid Ads
- 27:29 Why Campaigns Fail
- 29:47 Manage Marketing Closely
- 32:54 Simplify the Growth Plan
- 36:22 AI as an Accelerator
- 39:43 Growing MSPs with Data
=== Guest: Tim Fitzpatrick, Rialto Marketing
- Website: https://www.rialtomarketing.com
- LinkedIn: https://www.linkedin.com/in/timpfitzpatrick
=== Companies / Vendors / Products / Books
- ACES Conference: https://acesconf.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Apple: https://www.apple.com
- Amazon Web Services (AWS): https://aws.amazon.com
- Google Ads: https://ads.google.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Tonight I kicked back and pulled together everything I’ve learned so far from this Money, Marketing, and Growth series, and I didn’t hold back on how it applies to my own MSP world. I walk through five big pillars that kept coming up from folks like Laura Johns, Colin Knox, Nate Freedman, Dave Scott, Dori Spade, Tim Fitzpatrick, and Lisa Shorr: fix your foundation before you spend, close more from the pipeline you already have, protect your margins before you chase growth, use AI to support execution instead of replacing strategy, and remember that human trust still wins the deal. I talk about tightening your ICP and website, speeding up proposals and follow‑up, finding billing leakage in licenses and devices, and using AI for SOPs, email drafts, and workflows once you’ve actually figured out who you serve and what you offer.
I also share some real‑world stories from my day: spotting offline workstations via RMM, catching a client moving a UPS in real time, and sending out an FBI flash alert about a ransom group impersonating IT staff that my client was smart enough to question. You’ll hear why I love tools like ThreatLocker for zero‑trust endpoint protection, TruGrid for secure remote access when I don’t want to touch home PCs, and OneStream for Teams‑based calling, plus how Domotz is tying into AI so you can query environments and alerts with natural language. I wrap up with what’s coming next: Pax8 Beyond in Salt Lake City, TechCon Unplugged in Chicago, an August all‑MSP lineup with no vendors, some EnGenius networking gear and test tools on the bench for review, and even a quick dash‑cam rabbit hole live with Cory in chat.
Chapters
- 00:17 Show Open and Conference News
- 05:42 Client Wins and FBI Alert
- 10:45 AI Tools Meet Domotz
- 13:18 Marketing Lessons Learned
- 18:31 Fixing the Sales Foundation
- 25:57 Trust and Social Proof
- 31:25 Growth Takeaways and Upcoming Shows
- 34:22 Product Reviews and Dash Cam Talk
- 40:26 Closing Announcements
=== Shout-outs
- Rayanne Buchianico: https://www.linkedin.com/in/rayanneabcsolutionsfl/
- Tim Golden: https://www.linkedin.com/in/timothygolden/
- Robin Robins: https://www.linkedin.com/in/robinrobins
- Paco Lebron: https://www.linkedin.com/in/pacolebron
- Destiny Bertucci (Domotz): https://www.linkedin.com/in/destinybertucci
- Laura Johns: https://www.linkedin.com/in/laurapickardjohns/
- Colin Knox: https://www.linkedin.com/in/realityknox/
- Nate Freedman: https://www.linkedin.com/in/natefreedman
- Dave Scott: https://www.linkedin.com/in/davescottmsp
- Dori Spade: https://www.linkedin.com/in/dspade/
- Tim Fitzpatrick: https://www.linkedin.com/in/timpfitzpatrick/
- Lisa Shorr: https://www.linkedin.com/in/lisashorr
- Cory Clark: https://www.linkedin.com/in/cory-clark-1471613/
=== Companies / Vendors / Products / Books
- Claude (Anthropic Claude AI): https://www.anthropic.com/claude
- ChatGPT (OpenAI): https://chat.openai.com
- MSP Unplugged: https://www.mspunplugged.com
- TechCon Unplugged: https://techconunplugged.com
- Pax8 (Pax8 Beyond conference host): https://www.pax8.com
- IT Nation (ConnectWise IT Nation PitchIT): https://www.connectwise.com/theitnation
- EnGenius (network gear): https://www.engenius.ai
- Fluke (LinkIQ Duo cable tester): https://amzn.to/4wQgPRL
- TRENDnet SignalTEK QT Pro: https://amzn.to/3Ps5pTt
- VIOFO (A229 Pro dash cam): https://amzn.to/4vdo58s
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Sitting at ACES in cold Minneapolis, I pulled Justin Maxwell aside after his wealth session because the room literally shifted once he started making us write down real numbers for the life we actually want. Justin has a teacher’s gift for taking the scary, foggy “money ball” in our heads and breaking it into clear targets, simple math, and real choices that don’t make you feel sleazy or like you’re selling out your values. We dig into the biggest fear most of us have, which isn’t taxes or markets, it is quietly worrying that we’ll outlive our money and end up shrinking our lives out of scarcity instead of using our business to expand our options.
Justin also calls out the mess most of us live in with our “money people” where the accountant, financial advisor, attorney, and insurance folks never talk to each other and definitely are not pointed at the same long‑term goal. He explains how Big Life Financial built an umbrella team that handles accounting, proactive tax planning, wealth management, insurance, estate planning, and even making your MSP a sellable asset, then shows what that same structure can look like when you build your own crew. We walk through when it makes sense to invest in proactive tax strategy, how to use the “tax savings arbitrage” to buy real assets instead of toys, why hitting around 200–300k in personal income opens up accredited‑investor opportunities, and how to start behaving like the owner of a 10 million dollar MSP before you ever cross seven figures. If you’ve had good years on paper but nothing to show in net worth, this one might feel uncomfortably personal in the best way.
Chapters
- 00:22 Wealth Mindset Shift
- 04:09 Facing Retirement Fear
- 05:02 Aligning Your Advisors
- 11:39 Building a Wealth Team
- 13:37 Scaling Beyond Lifestyle
- 14:27 Tax Planning Entry Point
- 16:38 Income Threshold Strategy
- 18:01 Acting Like You’re Bigger
- 19:45 Reverse Engineering Growth
- 21:19 90-Day Wealth Cycles
- 21:56 Tech Business Similarities
=== Guests: Justin Maxwell, Big Life Financial
- Website: https://biglifefinancial.com
- LinkedIn: https://www.linkedin.com/company/big-life-financial
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I brought back my friend Dori Spade, founder of Call to Action, to talk about something most MSPs quietly struggle with: you spend money on marketing, hire a sales rep or two, and still only close a few deals a year. Dori walks me through how she has helped MSPs move from the industry standard 25 percent close rate up to 70 percent by closing what she calls the “trust gap” that prospects feel when every provider sounds the same. We talk about turning around a struggling acquisition region that was losing clients and staff, why proposals should read like they were written for one specific business, and how bringing in technical and client success folks during the sales process actually pays for itself when you win just a couple more 5K MRR deals.
We also get into real world scenarios: a 10 person MSP with only 10 good leads all year, big shops averaging just 2 to 3 solid leads a month, and the friction owners feel about “pulling” techs into sales meetings. Dori explains her Seamless Sales Delivery Model in plain English, shows how the same framework powers both retention and expansion, and shares why MSPs should use it to operationalize AI offerings the same way they did with cybersecurity. If you are a one person shop wearing every hat or a multi region MSP trying to get your team rowing in the same direction, this episode will give you a practical blueprint to turn the pipeline you already have into real, predictable revenue.
Chapters
- 00:34 May Money Marketing Growth Series
- 02:54 Military to Tech Journey
- 04:37 Boosting MSP Close Rates
- 06:49 Turning Retention Into Sales
- 12:32 Closing the Trust Gap
- 15:15 The Seamless Sales Model
- 20:35 Why Better Conversion Pays
- 25:38 Simplifying Roles and Handoffs
- 30:34 AI and MSP Alignment
- 33:33 Preparing MSPs for AI
=== Guest: Dori Spade, Call To Action LLC
- Website: https://calltoactionllc.com
- LinkedIn: https://www.linkedin.com/in/dspade
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I grabbed Richard Wingfield at ACES Conference in Minneapolis to talk about something every MSP and IT consultant secretly worries about: how do you actually get out of the business without it collapsing or ticking off your best clients. Richard has been running Envision Design out of Houston since the early 90s, starting as a Mac‑only consultant when you could “throw a rock and hit a Windows guy,” then shifting into a cross‑platform MSP as iPhones and iPads forced everyone to live in mixed environments. We dig into why he’s always led with true consulting instead of one‑size‑fits‑all stacks, and how that mindset shaped the way he built his company and his client base of 20 to 50‑user firms.
Chapters
- 00:20 Conference Interview Begins
- 02:45 From Apple to Cross-Platform
- 06:21 Selling the Business
- 11:58 Productivity Coaching Side Project
- 18:02 Client Size and Service Model
- 22:09 Moving to MSP-Only Work
=== Guest: Richard Wingfield, Envision Design, LLC
- Website: https://www.envisiondesign.net
- LinkedIn: https://www.linkedin.com/in/rbwaia
=== Shout-outs
- Justin (ACES Conference organizer / community): https://www.linkedin.com/in/justinesgar/
- David Allen : https://www.linkedin.com/in/davidallengtd
=== Companies / Vendors / Products / Books
- Envision Design, LLC: https://www.envisiondesign.net
- ACES Conference: https://acesconf.com
- Landry’s (Landry’s Inc.): https://www.landrysinc.com
- Getting Things Done (by David Allen): https://amzn.to/49bAdyu
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I brought back my friend Dave Scott from Scott Growth Strategies to poke the bear a little and talk about why so many MSPs feel stuck, even when they’re working their tails off. Dave lives right in the middle of that problem as a fractional CMO/CRO for MSPs and B2B firms that have hit a growth ceiling, and he does not sugarcoat the reality that a lot of us are fantastic engineers and pretty rough business owners. We dig into the difference between being an “idea-heavy” entrepreneur and a disciplined business owner, why 77 percent of MSPs are under a million in revenue, and how that shows up as burnout, bad clients, and lumpy, random sales.
Chapters
- 00:22 Podcast Intro
- 04:12 Conference Season Updates
- 07:45 Hardware Quotes and Firewalls
- 12:37 Sponsor Spotlight
- 14:06 Growth Marketing Challenge
- 27:06 Scaling Beyond DIY
- 36:17 Mindset Before Spending
- 39:58 Ego Versus Confidence
- 44:02 Florida Man Break
- 46:32 Automation and Voice
- 54:52 AI and VA Trends
- 1:00:57 Closing Thoughts
=== Guest: Dave Scott, Scott Growth Strategies
- Website: https://scottgrowthstrategies.com
- LinkedIn: https://www.linkedin.com/in/davescott
=== Florida Man Stories
- Pomeranian rescued with Jaws of Life: https://www.youtube.com/watch?v=MlD7nAEjj9s
- Zip-tied iguanas discovered during traffic stop: https://www.youtube.com/watch?v=Zc2VHCjWkZ0
- Central Florida Man exposes himself in drive thru: https://www.clickorlando.com/news/local/2026/05/01/central-florida-man-exposed-his-genitals-at-chick-fil-a-drive-thru-deputies-say/
=== Shout-outs
- Eric Anthony: https://www.linkedin.com/in/esanthony/
- Rob Rae: https://www.linkedin.com/in/robtrae/
- Paco Lebron: https://www.linkedin.com/in/pacolebron
- Gary Vaynerchuk (“Gary V”): https://www.linkedin.com/in/garyvaynerchuk
- Reed Warren: https://www.linkedin.com/in/reedwarren/
- Mike Harvath: https://www.linkedin.com/in/mharvath/
- Gary Pica: https://www.linkedin.com/in/garypica
- Tim Golden: https://www.linkedin.com/in/timothygolden/
- Fred Voccola: https://www.linkedin.com/in/fredvoccola
- Arnie Bellini: https://www.linkedin.com/in/arniebellini
- Chris Wiser: https://www.linkedin.com/in/cwiser/
- Verne Harnish: https://www.linkedin.com/in/verneharnish(author of Scaling Up)
=== Companies / Vendors / Products / Books
- Scaling Up, by Verne Harnish: https://amzn.to/49V3mOr
- Answer Engine Playbook: https://answerengineplaybook.substack.com (Substack newsletter Dave referenced)
- Pax8 Beyond (conference): https://www.pax8beyond.com
- TechCon Unplugged: https://techconunplugged.com
- ACES Conference: https://acesconf.com
- Fluke Network LinkIQ Cable +Network Tester: https://amzn.to/4dDy3ZC
- TREND Networks SignalTEK QT Pro: https://amzn.to/4dRQLhv
- Virtual Assistant: onlinejobs.ph: https://www.onlinejobs.ph
- IT Valuations: https://www.itvaluations.com
- MSP CFO: https://www.mspcfo.com
- Revenue Rocket: https://www.revenuerocket.com
- TruMethods: https://www.trumethods.com
- Taylor Business Group: https://taylorbusinessgroup.com
- HaloPSA: https://halopsa.com
- HubSpot: https://www.hubspot.com
- Microsoft Dynamics 365: https://dynamics.microsoft.com
- HighLevel: https://www.gohighlevel.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I am still here at ACES in Minneapolis, and this segment with Allen Edwards really hits home for any MSP owner who hides behind tickets and wonders why the pipeline feels dry. Allen talks about treating networking as a skill, not a personality trait, and walks through how he made a room full of techs actually stand up and practice real conversations instead of just listening to another slide deck. The big idea is simple, if you want more opportunities, you need to be present in the room, ask better questions, and leave people feeling heard, because that is how those chamber and BNI events turn into real business instead of just another stack of cards.
Then I pivot to Tim Fitzpatrick’s reminder that most of us do not have a leads problem, we have an execution problem. Tim’s “stop leaving money on the table” message pushes us to look at existing clients and ask where we are avoiding conversations about phones, internet, security, or projects they already trust us to handle. The practical play here is to make a short list of current customers, pick up the phone, send the emails, and have real business talks that uncover new revenue without chasing a magic campaign.
Chapters
- 00:22 ACES Conference Kickoff
- 02:42 Allen Edward & Networking Takeaways
- 04:48 More Leads, Better Sales
- 07:59 Dinner Conversations Grow
- 09:47 Tim Fitzpatrick On Growth
=== Guests
Allen Edwards, Cdaeris
- Website: https://cdaeris.com
- LinkedIn: https://www.linkedin.com/in/allenedwardsep
Tim Fitzpatrick, Rialto Marketing
- Website: https://www.rialtomarketing.com
- LinkedIn: https://www.linkedin.com/in/timpfitzpatrick
=== Shout-outs
Justin Esgar: https://www.linkedin.com/in/justinesgar/
=== Companies / Vendors / Products / Books
- MSP Hire: https://msphire.com
- ACES Conference: https://acesconf.com
- BNI (Business Network International): https://www.bni.com
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Referrals are slowing down, phones are too quiet, and every vendor swears they have the magic funnel that will fix your pipeline—for a nice monthly fee, of course. Meanwhile, most MSP websites are still glorified digital business cards, and when a real prospect does reach out, that inquiry can sit in an inbox long enough for them to sign with another provider before you even know they exist. In this episode, I sit down with Nate Freedman from Tech Pro Marketing and MSP Sites to talk about what actually works for sub–5 million dollar MSPs that want predictable growth without handing their future over to yet another “black box” agency.
We get into modern SEO (or “search everywhere optimization”), why key phrases beat single keywords, and how MSPs can realistically show up when prospects search terms like “IT services company near me” instead of chasing vanity terms they’ll never rank for. Nate explains how top MSPs think about Google Ads, lifetime value and customer acquisition cost, and why private-equity-backed rollups are willing to pay 80 dollars a click while smaller providers need different, more human strategies to compete. We also talk about directories, Google Business Profiles, inbound call handling, and why speed to lead is still one of the most underrated growth levers in the MSP space.
Chapters
- 00:36 SEO for MSP Growth
- 06:26 Search Everywhere Strategy
- 10:46 Reverse Engineering Search Results
- 15:33 Winning With Marketing Math
- 19:08 Human-to-Human Marketing
- 24:03 Owning Your Marketing
- 27:57 MSP Sites Boot Camp
- 30:12 Speed to Lead Matters
- 33:01 Turning Projects Into Recurring Revenue
- 40:56 Facebook Reels Momentum
=== Guest: Nate Freedman
- Tech Pro Marketing / MSP Sites – https://www.techpromarketing.com
- LinkedIn: https://www.linkedin.com/in/natefreedman
=== Shout-outs
- Paco Lebron: https://www.linkedin.com/in/pacolebron
- Karl Palachuk: https://www.linkedin.com/in/karlpalachuk/
- Mike Bakaic: https://www.linkedin.com/in/michael-bakaic/
- Sean Inman: https://www.linkedin.com/in/seaninman/
=== Companies / Vendors / Products / Books
- MSP Sites – https://mspsites.com
- Clutch (Clutch.co) – https://clutch.co
- UpCity – https://upcity.com
- CloudTango – https://www.cloudtango.net
- Thumbtack – https://www.thumbtack.com
- Gravity Forms – https://www.gravityforms.com
- TechCon Unplugged – https://www.techconunplugged.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I caught Melanie Curtis at ACES 2026 in Minneapolis after her keynote, and this conversation goes way beyond “what does skydiving have to do with tech?” Melanie walks through how she went from traditional corporate track to professional skydiver, coach, and full‑time keynote speaker, and how that journey reshaped how she thinks about fear, risk, and reaching the edges of our potential.
We dig into what it really takes to prepare for a world record jump: years of skill‑building, coaching, repetition, systems, and mental discipline so you can perform when it counts. Along the way, we map those same ideas directly back to MSP life—landing clients, handling outages, leading teams, dealing with rejection, and learning to detach from outcomes so you can show up as a better leader for your staff and your customers.
Chapters
- 00:25 Opening at ACES Conference
- 02:26 Skydiving Meets Business
- 03:44 From Overachiever to Diver
- 06:27 The First Jump Changes Everything
- 07:08 Speaking Career Takes Off
- 10:53 Cat Comedy and Serious Goals
- 12:24 Audience Questions and Relevance
- 13:36 World Record Preparation Secrets
- 18:08 Where to Find Melanie
=== Guest: Melanie Curtis – Keynote Speaker & Coach
- Website: https://melaniecurtis.com
- LinkedIn: https://www.linkedin.com/in/melaniecurtis11
=== Shout-outs
- Justin Esgar: https://www.linkedin.com/in/justinesgar
- ACES Conference: https://acesconf.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Recorded on‑site at the Elliott Park Hotel during ACES 2026, this conversation kicks off with a quick behind‑the‑scenes look at the venue, the vibe, and why this Apple‑centric event cares more about P&L than power users. I walk through how ACES is structured as a business‑first conference for Apple IT providers, covering topics like pricing, marketing, HR, scaling, and work‑life balance, with zero tool pitches from the stage and everything bundled into a focused two‑day experience.
Then I catch up with Brian Best from Best Mac, who has attended and spoken at all twelve ACES events, and we get into the real talk about running a Mac‑focused MSP in a Windows‑dominated world. Brian shares how the Apple side of the channel is mostly small to mid‑sized MSPs, how his own M&A experience with LogicNow and SolarWinds reshaped his business, and why co‑managed Apple support is a powerful play for Windows‑first MSPs serving mixed environments.
Chapters
- 00:17 ACES Conference Intro
- 02:01 What ACES Is
- 04:37 Conference Venue Tour
- 06:50 Reconnecting With Brian Best
- 08:22 Why ACES Matters
- 12:00 SolarWinds Deal Backstory
- 14:54 Windows And Mac Blend
- 15:54 Getting Mac Help
=== Guest: Brian Best
- Company: BestMacs – IT support for Apple-powered businesses
- Website: https://bestmacs.com
- LinkedIn: https://www.linkedin.com/in/brian-j-best
=== Shout-outs
- Justin Escar: https://www.linkedin.com/in/justinesgar
- Eric Anthony: https://www.linkedin.com/in/esanthony/
=== Companies / Vendors / Products / Books
- ACES Conference: https://acesconf.com/
- All Things MSP (podcast / community): https://www.facebook.com/allthingsmsp
- The Brit (pub in Minneapolis – likely “Brit’s Pub”): https://www.britspub.com
- Elliott Park Hotel: https://www.elliottparkhotel.com
- Macworld Expo: https://www.macworld.com
- N-able: https://www.n-able.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Most of us put huge effort into our tech stack and very little into how our team actually shows up in front of clients. In this conversation with MSP owner, branding coach, and author Lisa Shorr, we talk about why a “solid stack” is not enough if your clients experience you as slow, unresponsive, or robotic. We dig into real stories from the field, including a law firm that fired their IT provider for being “not responsive,” and how simple shifts in communication, presence, and expectations can completely change that story.
We also tackle the AI rush head‑on: how to decide whether a new automation actually strengthens or weakens client relationships, where QBRs and client touchpoints fit into a more automated world, and why empathy, adaptability, and critical thinking are still your unfair advantage. If you’ve ever felt the tension between “being efficient” and “being human,” this one will hit home.
Chapters
- 00:32 Introduction to Money, Marketing, and Growth
- 02:56 The Importance of Human Connection
- 03:23 Navigating AI and Automation
- 05:51 Workshops and Trends in MSPs
- 08:37 Balancing AI and Client Interaction
- 11:09 Building a Framework for AI Implementation
- 18:09 The Role of Empathy in Client Relationships
- 20:55 Success Stories and Client Experiences
- 23:55 Internal Branding and Image
- 30:30 Consistency in Branding
- 35:14 Challenges Faced by MSPs Today
- 41:42 Unleashing Your Brand with Shore Success
=== Guest: Lisa Shorr
- Company: Shorr Success – https://shorrsuccess.com
- LinkedIn: https://www.linkedin.com/in/lisashorr
- Your B.R.A.N.D. Unleashed (book): https://amzn.to/4tqZXOi
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com
- Claude (Anthropic): https://www.anthropic.com
- Microsoft Copilot: https://www.microsoft.com/copilot
- Gamma: https://gamma.app
- The Managed Intelligence Provider Playbook (Pax8 report): https://www.pax8nebula.com/m/47ae41fea05803a4/original/The-Managed-Intelligence-Provider-Playbook.pdf
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I brought Colin back on because he’s one of the few people in our space who’s actually lived it all: tech, MSP owner, and now multiple vendor exits. We walk through how the “simple” stuff like billing reconciliation quietly drains profit from MSPs, with the average million‑dollar shop leaving a shocking amount of money on the table because they aren’t tracking seats, renewals, or vendor price hikes closely enough. Colin breaks down how Gradient’s Managed Billing Reconciliation works in practice and why treating billing like MDR for your finances can free up weeks of internal time while actually improving client trust instead of hurting it.
From there, we shift into marketing, which is still the number one challenge I hear from MSPs that want to grow but hate content creation. Colin explains how MSP Studio started as free, canned marketing kits and evolved into MSP Studio Plus: an AI‑driven platform that creates fully branded, non‑cookie‑cutter social content and even runs in an “autopilot” mode so you just review and approve. We talk honestly about agency pricing, the rise of AI, why smaller MSPs can’t always justify $1,500–$2,500 per month on social media retainers, and what “good enough” looks like if you’re under $1M and trying to move up without losing your mind.
Chapters
- 01:10 Introduction to MSP Insights
- 02:12 Billing Challenges for MSPs
- 05:50 Price Adjustments and Customer Communication
- 10:37 Revenue Opportunities in Software Migration
- 11:19 Introduction to Managed Billing Reconciliation (MBR)
- 15:04 Overview of Gradient's Pricing Structure
- 16:30 Marketing Strategies for MSPs
- 19:54 Launch of MSP Studio Plus
- 22:52 AI-Driven Content Creation
- 25:26 The Importance of Marketing Visibility
- 35:29 Common Misconceptions Among MSPs
- 40:28 Navigating MSP Growth Strategies
- 45:19 Closing Thoughts and Future Prospects
=== GUEST: Colin Knox, Gradient MSP
- Website: https://www.meetgradient.com
- LinkedIn: https://www.linkedin.com/in/realityknox
=== COMPANIES / VENDORS / PRODUCTS / BOOKS
- Passportal: https://www.passportal.com
- N-able: https://www.n-able.com
- Kaseya: https://www.kaseya.com
- ConnectWise: https://www.connectwise.com
- MSPCFO https://www.mspcfo.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Laura walks me through her “Know, Grow, Scale” framework and how most MSPs are trying to jump straight to lead gen while their business is still “root bound” at the foundation level. We talk about diagnostics, digital health, differentiation, and why your website, offers, and content have to actually say something meaningful before you ever expect your marketing to convert.
We also get into mindset: the difference between a 500K MSP and a 5M+ MSP, and what it really means to be “growth ready” as an owner. Laura shares some spicy takes on overhyped Google Ads, what “AI searchable” really means for MSPs, why you should talk about pricing, and how to move forward if you’ve already been burned by a marketing agency.
Chapters
- 00:00 MSP Marketing for Real Growth: Month kickoff
- 01:00 Why I brought Laura Johns on to talk real MSP growth
- 02:30 Laura’s journey from telecom and MSPs to The Business Growers
- 05:20 What actually makes this MSP marketing approach different
- 07:50 The “health score” and the Know–Grow–Scale framework
- 11:20 Why “set it and forget it” marketing fails most MSPs
- 13:20 Cold calling myths and the 3–5% ready‑to‑buy reality
- 14:35 Who this works for: from 500K MSPs to 25M providers
- 17:10 2x vs 10x mindset: how serious are you about growth?
- 19:40 Spicy take: why Google Ads won’t save a broken strategy
- 22:30 What being “AI searchable” really looks like for MSPs
- 23:50 Talking price, filtering bad leads, and better-fit clients
- 26:30 Burned by a previous marketing agency? How to reset
- 29:10 Competition, geography, and why differentiation wins
- 36:00 Doing what works in your market vs staying stuck
- 38:00 Laura’s final advice: get a real diagnostic before you scale
Guest: Laura Johns, The Business Growers
- Website – https://thebusinessgrowers.com
- LinkedIn – https://www.linkedin.com/in/laurapickardjohns
- Get More MSP Leads (podcast): https://open.spotify.com/show/1Awr19JiyZz3UBJxXlPNg7
Shout-outs
- Lydia Walker,: https://www.linkedin.com/in/lydiaawalker
Companies / Vendors / Products / Books
- Get More MSP Leads (podcast): https://open.spotify.com/show/1Awr19JiyZz3UBJxXlPNg7
- Endless Customers (Marcus Sheridan): https://amzn.to/42WJbvG
- They Ask, You Answer (Marcus Sheridan): https://amzn.to/4dw7ExZ
- 10X Is Easier Than 2X (Dan Sullivan): https://amzn.to/42ixXBA
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Chapters
- 01:08 Welcome to the IT Business Podcast
- 05:47 Cloud Hosting Exploration
- 19:41 Upcoming Conferences and Events
- 20:53 Acronis Event Announcement
- 23:43 Rant Warning: Caution Ahead
- 27:47 Family and Business Challenges
- 33:44 Vendor Relationships and Fairness
- 39:40 Navigating Vendor Changes
- 43:40 Industry Dynamics and Perspectives
- 52:16 Conclusion and Future Content
This one starts with a straightforward need: move a single line‑of‑business app into the cloud without spinning up a quarter‑rack, buying hardware, and babysitting it in a data center. I share how I landed on VULTR for this client, what the initial sales experience looked like, how fast I was able to spin up a Windows Server, and why the simplicity of their model was a breath of fresh air compared to my previous AWS journey. I also touch on Nerdio as a possible front‑end to AWS for those who want the power without the pain.
From there, we zoom out into the bigger picture: evaluating SLIDE against Datto, why I sent the SLIDE appliance back even though the tech worked, and what aggressive sales, disappearing commissions, and shifting partner programs are doing to MSPs who are trying to run a stable business on a budget. I talk candidly about losing 150 endpoints, keeping the doors open, supporting family, and still planning for 30 years in business while vendors like AppRiver quietly change how they pay partners. We wrap with what Money Marketing and Growth Month will cover, a preview of the ACES Mac conference, and a few Florida Man stories to keep it all human.
Acronis Event
- The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast
Florida Man
- Florida Man Arrested for Plucking the Chicken at Chick-Fil-A Drive Thru: https://linkly.link/2iQiu
- Florida Man Arrested at Walmart for Banana Trick: https://linkly.link/2iQio
- Secret Service Agent Arrested on Charges of Indecent Exposure: https://linkly.link/2iQiy
Shout-outs
- Tom Wyant: https://www.linkedin.com/in/thomaswyant/
- Chris Flusche: https://www.linkedin.com/in/chris-flusche-b391037b/
- Dave Scott, Scott Growth Strategies: https://www.linkedin.com/in/davescott
- Tim Fitzpatrick, Rialto Marketing: LinkedIn: https://www.linkedin.com/in/timpfitzpatrick
- Lisa Shorr, Shorr Success: https://www.linkedin.com/in/lisashorr/
- Colin Knox, Gradient: https://www.linkedin.com/in/realityknox/
- Laura Johns, The Business Growers: https://www.linkedin.com/in/laurapickardjohns/
- Nate Friedman, Tech Pro Marketing: https://www.linkedin.com/in/natefreedman/
- Chris Wiser: https://www.linkedin.com/in/cwiser/
- Robin Robins: https://www.linkedin.com/in/robinrobins/
- Justin Esgar: https://www.linkedin.com/in/justinesgar/
- ACES Conference: https://acesconf.com/
Companies / Vendors / Products Mentioned
- MSP Unplugged Facebook group: https://www.facebook.com/groups/mspunplugged
- Synology: https://www.synology.com
- Nerdio: https://getnerdio.com
- VULTR: https://www.vultr.com
- SLIDE: https://slide.tech/
- Datto: https://www.datto.com
- Kaseya: https://www.kaseya.com
- AppRiver: https://cybersecurity.opentext.com/legacy/appriver
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Most of us have helped clients “call the carrier” or work with a master agent to bring in a circuit, grab a small commission, and move on. Brian flips that script and shows how MSPs can own the relationship by bringing a bulk fiber circuit into the building, carving it up, and billing each tenant under our own brand—while still leveraging master agents and existing carrier relationships. Instead of letting AT&T, Comcast, or Verizon lock in a 10-year deal and toss a small one-time check to the landlord, this model puts the monthly recurring revenue in the MSP’s column and turns the property owner into a real partner.
Chapters
- 01:06 Welcome to the IT Business Podcast
- 02:37 Embracing Mistakes in IT
- 14:34 Sponsored by ThreatLocker
- 15:41 Introducing Brian Higgins
- 17:13 From MSP to ISP
- 20:19 Understanding the Business Model
- 24:47 The Value of Fiber Connections
- 47:27 Tenant Agreements and Cash Flow
- 51:42 The Journey to ISP Services
- 58:34 Closing Thoughts and Florida Man Story
Guest: Brian Higgins, Aditum Connect
- Website: https://aditumconnect.com
- LinkedIn: https://www.linkedin.com/in/brianwhiggins/
Acronis Event
- The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast
Florida Man
- Man, 68, known for portraying Santa accused of trying to meet 13-year-old for sex: sheriff: https://linkly.link/2i8Qq
Companies / Vendors / Products Mentioned
- Acronis: https://www.acronis.com
- Microsoft 365 (M365): https://www.microsoft.com/microsoft-365
- Barracuda: https://www.barracuda.com
- MX Toolbox: https://mxtoolbox.com
- intoDNS: https://intodns.com
- Mail Tester: https://www.mail-tester.com
- Ubiquiti: https://ui.com
- SonicWall: https://www.sonicwall.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever wondered what it takes to keep a show going for a thousand episodes while still running tickets, projects, and staff, this one pulls back the curtain. I talk with Matt Rainey, Lalo Nuñez, Martin Obando, and Dawn Sizer about how Podnutz Pro started as a way to teach desktop techs the server side of the house, and how that spirit of “learn out loud” carried into the IT Business Podcast. We revisit the early days of computer repair, WRT54G routers, Windows Server 2003, and A+‑era hardware, then fast‑forward to today’s world of Azure, SharePoint, co‑managed IT, and remote teams spread across the country.
- Hear unfiltered stories from the original Podnutz Pro crew about why the show was created and how it helped techs move from desktops to servers and networking.
- Get real talk on burnout, closing or leaving your MSP, and transitioning into roles at other providers while still staying close to the work.
Chapters
- 02:10 Welcome to Episode 1000
- 04:07 Reunion of the Original Hosts
- 05:52 Life Updates from the Hosts
- 07:34 The State of IT Today
- 11:48 A Surprise Guest Joins
- 14:24 Reflections on PodNuts Days
- 16:41 The Evolution of IT Knowledge
- 21:06 Challenges in Today's Tech
- 27:59 Mentorship and Learning in IT
- 29:59 The Importance of Troubleshooting
- 41:37 Celebrating a Milestone
- 49:01 Automation in Everyday Life
- 52:31 The Future of IT Networking
- 1:14:24 The Cloud vs. On-Premise Debate
- 1:19:17 Closing Thoughts from the Hosts
- 1:26:56 Special Acknowledgments and Thanks
- 1:32:11 Farewell and Future Plans
Guests
- Matt Rainey: https://www.itbusinesspodcast.com/guests/matt-rainey/
- Martin Obando: https://www.linkedin.com/in/mobando/
- Lalo Nunez: https://www.linkedin.com/in/geraldonunez/
- Dawn Sizer, Third Element Consulting: https://www.3rdelementconsulting.com
Shout-outs
- Eric Anthony, All Things MSP: https://www.linkedin.com/in/esanthony/
- Tom Wyatt: https://www.linkedin.com/in/thomaswyant/
- Diana Giles: https://www.linkedin.com/in/dianagiles/
- Tom Bull: https://www.linkedin.com/in/tworivercomputer/
Companies / Vendors / Products Mentioned
- Podnutz (network / show): https://podnutz.com
- All Things MSP: https://allthingsmsp.com
- Fluke LinkIQ Duo (Fluke Networks): https://amzn.to/4t1T3ih
- Home Gadget Geeks (podcast): https://theaverageguy.tv
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This conversation with Brian Weiss starts with Copilot, but it quickly becomes an honest look at how unprepared most of us are for AI inside client environments. I talk about being just like my customers—dabbling in random AI tools—while Brian lays out what it actually takes to make Copilot useful: modern workplace, SharePoint/OneDrive, sane file structures, and real governance instead of “S: drive chaos.” We also get into the reality that Copilot isn’t just “another ChatGPT,” it’s an ecosystem of role-based copilots that only work as well as the data and structure we give them.
We dig into Purview (including the fact that many of us already have basic capabilities in Business Premium and never turned them on), sensitivity labels, DLP, and why chain of custody should be every MSP’s go-to phrase with law firms and other regulated clients. Brian also shares how his team is going Microsoft‑first with Dynamics, Business Central, and custom agents so AI can sit on top of their PSA, finance, and security data instead of being yet another disconnected tool. It’s a real-world, practical roadmap for MSPs trying to move from “AI curiosity” to actual AI strategy.
Chapters:
- 01:39 AI: The New Frontier
- 03:39 Copilot Adoption Challenges
- 05:46 Data Governance and AI
- 08:08 Document Management Dilemmas
- 09:35 The Leadership Gap
- 12:17 Understanding AI Readiness
- 14:14 Training and Adoption Failures
- 18:30 Security and Leadership Expectations
- 23:04 Client AI Implementation Strategies
- 25:06 Exploring Copilot Variants
- 27:36 The Role of AI in Security
- 34:02 Managing Data Sensitivity
- 37:28 The Strategic Advisor's Role
- 44:49 Upcoming AI Panel Discussion
- 49:09 Closing Thoughts and Episode 1000 Preview
Guest: Brian Weiss, ITECH Solutions:
- Website: https://www.itech-solutions.com
- LinkedIn: https://www.linkedin.com/in/brianjweiss
Shout-outs:
- Carolyn Healey, (Copilot / AI strategist, independent): –https://www.linkedin.com/in/carolynhealey
- Bob Coppedge, Simplex-IT: https://www.linkedin.com/in/rlcoppedge/
- Pinar Ormeci: https://www.linkedin.com/in/pinarormeci/
Companies / Vendors / Products Mentioned:
- TekStack: https://www.tekstack.com/
- Pax8: https://www.pax8.com
- Lexful: https://www.lexful.com
- ChannelPro Network: https://www.channelpronetwork.com
- MSSP Alert: https://www.msspalert.com
- ChatGPT (OpenAI): https://chatgpt.com
- Claude (Anthropic Claude): https://claude.ai
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I sat down with Larry Cobrin, founder and CEO of MSPCFO, to unpack how MSPs can turn messy PSA data into a clear picture of which clients are actually profitable and which ones are quietly draining the business. Larry broke down the idea of treating clients like a portfolio, normalizing profitability with contribution per hour, and using that lens to decide whether to improve, protect, or let go of certain accounts.
We also talked about how this ties directly into EBITDA and exit planning, especially as more private equity money flows into the MSP space and buyers expect real, reliable reporting instead of gut feel. I shared my own story about firing my largest client when the time and revenue just didn’t line up, and we connected that experience back to the numbers Larry sees every day inside MSPCFO. From there we shifted into AI, the risks of “DIY analytics,” and why confident answers from dirty PSA data can be more dangerous than having no data at all.
Florida Man Working as a Ransomware Deploys Ransomware and Extorts U.S. Victims https://linkly.link/2hlAQ
Chapters
- 00:30 Welcome to the IT Business Podcast
- 00:59 Beyond the Buzzwords
- 04:53 Shout Outs and Announcements
- 06:38 Introducing Larry Coburn
- 08:24 Understanding Client Profitability
- 12:57 Contribution Per Hour Explained
- 17:09 Internet Issues and Client Stories
- 23:38 Florida Man Story
- 27:30 Returning to Larry Coburn
- 34:53 The Value of Client Portfolios
- 38:23 AI and MSP Profitability
- 43:35 Larry's Journey to MSP CFO
- 50:24 Upcoming Events and Appearances
- 53:29 Closing Thoughts and Thanks
Guest: Larry Cobrin, MSPCFO
- Website: https://www.mspcfo.com
- LinkedIn: https://www.linkedin.com/in/larry-cobrin/
Shout-out
- Jason Miller: https://www.linkedin.com/in/jason-miller-32a03530/
- Kyle Kenyon: https://www.linkedin.com/in/kkenyonprotechguy/
- Tom Wyant: https://www.linkedin.com/in/thomaswyant/
- Mike Smith, Mike Tech Show: https://www.linkedin.com/in/smithmh/
- Martin Obando: https://www.linkedin.com/in/mobando/
- Amy Babinchak: https://www.linkedin.com/in/amybabinchak/
Companies / Vendors / Products Mentioned
- MSP Unplugged: https://www.facebook.com/groups/mspunplugged
- Nerdio: https://getnerdio.com
- Vultr: https://www.vultr.com
- Mike Tech Show: https://mikenation.net/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Too many of us spend decades building our MSP, missing vacations and pulling all-nighters, only to “decide” to sell when a random LOI hits the inbox. Amy Babinchak has spent years helping owners sell their MSPs through Sell My MSP, and she joins me to walk through the real-world questions, red flags, and blind spots that determine whether you shut it down or cash it out. We talk about planning three to five years ahead, getting your financials and contracts clean, modernizing your stack, and why recurring revenue and profit percentage matter more than that one big whale client you’re so proud of.
We also get into the emotional side nobody warns you about: what it feels like to hand over the business you built for 20-plus years, how to think about life after the sale, and why treating your MSP like a resume can change the way buyers see your value. Amy shares how private equity looks at EBITDA and tools, why most deals are still MSP-to-MSP, and how to turn your company into the best-run, least-scary option on a buyer’s list.
Chapters
- 00:29 Introduction to MSP Selling
- 04:14 Understanding the MSP Market
- 05:56 The Value of Consulting
- 07:09 The Role of Private Equity
- 09:17 MSP-to-MSP Transactions
- 13:08 Buyer Considerations
- 15:02 The Importance of Planning
- 17:55 Key Factors in Business Valuation
- 19:54 Understanding EBITDA
- 23:29 Importance of Documentation
- 24:06 Preparing for Sale
- 26:12 Identifying Red Flags
- 29:07 Client Concentration Risks
- 34:38 Personal Guarantees and Liabilities
- 39:39 Emotional Aspects of Selling
- 40:55 Closing Thoughts on MSP Value
Guest: Amy Babinchak, Sell My MSP / Third Tier:
- Website: https://www.thirdtier.net/
- LinkedIn: https://www.linkedin.com/in/amybabinchak/
Book: 20 Questions Every Owner Asks Before Selling Their MSP
- Purchase from Amazon: https://amzn.to/3QTqOVD
- Purchase direct from publisher. https://linkly.link/2hhTQ
Shout-outs
- Rayanne Bucchianico: https://www.linkedin.com/in/rayanneabcsolutionsfl/
Companies / Vendors / Products Mentioned
- Tech Data: https://www.techdata.com
- Pax8: https://www.pax8.com
- Kaseya: https://www.kaseya.com
- ConnectWise: https://www.connectwise.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I’ve been talking for years about having a stack that works and not jumping every time a shiny new tool comes along, but I’ve never really unpacked how I got there. In this conversation, Tom Wyant from Wyant Technologies joins me to walk through the real‑world impact of switching RMMs, PSAs, documentation tools, security platforms, and even client portals and payment systems. We dig into migrations that looked good on paper but turned into months of cleanup, retraining clients on new portals and payment workflows, and what it actually costs when a tech spends two to three hours a day fixing issues instead of working tickets or projects.
Why Listen
- Understand why switching your RMM/PSA stack can easily cost a smaller MSP tens of thousands of dollars once you factor in labor, cleanup, and confusion.
- Hear a real‑world breakdown of migrations from LabTech to Continuum to Ninja, from ConnectWise to Halo PSA, and from IT Glue to Hudu, including what actually hurt and what paid off.
- Learn practical questions to ask vendors about data ownership, export paths, and how your history, documentation, and tickets will (or won’t) move over.
- See how client‑facing changes like portals, payment processors, remote access tools, and security awareness training can disrupt users and generate extra support load.
Chapters
- 00:41 Conference Season Insights
- 03:07 Housekeeping and Personal Experiences
- 04:13 Horror Stories of Changing Stacks
- 08:15 Reasons for Changing Tools
- 11:32 Data Ownership and Documentation
- 15:25 Client Facing Disruption
- 17:35 The High Cost of Switching
- 20:17 Hidden Costs of Cheap Tools
- 29:22 All-in-One Solutions Considered
- 32:48 Evaluating New Tools and Integrations
- 39:15 Reflections on Past Experiences
- 40:13 Summary of Hidden Costs
- 47:09 Conclusion and Final Thoughts
Guest: Tom Wyant, Wyant Technologies:
- Website: https://www.gowyant.com/
- LinkedIn: https://www.linkedin.com/in/thomaswyant
Shout-outs
- Arnie Bellini: https://www.linkedin.com/in/arniebellini/
- David Bellin: https://www.linkedin.com/in/bellinidavid/
Companies / Vendors / Products Mentioned
- MSP Vendor Lock-In: Switching Costs Hit $325K: https://linkly.link/2hhSA
- N‑able: https://www.n-able.com
- ConnectWise: https://www.connectwise.com
- Halo / HaloPSA: https://www.halopsa.com
- Ninja / NinjaOne: https://www.ninjaone.com
- IT Glue: https://www.itglue.com
- Hudu: https://hudu.com
- CloudRadial: https://www.cloudradial.com
- Benji Pays: https://www.benjipays.com
- Defendify: https://www.defendify.com
- CyberFOX (AutoElevate): https://www.cyberfox.com
- Huntress: https://www.huntress.com
- Synchro (SyncroMSP): https://syncromsp.com
- SuperOps: https://superops.ai
- Kaseya: https://www.kaseya.com
- Datto: https://www.datto.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- SonicWall: https://www.sonicwall.com
- Nagios: https://www.nagios.org
- Narmada: https://narmada.cloud
- R-Hub (remote access / meeting appliance):https://www.rhubcom.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This conversation with Ben Lee and Marc‑Andre from the N-Able Head Nerds team gets right into the questions MSPs are really asking at Empower 2026: how to approach AI strategically, what the new AI management tab actually does, and how to wrap governance and compliance around all of it. We also get into the evolution of automation inside the MSP space, why it’s shifted from “hours of scripting” to more of a teaching and idea-generation role, and how the Head Nerds are helping partners turn those ideas into scalable services.
We talk about AI as more than just embedded features: in‑product AI, building your own agents and automations off the platform, and deciding when to use N-Able’s tools versus rolling your own. Ben and Marc‑Andre share what they’re hearing from more mature MSPs—concerns about governance, edge‑case risks, and how to create AI offerings that sit alongside resiliency and security packages—while still keeping things practical and grounded.
Chapters:
- 00:45 Meet The N-Able Head Nerds
- 02:10 The Importance of the Nerd Lounge
- 04:40 Handling Tough Partner Questions
- 06:30 Travel, Conferences, And Nerds Community
- 08:20 New AI Management Tab Interest
- 09:30 Real AI Use Cases And Roadmap Ideas
- 10:45 From Scripting To AI‑Driven Automation
- 12:20 What Mature MSPs Are Asking About AI
- 13:30 Governance, Compliance, And AI Guardrails
- 14:40 Closing Thoughts From Fort Lauderdale
Guests
- Ben Lee, N‑able (Head Nerd, Microsoft): https://www.linkedin.com/in/benleeuk/
- Marc‑Andre Tanguay, N‑able (Sr. Manager, Head Nerds): https://www.linkedin.com/in/automationnerd
Companies / Vendors / Products Mentioned
- N‑able: https://www.n-able.com
- Head Nerds Team: https://www.n-able.com/team/head-nerds
- Empower 2026: mpower.n-able.com/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
DePalma's been at it a year since jumping from Datto and Kaseya to OpenText's massive operation—25,000 employees, billions in revenue, but they give his team real autonomy to hit numbers without micromanaging. They've streamlined everything into one Secure Cloud portal, fixed Microsoft 365 pains with better UX and 98.7% in-house support, and launched partnerships that enable MSPs, not compete—like Hats AI for managing client LLMs securely. No more competing product silos from the Zix/AppRiver days; now it's one account manager, transparent pricing, month-to-month terms, and focus on filling your stack gaps, especially for N-Able partners.
Chapters:
- 02:40 Introducing Michael DePalma and OpenText
- 05:05 OpenText, AppRiver, and Secure Cloud evolution
- 10:20 Building a modern partner program
- 13:20 Microsoft 365, support strategy, and N-able alignment
- 17:45 Pricing philosophy and true partner conversations
- 19:50 MSP headwinds in 2025 and planning for 2026
- 21:50 Roadshows, Microsoft workshops, and MSP enablement
- 24:50 Michael’s Family Feud story
- 25:58 Rethinking channel events and the power of relationships
Guest: Michael DePalma, OpenText
- Website: https://www.opentext.com
- LinkedIn: https://www.linkedin.com/in/michaeldepalma1
Shout-outs
- Eric Simpson, Channel Mastered: https://www.channelmastered.com
- Christine Gassman, OpenText: https://www.linkedin.com/in/christinegassman/
Companies / Vendors / Products Mentioned
- Zix: https://www.zix.com
- CloudAlly: https://www.cloudally.com
- N-able: https://www.n-able.com
- Datto: https://www.datto.com
- Kaseya: https://www.kaseya.com
- Hatz: https://hatz.ai/
- Secure Cloud: https://cybersecurity.opentext.com/solutions/msp/
- Cove (N-able Cove Data Protection): https://www.n-able.com/products/cove-data-protection
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Robert Johnston’s journey goes from Marine Corps cyber operations to running incident response at CrowdStrike, to founding Adlumin and ultimately landing inside N-able as Chief Innovation Officer. We unpack why SIEM and MDR used to be “Fortune 500 only” tech, and how Adlumin intentionally built a cost-efficient, easy-to-use, channel-first platform that MSPs could actually deploy for community banks, credit unions, healthcare, and other compliance-heavy clients.
We also talk through the reality for most MSPs: you’re not going to hire 15–20 people to staff a 24×7 SOC, but your clients still expect enterprise-grade protection. Robert explains how MDR lets vendors aggregate security talent and software so MSPs can operate more like MSSPs, and how N-able now ties everything together with three pillars of business resilience: pre-breach hardening, real-time detection and response, and post-breach recovery with Cove.
Chapters
- 00:25 Robert Johnston intro and CrowdStrike days
- 05:30 Founding Adlumin and early SIEM vision
- 08:15 MDR demand from regulated clients
- 10:30 Talent shortage and MSP-to-MSSP shift
- 13:20 Defending endpoints, network, and cloud
- 14:40 Why N-able acquired Adlumin
- 16:20 Business resilience three-pillar model
- 18:50 Empower as a true user conference
- 20:50 Why Adlumin went all-in on the channel
- 22:20 Takeaway: selling business resilience, not tools
Guest: Robert Johnston, N-able (Adlumin)
- Website: https://www.n-able.com
- LinkedIn: https://www.linkedin.com/in/robertsjohnston/
Companies / Vendors / Products Mentioned
- N-able: https://www.n-able.com
- Adlumin: https://www.adlumin.com
- CrowdStrike: https://www.crowdstrike.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Cove data protection (N-able Cove): https://www.n-able.com/products/cove-data-protection
- Empower (N-able Empower user conference): https://www.n-able.com/empower
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I sat down with Lewis and Steph from the N‑able Head Nerds crew to unpack what’s really changing in the MSP game: your clients don’t want another tool, they want outcomes and business resilience. We get into the shift from “cybersecurity” as a tired buzzword to a more powerful story around keeping doors open, maintaining revenue, and helping business owners survive their worst day without getting lost in the weeds of MDR, UEM, or whatever the latest acronym is.
We also talk through CMMC, governance, and compliance as real revenue opportunities instead of scary alphabet soup. Lewis shares how he’s building executive‑level tabletop exercises and resiliency pulse checks, while Steph walks through practical ways MSPs can package services, improve their websites, and run profitable executive business reviews without immediately throwing money at another tool. We close by talking about why events like Empower matter so much for MSPs who actually want to grow and not stay stuck in a vacuum.
Chapters
- 00:00 Cold open and conference setup
- 01:15 Introducing the N‑able Head Nerds
- 05:20 What the Head Nerds actually do for MSPs
- 07:40 Training, bootcamps, and CMMC‑ready N‑central
- 10:45 Stop selling tools, start selling outcomes
- 12:35 Building a “resilience‑ready” service program
- 16:00 Governance, GRC, and business resiliency table‑top exercises
- 19:15 Over‑investing in tools vs under‑investing in process and soft skills
- 22:20 Spreadsheets, EBRs, and practical MSP growth tactics
- 26:35 Final takeaways: embracing governance and getting out to peer events
Guests
- Lewis Pope, N‑Able (Head Nerd): https://www.linkedin.com/in/thesecuritypope/
- Stephanie Hammond, N-Able: (Head Nerd): https://www.linkedin.com/in/stefanie-hammond/
Shout-outs
- Mike Adler: https://www.linkedin.com/in/mikeadlercto/
- Laura DeBoer, Company: N‑able (GVP of Product) – LinkedIn:
- Craig Fisher: https://www.linkedin.com/in/craigfisher23/
Companies / Vendors / Products Mentioned
- N‑able: https://www.n-able.com
- N‑able Empower Conference): https://www.n-able.com/empower
- Technica Solutions: https://technicasolutions.com
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Frank and I sit down at Empower 2026 to unpack where N‑Able is investing, how AI and UEM are reshaping endpoint management, and what that actually means for MSP service catalogs, pricing, and security offerings. We get into the control-plane vision for UEM, the action layer for security, and how N‑Able is using Enzo and its head nerds to turn field lessons into repeatable playbooks and automation MSSPs can actually execute.
We also talk about the human side of the channel: why Frank is still fired up after 23 years, how N‑Able works with 25,000 partners worldwide, and why peer-to-peer sessions at Empower often drive the next set of features and acquisitions. Frank shares how Empower is going on the road, what he’s hearing in one‑on‑one conversations about AI monetization, and why MSPs should be talking AI strategy in every QBR, even if clients haven’t figured out their plan yet.
Chapters
- 00:00 Welcome To Empower 2026 With N‑Able
- 01:05 Introducing Frank Colletti And His Role
- 03:10 Enzo, UEM And The New N‑Able Control Plane
- 05:20 Security, Patching And Actionable Endpoint Management
- 07:00 Head Nerds, Breakout Sessions And Peer Learning
- 08:35 Global MSP Community And Partner Relationships
- 10:05 Empower Roadshow Plans For 2026
- 11:20 N‑Able’s Focus On MSP Monetization And Protection
- 12:40 Acquisitions, Lumen Integration And Security Operations
- 13:50 AI In The SOC And Inside MSP Operations
- 15:10 Guiding Clients On AI Strategy And QBR Conversations
- 16:05 Frank’s 23‑Year Journey And Closing Thoughts
Guest: Frank Colletti, N‑Able
- Website: https://www.n-able.com/
- LinkedIn: https://www.linkedin.com/in/frank-colletti-b06a7917/
Shout-outs
- Chris Massey, N‑Able: https://www.linkedin.com/in/chrismassey/
Companies / Vendors / Products Mentioned
- N‑Able Empower 2026: https://www.n-able.com/empower
- N‑Able University: https://www.n-able.com/partner-success/n-able-u
- Adlumin (security operations integration): https://www.n-able.com/products/adlumin
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Mike Wise runs Clockwork Networks as a one-man MSP, and he’s doing it intentionally. This wasn’t about staying small because he had to—it’s about building a business around efficiency, standardization, and control. We talked through how he niched into tax professionals and compliance-heavy clients, and how that decision simplified everything from tooling to service delivery.
We also got into security, specifically identity-first approaches and passkeys. Mike shared how leaning into Microsoft Entra ID and eliminating passwords has helped prevent real-world attacks. This is one of those conversations that challenges the idea that growth always means hiring more people. Sometimes growth means doing less, better.
Chapters:
- 00:00 Opening, conference recap, and swag winner
- 07:07 ThreatLocker, sponsors, and event takeaways
- 13:31 Introducing Mike Wise and Clockwork Networks
- 20:27 Solo MSP by choice and staying intentionally small
- 25:09 Finding a profitable niche with tax pros and compliance-heavy clients
- 30:36 Compliance realities, WISPs, and non‑negotiables for clients
- 36:10 Pricing, “all‑in” services, backups, and where MSPs leave money on the table
- 39:23 Standardizing tools, Entra ID, and identity‑first security
- 43:16 Passkeys, Evil Jinx, and stopping modern phishing attacks
- 49:15 Building and running the “Nerd Cave” MSP peer group
- 55:47 Final security mindset takeaways and closing remarks
Guests: Mike Wise, Clockwork Networks
- Website: https://clockworknetworks.com
- LinkedIn: https://www.linkedin.com/in/thatmikewise/
Florida Man Stories
- Naked Florida man robs meat market wearing only a face covering: https://linkly.link/2gcOQ
- Florida Man hides in tanning bed after trying to set gym on fire: https://linkly.link/2gcOR
- Birthday Suite Bandie - Naked man arrested trying to break into house: https://linkly.link/2gcOS
N-Able Empower 26 News
- https://www.n-able.com/press/press-releases/n-able-makes-uem-ai-native-with-mcp-server-launch
- https://www.businesswire.com/news/home/20260414320263/en/N-able-Accelerates-Recovery-Time-After-Critical-Events-with-Disaster-Recovery-as-a-Service
Shout-outs
- Mary Katherine Revels, N-able: https://www.linkedin.com/in/mary-katherine-revels-9913b3119/
- Kim Ceccini, N-able: https://www.linkedin.com/in/kim-cecchini/
- Tiffany Bova, Salesforce / Author: https://www.linkedin.com/in/tiffanibova/
- Vikram Ramesh, N-able: https://www.linkedin.com/in/vikramesh/
- Marcus Hutchins, Security Researcher: LinkedIn: https://www.linkedin.com/in/malwaretech/
- Mike DePalma, OpenText: https://www.linkedin.com/in/michaeldepalma1/
- Jason Miller, Unbound Digital: https://www.linkedin.com/in/jason-miller-32a03530/
Companies / Vendors / Products Mentioned
- OpenText: https://www.opentext.com
- Unbound Digital: https://unbounddigital.com
- Microsoft (Entra ID / Microsoft 365 / OneDrive / SharePoint): https://www.microsoft.com
- Salesforce: https://www.salesforce.com
- Gartner: https://www.gartner.com
- Business Wire: https://www.businesswire.com
- Simply Wall St: https://simplywall.st
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
We dig into how their MSP quietly turned into a “ticket factory” where work piled up, documentation was thin, and a 20‑year employee held way too much tribal knowledge. From there, Dawn and Dave break down the specific steps they took to fix it: rebuilding processes, enforcing documentation standards, killing weak level one roles, focusing on root cause analysis, and putting real accountability around metrics like reopen rates and first‑time resolution. By the end, you’ll hear a practical roadmap for turning chaos into a more predictable, proactive IT services operation.
Why Listen
- Learn how to move beyond “ticket counts” and start tracking metrics that actually improve service, like reopen rates and first‑touch resolution.
- Hear how they used root cause analysis on every ticket to permanently reduce recurring issues instead of just closing the same problems over and over.
- See why they removed weak level one roles and shifted to an experienced‑engineer model to improve client satisfaction and reduce internal friction.
Chapters
- 00:00 Welcome, why this episode is more of a hangout
- 02:10 Dawn & Dave arrive in “the land south of Orlando” and first impressions
- 05:20 Miami flight story, travel quirks, and meeting Iggy the Iguana
- 09:45 Enable Empower event and Dawn’s packed “ticket factory” session
- 13:30 The terrible year: losing a 20‑year employee and uncovering the mess
- 18:40 House of cards: tribal knowledge, weak processes, and no visibility
- 24:55 Accountability as the word of the year and culture shake‑up
- 30:20 Turning a ticket factory into an intelligence engine with root cause on every ticket
- 36:10 Rebuilding documentation, change management, and standards the team actually uses
- 43:30 Eliminating level ones, client reactions, and lessons for MSP owners
Guests
- Dawn Sizer, 3rd Element Consulting: https://www.linkedin.com/in/dawn-sizer/
- Dave Sizer, 3rd Element Consulting: https://www.linkedin.com/in/david-sizer/
- Website: https://3rdelementconsulting.com/
Companies / Vendors / Products Mentioned
- N-Able Empower Conference: https://empower.n-able.com/
- EOS: https://www.eosworldwide.com/
- Omni Fort Lauderdale Hotel: https://www.omnihotels.com/hotels/fort-lauderdale
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
In this conversation with Tim Coach from Cynomi, I pull back the curtain on what it really takes for MSPs to offer vCISO, cybersecurity, and compliance services that actually make money instead of creating headaches. We talk about how to move beyond buzzwords, use the right tools, and turn security conversations into long-term, high-value relationships with your clients.
Why listen
- Learn how Cynomi helps MSPs deliver repeatable vCISO and cyber risk services without hiring a full-time CISO.
- Hear practical ways to position cybersecurity, compliance, and risk assessments so business owners actually engage.
Chapters
- 00:15 Welcome back and why Tim is in studio
- 02:19 Who is Tim Coach and what is Cynomi?
- 02:46 Florida move, St. Pete life, and “Florida man” stories
- 07:52 Driving Alligator Alley and road‑warrior life
- 10:12 Radio, streaming apps, and paying for content
- 16:17 Binge‑watching, sports, and how we consume media
- 21:01 Fast‑paced sports, soccer, and cricket detour
- 25:00 Shifting gears into tech and Cynomi at Empower
- 25:10 What Cynomi does for MSPs and weekly community calls
- 26:33 New public API, PSA integration, and reducing labor
- 27:36 AI agents in Cynomi and scaling CISO‑level insight
- 29:46 Turning security into business language clients understand
- 31:34 Selling MFA and security as risk and revenue protection
- 34:20 Regulations, Ohio example, and why baselines matter
- 35:11 MSP security standards vs. NIST, CIS, and government frameworks
- 36:07 How many MSPs are actually following frameworks?
- 37:11 Uncle Marv’s two‑tier security model and “minimum CSF”
- 38:32 Standardizing on a few frameworks so you don’t lose money
- 40:08 Stop selling, start consulting, and being the expert in the room
Guest: Tim Coach, Cynomi
- https://www.cynomi.com
- LinkedIn URL: https://www.linkedin.com/in/tim-coach
Companies / vendors / products mentioned
- N-Able Empower Conference: https://empower.n-able.com/
- Ring (doorbell / app): https://ring.com
- Reddit: https://www.reddit.com
- SiriusXM: https://www.siriusxm.com
- iHeartRadio (iHeart): https://www.iheart.com
- Spotify: https://www.spotify.com
- NFL Red Zone: https://www.nfl.com/redzone
- KVJ Morning Show (The KVJ Show): https://www.kvjshow.com
- WRMF (97.9 WRMF): https://www.wrmf.com
- Bubba the Love Sponge: https://www.bubbaarmyradio.com
- F1 (Formula 1): https://www.formula1.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode is all about the gap between what we say we're delivering and what's really happening on our clients' networks. I brought in Frank Raimondi of IGI Cybersecurity to make the case for a proactive, left-of-boom approach to cybersecurity — treating network health the way a doctor treats a patient: ongoing monitoring, honest conversations, and a real duty of care. Whether you're dealing with noisy alerts, nervous about what a scan might turn up, or trying to figure out where AI fits into your security stack, Frank and I gave you the straight talk you need to hear.
Chapters
- 00:14 Welcome and Episode Setup
- 00:26 Why Cyber Hygiene, Patching, and Pen Testing Still Fail
- 01:10 Introducing Guest Frank Raimondi from IGI Cybersecurity / Nodeware
- 02:00 Nodeware Updates: PCI DSS and New Third‑Party App Patching
- 02:31 Defining Cyber Hygiene and “Left of Boom” for MSPs
- 03:43 Knowing Every Device: Network Visibility and Exploitable Surfaces
- 05:39 Tools, Network Monitoring, and Real‑World MSP Use Cases
- 07:40 Patch Management Gaps and Third‑Party Application Vulnerabilities
- 09:09 Where MSPs Fall Short and the “Ostrich in the Sand” Problem
- 12:11 Is It the Tools, the Process, or the People? Tough Love for MSPs
- 15:09 Health Analogy: Vulnerability Management vs. Pen Testing
- 17:31 Duty of Care, Client Risk, and MSP Responsibility
- 21:07 Firing Bad Clients, Co‑Managed Environments, and Open RDP
- 24:08 Getting Clear in MSAs, SOWs, and What You Really Cover
- 25:38 AI as the Next Battlefield and New Internal Attack Surfaces
- 26:25 Frank’s Journey into Security and the Channel
- 28:32 Looking 12–24 Months Ahead for MSP Security and AI
- 30:38 Closing Thoughts, Events, and How to Connect with Frank
Guest: Frank Raimondi
- IGI Cybersecurity https://www.igicybersecurity.com
- Nodeware: https://nodeware.com
- LinkedIn: https://www.linkedin.com/in/frankraimondi
Companies / Vendors / Products Mentioned
- Domotz: https://www.domotz.com
- Auvik: https://www.auvik.com
- MSP Summit (event): https://channelpartnersconference.com/
- Gemini (Google Gemini AI): https://gemini.google.com
- ChatGPT (OpenAI): https://chat.openai.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’re buried in tickets, tools, and “urgent” alerts, this conversation with Rick Harber will feel like a lifeline. We unpack how he’s using automation, AI, and Liongard to triage tickets in six seconds, protect margins, and manage by exception instead of chaos.
- Learn how Rick’s team cut ticket triage from 10 minutes to about six seconds using automation and AI in ConnectWise.
- Get practical examples of “managing by exception” with dashboards and SLAs so you focus on the 5% of work that’s truly off the rails.
- Discover why process beats talent and how to standardize your MSP so growth doesn’t break your service delivery.
Chapters
- 00:58 Setting the Stage: Smarter, More Profitable MSPs
- 03:41 Conference Updates & Fort Lauderdale Invite
- 03:57 NetAlly LinkRunner 1500 Update & Honest Mini‑Review
- 10:05 Milestone Announcement – IT Business Podcast Show #1000
- 11:59 Guest Intro – Rick Harber of Decision Digital
- 13:45 Why Liongard Matters for MSPs (Alerts, Billing, Visibility)
- 20:09 Real‑World Liongard Stories: Firewall & DNS “Saves”
- 28:37 Process Beats Talent: Growing an MSP Without Hero Techs
- 45:12 Where MSPs Go Wrong with Automation and AI
- 52:42 “Bleeding Internally” – Why AI and Automation Can’t Wait
- 1:00:18 Managing by Exception – Focusing on Outliers, Not Every Ticket
- 1:05:03 Customer Experience, SLAs, and the One Ticket That Matters
- 1:05:35 Florida Man Stories & Respecting Florida Wildlife
- 1:09:23 Closing Thoughts, How to Reach Rick, and Upcoming Events
Guest: Rick Harber, Decision Digital
- Website: https://www.decisiondigital.com
- LinkedIn: https://www.linkedin.com/in/richardharber
Florida Man
- Tourists haul dead alligator across Central Florida: https://linkly.link/2g4oo
- Teen arrested after videos allegedly show him kicking and swinging a baby alligator: https://linkly.link/2g4op
Shout-outs
- Michelle Accardi, Liongard: https://www.linkedin.com/in/michelleaccardi/
- Joe Alapat, Liongard: https://www.linkedin.com/in/joealapat
- Peter Kujawa, Service Leadership / MSP industry leader: https://www.linkedin.com/in/peterkujawa
- Matt Rainey, Podnutz Pro alum
- Martin Obando, Podnutz Pro alum
- Jared Kasner, Blacksmith Infosec: https://www.linkedin.com/in/jaredmcasner/
Companies / Vendors / Products Mentioned
- ConnectWise: https://www.connectwise.com
- WatchGuard (firewall referenced by name): https://www.watchguard.com
- HubSpot: https://www.hubspot.com
- IT Glue: https://www.itglue.com
- Hudu: https://hudu.com
- BrightGauge: https://www.brightgauge.com
- N-able Empower Conference: https://empower.n-able.com/event/2026/summary
- MSPGeekCon: https://mspgeekcon.com
- ChannelPro: https://www.channelpronetwork.com
- ACES Conference (Apple-focused ACES event): https://acesconf.com
- Podnutz Pro (original show name): https://podnutz.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever stared at NIST, CIS, or SOC 2 requirements and thought, “Where do I even start?”, this episode is for you. Jared Casner from Blacksmith InfoSec joins me to break compliance out of the checkbox trap and show MSPs how to turn security frameworks into real, billable services your clients will actually value. We cover practical steps, real stories, and a simple way to talk about compliance without scaring or confusing your customers.
Chapters
- 00:00 Welcome, conference recap, and setup
- 00:48 Running into Jared at MSP IT Expo
- 03:02 Sessions vs. vendor hall and MSP show strategy
- 06:11 Talking to non‑MSPs and sharpening the value pitch
- 09:59 Who is Blacksmith InfoSec and what they do
- 12:13 Frameworks first: NIST CSF, CIS, and mapping to compliance
- 17:30 Security as a long‑term investment, not a quick fix
- 24:26 What MSPs should prioritize now: third‑party and supply chain risk
- 31:41 Monetizing compliance and packaging MSP services
- 36:26 Turning compliance into projects, shared responsibility with clients
Guests
- Blacksmith InfoSec: https://blacksmithinfosec.com
Companies / Vendors / Products Mentioned
- MSP IT Expo (MSP EXPO / ITEXPO in Fort Lauderdale): https://www.mspexpo.com
- Omni Hotel (Omni Hotels & Resorts): https://www.omnihotels.com
- NIST Cybersecurity Framework (NIST CSF): https://www.nist.gov/cyberframework
- CIS Controls (Center for Internet Security): https://www.cisecurity.org
- CMMC (Cybersecurity Maturity Model Certification): https://dodcio.defense.gov/CMMC
- HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaa
- FTC Safeguards Rule: https://www.ftc.gov/business-guidance/resources/ftc-safeguards-rule-what-your-business-needs-know
- Florida Bar: https://www.floridabar.org
- Axios Breach: https://www.bloomberg.com/news/articles/2026-03-31/axios-software-tool-used-by-millions-compromised-in-hack
- NPM (Node Package Manager): https://www.npmjs.com
- Get NIST‑y (podcast by Blacksmith InfoSec): https://blacksmithinfosec.com/nisty
- EOS (Entrepreneurial Operating System): https://www.eosworldwide.com
- Pumpkin Plan (business framework): https://pumpkinplan.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever felt stuck between vendor noise, compliance pressure, and clients who only see you as “the computer guy,” this conversation is for you. Jerem and I dig into culture, cybersecurity, AI, and backup design—plus the uncomfortable stuff like staff training and saying no to shiny tools—so you can run a calmer, more profitable MSP.
Chapters
- 00:00 Intro – Live show setup and community update for Jason
- 04:46 Sponsor Segment – ThreatLocker, NetAlly, OneStream, TruGrid
- 07:56 Guest Intro – Meet Jerem Morris and Datatek in Mesa, Arizona
- 10:20 Building Datatek – Referral-only growth and people‑first IT
- 12:16 From Tech to Business Owner – Early lessons and first hire
- 14:32 Shifting to Security‑First – Becoming a true technology partner
- 19:20 Deep Client Relationships – No client‑facing tickets and more QBRs
- 29:36 Training & AI Guardrails – Staff education, AI policy, and user training
- 36:21 Backup Strategy – Beyond 3‑2‑1 with Synology and layered recovery
- 44:12 Tool Stack & Future of AI – Avoiding shiny objects and preparing MSPs for AI
Guests: Jerem Morris
- Datatek Website: https://datatekaz.com
- LinkedIn: https://www.linkedin.com/in/jeremmorris
Shout-outs:
- Jason Percival, NEPA Geeks: https://www.nepageeks.com
Companies / Vendors / Products Mentioned
- NEPA Geeks: https://www.nepageeks.com
- Synology: https://www.synology.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Microsoft Copilot: https://www.microsoft.com/microsoft-copilot
- ChatGPT: https://chat.openai.com
- Arizona Tech Week (Mesa): https://www.aztechweekmesa.com
- Boeing: https://www.boeing.com
- Meta (Meta Platforms): https://about.meta.com
- Netgear: https://www.netgear.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Most MSPs say they’re “relationship‑driven,” but Laura Jeter has turned that into a repeatable sales engine inside a large national managed services organization. In our conversation, she shares real‑world stories from enterprise deals, lessons from working with global vendors, and the exact research‑first habits she expects from her sales team before they ever book a meeting. If you’re tired of being seen as a cost center instead of a strategic IT partner, you’ll want to steal a few pages from her playbook.
=== Time Stamps
- 00:24 Meet Laura Jeter from Vector Security Networks
- 03:10 What Vector Security Networks Does Nationally
- 06:45 Co‑Managed IT and Partnering with Other MSPs
- 10:03 Laura’s Journey from Mainframes to MSP Sales
- 14:40 Why Most MSPs Struggle with Sales
- 18:00 Selling Outcomes, Not Line‑Item IT Services
- 21:14 Better Discovery: Questions That Actually Land Deals
- 24:05 Finding the Right Prospects and Ideal Clients
- 29:48 Using LinkedIn Sales Navigator and Research in Sales
- 36:24 Following Clients When They Change Jobs
- 40:01 Building a Strong Sales Engine Inside an MSP
== Guest
- Laura Jeter, Vector Security Networks (Director of Sales, Managed Network Services): https://www.vectorsecuritynetworks.com
=== Shout-outs
- MSP Association of America: https://www.mspassociation.com/
=== Companies / Vendors / Products Mentioned
- LinkedIn Sales Navigator: https://www.linkedin.com/sales
- ZoomInfo: https://www.zoominfo.com
- IT Expo: https://www.itexpo.com
- MSP Expo: https://www.mspexpo.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever had a client’s “other vendor” show up, hit a wall with your security tools, and then blame IT, this episode is for you. I share fresh stories from the field on using ThreatLocker to enforce guardrails, manage AI agents and VPN tools like Tailscale, and keep control of your 365 tenant and endpoints while still letting clients get work done. Then we shift into my recap of Channel Pro Defend and ThreatLocker’s Zero Trust World, talk cyber insurance requirements, hardened RMM and identity controls, and yes—take a fun detour into the best swag, socks, hats, and gear I picked up along the way.
Florida Man - ATM “jackpotting” mastermind: https://linkly.link/2eWRW
=== Chapters
- 01:37 MB Systems Updates & How ThreatLocker Changes the Security Conversation
- 11:02 Vendor Pushback, Client Guardrails, and AI/VPN Tools Under Zero Trust
- 18:23 Why These Conferences: ChannelPro Defend, Zero Trust World, and Travel Load
- 21:24 Zero Trust as the Default Security Model & From Theory to Execution
- 24:52 Building Your Stack Around Real Incidents, Labs, and Cyber Hero Training
- 28:14 ChannelPro Defend: Security, Profitability, and Bourbon Icebreaker Panel
- 31:16 Networking Wins, Quotes from Griffin IT & Bell Tech, and MSP–Vendor Mix
- 32:15 Swag Philosophy Shift: Food, Socks, Shirts, Hats, Pens, Tiles, and Mugs
- 44:48 Studio Plans, Episode 1,000 Milestone, and Supporting the Show
- 48:59 Florida Man ATM Jackpotting Story & Closing the Episode
=== Shout-Outs
- Danny Jenkins, ThreatLocker: https://www.linkedin.com/in/dannyjenkinscyber/
- Brian Weiss, iTech Solutions: https://www.linkedin.com/in/brianjweiss/
- Reagan Roney, SolvereOne: https://www.linkedin.com/in/reaganroney/
- Marissa Maldonado, Proda Technology: https://www.linkedin.com/in/marissamaldonadoproda/
- Frank Marino, Forthright Technology Partners: https://www.linkedin.com/in/frankmerino/
- Bradley Gross, Attorney: https://www.linkedin.com/in/bradleygross/
- Matthew Dwyer, Griffin IT: https://www.linkedin.com/in/matthew-dwyer-bb968b36/
- Ali Johnston, BelTech Services: https://www.linkedin.com/in/ali-johnston-a38a27220/
=== Companies / Vendors / Products Mentioned
- Super Whisper: https://superwhisper.com/
- Tailscale: https://tailscale.com
- Microsoft 365 (M365): https://www.microsoft.com/microsoft-365
- MSP Channel: https://msp-channel.com
- Acronis: https://www.acronis.com
- Channel Pro Defend (Channel Pro Network): https://events.channelpronetwork.com/in-person-events/
- Zero Trust World (ThreatLocker event): https://ztw.com/
- NinjaOne: https://www.ninjaone.com
- Zaun: https://zaun.ai
- Cork / Cork Cyber: https://www.corkinc.com
- Infima: https://www.infimasec.com
- Cavelo: https://www.cavelo.com/
- Monjur: https://monjur.com/
- Kipling Secure: https://kiplingsecure.ai/
- Kaseya: https://www.kaseya.com
- Life360 Tile Tracker: https://amzn.to/3NDYq91
- N-able: https://www.n-able.com
- MSP Process: https://mspprocess.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This one’s a game changer. A single court ruling just made it easier for customers and insurers to come after MSPs after a breach—and harder for you to get out of it. If you haven’t looked at your contracts and security stack lately, now’s the time.
=== Why Listen
- Breakdown of the Delaware Supreme Court decision and why it matters
- How one breach can turn into multi-client litigation
- Why cyber insurance carriers (like Travelers) are coming after MSPs
- The shift from “best practices” to legal standards (MFA, encryption, patching)
- Contract gaps that could expose your business
- Practical steps to reduce liability today
=== Companies / Vendors / Products Mentioned
- Delaware Supreme Court Ruling: https://www.itbusinesspodcast.com/downloads/delaware-travelers-blackbaud/
- Travelers (Travelers Insurance): https://www.travelers.com
- Blackbaud: https://www.blackbaud.com
- Delaware Supreme Court: https://courts.delaware.gov
=== Chapters
- 00:00 Introduction
- 01:42 What happened in the Blackbaud case
- 02:33 The big legal shifts MSPs need to know
- 04:31 Courts are defining ‘commercially reasonable security’
- 06:23 Cost and insurance implications
- 08:30 What MSPs should fix in their contracts
- 11:26 What MSPs should fix in their security stack
- 14:08 Bottom line
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Mentioned on the Show
- Watch the video: https://youtu.be/s-hhBzRHSkc?si=Ij4_KKG2Lof4AE0D
- Order from Amazon: https://amzn.to/3PCiUzp
- LinkRunner 1500/3000: https://linkly.link/2eOfT
Why listen
In this episode, I crack open NetAlly’s brand‑new LinkRunner AT1500 and walk through a live, real‑world test of this entry‑level copper network link and cable tester. We look at one‑tap cable tests, PoE validation up to 90W, switch and VLAN discovery, and how it ties into Link‑Live to document your work for clients and MSP teams. If you’re an IT pro or MSP owner building out your troubleshooting go‑bag, this gives you a practical look at what the AT1500 can (and can’t) do.
- See the LinkRunner AT1500 run a one‑tap cable test on a live network, including length and pair mapping
- Learn how it validates PoE power, multi‑gig link speed up to 10G, VLANs, DHCP, DNS, and gateway connectivity in seconds
- Hear how Link‑Live reporting can help your MSP standardize documentation and share test results with clients and techs
- Get my candid take on where the AT1500 fits versus NetAlly’s EtherScope, CyberScope, and LinkRunner 3000/4000
- Understand the tradeoffs: copper‑only, no built‑in Wi‑Fi or fiber, but a lower price point for frontline technicians
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever stared at your PSA at 10 p.m. wondering how you’re supposed to grow your MSP and still handle every ticket, this episode is for you. Juan Fernandez breaks down his new MSP as a Service model and shows how boutique and growing MSPs can instantly bolt on a white-labeled, US-based service delivery engine without giving up control of their clients.
Why listen
- Learn what “elastic service provider” really means and how Juan’s team plugs into your existing stack, contracts, and service offerings.
- Hear real numbers around MSP labor, cost per seat, and how reclaiming up to 1,500 hours per tech per year can transform your profitability.
- Get clarity on using co-selling, white-label support, and shared operations to protect relationships while still scaling managed services and cybersecurity delivery.
- Understand how this model fits into the MSP 5.0 era, AI disruption, and the push toward more automated, ITIL-aligned operations.
- Discover how Summit Holdings and MSP as a Service position themselves alongside vendors like ThreatLocker (threatlocker.com), NetAlly (netally.com), OneStream (onestream.com), and TruGrid (trugrid.com) to support MSPs end to end.
Guests
- Juan Fernandez, Summit Holdings: summitmsp.com
- MSP-as-a-Service: https://msp-aas.com/
- LinkedIn: https://www.linkedin.com/in/1jf
Shout-outs
- Johnny Georges, Tree T-Pee: treetpee.com
- Johnny Georges, Shark Tank Appearance: https://youtu.be/LZEY15Fsjgk?si=u2YrYjdqOJ6V5Zfs
- Michael Slater, Sherweb: https://www.linkedin.com/in/slatermichael/
- CyberQP: cyberqp.com
- Thread: getthread.com
- MSP Process: mspprocess.com
Companies / Vendors / Products Mentioned
- NOCDOC (operations backbone within MSP-as-a-Service): summitmsp.com, LinkedIn:
- MSP Owners Group: , LinkedIn: https://www.linkedin.com/company/msp-owners-group
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: 1Stream by Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
We talk a lot about cybersecurity, tools, and MSP growth, but not nearly enough about what all that pressure does to the people running these businesses. If you run an MSP or work anywhere in the IT channel, this is one you don’t skip. From the floor at Zero Trust World, Larry Meador joins me to introduce MSP Well, a nonprofit built specifically to support the mental health and wellness of MSPs, vendors, and everyone in our ecosystem.
Why listen
- How MSP Well was born from real mental health challenges in the channel.
- The mission to raise at least $1M and stand up durable support for MSPs and IT providers.
- Practical ways MSPs, vendors, and media can get involved today.
- Discussion around stress, burnout, grief, and “hidden” struggles inside IT businesses.
- How MSP Well plans to connect people with certified counselors and established hotlines.
- Key links and resources: MSPWell.com, MSP Well on LinkedIn and Facebook, plus coverage from The Channel Company and CRN.
Guests
- Larry Meador, Cavelo / MSP Well: https://cavelo.com / https://mspwell.com
Companies / Vendors / Products Mentioned
- MSP Well: https://mspwell.com
- MSP Well LinkedIn Page: https://www.linkedin.com/company/mspwell
- MSP Well Facebook Page: https://www.facebook.com/mspwell
- Cavelo: https://cavelo.com
- The Channel Company (Exchange): https://www.thechannelco.com
- CRN / CRN TV: https://www.crn.com
- GTIA (Global Technology Industry Association): https://gtia.org/
- IT Nation (conference, ConnectWise): https://www.connectwise.com/theitnation
Shout-outs
- James Mignacca, Cavelo / MSP Well: https://www.linkedin.com/in/jamesmignacca/
- Joe Ussia, Infinite IT: https://www.linkedin.com/in/ussia/
- Christine Ululati, (Advisory Board – MSP Well): https://www.linkedin.com/in/christine-ululati/
- Rob Rae, (Advisory Board – MSP Well): https://www.linkedin.com/in/robtrae/
- M.J. Patent, (Advisory Board – MSP Well): https://www.linkedin.com/in/mjpatent/
- Madeleine Ribeiro, (Advisory Board – MSP Well): https://www.linkedin.com/in/madeleine-ribeiro-763056165/
- Julian Lee, TechnoPlanet / ChannelNEXT / eChannelNews: https://www.linkedin.com/in/connectwithjulian/
- Corey Kirkendall, (Channel leader / MSP owner, MSP Well advisor): https://www.linkedin.com/in/coreykirkendoll/
- The Channel Company, The Channel Company (Exchange event organizer): https://www.thechannelco.com
- CRN, CRN (Channel Company media brand): https://www.crn.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Live from Zero Trust World 2026, I’m joined by Future Range’s Danny McEntee to break down how an Irish MSP is rolling out a fully managed Zero Trust solution to more than 600 clients. If you’re an MSP or IT leader wondering how to productize cybersecurity, standardize a stack, and get real‑world value from ThreatLocker, this one’s for you.
Why listen
- Hear how Future Range designed its Future Range Protect managed security service around a Zero Trust model.
- Learn how they combine ThreatLocker, Microsoft 365, Azure, and MDR into a standardized MSP stack.
- Get a candid look at MSP breach anxiety and how they manage client risk and expectations.
- Pick up ideas for taking new security tools in‑house first before rolling them out to customers.
- See how sending engineers to events like Zero Trust World, DattoCon, and Pax8 Beyond strengthens team skills and client outcomes.
Guests
- Danny McEntee, FutureRange: https://www.linkedin.com/in/dannymcentee
Shout-outs
- Danny Jenkins, ThreatLocker: https://www.linkedin.com/in/dannyjenkinscyber/
Companies / Vendors Mentioned
- FutureRange, IT Services & Cybersecurity MSP (Ireland): https://futurerange.ie/
- Pax8 / Pax8 Beyond, Cloud distributor & conference: https://www.pax8.com/
- Microsoft 365, Productivity & cloud suite: https://www.microsoft.com/microsoft-365
- Citrix, Virtualization / app delivery: https://www.citrix.com/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I caught up with Liongard CMO Stephanie Weagle on the floor at Zero Trust World to talk about what’s really changing inside the Liongard platform and how it helps MSPs run tighter, more secure environments. We cover everything from asset inventory and cyber score dashboards to AI features and the grind of hitting 80 shows a year while still serving partners well.
Why listen
- Hear how Liongard evolved from automated documentation into enriched asset inventory and attack surface visibility for MSPs and internal IT.
- Learn what’s behind the updated cyber score dashboard, visual insights, and network monitoring features you’re seeing in the portal.
- Get a quick rundown on Liongard’s AI Asset Summary, AI search, and upcoming AI Assist capabilities for faster troubleshooting and decision‑making.
- Pick up ideas for using AI in your MSP for ticket routing, workflow automation, and customer sentiment analysis.
- Go behind the scenes on Liongard’s event strategy, from Zero Trust World and IT Nation London to their curated RoarCon event in Houston.
- Hear how a small marketing team supports MSP growth across nearly 80 cybersecurity and IT events a year.
Guests
- Stephanie Weagle, Liongard: https://www.linkedin.com/in/steph-liongard/
Shout-outs
- Chessie Huber, Liongard: https://www.linkedin.com/in/chessie-huber-9502622/
Companies / Vendors Mentioned
- Zero Trust World: https://www.ztw.com
- Exchange: https://www.thechannelco.com/xchange
- Pax8: https://www.pax8.com/
- IT Nation, ConnectWise IT Nation: https://www.connectwise.com/theitnation
- CyberFOX, CyberFOX: https://www.cyberfox.com
- Liongard Academy, Liongard: https://docs.liongard.com/docs/liongard-academy
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Live from Zero Trust World 2026, I sit down with Cobalt’s own Ian Dunstan to unpack how he transformed a small break‑fix shop into a security‑first MSP that clients happily pay more for. We talk zero trust, ThreatLocker, managed services, and why drawing a hard line on culture and client behavior might be the most powerful business decision you make this year.
Why listen
- Hear how Ian “ripped up” his IT business and rebuilt a modern MSP offering from the ground up.
- Learn how to move legacy clients onto a security‑driven stack with Kaseya, Datto, Microsoft 365, EDR, and MDR.
- Get practical ideas for packaging services into one top‑tier managed services plan instead of bronze/silver/gold.
- Understand how ThreatLocker fits into a Zero Trust strategy and how to roll it out without losing your mind.
- Hear real‑world perspective on the UK Cyber Security Resilience Bill, Cyber Essentials, and what rising compliance expectations mean for MSPs.
- Steal Ian’s “no asshole policy” and “pain per pound” concept to protect your team and profits from toxic clients.
Mentioned in the Show
- Two Locks and a Cox (rugby podcast): https://open.spotify.com/show/2-locks-and-a-cox (best match; verify)
- Talking Tech Beyond the Buzzwords: https://cobalt.so/news/talking-tech-beyond-the-buzzwords (landing from Cobalt)
- EOS – Entrepreneurial Operating System: https://www.eosworldwide.com
- Zero trust security: https://www.cisa.gov/zero-trust-maturity-model
Guests
- Ian Dunstan — Cobalt Business IT and Comms | https://cobalt.so | https://www.linkedin.com/in/ian-dunstan-107bb36
Shout-outs
- Sarah Cox, Two Locks and a Cox (rugby podcast co‑host): https://podcasts.apple.com/us/podcast/two-locks-and-a-cox-from-devons-radio-exe/id1693283493|
- Ben Lee, Two Locks and a Cox (rugby podcast co‑host, retired Premiership rugby player): https://podcasts.apple.com/us/podcast/two-locks-and-a-cox-from-devons-radio-exe/id1693283493|
- Chris Thomas, Cobalt Business IT and Comms / Talking Tech Beyond the Buzzwords: https://cobalt.so|
Companies / Vendors Mentioned
- Kaseya | https://www.kaseya.com
- Datto (a Kaseya company) | https://www.datto.com
- Cyber Essentials | https://www.ncsc.gov.uk/cyberessentials/overview|
- Cyber Essentials Plus | https://www.ncsc.gov.uk/cyberessentials/overview|
- Solicitors Regulation Authority (SRA) | https://www.sra.org.uk
- Financial Conduct Authority (FCA) | https://www.fca.org.uk
- Cyber Security Resilience Bill (UK) | https://www.gov.uk/government/collections/cyber-security-and-resilience-bill
- EOS – Entrepreneurial Operating System | https://www.eosworldwide.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Managing Microsoft 365 across a pile of mismatched tenants is brutal, and my guests from Inforcer MSP know that pain first‑hand. In this chat, we break down how they’re helping MSPs standardize Intune, Defender, Purview, and 365 policies at scale so you can boost cybersecurity, clean up your stack, and actually make money on Microsoft.
Why Listen
- Hear how an ex‑MSP engineer handled 365 across ~100 customers and what he’d do differently now
- Learn how Inforcer centralizes multi‑tenant Intune, Defender, Purview, and 365 policies in one platform
- Get a practical view of “left‑of‑boom” Zero Trust and why configuration hygiene matters more than another alerting tool
- See how reporting can uncover project work, licensing upsells, and Copilot deployment opportunities
- Understand how role‑based access control lets sales and ops see insights without touching production settings
- Pick up ideas for reducing tool sprawl by leaning harder on the Microsoft stack you already sell
Mentioned during the Show
- Inforcer MSP (inforcer): https://www.inforcer.com
- Microsoft 365 Lighthouse: https://learn.microsoft.com/microsoft-365/lighthouse/overview
- Nerdio: https://getnerdio.com
- Pax8: https://www.pax8.com
- ConnectWise: https://www.connectwise.com
- Datto: https://www.datto.com
- Shout Out - Rob Rae: https://www.linkedin.com/in/robtrae/
Guests:
- Graham Morrison, Inforcer: https://www.linkedin.com/in/graham-morrison-79a549182
- Cole Kaparos, Inforcer: https://www.linkedin.com/in/colekaparos
Shout Outs:
- Rob Rae: Pax8: https://www.linkedin.com/in/robtrae
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’re an MSP owner or IT lead trying to keep up with security headlines, this episode is your shortcut. I translate Veeam CVEs, Microsoft zero‑days, ThreatLocker’s Zero Trust World news, Pax8 program changes, and new privacy and insurance requirements into concrete next steps you can act on this week.
Veeam Patches Multiple Critical RCE Vulnerabilities in Backup & Replication 13.0.1.2067
- https://www.veeam.com/kb4831
Microsoft Fixes 93 Vulnerabilities, Including Two Zero‑Days, in March 2026 Patch Tuesday
- https://blog.qualys.com/vulnerabilities-threat-research/2026/03/10/microsoft-patch-tuesday-march-2026-security-update-review
ThreatLocker Launches Zero Trust Network and Cloud Access to Combat Credential‑Based Attacks
- https://www.channelpronetwork.com/2026/03/05/new-weapon-for-msps-to-fight-credential-based-cyberattacks/
- https://www.channelpronetwork.com/2026/03/06/zero-trust-world-puts-msp-security-strategies-into-practice/
- https://www.crn.com/news/security/2026/threatlocker-driving-reimagined-zero-trust-consolidation-for-msps-partners
Pax8 Outlines March 2026 Microsoft Updates and Upcoming Partner Events
- https://www.pax8.com/blog/microsoft-update-march-2026/
2026 Cyber Insurance Renewals Demand Proof of MFA, EDR, Tested Backups, and IR Readiness
- https://fischsolutions.com/cyber-insurance-requirements-2026/
- https://dynedge.com/cyber-insurance-requirements-2026/
- https://hubtech.com/smb-cyber-insurance-readiness-guide-for-2026/
20 US States Now Have Comprehensive Privacy Laws as of 2026, Increasing Compliance Complexity
- https://www.lathropgpm.com/insights/lathrop-gpm-releases-2026-legal-guide-to-privacy-and-data-security-amid-expanding-regulatory
- https://www.troutmanprivacy.com/2026/03/proposed-state-privacy-law-update-march-2-2026/
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode is part nostalgia tour, part masterclass in running an IT business that actually fits your life. From TRS‑80s and BBS days to Zero Trust World and modern MSP tools, Carey and I connect the dots between old‑school troubleshooting and today’s cybersecurity and remote support reality.
Why Listen
- Hear Carey’s origin story, from fixing a clogged dishwasher to authoring The Healthy PC and landing a national radio gig.
- See how the evolution of the internet, Wi‑Fi, smartphones, and broadband shifted the entire IT services model.
- Get a live walkthrough of an IP‑KVM setup and why BIOS‑level remote access is a game‑changer for techs.
- Compare solo‑shop “boutique MSP” approaches to large managed services providers and decide what fits you.
- Learn how tools like ThreatLocker, TruGrid, and NetAlly fit into a Zero Trust and remote‑first support strategy.
- Pick up practical advice on handling user fears about updates, SSDs, and the never‑ending security headlines.
Mentioned in the Show
Mentioned in the Show
- Backblaze: https://www.backblaze.com
- Computer America (radio show): https://www.computeramerica.com
- The Healthy PC: Preventive Care and Home Remedies for Your Computer: https://amzn.to/4lzCubx
- JetKVM: https://jetkvm.com
- Tailscale: https://tailscale.com
Guest (Carey Holzman)
Carey Holzman is a veteran PC repair technician, author, and content creator known for showing everyday users how to build and maintain PCs the right way. He got his start in the 1980s tinkering with TRS‑80s, Atari systems, and early IBM‑compatible PCs, eventually turning that curiosity into a full‑time repair business and a long‑running presence in the tech community.
Carey co‑authored The Healthy PC: Preventive Care and Home Remedies for Your Computer, served as a co‑host on the nationally syndicated Computer America radio show, and now runs a popular YouTube channel where he live‑streams PC builds, troubleshooting sessions, and practical advice for technicians and enthusiasts.
- YouTube: https://www.youtube.com/user/CareyHolzman
- LinkedIn: https://www.linkedin.com/in/careyholzman
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever wondered what’s really changing inside Kaseya and how it impacts your MSP, this is the episode to queue up. From the floor at Zero Trust World, Greg Jones breaks down the new partner-first mindset, the updated account management model, and how MSPs should be leaning on vendors for more than just tools in 2026.
Why listen
- Hear how Kaseya’s leadership change is reshaping MSP success priorities and investments.
- Learn what the Kaseya partner pledge, flexible contracts, and catastrophic loss protection really mean for your business.
- Discover how a territory-based account team (not just a single rep) can improve your support experience and escalation path.
- Get practical advice on treating your MSP as a go‑to‑market business, not just a tech shop, to drive sales and marketing results in 2026.
- Hear candid thoughts on vocal partner communities, renewals, and how to push your vendors to support real MSP growth.
=== Links Mentioned
- Alder Hey Children’s Charity (Alder Hey Children’s Charity / Hospital): https://www.alderheycharity.org
- Zero Trust World (ThreatLocker): https://ztw.com/
- “The Best of 1 Minute Wednesday” (book): https://amzn.to/4rptCGW
- MSP Community / Managed Service Providers: https://www.mspalliance.com
- MSP Success (function at Kaseya): https://www.kaseya.com/solutions/msp
=== Guest bio
Greg Jones is the Senior Vice President of MSP Success at Kaseya, where he leads initiatives across EMEA and North America to help managed service providers grow, scale, and get more value from their vendor partnerships. A former MSP owner himself, Greg is a multi‑award‑winning MSP growth strategist and the creator of the popular “1 Minute Wednesday” series, which shares fast, practical insights for IT service providers. He is also the author of the Amazon bestselling book “The Best of 1 Minute Wednesday,” with 100% of the profits supporting Alder Hey Children’s Charity.
- Website: https://www.kaseya.com/blog/the-best-of-1-minute-wednesday-by-greg-jones-for-msp-success/
- LinkedIn: https://www.linkedin.com/in/gregpjones
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
What happens when a security‑obsessed MSP owner gets a front‑row seat to ThreatLocker’s product roadmap at Zero Trust World? Brian Weiss joins Uncle Marv live in Orlando to reveal how he evaluates new cybersecurity tools, rolls them into his managed services stack, and why ThreatLocker’s new Access Control might change how you think about ZTNA and device compliance.
Why Listen
- Hear how ThreatLocker’s Partner Advisory Board actually influences roadmap and rollout.
- Learn what the new Access Control “elephant” does for secure access to Microsoft 365 and internal resources.
- Discover practical MSP considerations: offboarding old tools, deployment sequencing, and billing models.
- Understand why default‑deny and “allowing the right things” matters more than ever in cybersecurity.
- Get a peek into iTECH’s move to a Microsoft‑first stack with Defender and Dynamics 365.
- Take away language you can use with clients to explain zero trust and identity protection.
Guest Bio
Brian J. Weiss is the CEO and Chief AI Officer of ITECH Solutions, a managed service provider based in California that focuses on cybersecurity‑driven IT services for businesses. Since founding ITECH in 2005, he has grown the company from break‑fix into a full MSP, serves on multiple partner advisory boards—including ThreatLocker’s—and is leading a Microsoft‑first, Dynamics 365‑powered transformation of his firm.
- Website: https://itech-solutions.com
- LinkedIn: https://www.linkedin.com/in/brianjweiss
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode gets into the messy, real‑world side of MSP life—long drives, skeptical owners, and government projects that move at glacier speed. Josh shares how he scopes, prices, and delivers big networking and cloud jobs while staying a one‑man shop with a tight, dependable toolset.
Why listen
- How to talk about managed services value when clients are still stuck on “call you when it breaks.”
- Real examples of using RMM, cloud backup, and MDR to prevent email compromise and downtime.
- What it took to design and roll out secure Wi‑Fi across multiple prisons, and why he said yes in the middle of COVID.
- Tips for working with state agencies and schools—from building relationships to handling RFPs and change orders.
- Why he’s sticking with Kaseya‑owned platforms instead of ripping everything out just to chase the latest tool.
- Ideas for focusing on niches like manufacturing and co‑managed IT, especially in smaller or rural markets.
=== Events Mentioned
- Zero Trust World: https://zerotrustworld.com
- ASCII Edge: https://www.ascii.com/ascii-edge
- Pax8 Beyond: https://www.pax8.com/en-us/pax8-events/pax8-beyond
=== Tools & Platforms Mentioned
- Datto RMM: https://www.datto.com/products/rmm
- Backupify for Microsoft 365: https://www.backupify.com/microsoft-365-backup
- Autotask PSA: https://www.datto.com/products/autotask-psa
- IT Glue: https://www.itglue.com/
- Huntress MDR: https://www.huntress.com/platform/managed-edr
- Ubiquiti UniFi: https://www.ui.com/
=== Guest Bio
Joshua Zukerman is the founder and President of Snow Pond Technology Group, an MSP based in Oakland, Maine that has been delivering IT solutions to small businesses since 2004. With more than two decades of hands‑on experience in PC repair, networking, cloud services, and managed security, he helps organizations like law firms, dental practices, manufacturers, municipalities, and state agencies keep their systems secure, reliable, and compliant.
- Website (Snow Pond Technology Group): https://snowpondtech.com
- LinkedIn: https://www.linkedin.com/in/joshuazukerman
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Thinking about going deeper into Zero Trust or adding MDR to your MSP stack? Zachary Kender shares how Net-Tech Consulting committed to ThreatLocker, built services around high-demand verticals, and navigated the reality of vendor promises versus delivery. Marv adds his own experience trialing security tools that missed the mark, giving you a grounded view of what actually works for IT providers.
Why Listen
- Discover how vertical focus on transportation and auto dealerships helped shape Net-Tech’s managed services strategy.
- Learn what “responsive support” really means when printers, finance workstations, and DMS systems must be online all day.
- Hear honest feedback on ThreatLocker Detect’s evolution and the impact of adding an MDR team behind it.
- Understand the risks of first-gen tools, “light” security dashboards, and vendor roadmaps that never seem to ship.
- Get insight into balancing IT compliance requirements, user expectations, and realistic SLAs in small MSP teams.
- Walk away with ideas on referral networks, niche selection, and protecting your time as an MSP owner.
Guest Bio
Zachary Kinder is the President and Partner of Net-Tech Consulting, an IT services and consulting firm based in El Paso, Texas, with clients across multiple metro areas including Dallas. With a career at Net-Tech that started as a level-one network technician in 2008, he has worked his way through engineering and leadership roles to lead the company’s delivery of managed IT services, cybersecurity, cloud solutions, and compliance-focused support for growing businesses. Drawing on earlier experience providing Tier 1 support for AT&T Wireless, Zachary is known for emphasizing “fanatical customer service” and building secure, reliable IT environments for private equity–backed and other security-sensitive organizations.
- Website: https://net-tech.us/
- LinkedIn: https://www.linkedin.com/in/zachary-kinder-b2902199
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever had a client ask, “How can we pay you less?” this episode gives you a better answer than discounting your services. Marv and Matt walk through practical ways to audit IT spend, expose hidden subscriptions, and use BetterTracker to deliver measurable savings that justify premium managed services.
Why Listen
- Learn how one MSP uncovered seven Amazon Business Prime accounts and eliminated instant waste.
- Hear the story of a nonprofit saving $1,000 a month by cleaning up tech subscriptions.
- Get an inside look at BetterTracker’s renewal alerts, price-increase monitoring, and financial visibility.
- See how Plaid integration and Scout 365 help find rogue SaaS and shadow IT across clients.
- Understand how to position SaaS management as a vCIO-level service that deepens client trust.
- Discover the new Stack Market feature and what MSPs are actually deploying in their stacks.
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Step into the energy of Zero Trust World 2026 with Uncle Marv as he sets up on-site and previews three days of serious cybersecurity learning for MSPs and IT pros. From live demos to hands-on certification opportunities, this quick intro gives you a front-row feel for what makes this event so valuable to IT businesses.
Why Listen:
- Get a clear overview of what Zero Trust World delivers for MSPs and IT teams.
- Hear which vendors and technology partners are powering the event, including ThreatLocker, NetAlly, 1Stream, and TruGrid.
- Learn about unique opportunities like the “Control Alt Hack” custom PC challenge and cyber hero certification exams with registration refunds.
- Discover session themes such as Microsoft 365 security tuning and SQL injection training you can bring back to your clients.
- Pick up context on networking, after-parties, and how to maximize your time at a security-focused conference.
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
CISA’s CIRCIA rulemaking could reshape how serious cyber incidents get reported across critical infrastructure—and MSPs are right in the middle of it. In this episode, Uncle Marv breaks down what’s in play, what’s unclear, and what you should be building now so you’re not scrambling when clients (or regulators) start asking questions.
- Understand the 72-hour incident reporting expectation and the 24-hour ransom payment reporting requirement.
- Learn why MSPs may be treated like critical infrastructure, not “just vendors.”
- Get a practical view of what CISA expects inside an incident report (timelines, IOCs, TTPs, impact, mitigation).
- Hear where CISA is questioning scope: sector-based vs. size-based thresholds, and what that could mean for you.
- Find the operational gaps you need to close (logging, evidence aggregation, documentation speed).
Links from the Show:
- Cybersecurity and Infrastructure Security Agency (CISA): https://www.cisa.gov/
- Cyber Incident Reporting for Critical Infrastructure Act (CIRCIA): https://www.cisa.gov/circia
- Small Business Administration (SBA): https://www.sba.gov/
- Environmental Protection Agency (EPA): https://www.epa.gov/
- EPA Risk Management Program (RMP): https://www.epa.gov/rmp
- Department of Justice (DOJ): https://www.justice.gov/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Most MSPs lock down firewalls, endpoints, and backups, but leave client websites wide open as an unmanaged liability. In this episode, Designer Ready’s team shows how to wrap websites into your MSP stack with ADA/WCAG compliance scanning, Cloudflare Enterprise, WAF protection, daily WordPress updates, and flat-fee web care that fits your MRR model.
Why Listen:
- Learn why websites are a hidden liability for MSPs
- Understand ADA and WCAG compliance enforcement
- Hear real-world website breach stories
- Discover how Cloudflare Enterprise and WAF reduce risk
- Explore white-label recurring revenue models
- Make clients stickier with full-service offerings
Links from the Show:
- Florida Man: Orlando man arrested in alleged $328M cryptocurrency Ponzi scheme: https://linkly.link/2bfUy
- Designer Ready: https://designerready.net
- Unbound Digital: https://unbounddigital.net
- Florida Fish and Wildlife Conservation Commission (FWC): https://myfwc.com
- ITMSP Expo (MSP Expo): https://www.mspexpo.com
- Cork (Cork cybersecurity): https://www.corkinc.com
- ChannelPro DEFEND: https://www.channelprodefend.com
- Avast: https://www.avast.com
- Zero Trust World (ZTW): https://ztw.com/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv sits down with Steve “DoorToDoor Geek” McLaughlin of Podnutz to unpack the early days of computer repair podcasting, Podnutz Pro, and Android App Addicts. They talk Linux, Android, F-Droid, app discovery, and why understanding multiple operating systems still gives MSPs and IT pros a technical edge.
Why Listen:
- Hear the real story behind Podnutz, Podnutz Pro, and the early tech podcast network scene.
- Learn how Linux, Android, and open source quietly power Azure, networking tools, and modern gaming.
- Get practical tips on app discovery using F-Droid and Obtanium, plus how to avoid risky mobile apps.
- Understand how AI will realistically fit into MSP work as an “assist,” not a replacement.
- Take away evergreen MSP lessons on customer service, transparency, and managing expectations.
- Hear personal stories about overcoming a speech impediment, content burnout, and keeping a tech community alive over decades.
Link from the Show:
- Podnutz: https://podnutz.com
- Android App Addicts (Podnutz site): https://podnutz.com/category/android-app-addicts/
- Linux For The Rest Of Us (Podnutz): https://podnutz.com/category/linux-for-the-rest-of-us/
- Obtanium (GitHub project): https://github.com/ImranR98/Obtainium
- F-Droid (official site): https://f-droid.org
- SQLite: https://www.sqlite.org
- Valve (Steam): https://store.steampowered.com
- Steam Deck: https://www.steamdeck.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode is your front‑row seat to two major 2026 MSP events without leaving your desk. Marvin, Eric, and Nick give you the real talk on Right of Boom, MSP Expo, and how Cork’s Cyber Score and financial protection can sharpen your security stack and sales story.
- Learn how Right of Boom’s workshop-style sessions differ from typical MSP shows and who gets the most value.
- Understand why MSP Expo feels huge but sometimes light on focused MSP traffic—and how to navigate multi‑show events.
- Hear how Cork’s Cyber Score works from inside your stack via RMM, EDR, backup, and M365 integrations.
- Get language to explain cyber scores and financial protection to non‑technical clients using FICO-style analogies.
- Pick up ideas on incident response billing, cyber insurance vs financial protection, and how to get paid for cleanup.
Mentioned in the Show:
- Monica's Swag (from Sustainable Electronics) - https://sustainableelectronics.org/
- All Things MSP (Eric Anthony): https://www.allthingsmsp.com
- Right of Boom (conference): https://rightofboom.com
- Pax8 Beyond (conference): https://www.pax8.com/en-us/beyond
- ITEXPO (TechSuperShow umbrella): https://www.itexpo.com
- MSP Expo: https://www.mspexpo.com
- ChannelPro DEFEND (ChannelPro Network event): https://www.channelprodefend.com
- Zero Trust World (ThreatLocker): https://zerotrustworld.threatlocker.com
- Cork Cyber / Cork Inc.: https://corkinc.com
- Egnyte: https://www.egnyte.com
- Early Recyclers / sustainable electronics recycler (best fit: ERI – Electronic Recyclers International): https://eridirect.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Nancy Henriquez of Sibyl Consulting Group returns to share her journey from building and exiting an MSP to authoring "Break-Fix to Breakthrough." She discusses shifting from reactive leadership to proactive mindset, redefining success around purpose and fulfillment, and applying book lessons during family challenges. MSP owners get real talk on mindset shifts for sustainable growth.
Why Listen:
- Shift from reactive leadership causing sales slumps to proactive strategies that align with your purpose.
- Redefine MSP success beyond endpoint counts or exits—focus on fulfillment and team impact.
- Learn from Nancy's real story: building/exiting MSPs, writing amid grief, and coaching inflection points.
- Tackle limiting beliefs and "work on, not in" your business for true breakthroughs.
- Prep for MSP Expo with insider tips on leadership transitions any size MSP can use.
Mentioned Entities with URLs
- Break Fix to Breakthrough: https://amzn.to/4ql21G5
- John Maxwell Leadership: https://www.maxwellleadership.com/
- MSP Expo: https://events.channelpronetwork.com/msp-expo
- Fort Lauderdale: https://www.fortlauderdale.gov
- SuperOps: https://superops.com/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Tired of stacking security tools without results? Roddy Bergeron, Sherweb's go-to cybersecurity fellow, shows MSPs how to build a real security OS—starting with people and processes. This raw chat from Roob conference unpacks vendor truths, community gold, and client-winning talks.
Why Listen:
- Shift security from tools to outcomes that clients actually care about.
- Join Sherweb's free Cyber MSP Community for threat intel and playbooks.
- Master CIS controls implementation roadmap (coming soon).
- Navigate cyber insurance gaps, subrogation risks, and outage responses.
- Hold vendors accountable beyond steak dinners and swag.
- Revamp QBRs to build intrinsic value and raise prices confidently.
Mentioned on the Show:
- Sherweb: https://www.sherweb.com
- Cyber MSP Community: https://info.sherweb.com/cybermsp-community
- Huntress: https://www.huntress.com
- SentinelOne: https://www.sentinelone.com
- Palisade: https://www.sherweb.com/security/palisade
- CIS Controls: https://www.cisecurity.org/controls
- Keeper: https://www.keepersecurity.com
- CIPP: https://cipp.app
- Right of Boom: https://rightofboom.com/
- Pax8: https://www.pax8.com
- Matt Lee: https://www.linkedin.com/in/cybermattlee/
- Dustin Bolander: https://www.linkedin.com/in/dbolander/
- Ash Cooper: https://www.linkedin.com/in/ash-cooper-cipp/
- John Hammond: https://www.linkedin.com/in/johnhammond010/
- Michael Slater: https://www.linkedin.com/in/slatermichael/
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever felt trapped by a giant client that underpays, over-demands, and burns your weekends, this one is for you. Marv breaks down how UPS cut Amazon, how he fired a client that was 34% of his revenue, and how you can do the same without tanking your MSP.
Why Listen
- See how UPS cutting Amazon volume mirrors MSPs cutting low-margin, high-noise clients.
- Hear the full story of firing a massive, multi-office client that consumed over half of Marv’s time.
- Get concrete ideas for raising prices, enforcing minimums, and dealing with legacy plans.
- Walk away with guardrails so no client exceeds a healthy percentage of your MRR again.
- Get practical tips for resetting SLAs, pricing, and standard stacks without apologizing.
- Understand how last-mile style work, legacy servers, and freebies quietly destroy profit.
=== News
Fortinet FortiGate Owners: New SSO Bypass Being Exploited Even on Patched Devices
- https://thehackernews.com/2026/01/fortinet-patches-cve-2026-24858-after.html
Notepad++ Supply Chain Attack Attributed to Chinese APT — Backdoor Delivered for Six Months
- https://www.helpnetsecurity.com/2026/02/03/notepad-supply-chain-attack-iocs-targets/
OpenClaw AI Agent Platform Exposes Thousands of Instances to Unauthenticated Control
- https://www.pointguardai.com/ai-security-incidents/openclaw-moltbot-agent-control-plane-exposure
Microsoft Defender Adds Threat Protection for AI Agents Built with Foundry
- https://learn.microsoft.com/en-us/azure/defender-for-cloud/release-notes
Florida Man Arrested at Disney-Area Resort
- https://linkly.link/2ZjYg
=== Mentioned in the Show
- IT Expo: https://www.itexpo.com
- MSP Expo: https://www.mspexpo.com
- Tech Super Show: https://www.tmcnet.com/techsupershow/
- MSP Association of America: https://mspaa.org
- Right of Boom (Right of Boom conference): https://rightofboom.com
- Microsoft Defender for Cloud / AI services: https://azure.microsoft.com/services/defender-for-cloud
- Sherweb: https://www.sherweb.com
- Zero Trust World: https://zerotrustworld.com
- ChannelPro Defend: https://www.channelprodefend.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’ve ever wondered whether Zero Trust is just layered marketing or a must-have for your MSP, this episode gives you a grounded, real-world answer. Marv and Raffi translate frameworks like NIST 800‑207 into operations decisions you can actually implement with your current stack.
Why Listen:
- Hear a real attack story where VPN, RMM, ThreatLocker, and EDR all played a role.
- Learn why “never trust, always verify” applies to vendors, tools, and RMMs—not just end users.
- Understand the interplay between MDM, PAM, EDR, conditional access, and Zero Trust.
- Get a practical stepladder approach: identity, device, and data as your starting pillars.
- Discover why security is a process, not a tool—and how to charge more for the extra work.
Resources and Mentions
- Triada Networks: https://triadanet.com
- NIST Special Publication 800‑207 (Zero Trust Architecture): https://csrc.nist.gov/publications/detail/sp/800-207/final
- Duo (MFA): https://duo.com
- Microsoft Intune: https://www.microsoft.com/microsoft-365/business/microsoft-intune
- Microsoft 365 / Azure AD / Entra ID: https://www.microsoft.com/microsoft-365
- Okta: https://www.okta.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode centers on how connection and community shape both workplace culture and personal wellbeing. Lori Saitz shares how she helps companies use internal podcasts to improve communication and build culture, while also telling her story of moving from digital nomad life to creating a grounded, community-focused life in Charlotte. Gratitude, intentional relationships, and honest storytelling run through the whole conversation, from leadership communication to personal health.
Top Takeaways
- Internal podcasts act as a modern replacement for company newsletters and sporadic town halls, giving leaders a direct, human way to communicate with employees.
- Lori’s “core four” focus—culture, communication, connection, and community—guides short, weekly 15‑minute internal episodes that employees can easily consume.
- These internal shows are especially powerful for midsize companies and distributed teams (remote workers, people in trucks, manufacturing staff) who can’t always attend live meetings.
- Gratitude and grounding practices can be woven into workplace content, helping people reset before or after stressful meetings and stay more centered.
- Lori’s own shift from nomading to settling in Charlotte highlights the importance of intentionally building community and creating a “nest” for emotional health.
- Relationships change as people grow; part of staying healthy and authentic is accepting when certain friendships are no longer aligned.
- Social connection and a sense of purpose are major contributors to longevity and wellbeing, often outweighing purely nutritional or medical factors.
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
View the livestream here: https://www.youtube.com/live/4wEUtHAnWyI?si=xoTByC859c2N44Nl
What We Cover
When clients ask ChatGPT instead of calling you
- The junior user who wanted to bypass TruGrid with IP whitelisting on a Comcast residential line.
Remote users, OneDrive chaos, and SharePoint security
- Migrating data from a former IT person’s personal OneDrive into SharePoint with proper permissions.
- Requirements like “only this junior can access files from one company laptop” and how that changes your design.
- Shared RDP workstation and licensing headaches
NetAlly AllyWare 2.9: Easy Wired & Easy Wi‑Fi
- What’s new in AllyWare 2.9 (build 2.9.0.85) and why you need AllyCare for updates.
- Easy Wired and Easy Wi‑Fi views on EtherScope and LinkRunner for one‑tap tests.
- Wi‑Fi 7‑related enhancements, MLO (multi‑link optimization), and faster AirMapper surveys.
Community, outages, and upcoming events
- Top 10 things IT pros did during the recent M365 outage, including “on‑prem doesn’t look so bad after all.”
- Conference season preview: Right of Boom (Vegas), IT Expo / MSP Expo / TechSuperShow, ChannelPro Defend and Zero Trust World.
- Listener email on zero trust platforms, ThreatLocker vs. Microsoft 365 stack considerations.
=== Links from the Show
- NetAlly 2.9 Update: https://linkly.link/2ZMbn
- EtherScope: https://amzn.to/4kgiZUL
- IT Expo: https://www.itexpo.com
- MSP Expo: https://www.mspexpo.com
- ChannelPro Defend: https://events.channelpronetwork.com
- Zero Trust World (ThreatLocker event): https://zerotrustworld.threatlocker.com
- Right of Boom: https://rightofboom.com
- Florida Man - Grady Judd Morning briefing: https://linkly.link/2ZMbg
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.
Why listen
- Hear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.
- Learn why they question whether features really need AI and how they avoid AI for AI’s sake.
- Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.
- Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.
- Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.
- Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.
- Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.
Links from the Show
- ImmyBot: https://immy.bot
- Immense Networks: https://immense.net
- MSPGeek: https://www.mspgeek.org
- Huntress: https://www.huntress.com
- Rewst: https://rewst.io/
- CyberDrain: https://www.cyberdrain.com
- Zero Trust World (ThreatLocker): https://zerotrustworld.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.
=== Why Listen
- Hear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.
- Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.
- Get a simple framework for quarterly (or monthly) margin audits by service category.
- See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.
- Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.
- Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.
- Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.
- Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.
=== Links from the Show
- MSP Radio (by Dave Sobel): https://www.mspradio.com
- Small Biz Thoughts (Carl Palachuk): https://www.smallbizthoughts.com
- ASCII / ASCII Spark: https://www.ascii.com
- Pax8: https://www.pax8.com
- ConnectWise IT Nation: https://www.connectwise.com/theitnation
- SMB Community (Karl Palachuk’s community): https://www.smallbizthoughts.org
- PodFest Expo: https://podfestexpo.com
- Star Trek Prodigy: https://www.startrek.com/shows/star-trek-prodigy
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you rely on Small Biz Thoughts, IT Service Provider University, or The Business of Tech, this conversation is your roadmap to what’s changing and what’s not. Hear directly from Dave Sobel and Karl Palachuk about the acquisition, the five‑year plan, and how this new ecosystem can help you build a stronger MSP in 2026.
=== Why listen
- Understand why MSP Radio acquired Small Biz Thoughts and IT Service Provider University.
- Hear Karl explain why he sold, what “stewardship” means, and why he’s not going anywhere.
- Learn how SBT community members will now gain access to Business of Tech plus content, vendor briefings, and insider reports.
- Get insight into Dave’s multi‑year business plan and his “chocolate and marshmallow” analogy for combining brands.
- Discover how the new structure keeps Karl’s books, SOPs, and checklists alive and updated rather than shelved.
- See how both Dave and Karl think about vendor relationships, ethics, and independent, fact‑driven analysis.
- Hear practical ways MSPs can plug into the combined ecosystem for training, coaching, and community.
=== Mentioned on the show
- MSP Radio (company/umbrella): https://www.mspradio.com
- The Business of Tech (podcast/media): https://www.businessof.tech
- Small Biz Thoughts: https://www.smallbizthoughts.com
- IT Service Provider University (ITSPU): https://www.itspu.com
- Relax Focus Succeed (book): https://amzn.to/44W2I10
- Killing IT Podcast: https://podcasts.apple.com/us/podcast/the-killing-it-podcast/id1463295432
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv shares a sarcastic Top 10 list of what MSPs are “excited” about in 2026, including AI that fixes everything, clients who finally get cybersecurity, and the 37th AI‑powered RMM. He digs into stack sprawl, compliance frameworks, cyber insurance requirements, and the myth of 100% client compliance while encouraging MSPs to focus on outcomes like better security, more uptime, and real business continuity.
Top 10 Things MSPs Are Totally Excited About in 2026
- AI That Fixes Everything — Except Itself
- Clients Who Finally “Get” Cybersecurity
- Vendors Promising Fewer Portals (Again)
- The Cloud Migration That Never Ends
- New Acronyms To Confuse Everyone
- Compliance Audits As a Hobby
- The Return of the SMB IT Budget Unicorn
- The 37th AI-Powered RMM Solution
- MSP Conferences With More Buzzwords Than Beer
- Finally Achieving 100% Client Compliance
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Close out the year with a candid MSP roundtable featuring LionGuard’s Brook Lee, ABC Solutions’ Rayanne Buchianico, Bvoip’s George Bardissi, Domotz’s Destiny Bertucci, MSP CFO’s Larry Cobrin, and more. They cover Goldman Sachs 10,000 Small Businesses, PitchIT, AI-driven service delivery, conference strategy, and the business intelligence MSPs need to boost margins. Along the way, the ITB Podcast Awards crown best episode, best swag, and best guest while Uncle Marv reflects on 10 years of podcasting, community, and staying in the fight as an IT business owner.
Takeaways:
- Hear a grounded recap of 2025’s AI, automation, and “managed intelligence” trends and what actually made it into MSP stacks.
- Learn how Liongard evolved from asset change management into security dashboards, Threat Impact IQ, and Visual Insights Pro for actionable MSP data.
- Pick up hiring insights on why there is not a talent shortage, just a sourcing problem, and how to grow tier-1 techs into higher-value roles.
- Get candid vendor perspective on AI agents, customer experience, and why over-automation can destroy your client relationships.
- Discover how MSP CFO helps identify profitable clients, agreements, projects, and engineers instead of just adding more endpoints.
- Hear how ABC Solutions used PitchIT and Goldman Sachs 10,000 Small Businesses to design and market a new service with a 70-page growth plan.
- Learn from Auvik vs Domotz episode feedback about monitoring, network visibility, and making tools truly actionable.
- Take away practical conference tips for navigating podcast row, avoiding shiny object syndrome, and getting real ROI from events.
- Get ideas for better swag strategy and booth etiquette, from meaningful giveaways to “no swipe if you’re not interested” behavior.
- End the year with a motivational reminder to celebrate surviving, hiring, niching down, and just keeping your clients running.
Links from the Show
- MSP CFO: https://www.mspcfo.com
- ABC Solutions: https://www.abcsolutionsfl.com
- Auvik: https://www.auvik.com
- Thread (Matt Lynn): https://www.thread.co
- SuperOps: https://www.superops.ai
- Karl Palachuk: https://www.smallbizthoughts.com
=== LICENSE CERTIFICATE: Envato Elements Item: All media items below are licensed to Marvin Bee for use in the IT Business Podcast under a valid Envato Elements commercial license.
Black Santa Searches Online for Gift Locations Using His Laptop
- https://elements.envato.com/black-santa-searches-online-for-gift-locations-usi-NE2ZRTW
- License Date: December 18th, 2025
- Item License Code: 5N3SMXQY6U
Christmas Happy Trap
- https://elements.envato.com/christmas-happy-trap-9F7DLDB
- License Date: December 18th, 2025
- Item License Code: PVAEJZU7TX
Christmas Hip Hop by FatOwlProductions
- https://elements.envato.com/christmas-hip-hop-BNR8WUW
- Licensed Dec 2, 2024
- Item License Code: RT4GP6HUC3
Deck The Halls Vocal by SyncHits
- https://elements.envato.com/deck-the-halls-vocal-QCK6SYW
- License Date: December 18th, 2025
- Item License Code: XY98MGS3W6
All materials are used under Envato Elements’ commercial, worldwide, and non-exclusive single-use license for completed podcast content
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
If you’re an MSP owner, marketer, or tech pro who also loves Star Trek, this conversation is for you. Learn how to apply Starfleet‑style clarity, storytelling, and optimism to your business, get a peek behind the curtain of Trek productions and cruises, and discover new podcasts and documentaries to deepen your fandom.
This is the crossover episode every techie Trekkie has wanted: an honest, funny, and insightful look at how Star Trek directly shapes marketing, MSP leadership, and community building. You’ll hear stories and perspectives you simply can’t get at a typical tech conference.
Takeaways:
- See how Star Trek’s optimistic, problem‑solving ethos can shape the way you run an MSP or tech business.
- Learn how to build marketing roadmaps around a clear North Star goal, inspired by Voyager’s drive to get home.
- Understand why character‑driven storytelling (like Picard in “Inner Light” or Data‑focused episodes) makes your customer the hero.
- Hear candid, funny stories from Trek conventions, cruises, and behind‑the‑scenes production days.
- Get a rare origin story of how a “Microsoft Word expert for a day” became a 15‑year Trek insider and beloved convention figure.
- Compare the culture and format of Star Trek conventions with traditional tech conferences—and why lobby‑bar conversations are the great equalizer.
- Explore how new production tech (LED walls, remote workflows, digital delivery) changes actor experiences versus the messenger‑and‑typewriter era.
- Gain perspective on AI’s impact on Hollywood, from auditions to crowd scenes, and what that might signal for tech and creative industries.
- Hear strong, nuanced opinions on Discovery, Strange New Worlds, the Kelvin movies, and the future of Trek storytelling.
- Discover new Trek‑adjacent content to check out: 455 Films’ documentaries and The Decon Chamber podcast.
Links from the Show:
- Decoded (marketing firm): https://www.decodedstrategies.com/
- Software To Go: https://www.software-to-go.com/main.php
- 455 Films: https://www.455films.com
- The D-Con Chamber Podcast: https://thedconchamber
- Star Trek: The Cruise: https://www.startrekthecruise.com
- Coalition (Chase Masterson’s anti‑bullying / anti‑hate organization): https://www.popculturehero.org
- The Subtle Art of Not Giving a F*ck (book): https://amzn.to/4j2KXmq
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv unveils his “Top 10 MSP Billing Blunders” drawn from years of running an IT services company, talking with peers, and swapping stories in the MSP community.
- Learn how treating billing as a scheduled, recurring task prevents missed invoices.
- See why vague “services rendered” invoices confuse clients and delay payment.
- Implement “no work without a ticket” so every action is documented and billable.
- Use PSA, RMM, and tools like Domotz and Action1 as your time and device source of truth.
- Tighten discounts with clear terms, end dates, and regular margin reviews.
- Avoid underpriced flat‑fee or “all you can eat” agreements by understanding usage risk.
- Keep MSAs, SOWs, and PSA data in sync so invoices match contracts and counts.
- Build recurring processes to handle new users, devices, and added services like deeper 365 tenant management.
- Take ownership of inventory and retired devices so billing reflects actual protected assets.
- Design invoices that list counts, services, and selected ticket highlights clients recognize.
- Offer flexible payment methods (checks, cards, ACH) without undermining your pricing.
- Gain confidence to price like a top MSP instead of leading with “we’re cheaper.”
Cast your vote for the 2025 Podcast Awards: https://www.itbusinesspodcast.com/p/2025-podcast-awards/
=== Links from the Show
- Domotz: https://www.domotz.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Action1: https://www.action1.com
- Podnutz Network: https://podnutz.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
For MSPs trying to go “Microsoft‑first” without blowing up their business, Ben Wilcox lays out the playbook ProArch uses every day. Hear how a 500‑person firm standardizes on Microsoft 365, Azure, Defender XDR, and automation while still leaving room for partners and third‑party tools where they actually add value.
Why Listen
- See why ProArch standardized on Microsoft security (Defender XDR, Intune, Purview) instead of juggling multiple point products.
- Understand the journey from on‑prem servers and basic AV to EDR/XDR, zero trust, and 24/7 SOC operations.
- Get actionable starting points for going Microsoft‑first: Azure AD, Intune, conditional access, and Defender for Business/Premium.
- Hear how to gradually move customers from on‑prem AD and file shares to hybrid identity and cloud‑native storage like OneDrive and SharePoint.
- Learn how Nerdio and Remo3 help manage multi‑tenant Microsoft environments, AVD, and app packaging efficiently.
- Discover how ProArch evaluates which third‑party tools to keep and which to replace with built‑in Microsoft capabilities.
- Understand Microsoft Purview’s role in data classification, labeling, insider risk, and safe Copilot rollouts.
- Get insight into identity as the top cyber risk and how passwordless logins (Windows Hello, passkeys, YubiKeys) can reduce phishing impact.
- Hear real‑world challenges of enforcing zero trust with vendors who want you to weaken security controls.
- Learn how telemetry across devices, email, identities, and behavior allows risk‑based decisions and automatic enforcement.
- Get a realistic look at deepfakes, AI‑generated voices, and their impact on fraud and social engineering.
- See what Microsoft Intelligent Security Association (MISA) membership means and why MSPs should look for MISA‑aligned partners.
- Explore how ProArch partners with MSPs: one‑time projects, co‑managed solutions, dedicated offshore teams, and SOC outsourcing.
Webinar: How to Build Agents that Understand Your Data with Copilot Studio: https://linkly.link/2Tcp6
Links from the Show:
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Microsoft Azure: https://azure.microsoft.com
- Microsoft Intune: https://www.microsoft.com/microsoft-intune
- Microsoft Azure Virtual Desktop (AVD): https://azure.microsoft.com/services/virtual-desktop
- Microsoft Purview: https://www.microsoft.com/security/business/microsoft-purview
- Microsoft Copilot: https://copilot.microsoft.com/
- Microsoft Intelligent Security Association (MISA): https://www.microsoft.com/en-us/security/business/intelligent-security-association
- Microsoft Ignite: https://ignite.microsoft.com
- Nerdio: https://getnerdio.com
- Rimo3: https://www.rimo3.com/
- RSA Conference: https://www.rsaconference.com
- Windows Hello: https://www.microsoft.com/en-us/windows/tips/windows-hello
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
MSPs are being dragged into compliance whether they’re ready or not, and this episode gives you a practical roadmap from people who’ve already done it. Tim and Shanna break down how to launch compliance-as-a-service, reduce your legal exposure, and finally get paid for work you’re already doing for free.
Why Listen:
- Learn how Compliance Scorecard evolved from a simple checklist into a multi-module GRC platform built by an MSP for MSPs.
- Hear real stories about CMMC, HIPAA, New York DFS, SOC 2 and cyber insurance requirements driving new revenue and risk.
- Understand how to document client decisions so “we told you no” is provable when lawyers and insurers get involved.
- Discover how to reposition your QBRs/TBRs from “ticket counts” to executive-level risk and business impact conversations.
- See why assigning a dedicated compliance champion inside your MSP is the crucial first step before tools.
- Get a preview of Compliance Scorecard’s AI-driven policy experience that explains policies “like I’m five” and tests user understanding.
*** Cast your vote for the 2025 Podcast Awards: https://www.itbusinesspodcast.com/p/2025-podcast-awards/
Links from the Show:
- Compliance Scorecard: https://www.compliancescorecard.com
- CMMC (Cybersecurity Maturity Model Certification): https://dodcio.defense.gov/cmmc/About/
- HIPAA (Health Insurance Portability and Accountability Act): https://www.hhs.gov/hipaa
- New York DFS (Department of Financial Services Cybersecurity Regulation): https://www.dfs.ny.gov
- FedRAMP: https://www.fedramp.gov
- CIS IG1 (Center for Internet Security Implementation Group 1): https://www.cisecurity.org
- SOC 2 (Service Organization Control 2): https://linkly.link/2SBSQ
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This NSITSP Member Spotlight dives into Cameron’s journey through higher education IT, a Fortune 500 manufacturing role, church AV/IT, and ultimately going all-in on his MSP in 2020. The conversation explores building recurring revenue from legacy software automation, setting financial and personal boundaries for leaving corporate, and elevating MSP professionalism so clients see you as a trusted strategic partner—not just the person who fixes printers.
Why listen:
- Learn how Cameron turned a nights-and-weekends web gig into a full MSP practice.
- Hear how early automation and SQL scripting work led directly to full IT management contracts.
- Get practical advice on when to leave corporate and what financial guardrails to have in place.
- Discover why “not all business is good business” and how to define a good-fit client.
- Understand Cameron’s view on democratizing technology instead of just blocking users.
- See how The Tech Tribe and peer groups shaped his growth and decision-making.
- Learn what NSITSP is doing to raise professionalism and give IT providers a voice with regulators.
Links from the show:
- Square PlanIT: https://squareplanetit.com
- National Society of IT Service Providers (NSITSP): https://nsitsp.org
- The Tech Tribe: https://thetechtribe.com
- Immybot: https://immy.bot
- ScaleCon: https://scalecon.com
- University of Louisiana at Monroe: https://ulm.edu
- Karl Palachuk: https://smallbizthoughts.com
- American Bar Association: https://americanbar.org
- David Phillips: https://dependableitservices.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Looking for real-world tech, home, and office upgrades for Black Friday? Marv and Dawn spotlight Roborock robot mops, Plaud AI transcription, Keds conference shoes, active noise-canceling headphones, desk and chair splurges, and smart Christmas lights that daisy-chain cleanly. They wrap it all in an MSP-friendly conversation about IT Nation, podcasting gear, and how AI is quietly improving everyday workflows.
Products Mentioned:
- Roborock Qrevo Edge S5A Robot Vacuum and Mop: https://amzn.to/4pxf2fF
- Treedix USB Cable Tester: https://amzn.to/4pxJmXN
- MPL 15-Plug Audio Cable Tester: https://amzn.to/4ok0yii
- Plaud AI / Plaud Note AI Voice Recorder: https://amzn.to/3Kgf10S
- Ninja Hot & Iced Coffee Maker: https://amzn.to/3LZg1XK
- Keds Women’s Center 2 Sneakers: https://amzn.to/43SinOb
- IT Nation Steak Knives: https://amzn.to/4agAiSx
- RODE PodMic: https://amzn.to/48jEdLO
- LED Christmas String Lights: https://amzn.to/4oiTX7U
- Ember Smart Mug: https://amzn.to/48nMgra
- Ember Tumbler, Temperature Control Travel Mug: https://amzn.to/4pBXv6q
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.
Takeaways:
- Understand the difference between standards and best practices—and why best practices alone will commoditize your MSP
- Learn to set and commit to impossible goals for business growth
- Discover Keith Ellis’ “magic questions” method to spark breakthroughs
- Practical ways to differentiate your business beyond certifications
- Insights on building trust so clients never want to leave
- Strategies for escaping the “success prison” and enjoying more freedom
- How to educate clients on your value and avoid the price race
- Keith’s recommended books and free resources for MSPs
- Sponsor links for tools to strengthen cybersecurity (ThreatLocker)
- Mindset shifts for simplifying growth, hiring, and scaling your tech firm
Links from the show:
- Keith Ellis (Speaker/Coach): https://keithellis.com
- Magic Questions 2.0 (Book): https://amzn.to/4piFSbg
- Work Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required)
- Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2d
- It's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
In this lively episode from IT Nation Orlando, Uncle Marv is joined by Mike Estep, Chief Client Officer at Blackpoint Cyber, who discusses the evolution of MSP security products, including EDR Essentials and Compass One. The conversation centers on providing comprehensive solutions that unify endpoint security, compliance, vulnerability management, and billing in one dashboard. Estep recounts his own transition from long-time MSP owner to vendor, the value of partner advisory councils, and how burnout and training remain top priorities within Blackpoint’s partner programs. Key resources mentioned include the launch of Blackpoint University, strategies for career pathing and soft skills training, and insights into expanding globally throughout 2026.
Takeaways List:
- Discover Blackpoint’s new Compass One platform and its game-changing features for MSPs
- Insights on EDR Essentials and the value of accessible security entry points
- Strategies to combat engineer burnout and promote effective team training
- The difference between MSP and vendor event participation
- How partner advisory councils shape product development
- The importance of soft skills and business education for techs
- Advice on tool consolidation and reducing operational "engineering tax"
- Blackpoint University: training resources for partners
- Global expansion and international hiring updates
- The true meaning of trusted client relationships in MSP business
Mentioned People, Places & Things:
- Blackpoint Cyber: https://blackpointcyber.com
- IT Nation (ConnectWise): https://itnation.connectwise.com/
- Tenable: https://www.tenable.com
- Blackpoint CompassOne: https://blackpointcyber.com/platform/
- Vuori (apparel): https://vuoriclothing.com
- Carhartt: https://www.carhartt.com
- DXL: https://www.dxl.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Rob Rae breaks down the next era for IT businesses—Managed Intelligence Providers. Learn about real-world AI adoption, Pax8’s industry playbooks, and how events shape the MSP future. Rob uncovers the secrets behind Pax8’s AI Store, best practices for community-building, and strategies for MSPs to embrace AI-driven business opportunities—plus exclusive insights from top industry events.
Takeaways:
- Understand the transition from MSPs to Managed Intelligence Providers (MIP)
- Explore Pax8's process for adopting and integrating AI solutions
- Learn from Pax8’s community strategies and partner best practices
- Get details on the agentic inflection point report and managed intelligence playbook
- Hear the latest on Pax8’s AI marketplace/AI Store rollout
- Discover practical advice for hosting and growing industry events
- Benefit from engaging analogies and tips for translating tech to clients
- Pick up event planning lessons and insights from top IT conferences
- Listen to memorable moments, from celebrity guests to behind-the-scenes stories
- See how global MSP knowledge sharing drives innovation
Links for People, Places and Things:
- Pax8: https://www.pax8.com
- IT Nation: https://itnation.connectwise.com/
- Kaseya (reference): https://www.kaseya.com
- XChange Event: https://www.thechannelco.com/xchange
- Black Point Cyber: https://blackpointcyber.com
- Salt Lake City Convention Center: https://www.visitsaltlake.com/meetings/convention-center/
- Austin McChord: https://www.linkedin.com/in/mcchord/
- Neil deGrasse Tyson (reference): https://www.haydenplanetarium.org/tyson/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
If you’re an MSP aiming to modernize your cybersecurity stack and stay ahead of technology shifts, this episode is your key resource. Mike and Jason share candid insights on automation, AI, and how to future-proof your business with OpenText’s evolving platform.
Why Listen:
- Deep dive into OpenText’s all-in-one EDR/SOAR/SIM solution
- Practical perspectives on vendor consolidation and stack management
- Real-world strategies for selling and supporting Microsoft 365 Copilot
- OpenText’s security bundles, a la carte flexibility, and support approach
- Stories of automation, incident response, and managed security magic
- Exclusive event and peer group opportunities for MSPs
- Expert advice on becoming a true "business solution provider"
Links from the show:
- OpenText: https://www.opentext.com
- AppRiver: https://www.appriver.com
- ConnectWise: https://www.connectwise.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Pax8: https://www.pax8.com
- IT Nation: https://itnation.connectwise.com/
- Canalys: https://www.canalys.com
- OpenText World: https://www.opentext.com/resources/opentext-world
- ASCII (Group/Events): https://www.ascii.com
- Beyond (Pax8): https://www.pax8beyond.com/
- Gary Sinise: https://www.garysinisefoundation.org
- Snoop Dogg: https://www.snoopdogg.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.
Why Listen:
- The evolution of the channel from ConnectWise roots to today’s landscape
- Vendor philosophy: “never raise prices” and value for early partners
- How to evaluate vendors using Glassdoor, Reddit, and real customer reviews
- The secrets behind thriving partner ecosystems and true product innovation
- Exclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboards
- The power of company culture, happy teams, and channel reputation
- Practical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNA
Links from the show:
- CyberFOX: https://www.cyberfox.com
- IT Nation: https://itnation.connectwise.com/
- ConnectWise: https://www.connectwise.com
- Kaseya: https://www.kaseya.com
- Ninja (NinjaOne): https://www.ninjaone.com
- Blackpoint Cyber: https://www.blackpointcyber.com
- MSP Process: https://www.mspprocess.com
- Password Boss: https://www.passwordboss.com
- Glassdoor: https://www.glassdoor.com
- Reddit: https://www.reddit.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.
Takeaways:
- Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.
- Hear how millions in vendor-neutral research can boost your business.
- Discover the new global reach—including ChannelCon EMEA and APAC forums.
- Understand the true ROI and benefits of GTIA membership.
- Insights on philanthropy: $2M in channel community donations.
- How member-driven leadership shapes charitable giving and resources.
- Strategies to maximize value and accelerate your MSP’s growth.
- The inside story of GTIA’s split from CompTIA benefits and how it helps members.
Links:
- GTIA (Global Technology Industry Association): https://www.gtia.org
- CompTIA: https://www.comptia.org
- ChannelCon: https://channelcon.gtia.org/
- IT Nation: https://itnation.connectwise.com/
- ConnectWise: https://www.connectwise.com
- ScalePad: https://www.scalepad.com
- PAX8: https://www.pax8.com
- Kaseya Connect: https://www.connectit.com/connect-it-global/
- ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/asean
- DACH Community: https://gtia.org/membership/member-groups/communities/dach
- ANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Dive deep into the channel’s evolution with industry veteran Carolyn April of GTIA. Uncle Marv and Carolyn discuss the organization’s new nonprofit focus, major reports like the State of the Channel, and pressing issues like AI readiness and MSP accountability. Carolyn opens up about her transition to leading GTIA’s research, shares how member feedback shapes research topics, and reveals what it’s like to hit the conference circuit in 2025. This episode is a must-listen for MSPs looking to stay ahead of industry trends and understand the opportunities brought on by recent changes.
Takeaways:
- Understand the CompTIA-to-GTIA transition and its effect on the channel
- Learn how GTIA is focusing solely on channel member value as a nonprofit
- Get the scoop on MSP credentialing and the push for professionalization
- Hear Carolyn’s perspective on the biggest research trends for 2025
- Discover what’s changing – and what’s not – in flagship reports and member engagement
- Find out how AI is reshaping MSP business models, internally and externally
- Explore how GTIA integrates research, education, and member services
- Hear personal stories from Carolyn’s journey: journalism, research, and leadership
- Fun side topics: running, skiing, and the dynamics of teaching friends new skills
- Action items for MSPs and vendors to adapt and succeed
Mentioned Entities with URLs
- GTIA: https://www.gtia.org
- CompTIA: https://www.comptia.org
- ChannelCon: https://channelcon.gtia.org/
- IT Nation (conference): https://itnation.connectwise.com/
- GTIA IT Industry Outlook 2025 PDF: https://www.itbusinesspodcast.com/downloads/GTIA-IT-Channel-Outlook-2025/
- PAX8: https://www.pax8.com
- CompTIA Volley Podcast (retired): https://blubrry.com/volley
- EMEA Events: https://www.gtia.org/events/emea/
- CCF Conference (Chicago): https://www.gtia.org/events/ccf/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach.
Takeaways:
- How to transition from agency ownership to revenue consulting
- Real-time strategies for MSP sales growth
- AI’s role in sales lead generation—with ethical boundaries
- Secrets to targeting high-value clients using databases like Apollo.io
- Importance of community events for MSP visibility and referrals
- Hard-won lessons on infrastructure, outages, and PR management
- Navigating migrations and avoiding MSP vendor pitfalls
- Referral programs: what works and what doesn’t
- Building a top-of-mind MSP brand in a competitive market
- Why trust and authenticity matter most in today’s IT channel
Links for Companies, Products, Books, Events and People:
- Megan Killion: https://www.linkedin.com/in/megankillion/
- Moovila: https://moovila.com
- HubSpot: https://hubspot.com
- M365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365
- Apollo.io: https://apollo.io
- IT Nation: https://itnation.connectwise.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Keith Ellis joins the show to challenge MSPs everywhere: Are you stuck in survival mode, repeating average practices, or ready for exponential growth? Through personal stories, battle-tested business wisdom, and examples from Microsoft, LinkedIn, and industry disruptors, this episode reveals how commitment, habits and bold thinking transform both mindset and profit. Resources and book recommendations include MagicQuestions.com and The Magic Lamp. Don’t miss the upcoming live show for audience Q&A and more hands-on strategies.
Why Listen
- Learn Keith’s “impossible goals” strategy for rapid growth
- Discover how to turn tech skills into entrepreneurial advantage
- Unpack the real story behind best practices vs. differentiators
- Hear actionable ways MSPs can escape survival mode
- Get tools for working less, scaling faster (with tech & partnerships)
- Real examples of turning limiting beliefs into breakthrough success
Links from the show:
- Keith Ellis: https://keithellis.com
- Magic Questions Goldmine: https://magicquestions.com
- The Magic Lamp (book): https://amzn.to/3JzLjnn
- Work Less, Scale Faster Community: https://keithellis.com/work-less-scale-faster/
- Who Not How (book) - Dr. Benjamin Hardy and Dan Sullivan: https://amzn.to/4p9QWHQ
- Pumpkin Plan (book) - Mike Michalowicz: https://amzn.to/4oGfMPV
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv sits down with Callan Sapien of Synthreo to unpack how Synthreo evolved from early ML automation to an MSP-ready AI platform launched in the summer after an acquisition. They discuss the realities of the AI agent and copilot market, the need to focus on observable client problems, and the tension between high-margin opportunities and the security and governance required to deploy AI responsibly. Main topics include no-code/low-code architecture, MSP service delivery, AI as a service, risk management, and go-to-market strategies. Key resources mentioned include Synthreo’s MSP-ready tools and AI workflow offerings; URLs to partner sites and product pages can be added here as soon as confirmed.
Takeaways:
- AI as a service is achievable for MSPs when paired with MSP-ready platforms and practical problem-solving approaches.
- The path to profitability lies in balancing services and software, not just selling AI features.
- Focus on identifying real client problems and mapping AI workflows to measurable outcomes.
- Embrace risk with guardrails: host data properly, verify AI sources, and implement governance.
- The market is split between early adopters and those scrambling to catch up; MSPs should lead with business value.
Links for Companies, Products and Books:
- Synthreo: https://synthreo.ai
- Pax8: https://www.pax8.com
- Microsoft (general): https://www.microsoft.com
- IT Nation: https://itnation.connectwise.com/
- CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilot
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
In this live IT Nation recap episode, Uncle Marv threads travel anecdotes, conference takeaways, and practical MSP automation into a cohesive narrative. He shares a whirlwind tour that included Lakeland, Philly, and Orlando, culminating in conference reflections and a candid look at the event’s content breadth. The episode doubles as a field report on vendor engagement, with attention to the PitchIT competition and the reality that large conferences often overwhelm attendees with sessions; the solution is deliberate planning and team division to maximize value.
IT Nation’s PitchIT Finalists:
- 1st place, Strategy Overview: https://www.strategyoverview.com/
- 2nd place: Mizo: https://mizo.tech/
- Steak Knives: ThreatCaptain: https://threatcaptain.com/
Companies, Products & Books:
- IT Nation: https://itnation.connectwise.com/
- ConnectWise: https://www.connectwise.com
- ASCII Edge / ASCII Cup: https://events.ascii.com/
- Domotz: https://www.domotz.com
- HP iLO: https://www.hpe.com/us/en/hpe-integrated-lights-out-ilo.html
- Action One: https://www.action1.com
- Disney (travel context): https://www.disney.com
Vendor Swag Shoutouts:
- Pure Storage: https://www.purestorage.com
- DriveSavers: https://drivesavers.com
- MSP CFO: https://mspcfo.com (branding referenced)
- SuperOps: https://www.superops.com
- MSP Camp: https://msp-camp.com/
- ThreatDown: https://www.threatdown.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Join Uncle Marv and Eric Torres, VP of Channel and Community Engagement at Pax8, as they break down the latest in AI-powered MSP automation, cloud marketplaces, and the launch of Pax8’s pioneering agent store. Hear how the company is changing the way MSPs deliver value with customizable solutions and managed intelligence.
Takeaways:
- Pax8’s agent store enables MSPs to buy, sell, and create automation agents for new revenue streams.
- Managed intelligence is now a core MSP service, not just a feature; excel by adopting a holistic AI strategy.
- Guided assessments help MSPs understand and roadmap their journey to becoming managed intelligence providers.
- Security and user control are central to Pax8’s integration and data management model.
- Real-world agent success stories include restaurant, hospitality, and event management bots that save hours of manual work.
- Upcoming curriculum and agent stores are designed to meet MSPs wherever they are on their AI journey.
- Cloud marketplace customization now gives MSPs direct control over client-facing solutions and shopping options.
People, Products, Companies, Tools, Events
- Pax8: https://www.pax8.com
- Universal Orlando: https://www.universalorlando.com/
- Goo Goo Dolls: https://www.googoodolls.com/
- Delta (Airlines): https://www.delta.com/
- Beyond (Pax8 event): https://beyond.pax8.com/
- ChannelCon (industry event, possible mention): https://www.comptia.org/channelcon
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv welcomes Kristin Spiotto, co-founder of Decoded, to discuss the company’s recent rebrand and expanded services tailored for tech firms. Kirstin explains why messaging clarity is the foundation for any successful marketing plan and how they build comprehensive marketing roadmaps that align with business goals such as ARR and client acquisition numbers. From leveraging AI responsibly to harnessing LinkedIn effectively, Kristin delivers actionable insights for MSPs looking to optimize their marketing spend and measure true ROI.
Takeaways:
- Messaging clarity is foundational for all marketing efforts to avoid noise.
- Marketing roadmaps start with business goals (ARR, clients) and reverse engineer lead generation needs.
- Full-service marketing includes brand awareness, demand generation, SQL/MQL conversion tracking.
- KPIs and OKRs are critical to measuring and optimizing campaigns effectively.
- Website optimization focuses on traffic, engagement time, and conversion actions.
- Email marketing still delivers best ROI when treated as relationship nurturing.
- AI tools like ChatGPT can scale content but require clear brand messaging input.
- LinkedIn should be used strategically for thought leadership and opt-in lead campaigns, not spam.
- Small MSPs should right-size marketing spends and tactics; avoid wasting money on ads without roadmap.
- Consistency in messaging and metrics tracking is key to seeing long-term results.
People/Products/Companies/Tools/Events:
- Decoded: https://decodedstrategies.com
- ChatGPT: https://chat.openai.com
- Claude (Anthropic): https://www.anthropic.com/product/claude
- Perplexity AI: https://www.perplexity.ai
- Sales Navigator (LinkedIn): https://business.linkedin.com/sales-solutions/sales-navigator
- Google Analytics: https://analytics.google.com
- StoryBrand Framework (Don Miller): https://storybrand.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Ready to supercharge your MSP help desk? This episode reveals how PIA’s James Allen and team built a trusted, flexible AI platform that scales with your business and delivers security, efficiency, and community wisdom.
Why Listen:
- Discover PIA’s 60+ built-in automations for service desks
- Hear how vendor-agnostic design ensures flexibility
- Learn about the new Automation Hub and Vibe Conding co-pilot for engineers
- Get insights into securing workflows with ThreatLocker
- Explore PIA’s global community and Discord for real-time sharing
- Experience conference moments and personal highlights from James
Companies, Products and Books Mentioned:
- PIA: https://pia.ai
- ConnectWise: https://www.connectwise.com
- Kaseya: https://www.kaseya.com
- ChatGPT: https://openai.com/blog/chatgpt
- CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilot
- IT Nation: https://itnation.connectwise.com/
- PAX8 Beyond (event): https://www.pax8.com/beyond/
- Universal Orlando: https://www.universalorlando.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Discover how Thread is reshaping IT service management with next-gen AI features and hear firsthand business insights that will inspire MSPs to scale smarter and deliver better client outcomes.
- Matt Linn explains Thread’s new customizable AI voice agent powered by Cartesia.
- Exclusive scoop: Thread’s service intelligence and memory features for MSPs.
- How Thread helps eliminate non-billable dispatch roles and boost profitability.
- Insights into Thread’s PitchIT win, conference success, and major financing round.
- Best practices for MSP cloud, hybrid, and on-prem services in changing environments.
Companies, Products and Books Mentioned:
- Cartesia AI: https://cartesia.ai
- IT Nation Connect: https://www.connectwise.com/it-nation/connect
- AI Service Unleashed (2025): https://www.getthread.com/aisu-2025
- AWS: https://aws.amazon.com
- PitchIT: https://www.connectwise.com/it-nation/pitchit
- Space Center Houston: https://spacecenter.org
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Want to know how leading MSPs gain real visibility and sell modern security? Tune in as Cavelo launches ‘Flash’—the risk assessment tool MSPs have been waiting for! Don’t miss this unfiltered conversation about MSP sales, cybersecurity roadblocks, and Cavelo’s powerful new solutions—straight talk with industry veterans!
- Learn how the Flash platform works and why it’s free for existing users
- Gain MSP-tested advice on asset discovery, vulnerability management, and regulatory compliance
- Get real-world selling strategies for security services
- Discover how Cavelo’s tools let you protect what you can't see
Companies, Products and Books Mentioned:
- Cavelo: https://cavelo.com
- IT Nation: https://www.connectwise.com/it-nation
- Tenable: https://www.tenable.com
- Qualys: https://www.qualys.com
- Florida Bar: https://www.floridabar.org
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Join Mike Psenka at IT Nation Orlando as he reveals how Moovila enables MSPs to develop efficient workflows, reduce errors, and leverage automation. The episode sheds light on competency ladders, staff optimization, and industry-specific templates for success.
- Learn why career progressions and entry-level roles are changing.
- Get the scoop on Moovila’s Project Hub, built by and for MSPs.
- Real feedback from customers driving product features and enhancements.
- Explore memorable partnership moments and the “blurple cow” movement.
Links:
- Moovila: https://www.moovila.com
- IT Nation: https://www.itnation.com
- GTIA Innovative Vendor Award: https://poweredservices.io/gtia-awards
- CRN AI100: https://www.crn.com/news/cloud/the-2025-crn-ai-100-innovators
- LinkedIn (Moovila): https://www.linkedin.com/company/moovila/
- CMMC: https://www.acq.osd.mil/cmmc/ (Cybersecurity Maturity Model Certification)
- Pitch It: https://www.connectwise.com/pitchit
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.
https://www.itbusinesspodcast.com/thread/
Recorded live at IT Nation Orlando, Uncle Marv sits down with Khanh Tran, CEO of Biorn Cyber Group, to break down what CMMC compliance truly involves for MSPs, from level distinctions to remediation hours and policy controls. The conversation covers the evolving complexity in cybersecurity requirements, why veteran-led organizations stand out, and how boutique services can empower small/medium businesses without breaking budgets. Key resources like IntelliGRC, FedRAMP compliance, and the importance of integrity in cybersecurity consulting are discussed in depth.
If you want to future-proof your MSP with up-to-date cybersecurity compliance, tune in to this candid IT Nation interview. Khanh Tran’s practical wisdom on CMMC, cost realities, and building partnerships offers game-changing insights.
Why Listen
- CMMC explained—what MSPs must know now
- Real-world examples of primes and subs navigating compliance
- Level One vs Level Two: actionable insights and hours required
- FedRAMP, technical controls, and trusted enclaves demystified
- Cost breakdowns for staffing, outsourcing, and risk management
- RPOs and integrity: how to choose the right cybersecurity partner
- Veteran leadership story—servant leadership and mission-driven hiring
Links from the show:
Mentioned Entities
- Biorn Cyber Group: https://biorngroupcyber.com
- IntelliGRC: https://intelligrc.com
- NIST: https://www.nist.gov
- FedRAMP: https://www.fedramp.gov
- Senteon: https://senteon.co/
- Goo Goo Dolls: https://googoodolls.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Thinking ThreatLocker is spyware? Think again! Uncle Marv breaks down what ThreatLocker really does. Uncle Marv also shares candid stories and lessons for MSPs, from protecting client networks to handling difficult provider transitions and legal compliance. If you’re serious about your MSP reputation and want to stay on the right side of the law, this episode is a must-listen.
- Understand why ThreatLocker is not spyware and how it actually protects client environments.
- Learn practical ways to educate both clients and vendor technicians about modern security and application allowlisting.
- Recognize the importance of MSP professionalism, especially during client offboarding or provider transitions.
- Grasp legal risks for MSPs in Florida if RMM or EDR agents are left behind, including the consequences cited under Florida Statute 815.06.
Read Florida Statute 815.06 (Offenses Against Computer Users): https://tinyurl.com/4bpbsu78
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv closes out day two at the ASCII Cup by sitting down with Jason Jones from Microsoft, sharing proven tips to leverage the latest Microsoft partner program changes and security bundles. The conversation covers everything MSPs need to know about the new Defender and Purview Suites, actionable Copilot deployment, and best practices in using the partner portal and MS Learn for ongoing training. Enjoy authentic stories, practical advice, and a few sports laughs as the show highlights the importance of listening to MSP feedback, fostering community collaboration, and staying current on essential security tools.
- Explore how Microsoft’s latest partner program changes enable MSPs to deliver robust cloud security, streamline licensing, and unlock new revenue streams with AI-powered Copilot and Defender Suite.
- This episode spotlights community-driven MSP innovation, Microsoft’s hands-on approach at ASCII, and top strategies for mastering partner portal benefits and training with MS Learn.
- Uncover key takeaways for every MSP, from actionable Copilot prompts and essential AI guardrails, to maximizing client value through new security licensing and hands-on distributor support at ASCII Edge.
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Live from the energetic ASCII Cup in Philadelphia, Uncle Marv and tech community leader Ken Patterson cover what matters most to the IT channel: people, purpose, and progress. They reflect on Alan Weinberger’s legacy, the role of events in bringing MSPs together, and how shifts like COVID, cloud, and now AI continue to re-shape both operations and client expectations. Ken tells the Todyl story, emphasizing GRC and unified security, while also sharing personal advice for MSPs aiming to move from break-fix to true consultative partnership.
Companies, Products and Books:
- Todyl: https://todyl.com/
- ASCII Group: https://www.ascii.com/
- PAX8: https://www.pax8.com/
- ConnectWise: https://www.connectwise.com/
- Alan Weinberger (ASCII Founder): https://tinyurl.com/ynx7xbxr
- IT Nation: https://www.connectwise.com/theitnation
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Ready to level up your MSP business? This episode dives deep into the strategies that power rapid growth, smarter product selection, and lasting success—directly from peer group leaders with decades of experience.
- Discover how MSP peer groups like ASCII Spark can help your business multiply revenue, streamline product decisions, and share real industry best practices. Featuring insights from Erez Zevulunov of MIT Consulting.
- Explore the evolution of managed services, from cybersecurity to AI, as Erez Zevulunov explains why joining ASCII Spark is essential for collaboration, rapid growth, and making smarter choices for your MSP.
- Find out how leading MSPs leverage peer groups to drive 10-15% year-over-year growth, integrate flexible security solutions, and stay ahead in the competitive tech landscape with expert advice from MIT Consulting and ASCII Spark.
Companies, Products and Books:
- MIT Consulting: https://mitconsulting.ca/
- ASCII Spark Accountability Groups: https://www.ascii.com/accountability-groups
- SentinelOne: https://www.sentinelone.com/
- BlackPoint Cyber: https://blackpointcyber.com/
- Huntress: https://www.huntress.com/
- Ingram Micro: https://www.ingrammicro.com/
- Rob Rae: https://www.linkedin.com/in/robtrae/
- ASCII EDGE: https://www.asciievents.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Join Uncle Marv for an enlightening conversation unveiling the rewards and challenges of leading MSP peer groups, shared by US iTek’s David Stinner at ASCII Edge.
- Learn how ASCII Spark peer groups elevate MSPs through collaboration, sharing success stories, best practices, and practical change, as David Stinner unpacks lessons from his journey.
- Discover actionable insights for MSP owners—David Stinner reveals how peer groups can accelerate business growth, tackle technical hurdles, and inspire leadership in the IT sector.
- Tune in for the inside scoop on MSP best practices, technical case studies, and peer group leadership strategies that have set US iTek apart, all presented live from ASCII Edge.
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
In this episode recorded at the ASCII Cup in Philadelphia, Uncle Marv welcomes Dawn Sizer, co-founder and CEO of 3rd Element Consulting, to share her MSP journey rooted in a service-first and security-first philosophy. Dawn describes the evolution of her company from a physical security subsidiary to a leading MSP, emphasizing client flexibility without hidden costs and tackling tough projects like ISP moves with patience and expertise. She highlights exciting developments in AI, including agentic AI tools integrated into their CRM system, Go High Level, which promise to improve workflow and client engagement.
Dawn also reflects on the tremendous value of belonging to the ASCII MSP community, lauding its supportive network and the women’s group initiative for fostering open, solution-oriented discussions. Fond memories of Alan Weinberger, ASCII’s founder, underscore the tight-knit, caring atmosphere of the MSP world. Her recognition with the 2025 Channel Pro MSP Leadership Award serves as a testament to genuine service and leadership.
Companies, Products & Books:
- 3rd Element Consulting: https://3rdelementconsulting.com/
- ASCII Group: https://asciigroup.org
- Go High Level (CRM): https://www.gohighlevel.com
- Channel Pro MSP Leadership Award: https://www.channelpronetwork.com/2025/08/12/top-msps-for-2025-channelpro-network/
- HubSpot: https://www.hubspot.com
- Tech Tribe: https://techtribe.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv welcomes ASCII CEO Jerry Koutavis for a candid conversation on why vendor-neutral collaboration is the key to thriving in a rapidly evolving MSP landscape. Listeners will learn about ASCII’s 40+ years of industry leadership, how to approach client discussions around AI, and why moving “from VAR to MSP” is only the beginning. The episode includes a preview of ASCII’s AI Collective and provides insights into building trust and optimizing service delivery amidst constant change.
Why Listen:
- Learn how to kickstart impactful client conversations about AI
- Discover ASCII’s vendor-neutral, collaborative resources for MSPs
- Hear about upcoming AI Collective webinars and member code sharing
- Get insights on navigating rapid tech change with confidence
- Connect with a CEO who leads 1,500+ MSPs nationwide
Companies, Products and Books Mentioned:
- ASCII Group: https://ascii.com/
- ConnectWise: https://www.connectwise.com/
- Kaseya: https://www.kaseya.com/
- Datto: https://www.datto.com/
- Arnie Bellini: https://www.linkedin.com/in/arniebellini/
- ASCII EDGE event: https://www.asciievents.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv sits with Josh Liberman live at the ASCII Cup in Philadelphia. Josh reflects on three decades of running Net Sciences and the pivotal decision to go “all in” on managed services. Stories span global travels, challenging transitions, and heartwarming ASCII memories—including an emotional tribute to Alan Weinberger. Don't miss actionable business advice, community-building strategies, and Josh’s signature humor.
Why Listen:
- Learn how and why to transition to a flat-rate MSP model
- Discover the "pumpkin plan" and customer selection strategy
- Understand the power of ASCII as a professional family
- Get real-world advice for handling client churn with confidence
- Hear behind-the-scenes stories of industry travel and networking
- Experience touching moments honoring Alan Weinberger
- Explore the broader impact of community and peer groups
- Gain actionable tips for MSP resilience and adaptability
- Understand business growth through trusting relationships
- Laugh and learn from candid stories and road trip anecdotes
Companies, Products & Books Mentioned:
- Net Sciences: https://netsciences.com
- ASCII Group: https://www.ascii.com
- ChannelPro Events: https://www.channelpronetwork.com/events
- DattoCon Europe: https://www.dattocon.com
- SonicWall: https://www.sonicwall.com
- Ingram Micro: https://www.ingrammicro.com
- Microsoft: https://www.microsoft.com
- CVX Expo: https://www.cvxexpo.com
- Liberty Bell: https://www.nps.gov/inde/learn/historyculture/stories-libertybell.htm
- Chad Kempt (ASCII Member of the Year): https://www.linkedin.com/in/chadkempt/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv welcomes Joe Balsarotti, president of Software To Go and longtime ASCII board member. Joe shares a treasure trove of business wisdom from four-plus decades in IT, including how strategic vendor relationships and white-glove service drive MSP success today. Together, they honor the legacy of ASCII founder Alan Weinberger, discuss how referral networks and peer forums fuel growth, and offer advice for newcomers and veterans alike. Discover actionable takeaways, memorable stories, and key resources live from Philadelphia’s biggest IT community event!
Why Listen:
- How MSPs survive 45+ years of tech change
- Practical tips on Windows migrations
- Unique benefits of ASCII membership
- Heartwarming tribute to Alan Weinberger
- Real client success stories post-COVID
- High-value peer referrals and forums
- Recruitment and growth strategies for IT businesses
Company, Products and Books Mentioned:
- Software To Go: https://www.software-to-go.com/main.php
- ASCII: https://www.ascii.com/
- Ingram: https://www.ingrammicro.com/
- DH (Distributor): https://www.dhdistributing.com/
- Sheraton Philadelphia: https://www.marriott.com/en-us/hotels/phldi-sheraton-philadelphia-downtown/overview/
- Alan Weinberger: https://www.linkedin.com/in/alanweinberger/ (Founder, ASCII)
- Comdex (event): https://en.wikipedia.org/wiki/COMDEX
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv streams live from the ASCII Edge event in Philadelphia, capturing the energy of the final channel gathering of the year. He’s joined by Steve Copeland from Rythmz, who shares insights on supplying Internet for live events and reflects on his journey from MSP to vendor. The episode pays heartfelt tribute to Alan Weinberger, founder of the ASCII Group, illustrating how his legacy of inclusivity and “community over competition” shaped today’s IT landscape. Guests trade stories of big city dinners, freezing walks, and the memorable embrace that defined ASCII’s culture.
Listeners discover how the ASCII Cup serves as a celebration for both vendors and MSPs, bringing together diverse personalities for stories of growth, persistence, and fun. The conversation travels from garage MSP beginnings to vendor successes, from philosophical late-night talks to the nuts and bolts of event logistics. Emotional tributes highlight Alan’s enduring influence and the people who have carried his vision forward—even in his absence.
Mentioned Entities:
- ASCII Group: https://www.ascii.com
- Rythmz: https://www.rythmz.com
- SonicWall: https://www.sonicwall.com
- Pax8: https://www.pax8.com
- Solutions Granted: https://www.solutionsgranted.com
- ScaleCon: https://scalecon25.com/
- MSP Camp: https://www.mspcamp.com
- Redding Market: https://readingterminalmarket.org
- Amazon: https://amzn.to/3EiyKoZ
- Best Buy: https://www.bestbuy.com
- Micro Center: https://www.microcenter.com
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I chat with Ryan Redmond, founder of Optrua and a long-time advocate for smarter sales, better systems, and industry progress. Ryan walks us through his background in CRM and ERP, shares why MSPs struggle with sales automation, and explains the challenges facing IT professionals when adopting Microsoft Dynamics and integrating it with existing business tools. We also dig into why process matters more than technology, how co-pilot and AI are changing the game, and what NSITSP is doing to move industry standards forward.
Topics include Optrua’s consulting approach, practical tips for CRM adoption, sales process optimization, resources for MSP growth, and the importance of active participation in IT advocacy. You’ll find fresh perspectives to help you run your business smarter.
List of Companies, Products, and Books:
- Optrua: https://optrua.com
- NSITSP: https://nsitsp.org
- Microsoft Dynamics: https://dynamics.microsoft.com
- Microsoft 365: https://microsoft.com/microsoft-365
- Microsoft CRM (now Dynamics): https://dynamics.microsoft.com/crm/
- IAMCP: https://iamcp.org
- Salesforce.com: https://www.salesforce.com
- Oracle: https://www.oracle.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
I share the latest MSP field story—helping a client whose remote staffer in Argentina couldn’t connect via VPN. What starts as a routine setup turns into a wild ride through blocked IPs, throttled Starlink connections, and Argentina’s secret war on VPNs. Hear how Ubiquiti’s VPN options, Microsoft 365 authentication quirks, and a dash of Duo MFA finally kept the user online.
We’ll also chat about the latest MSP headlines, including ConnectWise patches, DefensX’s AI-enhanced secure browser, and cybersecurity reminders for October. Of course, there’s gear talk—the Red Tiger dash cam and its challenger, the VIOFO A229—and updates on my upcoming appearances at ASCII Edge and IT Nation Connect. IT pros, grab your notebook—this one’s equal parts troubleshooting and triumph.
News:
- DefensX Secure Browser now offers native support for OpenAI Atlas: https://tinyurl.com/bdtrmtas
- Critical ConnectWise Flaws Expose MSPs to Fake Update Attacks: https://tinyurl.com/ys4ncpxk
Companies, Products, Books Mentioned:
- ConnectWise Automate: https://www.connectwise.com/software/automate
- DefensX: https://www.defensx.com
- Ubiquiti: https://www.ui.com
- AT&T Business Fiber: https://www.att.com/business
- NetBird: https://netbird.io
- Duo: https://duo.com
- Red Tiger Dash Cam: https://redtigerdashcam.com
- VIOFO A229 Dash Cam: https://www.viofo.com
- ASCII Edge Conference: https://www.asciievents.com
- IT Nation Connect: https://www.connectwise.com/theitnation/connect
Amazon:
- REDTIGER Dash Cam Front and Rear: https://amzn.to/3JjhgzS
- VIOFO A229 Plus Front and Rear Dash Cam: https://amzn.to/3WlGxwp
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv welcomes back Kyle Kenyon, “The Pro Tech Guy,” for a lively, no-fluff conversation about cybersecurity, running an MSP, and working smarter — not harder. Kyle opens up about his origins, growing his space, and moving away from “man in the van” operations toward a more structured MSP approach.
They dive into key challenges like client education, tool overload, and balancing personal passion projects with business demands. From SonicWall’s mess to the importance of MFA and password management, this episode delivers tactical IT talk and fun anecdotes alike. Kyle’s humor and real-life stories will resonate with every tech who’s ever had to rebuild a client relationship — or a website — from scratch.
Mentioned Companies, Products & Books
- SonicWall: https://www.sonicwall.com
- Discord: https://discord.com
- Raspberry Pi: https://www.raspberrypi.com
- Squarespace: https://www.squarespace.com
- WordPress: https://wordpress.org
- TechCon Unplugged (by MSP Unplugged / Paco LeBron): https://mspunplugged.com
- ASCII Group: https://www.ascii.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Uncle Marv hosts a special 10-year reunion with Chad Kempt of Fast Computers to revisit their classic “Man in the Van vs. MSP” debate and explore how the world of solo techs and small MSPs has evolved. They dig into shifting vendor landscapes, realistic service models, and why being lean, documented, and relationship-driven still wins in today’s managed services space.
This episode offers hard-won insights into scaling without losing personal touch, crafting an exit-ready business, balancing SLAs, and surviving the vendor squeeze. Whether you’re a solo tech hustling daily or running a 20-person MSP, this candid, real-world conversation reminds everyone that good service is good service—no matter the size.
Companies, Products, and References
- Instant Housecall: https://www.instanthousecall.com
- Huntress: https://www.huntress.com
- Apple: https://www.apple.com
- Rogers: https://www.rogers.com
- Ingram Micro: https://www.ingrammicro.com
- Microsoft Azure: https://azure.microsoft.com
- Zoom: https://zoom.us
- IT Glue: https://www.itglue.com
- Kaseya: https://www.kaseya.com
- ASCII Group: https://www.ascii.com
- PAX8: https://www.pax8.com
- Datto (Datto): https://www.datto.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
Ever wonder how someone leaps from an art history degree to leading automation in the MSP world? In this episode, Tara Rummer, Channel Captain at Immy Bot and Advisor with Immense Networks, sits down to unpack her real journey—facing down imposter syndrome, championing neurodiversity, and finding her “aggressively friendly” groove. From early days building operational processes for an MSP to becoming the face of rapid automation, Tara shares what makes her tick and why authentic conversations matter now more than ever.
In our chat, we dive into what sets Immy Bot apart from tools like Chocolatey and Ninite, the challenge (and the payoff) of transparent leadership, and why workplace culture wins over quick fixes every time. Plus, Tara reflects on the importance of supporting neurodiverse individuals in IT and how her LinkedIn mantra—“Hi, friends, foes, wizards, warlocks and jelly cat enthusiasts!”—is all about making everyone feel welcome. Definitely an episode packed with heart, strategy, and stories you don’t hear every day.
Companies, Products, Books Mentioned (with URLs)
- ImmyBot: https://www.immy.bot/
- Immense Networks: https://immense.net
- bVoIP: https://www.bvoip.com
- Action1: https://www.action1.com
- Chocolatey: https://chocolatey.org
- Ninite: https://ninite.com
- SentinelOne: https://www.sentinelone.com
- Pax8: https://www.pax8.com
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.
This episode explores why professionalism, certification, and ethics matter more than ever in the IT sector. Diana Giles talks about her rise as a recognized industry leader, the transition from side hustle to full-time business, and the benefits of clear communication for IT consultants. Hear insights from Diana’s teaching career and community involvement!
Diana also demystifies the need for certifications and the impact of evolving industry standards, all while reaffirming the importance of integrity and raising the bar for IT service providers everywhere.
Companies, Products, Books Mentioned
- National Society of IT Service Providers (NSITSP): https://www.nsitsp.org/
- Skyline IT Management: https://www.skylineitmgmt.com/
- ASCII Group: https://www.ascii.com/
- Microsoft 365: https://www.microsoft.com/en-us/microsoft-365
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode opens with a bombshell: Synology finally reversed its drive compatibility policy for NAS units, allowing IT pros and businesses to use third-party drives again—a move that’s sent shockwaves through online forums and social media. I discuss the implications for MSPs and what it means for client storage setups. Next, DattoCon coverage reveals Kaseya’s acquisition of Inky, integrating cutting-edge AI email security into its MSP platform. I share community feedback, weigh pros and cons, and offer practical advice on adapting your stack.
Listener shoutouts go to Diana Giles, Kyle Kenyon, and Troy Casper, with peer forum updates and troubleshooting tales. Personal gripes about vendor portals and credit card changes bring real MSP business struggles to the surface. Finally, hands-on reviews of Datto and EnGenius Wi-Fi access points showcase practical insights for network management. Upcoming events like ASCII Cup and IT Nation round
Why Listen:
- Synology lifts third-party drive limits
- Inky AI email tech now part of Kaseya
- MSP vendor frustrations—address & billing changes explained
- Real-world Wi-Fi access point comparisons: Datto vs Engenius
Companies, Products, Books Mentioned
- Synology: https://www.synology.com
- Datto: https://www.datto.com
- Kaseya: https://www.kaseya.com
- Inky: https://www.inky.com
- EnGenius: https://www.engeniustech.com
- Ubiquity: https://www.ui.com
- UGreen: https://www.ugreen.com
- N-able: https://www.n-able.com
- Bitdefender: https://www.bitdefender.com
- Huntress: https://www.huntress.com
- Blackpoint Cyber: https://blackpointcyber.com
- Domotz: https://www.domotz.com
- Action1: https://www.action1.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC
- Item Title: Upbeat Corporate
- Item URL: https://elements.envato.com/upbeat-corporate-HHAM5NZ
- Author Username: music_waves_production
- Item License Code: WXBA2N3UDP
SPONSOR MUSIC:
- Item Title: An Summer Ambient Corporate
- Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC
- Author Username: Cozy_Vibes
- Item License Code: TUN8XQDGWV
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Hear from Bradley Gross, one of the tech industry’s top attorneys and founder of Bradley Gross, PA. With over 20 years representing MSPs, Brad shares what every IT pro must know as lawsuits skyrocket around ransomware events. The conversation covers the specifics of contract language, rising legal standards, and how vendor agreements now shape your liabilities. Listeners also get actionable resources, advice on insurance policies to review, and Marv and Brad’s take on setting real-world client expectations that keep everyone safer.
Actionable Takeaways
- Reevaluate your insurance: Confirm you have updated cyber, E&O, and liability policies tailored for cyber threats.
- Review and update your contracts: Ensure documents detail your services, limitations, and clarify what’s not covered.
- Educate your clients upfront: Proactively manage customer expectations to preempt knee-jerk blame and legal action.
Companies, Products, and Books Mentioned
- Law Office of Bradley Gross, PA: https://bradleygross.com
- Technology Broadcast (podcast): https://bradleygross.podbean.com/
- Acronis: https://www.acronis.com
- SentinelOne: https://www.sentinelone.com
- Fortinet: https://www.fortinet.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Join Uncle Marv and veteran MSP Tom Wyant as they dive deep into the Ubiquiti ecosystem for IT professionals. Discover real-world tips for replacing SonicWall and Cisco hardware, advanced UniFi management, and transitioning to cost-effective network hardware for MSPs. Whether you’re an Ingenious, Synology, or Cisco fan, get candid pros and cons plus actionable advice designed for IT business owners.
Actionable Takeaways
- Consider Ubiquiti for new deployments and client upgrades: it offers robust features, is easy to manage, and dramatically reduces ongoing licensing costs.
- Always stock spare hardware and leverage 5-year replacement warranties to provide seamless support and minimize downtime for clients.
- Use Synology not just for storage, but for virtualization, backup, and value-added MSP services; maximize the compatibility features for deploying third-party devices and apps.
Amazon Links
- Apple iPad 11-inch: https://amzn.to/4nTH6cs
- 16-in-1 Thunderbolt Docking Station: https://amzn.to/472VLwi
- Philips Sonicare Protection Rechargeable Electric Toothbrush: https://amzn.to/42mtBd1
Companies, Products, and Books Mentioned
- Ubiquiti: https://www.ui.com/
- Synology: https://www.synology.com/
- SonicWall: https://www.sonicwall.com/
- Engenious: https://www.engeniustech.com/
- Hostifi: https://hostifi.com/
- Meraki: https://meraki.cisco.com/
- Cisco: https://www.cisco.com/
- UniFi Store: https://store.ui.com/
- Reolink: https://reolink.com/
- Philips Sonicare: https://www.usa.philips.com/
- Domotz: https://www.domotz.com/
- Datto: https://www.datto.com/
- Keeper: https://www.keepersecurity.com/
- CrowdStrike: https://www.crowdstrike.com/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC
- Item Title: Upbeat Corporate
- Item URL: https://elements.envato.com/upbeat-corporate-HHAM5NZ
- Author Username: music_waves_production
- Item License Code: WXBA2N3UDP
SPONSOR MUSIC:
- Item Title: An Summer Ambient Corporate
- Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC
- Author Username: Cozy_Vibes
- Item License Code: TUN8XQDGWV
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode explores the journey of Kevin Dutkiewicz launching Tech Brews, his approach to serving underserved small businesses, the struggles with business administration, and the philosophy of running a modern MSP without the typical minimums. Uncle Marv and Kevin debate the realities of break-fix models, Trunk Slammer myths, and community-driven solutions. Listeners gain insight into tech stacks, vendor management, legacy client support, and why being active in groups like MSP Geek is vital for IT pros. Geek out with discussions on home automation, Code Mash, and what truly helps an MSP succeed in today’s dynamic market.
Actionable Takeaways
- Focus on providing IT support to small businesses with affordable, accessible service—there’s an untapped market below typical MSP minimums.
- Evolve your toolset (ticketing, quoting, documentation) as your business matures and scales.
- Be intentional with work/life boundaries and stay active in community groups to sharpen your skills and network.
Companies, Products, and Books Mentioned
- Tech Brews: https://www.techbrews.co/
- OIT VoIP: https://www.oit.co
- Halo PSA: https://halopsa.com
- Hudu: https://hudu.com/
- Sophos: https://sophos.com
- Huntress: https://huntress.com
- IT Glue: https://itglue.com
- ClickUp (Project Management Platform): https://clickup.com
- Zomentum (Quoting): https://www.zomentum.com
- Code Mash Conference: https://codemash.org
- MSP Geek: https://www.mspgeek.org
- Tony Packo’s Restaurant: https://tonypackos.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down again with Jermaine Clark, Sherweb’s Senior Manager of AI Readiness, for a lively discussion about how managed service providers can drive real business results with AI. Jermaine walks through Sherweb’s robust AI initiatives, including training, certification, and hands-on guides for automating onboarding, ticketing, and customer service. The episode covers practical frameworks for integrating AI based on MSP business models, current trends in tech adoption, and strategies to avoid common pitfalls like shiny object syndrome. Jermaine’s insights are drawn from years of MSP experience and a passion for helping IT businesses scale and innovate.
Actionable Takeaways
- Use Sherweb’s 90-day blueprint to assess internal processes, automate repetitive tasks, and create scalable business models.
- Leverage AI agents for automating onboarding, ticket triage, and customer support to reduce human error and boost consistency.
- Focus on upskilling your staff with AI-powered learning platforms, certifications, and real use-case training for team growth.
Companies, Products, Books Mentioned
- Sherweb: https://www.sherweb.com
- Microsoft Copilot: https://www.microsoft.com/en-us/microsoft-365/copilot
- Perplexity: https://www.perplexity.ai
- OpenAI / ChatGPT: https://openai.com
- Gemini (Google AI): https://gemini.google.com
- Slack: https://slack.com
- Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Jermaine Clark of Sherweb sits down with Uncle Marv to discuss what AI readiness means for MSPs, sharing practical advice, personal stories, and vendor insights. The conversation tackles how the rapid adoption of AI has shifted the balance between MSP expertise and client knowledge, emphasizing the need for a security-first approach and regular data governance. Jermaine recounts his journey from saving sea turtles to leading Sherweb’s AI initiatives, offering humorous and relatable anecdotes from cross-industry experiences. The episode guides listeners through the strategic steps MSPs should take to stay relevant—upgrading systems, empowering teams, and leveraging robust cloud solutions. Listeners will get actionable recommendations, hear about real-world training, and find out why adaptation and ethical deployment are key to thriving in today’s IT environment.
Why Listen:
- Learn practical steps for AI readiness specifically for MSPs.
- Explore the urgency of securing data and client environments as AI spreads.
- Unlock lessons from Jermaine’s career pivot—from biology to IT success.
- Get up to speed on Sherweb’s cloud, security, and backup solutions.
- Discover how to empower and train IT teams for AI-driven support.
- Enjoy memories, tech humor, and candid advice on staying competitive.
Companies, Products, and Books Mentioned:
- Sherweb: https://www.sherweb.com/
- Microsoft Copilot: https://www.microsoft.com/en-us/microsoft-365/copilot
- AppRiver: https://www.appriver.com/
- Matrix (film): https://www.imdb.com/title/tt0133093/
- Johnny Mnemonic (film): https://www.imdb.com/title/tt0113481/
- Blade Runner (film): https://www.imdb.com/title/tt0083658/
- iRobot (book): https://en.wikipedia.org/wiki/I,_Robot
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever felt pressured to keep quiet in your business or IT community? Uncle Marv unpacks what Jimmy Kimmel’s comeback teaches IT pros about the freedom to speak in the face of political and industry pressure. With real stories of cyberbullying, shady marketers, and systemic bias, Marv reminds us that doing the right thing means accepting the risk—and the impact—of going public. You’ll get personal experiences, cautionary tales, plus clear advice for handling DEI, solo tech reality checks, and the uncomfortable but necessary conversations all professionals should have.
3 Most Actionable Takeaways:
- Stand up for honest speech in business—even when there’s personal or professional risk
- Call out unethical practices and support marginalized colleagues to foster real diversity and inclusion
- Don’t judge IT pros by stereotypes; boost professionalism and unity in the MSP space
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
I’m joined by Matt Yesbeck, the innovative co-founder of MSPX, a groundbreaking online marketplace empowering MSPs to buy, sell, and value managed services contracts with confidence. Matt brings deep industry experience as a builder of smart, secure business solutions for IT providers. Together, we unpack the new features of MSPX 2.0, including trust scores, escrow-backed transactions, and tools for contract evaluation that are driving real change in the managed services sector. Whether you’re looking to grow or streamline your MSP business, this episode gives you actionable insights for scaling up and standing out.
Why Listen:
- Discover what’s new in MSPX 2.0
- Learn how trust scores and onboarding build confidence
- Find out about escrow-backed transactions
- Dive into the Client Compass tool for portfolio health
- Get inspired by community-driven MSP deals
Companies, Products, and Books Mentioned:
- MSPX Marketplace: https://mspx.store
- Yesteck IT Services: https://yesteck.io
- Monjur (Legal/MSA partner): https://monjur.com
- ASCII (peer group/partner): https://www.ascii.com
- Channelnomics (advisor): https://www.channelnomics.com
- Client Compass (tool): https://clientcompass.mspx.store
- Pax8: https://www.pax8.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
If you want a truly no-BS look at life as a Managed Service Provider, this is the episode you can’t miss. I’m joined by Bret Erickson—owner of Passkey Technology up in Golden Valley, Minnesota, and a founding force within the National Society of IT Service Providers (NSITSP). Bret shares how he went from gigging as a musician all over the country to leading a tech business that’s thrived since the late ‘90s. Trust me, there’s some wisdom here you won’t find anywhere else.
We dive into what it really means to run an MSP in today’s tech jungle: hybrid service models that actually work, why the “unlimited help desk” isn’t always smart, and how surviving vendor bundling is the new name of the game. Bret talks candidly about balancing old-school networking chops with new remote management platforms—plus the pros and cons of going all-in on Microsoft Intune versus keeping your stack best-of-breed.
If you care about professionalism, industry reputation, and smart business moves, you’ll love hearing Bret’s take on joining NSITSP and working to standardize best practices for MSPs. He’s a committee veteran with real skin in the game.
We also geek out over tools like Kaseya 365 Ops, ThreatLocker for application control, and the future of endpoint security. Bret brings up community topics like the CMMC framework and CIS Controls—essential reading for anyone who wants to step up their compliance game.
Companies, Products and Books mentioned:
- Passkey Technology: https://www.passkeyinc.com/
- NSITSP: https://www.nsitsp.org/
- Kaseya 365 Ops: https://www.kaseya.com/resource/k365-ops-for-msps/
- Microsoft Intune: https://learn.microsoft.com/en-us/intune/
- Microsoft Defender for Endpoint: https://www.microsoft.com/en-gb/security/business/endpoint-security/microsoft-defender-endpoint
- SaaS Alerts: https://saasalerts.com/
- Huntress Security: https://www.huntress.com/
- CMMC (DoD Information): https://business.defense.gov/Programs/Cyber-Security-Resources/CMMC-20/
- CIS Controls: https://www.cisecurity.org/controls
- Pax8 Beyond Conference: https://www.pax8.com/events/beyond/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
On this episode of the IT Business Podcast, I dig deep into why customer service often misses the mark—sharing both hilarious and infuriating stories from recent tech support calls and product woes. You’ll hear about my battles with big brands like Samsung and Bosch, porting nightmares with Fusion Connect, and wins with vendors who still “get it”—plus practical shout-outs for industry friends and events like the Channel Program, ASCII Edge, MSP Summit, and TechCon Unplugged.
I pull wisdom from foundational books, “Customer Service is Worthless, Customer Loyalty is Priceless” and “Delivering Knock Your Socks Off Service,” breaking down actionable principles every IT pro should adopt ASAP. Learn why your customers truly are your paycheck, how first impressions make or break client relationships, and why a simple thank you goes further than any technical fix. Tune in for takeaways, vendor picks, and a special peek at my process for keeping support human.
Amazon Featured Products:
- Pluggable 16-in-1 Dock: https://amzn.to/41Vm8Sa
- Customer Service is Worthless (Jeffrey Gitomer): https://amzn.to/4pAOg7h
- Delivering Knock Your Socks Off Service (Kristin Anderson): https://amzn.to/46mPOsA
Florida Man: Crossbow Trash Dispute: https://em8k.short.gy/CtKGUS
Other Links:
- Channel Program: https://www.channelprogram.com
- Helpt: https://www.helpt.com
- Cynomi: https://www.cynomi.com
- LAN Infotech: https://laninfotech.com
- Capstone IT Services: https://www.capstoneitservices.com
- Unbound Digital: https://unbounddigital.com
- Fusion Connect: https://www.fusionconnect.com
- EnGenius: https://www.engeniustech.com/
- SonicWall: https://www.sonicwall.com
- ASCII Edge: https://asciievents.com/events/ascii-edge/
- TechCon Unplugged: https://www.techconunplugged.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC
- Item Title: Upbeat Corporate
- Item URL: https://elements.envato.com/upbeat-corporate-HHAM5NZ
- Author Username: music_waves_production
- Item License Code: WXBA2N3UDP
SPONSOR MUSIC:
- Item Title: An Summer Ambient Corporate
- Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC
- Author Username: Cozy_Vibes
- Item License Code: TUN8XQDGWV
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Unlock the real story of managed services as Ron and Sydney join Uncle Marv to discuss adapting tech stacks, surviving documentation disasters, and why hands-on fieldwork still matters. Learn how to leverage networking, win as a small MSP, and hear wild stories—from hard drive crushing to Florida’s reptile wrangling Python Challenge.
Florida Man Arrested in Multi-State Cyber Fraud: https://gbi.georgia.gov/press-releases/2025-09-03/gbi-arrests-florida-man-multi-state-cyber-fraud-investigation
Companies, Products, Books Mentioned:
- ConnectWise: https://www.connectwise.com
- MSP360: https://www.msp360.com
- Addigy: https://www.addigy.com
- Fusion Connect: https://www.fusionconnect.com
- Tech Marketing Engine: https://techmarketingengine.com
- USB Fast Charging Station: https://amzn.to/4ppDf8L
- ASCII: https://www.ascii.com
- Leadership West Orange: https://wochamber.com/leadership-west-orange-returns/
- Leadership Broward: https://leadershipbroward.org
- Florida Python Challenge: https://flpythonchallenge.org
- Florida Man Games: https://www.thefloridamangames.com/
- Freedom Factory (event venue): https://freedomfactoryusa.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC
- Item Title: Upbeat Corporate
- Item URL: https://elements.envato.com/upbeat-corporate-HHAM5NZ
- Author Username: music_waves_production
- Item License Code: WXBA2N3UDP
SPONSOR MUSIC:
- Item Title: An Summer Ambient Corporate
- Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC
- Author Username: Cozy_Vibes
- Item License Code: TUN8XQDGWV
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Discover why ScaleCon is called the “best MSP conference ever” as Uncle Marv and Tahir discuss what sets it apart: practical strategies, zero sales pitches, and a focus on what works.
Tahir shares raw stories from last year’s event, including how attendees drove enormous revenue jumps and learned game-changing marketing strategies. Listen for tips on inbound and direct mail success, the thinking behind a single-stage, high-engagement event, and how vendor relationships add authentic value.
Get the scoop on what’s new for 2025, including practical 10-minute tactics sessions and why “no pitching” remains a firm rule for ScaleCon.
Highlights:
- ScaleCon 2025 is backed by real attendee results: some MSPs saw hundreds of thousands in increased revenue in just months.
- Direct mail tactics and content marketing delivered measurable wins for MSPs, including $2,000/month new contracts.
- Event philosophy: Single-stage, growth-focused sessions with handpicked practitioners, no sales pitches—leading to high engagement and ROI.
- Partnerships: ScaleCon co-hosted by MSP Camp and The Tech Tribe to bring best-in-class content for managed service providers.
Companies, Products, and Books Mentioned:
- ScaleCon: https://scalecon25.com
- MSP Camp: https://msp-camp.com
- Tech Tribe: https://thetechtribe.com
- Robin Robbins: https://technologymarketingtoolkit.com
- Roosevelt New Orleans: https://www.therooseveltneworleans.com
- Magnetic Marketing: https://magneticmarketing.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Floods, failed DIY, and donut debates! This episode covers everything from home catastrophes to the practical realities of IT support when clients do things their own way. This episode with Matt delivers more laughs, hard lessons, and hands-on IT advice than a week in the field.
Why listen:
- Learn how a simple bathtub disaster led to a total home overhaul and $15,000 in repairs
- Get actionable advice for dealing with insurance after accidents
- Discover the right way to upgrade computers for secure domain access
- Hear real stories of client mishaps and IT best practices
- Find out why Fab’s Auto Backup is a must-have for migrations
- Laugh at DIY attempts and over-the-top donut searches
- Grab insider tips for TechCon Unplugged events
The WMIC Command to Retrieve the Windows Product Key: wmic path softwarelicensingservice get OA3xOriginalProductKey
Companies, Products, Books Mentioned:
- TechCon Unplugged: https://techconunplugged.com/
- FABs Auto Backup: https://www.fpnet.fr/
- ConnectWise: https://www.connectwise.com/
- QuickBooks: https://quickbooks.intuit.com/
- SolarWinds: https://www.solarwinds.com/
- Lenovo: https://www.lenovo.com/
- Dell: https://www.dell.com/
- Property Brothers: https://www.hgtv.com/shows/property-brothers
- Amazon: https://www.amazon.com/
- D7 (PC Tech Tool): https://www.foolishit.com/d7/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Matt Mulcahy shares the blueprint for launching MSP Cyber in 2025. We cover what it really costs, what tools matter, where MSPs are going wrong with value, and why combining IT with digital marketing is a game-changer.
Why Listen:
- Learn the real startup costs of an MSP today
- Why Miami’s IT market is still wide open
- Shifting value away from just help desk services
- How CRMs beat PSAs for real business growth
- Balancing fixed projects with managed clients
- Practical EOS planning for growth
- Scaling smart while avoiding tool sprawl
Companies, Products, Books Mentioned:
- Ubiquity: https://ui.com
- Windstream/Unity: https://www.windstream.com
- MSP Cyber: https://miamicyber.tech
- ProSource: https://www.prosource.net
- HubSpot: https://www.hubspot.com
- Halo PSA: https://halopsa.com
- Miro: https://miro.com
- EOS (Entrepreneurial Operating System): https://www.eosworldwide.com
- Huntress: https://www.huntress.com
- TruMethods (Gary Pica): https://www.trumethods.com/
- Galactic Advisors: https://galacticadvisors.com
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever been told, “You’re too expensive”? Yeah, me too. In this episode, I share how I deal with prospects who quote me lower rates from “their guy” — and why I never match those prices. Instead, I focus on flipping the conversation to value, downtime costs, and the trust that keeps clients with me for decades.
Why Listen:
- Learn why I never match lower competitor pricing
- Simple framework: per site, per server, per computer, per user
- How to present yourself as a business, not “just a tech”
- Flipping downtime into measurable cost for clients
- Lessons from attorneys on billing and worth
Companies, Products, People Mentioned:
- Fluke Networks: https://www.flukenetworks.com
- NetAlly: https://netally.com
- Microsoft: https://www.microsoft.com
- ActivTrak: https://www.activtrak.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
After conversations with Cory Clark of SonicWall and Reddit’s MSP community, I lay out the facts and why poor practices—not firewalls—are usually the weak link. I also share my hands-on Ubiquiti deployments (cameras, gateways, doorbells), how Cable Finder through Telarus helped me sign two clients on the spot, and review the CoolPie 3-in-1 SSD Cloner for NVMe drives. And yes—another Florida Man story.
Companies, Products & Tools Mentioned
- SonicWall — https://www.sonicwall.com
- Ubiquiti / UniFi — https://ui.com
- Fortinet — https://www.fortinet.com
- Telarus — https://www.telarus.com
- Cable Finder — https://cablefinder.com
- Windstream (now Unity) — https://www.gounity.com
- Ruckus — https://www.commscope.com/ruckus/
- CoolPie 3-in-1 SSD Cloner (Amazon): https://amzn.to/4mQHfgj
- SOHO Touch M.2 NVMe Duplicator 1-7 Cloner & Wiper: https://amzn.to/4ml00sp
- Proofpoint — https://www.proofpoint.com
Florida Man Clings to Hood of Car in Cocoa
- https://www.fox35orlando.com/news/florida-man-clings-hood-car-speeding-down-road-driver-watches-horror-really-scary
- https://www.clickorlando.com/video/news/2025/08/20/man-seen-clinging-to-car-hood-in-cocoa-in-critical-condition-after-crash/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC
- Item Title: Upbeat Corporate
- Item URL: https://elements.envato.com/upbeat-corporate-HHAM5NZ
- Author Username: music_waves_production
- Item License Code: WXBA2N3UDP
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What if you could slash your hiring time from 44 days to just 5? In this can’t-miss interview, Chris Keith of Hirexe shares how his AI-powered platform is turning chaos into clarity for MSP recruitment. From scraping “real CV” data to delivering vetted candidates at lightning speed, Chris reveals the secrets behind his revolutionary process and how you can save up to 75% on payroll—without sacrificing quality or culture!
Guest: Chris Keith
Founder & CEO of Hirexe, acclaimed for revolutionizing IT recruitment with AI-driven solutions. Known as the “Useful AI Guy,” Chris leverages years of tech and business experience to deliver high-quality, cost-effective talent to MSPs worldwide.
- Website: Hirexe: https://hirexe.com/
- LinkedIn: https://www.linkedin.com/in/itschriskeith/
Companies, Products and Books Mentioned
- PitchIT (IT Nation Connect 2025): https://www.connectwise.com/it-nation/connect
- ChatGPT: https://chat.openai.com
- Claude (AI tool): https://claude.ai
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Chris Champion, an entrepreneur deeply embedded in AI-powered business automation and podcasting. They cover AI's explosive growth, its impact on various industries including IT, legal, and transportation, and the necessity of integrating AI into workflows. Chris shares how AI agents help scale his productivity and how entrepreneurs can leverage AI as a "digital lemonade stand." The episode mixes engaging anecdotes, like AI's threat prediction from Google's BARD, AI's role in podcast marketing, and believer vs faith perspectives about progress and survival in an AI-driven world. Ideal listening for IT pros, business owners, and tech enthusiasts eager to get ahead.
"Why Listen" Takeaways
- Learn how AI can help (or harm) real people and businesses
- Discover why human judgment should always double-check AI
- Hear success stories of AI agents boosting business productivity
- Get practical advice for making AI work for you, not against you
- Stay ahead with tips on entrepreneurship, podcasting, and automation
- Understand the dangers and the massive potential of AI in IT
Companies, Products, and Books Mentioned:
- Ubiquiti: https://www.ui.com/
- SonicWall: https://www.sonicwall.com/
- ChatGPT: https://chat.openai.com/
- Annual Science (journal): https://www.annualreviews.org/
- Google Gemini (formerly Bard): https://blog.google/technology/ai/introducing-google-gemini/
- Champion AI: https://championai.com/
- Chipotle: https://www.chipotle.com/
- Miami Heat: https://www.nba.com/heat
Florida Man: https://www.cbssports.com/nba/news/ex-miami-heat-employee-charged-for-selling-millions-of-dollars-worth-of-stolen-memorabilia-from-team-facility/
Man hospitalized after ChatGPT recommends bromide as substitute for salt: https://www.acpjournals.org/doi/10.7326/aimcc.2024.1260
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC:
- Item Title: An Summer Ambient Corporate
- Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC
- Author Username: Cozy_Vibes
- Item License Code: TUN8XQDGWV
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
If you’ve ever dreaded those endless compliance audits, this one’s for you! I’m joined by Mark Heather from ComplianceAide, and we break down how MSPs can slash audit time by up to 85%, onboard in minutes, and deliver polished, board-ready compliance reports without adding a single person to the payroll. This AI-powered platform isn’t just fast — it’s smart, scalable, and designed to turn compliance from a painful chore into a profitable service.
Why You Should Listen
- Cut compliance audit time by up to 85% — from 220 hours down to as little as 16.
- Onboard in 15 minutes and let AI do the heavy lifting — no extra staff needed.
- 350+ frameworks supported plus custom reports for CEOs, CTOs, and CFOs.
- Integrations with top MSP tools like ConnectWise, Acronis, and N-able for instant evidence gathering.
- Turn compliance into revenue with upsell opportunities (cyber insurance, MFA, remediation services).
Companies, Products, Books Mentioned
- ComplianceAide: https://thecomplianceaid.com
- IT Nation Connect: https://www.connectwise.com/the-it-nation/events/it-nation-connect
- ConnectWise: https://www.connectwise.com
- Acronis: https://www.acronis.com
- N-able: https://www.n-able.com
- NIST Cybersecurity Framework: https://www.nist.gov/cyberframework
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Hey friends — in this one I talk with Dexter Caffey from Smart Eye Technology about stopping cybercriminals with continuous biometric security. No keys, no fobs — just your face and a camera. From banks and law firms to medical offices, this could be the next standard for MSP security.
Why Listen:
- Learn how continuous authentication works
- Stop remote desktop attacks instantly
- Keep files locked to the right person only
- Hear real-world bank fraud prevention stories
Companies, Products & Books Mentioned:
- Smart Eye Technology: https://getsmarteye.com
- Smart Eye App Registration: https://smarteyeapp.com/registration
- ConnectWise: https://www.connectwise.com
- Acronis: https://www.acronis.com
- Arkansas Bankers Association: https://www.arkbankers.org/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Choosing a network monitoring platform isn’t one-size-fits-all. In this episode, I compare Auvik and Domotz head-to-head, sharing my hands-on experiences and candid MSP feedback. We’ll talk integrations, multi-site dashboards, NetFlow analytics, and reverse proxy simplicity. You’ll hear real-world pros and cons to help you avoid costly trial-and-error. And yes — I’ll reveal the tool I personally use and why.
Why Listen:
- Side-by-side field-tested comparison of Auvik & Domotz
- Learn about NetFlow analytics vs reverse proxy use cases
- Hear honest pros/cons straight from MSP peers
- Get insights on cloud vs on-prem solutions
- Understand when to pick deep analytics over fast rollout
Companies, Products, Books Mentioned (with clickable URLs)
- Auvik: https://www.itbusinesspodcast.com/auvik/
- Domotz: https://www.itbusinesspodcast.com/domotz
- Helient: https://www.helient.com/
- 365 Technologies Inc.: https://www.365tech.ca/
- IT Glue: https://www.itglue.com
- SonicWall: https://www.sonicwall.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Join me as I chat with Nat about the transition from managed services to building an AI-driven solution for ticket management and documentation. Nat shares candid insights from the PitchIT bootcamp, talks integrations with IT Glue and other platforms, and reveals their vision for empowering techs and boosting MSP margins. Whether it’s learning how AI can augment your team or understanding the future of project work in the MSP ecosystem, you’ll get actionable advice and plenty of laughs along the way.
List of Companies, Products, and Books
- Website: https://mizo.tech
- ConnectWise: https://www.connectwise.com
- Halo PSA: https://halopsa.com
- Autotask PSA: https://www.datto.com/products/autotask-psa
- IT Glue: https://www.itglue.com
- Datto: https://www.datto.com
- PitchIT: https://www.connectwise.com/pitchit
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What does it really mean to sell your MSP and stay in the game? On this episode, I chat with Paco LeBron—fresh off selling a majority stake in ProdigyTeks and stepping up as CEO for MSP Owners Group. Paco drops hard-won insights on leadership, the pitfalls of transactional M&A, and why a company’s soul matters more than just financials. If you want to know how the new wave of MSP acquisitions is different, and how to thrive in a changing landscape, this episode is can’t-miss!
We also talk all things TechCon Unplugged, the role of peer community in the MSP world, and what’s next as the industry faces more automation and roll-ups.
Companies, Products, & Books Mentioned (List with URLs)
- ProdigyTeks: https://prodigyteks.com
- MSP Owners Group: https://msp-og.com
- MSP Unplugged: https://www.mspunplugged.com
- TechCon Unplugged: https://www.techconunplugged.com
- Synology: https://www.synology.com/
- The 20 (MSP group): https://www.the20.com
- OpenText Cybersecurity: https://www.opentext.com
- GTIA (formerly CompTIA): https://www.gtia.org
Amazon Highlight:
- Wavlink (USB-C Dock): https://amzn.to/4mvn0og
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
I sit down with cybersecurity thought leader David Meister, who leads global MSP efforts at Check Point Software, to talk big trends and smart strategies for MSPs in 2025. We dissect Checkpoint’s new ransomware report, the rise of AI-powered phishing emails, and why attackers are shifting focus to extortion. David gets candid about the challenges of moving from MSP to vendor, how Check Point is building a unified, user-friendly platform, and why humility must be part of your security playbook. We round it out with practical advice, real stories, and resources you won’t want to miss.
Why Listen? (Takeaways List)
- Understand how ransomware tactics are evolving in 2025
- Learn how AI is changing the cybercriminal landscape
- Hear expert advice on securing cloud-based email
- Discover the risks of overconfidence in cybersecurity
- Most important security misconfigurations—and how to fix them
- How MSPs can adapt to the commoditization of cybercrime
- Insights into Checkpoint’s new MSP platform and resources
- Real-world stories from both MSP and vendor perspectives
David Meister is the Global Head of MSP at Check Point Software Technologies. Originally from Australia and now based in Utah, David brings years of hands-on experience in managed service leadership, sales, and cybersecurity. He’s dedicated to helping MSPs succeed against today’s toughest threats.
- Website: https://www.checkpoint.com
- LinkedIn: https://www.linkedin.com/in/davemeister1/
Companies, Products, and Books Mentioned (with URLs)
- Avanan: https://www.checkpoint.com/products/email-security/
- Perimeter81: https://www.perimeter81.com
- Cyberint: https://cyberint.com
- Pax8: https://www.pax8.com
- Microsoft 365: https://www.microsoft.com/en-us/microsoft-365
- CryptoLocker (reference): https://en.wikipedia.org/wiki/CryptoLocker
- ChatGPT: https://chat.openai.com
- Perplexity: https://www.perplexity.ai/
- Grok (xAI): https://grok.x.ai/
- Copilot: https://copilot.microsoft.com/
- Verizon Breach Report: https://www.verizon.com/business/resources/reports/dbir/
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Thinking about adding Ubiquiti to your MSP stack? Hear my firsthand experience deploying their latest network and security hardware, plus insights from an industry pro managing thousands of devices. We cut through the marketing hype, evaluating features, pitfalls, and integration strategies.
Hear the honest pros and cons comparing Ubiquiti with Synology, TP-Link Omada, and Datto. Discover why properly sizing your stack matters, and how unified management platforms transform customer support and troubleshooting. Listener Q&A covers advanced topics like VLANs, multi-site management, reseller margins, and more. Stay for the wild credit union and Florida man stories!
Why Listen:
- Real-world review of Ubiquiti’s Dream Machine SE & U7 Pro APs
- Honest pros and cons of Ubiquiti vs. TP-Link Omada & Datto
- Expert tips on deploying scalable guest networks and VLANs
- Story-driven troubleshooting and feature walkthroughs
- Margins, distribution, and value-added reselling advice
- Live Q&A: Multicast, NAS, and Door Access
- Lessons from managing small and enterprise deployments
Companies, Products, Books Mentioned:
- Ubiquiti: https://ui.com
- Synology: https://www.synology.com
- TP-Link Omada: https://www.tp-link.com/us/omada/
- SonicWall: https://www.sonicwall.com
- Datto: https://www.datto.com
- D&H Distributing: https://www.dandh.com
- TD SYNNEX: https://www.tdsynnex.com
- Streakwave: https://www.streakwave.com
- NetAlly: https://www.netally.com
- Lumu: https://www.lumasurveillance.com/
- Beambox: https://beambox.com
- ChannelCon (Conference): https://channelcon.gtia.org/
- TechCon Unplugged (Conference): https://techconunplugged.com
- ProdigyTeks: https://www.prodigyteks.com
- Unbound Digital: https://unbounddigital.com
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SPONSOR MUSIC:
- Item Title: An Summer Ambient Corporate
Item URL: https://elements.envato.com/an-summer-ambient-corporate-GAVTRPC - Author Username: Cozy_Vibes
Item License Code: TUN8XQDGWV
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Artificial Intelligence is reshaping the MSP landscape, and no one knows it better than Gregg Lalle of Synthreo. Tune in as Gregg breaks down how MSPs can move beyond automation to build intelligent AI agents that help clients grow their businesses and improve operational efficiency. Synthreo isn't just another AI tool. Gregg explains how their no-code AI builder connects MSPs with powerful, brandable AI workforce solutions designed to scale and deliver real business outcomes—a must-listen for every MSP ready to embrace the future.
If you want to future-proof your IT service business and learn about the practical steps you can take today, this one won’t disappoint.
Why Listen:
- Discover actionable ways to leverage AI as an MSP
- Learn how Synthreo’s no-code AI builder works
- Explore the transition to Managed Intelligence Provider
- Get ahead with responsible AI adoption and governance
- Hear real-world use cases and business growth stories
- Understand branding, multitenancy, and white labeling in AI
- Insights on setting your MSP apart in a crowded field
- Guidance on MSP consulting and business alignment with AI
Guest Bio:
Gregg Lalle is a veteran of the MSP and IT space, previously leading IT Nation at ConnectWise for 15 years before taking the helm at Synthreo. He’s passionate about guiding MSPs through the major technology shifts of the AI era, helping them become trusted intelligence providers for their clients.
- Website: synthreo.ai
- LinkedIn: https://www.linkedin.com/in/gregg-lalle-795889/
Companies, Products, Books:
- IT Nation Connect: https://www.itnation.com/it-nation-connect/
- ConnectWise: https://www.connectwise.com
- Pitch It: https://www.itnation.com/pitchit
- Pax8: https://pax8.com
- Thread: https://www.getthread.com/
- Syncro: https://syncromsp.com
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Visual thinkers, this one's for you! On this episode, Wim Kerkhoff walks us through the evolution of project management in the MSP world—starting with sticky notes and ending with an intuitive, web-based Kanban board purpose-built for real IT teams. We talk about integration headaches, boosting technician engagement, and why color-coding and swim lanes can transform how you manage work. You’ll hear success stories, tackle myths about automation and AI, and learn why “making work visible” is more than just a catchy book title—it’s a growth strategy for your business.
Why listen:
- Find out why visual thinking beats dashboards
- Actionable MSP management hacks
- Insights into team morale, burnout, and workflow
- Secrets of Top Left’s tight PSA integration
- Learn from real MSP transformation stories
- How to create daily huddles that boost flow
- Move your MSP beyond metrics and into action
Guest:
Wim Kerkhoff is the founder and visionary behind Top Left, a Kanban-driven service and project management tool designed for managed service providers. With deep roots in the MSP world and a passion for visual workflows, Wim helps teams tackle chaos and get things done.
- Website: https://topleft.team
- LinkedIn: https://www.linkedin.com/in/wimkerkhoff/
Companies, Products & Books Mentioned:
- IT Nation Connect: https://www.connectwise.com/theitnation/connect
- JIRA: https://www.atlassian.com/software/jira
- Monday: https://monday.com
- Trello: https://trello.com
- Making Work Visual (book): https://amzn.to/4mavWPJ
- The Phoenix Project (book): https://amzn.to/4o3lhIe
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What does it take to go from a one-man IT shop to a thriving 10-person business rooted in trust and professionalism? In this episode, I talk with Jason Thomas about his journey, the value of honest communication, and the tight-knit Chicago IT community that supports one another. You’ll hear how empathy, transparency, and taking time to recharge outside the business can fuel not just growth, but real transformation for your MSP.
Why Listen:
- Discover practical tips for scaling your MSP team
- Learn the value of empathy and trust with customers
- Insights into joining and benefiting from industry organizations like NSITSP
- Leadership lessons from nearly two decades in IT services
- Real-world advice on documentation and cybersecurity best practices
Companies, Products, and Books Mentioned
- JATAG Solutions: https://www.jatag.com/
- National Society of IT Service Providers (NSITSP): https://nsitsp.org
- Microsoft: https://www.microsoft.com
- Boy Scouts of America / Scouting America: https://www.scouting.org
- CIS Controls (Center for Internet Security Controls): https://www.cisecurity.org/controls
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv hosts SonicWall’s finest—Lisa Compton and Julian Agapitos—for a packed roundtable all about the latest in firewall tech, MSP best practices, and business flexibility. We cover the move from Gen 6.5 to Gen 7 (and 8!), the new $99 TZ80 firewall, and how SonicWall’s cyber insurance and warranty options stack up. The conversation brings out hard truths about contracts, vendor transparency, SASE, ZTNA, and the magic of single-pane-of-glass management via the new Sonic Platform. This one’s a ride: from serious product talk to playful banter about channel events and network pets, you’ll get the full MSP experience.
Why Listen / Key Takeaways
- Learn how SonicWall’s new platforms simplify cloud management for MSPs
- Understand managed protection and flexible billing: more time for your business
- Get honest advice about product cycles, recurring revenue, and cyber warranties
- Hear firsthand how SonicWall integrates with key PSA and RMM tools
- See how the move to Zero Trust, SASE, and passwordless security is changing the game
- Find out about community events, channel support, and inside stories
Guest: Lisa Compton (Senior Director of Marketing, SonicWall)
- Lisa brings more than a decade of channel marketing expertise to SonicWall, focusing on building strong partnerships and driving product innovation for MSPs.
- Lisa Compton LinkedIn
Guest: Julian Agapitos (Strategic Account Manager, SonicWall)
- Julian specializes in strategic accounts and works closely with national and MSP partners to deliver innovative firewall, endpoint, and zero trust solutions.
- Julian Agapitos LinkedIn
Companies, Products & Books Mentioned
- SonicWall: https://www.sonicwall.com
- Ubiquiti: https://www.ui.com
- Seedpod Cyber: https://www.seedpodcyber.com
- Cork: https://www.corkinc.com
- Avik (Auvik): https://www.auvik.com
- Domotz: https://www.domotz.com
- ConnectWise: https://www.connectwise.com
- HaloPSA: https://www.halopsa.com
- Liongard: https://www.liongard.com/
- Lumu (Cameras): https://www.lumasurveillance.com/
- Rewst: https://rewst.io/
- Datto: https://www.datto.com
- Kaseya: https://www.kaseya.com
- ChannelCon: https://channelcon.gtia.org/
- ASCII Cup: https://events.ascii.com/
- Florida Man Games: https://thefloridamangames.com/
- On Patrol Live: https://www.reelz.com/on-patrol-live
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What if you could move from a client call to an executive proposal in five minutes? In this eye-opening episode, Nicolas Fry explains how TurboDocx leverages AI, cryptography, and creative automation to streamline every step of the MSP sales process. Learn how you can stand toe-to-toe with the big IT firms, all while saving money and time. Plus, discover special features like free e-signatures, smart pricing, and robust audit trails that make TurboDocx a must-have for any IT business.
Why Listen:
- Learn how TurboDocx automates proposals and SOPs
- Discover free e-signature perks for small MSPs
- See how AI integrates with tools like Zoom, ConnectWise, and HubSpot
- Explore compliance, audit, and security basics for digital documents
- Understand how MSPs can resell or use TurboDocx internally
- Real examples of onboarding, manuals, and customized outputs
Nicolas Fry is the founder and CEO of TurboDocx, bringing years of technical and enterprise sales experience from roles at Citrix, Okta, and within Florida’s vibrant tech startup ecosystem. His vision: empower SMB and MSP players with smart automation and free e-signature solutions so they can thrive alongside industry giants.
- Website: https://turbodocx.com
- LinkedIn: https://www.linkedin.com/in/nicolasfry/
Companies, Products, Events & Books Mentioned (with Links)
- Citrix: https://www.citrix.com
- Okta: https://www.okta.com
- ConnectWise PSA: https://www.connectwise.com/software/manage
- HubSpot: https://www.hubspot.com
- Zoho: https://www.zoho.com
- IT Nation Connect: https://www.connectwise.com/theitnation/connect
- Zoom: https://zoom.us
- QuickBooks: https://quickbooks.intuit.com
- Stripe: https://stripe.com
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Discover how security can actually win you new clients! In this can’t-miss episode, Anup Ghosh of ThreatMate reveals exactly how automated pen testing and attack simulations not only close deals but also create ongoing revenue for MSPs. Learn the difference between a basic scan and a “real” pen test, what MSPs must do to stay ahead in compliance, and the secrets of agentic platform architectures. If you’re looking to position your MSP for explosive growth and sustained security, you’ll want to hear these game-changing strategies straight from the trenches.
Why Listen:
- Practical breakdown of automated pen testing for MSPs
- Learn how to turn compliance into ongoing revenue
- Takeaways from PitchIT and industry conferences
- Tips for onboarding and retention with real impact
- The role of agentic architectures in modern MSP platforms
- Partnerships that accelerate compliance and sales
Anup Ghosh is the founder and CEO of ThreatMate, a leading cybersecurity company specializing in continuous threat management and unified attack surface monitoring for MSPs. With a wealth of experience in cybersecurity innovation, Anup is passionate about equipping service providers to proactively manage threats, streamline compliance, and win more clients.
- Website: https://www.threatmate.com
- LinkedIn: https://www.linkedin.com/in/anupghosh/
Companies, Products, and Books Mentioned (with URLs)
- Senteon: https://www.senteon.com
- Pax8: https://www.pax8.com
- CISA Scuba Gear: https://www.cisa.gov/scuba
- Microsoft 365: https://www.microsoft.com/microsoft-365
- IT Nation PitchIT: https://www.connectwise.com/company/it-nation/pitchit
- ASCII Group: https://www.ascii.com
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Are you tired of customers dreading compliance and security talk? In this episode, I chat with Jared Casner of Blacksmith InfoSec, who’s making compliance accessible for every MSP and SMB. Discover their “paint-by-numbers” approach to policy management, seamless ConnectWise integrations, and how their flexible platform creates new revenue streams for tech pros.
Holistic security isn’t just a buzzword—it’s a philosophy, and Blacksmith InfoSec is putting it into action. Hear the backstory of how two founders shifted from startup IT challenges to channel-first solutions built just for MSPs. We dig deep into white-label options, risk management frameworks, and the value of real community feedback. You’ll leave with new strategies, and maybe even a pen recommendation, too.
Why Listen:
- Learn about “compliance as a service” for MSPs
- Discover practical MSP-friendly integrations (like ConnectWise)
- See how holistic security benefits client businesses
- Hear candid industry lessons, mistakes, and wins
- Find out the financial perks for early MSP adopters
- Get tips to co-manage compliance with clients
- Understand why feedback-driven development matters
Guest: Jared Casner
Co-founder and compliance innovator at Blacksmith InfoSec, with 15 years in Silicon Valley and a passion for making cybersecurity accessible for businesses of every size.
- Website: https://www.blacksmithinfosec.com
- LinkedIn: https://www.linkedin.com/in/jaredcasner/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode, I get the inside scoop from Reese Tuttle, whose passion for stopping cybercrime is rooted in family and real-world experience. We discuss AP2T Labs’ patent-pending training platform: from social media and business-based attacks to text, voice, and even physical mail scams. Reese details how their “edu moments” and instant feedback turn risk into learning, how their flexible API-first setup makes integrations painless, and what motivates him every morning to make a difference. If you care about genuine protection—not just compliance—this episode is a must-listen.
Why Listen — Takeaway List
- Experience cybersecurity training that matches real-world threats
- Learn the power of safe failure and instant feedback
- Discover cutting-edge approaches to phishing, voice, text, and mail scams
- Hear MSP integration and business growth tips
- Understand the human, emotional side of cyber defense
- Get inspired by a mission-driven team making a real impact
Guest: Reese Tuttle, Founder of AP2T Labs
A cybersecurity prodigy with a passion for transforming awareness training, Reese founded AP2T Labs to blend research, realism, and daily practice in the fight against cyber threats. As a leader, innovator, and educator—and drawing on life experiences with reformed hackers and global crime investigations—Reese’s mission is about more than tech: it’s about protecting lives.
- Website: https://ap2tlabs.com
- Reese Tuttle LinkedIn: https://www.linkedin.com/in/reesetuttle/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Join me and Kip Fanta as we reveal how MSPs can break free from the “vendor” label and become true business partners. Learn why strategic management, AI-powered insights, and a collaborative approach are the keys to thriving in today’s IT landscape.
Kip shares how their two-sided platform enables both MSPs and clients to collaborate, capture ideas, and align technology investments with real business needs. We talk about the growing role of AI and real-time analytics, the importance of advisory services, and how MSPs can avoid being seen as just another faceless supplier. Don’t miss Kip’s practical advice and the inside scoop on their PitchIT journey!
Why Listen:
- Discover the two-sided platform approach for MSPs
- Learn how to align IT with business strategy
- Hear real feedback from the MSP community
- Find out how AI and analytics drive decision-making
- Get tips on building advisory and consulting services
- Avoid the risk of becoming a commodity supplier
Guest: Kip Fanta brings decades of IT and business leadership experience, including years at Procter & Gamble, to his role at GetInSync. He specializes in helping MSPs bridge the gap between technology and business strategy, focusing on partnership, client success, and strategic growth.
- Website: https://getinsync.ca
- LinkedIn: https://www.linkedin.com/in/kipfanta
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Curious how today’s top MSPs are saving hours on QBRs and strategic planning? Alex Markov of Strategy Overview shares the inside scoop on their AI-powered platform, IT Glue integration, and how real-world feedback drives innovation.
Alex reveals the major updates since last year—including automated QBRs with Arya, expanded reporting for Office 365, and a robust IT planning module. We dig into the platform’s origins at Red Key Solutions, how MSPs can quickly adopt and customize the process, and why flexibility and user feedback are at the heart of every new feature.
Why Listen:
- Discover how AI is automating QBR assessments
- Learn about seamless IT Glue integration
- See how white-labeled client portals boost engagement
- Get inspired by real MSP feedback shaping the platform
- Find out how Strategy Overview saves MSPs hours every month
Alex Markov is the founder of Strategy Overview and a partner at Red Key Solutions, a leading MSP in New York. With over 23 years in the industry, Alex is passionate about helping MSPs streamline operations and deliver strategic value.
- Website: https://strategyoverview.com
- LinkedIn: https://www.linkedin.com/in/alex-markov/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Are you tired of chasing cold leads and competing with dozens of MSPs for the same customer? In this episode, I chat with Skofi, the mastermind behind Find My IT Partner, who’s on a mission to reinvent how IT providers and SMBs connect. We talk about the power of curated matches, the importance of trust, and why his platform is more “cyber matchmaking” than traditional lead gen. If you’re ready to move beyond word-of-mouth and discover a smarter way to grow your MSP, you won’t want to miss this conversation!
Why Listen:
- Learn how Find My IT Partner’s matchmaking engine works
- Understand the difference between leads and qualified sales opportunities
- Hear real-world stories of SMBs consolidating IT providers
- Discover how compliance and trust drive MSP selection
- Get the inside scoop on the PitchIT competition and vendor boot camp
- Find out how the subscription and success fee model benefits MSPs
- Explore the future of vetted provider directories
Guest: Johnathan “Skofi” Schofield
Founder of Find My IT Partner, Skofi is passionate about connecting SMBs with trusted, qualified IT providers. With years of experience in IT business development, he’s building a platform that combines deep industry knowledge with a unique matchmaking engine.
- Website: https://findmyitpartner.com
- LinkedIn: https://www.linkedin.com/in/johnathan-schofield/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Get ready for an insightful conversation with Bhadri Varadarajan of HitWit, a PitchIT finalist at IT Nation Connect 2025. We dive into the nuts and bolts of AI-powered knowledge sharing, from onboarding and interactive learning to customer engagement and support. Bhadri explains how HitWit’s platform helps MSPs deliver fast, knowledgeable responses and build an “AI muscle” that sets them apart in a competitive market. We cover the importance of managing data, the shift from traditional training to dynamic, multi-format learning, and the opportunities for MSPs to become AI transformation leaders for their clients. Don’t miss this chance to learn from one of the industry’s most forward-thinking innovators!
Why Listen:
- Learn how AI can transform your knowledge base and training
- Discover new revenue opportunities for MSPs
- Hear real-world examples of AI in action
- Get insights on customer engagement and support
- Find out how to position your MSP for the future
Guest: Bhadri Varadarajan is the founder and CEO of HitWit, an AI-driven platform helping MSPs and enterprises streamline knowledge sharing, training, and customer engagement. With a background as CTO in private equity and a passion for education, Bhadri brings unique insights into leveraging AI for business growth.
- Website: https://www.hitwit.ai
- LinkedIn: https://www.linkedin.com/company/hitwit-ai
Companies, Products, and Books Mentioned
- ConnectWise: https://www.connectwise.com
- IT Nation Connect: https://itnation.connectwise.com
- PitchIT Program: https://itnation.connectwise.com/connect-global/
- Slack: https://slack.com
- Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
- Google Cloud: https://cloud.google.com
- Common Core Curriculum: https://www.corestandards.org
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Are you tired of feeling lost when it comes to MSP sales? This episode brings you the game-changing insights of Jean Templin, co-founder of NAYAK, who’s on a mission to help IT pros sell better, smarter, and faster. Learn how AI-driven coaching and emotional intelligence can transform your sales process and give you the confidence to close more deals—no matter your technical background.
What if you could walk into every sales call fully prepared, armed with actionable insights and a cheat sheet tailored to your prospect? Jean Templin reveals how NAYAK’s smart call planning and real-time coaching help MSPs personalize every interaction, build trust, and never miss a revenue opportunity.
Ready to stop leaving money on the table? In this episode, we uncover why MSPs lose out on $1 million annually and how NAYAK’s AI-powered tools can help you reclaim that lost revenue. From onboarding to account management, discover how relationship intelligence and automation can take your business to the next level—while keeping your team confident and your clients happy.
Guest: Jean Templin
Co-founder and Product Leader, NAYAK
Jean Templin is a seasoned entrepreneur and product leader with a background at Twilio and a passion for empowering MSPs through AI-driven sales enablement. At NAYAK, Jean helps IT professionals leverage emotional intelligence, automation, and real-time coaching to boost revenue and build stronger client relationships.
- Website: https://nayak.ai
- LinkedIn: https://www.linkedin.com/in/jeantemplin
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wondered what happens when a global IT giant acquires a renowned marketing firm? Tune in as Heather Simek and I unpack the Kaseya-TMT deal and its real impact on MSPs. From the inside scoop on industry rumors to how this move reshapes marketing, peer groups, and community, Heather brings her signature candor and expertise. Plus, we share stories about vendor contracts, FTC rulings, and the unique camaraderie that sets MSPs apart. If you want honest talk and actionable insights, this episode is for you.
Why Listen:
- Get the inside scoop on Kaseya’s acquisition of TMT
- Understand the impact of the FTC’s blocked “click-to-cancel” rule
- Learn best practices for vendor contracts and renewals
- Discover how AI is reshaping managed services
- Hear Heather’s personal journey and mental health insights
- Find out why relationships and community matter in IT
Companies, Products, and Books Mentioned
- Kaseya: https://www.kaseya.com
- Technology Marketing Toolkit (TMT): https://www.technologymarketingtoolkit.com
- Datto: https://www.datto.com
- ConnectWise: https://www.connectwise.com
- Amazon Prime Day: https://www.amazon.com/primeday
- Hardy (musician): https://www.hardyofficial.com
- Chris Stapleton: https://www.chrisstapleton.com
- Steely Dan: https://www.steelydan.com
- Larkin Poe: https://www.larkinpoe.com
- Pentatonix: https://www.ptxofficial.com
- Darius Rucker: https://www.dariusrucker.com
- Carly Pearce: https://www.carlypearce.com
- Larry Fleet: https://www.larryfleet.com
- Lynyrd Skynyrd: https://www.lynyrdskynyrd.com
- Man of La Mancha (musical): https://www.mtishows.com/man-of-la-mancha
Guest: Heather Simek
A 40-year IT veteran, Heather Simek is known for her leadership, mentorship, and deep passion for the MSP community. Formerly VP at a $3.5M MSP, Heather is now consulting, supporting industry peers, and championing mental health and community in tech.
- LinkedIn: https://www.linkedin.com/in/heather-simek-343231b3/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Are you an MSP owner still stuck handling procurement late into the night? In this episode, Rayanne Buchianico reveals how ABC Solutions’ new outsourced procurement service can give you your time—and your weekends—back. Hear how her team’s hands-on, white-labeled solution integrates seamlessly with your PSA, keeps your margins intact, and lets you focus on growing your business instead of chasing quotes and POs.
Why Listen:
- Learn how outsourced procurement can simplify your workflow
- Hear real-world feedback from MSPs using the service
- Discover the human difference behind ABC Solutions’ approach
- Get an inside look at the Pitch It competition journey
- Find out how your MSP can maintain margin and control
Guest: Rayanne Buchianico is the founder of ABC Solutions, an accounting and consulting firm specializing in the MSP industry. With over 20 years of experience, Rayanne is known for her innovative solutions and dedication to helping MSPs run better businesses.
- Website: https://abcsolutionsfl.com
- LinkedIn: https://www.linkedin.com/in/rayanneabcsolutionsfl/
Companies, Products, and Books Mentioned
- ConnectWise: https://www.connectwise.com
- TDSynnex: https://www.tdsynnex.com
- D&H: https://www.dandh.com
- Amazon: https://www.amazon.com
- IT Nation Pitch It: https://www.connectwise.com/theitnation/pitchit
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever struggled to get your clients to care about cybersecurity? Adam Anderson from ThreatCaptain shares how their platform helps MSPs translate complex cyber risks into clear financial impacts that business leaders understand. Find out how one MSP turned a simple simulation into $7,000 in new monthly revenue, and why talking dollars and cents is the key to winning over CFOs. Tune in for actionable insights, real-world stories, and a fresh approach to selling security.
Why Listen:
- Learn how to turn cyber risk into business value
- Real MSP stories of revenue growth
- The importance of financial storytelling for sales
- How to onboard and show value in one day
- Insights on compliance frameworks and revenue
- The “fun boat ride” approach to client conversations
Guest: Adam Anderson
Adam Anderson is the CEO and co-founder of ThreatCaptain, a four-time cybersecurity entrepreneur, and a passionate advocate for bridging the gap between technical and business leaders. With a track record of successful exits and a knack for making cybersecurity accessible, Adam is on a mission to help MSPs drive real business value.
- Website: https://threatcaptain.com/
- LinkedIn: https://www.linkedin.com/in/adamandersonceo/
Companies, Products, and Books Mentioned
- ThreatCaptain: https://threatcaptain.com
- ConnectWise: https://www.connectwise.com
- Security 360: https://www.connectwise.com/platform/security/security-360
- NIST CSF 2.0: https://www.nist.gov/cyberframework
- HIPAA: https://www.hhs.gov/hipaa/
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
The Ingram Micro cyber incident sent shockwaves through the IT world, but it’s more than just a headline—it’s a wake-up call for MSPs and IT providers everywhere. In this episode, I’m joined by Michael Crean to discuss the real impact, the lessons we all need to learn, and why compassion and community matter most when crisis hits. Let’s turn disruption into an opportunity for growth and better security.
Why Listen:
- Real-world breakdown of the Ingram Micro incident
- Insights from SonicWall’s Michael Crean
- Actionable tips for MSPs and IT providers
- Discussion on VPN vs. SASE security
- The importance of vendor transparency
- Emotional and business impact on the IT community
- Lessons for incident response and business continuity
- How AI is shaping both attacks and defenses
Guest: Michael Crean
Michael Crean is a seasoned cybersecurity expert and executive at SonicWall, known for his practical insights and deep experience in helping organizations defend against evolving threats. With a passion for education and community, Michael brings real-world advice to IT professionals everywhere.
- Website: https://www.sonicwall.com/blog/authors/michael-crean
Companies, Products, and Books Mentioned
- Ingram Micro: https://www.ingrammicro.com
- SonicWall: https://www.sonicwall.com
- TDSynnex: https://www.tdsynnex.com
- D&H: https://www.dandh.com
- Zix/AppRiver: https://www.zix.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- Dropbox: https://www.dropbox.com
- Fortinet: https://www.fortinet.com
- Checkpoint: https://www.checkpoint.com
- Palo Alto Networks: https://www.paloaltonetworks.com
- WatchGuard: https://www.watchguard.com
- TruGrid: https://www.trugrid.com
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wish you could turn those low-fit contracts into real cash—or acquire new clients without the headaches of traditional M&A? Matt Yesbeck, co-founder of MSPX, reveals how his platform is turning managed service contracts into currency. Hear the story behind the first marketplace designed for MSPs to buy, sell, and value contracts, and learn how it’s giving providers new ways to grow, pivot, or exit on their own terms.
Why Listen:
- Discover a new way to monetize low-fit contracts
- Learn how to buy recurring revenue with less M&A complexity
- See how trust and security are built into every transaction
- Hear real-world feedback from MSPs and M&A brokers
- Get tips for working with family in business
Guest:
Matt Yesbeck is a seasoned IT channel veteran with over 25 years in the managed service provider space. He is the founder of YesTech IT Services and co-founder of MSPX, the first marketplace for buying, selling, and valuing MSP contracts. Matt is passionate about empowering MSPs to grow, realign, or exit their businesses with confidence.
- Website: https://mspx.store/
- LinkedIn: https://www.linkedin.com/in/mattyesbeck/
Companies, Products, and Books Mentioned:
- YesTech IT Services – https://yesteck.io/
- ConnectWise – https://www.connectwise.com
- IT Nation – https://www.connectwise.com/theitnation
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Are your clients tired of juggling passwords and MFA codes? In this episode, I sit down with Ahmad Al-Hidiq from EverKey to discuss how their universal smart key technology is making authentication seamless—no more codes, no more friction. Find out how MSPs can deliver effortless, secure access that employees will actually love.
Why Listen:
- Discover how proximity authentication works
- Learn about seamless integration with AD, Entra, Okta
- Hear real-world use cases from enterprise to SMB
- Understand how EverKey simplifies MFA and password management
- Get insights into future AI-powered security features
- Tips for MSPs to resell and support EverKey
Guest Bio + Links:
Ahmad Al-Hidiq is a cybersecurity expert and key leader at EverKey, driving the company’s shift from hardware to software and expanding its presence in the B2B market. Ahmad specializes in universal smart key technology and is passionate about making secure access effortless for businesses.
- EverKey Website: https://everykey.com/
- Ahmad Al-Hidiq LinkedIn: https://www.linkedin.com/in/ahmadalhidiq/
Companies, Products, and Books Mentioned:
- YubiKey – https://www.yubico.com
- Active Directory – https://www.microsoft.com/en-us/windows-server/active-directory
- Entra – https://www.microsoft.com/security/business/identity-access/microsoft-entra
- Okta – https://www.okta.com
- Adore (access management) – https://www.adore.com
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
I’m joined by the one and only Mackenzie Brown from Blackpoint Cyber. We’re live at PAX8 Beyond in Denver, people-watching and talking all things cybersecurity. Mackenzie shares her latest “aha” moments in MSP security, including the ongoing challenges with ConnectWise and ScreenConnect, and why patching is still a pain point for many providers. We get into Blackpoint’s unique approach to threat intelligence, how they score and share threat notices, and why real-time collaboration is more important than ever. Plus, we swap stories about conference swag, travel woes, and the best (and worst) outfits spotted at the event. Don’t miss Mackenzie’s take on the future of MSP information sharing and her candid advice for anyone in the channel.
Why Listen:
- Unfiltered discussion on current MSP threats
- Tips for effective patch management
- Insights on vendor relationships and event networking
- Real talk about swag, travel, and conference culture
- Actionable advice for MSP owners and tech leaders
Guest:
Mackenzie Brown is the Vice President of the Adversary Pursuit Group at Blackpoint Cyber. Recognized as a 2025 CRN Channel Chief, Mackenzie is known for her leadership, innovation, and relentless pursuit of adversaries in the managed service provider security space.
- Website: https://www.blackpointcyber.com
- LinkedIn: https://www.linkedin.com/in/msgreyhat/
Companies & Products:
- PAX8: https://www.pax8.com
- ConnectWise: https://www.connectwise.com
- ScreenConnect (ConnectWise Control): https://www.connectwise.com/screenconnect
- SimpleHelp: https://www.simple-help.com
- Fortinet: https://www.fortinet.com
- Moovila: https://www.moovila.com
- Microsoft: https://www.microsoft.com
- Vuori (apparel): https://www.vuoriclothing.com
- Lululemon: https://www.lululemon.com
- Ron Jon Surf Shop: https://www.ronjonsurfshop.com
- Andretti Autosport: https://www.andrettiautosport.com
- Wawa: https://www.wawa.com
- Bucky’s: https://www.buc-ees.com
Books/Bands/Media:
- Larkin Poe (band): https://www.larkinpoe.com
- Real Housewives (TV franchise): https://www.bravotv.com/the-real-housewives-franchise
- Sister Wives (TV show): https://www.tlc.com/shows/sister-wives
- CSI (TV show): https://www.cbs.com/shows/csi/
- Fear Factor (TV show): https://www.nbc.com/fear-factor
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
I welcome back two of my favorite MSP leaders: Dawn Sizer and Brian Weiss. We start with a bang—ThreatLocker is officially sponsoring the livestream! Dawn, a long-time advocate, shares how ThreatLocker’s zero trust approach has changed the game for her clients, while Brian gives us a behind-the-scenes look at managing security policies and the benefits of the Cyber Hero program.
We dive into the realities of supporting clients during office moves, including my own adventure involving a missing internet line and a malfunctioning elevator. Dawn opens up about a frustrating VoIP outage and the challenges of vendor support, while Brian explains how his team handles after-hours emergencies and maintenance windows. We also touch on Microsoft’s ever-changing partner programs, Action1’s powerful upgrade features, and the importance of documentation and process for solo MSPs.
Why Listen:
- Learn how zero trust and ThreatLocker can transform your security stack
- Hear real stories about client moves gone wrong (and right)
- Discover the true costs and challenges of after-hours support
- Get tips for managing maintenance windows and patching
- Laugh along with classic Florida Man tales and conference swag legends
Guest Bio & Links
Dawn Sizer: CEO of Third Element Consulting, Dawn is a respected MSP leader known for her expertise in zero trust security, business process, and client relationships. She’s a frequent conference speaker and a trusted voice in the IT community.
- Website: https://www.3rdelementconsulting.com/
- LinkedIn: https://www.linkedin.com/in/dawn-sizer/
Brian J. Weiss: Principal at ITECH Solutions, Brian is renowned for his practical approach to cybersecurity, co-managed IT, and client support. He’s a regular contributor to MSP panels and advisory boards.
- Website: https://www.itech-solutions.com
- LinkedIn: https://www.linkedin.com/in/brianjweiss/
Companies, Products, and Books Mentioned
- CyberFOX: https://www.cyberfox.com
- Action1: https://www.action1.com
- ImmyBot: https://www.immy.bot
- Blackpoint Cyber: https://www.blackpointcyber.com
- Microsoft Partner Center: https://partner.microsoft.com
=== SPONSORS
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
===
- Item Title: Grand Opening
- Item URL: https://elements.envato.com/grand-opening-JA2PCND
- Author Username: VictoryAudio
- Item License Code: 9CVTP6KDEH
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What happens when AI disruption starts from the bottom up? This episode features Craig Donovan from PAX8, who reveals how MSPs are now leading the charge in AI adoption, not just following the enterprise. Learn about the Managed Intelligence Toolkit, the shift to workflow-driven solutions, and how PAX8 is helping partners transform their businesses and relationships with customers.
Billing headaches, partner trust, and the future of marketplaces—Craig doesn’t shy away from tough questions. Hear candid insights on how PAX8 is tackling challenges, investing in innovation, and putting partner experience at the center of everything they do. Whether you’re curious about agent marketplaces or just want to know how to stay ahead, this episode delivers actionable insights and honest answers.
Why Listen:
- Learn about the Managed Intelligence Toolkit and its real-world applications
- Hear how AI is shifting from enterprise-first to SMB-first
- Discover new ways to monetize and manage AI-driven services
- Understand the critical role of trust and transparent communication
- Get updates on billing improvements and partner support
Guest:
Craig Donovan is the Chief Experience Officer at PAX8, where he leads initiatives to enhance partner engagement, drive innovation, and deliver exceptional experiences for the IT channel. Greg is passionate about empowering MSPs to thrive in a rapidly changing landscape.
- Website: https://www.pax8.com
- LinkedIn: https://www.linkedin.com/in/craig-donovan-621b585/
Companies, Products, and Books Mentioned:
- Microsoft CoPilot – https://www.microsoft.com/en-us/microsoft-copilot
- Azure Foundry – https://azure.microsoft.com/en-us/products/azure-spring-apps/
- ChatGPT – https://chat.openai.com
- Midjourney – https://www.midjourney.com
- PAX8 Academy – https://academy.pax8.com
- PAX8 Voyager Program – https://www.pax8.com/voyager/
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What does it take to stand out in the crowded MSP security market? Larry Meador shares the inside story of Cavelo’s rise, from their MSP roots to launching new configuration management features. Discover how Cavelo’s platform helps MSPs find and protect sensitive data, while offering enterprise-grade quality at MSP-friendly prices.
Why Listen:
- Discover how Cavelo helps MSPs consolidate security tools and reduce tech stack complexity.
- Learn about the new automated configuration management for Office 365.
- Hear real-world examples of how Cavelo’s platform makes MSPs look like magicians to their clients.
- Get insider tips on building strong channel relationships and standout conference experiences.
Guest:
Larry Meador is a seasoned channel leader with nearly 24 years of experience in the MSP and IT channel. He joined Cavelo in January 2025, bringing deep expertise in cybersecurity, partner programs, and event strategy. Larry is known for his passion for building strong relationships and his commitment to simplifying security for MSPs.
- Website: https://www.cavelo.com
- LinkedIn: https://www.linkedin.com/company/cavelo-inc/
List of Companies, Products, and Books Mentioned
- Cavelo – https://www.cavelo.com
- Tenable – https://www.tenable.com
- Qualys – https://www.qualys.com
- PAX 8 – https://www.pax8.com
- ASCII – https://www.ascii.com
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wondered why DMARC reports are so confusing and rarely read? Palisade’s solution changes the game by analyzing email data and offering actionable fixes automatically. Taylor reveals how MSPs can finally overcome the technical hurdles of email compliance, streamline enforcement, and generate new revenue streams—all while improving client trust and deliverability.
Why listen:
- Understand the complexities of DMARC, SPF, and DKIM
- Learn how automation reduces MSP workload
- Discover revenue opportunities with email security services
- Explore Palisade’s multi-tenant dashboard and DNS hosting
- Get insights on BIMI and brand verification
Companies, Products, and Books Mentioned:
- ConnectWise: https://www.connectwise.com
- AppRiver: https://www.appriver.com
Guest:
Taylor Tabusa is the co-founder of Palisade Technologies, a company focused on automating email security protocols like DMARC for MSPs. With a background that uniquely blends winemaking and technology, Taylor leverages over a decade of experience in SaaS and email security to simplify complex compliance challenges for managed service providers. His passion is helping MSPs protect their clients from phishing and spoofing while streamlining enforcement and reporting.
- Website: https://palisade.email
- LinkedIn: https://www.linkedin.com/in/taylor-tabusa/
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What if your security training ran itself, effortlessly protecting your clients from human error? Nihil Morjaria of uSecure explains how their platform automates everything from onboarding to dark web monitoring, giving MSPs more time for complex projects. With award-winning results and a focus on real-life scenarios, uSecure is changing the game for security awareness. Tune in to hear how short, engaging videos and seamless integration are making human risk management smarter and easier than ever.
Why Listen:
- Learn how uSecure automates security awareness for MSPs
- Discover the psychology behind engaging training content
- Find out how automation reduces admin overhead
- Hear real-life examples of security risks and solutions
- Get insights on US vs. UK MSP security trends1
Nihil Morjaria is the Chief Revenue Officer of uSecure, a leading human risk management platform for MSPs. With a background in psychology, Nihil brings a unique perspective to cybersecurity, focusing on the human element as the weakest link. He is passionate about creating engaging, automated solutions that protect organizations from human error.
- Website: uSecure.io
- LinkedIn: https://www.linkedin.com/in/nihil-morjaria/
Companies, Products, and Books Mentioned
- Pax8: pax8.com
- Microsoft Azure AD: azure.microsoft.com
- Microsoft 365: microsoft.com/microsoft-365
- Google Workspace: workspace.google.com
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wonder how top MSPs break through the noise and get deals done? Dmitrius Garcia, president and co-founder of XAmplify, joins Uncle Marv to share the company’s journey from product-centric to service-first. Learn how XAmplify’s AI agent and analytics platform are helping MSPs turn complex jargon into clear value propositions, track every campaign, and build stronger relationships with vendors—all while boosting their close rates.
Why Listen:
- Learn how to shift from technician to business leader by asking the right questions and building relationships.
- Discover the power of data-driven decisions and how analytics can boost close rates.
- See how XAmplify’s platform integrates with your existing tech stack for seamless operations.
- Hear real-world examples of MSPs who’ve transformed their results.
- Get actionable advice on co-selling, co-marketing, and vendor management.
President and co-founder of XAmplify, Dmitrius Garcia is a seasoned leader with a background in law, business, and technology. He holds a Juris Doctor and postgraduate degrees from Columbia Business School and the University of California. Dmitrius is passionate about serving the MSP community and helping partners achieve greater efficiency, visibility, and success in the channel.
- Website: https://xamplify.com
- LinkedIn: https://www.linkedin.com/in/dmitriusgarcia/
Companies, Products, and Books Mentioned
- XAmplify – https://xamplify.com
- ConnectWise – https://www.connectwise.com
- Salesforce – https://www.salesforce.com
- HubSpot – https://www.hubspot.com
- Halo PSA – https://halopsa.com
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Pinar Ormeci shares how Timus Networks is empowering MSPs with always-on zero trust, granular firewall policies, and rich reporting. The episode covers the company’s move to Tampa, their focus on the channel, and the latest innovations in network security.
Why Listen:
- Learn how shared gateways make SASE accessible for small clients
- Discover smart VPN fallback for seamless connectivity
- See how Timus integrates with Acronis for streamlined MSP operations
- Hear Pinar’s journey from Qualcomm to leading Timus
- Explore advanced reporting and productivity tracking for remote teams
Pinar Ormeci is the CEO of Timus Networks, a dedicated SASE vendor built for MSPs. With a background in electrical engineering and a long tenure at Qualcomm, Pinar brings a unique blend of technical expertise and business acumen to the table. She is passionate about building solutions that empower MSPs and drive innovation in network security.
- Website: https://www.timusnetworks.com
LinkedIn: https://www.linkedin.com/company/timusnetworks
Companies, Products, and Books Mentioned
- Acronis Cyber Protect Cloud – https://www.acronis.com/en-us/products/cyber-protect/cloud/
- PAX 8 – https://www.pax8.com
- ConnectWise – https://www.connectwise.com
- CyberFox – https://www.cyberfox.com
- Oracle Cloud Infrastructure – https://www.oracle.com/cloud/
- Qualcomm – https://www.qualcomm.com
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
How do you keep your MSP thriving after selling? The answer lies in the community-driven vision of the MSP Owners Group. Juan Fernandez shares why this model is so different from traditional private equity buyouts—focusing on leaders who want to stay, grow, and mentor the next generation. Discover why Prodigy Techs and Cool Technology are among the first to join, and how this new era of service providers is set to redefine success for MSPs everywhere.
Why Listen:
- Understand the challenges of traditional MSP exits
- See how a new model can preserve your legacy
- Hear real-world examples of MSPs making the leap
- Get inspired to rethink your own business future
- Learn about upcoming opportunities and resources
Guest:
Juan Fernandez is a visionary leader in the MSP industry, known for his commitment to community, leadership, and innovation. As a driving force behind the MSP Owners Group, he is reshaping how MSPs approach ownership transitions, focusing on legacy, empowerment, and long-term success. Juan’s passion for mentoring and building strong teams is evident in his leadership style and the new acquisition model he’s championing.
- Website: https://msp-og.com/
- LinkedIn: https://www.linkedin.com/in/1jf/
Companies, Products & Books Mentioned
- MSP Owners Group: https://mspownersgroup.com
- Prodigy Techs: https://prodigytechs.com
- PAX 8 Beyond: https://www.pax8.com/en-us/events/beyond
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Peter from TruGrid joins Uncle Marv to tackle the myths and realities of RDP security. Peter explains why RDP isn’t the problem—it’s how it’s protected. He shares how TruGrid’s innovative architecture, built on SASE and Zero Trust, is making remote access safer and easier for MSPs, especially in the age of BYOD and cloud adoption.
Why Listen:
- Bust myths about RDP and VPN security
- Learn how TruGrid’s SASE architecture protects remote access
- Understand the risks of traditional VPNs and BYOD
- Get a preview of TruGrid’s upcoming private access solution
- Hear real-world stories from MSPs using TruGrid
- Find out how to close the gaps that leave networks exposed
Guest Bio and Links
Peter Ayedun is the co-founder and CEO of TruGrid, a company established in 2017 with a mission to simplify remote access for businesses while reducing costs and complexity, particularly by replacing traditional VPN technology with Zero Trust solutions.
- Website: https://trugrid.com
- LinkedIn: (No specific URL provided in transcript; use company LinkedIn if available: https://www.linkedin.com/company/trugrid/)
Companies, Products, and Books Mentioned:
- Pax8: https://www.pax8.com
- Microsoft AVD (Azure Virtual Desktop): https://azure.microsoft.com/en-us/products/virtual-desktop/
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Live from PAX 8 Beyond, Uncle Marv chats with Leonard from Rythmz, the MSP-first company bringing portable internet to events and emergencies. Their rugged Pelican cases house bonded SIM cards for unlimited, high-priority data, perfect for powering small chamber events or a 100,000-person concert. Leonard shares how MSPs are cashing in by charging setup and daily fees, turning Wi-Fi into a revenue stream. With funny stories about booth setup struggles and co-founder Steve’s absence (and his love for vodka!), this episode is packed with insights for MSPs. Learn how Rythmz tackles fiber cuts and moves with plug-and-play ease.
Why Listen:
- Discover Rythmz’s portable internet-in-a-box for MSPs.
- Learn how to monetize events with setup and managed fees.
- Understand high-priority, unlimited data plans for reliability.
- Hear real-world success stories, from small events to Comic-Con.
- Get practical tips for emergency internet backups.
- Enjoy fun stories about PAX 8 booth setups and Steve’s absence.
- Explore Rythmz’s MSP-first approach for channel partners.
- Learn about upcoming “cold” pricing for inactive boxes.
Guest Bio:
Leonard is a seasoned channel veteran and a key figure at Rythmz, a company delivering portable internet solutions for MSPs. With nine months at Rythmz, he’s passionate about helping MSPs unlock new revenue through event Wi-Fi and emergency backups. Having started as an MSP and later working with Spam Soap, Leonard’s deep channel experience shines in his engaging, practical insights.
- Website: https://rythmz.com
- LinkedIn: https://www.linkedin.com/in/ldimiceli/
Companies, Products, and Books Mentioned
- PAX 8: https://www.pax8.com
- CrowdStrike: https://www.crowdstrike.com
- Neft: Vodka company, Rythmz’s sister company - https://neftvodka.com
- AT&T: https://www.att.com
- Verizon: https://www.verizon.com
- T-Mobile: https://www.t-mobile.com
- Spam Soap: Former company of Leonard - https://www.spamsoap.com
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Live from Pax8 Beyond, Uncle Marv catches up with Brian Weiss, the Tech Stoic, who’s revolutionizing IT with Stoic philosophy. Running iTech Solutions, Brian focuses on people, process, and technology—helping clients navigate outages with practical solutions like backup internet or power redundancies. His Stoic mindset keeps his team grounded, emphasizing empathy and continuous improvement. Brian’s also launching his Tech Stoic podcast, sharing wisdom on staying present in the tech world. From Denver’s Museum of Illusions with his family to AI-driven efficiency, this episode is packed with insights.
Why Listen Takeaways
- Discover how Stoicism brings calm to IT challenges.
- Learn practical solutions for client outages, like backup internet.
- Understand the role of empathy in client relationships.
- Explore how AI reduces human error in processes.
- Get tips on process-driven excellence for IT businesses.
- Hear about Brian’s new Tech Stoic podcast launch.
- Gain insights from Pax8 Beyond’s vibrant atmosphere.
Guest Bio
Brian Weiss, the Tech Stoic, is the founder of iTech Solutions, a managed IT services provider blending Stoic philosophy with tech expertise. Known for his calm, empathetic approach, Brian helps clients navigate IT challenges with process-driven solutions and is launching the Tech Stoic podcast to share his insights.
- Website: https://itech-solutions.com/
- LinkedIn: https://www.linkedin.com/in/brianjweiss/
Companies, Products, and Books Mentioned
- Pax8 – https://www.pax8.com
- ThreatLocker – https://www.threatlocker.com
- ITIL Framework – https://www.axelos.com/best-practice-solutions/itil
- Museum of Illusions (Denver) – https://www.museumofillusions.com/
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Kathleen Lord, Chief Revenue Officer at Zensai, to the show live from Pax8 Beyond in Denver. They dive into why compliance is broken and how MSPs can bridge the gap between technology implementation and user adoption. Kathleen explains how Zensai’s learning management system, built natively into Microsoft Teams, makes training simple, scalable, and cost-effective for both MSPs and their clients. The conversation covers everything from pricing and ease of use to the power of training as a tool for customer engagement and retention. Kathleen also shares her journey from SaaS pioneer to Zensai, highlighting the importance of making solutions easy for MSPs to sell and use.
Why Listen:
- Kathleen Lord’s unique SaaS and SMB expertise
- Training as a tool for MSP growth and customer retention
- Simple, effective learning management inside Microsoft
- Affordable pricing and easy administration
- Opportunities to expand services and re-engage clients
Kathleen Lord (Kathleen Lord on LinkedIn) is the Chief Revenue Officer at Zensai, a Danish company with a strong presence in the US and Europe. With over 20 years of experience in SaaS, SMB, and learning management, Kathleen is passionate about making training simple, effective, and scalable for MSPs and their clients. She is a frequent LinkedIn contributor and a recognized leader in the tech and compliance space.
- Website: https://www.zensai.com
- LinkedIn: https://www.linkedin.com/in/kathleenlord
Companies, Products, and Books Mentioned
- Pax8: https://www.pax8.com
- Skilljar: https://www.skilljar.com
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wondered what it’s like to face a client who suddenly wants to pay less—while secretly discovering they’ve already shopped around and found your rates are actually half the competition? Uncle Marv shares a jaw-dropping story about pricing, client loyalty, and the emotional rollercoaster of running an IT business.
Should you run DHCP on a server, a firewall, or both? Uncle Marv breaks down the pros and cons, shares real-world examples, and debates the best practices with listeners in the chat. Whether you’re a solo tech or managing a team, his insights will help you navigate the tricky waters of network design and client expectations.
Plus, find out why chocolate just doesn’t cut it as swag—and what really impresses a seasoned MSP.
Why Listen:
- Real pricing pain points and solutions
- Expert advice on DHCP placement
- Industry news: Synchro’s universal billing
- ConnectWise malware warnings
- Florida Man alligator adventure
News:
- Syncro Announces Universal Billing: https://em8k.short.gy/1qiTP9
- Attackers User ConnectWise Installers as Malware: https://em8k.short.gy/v6eGSE
- Florida Man Wakes to Alligator in Pool: https://em8k.short.gy/iuPMn9
Companies & Products
- Synchro XMM Platform: https://www.synchro.com
- ConnectWise (ScreenConnect): https://www.connectwise.com
- Microsoft 365: https://www.microsoft.com/365
- Proofpoint: https://www.proofpoint.com
- Bit Titan MigrationWiz: https://www.bittitan.com
- Clio: https://www.clio.com
- Practice Panther: https://www.practicepanther.com
- Amicus: https://www.amicusattorney.com
- Time Matters & PC Law: https://pclawtimematters.com/
- CenrerStack: https://www.centrestack.com/
- Zorus: https://www.zorus.com
- Amazon Prime Day: https://amzn.to/4noQmWM
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wonder why some MSPs struggle with Macs while others thrive? Justin Esgar, founder of an Apple-focused MSP and host of All Things MSP, pulls back the curtain on what it really takes to manage Macs at scale. From hilarious conference stories to the secrets of Mac deployment and security, this episode is packed with actionable insights for MSPs who want to level up their Apple game—or finally decide to leave it to the experts.
Why Listen:
- Hear real-world stories from a successful Apple MSP
- Learn how to avoid common MSP pitfalls
- Get inspired by Justin’s journey and conference success
- Discover the power of podcasting for business growth
- Find out why empathy and specialization matter in IT
Justin Esgar is the host of the All Things MSP podcast, founder of an Apple-based MSP, and organizer of the ACES Conference for Apple consultants. With over 17 years in the industry, Justin is passionate about helping MSPs grow, sharing knowledge, and connecting with others in the IT community.
- Website: virtuacomputers.com
- LinkedIn: linkedin.com/in/justinesgar
Companies, Products, and Books Mentioned
- ACES Conference: acesconf.com
- Apple Business Manager: business.apple.com
- JAMF: https://www.jamf.com/
- Apple Consultants Network: https://consultants.apple.com/us
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What does it take to stand out in the MSP world? Join Uncle Marv and event management expert Amy Slater as they unpack the power of community, collaboration, and smart event planning. From organizing intimate Lunch and Learns to orchestrating large-scale panels, Amy reveals how Innovative Events supports MSPs and small businesses in finding their voice and expanding their reach. Tune in for insider tips, real-world stories, and actionable advice from the heart of the MSP event scene.
Why Listen:
- Gain actionable event planning advice
- Understand the value of community and networking
- Learn how to market your MSP on a budget
- Discover Denver’s top event spots for MSPs
- Connect with industry leaders and resources
Amy Slater is the founder of Innovative Events, a full-service event management company specializing in corporate events, AV, and party planning for MSPs and small businesses. Based in Lafayette, Colorado, Amy is passionate about supporting business growth through creative event solutions and serves as the member advocate for the Managed Service Providers Association of America (MSPAA), encouraging MSPs to join and benefit from the association’s resources.
- Website: https://innovevent.com/
- LinkedIn: https://www.linkedin.com/in/amy-slater89/
Companies, Products, and Books Mentioned
- MSPAA (Managed Service Providers Association of America) – mspaa.net
- Pax8 Beyond – pax8.com/beyond
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Join Uncle Marv and Brook Lee as they swap stories from the road, sharing the secrets to building authentic vendor relationships and the value of thinking outside the box. From event etiquette to real-world onboarding challenges, they share stories and strategies that will help you spot the best fit for your business. Plus, get ready for a world tour of food, travel, and unforgettable networking moments—because in the IT world, sometimes the best connections are made over a hot dog on a curb at 2 a.m.
Why Listen:
- Learn how to choose vendors who “get” MSPs
- Discover event networking and vendor etiquette tips
- Hear behind-the-scenes stories from PAX 8 Beyond
- Get inspired by Liongard’s innovative approach
- Enjoy travel and foodie adventures from the road
Companies, Products & Books Mentioned
- Liongard – https://liongard.com
- PAX 8 – https://pax8.com
- Bao Brewhouse (Denver, CO) – https://baobrewhouse.com
- Starbucks Reserve (Chicago, IL) – https://starbucksreserve.com
Brooke Lee is a key leader at Liongard, a company known for its innovative approach to IT automation and its strong focus on MSP experience. With a background in MSP operations and a passion for authentic partnerships, Brooke brings real-world insights and a refreshing honesty to every conversation. She’s also a travel and food enthusiast, always on the lookout for the next great meal or memorable adventure.
- Website: https://liongard.com
- LinkedIn: https://www.linkedin.com/in/brookatliongard/
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever feel like your MSP is drowning in data but starved for context? Jeffrey Newton, co-founder of CYFT, shares how his AI-driven platform is giving MSPs real-time situational awareness—automating documentation, enriching tickets, and ensuring techs have the right info before they even pick up a call. Listen to why “best practice” may not always be in your best interest and how CYFT is changing the game for MSPs who want to break free from the industry’s echo chamber.
Why Listen:
- Hear how CYFT automates documentation and ticket enrichment
- Learn why “best practice” may not always serve your MSP
- Get actionable insights for MSP efficiency and growth
- Discover how real-time context can transform your tech team’s workflow
Companies, Products, and Books Mentioned
- CYFT – https://cyft.ai
- IT Glue – https://www.itglue.com
- Hudu– https://hudu.com/
- MSP Insider (Podcast) – https://open.spotify.com/show/4r2LUeKoShqAwwpytAVpYO
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
If you’ve ever dreamed of building your own home lab or wondered how to get started with Synology, Unraid, or TrueNAS, this episode is for you. Uncle Marv and Mike Wieger break down the pros and cons of each platform, explain the magic of Docker and containerization, and share practical tips for home automation and security. Get inspired to tinker, break, and learn—just like the pros do!
Why Listen:
- Learn how to set up a powerful home lab on a budget
- Discover the best NAS solutions for your needs
- Understand Docker and containerization in plain English
- Get tips for home automation and security
- Hear real-world consulting stories from a tech-savvy attorney
Guest Bio: Mike Wieger is a former attorney and current tech enthusiast who has built a robust home lab featuring Synology, Unraid, and TrueNAS servers. He is passionate about open-source software, home automation, and sharing his knowledge with others. Mike has consulted for small businesses and friends, helping them set up secure, efficient IT solutions.
Fiber Wars, Fast Networks, and Smarter Health Tech with Mike Wieger (Podcast): https://podcasts.apple.com/us/podcast/fiber-wars-fast-networks-and-smarter-health-tech-with/id457300409?i=1000712868122
Companies, Products, and Books Mentioned:
- Synology: https://www.synology.com/
- Unraid: https://unraid.net/
- TrueNAS: https://www.truenas.com/
- Proxmox: https://www.proxmox.com/
- Home Assistant: https://www.home-assistant.io/
- Jellyfin: https://jellyfin.org/
- Frigate: https://frigate.video/
- Ubiquiti (Unifi):https://www.ui.com/
- PFSense: https://www.pfsense.org/
- Docker: https://www.docker.com/
- Podman: https://podman.io/
- Oracle Cloud (VPS):https://www.oracle.com/cloud/
- QNAP: https://www.qnap.com/
- Nextcloud: https://nextcloud.com/
- Plex: https://www.plex.tv/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What if you could manage hundreds of Intune tenants without ever repeating the same task? Colin Britton shares how Devicie’s runbooks and automation tools make it possible, while also providing deep insights into endpoint health and security. Learn about their new Reporting Connector for Edge for Business and how it brings browser security into focus for modern IT environments.
Why Listen:
- Find out how Devicie makes Intune management scalable and secure
- Learn about the latest automation and reporting features
- Hear real-world examples of MSP and IT collaboration
- Get expert advice on managing complex Microsoft environments
- Discover the future of agentic IT and automation
Colin Britton is a seasoned leader in the MSP space with over a dozen years of experience, currently driving Devicie’s expansion into the US market.
- Devicie Website: https://devicie.com
- Colin Britton LinkedIn: https://www.linkedin.com/in/colinbritton/
Companies, Products, and Books Mentioned
- Devicie: https://devicie.com
- Microsoft Intune: https://www.microsoft.com/en-us/security/business/endpoint-management/microsoft-intune
- Microsoft 365: https://www.microsoft.com/en-us/microsoft-365
- Edge for Business: https://www.microsoft.com/en-us/edge/business
- Defender for Endpoint: https://www.microsoft.com/en-us/security/business/endpoint-security/microsoft-defender-endpoint
- Essential 8 (Australian Security Framework): https://www.cyber.gov.au/resources-business-and-government/essential-cyber-security/essential-eight
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Eric Torres joins Uncle Marv to discuss the power of community, peer groups, and collaboration in the MSP industry. Eric shares his personal journey, the importance of vendor partnerships, and how PAX 8 is helping MSPs transition to MSP 3.0—where AI and intelligence drive business success.
Eric shares his journey from Milwaukee to Melbourne, his passion for travel, and the importance of professional friendships in the IT channel. The conversation dives into the power of peer groups, the value of vendor collaborations, and how PAX 8 is helping MSPs navigate the transition to MSP 3.0—where AI and intelligence are at the forefront. Eric also highlights the importance of ongoing education, the resources available to PAX 8 partners, and the exciting announcements coming out of Beyond 2025.
Why Listen:
- Learn how to build and leverage MSP peer groups for accelerated growth.
- Discover the power of vendor collaboration and a vendor-agnostic mindset.
- Get insider access to the latest PAX 8 announcements and resources.
- Understand the transition from MSP 2.0 to MSP 3.0 and the role of AI.
- Hear real-world stories and lessons from a decade in the IT channel.
- Gain practical tips for building strong professional relationships and community.
- Find out how ongoing education and training are helping MSPs succeed.
Guest:
Eric Torres is the Vice President of Channel and Community Engagement at PAX 8, where he leads efforts to grow the partner community and drive engagement across the MSP ecosystem. With a background spanning multiple industry-leading companies, Eric is a respected leader and advocate for peer groups, vendor collaboration, and continuous learning in the IT channel.
- Website: PAX 8
- LinkedIn: Eric Torres on LinkedIn
Companies, Products, and Books Mentioned:
- PAX 8 – https://www.pax8.com
- ConnectWise – https://www.connectwise.com
- OpenText – https://www.opentext.com
- Microsoft – https://www.microsoft.com
- ScalePad – https://www.scalepad.com
- PAX 8 Marketplace– https://www.pax8.com/marketplace
- PAX 8 Academy – https://www.pax8.com/academy
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
What does it take to lead product in a company that’s always pushing boundaries? Libby McIlhany shares her journey from software engineer to Chief Product Officer at PAX 8, revealing how she and her team are shaping the future of the IT marketplace. From the dot-com crash to the AI revolution, this episode is a masterclass in tech leadership.
Why Listen:
- Gain perspective on the evolution of the IT channel
- Hear how PAX 8 is innovating with public storefronts and integrations
- Learn about the role of UX research in building world-class products
- Get inspired by stories of resilience and adaptability in tech
- Understand how to make the most of feedback and iteration
Guest:
Libby McIlhany is the Chief Product Officer at PAX 8, where she leads product strategy and innovation for one of the fastest-growing companies in the IT channel.
- Website: https://www.pax8.com
- LinkedIn: https://www.linkedin.com/in/elizabethmcilhany/
Companies, Products, and Books Mentioned:
- LeapFrog (educational games and toys) – https://www.leapfrog.com
- U.S. Robotics (modems) – https://www.usr.com
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever wonder how to secure remote access without costly VPNs? DefensX’s new ZTNA product is designed for MSPs and enterprises, offering granular control and flexible deployment. Dave Maik explains why their approach is different—and why MSPs are raving about the ability to mix and match features to fit client needs.
Why Listen:
- Hear the story behind DefensX’s Innovator Vendor of the Year award
- Explore new ZTNA and browser security features
- Learn how DefensX supports MSPs with easy, flexible integrations
- Gain actionable advice for protecting against AI and browser-based attacks
- Get inspired by real-world success stories from the MSP community
Companies, Products, and Books Mentioned:
- DefensX – https://www.defensx.com
- Pax8 – https://www.pax8.com
- Microsoft Copilot – https://www.microsoft.com/microsoft-copilot
- Halo (MSP platform) – https://www.halopsa.com
- Rewst – https://rewst.io/
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Kim Simmonds, founder of Cloud Contracts 365, shares how her platform is transforming legal services for MSPs by automating contract creation, management, and risk review. With AI-powered tools, unlimited e-signatures, and direct access to US lawyers, MSPs of any size can now protect their business and grow with confidence.
Why Listen:
- Learn how to automate contract management and risk review for your MSP
- Discover the benefits of unlimited e-signatures and automated renewal reminders
- Hear Kim’s inspiring journey from New York law to UK tech innovation
- Get insights on how legal tech is making legal protection affordable and accessible
- Find out how Cloud Contracts 365 is helping MSPs meet insurance requirements and increase
Why Listen:
- Automate contract creation, management, and risk review for your MSP
- Access unlimited e-signatures and automated renewal reminders
- Get direct support from US lawyers through the platform
- Build state-specific contracts tailored to your jurisdiction
- Stay compliant with changing legal and insurance requirements
- Increase your MSP’s valuation and protect your business
- Learn from Kim Simmonds’ unique journey from law to tech innovation
- Discover how legal tech is making legal protection affordable and accessible
- Find out how Cloud Contracts 365 is helping MSPs grow safely and confidently
Companies, Products, and Books Mentioned
- Cloud Contracts 365– https://cloudcontracts365.com
- PAX 8 – https://www.pax8.com
- Microsoft Partners– https://partner.microsoft.com
- Adobe Sign – https://acrobat.adobe.com/us/en/sign.html
=== SPONSORS
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv and Corey Kirkendoll explore the latest developments in managed IT, from the impact of AI and automation to the importance of community and collaboration. They discuss memorable moments from recent conferences, including IT Nation Secure and Pax8 Beyond, and share insights on how to navigate information overload and make strategic technology choices. Corey emphasizes the need for MSPs to brand their offerings and maintain flexibility in their tech stack, while also highlighting the value of customer relationships and follow-up.
Why Listen:
- Actionable Insights: Learn how to scale your MSP, leverage AI, and build a customer-focused business.
- Real-World Stories: Hear behind-the-scenes tales from IT conferences and the latest trends in swag and technology.
- Expert Advice: Gain practical tips from Corey Kirkendoll, a seasoned MSP leader with over 30 years of experience.
- Community Focus: Discover the value of collaboration, documentation, and community-driven growth in the IT industry.
- Entertainment Value: Enjoy a mix of humor, Florida Man stories, and industry insights that make this episode both informative and fun.
Florida Man Shoots Ex-Boss: https://www.perplexity.ai/page/florida-man-shoots-ex-boss-GfcwQEIrScOMZLjactisbA
Guest:
Corey Kirkendoll is President and CEO of 5K Technical Services, an award-winning managed service provider (MSP) serving small and midsize businesses in North Texas.
- Company Website: https://www.5ktech.com
- LinkedIn Profile: https://www.linkedin.com/in/coreykirkendoll
Companies, Products, and Books Mentioned:
- Cavelo – https://www.cavelo.com
- Syncro – https://www.syncromsp.com
- Absolute – https://www.absolute.com
- WatchGuard – https://www.watchguard.com
- Code Hunter – https://www.codehunter.com
- Devicie – https://www.devicie.com
- ConnectWise – https://www.connectwise.com
- Autotask – https://www.autotask.com
- NinjaOne – https://www.ninjaone.com
- Huntress – https://www.huntress.com
- SentinelOne – https://www.sentinelone.com
- OpenText – https://www.opentext.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Brad Gross joins Uncle Marv to recap the PAX8 Beyond show in Denver, sharing first-hand insights as both an exhibitor and industry legal expert. They discuss the exhaustion and excitement of booth life, the launch of the MSP Terms cloud platform, and the critical new FTC rules on auto-renewals affecting MSPs and vendors. The episode covers legal pitfalls, vendor agreements, client lawsuits, and the importance of clear contracts and expectation management for MSPs.
Why Listen
- Get expert legal advice on the new FTC auto-renewal rules impacting MSPs and vendors.
- Learn practical strategies for managing contracts and client expectations.
- Discover how MSP Terms can streamline your contract process and boost compliance.
- Hear real-world stories from the PAX8 Beyond show, including lessons from the exhibitor floor.
- Understand the risks of vendor agreements and how to avoid common traps.
- Find out how to protect your MSP from client lawsuits and liability.
Companies, Products & Books Mentioned
- MSP Terms: https://www.mspterms.com
- PAX8: https://www.pax8.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Join Uncle Marv and special guest Ryan Miller, CISO and vCISO at RootPoint, for a no-nonsense look at the new CMMC 2.0 rules shaking up the IT and MSP world. Ryan reveals why the Department of Defense’s phased rollout is set to cause chaos, why most MSPs are in for a rude awakening, and what it really takes to get compliant. Learn the differences between FCI and CUI, the truth about audit timelines, and why prime contractors might force you to Level 2—even if you think you’re safe at Level 1. Ryan also shares his personal strategies for mastering CMMC’s complexities and points listeners to top resources like GRC Academy and Summit 7 for further guidance.
Why Listen?
- Get the unfiltered truth about CMMC 2.0’s impact on your business and clients.
- Learn how to avoid the most common and costly compliance mistakes.
- Hear firsthand advice from a CISO who’s helped dozens of MSPs navigate the CMMC maze.
- Access must-know resources and real-world strategies to prepare for the coming compliance storm.
Companies, Products, and Books Mentioned
- RootPoint: https://www.rootpoint.com
- Summit 7: https://www.summit7.us
- GRC Academy: https://grcacademy.io
- Kaseya: https://www.kaseya.com
- Honeywell: https://www.honeywell.com
- Lockheed Martin: https://www.lockheedmartin.com
- Adobe: https://www.adobe.com
- Koffee Kult: https://www.koffeekult.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Mike Wieger, a passionate home labber and attorney, shares his journey from QNAP to custom-built NAS solutions, highlighting the importance of support, hardware flexibility, and the right fit for business versus home use. Learn how to choose the best NAS for your clients and when to consider virtualization.
Why Listen
- Expert Insights: Hear from a home lab enthusiast and IT professional who has tested all major NAS solutions.
- Practical Advice: Learn how to choose the right NAS for your business or home lab, including hardware, support, and ecosystem considerations.
- Real-World Experiences: Gain valuable tips on network upgrades, virtualization, and self-hosting from someone who’s been there.
- Stay Informed: Understand the latest controversies and trends in the NAS world, including Synology’s recent changes.
- Inspiration: Discover how passion for technology can lead to innovative solutions, even outside of a traditional IT career.
Companies, Products, and Books Mentioned
- Synology – https://www.synology.com
- Unraid – https://unraid.net
- Proxmox – https://www.proxmox.com
- TrueNAS – https://www.truenas.com
- QNAP – https://www.qnap.com
- Nextcloud – https://nextcloud.com
- Docker – https://www.docker.com
- Home Assistant – https://www.home-assistant.io
- Plex – https://www.plex.tv
- Ubuntu – https://ubuntu.com
- Windows – https://www.microsoft.com/windows
- Jim Collison’s Home Gadget Geeks (podcast) – https://theaverageguy.tv/category/tagpodcasts/htpodcast/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode offers MSPs and IT professionals a rare look at a new, laser-focused security vendor shaking up the channel. Nathan Ostrowski shares insider insights on how machine learning can dramatically improve detection of business email compromise—a threat that’s growing by 300% year over year.
Main Highlights
Marv welcomes Nathan Ostrowski, co-founder of Petra Security, to the show at IT Nation Secure in Orlando. They start with a lighthearted chat about Duke basketball and the unique culture of Cameron Indoor Stadium, including the legendary “tenting” tradition for game tickets. The conversation quickly turns to the serious business of cybersecurity, as Nathan explains how Petra Security uses machine learning to detect Microsoft 365 account compromises faster and more accurately than traditional solutions. By analyzing data from Exchange, SharePoint, and Teams, Petra Security can catch attacks in minutes, not hours, and provides MSPs with clear, actionable reports. Nathan highlights the company’s rapid growth, their offer to analyze past incidents for free, and their upcoming presence at industry events. The episode is packed with practical advice, engaging stories, and a glimpse into the future of MSP security.
Companies, Products, and Books Mentioned:
- Petra Security: https://petrasecurity.com
- Microsoft 365: https://www.microsoft.com/microsoft-365
- BlackPoint: https://www.blackpointcyber.com
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv and Danny Jenkins reconnect at IT Nation Secure in Orlando, reminiscing about Danny’s unforgettable Iron Man suit appearance at Zero Trust World—a suit that ended up being raffled off for charity, with a twist. The conversation quickly turns to ThreatLocker’s latest product updates: the user store for MSPs, which empowers users with approved app alternatives, and a powerful new web filtering tool that integrates real-time approval workflows. Danny details how ThreatLocker’s EDR capabilities have evolved, now featuring data exfiltration detection, automated policy responses, and integration with Windows Defender for even more granular control. He also shares how ThreatLocker’s single agent approach keeps systems secure without overwhelming resources, and how new optimizations are slashing CPU overhead by up to 80%.
The episode explores ThreatLocker’s journey through FedRAMP compliance, the importance of vendor compliance for MSPs, and the upcoming launch of a new feature to help businesses stay compliant with CMMC, HIPAA, NIST, and ISO standards. Danny gives a sneak peek at ThreatLocker’s 100 Days in Office webinar series, which offers practical, weekly steps for MSPs to improve security. The conversation wraps up with insights into ThreatLocker’s global expansion, 24/7 support, and the value of hands-on learning at Zero Trust World.
=== Companies, Products, and Books Mentioned
- ThreatLocker – https://www.threatlocker.com/
- Foxit (PDF software) – https://www.foxit.com/
- QPDF (PDF software) – https://qpdf.sourceforge.io/
- Zero Trust World (event) – https://www.zerotrustworld.com/
- IT Nation Secure (event) – https://www.itnation.com/secure/
- Super Ops (sponsor, mentioned in previous episode) – https://www.superops.ai/
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Mike DePalma, Vice President of Business Development at OpenText, at IT Nation Secure in Orlando. Mike shares his unique journey from Datto and Kaseya to OpenText, highlighting the company’s recent acquisitions and their impact on the MSP channel. He explains how OpenText’s cybersecurity stack—including Webroot, Zix, Carbonite, and Pillar—offers MSPs a single pane of glass for security and Microsoft licensing.
Mike emphasizes OpenText’s commitment to flexible contracts, premium support, and the ability to offer free trials for every client. He discusses the importance of business efficiency and unique value propositions for MSPs, and how OpenText’s new EDR offering is changing the game. The conversation also covers the challenges of portal utilization, the benefits of vertical-specific bundles, and the evolving MSP landscape under private equity influence.
=== Companies, Products, and Books Mentioned
- OpenText – https://www.opentext.com/
- Datto – https://www.datto.com/
- Kaseya – https://www.kaseya.com/
- AppRiver – https://cybersecurity.opentext.com/legacy/appriver/
- Webroot – https://www.webroot.com/us/en
- Zix – zix.com
- Carbonite – carbonite.com
- ConnectWise – https://www.connectwise.com/
- Ninja – ninjarmm.com
- PAX8 – https://www.pax8.com/en-us/
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes John Helms, Director of Product Management for Cybersecurity at ConnectWise, to discuss the latest in MSP security at IT Nation Connect. They cover ConnectWise’s new SIEM—available in Essentials and Pro versions—tailored for MSPs who need either basic monitoring or full-scale integration. John explains how ConnectWise leverages Elastic Security for a seamless, scalable solution, keeping all security tools in one place for MSPs.
John’s career journey is a highlight, tracing his path from early ISP technician to leading product management at ConnectWise. He shares stories about the evolution of IT, the challenges of product management, and the importance of direct feedback from MSPs and engineers. The conversation also touches on the impact of remote work on security, the creative solutions MSPs are building, and the value of keeping everything in a single console.
=== Companies, Products, and Books Mentioned
- ConnectWise – connectwise.com
- Microsoft – microsoft.com
- Pax8 – pax8.com
- Elastic Security – elastic.co/security
- ASIO Platform (ConnectWise ASIO) – connectwise.com/platforms/asio
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Ever feel like you’re fighting an uphill battle to keep your clients—and your MSP—safe from cyber threats? In this episode, Uncle Marv sits down with MacKenzie Brown from Blackpoint Cyber to talk about the real-world challenges and opportunities facing MSPs today.
MacKenzie shares how Blackpoint’s Compass One platform is changing the game, giving MSPs a unified view of their security posture and helping them justify investments to clients. She also introduces MDR Essentials, a new, affordable option for MSPs who want to get started with advanced protection.
“Compass One is really the unified platform to fix more proactive left of boom, asset management, vulnerability scanning, but also in this multi-tenancy hybrid ecosystem world that MSPs are working with.”
The conversation turns to the latest threats—fake CAPTCHA, SSL VPN compromise, and malicious ScreenConnect installs—and how Blackpoint’s threat intelligence team is working to keep MSPs ahead of attackers. MacKenzie and Uncle Marv discuss the growing risk of liability for MSPs who fail to secure client environments, and why it’s more important than ever to have tough conversations with clients about security.
They also explore the trend toward vendor agnosticism and the need for MSPs to standardize their tool stacks. Whether you’re a small MSP or a large one, this episode is packed with actionable insights and practical advice to help you protect your business and your clients.
=== Companies, Products, and Books Mentioned
- Blackpoint Cyber – https://blackpointcyber.com/
- Pax8 – pax8.com
- ThreatLocker – https://www.threatlocker.com/
- Huntress – https://www.huntress.com/
- CrowdStrike – https://www.crowdstrike.com/en-us/
- SentinelOne – https://www.sentinelone.com/
- SonicWall – sonicwall.com
- Fortinet – https://www.fortinet.com/
- Palo Alto Networks – https://www.paloaltonetworks.com/
- Veeam – https://www.veeam.com/
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Liam Downward, co-founder and chief product officer of Cyrisma, at IT Nation Connect in Orlando. Liam shares his candid journey from MSP owner to cybersecurity innovator, revealing the pain points that inspired Cyrisma’s creation: tool overload, shrinking margins, and the need for affordable, accessible security. The discussion dives into how Cyrisma consolidates vulnerability management, data classification, dark web monitoring, and compliance into a single platform—helping MSPs increase efficiency and profitability.
Key topics include strategies for increasing revenue without raising prices, the importance of defensibility in contracts, and how to turn risk visibility into a selling point. Liam also shares his thoughts on American sports, the business of soccer, and why Florida’s heat is a beast of its own. Whether you’re an MSP owner or IT professional, you’ll find actionable insights and a fresh perspective on thriving in a competitive market.
=== Companies, Products, and Books Mentioned
- Cyrisma- https://cyrisma.com
- RapidFire ToolsProduct- https://www.rapidfiretools.com
- Acronis- https://www.acronis.com
- Inter Miami CF- https://www.intermiamicf.com
- LA Galaxy- https://www.lagalaxy.com
- CISA- https://www.cisa.gov
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Lynn Williams of ASCII joins Uncle Marv live from IT Nation Secure 2025 for her first-ever podcast appearance, sharing stories from the heart of the IT community. Hear about the latest ConnectWise innovations, the impact of ASCII’s Taste of Success events, and why building relationships is the secret weapon for MSPs. This episode is a must-listen for anyone looking to stay ahead in the evolving world of IT.
IT Nation Secure 2025 Highlights: Uncle Marv recaps the conference’s biggest announcements, including ConnectWise’s new endpoint management and security solution, SIEM updates, and the launch of PSA powered by ASIO.
ASCII Group & Community Building: Lynn Williams shares the ASCII Group’s mission, the impact of Taste of Success and Edge events, and the value of building community among MSPs and IT leaders.
ConnectWise, Microsoft, and Pax8 Partnership: A new turnkey solution for MSPs is unveiled, integrating Microsoft 365, ConnectWise RMM Pro, and more, streamlining security and operations for small business clients.
Leadership & Industry Recognition: Shout-outs to ASCII’s leadership, including Alan Weinberger, and recognition of key partners and event sponsors.
=== Conference News
- Connectwise Launches Next Evolution of SIEM: https://rebrand.ly/ldflga1
- ConnectWise, Microsoft, and Pax8 Launch Cybersecurity and Endpoint Management: https://rebrand.ly/i9zlio8
- ConnectWise Launches PSA Powered by Asio and ConnectWise Pro: https://rebrand.ly/q93ue6a
=== Companies, Products, and Books Mentioned
- ConnectWise – connectwise.com
- Pax8 – pax8.com
- ASCII Group – ascii.com
- Brad Gross (Speaker, Taste of Success) – bradgross.com
- Channel Hunters – channelhunters.com
- ConnectWise RMM Pro – https://www.connectwise.com/platform/pro
- ConnectWise PSA – connectwise.com/platform/psa
=== SPONSORS
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode dives deep into the recent DragonForce ransomware attack that targeted an MSP using the SimpleHelp RMM tool, compromising both the provider and its clients. Uncle Marv is joined by Dave Sobel, host of MSP Radio and The Business of Tech podcast, to analyze what went wrong and how MSPs can avoid similar fates. The conversation covers the critical importance of patching known vulnerabilities, the risks of on-premises RMM tools, and the shift toward cloud-based solutions for reducing attack surfaces.
Dave Sobel highlights the aggressive tactics of DragonForce, their ransomware-as-a-service business model, and why attackers are increasingly exploiting RMM tools. The episode also explores the concept of zero trust, the need for managed detection and response, and the legal risks MSPs face when failing to meet modern security standards. Listeners will walk away with actionable insights on improving cyber hygiene, rethinking persistent remote access, and evolving their security frameworks to keep up with today’s threats.
=== Companies, Products, and Books Mentioned
- MSP Radio / The Business of Tech Podcast: https://www.businessof.tech
- SimpleHelp (RMM): https://simple-help.com
- Datto RMM: https://www.datto.com/products/rmm
- N-Able (formerly SolarWinds MSP): https://www.n-able.com
- AnyDesk: https://anydesk.com
- Atera: https://www.atera.com
- MeshAgent: https://meshcentral.com/meshagent.html
- NetSupport Manager: https://www.netsupportmanager.com
- QuickAssist (Microsoft): https://support.microsoft.com/en-us/windows/quick-assist
- ScreenConnect (now ConnectWise Control): https://www.connectwise.com/software/control
- Splashtop: https://www.splashtop.com
- TeamViewer: https://www.teamviewer.com
- Sophos: https://www.sophos.com
- CrowdStrike: https://www.crowdstrike.com
- Proofpoint: https://www.proofpoint.com
- Microsoft: https://www.microsoft.com
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes back Lisa Shorr, a leading authority on personal branding and client experience for IT businesses, for a lively and insightful discussion on video meeting etiquette. After breaking down the latest cybersecurity threats, the conversation shifts to the “new normal” of remote and hybrid work, where your camera is your connection to clients and colleagues.
Lisa explains why turning your camera on is non-negotiable, how to create a professional (yet authentic) background, and why leaders must model the behaviors they want their teams to follow. She shares coaching tips for helping technical staff shine on screen, discusses the impact of nonverbal cues, and reveals how intentional presence builds trust, loyalty, and long-term business growth.
The episode is packed with actionable tips, relatable stories (yes, including pajama pants on Zoom!), and a reminder that every video call is a chance to build—or lose—business. Lisa also previews her book, “Your Brand Unleashed,” and upcoming talks at IT Nation Secure and PAX8 Beyond. The show closes with a classic Florida Man story and a call to action for MSPs to lead by example, on and off camera.
Companies, Products, and Books Mentioned:
- Shorr Success – https://shorrsuccess.com/
- Your Brand Unleashed (Book by Lisa Shorr) – https://amzn.to/43QzIHB
- Secure Future Tech Solutions – https://www.securefuturetech.com/
- ConnectWise / IT Nation Secure –https://www.connectwise.com/it-nation/secure
- PAX8 Beyond – https://www.pax8beyond.com/
- Bitdefender – https://www.bitdefender.com/
- ThreatLocker – https://www.threatlocker.com/
- Huntress – https://www.huntress.com/
- Logitech StreamCam – https://amzn.to/4mxDnBD
- Blue Yeti Nano Microphone – https://amzn.to/3Z8LyKC
Florida Man and News:
- Florida Man survives alligator, only to be fatally shot by deputies: https://rb.gy/av6vj9
- Microsoft Windows Warning - Do Not Install These Apps: https://rb.gy/f0n77x
- Massive Login and Password Leak: https://rb.gy/0cokhx
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Watch the video here: https://www.youtube.com/watch?v=VSQ4kIIBbRQ
===
Join Uncle Marv and Rob Rae as they preview Pax8 Beyond 2025, the can’t-miss conference for managed service providers. Rob shares the inside story of how this event has grown into a global phenomenon, with plans for expansion into Europe and Southeast Asia. Listeners get a sneak peek at the conference’s unique approach: tailored education tracks for every MSP persona, a commitment to neutral, value-driven content, and a focus on real-world business growth.
Rob also addresses the challenges of scaling a fast-growing company, the importance of transparency, and the need for vendors to “jump in the pit” with their partners during tough times. From the excitement of a sold-out venue to the anticipation of surprise musical guests and high-profile keynotes, this episode captures the energy, honesty, and innovation that set Pax8 Beyond apart.
Companies, Products, and Books Mentioned:
- Pax8 – https://www.pax8.com
- Pax8 Beyond – https://www.pax8beyond.com
- Datto – https://www.datto.com
- Liongard – https://www.liongard.com
- ScalePad – https://www.scalepad.com
- Gradient MSP – https://www.meetgradient.com
- Enable – https://www.n-able.com
- Level Platforms (historical, now part of AVG) – https://www.avg.com
- Kaseya – https://www.kaseya.com
- Silverback (acquired by Dell) – https://www.dell.com
- Microsoft – https://www.microsoft.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Syncro’s CEO Michael George and Chief Product Officer Dee Zepf for an in-depth conversation about the all-new XMM platform. Listeners get an insider’s look at how Syncro is addressing the biggest pain points for MSPs—integrating Microsoft 365 management, automating security baselines, and streamlining workflows within a single pane of glass. Michael and Dee share their journey from Continuum to Syncro, the risks and rewards of betting big on innovation, and how their partner-first approach is reshaping the MSP landscape.
Key topics include Syncro’s unique per-technician pricing, the impact of private equity on MSP tools, and the technical challenges of building seamless Microsoft integrations. Dee explains how XMM delivers direct, multi-tenant 365 management, automated secure score monitoring, and CIS-aligned security baselines—all without the hassle of juggling multiple tools. The episode also covers Syncro’s AI-powered features, network discovery, and partnerships with industry leaders like Domotz and Splashtop.
Companies, Products, and Books Mentioned:
- Check Out Syncro MSP: https://www.itbusinesspodcast.com/syncro
- Microsoft 365: microsoft.com/microsoft-365
- Domotz: domotz.com
- Splashtop: splashtop.com
- ConnectWise: connectwise.com
- N-able: n-able.com
- NinjaOne: ninjaone.com
- HaloPSA: halopsa.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Nancy Henriquez, CEO of Sibyl Consulting Group and a force for change in the MSP community. Nancy shares her journey from launching a break-fix shop at 22, building and selling her own MSP, working with SuperOps, and finally founding Sibyl Consulting. She explains the origin of her company’s name, rooted in Greek mythology, and how her consulting approach is anything but conventional.
Nancy discusses why she rejects cookie-cutter strategies, focusing instead on helping MSPs align their business models with personal values and ideal clients. She shares examples of how personal growth unlocks business growth and details her process for helping clients transition from break-fix to managed services. The conversation covers the importance of self-assessment, redefining success, and why “best practices” are just guidelines—not laws. Nancy also opens up about her own evolution, ongoing training, and her mission to create lasting impact for MSPs and small businesses.
Companies, Products, and Books Mentioned:
- Sibyl Consulting Group — https://sibylconsultinggroup.com/
- Goldman Sachs 10,000 Small Businesses Program — https://www.goldmansachs.com/citizenship/10000-small-businesses/
- Gary Pica’s Program (TruMethods) — https://www.trumethods.com/
- MSP 501 List — https://www.channelfutures.com/msp-501
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Nick Shevelyov, former CIO of Silicon Valley Bank and CEO of VCSO.AI, for a masterclass in cybersecurity storytelling and risk management. Nick shares how his unique journey—defending the innovation economy, banking tech giants, and advising boards—led him to write “Cyber War and Peace,” a book that uses analogies from history to make cyber risk relatable and actionable.
Topics Discussed:
- The value of historical analogies in explaining cybersecurity
- Board-level communication: Making cyber risk understandable and actionable
- Managing technical debt and legacy systems in fast-moving environments
- Building observability and setting baselines for network health
- The balance of security and privacy in compliance and operations
- Nick’s favorite exercises and templates for risk management
- How to avoid survivor bias and think holistically about defense
- Upcoming book on cognitive biases and behavioral economics in cyber risk
Key Resources & Links:
- VCSO.AI: https://vcso.ai
- Cyber War and Peace: https://amzn.to/3ZsrPFA
- NACD Technology Risk Guidance: https://www.nacdonline.org
- Diligent Board Platform: https://diligent.com
- CISA Known Exploited Vulnerabilities: https://www.cisa.gov/known-exploited-vulnerabilities-catalog
- FIRST EPSS: https://www.first.org/epss
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Industry News: Chrome & Windows 10: Chrome’s password manager gets a major upgrade, offering one-click fixes for weak or compromised passwords, while Microsoft issues a crucial Windows 10 patch to fix a bug locking users out. Marv and Dawn break down what these updates mean for MSPs and their clients.
MSP Differentiation & Business Models: Dawn discusses the commoditization of IT services and urges MSPs to identify their unique strengths, lean into what sets them apart, and avoid the trap of following “one right way” to run an MSP.
Mental Health & Burnout in IT: The pressures of the MSP world are real, from client expectations to cyber threats. Dawn and Marv get honest about mental health, burnout, and the importance of self-care and peer support.
Peer Groups & Community: Peer relationships are a lifeline for troubleshooting, advice, and sanity checks. The hosts share stories of how quick calls and informal networks have saved the day.
Vendor Relationships & Etiquette: What makes a good vendor-MSP relationship? Dawn and Marv share pet peeves, best practices, and a few rants about vendor overload and CRM mismanagement.
Real-World Troubleshooting with Domotz: Dawn recounts a recent network issue solved with Domotz and Marv shares how the right monitoring tools can turn a tech headache into a win.
Florida Man Stories & Lighthearted Moments: No episode is complete without a wild Florida Man story and some laughs about “not my pants” and bigamy in the Sunshine State.
Links
- Florida Man named Innocent not so innocent: https://em8k.short.gy/dRw42e
- Florida Man marries three women at same time: https://em8k.short.gy/8QM9zC
- MSP Etiquette Survey (for vendors): https://www.itbusinesspodcast.com/p/vendor-survey/
- Vendor Etiquette Survey (for MSPs): https://www.itbusinesspodcast.com/p/msp-survey/
Companies, Products, and Books Mentioned
- Third Element Consulting — https://www.3rdelementconsulting.com/
- IT Nation Secure (Conference) — https://itnation.connectwise.com/secure
- PAX 8 Beyond (Conference) — https://www.pax8beyond.com/
- N-Able (Backup Vendor) — https://www.n-able.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes back Paco Lebron for an episode packed with honest MSP talk, laughs, and a fresh take on community events. Hear why TechCon Unplugged is hitting the road this year, moving away from the big annual gathering to a more intimate, city-based tour designed to spark real connections and practical conversations. Paco pulls back the curtain on the challenges of standardizing IT stacks-swapping Araknis for Unify, wrestling with BYOD headaches, and the never-ending quest to make operations smoother for both clients and techs.
They don’t shy away from the tough stuff: burnout, the grind of podcasting, and the flood of industry events that can leave even the most seasoned MSPs overwhelmed. Marv and Paco trade stories about Microsoft’s nonprofit licensing shake-up, the art of recurring revenue, and why sometimes you just have to make the hard call on legacy clients and products. Personal moments shine through, from family health updates to the latest Florida Man gator encounter, reminding us that behind every business is a real human story.
Alligator with Lawn Chair Knocks on Doors: https://youtu.be/PHJgVDm4EKA?si=etrGplY60mqhYN7X
Companies, Products, and Books Mentioned
- ProdigyTeks – https://prodigyteks.com
- MSP Unplugged – https://mspunplugged.com
- TechCon Unplugged – https://mspunplugged.com/techcon-unplugged
- AppRiver – https://appriver.com
- Microsoft – https://microsoft.com
- Huntress – https://huntress.com
- Snap One (Araknis) – https://www.snapone.com/shop/en/snap/araknis
- Unify (Ubiquiti) – https://ui.com
- EnGenius – https://www.engeniustech.com
- SonicWall – https://www.sonicwall.com
- Fortinet – https://www.fortinet.com
- Palo Alto Networks – https://www.paloaltonetworks.com
- Cisco – https://www.cisco.com
- TruGrid – https://trugrid.com
- Azure Virtual Desktop (Microsoft) –https://azure.microsoft.com/en-us/services/virtual-desktop/
- Auvik – https://www.itbusinesspodcast.com/auvik/
- Domotz – https://www.itbusinesspodcast.com/domotz/
- MSP Camp – https://msp-camp.com
- ScaleCon – https://scalecon.com
- iTech Solutions – https://itech-solutions.com/
Products
- Microsoft Defender – https://www.microsoft.com/en-us/security/business/threat-protection/microsoft-defender
- Unify U6 Pro Access Points – https://amzn.to/4371Gx6
- WattBox – https://www.snapone.com/shop/en/snap/wattbox
- LinkRunner AT 4000 (NetAlly) – https://amzn.to/3SIwI9L
- Fluke LinkIQ – https://amzn.to/4mhasS7
- EtherScope (NetAlly) – https://amzn.to/45ajCtq
Books & Podcasts
- School of Podcasting (Dave Jackson) – https://schoolofpodcasting.com
- Health of IT Podcast (Diana Giles) – https://podcasts.apple.com/us/podcast/for-the-health-of-i-t/id1748637556
- Uncle Marv’s Unhealthy Podcast – https://www.unhealthypodcast.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Others: https://www.itbusinesspodcast.com/sponsors/
=== MUSIC LICENSE CERTIFICATE
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- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this lively episode of Uncle Marv’s IT Business Podcast, Marvin Bee sits down with Dustin Puryear, CEO and founder of Giant Rocketship, for a candid, insightful, and often hilarious conversation about the real-world challenges of automating helpdesk operations. Dustin, a former MSP owner himself, shares how Giant Rocketship is changing the game for IT service providers by using AI to optimize ticket flow, rebalance workloads, and keep both techs and clients happy-without losing the human touch that sets great MSPs apart.
Why Listen?
- Get actionable strategies for automating your MSP’s helpdesk without losing the human touch.
- Learn how to prioritize VIP clients and optimize tech workloads using AI.
- Hear real-world stories and honest advice from someone who’s been in the MSP trenches.
- Find out what’s coming next in MSP automation-and how to stay ahead of the curve.
Companies, Products, and Books Mentioned
- Giant Rocketship – https://giantrocketship.com
- ConnectWise – https://connectwise.com
- Autotask – https://datto.com/products/autotask-psa
- DattoCon – https://dattocon.com
- MSP GeekCon – https://mspgeekcon.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Main Theme & Key Takeaways
This episode centers on resilience-how IT professionals juggle demanding projects, unexpected technical hurdles, and personal upheaval, all while staying ahead of industry changes. Marv’s firsthand stories and practical advice make this episode a masterclass in adaptability, resourcefulness, and the importance of community in tech.
Three Most Intriguing Moments
- Marv’s behind-the-scenes account of completing a massive, months-long Office 365 migration-what went wrong, what he’d never do again, and the surprising “gotchas” every IT pro should hear.
- A suspenseful network troubleshooting saga: how a 95% successful client office move was nearly derailed by mysterious VPN dropouts and duplicate IP conflicts, with a cliffhanger to be resolved in future episodes.
- The personal side of IT: Marv’s candid update on managing critical client work while both his mother and father-in-law faced serious hospitalizations, highlighting the human side of tech.
News
- Microsoft Confirms Windows 11 24H2 Update Cannot Be Canceled: https://tinyurl.com/2jtyn3h9
- SonicWall debuts new firewalls and managed cybersecurity service: https://tinyurl.com/4pas3c98
- D&H and SonicWall Partner to Offer Comprehensive MXDR Solutions: https://tinyurl.com/ycdcvtyf
Companies, Products, and Books Mentioned
- SonicWall: https://www.sonicwall.com/
- Solutions Granted: https://solutionsgranted.com/
- D&H Distributing: www.dandh.com
- TechCon Unplugged: https://mspunplugged.com/techcon-unplugged/
Florida Man Stories
- Florida Man: Pipe Bombs and Cardboard License Plate: https://tinyurl.com/89av2w82
- Florida Woman: Alligator Attack While Canoeing: https://tinyurl.com/mryhu6fp
- Kangaroo on the loose in Centra Florida: https://tinyurl.com/mtzdwe4t
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this compact midweek episode, Uncle Marv opens by explaining his upcoming client office move in Tampa, which involves coordinating with cable providers, moving copiers, handling door access systems, and managing ISP cutover with limited preparation time.
He then covers significant industry news from the recent Kaseya Connect 2025 conference, including the release of Kaseya 365 Ops platform, a new SIEM solution, and notably, free Datto backup hardware with three-year commitments. Additional news highlights ESET's integration with Kaseya VSA X, Huntress's enhanced identity threat protection that has already protected over 1.8 million identities, and Synchro's new XMM platform that consolidates RMM, PSA, and Microsoft 365 management.
The episode's main focus is a candid exploration of why IT business "isn't supposed to be easy," illustrated through three recent conversations. Uncle Marv recounts discussions with a junior MSP owner expecting to immediately charge premium rates without building value, an industry veteran struggling to adapt to cloud-based solutions and remote work realities, and a larger MSP facing inventory and distribution challenges. Throughout these stories, Uncle Marv emphasizes that different business stages bring different problems, and there are no magical solutions or easy buttons in IT service delivery.
The show concludes with humorous Florida news stories about a man attempting a break-in while completely naked and a woman arrested for selling human bones through her curiosity shop.
Companies, Products, and Books Mentioned:
- Kaseya, kaseya.com
- Datto, datto.com
- ESET, eset.com
- Huntress, huntress.com
- Syncro: https://syncromsp.com/
- TD SYNNEX, tdsynnex.com
- Ingram Micro, ingrammicro.com
- D&H, dandh.com
- Giant Rocket Ship, giantrocketship.com
- NSITSP (National Society of IT Service Providers), nsitsp.org
Florida Man:
- Naked Florida Man Caught Breaking into Woman's Home: https://tinyurl.com/26yrtbeb
- Florida Woman Arrested for Selling Human Bones: https://tinyurl.com/523ck5ny
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Steve Kazan, founder and CEO of Inner Onion and current president of NSITSP. Steve shares his unique perspective on helping international tech companies break into the U.S. market and offers a wealth of wisdom for managed service providers (MSPs) looking to stand out and grow. Drawing on two decades of experience across sectors like cybersecurity, SaaS, AI, and IoT, Steve discusses the importance of strategic planning, building trust, and adapting to the fast-paced world of technology.
Listeners will hear Steve’s take on why so many international companies struggle to gain traction in the U.S.-and what separates the winners from those who fade away. He stresses the need for thorough planning, strong branding, and understanding U.S. business culture, especially for newcomers. The conversation also highlights the critical role of relationships, the challenges of staff turnover, and why a long-term mindset is essential for both vendors and MSPs.
Steve also opens up about his work with NSITSP, the push for greater professionalism in the IT industry, and the urgent issues facing MSPs, including state tax threats and cybersecurity funding cuts. He encourages MSPs to adopt codes of ethics, get involved in advocacy, and leverage the power of community to raise the bar for the entire industry.
List of Companies, Products, and Books Mentioned
- Inner Onion LLC: https://www.inneronion.com/
- NSITSP (National Society of IT Service Providers): https://nsitsp.org/
- CISA (Cybersecurity and Infrastructure Security Agency): https://www.cisa.gov/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Keith Nelson reveals how a relentless focus on customer service and measurable business outcomes has powered his 26-year streak of zero downtime at Vistem Solutions. His passion for advocacy—both for special needs communities and for MSPs navigating new regulations—offers listeners a blueprint for building resilient, high-impact IT businesses. This episode is packed with practical wisdom for anyone looking to stand out in the crowded MSP landscape.
Keith Nelson’s IT Journey and Vistem Solutions: Keith shares how he built Vistem Solutions into a leading MSP, supporting critical infrastructure like the LA/Long Beach shipping port with 26 years of uninterrupted service. He explains the importance of aligning technology with business outcomes and how this approach drives client loyalty.
Customer Service as a Differentiator: Keith argues that technical skills are secondary to customer service in the MSP space. He prefers hiring people with strong interpersonal skills and training them on technical aspects, believing that relationships and service quality are the real keys to success.
Special Needs Advocacy and Community Impact: Drawing from personal experience as a parent and coach, Keith describes his work in special needs advocacy, including founding sports programs and workforce initiatives. He connects these efforts to broader business values like dignity, inclusion, and measurable results.
Legislation, Compliance, and the Role of NSITSP: Keith discusses the inevitability of regulation in the IT industry and stresses the importance of MSPs having a seat at the table. He shares his experiences advising on policy, the dangers of over-legislation, and practical steps for MSPs to get involved locally.
Avoiding Commoditization in IT Services: Keith warns against the “race to the bottom” in pricing and commoditization. He encourages MSPs to focus on value, relationships, and unique expertise to avoid being squeezed out by larger competitors.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
Time-Stamped Chapters (TEST)
- 0:11 – Introduction & Guest Welcome: Keith Nelson of Vistam Solutions
- 1:28 – Vistam Solutions: Automation & Port Projects
- 2:04 – 26 Years of 100% Uptime at LA/Long Beach Ports
- 3:08 – Keith’s Background: Caltech, Oracle, and Business Alignment
- 4:39 – Becoming an MSP: From Big Projects to Sticky Clients
- 6:02 – East vs. West Coast Mindset & Blue Collar Appreciation
- 7:34 – Special Needs Advocacy & Coaching Champions
- 10:11 – Balancing Family, Business, and Community
- 11:26 – Customer Service: The Key to MSP Growth
- 12:27 – NSITSP, Legislation, and Compliance Challenges
- 15:44 – Raising Professionalism & Training in IT
- 17:04 – Avoiding Commoditization in the MSP Industry
- 18:32 – NSITSP’s Legislative Work & Industry Representation
- 19:36 – How MSPs Can Get Involved Locally
- 22:01 – Closing Thoughts & How to Connect with Keith Nelson
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This week, Uncle Marv catches up with Lynn Thames of Thames Consulting Group, who returns to the podcast after several years away—and a lot has changed. Lynn opens up about her journey from working solo out of her home to running a thriving boutique MSP with an office and a trusted employee. She shares the story of how she found the perfect team member (who started with zero IT background but tons of curiosity and hands-on skills), and how that hire transformed her work-life balance.
Lynn shares why she intentionally stays small, focusing on clients with five users or less and providing highly personalized service. She explains how this approach fills a gap left by larger MSPs and allows her to build lasting relationships. Lynn describes her process for finding and mentoring her first employee, highlighting the value of aptitude and attitude over formal IT training. This hire has freed up her time and brought new skills and perspectives to the business.
Marv and Lynn discuss the unpredictable nature of office relocations, from missing cubicles to unplanned wiring work, and share tips for avoiding last-minute disasters. Instead of rigid bundles, Lynn tailors her offerings to each client’s needs, making IT support accessible and affordable for very small businesses.
With a reliable employee, Lynn can finally take real vacations and enjoy more flexibility—something she couldn’t do as a solo operator. Lynn talks about her preference for online peer groups over frequent conference travel, and how meaningful connections can be made both virtually and in person.
The episode wraps with entertaining “Florida Man” tales and some Philly sports banter, keeping things fun and relatable.
Companies, Products, and Books Mentioned (with URLs):
- Thames Consulting Group: https://thamescomputerconsulting.com/
- ASCII Edge / ASCII Cup (ASCII Group): https://events.ascii.com/
- Carl Hiaasen (Author): https://carlhiaasen.com/
- Florida Man Arrested with Wallet Full of Cocaine at Magic Kingdom: https://tinyurl.com/3umwcja7
- Barefoot Florida Man Wrangles 7-Foot Alligator with Trash Can: https://tinyurl.com/4s4kr47p
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv launches a special three-part series, "Auvik vs Domotz," bringing together two experienced MSP leaders to compare the industry's top network monitoring platforms. Robinson Roca of Helient Technologies shares how Auvik’s intuitive interface, powerful NetFlow analytics, and seamless Autotask integration have transformed his team’s troubleshooting and client transparency. Meanwhile, Darcy Wilson from 365 Technologies highlights Domotz’s standout reverse proxy feature, IT Glue integration, and the ease of rolling out proactive monitoring across multi-site clients.
Both guests emphasize the importance of reducing downtime, empowering junior techs, and delivering worry-free IT to clients. They also discuss the value of vendor support, onboarding simplicity, and how each platform fits into their MSP workflows. The episode wraps up with honest feedback on what could be improved and actionable advice for MSPs evaluating their own network management solutions.
Auvik: Real-World Experience from Helient Technologies: Robinson Roca details how Auvik’s NetFlow, multi-site management, and Autotask integration streamline troubleshooting and empower clients with easy-to-understand dashboards.
Domotz: Insights from 365 Technologies: Darcy Wilson explains how Domotz’s reverse proxy, dynamic documentation with IT Glue, and centralized dashboard make managing distributed networks efficient and secure.
Both MSPs praise the straightforward setup processes, noting how quickly new clients can be onboarded and how junior techs can participate confidently. Real-world examples illustrate how both platforms help MSPs catch issues before they escalate, saving clients’ money and boosting satisfaction.
The conversation covers how integrations (Auvik with Autotask, Domotz with IT Glue) automate ticketing and documentation, freeing up valuable technician time. Each guest shares one area for improvement: Auvik’s syslog-based alerting and Domotz’s desire for a more unified multi-site dashboard.
Both MSPs highlight the responsive support and partnership mentality of Auvik and Domotz, which makes a difference in their day-to-day operations.
Companies, Products, and Books Mentioned:
- Sign up for Auvik: https://www.itbusinesspodcast.com/auvik
- Auvik Website: https://www.auvik.com
- Sign up for Domotz: https://www.itbusinesspodcast.com/domotz
- Domotz Website: https://www.domotz.com
- Helient Technologies Website: https://www.heliant.com
- 365 Technologies Website: https://365tech.ca
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Joan Posivy—author, entrepreneur, and host of The Side Hustle Hero podcast—to unpack the real-world lessons behind building a successful side hustle. Joan’s story is anything but ordinary: from becoming Canada’s youngest bank manager to running a deli, self-storage business, and now a top-rated podcast, her journey is filled with pivots, persistence, and practical wisdom.
Joan shares why most people never start their dream business (hint: it’s all in your head), and why the best advice she’s heard from hundreds of guests is simply to “just start.” She breaks down the importance of understanding your market, managing your priorities, and building habits that actually move the needle. Listeners will hear about the power of accountability partners, the need for patience in the face of slow results, and the financial must-dos that keep your side hustle afloat.
The episode is packed with memorable stories—from a $500 cashew dip startup that grew to $6 million, to creative side hustles like party tent rentals and even luxury port-a-potties. Joan’s honest insights and practical tips will inspire you to take action, whether you’re just starting out or looking to level up your business.
Companies, Products, and Books Mentioned (with URLs):
- Side Hustle Hero Podcast: https://www.sidehustlehero.com
- The Way Success Works (Book by Joan Posivy): https://www.joanposivy.com/the-way-success-works-book.html
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Andy Higgins, founder of IM Collaboration, shares his journey from early days in IT in England, Switzerland, and the US, to building a successful MSP business.
He discusses his experience with major migrations (like Continental Tires), representing Switzerland at the ITU, and the importance of industry standards.
Andy explains why he joined the National Society of IT Service Providers (NSITSP), the value of professionalism, and the need for community-driven best practices.
The conversation covers differences in IT culture between Europe and the US, the evolution of business practices for MSPs, and actionable advice for IT professionals looking to grow and professionalize their businesses.
Companies, Products, and Books Mentioned (with URLs)
- NSITSP (National Society of IT Service Providers): https://www.nsitsp.org
- ASCII Group: https://www.ascii.com/
- ChannelPro Network: https://www.channelpronetwork.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Paul Daigle, founder of the Biz Advisory Board and a 30-year industry expert, for a candid conversation about what it takes to build, grow, and ultimately sell a successful MSP. Paul shares his journey from MSP owner to M&A advisor, revealing the pitfalls that keep many IT business owners from reaching their full potential. They explore why so many MSPs undervalue their businesses and how tools like the MSP Business Evaluator and Accelerator can give owners a clear roadmap to higher profits and better exit opportunities.
The episode dives into the eight key operational focus areas that drive MSP growth, from sales training to HR and legal, and explains how balancing these areas is critical for scaling up. Paul also discusses the importance of peer benchmarking, the impact of recurring revenue, and how specialization can boost your business’s value. Listeners will walk away with practical tips on maximizing margins, leveraging vendor relationships, and preparing for private equity interest or a future sale.
Paul offers exclusive discount codes for listeners to access his business evaluation tools, making it easier than ever to get a real snapshot of your MSP’s value and actionable steps to improve it. Whether you’re just starting out or eyeing your exit, this episode is packed with real advice you can use right now.
- MSP Business Evaluator: Use code MARVIN73 to receive 73% off, reducing the price from $295.00 to $79.00—a savings of $216.00.
- MSP Business Accelerator (includes the Evaluator): Use code MARVIN15 to receive 15% off. The Accelerator includes everything in the Evaluator plus a customized blueprint and roadmap designed to accelerate your MSP's growth across all 8 operational focus areas.
Companies, Products, and Books Mentioned (with URLs):
- Biz Advisory Board (MSP Business Evaluator & Accelerator): https://bizadvisoryboard.com/business-evaluator/
- Jay McBain (Industry Analyst, Canalys): https://www.itbusinesspodcast.com/guests/jay-mcbain/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This week, Uncle Marv flies solo and tackles two hot topics for IT professionals and managed service providers: the art of project billing and the often-unspoken rules of MSP vendor etiquette. He shares a real-life story about a recent office move, breaking down his approach to project billing and how he handles client confusion or pushback. Marv also opens up the floor to the community, encouraging listeners to participate in new surveys aimed at improving relationships between MSPs and vendors.
The conversation shifts to vendor etiquette, where Marv highlights both the frustrations and positive experiences that come with vendor interactions—whether it’s misleading sales calls or respectful follow-ups. He stresses the importance of mutual respect and clear communication on both sides of the channel. As always, the episode wraps up with a wild Florida Man segment, this time featuring a parody music video that manages to be both hilarious and educational.
Throughout the show, Marv keeps things candid, relatable, and interactive, inviting listeners to join the conversation, share their own stories, and help shape future episodes. Whether you’re a solo MSP or part of a larger team, there’s something here for everyone looking to improve their business and have a few laughs along the way.
List of Companies, Products, and Books Mentioned (with URLs)
- MSP Etiquette Survey: https://www.itbusinesspodcast.com/p/msp-survey/
- Vendor Etiquette Survey: https://www.itbusinesspodcast.com/p/vendor-survey/
- QuickBooks (product): https://quickbooks.intuit.com
- NSITSP (National Society of IT Service Providers): https://www.nsitsp.org
- ASCII Edge: https://www.asciievents.com
- IT Nation: https://www.connectwise.com/theitnation
- Florida Man “Moove Over”: https://tinyurl.com/3fk3m6d3
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode offers a rare, honest look at what it takes to build and sustain a successful MSP over decades. David’s blend of technical expertise, business savvy, and willingness to adapt provides valuable lessons for IT business owners at any stage. Whether you’re looking to diversify, adopt new tech, or simply connect with peers, you’ll find actionable insights and inspiration.
David Steele’s MSP Origin Story: David shares how he and his partner left corporate IT roles to start their own business, initially focusing on development and network support. Their hands-on experience in manufacturing gave them a practical edge and shaped their client approach.
Transitioning from Break-Fix to Managed Services: The move to managed services in 2008 was a turning point, providing more predictable revenue and growth. David explains how this shift changed their business model and client relationships.
Diversification and Niche Markets: Serving a mix of healthcare, nonprofit, and manufacturing clients has been key to stability and growth. David discusses the pros and cons of specializing versus diversifying, and how his team balances both.
Embracing AI and Cloud Tools: David’s team uses a range of AI tools for programming, content creation, and office productivity. He highlights the generational differences in tech adoption and the importance of staying current with certifications.
The Value of Community and Events: Attending ASCII Edge opened new doors for networking, learning, and even business opportunities. David emphasizes the openness and support found in the MSP community, which contrasts with the competitive nature of local markets.
Companies, Products, and Books Mentioned (with URLs):
- Intrada Technologies — https://www.intradatech.com/
- ASCII Edge / ASCII Group — https://www.ascii.com
- ConnectWise IT Nation — https://www.connectwise.com/theitnation
- D&H — https://www.dandh.com
- SonicWall — https://www.sonicwall.com
- Cisco — https://www.cisco.com
- Fortinet — https://www.fortinet.com
- Microsoft 365 — https://www.microsoft.com/microsoft-365
- Google (Gemini) — https://gemini.google.com
- Jasper AI — https://www.jasper.ai
- ChatGPT (OpenAI) — https://chat.openai.com
- Copilot (Microsoft) — https://copilot.microsoft.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Join Uncle Marv and Robert Gillette from MSP Dojo in this engaging episode of the IT Business Podcast. They break down what it really takes to build a strong sales engine for MSPs, from overcoming the awkwardness of asking for money to the power of teamwork in the sales process. Robert offers a fresh perspective on sales, treating it as a co-op game where collaboration between sales, technical, and executive roles is the secret to success.
You’ll hear why keeping your sales muscle strong is essential, how to avoid the trap of relying solely on marketing, and why consistent, small actions can make a huge difference in your sales pipeline. Robert shares actionable tips, like using personalized scorecards and referral calls, and explains how the MSP Dojo helps IT professionals practice and perfect their sales techniques. Whether you’re a seasoned MSP owner or just starting out, this episode is packed with insights and real-world advice to help you close more deals and grow your business.
Building a Strong Sales Engine: Robert explains the importance of having a structured sales process to ensure consistent client acquisition and business growth.
Overcoming Sales Challenges: Learn how to address common fears and obstacles in sales, including the discomfort of asking for money and dealing with objections.
Sales as a Team Game: Discover the value of collaboration between sales, technical, and executive roles to create a seamless and effective sales process.
Actionable Tips for MSP Growth: Robert shares practical advice on how MSPs can strengthen their sales skills, generate leads, and close deals with confidence.
The MSP Dojo Approach: Explore how the MSP Dojo helps IT professionals refine their sales techniques through practice and repetition, much like training in a batting cage.
Companies, Products, and Books Mentioned
- MSP Dojo – https://mspdojo.net
- Iceberg Cyber – https://www.icebergcyber.com
- Pandemic (Board Game) – https://www.zmangames.com/game/pandemic/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with James Abercrombie, known as the “Cyber Beard,” to discuss Acronis’ journey from a backup-only company to a full-featured MSP platform. James shares how listening to MSPs in the field has shaped Acronis’ evolution, leading to powerful integrations, advanced automation, and a true all-in-one solution for managed service providers. The conversation covers the importance of disaster recovery, the value of peer-to-peer feedback, and how Acronis’ single-agent approach simplifies life for technicians.
James also highlights Acronis’ partnerships with major cloud providers, the addition of EDR/XDR and MDR services, and the launch of workflow automation and professional services automation (PSA). The episode wraps up with a look at the Acronis and MSP Academies, designed to upskill teams and empower business owners, and an invitation to the upcoming Acronis Threat Research Unit Day in Boston.
Acronis’ Evolution: From Backup to MSP Platform: James explains how Acronis has grown beyond backup, adding cyber protection, RMM, and automation based on direct MSP feedback.
Disaster Recovery and Cloud Partnerships: The discussion covers Acronis’ disaster recovery as a service, partnerships with Google, Azure, and Wasabi, and the importance of fast, reliable recovery.
Security Innovations: EDR, XDR, and MDR: James details how Acronis now offers advanced security features, including active protection, EDR/XDR, and MDR through partnerships with Pillar and OpenText.
All-in-One Agent and Automation: Acronis’ single-agent solution reduces complexity and resource use, while new workflow automation and PSA tools streamline MSP operations.
MSP and Acronis Academies: The academies provide training for business owners, marketers, and technicians, helping MSPs upskill their teams and grow their businesses.
Companies, Products, and Books Mentioned
- Acronis — https://www.acronis.com
- Lumu — https://lumu.io
- Google Cloud — https://cloud.google.com
- Microsoft Azure — https://azure.microsoft.com
- Wasabi — https://wasabi.com
- OpenText — https://opentext.com
- Datto — https://datto.com
- Bitdefender — https://bitdefender.com
- Huntress — https://huntress.com
- Acronis Academy — https://www.acronis.com/en-us/academy
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode of Uncle Marv’s IT Business Podcast features Robert Gillette, founder of MSP Dojo, who brings a fresh perspective on what it really takes to grow an MSP beyond just marketing. Robert shares his journey from leading sales at a Bay Area MSP to coaching competitors and ultimately creating MSP Dojo—a platform where MSPs practice sales with each other in a high-pressure, low-risk environment. He explains why most sales training falls short and how the 73-38-55 rule (words, tone, and body language) is a game-changer for closing deals.
Listeners will hear why relying solely on marketing or referrals isn’t enough, and how many MSP owners unknowingly abdicate responsibility for sales. Robert discusses the concept of latent risk and churn, urging MSPs to build a true sales engine rather than flipping a “sales switch” only when needed. The conversation is packed with actionable advice, honest insights, and a few spicy opinions on the realities of sales in the IT world.
MSP Dojo and the Power of Practice: Robert explains how MSP Dojo was born from the need for realistic, peer-driven sales practice, creating a safe space for MSPs to sharpen their skills and get honest feedback.
The 73-38-55 Rule in Sales: Discover how only 7% of communication is words, while tone and body language make up the rest—crucial for MSPs looking to improve their sales conversations and close more deals.
Why Marketing Alone Isn’t Enough: Robert challenges the belief that more leads are the answer, highlighting the importance of proactive sales and not abdicating responsibility to marketing or outsourced sales teams.
Latent Risk and Churn in MSPs: The episode explores the hidden dangers of client churn and why steady growth through referrals can mask underlying risks that threaten long-term stability.
Building a True Sales Engine: Learn why most MSPs lack a real sales engine and how to start building one that delivers consistent results, rather than relying on luck or occasional referrals.
Links of companies, products, and books mentioned:
- MSP Dojo: https://www.mspdojo.net
- ConnectWise: https://www.connectwise.com
- Stride Accounting: http://stride.services
- Never Split the Difference (Book by Chris Voss): https://amzn.to/4cxIWuZ
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Acronis has taken a bold step in addressing the challenges faced by Managed Service Providers (MSPs) worldwide through its innovative educational initiatives—the Acronis Academy and MSP Academy. In this engaging conversation, Jon McCarrick dives into how these programs provide vendor-neutral training to help technicians gain crucial skills, business owners navigate growth strategies, and sales teams improve their effectiveness in the unique MSP landscape.
Jon also highlights how Acronis evolved from being a trusted name in backup solutions to offering a cutting-edge CyberProtect portfolio that integrates cybersecurity, RMM, and PSA tools into one seamless system. With features like ransomware protection and patch rollbacks tied directly to backups, Acronis ensures businesses can recover swiftly and securely from cyberattacks.
Additionally, Jon discusses the role of AI in curriculum development, enabling rapid creation of multilingual training materials while maintaining high-quality standards. He shares details about upcoming paid courses that offer college-level credentials recognized by universities globally—an exciting opportunity for technicians seeking career advancement.
Links:
- Acronis Academy - academy.acronis.com
- Acronis Cyber Protect - acronis.com
- Play.AI (AI-Powered Text-to-Speech) - play.ht
- Smartcat (Translation Management System) - smartcat.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Lisa Johnson from AVC Technology at ASCII Edge in Orlando to discuss her company’s fascinating journey from its origins in 1971 to becoming a thriving managed services provider today.
Key Highlights:
A Love for Disney Meets IT
Lisa shares her lifelong passion for Disney and how it ties into her frequent trips to Orlando with her husband Brian while running their remote business.
The Evolution of AVC Technology
Discover how AVC transitioned from audiovisual services in the 1970s to managed services in the 1980s under Lisa’s father’s leadership—and how she and Brian took the reins in the early 2000s.
Niche Expertise: Public Libraries
AVC has carved out a unique niche serving public libraries, managing patron computers with advanced security measures while also offering custom fund accounting software.
Remote Work Done Right
Learn how COVID accelerated AVC's shift to a fully remote team and why this model works seamlessly for their employees and clients alike.
Balancing Travel and Business Growth
Lisa explains how she manages extensive travel—attending 23 industry events last year—while ensuring her business continues to grow and thrive.
Actionable Tips
- Focus on niche markets where your expertise can shine (e.g., public libraries).
- Build systems that allow your business to operate remotely without disruption.
- Invest in tools like scripting solutions to enhance security for shared devices.
- Attend industry events regularly to network and stay ahead of trends.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode of Uncle Marv’s IT Business Podcast, we continue our conversation with David Stinner, founder of Buffalo-based US itek. David opens up about the lessons he learned from early legal battles that shaped his entrepreneurial drive and how he scaled his MSP using innovative strategies like flat-rate pricing and outsourcing help desk services overseas.
Key Topics Covered:
From Legal Battles to Leadership: David shares how being sued by his former employer motivated him to persevere and build a successful business despite early challenges.
Flat-Rate Pricing Model: Learn why David transitioned to charging per user instead of per device and how this approach has benefited his clients and business.
Remote Workforce Success: Discover how hiring tech talent from the Philippines helped US itek expand its capacity while keeping costs manageable.
Post-Pandemic Growth Strategies: David explains how his team adapted to the changing IT landscape after COVID-19 and tripled their revenue within four years.
The Importance of Compliance: Insights into why compliance-focused services are becoming a key differentiator for MSPs.
Cybersecurity Add-Ons: How products like ThreatLocker and email security packages are driving recurring revenue.
Actionable Tips
- Use flat-rate pricing per user to simplify billing while maintaining profitability.
- Hire remote help desk staff from global talent pools like the Philippines.
- Bundle cybersecurity add-ons (e.g., ThreatLocker) for additional revenue streams.
- Focus on compliance services as a competitive differentiator.
- Invest in tools like LionGuard for automated reporting and license management.
Links to Companies, Products, and Books Mentioned
- US itek - usitek.com
- ThreatLocker - threatlocker.com
- Domotz - domotz.com
- Ingram Micro - ingrammicro.com
- Odoo - odoo.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode provides a candid look at the evolution of an MSP from its humble beginnings to becoming a regional leader in IT services. David’s story is packed with actionable insights on scaling a business, overcoming customer objections, and leveraging tools for proactive service delivery.
Show Notes
David Stinner, founder and president of US itek, joins Uncle Marv’s IT Business Podcast for an insightful conversation about his 26-year journey in the IT industry. Starting as a teenager building computers for ham radio operators, David grew his business into one of Buffalo’s leading MSPs. He shares how he transitioned from hardware sales and break-fix services to managed services, despite initial resistance from customers and staff.
David reflects on the early days of managed services when tools like RMM platforms were just emerging, recounting how he adapted to deliver proactive support amidst challenges like tape backups and manual defragging. He also highlights how focusing on larger clients has helped him scale sustainably while maintaining profitability.
Main Topics Covered
David’s Early IT Career: David shares how he started building PCs in high school and scaled his business through hardware sales before transitioning into professional services.
The Transition to Managed Services: Discover the challenges David faced when shifting from break-fix work to managed services, including customer pushback and internal resistance.
Scaling an MSP: Learn how David focused on larger clients and co-managed IT support to achieve sustainable growth while navigating industry changes.
Lessons Learned in Profitability: David discusses how managing costs effectively and investing in staff retention helped him build a profitable MSP.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode offers relatable insights for IT professionals working in smaller markets or expanding their businesses into new regions. Ali Johnston’s stories about cybersecurity awareness and scaling managed services are both practical and inspiring, making this a must-listen for anyone navigating growth while maintaining client trust.
Show Notes
Ali Johnston, owner of Bel Tech Services and longtime friend of Uncle Marv’s podcast, joins us live from ASCII Edge in Orlando to discuss her journey as an IT business owner focused on hypergrowth and cybersecurity awareness. After taking a hiatus from industry events to focus on her business, Ali is back with fresh perspectives on scaling managed services in small-town Satellite Beach while navigating the unique challenges of serving mom-and-pop shops.
She shares eye-opening stories about local scams targeting older communities, including a shocking incident involving scammers using Uber rides to exploit victims. With a focus on cybersecurity education and awareness, Ali emphasizes the importance of building trust with local clients who prefer personal connections over big corporations.
Main Topics Covered
Cybersecurity Awareness in Small Communities: Ali recounts personal stories of scams targeting older residents in Satellite Beach and discusses strategies for educating local clients about cybersecurity threats.
Scaling Managed Services in Small Towns: Ali explains how she converts service work into managed services by building trust with mom-and-pop shops who value local expertise over big companies.
Expanding Into New Markets: Through word-of-mouth referrals, Ali is growing her client base beyond Satellite Beach into areas like Tampa and St. Pete, showcasing the power of relationships in business growth.
Zero Trust & SASE Solutions: Ali explores her focus on modern cybersecurity solutions like Zero Trust architecture and SASE while addressing challenges such as managing multiple software agents on client systems.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode of Uncle Marv’s IT Business Podcast, we dive into the tools and strategies that keep IT professionals ahead of the game. Uncle Marv opens up his trusted NetAlly go bag to reveal essential devices like the EtherScope and LinkSprinter, explaining how each tool simplifies network troubleshooting and testing. He shares insights from recent client projects, including office moves in Orlando and Tampa, highlighting challenges like DMARC extensions and SD-WAN setups.
What’s in Uncle Marv’s Go Bag?
Uncle Marv walks through his NetAlly-branded go bag, showcasing tools like the EtherScope nXG, LinkSprinter, and AirCheck G3. Learn how these devices streamline network testing and troubleshooting.
Get Yours Here:
- LinkSprinter: https://amzn.to/4idKT1d
- AirCheck G3 Pro: https://amzn.to/4ikBi8U
- EtherScope: https://amzn.to/3Yqdk4F
- CyberScope: https://amzn.to/428czjg
Real-World Client Stories
From office moves in Orlando to tackling unexpected DMARC issues, Uncle Marv shares lessons learned from recent projects and how he keeps clients happy despite logistical challenges.
Florida Man Stories
Stay entertained with some wild Florida stories, including a naked airport incident and a beer run involving an alligator.
Why Listen?
This episode offers a unique mix of practical advice for IT professionals and entertaining stories that keep things lighthearted. Learn about essential tools for your IT toolkit, gain insights from real-world client challenges, and stay informed about upcoming industry events—all while enjoying a laugh or two.
=== Florida Man
- Florida Man Makes Beer Run with Live Gator In Hand: https://tinyurl.com/44h5acns
- Florida Woman Strips in Airport: https://tinyurl.com/56ymsw4t
- Watch the Video: https://tinyurl.com/36su9wtj
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode provides actionable advice for IT professionals looking to elevate their businesses through professionalism, education, and advocacy. Karl Palachuk’s insights will inspire listeners to embrace higher standards while preparing for legislative changes that impact their industry.
Show Notes
In this engaging episode of Uncle Marv’s IT Business Podcast, Karl Palachuk shares his journey from solo tech to industry pioneer and discusses his mission to professionalize the IT industry through NSITSP. As one of its founders, Karl dives into why professional standards are critical for managed service providers (MSPs) and how the organization advocates for IT professionals on legislative issues.
Karl explains how unethical practices harm the industry’s reputation and why self-policing isn’t enough to address these challenges. He emphasizes the need for accountability through codes of ethics and continuing education programs that enhance trust with clients while boosting business success.
The conversation also tackles pressing legislative concerns, such as taxation on small business services and cybersecurity insurance directives. Karl outlines how NSITSP works to ensure IT professionals have a seat at the table when decisions affecting their industry are made.
Listeners will gain valuable insights into how professionalism can lead to greater success, why advocacy matters now more than ever, and actionable steps they can take to join this movement.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode provides actionable insights for IT professionals looking to grow their businesses while maintaining flexibility and high-quality service. David’s relatable anecdotes and practical advice on networking, referrals, and team-building make it a valuable resource for anyone in the MSP space.
Show Notes
David Geiger’s entrepreneurial journey is nothing short of inspiring. Starting as an IT consultant without much formal knowledge, he built Spur IT Services into a successful managed service provider serving Florida businesses. In this episode, David shares how he transitioned from break-fix services to managed services, highlighting the importance of networking, referrals, and community involvement in driving business growth.
Listeners will gain insights into how David uses contractors strategically while maintaining flexibility and cost efficiency. He also opens up about the challenges of scaling his team and managing finances during the early years of his business. Additionally, David emphasizes the long-term benefits of joining boards and community organizations to build trust and generate referrals.
Whether you’re an aspiring MSP owner or an established IT professional looking for growth strategies, this episode offers practical advice on navigating transitions, building strong client relationships, and leveraging your local community for success.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode provides valuable insights into modern IT challenges like managing patches across diverse environments, securing endpoints against vulnerabilities, and scaling solutions for MSPs. Mike Walters offers practical advice on leveraging Action1’s unique features to improve efficiency without breaking the budget.
Show Notes
Action1 is changing the game in IT patch management, offering MSPs and enterprises a scalable, secure solution that works across Windows, MacOS, and soon Linux environments. In this episode, Mike Walters shares how his experience as co-founder of Netwrix inspired the creation of Action1—a platform designed for simplicity and reliability.
Key highlights include:
- 200 Free Endpoints: A bold move that gives users full functionality without hidden catches.
- Multi-Tenant Dashboard: Ideal for MSPs to manage multiple clients seamlessly.
- Third-Party Patching: Simplifies updates for apps like Adobe and Zoom while addressing security risks.
- Vulnerability Management: Combines scanning and remediation in one package.
- Agent Takeover Prevention: Ensures endpoint security even in worst-case scenarios.
Main Topics
- The Story Behind Action1: Mike Walters recounts how his experience at Netwrix shaped the vision for Action1—a platform focused exclusively on patch management to fill a critical gap in the market.
- Why Patching Matters: Learn why patching is essential for reducing vulnerabilities across endpoints, including third-party applications and devices like medical equipment.
- Innovative Features for MSPs: Explore how Action1’s multi-tenant dashboard simplifies client management while providing detailed analytics to demonstrate compliance and value.
- Future Developments: Hear about upcoming features like Linux support and advanced security measures that make Action1 stand out in endpoint management.
=== Links
- Action1 - https://www.action1.com/
- Netwrix - https://www.netwrix.com/
- Rapid7 - https://www.rapid7.com/
- Axonius - https://www.axonius.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
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- License Date: January 1st, 2024
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen
This episode provides actionable insights on disaster recovery, cybersecurity best practices, and building lasting client relationships—all from an MSP that has thrived in Florida’s challenging environment for 30 years. Whether you’re an established IT provider or just starting out, Laura’s stories and advice will inspire you to elevate your business.
Show Notes
Laura Casper of Link Tech Computer Services joins Uncle Marv at ASCII Edge Orlando to share her experiences running a successful MSP in Florida for over three decades. In this engaging conversation, Laura recounts how her team has navigated hurricanes, retained clients through exceptional service, and adapted to changing technology needs.
Highlights include a fascinating story about using Starlink kits during Hurricane Milton to keep clients connected despite widespread outages—a testament to Link Tech's commitment to going the extra mile. Laura also emphasizes the importance of cybersecurity, backup solutions, and knowing when to let go of clients who refuse essential protections.
As a family-run business, Link Tech values personalized service and building strong relationships with clients ranging from five to 35 employees. Laura discusses their approach to scaling while maintaining quality and shares tips on hurricane preparedness for IT businesses.
This episode is a must-listen for MSPs looking to improve client retention, tackle disaster recovery challenges, and grow their businesses sustainably.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- License Date: January 1st, 2024
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Herman Pool joins Uncle Marv’s IT Business Podcast to share his expertise in marketing automation and business growth strategies for MSPs. As the founder of Vertical Action and Noticeable, Herman has developed tools and systems that go beyond traditional website services to include marketing fulfillment and coaching.
He introduces his GROW system—Get Noticed, Build Relationships, Own the Sale, and Win Fans—which provides a roadmap for MSPs looking to scale their business effectively. From email campaigns that keep clients engaged year-round to leveraging automation tools like ActiveCampaign and HubSpot, Herman explains how these strategies help businesses stay top of mind and deliver value consistently.
Herman also shares personal anecdotes about his journey from running a classic arcade to helping MSPs succeed through open office hours and hands-on coaching. The episode is packed with actionable advice, including tips on building trust with clients, improving communication processes, and using testimonials to attract new business.
The GROW System
- Herman breaks down his four-step process: Get Noticed, Build Relationships, Own the Sale, and Win Fans.
- Learn why consistent communication and delivering on promises are key to building loyalty.
Marketing Automation Tools
- Explore tools like ActiveCampaign, HubSpot, and Keep that simplify marketing processes.
- Understand how personalized coaching can help MSPs overcome overwhelm when using these platforms.
Building Relationships
- Discover why staying in touch with clients beyond invoices is critical for long-term success.
- Tips on being approachable and reachable to enhance client trust.
Winning Fans Through Testimonials
- How collecting reviews and showcasing testimonials can boost your reputation.
- Strategies for turning satisfied clients into advocates for your business.
Companies, Products & Books Mentioned
- Vertical Action: https://www.verticalaxion.com/
- Noticeable: https://www.getnoticeable.com/
- ActiveCampaign: https://www.activecampaign.com/
- HubSpot: https://www.hubspot.com/
- Keap (formerly Infusionsoft): https://www.hubspot.com/
- Dave Ramsey's EntreLeadership: https://www.ramseysolutions.com/business/entreleadership
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode, Tim Fitzpatrick returns to share his expertise on strategic marketing for MSPs and IT professionals. Tim breaks down his proven framework of strategy, planning, and leadership, explaining how each component works together to create a robust marketing engine that drives consistent results.
Key highlights include:
- Why most MSPs fail at marketing by skipping the strategy phase and jumping straight into tactics like paid ads or social media posts.
- The importance of identifying your ideal clients and crafting messages tailored specifically to their needs.
- How AI tools like ChatGPT can streamline content creation, research, and SEO optimization—but only when used strategically.
- Tips for transitioning from a referral-based business model to a scalable marketing approach that attracts new clients consistently.
Tim also introduces his new "Marketing Engine Mastery Accelerator," a group program designed to help MSPs implement these strategies affordably while receiving expert guidance.
If you're ready to take control of your marketing efforts and grow your business with confidence, don’t miss this insightful conversation!
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv returns after a whirlwind week at ASCII Edge Orlando 2025! This episode is packed with stories from six days away—his longest stretch out of town in decades—and features everything from client moves to conference networking highlights. Marv shares his experience troubleshooting camera systems under unusual circumstances and navigating cubicle chaos during a client’s office setup gone wrong.
Listeners will enjoy hearing about the unique atmosphere at ASCII Edge events, where intimate networking opportunities take center stage compared to larger conferences like IT Nation or Pax8 Live. Marv also recaps standout sessions, including Jesse Tuttle’s keynote on hacking mindsets and Diana Giles’ talk on stress management for IT professionals.
And don’t miss Marv’s hilarious take on swag—from SonicWall hats to a balloon that looked suspiciously like a condom! Plus, hear about partner dinners that mixed bourbon drinks with unforgettable stories from industry leaders like Steve Copeland of Rhythms.
=== Links
- Jerry Koutavas Podcast, ASCII - https://www.itbusinesspodcast.com/792
- Kristen Pittman Podcast, CyLutions - https://www.itbusinesspodcast.com/793
- Sign up for ASCII Edge: https://events.ascii.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Steve Copeland from Rhythms, the company behind the innovative “internet in a box” solution that’s making waves in the MSP world. Steve explains how their 5G-powered boxes are helping IT providers not only offer reliable backup internet but also create new revenue opportunities by sponsoring events and providing connectivity at scale.
Creative Ways to Monetize Connectivity
Steve shares real-world examples of how MSPs are thinking outside the box—literally! From partnering with local Chambers of Commerce to providing internet services at high-profile events like the Florida Man Games, these strategies are helping businesses stand out while adding value for clients.
Exclusive Insights into Rhythms’ Growth
Learn about Rhythms’ journey, including their expansion into hardware-agnostic solutions and exciting collaborations with telecom and event industries. Steve also teases a potential partnership with Formula One events, highlighting the company’s innovative approach to media sponsorship.
Actionable Advice for IT Pros
Steve emphasizes the importance of listening to clients and adapting solutions to meet their needs. He also offers tips on using proof-of-concept trials to win over clients and leveraging tools like bonded carriers to ensure seamless connectivity.
Links from the Show
- Peplink: https://www.peplink.com/
- CradlePoint: https://cradlepoint.com/
- Starlink: https://www.starlink.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Cybersecurity is a constant battle, and this episode brings you up to speed on the latest developments from Sophos. Uncle Marv welcomes Ryan Gebauer to discuss how Sophos is tackling state-sponsored attacks and ransomware with innovative solutions like AI-powered threat detection and end-to-end cybersecurity tools.
Key highlights include:
- Ransomware Realities: Why paying the ransom often leads to higher recovery costs and doesn’t guarantee data restoration. Learn why a recovery-first mindset is essential for businesses.
- Pacific Rim Threats: Insights from Sophos’ five-year study on state-sponsored cyberattacks targeting edge devices like firewalls—and how hackers have evolved their tactics over time.
- Sophos Firewall Updates: Version 21 introduces enhanced security features like third-party threat feeds integration for real-time updates against malicious activity.
- SecureWorks Acquisition: How this move strengthens Sophos’ portfolio with advanced XDR tools and compliance-focused solutions like identity detection and response.
- Actionable Tips: From patching legacy systems to educating clients about phishing risks, Ryan shares practical advice for IT professionals to stay ahead of cyber threats.
Whether you’re an MSP or a business owner, this episode delivers invaluable insights into protecting your digital assets in an increasingly hostile environment.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv’s IT Business Podcast welcomes Kristen Pittman from CyLutions, a custom software development company that specializes in modernizing businesses through tailored IT solutions. Kristen recounts her journey to ASCII Edge in Orlando and dives into her expertise in Microsoft 365 migrations, SharePoint configurations, and database management.
The conversation explores common pitfalls in IT migrations, like insufficient admin rights and improper use of tools like OneDrive and SharePoint groups. Kristen shares how CyLutions helps businesses transition from outdated systems—like reliance on Excel spreadsheets—to efficient custom software solutions. She also emphasizes the importance of partnerships between MSPs and developers to ensure client satisfaction without stepping on each other’s toes.
Why Listen?
This episode offers practical advice for anyone navigating IT challenges like data migration or system modernization. Kristen’s insights into Microsoft tools and her collaborative approach with MSPs provide valuable takeaways for IT professionals looking to improve their processes or expand their service offerings.
Companies, Products, and Books Mentioned
- CyLutions – https://cylutions.com/
- Microsoft 365 – https://www.microsoft.com/en-us/microsoft-365
- Azure Blob Storage – https://azure.microsoft.com/en-us/products/storage/blobs/
- Power BI – https://www.microsoft.com/en-us/power-platform/products/power-bi
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen? This episode provides a behind-the-scenes look at how ASCII empowers MSPs to thrive through collaboration, innovation, and foresight. Learn about exclusive tools and strategies that can help you stay competitive while navigating industry challenges like mental health and mergers.
In this episode of Uncle Marv’s IT Business Podcast, Jerry Koutavas, President of ASCII, sits down to discuss how the organization continues to support MSPs in an ever-changing industry. Recorded at the Hyatt in Orlando during the 2025 ASCII Edge tour, Jerry shares updates on the new member portal designed to streamline collaboration and business opportunities for members. He explains how features like subcontractor matching and confidential business listings are transforming how MSPs connect and grow.
Jerry also dives into broader industry trends, including an impending pivot that will redefine managed services as we know it. He emphasizes the importance of staying relevant by leveraging community knowledge and early access to emerging technologies. Other highlights include a discussion on mental health challenges in IT and practical advice for MSPs exploring mergers and acquisitions.
Whether you’re an established MSP or just starting out, this episode offers valuable insights into building a resilient IT business through community and innovation.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: https://www.trugrid.com/
- Travel Partner: https://www.bvoip.com/
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode provides valuable insights into real-world IT security challenges and solutions. Listeners will gain a deeper understanding of why strict security measures are necessary and how they can be implemented effectively. The stories shared by Uncle Marv offer practical lessons for IT professionals at all levels.
The Principle of Least Privilege: Marv explains why giving users the minimum level of access necessary for their work is crucial for maintaining security. He shares examples of how ignoring this principle led to security breaches.
ThreatLocker and Zero Trust: Uncle Marv discusses the implementation of ThreatLocker, a zero-trust security solution. He explains how it differs from traditional security measures and why it's effective against modern threats.
Challenges with Junior IT Staff: Marv shares his experiences with junior IT staff who often bypass security measures by granting admin rights. He emphasizes the importance of proper training and understanding of security principles.
Unexpected Benefits of Strict Security: The podcast reveals how strict security measures can have additional benefits, such as preventing employees from installing non-work-related software and improving productivity.
=== Links Mentioned
- ThreatLocker - https://www.threatlocker.com/
- ASCII EDGE - https://events.ascii.com/
- CyberFOX - https://www.cyberfox.com/
- CyberArk - https://www.cyberark.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: https://www.trugrid.com/
- Travel Partner: https://www.bvoip.com/
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Sean Lardo, the newly appointed VP of IT Nation Communities at ConnectWise. Sean shares his insights on the upcoming PitchIT competition and the broader vision for IT Nation as the "community of communities" in the IT service provider space.
Pitch It Competition Overview: Sean breaks down the PitchIT program structure, including the application process, 16-week boot camp, and final pitch event. He explains how the competition helps startups refine their message and gain exposure in the MSP community.
IT Nation's Community Vision: Sean discusses ConnectWise's goal of becoming the "community of communities" in the IT service provider space. He explains how this approach benefits both vendors and MSPs by creating a more connected and navigable ecosystem.
Impact on Participating Vendors: The conversation highlights the significant growth experienced by Pitch It participants, including increased website traffic, demo requests, and revenue. Sean shares success stories and statistics demonstrating the program's effectiveness.
Why Listen: This episode provides valuable insights into the IT service provider ecosystem and how programs like PitchIT are driving innovation and growth. Listeners will gain a deeper understanding of the challenges faced by IT startups and the opportunities available through community-driven initiatives.
=== Links
- ConnectWise (https://www.connectwise.com/)
- IT Nation (https://www.connectwise.com/theitnation)
- Senteon (https://www.senteon.com/)
- Alert Ops (https://www.alertops.com/)
- Thread (https://www.getthread.com/)
- CRN (https://www.crn.com/)
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
This episode offers a real-world example of complex IT problem-solving, providing valuable insights for IT professionals facing similar challenges. It also highlights the importance of persistence and thinking outside the box when troubleshooting network issues.
Uncle Marv takes us on a journey through a recent IT project that tested his skills and patience. He describes a referral client with an outdated network setup, including a 2012 server, crusty switches, and a mess of cables in a makeshift server "room." The challenge? Upgrading their entire network while working around strict limitations on downtime and access.
Uncle Marv walks us through the process of installing new equipment, including an HP server, Synology NAS, and Araknis firewall. However, the real drama unfolds when the client experiences a network outage. What initially seems like a DNS issue turns into a perplexing problem that resists conventional troubleshooting methods.
As the story unfolds, we learn about the importance of thorough diagnostics, the challenges of working with price-sensitive clients, and the occasional need to question our assumptions in IT. Uncle Marv's persistence ultimately leads to an unexpected solution, reminding us that in the world of IT, it's not always DNS.
=== Actionable Tips:
- Always have a backup of firewall configurations before making changes
- Consider using tools like NetAlly for quick network diagnostics
- Be prepared to reset and reconfigure network devices as a last resort
- Document the entire troubleshooting process for future reference
=== Links Mentioned
- Florida Spring Break Ends with Ear Bitten Off: https://tinyurl.com/59u83e3m
- ASCII Edge: https://events.ascii.com/
- PAX 8 Beyond: https://www.pax8beyond.com/
- Synology: synology.com
- Araknis: araknisnetworks.com
- SonicWall: sonicwall.com
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Jesse Tuttle, also known as Hackah Jak, to preview his upcoming keynote at the ASCII Edge tour in Orlando. Tuttle, a former hacker who once topped the FBI and Interpol's most wanted lists, now leads AP2T Labs, a cyber threat research and training company.
Tuttle's fascinating backstory unfolds as he recounts his journey from a curious 14-year-old hacker in 1994 to initiating what the New York Times called the "first hacker world war" in 2001. This event caused over $2 billion in damages and led to his recruitment by the FBI as an intelligence asset.
The conversation takes unexpected turns as Tuttle reveals how he learned to build databases by hacking banks and used NASA connections to distribute pirated software. He emphasizes that not all hackers are motivated by financial gain, highlighting the importance of understanding diverse threat actor profiles.
Tuttle also discusses his company's innovative use of AI and machine learning in analyzing user behavior, mentioning their patent-pending technologies rooted in his past experiences as a threat actor.
The episode provides valuable insights into the hacker mindset, the evolution of cyber threats, and the critical need for up-to-date cybersecurity awareness training. Tuttle's unique perspective as a former hacker turned defender offers listeners a rare glimpse into both sides of the cybersecurity battlefield.
=== LINKS FROM THE SHOW
- Watch the video here: https://www.youtube.com/watch?v=WKedVeWcESc
- ASCII Edge 2025 - https://events.ascii.com/
- AP2T Labs - https://www.ap2tlabs.com/
- Wikipedia - https://en.wikipedia.org/wiki/Jesse_Tuttle
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== MUSIC LICENSE CERTIFICATE
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen
This episode offers a wealth of practical advice for MSP owners looking to improve their customer relationships and boost profitability. Listeners will gain insights into soft skills training, accurate time tracking, and understanding business costs, all crucial elements for running a successful MSP.
Main Topics
Uncle Marv welcomes back Melissa Hockenberry from First Things First Training and Consulting. They dive deep into the challenges faced by MSPs in customer retention and profitability. Melissa emphasizes the importance of soft skills for technical teams and provides practical advice on improving customer interactions.
The conversation covers various topics, including time tracking, calculating burden rates, and understanding the true costs of running an MSP business. Melissa shares insights on educating team members about the importance of profitability and how it affects everyone in the company.
Uncle Marv also announces an upcoming Profit Builders Peer Group, offering valuable sessions on building wealth and improving business operations for MSP owners. The episode concludes with the entertaining Florida Man segment, featuring bizarre stories from the Sunshine State.
Customer Empathy and Soft Skills: Melissa discusses the importance of teaching technical teams relational skills and empathy to improve customer interactions. She provides practical tips for MSPs to enhance their customer service approach.
Profitability and Time Tracking: The conversation delves into the critical aspects of tracking time accurately and understanding the true costs of running an MSP business, including calculating burden rates and considering all expenses.
Employee Education and Motivation: Melissa and Uncle Marv explore the importance of educating team members about profitability and how to motivate them through bonus structures and transparent communication.
Upcoming Events and Opportunities: Uncle Marv announces the Profit Builders Peer Group and Melissa's upcoming webinar on customer retention efforts, providing listeners with valuable resources for improving their businesses.
Companies, Products, and Links Mentioned:
- First Things First Training and Consulting: https://ftftac.com/
- Florida man punches police horse: https://tinyurl.com/bdz3r8sj
- Profit Builder Peer Group: https://www.itbusinesspodcast.com/profit/
- Melissa's Webinar - Taking Inventory of Customer Retention Efforts: https://tinyurl.com/4er9nhnz
- My Visit to the Florida Man Games: https://www.youtube.com/watch?v=LQVeqJVGh98&t=3242s
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner, Bvoip:
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction!
ThreatLocker Insights
Danny highlights Insights as a personal project, emphasizing its ability to improve all of ThreatLocker's products by providing visibility into false positives, inefficient ring-fencing policies, and early detection of updates.
MSP vs. Enterprise Focus
The discussion explores ThreatLocker's approach to serving both MSPs and enterprise clients, acknowledging the different integration needs while emphasizing that the fundamental security principles remain the same.
The Zero Trust Journey
Danny reflects on his early days in IT and how his desire to make things better led him to the Zero Trust world, driven by a passion for continuous learning and a vision for world-changing impact.
Companies, Products, and Books Mentioned
- ThreatLocker: https://www.threatlocker.com/
- Kaseya: https://www.kaseya.com/
- ConnectWise: https://www.connectwise.com/
- NinjaOne: https://www.ninjaone.com/
- Splunk: https://www.splunk.com/
- ServiceNow: https://www.servicenow.com/
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
- Travel Partner, TheatLocker: https://www.threatlocker.com/
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats.
Main Highlights
In this episode, Uncle Marv chats with Slava Konstantinov from ThreatLocker about the world of Mac security in the enterprise environment. Slava shares his journey from a Windows-centric background to becoming ThreatLocker’s Mac OS guru, highlighting the unique challenges and security considerations of the Apple ecosystem.
Mac Security in the Enterprise
Slava explains the differences in security approaches between Mac and Windows, particularly around permissions and user access. He highlights how tools like MDM can help manage these permissions in enterprise environments and make the user experience more seamless.
Slava's Journey into Cybersecurity
Slava recounts his early experiences dealing with Windows malware and adware, which ultimately led him to embrace the Mac platform. He discusses his transition into cybersecurity and his current role at ThreatLocker, focusing on Mac OS development and security solutions.
Nation-State Cybersecurity Threats
Slava shares insights into the growing threat of nation-state actors targeting businesses and critical infrastructure. He discusses how these sophisticated attackers use zero-day vulnerabilities to infiltrate systems and remain undetected, emphasizing the need for robust security measures.
ThreatLocker Product Updates for Mac
Slava discusses the latest ThreatLocker product updates and their availability for Mac OS, including web control, user store, and patch management. He highlights the company's commitment to providing comprehensive security solutions across both Windows and Mac platforms.
Applying the Advice
Listeners can immediately apply Slava's advice by reviewing their current security settings on both Windows and Mac devices. Businesses should consider implementing a zero-trust security model and providing cybersecurity training for employees. Additionally, exploring tools like ThreatLocker can provide an extra layer of protection against sophisticated threats.
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
- Travel Partner, TheatLocker: https://www.threatlocker.com/
=== MUSIC LICENSE CERTIFICATE
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- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Why Listen?
This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.
The Importance of Personal Branding
Lisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust.
Turning Soft Skills into Hard Cash
Lisa explains that investing in soft skills and communication isn't just about being nice, it's about retaining clients and growing revenue. The lifetime value of a client far outweighs the cost of improving your team's people skills.
The Engineer's Role in Marketing
Discover how your engineers can become powerful allies in the sales process by planting seeds of concern and offering recommendations based on their trusted relationships with clients.
Companies, Products, and Books Mentioned
- Shorr Success: https://shorrsuccess.com/
- Secure Future Tech Solutions: https://www.securefuturetech.com/
- Your Brand Unleashed (book): https://amzn.to/3QTkMkG
- Customers for Life by Carl Sewell (book): https://amzn.to/4bxoxWs
=== SPONSORS
- Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
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- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients consistently. He emphasizes the importance of building audiences, growing relationships, and converting those relationships into paying customers. Paul also touches on leveraging AI tools to enhance marketing efforts, while still maintaining a personal and human touch to avoid generic content.
Main Topics Covered:
1. The Three-Step Lead Generation System
Paul breaks down his six-word marketing strategy: Build Audiences, Grow Relationships, Convert Relationships. He explains how MSPs can implement this system to simplify their marketing efforts and achieve consistent lead generation.
2. Building Your Audience
Paul emphasizes the importance of identifying and building audiences on platforms like LinkedIn and email databases. He shares practical tips for connecting with potential clients, gathering email addresses, and leveraging LinkedIn Sales Navigator.
3. Content Marketing and Relationship Building
Content marketing is still a highly effective method when trying to build a strong relationship with your audience. Instead of marketing campaigns, Paul suggests setting up a marketing system. It has to be a system where you are consistently showing up and providing quality and engaging content.
4. Leveraging AI in Marketing
Paul discusses how to use AI tools like ChatGPT and Perplexity to enhance marketing efforts, conduct research, and personalize content. He also warns against relying solely on AI-generated content and emphasizes the importance of maintaining a human touch and unique personality.
5. Converting Relationships into Clients
Paul shares the best (but slightly hardest) way to convert your audience into clients is through relationship-building calls. He suggests hiring a back-to-work mom as an in-house caller who can connect with potential clients, gather information, and schedule appointments.
Why Listen?
This episode provides a clear, actionable roadmap for MSPs looking to improve their marketing efforts and grow their businesses. Paul's simplified three-step system and practical advice on leveraging AI and content marketing offer valuable insights for MSPs of all sizes.
Resources Mentioned:
- MSP Marketing Edge: https://www.mspmarketingedge.com/
- MSP Marketing Start Here (Book): Amazon, Audible
- HubSpot:https://www.hubspot.com/
- ActiveCampaign:https://www.activecampaign.com/
- MailerLite:https://www.mailerlite.com/
- MailChimp:https://mailchimp.com/
- Perplexity AI: https://www.perplexity.ai/
- ChatGPT:https://chat.openai.com/
- Hemingway Editor: http://www.hemingwayapp.com/
- American Bar Association (ABA): https://www.americanbar.org/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Production Gear Partner: Liongard
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.
The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on their toes. Plus, Tiffany shares insights into the Google for Startups program, her company's partnership with ConnectWise and Pax8, and her passion for building a business that goes the distance. She also touches on the importance of diversity in tech and the unique perspectives it brings to problem-solving!
Main Topics Covered:
- The Problem with Traditional Cybersecurity Platforms: Traditional cybersecurity platforms are outdated and don't evolve with how people learn today, resulting in low engagement and ineffectiveness.
- HacWare's AI-Driven Approach: HacWare uses AI to personalize phishing simulations and training modules, leveraging real-time data from attacks to create relevant and engaging content.
- Reducing Cybersecurity Training Costs: HacWare helps companies reduce costs by automating training processes, minimizing the time spent by IT teams on manual tasks, and preventing costly security incidents.
- Diversity in Tech: Having a diverse team brings broader perspectives and innovative solutions, which is essential for business success in the tech industry.
Why Listen?
- Stay Ahead of Cyber Threats: Learn how to adapt your cybersecurity strategy to combat evolving phishing techniques.
- Optimize Training Efforts: Discover how AI-powered personalization can increase user engagement and improve training outcomes.
- Gain a Fresh Perspective: Hear Tiffany's insights on leadership, diversity, and building a successful tech company.
Companies, Tools, Books, and Websites Mentioned:
- HacWare:https://www.hacware.com/
- Florida Man Swallows $770k Tiffany Earrings: https://tinyurl.com/4chuxsnu
- Pax8:https://www.pax8.com/
- ConnectWise: https://www.connectwise.com/
- Sherweb: https://www.sherweb.com/
- Microsoft 365: https://www.microsoft.com/en-us/microsoft-365
- Google Workspace: https://workspace.google.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
- Production Gear Partner: Liongard
=== MUSIC LICENSE CERTIFICATE
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- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome limiting beliefs. They also discuss Profit First-friendly banks like Relay Bank and resources available for implementing the system effectively.
Profit First Basics: Shannon recaps the Profit First system, emphasizing that it’s applicable to any business, not just MSPs.
Tax Issue Stories: Marv and Shannon share their personal tax issue experiences and how these challenges led them to adopt better financial management practices.
Myths About Profit First: They debunk myths such as more bank accounts equals more work and setting up automatic transfers is a "set it and forget it" system.
Profit First Friendly Banks: Discussion about banks like Relay Bank that facilitate the Profit First system with multiple account setups.
The Embodied CFO: Shannon introduces her program to help business owners understand their relationship with money and overcome limiting beliefs.
Why Listen?
This episode offers practical advice and insights on how to implement the Profit First system effectively. You’ll learn how to manage your business finances with less stress and gain a better understanding of your money mindset, leading to improved profitability and financial stability. Whether you're a seasoned MSP or just starting, this episode provides actionable steps to transform your business finances.
Companies, Tools, Books, and Websites Mentioned
- Fit for Profit: https://fitforprofit.com/
- Relay Bank (Sign up here): https://fitforprofit.com/relay
- Relay Bank (Website): https://relayfi.com/
- Profit First Book by Mike Michalowicz: https://amzn.to/4kF4sSz
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes.
Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the common practice of discounting block hours and emphasizes the importance of understanding customer profitability. They explore the significance of building trust and ease in customer interactions.
The conversation also touches on the importance of employee motivation and creating a consistent customer journey. Melissa emphasizes the need for MSPs to define their identity and vision to drive strategic decision-making and achieve sustainable growth.
From Retail to Tech: Melissa shares her journey from JCPenney and the United Way to becoming a product support specialist at Autotask, highlighting the unexpected turns and valuable lessons learned along the way. Her story emphasizes the importance of being open to new opportunities and leveraging diverse experiences.
The Customer Empathy Gap: Melissa discusses the lack of empathy she often sees among MSPs and stresses the importance of understanding the customer's perspective. She advocates for putting on "customer goggles" to better anticipate customer needs and improve communication.
Profitability and Pricing Strategies: Melissa challenges the conventional wisdom of discounting block hours and urges MSPs to focus on profitability. She emphasizes the importance of aligning pricing strategies with business goals and rewarding desired customer behaviors.
Building Relationships for Retention: Melissa emphasizes that strong customer relationships drive customer retention and, ultimately, revenue growth. This approach is presented as a more sustainable alternative to constantly chasing new customers.
Why Listen?
This episode provides valuable insights for MSPs looking to improve customer retention, increase profitability, and build a sustainable business. Melissa's unique background and practical advice offer a fresh perspective on the challenges and opportunities in the IT industry.
Companies, Tools, Books & Websites Mentioned
- Kaseya:https://www.kaseya.com/
- JCPenney:https://www.jcpenney.com/
- United Way: https://www.unitedway.org/
- First Things First Training and Consulting: https://ftftac.com/
- First Thing First, by Consumed by Fire: https://tinyurl.com/3xk3p7zr
- Forbes:https://www.forbes.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
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- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv and Brian Weiss kick off their chat at Zero Trust World 2025, discussing the conference's unique focus on education and practical application rather than just sales pitches. Brian shares his experience using ThreatLocker in a co-managed service provider setting.
The conversation dives deep into ThreatLocker, with Brian explaining how his company deploys its various modules and the benefits of using the unified package. They explore the value of CyberHero support. Uncle Marv shares his experience as a solopreneur managing ThreatLocker, noting a significant reduction in support calls.
The episode wraps up with a discussion of ThreatLocker's latest announcements, including the user store, web control, and ThreatLocker Detect. Brian gives his expert insights on how these new features address critical security gaps and enhance overall protection.
Zero Trust World Conference: Brian Weiss expresses that he is impressed by the conference's focus on education and real-world application. Uncle Marv highlights the conference's ability to teach people outside of the space what they do and why.
ThreatLocker Deployment: Brian discusses his company's deployment strategy for ThreatLocker, emphasizing the value of the unified package and the importance of CyberHero support. They touch on application allow-listing, ringfencing, elevation, network control, and data storage control.
CyberHero Support: Brian explains why he feels CyberHero support should be required, highlighting how it helps MSPs avoid misconfigurations and improve their ThreatLocker hygiene. Uncle Marv shares his experience managing ThreatLocker as a solopreneur without CyberHero.
New ThreatLocker Features: The pair explores ThreatLocker's new features, including the user store (for approved apps), web control (for enhanced DNS filtering), and ThreatLocker Detect (for EDR-like capabilities). They discuss how these features fill critical security gaps and enhance overall protection.
Why Listen?
This episode offers a rare blend of practical advice, real-world experience, and insightful analysis of the latest cybersecurity trends. Whether you're an MSP, an enterprise IT professional, or simply interested in Zero Trust security, you'll gain valuable knowledge and actionable strategies to improve your security posture.
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
- Travel Sponsor: ThreatLocker
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off March with marketing and money talk, welcoming back Dave Scott, who’s fresh off a fantastic year and ready to drop some serious knowledge. Dave emphasizes that MSPs need to ditch "guerrilla marketing" and start thinking about their sales and marketing like they do their client's tech stacks – with a strategic collection of AI and automation tools.
But how do you avoid sounding like everyone else when using AI? Dave stresses that AI is still in its infancy and that successful MSPs need to find the right balance of art and science when evaluating and implementing these tools. He highlights the importance of not only using the tools but also understanding the data they provide to make informed decisions. Dave also shares how important it is to still go where your customers are, which may mean in-person events!
Dave gets candid about the struggles he's faced in recent years. From a tough divorce to business partner issues and health scares, he shares how being open with clients actually strengthened those relationships. He underscores the importance of personal growth alongside business growth, urging MSPs to embrace discomfort and be willing to adapt.
Main Topics Covered:
- Embracing AI in MSP Marketing: IT firms must adopt a tech stack of AI and automation tools for sales and marketing to drive growth.
- LinkedIn Lead Generation: Utilize LinkedIn by engaging daily, sharing valuable content, and directly connecting with ideal prospects.
- Balancing Digital and Traditional Marketing: Integrate in-person events with digital strategies to capture leads and nurture relationships effectively.
- The Importance of Vulnerability: Sharing personal challenges with clients can build stronger relationships and trust.
Why Listen?
This episode provides a clear roadmap for MSPs looking to modernize their marketing efforts with AI. Dave's practical advice on LinkedIn, content creation, and in-person events, combined with his honest take on the challenges of running a business, makes this a must-listen for anyone wanting to take their MSP to the next level.
Discount?
SGS AI Accelerator service – 50% off ONLY for your followers. It’s normally $1,500 bucks but only $500 for a limited time. Tell Dave that you heard about it from Uncle Marv.
Companies, Books, and Websites:
- Scott Growth Strategies: https://scottgrowthstrategies.com/
- HubSpot: https://www.hubspot.com/
- Calendly: https://calendly.com/
- Mandy McEwen (Luminetics) https://luminetics.io/
- Chatbot: https://www.chatbot.com/
- MailChimp: https://mailchimp.com/
- Go High Level: https://www.gohighlevel.com/
- Buy Back Your Time: by Dan Martell: https://amzn.to/4ipsMWi
- Datto: https://www.datto.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
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- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off the podcast live from Zero Trust World in Orlando, Florida, joined by JP Keesy and Martin Perkins of Tech Degenerates. They discuss their experiences at the conference, highlighting the diversity of attendees – from MSPs to enterprise IT professionals.
The conversation explores the Tech Degenerates community, born from a need for face-to-face interaction and a desire to break down barriers within the IT world. JP and Martin emphasize the importance of having a space where people can share ideas, ask questions, and challenge each other's thinking. They touch on the shift from hourly billing to per-user/per-month models, and current cybersecurity concerns.
The discussion shifts to vendor relationships. They talk about setting boundaries, communicating needs, and treating vendors with respect. JP and Martin stress the importance of reviewing your tech stack regularly and not being afraid to say "no" to shiny new objects. They both reveal it’s important to understand your data and be confident in the value you provide to clients.
Main Topics
Community Building: JP and Martin discuss the importance of community in the IT sector, especially face-to-face interactions. They are trying to build an inclusive environment, where people can openly share ideas and experiences.
Vendor Relationships: The trio dives into MSP/Vendor etiquette, emphasizing the need for clear communication and boundaries. They share tips on how to manage vendor interactions and ensure they align with your business goals.
Tech Stack and Pricing: The group explores the anxieties around raising prices and evolving service models. The key is understanding your business data and confidently communicating value to clients.
Why Listen?
- Get Real-World Insights: Learn from the experiences of IT professionals actively engaged in building a thriving community.
- Navigate the Vendor Landscape: Gain practical advice on how to manage vendor relationships effectively.
- Stay Ahead of the Curve: Discover the latest trends and challenges in cybersecurity and IT service delivery.
- Unfiltered Advice: Learn actionable steps to improve your business and lift the entire tech community.
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
- Travel Sponsor: ThreatLocker
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off a spontaneous chat with Wayne Selk at Zero Trust World 2025 in Orlando. Wayne is there to present on why cybersecurity is now simply the cost of doing business. He shares alarming stats from the Small Business Administration about security incidents and emphasizes that all businesses using technology are at risk.
The conversation evolves into how solution providers need to change their approach, focusing on business risk and objectives rather than just tech specs. Wayne highlights that businesses must consider their objectives and work backward to identify and mitigate risks. Marv and Wayne then dove into a discussion about GTIA, formerly ChannelCon TIA, and how much the organization has evolved. Marv gave Wayne honest feedback and the two discussed some of the objectives of the organization, including rebranding.
The duo then embark on a tangent about the pros and cons of Nashville, and Uncle Marv extends a personal invite for Wayne to come back to GTIA. The two wrap up with a discussion about family and travel.
Main Topics Covered
Cybersecurity as a Cost of Doing Business
Wayne argues that cybersecurity is no longer optional but a necessary expense for all businesses, regardless of size, due to the pervasive use of technology and the increasing threat landscape. He cites statistics on reported security incidents among small businesses to emphasize the point.
Shifting the Conversation: Business Risk vs. Technology
The discussion highlights the need for solution providers to engage clients by focusing on business risks and objectives rather than getting bogged down in technical details. This involves understanding the client's business model and helping them mitigate risks that could prevent them from achieving their goals.
GTIA (Formerly ChannelCon TIA) and the IT Channel
Wayne extends a personal invite for Marv to come back to GTIA. The two talk about how the organization has evolved with a new focus back on the IT Channel.
Why Listen?
This episode offers a unique blend of high-level strategy and practical advice, perfect for MSPs, IT professionals, and business owners. You'll gain insights into reframing the cybersecurity conversation, understanding business risks, and connecting technology solutions to tangible business outcomes. Plus, the candid conversation about industry associations provides valuable context for those looking to engage more effectively with the IT channel.
Companies and Websites Mentioned
- ThreatLocker: https://www.threatlocker.com/
- Global Technology Industry Association (GTIA): https://www.gtia.org/
- Small Business Administration (SBA): https://www.sba.gov/
- InfraGard: https://www.infragard.org/
- Trustwave: https://www.trustwave.com/
- ConnectWise: https://www.connectwise.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
- Travel Sponsor: ThreatLocker
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks things off with Scully at Zero Trust World in Orlando, reminiscing about past radio shows and brainstorming show names.
The Impact of COVID
Scully and Uncle Marv discuss how the pandemic has changed the way we timestamp events and reflect on pre- and post-COVID life. They touch on how it has impacted travel and work-life balance, particularly for those in the IT industry.
Sports Nostalgia
From boxing legends like Mike Tyson and Evander Holyfield to NBA greats like Michael Jordan and LeBron James, they reminisce about the golden ages of various sports and debate the current state of the games. They express their disappointment in the all-star games because of showboating instead of true defense.
College Football
They dive into the controversial topic of college football playoffs, the exclusion of Florida State, and the influence of ESPN on conference favoritism. Scully and Uncle Marv passionately advocate for college athletes getting paid and critique the existing system.
Education and Trade Schools
The podcast shifts to the value of college education versus trade schools, questioning whether a four-year degree is always the best path, especially with rising tuition costs. They also discuss the skills gap in the trades.
Why Listen?
This episode offers a unique blend of personal anecdotes, sports commentary, and industry insights, all wrapped in an engaging and humorous conversation. Listeners will gain a fresh perspective on how COVID has reshaped business, relive the glory days of sports, and ponder the future of education and athletics.
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
- Travel Sponsor: ThreatLocker
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off a fascinating discussion with Zulfiya Forsythe of Omadli Group and Dmitry Rudman of SafePoint IT about how MSPs can leverage the power of data and AI to better serve their clients. Zulfiya shares her journey from corporate accounting to becoming a data and AI expert, emphasizing the importance of curiosity and continuous learning. Dmitry discusses how a client led him to discover a partnership with Omadli group that allowed him to offer Business Intelligence as a Service. The trio explores real-world applications, including automating reporting processes and creating customized dashboards that provide actionable insights.
Main Topics Covered:
- Zulfiya's Journey into Data & AI: From corporate accounting frustrations to SQL YouTube binges, Zulfiya's story is one of curiosity-driven career transformation.
- The MSP Opportunity: Discover how MSPs can leverage data analytics and AI to offer strategic business advice and unlock new revenue streams.
- Real-World Applications: Automating repetitive reporting, creating custom dashboards, and leveraging AI for customer service are just a few examples discussed.
- Copilot & Beyond: Explore the capabilities of Microsoft Copilot and how custom AI solutions can further enhance MSP service offerings.
- Implementation & Startup Time: Zulfiya and Dmitry provide practical insights into the time and resources required to implement data and AI solutions for MSP clients.
Actionable Tips & Advice:
- Ask the Right Questions: MSPs should proactively ask clients about their reporting processes, data silos, and pain points to identify opportunities for improvement.
- Start Small: Begin with a single data source or a specific reporting challenge to demonstrate the value of data analytics and AI.
- Embrace Continuous Learning: Stay up-to-date on the latest trends in data analytics and AI to provide the best possible service to clients.
- Consider a Strategic Partnership: Partner with experts like Omadli Group to accelerate the implementation of data and AI solutions.
Companies and Websites Mentioned:
- Omadli Group: https://www.omadligroup.com/
- SafePoint IT: https://www.safepointit.com/
- ConnectWise: https://www.connectwise.com/
- QuickBooks: https://quickbooks.intuit.com/
- NinjaOne: https://www.ninjaone.com/
- Salesforce: https://www.salesforce.com/
- HubSpot: https://www.hubspot.com/
- Microsoft: https://www.microsoft.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Marv and Dawn dive deep into the challenges faced by MSPs, from vendor frustrations to the ever-present need for robust cybersecurity. They discuss the surprising usefulness of ThreatLocker, with Marv admitting he uses ThreatLocker because Dawn told him to! The conversation shifts to vendor stacks, frameworks, and the elusive quest for industry standards, touching on the roles of organizations like GTIA (formerly CompTIA). They also explore the importance of understanding the "why" behind security solutions and the dangers of relying on "easy button" solutions that don't truly address underlying problems. The duo then veers off-road into a hilarious discussion about the Florida Man games.
Zero Trust & ThreatLocker
Dawn discusses her experience using ThreatLocker, emphasizing the importance of understanding its functionality and the value of solutions like Cyber Hero.
MSPs & Vendor Relationships
An in-depth look at the common frustrations between MSPs and vendors, including cold calling issues, pricing changes, and the need for better communication and empathy on both sides.
Industry Standards & Maturity
The importance of establishing industry standards for MSPs, drawing parallels with professions like doctors and lawyers, and the challenges of finding consensus on these standards.
The "Easy Button"
Marv and Dawn explore the trend of vendors offering simple solutions that don't truly address the underlying issues, and the responsibility of MSPs to educate clients on existing product capabilities.
Florida Man Games
A lighthearted tangent into the bizarre world of the Florida Man games, complete with alligator involvement and the potential for a meth cook-off (not really).
Why Listen?
This episode provides a candid and insightful look into the challenges and opportunities facing MSPs today. Whether you're grappling with vendor relationships, seeking to improve your cybersecurity posture, or just need a good laugh, this episode delivers practical advice and entertaining commentary.
Links:
- ThreatLocker: https://www.threatlocker.com/
- Channel Pro: https://www.channelpronetwork.com/
- GTIA (formerly CompTIA): https://gtia.org/
- NIST: https://www.nist.gov/
- CIS: https://www.cisecurity.org/
- CMMC: https://dodcio.defense.gov/CMMC/
- SpecterX: (No website found)
- N-able: https://www.n-able.com/
- Nerdio: https://www.nerdio.com/
- FirmGuard: https://firmguard.com/
- CyberQP: https://cyberqp.com/
- PAX8: https://www.pax8.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off the show with a big shout-out to Danny Jenkins and ThreatLocker for the Zero Trust World experience. Despite being stationed next to the food (hello, noisy plate clanking!), Marv was thrilled with the turnout at his podcast booth. Listeners will be happy to know that he hasn’t forgotten about that 365 migration that just keeps on going!
The main event? A chat with Brian Weiss from iTech Solutions about the groundbreaking announcements from ThreatLocker. They discussed the new patch management, user store, web control, and crowd control features. Brian, a partner advisory board member, shares his excitement about these updates, emphasizing how ThreatLocker is truly listening to its partners and delivering real solutions.
Marv teases his upcoming adventure at the Florida Man Games, promising a wild report next week. He also shares updates on ASCII Edge in Costa Mesa, TechCon Unplugged, and next week’s guest, Tiffany Ricks from HacWare. It's an episode packed with tech insights and a peek into the lighter side of the IT world.
Why Listen?
This episode offers a unique blend of tech insights and entertainment. You'll get the lowdown on the latest from Zero Trust World, understand how ThreatLocker is changing the game, and enjoy a laugh-out-loud preview of the Florida Man Games. It's perfect for MSPs, IT professionals, and anyone who loves a good dose of tech with a side of humor.
Actionable Tips and Advice
- Swag Evaluation: Marv's advice to vendors: Make your swag good! Quality pens and useful items make a difference.
- Partner Advisory Boards: Brian highlights the value of being on a partner advisory board where your voice is heard and acted upon.
- Event Selection: With so many events, choose wisely. Focus on those that offer genuine education and networking opportunities.
Companies and Websites Mentioned
- ThreatLocker https://www.threatlocker.com/
- Florida Man Games Official Trailer: https://www.youtube.com/watch?v=3P8Gt7hiPj8
- ASCII http://events.ascii.com/
- TechCon Unplugged http://techconunplugged.com/
- Ronald McDonald House: https://www.rmhc.org/
- Ninite: https://ninite.com/
- Action1: https://www.action1.com/
- NinjaOne: https://www.ninjaone.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Track: "Enough", NEFFEX
- Music provided by https://slipstreammusic.com
- Download / Stream: https://get.slip.stream/ertaCa
- Listen on Spotify: https://go-stream.link/sp-neffex
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv is live at Zero Trust World 2025, diving deep into cybersecurity with two key figures from ThreatLocker. First up is Kieran Human, a Special Projects Engineer, who sheds light on the frighteningly simple dangers of "rubber duckies" – innocent-looking USBs that can wreak havoc on your systems. They explore how these devices can bypass security and exfiltrate data and also discuss real-world scenarios like Wi-Fi Pineapples and OMG Cables.
Then, Marv chats with Rob Allen, the Chief Product Officer at ThreatLocker and a former MSP owner. Rob compares the MSP landscape in the US versus Ireland and emphasizes the proactive "get-up-and-go" attitude he's observed in US-based MSPs. He shares his journey to ThreatLocker, driven by a need for more robust security solutions after witnessing frequent ransomware attacks on his clients. Rob shares an experience that was a ‘game changer’ for him and how ThreatLocker was able to solve it. He underscores the importance of a layered security approach, highlighting how ThreatLocker's elevation control and ring-fencing capabilities can nullify inherent risks.
Main Topics Covered:
- Rubber Ducky Threats: A breakdown of how these USB devices can be used for data exfiltration and system compromise.
- US vs. Ireland MSP Landscape: Rob Allen discusses the key differences in mindset and business approach between MSPs in the US and Ireland.
- The Evolution of Ransomware: Insights into how ransomware attacks have evolved, with a focus on data exfiltration and reputational damage.
- ThreatLocker's Security Approach: An explanation of how ThreatLocker's application whitelisting, ring-fencing, and elevation control features can prevent cyberattacks.
Why Listen?
This episode provides a unique blend of technical insight and real-world MSP experience. You'll gain a deeper understanding of the evolving threat landscape and learn how to implement proactive security measures to protect your business and your clients. This is a must-listen for MSPs, IT professionals, and anyone concerned about cybersecurity.
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Travel Sponsor: ThreatLocker
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode, Uncle Marv interviews Meredith Payne, Senior Director of Business Development at TDSynnex. They discuss the evolution of TDSynnex and its commitment to supporting MSPs in today's dynamic IT landscape.
Meredith shares insights into the MSP Evolve program, a framework designed to help MSPs grow and optimize their businesses. The conversation covers the range of support services, training programs, and tailored solutions available to MSPs through this initiative. Meredith emphasizes the importance of understanding each MSP's unique needs and tailoring solutions to maximize their market potential.
The discussion also touches on TDSynnex's Stream One cloud platform, billing management tools, and the new digital bridge initiative, which aims to connect MSPs with TDSynnex resources directly from their existing applications. Meredith highlights TDSynnex's commitment to providing a hybrid model that supports both digital and traditional sales approaches.
Why Listen:
This episode offers valuable insights for MSP owners and IT professionals looking to optimize their partnerships with distributors and leverage the resources available to them. Listeners will gain a deeper understanding of TDSynnex's MSP Evolve program and its potential to enhance their businesses.
What You'll Learn:
- The evolution of TDSynnex and its commitment to supporting MSPs
- Details about the MSP Evolve program and its benefits
- How TDSynnex's Stream 1 cloud platform can streamline operations
- The new digital bridge initiative and its potential to improve efficiency
- Strategies for leveraging TDSynnex's resources to grow your MSP business
Actionable Tips:
- Explore the MSP Evolve program and its consultation process to identify opportunities for partnership
- Leverage TDSynnex's Stream 1 cloud platform and billing management tools to streamline operations
- Take advantage of the white-labeled storefront option to expand your reach and automate sales processes
- Stay engaged with TDSynnex through events and webinars to learn about new offerings and enhancements
Consider TDSynnex's global presence when planning to scale your MSP business into new markets
Companies and Websites Mentioned:
- TDSynnex (tdsynnex.com)
- Ingram Micro (ingrammicro.com)
- Arrow Electronics (arrow.com)
- D&H Distributing (dandh.com)
- Microsoft (microsoft.com)
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv interviews Mike Psenka from Moovila about their AI project management platform and its benefits for MSPs. Mike addresses listener questions from the previous episode, particularly focusing on how Moovila alerts users to project deviations and integrates with PSAs like ConnectWise, Halo, and Autotask. The Critical Path Engine continuously analyzes project portfolios, identifying risks and capacity conflicts, and virtualizes updated timelines, and reschedules engineers, with the option for project managers to supervise and approve changes. Mike emphasizes the value of Moovila's operations and support teams, who assist customers with onboarding, digital transformation, and template customization.
Mike also addresses the value proposition for smaller MSPs (five or fewer employees), highlighting how Moovila can reduce operational costs, minimize the need for specialized project management hires, and provide redundancy in organizational knowledge. Upcoming features like Project Hub will offer a library of best practice templates for various tasks, further enhancing the platform's utility. He also dives into how Moovila helps MSPs manage multiple projects by identifying capacity conflicts across the entire portfolio, considering virtualized dates based on project status to prevent scheduling churn.
The discussion further explores the collaborative nature of the MSP industry and how Moovila adapts to the specific needs of MSPs compared to other sectors like construction. Mike likens Moovila to "RMM for projects," emphasizing its ability to monitor, identify risks, and provide alerts, similar to how RMM tools manage endpoints. He also explains the probability of project delays and how Moovila helps MSPs address these inevitable issues proactively.
Why Listen:
Discover how AI-driven project management can revolutionize your MSP, improving efficiency, reducing errors, and enabling better resource allocation. Learn how Moovila's unique approach can address the inherent challenges of project management and position your MSP for future success.
What You'll Learn:
- How Moovila integrates with PSAs to provide real-time project updates.
- The benefits of the Critical Path Engine for identifying and resolving project risks.
- How Moovila can help smaller MSPs scale efficiently and manage resources.
- The concept of "RMM for projects" and its application to project management.
- How Moovila addresses the probability of project delays and minimizes their impact.
Actionable Tips and Advice:
- Automate repeatable tasks: Templatize common tasks like customer onboarding to quickly create projects and assign them to engineers automatically.
- Understand your critical path: Ensure your team understands the critical path process to proactively manage projects.
- Embrace supervised automation: Use Moovila's AI to identify potential issues and virtualize solutions, but always have a project manager supervise and approve changes.
=== MUSIC LICENSE CERTIFICATE
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv interviews David Jooste from the MSPAA (MSP Association of America) about the organization's mission and activities. David emphasizes that the MSPAA focuses on public-facing advocacy for MSPs, connecting them with the business community rather than solely providing internal business advice. He highlights their efforts at events like the IT Expo, where they ensure MSPs get recognition and opportunities to speak. The MSPAA also facilitates networking dinners where MSPs can build relationships. David explains that MSPAA is unique because it does not focus on how an MSP runs its business but instead focuses on distributing MSP content to the business community. MSPAA also offers opportunities such as open contracts, which are business opportunities from companies looking for MSPs.
David addresses the common question of how the MSPAA differs from other industry organizations like ASCII and CompTIA. He reiterates that the MSPAA is externally focused, aiming to increase public awareness of MSPs. They offer resources and support, but don't dictate how MSPs should run their businesses. David shares a success story of a new MSP that significantly grew its client base through its association with the MSPAA. He also mentions virtual spaces for MSPs to connect and discuss business growth. MSPAA has been approached by companies in Canada, Australia, the UK, HP, Lenovo, Oracle, and Google who are interested in getting access to MSPs. MSPAA offers a complimentary first year of membership. After verification, members are given a searchable profile on the MSPAA website and opportunities for interviews, webinars and event hosting.
Why Listen?
This episode provides valuable insights into a unique organization dedicated to promoting MSPs to the broader business community. Learn how the MSPAA can help you gain visibility, build relationships, and grow your business through public advocacy and community engagement, without the pressure of membership fees or vendor pitches.
What You'll Learn
- How the MSPAA differs from other MSP organizations.
- The benefits of public-facing advocacy for MSPs.
- How to get involved with the MSPAA and its events.
- How the MSPAA helps MSPs connect with potential clients.
- The importance of building relationships within the MSP community.
Companies & Websites Mentioned:
- MSPAA (MSP Association of America): https://mspaa.net
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv shares his recent experience migrating mailboxes and data files to SharePoint Online and Microsoft 365 for a referral client. The project, involving 14 mailboxes for 10 users, presented challenges such as limited access to the previous hosting environment and mailboxes exceeding size limits. Marv highlights how PowerShell became essential for overcoming these obstacles, performing tasks more efficiently than the Microsoft 365 portal would allow. He emphasizes that while the portal is task-oriented, PowerShell’s object-oriented nature provides greater flexibility and speed, especially when dealing with multiple mailboxes or complex configurations.
Marv provides practical advice for those new to using PowerShell with Exchange Online, including running PowerShell as an administrator, using a dedicated admin account with multi-factor authentication, and keeping the Exchange Online management module updated. He also shares specific scripts he used during the migration, such as those for gathering mailbox information, enabling auto-expanding archives, and removing "prohibit send receive" statuses. Marv encourages listeners to download the scripts he used, test them out, and provide feedback for improvement.
Why Listen:
This episode provides valuable insights into how PowerShell can streamline Microsoft 365 migrations and other IT tasks. Whether you're new to PowerShell or looking to expand your scripting skills, you'll gain practical knowledge and actionable tips to improve your efficiency and effectiveness.
What You'll Learn:
- Why PowerShell is often better and faster than the Microsoft 365 portal for certain tasks.
- Best practices for connecting to Exchange Online using PowerShell.
- How to use PowerShell scripts to gather mailbox information and manage mailbox settings.
- How to enable auto-expanding archives and resolve mailbox quota issues using PowerShell.
- The importance of embracing PowerShell as a valuable tool in the modern IT landscape.
Actionable Tips:
- Always run PowerShell as an administrator for necessary permissions
- Use a dedicated admin account with multi-factor authentication for enhanced security
- Regularly update the Exchange Online management module
- Start with basic PowerShell scripts and gradually expand your knowledge
Links:
- Download my PDF of PowerShell Scripts: https://www.itbusinesspodcast.com/downloads/365-exchange-powershell/
=== SPONSORS
- Premier Partner: NetAlly
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
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- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv interviews Mike Psenka, CEO of Moovila, winner of the 2024 SWAG Award, about revolutionizing project management for MSPs. Mike discusses Moovila's origins, stemming from challenges observed in both the construction industry and the MSP space, and how their AI-driven platform addresses the unique needs of MSPs, particularly those looking to scale or improve their efficiency. They discuss how Moovila helps MSPs transition from traditional project management to a more automated, reliable system, emphasizing the importance of trusting the data and proactively identifying potential issues. The conversation explores the "project paradox," highlighting the statistical likelihood of project delays and the critical need for early risk detection and clear communication with clients. Mike shares how smaller MSPs can also benefit from the platform, particularly through community sharing of best practices and future automations that reduce manual tasks.
Why Listen:
This episode offers MSPs practical insights into overcoming project management challenges, improving customer satisfaction, and increasing profitability. It provides a fresh perspective on leveraging AI to automate and optimize project workflows, enabling MSPs to deliver consistent, high-quality results and build stronger client relationships through transparent communication.
What You'll Learn:
- How AI-driven project management can improve efficiency and reduce errors in MSP operations.
- The concept of the "project paradox" and its implications for managing project timelines.
- Strategies for effectively communicating project status and potential delays to clients.
- The benefits of productizing projects and leveraging community best practices.
Actionable Tips & Advice:
- Embrace Automation: Explore tools like Moovila that can automate project tasks, freeing up your team to focus on more strategic initiatives.
- Communicate Proactively: Establish clear communication channels with clients and keep them informed of project progress, potential delays, and any necessary adjustments.
- Focus on Credibility: Prioritize accurate project timelines and transparent communication to build trust and strengthen client relationships.
- Productize Your Services: Develop standardized project templates and processes to improve efficiency and consistency in your service delivery.
Companies & Websites Mentioned:
- Moovila: https://www.moovila.com/
- Connectwise: https://www.connectwise.com/
- Kaseya: https://www.kaseya.com/
- Monday: https://monday.com/
- Microsoft Project: https://www.microsoft.com/en-us/microsoft-365/project/project-management-software
- Smartsheet: https://www.smartsheet.com/
- Komatsu: https://www.komatsu.com/
- Caterpillar: https://www.caterpillar.com/
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv kicks off the podcast catching us up on his busy week at IT Expo in Fort Lauderdale, complete with a listener luncheon and MSP panel appearance! He also gives us an update on his ongoing Office 365 migration saga (we've all been there, right?).
The main event is a return visit from Chris Keith of Hirexe, diving deep into the benefits of hiring South African staff to augment your IT organization. Chris shares how Hirexe helps MSPs go beyond just finding help desk techs, and how they can even source talent for marketing, SEO, and more! They discuss the rising popularity of South Africa as a talent pool. Chris emphasizes that it isn't just about labor costs, but also about cultural affinity, similar time zones, and a sophisticated workforce. They then explore the rigorous vetting process Hirexe uses, including video recordings and personality assessments, to ensure you get the right fit. Chris also addresses concerns about commitment, emphasizing that Hirexe ensures employees receive a significant pay increase, remote work opportunities, and a supportive onboarding experience.
Marv and Chris then explore the entrepreneurial mindset needed to thrive in the MSP world, discussing the importance of focusing on vision and strategy rather than getting bogged down in technician-level tasks. Chris explains that Hirexe can free up business owners to be true entrepreneurs by providing affordable, high-quality talent. They wrap up with a discussion about changing workplace expectations and the importance of results-oriented work. And of course, it wouldn't be a show with Uncle Marv without a Florida Man story!
Guest Bio: Chris Keith is a serial entrepreneur and the founder of Hirexe, a company specializing in connecting MSPs with top-tier talent from South Africa. Chris is passionate about helping business owners focus on vision and growth by providing affordable, high-quality staffing solutions.
Companies and Websites Mentioned:
- Florida Man Shoo Alligator from backyard pool: https://tinyurl.com/4wv296ut
- Hirexe: https://hirexe.com/
- IT Business Podcast: https://itbusinesspodcast.com/
- Somewhere.com (formerly Support Shepherd): https://www.somewhere.com/
- Zero Trust World: https://ztw.com/
- MSPChannelJobs.com: https://www.mspchanneljobs.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode of the IT Business Podcast, Uncle Marv hosts cybersecurity expert Matthew Fisch and Attorney Christopher Regan to discuss the crucial "boom" moment during a cyber incident. They explore what happens when a cybersecurity disaster strikes and how to respond effectively.
The conversation kicks off by defining what "boom" means in cybersecurity terms. Matt explains that it's not always a sudden event but can be a process that unfolds over weeks or months. They stress the importance of staying calm and having a well-prepared incident response plan.
Chris, a seasoned privacy attorney, shares insights on the legal implications of declaring an incident and the importance of using the right terminology. The team discusses the value of cyber insurance and how insurers can provide crucial support during an incident.
The experts offer practical advice for IT professionals and MSPs on the front lines of incident response. They emphasize the need for proper documentation, secure communication channels, and the importance of preserving evidence.
The episode wraps up with a reminder to be cautious about sweeping minor incidents under the rug and the potential consequences of not following through on stated security policies.
=== Websites and Links:
- Fort Mesa - https://fortmesa.com/
- Florida Man in dalmatian onesie outruns troopers, tasers, and K9's: https://tinyurl.com/23f75f2x
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Chris Keith, founder of HireXE, to discuss the challenges of hiring in the IT and MSP space. Chris shares his entrepreneurial journey, from digital advertising to creating a hanger company, before focusing on solving the talent acquisition problem in the channel.
HireXE's unique approach involves tapping into the South African talent pool, where Chris has found high-quality, cost-effective professionals familiar with the MSP industry. He explains how their rigorous vetting process and full-time employment model benefit both MSPs and employees.
The conversation covers the specifics of HireXE's services, including their month-to-month contracts, seamless integration with client companies, and their ability to handle various roles from L1 tech support to service coordinators. Chris also touches on their plans to develop an AI-driven matching system to streamline the hiring process further.
Looking to the future, Chris discusses HireXE's focus on the channel market and their plans to attend industry events like ASCII. He also shares his interest in useful AI tools and his role as a "Useful AI guy," highlighting the potential of AI in enhancing productivity and decision-making in business.
Companies and Websites Mentioned:
- HireXE - hirexe.com
- MSP Channel Jobs - https://www.mspchanneljobs.com/
- Zorus - https://zorustech.com/
- RedrO- https://orderredro.com/
- ASCII Edge 2025 - https://events.ascii.com/
- Snipd - https://www.snipd.com/
=== SPONSORS
- Premier Partner: NetAlly
- Internet Provider: Rythmz
- Digital Partner: Designer Ready
=== LICENSE CERTIFICATE
This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for this Registered Project.
- Item Title: Upbeat & Fun Sports Rock Logo
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Ryan Miller, Chief Information Security Officer at RootPoint, to discuss the latest trends in cybersecurity. They dive into the recent buzz around Ghost GPT, an AI-powered tool that's causing concern in the tech world. Ryan offers a balanced perspective, explaining that while such tools may make certain hacking tasks easier, they don't necessarily lower the barrier to entry for cybercriminals as much as some fear.
The conversation shifts to the challenges of managing IT security in today's landscape. Ryan shares insights on the importance of proper security practices, including the need for comprehensive endpoint protection and the risks associated with certain vendor requirements. He emphasizes the value of collaboration between IT professionals and employees, cautioning against practices that can alienate staff, such as overly aggressive phishing simulations.
Uncle Marv and Ryan also touch on the evolving nature of managed services, with Ryan highlighting RootPoint's approach of tailoring enterprise-level solutions for their clients. The episode wraps up with a humorous Florida Man story, providing a light-hearted end to an informative discussion on serious cybersecurity matters.
=== Links and Companies Mentioned
- RootPoint - https://www.rootpoint.com/
- AV Summary Report: https://www.itbusinesspodcast.com/downloads/av-summary-2024/
- Florida Man Arrested Despite Having Ankle Monitor: https://tinyurl.com/3c6ap245
- Florida Halo Law Protects First Responders: https://tinyurl.com/244p87x9
- ThreatLocker - https://threatlocker.com/
- Mitel - https://www.mitel.com/
- Microsoft - https://www.microsoft.com/
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
- Item Title: Upbeat & Fun Sports Rock Logo
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode of Uncle Marv's IT Business Podcast, host Marv welcomes Cat Orsini, a marketing strategist with a fresh take on business growth. Cat dives into her journey from using manipulative "bro marketing" techniques to developing a more authentic, relationship-focused approach.
Cat introduces her concept of the Action Incubator and explains how she helps businesses create "firework experiences" to shorten sales cycles. She emphasizes the importance of understanding different buyer types and tailoring marketing strategies accordingly. Cat also shares insights on common mistakes businesses make when trying to scale, including automating failure instead of success and treating networks like one-night stands.
The conversation takes an interesting turn as Cat and Marv discuss the psychology behind decision-making in sales. Cat stresses the need to address both emotional and logical aspects of buying, providing valuable tips for IT service providers looking to build trust with potential clients.
Throughout the episode, Cat sprinkles in practical advice on time management, content creation, and the strategic use of data in marketing. She introduces her new Spark CRM system and explains how it helps turn networks into net worth.
This episode is packed with actionable insights for IT business owners looking to improve their marketing strategies and build stronger, more authentic relationships with clients.
=== Links and Companies Mentioned:
- Action Incubator - https://actionincubator.com/
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this engaging episode of the IT Business Podcast, Uncle Marv sits down with George Bardissi, founder of bvoip and MSP Initiative. George opens up about his transition from running an MSP to creating a VoIP solution specifically designed for IT service providers. He discusses the challenges of balancing multiple ventures and the importance of valuing one's time in the MSP world.
George explains how bvoip's OneStream platform integrates deeply with popular PSA and ticketing systems, automating call logging and enhancing customer service for MSPs. He shares insights on why many MSPs hesitate to resell VoIP services and how BVOIP addresses these concerns.
The conversation also covers the origins of MSP Initiative, including the famous bus tour during the pandemic and the community-focused events it organizes. George emphasizes the importance of creating meaningful experiences and sharing authentic knowledge within the MSP community.
=== Companies Mentioned:
- BVOIP - https://www.bvoip.com/
- MSP Initiative - https://mspinitiative.com/
- ConnectWise - https://www.connectwise.com/
- Datto - https://www.datto.com/
- Autotask - https://www.datto.com/products/autotask-psa/
- Halo PSA - https://halopsa.com/
- Syncro - https://syncromsp.com/
- SuperOps.ai - https://superops.ai/
- Zendesk - https://www.zendesk.com/
- RingCentral - https://www.ringcentral.com/
- Zoom - https://zoom.us/
- Microsoft Teams - https://www.microsoft.com/en-us/microsoft-teams/
=== LICENSE CERTIFICATE: Envato Elements Item
Item Title: Upbeat & Fun Sports Rock Logo
Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
Item ID: CSR3UET
Author Username: AlexanderRufire
Licensee: Marvin Bee
Registered Project Name: IT Business Podcast
License Date: January 1st, 2024
Item License Code: 7X9F52DNML
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this special edition of the IT Business Podcast, host Marvin Bee takes listeners on a journey through his career and the evolution of his podcast. Starting from his early days in a computer repair shop to founding his own business in 1997, Marv shares how he discovered podcasting in 2014 and became part of the Podnutz community. He recounts his experience at the 2025 PodFest conference, highlighting the growth of the podcasting industry and its impact on his own show.
Marv proudly announces that the IT Business Podcast has seen significant growth, with unique listeners increasing from 7,094 in 2023 to 8,607 in 2024. He emphasizes the show's commitment to providing valuable content to help IT business owners run their operations better, smarter, and faster.
The episode also touches on current events, including the ongoing California wildfire crisis, and stresses the importance of community in the MSP industry. Marv discusses various MSP communities and organizations, cautioning against becoming "just another membership organization with little value."
Diversity in tech is another key topic, with Marv highlighting the current state of representation and its importance for innovation and success in the global market. He also addresses the thriving nature of the MSP space, with a focus on profitability and growth expectations for 2025.
Looking ahead, Marv shares his plans for the podcast in 2025, including attending industry conferences and potentially expanding marketing efforts. He encourages listeners to support the show through various means and promises to continue delivering actionable advice, industry news, and insightful interviews.
=== Links and Companies Mentioned:
- PodFest Expo - podfestexpo.com
- Podnutz - podnutz.com
- ASCII - ascii.com
- IT Nation - connectwise.com/theitnation
- Pax8 Beyond - pax8.com
- ThreatLocker - threatlocker.com
=== LICENSE CERTIFICATE: Envato Elements Item
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode, Uncle Marv welcomes Michelle Accardi, CEO of Liongard, and Brooke Lee, the new VP of Community and Channel, to discuss Liongard's recent successes and future plans. The conversation kicks off with Michelle explaining Liongard's rapid growth, including new integrations and high-profile hires like David Powell as CRO.
Brooke shares her excitement about joining Liongard and her plans to strengthen community engagement through webinars, partner advisory councils, and the Liongard Academy. The discussion then dives into Liongard's advanced automated documentation, cyber asset discovery, and asset inventory features, highlighting how these tools can benefit MSPs.
The conversation takes an interesting turn as Michelle and Brooke discuss the upcoming RoarCon events, which will now be hosted guest format events focusing on intimate, educational experiences for partners. The episode wraps up with a humorous Florida Man segment, featuring rejected personalized license plates and a quirky story from Sheriff Grady Judd.
Throughout the show, Uncle Marv's witty banter and the guests' enthusiasm create an engaging and informative atmosphere, making this episode a must-listen for MSPs and tech enthusiasts alike.
=== Websites and Companies Mentioned:
- Liongard - https://www.liongard.com
- IT Glue - https://www.itglue.com
- CyberFOX - https://www.cyberfox.com/
- Rejected Florida Vanity License Plates for 2024 - https://tinyurl.com/bdrme8p8
- Florida Man ... with a horse - https://tinyurl.com/4x2rhxxw
- Deloitte - https://www.deloitte.com
- Zero Trust World, February 19-21, 2025: https://zerotrustworld.threatlocker.com/
- The Florida Man Games, March 1, 2025: https://www.thefloridamangames.com/
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project.
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv brings us a special edition of the IT Business Podcast, diving into the recent shakeup at Kaseya. Fred Voccola, CEO for the past decade, is transitioning to Vice Chairman after leading the company to over $1.5 billion in annual recurring revenue. This move comes as Kaseya eyes a potential public offering.
To break down this news, Uncle Marv brings on Dave Sobel, host of MSP Radio and former vendor channel member. Dave offers insights into the timing of the announcement, the implications for Kaseya's future, and how this fits into broader industry trends.
The conversation touches on the polarizing nature of Kaseya in the MSP community, the company's aggressive sales tactics, and the trend of long-term contracts in the industry. Dave cautions against emotional reactions to vendor strategies, encouraging MSPs to focus on customer experience instead.
The podcast wraps up with speculation about Kaseya's next CEO and the likelihood of an IPO in the near future. Dave suggests that while Kaseya is positioning for potential public offering, current market conditions and the mixed performance of MSP companies in the public market might delay such plans.
People/Companies Mentioned:
- Kaseya - www.kaseya.com
- ConnectWise - www.connectwise.com
- Datto - www.datto.com
- SolarWinds - www.solarwinds.com
- OpenAI - www.openai.com
- Anthropic - www.anthropic.com
- HP - www.hp.com
- Dell - www.dell.com
- Cisco - www.cisco.com
- Microsoft - www.microsoft.com
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project.
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
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- Licensee: Marvin Bee
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- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
For any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Welcome to the first episode of 2025 for the IT Business Podcast! Uncle Marv starts the year with a bang, sharing the latest industry moves and shakeups. From new job announcements to promotions, he covers it all, including the big news at LionGuard with Brook Lee and David Powell joining the team.
Marv touches on upcoming guests and events, including the Florida Man Games in March and his attendance at ThreatLocker's Zero Trust World in February. He also teases exciting new content focused on NetAlly tools, promising in-depth, practical demonstrations for IT professionals.
The episode takes a personal turn as Marv reflects on loyalty in the industry, sharing touching stories of long-time connections leading to new opportunities. He also introduces new ways for listeners to support the show, from Amazon affiliate links to Ko-Fi donations.
Wrapping up, Marv gives a heartfelt tribute to his late friend Amy Coons, revealing the profound impact she had on his decision to start his own IT business. It's a poignant reminder of the personal connections that shape our professional journeys.
Links:
- David Powell appointed new Chief Revenue Officer at Liongard: https://tinyurl.com/ycrupr58
- Brook Lee appointed as the new Vice President of Community and Channel at Liongard: https://tinyurl.com/8r7v6tmn
- Pia announces CEO Gerwai Todd’s departure: https://tinyurl.com/3z3bbz9y
- Anker 60W USB Charger - https://amzn.to/4fO0i71
- Zero Trust World, February 19-21, 2025: https://zerotrustworld.threatlocker.com/
- The Florida Man Games, March 1, 2025: https://www.thefloridamangames.com/
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project.
- Item Title: Upbeat & Fun Sports Rock Logo
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
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=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Watch the video here: https://www.youtube.com/live/9O0yF-u9P3g
Uncle Marv's IT Business Podcast ends 2024 with a bang in this special holiday episode. The show features two groups of guests from the MSP industry, including familiar faces and new additions.
The first group dives into discussions about business growth, project management challenges, and the evolving MSP landscape. Tom Bull and Stan Louissaint share insights from their Jersey-based operations, while Lynn Williams represents ASCII Group, celebrating their 40th anniversary. Brian Weiss talks about his company's pivot to a Microsoft-first approach and their recent office purchase.
The second group brings more diverse perspectives. Dawn Sizer shares a frustrating experience with a PEO integration, while Joe Balsarotti shows off his impressive autograph collection. Bradley Gross, the "attorney for all technicians," discusses the increasing recognition of legal needs in the MSP world. Brandon Martens from TruGrid and Matt Linn from Thread offer vendor perspectives on working with MSPs.
Uncle Marv announces the podcast award winners, with Dave Scott of Scott Growth Strategies taking home two awards for Best Episode and Best Guest of 2024. Moovila took home the Best Vendor Swag for 2024, accepted by Kate Schlarf, the VP for Growth Marketing for Moovila. Dave Scott of Scott Growth Strategies taking home two awards for Best Episode and Best Guest of 2024.
The show concludes with a gift card giveaway and a teaser for Uncle Marv's coverage of the upcoming Florida Man Games in March 2025.
Websites and Links:
- ASCII Group - www.ascii.com
- Thread - www.thread.com
- Moovila - https://www.moovila.com/
- Scott Growth Strategies - www.scottgrowthstrategies.com
- Florida Man Games - https://www.thefloridamangames.com/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this episode of the IT Business Podcast, host Uncle Marv welcomes Frank DeLuca from The CTO Agency to discuss the challenges and opportunities in running an IT service business. Frank shares his journey from running a BBS at 13 to founding his own MSP, highlighting the importance of adapting to client needs and staying current with technology trends.
The conversation takes an unexpected turn as Uncle Marv launches into a fiery rant about vendor-MSP relationships, sparked by a frustrating interaction with a young sales representative. This leads to a broader discussion on the changing landscape of IT services, including the push for long-term contracts and the need for better "rules of engagement" between vendors and MSPs.
Frank and Uncle Marv dive into the complexities of selling cybersecurity solutions, particularly to insurance companies and law firms. They explore strategies for bundling services and the challenges of educating clients on the necessity of robust security measures.
The episode wraps up with the popular "Florida Man" segment, featuring a shocking story about a Santa Claus impersonator arrested for child pornography, and a discussion on the technologies used to combat such crimes.
Guest Bio:
Frank DeLuca is the founder of The CTO Agency, an IT service provider specializing in professional services and insurance clients. With over 20 years of experience in the tech industry, Frank brings a wealth of knowledge on running a boutique MSP.
Links and Websites:
- Vote for the 2024 Podcast Awards: https://www.itbusinesspodcast.com/survey/2024-podcast-awards/
- The CTO Agency - https://www.thectoagency.com/
- Florida 'Santa' Sentenced in Child Pornography Case: https://tinyurl.com/mrynffcu
- SonicWall and CrowdStrike Join Forces: https://tinyurl.com/3xfcn3rz
- SonicWall - www.sonicwall.com
- CrowdStrike - www.crowdstrike.com
- Sentinel One - www.sentinelone.com
- Sophos - www.sophos.com
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Richie Wade, Manager of Sales Engineering at DNSFilter, to explore the cutting-edge world of DNS security. Richie shares insights on how DNSFilter is leveraging AI to detect threats up to 7 days faster than traditional methods, catching 70% of threats with their in-house solution.
The conversation dives into DNSFilter's recent integrations with major PSAs like ConnectWise and Datto Autotask, aimed at streamlining workflows for MSPs. Richie explains how these integrations minimize administrative workload and improve billing accuracy.
Uncle Marv and Richie also discuss the changing cybersecurity landscape, with Richie revealing a 14% increase in malware and a 36% overall increase in threats on their network this year alone. They emphasize that organizations of all sizes are potential targets, debunking the myth that only large enterprises are at risk.
The podcast touches on DNSFilter's unique features, including on-demand categorization of new domains and the ability to block newly registered domains. Richie also previews upcoming features like URL filtering and hints at more MSP-focused integrations in the pipeline.
Towards the end, they discuss DNSFilter's upcoming annual security report and the importance of staying ahead of emerging cyber threats. The episode wraps up with a teaser about DNSFilter's pricing changes and new features coming in the new year.
=== Websites and Links Mentioned:
- DNSFIlter Announces Integration with Six Leading PSA Platforms: https://tinyurl.com/5n6ck2z8
- Rise in Malicious Domains: https://tinyurl.com/3m95kzff
- DNSFilter - https://www.dnsfilter.com
- SuperOps - https://superops.com/
- ConnectWise - https://www.connectwise.com
- Datto Autotask - https://www.datto.com
- Pulseway - https://www.pulseway.com
- Halo - https://halopsa.com/
- N-Able - https://www.n-able.com/
- Syncro - https://www.syncromsp.com
- AppRiver - https://www.appriver.com
- Rewst - https://rewst.io/
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
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- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
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For any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv welcomes Zach Kromkowski, co-founder and CEO of Senteon, and winner of the 2024 IT Nation Pitch It competition. Zach kicks things off by sharing his recent transition to van life, discussing the challenges and goals behind this lifestyle change, including plans to visit MSP partners across the country.
The conversation shifts to the state of MSP conferences, with Zach offering his perspective on the increasing number and scale of events. He emphasizes the importance of lowering barriers for innovative startups to participate and suggests more focused, skill-based conference tracks.
Zach then dives into Senteon's journey, from its inception as an EDR platform to its current focus on automated system hardening based on CIS benchmarks. He discusses the pivots the company made, the importance of market research, and how the COVID-19 pandemic unexpectedly aided their development process.
The episode wraps up with a discussion on the complexities of system hardening, highlighting the depth of knowledge required and the value of automated solutions in this space.
Links and Websites:
- Senteon - https://senteon.co/
- ConnectWise - https://www.connectwise.com/
- Liongard - https://www.liongard.com/
- Compliance Scorecard - https://compliancescorecard.com/
- Florida Man Puts on Helmet; Intentionally Crashes into USAA Building: https://tinyurl.com/4yruecbp
- Zach Previous Appearance on the IT Business Podcast: https://www.itbusinesspodcast.com/672
=== MUSIC LICENSE CERTIFICATE: Envato Elements Item
This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for one Single Use for this Registered Project.
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Item ID: CSR3UET
- Author Username: AlexanderRufire
- Licensee: Marvin Bee
- Registered Project Name: IT Business Podcast
- License Date: January 1st, 2024
- Item License Code: 7X9F52DNML
For any queries related to this license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new or Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Listeners will be engaged by Marv's storytelling as he recounts a recent incident involving a $300,000 ransomware attack faced by a client due to poor security practices. He discusses how the lack of proper protections led to devastating consequences and stresses the significance of adopting a zero-trust framework.
Marv outlines three core principles:
- never trust, always verify
- least privilege access
- assume a breach.
He also shares insights from his own client interactions, illustrating the challenges of implementing these principles in real-world scenarios. Additionally, Marv provides updates on upcoming shows, including Black Friday and Cyber Monday previews, encouraging listeners to explore valuable tech products for the holiday season
Websites and Links:
- *** Vote for the 2024 Podcast Awards: https://www.itbusinesspodcast.com/survey
- ThreatLocker: https://www.threatlocker.com/
- Black Friday Amazon Live with Eric Pinto: https://www.youtube.com/live/xCdVY_CWUOs?si=UWVsuza6N2plQwMo
- Black Friday Amazon Live with Dawn Sizer: https://www.youtube.com/live/pNNgytMlNEI?si=JEjczLwCmOenn6iK
People Mentioned for Shout Outs
- Eric Pinto
- Dawn Sizer
- Erin Lawrence
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv sits down with Paco Lebron, an MSP from the Chicago area and the mastermind behind MSP Unplugged. Paco shares his experience switching from Syncro to SuperOps about a year ago, shedding light on the reasons behind the move and the improvements he's seen. Paco discusses the early days of SuperOps, addressing some of the marketing controversies that initially surrounded the company. He emphasizes how SuperOps has since transformed its image and focused on community-first initiatives.
The conversation dives into the key factors that led Paco to make the switch, including improved transparency in ticket management, real-time updates, and enhanced efficiency. Paco highlights SuperOps' user-friendly interface, responsive support, and commitment to continuous improvement as standout features. Uncle Marv and Paco also touch on areas where SuperOps is still developing, such as CRM functionality and sales automation. Paco, as a member of the SuperOps Advisory Board, provides insights into upcoming features and improvements without breaking any NDAs.
The episode wraps up with a discussion on the importance of choosing the right tools for your MSP and being open to change when necessary. It's a must-listen for MSPs considering a platform switch or looking to stay informed about the latest developments in the industry.
Websites and Links:
- SuperOps - http://itbusinesspodcast.com/superops
- Syncro - https://syncromsp.com/
- ProdigyTeks - https://www.prodigyteks.com/
- N-Able - https://www.n-able.com/
- Datto - https://www.datto.com/
- Kaseya - https://www.kaseya.com/
- PC Matic - https://www.pcmatic.com/
- Pax8 - https://www.pax8.com/
People Mentioned:
- Juan Fernandez
- Emily Glass
- Troy
- Ian Alexander
- Richard
- John Dubinsky
- Cramer Snuggs
- Gene Kim
- Andy Cormier
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
Uncle Marv delivers a mix of personal updates, industry news, and a surprising announcement. He kicks off by discussing his recent collaboration with Mike Smith on a client project in Fort Lauderdale, highlighting the benefits of his office space for out-of-town IT professionals.
Marv then dives into cybersecurity awareness, sharing details about an upcoming training session he's conducting for a client. He discusses his approach to the training, including the use of informative videos and explanations of security measures like ThreatLocker and multi-factor authentication. The podcast covers recent industry news, including reports from Cujo AI and Keeper Security about the state of cybersecurity threats. Marv also touches on Kaseya's announcement of free hardware for Datto Siris, discussing its potential impact on MSPs and their clients.
The episode's highlight is Marv's revelation that he's been approved as media personnel for the upcoming Florida Man Games in March 2025. He expresses his excitement and asks listeners for ideas on how to cover this unique event. Marv wraps up with two Florida Man stories, including a lawsuit against Netflix over streaming issues and a dramatic python-alligator rescue in the Everglades. He concludes with reflections on his recent experience as a subcontractor, offering insights into the perspective it provided.
Websites and Links:
- Amazon Live: https://www.amazon.com/live
- Easy Cater: https://www.ezcater.com/
- Florida Man Sues Netflix Over Tyson-Paul Fight: https://tinyurl.com/3944smkc
- Florida Man Saves Alligator from Monster Python: https://tinyurl.com/49t5rt56
People Mentioned for Shoutouts:
- Mike Smith
- Michael Smith Jr.
- Dawn Sizer
- Erin Lawrence
- Jay McBain
- Frank DiBenedetto
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
In this action-packed episode, Uncle Marv sits down with Rob Rae, the self-proclaimed "godfather of the channel" from Pax8, to discuss the recent ConnectWise partnership announcement and the new Voyager partner program. Rob dishes on the reasoning behind credit card surcharges and how Pax8 is investing in better tools and experiences for MSPs. The conversation takes a fun turn as they debate the merits of rappers versus a cappella groups for tech conference entertainment.
Next up, Mark Ralls, president of Auvik, joins the show to talk about their network monitoring and management tool designed specifically for MSPs. Mark highlights Auvik's standout feature - its network mapping capabilities - and how it integrates seamlessly with ConnectWise to provide frictionless IT solutions. He also teases their new NorthStar feature, which helps technicians visualize and troubleshoot network issues more effectively.
Both guests offer valuable insights into the evolving MSP landscape, upcoming industry events, and the importance of creating exceptional experiences for partners and clients alike.
Guest Bios:
- Rob Rae: SVP of Business Development at Pax8, known for his energetic presence and deep understanding of the MSP ecosystem.
- Mark Ralls: President at Auvik, bringing extensive experience in network management solutions tailored for MSPs.
Websites Mentioned:
- Pax8: https://www.pax8.com
- Auvik: https://www.auvik.com
- ConnectWise: https://www.connectwise.com
People Mentioned for Shout Outs:
- Flo Rida
- Ludacris
- Nelly
- Snoop Dogg
- Fatboy Slim
- Pentatonix
- Kenny G
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
In this action-packed episode of the IT Business Podcast, Uncle Marv serves up two interviews straight from the bustling floor of IT Nation Connect in Orlando.
First up, Vinh Pham from SecureFrame breaks down how their compliance automation platform is revolutionizing the way MSPs handle frameworks like CMMC, NIST, and CIS. Vinh explains how SecureFrame's continuous monitoring keeps clients compliant in real-time, not just with point-in-time snapshots. He also dishes on their free partner program and the game-changing GAFA assessment tool.
Then, James Allen from PIA takes the mic, sharing how their AI-powered service desk solution is transforming MSP profitability. James drops some jaw-dropping stats, including one partner who boosted their endpoint-per-tech ratio from 190 to 357! He also teases an upcoming presentation titled "I gave ChatGPT 50,000 tickets and this is the result" - talk about spicy! Both guests offer unique perspectives on how emerging technologies are reshaping the MSP landscape. From streamlining compliance to supercharging service desks, this episode is packed with insights to help your MSP level up.
Guest Bios:
- Vinh Pham is from SecureFrame, a compliance automation platform helping MSPs turn security frameworks into revenue generators.
- James Allen is the Vice President of Sales at PIA, bringing AI-powered efficiency to MSP service desks from his base in Tampa, Florida.
Websites Mentioned:
- SecureFrame: https://secureframe.com/partners
- PIA: https://pia.ai/
People Mentioned for Shout Outs:
- Manny
- Tim Coach
- Brook Lee
- Joe A. Todd
- Aaron Hadibazi
- Todd Clark
- Gary Pica
- Peter Kajawa
- Sean from Tag
- Marissa from Tag
- John from CMIT
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv’s IT Business Podcast welcomes Henry Timm, the dynamic CEO of Phantom Technology Solutions, who shares his insights on navigating the ever-evolving landscape of managed IT services. This episode dives into the balance between running a successful MSP and actively participating in industry events, highlighting the importance of community and collaboration among IT professionals. Henry emphasizes that success in this field is not just about profit but also about fostering relationships and supporting one another in a competitive environment.
In this engaging conversation, Uncle Marv and Henry explore the challenges and rewards of attending nearly 50 industry events in a year. Henry discusses how his strong team and established systems allow him to manage his MSP effectively while being a prominent figure in the tech community. They touch on the shifting dynamics between MSPs, vendors, and private equity, advocating for a more collaborative approach that prioritizes community over competition. Henry also introduces listeners to the Tech Degenerates, a vibrant community of MSPs and vendors that fosters knowledge sharing and support without the pressure of sales pitches.
Guest Bio:
Henry Timm is the CEO of Phantom Technology Solutions, a managed IT services provider based in Rolling Prairie, Indiana, dedicated to empowering businesses across the Midwest since 2010.
Websites and Links:
- Phantom Technology Solutions: phantomtechsolutions.com
- Florida man accused of stabbing brother in neck for ‘talking over’ food while cooking: https://tinyurl.com/54wyycnj
- Compression Packing Cubes: https://amzn.to/40NYV4m
People Mentioned for Shout Outs:
- JB Fowler
- John Carlo
- Mike Smith
- Rob Rae
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode, Uncle Marv sits down with Kip Fanta from GetInSync and Mark Alayev from Thread to discuss the latest developments in MSP services and AI technology.
Kip Fanta, newly joined with GetInSync, talks about the company's focus on VCIO services and helping MSPs communicate better with their clients. He emphasizes the importance of understanding the full IT landscape and how Get In Sync can help MSPs move up the value chain, especially in co-managed IT scenarios. Kip also touches on the customization capabilities of their platform and the financial model that benefits both MSPs and their clients.
Mark Alayev, CEO of Thread, dives deep into the world of AI-driven service desks. He discusses Thread's new product, which uses agentic AI to create custom agents for different industries. Mark emphasizes the importance of giving MSPs control over AI behavior and explains how Thread's solution focuses on human-to-human communication while integrating with system-to-system automation. He also shares his thoughts on the future of AI in the MSP industry, predicting that 20-35% of service desk requests could be fully automated in the near future. Both interviews provide valuable insights into the evolving landscape of MSP services and the role of AI in shaping the future of IT support.
Guest Bios:
- Kip Fanta: Former Procter & Gamble IT professional, now driving partner relationships at Get In Sync, focusing on VCIO services for MSPs.
- Mark Alayev: CEO of Thread, leading the charge in AI-driven service desk solutions for MSPs.
Websites Mentioned:
- Get In Sync: https://getinsync.ca/
- Thread: https://www.getthread.com/
People Mentioned for Shout Outs:
- Stuart Holtby
- Bobby Jacobs
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with Adam Kerrigan, discussing his journey from MSP owner to M&A specialist and competitive powerlifter. Adam shares his near-drowning experience that led to a health transformation and eventual world championship in powerlifting. The conversation shifts to the MSP industry, with Adam providing valuable insights on M&A trends, growth strategies, and the importance of peer groups for MSP success. The discussion covers the structure of a $50 million MSP, highlighting ITS's 360-person team spread across seven Western states and international locations. Adam emphasizes the value of new client growth and offers advice for MSPs looking to position themselves for acquisition. He also touches on the impact of election cycles on MSP profitability and valuations.
In the second segment, Uncle Marv chats with David Nankervis from Cork. David shares his excitement about Cork's rapid growth and their focus on planning for 2025. The conversation briefly touches on Cork's evolution from a cyber warranty company to its current expanded offerings.
Guest Bios:
- Adam Kerrigan: M&A specialist at ITS, world champion powerlifter, and former MSP owner known for his signature fanny pack.
- David Nankervis: Six-month veteran at Cork, driving the company's expansion and strategic planning for 2025.
Websites and Links:
- Intelligent Technical Solutions: https://www.itsasap.com/
- Cork Cyber Warranty: https://corkinc.com/
People Mentioned for Shout Outs:
- Linda Rose, Peter Kajawa, Jay McBain, Robin Robbins
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with Jay McBain, a leading industry analyst from Canalys. Jay shares fascinating statistics about the managed services industry, revealing it's a $608 billion global business, twice the size of the SaaS industry. He explains how private equity is reshaping the landscape, driven by tech's rapid growth and attractive returns. The conversation then shifts to AI and its impact on the industry. Jay discusses the recent CompTIA acquisition and how it might transform the certification business. He also touches on the challenges MSPs face as vendors grow and potentially shift focus away from smaller businesses.
In the second half of the episode, Uncle Marv chats with Bobby Jacobs from Thread, winners of last year's Pitch It competition. Bobby talks about Thread's evolution, including their new AI Service Desk and expanded integrations. He shares how their AI-powered solutions are revolutionizing ticket management and improving efficiency for MSPs. The episode wraps up with some fun insights into Thread's unique marketing approach at IT Nation, including their "death to the ticket" theme and innovative booth activities.
Guest Bios:
- Jay McBain: Leading industry analyst at Canalys, known as "the voice of the channel."
- Bobby Jacobs: Representative from Thread, an AI-powered customer experience platform for MSPs.
Websites and Links:
- Canalys: https://canalys.com/
- Thread: https://www.getthread.com/
People Mentioned for Shout Outs:
- Peter Kajawa
- Mark (Thread CEO)
- Michelle (Jay's wife)
- Flo Rida
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode live from IT Nation Connect in Orlando, sponsored by Thread and powered by Rhythms. He first interviews Amy Roman, founder of AmplifyGTM, a go-to-market consultancy focused on MSPs and tech companies. Amy shares her journey from consumer goods to tech, explaining how she helps companies build sustainable revenue ecosystems as a fractional CRO. She emphasizes the importance of strategy and infrastructure in driving long-term results.
In the second segment, Uncle Marv chats with Cole Knuth, President and CEO of FifthWall. Cole recounts his transition from the electrical industry to IT, starting his tech career at PAX8 in 2017. He provides insights into PAX8's rapid growth and the evolving MSP landscape.
Both guests bring unique perspectives on the tech industry, offering valuable insights for MSPs and IT professionals looking to grow their businesses.
Guests:
- Amy Roman: Founder of AmplifyGTM, a go-to-market consultancy for MSPs and tech companies.
- Cole Knuth: President and CEO of FifthWall, with previous experience at PAX8 and in the electrical industry.
Websites and Links:
- AmplifyGTM: https://amplifygtm.com/
- FifthWall: https://fifthwallsolutions.com/
- Pax8: https://www.pax8.com/en-us/
People Mentioned for Shout Outs:
- Jim Kennedy
- Jennifer Bleam
- Flo Rida
- Stone Temple Pilots
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with Peter Kujawa from ConnectWise, discussing the latest trends in the MSP industry. Peter shares fascinating data on revenue growth, wage inflation, and profitability. He notes that while organic growth has slowed to about 10%, profitability is improving as wage inflation eases. The conversation shifts to the value of MSPs, with Peter emphasizing the importance of maximizing EBITDA and running an efficient business. He dispels concerns about a potential bubble in MSP valuations, citing the large supply of MSPs and increasing interest from private equity firms.
In the second half, Uncle Marv chats with Diana Giles from Skyline IT Management. Diana shares her conference experience and discusses her new podcast, "For the Health of IT," which focuses on mental and physical wellness in the IT industry. They explore the importance of addressing mental health issues and removing the stigma associated with them. The episode wraps up with Diana providing updates on her business, including strategic decisions to focus on specific clients and services. She also touches on her ongoing education in Microsoft 365 Defender, hinting at potential changes in her service offerings.
Guests:
- Peter Kujawa: Vice President and General Manager, Service Leadership at ConnectWise
- Diana Giles: Owner of Skyline IT Management and host of "For the Health of IT" podcast
Websites and Links:
- ConnectWise: https://www.connectwise.com/
- Service Leadership: https://www.service-leadership.com
- Skyline IT Management: https://skylineitmgmt.com/
- For the Health of IT podcast: https://forthehealthofit.tech
People Mentioned for Shout Outs:
- Jay McBain from Canalys
- Steve (Diana's husband)
- Infima and ThreatLocker (for sponsoring Medieval Times event)
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with Aaron Kennedy, discussing his journey from MSP owner to ScalePad executive. Aaron shares his experiences selling an MSP in 2016, highlighting the importance of contracts and EBITDA in valuations. He then details his transition to Cognition 360, which was later acquired by ScalePad. The conversation shifts to the significance of data in managing MSPs. Aaron explains how tools like ScalePad help owners analyze agreement profitability, technician efficiency, and make informed decisions about growth and hiring. He emphasizes the need for historical data analysis to predict future performance and maintain service levels.
In the second segment, Ryan Sigouin, ScalePad's Chief Revenue Officer, joins Uncle Marv. Ryan discusses ScalePad's recent acquisitions and the company's vision for integrating its various products. He reveals plans for a consolidated data platform that will streamline integrations across the MSP space, potentially revolutionizing how software companies interact within the industry. Ryan also sheds light on his role as CRO, explaining how it encompasses sales, marketing, revenue operations, and customer success. He stresses the importance of a cohesive approach to product-led and marketing-led growth, as well as customer retention and expansion.
Websites and Links:
- ScalePad: https://www.scalepad.com/
People mentioned for shoutouts:
- Brooke Lee (Director of Channel at ScalePad)
- Chris (ScalePad executive)
- Joel (ScalePad executive)
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with a heartfelt tribute to veterans, acknowledging their sacrifices and encouraging listeners to support veteran organizations. He then dives into his recent experiences at three major IT conferences: ASCII EDGE in Clearwater, DattoCon in Miami, and IT Nation Connect in Orlando. The podcast host shares exciting news about upcoming episodes featuring interviews from IT Nation Connect. He mentions live streaming efforts at the conference, made possible by Rhythms' internet-in-a-box solution. Listeners can expect 16 interviews across 8 episodes, including candid conversations with industry figures like Rob Rae from Pax8. Uncle Marv touches on key announcements from the conferences, such as Datto's K365 addition and ConnectWise's ASIO platform expansions. He briefly discusses his own product stack and approach to adopting new technologies.
The episode wraps up with a preview of upcoming content, including a swag review, Black Friday preview shows, and a special holiday episode. Uncle Marv encourages both long-time listeners and newcomers to stay tuned and follow the show on their preferred platforms.
People Mentioned for Shoutouts
- Rob Rae
- Amy Roman
- Cole Knuth
- Adam Kerrigan
- Flo Rida
- Tony Hawk
- Henry Timm
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode, Uncle Marv roams the vendor hall at DattoCon 2024, bringing us candid conversations with key players in the MSP industry. He kicks things off with Dean Trempalas from Empath, discussing the surprising turnout and the impact of Kaseya 365 on the MSP landscape.
Next, Matt Solomon from Channel Program shares insights on the event's traffic and the importance of product reviews in the channel. We also hear about their new feature that helps MSPs find relevant events based on their tech stack.
Cynthia from CyberQP talks about their hot new end-user elevation product and their charitable efforts supporting sea turtles. She also gives us a sneak peek at their upcoming appearances at IT Nation and DattoCon APAC.
Dustin Puryear of Giant Rocket Ship explains how their Smart Dispatch feature is revolutionizing ticket management for MSPs. He also shares some exciting news about his recent exit from his MSP to focus fully on Giant Rocket Ship.
The episode wraps up with conversations with industry veterans George Bardissi from B-VoIP and Michelle Ragusa McBain from SonicWall. George dishes on the event's atmosphere and their legendary pizza party, while Michelle talks about SonicWall's new partner portal and service provider program.
Throughout the interviews, we get a taste of the vibrant energy at DattoCon, from the packed vendor hall to the late-night networking events. It's clear that despite the challenges of the past year, the MSP community is thriving and innovating.
Vendors Interviewed:
- Dean Trempalas (Empath)
- Matt Solomon (Channel Program)
- Cynthia Schreiner (CyberQP)
- Dustin Puryear (Giant Rocket Ship)
- George Bardissi (B-VoIP)
- Michelle Ragusa McBain (SonicWall)
- Michael Crean (SonicWall)
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by setting the scene at DattoCon, where the energy is high after two days of groundbreaking announcements. He introduces Ranjan Singh, who dives right into the buzz surrounding Kaseya's latest offerings.
Ranjan explains the challenge of keeping product launches under wraps until the big reveal, emphasizing the importance of a well-executed rollout. He shares the overwhelmingly positive reaction to Kaseya 365, with customers describing it as a "no-brainer" decision.
The conversation turns to the inclusion of SaaS Alerts in Kaseya 365 user at no additional cost, addressing concerns about long-term pricing. Ranjan clarifies that this is not a temporary promotion but a core part of the Kaseya 365 license offering.
Uncle Marv and Ranjan discuss the significance of having 12 point products integrated into two platform licenses, potentially replacing up to 11 vendors. They explore the benefits for both emerging MSPs and established businesses, touching on time savings, cost efficiency, and streamlined onboarding.
The interview takes an interesting turn as they address concerns about commoditization in the industry. Ranjan reframes the conversation, describing Kaseya's approach as "democratizing" rather than commoditizing, making essential tools accessible to MSPs of all sizes.
They wrap up by discussing the future of Kaseya's product lineup, hinting at more innovations to come, and emphasizing the value of attending events like DattoCon to see these announcements firsthand.
People Mentioned:
- Ranjan Singh
- Fred Voccola, CEO of Kaseya
- Nadir Merchant
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by introducing Kelvin Daniels, a seasoned IT professional with over 20 years of experience in the industry. Kelvin shares his journey as a long-term Datto partner, selling their products for over 15 years and being credited with pioneering innovative sales approaches in the Midwest.
The conversation then shifts to Xtona, where Kelvin has been working for the past three years. He explains how he introduced Datto products to the company, replacing their previous Barracuda solutions. Kelvin highlights the challenges of convincing customers to switch to a more expensive but superior product.
Kelvin goes on to describe Xtona's diverse client base, which includes ISPs, municipalities, law enforcement agencies, and manufacturing companies across the United States. He emphasizes their focus on compliance and regulation, particularly for clients with heavy compliance requirements.
The discussion then turns to the recent announcements at DattoCon, particularly the launch of the 365 User portion. Kelvin expresses his excitement about this development and how it aligns with Xtona's current evaluations of similar products.
Uncle Marv and Kelvin also touch on the importance of integrated solutions and how they contribute to efficiency and customer retention. Kelvin shares that Xtona ranks in the top 5% of the top 1% of companies nationwide in customer retention, attributing this success to their commitment to service delivery.
The conversation wraps up with Kelvin explaining Xtona's philosophy of being a "managed services partner" rather than a provider, emphasizing their focus on creating partnerships with clients and helping them serve their own customers better.
People mentioned for shoutouts:
- Nadir Merchant
- Manny (Account Manager)
- Vega (Account Manager)
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode from the Fontainebleau resort in Miami, where he's attending DattoCon 2024.
Nadir Merchant introduces Kaseya 365 User, a new product offering that focuses on protecting and backing up users, complementing the previously launched Kaseya 365 Endpoint.
The Kaseya 365 User bundle includes email protection, anti-phishing software, security awareness training, phishing simulation, and SaaS backup. Nadir emphasizes that Kaseya 365 is not just a bundle, but a unified product with seamless integrations and a consistent user experience.
Cooper AI, Kaseya's artificial intelligence engine, is powering several new features, including the Smart SOP Generator, launching early next year, will automatically create SOPs by recording and annotating user actions in the browser. Nadir hints at future developments, including expanding Cooper Copilot capabilities to passwords, configs, and checklists.
The episode wraps up with a teaser of more announcements to come at the conference and future Kaseya events.
- Cooper Bots: An automation platform allowing users to create autonomous workflows across IT Complete.
- Cooper Copilot for IT Glue: Introduces Smart Assist for curating documentation and the upcoming Smart SOP Generator.
- Cooper Copilot for PSA: Available for both Autotask and BMS, offering ticket summarization and resolution summaries.
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show by recapping his recent visit to DattoCon in Miami, where Kaseya made significant announcements about new user licenses and product offerings. He then welcomes Jennifer Bleam, author of "Simplified Cybersecurity Sales for MSPs," to discuss marketing and sales strategies.
Jennifer emphasizes the importance of a holistic approach to marketing, explaining the concept of a marketing funnel and how different tactics serve various purposes. She stresses that while leads are the ultimate goal, top-of-funnel activities like creating awareness and engagement are crucial steps in the process.
The conversation shifts to LinkedIn marketing, with Jennifer cautioning against aggressive tactics that can erode trust. She advocates for a more thoughtful approach, suggesting that valuable content and personalized outreach can set businesses apart in a sea of generic pitches. Jennifer provides practical advice on nurturing leads without being pushy, recommending a consistent schedule of weekly emails and regular social media posts across platforms. She introduces the concept of "habit stacking" to help MSPs build a sustainable marketing routine.
The discussion turns to sales techniques, with Jennifer outlining a strategy to naturally lead prospects towards closing. She explains the importance of revealing gaps in a prospect's current situation and helping them visualize the consequences of inaction. Uncle Marv and Jennifer also touch on the value of qualification and disqualification in the sales process, emphasizing that not every lead is worth pursuing. They discuss how to gracefully exit conversations with prospects who aren't a good fit.
The episode concludes with Uncle Marv's signature "Florida Man" segment, where Jennifer shares a bizarre local story from Maryland, only to be outdone by Uncle Marv's tale of a Florida man's inexplicable in-flight assault.
Websites and Links Mentioned:
- Jennifer's Book, Simplified Cybersecurity Sales for MSPs: https://amzn.to/48rDSq6
- Jennifer's Book, with Bonus Material: https://mspsalesrevolution.com/book-plus-bonus
- They Ask, You Answer by Marcus Sheridan: https://amzn.to/3YNvk8P
- Keyword Research Tool: https://answerthepublic.com/
- Florida Man Assaults Sleeping Passenger: https://tinyurl.com/2emdvxju
People Mentioned:
- Dawn Sizer
- Tim Golden
- Sean Lardo
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the podcast with Robert Thompson, an ASCII member and Spark peer group leader from Canada. Thompson shares his journey from break-fix to managed services, highlighting the importance of client communication and technology business reviews. He emphasizes the value of the ASCII community in knowledge sharing and business growth.
The podcast then shifts gears with Vladan Gajicic, owner of GVS IT Services in Jacksonville, Florida. Gajicic recounts his transition from working for managed service providers to starting his own business in 2018. He discusses how his company unexpectedly grew during the COVID-19 pandemic by providing level three support to other MSPs.
The episode concludes with an exciting interview featuring Juan Fernandez from SuperOps. Fernandez unveils SuperOps' new AI, named Monica, and hints at upcoming integrations. The conversation also touches on the ASCII Cup event, sponsored by SuperOps, which includes a DeLorean-themed party and break dancers, emphasizing the importance of community building in the IT industry.
Key Segments:
- Robert Thompson on managed services and client communication
- ASCII community benefits and peer group leadership
- Vladan Gajicic's journey from employee to business owner
- Unexpected growth during the COVID-19 pandemic
- SuperOps' new AI integration: Monica
- ASCII Cup event and community building
- The future of managed services and IT business
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with Joe Balsarotti, a long-time ASCII member and owner of Software to Go, a computer store with over 40 years of history. Joe shares his journey from retail software sales to becoming a full-service IT provider serving customers in 42 states. He emphasizes the importance of empowering staff, sharing how he gives his employees credit cards and encourages them to think like owners.
Joe recounts a heartwarming story about hiring his office manager from a McDonald's drive-thru and how she's grown to handle basic tech support for clients. He also discusses the evolution of his business model and the value of ASCII membership over the years, highlighting the importance of relationship-building and networking at events.
The episode then shifts to an interview with Terry McAdams of Mac Tech Solutions, representing ASMC (Apple Solutions Marketing Corporation). Terry explains the recent partnership between ASCII and ASMC, aimed at bridging the gap between PC-focused MSPs and Apple-centric businesses. He shares his background in both Windows and Mac environments, debunking misconceptions about the limitations of Macs in business settings.
Terry discusses the opportunities for collaboration between ASCII and ASMC members, including hardware sales, co-managed services, and knowledge sharing. He also touches on the challenges of transitioning to managed services and the overwhelming array of tools available in the industry.
Both interviews provide valuable perspectives on adapting to industry changes, the importance of customer relationships, and the potential for growth through strategic partnerships. Key Segments:
- Joe Balsarotti's 40+ years in the IT industry
- Evolution of Software to Go's business model
- Empowering employees in IT businesses
- Long-term value of ASCII membership
- ASCII and ASMC partnership
- Terry McAdams' journey from Air Force to Mac Tech Solutions
- Misconceptions about Macs in business environments
- Opportunities for collaboration between PC and Mac-focused MSPs
- Challenges in transitioning to managed services
- The overwhelming landscape of IT tools and services
People Mentioned for Shout Outs:
- Jeffrey Boyd
- Bradley Gross
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Sean Lardo Interview:
- IT Nation event coming up in two weeks (November 6-8) at Rosen Shingle Creek in Orlando, Florida
- PitchIT competition highlights: record number of applicants (over 150) from global regions
- Final three PitchIT competitors: PC PowerSafe, Senteon Cybersecurity, and Seedpod Cyber
- IT Nation features: Tony Hawk as keynote speaker, Stone Temple Pilots for entertainment
- K9s for Warriors philanthropy initiative with autographed Tony Hawk skateboards for top donors
- Unexpected $1,001 donation pledge from Uncle Marv for K9s for Warriors
Stanley Louissaint Interview:
- ASCII SPARK peer groups: geographically dispersed members grouped by revenue ranges
- Benefits of peer groups: problem-solving, sharing experiences, and business growth
- Importance of consistency in business and client satisfaction
- Discussion on client acquisitions and IT integration challenges
- Automation in IT businesses: balancing efficiency with practicality
- Personal anecdote about over-complicating automation for financial data conversion
Key Segments:
- IT Nation and PitchIT competition updates
- ASCII SPARK peer groups overview
- Business consistency and growth
- Client acquisitions and IT integration
- Automation in IT businesses
- Personal experiences with automation attempts
Websites mentioned:
- IT Nation PitchIT: https://www.connectwise.com/theitnation/pitchit
- IT Nation Connect, November 6-8: https://www.connectwise.com/theitnation/connect-na
People mentioned for shout outs:
- Michael Crean from SonicWall
- Chad Kempt
- Dawn Sizer
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with Steve Copeland from RYTHMz, discussing their innovative "internet in a box" solution. Steve explains how their 5G technology is revolutionizing business continuity and disaster recovery. He shares examples of how RYTHMz has helped partners increase profits and maintain connectivity during critical events. The conversation then shifts to the future of technology, touching on AI, 5G, and IoT. Steve provides insights into how MSPs can effectively use AI in their operations, emphasizing the importance of monitoring and training clients on AI usage.
In the second part of the episode, Uncle Marv interviews Dawn Sizer from 3rd Element Consulting. Dawn discusses her company's impressive growth, attributing it to client expansion, targeted marketing strategies, and the introduction of new service divisions. Dawn shares her experience working with Decoded Strategies to revamp their website, highlighting the importance of tailoring language to target high-risk clients. She also reveals 3rd Element Consulting's plans for new divisions in access control, event management, and content marketing.
The episode concludes with a heartwarming exchange between Uncle Marv and Dawn, emphasizing the value of personal connections in the IT industry.
Key Segments:
- RYTHMz's 5G "internet in a box" solution
- Business continuity and disaster recovery in IT
- The future of AI, 5G, and IoT in the IT industry
- 3rd Element Consulting's growth strategies
- Website revamp and targeted marketing
- Expansion into new service divisions
- The importance of personal connections in IT
Websites and Links:
- RYTHMz: https://rythmz.com/
- 3rd Element Consulting: https://www.3rdelementconsulting.com/
People Mentioned for Shout Outs:
- Stan Louissaint
- Kristen and Annie from Decoded Strategies
- Dave (Dawn's husband and business partner)
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show by introducing Eric Torres, who recently joined Pax8 in a new role focused on channel and community engagement. The conversation covers Eric's transition to Pax8 and his first experiences with the company, including attending the Pax8 Beyond event in Berlin.
Eric shares insights on Pax8's approach to community engagement, highlighting their extensive event calendar and plans to expand their reach. He discusses the importance of the Pax8 marketplace and how it's leveling the playing field for MSPs, allowing them to compete for larger clients and offer enterprise-grade solutions.
The discussion touches on a recent Channelnomics report, which reveals that 90% of IT solution providers expect a rise in marketplaces by 2029. Eric elaborates on how embracing the marketplace model has led to increased profitability and service offerings for MSPs.
Eric and Uncle Marv explore current trends in the MSP industry, including the ongoing M&A activity and the growing importance of peer groups and community collaboration. They also discuss the evolving relationship between vendors, distributors, and MSPs, with a focus on education and enablement.
The conversation shifts to the Pax8 Beyond event in Berlin, with Eric sharing his perspective on how it compared to the North American events and its significance for the European market. He provides insights into the differences and similarities between MSPs in various global regions.
Finally, Eric teases upcoming Pax8 initiatives and events, emphasizing their commitment to reaching MSPs in smaller markets and continuing to innovate in the distribution space.
Websites Mentioned:
- Pax8 Website: https://www.pax8.com/en-us/
- Pax8 Events: https://www.pax8.com/en-us/pax8-events/
People Mentioned:
- Rob Ray
- Jay McBain
- Matt Lee
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss:
- The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.
- Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.
- The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.
- Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.
- The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.
- Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.
Throughout the episode, Jennifer emphasizes the importance of adopting a holistic approach to marketing and sales, viewing it as an essential part of serving your community and protecting businesses from cybersecurity threats.
Websites and Links:
- MSP Sales Revolution - mspsalesrevolution.com
- The Wedge: How to Stop Selling and Start Winning: https://amzn.to/3Ywh5pE
- How to Get Your Competition Fired Without Saying Anything Bad About Them: https://amzn.to/3YB2KZq
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv welcomes Jennifer Bleam, founder of MSP Sales Revolution, to discuss sales and marketing strategies for MSPs. Jennifer shares her journey from focusing solely on sales coaching to incorporating marketing due to client needs. She emphasizes the importance of knowing key metrics like average customer lifetime value and monthly recurring revenue.
Jennifer outlines her four-arm approach to marketing: branding, list-building, nurturing, and making offers. She stresses the significance of nurturing leads, a step often overlooked in traditional marketing funnels. Jennifer contrasts vendor and MSP marketing approaches, highlighting the need for MSPs to adapt strategies to their smaller scale.
The conversation touches on the balance between persistence and respect in sales follow-ups. Jennifer advocates for a "declining cadence" approach to follow-ups, always aiming to provide value. She warns against the extremes of over-pestering prospects or never following up at all.
Jennifer reveals her willingness to work with smaller MSPs (as low as 250K annual revenue), unlike many industry coaches who focus on larger companies. She explains how she adapted her services to meet the needs of these smaller businesses while still providing valuable guidance.
The episode concludes with Jennifer describing her coaching approach, which focuses on creating custom marketing and sales systems for MSPs, emphasizing genuine, human-centric strategies.
Websites and Links:
- MSP Sales Revolution - www.mspsalesrevolution.com
- Amazon (for Jennifer's book) - Simplified Cybersecurity Sales for MSPs
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by introducing Dr. Carrie Johansson, a key speaker at the upcoming Business Reinvention Summit. The summit, organized by Therese Skelly, is scheduled for October 21-26 and features ten accomplished women sharing their experiences and strategies for business reinvention.
Dr. Johansson, with over 20 years of experience in private practice specializing in anxiety, trauma, and PTSD treatment, will be presenting on psychological flexibility, emotional resilience, and boundary setting. She explains that psychological flexibility is about working with your current reality, accepting it (not necessarily approving of it), and determining the best next move.
The summit aims to help business owners, particularly women, who feel stuck and need guidance on moving forward. It offers a blend of business transformation and personal growth strategies. Dr. Johansson emphasizes the summit's focus on providing actionable, effective information that can be implemented in a reasonable amount of time.
Each presenter will offer a free gift to attendees, with Dr. Johansson providing a mid-year habits workbook designed to help maximize Q4 both personally and professionally. The summit is free to attend, with daily Zoom sessions and the option to access recorded interviews afterward.
While the summit primarily targets female business owners, Dr. Johansson encourages men to participate as well, noting that much of the content is universally applicable. The event promises to be an excellent opportunity for self-assessment and growth, helping attendees tap into their current situation and choose their next steps wisely.
Websites and Links:
- Business Reinvention Summit: https://tinyurl.com/5476u4yk
- Dr. Carrie: https://www.coloradotherapycare.com/
- Self Help on the Go Book: https://amzn.to/489PqhG
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show with updates on recent hurricanes affecting Florida and the Carolinas. He then introduces Tim Golden, Desiree Thomas, and Austen Gray from Compliance Scorecard. The team discusses the recent rebranding of Compliance Scorecard and their new investment from Bellini Capital. They emphasize the growing importance of compliance for MSPs and their clients, touching on frameworks like CMMC, HIPAA, and SOC 2.
Desiree highlights the need for education in the industry, explaining how compliance can be a powerful tool for MSPs to have meaningful security conversations with their clients. Austen describes his role in helping MSPs implement compliance programs for themselves and their customers. Tim reveals exciting news about Compliance Scorecard's upcoming Version 6 release, including a new Trust Center feature that allows MSPs and their clients to showcase real-time compliance data publicly.
The group also discusses Compliance Scorecard's recent signing of the CISA Secure by Design pledge, demonstrating their commitment to cybersecurity best practices. The episode concludes with a lighthearted "Florida Man" segment, where each participant shares an outrageous local news story, culminating in Uncle Marv's tale of a man wielding a flamethrower in Port St. Lucie.
Websites & Links:
- IT Business Podcast - https://itbusinesspodcast.com
- Compliance Scorecard - https://compliancescorecard.com
- Secure By Design Pledge: https://compliancescorecard.com/secure-by-design-pledge
- Florida Man Points Flamethrower at Police - Gets Tased (Video): https://tinyurl.com/mu3w6mcm
- Florida Man Points Flamethrower at Police - Gets Tased (Story): https://tinyurl.com/3n99whsh
People mentioned for shout-outs:
- Brad Gross
- Maureen (Tim's wife)
- Ted Roller
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Introduction to Aaron Painter and Nametag: Uncle Marv introduces Aaron Painter, highlighting his role as CEO of Nametag, a platform dedicated to enhancing identity verification processes to prevent impersonation and fraud.
The North Korean Hacker Incident: The conversation kicks off with a discussion about the notorious case of a North Korean hacker who successfully applied for a job. Aaron explains how this incident reflects broader vulnerabilities in the hiring process, particularly in remote work scenarios.
Challenges in Identity Verification: Aaron discusses the inadequacies of traditional identity verification methods, including the I-9 process and how they fail to secure organizations against impersonators. He emphasizes that many companies unknowingly hire individuals who may not be who they claim to be.
The Rise of Deepfakes: The duo explores the implications of deepfake technology in hiring fraud and social engineering attacks. They discuss how bad actors can exploit these technologies to bypass security measures.
Innovative Solutions from Nametag: Aaron introduces Nametag's unique approach to identity verification using mobile devices, biometrics, and cryptography. He explains how their solution enhances security while ensuring a user-friendly experience.
Automating Help Desk Operations: The conversation shifts to how Nametag can help automate password resets and MFA processes, significantly reducing the burden on help desks. Aaron highlights the potential for MSPs to integrate this technology into their service offerings.
Education and Awareness: Both Marv and Aaron stress the importance of educating clients about the risks associated with deepfakes and social engineering tactics. They discuss how a healthy skepticism can empower users to recognize potential threats.
Onboarding New Employees: Aaron outlines how Nametag streamlines the onboarding process for new hires by ensuring secure identity verification from day one. This proactive approach can mitigate hiring fraud risks.
Reseller Opportunities for MSPs: The episode concludes with a discussion on how MSPs can leverage Nametag's technology for their clients, enhancing security while potentially increasing profitability through reselling opportunities.
Website Mentioned:
- Nametag: https://www.getnametag.com
- Is Your Coworker a Korean Hacker?: https://tinyurl.com/5n96fja6
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show by introducing Tim Coach and his new position at Cynomi. Tim explains the company's name, inspired by the manta ray from Finding Nemo, symbolizing protection and guidance in cybersecurity.
The conversation dives into Cynomi's VCISO platform, which simplifies security assessments and compliance roadmaps for MSPs. Tim highlights how the software streamlines processes that traditionally took days or weeks, making it easier for MSPs to offer VCISO services and improve their clients' security posture.
They discuss the platform's key features, including customizable frameworks, AI-assisted reporting, and integration capabilities with other security tools. Tim emphasizes the importance of MSPs focusing on business outcomes rather than just selling technology stacks.
The duo explores pricing strategies for MSPs, with Tim sharing insights on how to approach different client types, including non-profits and regulated industries.
They also touch on the evolving landscape of MSSPs and the potential for industry certifications. The episode concludes with a lighthearted segment on Florida Man stories and an upcoming HBO documentary series inspired by the infamous meme.
Websites mentioned:
- Cynomi: https://www.cynomi.com
- It's Florida, Man!: https://tinyurl.com/bdewvbpf
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off with the latest on Hurricane Milton, now a Category 4 storm with 155 mph winds, expected to make landfall near Sarasota around 10-12 PM. He emphasizes the storm's massive size, affecting areas from the Panhandle to the Keys.
Using the Windy.com app, Marv illustrates the storm's path and potential impacts. He shares emergency numbers and highlights Uber's free evacuation rides using the code MILTONRELIEF.
Marv recounts recent IT challenges, including remote access issues and power failures, underscoring the importance of proper preparation. He mentions ASCII's offer to help Tampa-area IT providers post-storm.
Scott Dollar joins to share his perspective from Tampa. He discusses his company's preparations, including notifying clients, securing equipment, and ensuring cloud-based systems are ready. Scott notes most of his clients are now cloud-based, simplifying disaster recovery.
They compare experiences from past hurricanes, with Scott recalling 2004's Hurricane Charlie. Both stress the importance of heeding evacuation orders and being prepared with supplies.
The conversation turns to proactive measures like regular UPS battery replacements and the challenge of getting clients to invest in disaster preparedness before a crisis hits.
They wrap up by discussing Florida's well-organized hurricane response compared to other states, and the unexpected threats like tornadoes that can accompany hurricanes.
Websites mentioned:
- Windy.com - https://www.windy.com
- National Hurricane Center - https://www.nhc.noaa.gov/
- SpaghettiModels.com - https://www.spaghettimodels.com
Phone Numbers and Websites - Hurricane MiltonEmergency Contacts* Emergency Services: 911 * American Red Cross: 1-800-733-2767 * FEMA Disaster Assistance: 1-800-621-3362 * Special Needs Shelters (Orange County): 311 or 407-836-3111 * Florida State Emergency Information Line: 1-800-342-3557
Websites for Updates and Information* Windy: https://www.windy.com * Florida Division of Emergency Management: FloridaDisaster.org * Florida Shelter Status: FloridaDisaster.org/shelter-status * FEMA Hurricane Milton Updates: https://www.fema.gov/disaster/current/hurricane-milton * American Red Cross Shelter Locator: https://www.redcross.org/get-help/disaster-relief-and-recovery-services/find-an-open-shelter.html
Evacuation Information* Evacuation Assistance: 800-729-3413 * Florida Disaster Evacuation Routes: FloridaDisaster.org/evacuation-routes * Free Evacuation Rides (Uber): Use promo code MILTONRELIEF in the Uber app
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with a comprehensive update on Hurricane Milton's status as of Tuesday afternoon. The storm has been downgraded to a Category 4 hurricane with sustained winds of 155 mph, moving east at 12 mph towards the Gulf Coast. Projected to make landfall near Tampa Bay around 1-2 AM Thursday morning, Milton is expected to hit as a high-end Category 3 or low-end Category 4 hurricane.
Uncle Marv details the extensive storm surge warnings in effect, with potential inundation of 10-15 feet along the coast. Rainfall predictions range from 6-8 inches, with localized totals up to 15 inches. Uncle Marv emphasizes the already saturated ground conditions due to recent rains, increasing flood risks. A state of emergency has been declared for 51 Florida counties, with most of the west coast under evacuation orders. Several major airports, including Tampa International, Orlando International, and Melbourne International, have announced closures.
Uncle Marv then welcomes Rayanne Buchianico, reporting live from Clearwater, Florida. Rayanne explains her decision to stay and ride out the storm, citing her inland location away from flood zones and access to a sturdy office building with a full generator. She describes the eerie atmosphere in her neighborhood as many have evacuated. The conversation turns to the chaos leading up to a hurricane, with Rayanne advising listeners to avoid grocery stores and gas stations if possible due to long lines and panic buying. She shares her experiences from previous storms like Hurricane Irma in 2017, which left her without power for a week. Both hosts stress the importance of following evacuation orders, especially for those in flood zones or less sturdy housing. Rayanne highlights the stricter building codes implemented in Florida since 2003, making newer homes more hurricane-resistant.
The episode concludes with advice on managing stress during hurricane preparations and the importance of having important documents stored electronically in the cloud. Uncle Marv shows viewers a map of Hurricane Milton's projected path and reminds everyone to stay informed through local authorities and weather services.
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode with a detailed breakdown of Hurricane Milton's projected path and potential impact on Florida. Using the Windy app, he explains the storm's trajectory, intensity, and the areas most likely to be affected. Marv emphasizes the importance of preparedness and shares personal anecdotes about his family's situation during this challenging time.
The podcast then shifts focus to introduce Ray Cline and Ryan Garrity from TEKnowledge, a 501(c)(3) nonprofit organization. Ray explains that TEKnowledge was founded by four MSP business owners to address gaps in the tech industry and give back to communities in need. Over the past three years, they've donated over $500,000 worth of products and services through their TEKSgiving projects.
Ryan Garrity provides insights into their current project in Davidson, North Carolina, at La Escuelita (The Little School). This bilingual school helps Spanish-speaking students and immigrants learn English before entering the regular school system. TEKnowledge is providing security, network, and audio-visual solutions to the school, which currently lacks these resources.
The conversation touches on the devastating impact of Hurricane Helene in North Carolina, with Ryan describing the current conditions in Asheville as resembling a "third world country." He shares heartbreaking stories of missing employees and the challenges faced by local communities.
Ray and Ryan discuss how TEKnowledge operates, including their selection process for projects, the organization's structure, and their active Slack community. They highlight the generosity of their members and partners in donating equipment and funds for their charitable initiatives. The episode concludes with Uncle Marv thanking Ray and Ryan for their efforts and encouraging listeners to learn more about TEKnowledge and get involved in their community.
Websites mentioned:
- TEKnowledge - https://www.teknowledge.org
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv welcomes Annie Mosbacher and Kristin Spiotto, co-founders of Decoded Strategies, to discuss their unique approach to marketing for MSPs. The conversation kicks off with a lighthearted chat about recent movies, setting the stage for a deeper dive into storytelling in marketing.
Annie and Kristin explain how their company differs from traditional marketing agencies by focusing on story-based strategies. They emphasize the importance of positioning the customer as the hero and the company as the guide in marketing narratives. This approach helps MSPs create more engaging and effective marketing messages that resonate with their target audience.
The duo highlights common mistakes MSPs make in their marketing efforts, such as jumping straight into tactics without developing a clear brand story. They stress the need for MSPs to invest time in crafting their unique message before spending money on websites, SEO, or other marketing channels.
Annie and Kristin share insights on how MSPs can become trusted guides for their clients, emphasizing the importance of empathy and authority in marketing communications. They also discuss the challenges of differentiating in a crowded market and offer strategies for standing out. The conversation touches on Decoded Strategies' journey into the MSP space, their partnerships with industry organizations like ASCII, and their upcoming workshop for MSPs looking to improve their marketing strategies.
Throughout the episode, Annie and Kristin provide valuable advice for MSPs looking to enhance their marketing efforts, emphasizing the power of clear, customer-centric messaging and the importance of storytelling in building lasting client relationships.
Websites mentioned:
- Decoded Strategies - www.decodedstrategies.com
- Podcast: https://tinyurl.com/35yfpa2u
- Contact for ASCII Webinar? Email hello@decodedstrategies.com
- Wild Robot Movie Trailer: https://tinyurl.com/bdj8un77
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
=== Music:
- Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show by addressing the devastating impact of Hurricane Helene, particularly in the Western Carolina and Eastern Tennessee areas. The storm caused significant damage, with at least 162 deaths reported and 1.3 million customers still without power across several states.
The conversation then shifts to disaster recovery planning, with Jason and Justine sharing their thoughts on preparing for unexpected events. They discuss the importance of cloud-based solutions and the need for comprehensive disaster recovery strategies, even in areas not typically prone to certain types of natural disasters.
The podcast delves into the recent TechCon Unplugged conference, with both guests offering their insights and takeaways. They highlight the quality of content, the value of networking opportunities, and the unique atmosphere that sets TechCon apart from larger industry events. The discussion touches on topics such as hiring practices, process improvements, and the benefits of smaller, more intimate conferences.
Uncle Marv also announces his decision to join the National Society of IT Service Providers (NSITSP), an organization focused on transforming the IT industry into a recognized profession and establishing high standards and ethics for IT service providers.
The episode concludes with a lighthearted segment featuring "Florida Man" stories, including amusing anecdotes from Oklahoma and Florida, showcasing the quirky side of local news.
Links from the show:
- National Society of IT Service Providers (NSITSP) - https://nsitsp.org/
- Oklahoma Man steals truck to go to court: https://tinyurl.com/2bjh2m8h
- Florida Man "going to jail as a pickle thief": https://tinyurl.com/yc3n52ve
- Oklahoma Woman drives drunk on airport runway: https://tinyurl.com/2fnaz6a2
Upcoming Conferences:
- ASCII Edge (The Cup) October 23-24 in Tampa: https://events.ascii.com/tampa/
- DattoCon, October 28-30 in Miami: https://www.dattocon.com/
- IT Nation Connect, November 6-8 in Orlando: https://www.connectwise.com/theitnation/connect-na
- Save $250 complements of the IT Business Podcast with Promo Code MarvinBPodcast250
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by apologizing for not addressing Hurricane Helene earlier in the week. He provides an update on the hurricane's impact, mentioning its landfall as a Category 4 storm near Perry, with winds reaching 140 mph and affecting millions of residents. He then shares his go-to hurricane tracking apps:
- Hurricane Tracker (paid version for faster alerts)
- Windy (for detailed wind speed information)
- MyRadar (for comprehensive weather data and forecasts)
The main focus of the episode is a recent conversation Uncle Marv had with a new business owner. This entrepreneur had encountered a challenging prospective client and made the tough decision to decline the opportunity. Uncle Marv applauds this decision and outlines three key takeaways:
- Recognizing and declining problematic clients early: Uncle Marv emphasizes the importance of identifying red flags in potential clients, such as undervaluing expertise or having unrealistic expectations.
- Setting clear boundaries and expectations: He stresses the need for a structured onboarding process and clear communication of responsibilities between the service provider and the client.
- Focusing on quality over quantity: Uncle Marv shares his own experience of running a "boutique" business, highlighting the benefits of specializing in a specific industry (in his case, law firms) and concentrating on high-value services.
The episode concludes with encouragement for new and struggling business owners to be selective with clients and prioritize quality relationships for long-term success.
Websites Mentioned
- Hurricane Tracker app (https://apps.apple.com/us/app/my-hurricane-tracker-alerts/id1020486515)
- Windy app (https://www.windy.com)
- MyRadar app (https://myradar.com/)
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show with exciting news about Eric Torres joining Pax8 as the vice president of channel and community engagement. He then introduces his guest, John Boden from Questing Hound Technology Partners, a Florida-based MSP. John shares the unique story behind his company's name, which originates from a John Masefield poem and his family's sailing adventures. The conversation shifts to Questing Hound's services, including managed IT and co-managed IT solutions for various industries, with a focus on businesses that embrace technology.
The main topic of discussion is TruGrid, a secure remote access solution that both Marv and John highly recommend. They explore the benefits of TruGrid, including its ease of use, security features, and integration with Active Directory. John emphasizes how TruGrid helped his company navigate the challenges of remote work during the COVID-19 pandemic. The podcast also covers MSP strategies, with John sharing insights on standardization, client onboarding, and the importance of evaluating vendor relationships beyond just product features. He stresses the significance of working with companies that align with MSP goals and continuously improve their offerings.
Naked Florida Man: https://tinyurl.com/4728rtfr
Websites Mentioned:
- Questing Hound Technology Partners: https://questinghound.com
- TruGrid: https://trugrid.com
- NetAlly: https://netally.com
- SuperOps: https://superops.ai
- Pax8: https://pax8.com
- Axcient: https://axcient.com
- Clio: https://clio.com
- Meraki: https://meraki.cisco.com
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show by thanking the organizers of TechCon Unplugged, praising the strong sense of community at the event. He announces ESET as the winner of the best conference swag, highlighting their useful battery chargers and other items.
Marv then dives into a personal story about his ongoing struggles with AmeriGas, a propane delivery service. He uses this experience to emphasize the importance of effective automation and customer service in the IT industry, warning listeners not to fall into similar traps with their own businesses.
A significant portion of the episode is dedicated to comparing small and large conferences. Uncle Marv shares his preference for smaller events like TechCon Unplugged, citing the increased opportunities for meaningful interactions and the tight-knit community feel. He acknowledges the benefits of larger conferences for newcomers seeking to explore a wide range of vendors but emphasizes the unique value of the connections made at smaller gatherings.
The show wraps up with Florida man stories, including an update on the 2024 Florida Python Challenge winner, a bizarre traffic stop involving a man with a live squirrel in his shirt, and the discovery of a mummified alligator head in an abandoned car.
Links:
- Get Your TechCon Unplugged 2024 Swag: https://ko-fi.com/itbusinesspodcast/shop
- Florida Man Bags 20 Pythons to Win $10,000: https://tinyurl.com/bdft7x54
- Police Find Squirrel in Man's Shirt: https://tinyurl.com/mwjnukhe
- Alligator head found in abandoned Buick–in Florida: https://tinyurl.com/hv6p9t8h
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv begins by acknowledging the significance of September 11th and its impact on the nation. He then introduces Brian Weiss, diving into Brian's background in the IT industry.
Brian recounts his early career, starting with his passion for video games and LAN parties, which led to his first job at a computer store called Computer Stuff. He describes how he identified the need to separate business services from residential, creating a team focused on commercial clients.
The conversation moves to Brian's decision to start his own business, ITECH Solutions, in 2005. He explains how the company evolved from break-fix services to a managed services model, driven by the need for stable revenue during the 2008 recession.
Brian shares a pivotal moment in his company's history - a major security incident in 2018 that affected half of their clients. He describes how the company survived this crisis, losing only one client and ending the year with a slight negative profit margin. This experience led to a significant shift in their business model, focusing more on cybersecurity and SaaS services.
The episode also touches on Brian's personal growth as a leader, including his experience with alcoholism and rehabilitation, which he credits with improving his leadership skills.
Throughout the conversation, Brian offers insights into the challenges of running an MSP, the importance of adapting to industry changes, and the value of building strong relationships with clients and vendors.
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv explores Cork's evolution with Dan Candee, the new CEO, and Carlson Choi, co-founder and Chief Product Technology Officer. They discuss Cork's meteoric rise in the MSP space, attributing it to their ability to listen to and implement partner feedback.
The conversation covers Cork's unique approach to cybersecurity, including their agentless platform that integrates with nearly 40 different cybersecurity vendors. Dan and Carlson emphasize Cork's focus on empowering MSPs with insights and financial backing through their warranty program.
A key highlight is Cork's partnership with DataStream, offering discounted cyber insurance policies to MSPs and their clients. This collaboration acknowledges the security measures implemented by MSPs using Cork's platform, resulting in premium reductions of 20-50%.
Dan shares his vision for Cork, emphasizing core values like "love plus performance" and the importance of listening to partners. He discusses his commitment to spending eight hours a week on the front lines with partners and customers to gather feedback.
Carlson reveals upcoming features, including a Business Email Compromise (BEC) reporting compliance report, showcasing Cork's commitment to continuous improvement based on MSP feedback.
The episode concludes with insights into Cork's field presence at industry conferences and their dedication to community engagement.
=== Links
- Cork Website: https://corkinc.com/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv delves into the complexities of transitioning clients between MSPs, emphasizing the need for professionalism and clear communication. He recounts a recent experience where he was offboarding a client to a larger MSP, highlighting the challenges and misunderstandings that arose during the process. Marv stresses the importance of respecting existing contracts, maintaining open communication, and following industry-standard practices for handovers.
The episode also touches on the value of small MSPs and solo technicians in the industry, with Marv defending their role and expertise. He discusses the typical responsibilities of both onboarding and offboarding MSPs, including the transfer of credentials, documentation, and support duties.
Marv promotes the upcoming TechCon Unplugged event and discusses his role as emcee. He also shares insights on using NetAlly tools for network testing and configuration.
The episode concludes with a Florida Man story featuring the arrest of a city mayor for DUI, adding a touch of humor to the technical discussion.
Links:
- Techcon Unplugged: https://techconunplugged.com/
- Need a discount code? Use MSP75 for $75 bucks off.
- NetAlly CyberScope Air: https://tinyurl.com/35jhbfzp
- Bradley Gross Podcast: Offboarding: You're Doing It Wrong: https://tinyurl.com/359wmyaw
- Florida Mayor arrested and facing DUI charges: https://tinyurl.com/9bk9dm7x
- Two Florida Men rob hardware store with lawn mower: https://tinyurl.com/294zwh6d
- Alabama man dies in Florida hospital; surgeon removes wrong organ: https://tinyurl.com/yh9wu5c8
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by discussing a recent Canalys report highlighting the growth in cybersecurity services and the increasing trend of customers suing their cybersecurity providers. Brad Gross, a seasoned attorney specializing in IT law, offers his expert insights on this developing legal landscape. The discussion covers several notable court cases, including:
- The CrowdStrike event involving Microsoft
- Delta Airlines' lawsuit against Microsoft
- LanTech LLC being sued by a law firm client
- Barry Dunn's case involving Reliable Networks of Maine
- CDK Global facing lawsuits from automobile dealerships
Brad emphasizes the importance of managing client expectations and clearly defining the scope of services provided. He introduces a "triad" concept for MSPs to protect themselves:
- Understanding the services received from upstream providers
- Clearly communicating the scope of services to customers
- Clearly allocating responsibilities in service agreements
The conversation touches on the challenges MSPs face in mapping their solutions to various cybersecurity frameworks and the importance of thorough vulnerability management. Brad stresses the need for explicit language in service agreements regarding client responsibilities and the consequences of not following MSP advice. The episode concludes with updates on Brad's professional activities, including his upcoming MSP Terms platform and his involvement with ASCII's "Taste of Success" events.
Links:
- Canalys Report: https://www.itbusinesspodcast.com/downloads/canalysis-cybersecurity-july-2024/
- Contracts and Document Management: www.mspterms.com
- Bradley Gross: https://bradleygross.com/
- Brad has a book! https://amzn.to/3Z6QFvy
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Marnie Stockman shares her recent experiences, including a leadership training program for military personnel from partner countries. The discussion then moves to recap their previous interview, focusing on core values, leadership philosophy, and customer success. Marnie emphasizes the importance of personal leadership and how it applies to everyone in an organization, not just those in management positions.
The conversation delves into the challenges faced by MSPs, particularly in marketing their services and defining their role in the business world. Marnie and Uncle Marv discuss the need for standardization and certification in the MSP industry to help clients better understand and trust their services. They also touch on the balance between automation and personal relationships in customer service, highlighting the importance of understanding clients' businesses beyond just technical solutions.
Links:
- Lead It Like Lasso Masterclass: https://www.leaditlikelasso.com/masterclass
- 20% Off Coupon Code: KICKOFF20
- Lead It Like Lasso Book: https://amzn.to/3MlPFMB
- Florida Man attacks woman with hammer and pours acid on her: https://tinyurl.com/4mp8443x
- Florida Man steals $6,500 piece of art for $50: https://tinyurl.com/3bhbn3j7
- Florida Man arrested boarding plane with bloody head: https://tinyurl.com/4ufb9pjt
Key Takeaways:
- Personal leadership is crucial for everyone in an organization, not just management.
- The MSP industry needs better marketing and standardization to improve client understanding.
- Balancing automation with personal relationships is key to successful customer service.
- Continuous learning and adaptation are essential in the ever-changing IT landscape.
- Core values and company culture play a significant role in business success.
Sponsors:
- The IT Business Podcast is presented by: NetAlly, Your Trusted Ally in Fast, Reliable Network Testing
- Promotional consideration provided by: SuperOps, Your All-in-One PSA-RMM Solution
- Promotional consideration provided by TruGrid, Experience Effortless Remote Desktop Access
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Dustin Puryear, a former MSP owner, explains how Giant Rocketship was born out of the need to solve SLA problems and reduce "dead time" on tickets. Unlike traditional ticket management systems that rely on dashboards and human intervention, Giant Rocketship uses AI to automatically assign, schedule, and manage tickets, allowing service managers to focus on edge cases and strategic tasks.
The platform's key features include automatic ticket assignment based on technician availability and expertise, identification of abandoned tickets, and the ability to schedule future actions on tickets. Puryear discusses the company's journey from its inception in late 2022 to its production release in late 2023, highlighting how customer feedback has shaped the product's features. He also shares insights on being an MSP vendor and participating in the ConnectWise PitchIT competition.
Key Takeaways
- Giant Rocketship automates 80% of ticket assignment and scheduling tasks
- The platform identifies abandoned tickets within 30 minutes
- Integration with Autotask, ConnectWise Manage, and Halo PSA
- Future plans include project automation and a channel program for MSPs
- The company aims to help MSPs offer automation solutions to their customers
Show Sponsor
- This episode is sponsored by Thread, Revolutionizing IT Support Through Real-Time Collaboration
- The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
We dive deep into the world of IT management with Marnie Stockman, an experienced IT professional. Marnie shares invaluable insights on overcoming challenges in the IT industry, emphasizing the importance of communication, leadership, and adaptability in today's rapidly evolving technological landscape.
Marnie Stockman discusses her journey in IT, highlighting the significance of building relationships and understanding business needs. She stresses the importance of aligning IT initiatives with overall business goals and the need for IT professionals to develop strong communication skills. Marnie shares her experiences in managing remote teams, emphasizing the need for clear expectations, regular check-ins, and fostering a sense of connection among team members.
The conversation delves into the challenges of IT project management, particularly in healthcare settings. Marnie emphasizes the importance of stakeholder management, clear communication, and setting realistic expectations. She also touches on the complexities of data migration projects and the critical role of thorough testing and validation processes. Throughout the interview, Marnie provides practical advice for IT professionals looking to advance their careers and make a significant impact in their organizations.
=== Links
- Lead it Like Lasso Website: https://www.leaditlikelasso.com/
- Lead it Like Lasso: A Leadership Book for Life: https://amzn.to/3Mdkseh
- Lead it Like Lasso Communication Guide: https://www.itbusinesspodcast.com/downloads/lill-comm-guide/
=== Sponsors
- This episode is sponsored by SuperOps, the modem PSA-RMM Software for MSPs and IT Professionals.
- The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Rob Scott, a legal expert in the IT services industry, shares his insights on the use of AI in contract generation. While acknowledging AI's transformative potential, Scott emphasizes that it should be viewed as a tool to enhance legal services rather than a replacement for lawyers. He highlights the significant gaps between AI-generated contracts and those crafted by experienced attorneys, particularly in areas of legal protection, exclusions, and customer obligations.
The discussion delves into the risks associated with relying solely on AI-generated contracts, including potential insurance coverage issues and the lack of professional liability protection. Scott advises MSPs to leverage AI for certain aspects of contract creation, such as service descriptions, but stresses the importance of having a lawyer review and finalize legal agreements. The conversation also touches on emerging trends in the insurance industry, where carriers may begin dictating specific contract requirements for coverage.
Key Takeaways:
- AI is a powerful tool but should not replace legal expertise in contract creation.
- AI-generated contracts often lack crucial legal protections and clauses.
- MSPs should use AI to enhance, not replace, the attorney-client relationship.
- Lawyers who effectively use AI may have an advantage over those who don't.
- Insurance carriers may soon require specific contract language for coverage.
- Best practices include better contracts, appropriate insurance, and auditable controls.
- AI can be useful for generating service descriptions but not for complex legal provisions.
- Retaining AI session reports is crucial for copyright protection of AI-assisted work.
- The legal industry is adapting to incorporate AI tools while maintaining ethical standards.
- MSPs should prioritize legal review of contracts to ensure proper protection and compliance.
=== Links
- Monjur Legal Services: https://monjur.com/
- Techcon Unplugged: https://techconunplugged.com/
- Need a discount code? Use MSP75 for $75 bucks off.
- Florida Man Jailed for Impersonating Pizzeria: https://tinyurl.com/ykkf6nb6
=== Sponsors and Partners
- The IT Business Podcast is powered byNetally
- SuperOps: https://www.itbusinesspodcast.com/SuperOps
- TruGrid: https://www.itbusinesspodcast.com/TruGrid
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Marnie Stockman's journey from high school math teacher to CEO of Lifecycle Insights is a testament to her adaptability and problem-solving skills. She explains how her experience in education led her to customer success in the ed-tech world, eventually culminating in the creation of Lifecycle Insights, a company focused on improving quarterly business reviews (QBRs) for MSPs.
The conversation shifts to the importance of customer success in the MSP industry. Marnie emphasizes the need for MSPs to move beyond technical jargon and focus on strategic, business-oriented discussions with clients. She highlights the evolution of QBRs and how they should be integrated into the sales process to demonstrate value and align with clients' business objectives.
The latter part of the interview focuses on leadership, core values, and Marnie's current projects. She discusses her book "Lead It Like Lasso" and her podcast "The Lens of Leadership," which draws leadership lessons from the TV show Ted Lasso. Marnie provides insights on identifying and implementing core values in business, offering practical tips for MSPs to align their personal and company values.
=== Links
- Lead it Like Lasso Website: https://www.leaditlikelasso.com/
- Lead it Like Lasso: A Leadership Book for Life: https://amzn.to/3Mdkseh
=== Sponsors
- This episode is sponsored by SuperOps, the modem PSA-RMM Software for MSPs and IT Professionals.
- The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Steve Copeland introduces Rythmz as a carrier-agnostic solution that combines up to seven SIM cards to create a bonded aggregate network. This approach offers both increased bandwidth and redundancy, making it suitable for various applications including disaster recovery, business continuity, and event support. The technology acts as an SD-WAN for 5G and startups, providing a versatile internet solution.
Copeland discusses the evolution of Rythmz from an event-focused solution to a comprehensive internet replacement option for businesses. He highlights use cases ranging from cybersecurity incident response to supporting food trucks with reliable POS connectivity. The conversation also covers the technical aspects, including performance capabilities, ease of setup, and compatibility with existing network infrastructure. Copeland emphasizes the partner-focused business model and the company's commitment to education and proof-of-concept trials for potential clients.
Key Takeaways:
- Rythmz offers "internet in a box" using multiple SIM cards for increased bandwidth and redundancy
- The solution can replace traditional internet connections in many business scenarios
- Rythmz works on a partner-only model, targeting MSPs and IT service providers
- The technology is easily deployable and configurable for various network setups
- Rythmz is developing AI-driven historic and predictive outage mapping for targeted marketing
- The company offers proof-of-concept trials to demonstrate the technology's effectiveness
Episode Sponsor:
- Thread: http://itbusinesspodcast.com/thread
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Danny Jenkins provides insights into ThreatLocker's zero-trust framework and how it helps businesses implement the principle of least privilege. He explains the company's unified bundle, which combines allow listing, network controls, threat detection, and managed response services. Jenkins emphasizes the importance of shifting the security paradigm from default allow to default deny and educating the market about robust cybersecurity practices.
The conversation covers the challenges MSPs face in implementing and selling security solutions to clients. Jenkins stresses the need for clear communication, quick response times, and thorough documentation when dealing with security measures. He also discusses ThreatLocker's recent activities, including their presence at Black Hat in Las Vegas and their upcoming Zero Trust World event in Orlando.
Key Takeaways:
- Zero-trust security is about granting the least amount of privilege necessary for a task
- ThreatLocker offers a unified bundle combining allow-listing, EDR, MDR, and other security features
- Zero Trust World is an annual cybersecurity event focused on hands-on learning and industry insights
- MSPs need to evolve from IT support to proactive security management
- The cybersecurity industry needs to catch up with cybercriminals, who are currently about two years ahead
- AI-powered threats are increasing, creating new challenges for cybersecurity professionals
- Clear communication with clients about security measures is crucial for MSPs
Zero Trust World 2025: FEB 19 - 21, 2025 at Caribe Royale, Orlando, Florida
- Register here: https://zerotrustworld.threatlocker.com/
- Use discount code ZTWMBSYSTEMS25 for $200 off registration
Episode Sponsor:
- SuperOps: https://itbusinesspodcast.com/superops
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv introduces TechCon Unplugged, an annual conference for IT business owners and managed service providers, scheduled for September 12-14 in Hanover, Maryland. The conference, now in its fifth year, originated from a desire to create a more inclusive and supportive environment for smaller IT professionals.
** Need a discount code for Techcon Unplugged? Use MSPU75 for $75 bucks off.
Joe Knezovich and Kyle Kenyon share their experiences attending TechCon Unplugged. They highlight the conference's intimate setting, which allows for more meaningful interactions with vendors and fellow attendees. Both emphasize the value of networking opportunities and the practical knowledge gained from presentations and informal discussions.
The hosts discuss how TechCon Unplugged differs from larger industry conferences. They note that the event is more affordable, offers better access to vendors, and provides content specifically tailored to the needs of smaller IT businesses and MSPs. The conference's community-driven approach is praised, with attendees often contributing valuable insights and expertise.
The conversation touches on the role of vendors at TechCon Unplugged. Unlike larger conferences, vendors at this event are described as less pushy and more focused on providing genuine assistance. The hosts share personal anecdotes of how vendor interactions at the conference led to beneficial business changes long after the event.
Uncle Marv emphasizes the importance of time-saving strategies in IT businesses, sharing his own experiences with streamlining operations. The hosts also discuss the value of standardization and leveraging manufacturer support to improve efficiency.
The episode concludes with a strong recommendation for IT professionals to attend TechCon Unplugged, highlighting its potential for business growth, networking, and learning.
** Need a discount code for Techcon Unplugged? Use MSPU75 for $75 bucks off.
=== Sponsors:
- SuperOps
- TruGrid
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode of the IT Business Podcast, host Uncle Marv sits down with Damien Stevens, founder and CEO of Servosity, to discuss the challenges and opportunities in the managed service provider (MSP) industry. Damien shares insights from his MSP Mindset podcast, which features interviews with successful entrepreneurs, authors, and coaches.
The conversation covers the importance of transitioning from a technical expert to a business-focused mindset. Damien emphasizes the need for MSPs to adapt to changing business relationships and understand diverse vendors. He shares his personal experience of rapid team growth and the challenges he faced with inadequate backup processes, which led to the creation of Servosity.
Damien and Marv discuss the evolution of backup and disaster recovery solutions, highlighting the increasing complexity of cyber threats and compliance frameworks. They explore the potential of artificial intelligence in IT services, emphasizing the importance of using AI to enhance customer experience rather than replacing human roles.
The podcast also delves into the impact of technology on client expectations and business operations. Damien shares his vision for creating a community around his podcast content, similar to a Bible study group, where members can have meaningful discussions and support each other.
Key Takeaways:
- Transitioning from a technical expert to a business-focused mindset is crucial for MSP success.
- Testing backups regularly is essential for ensuring data recovery.
- AI should be used to enhance customer experience, not replace human roles.
- Creating a community around podcast content can foster meaningful discussions and support.
- Adapting to changing client expectations due to technological advancements is important.
Sponsors:
- This episode is brought to you by SuperOps
- Additional support provided by TruGrid
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Nick Scozzaro discusses the inception and evolution of ShadowHQ, a platform initially built to address cyber threats but now also used for other scenarios like natural disasters. Drawing from his background in secure communications at BlackBerry, Nick emphasizes the need for a digitized approach to incident response. ShadowHQ offers a comprehensive solution by providing a secure environment for managing crises, collecting evidence, and supporting audits and lawsuits post-incident. The platform's unique feature is its ability to digitize and automate response playbooks, which are adaptable to various industries and scenarios.
The conversation also touches on the platform's capabilities and future developments. While ShadowHQ does not fully automate processes, it incorporates AI to identify gaps and suggest improvements. Nick highlights the importance of continuous readiness and the platform's compliance and insurance benefits. The episode concludes with a discussion on the proactive role organizations must play in maintaining and updating their incident response plans, and how ShadowHQ's roadmap is shaped by customer feedback.
Key Takeaways
- ShadowHQ is a comprehensive platform for managing cyber crises, offering secure environments for incident response.
- The platform supports evidence collection and protection, crucial for audits and lawsuits.
- ShadowHQ's digital playbooks are adaptable to various industries and scenarios, enhancing readiness and resilience.
- Continuous readiness and regular updates are essential for effective incident response.
- ShadowHQ's development is driven by customer feedback, with AI features to identify gaps and suggest improvements.
Sponsors and Partners:
- Thread: http://itbusinesspodcast.com/thread
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by introducing Anup Ghosh and ThreatMate, a company focused on improving cybersecurity for IT networks. Anup shares insights into the company's approach to attack surface management, emphasizing the importance of viewing security through an adversarial lens. Unlike traditional vulnerability management tools, ThreatMate identifies "security exposures," which include insecure protocols and default passwords, offering a comprehensive view of potential threats.
The discussion highlights ThreatMate's capabilities in managing both external and internal network threats. Anup explains how their platform can inventory network devices, conduct continuous security audits, and perform authenticated scans for compliance. The conversation also touches on ThreatMate's integration with ConnectWise PSA and plans for further partnerships. Additionally, Anup introduces their AI-powered vulnerability management platform, which prioritizes significant risks to streamline the workload for managed service providers. The episode concludes with a look at ThreatMate's partnership with SeedPod Cyber, offering discounted ransomware insurance to clients.
Key Takeaways:
- ThreatMate's platform focuses on identifying security exposures beyond traditional vulnerabilities.
- Continuous, lightweight network scans help maintain a strong security posture.
- AI and machine learning are integral to ThreatMate's approach, reducing the burden on service providers.
- Integration with ConnectWise PSA and other platforms enhances ThreatMate's service offerings.
- The partnership with SeedPod Cyber provides clients with access to discounted ransomware insurance.
Sponsors and Partners:
- Thread: http://itbusinesspodcast.com/thread
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv and Shanna Utgard kick off the episode with a lively exchange, reminiscing about Shanna's journey from nearly falling victim to a ransom attack to becoming a respected figure in cybersecurity. The discussion quickly shifts to a pressing news story involving a dispute between Microsoft, CrowdStrike, and Delta Airlines. Delta has accused these tech giants of contributing to a recent IT outage that reportedly cost the airline over $500 million. Both Microsoft and CrowdStrike have denied these claims, suggesting that Delta's own delayed monetization efforts were to blame. Shanna emphasizes the complexities of third-party losses in cybersecurity, highlighting how such disputes often lead to finger-pointing and legal entanglements.
The episode also explores the unexpected dominance of Zoom as the go-to remote support tool, with Uncle Marv sharing personal anecdotes about his experiences with various vendors. The conversation touches on the shift in support dynamics since the pandemic, leading to Zoom's widespread adoption for technical assistance. The episode wraps up with a humorous nod to Star Trek Picard, showcasing the fun and engaging rapport between Uncle Marv and Shanna.
Key Takeaways:
- Shanna Utgard's inspiring transformation into a cybersecurity advocate.
- The ongoing dispute between Microsoft, CrowdStrike, and Delta Airlines regarding an IT outage.
- Insights into the challenges of third-party losses in cybersecurity.
- The rise of Zoom as a preferred tool for remote support.
- Lighthearted discussions about technology and pop culture, including Star Trek Picard.
Show Sponsors:
- SuperOps: https://www.itbusinesspodcast.com/SuperOps
- TruGrid: https://www.itbusinesspodcast.com/TruGrid
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Marvin and Chris kick off the discussion by exploring the core functionalities of the MSP Process platform. Chris explains how the platform helps MSPs verify the identity of end-users and technicians, thereby preventing unauthorized access and AI voice phishing attacks. The platform's unique technician verification feature is particularly emphasized as a critical tool to thwart malicious actors.
The conversation then shifts to the platform's security features, including encrypted communication and data storage on Azure. Chris highlights the platform's integration with major PSA solutions, allowing seamless operation within existing workflows. They also discuss the potential of AI technology in enhancing MSP operations, with Chris sharing insights into ongoing AI projects aimed at improving communication and security.
Finally, Marvin and Chris touch upon the platform's pricing model, which is based on the number of technicians using the system, and its customizable branding options. They conclude with plans for future events and the anticipation of more vendor interviews and podcasts.
Key Takeaways
- User and Technician Verification: The platform offers unique verification methods to prevent unauthorized access and phishing attacks.
- Secure Data Sharing: Features include encrypted communication and secure data storage on Azure, ensuring the safety of sensitive information.
- AI Integration: Ongoing projects aim to leverage AI for enhanced security and communication within MSP operations.
- Customizable Branding: The platform is fully brandable, allowing MSPs to maintain their identity while using the tool.
- Pricing Model: The platform is priced based on the number of technicians, with a minimum of five licenses required for concurrent use.
=== Sponsors and Partners
This episode is sponsored by Thread
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
In this engaging episode, Uncle Marv and MacKenzie Brown explore the critical role of threat intelligence in modern cybersecurity. MacKenzie explains the dual nature of her role at Blackpoint Cyber, balancing threat research with enabling their SOC team to respond effectively to cyber threats. She emphasizes the importance of understanding both academic and real-world threat intelligence and how MSPs can leverage this knowledge to protect their clients better.
MacKenzie introduces the concept of the democratization of threat intelligence, advocating for making threat intelligence more accessible and actionable for MSPs. She highlights the challenges MSPs face, such as limited resources and the need to educate clients on the importance of cybersecurity. The conversation also touches on the necessity of having strong, supportive vendor partnerships that provide actionable intelligence and not just tools. MacKenzie shares her personal experiences and insights from her career, offering a unique perspective on the intersection of IT and cybersecurity.
Key Takeaways:
- Dual Role at Blackpoint Cyber: MacKenzie balances threat research and enabling SOC operations.
- Democratization of Threat Intelligence: Making threat intelligence accessible and actionable for MSPs.
- Academic vs. Real-World Threat Intelligence: Understanding the difference and its applicability.
- Challenges for MSPs: Limited resources and the need for client education.
- Vendor Partnerships: Importance of having supportive vendors that provide actionable intelligence.
- Proactive vs. Reactive Security: Shifting focus from reactive to proactive security measures.
- Importance of Basic Security Practices: Emphasizing fundamental security controls.
- Cybersecurity Misconceptions: Addressing the misconception that MSPs don't understand security.
- Cost of Cybersecurity: Discussing the financial challenges and the need for affordable solutions.
- Future of Cybersecurity: Insights into the evolving landscape and the role of MSPs.
Links:
Florida Mom Accused of Screwing Nail into Daughter's Buttocks: https://tinyurl.com/muh7chhj
Vuori Clothing (MacKenzie's Favorite Leggings): https://vuoriclothing.com/
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
Rob Rae, known as the "godfather of the channel," shares insights from his extensive experience in the MSP industry. He discusses the significance of building relationships and fostering community within the IT sector, emphasizing how these factors contribute to long-term business success. Rae reflects on his early experiences with ASCII events and how they shaped his understanding of the MSP community.
The conversation explores the changing nature of technology consumption, influenced by the pandemic and the preferences of younger generations. Rae highlights the shift towards marketplace models and the importance of adapting to new buying behaviors. He also touches on Pax8's recent and upcoming events, including Beyond 2023 in Denver and the upcoming Beyond Berlin, showcasing the company's growth and international expansion.
Key Takeaways:
- Community building is crucial in the MSP industry
- The pandemic and younger generations are driving changes in technology consumption
- Marketplaces are becoming increasingly important in the IT sector
- Face-to-face relationships still hold value in the MSP world
- The lifetime value of contracts through MSPs is significantly higher than direct vendor sales
- The MSP industry is experiencing substantial growth, with predictions of billion-dollar MSPs in the near future
- Balancing professionalism with approachability is important in business interactions
- International expansion is a key focus for major players in the MSP space
Links:
ASCII Edge - The MSP Conference: https://events.ascii.com/
Pax8: https://www.pax8.com/en-us/
- The IT Business Podcast is powered by Netally
- Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/
=== Show Information
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
- One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
- Song: Upbeat & Fun Sports Rock Logo
- Author: AlexanderRufire
- License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode, Ted and Woody explain the functionality of Uncompromized, which provides identity theft protection, dark web monitoring, and internet privacy for individuals. They detail how the service allows MSPs to invite clients to subscribe easily, offering them immediate monitoring and protection against identity theft. The discussion also touches on the significance of scrubbing personal information from data broker sites, a feature that sets Uncompromized apart from traditional identity protection services. Ted and Woody share insights on the user-friendly nature of the service, its cost-effectiveness, and how it can help MSPs expand their service offerings while enhancing their clients' security posture.
Key takeaways from the episode include the ease of onboarding for clients, the importance of protecting employees' personal data, and the potential for MSPs to generate revenue through this service. The conversation underscores the evolving landscape of cybersecurity and the need for MSPs to adapt and provide comprehensive solutions that address the challenges posed by remote work and increased digital threats.
Key Takeaways
- Uncompromized offers identity theft protection, dark web monitoring, and internet privacy for individuals.
- The service is easy to deploy and requires no complex installations.
- MSPs can invite clients to subscribe, providing immediate monitoring and protection.
- The product helps scrub personal information from data broker sites.
- MSPs can earn revenue as employees pay for the service over time.
- Uncompromized is designed to enhance security for remote workers and their families.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv sits down with Dori Spade, who has over 17 years of experience in the MSP industry, having worked with MSPs ranging from $8 million to over $100 million in value. Dori discusses her transition from managing MSPs to founding Call to Action, a consulting firm that helps MSPs navigate common challenges such as role clarity and scaling. She emphasizes that regardless of the size of the MSP, the foundational principles of customer service and technical support remain constant.
Dori also highlights the importance of Quarterly Business Reviews (QBRs) in maintaining strategic oversight of clients, a practice she refined over her career. She shares insights into the common pitfalls MSPs face, including the lack of clear roles and responsibilities and the challenges of scaling. Dori's current focus is on helping MSPs increase their wins in new business sales by breaking down silos between sales and service teams. She concludes by expressing her admiration for the ASCII organization and her plans to engage more deeply with its community.
Key Takeaways
- Dori Spade has extensive experience in the MSP industry, having worked with both small and large MSPs.
- She founded Call to Action to help MSPs overcome common challenges and achieve success.
- Clear roles and responsibilities are crucial for the efficient operation of MSPs.
- Quarterly Business Reviews (QBRs) are essential for strategic client management.
- Scaling is a challenge for MSPs of all sizes, requiring tailored strategies for growth.
- Bridging the gap between sales and service teams can lead to increased success in new business sales.
- Dori plans to engage more with the ASCII community and attend future events.
Links:
- Call to Action Website: https://calltoactionllc.com/
- ASCII Edge - The MSP Conference: https://events.ascii.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv welcomes Corey Tapper, a new ASCII member and owner of Tech Evolution, to the IT Business Podcast. Corey shares his experience attending ASCII events over the years before finally becoming a member, citing the emotional impact of seeing Frank Abagnale speak and the valuable networking opportunities.
Tech Evolution, Corey's company, has been in business for 25 years. It started as a break-fix operation and transitioned to an MSP model about 8-10 years ago. What sets Tech Evolution apart is their ownership of a data center, allowing them to offer full-service technology solutions to their customers. Corey explains that his journey into data center ownership began with a bet to host email and websites on a dial-up connection. Recognizing the potential for recurring revenue, he gradually built out a server room and eventually a full-fledged data center. This unique approach allowed Tech Evolution to offer services like shared Exchange hosting before it was widely available.
The company serves clients primarily in the New England area for MSP services but has hosting customers worldwide. Corey describes their data center setup, emphasizing their $3 million investment in equipment and infrastructure. They also offer co-location services to other MSPs and companies. Corey highlights the benefits of ASCII membership, particularly the peer groups and the supportive community. He values the ability to seek advice from fellow members and the spirit of collaboration, even among competitors.
Key Takeaways:
- ASCII events provide valuable networking and learning opportunities
- Transitioning from break-fix to MSP model can enhance business stability
- Owning a data center can provide unique service offerings and revenue streams
- Peer support and community are crucial benefits of ASCII membership
- Collaboration among MSPs can lead to mutual growth and success
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv begins by interviewing Eric Pinto from SocSoter, who discusses their new reporting platform designed to help MSPs prepare for audits and compliance checks. Pinto emphasizes the importance of providing evidence for services offered to customers, especially in the context of 24/7 coverage.
Next, the host speaks with Dave Cava, partner at Encore Strategic and co-author of "The Pumpkin Plan for Managed Services." Cava shares insights on helping MSPs understand pricing and customer approach strategies. He mentions positive feedback from his presentation, particularly regarding a case study on a $200,000 MSP.
The interview with Nick Wolf from Cork reveals a new partnership with DataStream, a cyber insurance broker. This collaboration allows MSPs to receive instant cyber insurance quotes through the Cork dashboard. Wolf also mentions Cork's participation in upcoming ASCII events and their first presentation at the current event.
Joel Zaidspiner of Channel Pro discusses the publication's role in supporting MSPs and their upcoming events. He highlights the Channel Pro Defend event focusing on cybersecurity, scheduled for August 7th and 8th in New Jersey. Zaidspiner also outlines future events in Charlotte, Dallas, and Los Angeles, each with specific themes such as AI and cybersecurity.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv hosts the IT Business Podcast live from ASCII Edge in Boston, featuring guest Brianna Rubino, Director of Events for the ASCII Group. Brianna shares insights on ASCII's 40th anniversary celebration and the ongoing event series.
The ASCII EDGE event series includes nine events across North America, with eight in the U.S. and one in Canada. Brianna hints at exciting plans for 2025, including new locations for events. The ASCII Cup, set to take place in Tampa Bay, will be a significant celebration featuring an 80s theme and a "Back to the Future" party.
Brianna discusses her role in planning these events and the process of selecting speakers. She emphasizes the mutual benefits for speakers and attendees, as it allows business owners to showcase their knowledge and interact with peers.
The interview touches on Brianna's three-year tenure with ASCII and how the events compare to her previous experiences. She describes the ASCII community as a "traveling circus," highlighting the recurring cast of vendors and members across different cities.
The conversation concludes with a tease about the upcoming ASCII Cup celebration in Tampa, promising a big and amazing event to mark the 40th anniversary.
Key Takeaways:
- ASCII is celebrating its 40th anniversary
- ASCII EDGE series includes 9 events across North America
- ASCII Cup in Tampa Bay will feature an 80s theme
- New event locations planned for 2025
- ASCII events provide networking opportunities for members and vendors
- Brianna Rubino has been with ASCII for 3 years as Director of Events
Links:
- ASCII Edge: https://events.ascii.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode of the IT Business Podcast, Uncle Marv interviews Ann Westerheim from Ekaru at the ASCII EDGE event in Boston. Ann discusses her book "Cybersecurity for Main Street, Cyber Fit in 21 Days," which aims to simplify cybersecurity concepts for small businesses. She emphasizes the importance of basic security measures like multi-factor authentication and explains how her book has led to speaking opportunities.
The conversation examines recent cybersecurity incidents, including the CrowdStrike update issue, and how these events raise awareness among businesses. Ann and Uncle Marv stress the importance of incident response planning and testing, as well as the need for continuous cybersecurity education.
They also discuss the challenges of convincing clients to invest in cybersecurity measures, highlighting the need to frame the conversation in terms of business risk and potential financial impact. The interview concludes with Ann sharing her experiences as an ASCII member and the benefits of attending industry events.
Key Takeaways:
- Simple cybersecurity measures can significantly reduce risks for small businesses
- Recent incidents highlight the importance of cybersecurity awareness and planning
- Framing cybersecurity in terms of business risk helps convince clients to invest
- Continuous education and repetition are crucial for cybersecurity awareness
- Industry events and memberships provide valuable networking and learning opportunities
Links:
- Ann's Company: https://www.ekaru.com/
- Ann's Book "Cyberseurity for Main Street": https://amzn.to/3yhxgNq
- ASCII Edge: https://events.ascii.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv interviews Dawn Sizer at the ASCII event in Boston, marking their first in-person meeting. Dawn shares her experience speaking at the event about automation and the positive response from attendees. They discuss the challenges of remote work verification, particularly in light of deepfake technology, and explore potential solutions such as enhanced background checks and identity verification methods.
The conversation shifts to recent vendor issues in the industry, with both acknowledging that such problems could affect any company. They also touch on the problem of remote workers using automation to fake activity, highlighting the need for better monitoring solutions.
Dawn elaborates on the benefits of ASCII membership, which she's been part of since around 2017. She emphasizes the value of community, networking opportunities, and financial benefits such as discounts on business insurance and vendor relationships. Dawn also mentions ASCII's women's network, which provides support and business-building opportunities for women at all levels in IT organizations.
Key Takeaways:
- Remote work verification is becoming increasingly challenging due to deepfake technology
- Enhanced background checks and identity verification may be necessary for remote hiring
- Recent vendor issues highlight the vulnerability of all companies in the industry
- ASCII membership provides valuable community, networking, and financial benefits for MSPs
- ASCII offers a women's network for support and business-building in the IT sector
Links:
ASCII Edge - The MSP Conference: https://events.ascii.com/
3rd Element Consulting: https://www.3rdelementconsulting.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv welcomes Kris Shoemaker from Cavelo to discuss their data risk management platform. Cavelo positions itself under the attack surface management umbrella, offering a comprehensive solution for MSPs that includes data discovery and classification, vulnerability management, identity access management, and asset discovery. Kris explains that Cavelo's approach is data-centric, focusing on protecting a company's data and intellectual property. The platform uses agents deployed on Windows, Mac, and Linux devices to discover and classify sensitive information according to various frameworks. This allows MSPs to identify and protect their clients' "crown jewels."
The vulnerability management module of Cavelo is highlighted as a robust solution, competing with major players in the field. Kris emphasizes that while Cavelo excels at finding and prioritizing vulnerabilities, it integrates with existing remediation tools rather than handling remediation itself. The identity access management feature is discussed, which helps identify users with access to sensitive data and tracks their activities. Cavelo integrates with both on-premises Active Directory and Office 365 tenants to provide a comprehensive view of permissions. Kris describes the onboarding process as streamlined and MSP-friendly, with easy deployment options and self-updating agents. He emphasizes that Cavelo is designed for ongoing monitoring rather than one-time assessments, though it can perform quick scans for potential new clients.
The interview concludes with a discussion of Cavelo's position in the cybersecurity landscape. Kris positions Cavelo as a "left of boom" solution, focusing on proactive visibility and insights to help prevent or mitigate security incidents.
Key Takeaways:
- Cavelo offers a comprehensive data risk management platform for MSPs
- The platform focuses on data discovery, classification, vulnerability management, and identity access management
- Cavelo uses agents on various operating systems to discover and classify sensitive data
- The vulnerability management module competes with major players in the field
- Cavelo integrates with existing remediation tools rather than handling remediation itself
- The platform provides insights into user access and permissions across on-premises and cloud environments
- Cavelo positions itself as a proactive, "left of boom" solution in the cybersecurity landscape
Website: https://www.cavelo.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Damon West, the keynote speaker at ASCII Edge in Boston, joins Uncle Marv to discuss his extraordinary life story. West begins by praising ASCII Edge for their exceptional client relationships and event organization. West recounts his past as a Division 1 starting quarterback at the University of North Texas, whose career was cut short by injury. This led to substance abuse issues, which escalated when he was introduced to methamphetamine while working as a stockbroker in Dallas. His addiction spiraled out of control, resulting in a life of crime and eventually a life sentence for organized crime.
The turning point in West's life came in Dallas County Jail, where he met a seasoned convict named Muhammad. Muhammad shared the powerful analogy of the coffee bean, encouraging West to be like a coffee bean that changes its environment rather than being changed by it. This philosophy transformed West's outlook and behavior in prison. West describes how he became a positive influence in prison, helping others and maintaining a hopeful attitude. His transformation was so significant that after seven years, the parole board interviewed him and ultimately released him. West now lives on parole until 2073 but has become a sought-after motivational speaker and author.
The interview touches on West's efforts to find Muhammad after his release, only to discover he had passed away. In honor of Muhammad's impact, West established a scholarship in his name for students from Muhammad's old neighborhood. West concludes by mentioning his books, including "The Coffee Bean: A Simple Lesson to Create Positive Change" and his autobiography "The Change Agent."
Buy the Books!
- The Coffee Bean: A Simple Lesson to Create Positive Change: https://amzn.to/4djhdxr
- The Change Agent: https://amzn.to/3WfXk3s
Key Takeaways:
- Adversity can be an opportunity for personal growth and transformation
- The power of positive thinking and hope in overcoming challenges
- The importance of being a "coffee bean" - changing your environment rather than letting it change you
- The impact of servant leadership and believing in others
- The value of education and giving back to the community
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by acknowledging the sponsor, SuperOps, and dives into the major news of the CrowdStrike incident. A faulty sensor configuration update from CrowdStrike led to widespread computer outages affecting about 8.5 million Windows machines globally. Marv explains how he managed client concerns and highlights the critical need for robust disaster recovery strategies and business continuity planning.
He underscores the importance of having a comprehensive crisis response plan and testing it regularly to ensure effectiveness. Marv also praises the IT community for their rapid response and effective communication during the incident, noting the collaborative efforts across various platforms and peer groups.
Marv shares his personal weekend ordeal with a new HP system that repeatedly blue-screened at a client's site but worked fine in his office. After troubleshooting, he discovered a faulty NVIDIA T1000 add-in card was the culprit. He also recounts the sudden resignation of a staff member, CJ, and the ensuing challenges due to the lack of communication from the client.
The episode wraps up with Marv discussing his upcoming trip to ASCII Edge and encouraging listeners to use his Amazon affiliate link to support the podcast.
Key Takeaways
- CrowdStrike Incident: A faulty sensor configuration update caused widespread outages, emphasizing the need for robust disaster recovery and business continuity plans.
- Rapid Response and Communication: Effective communication and collaboration within the IT community were crucial in managing the incident.
- Personal Troubleshooting: Marv's experience with a faulty NVIDIA T1000 card highlights the challenges of diagnosing hardware issues.
- Staff Resignation: The importance of clear communication between clients and service providers was underscored by a sudden staff resignation.
Links
ASCII Edge 2024: https://events.ascii.com/
CrowdStrike Lessons: https://tinyurl.com/9esmm7ys
CrowdStrike Community Support: https://tinyurl.com/mhypna7t
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Boost MSP Efficiency with Strategy Overview
Website: https://www.strategyoverview.com/
In this episode, Uncle Marv sits down with Alex Markov to delve into Strategy Overview, a software platform tailored for MSPs to optimize their strategic planning and client management. Alex explains how the platform's powerful and flexible template engine allows MSPs to standardize their processes and save significant time. The user-friendly interface and comprehensive client portal are highlighted as key features that set Strategy Overview apart from other tools.
The discussion also covers the platform's development history. Initially created as a spreadsheet to manage Alex's own MSP operations, it evolved into a multi-tenant product over seven years. This journey involved overcoming various challenges and continuously refining the tool based on user feedback.
Alex and Marv explore the platform's extensive features, including QBRs, asset management, Office 365 licensing, and a ticketing system integrated with ConnectWise. They also discuss the future of Strategy Overview, particularly the integration of AI to automate tasks and further reduce the workload for MSPs.
The episode concludes with insights into the MSP industry, the advantages of different business models, and the importance of maintaining a balance between growth and personalized customer service.
Key Takeaways
- Unique Template Engine: Strategy Overview's template engine allows MSPs to create customized reports and standardize processes efficiently.
- User-Friendly Interface: The platform is designed with a clean and intuitive UI, enhancing user experience.
- Comprehensive Client Portal: Clients can access their strategy, health scores, budgets, and tickets through a white-labeled portal.
- Development Journey: The platform evolved from a spreadsheet to a sophisticated tool over seven years, driven by real-world MSP needs.
- Future AI Integration: Plans to integrate AI aim to automate QBR prep and ticket handling, saving significant time for MSPs.
- Industry Insights: Discussion on the benefits of different MSP business models and the trend towards boutique service providers.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Revolutionizing SaaS Security with Overe
Website: https://www.overe.io/
In this episode, Uncle Marv welcomes Paul Barnes, co-founder and CEO of Overe, to discuss their SaaS security platform and its role in the IT Nation Pitch It Accelerator program. Overe focuses on providing automated security analysis and continuous monitoring for SaaS applications, addressing the increasing number of cloud security incidents.
Key Highlights:
- Introduction to Overe: Paul explains that Overe was created to address the growing need for SaaS and cloud application security. The company offers two main products: Novia Assess, a free tool for visibility and risk assessment, and Overe Protect, a comprehensive service for policy enforcement and adversarial activity response.
- Focus on Microsoft 365: Overe initially targets Microsoft 365 due to its widespread use among MSPs and their clients. The company plans to expand to other popular SaaS applications like Google Workspace.
- M365 Benchmark Audit: Overe's free assessment tool goes beyond Microsoft's security score by providing a customized score based on the client's licenses, company attributes, and security policies. It also includes dark web monitoring and MFA status checks.
- Licensing and Security: Paul discusses the challenges MSPs face in upgrading clients from basic to premium security licenses. Overe's tools help MSPs demonstrate the need for higher security levels without necessarily pushing for the expensive E5 license.
- Automated Responses: Overe's platform includes automated policy enforcement and response to adversarial activities. The system continuously monitors for policy drifts and automatically re-enforces security settings if they are altered.
- Framework Alignment: Overe's policies align with frameworks like NIST and CMMC, providing MSPs with benchmarking against industry standards.
- Unique Selling Points: Overe differentiates itself with a user-friendly setup, comprehensive threat intelligence, and integration with endpoint data to reduce false positives and provide high-confidence alerts.
- Market Strategy: While Overe is focused on MSPs, the platform is also accessible to mid-market and enterprise clients. The company is expanding its presence in the U.S., recognizing the significant market potential.
- Future Plans: Overe aims to enhance its product offerings, expand its monitoring capabilities, and strengthen its U.S. sales and distribution channels. The company is committed to supporting MSPs and attending industry events like IT Nation.
Key Takeaways
- Overe offers innovative SaaS security solutions with automated analysis and continuous monitoring.
- The platform initially focuses on Microsoft 365 but plans to expand to other SaaS applications.
- Overe's tools help MSPs assess and improve client security without pushing for unnecessary high-cost licenses.
- Automated policy enforcement and response features ensure continuous protection against security threats.
- Overe's policies align with industry frameworks like NIST and CMMC, providing valuable benchmarking.
- The company is expanding its presence in the U.S. and aims to support MSPs through easy-to-use tools and strategic partnerships.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv welcomes Tim Coach to discuss strategic spending in IT businesses. Tim emphasizes the importance of aligning spending with business goals and market demands. He advises against arbitrary budget cuts, instead recommending a focus on ROI and strategic investments.
Tim highlights the significance of investing in both technology and talent. He suggests prioritizing spending on areas that directly impact customer satisfaction and business growth. Tim also discusses the need for flexibility in budgeting, allowing for adjustments as market conditions change.
The conversation covers the challenges of balancing short-term needs with long-term investments. Tim recommends a mix of both, ensuring immediate operational needs are met while also planning for future growth. He stresses the importance of continuous learning and adaptation in the fast-paced IT industry.
Tim shares strategies for maximizing ROI, including careful vendor selection, negotiation tactics, and leveraging partnerships. He also discusses the value of investing in employee training and development to enhance productivity and retention.
The episode concludes with Tim's advice on creating a culture of strategic spending within organizations. He emphasizes the need for clear communication, alignment across departments, and regular review of spending strategies to ensure they remain effective and relevant.
Key Takeaways:
- Align spending with business goals and market demands
- Focus on ROI rather than arbitrary budget cuts
- Invest in both technology and talent
- Prioritize spending that impacts customer satisfaction and growth
- Maintain flexibility in budgeting to adapt to market changes
- Balance short-term needs with long-term investments
- Maximize ROI through careful vendor selection and partnerships
- Invest in employee training and development
- Create a culture of strategic spending within the organization
- Regularly review and adjust spending strategies
Links:
- Florida Man Wrestles Alligator in Fire Station: https://youtu.be/OW9OhDvdMjA
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode of the IT Business Podcast, host Uncle Marv interviews William Hibbard, owner of TorqueNet LLC. The two discuss Bill's journey from Air Force cyber operations officer to running his own Managed Service Provider (MSP) business. Hibbard shares insights on transitioning from a hobby to a full-fledged business, his approach to cybersecurity, and the challenges of being a solo tech.
Bill explains how his Air Force background in information assurance prepared him for his current role, though he notes that the business aspects required separate learning. He discusses his company's evolution, including the move from Colorado to Florida, and how he maintained 80% of his customer base during the relocation.
The conversation covers Bill's security stack, which includes tools like ThreatLocker and Huntress, and his perspective on balancing security with usability for clients. He also shares valuable advice for solo MSPs, emphasizing the importance of collaboration with other local IT professionals.
Throughout the interview, Uncle Marv and Bill reminisce about their shared past in Satellite Beach, Florida, including their time on the track team and working at McDonald's. They discuss how their hometown has produced several IT professionals and touch on upcoming reunions.
Key Takeaways:
- Air Force experience in cyber operations can provide a strong foundation for running an MSP
- Transitioning from hobby to business requires adapting pricing and service models
- Collaboration with other local MSPs can be beneficial for solo operators
- A robust security stack is crucial, but must be balanced with client usability
- Continuous learning and adapting to new technologies is essential in the IT industry
Website: https://torquenet.net/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Stuart Holtby introduces Get In Sync as a comprehensive platform that helps businesses uncover their IT strategy. He uses the analogy of a treasure map to explain how the tool works, assisting organizations in putting together all their applications, information, projects, and processes to visualize their overarching strategy.
The platform goes beyond traditional IT spend analysis, incorporating various aspects of business operations. It uses frameworks like TBM to provide a holistic view of technology-related costs and budgets. Get In Sync creates a two-way marketplace where both MSPs and their clients can actively participate in strategic planning.
Stuart emphasizes that Get In Sync is designed to be a leading indicator, unlike QBRs which are lagging indicators. The tool provides real-time insights, allowing businesses to make informed decisions quickly. It features idea creation and prioritization capabilities, enabling organizations to foster innovation and vet new ideas effectively.
The platform is AI-enabled, making it easy for users to access information using natural language queries. It offers view access to everyone in an organization while distributing portfolio management responsibilities across different departments.
Get In Sync is positioned as a sell-through product for MSPs, allowing them to boost their VCIO margins and resell the application to clients. Stuart discusses the pricing model and mentions ongoing efforts to integrate with ConnectWise Manage, particularly for project management.
Key Takeaways:
- Get In Sync helps businesses visualize and develop their IT strategy
- The platform provides a holistic view of technology-related costs and budgets
- It offers real-time insights, unlike traditional quarterly business reviews
- The tool features idea creation and prioritization capabilities
- AI-enabled functionality allows easy access to information
- Get In Sync can be resold by MSPs to boost VCIO margins
Website: https://getinsync.ca/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv interviews Kevin Lancaster and Matt Solomon from Channel Program about their new product, MyITspend. The guests introduce the tool as a client management solution designed to help MSPs optimize their client relationships and boost revenue.
Kevin explains that MyITspend grew out of the need to solve big problems in the MSP industry and make operations more efficient. The tool started with the Navistack concept, which helps MSPs visualize their technology stack and identify gaps. MyITspend expands on this by allowing MSPs to manage their own and their clients' technology spend, contracts, and subscriptions.
Matt highlights the tool's ability to uncover shadow IT and provide greater visibility into clients' technology investments. This enables MSPs to have more mature conversations during quarterly business reviews and identify new revenue opportunities. He also demonstrates the tool's interface, showing how it helps MSPs track their own expenses, manage contracts, and visualize their clients' technology stacks. They emphasize the tool's potential for lead generation, allowing MSPs to offer it to prospects as a way to gain insight into their IT spend.
Kevin and Matt discuss pricing, with internal use starting at $99 per month and customer-facing licenses at $249 per month. They stress the tool's affordability and potential ROI through improved operational efficiency and new revenue opportunities.
The conversation touches on the challenges of getting clients to share their technology spend information and how MSPs can position the tool as a valuable service. The guests also hint at future developments, including integrations with PSAs and features to help MSPs manage contracts and commissions from various sources.
Key Takeaways:
- MyITspend helps MSPs manage their own and clients' technology spend
- The tool provides visibility into contracts, subscriptions, and renewal dates
- It can be used for lead generation by offering it to prospects
- MyITspend enables more mature conversations during quarterly business reviews
- The tool helps MSPs differentiate themselves in a crowded marketplace
- It addresses operational inefficiencies in contract and subscription management
- Pricing is designed to be affordable for MSPs of all sizes
- Future developments include integrations with PSAs and expanded features
Website: https://info.channelprogram.com/myitspend
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Dawn Sizer, CEO of Third Element Consulting, joins Uncle Marv to discuss the success of her MSP business. She attributes their success to working closely with her husband and having a strong leadership team. Dawn shares insights on adopting AI tools like Copilot, emphasizing the importance of skilled workers to effectively use these tools.
The conversation covers Third Element Consulting's high client retention rate, which Dawn credits to authenticity, transparency, and building strong relationships with clients. They discuss the challenges of providing IT services to diverse industries, including government agencies and cannabis businesses, focusing on high availability and compliance.
Dawn talks about her active participation in the channel community, highlighting the benefits of peer learning and vendor relationships. She also shares her company's growth plans, including hiring a salesperson and aiming for significant revenue increases. The episode concludes with a discussion on recent Florida man stories and upcoming industry events.
Key Takeaways:
- Strong leadership team and working with a spouse can contribute to MSP success
- Effective use of AI tools requires skilled workers
- High client retention stems from authenticity and strong relationships
- Diverse client industries require focus on high availability and compliance
- Active channel participation provides valuable peer learning opportunities
- Growth strategies include hiring dedicated sales staff
Links from the show:
- Date Night with The Sizers: https://www.itbusinesspodcast.com/293
- Florida Man Uses Alligator to Open Beer Can: https://tinyurl.com/5ak58crw
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Joe Lohmeier, NinjaOne's new channel chief, joins the IT Business Podcast to discuss the company's recent developments and growth. NinjaOne, formerly known as NinjaRMM, has expanded its offerings to become a unified endpoint management platform serving both MSPs and internal IT departments.
The conversation covers NinjaOne's rebranding, its recognition as a top RMM solution for 20 consecutive quarters, and the launch of the Ninja One Now partner program. Lohmeier highlights the company's focus on customer satisfaction, product innovation, and responsiveness as key factors in their success.
NinjaOne's platform now includes features such as RMM, backup, patch management, endpoint monitoring, and mobile device management. The company has seen significant growth in both the MSP and enterprise markets, with some customers managing over 100,000 endpoints.
Lohmeier discusses the challenges faced by MSPs in managing increasingly vulnerable and risky endpoints, and how NinjaOne is positioned to help address these issues. He also touches on the company's approach to AI integration, emphasizing a cautious and thoughtful implementation to ensure security and reliability.
The interview concludes with insights into NinjaOne's global expansion, its record growth in 2023, and hints at upcoming announcements in the fall.
Key Takeaways:
- NinjaOne has rebranded from NinjaRMM and expanded its offerings
- The company has been rated the #1 RMM for 20 consecutive quarters
- NinjaOne Now partner program launched to simplify partnerships
- NinjaOne serves both MSPs and internal IT departments
- The platform includes RMM, backup, patch management, and MDM features
- NinjaOne is seeing growth in both SMB and enterprise markets
- The company is taking a cautious approach to AI integration
- NinjaOne is expanding globally with a strong presence in APAC and EMEA
Website: https://www.ninjaone.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Sudhir Nambiar, co-founder and CEO of XAmplify, introduces their marketing automation platform tailored for MSPs and IT service providers. The platform offers solutions for channel marketing, partner relationship management, and through-channel marketing automation.
XAmplify allows MSPs to conduct co-branded campaigns with multiple vendors, addressing the challenge of managing relationships with 10-15 vendors simultaneously. The platform provides a centralized location for marketing activities, deal registrations, and vendor management.
Key features of XAmplify include:
- Co-marketing and co-selling capabilities
- Integration with popular CRMs and PSAs
- White-label and co-branding options
- Video hosting and landing page creation
- List management with built-in validation
- Multi-tenancy for managing multiple vendor relationships
- Bidirectional sync between CRMs and marketing automation tools
Sudhir emphasizes the platform's ability to protect MSPs' leads and contacts while enabling efficient collaboration with vendors. XAmplify also offers features for lead sharing, deal registration, and pipeline visibility. The platform aims to help MSPs grow their business by providing tools for revenue growth, closing deals faster, and expanding their service offerings. Sudhir shares his background as a former MSP, which influenced the development of XAmplify to address common industry challenges.
Key Takeaways:
- XAmplify offers a centralized platform for MSPs to manage multiple vendor relationships
- The platform provides co-marketing and co-selling capabilities
- Integration with popular CRMs and PSAs streamlines workflow
- Built-in list validation and management protect MSPs' data
- XAmplify aims to help MSPs grow revenue and close deals faster
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Wayne Creamer, founder and CEO of Symoda, returns to the IT Business Podcast to discuss the evolution of their customer-centric communication platform for managed service providers (MSPs). With 20 years of experience in the MSP space, Wayne identified communication as a recurring problem among customers, which led to the creation of Symoda.
Initially a mobile-based solution, Symoda is expanding to desktop and team platforms like Slack and Teams. The platform integrates with ConnectWise and Autotask, enhancing communication and support within organizations. It offers features such as customizable push notifications, streamlined ticket management, and user onboarding processes.
Wayne emphasizes the importance of effective communication in managing customer relationships. Symoda’s push notification feature allows for targeted communication with customers, helping to resolve issues quickly and improve satisfaction. The platform aims to enhance communication at all levels: end-user, MSP contact, and VIP support.
The discussion also covers Symoda’s progress since last year, including the addition of a free customer option with marketing material, training, and a one-person trial. Wayne mentions plans for future integrations with other tools like Zendesk, Freshdesk, Halo, and Simot, aiming to make their solution end-user centric and adaptable to different tool changes.
Artificial Intelligence (AI) development is underway at Symoda, with the goal of improving efficiency and providing personalized support options. Wayne shares insights on building customer trust, personalization, and the value of feedback in product evolution.
Key Takeaways:
- Symoda addresses communication challenges in the MSP industry
- The platform is expanding from mobile to desktop and team platforms
- Integration with ConnectWise and Autotask enhances communication and support
- AI development aims to improve efficiency and personalized support
- Effective communication is crucial for managing customer relationships
- Symoda offers customizable push notifications and targeted communication
- Future integrations planned with various tools to increase adaptability
Website: https://symoda.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv and Matt Koenig catch up after a missed meeting at IT Nation Secure. They discuss NodeWare's continuous vulnerability management solution and its recent spin-off as a separate company. Matt highlights Nodeware's compliance with various cybersecurity standards, including the recently updated CIS control version 8.1.
The conversation covers Nodeware's new patch management feature, which allows users to schedule and deploy Windows updates directly from the dashboard. Matt explains the process of selecting and applying patches, emphasizing the importance of giving users notice before reboots.
They discuss the challenges MSPs face in implementing vulnerability management across all clients and Nodeware's efforts to address these concerns. Matt mentions potential partnerships with third-party companies to assist MSPs in managing the initial influx of vulnerability data.
The podcast touches on NodeWare's integrations with various platforms and marketplaces, as well as upcoming features like third-party patching for Windows ecosystem applications and support for Mac and Linux systems.
Uncle Marv and Matt stress the importance of MSPs being proactive in cybersecurity, understanding their clients' cyber liability insurance requirements, and avoiding "willful ignorance" when it comes to security vulnerabilities.
Key Takeaways:
- Nodeware now offers patch management directly from its dashboard
- Continuous vulnerability management is crucial for compliance and cybersecurity
- MSPs should be proactive in addressing security vulnerabilities for all clients
- Understanding and meeting cyber liability insurance requirements is essential
- Upcoming features include third-party patching and support for Mac and Linux systems
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Larry Garcia introduces Strety as a Business Operating System Software (BOSS) designed to help companies improve operational efficiency. The tool focuses on key performance indicators (KPIs), goal setting, and project management.
Strety integrates with Microsoft Teams and offers features such as smart agendas, automatic reminders, and goal tracking. It can be used internally by MSPs and can also be offered to their clients as a value-added service.
Garcia explains that Strety helps companies execute on data insights, filling the gap left by tools like Bright Gauge, which primarily focused on data visualization. The platform guides users through implementing operational improvements, similar to what a business coach might recommend.
The interview highlights Strety's approach to onboarding, recommending that companies start with weekly meeting cadences before progressing to goal setting and long-term planning.
Garcia shares an example of an MSP that improved efficiency by 5-10% after implementing Strety, potentially saving on hiring additional staff. Garcia also discusses Strety's participation in the IT Nation Pitch It program and their plans for future growth and development.
Key Takeaways:
- Strety is a business management tool designed for operational efficiency
- It integrates with Microsoft Teams to reduce tool fatigue
- The platform can be used internally by MSPs and offered to their clients
- Strety focuses on KPIs, goal setting, and project management
- Implementation can lead to significant efficiency improvements for businesses
Website: https://www.strety.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Patrick Clawson introduces CheckRed Security as a comprehensive cloud security SaaS solution that covers both cybersecurity and compliance aspects. The platform uniquely addresses IaaS, PaaS, and SaaS security in a single multi-tenant environment, making it ideal for service providers.
CheckRed goes beyond monitoring and risk assessment by providing guided remediation workflows and detailed reports. The platform is designed to be MSP-friendly, with features like free sign-ups and simplified charging based on employee count.
Clawson highlights the platform's efficiency, mentioning that it can scan a 1,000-user environment in just 10 minutes and a 70,000-user environment in about an hour and 15 minutes. This speed allows MSPs to create new revenue-generating opportunities quickly.
The platform is API-based and doesn't require agents. It integrates with existing cyber platforms like SOAR, XDR, and SEM. CheckRed provides a multi-tenant view for MSPs, allowing them to see security scores for all clients at once, based on the NIST ERM score.
CheckRed covers about 60 major SaaS apps, including less commonly monitored platforms like Monday.com. The platform also includes an SDK for onboarding and managing lesser-known apps at a local level.
Key Takeaways:
- CheckRed offers a comprehensive cloud security solution for IaaS, PaaS, and SaaS
- The platform is designed specifically for MSPs and service providers
- Rapid scanning and reporting capabilities save time and create new revenue opportunities
- Multi-tenant design allows easy management of multiple clients
- Covers a wide range of SaaS apps, including less common ones
Website: https://checkred.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv interviews Zach Kromkowski from Senteon, a cybersecurity company participating in the IT Nation Pitch It Accelerator program. Senteon provides automated system hardening and compliance solutions for workstations, servers, and browsers based on CIS standards.
Zach explains that Senteon's platform automates the implementation of over 1,200 security settings recommended by CIS. The company has rewritten about 550 GPOs from a security perspective and hosts weekly educational webinars with CIS and subject matter experts to discuss these settings.
Senteon's approach differs from traditional methods like Intune or Group Policy by not only pushing changes but also verifying their effectiveness. The platform includes a learning mode to tailor risk assessments and create a roadmap for improving security posture over time.
The interview covers Senteon's pricing model, which is $1 per endpoint per month with a 250-endpoint minimum. Zach emphasizes the tool's MSP-friendly features, including multi-tenancy support and the ability to deploy settings across multiple clients.
Key features of Senteon include real-time monitoring, analysis, and alerting, as well as the ability to track changes made by users and revert them if necessary. The platform also offers an "undo button" to quickly revert all changes made by Senteon.
Zach highlights Senteon's unique approach to security configuration management, making changes directly via the Win32 API rather than relying on Microsoft tools. The platform works with both cloud and on-premises environments and can help identify misconfigured settings and potential security issues.
Key Takeaways:
- Senteon automates system hardening based on CIS standards
- The platform covers 1,200+ security settings for workstations, servers, and browsers
- Senteon offers real-time monitoring, analysis, and alerting
- Pricing is $1 per endpoint per month with a 250-endpoint minimum
- The platform includes a learning mode and multi-tenancy support for MSPs
- Senteon can identify misconfigured settings and potential security issues
- The "undo button" allows quick reversion of all changes made by Senteon
Website: www.senteon.com
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Robert J. Scott, co-founder of Monjur, returns to the IT Business Podcast to discuss their contracts-as-a-service platform for IT managed service providers. Scott highlights the benefits of participating in the IT Nation Pitch It Accelerator program, including valuable connections and exposure that have accelerated Monjur's growth.
Monjur offers a cloud-based legal service with industry-leading templates customized for each MSP and dynamically updated. The platform integrates with quoting tools and sales processes, streamlining the contracting process. Scott explains the difference between their Essentials and Standard plans, with the Essentials plan designed for smaller MSPs with revenue under $1.5 million.
The interview covers how Monjur stays current with various state and international laws using AI-powered legal research tools in partnership with Lexis Nexus. Scott also discusses the affordability of their services, with plans starting at $149 per month for smaller MSPs.
The conversation explores the types of templates available, including master service agreements, statements of work, and specialized attachments for managed compliance and AI services. Scott emphasizes the importance of their Schedule of Third-Party Services, which acts as a waiver protecting MSPs from liability related to third-party vendors.
The podcast also discusses the relationship between Monjur's services and E&O insurance, highlighting how their platform provides additional protections not covered by insurance. Scott explains how Monjur can assist MSPs in incident response and claims defense, depending on their insurance carrier and policy.
Key Takeaways:
- Monjur offers cloud-based, dynamically updated legal services for MSPs
- The platform integrates with quoting tools to streamline the contracting process
- Pricing starts at $149/month for smaller MSPs with revenue under $1.5 million
- Monjur uses AI-powered legal research tools to stay current with laws and regulations
- The Schedule of Third-Party Services provides crucial liability protection for MSPs
- Monjur's services complement E&O insurance by offering additional protections
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv sits down with Michelle Accardi, CEO of LionGard, to explore the latest advancements in MSP technology and the exciting developments at LionGard. The conversation kicks off with a discussion about Liongard’s role in enhancing MSP operations through comprehensive attack surface management. Michelle explains how Liongard’s platform automates IT asset inventory, monitors configuration changes, and provides a cyber risk dashboard tied to cyber insurance controls.
Michelle introduces Leo, Liongard’s generative AI support agent, designed to assist partners with support needs, ticket updates, and generating new reports. This AI tool aims to increase partner satisfaction by providing immediate answers and facilitating efficient problem resolution.
The episode also highlights the upcoming RoarCon event, Liongard’s inaugural user conference, set to take place in Frisco, Texas. Michelle shares her excitement about the event, which will feature keynote speaker Eric O'Neill, a cybersecurity expert and former FBI operative. Additionally, Michelle discusses her initiative, MSP Mavens, a networking group for women executives in the MSP industry, aimed at fostering peer support and professional growth.
Throughout the interview, Michelle emphasizes the importance of growth for both LionGard and its MSP partners. She discusses strategies for MSPs to monetize their tech stacks and improve efficiency, ultimately driving profitability. The episode concludes with a light-hearted segment where Michelle shares a personal story about her daughter's recent adventure in Florida.
Key Takeaways
- Liongard’s Platform: Automates IT asset inventory, monitors configuration changes, and provides a cyber risk dashboard.
- Leo AI Support Agent: Assists with support needs, ticket updates, and report generation, enhancing partner satisfaction.
- RoarCon Event: Liongard’s inaugural user conference featuring cybersecurity expert Eric O'Neill.
- MSP Mavens: A networking group for women executives in the MSP industry, promoting peer support and professional growth.
- Growth Strategies: Emphasis on monetizing tech stacks and improving efficiency to drive profitability for MSPs.
Website: https://www.liongard.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv recaps his recent attendance at multiple tech conferences, focusing on IT Nation Secure and PAX 8 Beyond. He highlights key announcements from these events, including ConnectWise's Security 360 product and PAX 8's new Marketplace.
The podcast explores the world of conference swag, with Uncle Marv reviewing various items across categories such as tech gadgets, writing utensils, socks, and shirts. He emphasizes the importance of thoughtful, quality swag that attendees will actually use and appreciate.
In a special segment, Uncle Marv interviews Cynthia Schreiner from CyberQP about their popular hot sauce swag. Cynthia explains the thought process behind choosing hot sauce as their signature item, highlighting its ability to start conversations and leave a lasting impression.
The episode also touches on the increasing number of tech conferences and the challenges of attending multiple events in a short period. Uncle Marv expresses his intention to scale back on conference attendance in the future.
Key Takeaways:
- ConnectWise released Security 360, a new product for MSPs to aggregate security data
- PAX 8 unveiled their new Marketplace with features like storefronts and Opportunity Explorer
- Quality and thoughtfulness in swag items are crucial for leaving a lasting impression
- Unique swag items, like CyberQP's hot sauce, can become a company's signature at events
- The tech conference landscape is becoming increasingly crowded
Website: https://cyberqp.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv welcomes Darrin Swan with Todyl to discuss the company's comprehensive cybersecurity platform designed for SMBs and MSPs. Darrein explains that Todyl was founded to address the growing cybersecurity challenges faced by smaller businesses that lack the resources of larger enterprises.
Todyl's platform integrates various security tools into a single, user-friendly solution, including next-gen firewalls, intrusion detection and prevention systems, and secure remote access capabilities. This approach simplifies cybersecurity management for SMBs and allows MSPs to offer robust security services to their clients more efficiently.
Darrin highlights the importance of a layered security approach, emphasizing that traditional antivirus solutions are no longer sufficient in today's threat landscape. He explains how Todyl's platform provides comprehensive protection against a wide range of cyber threats, including ransomware, phishing, and advanced persistent threats.
The conversation touches on the challenges of securing remote work environments, a concern that has become increasingly relevant in recent years. Todyl's solution includes secure remote access features that enable businesses to protect their networks and data regardless of where employees are working.
Darrin also discusses Todyl's partnership model with MSPs, explaining how the platform enables these providers to offer enterprise-grade security solutions to their SMB clients without the need for extensive in-house expertise or resources. This model helps bridge the cybersecurity gap for smaller businesses while creating new revenue opportunities for MSPs.
The interview concludes with Darren sharing his insights on the future of cybersecurity, predicting a continued increase in threats and the growing importance of AI and machine learning in detecting and mitigating these risks.
Key Takeaways:
- Todyl offers a comprehensive cybersecurity platform tailored for SMBs and MSPs.
- The platform integrates multiple security tools into a single, user-friendly solution.
- A layered security approach is crucial in today's threat landscape.
- Secure remote access is a key feature for protecting distributed work environments.
- Todyl's partnership model enables MSPs to offer enterprise-grade security to SMBs.
- AI and machine learning are expected to play an increasing role in future cybersecurity solutions.
Website: https://www.todyl.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Simon Green, a veteran in the IT industry, joins Uncle Marv to discuss his extensive career and the changing landscape of technology. With over 25 years of experience, Simon has witnessed the transformation of IT from mainframes to cloud computing.
Simon reflects on his early days in IT, starting as a programmer and gradually moving into management roles. He emphasizes the importance of continuous learning and adaptability in the fast-paced tech world. Simon shares how he transitioned from hands-on technical work to leadership positions, highlighting the need for both technical expertise and people skills in IT management.
The conversation covers the challenges faced by IT professionals, including keeping up with rapidly evolving technologies and managing client expectations. Simon offers practical advice for newcomers to the field, stressing the importance of building a strong foundation in core IT concepts while remaining open to emerging trends.
Simon and Uncle Marv explore the impact of cloud computing and artificial intelligence on the IT landscape. They discuss how these technologies are reshaping businesses and creating new opportunities for IT professionals. Simon provides insights on how companies can leverage these technologies to improve efficiency and stay competitive.
The episode concludes with Simon sharing his thoughts on the future of IT and offering guidance to business owners on integrating technology into their operations. He emphasizes the need for a strategic approach to IT investments and the importance of aligning technology with business goals.
Key Takeaways:
- Continuous learning is crucial in the ever-evolving IT industry
- Balancing technical skills with people management is key for IT leaders
- Cloud computing and AI are transforming the IT landscape
- A strong foundation in core IT concepts is essential for career growth
- Aligning IT strategies with business goals is critical for success
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Rex Frank, a veteran in the managed services industry, shares his journey from working at a break-fix company to becoming a leader in managed services. He emphasizes the critical role of process documentation in scaling IT businesses and improving service quality.
Frank discusses the challenges faced by managed service providers (MSPs) in the early days, including the transition from break-fix models to proactive maintenance. He highlights the importance of standardization and how it contributes to better service delivery and increased profitability.
The conversation explores the concept of "process maturity" and its impact on business operations. Frank explains how well-documented processes can lead to consistent service delivery, reduced errors, and improved customer satisfaction. He also touches on the significance of employee training and the benefits of having clearly defined roles and responsibilities within an organization.
Frank shares insights on pricing strategies for MSPs, emphasizing the need to align pricing with the value delivered to clients. He discusses the evolution of pricing models in the industry and how businesses can optimize their pricing to remain competitive while ensuring profitability.
The interview concludes with Frank's thoughts on the future of managed services, including the potential impact of artificial intelligence and automation on the industry. He encourages MSPs to continually adapt and improve their processes to stay ahead in an ever-changing technological landscape.
Key Takeaways:
- Process documentation is crucial for scaling IT businesses
- Standardization leads to improved service delivery and profitability
- Well-defined processes contribute to consistent service and reduced errors
- Pricing should align with the value delivered to clients
- Continuous adaptation and improvement are essential for MSP success
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Nancy Henriquez, an IT veteran with more than two decades of experience, joins Uncle Marv to discuss her career trajectory and the lessons she's learned in the tech industry. Nancy began her journey at Motorola, where she spent 15 years honing her skills and climbing the corporate ladder. She then moved to Citrix, where she faced new challenges and opportunities for growth.
Throughout the interview, Nancy emphasizes the importance of adaptability and continuous learning in the IT field. She shares how she navigated through various roles, from individual contributor to people manager, and the valuable lessons she gained from each position. Nancy also discusses the significance of mentorship and how it has shaped her career and leadership style.
The conversation explores the challenges Nancy faced as a woman in a male-dominated industry. She offers advice on how to overcome these obstacles and the importance of building a strong support network. Nancy also shares her experiences with work-life balance and how she manages to juggle her professional responsibilities with personal commitments.
Nancy provides insights into effective leadership strategies, stressing the importance of empathy, clear communication, and fostering a positive team culture. She discusses how these principles have helped her succeed in her current role as a senior director at a major tech company.
The interview concludes with Nancy's thoughts on the future of IT and the skills that will be crucial for success in the coming years. She encourages listeners to embrace change, stay curious, and never stop learning.
Key Takeaways:
- Continuous learning is crucial in the fast-paced IT industry
- Mentorship plays a vital role in career development
- Adaptability is key to navigating different roles and companies
- Effective leadership requires empathy and clear communication
- Building a strong support network is essential for overcoming challenges
- Work-life balance is achievable with proper time management and prioritization
- Embracing change and staying curious are important for long-term success in IT
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv sits down with Daniel Ellis, the CEO and founder of PC PowerSave, to discuss the innovative software solution designed to reduce energy consumption and costs for computer systems. Daniel shares his passion for technology and sustainability, detailing his journey from working in IT for a school to developing a prototype that eventually became PC PowerSave.
Daniel explains how PC PowerSave works, highlighting its two main modes: analysis and optimization. The software analyzes the power consumption of computer systems and provides detailed reports on potential savings. It then optimizes settings to reduce energy usage, such as adjusting monitor brightness and shutting down idle computers. This not only saves money but also helps MSPs demonstrate value to their clients.
The conversation also covers the practical aspects of deploying PC PowerSave, including its compatibility with various hardware and its ease of installation via a single PowerShell command. Daniel emphasizes the software's flexibility, allowing MSPs to resell it or integrate it into their service offerings as a differentiator.
Daniel shares his experiences with the Pitch It Accelerator program and his involvement in the IT Nation community, expressing his excitement for the upcoming IT Nation Connect event. The episode concludes with Uncle Marv wishing Daniel luck in the Pitch It contest and encouraging listeners to explore more vendor profiles on the IT Business Podcast website.
Key Takeaways
- PC PowerSave is a software solution designed to reduce energy consumption and costs for computer systems.
- The software operates in two modes: analysis and optimization, providing detailed reports and making subtle adjustments to save energy.
- MSPs can resell the software or integrate it into their service offerings, providing a financial and environmental benefit to their clients.
- The software is easy to deploy via a single PowerShell command and is compatible with various hardware, excluding Mac systems.
- Daniel Ellis shares his journey from IT work in a school to developing PC PowerSave and his involvement in the IT Nation community.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Introduction:
- Uncle Marv introduces the episode and the guest, Dave Maik from Defense X.
- Defense X is a cybersecurity company that participated in the IT Nation Pitch It Accelerator Program.
Discussion Highlights:
- Program Experience: Dave shares his positive experience with the Pitch It program, emphasizing the exposure and growth it provided.
- Product Features: Defense X offers a secure web browser solution with DNS protection, credential protection, and file protection. The core product focuses on browsing protection, preventing credential misuse, and scanning file downloads.
- Employee Monitoring: The product includes features for monitoring employee activities and assessing risk scores based on their browsing behavior.
- New DNS Solution: Defense X recently launched a cost-effective DNS-only solution at 25 cents per license, aimed at providing basic protection and an entry point for further upgrades.
- Feature Enhancements: The company continuously updates its product based on client feedback, ensuring quick implementation of new features.
- AI Integration: Defense X is exploring AI to enhance its cybersecurity solutions.
- Market Differentiation: Dave explains how Defense X's DNS solution offers more comprehensive features compared to other products and integrates well with various MSP tools like ConnectWise, Ninja, and Datto.
- Future Plans: The company aims to expand its market presence and continue adapting to new cybersecurity threats.
Key Takeaways
- Defense X provides a comprehensive cybersecurity solution with secure web browsing, DNS protection, credential protection, and file protection.
- The company has launched a new, affordable DNS-only solution to help MSPs start with basic protection.
- Defense X continuously updates its product based on client feedback, ensuring quick implementation of new features.
- The company is exploring AI to enhance its cybersecurity offerings.
- Defense X's solutions integrate well with various MSP tools, providing a seamless experience for users.
Website: https://www.defensx.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Cameron McFie introduces Xeneth's flagship product, MSPlus, which provides billing automation solutions for managed service providers. The software focuses on two main modules: Microsoft CSP (Cloud Solution Provider) and managed services contracts.
MSPlus aims to save MSPs time and money by automating billing processes, particularly for Microsoft 365, Azure, and other managed services. Cameron explains that the software can significantly reduce billing time, with some companies cutting their billing process from 30 days to just a day or two.
The discussion highlights the potential for increased revenue, with Cameron stating that MSPs are often under-billing by 5-10% due to manual errors or outdated pricing. This translates to a global issue worth billions of dollars in the managed services industry.
Cameron emphasizes Xeneth's expertise in the Microsoft CSP program and their ability to provide consulting services alongside their software. He explains unique features like split billing for different user types and the ability to accurately bill for various Microsoft services, including Azure usage.
The conversation touches on Cameron's background in the MSP industry and how his experiences led to the creation of Xeneth. He shares anecdotes about under-billing issues in his previous roles, which motivated him to develop a solution for accurate billing.
The interview concludes with Cameron discussing Xeneth's participation in the IT Nation Pitch It Accelerator program and their plans for future growth. He mentions their focus on serving MSPs with 50 or more customers and their goal to streamline the onboarding process further.
Key Takeaways:
- MSPlus automates billing for Microsoft CSP and managed services contracts
- The software can save MSPs significant time in their billing processes
- Many MSPs are under-billing by 5-10%, leading to lost revenue
- Xeneth offers expertise in Microsoft CSP alongside their software solution
- The product is best suited for MSPs with 50 or more customers
- Xeneth offers a free trial for up to 10 customers to demonstrate potential revenue gains
Website: https://xeneth.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv sits down with Doug Kreitzberg, the founder and CEO of SeedPod Cyber, to explore the intricacies of cyber insurance tailored for managed service providers (MSPs) and their clients. Doug explains that SeedPod Cyber offers a full-fledged cyber insurance program that protects against various cyber threats, including ransomware attacks, data breaches, and social engineering. Unlike traditional insurance providers, SeedPod Cyber partners with MSPs to get a behind-the-firewall view of their clients' environments, allowing for more accurate risk assessment and competitive pricing.
Doug elaborates on how their approach differs from the rest of the market, which often relies on external scanning and application data, leading to higher costs due to uncertainty. By underwriting the tech stack and deployment of MSPs, SeedPod Cyber can offer substantial savings to businesses. He also discusses the regulatory aspects of selling insurance and how their partnership model allows MSPs to present insurance options without needing a license.
The episode explores the specifics of the controls SeedPod Cyber looks for, such as automated patch management, EDR solutions, multi-factor authentication, and backup protocols. Doug shares success stories where businesses have significantly reduced their insurance costs by meeting these criteria.
Doug also reflects on his journey to founding SeedPod Cyber, driven by his experience managing cyber incidents and recognizing the need for integrated insurance and security solutions for small and medium-sized businesses. He highlights the importance of continuous monitoring and the potential for dynamic pricing based on real-time risk assessment.
Finally, Doug shares his positive experience with the IT Nation Pitch It Accelerator Program, emphasizing the value of the insights gained and the exposure to the MSP community. He expresses optimism about the future, regardless of the competition's outcome, and looks forward to leveraging the networks built during the program.
Key Takeaways
- Innovative Cyber Insurance: SeedPod Cyber offers a unique cyber insurance program that partners with MSPs for better risk assessment and competitive pricing.
- Behind-the-Firewall Approach: By getting a behind-the-firewall view, SeedPod Cyber can accurately assess risks and reduce insurance costs.
- Regulatory Compliance: MSPs can present insurance options to clients without needing a license, thanks to SeedPod Cyber's partnership model.
- Comprehensive Controls: The insurance program looks for specific security controls, such as automated patch management and multi-factor authentication.
- Success Stories: Businesses have saved significantly on insurance costs by meeting SeedPod Cyber's criteria.
- Founder’s Journey: Doug Kreitzberg's experience with cyber incidents led him to create an integrated insurance and security solution for SMBs.
- Continuous Monitoring: Future plans include dynamic pricing based on real-time risk assessment.
- Positive Pitch It Experience: The IT Nation Pitch It Accelerator Program has provided valuable insights and exposure to the MSP community.
Links from the show
- Website: https://seedpodcyber.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the show by recounting his travel woes from the previous week, which prevented him from recording the live show. He then introduces his guest, Matt Forman, the owner of Local Circuit IT, a successful MSP based in Denton, Texas.
Matt shares his experience of growing his business from a two-person team to a staff of four, emphasizing the importance of finding the right employees who fit the company culture. He discusses the challenges of letting go of control and delegating responsibilities as the business expands. Matt attributes his steady growth to hiring employees who genuinely enjoy their work and prioritizing customer service above all else.
The conversation then shifts to Matt's plans for relocating to a larger office space due to structural issues with their current building. He expresses his dislike for the moving process but recognizes the need for more space to accommodate his growing team.
On the topic of marketing, Matt admits it's his weakest area as an introvert. He relies heavily on word-of-mouth referrals and a website designed to guide potential clients through the sales process. Uncle Marv offers marketing advice, suggesting community involvement, networking events, and leveraging local awards and recognition.
Other topics covered include handling after-hours work, offering unlimited PTO, and the benefits of being involved in local charities and community boards.
Key Takeaways
- Finding the right employees who fit the company culture is crucial for growth.
- Prioritizing customer service and going the extra mile can set a business apart.
- Steady, intentional growth is preferable to rapid, uncontrolled expansion.
- Marketing can be challenging for introverted business owners, but word-of-mouth and community involvement can be effective strategies.
- Relocating to a larger office space may be necessary as a business grows, but the moving process can be daunting.
Links from the show
- Local Circuit Website: https://www.thelocalcircuit.com/
- Florida Man Caught on Video Buying Mask Before Failed Robbery: https://tinyurl.com/p2c6npuk
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Juan Fernandez, the Global Channel Chief of SuperOps, shares exciting announcements and insights from the Pax8Beyond event in Denver. He reveals that SuperOps has joined the PAX8 Marketplace, becoming the first and only RMM/PSA offering available through the platform. This integration not only streamlines the procurement process for MSPs but also unlocks a range of benefits through the SuperOps + PAX8 partnership.
Juan highlights the launch of the SuperOps + PAX8 Academy, which will provide training, peer groups, and a dedicated help desk to support MSPs in building their processes and procedures around SuperOps. Additionally, he unveils VisionX, a groundbreaking product that empowers MSPs to visualize and plan their desired future growth, profitability, and operational metrics. VisionX offers a comprehensive view of technician proficiency, customer fit, and other key factors, enabling MSPs to make informed decisions and chart their path to success.
Juan emphasizes SuperOps' commitment to supporting MSPs of all sizes, from solopreneurs to million-dollar businesses, by providing customizable tools and resources. He acknowledges the unique challenges faced by smaller MSPs and highlights VisionX's ability to help them achieve their desired goals, whether it's employee satisfaction, customer retention, or business growth.
The interview concludes with Juan's passion for driving positive change in the industry, culminating in the announcement of "Change Day" on June 11, 2024, at the Beyond MSP event. This initiative aims to transform the industry by empowering MSPs to break free from conformity and embrace their unique paths to success.
Key Takeaways
- SuperOps joins the PAX8 Marketplace as the first and only RMM/PSA offering
- SuperOps + PAX8 Academy, peer groups, and dedicated help desk for MSP support
- VisionX empowers MSPs to visualize and plan desired growth, profitability, and operations
- Commitment to supporting MSPs of all sizes with customizable tools and resources
- "Change Day" announced for June 11, 2024, at the Beyond MSP event
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Josh Liberman, a veteran conference-goer, shares his insights from attending the Pax8 Beyond conference. He commends the impressive logistical execution and seamless organization of the event, highlighting the vast array of vendors present. Josh emphasizes the significance of discovering new technologies and processes at these conferences, as well as the opportunity to connect with fellow professionals and exchange ideas.
Josh reveals that he encountered around 15 vendors he was previously unfamiliar with at the Pax8 Beyond conference, underscoring the value of exploring new offerings and niches. He provides background on his company, NetSciences, and the challenges of operating an MSP in New Mexico, a state often overlooked in the industry.
Despite the geographical isolation, Josh expresses his appreciation for the Southwest region's unique landscape and culture. He draws a parallel between the networking opportunities at conferences and his annual visits to a small island in Belize, where he encounters familiar faces in a tight-knit community.
Key Takeaways
- Pax8 Beyond conference showcased impressive logistical execution and a diverse range of vendors.
- Discovering new technologies, processes, and networking with peers are key benefits of attending industry events.
- Josh encountered around 15 previously unknown vendors at the conference.
- Operating an MSP in New Mexico presents unique challenges due to the state's geographical isolation.
- Josh values the Southwest region's landscape and culture, drawing parallels to his annual visits to a small island in Belize.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Brian Kane, representing Malwarebytes, joins the podcast to discuss the company's new product line, ThreatDown, which replaces their previous business offerings. ThreatDown provides a centralized OneView portal for multi-tenant management and security scoring of client environments.
The Security Advisor feature in OneView assigns a security score based on factors like deployment levels, patch status, and integrations with RMM/PSA tools, helping MSPs identify and address security gaps. ThreatDown is available through distribution partners like Pax8, catering to both usage-based and upfront license purchase models based on MSP preferences.
Malwarebytes has transitioned from a direct sales model to a channel-focused approach, working closely with partners and distribution to drive business. The company values customer feedback and incorporates it into product development and enhancements.
Key Takeaways:
- ThreatDown is Malwarebytes' new enterprise-class SMB security solution
- OneView portal provides centralized multi-tenant management and security scoring
- Security Advisor feature assigns security scores based on deployment, patching, and integrations
- Available through distribution partners like Pax8, with flexible licensing models
- Malwarebytes has shifted to a channel-focused approach, valuing partner collaboration
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
In this insightful episode, Ken Patterson, formerly of Pax8, joins Uncle Marv to discuss his new role at Todyl and his vision for building a true community for MSPs. Ken shares his passion for helping MSPs mature and succeed, emphasizing the importance of education over hard selling. He advocates for a more prescriptive approach, akin to doctors, where MSPs diagnose clients' needs and prescribe tailored solutions rather than pushing products.
Ken stresses the need for MSPs to "drink their own champagne" by using the same solutions they recommend to clients, fostering deeper understanding and credibility. He also highlights the importance of educating clients on business solutions beyond just technology, positioning MSPs as trusted advisors.
The conversation touches on Ken's fond memories at Pax8, the company's remarkable growth, and the warm welcome he received at their event, PAX8 Beyond. Ken expresses excitement about his new role at Todyl and his vision for building a robust community platform where MSPs can connect, share insights, and feel heard.
Key Takeaways:
- Importance of building a true community for MSPs
- MSPs should use the same solutions they recommend ("drink their own champagne")
- Educate clients on business solutions beyond just technology
- Move away from hard-selling tactics towards a more prescriptive approach
- Foster a sense of belonging and being heard in the MSP community
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Tim Golden, co-founder of Compliance Scorecard, joins Uncle Marv to discuss the latest version 5.0 release of their governance-as-a-service platform. The new release introduces several compliance-focused features to help MSPs better manage risks and compliance requirements for their clients.
One of the key new features is the risk register, which allows MSPs to identify and track areas of risk for their clients. MSPs can essentially build an "Amazon shopping cart" of risks, quote them, and work with clients to either mitigate or accept those risks. This provides a structured way to have risk conversations and maintain defensibility over time.
Another notable feature is the POAM (plan of actions and milestones), which provides a framework for planning actions, assigning responsibilities, setting timelines, and tracking costs associated with addressing identified risks. This helps MSPs streamline the risk mitigation process and project management.
Compliance Scorecard is designed to help MSPs navigate the complexities of compliance, cybersecurity readiness assessments, and risk management conversations with their customers. Tim highlights their peer group and educational resources as key differentiators, enabling MSPs to learn best practices and processes for compliance and risk management.
Key Takeaways:
- Compliance Scorecard version 5.0 introduces risk register and POAM features
- Risk register allows tracking and quoting risks for clients
- POAM provides structured planning for risk mitigation actions
- Platform helps MSPs have risk conversations and manage compliance
- Peer group and educational resources differentiate the offering
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Michelle Ragusa-McBain, Global Channel Chief at SonicWALL, joins Uncle Marv at PAX 8 Beyond 24 to discuss the company's recent developments and partner-focused initiatives.
SonicWALL's Acquisition of Solutions Granted
Michelle shares insights into SonicWALL's acquisition of Solutions Granted, a managed security services provider. The acquisition allows SonicWALL to integrate Solutions Granted's offerings into their Secure First program, providing partners with a comprehensive security solution that includes managed detection and response (MDR), endpoint detection and response (EDR), and security operations center (SOC) as a service.
Improving Partner Experience
SonicWALL is committed to listening to partner feedback and taking swift action to improve processes. Michelle highlights the company's efforts to streamline the deal registration process based on partner survey responses, making it easier for partners to do business with SonicWALL.
New Customer Deal Rate
To incentivize partners and attract new customers, SonicWALL has introduced a new customer deal rate, offering a 50% discount for partners bringing new customers to the company. This initiative aims to support partner growth and success.
Michelle's Globetrotting Adventures
In addition to business updates, Michelle shares her passion for travel, recounting her recent family vacation to Europe, including stops in England, Amsterdam, Belgium, and Paris. She also reveals her upcoming three-week safari adventure in Africa, spanning five countries and including the wildebeest migration in the Serengeti.
Key Takeaways
- SonicWALL is integrating Solutions Granted's managed security services into their Secure First program.
- The company is improving processes like deal registration based on partner feedback.
- SonicWALL introduced a new customer deal rate, offering a 50% discount for new customers.
- Michelle Ragusa-McBain is an avid traveler, recently visiting Europe and planning a safari in Africa.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Episode Sponsor: Thread (www.getthread.com)
===
Adam Anderson, co-founder of Threat Captain, joins the podcast to discuss his company's mission and its participation in the PitchIT accelerator program. Threat Captain is a cybersecurity leadership development company dedicated to bridging the gap between executive leadership and security teams through strategic alignment and informed decision-making.
The company has developed a financial risk platform that helps people understand and communicate the financial impact of cybercrime. This platform is designed to facilitate better conversations between technology providers and their customers by graphically showing the likelihood and potential financial impact of a cyber breach based on the customer's security controls.
Threat Captain's software platform is a SaaS tool that runs simulations on cyber threats and impacts, providing reports for MSPs to share with their customers during QBRs or for prospecting. It leverages data feeds from the MITRE ATT&CK framework and the Verizon Data Impact Report to assess the likelihood and potential financial costs of a breach based on the customer's security posture.
While initially targeting the insurance industry, Threat Captain pivoted to focus on the MSP market, recognizing the need for transparency and data-driven insights to sell cybersecurity services effectively. The company is currently in its first eight months and is actively seeking integrations with various MSP software products to enhance its platform's capabilities.
Threat Captain's participation in the PitchIT accelerator program aims to gain valuable feedback from potential customers and industry experts, ensuring they build the best possible product from the outset.
Key Takeaways
- Threat Captain provides a financial risk platform to help communicate the financial impact of cybercrime.
- The platform assesses the likelihood and potential financial costs of a cyber breach based on a customer's security controls.
- Threat Captain's software runs simulations and provides reports for MSPs to share with customers.
- The company leverages data from the MITRE ATT&CK framework and Verizon Data Impact Report.
- Threat Captain is actively seeking integrations with various MSP software products.
- Participation in the PitchIT accelerator program aims to gather feedback and insights for product development.
Links from the show
Website: https://threatcaptain.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Episode Sponsor: Thread (www.getthread.com)
===
Mark Lamb, the founder and CEO of HighGround.io, joins the podcast to discuss his cybersecurity platform designed for IT service providers. HighGround.io is a cybersecurity sales tool that helps MSPs communicate their clients' technology spend, cybersecurity posture, and resilience in a visually appealing and understandable manner.[1]
The platform integrates with PSA tools like ConnectWise Manage to pull down a client's spend data with the MSP. It then maps this spend across various technology areas, such as support, cybersecurity, backup, Office 365, and connectivity. This visual representation allows clients to understand where their money is being allocated.[1]
HighGround.io also enables MSPs to quickly assess their clients' cybersecurity posture and resilience. It provides three primary metrics: the cyber score (a universal metric of security posture), the resilience score (readiness to respond and recover from a cyber attack), and a visual mapping of these scores against the NIST Cybersecurity Framework.[1]
Mark emphasizes that while KPIs are useful, they don't fully explain the breadth of security. By mapping the scores to the NIST framework, clients can easily identify their strengths and weaknesses across different security domains, such as protection, detection, and recovery.[1]
HighGround.io is designed for ongoing use with existing clients, as cybersecurity is a continuous agenda item in MSP-client relationships. It facilitates holistic discussions about security while considering other IT services and challenges.[1]
Mark shares his background as an MSP in Scotland, where he experienced firsthand the challenges of selling cybersecurity solutions to clients. Despite building a robust security stack, clients were reluctant to purchase it, leading Mark to investigate the root cause – a lack of understanding and complexity.[1]
He emphasizes that HighGround.io addresses the sales problem that other vendors have failed to solve effectively. Unlike traditional risk assessments, which often result in clients only skimming the executive summary, HighGround.io aims to revolutionize the way MSPs communicate security posture and needs to clients.[1]
Key Takeaways
- HighGround.io is a cybersecurity sales tool for MSPs to visually represent clients' technology spend, cybersecurity posture, and resilience.
- It provides metrics like the cyber score, resilience score, and NIST framework mapping to communicate security posture effectively.
- The platform integrates with PSA tools and is designed for ongoing use with existing clients.
- Mark Lamb created HighGround.io based on his experience as an MSP, addressing the challenges of selling cybersecurity solutions.
- HighGround.io aims to revolutionize how MSPs communicate security needs to clients, moving away from traditional risk assessments.
Links from the show
Website: https://www.highground.io
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Episode Sponsor: Thread (www.getthread.com)
===
Larry Meador, the Channel Chief at Infima, joins the IT Business Podcast to discuss Infima's cybersecurity platform, which offers fully automated security awareness training and phishing simulations tailored for managed service providers (MSPs) and their clients.
Infima's platform is built on behavioral science principles, designed to help users retain information and change their reflexes when encountering potential phishing threats. The platform is optimized for MSPs, with a three-click client onboarding process and automated user synchronization using the Microsoft Graph API, eliminating the need for domain allow listing or manual user management.
Once onboarded, Infima's platform is fully managed, handling user synchronization, reporting, and generating security awareness training policies to satisfy cyber insurance requirements. MSPs can receive aggregate reports on their clients' performance, allowing them to identify and focus on users who may need additional training.
When a user falls for a phishing simulation, Infima provides immediate feedback and a personalized follow-up 24 hours later, reinforcing the teachable moment and helping users learn from their mistakes.
Infima integrates with various MSP tools, including ConnectWise, Autotask Billing, Lifecycle Insights (now part of ScalePad), and Acronis, with more integrations in the works. MSPs praise Infima for the time savings and worry-free experience it provides, eliminating the need for manual configuration and maintenance.
Infima offers a unique value proposition with no contracts, a pay-per-use model, and free NFRs (not for resale) licenses for MSPs to use the platform for their own staff, ensuring they understand the client experience.
Larry emphasizes Infima's commitment to building true partnerships and friendships with MSPs, going beyond a transactional vendor-partner relationship.
Key Takeaways
- Infima's security awareness training is based on behavioral science principles to help users retain information and change reflexes.
- The platform is optimized for MSPs, with three-click client onboarding and automated user synchronization.
- Infima's platform is fully managed, handling reporting, user synchronization, and cyber insurance policy generation.
- Immediate and personalized feedback is provided when users fall for phishing simulations.
- Infima integrates with various MSP tools and has a no-contract, pay-per-use model with free NFRs for MSPs.
- Infima focuses on building true partnerships and friendships with MSPs.
Links from the show
Website: https://infimasec.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
ComplianceAid is an AI-driven, multilingual cybersecurity compliance platform designed to assist MSPs in offering compliance services to their clients. The platform utilizes a team of AI agents that act as virtual auditors, reading and aligning clients' existing documentation with compliance controls and generating context-enriched policies and procedures.
The founders highlight the platform's ability to save time and resources for MSPs by automating the compliance assessment process. Instead of relying on expensive human auditors, ComplianceAid's AI auditors can assess compliance for all clients within a short timeframe, enabling MSPs to offer compliance services at a profitable rate.
ComplianceAid offers flexibility in its service delivery model, allowing MSPs to either use the platform directly or have ComplianceAid handle the entire compliance assessment process. The platform supports various compliance frameworks, including NIST Cybersecurity Framework, HIPAA, and HITRUST, and can integrate with other systems through APIs or copy-paste functionality.
The founders emphasize the platform's agility in adapting to new generative AI technologies and its multimodal capabilities, enabling it to understand and interpret graphs and images within documents.
Key Takeaways:
- ComplianceAid offers an AI-driven cybersecurity compliance platform for MSPs.
- The platform automates compliance documentation generation and assessment processes.
- It saves time and resources by replacing or augmenting human auditors with AI auditors.
- MSPs can offer compliance services to all clients cost-effectively using ComplianceAid.
- The platform supports various compliance frameworks and can integrate with other systems.
Links from the show
- Website: https://www.thecomplianceaide.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Jeff provides an update on the progress of integrating ConnectWise products into the ASIO unified platform. The next wave involves bringing the PSA, CPQ, BrightGauge, ITBoost, SIM, and MDR into ASIO, with a target timeline of Q3 or early Q4. This integration will enable a single ticketing system across all products, streamlining operations for partners.
With a unified data layer, ConnectWise can create AI models that span multiple products and services. This allows for cross-product recommendations and insights, leveraging data from CPQ, PSA, RMM, and BrightGauge. Jeff acknowledges the fortuitous timing of their preparations aligning with the recent advancements in generative AI.
Jeff addresses the recently announced Secure360 product and the ability to integrate third-party cloud and security products into ASIO. The vendor integration program ensures secure integrations by conducting security posture checks. Over 15-20 vendors are already integrated, with expectations for rapid growth in the coming months.
Jeff clarifies that the ASIO agent, used for RMM, vulnerability management, and RPA, is also the agent for Secure360, dispelling confusion about needing separate agents. He explains the vendor onboarding process through the vendor program, which involves understanding the vendor's goals, marketing needs, and potential API requirements.
Key Takeaways:
- ConnectWise is integrating its core products into the ASIO unified platform for streamlined operations.
- A unified data layer enables AI models spanning multiple products for cross-product insights.
- Secure360 allows integration of third-party cloud and security products into ASIO.
- The vendor program ensures secure integrations and facilitates vendor onboarding.
- The ASIO agent is a universal agent for various ConnectWise products and services.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Aportio Technologies is an IT service management startup that offers an AI-powered email and alert management plugin called Inbox Agent. The plugin is designed to help service desk agents work more efficiently by automating mundane tasks, categorizing requests, prioritizing them, and pre-assigning actions based on predefined rules.
The idea behind Aportio stemmed from Scott Green's experience as the CEO of an MSP, where he witnessed the challenges faced by service desk agents. He realized that by automating repetitive tasks, agents could have more time to focus on providing exceptional customer service, akin to "singing" to customers.
Inbox Agent is unique in several ways:
- It is specifically designed for Managed Service Providers (MSPs) and integrates with popular Professional Services Automation (PSA) tools.
- It handles both user emails and system-generated alerts, ensuring a comprehensive solution.
- Its pre-trained AI model has a high degree of accuracy in categorizing requests out of the box.
- The AI-based categorization enables the creation of automated actions to solve problems faster and more efficiently.
- It can handle simple to complex use cases, making it a versatile solution.
Aportio's origins lie in Scott Green's extensive experience in the MSP industry, spanning over 40 years. He recognized the need for innovation and decided to create a solution that addresses the challenges faced by service desk agents.
While Aportio is a relatively new player in the US market, having started in New Zealand and Australia, its proven track record and scalable architecture make it a compelling choice for MSPs seeking to streamline their service desk operations.
Key Takeaways
- Aportio's Inbox Agent automates mundane tasks for service desk agents, freeing up their time for better customer service.
- The AI-powered plugin categorizes requests, prioritizes them, and pre-assigns actions based on predefined rules.
- Inbox Agent is designed specifically for MSPs and integrates with popular PSA tools.
- Aportio's solution is proven, secure, and scalable, with a presence in multiple AWS regions.
- The company's origins stem from the founder's extensive experience in the MSP industry.
Links from the show
Website: https://www.aportio.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Matt Lee, known as the "most ethical hacker," joins the podcast to discuss the latest trends in cybersecurity. He shares insights on passwordless authentication using pass keys and FIDO protocols, which eliminate the risk of stolen passwords. Biometrics are also becoming more prevalent, combining factors like facial recognition, fingerprints, and behavioral patterns for stronger authentication.
Matt previews some of the sessions he'll be leading at the upcoming Pax8 Beyond event, including a "wrong answers only" panel discussing controversial security topics in a lighthearted way. He emphasizes the importance of raising cybersecurity standards and continuous learning in the industry.
In the second interview, Bobby Jacobs from Thread provides updates on their service experience platform since winning the PitchIT Accelerator program. They've rebranded their AI as "Magic AI" and released new features like the Planner for dispatchers, with a JIRA-like interface for scheduling tickets. Upcoming integrations include Time Zest for scheduling and Roost.
Bobby discusses Thread's focus on providing a secure support experience through authenticated chat platforms like Teams and Slack. He also shares insights into the Pitch It Accelerator community and the coaching process for this year's participants.
Key Takeaways:
- Passwordless authentication and biometrics are the future of cybersecurity
- Continuous learning and raising security standards are crucial in the industry
- Thread's service experience platform is expanding with new features and integrations
- The PitchIT Accelerator fosters a supportive community for startups in the MSP space
Episode Sponsor: Thread (www.getthread.com)
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Tim, a combat veteran who has served four tours and spent over five years in war zones, discusses how K9 for Warriors has transformed his life by pairing him with his service dog, Coop. He explains that the organization takes veterans who have become introverted and pairs them with rescued shelter dogs trained to provide companionship and help them reintegrate into society.
The application process involves getting a recommendation from a counselor or doctor, detailing how a service animal could benefit the veteran's specific needs. K9 for Warriors then carefully matches the veteran with a suitable dog based on their requirements. Tim highlights the unique story of Coop, who was previously paired with another veteran but had to be re-qualified before being matched with Tim.
Tim emphasizes the extensive training the dogs undergo, including real-world exposure to different environments and situations. He describes the 21-day training camp where veterans are introduced to their service dogs and learn to work together. The transition from being alone to having a loyal companion has been life-changing for Tim, providing emotional support and reducing anxiety.
Key Takeaways:
- K9 for Warriors rescues shelter dogs and trains them as service companions for veterans with PTSD, TBI, or MST.
- The application process involves getting a doctor's recommendation and detailing specific needs.
- Service dogs undergo extensive training, including real-world exposure and a 21-day training camp with veterans.
- Service dogs provide companionship, emotional support, and help veterans reintegrate into society.
- The transition from being alone to having a service dog has been life-changing for many veterans.
Links from the show:
Website: https://k9sforwarriors.org/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Gregg Lalle recently transitioned from leading the international sales teams at ConnectWise to becoming the General Manager of IT Nation. In this role, he aims to make IT Nation more inclusive by welcoming non-ConnectWise partners and vendors to the community. His focus is on growth, business efficiency, leadership development, and promoting health and well-being for managed service providers (MSPs).
Gregg plans to bring a global perspective to IT Nation, drawing from his experiences working with partners in Europe, Australia, and New Zealand. He wants to create a "community of communities" by collaborating with other industry groups. For upcoming IT Nation events like Connect, Gregg intends to bring in diverse speakers and experiences to excite attendees from various backgrounds.
Key Takeaways:
- IT Nation aims to be more inclusive of non-ConnectWise vendors and partners
- Growth, business efficiency, and health/well-being are key focus areas for MSPs
- IT Nation is expanding globally, with strong communities in Europe, Australia, and New Zealand
- Gregg Lalle brings a global perspective from his international sales experience
- Upcoming IT Nation events will feature diverse speakers and experiences
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Andre Gilmore leads the IT Nation Evolve peer groups (formerly HTG peer groups acquired by ConnectWise in 2018) aimed at accelerating the growth of MSP partners. The peer groups are unique in their emphasis on both personal and professional development, creating an environment of closeness and trust where members can have honest discussions and "refuse to let each other fail."
The groups meet quarterly for two-day in-person sessions with ample social activities to build strong relationships. Each member presents their business metrics, goals, successes, and challenges, and the group acts as a "board of directors" providing advice and accountability. A key aspect is that members define their own measures of success, which could be financial goals or personal priorities like more family time.
The peer group framework includes reviewing four plans (legacy, business, life, leadership) and a member performance dashboard with benchmarking data. While a general agenda guides the meetings, facilitators have discretion to prioritize struggling members and even bring in the group for on-site support if needed. The real cost is the significant time commitment, which motivates members to maximize the value.
Key Takeaways
- IT Nation Evolve peer groups focus on personal + professional growth through trusted relationships
- Quarterly 2-day in-person meetings with social activities to build strong bonds
- Members define own success goals and hold each other accountable
- Review business metrics, get peer advice/board of directors perspective
- Facilitators can prioritize struggling members, even bring in on-site support
- Significant time commitment is real cost, driving engagement
Links from the Show
- Website: https://www.connectwise.com/theitnation/evolve/peer-groups
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by introducing Peter Kujawa from Service Leadership, a ConnectWise company that benchmarks MSPs and other tech service providers on their financial and operational performance. Peter explains that Service Leadership has been collecting quarterly data from companies worldwide for 19 years to determine best-in-class metrics that drive success .
He shares how benchmarking was a game-changer for the struggling MSP he was running, instantly revealing areas to improve like product margins. By implementing best practices, Peter turned it into a $17 million business . Uncle Marv is amazed at the level of detail in the benchmarking, with over 80 KPIs compared against the top 25% most profitable peers .
Peter discusses Service Leadership's annual compensation report, providing salary data on 60 positions to help MSPs attract and retain talent . He also talks about his journey from being a lawyer to the tech world, running businesses in various industries before joining the MSP space during its early "Wild West" days .
Key Takeaways:
- Service Leadership benchmarks MSPs worldwide on finances and operations to identify best practices
- Benchmarking revealed areas to improve for Peter's former MSP, transforming it into a $17M business
- The compensation report provides detailed salary data to help MSPs with hiring and retention
- Peter transitioned from law to business, running companies across multiple industries
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Hey folks, Uncle Marv here, coming to you live from IT Nation Secure in Orlando, Florida! In this episode, I had the pleasure of chatting with Rafael Marty, or Rafi as he's known, from ConnectWise. Rafi is the Vice President of Cybersecurity and has been with ConnectWise for three years. We dive deep into the world of cybersecurity, especially focusing on the MSP space. Rafi shares his journey from enterprise security to MSPs and highlights the subtle yet significant differences between the two.
We discuss the importance of seamless product integration and automation in the MSP world. Rafi explains how ConnectWise is helping MSPs not only protect their clients but also grow their businesses through their Partner Program and various marketing initiatives. We also touch on the challenges of automating security responses and the balance between reducing false positives and maintaining effective security measures.
One of the most exciting parts of our conversation is about the future of cybersecurity, including the role of AI and the emerging threat of deep fakes. Rafi shares some upcoming announcements from ConnectWise, including their new Security 360 capability, which aims to provide a unified dashboard view of security data from both ConnectWise and third-party products. This episode is packed with valuable insights for anyone in the IT and cybersecurity fields. Don't miss it!
Key Takeaways:
- Rafael Marty’s Role: Rafael Marty, Vice President of Cybersecurity at ConnectWise, shares his journey from enterprise security to the MSP world.
- MSP vs. Enterprise Security: Discussion on the differences and similarities between enterprise security and MSP security.
- Product Integration and Automation: Importance of seamless integration and automation in MSP security products.
- ConnectWise Partner Program: How ConnectWise supports MSPs in growing their businesses through marketing and co-selling initiatives.
- Security 360: Introduction of ConnectWise’s new Security 360 capability for a unified security dashboard.
- AI and Deep Fakes: The impact of AI on cybersecurity and the emerging threat of deep fakes.
- Future of Cybersecurity: Insights into the evolving landscape of cybersecurity and the importance of staying updated with the latest technologies.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The episode kicks off with Uncle Marv providing updates on his recent trip to IT Nation Secure and the new podcast sponsor, TruGrid. He then welcomes Jason and Rachel Miller to discuss what makes a successful MSP.
The Millers share their experience of renovating their new office building, which was previously the Johnson City Chamber of Commerce building. They discuss the challenges they faced, including dealing with outdated features like parquet flooring and asbestos.
A significant turning point for their business was the decision to shed their residential customer base and focus solely on business clients. This shift allowed them to streamline their operations and adopt a more specialized approach tailored to the needs of commercial clients.
When it comes to financial management, the Millers take a pragmatic approach. While they don't strictly follow methodologies like Profit First, Rachel employs her accounting background to maintain a pulse on the business's financial health. Their focus is on retaining customers and ensuring high levels of satisfaction, rather than rigidly adhering to KPIs or billable hour targets.
Key Takeaways:
- Transitioning from residential to business clients was a pivotal moment for the Millers' MSP.
- Renovating an old building presented unique challenges but allowed them to create a customized office space.
- Customer satisfaction and retention are prioritized over strict adherence to KPIs or billable hour targets.
- Rachel's accounting background plays a crucial role in the financial management of the business.
Links from the show:
Tennessee Man Attempts to Enroll at High School to Pursue Minor: https://tinyurl.com/3ytt3hfn
Naked Florida Man Crashes into Jail: https://tinyurl.com/2jphsc5t
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv here with the scoop from the SuperOps Super Summit. This was a tweener episode, recorded between conferences to give you the inside scoop.
First up, I caught up with Arvind, the big boss at SuperOps. He filled me in on the Summit being their 7th event, with a focus on MSP education and networking rather than sales pitches. Arvind shared how SuperOps has grown from an unknown to a recognized brand in the last 18 months, thanks to their great product and making themselves available to the MSP community.
Next, I grabbed Damo, the VP of Products. This guy has been building enterprise software for 20 years, but he really digs working on products that contribute to real people's growth and success. Damo encouraged listeners to join the SuperOps community to experience the full value beyond just the product.
Then I had a chat with Chris Cool, who recently joined SuperOps after being impressed by their technology and people. Chris shared his journey from the copier world to IT consulting, initially outsourcing everything before deciding to bring it all under one roof with SuperOps.
Finally, I connected with Juan Fernandez, the SuperOps Channel Chief. Unfortunately, you'll have to wait for that interview in the next episode!
Key Takeaways
- SuperOps focuses on providing an exceptional experience for MSPs, not just a product
- Their events prioritize MSP education and networking over sales pitches
- The company has grown rapidly by making themselves available to the MSP community
- New customers like Chris Cool are drawn by SuperOps' technology and people
Links from the Show:
Super Summit Website: https://supersummit.com/
The MSP Owner's Handbook: https://amzn.to/4c4rnSa
Lead It Like Lasso: https://amzn.to/3KmUbtc
The Pumpkin Plan for Managed Service Providers: https://amzn.to/3R5L57V
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
ASCII was founded in the early 1980s when Alan Weinberger recognized that independent computer dealers and service providers were the smartest people in the industry, acting as trusted advisors to clients. Over 40 years later, that core vision remains - ASCII elevates managed service providers (MSPs) by leveraging the collective power of over 1,300 members and 10,000 employees across North America.
The community provides immense value through group purchasing discounts, educational resources, networking opportunities, and the ability to subcontract work across geographies. Members drive new programs and initiatives through the advisory board, such as the popular SPARC peer groups where MSPs openly discuss business challenges.
Looking ahead, ASCII is enhancing its global presence with instant translation capabilities, allowing members worldwide to collaborate seamlessly. The fundamental mission endures - empowering independent IT businesses by giving them a powerful collective voice while remaining vendor-neutral.
Key Takeaways
- ASCII celebrates 40 years as the oldest, largest independent IT community
- Provides collective bargaining power, education, and networking for MSPs
- Members drive new programs through advisory board and peer groups
- Expanding global reach with instant translation for international collaboration
- Remains vendor-neutral, elevating independent IT businesses as trusted advisors
Alan Weinberger: Founder, CEO and Chairman of The ASCII Group Inc. - https://www.ascii.com/
- Proud of the personal relationships and trust built between ASCII members over 40 years
- Sees ASCII's bottom-up approach, driven by member ideas through the advisory board, as a key differentiator from vendors
- Plans to enhance global presence with instant translation for international collaboration
- Uses analogies to elevate the importance of MSPs, drawing parallels to doctors, pilots, etc.
- Believes the public undervalues MSPs compared to regulated professions like medicine
Alysia Vetter: Vice President of Marketing at The ASCII Group Inc.
- Proud of the nurturing environment and team assembled by Alan at ASCII
- Appreciates having full access to membership to understand their pain points
- Highlights Alan's role in creating a "beautiful community" for members and staff over 4 decades
David Stinner: Founder & President at US itek, MSP Workforce - https://www.usitek.com/
- Sits on the ASCII advisory board to provide input on new programs, vendors, and educational topics
- Involved in launching the ASCII SPARC peer group program, which allows MSPs to openly discuss business challenges
- Leveraged relationships built through ASCII to get a major client opportunity by gathering video testimonials
- Values the relationships and trust factor within the ASCII community
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Revisiting Strategic Marketing Planning
We kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong - you need to define your target market and ideal clients first, then identify where they are and what messaging will resonate with them. This "fuel" informs the marketing "vehicles" or tactics you'll use. Tim outlines his three power questions to identify ideal clients: who do you love working with, who are your most profitable clients (based on gross profit, not just revenue), and which clients are you getting the best results for? Clients that check all three boxes are your sweet spot to target.
Defining Your Target Market
From there, Tim walks through a process for defining your target market:
- Analyze the demographics of your ideal clients - industries, roles/titles, company sizes, etc.
- Dig into the psychographics - their pain points, goals, aspirations, and the results they want.
- Evaluate if the market is viable by looking at size, buying power, accessibility, and growth potential.
As you go through this exercise, smaller sub-groups or niches will emerge that you can focus your marketing efforts on more effectively.
Researching Where Your Ideal Clients Congregate
The final piece is understanding where your ideal clients get information and spend time online/offline. Tim recommends using AI tools like Perplexity to research things like:
- Influencers they follow
- YouTube channels they watch
- Podcasts they listen to
- Social media groups they're in
- Forums and online communities
- Email lists they subscribe to
- Associations, trade shows, and events they attend
This creates a roadmap of all the places you can get in front of your target audience through marketing activities and strategic partnerships.
Key Takeaways:
- Define your ideal clients before executing marketing tactics
- Ask: Who do you love working with, who's most profitable, and who get the best results for?
- Analyze demographics, psychographics, and market viability to identify your target
- Use AI to research where your ideal clients congregate online and offline
- Focus your marketing efforts on the channels/platforms your target audience uses
Links from the show:
Rialto Marketing website: https://www.rialtomarketing.com/
AI-powered conversational search engine: https://www.perplexity.ai/
81-Year-Old California Man was a slingshot terrorist for 10 years: https://tinyurl.com/yc2yj249
Florida Woman jumps from Naples pier after sex to escape police: https://tinyurl.com/bdzazusw
Florida Mom Offers man sex with her 10-year-old daughter for $5: https://tinyurl.com/2ambnhsw
Florida Man Goes Viral on Wheel of Fortune: https://tinyurl.com/yrucnve6
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Catching Up with Rob Rae
Rob reflects on his first year at Pax8, describing the experience as intense but rewarding. He's impressed by the company's commitment to the MSP channel and the executive team's vision. Pax8 has rapidly expanded to 39 countries with 5,000 partners, giving Rob opportunities to visit places like Lithuania and witness the global MSP community firsthand.
Pax8 Beyond 2024 Preview
The upcoming Pax8 Beyond conference (June 9-11 in Denver) promises new innovations, education tracks for different MSP roles, and community networking. Rob emphasizes the value of vendor user conferences for MSPs to see where their investments are going and ensure alignment with the vendor's roadmap.
The conference will feature five persona-based tracks, including a business growth track. While some attendees may take breaks, Rob aims to deliver compelling content that attracts engagement. He's excited to have new CEO Scott Massey, a tech-focused leader, involved in shaping the product roadmap and support experience.
Pax8's Global Footprint and Future
In October 2024, Pax8 will host its first European user conference in Berlin, designed to provide equal value to MSPs worldwide. As Pax8 continues its rapid international expansion, Rob is enthusiastic about the global MSP community's growth potential.
Key Takeaways:
- Pax8 is rapidly expanding globally, now with 5,000 partners in 39 countries
- The Pax8 Beyond 2024 conference will feature new innovations, education tracks, and networking opportunities
- Vendor user conferences allow MSPs to validate their investments and align with the vendor's roadmap
- Pax8 will host its first European user conference in Berlin in October 2024
- The company's tech-focused leadership aims to deliver strong products and support for MSPs worldwide
Links from the show:
Pax8 Beyond 2024: https://www.pax8beyond.com
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
N-able RMM Rant
For two straight days, my RMM provider N-Able has been experiencing an SSO issue, preventing me from logging in or properly accessing client devices and endpoints. While I had alternate methods to connect with clients, it was still incredibly frustrating, especially for those who solely rely on the RMM for remote support. I empathize with those who were unable to work due to this issue. Every vendor experiences problems, but it's crucial how they respond and resolve it. I'm not happy it's gone unresolved for two days, but we'll see what happens tomorrow.
Health and Wellness in the Tech Industry
Ron attended the MSP Geek conference, which had a refreshing focus on health and wellness for those in the tech industry. Sessions covered topics like meditation, mindfulness, and avoiding burnout – aspects often overlooked in our field. It's an important discussion as we tend to neglect our well-being.
Upcoming Hire and Cybersecurity Focus
Ron is excited to welcome a new team member starting on June 3rd after her month-long break. She'll be focusing on cybersecurity, having studied business with a cybersecurity concentration. It'll be great to have that expertise on board, especially as clients increasingly prioritize cybersecurity.
Key Takeaways
- Have backup remote access methods for clients beyond your primary RMM
- The tech industry needs to prioritize mental and physical health
- Cybersecurity is becoming a crucial focus for MSPs
Links from the show
- Florida Man Documents History of Landmark Computers: https://tinyurl.com/3rzdj4zy
- Florida Man Sues Apple for Culture of Dumpster Diving: https://tinyurl.com/5ecyevf7
- Florida Kid Called 911 over PlayStation Outage: https://tinyurl.com/37ubvs8u
- Florida Man buys $140,000 Porsche with Check Printed at Home: https://tinyurl.com/5x9pdpyd
- Florida Man Arrested in $800,000 Cryptocurrency Theft Scheme: https://tinyurl.com/4hab9my2
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Nadir explains that his primary focus is understanding customer needs and ensuring that Kaseya's product roadmaps address those needs. He emphasizes the importance of building a cohesive ecosystem where different modules work together seamlessly.
One of Nadir's key initiatives is the IT Glue Copilot, which leverages AI to automate documentation management tasks. This includes creating, curating, and making documentation more accessible to users. The Copilot suggests related items based on machine learning algorithms trained on individual customer data.
Nadir stresses that Kaseya is taking a judicious approach to AI integration, focusing on delivering tangible outcomes rather than simply slapping an "AI" label on existing features. He highlights the importance of building a culture around documentation within organizations.
Key Takeaways:
- Kaseya is integrating AI to enhance documentation management and accessibility.
- The IT Glue Copilot suggests related items based on machine learning algorithms.
- Kaseya's approach to AI is focused on delivering tangible outcomes for customers.
- Building a culture around documentation is crucial for effective knowledge sharing.
Links from the show:
IT Glue Copilot: https://www.itglue.com/copilot/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Marv explains that Kaseya had been inviting him to visit their offices for several months, and he finally accepted their invitation. He clarifies that he was not acquired by Kaseya and that his MSP business and podcast will continue as usual.
During the visit, Marv had open and honest discussions with Kaseya representatives. He expressed his experiences with their products and acknowledged both positive and negative feedback from the community. Kaseya provided presentations on their IT Complete platform, security solutions, and network management offerings.
Marv highlights Kaseya's recent pricing announcement for Kaseya 365, which he believes makes their platform accessible to smaller MSPs and solo practitioners. He also mentions changes to pricing for their networking products and a new VPN solution.
Key Takeaways:
- Marv was not acquired by Kaseya, and his business operations remain unchanged.
- Kaseya's new pricing model aims to attract smaller MSPs and solo practitioners.
- Kaseya provided updates on their IT Complete platform, security solutions, and network management offerings.
- Marv had open discussions with Kaseya representatives about their products and community feedback.
Links from the show:
Kaseya website: https://www.kaseya.com/
Kaseya 365, Revolutionary New Offering: https://tinyurl.com/54v929yp
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Cable Testing Tools Rant
Uncle Marv expresses his frustration with a managed service provider who used a basic continuity tester for cable runs, leading to connectivity issues. He emphasizes the need for proper cable testing and certification tools, especially for companies offering cabling services. Cutting corners and using inadequate tools reflects poorly on the industry and can lead to subpar work.
Time is a Precious Resource
Juan Fernandez shares his perspective on treating time as a valuable currency rather than a freely available resource. He stresses the importance of quantifying time appropriately and avoiding wasting it on unprofitable endeavors. Juan explains how he built his MSP with a focus on maximizing productivity and profitability, even during activities like attending events or taking lunch breaks.
Firing Problematic Clients
Uncle Marv and Juan discuss the difficult decision of firing problematic clients, even if they contribute a significant portion of revenue. Uncle Marv shares his experience of letting go of his largest client in 2017 because they consumed over 50% of his time despite accounting for only a third of the revenue. This decision was influenced by the principles outlined in the book "The Millionaire Next Door."
Key Takeaways:
- Invest in proper cable testing and certification tools for quality work.
- Treat time as a valuable currency and avoid wasting it on unprofitable activities.
- Be willing to fire problematic clients that consume disproportionate time and resources.
- Adopt a mindset shift towards solving problems independently and seeking education, not resolutions.
Links from the show:
The Millionaire Next Door: https://amzn.to/3UM0F9E
Florida Man bites chunk out of deputy's head: https://tinyurl.com/yc6cshah
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Paul identifies two major mistakes: not doing enough marketing and doing it sporadically. He explains that many MSPs start as technicians who get an "entrepreneurial seizure" and launch their own business, but eventually struggle when referrals dry up and they need to market themselves. The second mistake is running one-off campaigns that fail to generate results, leading MSPs to conclude marketing doesn't work.
Paul emphasizes the importance of having a consistent, long-term marketing system rather than sporadic campaigns. He recommends doing marketing activities daily, weekly, and monthly to build momentum and stay top-of-mind with potential clients who may switch MSPs every five years. He also suggests differentiating your marketing by focusing on personal branding and leveraging your unique identity, as he has done successfully with his own business.
Paul shares his journey from starting a marketing agency in 2005 to eventually specializing in the MSP space after selling his previous business. He expresses his passion for the ever-evolving MSP industry and his commitment to helping MSPs grow through effective marketing strategies.
Key Takeaways:
- MSPs often neglect marketing due to their technical background and the initial success of referrals. However, marketing becomes crucial as referrals dry up.
- One-off marketing campaigns are ineffective because selling managed services requires reaching prospects repeatedly over time until they're ready to switch providers.
- Successful marketing involves creating a system that consistently educates and engages potential clients through various channels like email, social media, and direct mail.
- Personal branding and differentiating your messaging from competitors is crucial for standing out in a crowded market.
- Leveraging AI and emerging technologies presents exciting opportunities for innovative marketing strategies
Links from the show:
- MSP Marketing Edge: https://www.mspmarketingedge.com/
- YouTube Channel: https://www.youtube.com/c/MSPMarketing
- Facebook Group: https://www.facebook.com/groups/mspmarketing
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Brook explains that the Director of Channel Development position at ScalePad was an opportunity she couldn't turn down, given the company's leadership, platform, and team. She is excited to work under Eric Torres, VP of Channel, and Luis, Chief Experience Officer, and learn from their expertise in the industry. Her role involves being Torres' right hand, assisting with reporting, analytics, community, and RevOps projects.
Brook highlights ScalePad's diverse product offerings, including Lifecycle Insights, Lifecycle Manager, Cognition, Control Map, Backup Radar, and the recently acquired Quoter quoting software. She sees this as a chance to help MSPs of all sizes and maturity levels with a comprehensive suite of solutions. Brook also appreciates ScalePad's inclusive culture, with women in prominent leadership roles.
ScalePad is a leading software platform that helps businesses streamline and automate their financial processes. With ScalePad, companies can easily manage accounts payable, accounts receivable, expense reporting, and other financial workflows. The cloud-based solution provides robust features like intelligent data capture, approval routing, real-time reporting, and seamless integration with popular accounting software. By leveraging ScalePad, organizations can significantly reduce manual effort, improve accuracy, enhance visibility into financial data, and ultimately drive operational efficiency across their finance teams. As a trusted partner to businesses of all sizes, ScalePad empowers companies to scale their financial operations with confidence.
Key Takeaways:
- Brook Lee joined ScalePad as the Director of Channel, leaving her previous role at PIA.
- She is excited to work under Eric Torres and Luis, and learn from their industry expertise.
- Her responsibilities include assisting with reporting, analytics, community, RevOps projects, and events.
- ScalePad's diverse product offerings cater to MSPs of all sizes and maturity levels.
- Brook values ScalePad's inclusive culture with women in leadership positions.
Links from the show:
- Website: https://www.scalepad.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv and Bradley Gross begin by discussing a recent lawsuit where an MSP was sued by a law firm client for $1 million due to a breach. They note that while the initial news generated a lot of attention, the case has since gone quiet, with no further updates on the court proceedings. Gross suggests that this is likely due to the parties engaging in behind-the-scenes negotiations, as the lack of a formal response from the defendants is unusual.
The conversation then shifts to the importance of having well-crafted legal agreements, particularly when it comes to cybersecurity services. Gross emphasizes that oral agreements are simply not worth the risk, as they create ambiguity and make it difficult to determine the true scope of the arrangement. He advises MSPs to stop relying on verbal agreements and instead ensure that all responsibilities and expectations are clearly documented.
Marv then shares his own personal experience with a former client who had returned to his services, but without a formal agreement in place. This led to a situation where the client suffered a ransomware attack, and Marv found himself in a difficult position without a clear contractual framework. The lesson learned is that MSPs must be proactive in getting agreements signed before engaging in any work, even with existing clients.
Key Takeaways:
- Oral agreements are risky and can lead to costly legal disputes
- Cybersecurity services should always be covered by a written contract
- MSPs must be diligent in getting agreements signed before starting work, even with existing clients
- Lawsuits involving MSPs can generate significant attention, but the resolution may happen quietly behind the scenes
Link from the show:
It's Florida Man Showtime: https://tinyurl.com/46ts8usc
- Sarah Hester Ross: https://tinyurl.com/427nz3ar
IT Business Podcast: Fiduciary Duty with Brad: https://www.itbusinesspodcast.com/390
Coming Soon: https://mspterms.com/
The Technology Bradcast: https://bradleygross.podbean.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Taher shares that one of the biggest mistakes MSPs make is trying to skip straight to lead generation without first building a strong inbound marketing foundation. He emphasizes that having a professional, conversion-optimized website, active social media presence, and personal branding are crucial for making a great first impression on potential clients. Taher explains that MSPs often make the mistake of relying too heavily on referrals while neglecting their online presence, which can severely limit their growth potential.
He stresses the importance of writing website copy and content that reflects the MSP's unique voice and value proposition, rather than generic marketing language. Taher also recommends using low-threshold lead magnets like live chat and educational eBooks to capture leads, in addition to building an email list through networking and in-person events. While inbound marketing is important, Taher notes that it has its limits, so MSPs should also incorporate outbound tactics like LinkedIn automation and lead magnets to supercharge their lead generation efforts.
Key Takeaways:
- Build a strong inbound marketing foundation before focusing on outbound tactics
- Invest time and effort into a professional, conversion-optimized website
- Leverage personal branding and unique voice in content creation
- Use low-threshold lead magnets to capture leads
- Combine inbound and outbound strategies for maximum impact
Links from the show:
MSP Camp website: https://msp-camp.com/
- Use discount code "GiveMe20" for a special deal
Podcast: https://podcasts.apple.com/us/podcast/no-fluff-msp-marketing/id1642373577
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Matt Rodela, Chief Executive Officer of Tech Marketing Engine, joins me today to discuss the common mistakes he sees MSPs making with their marketing and how to address them. The biggest mistake Matt sees is a lack of a coherent marketing plan - MSPs often try to do everything from SEO to social media without thinking about how it fits into their broader business goals. Instead, Matt recommends looking at what your competitors are not doing and focusing on dominating one or two key marketing channels before expanding.
Matt also shares how Tech Marketing Engine has grown from a simple website builder into a full-service marketing agency for IT businesses. In addition to websites, they now offer services like WordPress consulting, SEO, content creation, newsletters, and even PPC advertising. The key, says Matt, is providing customized solutions at every level - whether a business has a $20/month budget or thousands to spend, Tech Marketing Engine can create a personalized marketing plan to help them grow.
When it comes to content creation, Matt's team writes everything from scratch rather than using syndicated or AI-generated content. This allows them to deeply personalize blog posts and newsletters to each client's specific audience and tone. Matt emphasizes the importance of vetting any AI-generated content to ensure accuracy, as well as adding the extra touches like formatting, images, and links that make content truly valuable.
Key Takeaways:
- Lack of a coherent marketing plan is the biggest mistake MSPs make
- Focus on dominating 1-2 marketing channels where competitors are lacking
- Tech Marketing Engine offers customized marketing solutions at all budget levels
- Personalized, from-scratch content creation is a key differentiator
Links from the show:
Affordable Marketing Solutions: https://www.techmarketingengine.com/
Get a clean and professional website: https://techsitebuilder.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We start by discussing Parallels' core product, which still enables running Windows on Mac, but has expanded to support a variety of operating systems and use cases. Chris explains that Parallels is now part of the Alludo group, which also owns other well-known software brands like WinZip, MindManager, and Corel.
The conversation then shifts to Parallels' remote application server (RAS) and desktop as a service (DaaS) offerings. RAS allows organizations to deliver virtualized applications and desktops to a wide range of devices, including mobile and web-based clients. It offers integration with various cloud providers and on-premises hypervisors, giving customers flexibility and choice. Meanwhile, DaaS is a cloud-hosted solution designed for simplicity, making it easier for organizations to transition to a hybrid work model without the need for extensive IT expertise.
Chris also discusses the security features of Parallels' solutions, including built-in multi-factor authentication options and the ability to integrate with external identity providers. He explains how Parallels' products can be white-labeled and customized for managed service providers, allowing them to offer tailored solutions to their clients. The conversation also covers the technical aspects of Parallels' multi-tenancy capabilities, site and theme management, and the role of the tenant broker for larger deployments.
Key Takeaways:
- Parallels has evolved beyond just running Windows on Mac, now offering remote application server (RAS) and desktop as a service (DaaS) solutions
- Parallels RAS provides flexibility by integrating with various cloud and on-premises providers, allowing organizations to deliver virtualized apps and desktops
- Parallels DaaS is a cloud-hosted solution designed for simplicity, helping organizations transition to hybrid work models
- Parallels' solutions offer security features like built-in multi-factor authentication and integration with external identity providers
- Managed service providers can white-label and customize Parallels' offerings, including the ability to manage multiple tenants and themes
Links from the show:
Website: https://www.parallels.com/
Parallels on YouTube: https://www.youtube.com/@parallels
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The show begins with a commercial for the NetAlly EtherScope NXG, a network analyzer that supports Wi-Fi 6 and 6E. Uncle Marv then introduces the episode, mentioning that he has exclusive news to share. However, he quickly realizes that the news he had - Kaseya's announcement of their new Kaseya 365 subscription service - had already been announced the previous day at the Kaseya Connect conference in Las Vegas.
Uncle Marv then brings on Michelle Accardi from Liongard, who is attending the Kaseya Connect conference. Michelle shares her thoughts on the Kaseya 365 announcement, noting that it is giving MSPs another option to consider for driving profitability, but that there are also other great vendors offering good value. Michelle also discusses Liongard's recent announcement of their new AI support assistant, Leo, which can help partners with onboarding, support, and reporting.
Later in the episode, Uncle Marv shares another "exclusive" news item - Brooke Lee's move from PIA to ScalePad as the Director of Channel Development. However, he again realizes that this news had already been announced. Uncle Marv then goes on to share his experience using the NetAlly EtherScope NXG to troubleshoot a customer's Wi-Fi issues, where he was able to identify that the customer's ring cameras were reporting an incorrect country code, which was causing connectivity problems.
Key Takeaways:
- Kaseya announced their new Kaseya 365 subscription service, which aims to revolutionize the MSP industry
- Liongard announced their new AI support assistant, Leo, to help partners with onboarding, support, and reporting
- Brooke Lee has moved from PIA to ScalePad as the Director of Channel Development
- The NetAlly EtherScope NXG can be a valuable tool for troubleshooting Wi-Fi issues, including identifying devices with incorrect country code settings
Links from the show:
Man stopped at Miami Airport with snakes in his pants: https://tinyurl.com/4r2sz5yz
Florida Man chucks pasta at driver over "glaring headlights": https://tinyurl.com/2kezdc7k
Liongard announces AI Companion "Leo": https://tinyurl.com/4d8yxw97
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Sean Lardo, the program manager for Pitch It, shares that this year's application process saw a record number of submissions, with a diverse group of vendors applying from various business sectors. While there were concerns about an influx of AI-focused applicants, Lardo notes that the program still attracted a healthy mix of solutions, with AI, cybersecurity, and other innovative offerings represented.
The Pitch It program is a 16-week accelerator that provides vendors with extensive training and mentorship to help them refine their pitches and navigate the MSP ecosystem. Lardo emphasizes the importance of not just innovation, but practical, useful solutions that can seamlessly integrate with existing MSP technology stacks. The program culminates in a live pitch competition at IT Nation Connect, where the top three finalists compete for cash prizes and the coveted "steak knives" for third place.
Lardo also discusses the success of last year's Pitch It finalists, noting that the three winners - Thread, VCIO Toolbox, and NodeWare - have collectively seen a $3 million increase in annual recurring revenue since participating in the program. This underscores the value of the accelerator in helping vendors scale and thrive within the MSP community.
Key Takeaways:
- Record number of Pitch It applications, with a diverse mix of vendors
- Focus on practical, integrative solutions, not just innovation for innovation's sake
- 16-week accelerator program provides extensive training and mentorship for vendors
- Past Pitch It finalists have seen significant revenue growth since participating
- Podcast and IT Nation events offer opportunities for vendor spotlights and interviews
Links from the show:
IT Nation website: https://www.connectwise.com/theitnation
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The conversation begins with a discussion on the lasting impact of the COVID-19 pandemic on the workforce. According to a survey conducted by Parallels' parent company Alludo, 83% of the workforce is expected to continue working remotely in some capacity. This shift has presented significant challenges for companies that were previously accustomed to a fully in-office model. Many organizations struggled to provide the necessary remote access and security measures to support their employees working from home.
Chris Marks explains that the primary challenges companies face relate to skills and time, as they try to re-architect their IT infrastructure and security posture to accommodate the new remote work reality. Traditional solutions like VPNs are no longer sufficient, as they provide broad access once an attacker gains entry. Parallels is helping customers explore alternative solutions, such as secure access web apps and Zero Trust approaches, to minimize risk and restrict the flow of potential threats.
The discussion then transitions to the concept of the "hybrid cloud," which Marks clarifies is often misunderstood. Many organizations believe they have a hybrid cloud environment, when in reality, they are simply managing two separate infrastructures - their legacy on-premises systems and new cloud-based projects. Parallels aims to help customers deliver a consistent and seamless experience for end-users, regardless of the underlying infrastructure.
Key Takeaways:
- Remote and hybrid work models are here to stay, with 83% of the workforce expected to continue working remotely in some capacity.
- Companies are struggling to provide the necessary remote access and security measures to support their employees working from home.
- Traditional solutions like VPNs are no longer sufficient, and organizations are exploring alternative approaches like secure access web apps and Zero Trust.
- The concept of "hybrid cloud" is often misunderstood, with many companies managing two separate infrastructures rather than a true hybrid environment.
- Parallels is helping customers deliver a consistent and seamless experience for end-users, regardless of the underlying infrastructure.
Links from the show:
- Website: https://pararllels.com/
- Hybrid cloud survey: Hybrid Cloud Report | Parallels RAS
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by sharing a story about using his NetAlly EtherScope network tester to troubleshoot a client's fiber internet connection issue, highlighting the value of having the right tools to demonstrate technical expertise. He then introduces his guest, Dave Scott, who has over 20 years of experience helping technology businesses with their marketing and growth strategies.
Dave and Uncle Marv discuss the common frustration MSPs face when trying to find the "easy button" for marketing, as many get caught up jumping from one program to another without seeing the desired results. They emphasize that while there may be a small percentage of MSPs who find success with certain marketing tactics, the majority struggle to make their marketing efforts effective. Dave suggests that the root of the problem often lies in a lack of consistency and personalization in the content and messaging MSPs use to reach their target audiences. He recommends that MSPs take the time to deeply understand their customers' pain points and challenges, and then create hyper-personalized content that addresses those specific issues. This approach, combined with a well-documented sales funnel process, can help MSPs build a more successful and sustainable marketing strategy.
Key Takeaways:
- Consistent, personalized marketing is key for MSPs to effectively reach and engage their target customers
- MSPs need to invest time in understanding their customers' specific pain points and challenges to create relevant, valuable content
- Documenting the sales funnel process and following it closely can help MSPs improve the effectiveness of their marketing efforts
Links from the show* Website: https://scottgrowthstrategies.com/ * AI Powered Writing Assistant: https://www.jasper.ai/ * AI Powered SEP Platform: https://seo.ai/ * Improve your email subject line: https://subjectline.com/ * Florida Man Saves Neighbor from 11-Foot Gator: https://tinyurl.com/4s9xhdsc * Florida Man tackles gator with bare hands: https://tinyurl.com/4ka7t4mb + YouTube Video without news commentary: https://tinyurl.com/yc5mbex2
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Sean and Dave share the backstory behind writing "The Pumpkin Plan for MSPs." They explain how their personal experiences and mistakes in the industry inspired them to create a book that provides practical, battle-tested advice for managed service providers. The authors emphasize that their goal was not to reinvent the wheel, but to distill the essential lessons from Mike Michalowicz's original "Pumpkin Plan" and adapt them specifically for the MSP community.
A key theme of the book is helping MSPs find their "sweet spot" - the unique value proposition that sets them apart from competitors. The authors stress that MSPs should not simply copy others' strategies, but rather uncover what they do best and double down on those strengths. They share how being brutally honest about their own business missteps has allowed them to provide authentic, relatable guidance to their readers.
Throughout the discussion, Sean and Dave highlight the importance of always keeping your business "exit-ready," even if you have no immediate plans to sell. They explain how maintaining a company in prime condition for a potential buyer can pay dividends, whether you ultimately decide to transition ownership or continue running the business. The authors draw from their personal experiences to illustrate how being prepared for unexpected opportunities or challenges can make all the difference.
Key Takeaways:
- Adapt proven business principles to your unique MSP context
- Uncover and capitalize on your company's distinctive strengths
- Maintain an "exit-ready" mindset to maximize the value of your business
- Learn from your own mistakes and those of others in the industry
Links from the show:
Get the Pumpkin Plan for Manager Service Providers book: https://amzn.to/3UvZxIt
Encore Strategic Business Consulting Firm: https://encorestrategic.io/
Michael Porter's "What is Strategy": https://www.itbusinesspodcast.com/downloads/Michael-Porter-Strategy/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Introducing Stack Tracker for MSPs
Colin Knox explains that StackTracker goes beyond just mapping an MSP's technology stack. It focuses on the reseller aspect of an MSP's business, providing insights into the usage, costs, and profitability of the solutions they are reselling to clients. By pulling in data directly from vendors, StackTracker can show MSPs their vendor spend, revenue, and profitability across their entire product portfolio. This allows MSPs to identify opportunities for optimization, such as consolidating redundant solutions or upselling underutilized products to clients.
Empowering MSPs Through Data Analysis
The system also uses AI to analyze the data and provide actionable recommendations to the MSP. This includes identifying anomalies, such as duplicate deployments of the same product, as well as quantifying revenue and profit opportunities across the client base. The AI-driven insights aim to help MSPs make more informed decisions about their technology stack and pricing strategies, ultimately driving greater profitability. Colin emphasizes that the key value proposition of StackTracker is empowering MSPs to grow their businesses smarter and more profitably.
Key Takeaways:
- StackTracker provides deep visibility into MSPs' technology stacks, including usage, costs, and profitability
- Focuses on the reseller aspect of an MSP's business, not just internal tool usage
- Uses AI to analyze data and provide actionable recommendations for optimization and growth
- Helps MSPs identify revenue and profit opportunities across their client base
- Aims to enable MSPs to make more informed decisions about their technology stack and pricing
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Lori Hardtke is a solo MSP owner who has been in the IT industry for many years, working in various roles such as IT manager at large companies like Mayo Clinic. Over time, Lori realized that she didn't want the responsibility of managing employees and decided to run her business as a solo operation, leveraging subcontractors when needed.
In 2018, Lori came across the Profit First book by Michael Michalowicz and was initially hesitant to implement the system. However, in 2019, she decided to give it a try and was able to pay off a $19,000 credit card within four months of implementing Profit First. Lori was so impressed by the impact Profit First had on her business that she decided to become a certified Profit First professional and is now building a Profit First Academy to help other MSPs achieve profitability.
Lori emphasizes that the key to success with Profit First is trust in the system and the discipline to follow the recommended percentages for allocating funds to different accounts, such as profit, taxes, and marketing. She also highlights the importance of streamlining expenses and negotiating better deals with vendors, which can have a significant impact on the bottom line. Lori's own business is 100% remote, with her operating from Maui, and she has found success in presenting her business as part of a larger network of resources, rather than just a solo operator.
Key Takeaways:
- Implementing the Profit First system can significantly improve profitability and cash flow for MSPs
- Becoming a certified Profit First professional can help MSPs guide other businesses through the Profit First implementation process
- Streamlining expenses, negotiating better deals, and presenting the business as part of a larger network of resources can all contribute to the success of an MSP
Show Links:* Lori's MSP Website: https://www.bytewize.net/ * Profit First for MSPs: https://www.profitfirst4msps.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv's recap of the Channel Pro Live event
Uncle Marv starts by discussing his recent trip to Channel Pro Live in Orlando, Florida. He shares his overall positive impression of the event, noting that the location, accommodations, and Wi-Fi were all satisfactory. The content and speakers were also well-received, with the keynote by Manuel Palachuk and panels featuring industry experts like Rayanne Buchianico, Eric Long, and Carlos Perez. Uncle Marv emphasizes that the event was not a "pitch fest" and provided valuable conversations for attendees.
Next, Uncle Marv shares a "junior story" about a client who has been with him for a long time but has consistently shopped around for cheaper services. When an employee filed a personal claim against one of the client's customers, the client wanted to know what files the employee had accessed, but Uncle Marv's team did not have the capability to track that level of detail. The client had previously declined to pay for additional features like 24/7 support and file monitoring, and Uncle Marv had to remind them that they were getting what they paid for. This led to a tense conversation, but ultimately, Uncle Marv engaged a digital forensic specialist to investigate the issue and will be implementing the additional tracking features the client now wants, at an additional cost.
Uncle Marv emphasizes the importance of setting clear expectations and pricing with customers, as discussed on the All Things MSP show. He stresses the need to stand firm on pricing and not cave to customer demands for additional services without proper compensation. This episode serves as a cautionary tale for IT professionals and managed service providers to ensure they are properly managing customer expectations and pricing their services accordingly.
Key Takeaways:
- Importance of setting clear expectations and pricing with customers
- Need to stand firm on pricing and not cave to customer demands for additional services without proper compensation
- Value of providing high-quality content and avoiding "pitch fests" at industry events
- Challenges of managing client relationships and balancing customer needs with business requirements
Links from the Show:
- Channel Pro Live Events: https://events.channelpronetwork.com/
- Learn about the Island Router: https://www.islandrouter.com/
- Florida Man Beats 5-Year Old for Watching PAW Patrol: https://tinyurl.com/4defyzdd
- Florida Man Kills Roommate over $1: https://tinyurl.com/3yka94xn
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv and Tim Fitzpatrick dive into the challenges many MSPs face when it comes to marketing their businesses. Tim explains that the first step in developing a successful marketing strategy is to understand where the business is currently and where it wants to go. This involves identifying the target market, crafting the right messaging, and ensuring the offerings are aligned with the needs of the ideal clients.
Tim cautions against the temptation to jump straight into marketing tactics, such as social media or paid advertising, without first establishing a solid strategic foundation. He emphasizes that "hope is not a marketing strategy" and that MSPs need to take a more focused and targeted approach to their marketing efforts. Tim suggests that MSPs should avoid getting caught up in the latest marketing trends and instead focus on the channels and activities that resonate with their specific target audience, even if that means avoiding certain platforms or tactics.
The discussion also touches on the importance of profitability over top-line revenue when evaluating client relationships. Tim agrees with Uncle Marv's experience of needing to "fire the big whales" - clients that generate a significant portion of revenue but are not profitable. This aligns with the strategic approach to marketing, as MSPs should be attracting the right type of clients, not just any clients.
Key Takeaways:
- Develop a marketing strategy that aligns with your business goals and target audience
- Avoid jumping straight into marketing tactics without a solid strategic foundation
- Focus on the marketing channels and activities that resonate with your ideal clients
- Prioritize profitability over top-line revenue when evaluating client relationships
=== Links
Rialto Marketing Website: https://www.rialtomarketing.com/
Rialto Marketing Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/
Revenue Roadblock Scorecard: http://revenueroadblockscorecard.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Strap in for a strategic deep dive into the world of help desk management, where I reveal how transitioning to a specialized team structure can turn your service from satisfactory to exceptional. We navigate the shift from generalist to niche expert pods, ensuring that your team is not just dealing with the day-to-day but excelling in their specialized fields, from healthcare to banking. It's more than just technical know-how; it's about crafting a client experience that sticks, and I'm spilling the beans on the tools and tactics that can get you there.
Brook and Coach start by discussing the different approaches MSPs can take when formalizing their help desk operations. Brook Lee emphasizes that there is no one-size-fits-all solution, and the approach should be tailored to the size, maturity, and client needs of the MSP. Outsourcing the help desk can be a viable option, especially for smaller MSPs where the technicians are often out on-site with clients. However, Coach cautions that outsourcing comes with its own financial considerations and that partnering with another solo technician can also be an effective interim step before building an in-house help desk.
Regardless of the approach, they both agree that establishing clear processes, procedures, and standard operating procedures (SOPs) is crucial. This "tribal knowledge" needs to be documented so that new hires or outsourced providers can quickly get up to speed and provide consistent support. As the MSP scales, the panel discusses the benefits of transitioning from a single help desk queue to a more specialized, tiered model where technicians can focus on their areas of expertise. This not only improves efficiency but also allows the MSP to charge higher rates for their specialized support.
The discussion then turns to the importance of using metrics and key performance indicators (KPIs) to drive help desk efficiency. Brook and Coach share strategies for setting realistic service level agreements (SLAs) and using automation to escalate tickets that are at risk of missing their SLAs. They also highlight how these metrics can be used to motivate and upskill help desk technicians, rather than just as a punitive measure.
Wrapping things up, we talk numbers—but not just any numbers. We're focused on the KPIs and SLAs that will make or break your help desk's reputation for rapid and reliable service. You'll walk away with actionable insights on nurturing both employee satisfaction and customer loyalty, guaranteeing a win-win scenario for your MSP business.
Key Takeaways:
- There is no one-size-fits-all approach to help desk operations; the solution should be tailored to the MSP's size, maturity, and client needs
- Establishing clear processes, procedures, and SOPs is crucial for scaling help desk operations
- Transitioning to a tiered, specialized help desk model can improve efficiency and allow for higher billing rates
- Metrics and KPIs should be used to drive help desk efficiency and motivate technicians, not just as a punitive measure
Links from the show:
PIA website: https://pia.ai/
Florida Man Accused of using kids to collect money for fake charity: https://tinyurl.com/yctme4p3
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Join the revolution of IT as we chat with Jeff Bishop from ConnectWise, who lifts the veil on the future of automation and AI. Our conversation takes off from a tale of a complex client relocation, seguing into Jeff’s exciting reveal of ConnectWise's latest innovations in robotic process automation.
Jeff describes how their RPA solution goes beyond just bots, also including more comprehensive workflow automation capabilities that can be triggered by various inputs like web hooks or forms. He emphasizes how these tools are designed to save time and increase efficiency for MSPs.
Jeff also introduces ConnectWise's new AI assistant, Sidekick, which is being integrated across their entire product suite. Sidekick leverages machine learning to augment tasks like ticket triage, calendar management, and opportunity analysis. Jeff explains how Sidekick is part of their "hyper automation" strategy, where AI complements human efforts by automating repetitive tasks.
Key Takeaways* ConnectWise is relaunching Automation Nation as a quarterly event focused on their automation and workflow tools * Their RPA and workflow automation offerings go beyond just bots, providing comprehensive automation capabilities * ConnectWise is integrating AI through their Sidekick assistant across their product suite to enable "hyper automation" * Gathering partner feedback is crucial to ensure these new AI-powered features meet the needs of MSPs
Links from the show
Florida Man Stopped from taking teen to furry convention: https://tinyurl.com/4r4n7j76
- Video version: https://tinyurl.com/bddze8e3
Florida Woman Arrested for Playing "21" at Walmart: https://tinyurl.com/23m7bdsx
Channel Pro Live in Orlando, April 10-11, 2024: https://orlando.channelpronetwork.com/e/2138610102
Pax8 Beyond Conference in Denver, June 9-11, 2024: https://www.pax8beyond.com/
Techcon Unplugged in Hanover, MD, September 12-14, 2024: https://techconunplugged.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The episode begins with Uncle Marv introducing the "star-studded crew" of guests, including Jerry Koutavas, the president of ASCII, Jessie Devine, the VP of Channel Development at ASCII, and Sue Trahant, an MSP owner who has been involved with ASCII for over 20 years.
This episode isn't just a walk down memory lane; it's a master class in community building and strategic foresight. Jerry reflects on ASCII's 40-year journey, highlighting the camaraderie and "scar tissue" that the group's members have built up over the years as they've navigated vendor changes, distribution issues, and other industry challenges.
Jessie Devine, who joined ASCII during the COVID-19 pandemic, shares her perspective on the organization's evolution, noting that while the group has changed over the past 10 years, its core mission of supporting MSPs has remained constant. She emphasizes the importance of ASCII's role in providing guidance and resources to its members, especially during difficult times.
Sue Trahant, whose company Land Computers has been an ASCII member for over 22 years, discusses the value the group has provided, from the initial boot camps and vendor connections to the ongoing support and camaraderie. Sue offers a seasoned perspective, highlighting how ASCII has helped shape the direction of her business and the industry as a whole.
Hear about the immense benefits and thought leadership ASCII brings to the MSP community, from peer accountability groups like ASCII Spark to our steadfast commitment to vendor neutrality. We also delve into the crucial role of MSPs in an era of rapid technological advancement, emphasizing the importance of maintaining relevance amid disruptive innovations.
Key Takeaways* ASCII has been a valuable resource for MSPs and IT professionals for 40 years, providing support, connections, and a sense of community through industry changes and challenges. * The organization's focus on supporting its members and advocating for the industry has been a constant throughout its evolution. * ASCII's programs and benefits, including exclusive vendor partnerships, peer accountability groups, and business resources, offer significant value to its members. * The group's leadership and culture, exemplified by figures like Alan and Jerry, have been instrumental in fostering the organization's close-knit, supportive environment.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
When Paco LeBron and Rick Smith from MSP Unplugged drop by, you know you're in for some real talk about the tech industry's heartbeat—community and collaboration.
Ever wondered what sets apart the most successful MSPs? It's the power of a strong, supportive community. Discover the power of unity in the MSP space, as we reminisce about the formation of MSP Unplugged and its evolution from Podnutz. We highlight the pivotal role smaller MSPs play in the industry, bringing agility and the ability to harness modern technologies to compete with larger firms.
We also shine a light on the transformative experiences of tech conferences like TechCon Unplugged, where the sharing of knowledge and the formation of professional bonds flourish in an environment of equality among MSPs, vendors, and speakers.
Key Takeaways:
- Community, knowledge sharing, and opportunities in the MSP industry foster growth and collaboration among peers.
- Tech conferences bring people together, forming lasting connections and celebrating accomplishments, despite challenges and unforeseen issues.
- TechCon Unplugged offers value and partnership, and attendees give back out of passion.
=== Links from the show
News: AT&T data leak affects 73 million users: https://tinyurl.com/28p37avc
Florida Man shoots roommate 10 times because of cats: https://tinyurl.com/55fbm2rz
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Planning for Business Exit and Profit
Unlock the secrets to a profitable business exit with Rayanne Buchianico in a conversation that will leave you with a blueprint for success. We dissect the crucial yet often neglected aspect of starting your IT or MSP business with the ultimate exit in mind. Grasp the impact of sudden events like health issues that can expedite the need to sell and discover how to build a company that flourishes without you at the helm, drawing wisdom from "Built to Sell" to make your business a hot commodity for potential buyers.
Understanding EBITDA for Business Valuation
The conversation highlights the importance of maintaining organized financial records, documented procedures, and corporate governance to facilitate a smooth transition or sale of the business. Moreover, Rayanne provides insights into valuation methods such as EBITDA multiples and discounted cash flow analysis, stressing the need for businesses to understand their worth objectively.
Wrapping up this rich conversation, we concentrate on the importance of keeping your financial books transparent and pristine, particularly when eyeing a future sale. Emphasizing the necessity of separating personal and business finances, we explore the realistic expectations of selling your business and the financial nuances that follow. For those caught unprepared, we discuss selling customer accounts as a possible expedient option.
Tune in and equip yourself with the knowledge to supercharge your success and ensure your business's longevity and profitable exit strategy.
Key Takeaways:
- Importance of exit planning and preparing a business for future transitions.
- Understanding valuation methods like EBITDA multiples and discounted cash flow analysis.
- Emphasizing the significance of maintaining organized financial records and operational procedures.
- Long-term planning strategies to enhance business value and readiness for potential exits.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
MSP Money Management Tips
In this insightful episode, Rayanne Buchianico emphasizes the significance of implementing an accounting system from the start to track income and expenses effectively. She highlights the need to differentiate revenue streams like products, services, and professional services to understand margins and costs better. By setting clear financial goals and regularly reviewing benchmarks, businesses can ensure financial stability and growth.
Rayanne's expertise shines through as she shares practical advice on structuring accounting systems, separating direct costs from fixed expenses, and aligning financial goals with revenue targets. Listeners gain valuable insights into managing income accounts, cost of goods sold, and overhead expenses to optimize profitability in their IT businesses. By focusing on key financial metrics and maintaining a balance between revenue streams, IT professionals can enhance their financial management practices for long-term success.
Our financial journey doesn't stop at the basics; we also tackle the creation of a clean and practical Profit & Loss statement. Learn how pinpointing expenses can lead to better decision-making and the role of tools like QuickBooks in keeping bookkeeping a breeze. Whether it's reaching that coveted monthly recurring revenue target or understanding the sweet spot for profit margins, this episode is an indispensable guide for any MSP looking to turn a profit and scale up with confidence.
=== Key Takeaways
- Implement an accounting system early on to track income and expenses efficiently.
- Differentiate revenue streams like products, services, and professional services to understand margins and costs.
- Set clear financial goals aligned with revenue targets for business growth.
- Regularly review benchmarks such as gross profit margin and net income percentage for financial health.
=== Links from the show
ABC Solutions, LLC: https://abcsolutionsfl.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
MSP Financial Tips for Success
This week, I'm joined by Raffi Jamgotchian, a masterful MSP who's carved out a niche in safeguarding financial firms. Raffi shares insights on operational efficiency, long-term value building, budgeting strategies, debt management, and the importance of flexibility in adapting to market changes.
The heartbeat of any business is its cash flow, and we're not shy about diving into the deep end. I lay bare my own transformation with the Profit First system, a method that's reshaped the way I manage money within my company. It's a candid reflection on fiscal discipline, punctuated by the importance of sticking to a budget and the lifeblood of regular financial reviews. Raffi and I share the nuggets of wisdom to keep your MSP's pulse steady and strong, because when the cash flow is healthy, so is the business.
Raffi delves into the importance of long-term value creation, stressing the need for businesses to think strategically about their future growth and financial stability. The discussion extends to practical budgeting techniques, debt management strategies, and the value of flexibility in responding to market dynamics for sustained success.
=== Links from today's show
Triada Networks: https://triadanet.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv talks about the concept of billing for every aspect of service provision, highlighting the need to include travel expenses, phone consultations, consulting time, and detailed service billing in invoices. He shares insights on how to structure billing practices to optimize revenue generation and enhance client satisfaction by maintaining transparency throughout the invoicing process.
The episode underscores the significance of accurately accounting for all billable elements, from travel time to consulting tasks, emphasizing the need for clear communication with clients regarding invoicing practices. By incorporating these strategies into their billing procedures, IT professionals can ensure fair compensation for their services while fostering positive client relationships based on transparency and clarity.
Key Takeaways:
Travel Billing:
- Bill for all travel time spent working for a client away from your office, whether it's local or across the state.
- Consider billing from the time you leave your office to the time you finish with the client, excluding travel back if clients are nearby.
- Include expenses like mileage, gas, tolls, lodging, and meals in your billing to ensure comprehensive compensation.
Phone Time Billing:
- Include phone consultations in your billing if they are not part of regular end-user support or fall outside the scope of work.
- Bill separately for vendor calls, troubleshooting sessions, or any phone time that is beyond standard support services.
- Ensure that all billable phone time is transparently included in your invoicing practices to avoid under compensation.
Consulting Time Billing:
- Charge for consulting time that involves research, strategic planning, vendor management, or any tasks beyond regular support services.
- Account for training and education sessions separately if they are not part of a monthly service agreement.
- Be clear and detailed in your invoicing to reflect all consulting tasks accurately and ensure fair compensation for additional services provided.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode of the IT Business podcast, Uncle Marv discusses cash flow management with Heather Zeitzwolfe, a CPA and profit strategist. They delve into the importance of understanding the difference between profit and cash flow, emphasizing the significance of tracking business finances effectively.
Heather highlights the distinction between profit and cash flow, stressing that profit is what remains after expenses are deducted, while cash flow refers to the movement of money in and out of a business. She emphasizes the need for business owners to track their finances diligently to avoid confusion between profit and available cash.
Moreover, Heather suggests using tools like QuickBooks to visualize cash flow effectively, enabling business owners to monitor money coming in and going out. By understanding the timing of cash flows and maintaining reserves, businesses can navigate uncertainties and ensure financial stability.
Heather's approach blends her analytical skills with creativity to help clients interpret financial data and strategize for the future. Her unique focus on working with vegan clients showcases her commitment to ethical alignment in her business partnerships.
=== Time Stamped Highlights:
- 02:29 - Introduction of Heather Zeitzwolfe, a CPA specializing in virtual CFO services.
- 03:27 - Discussion on the difference between profit and cash flow.
- 05:28 - Importance of tracking business finances effectively.
- 09:19 - Tips for understanding cash flow early in business operations.
- 31:24 - Blending analytical skills with creativity in financial services.
- 37:40 - Ethical considerations in client partnerships for a vegan CPA.
=== Links from the show
Website: Zeitzwolfe Accounting
Navigating Taxes for Solopreneurs Workbook: https://tinyurl.com/43kt4nu3
Florida Man Tapworm Update: https://tinyurl.com/2rdjv7yj
Florida Man extorted over $80k from wife: https://tinyurl.com/3cynwbm4
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Join me as I share insights gained from my attorney clients to help you enhance your billing practices and cash flow. Listen in as I recount a pivotal moment during a technology business review with a law firm client that sparked a realization about the power of detailed invoicing. This episode is packed with valuable advice on how to present your services in a way that not only satisfies clients but also prompts swift payment, placing them in that top tier of prompt payers.
We explore common billing practices among Managed Service Providers (MSPs) and why a departure from industry norms has led to remarkable improvements in client relationships and business operations. You'll hear firsthand how being meticulous with your invoice details can transform the speed at which you receive payments, turning an often-overlooked aspect of business into a strategic advantage. Tune in to discover strategies that could lead to your invoices being paid within minutes of delivery, just as I experienced with my fastest-paying client.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Our latest episode welcomes a panel brimming with influential voices, including Juan Fernandez from SuperOps, Uncle Marv of the IT Business Podcast, Paco Lebron from MSP Unplugged, Eric Anthony of All Things MSP, and Eric Simpson from MSP Mastered. These leaders share their insights on transitioning from isolation to collaboration and the critical role of knowledge sharing and mutual support to elevate the sector.
The episode kicks off with Juan Fernandez welcoming listeners to a star-studded show from SuperOps, highlighting the significance of community in the managed services sector. The hosts emphasize the value of collaboration and sharing within communities, showcasing how these interactions can drive industry progress.
The discussion unfolds with each guest sharing their unique journey into community building within the IT business landscape. Marv recounts his podcasting journey that started from filling in for a hiatus and evolved into a platform for sharing knowledge and supporting businesses. Eric Anthony shares his transition from an MSP to a vendor role, leading him to establish All Things MSP as a means to give back and assist MSPs with non-technical aspects of their businesses.
Paco Lebron's story reflects a similar theme of learning and collaboration within communities like Podnutz network, inspiring him to co-found MSP Unplugged and emphasize the value of sharing knowledge and fostering collaboration among competitors in the industry. The conversation also touches on the importance of diversity and inclusion in the industry, recognizing the need for more female representation and empowerment within these communities.
===== Links from the show
Juan Fernandez, SuperOps
- Website: https://superops.com/
Paco Lebron, MSP Unplugges
- Website: https://www.mspunplugged.com/
Eric Anthony, All Things MSP
- Facebook Group: https://www.facebook.com/allthingsmsp
- Podcast: https://podcasts.apple.com/us/podcast/all-things-msp/id1679331639
Erick SImpon, Channel Mastered
- Website: https://channelmastered.com/
- MSP Chat Podcast: https://podcasts.apple.com/gb/podcast/msp-chat/id1716434341
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Navigating Cyber Coverage: Cork's Warranty vs. Traditional Insurance
Nick Wolf introduces Cork Inc., a cyber warranty solution for MSPs to resell to their clients, offering financial coverage and quick access to funds in case of incidents. Unlike cyber insurance, Cork's warranty can cover expenses like ransomware payments, wire transfer losses, and phishing attacks, while also paying off cyber insurance deductibles. The episode emphasizes the ease of onboarding with Cork, requiring only one warranty license for MSPs to start offering this service to their clients.
The discussion delves into Cork's unique selling point of real-time visibility through APIs, eliminating the need for lengthy security questionnaires and providing instant access to client data for efficient coverage assessment. Nick Wolf clarifies that Cork's pricing is based on coverage amount rather than company size or revenue, making it straightforward for MSPs to offer this service to a wide range of clients. The episode concludes with insights into Cork's team composition, including industry veterans from Datto, and their approach to educating end-users on the benefits of cyber warranties.
We also explore the pathway to becoming a Cork reseller, including the minimal requirements and the non-restrictive approach Cork takes towards client types. If you're an MSP looking to broaden your offerings with a unique market solution that can complement cyber insurance, this conversation highlights the benefits and considerations of adding cyber warranties to your service portfolio.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
In this episode, Uncle Marv introduces the topic of the NSITSP, highlighting the necessity for IT service providers to have a voice in shaping industry standards and regulations. Amy Babinchak joins the discussion, shedding light on the origins of NSITSP and its mission to professionalize the IT industry by establishing codes of conduct and ethics.
NSITSP stands for the National Society of IT Service Providers, a professional association representing SMB (small and medium business) IT consultants. They focus on education, professionalism, and promoting growth within the IT industry. NSITSP offers membership opportunities that provide access to webinars, online training, and professional development resources for IT consultants.
The conversation delves into the parallels between IT services and other regulated industries like auto repair or accounting, emphasizing the need for clear standards and career progression within IT services. The NSITSP aims to enhance the credibility of the IT industry by promoting ethical practices and fostering a sense of professionalism among service providers.
Moreover, Uncle Marv and Amy discuss the challenges faced by IT professionals in gaining recognition and influence in legislative matters. The NSITSP's efforts to educate members on legislative issues, provide legislative tracking, and empower self-representation signify a step towards ensuring that IT service providers have a seat at the table in policy discussions.
=== Links from the show
Website: https://nsitsp.org/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Join me as I unpack the latest in IT business strategies and the sheer hilarity of the Florida Man Games. Listen in as I share the surprising turn of events that led to the Games becoming a major spectacle in St. Augustine and provide a rundown of the quirky competitions that ensued. But that's not all; I also discuss the exciting announcement of our Amazon gift card winner. The conversation then shifts to important business matters, including a CEO transition at Syncro and a declaration of March as Money Month, complete with expert guests to guide you through financial do's and don'ts.
Dive into a personal narrative as I recount a near-fatal choking incident that led to an ER visit. This story not only explains recent changes in my demeanor but also paves the way for my increased focus on health, which listeners can explore further in my new Unhealthy Podcast. Amidst the tech talk, I also extend an invitation to my colleague Eric to join me for a live-streaming adventure at the Florida Man Games, showcasing our community's lighter side.
Finally, the discussion turns to a crucial topic for any IT business owner: maximizing profits through strategic pricing. I share billing strategies learned from my attorney clients and discuss the importance of valuing your services without seeking permission to raise rates. I recount a personal experience where a standoff over my rates with a tenacious client became a watershed moment in my business, teaching me the value of standing my ground and the power of respectful business relations.
=== Links form the show
2024 IT Business Owners Group Member Cruise: https://itbog.org/cruise/
Florida Man Games Recap Video: http://tinyurl.com/2r2r3y9d
Florida Man Radio Returns to Full Strength: http://tinyurl.com/4zekjybh
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Ever wondered what it's like to navigate the twists and turns of the ever-evolving IT landscape while building a supportive community? Join us as we sit down with the remarkable Amy Babinchak, an IT community stalwart, to unravel her journey from managing her own MSP to championing Third Tier. Amy's story is a testament to the adaptability and innovation that’s necessary to thrive in the tech industry. She brings to the table a plethora of insights on how IT professionals can keep their skills sharp and their connections strong amidst rapid technological changes.
The discussion delves into the evolution of ThirdTier from providing technical support to offering peer groups and educational resources. Amy highlights the success of their learning groups, like the Intune group, which focuses on practical implementation and shared learning experiences among IT professionals.
Amy underscores the value of trusted relationships and open communication within peer groups, contrasting them with casual Facebook groups. The episode explores the challenges faced by IT professionals in balancing personal and professional life, emphasizing the need for genuine support and shared experiences to navigate the complexities of running an IT business effectively.
=== Links from the show
Support for IT Pros: https://www.thirdtier.net/
Intune, MeM, Lighthouse and Defender Facebook: https://www.facebook.com/groups/endpointmanager/
Ransomware and Security Facebook: https://www.facebook.com/groups/294961199808751
Research and Advisory Services: https://techaisle.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Uncle Marv kicks off the episode by highlighting the eccentric Florida Man Games, where participants engage in unique and wild competitions. The event draws a massive crowd and features teams like Swamp Ass making waves with their dominating performances. Viewers are encouraged to check out the live stream on the Florida Man Games website to witness the mayhem firsthand.
Transitioning to a more serious topic, there comes a time when the unexpected shakes up the status quo, and that's precisely what went down with Emily Glass's departure from Syncro. Her exit not only sent shockwaves through the tech community but also reignited the essential conversation about diversity in the workplace.
Uncle Marv reflects on his evaluation of Syncro as a potential platform for his business and provides insights into the challenges faced by companies like Syncro in balancing product development with diversity initiatives. He challenges listeners to move beyond resistance towards diversity efforts and focus on improving their skills and performance in the industry.
=== Links from the show
Florida Man Games: http://tinyurl.com/bdw4py8u
Emily Glass leaves Syncro: http://tinyurl.com/57uzpdsw
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The episode kicked off with a focus on the current cybersecurity landscape, particularly the Screen Connect issue and ConnectWise's response. Timely and effective responses to such incidents are critical, and Eric shed light on the importance of community within the IT sector in tackling these challenges. The role of IT community is essential in fostering a collaborative environment where shared experiences and knowledge can lead to improved security measures and IT strategies.
All Things MSP Group and Educational Content
Eric Anthony shares the origin of the "All Things MSP" Facebook group and his motivation for starting it. The discussion also touches on the educational content, including a planned mini-class on preparing help desks for AI. Our conversation then expands to the role of community in IT, a topic Eric knows well through his work at Egnyte.
The MSP industry is a treasure trove of opportunities, and we're mapping out the terrain for you. From the expanding role of managing Microsoft 365 to the emerging influence of AI tools like Chat GPT and Microsoft Co-pilot, we share strategies that help desks can employ to stay ahead of the curve. We'll also challenge the assumption that social media is the best place for community building.
Additionally, we highlight the collaboration with Super Ops for an upcoming show, where we'll be joined by other community members to share insights and experiences from the IT industry.
=== Links from the show
All Things MSP: https://www.facebook.com/groups/allthingsmsp
Aces Conference: https://acesconf.com/
Doctors Remove 150 Live Bugs from nose of Florida Man: http://tinyurl.com/28z6xe9r
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
You're invited to crack the code on our in-house lexicon for the various 'juniors' making waves in the field.
(00:09) IT Business Podcast Episode Glossary
Not only do I share a story about our friend CJ, the so-called Cisco Junior, I introduce Uncle Marv's ITB glossary for different types of 'juniors' in the IT field. I define a Tech Junior (TJ) as someone new and eager to learn, an Owner Junior (OJ) as a business owner with a DIY approach to IT, and an Admin Junior (AJ) as an administrative professional overstepping into IT tasks. I also recount a recent interaction with CJ regarding an email about a printer issue, illustrating the challenges of communication and problem-solving in IT support.
(15:29) Review of Keurig K Supreme Smart
I share my experience with a nifty tool I've come across and provide a link in the show notes for those interested. Additionally, I discuss my recent purchase of the new Keurig K Supreme Smart Coffee Maker, highlighting its innovative features like multi-stream technology, Brew ID, and the associated app. I note that the Brew ID has been impressive, recognizing nearly all the K cups I've used, allowing for a customizable brewing experience. Finally, I mention an intriguing product, an LED light bar designed for off-road vehicles, which at first glance, I mistook for a piece of podcasting equipment.
Remember, using my Amazon link for your purchases helps support the show without extra cost to you.
Remember to check out SuperOps, which offers a 21-day free trial of their complete suite of MSP tools.
=== Links from today's show
Klein Tools Automatic Wire Stripper: https://amzn.to/3T0hrSU
Keurig K-Supreme SMART Coffee Maker: https://amzn.to/3SYtMa5
LED Off Road Light Bar: https://amzn.to/3SHCiJk
SuperOps 21-Day Free Trial: https://superops.com/signup?marvin
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Importance of Effective Communication in Business
Listen in as we unravel the complex layers of communication and conflict resolution that IT professionals often grapple with when they step away from their machines and into leadership roles. We touch on a variety of challenges that tech experts face, from enhancing their leadership abilities to managing the return of cloud-based workloads to on-premises solutions, offering insights that aim to refine your leadership skills in an ever-evolving business landscape.
Karen and I shed light on the critical nature of respecting personal time within professional settings and how assertiveness in communication can uphold that respect. We dissect the concept of shared responsibility in both workplace relationships and personal interactions, underlining the 50/50 approach to conflict resolution. We dive further into the intricacies of training and onboarding, stressing the dual responsibilities leaders and employees share in fostering a productive and engaged learning environment.
Karen highlights the impact of communication on business relationships, emphasizing the need for tech professionals to enhance their communication skills to foster positive interactions with clients and colleagues.
The Importance of Proactive Leadership
Our conversation takes you through the importance of assertive leadership, proactive strategies to create a thriving workplace culture, and the essential tools to prepare for successful negotiations and challenging dialogues. The conversation also touches on the common challenges leaders face, like time constraints and lack of knowledge, which can lead to a reactive rather than proactive approach to management.
We explore simple, free strategies to improve workplace communication, emphasizing the importance of ceasing gossip to build trust among team members. Karen recommends using breathing exercises, like box breathing, to maintain composure during challenging moments, whether it's presenting at a meeting or navigating conflict resolution.
Despite encountering some audio glitches, the conversation provides valuable takeaways for IT professionals. We explore the complexities of communication in professional environments, shedding light on the challenges and opportunities for individuals looking to elevate their leadership and communication competencies in the IT sector.
Links from the show:
Cairn (Human Made Rock Stack): http://tinyurl.com/37zr7yn2
Why Companies are Leaving the Cloud: http://tinyurl.com/yc2yt5nz
ConnectWise Revolutionizes the Future with Robotic Process Automation (RPA): http://tinyurl.com/59bc2uhh
Applications Open for ConnectWise PitchIT Program: http://tinyurl.com/4uyzxy4h
Florida Man Arrested at WaWa over Handicap Spot: http://tinyurl.com/5fe99wu8
Website: https://karenknab.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Leadership Styles and Effective Communication
Tune in as we revisit the four predominant leadership styles – aggressive, passive, passive-aggressive, and assertive – and discuss how an assertive approach, which harmonizes honesty with respect, can cultivate a climate of trust and clarity. Our exchange also delves into how feedback, despite its intent, is often perceived and the art of appreciating assertive communication when on the receiving end.
The conversation then pivots to the crucial skill of conflict resolution, as we explore a practical four-step method for expressing frustrations constructively within professional environments. Using the relatable scenario of dealing with late payments from clients or vendors, we highlight the value of assertive communication in maintaining professional relationships and the importance of setting clear expectations from the outset. For those feeling more passive, fear not – we share strategies and insights on developing assertiveness, a skill that can be honed to confidently enforce boundaries and handle conflicts with finesse.
We also address the challenge of maintaining an assertive mindset when dealing with clients who do not prioritize timely payments, offering valuable insights for IT professionals.
Finally, we shift our focus to the dynamics of assertive leadership in collaborative settings and subcontractor management. Listen in as I share strategies for fostering participation and idea-sharing among team members, ensuring everyone's perspective is valued. We tackle the Star Trek analogy of effective decision-making in a utopian team environment and how assertive, inclusive leadership can prevent resentment and dissatisfaction. Moreover, we dissect the complexities of working with subcontractors, stressing the necessity of clear expectations and mutual respect to mitigate potential leadership and business process disruptions.
Summary
- The four styles of leadership discussed are aggressive, passive, passive-aggressive, and assertive, each characterized by different dimensions of honesty, kindness, and respect.
- Maintaining an assertive mindset involves being in the right headspace, using a framework for assertive communication, and approaching conversations with rationality and reason.
- A framework for assertive communication includes identifying the bothersome action or behavior, understanding associated feelings, defining the desired outcome or boundary, and determining the next steps if nothing changes.
Links from the show:
Website: https://karenknab.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The road to successful leadership is paved with exceptional communication skills, and this episode lays out the map. We break down the science behind why we react the way we do and how understanding the four communication styles—aggressive, passive, passive-aggressive, and assertive—can revolutionize our interpersonal relationships.
The episode begins with Marvin introducing Karen and her background as a marriage and family therapist before transitioning into executive leadership coaching. Karen emphasizes the importance of leadership skills, even for solopreneurs, as they are essential for managing customer and vendor relationships.
We venture into the realm of the human brain, dissecting how our prefrontal cortex and amygdala dictate our communicative behavior, particularly under stress. This neurological tour sets the stage for understanding why we react the way we do and how to harness the power of assertive communication.
The conversation then delves into the different components of communication - verbal and non-verbal. Karen highlights that non-verbal communication, which includes tone of voice, body language, and appearance, can make up 70 to 90% of our overall message. This becomes particularly important in written communication, such as emails and text messages, where non-verbal cues are absent.
The episode concludes with a teaser for the next episode of the podcast, where Karen will discuss the key to assertive communication.
Summary:
- Nature's prefrontal cortex and amygdala affect communication styles, with the former enabling rational thought and the latter triggering fight or flight responses.
- Aggressive, passive, and passive-aggressive communication styles impact relationships and conflict resolution through verbal and nonverbal behaviors.
- Assertive communication is key for effective interactions, influenced by self-awareness and leadership development.
Links from the show:
Website: https://karenknab.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Join me as I reconnect with Scott Sanders, founder of the IT Business Owners Group, to explore the thriving community he's built for IT professionals. Since our last conversation in 2019, Scott shares the remarkable organic growth of their Facebook group, which has blossomed into an essential hub for knowledge-sharing and peer support among IT business owners.
Scott shares the history of the group, which started on LinkedIn and later moved to Facebook, where it has grown organically for the past eight years. The group provides a platform for IT business owners to network, share knowledge, and support each other in navigating the challenges of business ownership.
Scott also talks about the upcoming 2024 IT Bog Member Cruise, which is scheduled for November 8-11 out of Port Canaveral. He emphasizes the importance of creating a unique experience for attendees, focusing on activities and enjoyment rather than traditional conference room sessions. The conversation touches on the challenges of organizing events during the COVID-19 pandemic and the impact of the pandemic on business operations.
The episode provides insights into the dynamics of community building in the IT industry and the value of in-person networking events for IT business owners. Scott and Marvin's conversation offers a glimpse into the supportive and collaborative nature of the IT Business Owners Group and its role in fostering a sense of community among its members.
=== Links from the show
ITBOG Facebook Group: https://www.facebook.com/groups/ITBusinessOwnersGroup
ITBOG Website & Member Site: https://itbog.org/
Florida Man Runs into Thrift Store Naked: http://tinyurl.com/mswd7sw2
Florda Man Runs Naked Down Highway: http://tinyurl.com/4ee8ehc7
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
This episode peels back the layers, revealing how Sonic Wall's recent business moves are reshaping the landscape for MSPs. Michael Creen, a seasoned partner since the days of dial-up, and Michelle Ragusa-McBain, a Sonic Wall visionary, join forces to discuss the game-changing acquisition.
Michael and Michelle expressed their excitement about the acquisition and highlight the importance of the partnership, the revamping of the Secure First partner program, and the expansion of SonicWall's portfolio to better support their partners.
The key takeaways from the podcast are:
- Discussion of SonicWall's acquisition of Solutions Granted and its impact on MSPs.
- Strategic alignment between Sonic Wall and Solutions Granted.
- Revamping of the Secure First partner program, including increased incentives and co-marketing opportunities.
=== Links from the show
https://www.sonicwall.com/
https://solutionsgranted.com/
Angry Florida Man Assaults Circle K Cashier with Chocolate Egg: http://tinyurl.com/2uvku4p9
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We're not just talking tech—we're talking revolution.
Juan, taking us through his evolution from an MSP owner to a pivotal role at SuperOps, shares his passion for creating process-driven tools, a vision now being realized within his new tech family. Meanwhile, Nancy, affectionately dubbed the "Queen of the Americas," offers a sneak peek into her impactful endeavors. In a twist, we delve into our personal histories with tattoos and my own tryst with an earring, blending personal anecdotes with the nitty-gritty of ITSM advancements.
Prepare to be enlightened by the role of AI in transforming the MSP landscape, as we discuss SuperOps' in-house AI-driven automation. Discover how this proprietary technology is not just changing the game in ticket management and predictive device issue resolution but also elevating customer service by enhancing communication without losing the human touch.
SuperOps, under the leadership of industry veterans like Juan and Nancy, is not only redefining ITSM but also nurturing the very community that sustains it. With their integrated tools, community focus, and a dash of humor, they're paving the way for a future where technology and humanity go hand in hand.
=== Links from today's show
Website: https://superops.com/
Want a Demo?: https://superops.ai/demo?src=marvin
Join the SuperOps Community: https://community.superops.ai/
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
In the world of IT, customer experience often plays second fiddle to technical expertise. However, Brittany challenges this notion, emphasizing that every element of a business, from the design of your website to the cadence of your emails, contributes to the overarching melody that is the customer journey. She compares this integration to the human body, where every organ works in concert to create a functioning system.
Brittany points out that customer service is merely a single note in the grand score of customer experience. By focusing on crafting a brand identity that resonates with customers at every touchpoint, businesses can convert satisfied customers into super fans - those devoted advocates who are not only loyal but are also the most compelling promoters of your brand.
=== Linked from today's show
Britany Website: https://brittanyhodak.com/
Creating Superfans Podcast: https://brittanyhodak.com/podcast/
Creating Superfans Book: https://amzn.to/3NSIAEi
Super Amazing Show: https://www.youtube.com/@brittanyhodakspeaks
=== Sponsors
Presenting Sponsor - NetAlly: https://www.netally.com/
Supporting Sponsor - SuperOps: https://superops.com/
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Jimmy brings an entrepreneurial flair to the table, sharing the fire that drives him and the meticulous process behind preparing a revolutionary product for launch. Jimmy's passion for AI is as infectious as it is illuminating, providing not just a glimpse into the future, but a roadmap for IT providers ready to embrace the AI revolution.
We delve into how AI is reshaping businesses from the ground up, providing insights on how IT providers can leverage this technology to amplify their services. In this conversation, the anticipation builds as we pull back the curtain on the preparation for a groundbreaking product launch, set to revolutionize the way Managed Service Providers (MSPs) operate. Hear about the promise of new AI features like chat assistants and app-builders and learn about the game-changing potential for MSPs to not only resell but also manage these innovative tools, drawing parallels with past technological shifts that have reshaped the industry.
These innovations hold the promise to not only increase revenue streams for MSPs but also to reshape the way they manage services. The parallels drawn between past technological shifts and the current evolution of the IT sector underscore the magnitude of what’s on the horizon.
===
Music: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Kelsey was mistakenly nominated as the 'best guest' on a podcast she had never been on. Kelsey's career journey is anything but ordinary, and we unravel the twists and turns that led her to this pivotal moment, examining the fresh responsibilities that come with her leadership role. We also sneak a peek behind the curtain of event planning and content creation, along with Kelsey's insights from co-hosting 'Actually a Podcast'—all while fostering deep connections within the MSP community.
We share a few laughs over the unexpected demographics of our listeners and dissect the strategy behind selecting the most effective platforms for connecting with clients. The cybersecurity stakes are high, and we don't shy away from the critical discussions on privileged access management and user verification at CyberQP—with a side of light-hearted IT jokes to keep things lively. So come for the insights, stay for the humor, and leave with a broader perspective on IT professionalism and cybersecurity awareness.
=== Links from the episodeCyberQP Website: https://cyberqp.com/
Podcast: actually, a podcast
Facebook Group: actually a podcast
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
I chat with Steven Spiegel from CrewHu about the importance of employee and client recognition in scaling a business effectively. The conversation also covers the importance of gamification and recognition as separate but complementary strategies to engage employees. We highlight the use of leaderboards, contests, and metrics-focused incentives as part of gamification, while emphasizing voluntary recognition for embodying company core values as a way to build a strong workplace culture. We also touch on the role of loyalty programs, not only for customers but as a tool for acknowledging employee achievements. We wrap up by contrasting the customer experience approaches of giants like Chick-fil-A and Burger King, underscoring the crucial decisions MSPs face in sculpting their service quality and company culture.
Crewhu is an employee recognition and customer satisfaction platform built specifically for Managed Service Providers (MSPs). It offers services such as customer feedback, gamification, and recognition tools to engage and excite teams, focus on important metrics, foster a culture of recognition and collaboration, retain and incentivize employees, and provide outstanding customer interactions. The platform also provides features for employee performance analysis, peer review systems, and setting employee goals. Additionally, Crewhu offers integrations with various platforms used by MSPs and provides a no-commitment free trial and a guarantee on annual plans.
Website: https://www.crewhu.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Join us as we discuss the critical role of networking for MSPs. We explore the essentials of both physical and wireless network infrastructures and the often-overlooked importance of their proper setup and maintenance. Prepare to have your knowledge base expanded with insights from industry experts like Tom Wyatt, who'll be shedding light on on-premises server connectivity, and Mike Pennacchi, who'll be educating us on cable standards and Wi-Fi challenges.
=== New Sponsor!
SuperOps: https://superops.com/
=== Upcoming Webinars: Register for a chance to win a NetAlly AirCheck G3 Pro*
Networking 101 for Managed Service Providers: https://streamyard.com/watch/t4y2s3PEGPec
- Tom Wyant helps us gain a clear understanding of Network Management, including the type of network (Ethernet, WAN, LAN) and the devices used to build it.
Networking 101 - Know Your Network: https://streamyard.com/watch/3VHXupDQxssb
- Mike Pennacchi shares his insights on cable and Wi-Fi and gives us strategies and tips to Know the Network.
Networking 101 with NetAlly: https://streamyard.com/watch/t4y2s3PEGPec
- Here about the Discovery Monitoring Capabilities for CyberScope to have daily, weekly, or monthly snapshots to track new and missing devices.
===
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The show is filled with lighthearted conversations, well-wishes, and updates on the personal and professional lives of the guests. They discuss the challenges of hiring, business successes, and personal milestones. The episode is a mix of tech talk, holiday cheer, and reflections on the year.
We chat about everything from office expansions and staffing shifts to the unexpected joys of grandparenthood. And it's not all rosy; we tackle the challenges too, from the difficulties of office relocations to the all-too-common communication hurdles that arise when dealing with client expectations and last-minute tech installations.
So, until we hit 'play' on our next adventure, stay wired, stay informed, and most importantly, stay connected. Cheers!
Best Episode: 483 Is Automated Pen Testing a Thing?
Best Vendor Swag: Blackpoint Cyber
Best Guest: Rob Rae
=== Music
Hype For The Holidays, Jon Presstone, Presstone Publishing (Storyblocks Asset ID: SBA-348510822)
Joy To The World, (Storyblocks Asset ID SBA-300051633)
=== Guests
Tom Bull, Stanley Louissaint, Rick Smith, Jason & Rachel Miller, Paco Lebron and Dawn Sizer
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Scheduled for January 16-18 in the beautiful Honolulu, Hawaii, this conference intertwines local culture and activities to redefine the conventional business gathering. Charlene explains how the event is designed to cater not just to the attending CEOs but also to their spouses, offering a rich itinerary that promises both professional growth and personal enjoyment. Whether it's discussing sales and marketing strategies or connecting over unique Hawaiian experiences, this conference is set to be a standout affair.
Charlene also provides insights into her background and the evolution of her company, Forenex Marketing, which is organizing the event. With their finger on the pulse of the intersecting worlds of cybersecurity, marketing, and technology, the team at Fornix offers a treasure trove of knowledge for business owners seeking to make complex IT solutions relatable.
=== Links from the show
Hawaii Leaders Circle: https://conference.fornixmarketing.com/hawaii-conference-3364
- Use Coupon Code "UncleMarv" for a $500 discount.
Fornix Marketing Website: https://fornixmarketing.com/
=== Holiday Music Intro
Licensor's Author Username: kashirinv
Licensee: MB Systems of South Florida Inc.
Item Title: Jingle Bells Christmas Logo
Item URL: https://audiojungle.net/item/jingle-bells-christmas-logo/34487082
Item ID: 34487082
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We unravel the inspirations behind the conception of this unique summit - one that's designed to empower you with strategic education, enabling you to transform your Managed Service Provider (MSP) business. Don't just settle for product pitches that tell you what to buy; instead, learn ways to organically develop your business.
This isn't just about how a product can change your business, but how YOU can change your business.
=== Links from the show
Website: https://superops.ai/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Our conversation takes an exciting turn as we express our shared love for music. From Joe's experiences in rock bands to Brook's diverse music taste, the conversation is filled with passion for melodies and rhythms. Get ready to hear about our personal concert experiences, our favorite genres, and how we use music to create a fun atmosphere at events. We also reminisce about our earliest memories of music, the evolution of music formats, and the impact of legendary artists on the industry.
Oh, and then there is Pia, a product that could conveniently streamline tasks for Managed Service Providers (MSPs). It integrates seamlessly with existing Professional Services Automation (PSA) tools to improve ticket management and customer service.
The platform uses advanced AI automation to optimize and refine workflows, which can lead to a reduction in service ticket workload, faster ticket resolution, and an increase in customer service satisfaction. This can also result in an uplift in employee retention.
=== Links
Website: https://pia.ai/
Florida Man Arrested for Stealing Sponge Bob Necklace: http://tinyurl.com/3ycj9th6
=== History Lesson
Columbia House was a mail-order service that was formed in 1955 by CBS/Columbia Records. The service was initially designed to market music directly by mail, targeting rural consumers who had limited access to music stores. In the 1980s and 1990s, Columbia House was particularly popular, offering deals such as "8 CDs for a penny" which attracted many customers. The business model relied on customers committing to buy a certain number of items at regular club prices over a specified period. However, the advent of digital music and streaming services led to a decline in Columbia House's business. In 2005, Columbia House was acquired by BMG and transitioned into a mail-order DVD club. Despite this shift, the company continued to struggle and filed for bankruptcy in 2015.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Prepare yourself to be introduced to an innovative approach that will help you maximize your profits while simplifying your decision-making process. We deep dive into the nuances of setting up multiple bank accounts for different purposes like taxes and profit, and how they can be a game-changer for your business.
These insights pave the way for a greater understanding of how to use bank accounts to not only track expenses but to simplify decision-making processes as well. We delve deeper into the nuances of the Profit First System, shedding light on the concept of profit first banking, and how it can be a game changer for businesses, even those dealing with banking restrictions.
*** Download the Profit First Overview: https://fitforprofit.com/itbiz
*** Get your copy of Profit First by Mike Michalowicz: https://amzn.to/3RikmFr
Florida Man Runs Out on $250 Waffle House Tattoo: https://tinyurl.com/37t23wzw
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The map is a comprehensive resource that visually categorizes industry vendors by product specialty, providing a quick glimpse into the vast marketplace. With over 700 logos from 600 vendors, the map highlights the cybersecurity category as the largest and most complex. The purpose of the map is to help MSPs identify potential solutions for their problems and discover new options they may not have considered before. As we head into 2024, this map serves as a visual guide for MSPs to assess their current technology stack and identify any gaps or opportunities for improvement.
Website: https://channelprogram.com/technologymap
Some of the key features of the 2023 Channel Technology Map include:
- Comprehensive Vendor Categorization: The map categorizes vendors by product specialty, providing an organized and accessible view of the entire IT channel landscape.
- Powered by Real Insights from Real MSPs: The map is powered by insights derived from more than 3,000 MSP reviews, offering a high-level but comprehensive overview of the entire IT channel landscape.
- Vast Scope: If printed in full scale, the map would stretch an impressive 8 feet by 10 feet, underscoring the vast scope of the global IT channel it encompasses.
- Valuable Resource: It is designed to be an indispensable tool for MSPs and vendors, offering a bird's-eye view of the intricate IT channel landscape.
- Showcasing Areas of Growth: The map highlights areas of growth and innovation, helping IT professionals stay ahead of the curve in the ever-evolving IT channel landscape.
- Community-Driven Initiative: The map is an ongoing, community-driven initiative, continuously updated to reflect changes in technology and the IT channel.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Strap yourselves in as we take a wild ride with our guest Matthew Koenig, a finalist in this year's PitchIT Contest by ConnectWise.
Matthew shares his experience at IT Nation, where NodeWare participated in the PitchIT competition and secured third place. He talks about the valuable feedback he received from the judges and the exposure the competition provided for NodeWare. Matthew also highlights the importance of vulnerability scanning in an MSP's security stack and how NodeWare offers continuous scanning, including IoT devices, as opposed to one-off or monthly scans provided by other products.
The conversation then shifts to the importance of honesty and collaboration in the channel industry, emphasizing the need for vendors and MSPs to work together.
Did we mention Matthew also played in a band?
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Our conversation will explore how IoT devices are reshaping the landscape of network security, forcing IT professionals to evolve from mere security guards to proactive organizers. We'll address the hurdles of dealing with vendors who are yet to catch up with IoT technology and emphasize the importance of continuously learning and adapting.
We also dive deep into the security vulnerabilities inherent in IoT and the crucial role of rapid qualification for devices entering networks and the perils of using cheap devices. The conversation will shine a light on the importance of supply chain in maintaining security and the various ways systems can be compromised. Throughout, we'll emphasize the need to educate people about the importance of security and debunk some common misconceptions.
===
Website: https://radixiot.com/
IoTSF: https://iotsecurityfoundation.org/
Podcast #IT #IoT #NetworkSecurity #Innovation #Technology #IoTDevices #RadixIoT
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Join us as we discuss the book "Profit First" by Mike Michalowicz with special guest, Shannon Simmons. Shannon is the founder and CEO of Fit For Profit, a company specializing in guiding small business owners, particularly in the health and wellness industry, to drive more profits using repeatable systems and guardrails.
Shannon candidly shares her own journey of struggling with managing her business finances despite being an accountant and the subsequent tax debacle that opened her eyes to the importance of effective money management. She emphasizes the necessity for business owners to pay attention to operating expenses and save a certain percentage of every deposit for taxes - a strategy she implemented in her own business with success.
*** Download the Profit First Overview: https://fitforprofit.com/itbiz
*** Get your copy of Profit First by Mike Michalowicz: https://amzn.to/3RikmFr
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We discuss the benefits and drawbacks of using the Rocketbook and the Remarkable, two digital note-taking devices. We also touch on the Bose TV speaker, which can greatly improve the audio quality of regular TV shows. The conversation highlights the importance of finding the right tools that work for each individual's needs and preferences.
The conversation then turns to TrueCable, which offers high-quality Cat6 cables that have been tested and certified by Fluke. Jason mentions a study done by their local college comparing different brands of cable, with Belden coming out on top. Overall, this chapter highlights the importance of investing in durable and reliable technology for work purposes.
=== Support the Show!
Uncle Marv's Amazon Store: https://amzn.to/3DlirHS
=== Items mentioned in today's show
reMarkable Bundle 2 Notetaking Tablet: https://amzn.to/3sNBYQd
CoBak Case for remarkable 2 Table: https://amzn.to/3MR8J64
Rocketbook Core Reusable Smart Notebook: https://amzn.to/3sOCSMr
iRobot Roomba Combo i5+ Self-Emptying Robot Vacuum and Mop: https://amzn.to/47OMBRP
True Cable Cat6 (Fluke Certified) Bulk Ethernet Cable: https://amzn.to/46nnsMJ
Bose TV Speaker - Soundbar: https://amzn.to/3sVtVki
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Dawn starts out with her love for the ThinkPad X1 Carbon Gen 11 laptop and how it's become a staple her business. We also mention the book "Traction" which has guided us in crafting our business plans. A shoutout is given to Mr. Henry Timm for introducing us to a new gadget that we are now in love with. Later on, we get into a lighthearted discussion about our favorite products, including a purple coffee mug, tumblers, and pet pajamas.
And yes, we also talk about Dawn's dream of starting an iguana-catching business in Florida!
=== Support the Show!
Uncle Marv's Amazon Store: https://amzn.to/3DlirHS
=== Items mentioned in today's show
Lenovo ThinkPad X1 Carbon Gen 11 14" QHD+h: https://amzn.to/3RcOjqK
Traction: Get a Grip on Your Business: https://amzn.to/3MRIXP1
Insta360 Link – PTZ 4k Webcam: https://amzn.to/3SWTXhN
Smatree Telescoping Selfie Stick: https://amzn.to/47N8C39
Lateefah Deskpad: https://amzn.to/46r5b1d
IRON FLASK Co-Pilot 40 oz Insulated Tumber: https://amzn.to/46r5b1d
Tervis Tie Dye Dragonfly Triple Walled Insulated Tumber: https://amzn.to/3QPjw1x
Parker IM Ballpoint Pen: https://amzn.to/3G8NSr4
The Compassionate Geek: https://amzn.to/49KCCP3
Helpdesk Habits: https://amzn.to/49Ph4kn
MSP Secrets Revealed: Episode #2: https://amzn.to/3SUyXZc
LovinPet Dog Clothing for Large Dogs: https://amzn.to/49Lhg4b
Pooph Pet Odor Eliminator: https://amzn.to/3RdLVQx
Dell 2022 Newest Optiplex 3090 Micro Form Factor Business Desktop: https://amzn.to/3SNZ18d
HP Envy 34 inch All-in-One Desktop PC: https://amzn.to/40SpXpt
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Matt shares the thrilling ride of Thread, from a start-up spark to a triumphant success, and the role their Maverick persona played in it. Get a glimpse of the "service magic" they're weaving and their blueprint for growth.
Fresh from their victory at the PitchIT contest at IT Nation, Matt shares Thread's journey from concept to triumph. Get inspired by their perseverance and discover their innovative AI add-on product for MSP service teams. Listen in as Matt also explains their unique Maverick persona and their revolutionary Death to the Ticket theme.
We also explore Thread's exciting future plans in the world of IT solutions. Having just won the PitchIT contest, Matt discusses how the $70,000 prize money will help further develop their product and integrate it with platforms like ConnectWise and Autotask. He also shares their innovative concept of "service magic" and their plans for further growth and improvement.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We take a look at IT Nation, the annual IT community event held in Orlando, Florida. We explore the vendors present at the event, the swag and shirts available, and the keynote speaker, Jesse Cole, the founder of Fans First Entertainment and the owner of the Savannah Bananas. We discuss the concept of hyper-automation and the platforms used to integrate all the tools.
We also talk about the ChannelProgram, an MSP vendor platform, and their product reviews, industry event calendar, and vendor management platform.
=== Swag Winners
Best Swag: The Channel Program - https://channelprogram.com/
Drinkware: Compliancy Group - https://compliancy-group.com/
Apparel: Trend Micro - https://www.trendmicro.com/en_us/business.html
Honorable Mentions: Solutions Granted, Barracuda, CyberQP, AvePoint
=== Links from the show
Jesse Cole: https://findyouryellowtux.com/
- Fans First Entertainment and Owner of the Savannah Bananas
Florida Man Keeps 5 Alligators in Bathtub: https://tinyurl.com/cxauj6jb
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
I am joined by Eric Anthony from All Things MSP, right in the heart of the IT Nation conference in Orlando, Florida.
We discuss the unique experience of being at an event like IT Nation and how media is often seen as an adjacent part of the conference. We also talk about equipment and gear for podcasting, live streaming, and webinars. We consider the idea of putting together a 'gear summit' with other industry members and attendees of the conference.
=== Links from the show
Website: https://www.connectwise.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Say hello to Jake Varghese, the Executive VP and General Manager for the Business Management Solutions at ConnectWise who shared his insights from the IT Nation Connect in Orlando. Jake unpacks the seven-product portfolio of ConnectWise, demonstrating how these tools are designed to save both time and money for MSPs.
ASIO, the only platform in the managed services space that is purpose-built for MSPs and TSPs, provides a consistent user experience and management, a secure layer, and a consistent way to ingest data and metadata.
=== Links from the show
Website: https://www.connectwise.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Matt Fisch with FortMesa discusses how his company helps service providers own the cybersecurity roadmap. He explains how FortMesa works with CompTIA's Trustmark program and how they are partnering with over 150 service providers to help them with marketing, sales, mapping their stack to security outcomes, and interpreting different standards. Matt also shares how FortMesa takes the hundreds of things that need to happen throughout the year to succeed in a plan for standards based cybersecurity and uses workflows to make sure the right tasks are delivered to the right people at the right time. Finally, he emphasizes the importance of looking at the total stack and practice to ensure that service providers are doing everything in some form or fashion.
=== Links from the show
Website: https://fortmesa.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
I chat with Ted Roller, CEO of Get Channeled, to learn about his approach to helping early-stage vendors build their channel program for MSPs to engage, adopt, and succeed. We also explore the advantages of Cloud Radial and other companies that MSPs should take note of, as well as the exciting pre-launch of Uncompromised, a security posture built around the MSPs providing for their corporate customers. Finally, Ted and I talk about possible solutions for protecting laptops and mobile devices for MSPs with customers rarely in the office and the fatigue of security products.
=== Links from the show
GetChanneled website: https://www.getchanneled.com/
LinkedIn: https://www.linkedin.com/company/get-channeled/about/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
IT Nation Connect is the is one of the premier t-leadership conference for IT Professionals designed to promote education, inspiration, and networking in the community.
This year the conference is at Rosen Shingle Creek Hotel near Sea World.
Help IT Nation raise $50,000 and save two lives! K9s for Warriors saves the dog, and the dog saves for Warrior!
- http://fundraise.givesmart.com/form/1nqmta?vid=123oq9
=== PitchIT 2023 Finalists
1st Place: Thread - https://thread.solutions/en
2nd Place: vCIOToolbox - https://vciotoolbox.com/
Steak Knives: Nodeware - https://nodeware.com/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Guest: Michael Skurla, Chief Product Officer at Radix IoT
In this episode, Michael joins Uncle Marv to discuss the world of IoT and its impact on IT professionals. They talk about how IoT is not just about devices, but about systems and making them talk system to system to get more of an outcome from it. Michael gives an example of how IoT can be used in the building space to connect systems for heating and air conditioning, security, lighting, and fire services to determine air conditioning loads that were running about four times the other facilities. Uncle Marv expresses his excitement about learning more about IoT and asks Michael questions to help IT professionals get started with IoT. Michael shares his thesis that IoT should be tied to the network to monitor it and help clients.
=== Links from the show
Website: https://radixiot.com/
IoT Security Foundation: https://iotsecurityfoundation.org/
- IOTSF is an organization that provides IT-based standards around IoT equipment.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
A bottle of water in a supermarket costs about .50. The same bottle of water cost $2 in a bar. In a high-quality restaurant or hotel it can be worth up to $3. At an airport or on a plane, you may be charged up to $5. The bottle and the brand is the same, the only thing that changes is the place. Each place gives a different value to the same product. When you feel like you are worth nothing and everyone around you belittles you, change places, do not stay there. Have the courage to change places and go to a place where you are given the value you deserve. Surround yourself with people who really appreciate your worth. Don't settle for less!!!
=== Links from the show
Florida Man jailed in $1M crypto SIM swap: https://tinyurl.com/yy3bjvtm
Uncle Marv's Question of the Month: https://www.itbusinesspodcast.com/p/Q/
- Tech Audit: Hyper-V for RDP (Episode 567) How do you think I did with Part 1 of my project? Good or Bad... What suggestions or comments do you have for me?
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Hear the riveting tale of how Compliance Risk sprung to life from the minds of Tim and Matt Fox, and how they bagged the eye-watering $3.5 million investment. Get the lowdown on Compliance Risk's growth trajectory, their product roadmap, and their grand plans for IT Nation.
We also hear about Bellini Capital's mission to invest in companies that make the world safer, smarter, and more sustainable, and the philanthropic work they are doing in Tampa, Florida.
=== Links from the show
Compliance Risk receives a $3.5 million investment from Bellini Capital: https://tinyurl.com/5ddr3fb5
Compliance Risk / Compliance Scorecard: https://compliancerisk.io/
Bellini Capital: https://bellinicapital.com/
Florida Man finds iguana hiding in his toilet: https://tinyurl.com/ye2akc9m
Uncle Marv's Question of the Month: https://www.itbusinesspodcast.com/p/Q/
- Tech Audit: Hyper-V for RDP (Episode 567) How do you think I did with Part 1 of my project? Good or Bad... What suggestions or comments do you have for me?
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We had our hands full with converting 44 workstations from domain computers to remote ones, migrating files from one office to another, and transitioning 51 users to new RDS servers. This included setting up one physical server with two Hyper-V servers.
The project is part one of a $150,000 network upgrade. The law firm had seven offices, but due to the pandemic and the shift to remote work, they consolidated their offices. You'll also get to hear about my struggles with an office administrator who isn't an IT professional, and how I navigated the challenge of orchestrating this upgrade for their firm.
Have some feedback for me? Fill out my Monthly Q here: https://www.itbusinesspodcast.com/p/Q/
- Answer my survey question and enter for a chance to win a $100 gift card at the end of the year.
=== Links from the show
Florida Man Games: https://www.thefloridamangames.com/
Syncro Launches 2023 Channel Technology Map: https://syncromsp.com/blog/syncro-channel-program-technology-map/
Compliance Risk receives a $3.5 million investment from Bellini Capital: https://tinyurl.com/5ddr3fb5
Syncro: https://refer.syncromsp.com/l/ITMARV/
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Domotz is a network monitoring platform that helps service providers be more efficient and proactive in handling the systems they deploy on networks. Domotz provides remote connectivity into platforms, configuration backups, and alerts when changes have been made on the infrastructure.
Domotz has announced a channel partner program to offer better support, discounts, and tiered pricing. The program aims to create an effective channel where everyone gets their fair share of margins. The benefits of the program include priority support, regular updates, and access to beta features.
Domotz has also acquired GlassWire for business, a Windows-based application that sits on a Windows machine and helps the end-user better understand the applications and services that are running on that machine. The acquisition of GlassWire is a way for Domotz to expand its network monitoring capabilities and provide more value to its customers.
=== Links from the show
Website: https://www.domotz.com/
GlassWire Endpoint Security: https://www.glasswire.com/
Domotz #GlassWire #networkmonitoring #endpointmonitoring #channelpartnerprogram #remotconnectivity #configurationbackups #cybersecurity #customscripts
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
We talk about the challenges of communication and managing people in the context of technology projects. The conversation covers various topics including the importance of effective communication, the impact of change on individuals, the need to involve stakeholders, and the difficulties faced by tech professionals who may not possess strong interpersonal skills.
Soft skills is no longer the phrase to use. Beyond technical skills, Grace emphasizes the need for 'workplace essential skills' in the tech industry. Leaders must listen, be flexible, be open to different perspectives, and welcome diverse opinions; no-oriented questions and options are also important.
=== Links from the show
Grace Judson Website: https://www.gracejudson.com/
YouTube Channel: https://www.youtube.com/c/GraceJudson
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Andre started his IT journey at CompUSA, working his way up to become the CEO of a multi-million dollar business. We discuss how he got his start, and his journey from growing up in Miami Gardens to taking jobs setting up computers for high-end clients.
He shares how he was able to navigate his way through a non-compete agreement and find success in the managed services and cybersecurity space.
He also explains how he applied the 80/20 rule to his business by firing 80% of his clients and shifting his focus to the top 20%. That leads to a quick mention of The Pumpkin Plan and Built to Sell, two books that have helped him with restructuring his business.
We also talk about his passion for giving back to the community.
=== Links from the show
Reginald Andre | Guest: IT Business Podcast
Website: https://www.arksolvers.com
The Pumpkin Plan by Mike Michalowicz: https://amzn.to/3rpayja
Built to Sell by John Warrillow: https://amzn.to/46yW2UC
Jab, Jab, Jab, Right Hook by Gary Vaynerchuck: https://amzn.to/48zelek
=== Upcoming Events
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
https://events.ascii.com/: October 18-19, 2023, at the Hyatt Regency in Reston Virginia. ASCII Edge is an MSP conference that offers business strategy sessions and fresh content for growing Managed Service Providers (MSPs).
https://www.mspexpo.com/east/: February 13-15, 2024, at the Broward County Convention Center in Fort Lauderdale, Florida. MSP Expo 2024 is a trade show for companies in the communications and technology industries, including enterprises and SMBs.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
*** Grace Judson will be a guest on our live show, Wednesday, October 4 at 8 PM Eastern (www.itbusinesspodcast.com/live)
Tech projects can sometimes go off the rails, and more often than not, it is people-related issues that are to blame. Communication, or rather, the lack of it, can be a project's undoing. We discuss the significance of communication in any project, from acknowledging the "curse of knowledge" to setting clear boundaries.
During our exploration of these predicaments with Grace Judson, we uncover how understanding each individual's response to a project and calling for reinforcements for larger tech endeavors can prevent such derailments.
=== Links from the show
Website: https://www.gracejudson.com/
Book: Never Split the Difference: Negotiating as if Your Life Depended on It: https://amzn.to/3tgTRqE
=== Upcoming Events
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
https://events.ascii.com/: October 18-19, 2023, at the Hyatt Regency in Reston Virginia. ASCII Edge is an MSP conference that offers business strategy sessions and fresh content for growing Managed Service Providers (MSPs).
https://www.mspexpo.com/east/: February 13-15, 2024, at the Broward County Convention Center in Fort Lauderdale, Florida. MSP Expo 2024 is a trade show for companies in the communications and technology industries, including enterprises and SMBs.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
EmpathMSP is a company that provides tools and resources to help MSPs (Managed Service Providers) improve their services and customer experience. EmpathMSP's goal is to help MSPs become more successful and profitable by providing them with the tools and resources they need to succeed in a competitive market.
=== Links from the show
Website: www.empathmsp.com
Florida Man Bitten 41 Times by Rabid Otter: https://tinyurl.com/28k2sp82
=== Upcoming Events
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
https://events.ascii.com/: October 18-19, 2023, at the Hyatt Regency in Reston Virginia. ASCII Edge is an MSP conference that offers business strategy sessions and fresh content for growing Managed Service Providers (MSPs).
https://www.mspexpo.com/east/: February 13-15, 2024, at the Broward County Convention Center in Fort Lauderdale, Florida. MSP Expo 2024 is a trade show for companies in the communications and technology industries, including enterprises and SMBs.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Marvin Bee interviews Jason Stowe from Cyberbacker, a company that provides virtual assistant services. Cyberbacker offers a partnership between a virtual assistant and the client to take tasks off their plate and help them grow their business. They have a rigorous onboarding process and value assessment for their applicants, and they work with clients to evaluate their business needs and create a job description for their virtual assistant. Cyberbacker also provides training and support for their virtual assistants and holds them accountable for hitting KPIs. The company serves a variety of industries, not just tech, and has a global reach. Key takeaways from the episode include:
- Cyberbacker offers a partnership between a virtual assistant and the client to take tasks off their plate and help them grow their business.
- They have a rigorous onboarding process and value assessment for their applicants.
- Cyberbacker provides training and support for their virtual assistants and holds them accountable for hitting KPIs.
- The company serves a variety of industries, not just tech, and has a global reach.
- Cyberbacker is committed to hiring the best people for their clients, regardless of borders, and offers cost-effective services.
=== Links from the show
Website: https://cyberbacker.com/
=== Upcoming Events
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
https://events.ascii.com/: October 18-19, 2023, at the Hyatt Regency in Reston Virginia. ASCII Edge is an MSP conference that offers business strategy sessions and fresh content for growing Managed Service Providers (MSPs).
https://www.mspexpo.com/east/: February 13-15, 2024, at the Broward County Convention Center in Fort Lauderdale, Florida. MSP Expo 2024 is a trade show for companies in the communications and technology industries, including enterprises and SMBs.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
What could be the ultimate choice between Threat Locker and Cyber Fox when it comes to cybersecurity for your business? Ali Johnston, a seasoned IT business owner based in Satellite Beach, Florida, joins us to spill the beans on her decision-making process. Ali details why she chose CyberFOX over ThreatLocker after a comprehensive product evaluation. Her insights highlight that the choice is not as clear cut as it might seem and is heavily influenced by the specific needs of your business.
Ali also explains why she wants to switch from N-Able to Kaseya and why she wants to be able to press a button to deploy software.
Lastly, we venture into Ali's experiences at various tech events and expos, including the Global Security Exchange (GSX) in Dallas, Texas.
(0:00:12) - Comparing Threat Locker and Cyber Fox
(0:08:55) - Cybersecurity for Small Businesses
(0:14:28) - Networking and Technology Support for Businesses
(0:29:31) - Global Security and School Safety
(0:38:26) - Comparing RMM and PSA Software
(0:50:56) - Switching RMMs and Marketing Challenges
(1:03:20) - Florida Events, News, and Florida Man
=== Links from the show
Beltech Services: https://beltechservices.com/
- IT consulting company that offers a range of services, including cybersecurity, cyber insurance, and backup and data recovery.
ASIS International: https://www.asisonline.org/
- ASIS International is a professional organization for security professionals that issues certifications, standards, and guidelines for the security profession.
ThreatLocker Signs on as Gold Sponsor for MSP Expo 2024: https://tinyurl.com/58ufep7j
SonicWall Revamps Partner Program: https://tinyurl.com/mparva4m
Florida Man Arrested for Settings Ex's Jaguar on Fire: https://tinyurl.com/3ywct4p5
=== Upcoming Events
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
https://events.ascii.com/: October 18-19, 2023, at the Hyatt Regency in Reston Virginia. ASCII Edge is an MSP conference that offers business strategy sessions and fresh content for growing Managed Service Providers (MSPs).
https://www.mspexpo.com/east/: February 13-15, 2024, at the Broward County Convention Center in Fort Lauderdale, Florida. MSP Expo 2024 is a trade show for companies in the communications and technology industries, including enterprises and SMBs.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
The conference proved to be a grand event, celebrating the achievements of our tech community. The winners of the Best Partner Program, Best Presentation, and Best Swag awards are announced with much fanfare. The Best Partner Program award went to Tech Tribe, while Michael Creen of Solutions Granted clinched the Best Presentation award. Threat Locker, with their consistently excellent swag, bagged the Best Swag award. Our very own Jason Miller defended his title as Community Champ.
Tech Tribe took home the award for the Best Partner Program while Michael Creen won the Best Presentation award. Threat Locker emerged as the audience's favorite, bagging the Best Swag award. However, the star of the event was Jason Miller, who successfully defended his title as the Community Champ.
We also celebrate Jason Miller, who defended his title as Community Champ with conviction.
News: Syncro announces a deeper partnership with Splashtop. This alliance is a significant development for Managed Service Providers (MSPs), offering increased functionality at a more palatable price point. The enhanced features include instant remote control, seamless multi-monitor support, automatic session logging, and improved efficiency with technician collaboration.
=== Links from the show
Florida Man Drives Excavator Through Walmart: https://tinyurl.com/3xwm8azv
=== Upcoming Events
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
=== Music:
Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024
Michael joins me to chat about the upcoming Techcon Unplugged conference. He shares his thoughts on preparing for a conference as a vendor and his perspective on attending conferences as a vendor, saying he looks for events where MSPs attend and focuses on smaller MSPs rather than very large ones.
Michael talks about preparing for presentations at different events. They bring up past ASCII Cup competitions, with Michael going for a three-peat this year. Gabriel, Michael's son, joins briefly to promote Solutions Granted and say he's looking forward to hockey tryouts.
As a side note, we have a quick chat about minimizing interruptions for productivity.
=== Links from the show
Website: https://solutionsgranted.com/
Florida Man Arrested After Trying to Cross the Atlantic in a Giant Hamster Wheel: https://tinyurl.com/4fjw4sda
=== Upcoming Events
https://techconunplugged.com/: September 7-10, 2023, at the Delta Hotels by Marriott Woodbridge in New Jersey. TechCon Unplugged is a conference for IT business owners featuring expert presentations, hands-on workshops, peer panels, and breakout sessions to help grow your business.
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Evo Security is a cybersecurity company that focuses on Identity and Access Management (IAM) solutions. Join us for an enlightening conversation with Nick Wolf as we unpack the importance of privileged access management, multi-factor authentication, single sign-on, and passwordless logins for small to medium-sized businesses.
Hear about how Evo Security provides all these features in a single platform for Managed Service Providers (MSPs) to white label and resell to their end user customers.
- Evo Secure Login: Evo Secure Login is a feature that allows users to log in securely to Evo Security's platform. It provides a single, scalable, and secure place to configure and manage identity and access. Users can log in to the platform via a web browser login on evosecurity.com or through the Evo Secure Login app on their mobile devices. Evo Secure Login helps eliminate the sharing of admin credentials and provides a centralized solution for managing user access.
- Evo Elevated Access: Evo Elevated Access is a capability that enables admins and technicians to elevate their privileges within Evo's platform. With Evo Elevated Access, technicians can log in as themselves and have the ability to perform privileged actions, such as provisioning and auditing, within the platform. This feature helps reduce the risks associated with shared admin credentials and provides granular privileged access control.
=== Links from the show
Website: https://www.evosecurity.com/
Bitwarden Secrets Manager Safeguards Sensitive Credentials: https://tinyurl.com/3fnndwz2
=== Upcoming Events
https://techconunplugged.com/: September 7-10, 2023, at the Delta Hotels by Marriott Woodbridge in New Jersey. TechCon Unplugged is a conference for IT business owners featuring expert presentations, hands-on workshops, peer panels, and breakout sessions to help grow your business.
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Join us as we chat with Craig, who discusses his crucial role as the bridge between external stakeholders and the internal teams designing the new Pax 8. We explore the significance of listening systems, advisory councils, and focus groups in understanding and delivering what the ecosystem needs. Craig shares how his role focuses on creating a three-sided marketplace that serves partners, customers, and vendors, offering unique experiences for each stakeholder.
Pax8 is a company that offers a cloud marketplace for businesses to buy, sell, and manage cloud solutions,
The Pax8 Marketplace is a platform that allows businesses to quote, order, bill, and provision cloud products in one place, all with one monthly bill.
=== Links from the show
To learn more about Pax8: https://www.pax8.com/en-us/
Register for Pax8Beyond 2024: https://www.pax8beyond.com/
=== Upcoming Events
https://techconunplugged.com/: September 7-10, 2023, at the Delta Hotels by Marriott Woodbridge in New Jersey. TechCon Unplugged is a conference for IT business owners featuring expert presentations, hands-on workshops, peer panels, and breakout sessions to help grow your business.
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
We understand how vital lead generation is for MSPs and the significance of influential leadership coupled with effective messaging. We also highlight the transition from a break-fix model to a proactive approach and the critical role of a solid contract in MSP protection. We tackle the common marketing challenges MSPs face and discuss why hitting a growth plateau might signal a need for a change in leadership.
The final segment of our chat takes us through the fascinating world of paywalls, marketing, and conversions. We discuss the necessity of tracking visitors to websites, and the techniques for effectively converting these visitors.
=== Links from the show
Question of the Month: https://www.itbusinesspodcast.com/p/monthly-q/
- What is your most unique or memorable gift that you've given to a client to say thank you?
MSP Corner Facebook Page: https://www.facebook.com/groups/mspcorner
MSP Corner LinkedIn Page: https://www.linkedin.com/company/msp-corner/
Florida Man Proposes to Girlfriend with a hot dog: https://tinyurl.com/4ach78cn
Florida Man Robs Wendy's with Alligator: https://tinyurl.com/3jnn5btf
===
Get your NetAlly CyberScope from Amazon: https://amzn.to/3qwDdSR
=== Upcoming Evnts
https://techconunplugged.com/: September 7-10, 2023, at the Delta Hotels by Marriott Woodbridge in New Jersey. TechCon Unplugged is a conference for IT business owners featuring expert presentations, hands-on workshops, peer panels, and breakout sessions to help grow your business.
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
In this episode, we take a closer look at the NetAlly CyberScope, the world's first handheld cybersecurity analyzer. We'll explore the features and capabilities of this innovative tool, including a demo of the product in action. We'll also discuss how CyberScope can be used for Wi-Fi site assessments and how it can be paired with Nmap for effective network security assessments.
We’ll also keep you updated on key industry events like the upcoming TechCon Unplugged conference and the new Team Plan launched by Syncro for MSPs. This episode is a must-listen for anyone keen on staying informed about the latest in IT and keen to learn from real-life experiences.
Here are some features of the NetAlly CyberScope:
- Comprehensive Cyber Security Assessment: The CyberScope provides a thorough assessment of cyber security risks, allowing users to identify vulnerabilities and potential threats.
- Network Vulnerability Scanning: The CyberScope includes a network vulnerability scanner that helps identify security weaknesses in the network infrastructure.
- Portable and Powerful: The CyberScope is designed to be a portable tool, allowing users to perform security assessments on-site. It combines multiple functionalities into a single device.
- Wi-Fi AP and Client Detection: The CyberScope can detect all Wi-Fi access points (APs) and clients across multiple channels, providing insights into the RF reach inside and outside a facility.
- Endpoint and Network Discovery: The CyberScope supports endpoint and network discovery, allowing users to identify devices connected to the network and gather information about them.
- Wireless Security Scans: The CyberScope can perform wireless security scans to identify potential vulnerabilities in wireless networks.
- Ruggedized Design: The CyberScope is built with a ruggedized design, making it suitable for use in various environments and conditions.
- These features make the NetAlly CyberScope a powerful tool for assessing and analyzing cyber security risks at the site access layer.
=== Links from the show
Question of the Month: https://www.itbusinesspodcast.com/p/monthly-q/
- What is your most unique or memorable gift that you've given to a client to say thank you?
NetAlly CyberSCope Product Page: https://cyberscope.netally.com/
Get your NetAlly CyberScope from Amazon: https://amzn.to/3qwDdSR
NMap - Network Mapping Tool to scan for open ports and vulnerabilities: https://nmap.org/
Florida Man Throws Rocks Inside McDonald's: https://tinyurl.com/bddy7fue
=== Upcoming Evnts
https://techconunplugged.com/: September 7-10, 2023, at the Delta Hotels by Marriott Woodbridge in New Jersey. TechCon Unplugged is a conference for IT business owners featuring expert presentations, hands-on workshops, peer panels, and breakout sessions to help grow your business.
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Listen in as we converse with Lori Saitz, the CEO of Zen Rabbit, about the significance of appreciating clients and how it can positively impact our business relationships. We explore the law of reciprocity, and how sending a simple thank you to your clients can create an environment of loyalty and trust. Lori takes us through her journey of creating and scaling Zen Rabbit, a business centered around thanking clients through unique gifts like the Gratitude Cookie.
Join us as we brainstorm creative and thoughtful ways to thank our clients, building stronger relationships beyond the traditional coffee mugs and holiday gifts. Lori shares her insights on how offering personal experiences or meaningful gifts at any time of the year can leave a lasting impression. From referencing BrownieLocks.com for a list of holidays and celebrations throughout the year, to our own experiences of sending heart-shaped toffee to clients in February, this conversation is packed with inventive ideas.
As the discussion progresses, we uncover the concept of appreciation marketing and how it differs from promotional items. Lori breaks down why gift cards can sometimes be limiting and why it's essential to give something that the recipient will actually use. This episode also features news about VPN vulnerabilities, the promotion of Craig Donovan at Pax 8, and our regular Florida Man story segment. Don't miss out on this enriching conversation filled with valuable tips and advice.
=== Links from the show
Lori's Website, Zen Rabbit: https://zenrabbit.com/
Predictably Irrational (by Dan Ariely): https://amzn.to/3DR1TbI
Daily, Weekly, and Monthly Observances: https://www.brownielocks.com/
News: Top VPN services can be tricked: https://tinyurl.com/yxdtun44
News: Pax8 Names Craig Donovan Chief Experience Officer: https://tinyurl.com/yrnyuwxx
Florida Man Steals Keys from Stroller at EPCOT: https://tinyurl.com/3w2bw6d5
Man Breaks into Florida Church, Baptizes himself, then Steals: https://tinyurl.com/39c6hfk4
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
NaviStack is a game-changer for IT service providers and vendors. This robust platform streamlines your access to content, white-label materials, technical documentation, and sales collateral from all your vendors, all in one place. Plus, it offers a seamless way to communicate with your vendor ecosystem directly within the portal. NaviStack also facilitates communication with vendors directly within the portal, making it easier for IT service providers to grow their businesses.
Peel back the layers of vendor-partner communication as we delve into the challenges and solutions NaviStack brings to the table for scaling channel programs. Feel the pulse of a new era as we discuss how transparency on this platform has led to fascinating scenarios concerning product reviews and vendor contact. Discover how NaviStack elevates vendor-MSP communication to an unprecedented level, empowering MSPs to lean more on their vendors and grow their businesses effectively.
===
Channel Program website: https://channelprogram.com/
NaviStack: https://channelprogram.com/navistack
Industry Event Calendar: https://channelprogram.com/industrycalendar
In this episode, Uncle Marv discusses his choice between Threat Locker and CyberFox Elevate for privileged access management and auto elevation in his IT business. He provides insights into his decision-making process and explains why he ultimately chose Threat Locker due to its zero-trust approach, application whitelisting, and ring fencing capabilities.
Key Takeaways:
- Uncle Marv shares his experience with renting a vehicle from SIXT and suggests sticking with reliable service providers even if the price is slightly higher.
- Marvin talks about his decision to choose Threat Locker over CyberFox Elevate for privileged access management due to Threat Locker's zero-trust approach and additional security features.
- Threat Locker's approval system for running applications provides increased control and security.
- Marvin plans to implement Threat Locker on his law firm clients' endpoints and may consider using AutoElevate for other clients in the future.
- The show also mentions the launch of the NaviStack tool by the channel program, which allows MSPs to visualize their vendor stack and streamline operations.
===
Hissing alligator protects nest in Florida backyard: https://tinyurl.com/4fwmvyy6
===
ITBusinessPodcast #ITBusiness #PrivilegedAccessManagement #AutoElevation #ThreatLocker #CyberFoxElevate #Florida #MSP #ManagedServiceProviders #Cybersecurity #ZeroTrust #ApplicationWhitelisting #RingFencing #Navistack #VendorStack #VisualizeStack #ChannelProgram #ITSecurity #ITSupport
In this episode of the IT Business Podcast, Marvin talks about the importance of customer service in running a successful IT business. He emphasizes the significance of active listening to understand customer needs and frustrations. Marvin shares his experiences and interactions with clients over the years, emphasizing the value of giving full attention, avoiding interruptions, and showing empathy to build strong client relationships.
Key Takeaways:
- Prioritize active listening: Focus completely on the customer, avoid distractions, and let them speak without interruptions.
- Clarify and paraphrase: Repeat back to the customer what you heard to ensure understanding.
- Show empathy: Understand and acknowledge their frustrations and concerns with technology.
- Be proactive: Keep customers informed throughout the process, addressing their needs promptly.
- Avoid judgment: Approach customers with an open mind and without judgment.
===
Florida Man arrested after spraying women with garden hose: https://tinyurl.com/yms5yu77
Florida Man arrested after dunking woman's head in vat of tar: https://tinyurl.com/47t3vcc7
===
ITBusinessPodcast #TechTalk #CustomerService #TechToTech #BusinessTips #Entrepreneurship #TechNews #ITConsulting #SmallBusiness
In this episode of the IT Business Podcast, host Marvin Bee interviews Ed Mana, the founder and CEO of Bizzity, a software-as-a-service platform aimed at helping managed service providers (MSPs) improve their sales and marketing processes. Bizzity focuses on making sales and marketing faster and easier for MSPs, helping them save time, boost revenue, and focus on growing their business. The platform offers features such as streamlined quoting processes, efficient integration with other tools, fast data syncing, and real-time analytics and reporting.
Overall, Bizzity aims to provide MSPs with a comprehensive solution to enhance their sales and marketing efforts and ultimately boost their business success.
Key Takeaways:
- Bizzity is a software-as-a-service platform designed to help MSPs improve their sales and marketing processes.
- The platform focuses on streamlining quoting processes, offering efficient integrations, fast data syncing, and real-time analytics.
- Bizzity prioritizes customer fit and aims to have raving fans rather than raving lunatics as clients.
- The software provides features like version control to avoid quote mistakes and a dashboard for a clear overview of the sales process.
- Bizzity's product feed includes 1.3 million records, accessing major distributors like D&H, TD Synnex, and Ingram.
- The platform offers real-time updates and fast analytics to ensure MSPs can work efficiently and close deals quickly.
Website: https://www.bizzity.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ManagedServiceProviders #ITProfessionals #ConnectWisePitchIT #SummerSeries #PitchItProgram #ITNationConnect #MSPs #SalesAndMarketing #Bizzity #SoftwareAsAService #QuotingProcess #Integrations #DataSyncing #RealTimeAnalytics #ManagedServices #ChannelCon #ITNation #TechBusiness #BusinessTechnology
In this episode of the IT Business Podcast, host Marvin Bee speaks with Juan Fernandez, the channel chief, and Tiffany Ricks, the founder of HacWare. HacWare is a startup competing in ConnectWise's PitchIT program, which aims to find vendors with emerging technologies that complement ConnectWise's ecosystem and support MSPs.
HacWare provides a 100% automated phishing simulation and security awareness training platform to educate end-users on identifying and avoiding phishing attempts. Their platform utilizes generative AI to create targeted phishing simulations based on real phishing trends and user vulnerabilities. HacWare's reporting goes beyond simple pass/fail results, providing insights into risky user behaviors and the potential cost of security breaches to the organization.
Key Takeaways:
- HacWare is an automated phishing simulation platform using generative AI for targeted training.
- HacWare's reporting offers insights into risky user behaviors and potential costs of security breaches.
- HacWare's platform helps MSPs save time, increase revenue, and provide value to their customers.
- HacWare distinguishes itself through its unique generative AI capabilities, compliance support, and partner support program.
Website: https://www.hacware.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchIT #PhishingSimulations #AIsecurity #MSPs #ManagedServiceProviders #CybersecurityTraining #EmergingTechnologies #TechStartups #CybersecurityAwareness #ITNationConnect #InformationSecurity #SecurityTraining #CyberThreats #DataProtection #ITBusiness #AIinCybersecurity #PhishingPrevention #CybersecuritySolutions #TechEntrepreneurs
In this episode of the IT Business Podcast, host Marvin Bee interviews Larry Meador, the channel chief for DataStream Insurance. DataStream is a specialty cyber insurance-only broker with over 40 different carriers in their portfolio. They focus on partnering with MSPs and MSSPs to help their SMB clients get insured. The company uses AI and machine learning to analyze data, enabling them to offer better products and help MSPs get ahead of the insurance process. The discussion revolves around the misconceptions surrounding cyber insurance and the recent increase in premiums due to a lack of understanding from some insurance carriers.
Key Takeaways:
- DataStream is a specialty cyber insurance-only broker, working with MSPs and MSSPs to insure SMBs.
- DataStream uses AI and machine learning to analyze data and offer better insurance products.
- Cyber insurance has experienced a rise in premiums due to some insurance carriers' lack of understanding about the unique risks involved.
- MSPs can benefit from partnering with DataStream to save time and reduce liability when referring customers for cyber insurance.
- The IT Nation Connect in November will feature a Pitch It program where DataStream will participate as an emerging vendor.
Website: https://datastreaminsurance.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ITprofessionals #cyberinsurance #MSPs #MSSPs #ITNationConnect #PitchItProgram #DataScience #AI #machinelearning #cybersecurity #emergingvendors #SMBs #insurance #cyberresilience #actuarialdata #premiums #ITNation #Orlando #technology #cyberliability
In this episode of the IT Business Podcast, host Marvin Bee interviews Nathaniel Morris, from EQ Digital, on maximizing technological value for businesses. They discuss how technology is an expensive investment, and many companies fail to get the most value out of it due to improper deployment, redundancies, and lack of understanding of its impact on the business. Nathaniel emphasizes that technical teams need to understand the business context and articulate how technology can enable better capabilities and deliver more value to the company.
Nathaniel explains how companies can identify issues with their culture, trust, and clarity, which are essential for a healthy technology organization. He emphasizes the importance of transparency and alignment between business and tech partners to deliver real value to customers.
Highlights:
- Technology is an expensive investment, and businesses need to ensure they get the maximum value out of it.
- Technical teams should focus on understanding the business context and how technology impacts the organization positively.
- Companies can add 20% in business value without adding new technology by leveraging existing resources and understanding their impact on the business.
- When technology decisions are made without considering the business's needs and customer experience, it can lead to significant financial losses.
- An outside perspective can help identify and address trust, clarity, and culture issues within an organization.
- Building culture is about creating the right conditions and ensuring a trustworthy environment with clarity for employees.
- Healthy technology organizations require a balance of trust, culture, and clarity among their teams.
- Transparency between technology providers and clients fosters a partnership that drives value for both parties.
- EQ Digital focuses on emotional intelligence and business alignment in the digital transformation process.
===
Website: https://eqdigital.com/
===
ITBusinessPodcast #businessandtech #technologyalignment #harmonyinbusiness #leadership #businessvalue #ITstrategy #technologyconsulting #businessoptimization #digitaltransformation #businessintelligence #EQDigital #ROI #vendors #trust #culture #clarity #processoptimization #partnerrelationships #businesscontext #technologyimplementation #technologyintegration #businessgrowth #businesssuccess
In this episode of the IT Business Podcast, host Marvin Bee and Sean Lardo discuss the ConnectWise PitchIT program, a shark tank-like competition for emerging vendor technologies and services that complement the ConnectWise ecosystem and support the MSP mission.
They introduce Brian Doyle, co-founder and CEO of vCIOToolbox, a unified platform for VCIOs and VCsOs to engage with their customers, build roadmaps, and guide them towards using technology to improve their organizations. vCIOToolbox consists of two core products: On-Point Manage and Cyberance, which help MSPs build cyber programs for their customers and create new revenue streams. Brian explains how vCIOToolbox streamlines the process of conducting QBRs (Quarterly Business Reviews) and building strategic plans with customers to align technology goals with business objectives. The Power QBR Formula Blueprint is introduced as a five-step process to improve customer relationships and retention. Brian also talks about the Ramp Camp, a coaching and training program to help MSPs implement the vCIOToolbox process effectively.
Key Takeaways:
- ConnectWise PitchIT program is a shark tank-like competition for emerging vendor technologies and services that complement the ConnectWise ecosystem and support the MSP mission.
- vCIOToolbox is a unified platform for VCIOs and VCsOs that helps engage with customers, build roadmaps, and guide them towards leveraging technology for organizational improvement.
- vCIOToolbox offers two core products: On-Point Account Management Platform and VC Sub-suite Cyberants, aiding MSPs in building cyber programs and generating new revenue streams.
- The vCIOToolbox process streamlines QBRs and helps align technology goals with business objectives through strategic planning and joint strategic plans with customers.
- The Power QBR Formula Blueprint is a five-step process for conducting effective QBRs and enhancing customer relationships.
- Ramp Camp is a coaching and training program to help MSPs implement the vCIOToolbox process with accountability and optimize results.
Website: https://vciotoolbox.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchIT #MSP #ManagedServiceProviders #Technology #IT #VCIO #CyberSecurity #QBR #QuarterlyBusinessReview #ITNationConnect #EmergingVendors #BusinessImprovement #StrategicPlanning #TechnologyRoadmap #CustomerEngagement #BusinessObjectives #RampCamp #Coaching #Training #Accountability
In this episode of the IT Business Podcast, host Marvin Bee continues the summer series on the ConnectWise PitchIT program. He is joined by Sean Lardo, who explains that PitchIT is a shark tank-like competition sponsored by ConnectWise.
The featured vendor in this episode is Josh Kindiger from Grok Stream, a company specializing in AI and machine learning for operations centers of MSPs. They integrate with various systems, helping MSPs proactively and predictively identify and fix problems in real-time, aiming for self-healing operations. Their multi-tenant platform ensures data security and offers efficient implementation, showcasing value in a short timeframe.
Key Takeaways:
- PitchIT is a competition sponsored by ConnectWise, seeking the best emerging technologies to support MSPs.
- Grok Stream is an AI and machine learning company focused on optimizing operations centers for MSPs.
- Grok Stream's platform integrates with RMMs and ticketing systems to provide real-time, proactive problem identification and resolution.
- Their multi-tenant platform ensures data security and allows efficient implementation.
- The goal is to help MSPs achieve self-healing operations and ensure customer satisfaction with minimal downtime.
Website: https://grokstream.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchIT #MSP #AI #MachineLearning #GrokStream #OperationsCenter #RealTime #Proactive #SelfHealing #DataSecurity #TechCompetition #EmergingTechnologies #ManagedServiceProviders #TechStartup #ITNationConnect #TechInnovation #BusinessTech #ArtificialIntelligence
In this episode of the IT Business Podcast, host Marvin Bee and guest Sean Lardo discuss the ConnectWise 2023 Pitch It competition. PitchIT is a shark tank-like competition sponsored by ConnectWise, seeking emerging vendors in the IT space that complement ConnectWise's ecosystem and support the mission of managed service providers (MSPs).
The guest for this episode is Ian Garrett from Phalanx, a lightweight data loss prevention and document mapping solution. Phalanx offers data protection by encrypting sensitive documents across various workspaces like Office 365 and Google Workspaces, making it a valuable tool for MSPs serving clients in finance, government contracting, and other sectors handling sensitive information.
Key Takeaways:
- PitchIT is a shark tank-like competition by ConnectWise for emerging vendors in the IT space. The top three finalists of PitchIT get free booth space at IT Nation Connect, and the winner receives a grand prize of $70,000.
- Phalanx offers lightweight data loss prevention and document mapping to help protect sensitive documents across various workspaces.
- Phalanx's solution is functional at all levels, from sole proprietors to large enterprises, making it suitable for various MSP clients.
- The solution operates with Zero Trust data access, enhancing security in remote and hybrid work environments.
- Phalanx's development was inspired by the need for improved cyber strategies in the post-COVID era of remote work.
Website: https://www.phalanx.io/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #MSP #Connectwise #PitchIt #VendorSpotlight #ConnectWise #ITNationConnect #Phalanx #ZeroTrustDataAccess #DataProtection #DocumentMapping #SecureFileSharing #EndpointSecurity #CloudSecurity
Highlights:
- Marvin highlights the NetAlly AirCheck G3 Wireless Analyzer, a versatile tool for testing and analyzing Wi-Fi networks, and shares a real-world use case during a client visit.
- He talks about his experience in building custom servers for a major network upgrade project and compares the cost and convenience of doing so with established vendors like HP, Dell, and Lenovo.
- Marvin seeks advice from the community on installing Hyper-V for the first time and asks for tips and gotchas to look out for during the process.
- The podcast also promotes TechCon Unplugged, an upcoming event for IT professionals to gather and share knowledge.
- Lastly, Marvin mentions the possibility of attending DattoCon in Miami and discusses the benefits of visiting the Kaseya Center for a day trip.
===
Here is a list of websites mentioned in the show:
- AirCheck G3 Wireless Analyzer: netally.com/AirCheck
- Buy it on Amazon: https://amzn.to/3K9VUlN
- HP Enterprise: https://www.hpe.com/us/en/home.html
- Dell: https://www.dell.com/en-us
- Lenovo: https://www.lenovo.com
- TechCon Unplugged: techconunplugged.com
- ASCII Cup: https://events.ascii.com/
- DattoCon: https://www.dattocon.com/
===
ITBusinessPodcast #AirCheckG3 #NetAlly #ITProfessional #ManagedServiceProvider #TechDepartment #VendorPitches #Interviews #Wi-FiTesting #AirCheck #EtherScope #LinkRunner #LinkSprinter #NetworkTesting #TechSupport #DomainController #ActiveDirectory #NetBIOS #VLAN #DataVLAN #PhoneVLAN #NetworkCables #NetworkDiscovery #Wi-FiAnalyzer #CustomServers #ServerConfiguration #HyperV #VirtualMachines #ScreenConnect #ConnectWise #RemoteSupport #InstantHouseCall #TechConUnplugged #ASCII #DattoCon #ITConference #Miami #ITServices
In this episode of the IT Business Podcast, our guest is Karla Reffold, COO of Orpheus Cyber, a company specializing in vulnerability prioritization and risk ratings. Karla explains how their platform helps organizations improve their security by predicting which vulnerabilities are likely to be exploited in the future, saving time and resources. She also discusses how Orpheus Cyber assists with supply chain management by providing risk ratings for suppliers. The episode concludes with the host expressing excitement about meeting Karla at IT Nation Connect.
Highlights:
- The Pitch It 2023 program is a Shark Tank-style competition sponsored by ConnectWise.
- Orpheus Cyber offers vulnerability prioritization and risk ratings.
- Their platform predicts which vulnerabilities are likely to be exploited in the future, saving time and resources.
- Orpheus Cyber's platform also helps with supply chain management by providing risk ratings for suppliers.
- The platform eliminates the need for time-consuming and incomplete questionnaires.
- Maintaining up-to-date vulnerability scans and considering supply chain management are crucial for MSPs.
- Orpheus Cyber's solution is efficient, fast, and cost-effective, especially for small to medium businesses.
Website: https://orpheus-cyber.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #MSP #Connectwise #PitchIt #VendorSpotlight #ConnectWise #ITNationConnect #SharkTankCompetition #Startups #MSPs #Cybersecurity #VulnerabilityPrioritization #RiskRatings #SupplyChainManagement
In this episode of the IT Business Podcast, Uncle Marv interviews Norm MacConkey from B2B Toolbox, formerly known as MPS Toolbox. B2B Toolbox provides a turnkey e-commerce solution for ConnectWise resellers, allowing them to create an online storefront and sell a wide range of products, including IT hardware and software. The platform enables customers to easily browse, select, and purchase products without the need for direct interaction. B2B Toolbox also offers marketing services to help drive traffic to the resellers' websites. The episode discusses the benefits of offering e-commerce capabilities and emphasizes the importance of capturing revenue from hardware and software sales that might otherwise go to larger retailers like Amazon. The host and guest express their enthusiasm for B2B Toolbox's participation in the ConnectWise Pitch It competition and their hope to be selected as one of the finalists.
Highlights:
- The 2023 ConnectWise Pitch It program is a Shark Tank competition for innovative startup companies that can support the mission of managed service providers (MSPs).
- The first-place winner receives $70,000, the second-place winner receives $30,000, and the third-place winner receives a fictitious prize (mentioned humorously in the podcast).
- B2B Toolbox (formerly MPS Toolbox) provides a turnkey e-commerce solution for ConnectWise resellers, enabling them to create an online storefront for selling a wide range of products.
- Customers can easily search, browse, and purchase products from the resellers' websites without the need for direct interaction.
- B2B Toolbox offers marketing services to help drive traffic to the resellers' websites and increase online sales.
- The platform allows resellers to exclude products or categories they don't want to sell and ensures customers have access to products suitable for their business needs.
- B2B Toolbox emphasizes the importance of capturing revenue from IT hardware and software sales, which can account for a significant portion of customer spending.
Website: https://theb2btoolbox.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #B2BToolbox #eCommerceSolution #ConnectWiseResellers #ManagedITServices #ITHardware #ITSoftware #OnlineShopping #BusinessSolutions #MSPs #PitchItCompetition #ITNationConnect
In this episode of the IT Business Podcast, Uncle Marv and Sean Lardo discuss the upcoming Pitch IT competition by ConnectWise. They introduce Tim Golden from ComplianceRisk.io, who talks about their platform called Polygon, which provides governance as a service for MSPs. Polygon helps MSPs streamline their policies, procedures, and compliance documentation, making it easy and efficient to manage at scale. Tim explains how Polygon integrates with various tools, including ConnectWise, Fort Mesa, and Microsoft Graph API. He also shares advice for MSPs just starting out in compliance and highlights the policy packs available on their platform.
Highlights:
- Pitch It competition sponsored by ConnectWise aims to find innovative startup vendors aligned with MSPs' mission and growth.
- Polygon by ComplianceRisk.io offers governance as a service, streamlining compliance documentation and processes for MSPs.
- Integration with ConnectWise, Fort Mesa, Microsoft Graph API, and other tools enhances data management and documentation.
- Advice for MSPs starting in compliance: pick a framework (e.g., CIS, CompTIA's Trustmark) and start documenting gradually.
- Policy packs in Polygon facilitate documentation, including HIPAA and FTC policies.
- Reminder to vote for ComplianceRisk.io in the Pitch It competition on August 29th.
=== Websites Mentioned
- ComplianceRisk.io - The website of Compliance Risk, offering governance as a service and compliance consulting for businesses.
- ConnectWise
- https://www.cisecurity.org: CIS (Center for Internet Security) - A nonprofit organization providing guidelines and best practices for cybersecurity.
- https://docs.microsoft.com/en-us/graph/overview: Microsoft Graph API - A RESTful API provided by Microsoft for integrating with various Microsoft services and data.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #MSPs #PitchItCompetition #GovernanceAsAService #ComplianceRisk #PolygonPlatform #Cybersecurity #AssetManagement #DocumentManagement #ITNationConnect
In this episode of the IT Business Podcast, Uncle Marv continues the summer series for the Connectwise Pitch It program. He interviews Walter Contreras from Binox MSP, who shares his experience as an immigrant and the development of Binox.
Binox MSP is a Sales and Marketing solution for MSPs (Managed Service Providers) that provides human verified B2B leads, along with an exclusive PSA (Professional Services Automation) to CRM (Customer Relationship Management) bi-directional sync and marketing automation to help convert those leads into customers. Binox MSP integrates with ConnectWise PSA, Datto Autotask PSA, Kaseya/BMS, Synchro, and Halo. It sends leads to Infusionsoft, HubSpot, and other CRMs.
Binox focuses on lead generation and provides human-verified data to help MSPs target prospects effectively. Walter emphasizes the importance of maintaining a personal connection with prospects and believes that Binox enhances the human capacity in sales processes. The conversation highlights the various features of Binox, including website reveal, browser extension, and SMS texting.
Highlights:
- Binox MSP is a revenue growth platform designed for MSPs, providing lead generation and CRM features.
- Binox offers human-verified data and contact information for targeted prospects.
- The platform integrates with ConnectWise and provides bi-directional synchronization.
- Marketing automation tools and partnerships, like MyMatrix, are available within Binox.
- Binox's browser extension helps identify decision-makers and provides contact information.
- The platform includes a built-in dialer and SMS texting feature for efficient communication.
- Walter emphasizes the importance of taking action and building personal connections with prospects.
- Binox aims to enhance the human capacity in sales processes rather than replacing it with AI.
Website: https://binoxmsp.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #MSP #Connectwise #PitchIt #VendorSpotlight #BinoxMSP #LeadGeneration #CRM #MarketingAutomation #SalesProcess #Data #HumanVerifiedData #Integration #BrowserExtension #SMSMarketing #ITNationConnect #Orlando
Wayne Creamer from Symoda joins the podcast to discuss their client-facing customer service platform. Symoda aims to improve the customer experience for MSPs and their clients by providing better communication, self-service solutions, and a focus on the client's overall support experience. The platform integrates with popular PSAs like ConnectWise and Autotask, allowing MSPs to create and update tickets directly within the app. Symoda also plans to harness AI to automate tasks and provide a more seamless experience for end users.
Key Takeaways:
- Symoda is a client-facing customer service platform that improves the customer experience for MSPs and their clients.
- The platform integrates with popular PSAs like ConnectWise and Autotask, allowing MSPs to create and update tickets directly within the app.
- Symoda aims to automate tasks and provide self-service solutions to improve efficiency and reduce friction in the support process.
=== Websites Referenced
https://symoda.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #MSP #ConnectWise #PitchItProgram #SharkTank #StartupInnovators #MSPSupport #ChannelProgram #Symoda #CustomerService #MSPCommunication #PSAIntegration #AutomatedTasks #CustomerExperience #MSPClient
In this episode of Uncle Marv's IT Business Podcast, Marvin Bee and Sean Lardo discuss the ConnectWise PitchIT program, a Shark Tank-style competition for emerging and innovative vendors. They are joined by Naren Sathiya from Telivy, a company that automates cybersecurity risk assessments. Telivy helps identify and analyze cyber liabilities across various security areas and offers remediation plans through partner vendors. They also assist MSPs in educating clients about their cyber liabilities and can help save on insurance costs. The episode highlights Telivy's focus on risk advisory for MSPs and the growing importance of digital risks for small businesses.
=== Websites Referenced
https://www.telivy.com/
https://www.ycombinator.com/companies/telivy
=== Highlights
- Telivy automates cybersecurity risk assessments and helps identify and analyze cyber liabilities.
- Telivy offers remediation plans and works with partner vendors for assistance.
- They help MSPs educate clients about their cyber liabilities and save on insurance costs.
- Telivy emphasizes the role of MSPs as risk advisors and the increasing importance of digital risks for small businesses.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchIT #ITNationConnect #ITNation #Cybersecurity #MSPs #VendorSpotlight #RiskAdvisory #DigitalRisks #Automation
In this episode of the IT Business Podcast, Marvin Bee is joined by Lynn from ASCII and Technology Attorney Bradley Gross. They discuss the ASCIII Edge event in Tampa Florida, and the upcoming Taste of Success, which are local dinner learns organized by the ASCII group. The dinner learns offer an intimate setting for MSPs to network and learn from industry experts like Bradley Gross and Corey from new so. The hosts emphasize the importance of keeping the events small and conversational. The podcast concludes with plans to expand the Taste of Success to more locations in the future.
Highlights:
- ASCII group organizing local dinner learns called the Taste of Success for MSPs in Minneapolis and Denver.
- Taste of Success Dinner Learns provide an intimate setting for networking and conversations.
- Bradley Gross is known as the "Batman" of the MSP attorney industry.
- The events are intentionally kept small for better conversations.
- Plans to expand dinner learns to more cities in the future.
===
The ASCII Edge conference was held in Tampa, Florida on June 21-22, 2023. The conference is designed for MSPs (Managed Service Providers) to come together, share best practices, and learn from one another's experiences. The event was held at the Hilton St. Petersburg Carillon Park. There were private peer meetings of ASCII members, networking opportunities, and time to meet with sponsors. The conference also had a focus on cybersecurity, with a private meeting about the Conceal secure browser extension.
asciiedge #podcast #itbusinesspodcast
In this episode of "Uncle Marv's IT Business Podcast," we took a deep dive into the Microsoft 365 Journey to the Cloud. We covered everything from enhanced email protection to customizing conditional access policies for top-notch security.
But that's not all! We also discussed the benefits of utilizing Teams Channels for client communication and monitoring. And of course, we couldn't forget about the failed conditional access and password issues that can sometimes pop up.
Now, let's talk about the highlights of this episode:
- Moving a client to Microsoft 365 Business Premium for enhanced email protection.
- Importance of customizing conditional access policies for enhanced security.
- Utilizing Teams Channels for client communication and monitoring.
- Discussion on failed conditional access and password issues.
Timestamps:
- 10:11 - Moving a client to Microsoft 365 Business Premium for enhanced email protection.
- 19:26 - Importance of customizing conditional access policies for enhanced security.
- 27:48 - Utilizing Teams Channels for client communication and monitoring.
- 48:41 - Discussion on failed conditional access and password issues.
===
Websites and Resources:
- Skyline IT Management: https://skylineitmgmt.com/
- Microsoft 365 Copilot: https://tinyurl.com/2x25wnxe
- Migrate your content to Microsoft 365: https://tinyurl.com/2y3ebpa2
- Migration for your Microsoft 365 Tenants: https://tinyurl.com/5xepc6f4
- Florida Man Throws BBQ Grill at Police: https://tinyurl.com/ybfkm9z6
===
ITBusinessPodcast #Microsoft365 #ITproviders #cloudmigration #BusinessStandard #BusinessPremium #AzureAD #Intune #conditionalaccess #securitypolicies #phishingpolicies #dynamicgroups
In this podcast episode, Marvin Bee and Dinah Giles from Skyline IT Management discuss various topics related to Microsoft 365 and cloud migration. They cover subjects like licenses, cloud adoption, client criteria for migration, hybrid scenarios, customization and branding, and the cost considerations of transitioning to premium licenses. They also touch upon topics like calendar sharing and deploying Windows 10 using cloud configuration. The episode concludes with an invitation to a live show July 12, 2023 where they will answer questions from the audience.
Highlights:
- Discussion on licenses and the difference between standard, basic, and premium licenses.
- Importance of cloud migration for IT providers and the potential for business expansion.
- Considerations for selecting clients who are interested in moving to the cloud.
- Customization and branding options available in Microsoft 365.
- The security benefits of customization and branding.
- Exploring the deployment of Windows 10 and customization through Azure AD and Intune.
- Cost considerations and options for annual commitments and discounts.
- Explanation of the hybrid model and the steps involved in moving clients to the cloud.
- The importance of setting up domains and configuring DNS settings.
- The benefits of using Microsoft 365 for small businesses.
- Mention of a live show on July 12th for further discussions and Q&A.
===
Websites and Resources:
- Skyline IT Management: https://skylineitmgmt.com/
- Microsoft 365 Copilot: https://tinyurl.com/2x25wnxe
- Migrate your content to Microsoft 365: https://tinyurl.com/2y3ebpa2
- Migration for your Microsoft 365 Tenants: https://tinyurl.com/5xepc6f4
===
ITBusinessPodcast #Microsoft365 #ITproviders #cloudmigration #BusinessStandard #BusinessPremium #AzureAD #Intune #conditionalaccess #securitypolicies #phishingpolicies #dynamicgroups
In this episode of "Uncle Marv's IT Business Podcast," the hosts discuss the importance of tailored content and videos for MSPs. They emphasize the need for guidance in creating content that aligns with an MSP's model, clients, and goals. They also highlight the value of being involved in meetings and providing guidance for implementing marketing plans. The hosts stress the importance of fair compensation for content production and goal alignment. The episode concludes with a discussion about the MSP Corner website and the supportive community it offers.
Highlights:
- The hosts provide guidance on creating tailored content and videos for MSPs.
- They emphasize the value of being involved in meetings and providing guidance for marketing plans.
- Fair compensation for content production and goal alignment is discussed.
- The MSP Corner website and its supportive community are highlighted.
===
List of Websites and Resources Mentioned in the Podcast:
- MSP Corner - https://mspcorner.com/
- Single Point of Contact - https://singlepointoc.com/
- A Definitive Guide to Cybersecurity by Gregory Morawietz - https://amzn.to/46IHToU
===
Hashtags:
MSPCorner #ContentCreation #VideoMarketing #MarketingPlan #SEOBestPractices #DigitalFootprint #WebsiteOptimization #SalesGoals #MarketingGoals #LeadGeneration #OnlinePresence #BusinessGuidance #TailoredContent #MarketingStrategies #Webinars #SocialMediaMarketing #DigitalMarketing #OnlineAdvertising #KeywordResearch #AdWords #SearchEngineOptimization #MarketingEducation #VendorEngagement #CaseStudies
In this podcast episode, Marvin Bee and Diana Giles continue their discussion about Microsoft 365 and setting up clients in the cloud. They start by briefly recapping the differences between Business Standard and Business Premium licenses. Diana shares her screen and introduces M365maps.com, a website that provides visual representations of the various licensing options in Microsoft 365. They emphasize the importance of understanding licensing requirements for clients and encourage IT providers to consider moving their clients to the cloud.
Diana then dives into the process of setting up a client's Microsoft 365 environment. She discusses the need to clean up user accounts and ensure proper formatting for user names during migration from a server. She also mentions the option to import users' accounts using an Excel spreadsheet or CSV file. Diana highlights the significance of having the necessary licenses in place before assigning them to users, as it streamlines the setup process.
Moving on, Diana explains the importance of setting up user groups and recommends utilizing dynamic groups for easier management. She demonstrates how to create dynamic membership rules for device groups in Azure AD. Diana emphasizes the benefits of using dynamic groups for automation and ease of user management.
The conversation then shifts to conditional access policies, which play a crucial role in maintaining a secure Microsoft 365 environment. Diana provides an overview of the policy settings and showcases examples like multi-factor authentication, allowed/disallowed locations, and template options for conditional access policies. She stresses the importance of creating naming conventions and using detailed policies to enhance security.
Lastly, Diana highlights the advanced threat protection features in Microsoft 365, specifically safe attachments and safe links, which provide enhanced security for emails. She mentions that these features require premium licenses for full functionality.
The episode concludes with Marvin Bee asking about license requirements for different user types, and Diana explains that while some users may not require premium licenses, it ultimately depends on their specific needs.
Highlights:
- Recap of differences between Business Standard and Business Premium licenses
- Introduction to M365maps.com for visual representations of licensing options
- Cleaning up user accounts and formatting names during migration
- Importing user accounts via Excel spreadsheet or CSV file
- Importance of having licenses in place before assigning them to users
- Setting up user groups and utilizing dynamic groups for easier management
- Exploring dynamic membership rules for device groups in Azure AD
- Overview of conditional access policies and their settings
- Creating naming conventions and using detailed policies for enhanced security
- Advanced threat protection features: safe attachments and safe links
- License requirements for different user types
===
Websites Mentioned:
- https://skylineitmgmt.com/
- https://m365maps.com/
===
ITBusinessPodcast #Microsoft365 #ITproviders #cloudmigration #BusinessStandard #BusinessPremium #AzureAD #Intune #conditionalaccess #securitypolicies #phishingpolicies #dynamicgroups
In this episode, Marvin Bee is joined by Diana Giles from Skyline IT Management to discuss the benefits and process of transitioning to Microsoft 365 and the Azure cloud. Diana shares her background and how she became a 365 guru, emphasizing the shift from break-fix to managed service provider (MSP) model. They explore the advantages of moving to the cloud, including enhanced security, convenience, data accessibility, and control through policies and compliance measures. They delve into the features of Microsoft 365 Business Premium, such as conditional access, mobile device management, SharePoint, OneDrive, and Teams. The conversation touches on topics like file syncing with Files on Demand, hybrid deployments, and considerations when migrating from on-premises systems. The episode concludes with a brief discussion about starting fresh versus transitioning existing clients and the possibility of migrations from other platforms.
Diana's Website: https://skylineitmgmt.com/
Microsoft 365 Websites
- https://www.microsoft.com/en-us/microsoft-365
- https://www.office.com
- https://status.office365.com
Episode Highlights:
- Diana's journey from being an IT professional to becoming a 365 guru
- Benefits of moving to the cloud, including enhanced security and data accessibility
- Overview of Microsoft 365 Business Premium and its features
- Exploring policies, compliance, and control options in Microsoft 365
- File syncing and storage with OneDrive and SharePoint
- Considerations for hybrid deployments and client migrations
- Starting fresh versus transitioning existing clients to the cloud
===
Microsoft 365 is a product family of productivity software, collaboration, and cloud-based services owned by Microsoft. It includes online services such as Outlook.com, OneDrive, Microsoft Teams, and programs formerly marketed under the name Microsoft Office (including applications such as Word, Excel, PowerPoint, and Outlook on Microsoft Windows, macOS, mobile devices, and on the web) . Enterprise products and services associated with these products such as Exchange Server, SharePoint, and Yammer are also included. The Office 365 brand remains in use for its enterprise, education, healthcare, and governmental plans.
===
ITBusinessPodcast #ChatsWithAGuru #365Guru #CloudComputing #Azure #Microsoft365 #ManagedServiceProviders #CloudMigration #DataSecurity #RemoteWork #BusinessProductivity #FileSyncing #SharePoint #OneDrive #Teams
In this episode of the IT Business Podcast, Marvin Bee and Sean Lardo discuss ConnectWise's pitching program for 2023, which will take place in Orlando. They are joined by Andrew Hunt from getKambium, a tool that helps MSPs with sales enablement and customer engagement. Andrew explains that getKambium is a portal-based service that guides MSPs through workshops and QBR processes, allowing them to have meaningful business conversations with their clients. The tool integrates with ConnectWise's CRM and helps MSPs retain customers by focusing on their business needs. It also assists MSPs in becoming virtual CIOs for their clients. The episode concludes with a discussion about the upcoming IT Nation Connect conference in Orlando.
Website: https://getkambium.com/
Highlights:
- ConnectWise is hosting a pitching program in Orlando for innovative vendors.
- The finalists will compete on stage at IT Nation Connect for a chance to win $70,000.
- Andrew Hunt from getKambium joins the podcast as a repeat offender for PitchIT.
- getKambium is a portal-based service that helps MSPs with sales enablement.
- The tool facilitates business conversations and customer engagement.
- It integrates with ConnectWise's CRM and assists with client retention.
- MSPs can become virtual CIOs for their clients using getKambium.
- The upcoming IT Nation Connect conference in Orlando is mentioned.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchIT #ITNationConnect #MSP #SalesEnablement #BusinessConversation #CustomerEngagement #VirtualCIO #ITNation
In this episode of the IT Business Podcast, Marvin Bee and Sean Lardo discuss ConnectWise's pitch competition and its aim to find innovative vendors in the IT industry. They highlight the diverse range of vendors and solutions involved in the competition, emphasizing the importance of supporting MSPs and end-users.
Later, they introduce Shay Cohen, CEO and founder of Kamanja, a compliance-as-a-service company. Shy explains how he started the company to address the need for affordable and automated compliance solutions. Kamanja offers a unified compliance service platform that covers various aspects of compliance, including vulnerability scanning, risk assessment, incident reporting, and supply chain management. They emphasize Kamanja's unique approach of making compliance a journey rather than a task. Shay also discusses the company's internal and external audit automation and asset management capabilities. The episode concludes with Marvin wishing Shy good luck and expressing interest in exploring Kamanja further.
Website: https://kamanja.io/
Highlights:
- ConnectWise's pitch competition aims to find innovative vendors in the IT industry.
- The competition features vendors from various verticals and industries, offering diverse solutions.
- Shay Cohen from Kamanja joins the podcast as a vendor in the competition.
- Kamanja provides compliance-as-a-service, focusing on automation and affordability.
- Their unified compliance service platform covers vulnerability scanning, risk assessment, incident reporting, and more.
- Kamanja emphasizes making compliance a journey and simplifying the process.
- The company offers internal and external audit automation and asset management capabilities.
- Shay discusses the cultural differences in the MSP market and Kamanja's tailored approach.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchCompetition #ComplianceAsAService #MSPs #ITNation #Innovation #Automation #Cybersecurity
In this episode of the IT Business Podcast, Marvin Bee and Sean Lardo discuss ConnectWise's PitchIT program and interview Matthew Koenig from NodeWare. The PitchIT competition aims to find innovative vendors that align with the mission of MSPs.
Matthew Koenig explains that NodeWare is a continuous vulnerability scanning tool that helps MSPs improve their security stack and streamline vulnerability management. The software runs in the background, providing up-to-date information and allowing MSPs to address critical vulnerabilities immediately. NodeWare offers a multi-tenant dashboard, comprehensive reporting, and the ability to add team members for easier collaboration.
Website: https://nodeware.com/
Highlights:
- ConnectWise's PitchIT program seeks innovative vendors for MSPs.
- NodeWare is a continuous vulnerability scanning tool for MSPs.
- The software runs in the background, providing real-time vulnerability information.
- It offers a multi-tenant dashboard and comprehensive reporting.
- NodeWare allows the addition of team members for better collaboration.
- The software can send critical vulnerabilities directly to the support email or create tickets.
- NodeWare aims to have native integration with IT Nation Connect in November.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
===
ITBusinessPodcast #ConnectWise #PitchIT #MSP #NodeWare #VulnerabilityScanning #ITNationConnect
In this live stream of the IT Business Podcast, Marv introduces his guest, Erin Lawrence, who runs the blog Tech Gadgets Canada. They discuss tech gadget gifts for the summer and highlight some products and deals available on Amazon Prime Day. Erin shares her experience with the Thermacell mosquito repeller, which effectively keeps mosquitoes away by emitting a gentle, scent-based repellent. They also talk about the Eero Pro mesh Wi-Fi system, which provides a user-friendly solution for improving Wi-Fi coverage in homes. The discussion touches on the importance of being an Amazon affiliate and the benefits of Amazon Prime membership. The episode concludes with a shout-out to the viewers and the acknowledgment of recent purchases made through Marv's affiliate link.
===
Uncle Marv's Amazon Store: https://amzn.to/3x0l1ke
How to shop for Amazon Prime Day (July 11 & 12): https://tinyurl.com/5kdxynex
=== Amazon branded items are already on sale ahead of Prime Day:
Fire HD 10 Tablet: https://amzn.to/3XDsmCJ
Echo Frames: https://amzn.to/3O2N3Vg
Ring Doorbells: https://amzn.to/3NDBt1H
Amazon eero mesh WiFi: https://amzn.to/3JPzZjD
=== Robot vacuums: Many go on sale for Prime Day and it’s a great time to get one if you’ve been waiting.
ECOVACS DEEBOT T20 Ombi Robot Vacuum: https://amzn.to/3O2Tg3x
Roborocks S8 Pro Ultra Robot Vacuum: https://amzn.to/44ziPPb
Bissell SpinWave R5 Robotic Mop & Vacuum: https://amzn.to/3pAJ1u5
Yeedi Mop Station Pro: https://amzn.to/3XE99kh
=== Watch for smart speakers to also be on sale:
Marshall Stanmore III Bluetooth Wireless Speaker: https://amzn.to/3XJfDP1
=== Smart BBQ: I reviewed a smart BBQ: It’s pricey but it can help you grill better.
Weber Genesis E-335 Gas Grill, Natural Gas, Black: https://amzn.to/3pC3pLg
=== Mosquito repeller gadgets: do they really work? (This one did!)
I reviewed Thermacell Radius: https://amzn.to/3O3cpCp
=== Creating a chic outdoor space with tech:
GE Lighting CYNC Smart LED Light Strip: https://amzn.to/3JOTeKl
Govee Outdoor String Lights H7021: https://amzn.to/46FbUG3
===
podcast #itbusinesspodcast #unclemarv #AmazonDay #techgadgetscanada
In this episode of the IT Business Podcast, Uncle Marv updates everyone on recent events and upcoming live streams. Thanks to Eric Anthony, from All Things MSP, for the crossover podcast last week.
Why should you fire a client?
- The client requires more time than they are worth.
- The client continuously shoots down your recommendations.
- The client is consistently slow to pay or there are constant payment issues.
- The client constantly nitpicks at or disputes your invoices.
- The client has unreasonable expectations.
- The client lacks transparency in communication.
- The client is abusive.
Remember, it's important to prioritize your mental, financial, and professional well-being when deciding whether to fire a client. When it comes to firing a client, it's important to do so in a professional and respectful manner. Here are some tips for how to do it:
- Check your contract or engagement letter to see what terms you have in place to fire a client.
- Maintain your integrity and stay calm, rational, and polite.
- Give reasons for terminating the relationship, but keep emotion and name-calling out of the conversation.
- Never fire a client when you're angry. Take a step back to cool down before making the final call.
- Talk to your team members to get a second opinion.
===
podcast #itbusinesspodcast #unclemarv #firingclients #clientrelationships #badclients
In this episode of the IT Business Podcast, Marvin Bee interviews Ed Manna from Bizzity about their podcasting setups and the equipment they use. Ed shares that for their video podcast, they use the A10 Mini Pro ISO and a Sony A6000 camera, along with other accessories like tripods, wireless mics, and a light. They discuss the benefits of using iPhones and GarageBand for podcasting, and Ed mentions his plans to create content on the business side of being a tech company and feature requests. They also talk about the usefulness of tools like the Stream Deck and DaVinci editing software. Ed shares information about Bizzity and invites listeners to connect with him for any questions or collaborations.
Website: https://www.bizzity.com/
Time Stamped Highlights:
-
01:10: Introduction and discussion about podcasting setups
-
04:05: Ed shares his video podcasting equipment, including the A10 Mini Pro ISO and Sony A6000 camera
-
08:20: Marvin talks about his current setup and his interest in wireless mics
-
10:30: Ed discusses the accessibility of equipment and the use of GarageBand and iPhones for podcasting
-
15:50: Plans for creating content on the business side and feature requests
-
19:00: Discussion on man-on-the-street type of videos and the portability of equipment
-
21:50: Ed talks about the benefits of the Stream Deck for preprogramming actions
-
25:05: The simultaneous streaming and recording capabilities of the A10 Mini Pro ISO
-
28:15: Marvin mentions the multi-track recording feature of the Rodecaster and discusses editing options like DaVinci and Camtasia
-
33:25: Ed shares that Bizzity's product is live and invites listeners to check it out
-
35:30: Wrapping up the interview and contact information for Ed and Bizzity
===
The ASCII Edge conference was held in Tampa, Florida on June 21-22, 2023. The conference is designed for MSPs (Managed Service Providers) to come together, share best practices, and learn from one another's experiences. The event was held at the Hilton St. Petersburg Carillon Park. There were private peer meetings of ASCII members, networking opportunities, and time to meet with sponsors. The conference also had a focus on cybersecurity, with a private meeting about the Conceal secure browser extension.
asciiedge #podcast #itbusinesspodcast
In this episode of the IT Business Podcast, Marvin Bee interviews Joel Zaidspiner, the Vice President of Channel Pro Network. Joel shares insights about his extensive travel schedule, attending 40 weeks of events each year, and the importance of Channel Pro in delivering valuable content to MSPs. They discuss the evolving relationship between vendors and MSPs, highlighting the trend of partnership and the need for collaboration in the industry. Joel also mentions the magazine's focus on MSP success stories and upcoming events, including the Readers' Choice awards.
Website: https://www.channelpronetwork.com/
Timestamped Highlights:
-
[03:30] Joel talks about his extensive travel schedule and attending various industry events.
-
[05:55] The importance of Channel Pro as a content platform for MSPs.
-
[07:45] Joel explains his role in conducting interviews with vendors and sharing best practices.
-
[10:35] The evolving partnership between vendors and MSPs, with a focus on sharing success and growing together.
-
[14:18] Marvin asks about Channel Pro's role in fostering collaboration and knowledge sharing.
-
[17:20] Joel discusses the magazine's coverage of MSP success stories and the qualification process for featuring MSPs.
-
[19:42] The upcoming Readers' Choice awards and the importance of reader participation.
-
[21:20] Joel reflects on memorable events and the dynamic changes happening in the channel industry.
===
The ASCII Edge conference was held in Tampa, Florida on June 21-22, 2023. The conference is designed for MSPs (Managed Service Providers) to come together, share best practices, and learn from one another's experiences. The event was held at the Hilton St. Petersburg Carillon Park. There were private peer meetings of ASCII members, networking opportunities, and time to meet with sponsors. The conference also had a focus on cybersecurity, with a private meeting about the Conceal secure browser extension.
asciiedge #podcast #itbusinesspodcast
In this episode of the IT Business Podcast, Marvin Bee interviews Michelle Accardi from Liongard and Scott Chasin, the Chief Technology Officer of PAX8, during the PAX8 Beyond 2023 conference.
Marvin and Michell discuss the event, the impressive number of booth scans, and the quality conversations they had. They also talk about the swag at the event and Liongard's role as a leader in configuration change detection and response. Michelle explains how their product helps MSPs and enterprises manage and mitigate risks by detecting and responding to changes in their IT environments. Marvin expresses interest in exploring Liongard's booth and getting more information about their offerings.
Website: https://www.liongard.com/
Scott discusses his passion for technology and building products and teams. He shares his journey in cybersecurity and internet collaboration, leading up to his role at PAX8. They delve into the vision behind PAX8's marketplace and the complexity of creating a three-sided ecosystem for managed service providers, cloud vendors, and small businesses. Scott highlights the challenges and opportunities for each segment and emphasizes PAX8's goal of simplifying the complexity and delivering value to all constituents.
Website: https://www.pax8.com
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
In this episode of the IT Business Podcast, Marvin Bee and Sean Lardo discuss the ConnectWise Pitch It program for 2023, which is a Shark Tank-style competition for innovative startup vendors. The finalists will compete for a grand prize of $70,000 at IT Nation Connect. They introduce Chris Dix, the founder and CEO of ChatStyle.ai, one of the contestants in the competition. ChatStyle.ai is an AI assistant that integrates messaging with ConnectWise and other tools, providing an omnichannel approach for businesses. It allows technicians to handle customer messages from various platforms like Teams, Slack, SMS, and more, while ensuring all information is integrated into the PSA system. The AI component helps technicians by providing helpful hints and guiding customers through relevant questions. The ultimate goal is to unify customer communication channels and streamline the ticketing process for MSPs.
Website: https://chatstyle.ai/
Time Stamped Highlights:
- 01:00: Introduction to the ConnectWise Pitch It program for 2023.
- 02:45: Overview of the competition structure and prize distribution
- 04:22: Introduction of Chris Dix, founder and CEO of ChatStyle.ai
- 06:05: Discussion on the integration of messaging channels with ConnectWise and other tools
- 08:20: The benefits of using ChatStyle.ai for MSPs, including unified platform and ticket creation.
- 10:12: How AI comes into play, assisting technicians with relevant information and guiding ticket processes
- 12:26: ChatStyle.ai's journey, learnings from the channel, and maturing the tools.
- 14:07: The importance of connecting with MSPs and reaching a wider audience.
- 16:00: Integration with various MSP tools and accommodating different workflows.
- 18:05: Closing remarks and well wishes for the competition.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
MSP Camp is a marketing company that specializes in creating marketing campaigns for MSP (Managed Service Provider) businesses. They offer ready-made campaigns every month, which include custom content, campaigns, sales sheets, and other digital assets that MSPs can purchase as members. MSP Camp creates motion graphic videos, infographics, and engaging social media posts that are tailored to the MSP market and the people they are selling to. MSP Camp's services are designed to help MSP owners and marketing coordinators market their businesses successfully.
MSP Camp has a YouTube channel where they provide live demos of their services and highlight their company as an emerging vendor. It is important to note that there is also a Camp MSP, which is a summer camp in Minnesota and is unrelated to MSP Camp.
Website: https://msp-camp.com/
In this episode of the IT Business Podcast, Marvin Bee and Sean Lardo from ConnectWise discuss the upcoming PitchIT 2023 competition. PitchIT is a Shark Tank-style competition where ConnectWise looks for innovative vendors that can complement their ecosystem and support the mission of MSPs (Managed Service Providers). The competition features 26 vendors competing for the chance to win $70,000 and gain recognition in the industry. Marvin and Sean also introduce Tahir Hamid from MSP Camp, a marketing agency that specializes in comprehensive marketing campaigns for MSPs. Tahir explains the importance of infographics and motion graphics in marketing campaigns and emphasizes the need for consistent execution and having a dedicated marketing coordinator in an MSP. MSP Camp offers different packages for MSPs of all sizes and also provides the option of purchasing content from their camp store.
Highlights:
- 0:47 - Introduction to PitchIT 2023 competition
- 4:42 - Introduction to Tahir Hamid from MSP Camp
- 9:05 - Explaining comprehensive marketing campaigns and the role of infographics
- 14:10 - The importance of consistent execution and having a dedicated marketing coordinator
- 19:08 - Different packages offered by MSP Camp for MSPs of all sizes.
- 22:25 - The camp store and the option to purchase content.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
ZenContract is a cloud-based IT contract and proposal management tool designed specifically for MSPs. It is an all-in-one contract compliance management tool that allows users to design, build, store and execute contracts. It is simple to use and is considered one of the best contract management and MSP software available.
In this episode of the IT Business Podcast, Marvin Bee and Sean Lardo discuss the ConnectWise Pitch IT Program 2023. They provide an overview of the program, which is a Shark Tank-style competition for innovative vendors that complement the ConnectWise ecosystem and support the growth of Managed Service Providers (MSPs). The finalists have a chance to win prizes, present live on stage at IT Nation Connect, and gain brand awareness. They then introduce Greg Sharp from ZenContract, who talks about their solution for contract lifecycle management. ZenContract automates the process of creating, sending, executing, and managing contracts for MSPs, integrating with tools like ConnectWise and providing features such as proposal management, E-signatures, negotiation, and workflows. The conversation highlights the time-saving benefits and clarity that ZenContract brings to the contract management process.
Website: www.zencontract.com
Timestamped highlights:
- 0:40: Introduction to the ConnectWise Pitch IT Program 2023
- 2:16: Overview of the competition and prizes
- 4:10: Introduction of Greg Sharp from ZenContract
- 5:05: Greg explains how ZenContract simplifies contract management for MSPs
- 8:30: Discussion on the integration of ZenContract with ConnectWise and other tools
- 10:40: Greg emphasizes that ZenContract is a contract lifecycle management (CLM) solution
- 12:20: Details about the automation and workflows provided by ZenContract
- 15:00: Comparison of ZenContract to document management on steroids
- 16:12: Greg's background and the development of ZenContract within an MSP
- 18:30: The improvements made to ZenContract over time and the team behind it
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
Marvin Bee interviews Brittany Hodak, a keynote speaker and author, at the ASCII Edge event in Clearwater, FL. Brittany discusses the importance of customer experience in today's experience economy and how businesses can create super fans by focusing on intentional experience design. She shares examples from her own company and highlights the need to elevate customer experiences throughout their journey. Brittany also mentions her podcast, newsletter, and upcoming book, all centered around creating super fans. She offers her services to help businesses design and measure their customer experience strategies.
Website: https://brittanyhodak.com/
Get her book, Creating Superfans: https://amzn.to/46ohQDc
Timestamped Bulleted Highlights:
0:28: Introduction of Brittany Hodak as a keynote speaker at the ASCII Edge event.
2:09: Brittany explains her background as a former founder of the Superfan Company and her transition to speaking and writing.
4:27: The importance of customer experience in the current experience economy.
6:33: Creating super fans by focusing on how the service makes customers feel.
10:26: Overcomplicating customer experience and the need for intentional experience design.
14:04: Brittany's offer of intentional experience design days to help businesses design and measure their customer experience strategies.
15:37: Brittany's podcast, newsletter, and book, all titled "Creating Super Fans."
17:17: Brittany's visit to Clearwater, FL, and her plans to explore the area with her family.
19:02: Marvin Bee expresses gratitude to Brittany and expresses interest in having her back for a full podcast episode.
===
The ASCII Edge conference was held in Tampa, Florida on June 21-22, 2023. The conference is designed for MSPs (Managed Service Providers) to come together, share best practices, and learn from one another's experiences. The event was held at the Hilton St. Petersburg Carillon Park. There were private peer meetings of ASCII members, networking opportunities, and time to meet with sponsors. The conference also had a focus on cybersecurity, with a private meeting about the Conceal secure browser extension.
asciiedge #podcast #itbusinesspodcast
In this episode of the IT Business Podcast, host Marvin Bee interviews Jackie Hanlon from Cyber Fox, an emerging vendor in the cybersecurity industry. Jackie explains that Cyber Fox offers password management and privilege access management solutions, including their password manager called Password Boss and their privilege access management tool called Auto Elevate. She also discusses the company's recent acquisition of Auto Elevate and their rebranding as Cyber Fox. Jackie shares insights into the company's name and logo selection process, their participation in industry events, and her personal journey in the tech industry.
Highlights:
-
Interview with Jackie Hanlon from Cyber Fox, an emerging vendor in the cybersecurity industry.
-
Cyber Fox offers password management and privilege access management solutions.
-
Password Boss is their password manager, and Auto Elevate is their privilege access management tool.
-
Cyber Fox recently acquired Auto Elevate and celebrated their one-year anniversary under the new brand.
-
Jackie's personal journey in the tech industry, including her experience in IT recruiting and cold calling.
-
Importance of setting goals, continuous learning, and understanding the challenges faced by MSPs.
-
Mention of the session on quiet quitting and the issue of technician turnover.
-
Acknowledgment of the reluctance to admit breaches or compromised clients in the industry.
===
The ASCII Edge conference was held in Tampa, Florida on June 21-22, 2023. The conference is designed for MSPs (Managed Service Providers) to come together, share best practices, and learn from one another's experiences. The event was held at the Hilton St. Petersburg Carillon Park. There were private peer meetings of ASCII members, networking opportunities, and time to meet with sponsors. The conference also had a focus on cybersecurity, with a private meeting about the Conceal secure browser extension.
In this episode of Uncle Marv's IT Business Podcast, host Marvin Bee interviews Matt Horning from Blue Tree Technology, an MSP (Managed Service Provider) based in the Kansas City area. Matt discusses how his company focuses on finding clients that share their core values and prioritize security and technology. They believe that core values are subjective and there is no right or wrong one. Matt also talks about the journey of starting his business, merging with another MSP, and the importance of having a physical office space for legitimacy and knowledge sharing among employees.
Website: https://bluetreetechnology.com/
Marvin Bee is also joined by David Powell, the VP of Strategic Sales at Pax8. They discuss David's experience in the MSP (Managed Service Provider) space and his journey to joining Pax8. David shares his insights on the evolution of MSPs, the importance of transitioning from break-fix to recurring revenue, and the value of process orientation in scaling an MSP business. They also touch upon the topic of cybersecurity sales and how MSPs can have effective conversations with clients about risk and asset protection. The episode highlights the need for MSPs to assess their own cybersecurity practices, learn how to sell cybersecurity to existing clients, and explore strategies for acquiring new customers.
Website: https://www.pax8.com
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
Eric Anthony is a technology expert and the founder of the All Things MSP Facebook page. He has owned his own break/fix and managed services companies and has spent time in the IT channel as a vendor. Eric is also a co-host of the All Things MSP Podcast with Justin Esgar, where they discuss the many facets of being an IT services provider today and have a little fun too.
===
Uncle Marv reflects on his recent experience at the ASCII Edge event in Tampa. He begins by expressing his admiration for the keynote speaker, Brittany Hodak, who gave a compelling presentation on creating super fans.
The discussion then shifts to the power of podcasting and its role in shaping the MSP (Managed Service Provider) community.
The episode also touches on the All Things MSP Podcast, which recently celebrated its three-month anniversary.
===
ASCII Edge is a two-day conference for MSPs (Managed Service Providers) held in Tampa, Florida on June 21-22. The conference is an evolution of the company's flagship conferences, formerly called ASCII Success Summits, and focuses on business education through best practices, networking opportunities, and collaboration in an effort to provide a competitive edge for MSPs in attendance.
Best Swag
- CyberFOX with a full assortment of swag. A quality T-Shirt and 15 oz ceramic coffee mug. https://www.cyberfox.com/
Honorable Mentions
- Spectrum: Pen with light. https://www.spectrum.com/
- Redstor: 65W USB Charger. https://www.redstor.com/
- Vonahi Security: A Star Wars style light saber? https://www.vonahi.io/
Welcome to another episode of the IT Business Podcast with Marvin Bee and Sean Lardo. In this summer series of the ConnectWise PitchIT program, they discuss the competition and its impact on vendors and the MSP community. They introduce Tim McNeil from Sales Maturity, who explains the concept of sales management as a service and how they help MSPs improve their sales and marketing efforts. Sales MatureIT offers an app that assesses an MSP's sales maturity level and provides a roadmap with supporting documents to help them reach their goals. Tim highlights the importance of sales coaching and the financial aspect of the program.
Website: https://salesmaturit.com/
Time Stamped Highlights:
-
00:00:12 - Introduction to the podcast
-
00:00:25 - Summer series of the channel pitcher program
-
00:01:06 - Competition and its impact on vendors
-
00:02:06 - Overview of the pitch it competition
-
00:03:31 - Introduction of Tim McNeil from Sales MatureIT
-
00:04:14 - Evolution of Sales Maturity from lead generation to sales management
-
00:05:06 - Assessment and roadmap provided by Sales MatureIT
-
00:06:29 - Financial aspect and goal setting
-
00:07:35 - Sales consulting and coaching for MSPs
-
00:08:10 - Working with MSPs individually and providing ongoing coaching
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
In this episode of Uncle Marv's IT Business Podcast, Marvin Bee and his guest, Sean Lardo, discuss the Connectwise PitchIT program. They explain that the program is a competition where innovators complementary to Connectwise's ecosystem and mission of supporting MSPs compete to become finalists. The finalists have the opportunity to pitch their ideas at Connectwise's event, IT Nation. The first-place winner receives a grand prize of $70,000 and the chance to present their pitch in front of a large audience. Sean then introduces Dave from DefensX as the featured vendor for the episode.
Dave explains that DefensX is a web browser isolation tool with credential and file protection, primarily acting as a DNS filtering product. It offers protection for endpoints while browsing the web and supports major browsers, including Firefox, Safari, and Chrome. The product allows organizations to implement a zero-trust approach and customize the level of protection based on user groups. Dave also mentions the remote browser isolation feature, which streams only the necessary website content to prevent the download of malicious code.
Website: https://www.defensx.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
In this episode of Uncle Marv's IT Business Podcast, Marvin Bee is joined by Jerry Koutavas from ASCII and Sean "the Man of Summer" Lardo from ConnectWise. They are streaming live from Clearwater, FL at the ASCII Edge event. The episode begins with playful banter about being fantastic on the first day of summer and plans for the upcoming ASCII events. Jerry explains the name change from ASCII Success Summit to ASCII Edge, emphasizing the focus on business content and best practices for MSPs. Shawn discusses the collaboration between ASCII and ConnectWise to support startups and emerging technologies, providing exposure and sponsorship opportunities. They highlight the importance of early adoption and building relationships with MSPs. Marvin expresses his appreciation for being made aware of new companies and technologies that can benefit his MSP business. The hosts discuss the upcoming event and their joint efforts to help MSPs improve their operations. The episode concludes with lighthearted remarks and anticipation for the rest of the event.
Highlights:
-
Uncle Marv and his guests are live from the ASCII Edge event in Clearwater, FL.
-
ASCII has rebranded from Success Summit to ASCII Edge, focusing on business content and best practices for MSPs.
-
ConnectWise and ASCII collaborate to support startups and emerging technologies in the industry.
-
Early adoption and building relationships with MSPs are essential for success.
-
The event provides MSPs with exposure to new vendors and technologies.
-
The hosts are excited about the event and their joint efforts to improve the industry.
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
Marvin Bee interviews Bradley Gross, a technology lawyer, at the Pax8Beyond conference. They discuss the importance of MSP agreements that cover the realities of day-to-day operations and how agreements should provide guidance and direction. They also talk about the unique challenges faced by MSPs, such as matching customer needs with different vendors and adapting to a dynamic industry. Bradley shares his impressions of the Pax8Beyond event, highlighting its focus on MSP education and solutions, the genuine interest of attendees in learning, the well-kept venue, the credibility of organizers and speakers, and the organizers' commitment to continuous improvement.
Highlights:
-
Emphasizing the need for MSP agreements that cover day-to-day operations
-
Unique challenges in the MSP industry and the constant need to adapt
-
Positive impressions of the Pax8Beyond event: MSP focus, genuine interest in learning, well-kept venue, credible organizers and speakers, commitment to improvement
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
Ryan Walsh is a co-founder of Pax8 and currently serves as the Chief Strategy Officer. Ryan was recently selected as a Channel Futures 2023 Channel Influencer. Walsh is one of 50 individuals recognized as a thought leader who will impact the direction of the IT and communications indirect sales channel in 2023.
Mike Wise is the Owner and Chief Engineer of Clockwork Networks, LLC, an information technology and services company in Castle Rock, Colorado. The company specializes in a wide range of services, including tailored IT services and solutions for small and medium businesses and their owners.
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
Michael Goldstein is the CEO of LAN Infotech, an award-winning IT managed services provider based in Fort Lauderdale, Florida.
Nick Heddy is the Chief Commerce Officer at Pax8, responsible for the strategy and execution of all Pax8's global commerce operations, including sales, marketing, and vendor operations
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
Aquila Clouds is a cloud management company that provides cloud finance management tools for businesses. They offer a SaaS platform that manages, monitors, and improves cloud applications across multi-clouds, providing comprehensive visibility, governance, and automated intelligence covering finance. Aquila Clouds offers BillOps for cloud billing operations, and FinOps is a practice for managing cloud costs.
Website: https://aquilaclouds.com/
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
Monjur offers cloud-based Contracts-as-a-Service solution to give MSPs greater protection against cybersecurity and ransomware risks. The agreements are licensed and hosted in the cloud.
Website: https://monjur.com/
Scott & Scott, LLP is a technology law firm that specializes in solving business and legal issues related to software. They represent technology companies of all sizes to manage their relationships with their clients and protect their intellectual property. They have extensive experience litigating across practice areas such as Antitrust + Competition, Securities Litigation, and Global Litigation + Recoupment.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
Thread is the world's first service collaboration platform that connects people across businesses to deliver incredible service collaboratively. Thread provides IT services through Slack and Microsoft Teams and is a game-changing solution for IT service providers. It is built for the IoT, designed for an IP-based world, and relied upon by today's most innovative manufacturers to connect devices across multiple. Thread is a gateway to tons of organizational information, not just related to IT, and it can make it appear as if the MSP service team is always available.
===
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
===
Website: https://thread.solutions/en
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
Paco Lebron is the CEO and Founder of ProdigyTeks Inc., an MSP located in the West Loop of Chicago[1]. He is also the host of MSP Unplugged, a live, weekly podcast for IT business owners[2]. Paco has years of passion and experience from running his own business and helping others in the IT industry[3].
MSP Unplugged is a podcast where different ways to run an IT business are discussed, whether you are a one-person shop or leading a growing IT service providing business[4]. The podcast is hosted by Paco Lebron from ProdigyTeks[2]. MSP Unplugged also has a live show and chat every Tuesday at 6:00 PM and Thursday at 9:00 AM CT[5].
Techcon Unplugged is a conference for IT business owners by IT business owners[3]. The conference is hosted by both Rick and Paco, who bring years of passion and experience from running their own business and helping others in the IT industry[3].
Overall, Paco Lebron is the CEO and Founder of ProdigyTeks, an MSP located in the West Loop of Chicago. He is also the host of MSP Unplugged, a live, weekly podcast for IT business owners. Techcon Unplugged is a conference for IT business owners by IT business owners, hosted by both Rick and Paco.
In this episode of "Uncle Marv's IT Business Podcast," Brian Kane and Caroline Goles discuss the highlights of the Pax8Beyond Conference 2023.
10:28: Brian expresses his amazement at the mind-blowing production value of the conference, emphasizing how it sets the stage for working with and servicing MSPs.
13:58: Brian introduces the exciting updates in IT security, highlighting the expertise of Malwarebytes in protecting businesses.
15:05: We acknowledges the success of the inaugural user conference, emphasizing the importance of peer-to-peer networking and great content. Shout out to Ashley for her role in organizing the interview.
15:35: Introduction of Caroline Goles, Chief Marketing Officer at Pax8.
21:34: Caroline discusses the creative team's efforts in building engaging visuals and the vision they have for the conference.
Throughout the episode, Caroline and Brian emphasize the passion and service they bring to the cloud marketplace for SMBs and MSPs. They also mention the collaborative approach of PAX8, where they work closely with vendors to match customers with the right solutions.
Overall, the episode highlights the success of the Pax8Beyond Conference 2023, the importance of peer networking, the exciting updates in IT security, and the dedication of the team in serving MSPs.
===
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado and was attended by over 1000 IT service providers, vendors, and media worldwide. The event content was curated specifically for partners, aimed at helping them grow their businesses, increase deep cybersecurity expertise, future-proof innovations, and dynamic efficiencies.
Rob Rae has over 25 years of experience in technology and business. He is currently the CVP of Community and Ecosystems at Pax8. Rae's channel experience has taken him through many of the industry's largest shifts, starting with the transition from reseller to MSP, then to cloud computing, and now to cybersecurity. He is an award-winning speaker at MSP industry events and has been recognized as an industry influencer.
The inaugural Pax8Beyond 2023 was held on June 11-13, 2023, at the Gaylord Rockies Hotel in Denver, Colorado. The event was curated specifically for partners, aimed at helping them grow their businesses, increase efficiencies, and reduce risks so their businesses can thrive.
The theme of the conference was "One Community, Infinite Innovation."
===
Best Swag- Crowdstrike: https://www.crowdstrike.com/
Honorable Mentions
-
Checkpoint: https://www.checkpoint.com/
-
bvoip: https://www.bvoip.com/
-
Apptega: https://www.apptega.com/
-
MSPCFO: https://www.mspcfo.com/
-
IONOS: https://www.ionos.com/
-
AMD: https://www.amd.com/en.html
===
Music: Nelly, Florida Georgia Line - Lil Bit (Official Video) - https://youtu.be/CTYXd__nbvo
Nelly #FloridaGeorgiaLine #LilBit
Guests:
- Dawn Sizer, 3rd Element Consulting - https://www.3rdelementconsulting.com/
- Tom Bull, Two River Computer - https://www.tworivercomputer.com/
- Matt Rainey, Arsement & Hayes - http://www.ah-computers.com/
===
News: ConnectWise Buyout - Here's what's really going on! - https://tinyurl.com/mr2a7kj9
News: Major Microsoft Outage - https://tinyurl.com/yy458b5p
===
I'm Gonna Be (500 Miles) made famous by The Proclaimers
- This license n°26178574-2-3680161-20230605 has been granted to marvin@mbsystems.net.
- Instrumental version provided by Karaoke-Version https://www.karaoke-version.com/custombackingtrack/the-proclaimers/
- Karaoke Version Individual License - Non-commercial use
Scalable MSP is a company that helps MSPs unlock efficiency, profitability, and time. They provide tailored 1:1 coaching and implement proven best practices to help MSPs improve their Operational Maturity Level. Their mission is to empower their partners to build value in their businesses and give time back to what’s important to them.
Some problems that can be solved by Scablable MSP include:
- Not enough time in the day
- Not generating 20% EBITDA
- Employee Retention
- and much more
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
===
Website: https://www.scalablemsp.co.uk/
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
FortMesa is a cybersecurity program that provides world-class cybersecurity programs for organizations without a security professional on staff.
PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.
The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.
===
Website: https://fortmesa.com/
Interested but still have questions? Email PitchIT@ConnectWise.com.
Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit
The next few weeks are going to be a whirlwind. I thought I would sit down and share some thoughts as to why.
And, show #500 is coming!
Matthew Mulcahy is the Director of Business Development at ProSource, a technology solution provider outside of Orlando, Florida. He oversees all sales and marketing endeavors at the company.
=== Links for this episode
Matt's Company, Prosource: https://www.getprosource.com/
Prosource YouTube Channel: https://www.youtube.com/channel/UCEi2FJ8VJ-MgIcKFTr_gnFA
Everybody Writes: https://amzn.to/3C6dBOU
- Matt recommends this book to anyone that needs to write content. The book provides invaluable advice on how to create great content, from using correct grammar to crafting engaging posts, tweets, and emails.
What Not to Do on National Alligator Day: https://tinyurl.com/at46snhu
The book was created using ChatGPT and was completed in less than a week. The book features a conversation between Franklin Taggart and ChatGPT about artificial intelligence and its impact on society.
The entire process took less than one week. He didn't set out to write the book, he just wanted ChatGPT to answer his questions.
Franklin is also the host of "Your Own Best Company," a podcast and community for creative people who love working alone. The podcast features short episodes called "Coffee Breaks" that offer helpful insights for career, business, and marketing solutions that work. The podcast also features longer episodes called "Podshops" that provide practical training and instruction.
=== Links for this episode
Get Franklin's book here: https://amzn.to/3IFRDG2
- Straight from the Bot's Mouth: A Conversation With ChatGPT About Artificial Intelligence
Franklin's Website: https://www.franklintaggart.com/
Your Own Best Company Podcast: https://www.franklintaggart.com/p/your-own-best-company.html
BackupAssist is a backup software that provides a variety of features for backing up Windows servers. Chang created the software as a challenge from a friend. Some of the features of BackupAssist software are:
- Fully automated and lockdown friendly
- Supports on-site and cloud backup.
- Allows users to restore anything from a few files to whole servers—virtual or physical.
- Supports backup to rotating/archive media.
- Provides cyber-security features to combat ransomware and hacking.
- Performs automatic, scheduled backups of Windows servers to a variety of backup devices.
- Gives flexible choices over what kind of backup technologies to use, how much data is stored, when backups run, and how long backups are kept.
- Provides full control of data privacy, sovereignty, and recovery experience.
- Scans for any malware prior to building the backup file.
=== Links for this episode
Website: https://www.backupassist.com/
Florida Man Lost Arm to Alligator Behind a Bar: https://tinyurl.com/yc5cau8n
Ann and I met a panelists for the topic "How to sell cybersecurity to small and medium sized companies."
We also share a love for ripping the edges off the paper used in dot matrix printers.
=== Links for this episode
Cybersecurity for Main Street: CyberFit in 21 Days: https://amzn.to/438KzcK
Ekaru: https://www.ekaru.com
Mike Smith is the host of the Mike Tech Show podcast, a technology and computer podcast that discusses cool sites, software, tips, and tricks that will make you more productive at home and work. He is also an IT consultant, dad, husband, and Phillies fan based in Florida and Pennsylvania.
On today's show, Mike shares his never-heard before story about getting started in tech.
We finish the show with tips for anyone that wants to start on their own.
Podcast Website: https://mikenation.net/
IT Business Website: https://mhsconsulting.net/
Uncle Marv on TheAverageGuy.TV Network: https://theaverageguy.tv/hgg572/
https://theaverageguy.tv/hgg572/
Pax8Beyond: https://www.pax8beyond.com/
- June 11-13 at the Gaylord Rockies Hotel in Denver Colorado
- "One Community, Infinite Innovation"
- The conference will feature keynote speakers, including NFL Hall of Fame Quarterback Peyton Manning.
- Tickets on sale for $499.
Techcon Unplugged 2023: https://techconunplugged.com/
- September 7-10 at the Delta Hotels in Woodbridge, NJ.
- Tickets on sale for $299.
Show Summary
- Junior doesn't know how to change the desktop background
- Vulnerability Scanner by Defendify
- Datto Backup to Synology
- Barry has an ex-client that is trying to bill $196 to remove Bitdefender
Pax8Beyond: https://www.pax8beyond.com/
- June 11-13 at the Gaylord Rockies Hotel in Denver Colorado
- "One Community, Infinite Innovation"
- The conference will feature keynote speakers, including NFL Hall of Fame Quarterback Peyton Manning.
- Tickets on sale for $499.
Techcon Unplugged 2023: https://techconunplugged.com/
- September 7-10 at the Delta Hotels in Woodbridge, NJ.
- Tickets on sale for $299.
ZLH Enterprises began as a telecommunications business solutions provider more than two decades ago and has since transformed into a technology consultancy dedicated to assisting small, medium, and enterprise customers in navigating the continuous disruption in the technology industries.
Zina Hassel was inspired to write the book "My Armadillo Skin" by her experiences in the telecommunications industry, which has long been male-dominated. In the book, she shares a lifetime of experiences watching men rise in the ranks and how she vowed never to be left behind. She wanted to provide a rare roadmap to the C-suite for other women in the industry who may be facing similar challenges. The book is a light and quick read, and Zina Hassel is open, honest, and to the point.
=== Links for this podcast
ZLH Enterprises Website: https://www.zlhent.com/
My Armadillo Skin: How I Made It as a Woman in the Field of Tech: https://amzn.to/3VyGDzG
Keeper Security Joins Pax8: https://tinyurl.com/4d252zz5
Splashtop Partners with Pax8 : https://tinyurl.com/2k23km2e
A Million Bees Swarm Interstate after Florida Man crashes: https://tinyurl.com/mucpsvne
=== Pax8Beyond: https://www.pax8beyond.com/
June 11-13 at the Gaylord Rockies Hotel in Denver Colorado
"One Community, Infinite Innovation"
The conference will feature keynote speakers, including NFL Hall of Fame Quarterback Peyton Manning.
Tickets on sale for $499.
=== Techcon Unplugged 2023: https://techconunplugged.com/
September 7-10 at the Delta Hotels in Woodbridge, NJ.
Tickets on sale for $299.
Stanley Louissaint also joins the show to share his take on what you should be responsible for after you've handed off your client.
=== Links for this podcast
Florida Man Opens Fire on Instacart Drivers: https://tinyurl.com/28v29hb2
Coming Soon, a handheld cybersecurity analyzer! https://cyberscope.netally.com/
Alicia is the founder of Bel Tech Services. She is a technical expert with over 20 years of experience in the IT industry that began in Fort Lauderdale. She is a problem solver and innovator through technology and excels in bringing innovation to businesses through the use of technology.
=== Links for this podcast
Website: https://beltechservices.com/
Coming Soon, a handheld cybersecurity analyzer! https://cyberscope.netally.com/
Florida Man Convicted of Killy Jersey City Dad in BJ's Parking Lot: https://tinyurl.com/4p59prdj
Florida Man falls from attic after hiding from deputies: https://tinyurl.com/ja54unht
We all know it's important to know how to offboard clients in a way that leaves them feeling satisfied and valued. In this podcast, I'll share my tips and strategies for making the offboarding process as smooth as possible, while maintaining a positive relationship.
We discuss the importance of community in the tech industry. Michael shares his experiences with various organizations and events. He also mentions his involvement with charitable organizations such as Joe DiMaggio Memorial and Jamison. Michael also talks about stumbling upon a FEMA grant program that helps not-for-profit organizations increase their security, both physical and cyber.
=====
The Tech Bar Ep. 55: https://www.youtube.com/live/VFa7skjmSM4?feature=share
The Florida Panthers joins the Acronis #CyberFit movement, with LAN Infotech as the #TeamUp partner: https://tinyurl.com/3vcm2pur
Florida's infamous "Croczilla" smiles for the camera: https://tinyurl.com/2p8j666h
The Florida Man Song (KVJ Radio Show): https://tinyurl.com/yckr7hz9
Scott is also the host of a very popular podcast called What Was That Like, where he interviews guests who have gone through unusual or extraordinary experiences such as a plane crash, a mass shooting, a bear attack, and more.
Listeners can also submit their own stories to the podcast. The stories can be funny, sad, or anything interesting that can be told in 5-10 minutes. The stories can be recorded on a phone and emailed to Scott Johnson. (Scott@whatwasthatlike.com)
=====
What Was That Like Podcast: https://whatwasthatlike.com/
Nude Florida man steals school bus in PA, puts dead deer inside: https://tinyurl.com/m9hk48em
In this episode, I aimed to highlight the importance of diversity and inclusion in the tech industry. Amy and Dawn shared their experiences and challenges in the industry and provided practical tips on how to foster diversity and equity in the workplace. We also talked about the changes we have seen over the years in the industry and the need for individuals to make their own way and be true to themselves.
Here are three practical ways to promote Diversity and Inclusion in the Tech Industry.
-
Focus on Corporate Culture and Core Values in Job Ads: As discussed in the episode, making job ads less about a bulleted list of skills and more about the corporate culture and core values of the company can attract a more diverse pool of candidates. By highlighting the company's commitment to diversity and inclusion, women and minorities are more likely to apply for the job.
-
Recognize Different Schedules and Responsibilities for Equity in the Workplace: In order to promote equity in the workplace, it's important to recognize that not everyone has the same schedule or responsibilities outside of work. By offering flexible work arrangements, such as remote work or flexible hours, companies can create a more inclusive environment that accommodates the needs of all employees.
-
Emphasize Equitable Language and Women-Owned Business in Writing: Gender bias can be present in resume writing and reading, so it's important to use equitable language and avoid gendered language in job ads and other written materials. Additionally, highlighting women-owned businesses and partnering with them can promote diversity and inclusion in the industry.
By implementing these practical strategies, companies can promote diversity and inclusion in the tech industry and create a more equitable and inclusive workplace for all employees.
Throughout the episode, we discussed various topics such as the significance of acknowledging diversity, improving diversity in hiring by focusing on corporate culture and core values, recognizing different schedules and responsibilities for equity in the workplace, and gender differences in resume writing and reading.
This episode is part of a series that explores the need for diversity in the tech industry and the benefits of an inclusive culture for every employee.
We answer an important question out of the gate, can penetration testing really be automated? The short answer is yes.
Vonahi Security is MSP (Managed Service Provider) friendly. They provide a platform that allows users to perform penetration tests on their network whenever they want and as often as they want. They offer a platform called vPenTest that makes automated network penetration testing easy, scalable, and lucrative.
===
Vonahi website: Synco Ask Me Anything: https://syncromsp.com/webinars/ask-us-anything/
ASCII Edge, The MSP Conference 2023: https://events.ascii.com/
Pax8 Beyond Conference: https://www.pax8beyond.com/ (June 11 through June 13, 2023)
Miami Heat Could Play in Kaseya Arena: https://tinyurl.com/2npjc7e3
Florida Man Loses Fight, Runs Over Opponent with Corvette: https://tinyurl.com/ye26dct9
The XChange Conference organized by the Channel Company is an annual event that brings together technology industry leaders, vendors, and solution providers to network, share ideas, and discuss emerging trends and challenges. The conference features keynote speakers, panel discussions, and breakout sessions that cover a range of topics, including cloud computing, cybersecurity, digital transformation, and more. Attendees can explore new products and services, engage with experts, and learn best practices for staying ahead of the curve in a rapidly evolving industry. The XChange Conference is a must-attend event for anyone looking to expand their knowledge and network in the technology sector.
Swag Winner: SonicWall
1st Runner-Up: WatchGuard
Honorable Mentions: Wasabi, Pax8 and OpenText
===
Synco Ask Me Anything: https://syncromsp.com/webinars/ask-us-anything/
XChange Events Website: https://www.thechannelco.com/events
ASCII Edge, The MSP Conference 2023: https://events.ascii.com/
Microsoft 365 Apps Exploited through CVSS 9.8 Bug... Patch Now! https://tinyurl.com/ytbwfmw3
Florida Man from Different Earth Naked in Palm Beach: https://tinyurl.com/ynx2fpv3
Florida Man Series Coming to Netflix: https://tinyurl.com/5duaadv6
Guests: Adam Walter and Sean Lardo join the show to discuss the concept of asking better questions of your clients and then "listening" to their answers.
Then present them with a better QBR meeting with a live shareable dashboard of projects, status and goals. The single pane of glass for account management that allows account managers to show clients the value they bring to the table and have better conversations with them.
===
Website: https://www.managedservicesplatform.com/
YouTube Channel: https://www.youtube.com/humanizeIT
Microsoft 365 Apps Exploited through CVSS 9.8 Bug... Patch Now! https://tinyurl.com/ytbwfmw3
Florida Man from Different Earth Naked in Palm Beach: https://tinyurl.com/ynx2fpv3
Florida Man Series Coming to Netflix: https://tinyurl.com/5duaadv6
Gradient MSP is a platform designed to help Managed Service Providers (MSPs) grow through data and billing integrations. Gradient MSP's Synthesize integration program and open API platform allow MSPs to bridge the gap between invoices and reconciliation, making billing simpler and more profitable. The platform offers tools like Billable that provide a simpler view of what needs to be billed, how profitable the business will be when tightening up the billing process, and how much time can be saved every month by reconciling user support and CSP quantities.
===
Website: https://www.meetgradient.com/
Upcoming Webinars and More: https://www.meetgradient.com/upcoming-events
Florida Man Attacked By Gator on Front Porch: https://tinyurl.com/53x4dd22
One of the biggest mistakes people make is not taking the time to define their brand, including their values, purpose, and mission. Without a clear understanding of what your brand stands for, it's difficult to communicate it effectively to your audience or clients.
===
Buy Bobby's Book: https://amzn.to/3SDJrtN
"Build Your Brand Like You Give A Shit" is a book by Bobby Gillespie that focuses on understanding and focusing a brand on values that matter. The book emphasizes the importance of embracing your purpose and unleashing your potential to build a brand that stands out from the rest. By looking the same as everyone else, you can't possibly build awareness, engagement, and word-of-mouth marketing. Instead, you should focus on values that matter to you and your customers.
===
Propr Website: https://propragency.com/
Propr is a brand strategy and creative agency that offers a range of services to help businesses build their brand, improve their visibility, and connect with their target audience.
===
Florida Man: https://tinyurl.com/yh7pfs8v
AlertOps is a comprehensive incident management software platform that helps organizations streamline their incident response process, minimize downtime, and improve operational efficiency.
AlertOps can help an MSP scale by quickly mobilizing and activating the right response with rapid and automated escalation policies with features such as live-call routing 24/7, on-call schedule management, and advanced escalation policies.
AlertOps was named the winner of ConnectWise's 2022 PitchIT Accelerator Program. The program is designed to showcase potential offerings that could be built or integrated into the ConnectWise platform. AlertOps offers a real-time, intelligent, automated alert management and response orchestration tool for MSPs to maximize the efficiency of their service desk.
===
AlertOps Website: https://alertops.com/
ConnectWise Pitch IT 2023: https://www.connectwise.com/theitnation/pitchit
Florida Man: https://tinyurl.com/2p85fzr8
Corey Fruitman is my guest today. Corey is the founder and owner of Instant Housecall, which he started in 2007.
Easy to use features:
- Remotely access unlimited PCs and Macs on-demand and unattended.
- Subaccounts that you can sell to let your customers access their own unattended PCs .
- Multi-monitor in multiple windows.
- Branded top to bottom for your business, right down to the system tray and desktop icon.
- No keys, codes or PINs, making it easy even for novice PC users to connect.
===
Website: https://instanthousecall.com/
Sign up before March 31 and mention "Uncle Marv" to receive 50% off the first six months.
===
https://tinyurl.com/bdzpnw7c
What was he doing between last October and February 1? As you would expect, Rob and I chat about that What you didn't probably expect was all the other stuff Rob and I talked about, such as, Rob doesn't love chickens. Be sure to listen closely as Rob describes his love for MSPs and what is right and wrong in our channel. Hint... he corrects me twice.
===
Pax8 is the cloud marketplace for IT professionals to buy, sell, and manage best-in-class technology solutions in one place with one monthly bill.
To learn about Pax8, visit https://www.pax8.com/en-us/
To learn about Pax8 Beyond 2023 conference, visit https://www.pax8beyond.com/ - Early Bird Pricing Through March 31
We last spoke about diversity in 2020 when the show was called Podnutz Pro. In today's show, we're taking a step back to ask the question, where are we now? Back then, there was a lot of talk from companies that diversity in tech was important. Has there been any change? Dave Sobel shares his findings from the latest diversity report conducted by MSP Radio.
Diversity Report Q4 2022: https://www.businessof.tech/diversity-report/
With all the reports and statistics, does that mean talking about diversity is easy? Not really. However, Nicole Debourg-Kahn describes how Syncro took on the challenge and created the most diverse leadership team that I have come across in our industry. It started with something called a "hackathon" where Syncro chose to make a space that focused on awareness training and racial healing.
=== Nicole DeBourg-Kahn
Nicole DeBourg-Kahn is Syncro’s Chief People Officer, where she’s focused on providing the best environment in which team members can grow and feel true fulfillment. She is an accomplished HR professional and has established herself as a thought leader and trusted advisor.
Syncro is an integrated business platform for running a profitable managed services provider (MSP). It offers PSA, RMM, and remote access in one affordable package.
Website: https://syncromsp.com/
=== Dave Sobel
Dave Sobel is the host of the Business of Tech podcast and owner of MSP Radio, a destination for technology news and insights in the IT Solution Provider community. Dave is a leading expert in the delivery of technology services, with over 20 years of experience in the industry.
Website: https://www.mspradio.com/
If you don't mind going off the rails to talk about football for a few minutes, enjoy the rest of the podcast as Sean Lardo and I discuss the upcoming 16-week of vendor competition.
PitchIT is presented by ConnectWise, an award-winning Professional Automation Service (PSA) platform that helps MSPs with tools that help manage service delivery. Some of the key features of ConnectWise include ticket management, project management, time tracking, invoicing, reporting and more
===== Links
PitchIT Application: https://tinyurl.com/mrx3b4bp
- Interested but have questions? Email PitchIT@ConnectWise.com
IT Nation Secure (June 5-7, 2023) https://tinyurl.com/5apwx8hu
IT Nation Connect (November 8-10, 2023) https://tinyurl.com/3t9ybjuw
News: Florida Hospital STILL using pen and paper after cyberattack: https://tinyurl.com/ycxp827s
Compliance Risk is a cloud-based platform that helps organizations manage their compliance and risk management programs in one centralized place. Managed Service Providers can save time, save money, reduce the risk of compliance violations, and ensure that their programs are up-to-date and effective.
Polygon by Compliance Risk is a centralized platform for creating, managing and enforcing policies. Along with automating many of the manual tasks associated with policy management, Polygon includes a library of pre-built policies and templates, manages stakeholders, and monitors policy compliance and policy violations.
=====
Website: https://compliancerisk.io/
- Use discount code "unclemarv" for a 10% discount.
=====
News: Rob Rae takes his talents to Pax8: https://tinyurl.com/5x6c2t8y
Jay McBain is the Chief Analyst for Global Channels at Canalys, an independent analyst company. He is a leading channel and ecosystem industry analyst and the world's leading expert in partner, channel, and ecosystem technology.
Canalys research shows that there are now 223 companies forming the ecosystem software landscape. These companies represented US$3.9 billion in channel category revenue and raised over US$3 billion in private equity funding last year. The latest Canalys forecasts show that this channel software market will reach US$8.9 billion in revenue by 2027.
=== Links for this episode
Canalys Website: https://canalys.com/
The NetAlly AirCheck G3 is a Wi-Fi 6 wireless analyzer. It provides network professionals with complete and accurate information to survey and validate Wi-Fi deployments and changes.
Features Include:
- Auto test to quickly test and verify Wi-Fi networks.
- Automatic Problem Detection
- AirMapper Site Survey
- Network Discovery and more
=== Links for this episode
AirCheck G3 Pro Website: https://tinyurl.com/45b9v5sr
Buy at Amazon, AirCheck Unit Only: https://amzn.to/3XY0kAN
Buy at Amazon, AirCheck Kit with Test Accessory: https://amzn.to/3Wyo6lO
AirCheck G3 Loyalty Upgrade Program: https://tinyurl.com/2pmsyfzj
We began our discussion reviewing the pros and cons of being a franchise. Mike and Steve share exactly how their model works for all of their offices. Being able to scale is key for all of us, so I asked them about their ability to duplicate themselves as the grow.
They also give us a glimpse into their daily life at Cinch IT and talk about some of the tools and processes they use. Mike's favorite tool is Power Automate. He uses for almost everything from responding to customers but really learned how to use it to automatically order his lunch.
=== Links for this episode
Website: https://cinchit.com/
Request Franchise Information: https://cinchfranchise.com/
Pros and Cons of a Franchise: https://tinyurl.com/4b6jxvnb
Power Automate: https://tinyurl.com/m3tyrr7b
Flo Rida Wins $82.6 Million: https://tinyurl.com/2uc4th8c
Polygon is a new service offering that will revolutionize the way you manage and process your compliance documentation.
=====
Website: https://compliancerisk.io/
- Use discount code "unclemarv" for a 10% discount.
Propr is a branding, design and marketing agency. Propr's key focus is to help position and grow B2B brands through clarity and enablement. Our conversation today focused on what your brand really means and what it takes to be authentic.
Website: https://propragency.com/
Build Your Brand Like You Give a Shit: https://amzn.to/3wdXKux
Cinch IT also offers franchise opportunities throughout the US. Their mision is to help entrepreneurs start and grow their own Managed Service businesses.
Website: https://cinchit.com/
Request Franchise Information: https://cinchfranchise.com/
Lisa also shares tips from when her MSP company went through a "re-image" years ago.
You can see Lisa at the Channel Pro SMB Forum, February 1-3 in Dallas Texas: https://tinyurl.com/3dznf3ws
===== Other Links
https://www.linkedin.com/in/lisashorr/
http://www.shorrsuccess.com/
https://www.securefuturetech.com/
===== Florida Man
Florida Man Swiped Nearly 200 pairs of Panties from Victoria's Secret: https://tinyurl.com/2p945aa2
Florida Man Beats Another Man with Bricks for not Sharing Crack Pipe: https://tinyurl.com/y3xpjt9y
Man Breaks into Florida Home on Christmas, Found Naked in Bathtub: https://tinyurl.com/mvuwkhhk
Do you remember the multi-room speakers that I discussed with Akarsh back on Episode 400? Well, I ordered a set of three speakers from his Indiegogo campaign and they have arrived. Join me and Akarsh as I tell what I like and don't like about the speakers.
Akars also shares his entrepreneurial experience from starting his Indiegogo campaign through today. The three stages that he remembers most
1) Product Design
2) Operations
3) Marketing and Sales
Dio Website: https://dioconnect.com/
*** Use Discount Code "unclemarv" at checkout
===== Florida Man
Man Breaks into Florida Home on Christmas, Found Naked in Bathtub: https://tinyurl.com/mvuwkhhk
Paco and Rick share breaking new about Techcon 2023 scheduled for September 8-10 in Woodbridge, New Jersey.
===== 2022 Podcast Awards Winners
Best Podcast Episode: Best Podcast Episode: 411 Estimate vs Job Quote vs Statement of Work (Featuring Bradley Gross)
Best Guest: Emily Glass, Syncro
===== Websites
Two River Computer: https://www.tworivercomputer.com/
ProdigyTeks: https://www.prodigyteks.com/
Renactus Technology: https://www.renactus.com/
===== Florida Man Stories we did not get to
Florida Man bitten in arm by alligator while washing hands: https://tinyurl.com/5cbjby3u
Woman throws computer at American Airlines employee after losing kids: https://tinyurl.com/2u8wzrd7
Florida Man sets police car on fire: https://tinyurl.com/yw72cv42
The biggest change in going from the technician to the business owner revolves around how is think going to cost me and is this the best thing? Christina talks about how things have changed in moving from the break-fix model to MSP.
Part of that transition is re-evaluating her stack. Along with cutting expenses, Chrisina is now investing back into the business instead of paying herself a huge paycheck. This is in an effort to make things better down the road.
In other news:
N-Able Cuts 5% of its workforce: https://tinyurl.com/5eacwj6k
Nerdio gets $117 Million: https://tinyurl.com/28jn5m2y
Teams is coming Outlook: https://tinyurl.com/y6newjfw
===== Links for this show
Christina's website: https://thinkpinkit.com/
Kristen is a project manager at CyLutions, a company that specializes in custom software development, SQL Database, SharePoint and Dynamics 365.
Diana owns and operates Skyline IT Management, a managed services provider certified in Microsoft 365 and Azure Fundamentals for moving small business forward in modern technology.
===== Links for this show
Kristen's company: http://www.cylutions.com/
Diana's company: https://skylineitmgmt.com/
AppRiver had long been regarded as the flagship organization for their Phenomenal Care, customer service that went well above and beyond in support of their partners and service offerings. After being acquired by Zix in 2019, then OpenText in 2021, I wasn't sure where that phenomenal care had gone.
The AppRiver Partner Day, held December 1 at the Seminole Hard Rock Hotel, was a first step to reassure us that AppRiver and OpenText were still committed to helping partners grow.
One perk for attending the event involved an instructor-led training to prepare for the Microsoft MS-900 Certification Exam focused on Microsoft 365 Fundamentals. Each attendee was also offered a voucher for when they were ready to sit for the exam .
===== Links for this show
AppRiver: https://appriver.com/
Zix: https://zix.com/
OpenText: https://www.opentext.com/
Download Datto's report here: https://tinyurl.com/44av4pe7
Datto surveys about 1,800 MSPs worldwide every year to learn who they are and what they care about. This year, the number one key finding is at 95% of survey respondents believe that now is a good time to be an MSP.
With only 17% of the respondents being current Datto partners, this survey provides a clear perspective on the challenges faced in our industry while believing in revenue growth over the next three years.
===== Links for this show
See you December 13 at ConnectIT Local? https://tinyurl.com/44a9djcn
https://www.kaseya.com/
https://one.kaseya.com/login
https://www.itcomplete.com/
This podcast was recorded back on October 16.
Join Dan for a live show on November 30 at 8 PM Eastern.
===== Topics discussed in this show
Dan and I first chatted about DattoCon 22. It was good to get back out to live conferences in full force this year.
We then talked about Kaseya One, the front-end platform featuring single sign on, integrated billing and unified support for all of your Kaseya products. This was designed to help alleviate vendor fatigue. You no longer need to open a different portal for every product. Kaseya puts everything in one place.
Kaseya also released a new product called Powered Services. This is essentially a "Done for You Social Media" program to assist with your MSP Marketing. Speaking of Marketing, Dan brought up the idea of starting a podcast for your business for your local community, without selling. Invite other business leaders in your area as guests and talk about what's going on in your community.
We finish the podcast with a look ahead into 2023. There will be a big push to expand the global partner program. Let's not forget, there could be more acquisitions on the way.
===== Links for this show
https://www.kaseya.com/
https://one.kaseya.com/login
https://www.itcomplete.com/
Erin's Top 10 Gadgets of 2022: https://tinyurl.com/4f48r9bk
Up to the minute Black Friday deals in one place: https://blackfriday.com/
=== Links to Gadgets Mentioned on Amazon
NetAlly Aircheck G3: https://amzn.to/3VlH6nk
Samsung 55” The Frame Smart TV: https://amzn.to/3OpgQ9j
Samsung 75-inch QLED Q70A 4K UHD Quantum: https://amzn.to/3hVVpk0
Philips 4300 Fully Automatic Espresso: https://amzn.to/3hXTyvb
Keurig K-Duo Plus Coffee Maker: https://amzn.to/3Ew0nvA
Breville Smart Oven Pro Toaster Oven: https://amzn.to/3V46zlk
Jackery Wortable Power Station: https://amzn.to/3EzL98G
=== Erin Lawrence
Erin is a blogger for technology, gadgets and consumer products.
Website: www.TechGadgetsCanada.com
YouTube: https://www.youtube.com/ErinLawrenceTV
Instagram: https://www.instagram.com/ErinLYYC/
=== Eric Pinto
Eric is Senior Director at SOCSoter, a cybersecurity platform for small to mid-sized businesses.
Website: https://www.socsoter.com/
=== Thank you to NetAlly
Dan Klimke, Director of Marketing
=== Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
Are you unsure whether your organization is, or has been, the victim of a cyber-attack? Bryan is the owner/operator of Infosec Cyber, which specializes in digital forensic and incident response investigations.
The goal is to educate companies before a data breach or incident happens, but many times, Bryan and his team are brought in to find out what happened and pinpoint the root cause.
What does this mean for IT providers like me? I need to do a better job of recording logs and "artifacts" to better help clients after the fact if / when something happens.
Bryan is a former Cyber Crimes Investigator, Police Detective and SWAT Operator/Instructor.
Website: https://infoseccyber.com/
LinkedIn: https://www.linkedin.com/in/bryan-barnhart/
=== In The News
Jeff Bezos tells Americans not to spend money: https://tinyurl.com/244xxkrv
=== Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
Aunia returns to the show to talk specifically about her digital marketing business. We quickly revisited her journey to becoming a female business owner, amidst her life full of disabilities that were not properly diagnosed until recently.
The big takeaway from this show is hearing about Aunia's mindset that allowed her to grow into a successful business owner. She lives the Japanese proverb: "Fall Down Seven Times, Get Up Eight"
Along with a better understanding of SEO, I learned what bounce rates and "alt tags" are. We spoke at length about building your brand instead of a website.
===
Rob Rae leaves Datto: https://tinyurl.com/f5nh8nt8
Where is Rob Rae? https://www.channelfutures.com/people-on-the-move/where-in-the-world-is-rob-rae
Florida Man allegedly hides gun inside raw chicken at airport: https://tinyurl.com/2wxrhtva
===
Rise Visible, Aunia's Digital Marketing Agency: https://risevisible.com/
Aunia's Art & Photography: https://auniakahn.com/
Create for Healing: https://createforhealing.com/
Aunia Kahn at Wikipedia: https://en.wikipedia.org/wiki/Aunia_Kahn
===
Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
Rise Visible is an award-winning digital web design and marketing agency in Eugene, Oregon. Aunia is an artist, author, entrepreneur, instructor and inspirational speaker.
She shares some of how she got where she is, like eating the same 10 foods in the same order every day. She lived the first 30+ years of her life with an undiagnosed condition that sometimes left her on the brink of death.
None of that stopped her from becoming a successful business owner, globally awarded artist and inspirational speaker.
===
Rise Visible, Aunia's Digital Marketing Agency: https://risevisible.com/
Aunia's Art & Photography: https://auniakahn.com/
Create for Healing: https://createforhealing.com/
Aunia Kahn at Wikipedia: https://en.wikipedia.org/wiki/Aunia_Kahn
===
Ehlers-Danlos Syndrome (EDS): https://tinyurl.com/2m9cd39e
Mast Cell Activation Syndrome (MAST): https://tinyurl.com/4j75zyd8
Postural Orthostatic Tachycardia Syndrome: https://tinyurl.com/4j75zyd8
===
Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
If you're looking to Defederate GoDaddy 365: https://tinyurl.com/3dhzwkf8
===
Cameo Guest Appearance: Matt Rainey
===
HIPAA Journal: 1 in 5 Organizations Follow the 3-2-1 Rule for Backups: https://tinyurl.com/4tb9x7bk
US Banks Report more than$1 billion in ransom payments in 2021: https://tinyurl.com/582bp6vb
ConnectWise Server Backup Manager Bug: https://tinyurl.com/8fmt8hfp
Syncro has announced new customer and technician efficiency reports.
Are you looking for an integrated RMM/PSA platform? Try Syncro... https://refer.syncromsp.com/l/ITMARV/
===
Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
Christina assumed ownership of ThinkPINK IT in July 2020. Enjoy her fantastic journey to becoming an IT Business owner.
ThinkPINK IT, LLC is an MSP IT Support Company supporting small to mid-size businesses.
Website: https://thinkpinkit.com/
LinkedIn: https://www.linkedin.com/in/ctranjones/
===
Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
- Sign up here: http://refer.syncromsp.com/l/ITMARV/
Items discussed tonight:
Splashtop: https://www.splashtop.com/msp
Uplevel Systems: https://www.uplevelsystems.com/
Zyxel: https://www.zyxel.com/us/en-us
===
Facebook and Mark Zuckerberg Middle Finger Wall Street: https://tinyurl.com/2p8rwyah
Apple confirms it is changing the iPhone charging plug: https://tinyurl.com/3wjwm48z
===
Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
- Sign up here: http://refer.syncromsp.com/l/ITMARV/
lt5DcY6vuK2lMUYnHIx6
Lisa answers my question of "why do clients hire us" by starting with the premise that clients choose us because of the way they feel. It's the people skills and the soft skills that allow our clients to like us and trust us.
Talking points to remember from my conversation with Lisa:
- First, let's start to understand why clients hire us.
- We as IT business owners and professionals must learn to care about their "brand image"
- Learn to engage your clients with empathy, not just sympathy.
- Use Emotional Intelligence to impact client relationship, which then will impact your sales growth
Lisa's Brand method is a mindset that we should embrace. Yes, it's an acronym.
(Behavior, Respect, Appearance, Networking, Dynamic Dialogue)
===
Website: www.shoresuccess.com
Email Lisa: lisa@shorrsuccess.com
===
Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
- Sign up here: http://refer.syncromsp.com/l/ITMARV/
Along with my list of things you should do after a conference, I spend time revisiting the recent Techcon Unplugged and ASCII Success Summit in Dallas, Texas.
===
- Make plans to stay in touch.
- Make a list. In fact, make a few. Write down all the takeaways as soon as you can so that you don't forget. Then make a list of everyone you should follow up with (vendors, colleagues, etc.)
- Make time and prioritize your actions.
- Say thank you and offer feedback.
- Start thinking about the next conference. Before you forget, mark the date
===
Diana Giles, Skyline IT Management: https://skylineitmgmt.com/
Paco Lebron, ProdigyTeks: https://www.prodigyteks.com/
Rick Smith, Renactus Technology: https://www.renactus.com/
Eric Pinto, SOCSoter: https://www.socsoter.com/
Michael Crean & Cory Clark, Solutions Granted: https://solutionsgranted.com/
=== Thank you to our monthly podcast partners!
Tom, Two River Computer - https://www.tworivercomputer.com/
Kyle, Pro Tech Guy - https://www.protechguy.com/
Clark, Your Computer Partners
Syncro - https://syncromsp.com/
- Sign up here: http://refer.syncromsp.com/l/ITMARV/
=== Guests for this show
Raffi Jamgotchian, Bizzity: https://www.bizzity.com/
Who is Ed that Raffi keeps referring to? Ed Mana
Raffi's MSP, Triada Networks: https://triadanet.com/
Amelia Paro, Kaseya: https://www.kaseya.com/
Matt Scully, Redstor: https://www.redstor.com/
=====
Donate to Hurricane Ian Relief:
- https://www.floridadisaster.org/
- https://www.redcross.org/donate/homepage4.html/
=== Guests for this show
Trevor DiGirolamo, ASCII: https://www.ascii.com/
Stanley Louissaint, Fluid Designs: https://fluiddesigns.com/
Brian Doty, Unitrends (A Kaseya Company): https://www.unitrends.com/
=====
Donate to Hurricane Ian Relief:
- https://www.floridadisaster.org/
- https://www.redcross.org/donate/homepage4.html/
=== Guests for this show
Josh Liberman, Net Sciences Inc: https://www.netsciences.com/
Michael Crean, Solutions Granted: https://solutionsgranted.com/
Matt Foreman, Local Circuit: https://www.thelocalcircuit.com/
- Help bring clean water to the world: https://gen1project.org/
Zach Calloway, Blue Ridge Technology: https://www.blueridge.tech/
Diana Giles, Skyline IT Management: https://skylineitmgmt.com/
=====
Donate to Hurricane Ian Relief:
- https://www.floridadisaster.org/
- https://www.redcross.org/donate/homepage4.html/
Not ready for a custom MSA? Get all the essential legal documents you need at https://renegadelegal.co/msp
- Save $500 with Discount Code "ITB2022"
On this episode, Liz and I revisit the concept of trademarks and how important it is that you consider trademarking your business name to avoid a "cease and desist" letter that could cost thousands of dollars down the road.
We also talked about her new website where you can get a starter set of legal documents, like an MSA, for a fraction of the cost.
What's included?
- Master Service Agreement (MSA) Template
- Service + Pricing Schedules
- SOW Template
- Liability Waiver
- Client Handbook Template
- IT Policy Manual Template
- Service Election and Risk Acceptance Letter
- MSA + Client Handbook Template Customization Training
- Monthly MSA Focused Q&A
*NOTE: Buying the templates does not make Corvinus Law your attorney of record!
Liz is the Managing Attorney at Corvinus Law: https://corvinuslaw.com/
===== Still interested in Syncro?
Use my referral link and earn $500: https://refer.syncromsp.com/l/ITMARV/
===== Names Dropped
Diana Giles, Skyline IT Management: https://skylineitmgmt.com/
Chris Moroz, Your IT: https://yourit.com/
Ramey Redden and Justin Nida, Manna Networks: https://www.mannanetworks.com/
Rod Miller, RQM Consulting: https://rqmconsulting.com/
Liz assists MSPs with having a Master Service Agreement (MSA), Service Schedule, Statement of Work, and much more. We discuss some of the "templates" that are floating around on the Internet and were "tweaked" to work with IT service providers.
A Service Level Agreement (SLA) or Statement of Work (SOW) lacks a lot of the protections that come with a properly written MSA.
So, what should you do?
- Hire a real technology lawyer for your contracts
- Use the correct language
- Be specific
- Have requirements for your customers
Should you get an insurance policy or an MSA? Both!
===== Links
Managing Attorney at Corvinus Law: https://corvinuslaw.com/
Founder & CEO of Renegade Legal: https://renegade-legal.com/
===== Still interested in Synco?
Use my referral link and earn $500: https://refer.syncromsp.com/l/ITMARV/
Donate to Hurricane Ian Relief:
- https://www.floridadisaster.org/
- https://www.redcross.org/donate/homepage4.html/
=== Links for this show
Active Insight: https://www.synology.com/en-us/dsm/feature/active-insight/overview
CMS (Central Management System): https://www.synology.com/en-us/surveillance/feature/cms
SA3200D Dual Controller Appliance: https://www.synology.com/en-us/products/SA3200D
- Buy it here: https://amzn.to/3BZaCY1
Sign up for Synology C2: https://c2.synology.com/en-global/partner
Synology Website: https://www.synology.com/en-us
My favorite NAS is the Synology 4 Bay DS920+: https://amzn.to/3SJzvOJ
=== About Doug Rickets
Doug is a part of the Healthcare Account Management Team that works to provide deployment ideas for healthcare environments.
Donate to Hurricane Ian Relief:
- https://www.floridadisaster.org/
- https://www.redcross.org/donate/homepage4.html/
===== Links for things mentioned in this episode
- Chris Moroz, Your IT (https://yourit.com/)
- The Tech Tribe: https://thetechtribe.com/
- Paul Green, MSP Marketing: https://www.paulgreensmspmarketing.com/
- Blackpoint Cyber: https://blackpointcyber.com/
- Defendify: https://www.defendify.com/
- CyberGuard360: https://cg360.co/
===== Other Links
Sign up for Syncro with my referral link and earn $500: https://refer.syncromsp.com/l/ITMARV/
Syncro Website: https://syncromsp.com/
*** LIVE SHOW - Wednesday, October 5 at 8 PM Eastern: https://youtu.be/Of4QPgGMMbA
Join us to see Synology in action and ask questions.
===
This episodes takes a look at Active Insight, CMS (Central Management System) and the C2 Console. All of these provide portals for you to monitor and manage all of you deployed appliances.
=== Links for this show
Active Insight: https://www.synology.com/en-us/dsm/feature/active-insight/overview
CMS (Central Management System): https://www.synology.com/en-us/surveillance/feature/cms
SA3200D Dual Controller Appliance: https://www.synology.com/en-us/products/SA3200D
- Buy it here: https://amzn.to/3BZaCY1
Sign up for Synology C2: https://c2.synology.com/en-global/partner
Synology Website: https://www.synology.com/en-us
My favorite NAS is the Synology 4 Bay DS920+: https://amzn.to/3SJzvOJ
=== About Doug Rickets
Doug is a part of the Healthcare Account Management Team that works to provide deployment ideas for healthcare environments.
*** LIVE SHOW - Wednesday, October 5 at 8 PM Eastern: https://youtu.be/Of4QPgGMMbA
Join us to see Synology in action and ask questions.
===
On this show, we discussed Synology's File Station to administer and manager shared folders and files. There is also encryption which is mandatory for a compliance environment.
=== Also mentioned
Synology Drive which can be your own private cloud.
C2 is Synology's suite of cloud solutions for everything starting with backup and recover solutions. It also includes password management, secure file sharing, along with identity and access management.
=== Links for this show
Business File Server: https://www.synology.com/en-us/dsm/solution/business_file_server
Synology Drive: https://www.synology.com/en-us/dsm/feature/drive
Synology's C2 Cloud Solutions: https://c2.synology.com/en-global
Sign up for Synology C2: https://c2.synology.com/en-global/partner
=== About Doug Rickets
Doug is a part of the Healthcare Account Management Team that works to provide deployment ideas for healthcare environments.
Synology Website: https://www.synology.com/en-us
My favorite NAS is the Synology 4 Bay DS920+: https://amzn.to/3SJzvOJ
Synology 12 Bay Controller: https://amzn.to/3RrfcE3
For me, the answer is emphatically YES that Synology is ready for business. The addition of Synology Directory Server has turned the typical NAS appliance into a domain controller to manager users, devices, groups, and more!
Doug is a part of the Healthcare Account Management Team that works to provide deployment ideas for healthcare environments.
Synology Website: https://www.synology.com/en-us
My favorite NAS is the Synology 4 Bay DS920+: https://amzn.to/3SJzvOJ
Synology 12 Bay Controller: https://amzn.to/3RrfcE3
Emily and Ian reviewed more of the recent changes with Syncro and mentioned some great things to come such as custom reporting.
Some questions answered tonight:
- Why is your octopus named Eight?
- When can we expect an upgrade to the 1990s looking UI?
- When can we expect single sign on and IP whitelisting?
- Marvin, why aren't you switching to Syncro (paraphrased question from Paco Lebron to me)
Syncro Priorities mentioned in tonight's show: https://community.syncromsp.com/t/syncro-s-priorities-for-q4/7645
===== Other Links
Use my referral link and earn $500: https://refer.syncromsp.com/l/ITMARV/
Syncro Website: https://syncromsp.com/
=== Items mentioned in tonight's show
Synology 6 bay NAS DS1621xs+: https://amzn.to/3xWO3BS
NEXPOW Portable Power Station: https://amzn.to/3DZDr9f
Magnus Box Backup: https://magnusbox.com/
Windy Weather App: https://www.windy.com
Max Mayfield's Hurricane Tracker: https://www.local10.com/weather/2013/07/10/max-mayfields-hurricane-tracker-app/
Emily and I discuss her first year with Syncro and some of the exciting news coming soon. Syncro has rebranded.
We also talked about some of the recent new features like OS patching and the growing list of integrations.
Emily's Core Value: Learning Things.
Listen to why she calls me her number one stalker: Scrum Master. Seven Years and Nine Months.
Do Something: https://tinyurl.com/2h8fcjar
Join the Movement: https://www.racialhealingallies.com/
===== Links
Use my referral link and earn $100: https://refer.syncromsp.com/l/ITMARV/
Syncro Website: https://syncromsp.com/
Khadirah and I met after her first appearance on the podcast to review productivity tips using Zapier. Instead, we ended up talking about a CRM platform that I could use to combine several items in my IT business and podcast .
Khadirah also talked about the first steps any of us can take to get our head out of the weeds. Take one week and document (write down) everything that you do. Then figure out which things on the list fall within your "Zone of Genius" and which ones don't.
High Level CRM: https://www.gohighlevel.com/
=====
The Space Force unveils their own marching music: https://youtu.be/zSV3Q4ztGaA
Florida Man Accused of torturing bird on threatened species list: https://tinyurl.com/2p8w4rw5
===== Khadirah's Links
Website: https://succeedingwithsystems.com/
Facebook Group: https://www.facebook.com/groups/servicetimefreedom
LinkedIn: https://www.linkedin.com/in/khadirah/
=====
Techcon Unplugged presented by MSP Unplugged: https://www.mspunplugged.com/
Vendor Awards:
Best Partner: https://www.huntress.com/
Best Presentation: https://www.galacticadvisors.com/
Best Swag: https://magnusbox.com/
Now celebrating 10 years in business, Ian is looking to grow and expand even more by designing and building highly functional, collaborative web apps for businesses that are not happy with their current software.
Website: https://enlivenhq.com/
=====
Anyone headed to Dallas for the ASCII MSP Success Summit in October? Let me know so that we can meet up. If you're near Oklahoma City, let me know that too.
You're not signed up? Sign up here... https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Guests: Diana Giles, Tom Bull, Jason and Rachel Miller
=====
Synology: https://www.synology.com/en-us
Drobo Data Storage: https://www.drobo.com/
=====
Diana Giles, Skyline IT Management: https://skylineitmgmt.com/
Tom Bull, Two River Computer: https://www.tworivercomputer.com/
Jason and Rachel Miller, Unbound Digital: https://www.unbounddigital.net/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Cramer owns and operates Cascade Technologies, an IT consulting firm and managed service provider in South Carolina. He is also on secret assignment at the most comprehensive cybersecurity risk management platform, SimSpace.
Big takeaway... your stack should be always evolving.
Acronis: https://www.acronis.com/en-us/
Cascade Technologies: https://www.cascadetechusa.com/
SimSpace: https://www.simspace.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
My good friend Brad helps me close out the ASCII Miami trip by reminding IT companies what they should doing, and most are not, when it comes to contracts. Bradley's presentation twice this year was decided into two parts. Both talked about where MSPs are at risk when it comes to their MSA Agreements. He covers many different areas such as declination letters vs waivers, ambiguous phrases, and why attorneys can argue the same clause both ways.
Website: https://bradleygross.com/
ASCII MSP Success Summits: https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
=== Show Information
Web Page: https://www.itbusinesspodcast.com/
Host: Marvin Bee (marvin@itbusinesspodcast.com)
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Splashtop wants to be your #1 remote support solution. Manage all your computers from anywhere. Or provide on-demand quick remote support and cut your costs by up to 70%
Earlier this year, Splashtop introduced Splashtop AR (Augmented Reality) that allows remote technicians to easily see and fix onsite technology issues faster. The new remote service that combines AR, audio and camera sharing.
Sign up for a demo or 7-day trial: https://www.splashtop.com/msp
=====
Florida Man Dies After Hitting Pig: https://tinyurl.com/3sevwka7
=====
Anyone headed to Dallas for the ASCII MSP Success Summit in October? Let me know so that we can meet up. If you're near Oklahoma City, let me know that too.
You're not signed up? Sign up here... https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Whether you like sports or not, you should listen. Matt is a channel veteran and just recently joined Redstor. He's so new that I can't ask him anything technical. However, Redstor has been a top backup solution provider in the UK and is now making it way across the pond with purpose-built software for MSPs.
Website: https://www.redstor.com/
Channel Sports Guys Facebook Page: https://www.facebook.com/groups/516630232307524
ASCII MSP Success Summits: https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
=== Show Information
Web Page: IT Business Podcast
Host: Marvin Bee (marvin@itbusinesspodcast.com)
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
I was able to steal Ian away from the vendor booth and chat about about "net-new products" that we should be looking at with our clients.
Zorus provides best-in-class cybersecurity products to MSP partners to help them grow their business and protect their clients.
Website: https://zorustech.com/
ASCII MSP Success Summits: https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
=== Show Information
Web Page: IT Business Podcast
Host: Marvin Bee (marvin@itbusinesspodcast.com)
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Stan is the principal and founder of Fluid Designs, a full service IT services and support services firm.
This year, Stan has spoken at every ASCII event giving some key takeaways on his journey to becoming a million dollar a year business. Set boundaries and make sure your agreements are in place.
Fluid Designs: https://fluiddesigns.com/
ASCII MSP Success Summits: https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
=== Show Information
Web Page: IT Business Podcast
Host: Marvin Bee (marvin@itbusinesspodcast.com)
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Splashtop now has two programs where you can provide remote support as an MSP or a Help Desk Service with attended on-demand remote support.
If you have any of the RMM tools mentioned below, Splashtop is integrated!
- Datto
- Naverisk
- Atera
- Ninja
- Ivanti
Website: https://www.splashtop.com/
Business News Daily listed Splashtop as one of the Best Remote PC Access Software for 2022: https://tinyurl.com/2xdd4ffs
Any thoughts on Top Gun Maverick?
=====
I received a laptop to review from Refurb Connection. I hope to fire it up and use it this weekend, then give them a review next week. Has anyone ever purchase from them before?
Website: https://refurbconnection.com/
=====
Anyone headed to Dallas for the ASCII MSP Success Summit in October? Let me know so that we can meet up. If you're near Oklahoma City, let me know that too.
You're not signed up? Sign up here... https://asciievents.com/
=====
Florida Man Solicits Prostitute During Honeymoon: https://tinyurl.com/ac87dbwa
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
In this episode I get caught with with Sean, who describes the MDF initiative that ConnectWise has invested in the partner program. I sidetrack Sean with this question - What's the main problem for MSPs right now?
And...oops, this did not published before Tuesday's Battle Royale.
Website: https://www.connectwise.com/
=====
Podcast I referenced about having processes for customers they don't have, The Sweaty Startup: https://sweatystartup.com/
=====
Join me in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
My 20 Year Anniversary Video on The Facebook: https://tinyurl.com/r4enxpxv
=====
Other stuff discussed tonight:
: My time at the ASCII conference in Miami.
: My client that had water in the server room
: Malwarebytes Toolset,
=====
I received a laptop to review from Refurb Connection. I hope to fire it up and use it this weekend, then give them a review next week. Has anyone ever purchase from them before?
Website: https://refurbconnection.com/
=====
Anyone headed to Dallas for the ASCII MSP Success Summit in October? Let me know so that we can meet up. If you're near Oklahoma City, let me know that too.
You're not signed up? Sign up here... https://asciievents.com/
=====
Florida Man Solicits Prostitute During Honeymoon: https://tinyurl.com/ac87dbwa
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Carbon Systems provides servers and workstations built for small business. They only work with partners and provide a simple way for IT pros to buy, provision and support business-ready hardware.
=====
Website: https://www.carbonsys.com/
=====
Join me in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
New friend Al and I talk about insurance companies and how they are changing the cybersecurity market.
Be sure to look at your cybersecurity insurance - check the declarations page.
CyberGuard360 is a cybersecurity company that designs and builds cybersecurity platforms and products built by MSPs for MSPs.
=====
Website: https://cyberguard360.com/
=====
Join me in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
ConnectWise's PitchIT and Channel Program's Channel Pitch are teaming up on August 30th and September 1st for an exclusive 2-round event: The Battle Royale - Channel Edition
Register to watch and vote! https://tinyurl.com/4hdds5m6
Alan and I start off a series of onsite interviews with CEOs, Vendors and Tech Friends at ASCII's 2022 MSP Success Summit in Miami, Florida.
ASCII recently started a virtual peer group called Spark. Spark will be a part of ASCII Insider, where members have deeper interaction with peers to challenge their business to grow and stand out in the market.
=====
Apply to be a part of ASCII Spark: https://tinyurl.com/bn7vthxh
- Or contact Trevor at 800-394-2724, trevor@ascii.com
Find the closest ASCII Success Summit near you: https://asciievents.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Khadirah is a Systems Implementation Engineer that helps business owners learn how to scale with systems, automation and outsourcing. She shows you how to leverage automation tools to save hours of time each week.
My next step... to see if Khadirah can help me leverage Zapier. Join us for the Live Show on September 21 to see how I did.
===== Khadirah's Links
Website: https://succeedingwithsystems.com/
Facebook Group: https://www.facebook.com/groups/servicetimefreedom
LinkedIn: https://www.linkedin.com/in/khadirah/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Every business owner needs some time away. Six weeks is a long time to walk away, but Tom did it. He was able to leave his business in a place where it could function completely without him. Imagine trying to create an SOP (Standard Operating Procedure) Manual for yourself. Tom had to do that in two months. Of course we talked about the business side of being away, but we also discussed the personal side. Re-focus, Re-energize, Re-entry...
===== Tom's Links
My Camino Podcast 1: https://tinyurl.com/bdfasye - Tom shares his motivation and planning before the Camino
My Camino Podcast 2: https://tinyurl.com/bdfasye - After his return from the Camino
Tom's Blog: https://tinyurl.com/4huc46j4 - Follow Tom's virtual journey
Learn about the Camino: https://tinyurl.com/2862tpdr
The Way: https://tinyurl.com/3r8y3e7s - The movie that helped provide inspiration
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Get a clean and professional website for your IT business. Tech Marketing Engine has a complete toolbox to help with your organic online marketing as well.
Website: https://www.techmarketingengine.com/
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Tech Marketing Engine was last year's Swag Winner. Can they defend their title?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Dark Cubed provides automated threat detection and blocking for your clients.
Dark Cubed: https://darkcubed.com/
Schedule a demo here: https://darkcubed.com/schedule-a-demo-2
Bigfoot Festival: https://hockinghillsbigfoot.com/
=====
Matt Lee's Beard Challenge: https://cybermattlee.com/shave-that-beard
Donate here – https://go.cybermattlee.com/gofundme
=====
Join us in Chicago for Techcon Unplugged: September 16-18, 2022
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
It's been two years since JB Fowler has been on the show. There have been a lot of new features and integrations added, making Domotz a force in the channel for MSPs.
Some of the new features:
- Updated and Customizable Monitoring Dashboards
- Search for endpoints across ALL of your sites
- Pre-configured SNMP Sensors
- More integrations... now more than 120 hardware and software integrations
===== Links
Domotz Website: https://www.domotz.com/
Domotz Github Community: https://github.com/domotz
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Pay attention to Matt's "two sentence response" about his upcoming session at this year's event.
We also have a nice chat on cybersecurity and insurance. Do you know anyone else in the industry that gets this excited about actuarial data? And finally, someone explains the MSP world with a great sports analogy.
Hockey stick vs. Asymptote?
Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Local Circuit is a Denton, Texas-based managed service provider specializing in small business technology management and security.
Some items in their stack include Cisco Meraki, Unify, Cylance, Mail Protector, Solutions Granted, Synology, Synchro and Pax8.
Check out the post-show on YouTube as they share some of their work with municipalities and local police departments.
=== In the News
Apple will no longer help you setup a dial-up modem on your Mac: https://tinyurl.com/cxm8ndwt
Florida Man accused of stealing over 100 bronze vases from cemetery: https://tinyurl.com/fwn5fudz
=== Last Weeks Show: 413 Stand Your Ground
=== Techcon Unplugged: https://techconunplugged.com/
Use discount code ITBP75OFF and save $75 off the ticket price.
Little Meta Sues Big Meta: https://tinyurl.com/3ubxb2eb
Florida Man Sued for Using Umbrella at the Beach: https://tinyurl.com/2smtmcw4
=== Links from last weeks show: 412 Document How Things Get Done | IT Business Podcast
Website: https://www.sweetprocess.com/unclemarv
LinkedIn: https://www.linkedin.com/company/sweetprocess/
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Guest Owen McGab Enahwo explains how documenting all those repetitive tasks can free up your time, reduce errors and re-dos. Getting them out of your head and documented gives your business the systemization it needs to scale and grow.
Stop doing everything yourself. If you have to do it twice, document it!
Website: https://www.sweetprocess.com/unclemarv
LinkedIn: https://www.linkedin.com/company/sweetprocess/
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
In some cases, it means a great deal how you word your proposal to a client. Calling your proposal an estimate, job quote or statement of work (SOW) can mean different things to the client, and to the law.
- As estimate is a "guestimate" or an approximation. Estimates are flexible and in most cases, negotiable.
- A quote provides your client with an exact price for the job or project. Quotes are exact, and in some cases, more legally binding than an estimate.
- A Statement of Work seeks to define liabilities, responsibilities and work agreements between two parties. It allows you to manage expectations and add a layer of detail about what the project will and will not cover.
Freshbooks - Quote vs Estimate
Your Traderbase - Estimate vs Quote
Bradley Gross does a much better job of explaining these than I do. Check out two of his podcasts on this topic.
Technology Bradcast 41 - Quotes: How Long? How Detailed? How Terrifying!
Technology Bradcast 21 - Quote vs Proposal vs SOW: A Primer
Law Office of Bradley Gross – Business Technology Law
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
I recently gave a client their second strike. One more and we are done. Here's a short list of my customer red flags:
- The client is rude and abusive
- The client doesn't support your worth: always tries to talk me down on price or doesn't have time to meet with me regarding big decisions. If they don't have time for me, I don't have time for them.
- The client slow pays.
- The percentages are off. A client that pays 10% of my revenue but demands more than 50% of my time. It's time to go
Law Office of Bradley Gross – Business Technology Law
The Technology Bradcast (podbean.com)
Jacksonville man arrested after police say he killed neighbor’s pet rooster – Action News Jax
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
In response to the show title being terrible advice. Here is some real things to put on your backup checklist.
- Get Email Notifications: Whether you get them or your clients get them, you should choose to get documentation where a backup is successful or fails.
- Check the Email: If you get the emails, someone should read them. Or at the very least, make Sure it doesn't go to the spam folder.
- Test the backups: Just because you can see the file doesn't mean you can recover the file.
- Don't ignore warnings: If you've read this far... send me an email and let me know what we left out.
Magnus Box Website
Florida Man Robs Victim Who Wouldn't Buy Him Wendy's Chicken Nuggets
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
When Jay McBain speaks, people listen! As Chief Analyst at Canalys, Jay continues his legendary thought leadership at the world's leading analyst firm with a true focus on channels, partnerships, alliances and ecosystems.
We only touched on a few of his predictions:
- 76% of CEOs think current business model will be unrecognizable
- The world shifts to subscription and consumption models
- Distributor disruption continues
- 72% of US tech workers are considering quitting
Listen to the full list of Jay's Channel Predictions For 2022 on the Channel Journeys Podcast with Rob Spee
Follow Jay on Linkedin
Check out A Few thoughts on Jay's personal website.
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
If you ever have connection issues with a device, use Domotz to check for any packet loss and see the historical ping range. It helped me pinpoint a cable issue that we that was a firewall issue. Whew!
Get a Domotz box from Amazon.
I installed Uplevel's Secure Remote Gateway at my house over the weekend. It was much easier than I thought it would be and should be a pretty good option in you have client's with remote workers that need a good connection from their home. My next goal is to reconnect the Uplevel Gateway at my office and test the VPN connection. Stay tuned.
=== Other links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Largest python ever found in Florida!
"Florida Man" fighting off a gator with a frying pan - FAKE!
Other reviews have claimed that the RT2600 is one of the fastest Wi-Fi routers on the market. My quick review puts the Synology router up against two access points: the Ruckus R710 and an Engenius EWS377APv3. It's not very scientific, but it works for me to quickly access how a wireless access point works here in south Florida.
=== Links for items mentioned in this show
Synology RT2600ac 4x4 Gigabit Wi-Fi Router
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Sign up for a 100% complimentary Platinum Conference Pass to Cannatech and MSP Expo in Fort Lauderdale, June 21-24, 2022.
- Site: https://www.cannatechexpo.com/
- Complimentary Code: CANNATECH100
Alligator Lunges at Man at Florida Park
As managed service providers (MSPs), we know what phishing is. We know that we should be helping our clients get the proper training to prevent a successful phishing attack. Phin Security helps us get past the challenge of training and make training easier and more pleasant for our clients.
=== Links for items mentioned in this show
Phin Security Website: Channel Only Security Awareness & Phishing Simulation
Contact Connor: Email, Twitter, LinkedIn
Florida Man killed in possible alligator attack while searching lake for frisbees
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Ever wonder how Amazon determines when you get your packages? Do you want to get Amazon bucks added to your account simply by changing the days of your delivery? John shares his behind the scenes tips as an Amazon delivery driver.
Oh... and make sure the numbers on your house are legible!
=== Links for items mentioned in this show
Amazon Rewards Chase Visa Card: Endorsed by Paco Lebron
smile.amazon.com: Amazon will donate to your favorite charity with purchases done using this link.
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
This episode expands on what I mentioned last episode where I helped a fellow MSP with a network discovery audit. I used both the NetAlly EtherScope nXG and a Domotz box to scan the network. We do a deep dive into my audit and what I provided my client afterwards.
For prospects, you can assure them that you won't need a password to "see" their network.
With the EtherScope you can do all this in just a few minutes:
- Scan up to 1024 IP Addresses
- Determine Device Types
- See both wired and wireless networks
- Use SNMP to look inside routers and managed switches
- Looks are what devices are connected to what switch
- Identify ports with errors
- Find bad subnet masks
=== Links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Netally EtherScope nXG: The tool that I used to run the network discovery audit for my friend.
- Purchase yours here: https://amzn.to/3N7lxmf
Domotz: I also used a Domotz box to scan the network for endpoints.
- Purchase yours here: https://amzn.to/39fv63R
Florida Man in Ape Mask Used Sledgehammer to Rob Laundromat
How do you bill a client when they ask you to be available all day, but then you only are onsite with them for a few hours?
I explain how I used the Netally Etherscope nXG to help another MSP with a network discovery audit.
Please give me your advice for running a virtual server and file server on the same Synology NAS. I also want to mix solid state and NAS drives for each storage pool. Please let me know what you've done. Let me know by using the Message App on the website or using the Contact Us page on the IT Business Podcast website.
=== Links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Netally EtherScope nXG: The tool that I used to run the network discovery audit for my friend.
- Purchase yours here: https://amzn.to/3N7lxmf
Domotz: I also used a Domotz box to scan the network for endpoints.
- Purchase yours here: https://amzn.to/39fv63R
Florida Man Lands Plane After Pilot Falls Unconscious
If you don't have a local recycler, give MSP Disposal a try. They offer pickup just about anywhere in the lower 48 states and make it easy with the new FedEx Freight Box Program. Just like a moving pod, you get a box delivered to you, pack it then arrange for pickup at your leisure.
For reference, MSP Disposal works with Kaseya, Broadcam and hundreds of MSPs. They also supply "rage rooms" with inventory. What is a smash room you ask? In simple terms, it's a place where you can go and break sh!t.
=== Links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
MSP Disposal Website
FedEx Freight Box Program
The Smash it House
Florida Man crashes $706,000 Ford GT into palm tree
Florida Man kills another homeless man over masturbation dispute
Akarsh shares his journey that was inspired in 2017 and has finally resulted in his speakers being produced and ready for shipment this year. A major difference in bringing a consumer hardware item to market is the amount of work that goes into creating the concept, coming up with a prototype, and approaching the big boy manufacturers to help produce it.
Some of Akarsh's tips to getting started include:
- Learning to de-risk
- You don't have to commit all-in to scale
- Learn the language and know the space
- Earn trust
Want to contact Akarsh? Email him at akarsh@dioconnect.com.
=== Links for items mentioned in this show
Order your Dio Node: Get 17% off now, then 35% off future purchases by getting in early.
Dio Node Website
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
Florida Man claims being Jesus, then kisses a minor in gym locker room
We start with the joy of a client visit where we brought in a cable tech to help cleanup a server closet and move about 30 cables from one side of the room to another. Ugh!
The show received email from Tom and Diana asking about Synology. Tom wanted to know if Synology could be monitored through N-Able RMM and Diana wanted to hear about Synology features to replace an on-premise server.
Looks like I got spammed by Podstatus, a website that monitors reviews and rankings of podcasts.
The next podcast will feature Dio, the easiest and most affordable way to have audio throughout your home.
=== Links for items mentioned in this show
Techcon Unplugged: Use discount code ITBP75OFF and save $75 off the ticket price.
NetAlly EtherScope nXG Portable Network Kit:
Synology Active Insight
Podstatus
Florida Sheriff Encourages Homeowners to Shoot Intruders
Dio Node
Uncle Marv's IT Business Podcast - Presented by NetAlly
=== Mentioned in this show
PitchIT: Join the PitchIT Accelerator Program to share your innovation that solves a need in cyber security, finance, or another practice area.
Modes Theory Assessment: The Mode Mindset combines how you define success, manage your service delivery offerings, lead your teams, build systems and develop partnerships.
Techutainment: a word I made up to describe the podcast experience.
Synology: Yes, I am using them. There will be a Synology Podcast Series coming in May. Stay tuned.
Techcon Unplugged: Join me for the 2022 Annual Conference this September in Chicago hosted by techs for techs.
Uncle Marv's IT Business Podcast - Presented by NetAlly
=== Mentioned in this show
Nerdio: Ron is currently moving two clients to AWS using Nerdio.
Synology: We talked about using Synology boxes as file servers and backup appliances. Snapshot Replication and Hyber Backup have been our applications of choice. I brought up using the Synology Directory Server package to setup domain services for a client.
Techcon Unplugged: Join me for the 2022 Annual Conference this September in Chicago hosted by techs for techs.
=== In the news...
Florida Man sentenced for nationwide tax fraud scheme
Florida Man impersonates police office for discount at Wendy's
Uncle Marv's IT Business Podcast - Presented by NetAlly
In this podcast, Stan shares some of his tips and philosophies to reaching his goals.
- Sell product to get service; service makes the most money
- Bill based on value, not hours.
- Invest in processes and standardization to work smarter, not harder.
- It takes the same amount of energy to go after big clients as it does to go after smaller clients. Go after the big ones.
=== Mentioned in this show
Kaseya to acquire Datto for $6.2 billion
ASCII '22 MSP Success Summits: You can see Stanley live this summer at the ASCII events. Hear first hand how he grew his business to over $1 million in sales for the last two years as a Solopreneur.
QuoteWerks: Stan uses this as his quoting tool.
Techcon Unplugged: Join me for the 2022 Annual Conference this September in Chicago hosted by techs for techs.
=== Mentioned in this show
Techcon Unplugged: Join me for the 2022 Annual Conference this September in Chicago hosted by techs for techs.
NetGuard Plus - Cyber Liability: Find the different application and renewal forms
The majority of this episode focused on the NetGuard Plus Application that businesses are now getting when they apply for or try to renew their cyber insurance.
Intermedia: Our preferred VoIP provider, a full cloud communications provider.
=== Other links for this episode
Law Offices of Bradly Gross: The technology lawyer for managed service providers (MSPs) and value added retailers (VARs).
=== Notes from the show
Techcon Unplugged: Join me for the 2022 Annual Conference this September in Chicago hosted by techs for techs.
NetGuard Plus - Cyber Liability: The majority of this episode focused on the NetGuard Plus Application that businesses are now getting when they apply for or try to renew their cyber insurance. The form I referenced is available here... it's the first one in the list.
PortableApps.com Platform: It looks like I'm behind on my version of this software. I started using this as a respository tool for all my portable apps to keep them in one place.
=== Other links for this episode
Space Force - Netflix - John Malkovich - Dr. Adrian Mallard - "F*uck Microsoft"
=== Notes from the show
IT Glue: IT documentation
N-Able: My RMM program. Other products include EDR, DNS Filtering, Passportal and more.
Solutions Granted: I use them for firewall monitoring. They also offer SOC as a service and other services.
=== Other links for this episode
WizTree: The fastest disk space analyzer that I have found. Faster than TreeSize!
=== Notes from the show
- Can you run a business?
- Know your numbers
- Choose your "hard"
** After the podcast, Dawn mentioned that she should have mentioned Western Governors University. WGU is an online university that focuses on competency-based education that allows you to work at your own pace. You are measured on skills and learning, not time in a classroom.
Dawn Sizer is the C.E.O. at 3rd Element Consulting, a WBENC Certified, Woman Owned Managed IT Service Provider
=== Links for this episode
Simple Numbers, Straight Talk, Big Profits!: A great book to understanding your business numbers.
IT Nation: The must attend cybersecurity conference for MSPs
Man crushed by bulldozer at Florida landfill
Florida Woman Crashes into Florida Trooper
Shanna Utgard is the Success manger at Defendify. Defendify is an easy-to-use, all-in-one platform that makes managing cybersecurity simple. It streamlines cybersecurity assessments, testing, policies and training in one consolidated and cost effective solution.
You'll want to hear the answer to my question at the 30:12 mark... "what is the biggest thing lacking among MSPs?"
If you want to hear more about Defendify, check out Episode 381: $2 Million Cyber Security Education.
Brad's last two podcast episodes caught my attention. So I reached out to him to clarify what fiduciary duty means and why attorneys may be using it to sue us.
Some quick points:
- Everyone signs a Master Agreement
- Don't hide your agreement
- You may want to stop calling yourself a "Trusted Advisor"
We also answered a question from the chat asking how to handle a tech that leaves your business and undercuts you to take your clients.
=== Links for this Episode
Guest: Bradley Gross, Law Office of Bradley Gross PA
Brad's Podcast: The Technology Bradcast
Episode 36. Avoiding the Biggest Legal Threat to MSPs
Episode 37. Lost in Translation: How Good Agreements Can Go Bad
We share some recent customer stories that you might find enjoyable. A customer "forgets" to tell Matt that they've moved two of their three offices.
On a personal note - Mom is still doing well. She is on her third week of chemo and dialysis and should get an update on her prognosis next week.
=== Mentioned in this Episode
Worktime Employee Monitoring & Service: https://tinyurl.com/377rrmp5.
This is a fairly simple cloud-based solution that tracks employee time and productivity. It tracks active and idles times for both in-office and remote users.
The Podnutz Pro Podcast is now Uncle Marv's IT Business Podcast.
===== Mentioned in this podcast
Light Chain Multiple Myeloma: https://tinyurl.com/43n9u9aw
Microsoft updates cause DC boot loop: https://tinyurl.com/jwapp8x3
===== Florida Man
Florida Man charged with human smuggling: https://tinyurl.com/4k955w2b
Florida Man arrested at Waffle House because of bacon: https://tinyurl.com/9rc9mcw3
Florida Man first off bear to save dogs: https://youtu.be/suG6qLZI3HY
Florida Man reunited with dog 7 hours after tornado: https://tinyurl.com/bvvt2wpu
Please join us as we answer questions regarding personal and family issues affecting the podcast since January 7.
Website: https://oit.co/partners/
OIT, LLC specializes in telecommunications and distributed networking. OITVOIP has strong channel and white label programs offering best-in-class features, phenomenal responsiveness and a team that stands ready to help you succeed.
The Podnutz Pro Podcast is now Uncle Marv's IT Business Podcast.
My goal with the podcast is the same... to help everyone run their IT business better, smarter and faster. If you're a System Admin working for small business, the hope is to help you know your network and give the best support as you can.
See below for all the relevant changes for the website and social media links. then be sure to find and follow the show in your favorite pod catcher.
Guests: Jason & Rachel Miller (Unbound Digital) – Dawn Sizer (3rd Element Consulting) – Chad Kempt (Fast Computers) – Diana Giles (Skyline IT Management) – Mike Pennachi (Network Protocol Specialists) – Lisa Hendrickson (Call That Girl) – Jim Collison (Gallup) – Matt Forman (Local Circuit)
The Negroni Cocktatil: https://www.liquor.com/recipes/negroni/
======= Sponsors & Affiliates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music (Courtesy of Storyblocks)
Whip Game: Artist C.J. Harris
We Wish You a Merry Christmas, Artist Oleksii Abramovych
First Snow: Artist LiQWYD
Joy To The World, Artist Neil Cross
ASCAP Account 40000754
Guest: Cramer Snuggs, Cascade Technologies
What does it take to provide work class Disaster Recovery and Cyber Protection Solutions? We talk about streamlining your stack and making the right transitions in your business. Cramer has grown his IT Consulting company in an MSP beast, serving customers in 9 states across the US, as well as customers in Latin America. Now he’s on a journey to grow from MSP to MSSP.
Website: https://www.cascadetechusa.com/
Instagram: https://www.instagram.com/cascadetechusa/
Florida Woman Drives Drunk on Golf Course: https://tinyurl.com/4mab2tnf
======= Sponsors & Affiliates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guest: Colin Knox.
Colin is back with his third business launch, seeking to help IT service providers ease and automate monthly billing tasks. Billable from Gradient MSP is the easiest way to reconcile MSP billing.
Website: https://www.meetgradient.com/
======= Sponsors & Affiliates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guests: Shanna Utgard and Glen Capen, Success Managers at Defendify.
What scares you about cyber security? How about wiring $2.1 million to a cyber attacker? Learn how not to do that… and how to educate your clients.
Website: https://www.defendify.com/
Remote Workforce Cybersecurity Checklist: https://mailchi.mp/2af7303545eb/wfh-checklist
Florida Man: Dog Riding Monkeys Shut Protested at the Broward County Fair: https://tinyurl.com/yzj5xpdt
Florida Man: Pony Ride Kicked out of Broward County Fair: https://tinyurl.com/4bswsvez
Florida Man: Fair Ground Shooting Strikes 91-Year Old in Nearby Assisted Living Facility: https://tinyurl.com/mryxdxzs
Florida Man: Broward County Fair Sues… Broward County Fair: https://tinyurl.com/yckvc588
Mainer Man: The North Pond Hermit: https://tinyurl.com/2p8ma684
Mainer Man: Drive-By Bombing via Lawn Mower: https://tinyurl.com/5dpp2774
======= Sponsors & Affiliates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Insurance companies and others are forcing our clients to upgrade and audit their security. What is your firewall security checklist? How do you audit your firewall?
I ask Michael Crean these questions and more…
Website: https://solutionsgranted.com/ – Become a Partner
======= Sponsors & Affiliates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Executech is an award-winning, outsourced IT services provider. How did they get that way? White Glove Service where they place people first and do the right thing… no matter what. James is the Senior Vice President of Technical Operations. In this episode, I chat with James about what has made Executech the one of the largest MSP companies in the West.
Website: https://www.executech.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
2 Blacks Guys – 1 Black Friday You can already shop Black Friday Deals… Eric Pinto and I will chat about some of the best sales for you.
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Amazon Early Black Friday Deals: https://amzn.to/3oRetjo
NEXPOW Portable Power Station: https://amzn.to/3l1yDGa
EcoFlow RIVER Portable Power Station: https://amzn.to/3nJSNpN
Roku Streambar: https://amzn.to/3oLHWLu
YETI Roadie 24 Cooler: https://amzn.to/3DLVxsA
Netgear Orbi Whole Home WiFi 6 System: https://amzn.to/32iUVwu
======= Other items mentioned
Black Friday: https://blackfriday.com/
Last Pass Black Friday Sale: https://tinyurl.com/4buxx8n3
RYOBI LINK Modular Storage System: https://tinyurl.com/wt2e3nbk
News: Amazon and Apple hit with multi-million dollar fine: https://tinyurl.com/3xejbd4m
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
Domotz Box: https://amzn.to/3xcE2PF
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Uncle Marv and Podnutz Pro participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Matt Solomon and Kevin Lancaster join the show and introduce the Channel Program. Channel Program is a video-enabled collaborative platform designed to bring the entire channel community together. There are three current components, Channel Pitch, Channel Explorer and Channel Cash.
Website: https://channelprogram.com/
Channel Pitch is a live-stream and on-demand showcase combined into one cohesive digital springboard that promises exponential visibility to vendors and clear curation for Channel Partners. None of the fluff, all of the value.
Channel Explorer is the industry’s first, truly innovative video and social-first collaboration platform. We have achieved true innovation for online video sharing and a social media dynamic, thoughtfully tailored directory of the most effective players in the channel.
Channel Cash is an industry first, ridiculously easy to use Marketing Development Fund (MDF) program that is completely vendor independent. Channel Cash is simple and has no complicated hoops to jump through, no cumbersome application processes, ROI justifications, and ridiculous reporting. Just straight cash incentives and discounts to help the channel grow in a meaningful way.
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Guest: Scott Sanders run the IT Business Owners Group, a unique community that connects business owners, technicians and vendors.
ITBOG Facebook Group: https://www.facebook.com/groups/ITBusinessOwnersGroup
ITBOG Website: https://itbog.org/
Pay with Crypto and get 20% off at Newegg on Black Friday: https://tinyurl.com/58try46b
Florida Man Humps Dog: https://tinyurl.com/4wjdp57e
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Eric Pinto joins me live from the ASCII Success Summit in Orlando Florida. Eric is the Senior Director of Channel & Product Strategy at SocSoter.
Website: https://www.socsoter.com/
The last ASCII Success Summit of the year in December 8 & 9, 2021: https://asciievents.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Jessie Devine joins me live from the ASCII Success Summit in Orlando Florida. Jessie is the Director of Channel Development at The ASCII Group.
The last ASCII Success Summit of the year in December 8 & 9, 2021: https://asciievents.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Is it better to secure networks by disabling SNMP? Or would you just secure it better and keep using it for discovery and monitoring? Mike Pennacchi and Chad Kempt join me with their insights. As part of the discussion, we look at all the SNMP information that can be viewed using the NetAlly EtherScope nXG. We also discuss doing better Wi-Fi Surveys.
Mike Pennacchi, Network Protocol Specialists: https://www.nps-llc.com/
Chad Kempt, Fast Computers: https://www.fastcomputers.ca/
NetAlly Etherscope nXG: https://amzn.to/3D5rpbj
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Schyler Jones joins me live from the ASCII Success Summit in Orlando Florida.
Miradore IT: https://www.miradorit.com/
Books by Mike Michalowicz
– Fix This Next: https://amzn.to/3knQOFz
– Profit First: https://amzn.to/3F4JQgy
– Pumpkin Plan: https://amzn.to/3H8bN9i
– Clockwork: https://amzn.to/3H1CoF3
Books by Michael Gerber
– The E-Myth Revisited: https://amzn.to/3ogFpZy
– The E-Myth Manager: https://amzn.to/3odyfVO
ASCII MSP Success Summit 2021: https://asciievents.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Mor Mordchaev joins me live from the ASCII Success Summit in Orlando Florida. Provide a White-Label cloud solution when performance and price matter.
Mor is the Global Partnership Director for CaaB. Check out their website and partner program here: https://caab.cloud/
Email CaaB: partners@caab.cloud
ASCII MSP Success Summit 2021: https://asciievents.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
The Cybersecurity and Infrastructure Security Agency (CISA) has released a guidance document that businesses can use to better mitigate against third-party risk. Bradley Gross joins me to discuss what this really means for managed service providers.
Get the document here – Risk Considerations for Managed Service Provider Customers: https://tinyurl.com/rypz5y2w
Cybersecurity & Infrastructure Security Agency: https://www.cisa.gov/
Law Office of Bradley Gross: https://bradleygross.com/
The Technology Bradcast: https://bradleygross.podbean.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Kristen Pittman and Diana Giles join me live from the ASCII Success Summit in Orlando Florida.
Cylutions: www.cylutions.com
– Custom databases, software development and Microsoft Dynamics D365
Skyline IT Management: https://skylineitmgmt.com
– Trusted IT Provider out of Edmond Oklahoma
ASCII MSP Success Summit 2021: https://asciievents.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Guests: Michael Crean (Solutions Granted) joins me live from the ASCII Success Summit in Orlando Florida.
Solutions Granted: https://solutionsgranted.com/
– For partner information, send an email to info@solutionsgranted.com or call 703-565-2395
ASCII MSP Success Summit 2021: https://asciievents.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Ready and Go, AudioBlocks
ASCAP Account 40000754
Guests: Renee and Vincent Catanzaro
Get a first hand (and personal) look at hiring a service manager for my company using The Predictive Index. Hiring is not just about the skills and resume. Talent Optimization helps hire the best talent to design an amazing team.
Website: https://reneevincent.win
Ransomware Affected 72% of Organizations during Past Year: https://tinyurl.com/4k4e3jy4
Florida Man Tries to Rob Waffle House with Finger Guns: https://tinyurl.com/hy8pdy8p
======= Upcoming Conferences
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Corporate Patrons
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Meet Renee, a high school friend of mine, and her husband Vincent. Together they co-founded Renee Vincent, a boutique retained search firm specializing in C-Level executive placements.
Website: https://reneevincent.win
======= Upcoming Conferences
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Corporate Patrons
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guests: Paco Lebron and John Dubinsky, ProdigyTeks
Website: https://www.prodigyteks.com/
======= Stack Items Mentioned Tonight
Ovrc: https://www.ovrc.com/
Domotz: https://www.domotz.com/
Araknis: https://www.snapav.com/shop/en/snapav/araknis-switches
======= Others Items Discussed in Tonight’s Show
William Shatner is now the oldest person to visit space: https://tinyurl.com/4wns92c
Drunk Florida Man Scares Kids at Library: https://tinyurl.com/d692fu7y
Blues Image, Ride Captain Ride: https://tinyurl.com/4wmvr5ph
======= Upcoming Conferences
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Corporate Patrons
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guest: Tom Alexander, Uplevel Systems
Office or WFH or Both? The great debate may be happening with clients but we still have to support them either way.
Website: https://www.uplevelsystems.com/
Join the MSP Program: https://www.uplevelsystems.com/join-the-msp-program
======= Others Items Discussed in Tonight’s Show
The Facebook down, Twitter Celebrates: https://tinyurl.com/3mw3ykjf
Mark Zuckerberg Loses $7 Billion: https://tinyurl.com/4ar7xdz5
Florida Man Filed 745 Fraudulent Tax Returns in 19 States: https://tinyurl.com/f2t82ups
Abba – Money, Money, Money (Official Music Video): https://tinyurl.com/3m9ae5sj
======= Upcoming Conferences
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Corporate Patrons
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guest: Alex Farling with Lifecycle Insights – the automated QBR reporting and Risk Assessment platform.
Website: https://lifecycleinsights.io/
======= Items Discussed in Tonight’s Show
Good to Great, by Jim Collins and Harper Audio: https://amzn.to/3AX8ez4
Building a StoryBrand by Donald Miller: https://amzn.to/39NDAMX
Blue Ocean Strategy, Expanded Edition by W. Chan Kim: https://amzn.to/3okQZnW
“If I were Starting an MSP in 2021…”: https://tinyurl.com/nwuv5s3r
Hey MSP – You’re not a Doctor, and you don’t want to be one: https://tinyurl.com/4h8yayuy
Windows 11 TMP requirements causes headaches: https://tinyurl.com/zahndnke
Florida Man uses trash bin to capture alligator: https://tinyurl.com/4nrwp9e5
Jo Dee Messina – My Give a Damn’s Busted: https://tinyurl.com/4m2h4bju
======= Upcoming Conferences
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
======= Sponsors & Affilitates:
Presenting Sponsor – NetAlly: https://www.netally.com/
Live Video Sponsor – Computers Done Right: https://computersdoneright.com/
======= Corporate Patrons
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
I sit with five of my friends and discuss our thoughts about our weekend at Techcon Unplugged 2021.
Fancy Like by Walker Hayes: https://tinyurl.com/ku47z56t
Sharp Business Calculator to help figure out your margin: https://amzn.to/3Cuz5TI
Guests:
– Tom Bull, Two River Computers: https://www.tworivercomputer.com/
– Jason Miller, Unbound Digital: https://www.unbounddigital.net/
– Mike Wise, Clockwork Networks: https://clockwork-networks.com
– Kyle Kenyon, Pro Tech Guy
– Diana Giles, Skyline IT Management: https://skylineitmgmt.com/
======= Upcoming Conferences
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
======= Sponsors & Affilitates:
– NetAlly: https://www.netally.com/
– Malwarebytes: https://www.malwarebytes.com/techbench
======= Corporate Patrons
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guest: Mike Smith: https://mikenation.net
Mike and I talk about past conferences; what we loved and what we didn’t; and how we will approach both in-person and virtual conferences the rest of this year and next.
ASCII MSP Success Summit 2021: https://asciievents.com/
DattoCon – A Virtual Experience: https://www.dattocon.com/
Techcon Unplugged 2021: www.techconunplugged.com
======= Other Items Mentioned in Tonight’s Show
Florida Man: Uncooperative Village threatens court to keep ornaments in yard: https://tinyurl.com/2fa3ja23
Florida Cat: Football crowd goes crazy watching cat fall: https://tinyurl.com/ajvr99h
- YouTube Video:https://www.youtube.com/watch?v=CIq6YlQQsUQ
Apple Releasing iOS 15 and iPadOS on September 20: https://tinyurl.com/2tacx5ew
Apple iPhone 13 coming soon: https://tinyurl.com/a2drvna7
======= Sponsors & Affilitates:
– NetAlly: https://www.netally.com/
– Malwarebytes: https://www.malwarebytes.com/techbench
======= Corporate Patron
Computers Done Right: https://computersdoneright.com/
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guests Nathan Drager and Terry Moon join me to discuss the cabling part of their businesses. Learn what tools they use and how much a bucket truck costs.
– Nathan Drager, Quantum PC Services: https://quantumpc.com/
– Terry Moon, Computer Pro: https://www.computerpro1.com/
Sponsors & Affilitates:
– NetAlly: https://www.netally.com/
Vote for your favorite NetAlly Tool: https://tinyurl.com/yvntr7n7
======= Other Items Mentioned in Tonight’s Show
What’sApp Messages Not Really Private: https://tinyurl.com/47esn9he
Florida Man Plants Banana Tree in Road:
======= Announcements & House Keeping
Techcon Unplugged 2021: www.techconunplugged.com
– September 17-19, 2021 at Aloft Chicago O’Hare.
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Affiliates, Sponsors and more
Uncle Marv’s Amazon Store: https://www.amazon.com/shop/mbsystemsofsouth
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Live show announcing the winners of the giveaway contest for the Summer Tech Series.
Guests:
– Dawn Sizer, 3rd Element Consulting: https://www.3rdelementconsulting.com/
– Robin Livesay
Giveaway Sponsors:
– NetAlly: https://www.netally.com/
– Pulsar360, https://www.pulsar360.com/
– The ASCII Group, https://www.ascii.com/
– Digital Micro Computer Repair: https://www.digitalmicroit.com/
Giveaway Winners:
– Nathan Smith, John Williams, Rachel Miller, Emmanuelle Albino, Sean McCormack, Ed Wyche, Kyle Kenyon
======= Other Items Mentioned in Tonight’s Show
Synnex and Tech Data Complete Merger: https://tinyurl.com/ym5bzddc
Florida Barber Shoots Masked Gunman: https://tinyurl.com/74m83hjd
Calloway – I Wanne Be Rich (Official Music Video): https://youtu.be/Ztk9t_m1FpY
======= Announcements & House Keeping
Techcon Unplugged 2021: www.techconunplugged.com
– September 17-19, 2021 at Aloft Chicago O’Hare.
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Affiliates, Sponsors and more
Uncle Marv’s Amazon Store: https://www.amazon.com/shop/mbsystemsofsouth
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
I Wanna Be Rich (Calloway*) – Karaoke Version / Tency Music #6284 /The names of the original artists are given for reference only. Music is re-recorded cover version and does not use in any form of the original music or original vocals or any feature of the original recording.
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Guest Ramey Bell, Tech Marketing Engine
You’ve closed that big new deal. Think you’re done? Not so fast!
Don’t ignore your existing customers. Someone else is marketing to them. You should too.
Tech Marketing Engine: https://www.techmarketingengine.com
Tech Marketing Group (Facebook): https://tinyurl.com/yhhpx6v9
Loomly (Brand & Content Management): https://www.loomly.com/
PC Demand to Remain Strong This Year: https://tinyurl.com/eskek3fc
TechReputation Blog: Are You Really Listening to Your Customers: https://tinyurl.com/3f4n2f75
Florida Man Kills Woman for Evicting Him: https://tinyurl.com/3vhk26pb
Takin’ Care of Business: https://youtu.be/sl7x4S_fLXU
======= Announcements & House Keeping
Techcon Unplugged 2021: www.techconunplugged.com
– September 17-19, 2021 at Aloft Chicago O’Hare.
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Affiliates, Sponsors and more
Uncle Marv’s Amazon Store: https://www.amazon.com/shop/mbsystemsofsouth
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Break The Road: Artist Diego Martinez (Publisher: Soundscape Media)
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Back 2 Basics with Suzanne Harris. As Vice President of Human Resources at NexusTek, Suzanne is responsible for the strategic planning and implementation of all human resources programs and initiatives. Suzanne has 35 years of human resources experience with the last 18 years in a senior leadership role.
BambooHR, HR Software with a heart: https://www.bamboohr.com/
Zenefits, Streamline onboarding, benefits, payroll, etc.: https://www.zenefits.com/
T-Mobile Offers Free Identity Theft Protection After Hackers Steal Data on Millions of Customers: https://tinyurl.com/pbbwm9sk
Florida Man wears paper bag over head during town hall meeting: https://tinyurl.com/2hjfjm89
======= Other Web Links in today’s show
Techcon Unplugged 2021: www.techconunplugged.com
– September 17-19, 2021 at Aloft Chicago O’Hare.
Warren G – Regulate (Official Music Video) ft. Nate Dogg: https://youtu.be/1plPyJdXKIY
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Affiliates, Sponsors and more
Uncle Marv’s Amazon Store: https://www.amazon.com/shop/mbsystemsofsouth
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Break The Road: Artist Diego Martinez (Publisher: Soundscape Media)
Whip Game: Artist C.J. Harris
ASCAP Account 40000754
Summer Tech Series Giveaway: https://www.podnutzpro.com/sts
This show is a special show highlighting the Sumemr Tech Series Giveaway. The winners will be picked on September 1 at 8 PM ET on the live podcast. Below are the list of companies providing prizes.
– Pulsar360: https://www.pulsar360.com/
– Digital Micro Computer Repair, Networking and AV: https://www.digitalmicroit.com/
– NetAlly: https://www.netally.com/
======= Other Web Links in today’s show
Techcon Unplugged 2021: www.techconunplugged.com
– September 17-19, 2021 at Aloft Chicago O’Hare.
Prize (feat. Andrew Holt) – The Belonging Co: https://youtu.be/qN0vff_H00o
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Affiliates, Sponsors and more
Uncle Marv’s Amazon Store: https://www.amazon.com/shop/mbsystemsofsouth
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Sign up for Streamyard: https://streamyard.com?pal=6122570689019904
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game, Artist C.J. Harris
ASCAP Account 40000754
Our “Back to Basics” series continues with Dave Sobel from MSP Radio. Dave is the host of host of The Business of Tech and co-Host of the Killing IT podcasts.
MSP Radio: https://www.mspradio.com/
Business of Tech: https://www.businessof.tech/
======= Other Web Links in today’s show
Summer Tech Series Giveaway: https://www.podnutzpro.com/sts
Amazon Makes if Easier to File Complaints: https://tinyurl.com/mxevkuey
Florida Man Arrested After Biting Off Part of Tourist’s Ear: https://tinyurl.com/yvrbaces
The Power of Love: https://youtu.be/wIiVp3poe2c
======= Show Information
Web Page: www.podnutzpro.com
Host: Marvin Bee (marvin@podnutz.com)
ITunes: https://itunes.apple.com/us/podcast/podnutz-pro/id404500656?mt=2#
RSS: http://feeds.feedburner.com/podnutzpro
======= Affiliates, Sponsors and more
Uncle Marv’s Amazon Store: https://www.amazon.com/shop/mbsystemsofsouth
Patreon: https://www.patreon.com/podnutzpro
Donate using PayPal: https://www.paypal.com/donate?hosted_button_id=VJNEJWGK3JAXJ
Buy Me a Coffee: https://www.buymeacoffee.com/unclemarv
Eric Arduini GoFundMe – https://www.gofundme.com/f/help-eric-arduini-and-family
Sign up for Streamyard: https://streamyard.com?pal=6122570689019904
Podnutz Pro and MB Systems participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
======= Show Music
Whip Game, Artist C.J. Harris
ASCAP Account 40000754