Making the Media: Recent Episodes
Avid Technology
A podcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Monday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
S4E12: The European Exchange
The majority of European broadcasters want to be “fast followers” when it comes to the adoption of AI technologies in their workflows, but few want to be on the “bleeding edge.” That’s one of the conclusions of a recent European media summit, which brought together major broadcasters and industry vendors, and is the subject of the latest Making the Media podcast.
Our Guest This Episode
Rowan de Pomerai
Rowan de Pomerai is the chief executive officer of the DPP.He brings a highly rounded understanding of the media and technology industries, with experience working in broadcast, production, streaming, and software companies .He joined the DPP in 2018, spending a number of years as the CTO. In 2024 he became CEO, leading the DPP team to deliver against its strategy to be the leading media association, delivering more value to more members around the world. Rowan also leads many of the DPP's outputs, from authoring insight reports to programming and hosting major events.
More Resources
For more on this topic, check out
Avid at NAB 2024 – Check out the Avid website for the latest updates on what was shown at NAB24
DPP Insights – Download the DPP Report
European Broadcasters Summit – Read the blog
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S4E11: The Innovation Advantage
Innovation in themedia business is key, but only where it makes business sense and can drivetangible benefits. That’s the advice from the head of innovation of one of theUK’s largest media systems integrators.
In the newepisode of the Making the Media Podcast, Chris Bailey, head of innovation atJigsaw24 Media, tells host Craig Wilson of the importance of staying groundedaround new technologies, such as AI, avoiding so-called “hype cycles.”
Our Guest This Episode
Chris Bailey
Chris Bailey is the head of innovation atJigsaw24 Media, the UK's leading media solutions provider.
Chris has spent 24 years in thepost-production industry, starting as a runner at root6 and working his waythrough the engineering ranks, providing technical support for editorial,storage, and media management systems. Chris was head of support at root6 fornearly five years, managing the delivery of support for multi-vendor solutionsacross the post-production and broadcast sectors.
In 2017, Jigsaw24 acquired root6 and Chrismoved into pre-sales, where he led the team over the next four years as theydesigned cutting-edge on-prem and cloud-based solutions for future-focusedworkflows and deployments. With one eye always on emerging technology, Christhen began his current role as head of innovation, where he focuses ondeveloping customers’ future technology roadmaps as well as assessing andaligning Jigsaw24 Media’s current and future solutions portfolio.
More Resources
For more on this topic, check out:
Avid @ NAB 2024– Check out the Avid website for the latest updates on what was shown at NAB
Jigsaw24Media–Find out more about the services whichJigsaw24 Media offer.
ContactUs
Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.comor @craigaw1969.Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
The NAB TradeShow in Las Vegas is a showcase for the latest innovation in the media world,and this year Avid will be at the forefront once more with new advances in AI,news workflows, video and audio interop, immersive mixing and more.
In this episodeof the Making the Media Podcast, we get a sneak preview of some of the latestdevelopments which Avid will be demonstrating on the booth and reflect on someof the key customer workflow challenges which these solutions address.
Our Guests This Episode
Daliah Naor
Daliah is the Director of Market Solutionsat Avid looking after newsroom and video servers.
Matt Feury
Matt is the Senior Director of MarketSolutions in charge of Media Composer and video post production
Derk Hagedorn
Derk is the Product Marketing Director foraudio, looking after all of our audio solutions
Ray Thompson
Ray is the Senior Director of Alliances andPartnerships, working with our wide range of partners in the industry.
More Resources
For more on this topic, check out
Avid at NAB 2024– Check out the Avid website for the latest updates on our plans for NAB
Ingest andPlayout White Paper – Where is the industry headed in thetransition to IP for ingest and playout and what are the challenges involved?Download the White paper.
ContactUs
Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.comor @craigaw1969.Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S4E09: Change Is Constant
The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive.
In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical parts of the organization.
She discusses the use of AI in the media, championing women, and the challenges of working effectively with multiple sites of operations.
Our Guest This Episode
Dina Nimer
Dina is head of media operations for Al Arabiya TV network,based in Dubai in the United Arab Emirates.
Since graduating in computer science and mass communication broadcasting, she has worked in various roles at the network since 2005, starting as a researcher then going on to report and produce on key stories in the region.
Following her time on the editorial side, she completed her engineering path MBA which paved the way for her to move into the new roles related to media management and project management before moving into the organization’s international operations and then into her current role working with cross functional teams on media workflows, projects, trainings, and with international suppliers and commercial contracts.
More Resources
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Avid, AI, and the EBU – A senior leader from Avid outlines the approach to AI and ongoing developments to the European Broadcasting Union’s Production Technology Summit
Frame the Future: The Customer at the Forefront – Discover more about the Avid Community Association and how to get involved
MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S4E08: Distinctly Different
A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation.
In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for CGTN Europe, highlights his fears, but also outlines strategies for how this could be combatted and where opportunities for growth exist in the news market.
Our Guest This Episode
Duncan Hooper
Duncan Hooper has worked on a newswire, magazine, newspapers, digital media platform, and at three television channels. His work has been focused on organizing the production, distribution, and monetization of content across digital platforms.
In 2019, he helped launch CGTN's European operations in London and now leads television and digital output as head of content, overseeing social, messaging, audio, website, and linear broadcast.
More Resources
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Ros Atkins – Let Me Explain – The BBC presenter outlines strategies to deliver clear and concise information
AI – Threat or Opportunity? – A leading academic assesses the use of AI within the news business
MediaCentral Top Tips Video Series – Check out these short videos on how to get the best out of Avid MediaCentral
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S4E07: Predictive Text
2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization.
That is the view of Rob Ambrose, co-founder of one of the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year.
This episode looks back on the major developments and trends of 2023 and assesses what are going to be the key developments in 2024 across the media landscape, including in general production and news.
Our Guest This Episode
Rob Ambrose
Rob is a consultant, industry analyst, writer, and technologist advising international broadcast and media companies, technology vendors, and industry associations.
He started in the analogue industry at the age of 15 in BBC local radio, going on to a wide range of production, technology, and consulting roles for tech vendors and broadcasters across Europe, MEA, and Asia. As co-founder of Caretta Research, Rob is working with the industry’s biggestand most-experienced team of media-tech analysts, helping buyers and vendors. Caretta Portal now provides the industry's best source of market data, product deployments, vendor news, and market sizing data.
In his consulting work, Rob has advised dozens of technology vendors and media/telco companies on go-to-market strategy, account planning, addressable markets, buyer cohorts, product and competitor information, as well as producing reports and advising investors.
More Resources
For more on this topic, check out
How Real is the Move to the Cloud? – Avid’s VP of strategy, development, and alliances, Craig Dwyer, answers the big questions.
What’s New in Avid | Stream IO – Get the latest updates on Avid’s innovative ingest and playout software solution.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S4E06: Navigating the Media Maze
Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intelligence are posing to the industry.
An industry veteran from the Italian Public Broadcaster, RAI, he says that this is an exciting time for the industry, with a rapid pace of developments, but it is also impacting the skills required among the technical teams to address the challenges. Cloud workflows are a case in point, highlighting the need for highly-skilled local teams to support new workflow opportunities.
Our Guest This Episode
Roberto Raponi
Roberto is a broadcast industry veteran and workflow specialist. Working within RAI CTO-Technology department, he advises their news and production areas on digital workflow, training, and project implementation.
He oversees and provides technical support for suppliers and technology partners on RAI-Technology major projects. He is also responsible for assessing new trends and tools within the broadcast industry, gathering and analyzing product solutions, and delivering proofs of concept within RAI and using them to identify new workflows.
More Resources
For more on this topic, check out
Create, Collaborate, and Deliver with AI and Avid MediaCentral – watch the virtual event to get the latest news of Avid and AI
AI – The Human in The Loop - Discover the view of the BBC’s Laure Ellis in this podcast episode on AI
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S4E05: Community Service
New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda.
In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling for the establishment of more community-centered journalism as a way of turning the tide against news avoidance.
Damian Radcliffe was one of the authors of the report, “RedefiningNews: A Manifesto for Community-Centered Journalism,” which calls for a radical new approach to story creation and agenda setting. It calls for far greater involvement with communities to understand their needs and tell their stories in ways that re-establish the value which journalism can bring.
Our Guest This Episode
DamianRadcliffe
Journalist, researcher, and professor based at the University of Oregon with over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy, and teaching roles in the USA, Middle East, and UK.
His work focuses on digital trends, social media, technology, the business of media, and the evolution—and practice—of journalism.
As an analyst, researcher, and trainer, he has worked with a wide range of additional industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA), and the United Nations. He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBCNews, Business Insider, NPR, The New York Times, Snapchat, Wired, and Voice of America.
As a freelance journalist, his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Global Investigative Journalism Network (GIJN), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing, and ZDNet.
More Resources
For more on this topic, check out
A Manifesto for Community-Centred Journalism – Read the paper
MediaCentral virtual event –Watch the webinar to find out more about news collaboration
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
S4E04: Challenging the Norm
Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand.
In this episode of the Making the Media Podcast, Hejar Berenji, the CTO of the Rudaw Media Network, which is based in Irbil in Iraq, has spoken of how they stayed on air in the face of power cuts, the fight against ISIS, recruiting and training staff to deliver high-quality news, and remaining fiercely independent.
Our Guest This Episode
Hejar Berenji
Chief Technical Officer at Rudaw Media Network,
With over eleven years of experience, Hejar excels in managing technical departments, specializing in broadcast technology, project management, and business development. He is dedicated to enhancing news and media production and delivery while ensuring network security and reliability. Hejar fosters a creative work environment, empowers his team, and forges strategic partnerships with other media outlets and stakeholders.
More Resources
For more on this topic, check out
Avid MediaCentral and AI webinar – Watch a demonstration of Avid Ada AI tech previews
Fosterning Creativity through the use of AI – Read about AI innovations
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S4E03: The State of Media Tech
Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the useof artificial intelligence is growing in importance, according to a new report.
In the new episode of the Making the Media Podcast, the IABM’s head of knowledge, Lorenzo Zanni, discusses the findings of their recently released report, The State of Media Tech, published at the IBC Trade Show.
Our Guest This Episode
Lorenzo Zanni
IABMHead of Knowledge
A graduate of Pisa, Durham, Swansea, and Glasgow Universities, Lorenzo Zanni holds a BSc in economics and management, an MSc in business economics, and an MSc in data analytics. Lorenzo is the head of knowledge at IABM, and he has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative resource it is today. Lorenzo’s research is widely quoted in international industry publications, and he has presented at shows around the world, including IBC and NAB Show.
More Resources
For more on this topic, check out
Avid MediaCentral and AI Virtual Event – Watch a demonstration and discussion of Avid Ada AI tech previews
Fosterning Creativity Through the Use of AI – Read about AI innovations
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S4E02: Let Me ExplainJournalists must always consider whether theway they are telling stories is right for the audiences they are trying toreach to ensure that their work remains relevant.In the newepisode of the Making the Media Podcast, BBC News analysis editor, presenter,and author, Ros Atkins, discusses how he constantly re-evaluates his work toensure he explains topics clearly enough across multiple platforms.Ros has justreleased a new book, called The Art of Explanation, and in the podcastepisode, he outlines the techniques he deploys when gathering, interpreting,and then presenting information.Our Guest This EpisodeRos AtkinsBBC News AnalysisEditor, Presenter, and AuthorRos is the creatorand presenter of “Outside Source” on the BBC News Channel. His “Ros Atkinson….” explainer videos have become an online hit with millions of views acrossa variety of platforms. He co-presents “The Media Show” on BBC Radio 4 and thetopical program “Ros Atkins On The Week” on BBC1. A journalist for more thanthirty years, he is based in London.More ResourcesFor more on this topic, check outData Driven – Discover how Channel 4 News in the UKare using data to enhance their journalismAvidEmpowers the Modern Newsroom – Discover how Avid is deliveringinnovative news workflowsContact UsQuestions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.CreditsHost:Craig WilsonProducer:Matt DiggsSocial:Wim Van den BroeckThemeMusic: Greg “Stryke” Chin
S4E01: AI: The Human in the Loop
Decisions being made today about the use of artificial intelligence in journalism may have enormous consequences for future generations, according to the head of technology forecasting at the UK broadcaster, BBC.
In the first episode of season four of the Making the Media Podcast, host Craig Wilson talks with Laura Ellis about her role within the organization and how they are assessing the impact of AI and machine learning on a whole raft of content creation areas.
Our Guest This Episode
Laura Ellis
Head of Technology Forecasting
BBC R&D
Laura Ellis is a technologist and journalist with a focus on emerging technology, machine learning, disinformation, and data. She has worked on news teams in radio, TV, and online, and led two regional news and current affairs teams through significant technology change, establishing the BBC’s first end-to-end digital newsroom. In her current role she focuses on ensuring the BBC is best placed to take advantage of emerging technology and takes a particular interest in ethics, personalized and automated journalism, machine learning, generative AI, AI in content production, and analysis.
More Resources
For more on this topic, check out
AI – Threat or Opportunity? – The head of a major research body into the use of AI in journalism shares their views
Avid and AI. Past, Present and Future - Find out the work which Avid is doing to assist the creative community with the responsible implementation of AI.
MediaCentral – Fostering Creativity through AI – Get the latest technology previews which Avid showcased at the IBC show in Amsterdam
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E20:
The value of mentoring and encouraging staff to continually learn and develop their skills cannot be underestimated, particularly with the advent of remote working in the post-production industry.
In the final episode of season three of the podcast, host Craig Wilson talks with Ed Bengoa, director of post production at ITN in the UK, about the challenges and benefits posed by the advent of remote working procedures.
Our Guest This Episode
Ed Bengoa
Director of Post Production
ITN
Ed is currently the Director of Post Production at the UK-based news and content producer ITN, where she has worked since 2021.
Prior to this Ed was the Head of Post Production at MSV Post, part of the Tinopolis group of companies and also has experience working as the Facilities Manager with Directors Cut Films.
Audio was her first love, and she spent nine years working with BBC Studioworks in a variety of audio-related roles. Prior to this, she worked as a dubbing editor at the leading post-production house, Molinare.
More Resources
For more on this topic, check out
Avid | Edit On Demand – Discover the benefits of a fully cloud-deployed post-production environment with Media Composer and Avid NEXIS running in Microsoft Azure
Avid NEXIS | EDGE – Open up new possibilities for remote post-production working, connecting to your on premises Avid NEXIS storage
Making the Media Season Three – Catch up on all 20 episodes of Season Three
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E19:
Post production, like many industries, is facing recruitment challenges, and not just at entry levels. There is a recognition that hiring and retaining staff is now tougher than ever post-pandemic, and that greater competition from other content creators is posing challenges to the sector.
In the latest episode, host Craig Wilson speaks to Jai Cave, technical operations director at the UK-based post house ENVY and Caroline Orme, associate professor at Ravensbourne University in England about the current situation and the work they are doing to address the challenge.
Our Guests This Episode
Jai Cave
ENVY Post Production
Technical Operations Director
Jai has over 17 years of experience in the broadcast industry and holds the position of technical operations director at ENVY.
He is involved in all aspects of the business, from client liaison and business development, through to workflow design and project management. He designs and manages operational change throughout the company and researches and implements new technology, from system design through to the implementation of new services.
His previously held roles include head of operations, where he managed a multi-level team of 70 through the move to fully file-based acquisition and delivery. More recently he has designed and delivered the company’s new ENVY Remote platform, a full suite of remote editing and collaboration tools available across web and mobile apps.
Caroline Orme
Associate Professor
Ravensbourne University
Caroline is an interdisciplinary artist, international director, editor, and post-production expert, specializing in 3D stereoscopic and color grading. Caroline’s work has featured in 30 film festivals throughout the UK, Europe, and internationally.
Following an MSc in 3D stereoscopic media, her research has been presented at conferences, and her paper, titled Do 3Ds and VR Share the Same Visual Grammar? was presented at the International Broadcasting Conference (IBC) in Amsterdam.
She also has experience in broadcasting and worked as an audio commentary systems operator at the London Olympics in 2012. She has done live projects at Ravensbourne with the Museum of London, The Queens House, The Science Museum, PricewaterhouseCoopers, Sharpshooters, Tag Rugby Trust, and UNESCO, that led to exhibitions and screenings at the Science Museum, Imperial War Museum, BBC Rugby Union Online, and Sky.
Caroline specializes in teaching asset management (Avid NEXIS), the art of editing, Avid (as an Avid-certified trainer), online (working to a digital production partnership high-definition specification) and color grading (Nucoda).
More Resources
For more on this topic, check out
Media Composer for Students – Discover Avid’s new program giving students free access to the industry-leading editing software
The Skills Crisis – Listen to this podcast to discover how one high school is innovating to help students, and the importance of diversifying the workforce in post production.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E18:
Using data to illustrate stories in new waysor uncover hidden stories is a key facet of modern journalism. But how do youtake that information and turn it into informative and engaging content thatworks across multiple platforms?
In the latest episode, host Craig Wilson speakswith Sunita Bhatti, head of regions from Channel 4 News in the UK, on how theyare planning to use data to do just that, and how artificial intelligence (AI)can also help them do it.
Our Guest This Episode
Sunita Bhatti
Head of Regions
Channel 4 News
More Resources
For more on this topic, check out
Technology Builds Collaboration and Content – Two news leaders discuss the waysin which technology is assisting their news teams to do more and deliver acrossmultiple platforms.
Stream On with Avid News – In this webinar, discover the latest on Avid’s news solutions.
The Innovation Station – How are ABC News Australia innovating to find new audiences?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S3E17:
A major new report has highlighted key areaswhich need to be addressed in order to ensure that broadcasters take advantageof advances in technology in a rapidly changing media landscape.
In the latest episode, host Craig Wilson speakswith Mark Harrison, the chief executive of the DPP, about their EuropeanLeaders Report, compiled after a two-day conference of broadcasters and mediavendors in Berlin, Germany.
Our Guest This Episode
Dr Mark Harrison
CEO
DPP Ltd
Mark began his career asan historian at Cambridge University, before moving into the media industry. Hespent many years as a director, producer, and executive producer, and wonnumerous awards for his filmmaking, including an International EMMY and a BAFTAnomination.
Mark has held seniorroles within the independent production sector and the BBC. He was MD of an independent production company beforebeing appointed to be BBC’s head of arts, and then head of multiplatformproduction. He was subsequently controller of production for BBC North andleader of the BBC’s End-to-End Digital program, before becoming director oftransformation for BBC Design & Engineering.
In 2015, Mark became CEOof the DPP—the media industry’s international business network, which hefounded. Today, the DPP has nearly 500 member companies from across the wholemedia supply chain—from global tech giants to start-ups.
More Resources
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Tomorrow’s News – Explore a series of articles detailing the DPP Tomorrow’s News reports
AI – Threat or Opportunity – AI in journalism expert Charlie Beckett debates the latest technology advances
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S3E16:
The nature of storytelling is changing, and tofully embrace this change and attract new audiences, broadcasters need to makegreater use of mobile journalism and capitalize on their trusted relationshipwith their viewers.
In the latest episode of season three of thepodcast, host Craig Wilson discusses the world of mobile journalism (known as “mojo”)with mobile innovator and pioneer Glen Mulcahy.
Our Guest This Episode
Glen Mulcahy
Glen is an internationallyrecognized Irish media trainer and technology innovator who’s best known forhis contributions to the field of mobile journalism.
He began his career in media in themid 1990s, working for the newly launched Irish language TV station TG4. Helater joined the Irish national broadcaster, RTÉ, where he worked as a managerin the news technology team before moving to the role of head of innovation.
In 2007, Mulcahy became interestedin the potential of smartphones for mobile journalism and he later founded themobile journalism conference, RTÉ MojoCon. The event quickly became a globalgathering of journalists, broadcasters, and technologists interested inexploring the possibilities of mobile journalism.
After leaving RTÉ in 2017, Mulcahyestablished MojoFest, a technology and innovation festival that brings togetherexperts from various industries to share insights on the latest developments inthe field of mobile journalism and professional content creation.
He is regarded as a thought leaderand pioneer in the field of mobile innovation and continues to inspire andmentor journalists around the world.
More Resources
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Mr Mojo Risin’ – Philip Bromwell, from Irish broadcaster RTÉ, details their useof mobile journalism
Do You Trust Me? – Discover the work of Project Originand its efforts to ensure content authenticity
The DPP Tomorrow's News Reports – An in-depth series of reports on thefuture of the news business
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
Theme:Music: Greg “Stryke” Chin
S3E15:
Communicating constantly. Collaboratingcollectively across the globe. Delivering 24-hour news in the mostcost-effective way possible. And widening the net to recruit a more diversestaff. These are just some of the challenges facing one of the best-known news brands inthe business.
In the latest episode of season three of the podcast, Craig discusses all of these issues with Rebecca Moore, director of technicaloperations with CNN International.
Our Guest This Episode
Rebecca Moore
Rebecca is director of technical operations at CNN International, basedat the network’s London bureau.
As part of her role, she is responsible for the day-to-day leadership ofthe London and Abu Dhabi control rooms, studios, lighting, and makeupteams.
She has been with CNN for over 25 years, and is skilled in the fields ofbroadcasting, communication, change management, and television.
More Resources
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Standing Out from the Crowd – Discover how a new news channel ismaking its mark.
Tech Builds Collaboration and Content – News leaders discuss howtheir news operations are facing the future.
The Skills Crisis – Many people working in the media industry see alooming skills crisis. What needs to be done to address the challenge?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
ThemeMusic: Greg “Stryke” Chin
S3E14:
Risk-taking and being prepared to fail (but fail fast) are some of the key learnings
from a news station which launched in the pandemic and is continuing to grow
and find an audience. In the latest episode of season three of the podcast,Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local,
about the work of NBC LX almost three years on since it went on air. We featured thework of NBC LX in season one of the podcast, so this is the chance to discoverwhat worked, what did not, and what the future holds for the US-based station.
Our Guest This Episode
Matt Goldberg
Matt is the vice president of content strategy for NBCUniversal Local. In this role,
Matt oversees content, brand, marketing, and programming, and manages the team
at LX News. He also works directly with sales, business development, and distribution ingenerating revenue for the network.
Matt has been with NBCU for 20 years, previously working as the assistant news director
at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an
investigative producer in Los Angeles, where he won numerous local and national awards forhis work.
Matt served as an elected board member of the non-profit Investigative Reporters & Editors (IRE)
and was the board president from 2016 to 2018. He started his career in TV newswhile attending Arizona State University and has also worked in Houston, Texas.
More Resources
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Multi-Platform Madness – In season one of the podcast, Matt reflects onthe launch of NBC LX
The VICE Squad – Maral Usefi from VICE News explains how theywork to create content across multiple platforms as efficiently as possible
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
Theme:Music: Greg “Stryke” Chin
S3E13:
How has the technology behind news and sportsgraphics changed the way in which stories can be told in the studio, and whatdoes that mean for the collaboration between editorial and technical teams?
In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanishcompany Telemadrid, to discuss the way graphics are used to enable newstorytelling techniques.
Our Guest This Episode
Antonio Tena
Head of Processes and Innovation, Telemadrid
In Telemadrid, Antonio has been the head of thegraphics department and is currently the head of processes and innovation.
In the past, he was the head of post production andgraphics in Quiero TV and was involved in the launch of CNN+ in Spain, as agraphic designer. In Canal+ he was in charge of the graphic design ofseveral shows like Lo mas + and in TVE he was a graphic designer in iconic shows like Quiénsabe dónde.
He also collaborated in the character, 2D, and 3Ddesign and landscape design of several video games by Warner Interactive, PenduloStudios, and Dynamic Multimedia, and he worked as an animator in several cartoon series forWalt Disney Studios, Hannah Barbera, Warner Studios, Equip Studios, and CruzDelgado.
In 2011 he was awarded the “Premio Talento” by theTelevision Science and Arts Academy in Spain.
More Resources
For more on this topic, check out:
Take the Weather with You – Nora Zimmet from The Weather Channeldetails their innovative use of immersive mixed-reality graphics
Stream On with Avid News – Discover the latest news collaboration
workflows on premises and in the cloud
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host:Craig Wilson
Producer:Matt Diggs
Social:Wim Van den Broeck
Theme:Music: Greg “Stryke” Chin
S3E12:
From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling?
In this episode, Craig is joined by Gina McKeon, Innovation Editor at the Australian Public Broadcaster, ABC.
Our Guest This Episode
Gina McKeon
Innovation Editor, Australian Broadcasting Corporation (ABC)
Gina has a wealth of experience working on innovative digital and investigative stories as a producer and journalist for ABC and SBS. She has an extensive track record in high-quality, original digital storytelling and has won numerous awards, including a Webby Award, SXSW Interactive Innovation Award, and multiple Walkley Awards.
More Resources
For more on this topic, check out:
The Vice Squad – Maral Usefi from Vice News outlines their strategy to tap into new markets.
Stop, Collaborate, and Listen – Discover how Avid is enabling new[OL1] [CW2] workflows on premises and in the cloud and bringing together distributed teams in this webinar.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
[OL1]@Craig Wilson this word should be “news,” right? Just want to make sure, because “new” would make sense as well.
Hi Owen, in this context "new" is the correct term, but thanks for checking. [CW2]
S3E11:
When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals?
In this episode, Craig is joined by Nora Zimmett, from The Weather Channel, to explore their approach to news and how they are constantly looking to enhance their coverage, both inside the studio and from location.
Our Guest This Episode
NORA ZIMMETT
President of News and Original Series, The Weather Channel Television Network
Nora oversees all aspects of the network’s live and original programming, and its world-renowned storm coverage. She also oversees all weather content for the network's digital platforms. She is responsible for the overall editorial direction of the network and helped lead the channel to its first-ever News and Documentary Emmy Award in 2019.
Nora joined The Weather Channel in September 2014 from CNN where she served as co-creator and executive producer of both New Day Weekend and Smerconish. Prior to joining CNN, she held senior producer and producer roles at Bloomberg Television and Fox News Channel. Nora is an award-winning journalist, and in addition to the 2019 Emmy, she received an Emmy Award at CNN for her work on the 2012 presidential election.
More Resources
For more on this topic, check out
Going Green – Discover the work of BAFTA Albert and how it is helping broadcasters and producers minimize their impact on the environment.
The Evolution of Production – A series of articles on cloud-based production techniques
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S3E10:
How is data informing both editorial and strategic decision-making with the newsroom at a time when audience behavior is changing rapidly?
In this episode, Craig is joined by leaders from CBC in Canada to discuss the launch of a new streaming channel and how they are working to attract diverse audiences throughout the country with new styles of programming.
Our Guests This Episode
Andree Lau, Senior Director of Digital Publishing and Streaming, CBC
Andree Lau oversees the national website, news app, social media content, the CBC News Network 24-hour news speciality channel, and the CBC News Explore FAST channel.
Andree started her journalism career running the overnight homepage for CBCNews.ca. At CBC, she's worked as a TV reporter, video journalist, food columnist (radio and online), and as a writer, producer, and editor (TV and digital) in nine newsrooms across Canada. She spent eight years at HuffPost Canada, where she helped build one of the most diverse and young newsrooms in the country. They broke enterprise, politics and lifestyle stories with an inclusive lens and experimented with livestreams and digital video. After three years as editor-in-chief of HuffPost Canada, Andree returned to CBC in 2020 to lead its digital news publishing strategy.
Michael Gruzuk, Senior Director, CBC News Studios
Michael Gruzuk is the head of CBC News Studios—a development, strategy, and production team supporting local and network content across all CBC News platforms.
Prior to this role, Michael was the head of network programming for CBC News. Before returning to CBC, he was the director of news and digital for VICE Canada. Michael started his career as a current affairs producer working on investigative documentaries and current affairs for Alliance Atlantis and CBC News productions.
Michael’s development leadership includes the 2021 relaunch of CBC News Network, Canada's #1 daily news podcast, Front Burner, Rosemary Barton Live, and Canada Tonight. Michael has created and re-launched several innovative programs including Face to Face (CBC News), VICE Canada Reports, and Cut-Off (VICE Media). He was previously a program leader at The National, CBC News Marketplace, and was the executive producer of CBC News Specials, overseeing all domestic and international news events, including CBC's Olympic news coverage and the 2015 federal election. He was a lead producer of the 2019 and 2021 Federal Leaders Debates.
More Resources
For more on this topic, check out:
X Marks the Spot – ITV’s director of news and current affairs, Michael Jermey, details their strategy for national and regional news.
Stop, Collaborate, and Listen – Discover how Avid’s newsroom tools are enabling new workflows.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E09:
What will the use of artificial intelligence mean for the news and media industry? Is it a threat to jobs or an opportunity to be more creative and uncover new stories and new audiences?
In this episode, Craig Wilson is joined award-winning journalist Charlie Beckett from the Polis Journalism and AI project at the London School of Economics to discuss this topic.
Our Guest This Episode
Charlie Beckett
Charlie Beckett is a professor in the Department of Media and Communications. He is the founding director of Polis, the London School of Economics' (LSE) international journalism think tank. Professor Beckett is currently leading the Polis Journalism and AI project. He was director of the LSE’s Truth, Trust, and Technology Commission that reported on the misinformation crisis in 2018. He is the author of SuperMedia (Wiley Blackwell, 2008) that set out how journalism is being transformed by technological and other changes. He was an award-winning filmmaker and editor at LWT, BBC, and ITN. He began his career on the South London Press and ended it as a program editor at Channel 4 News where he covered major stories such as the terrorist attacks on New York and London. He was a specialist in politics and international affairs.
More Resources
For more on this topic, check out
All Things AI – A podcast from 2021 looking at AI within the newsroom
Tomorrow’s News – A series of reports based around the DPP Tomorrow’s News initiative
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E08:
What are news organizations doing to support journalists and crews facing mental health challenges and how is the rise of online hate impacting those teams?
In the eighth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by journalist Hannah Storm, founder and co-director of the Headlines Network, to discuss how to handle these issues.
Our Guest This Episode
Hannah Storm, Founder and Co-Director, Headlines Network.
Hannah is the former CEO of the International News Safety Institute and the Ethical Journalism Network, as well as a sought-after speaker, facilitator, trainer, and writer.
Hannah co-authored the first study into moral injury and the media for the Reuters Institute for the Study of Journalism with Professor Anthony Feinstein and has written extensively at the intersection of gender, mental health, physical and online safety.
In 2020, she wrote publicly about her own experiences of post-traumatic stress, her recovery, and how those experiences shape her work. Hannah is also a qualified Mental Health First Aider with MHFA England.
More Resources
For more on this topic, check out:
Rise Up – A podcast on the work of the Rise organization to champion inclusion and diversity in the media industry.
The Headlines Network– A network to support those working in the media
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E07:
VICE Media Group has built a successful news brand aimed at a young audience, but how are they trying to expand that audience, stay true to their values, and deliver commercially in a tough and competitive market?
In the seventh episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Maral Usefi, vice president of news and editorial operations at VICE Media Group
Our Guest This Episode
Maral Usefi , Vice President of News and Editorial Operations at VICE Media Group
Maral is responsible for news and documentary coverage, unscripted series, development, and specials. She also leads all internal VICE News operations with oversight over its studios, control rooms, and production scheduling.
Maral serves as a Senior Executive Producer of the award-winning VICE News Tonight, along with a number of series including Small Town Secrets, Border to Border, and BLM: A Global Reckoning. Usefi is the recipient of multiple National News Emmy® awards, a George Polk Award, two Edward R Murrow Awards, and a Peabody, among others.
Prior to VICE, she developed and launched Starting Point with Soledad O’Brien for CNN and served as senior executive producer of the morning programming slate for Al Jazeera America, along with a stint at Fox News. She got her start producing the morning show at KCRA in Sacramento. She is a graduate of the University of Missouri School of Journalism.
More Resources
For more on this topic, check out
Tomorrow’s News—This series of articles details the findings from a recent major report from the DPP.
Making the Media with Avid CEO Jeff Rosica – Get the thoughts of Avid’s chief executive on the state of the media business and the future.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E06:ITV News has been at the heart of British broadcasting for more than sixty years. How is it planning to take on the streaming platforms with news at its core and deliver a new experience for its audience?In the sixth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by ITV’s Director of News and Current Affairs, Michael Jermey.Our Guests This Episode:Michael Jermey, Director of News and Current Affairs, ITVMichael has led ITV's expansion of news programming and investigative current affairs output over the past decade on both television and digital platforms.Michael is a news industry veteran. Early in his career he worked on location on stories such as the fall of the Berlin Wall in 1989 and the 1990-91 Gulf War. In the early 1990s he was program editor of ITV's flagship program, News at Ten, and went on to run ITV's international newsgathering, and later all its regional news operations across the UK.As director of news and current affairs, he commissioned the first UK General Election leaders' debate in 2010 and subsequent debate program at every national election since. He's expanded the channel's broadcast journalism with the launch of political series Peston, the award winning investigative current affairs strand Exposure, and international affairs program On Assignment.In March 2022, Michael launched a new hour-long evening news program on ITV's main channel. It's currently the best rating commercial news program in the UK. Before the end of 2022, Michael will lead the launch of a bespoke news service designed for ITV's new free streaming platform, ITVX.Michael is an advocate for strong, impartial public service broadcasting. He is an honorary visiting Professor at the Cardiff University Journalism School and a former Chair of the Rory Peck Trust, a charity devoted to the safety of freelance journalists and camera operators. He has a degree in philosophy, politics, and economics from the University of Oxford.More ResourcesFor more on this topic, check out:Content from Anywhere– This e-book examines the impact decentralized production is having on modern broadcast news, as well as all the new possibilities it invitesAvid’s News Solutions – Discover how Avid is enabling newsroom workflows for broadcast and beyond.Contact UsQuestions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.CreditsHost: Craig WilsonProducer: Matt DiggsSocial: Wim Van den BroeckTheme Music: Greg “Stryke” Chin
S3E05:
The media industry is facing a skills crisis right when the demands for content are soaring. What can be done to encourage more people to join the sector and to retain them once they are there?
In the fourth episode of season three of the Making the Media Podcast, host Craig Wilson is joined by two guests to discuss the issue.
Our Guests This Episode
Charlotte Layton
With over 25 years in the industry, Charlotte has worked across the content creation pipeline. From a transmission controller at first L!VE Tv and then MTV, she joined BBC Resources (now Studio Works) in the early 2000s as a post-production producer. She then became Commercial Manager, taking on responsibility for the Television Centre studios, as well. After relocating the studio provision to Elstree, following the TVC site sale, she joined The Farm as Commercial Director, growing the business over seven years in preparation for its sale in 2019. Following the sale, Charlotte co-founded Racoon with The Farm's senior management team in 2021. Racoon is the post-production model for the future, focussed on redefining how we collaborate creatively in the work-anywhere world.
Jay Welk
Jay recently retired from the Davis School District after having oversight for the design and build of the Davis Catalyst Center, a technical high school where students work with industry partners to develop technical and professional skills in preparation for career and post-secondary education opportunities.
Davis District is the second largest district in Utah with an approximate K-12 enrollment of 72,000 students. The ten high schools in the district offer a full menu of courses in all career and technical-education pathways.
More Resources
For more on this topic, check out:
Live and Learn – Trevor Rumes from Thomas More University outlines how they prepare the next generation of media students.
Avid for Education – Find out how Avid is helping education the media workforce of the future
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E04:
Innovative ways of engaging with sports audiences may be driven in the future by smaller leagues and teams because they are more willing to take more risks to attract new viewers and followers.
In the third episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Brian Leonard, Head of Engineering: Post and Workflows at the sports producer and rights holder, IMG.
Our Guest This Episode
Brian Leonard
Brian has been working for IMG for more than twenty years in the engineering department, working across all facets of TV production (both live and post).
Working his way up from a junior engineer to now heading a department that supports some massive federations with typically a focus on their world distribution, Brian is based at IMG Studios technical hub in London. He is trying to push boundaries in all AI/ML/Virtual and cloud production while holding some big manufacturers’ feet to the fire in all areas of what they are offering, while also asking tough questions on all things around sustainability.
He is excited about what the future holds in sports production and thinks we are approaching a new age in cost-effective sports production, especially with a focus on the lower tiers.
More Resources
For more on this topic, check out:
Getting Games Ready– Trevor Pilling from Olympic Broadcasting Services details the preparations for the world’s biggest sporting events.
Avid NEXIS Shared Storage – Avid’s shared storage powers the biggest productions in the world. Find out more.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E03:
TV news is already a crowded market, so when launching a new channel, how do you make shows which are distinctive and find an audience, and where is that audience, anyway?
In the third episode of season three of the Making the Media Podcast, host Craig Wilson is joined by Erron Gordon, executive director of News UK Broadcasting, the company behind TalkTV, one of the UK’s newest news channels.
Our Guest This Episode
Erron Gordon
Erron is the executive director of News UK Broadcasting and is head of studios and creative for TalkTV and Piers Morgan Uncensored. He was the launch and former series director of Good Morning Britain and Peston for ITV. Erron is a patron of The National Student Television Awards.
More Resources
For more on this topic, check out:
Getting Creative – John Mason from STV in the UK shares his passion for live TV
Avid Maestro Graphics – Discover the new Maestro Graphics, now available as a software-only subscription
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E02:
Newsmakers know they need to adapt to survive in a multi-platform world—but how can they do it, continue to remain profitable and relevant, and deliver to a new audience? Not easy.
In the second episode of season three of the Making the Media Podcast, host Craig Wilson discusses a new series of reports on the news business, called “Tomorrow’s News”, with the chief executive of the body which produced them, the DPP, Mark Harrison.
Our Guest This Episode
Dr Mark Harrison
CEO
DPP Ltd
Mark began his career as an historian at Cambridge University, before moving into the media industry. He spent many years as a director, producer, and executive producer, and won numerous awards for his filmmaking, including an International Emmy and a BAFTA nomination.
Mark has held senior roles within the independent production sector and the BBC. He was MD of an independent production company before being appointed to be BBC’s head of arts, and then head of multiplatform production. He was subsequently controller of production for BBC North and leader of the BBC’s End-to-End Digital program, before becoming director of transformation for BBC Design & Engineering.
In 2015, Mark became CEO of the DPP—the media industry’s international business network, which he founded. Today, the DPP has nearly 500 member companies from across the whole media supply chain—from global tech giants to start-ups.
More Resources
For more on this topic, check out:
The Future of News and Cloud Production – Hear from news leaders from the BBC and ABC
Avid Enables Story-centric News – Find out more about MediaCentral | Collaborate
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S3E01: Look Ahead
Enabling production teams to work efficiently and delivering innovations to aid the media industry on their journey to the cloud are key elements of Avid’s strategic direction.
In the first episode of season three of the Making the Media Podcast, host Craig Wilson discusses the state of the media business with Avid’s chief executive officer, Jeff Rosica.
Our Guest This Episode
Jeff Rosica
Jeff Rosica was appointed CEO of Avid Technology in February 2018. He joined the company in 2013 as the senior vice president of worldwide field operations and later became senior vice president, chief sales and marketing officer. He has more than 30 years of experience in broadcast, media, and entertainment technology, which includes a variety of senior leadership roles for Thomson/Grass Valley and Philips Electronics.
Jeff also serves as Board Chairman for Boston Arts Academy Foundation, with the mission to drive awareness and funding for Boston’s only high school dedicated to preparing a diverse community of aspiring artists, scholars, and global citizens to succeed in their chosen professional paths and become active, engaged members of their communities.
More Resources
For more on this topic, check out:
Production Without Pause Webinar – Discover how Avid’s news solution is bringing together remote and distributed teams
Sinclair CTO Shares His Cloud Experiences – Mike Kralek from Sinclair discusses working in the cloud with Avid CTO, Kevin Riley
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
Making the Media is on season break! While we're gearing up for season three, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes in September.
S2E12: Getting Games Ready
How do you prepare for the biggest sporting event in the world, ensure innovative ways of covering events, and deliver thousands of hours of content tailored to the needs of global audiences?
In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with Trevor Piling from Olympic Broadcasting Services about the work of Olympic Channel News.
Our Guest This Episode
Trevor Piling is a seasoned sports broadcasting executive based in Madrid, Spain, working as host broadcast producer for Olympic Broadcasting Services (OBS).
Trevor joined OBS in 2019 after a successful career in Canada where he was involved in the production of some of the biggest and most watched sporting events of the past twenty years, mostly working with the Canadian Broadcasting Corporation (CBC).
Trevor has worked at twelve Olympic Games and with OBS was the director of Olympic Channel News for the past three years, leading coverage at the Tokyo and Beijing Olympic and Paralympic Games and the Youth Olympic Games in Lausanne, Switzerland.
More Resources
For more on this topic, check out:
What Can Newsrooms Gain from the Cloud – Discover the work of Project Origin and its bid to authenticate media
MediaCentral | Publisher – Beat the competition and distribute stories quickly and easily to all your social and online platforms
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
Making the Media is on season break! While we're gearing up for season three, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes in September.
S2E10: The Sky’s the limit
What do broadcasters need to do to capitalize on the streaming revolution? And what skills do their staff need in order to deliver continuous innovation?
In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with former Sky executive Darren Long to get his take on the hot topics.
Our Guest This Episode
Darren Long
After graduating from Brunel University, Darren spent seven years working at the National Film and Television School (NFTS) teaching students in television production and helping to run the NFTS TV department.
After leaving NFTS, Darren spent a year working in the TV industry as a vision engineer before joining Sky at the birth of the company back in 1989. He was one of the pioneers changing the way the world watches sport, overseeing the technical, operational developments and innovations across Sky Sports—from simple ultra-motion replay, HD and 3D, through to today’s interactive and digital developments that now appear in most sports broadcasts.
Darren was the stakeholder in the conception and development of the UK’s first sustainable broadcast facility, Sky Studios, which has fourteen production studios, over 77 post-production suites, and one of the biggest integrated tapeless systems in the world which runs all of Sky’s linear, online, and OTT playout.
In November 2012, Darren took over the leadership role for Sky Production Services (SPS). Darren was responsible for 760 full-time employees split across four groups that deliver key production services to all of Sky’s content creation teams—production studios, post-production, content services, and business planning & programming. The department encompasses a vast range of skills including cameras, sound, lighting, media management, graphics, and video and audio post-production.
Darren was also responsible for setting the vision for Sky’s group content operations workflow in its strategic IP program for content distribution. This program is moving all Sky’s group content operations and processing systems into the cloud and integrating into the wider Comcast businesses, ensuring everything Sky does is done in the most efficient and timely way.
Darren’s last role at Sky was as group operations transformation design in CT&I, looking at how we transform the operations as we move into these new workflows and align our business models.
Darren is also a board trustee for the British Forces Broadcasting Services (BFBS) and is on the board of the Avid Community Association.
More Resources
For more on this topic, check out:
Secure collaborative cloud editing and storage through SaaS and subscription – Discover the flexibility of Avid | Edit on Demand
All Things AI – Is AI a threat or opportunity for the newsrooms of the future?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
Making the Media is on season break! While we're gearing up for season three, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes in September.
S2E09: Capital Ideas
How do you cover the seat of the United States government, the White House, the Pentagon, the Supreme Court, cooperate with competitors, discover exclusives, keep staff safe, and deliver to multiple platforms?
In this episode of Making the Media, host Craig Wilson talks in-depth with Andrea Owen, Director of the Washington D.C. Bureau for ABC News.
Our Guest This Episode
Andrea Owen
Andrea Owen has been director, D.C. Bureau operations at ABC News since April, 2015. In that role, she oversees all newsgathering operations from Washington for both in the field and the bureau’s studios and control room operations. Owen leads a large team of managers, crews, engineers, studio crews, and editors covering the White House, Capitol Hill, the Supreme Court, and all aspects of Washington D.C. coverage for ABC News, as well as large-scale live productions.
As a 30-year veteran of ABC News, Owen has always kept a hand in the editorial side and another in the operational side. She began her career as an intern in the ABC News London Bureau. Since then she worked as an assignment editor, both an editorial and graphics producer for World News Tonight, operations producer for This Week and World News Tonight, anchor producer, special events producer, and managed training, digital operations, and new workflows.
Owen has transformed every aspect of the Washington operations team, while also serving as the backbone of many D.C. special events, such as the inauguration of President Biden, the January 6th riot on Capitol Hill, Senate Impeachment hearings of President Trump, Overall US Network Pool Producer for the 2020 Democratic National Convention, Black Lives Matter protests in D.C., the death of Supreme Court Justice Ruth Bader Ginsburg, including US Network Pool coverage of the ceremony and lying in state at the Capitol, four State of the Union Addresses with a full, new set builds each year, 130+ special reports in one year for mostly President Trump’s first year in office, the state funeral for President George H.W. Bush, the National Service for Sen. John McCain, the Inauguration of President Trump, Pope Francis's visit to Washington, and a Town Hall with President Barack Obama, pulled together in 78 hours with live studio audience.
Owen is a graduate of York University in Toronto and the British Columbia Institute of Technology’s Broadcast Journalism program.
More Resources
For more on this topic, check out:
Making the Media Podcast – Moving the Media – Discover how one news channel is moving its entire operation thousands of miles, while staying on air.
What Can Newsrooms Gain From the Cloud– Find out more in a new e-book about the news business
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
Making the Media is on season break! While we're gearing up for season three, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes in September, S2E08: Here is the News Story versioning, remote collaboration, using web-based tools in the cloud, sustainability, story-centric ways of working, delivering for diverse audiences, developing new services with innovative technologies—these are just some of the challenges facing the UK’s largest news provider. In this episode of Making the Media, host Craig Wilson talks in-depth on all of these subjects with Morwen Williams, Head of UK Operations for BBC News. Our Guest This Episode Morwen Williams Morwen Williams is director of UK operations for BBC News, leading the technical and studio teams of BBC News. She is responsible for creative technical news gathering, as well as all news studios in London and Salford at MediaCityUK and editing in London—a team of more than 750 people. She is the bridge between the BBC’s journalism and technology, using technology to its fullest to tell stories better for audiences. Previously she was BBC News’ deputy UK editor and led on major special (particularly royal) events in the UK, and has worked as a program output editor and producer in the BBC Regions. She is chair of the WBU (World Broadcasting Union) International Media Connectivity Group, working with other broadcasters to find common solutions in this area. She recently completed the Media Transformation Challenge at Harvard University’s Kennedy School as well as visited Stanford University to share learning there. Morwen is a keen supporter of the BBC’s apprentice schemes to deliver new and more diverse technical talent in the BBC, as well as working with BBC News’ Women in Technology program. She’s been a mentor for RISE Women in Broadcasting and the John Schofield Trust for young journalists. She is proud to have been named RISE Women in Broadcasting Woman of the Year 2019 at IBC. Morwen is married, with two sons. A keen road cyclist and loves swimming and skiing, she comes from a family of award-winning cheesemakers in Cheshire. More Resources For more on this topic, check out: Making the Media Podcast – Ch-Ch-Ch-Ch-Changes – Discover how BBC News deals with change management Making the Media Podcast – Rise Up – Find out more about an innovative scheme to support diversity within the media industry Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin
Making the Media is on season break! While we're gearing up for season three, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes in September.
S2E04: Moving the Media
News never stops. And that is never more evident than when a major technology upgrade or station move is to take place. Going off-air is not an option, so how do you maintain your quality of service while delivering the infrastructure and new workflows you need for the future, and do that while moving your newsroom more than three-thousand miles?
In this episode we focus on the key areas to consider for the newsroom of today and tomorrow.
Our Guest This Episode
Ali Husseini
Ali is a seasoned TV executive with over 18 years of experience in broadcast business transformation and technology. He brings a wealth of expertise with particular strengths in areas such as transformation, mergers, centralization, business processes and both technical strategy and operational oversight. With an abundance of international experience, Ali has a strong understanding of various content generation, distribution models throughout America, Europe, Asia, and the Middle East.
Currently, Ali operates as Director of Broadcast Operations & Creative services at Fadaat Media, Al Araby Network, which he joined late 2019; his responsibilities include IT, broadcast engineering, broadcast IT, operations, information security & creative services.
Prior to joining Fadaat Media Group, Ali oversaw numerous large-scale transformation activities during his 12 years with Al Jazeera Media Network where he served as the Chief Transformation Architect for the network, and where he held responsibility of broadcast operations expansions for multiple channels averaging $100M per project. With his contribution, Al Jazeera technical operations transformed from a mid-size broadcaster to a leader in the industry where they managed to deliver with his team of SME’s the network locations in NY, DC, London, Beirut, and the channels at the HQ in Doha.
More Resources
For more on this topic, check out:
What’s Next – How Europe’s major broadcasters are facing the future.
MediaCentral | Collaborate – Avid’s solution for story-centric news workflows.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E14: Pick and Mix
The relationship between program makers and their technology providers has changed forever, and the cloud has the capability to enhance it further, according to one of Britain’s biggest broadcasters.
In the next episode of the Making the Media Podcast, host Craig Wilson discusses these topics in-depth with ITV Studios’ Director of Technology, Peter Russell.
Our Guest This Episode
Peter Russell
Peter Russell has been the director of ITV Studios’ technology since 2016. His role acts as a key technology partner for the ITV Production Labels (both in the UK and globally), news, sport, and group marketing.
Peter's previous roles have included director of studios & post-production and director of production technology at The London Studios, and director of technology for GMTV.
Much of Peter's time has recently been spent on the ITV site move to White City, but his passion has always been designing systems and fixing problems to make great content.
More Resources
For more on this topic, check out:
Avid’s Cloud Solutions – Discover how Avid is enabling cloud workflows
The Future of Integrated Media Production in a Distributed World– Get insights into new ways of working
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S2E13: Getting Creative
News broadcasters need to continually evolve the way they tell stories and interact with their audiences in order to remain relevant and not risk becoming “legacy businesses.”
In this episode John Mason, head of program output (technical) at STV in Scotland, outlines how they are addressing the need to retain their traditional TV audience while moving heavily into the digital world.
Our Guest This Episode
John Mason
John works in the news division at STV in Glasgow, Scotland, and is responsible for a number of programs covering news and current affairs, as well as some lifestyle and entertainment shows for the channel.
His role is to connect editorial, technical teams and resources to ensure the highest standards are met and that products remain relevant. As a former senior news director, his passion has been live news programming, but his latest challenge is working with location (ESC) teams to deliver high-quality and entertaining productions. He is still heavily involved in news and current affairs and aims to innovate and diversify their output, to reflect the outward-looking confident country in which he lives.
More Resources
For more on this topic, check out:
Italy’s Biggest Public Broadcaster Upgrades with Avid – Find out why RAI is investing in the future with Avid’s newsroom solutions
Ch-Ch-Ch-Ch-Changes– Discover how BBC News handles change in this podcast episode
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S2E12: Getting Games Ready
How do you prepare for the biggest sporting event in the world, ensure innovative ways of covering events, and deliver thousands of hours of content tailored to the needs of global audiences?
In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with Trevor Piling from Olympic Broadcasting Services about the work of Olympic Channel News.
Our Guest This Episode
Trevor Piling is a seasoned sports broadcasting executive based in Madrid, Spain, working as host broadcast producer for Olympic Broadcasting Services (OBS).
Trevor joined OBS in 2019 after a successful career in Canada where he was involved in the production of some of the biggest and most watched sporting events of the past twenty years, mostly working with the Canadian Broadcasting Corporation (CBC).
Trevor has worked at twelve Olympic Games and with OBS was the director of Olympic Channel News for the past three years, leading coverage at the Tokyo and Beijing Olympic and Paralympic Games and the Youth Olympic Games in Lausanne, Switzerland.
More Resources
For more on this topic, check out:
What Can Newsrooms Gain from the Cloud – Discover the work of Project Origin and its bid to authenticate media
MediaCentral | Publisher – Beat the competition and distribute stories quickly and easily to all your social and online platforms
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S2E11: Take It on Trust
What do media and tech companies need to do to fight disinformation and what are the dangers to journalism and journalists if they do not?
In this episode of Making the Media, host Craig Wilson talks in-depth with disinformation expert and former BBC executive Jessica Cecil.
Our Guest This Episode
Jessica Cecil
Jessica is a leading media industry figure and an expert in the field of disinformation, currently working as a consultant to media and tech companies. She founded the Trusted News Initiative(TNI), the world’s only alliance of major international tech companies and news organizations to counter the most harmful disinformation in real-time. The TNI’s membership includes Meta, Google, Twitter, and Microsoft, alongside the BBC, AFP, AP, Reuters, and other leading global news providers, and its members have a fast-alert system to counter the most harmful disinformation.
Jessica’s media industry leadership experience was honed over a 30-year career at the BBC, which serves an audience of 450 million people around the world. As chief of staff to four Directors-General, she had a track record of creating and leading global alliances responding to the changes tech is having on audiences’ lives
Jessica’s background is as a news journalist and documentary maker. She was an international news producer and assistant editor of BBC Newsnight. She is an Emmy nominee for the prime time TV science documentary, Human Instinct. Jessica is also a trustee of the University of Bristol, where she chairs the Equality, Diversity, and Inclusion Oversight Committee. She sits on the Council of Advisors for RAND Europe and is an adjunct fellow of the Queen Elizabeth II Academy for Leadership in International Affairs at Chatham House.
More Resources
For more on this topic, check out:
Making the Media, S1E15: Do You Trust Me? – Discover the work of Project Origin and its bid to authenticate media.
The Rise and Future of Social Storytelling – What are some of the new ways news is being source and told?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S2E10: The Sky’s the limit
What do broadcasters need to do to capitalize on the streaming revolution? And what skills do their staff need in order to deliver continuous innovation?
In this episode of the Making the Media podcast, host Craig Wilson talks in-depth with former Sky executive Darren Long to get his take on the hot topics.
Our Guest This Episode
Darren Long
After graduating from Brunel University, Darren spent seven years working at the National Film and Television School (NFTS) teaching students in television production and helping to run the NFTS TV department. Darren worked with many talented students including Nick Park (Wallace and Gromit), David Tattersall (Die Another Day, Star Wars (Episodes I, II and III) and Michael Caton-Jones (Memphis Belle, This Boy’s Life).
After leaving NFTS, Darren spent a year working in the TV industry as a vision engineer before joining Sky at the birth of the company back in 1989. He was one of the pioneers changing the way the world watches sport, overseeing the technical, operational developments and innovations across Sky Sports—from simple ultra-motion replay, HD and 3D, through to today’s interactive and digital developments that now appear in most sports broadcasts.
Darren was the stakeholder in the conception and development of the UK’s first sustainable broadcast facility, Sky Studios, which has fourteen production studios, over 77 post-production suites, and one of the biggest integrated tapeless systems in the world which runs all of Sky’s linear, online, and OTT playout.
In November 2012, Darren took over the leadership role for Sky Production Services (SPS). Darren was responsible for 760 full-time employees split across four groups that deliver key production services to all of Sky’s content creation teams—production studios, post-production, content services, and business planning & programming. The department encompasses a vast range of skills including cameras, sound, lighting, media management, graphics, and video and audio post-production.
Darren was also responsible for setting the vision for Sky’s group content operations workflow in its strategic IP program for content distribution. This program is moving all Sky’s group content operations and processing systems into the cloud and integrating into the wider Comcast businesses, ensuring everything Sky does is done in the most efficient and timely way.
Darren’s last role at Sky was as group operations transformation design in CT&I, looking at how we transform the operations as we move into these new workflows and align our business models.
Darren is also a board trustee for the British Forces Broadcasting Services (BFBS) and is on the board of the Avid Community Association.
More Resources
For more on this topic, check out:
Secure collaborative cloud editing and storage through SaaS and subscription – Discover the flexibility of Avid | Edit on Demand
All Things AI – Is AI a threat or opportunity for the newsrooms of the future?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S2E09: Capital Ideas
How do you cover the seat of the United States government, the White House, the Pentagon, the Supreme Court, cooperate with competitors, discover exclusives, keep staff safe, and deliver to multiple platforms?
In this episode of Making the Media, host Craig Wilson talks in-depth with Andrea Owen, Director of the Washington D.C. Bureau for ABC News.
Our Guest This Episode
Andrea Owen
Andrea Owen has been director, D.C. Bureau operations at ABC News since April, 2015. In that role, she oversees all newsgathering operations from Washington for both in the field and the bureau’s studios and control room operations. Owen leads a large team of managers, crews, engineers, studio crews, and editors covering the White House, Capitol Hill, the Supreme Court, and all aspects of Washington D.C. coverage for ABC News, as well as large-scale live productions.
As a 30-year veteran of ABC News, Owen has always kept a hand in the editorial side and another in the operational side. She began her career as an intern in the ABC News London Bureau. Since then she worked as an assignment editor, both an editorial and graphics producer for World News Tonight, operations producer for This Week and World News Tonight, anchor producer, special events producer, and managed training, digital operations, and new workflows.
Owen has transformed every aspect of the Washington operations team, while also serving as the backbone of many D.C. special events, such as the inauguration of President Biden, the January 6th riot on Capitol Hill, Senate Impeachment hearings of President Trump, Overall US Network Pool Producer for the 2020 Democratic National Convention, Black Lives Matter protests in D.C., the death of Supreme Court Justice Ruth Bader Ginsburg, including US Network Pool coverage of the ceremony and lying in state at the Capitol, four State of the Union Addresses with a full, new set builds each year, 130+ special reports in one year for mostly President Trump’s first year in office, the state funeral for President George H.W. Bush, the National Service for Sen. John McCain, the Inauguration of President Trump, Pope Francis's visit to Washington, and a Town Hall with President Barack Obama, pulled together in 78 hours with live studio audience.
Owen is a graduate of York University in Toronto and the British Columbia Institute of Technology’s Broadcast Journalism program.
More Resources
For more on this topic, check out:
Making the Media Podcast – Moving the Media – Discover how one news channel is moving its entire operation thousands of miles, while staying on air.
What Can Newsrooms Gain From the Cloud– Find out more in a new e-book about the news business
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E08: Here is the News
Story versioning, remote collaboration, using web-based tools in the cloud, sustainability, story-centric ways of working, delivering for diverse audiences, developing new services with innovative technologies—these are just some of the challenges facing the UK’s largest news provider.
In this episode of Making the Media, host Craig Wilson talks in-depth on all of these subjects with Morwen Williams, Head of UK Operations for BBC News.
Our Guest This Episode
Morwen Williams
Morwen Williams is director of UK operations for BBC News, leading the technical and studio teams of BBC News. She is responsible for creative technical news gathering, as well as all news studios in London and Salford at MediaCityUK and editing in London—a team of more than 750 people. She is the bridge between the BBC’s journalism and technology, using technology to its fullest to tell stories better for audiences.
Previously she was BBC News’ deputy UK editor and led on major special (particularly royal) events in the UK, and has worked as a program output editor and producer in the BBC Regions.
She is chair of the WBU (World Broadcasting Union) International Media Connectivity Group, working with other broadcasters to find common solutions in this area. She recently completed the Media Transformation Challenge at Harvard University’s Kennedy School as well as visited Stanford University to share learning there.
Morwen is a keen supporter of the BBC’s apprentice schemes to deliver new and more diverse technical talent in the BBC, as well as working with BBC News’ Women in Technology program. She’s been a mentor for RISE Women in Broadcasting and the John Schofield Trust for young journalists. She is proud to have been named RISE Women in Broadcasting Woman of the Year 2019 at IBC.
Morwen is married, with two sons. A keen road cyclist and loves swimming and skiing, she comes from a family of award-winning cheesemakers in Cheshire.
More Resources
For more on this topic, check out:
Making the Media Podcast – Ch-Ch-Ch-Ch-Changes – Discover how BBC News deals with change management
Making the Media Podcast – Rise Up – Find out more about an innovative scheme to support diversity within the media industry
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E07: Talking Trends
News organizations must invest in innovation to attract new audiences and retain those they already have, but face doing so against a background of massive disruption within the industry.
In this episode, we talk to Nic Newman, from the Reuters Institute for the Study of Journalism about the key trends facing media companies in the year ahead—including business disruption, the potential of the cloud, remote working, the challenge of new platforms, trust in journalism, and more.
Our Guest This Episode
Nic Newman
Nic Newman is a senior research associate at the Reuters Institute for the Study of Journalism at Oxford University, and lead author of the annual Digital News Report, the world’s largest ongoing study of consumer behavior around news. Nic also authors an influential annual report on media and technology trends. He is also a digital media consultant and has recently worked with companies such as the Financial Times, Globo, BBC, and News UK on product, data, and audience strategies.
Previously, Nic was a journalist and senior editor at the BBC and was a founding member of the BBC News website. Later, as Head of Product Development and Engineering for BBC News, he helped introduce innovations such as apps, blogs, podcasting, and on-demand video.
More Resources
For more on this topic, check out:
News Production from Anywhere - Webinar Series – Discover all you need to know about creating and delivering news from anywhere, including moving workflows to the cloud.
Making the Media Podcast - What’s Next? – How are Europe’s biggest broadcasters addressing the challenges ahead?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S2E06: The Digital Dimension
Europe’s public service broadcasters are being challenged on many fronts to remain relevant to the audiences which fund them.
In this episode we focus on a pioneering project to enable the easy sharing of digital stories, and how AI technology is enhancing their delivery to attract new and younger viewers.
Our Guests This Episode
Justyna Kurczabinska is leading the News Strategy and Development of Eurovision News at the European Broadcasting Union (EBU)—the world’s leading alliance of public service media. Until recently, she was also the Head of the Eurovision News Exchange, where she provided EBU Members with ‘round-the-clock access to live and edited news stories as well as eyewitness media, as they happen, across the globe through the unique network of over 70 public service media newsrooms operating in over 50 countries and specialized verification team.
The most recent initiative she has been championing as Project Owner aims at redefining digital news online collaboration among the PSM organizations with the objective of providing audiences across Europe with powerful and relevant public service journalism through the project called “A European Perspective,” embedded in the Monitoring News Intelligence Platform for PSM journalists, developed by the EBU in 2020. Since 2017, she has also been overseeing the Public Service Journalism Initiative aimed at strengthening and supporting independent trusted news.
Sébastien Noir has been active since 2012 in the Broadcasting industry, first at RTS, the French-speaking Swiss National Broadcaster as a software developer, and later evolving to lead the development of multiple digital products and mobile applications. He then became the Product Manager of the VOD Platform PlaySRG for Switzerland, coordinating development teams and delivering multilingual products for the different linguistic region.
In 2017, he joined the European Broadcasting Union to work as Product Owner for PEACH, the personalization and recommendation system developed by Broadcasters for Broadcasters.
He now acts as head of Software Engineering in EBU Technology and Innovation Department, coordinating teams and development efforts of innovative Services like PEACH, EuroVOX, and the EBU News Pilot (monitoring tool and EUropean Perspective).
More Resources
For more on this topic, check out:
Making the Media S1E08: Attracting New Audiences – Discover how NBCLX in the USA and RTE in Ireland work to deliver tailored content on every platform
MediaCentral | Publisher – Unify your newsroom and distribute your stories easily to social and online platforms
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E05: Local Heroes The importance of trusted, local news drove audiences in the United States higher through the pandemic, and they operate in a market worth billions of dollars. But with station groups consolidating, an increasing need to deliver on digital platforms, and the rise of distributed newsrooms, how will news stations adapt for the future? In this episode we focus on the key challenges of delivering compelling stories to local audiences. Our Guest This Episode Gary Brown most recently was the Senior Vice President of Content for the Meredith Local Media Group. Overseeing news, marketing, and digital content for the broadcast group. An experienced broadcaster and digital executive with almost three decades of experience, he has launched content initiatives to drive brand recognition, ratings, and revenue growth throughout his career. Before joining Meredith in 2018, he was Vice President of Talent Development for the Napoli Management Group. Prior to that, Brown was Vice President of News for Newport Television, where he oversaw television stations in 22 markets. Brown began his television news career as an intern at age 16 in his hometown of Toledo, Ohio. He quickly moved through the ranks holding news director positions across the United States. More Resources For more on this topic, check out: MediaCentral | Collaborate – Avid’s solution for story-centric news workflows MediaCentral | Publisher – Unify your newsroom and distribute your stories easily to social and online platforms Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Matt Diggs Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin
S2E04: Moving the Media
News never stops. And that is never more evident than when a major technology upgrade or station move is to take place. Going off-air is not an option, so how do you maintain your quality of service while delivering the infrastructure and new workflows you need for the future, and do that while moving your newsroom more than three-thousand miles?
In this episode we focus on the key areas to consider for the newsroom of today and tomorrow.
Our Guest This Episode
Ali Husseini
Ali is a seasoned TV executive with over 18 years of experience in broadcast business transformation and technology. He brings a wealth of expertise with particular strengths in areas such as transformation, mergers, centralization, business processes and both technical strategy and operational oversight. With an abundance of international experience, Ali has a strong understanding of various content generation, distribution models throughout America, Europe, Asia, and the Middle East.
Currently, Ali operates as Director of Broadcast Operations & Creative services at Fadaat Media, Al Araby Network, which he joined late 2019; his responsibilities include IT, broadcast engineering, broadcast IT, operations, information security & creative services.
Prior to joining Fadaat Media Group, Ali oversaw numerous large-scale transformation activities during his 12 years with Al Jazeera Media Network where he served as the Chief Transformation Architect for the network, and where he held responsibility of broadcast operations expansions for multiple channels averaging $100M per project. With his contribution, Al Jazeera technical operations transformed from a mid-size broadcaster to a leader in the industry where they managed to deliver with his team of SME’s the network locations in NY, DC, London, Beirut, and the channels at the HQ in Doha.
More Resources
For more on this topic, check out:
What’s Next – How Europe’s major broadcasters are facing the future.
MediaCentral | Collaborate – Avid’s solution for story-centric news workflows.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E03: Safe and Sound
The news, media, and entertainment industry is on a journey to the cloud, but if your media and applications are hosted in the cloud and not in your physical building, what are the implications for content security? In this episode, we discuss in depth the challenges of security in the cloud and pose the question that, in reality it may actually be more secure than what you have on-premises.
Our Guest This Episode
Joel Sloss is the Senior Program Manager for the Cloud platform Microsoft Azure.
For the last 25 years, Joel has been on the razor’s edge of enterprise IT and security. He originally joined Microsoft in 1997 after having served as a Technical Editor for Windows NT Magazine, where he authored more than 100 articles and product reviews, contributed to several books, and annoyed many hardware and software vendors.
While at Microsoft, Joel has managed product lines ranging from BackOffice to ISA Server, mobile services, and—more recently—security & compliance initiatives in the Azure engineering team. Also during this time, Joel wrote numerous white papers on topics such as data protection, network security, secure management, architecture fundamentals, and policies and processes. His focus now is on the Digital Media & Entertainment industry, its compliance objectives (such as security certifications), and privacy needs in the public cloud. Joel has been on the CDSA Board of Directors since 2016, was the [cloud] Technical Advisor for “Bobbleheads: The Movie” (2020, Universal Pictures), and is a frequent presenter at industry conferences.
More Resources
For more on this topic, check out:
Do you Trust me?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E02: Rise Up
Women make up a small minority of the technical workforce in the media and broadcast industry. Why is that? And what needs to be done to change the situation for them, for people with disabilities, and for people from diverse backgrounds? In this episode, we focus on a major new report which sets out the major challenges women face which need to be addressed.
Our Guest This Episode
Carrie Wooten is the Managing Director of Rise: the global advocacy group for gender diversity within the media technology sector.
Rise's ambition is to open up more opportunities for gender diverse professionals through delivering its global award-winning annual mentoring program, through celebrating the skills and achievements of brilliant women across the industry through its annual Rise Awards, and through inspiring, educating, and informing the next generation of talent through its Rise Up Academy program.
More Resources
For more on this topic, check out:
Vive La Difference
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S2E01: What’s Next?
The world of news is challenged on many fronts—competition, technology, attracting and retaining staff, funding, and much more. So, what can public service broadcasters in Europe do about it? In this episode we focus on a major new report which sets out how they are adapting to a rapidly changing media landscape.
Our Guest This Episode
Alexandra Borchardt is a senior journalist, book author, lecturer, and media adviser. She
works as a consultant and coach for the World Association of News Publishers (WAN-IFRA)
in their Table Stakes Europe Programme on the digital transformation of newsrooms and for
Hamburg Media School, where she heads the Journalism Innovators Program. She is the
lead author of the 2021/22 EBU News Report of the European Broadcasting Union and is
affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as
a Senior Research Associate after having served as Director of Leadership Programmes until
- Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading
quality daily.
More Resources
For more on this topic, check out:
-
Making the Media: Mr Mojo Risin’
-
Content from Anywhere News Workflow Webinar
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
Making the Media is on season break! While we're gearing up for season two, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes on Monday, November 29.
S1E14: Ch-Ch-Ch-Ch-Changes
Change is a constant in newsrooms. Both the technology involved and the methods of storytelling continue to be revolutionized as efficiencies are sought and new platforms emerge.
In this episode, we ask: Rather than being reactive to change, how do you effect long-lasting, transformative change within a news organization? Has the fact that we have all had to adapt over the last year made journalists more receptive to change? Or will working practices return to how they were before the pandemic?
Our Guest This Episode
As Head of Change for BBC News and Current Affairs, Charlotte Eimer oversees complex transformation. The most significant project at the moment is modernizing BBC News, which aims to increase the impact of BBC News journalism, reshape how it commissions content to reach new audiences, and provide value for all.
Now a Chartered Project Professional, Charlotte started her BBC career as a journalist covering Latin America. She is an experienced editor who has been responsible for coordinating the daily production of news and information services across the globe. Charlotte was program director of a digital transformation that redesigned BBC Monitoring's operating model, shifted the department to a culture of continuous improvement, delivered significant annual savings, and brought about a step change in customer metrics. The program won the 2019 MCA Award for Change and Transformation in the Public Sector.
More Resources
For more on this topic, check out:
- MediaCentral | Collaborate
- Making the Media S1E05: Our Virtual Reality
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Theme Music: Greg "Stryke" Chin
Making the Media is on season break! While we're gearing up for season two, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes on Monday, November 29.
S1E13: Welcome to the (R)Evolution
More than a year after COVID-19 sent shockwaves through news teams worldwide, once-strange notions of remote access and distributed teams are par for the course. So that begs the question, what's next?
In this episode, we ask: What's the next evolution of distributed news production? What technology and workflow changes are needed to support this shift? And perhaps most important, how do we get the skeptics on board?
Our Guest This Episode
Adde Granberg, CTO of Swedish Television (SVT), has worked in the television industry since 1991, starting as a sound engineer at Swedish youth channel ZTV before running a broadcast consultancy where he specialized in live events. He joined SVT in 2010 with a remit to improve the technical infrastructure and workflow at the station. He was responsible for managing the remote TV production for the 2012 London Olympic Games and the 2014 FIFA World Cup in Brazil and is currently moving SVT towards an IP- and cloud-based future.
More Resources
For more on this topic, check out:
- The Future Direction of Television News
- News Production from Anywhere Webinar Series
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Theme Music: Greg "Stryke" Chin
Making the Media is on season break! While we're gearing up for season two, enjoy this favorite episode from earlier this year. We'll be back with brand new episodes on Monday, November 29.
S1E02: Multi-Platform Madness
Remember when news just meant linear broadcast? In case you've been trapped in a cave for the last decade or so, the new normal is a proliferation of platforms—linear broadcast, OTT, on-domain, in-app, and let’s not forget the all-important social channels. Sure, it’s important to consider how to deliver to all these channels, but the bigger question is what to deliver.
In this episode, we ask: How has multi-platform delivery changed how news is reported? How are broadcasters thinking about tailoring content across channels and determining their optimal mix of platforms?
Our Guest This Episode
Matt Goldberg is the VP of Content Strategy for the NBC-owned TV stations, where he leads the team that developed and launched LX. Matt has been with NBC for 17 years, previously as Assistant News Director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an award-winning investigative producer. Matt was an elected board member of the non-profit Investigative Reporters & Editors (IRE) and served as Board President from 2016-18. He began his career in TV news while attending Arizona State and has also worked in Houston, Texas.
More Resources
For more on this topic, check out:
- Tailoring Broadcast News to Digital Channels: 3 Best Practices
- How to Streamline Digital Distribution in a Broadcast Newsroom
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Theme Music: Greg "Stryke" Chin
S1E20: Vive La Difference
Is your newsroom representative of the audience it serves? Do you employ people with disabilities or those from ethnic minority backgrounds? If not, are you doing anything about it or do you feel it is ok? In this episode, we delve into diversity and ask how newsrooms and production environments can become more diverse, and highlight the benefits that can be gained by doing so.
Our Guest This Episode
Deborah Williams is the Executive Director of Creative Diversity Network, the membership body funded by the UK’s major broadcasters and production community. Its aims are to support the UK television industry to promote, celebrate, and share good business practices around the diversity agenda.
Williams has over 30 years of experience working above and below the line in television, film, and theater, as well as policy development across the wider creative and cultural industries. She is the architect and designer of the BFI Diversity standards that were adopted by The Oscars and BAFTA in 2020. In addition, she is an adviser to the UN and UNICEF on the rights of disabled people to cultural activities.
In 2019, she was awarded the Lifetime Achievement award from Inclusive Companies for her body of work in support of diversity and culture. She is also a 2018 and 2019 Disabled Power 100 lister.
More Resources
For more on this topic, check out:
· Creative Diversity Network
· Making the Media Podcast – Barreling Towards Burnout?
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S1E19: STREAM ON
With more than 500 members, why has the SRT Alliance boomed and why are so many companies from across the broadcast and streaming space getting involved? In this episode, we delve into the background of SRT (Secure Reliable Transport) technology and ask those behind it: Why did they make it open source? What workflow challenges does it solve for news, sports, and other genres? And, crucially, what is coming next?
Our Guest This Episode
Peter Maag is Chief Marketing Officer and Executive Vice President for Strategic Partnerships at Haivision, the company that invented SRT. He brings over 26 years of proven experience in international business development, sales, marketing, and strategic partner development. Previously, Peter served as Vice President at Hyperchip, Discreet Logic/Autodesk, and Matrox, developing top-level strategic alliances and channel/OEM partnerships. Peter received his MBA from McGill University and his Bachelor of Engineering Science (Mechanical Engineering) degree from the University of Western Ontario in Canada.
More Resources
For more on this topic, check out:
· Media Composer 2021.9
· MediaCentral | Stream
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S1E18: LIVE AND LEARN
With schools returning for a new academic year, will the lessons learned in the past 18 months turn out students who are better prepared for the world of work? In this episode, we ask: How can broadcasters benefit from the way young journalists consume media? Why do newsrooms need digital natives in their ranks? And what does this mean for the future of teaching the media professionals of the future?
Our Guest This Episode
Tom Rumes is Program Manager and Head of Media Services at Thomas More University in Belgium. He is the author of two books—How to Story and Be the Story—on transmedia storytelling. Over the past several years, he’s lectured at MIT, Moscow State University, and Kindai University in Osaka. He’s always combined teaching with professional training and consultancy for different media companies and is the founding father of such groundbreaking projects as Jail TV and the first interactive documentary in Belgium, Brickland.
More Resources
For more on this topic, check out:
· Making the Media S1E04: Examining Education
· Avid Media Campus
· Avid Learning Partner Program
Contact Us: Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S1E17: Going Green
When you think of industries that are polluting the planet, do you ever stop to consider the impact of content creation? The albert initiative in the UK aims to help content creators reduce their carbon footprint and they have recently launched a news initiative. In this episode, we ask: What are the steps productions can take to reduce their impact on the planet? We hear from Sky Sports about how they're putting this into practice.
Our Guests This Episode
Katy Murdoch oversees operations and training at BAFTA albert. Her background is in both TV production and as a freelance sustainability consultant for the live events industry. She received an MSc in Carbon Management in 2015 from The University of Edinburgh. She is passionate about her work at albert as the collaborative nature of the project inspires sustainability far and wide.
Jo Finon is Manager of Responsible Production at Sky Sports. In 2020, Jo assumed the role of Manager of Responsible Production, showing Sky Sports’ commitment to change and the Sky 0 target to be net-zero carbon by 2030. As part of her role, Jo is responsible for Sky Sports' award-winning sustainability strategy and driving improvements for the whole outside broadcast industry. Jo is also an albert Ambassador and a Trustee for the MAMA Youth Project charity, which supports individuals from underrepresented communities entering the TV industry.
With over 10 years of experience working in live TV in areas such as Contracts Management and Operations Supervision, Jo has always been passionate about implementing changes to improve working practices both for the crew and the environment.
More Resources
For more on this topic, check out: · The Challenges and Opportunities Ahead for Hybrid Broadcast Newsrooms · Making the Media S1E06 – Barreling Towards Burnout
Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
S1E16: Lovin’ La Vida Local
How can broadcasters capitalize on the loyalty of their local news audiences to expand their digital offering? When news coverage is no longer just about the daily morning or evening show, how do they foster an “always-on” culture where news is delivered when it happens to audiences—regardless of where they are at that time or on what device? Discover how American broadcaster ViacomCBS is tackling this issue head-on and learn the methods the organization is deploying to deliver for its audiences.
Our Guest This Episode
Adam Wiener has spent more than 30 years at the forefront of media evolution. He leads all aspects of digital for the owned and operated CBS Television Stations. Most recently, Adam conceived and led the roll-out of CBSN Local: 24/7 news streams powered by the CBS Television Stations’ newsrooms, available for free on connected television, desktop, and mobile devices via the CBS News app, local station websites, Pluto TV, and the all-new Paramount Plus streaming service.
More Resources
For more on this topic, check out:
- Lovin' La Vida Local
· MediaCentral | Publisher
· The Future of TV News White Paper
Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S1E15: Do You Trust Me?
Trust is fundamental to the reputation of news organizations. But with misinformation and claims of fake news now abundant, what can the media industry do to ensure their viewers and followers know that their content is genuine?
In this episode, we discuss the aims of Project Origin, an alliance of media and technology organizations looking to do just that. But how does it hope to achieve this? And what are the risks to the news industry if this issue is not tackled head-on?
Our Guest This Episode
Bruce MacCormack is the co-lead of Project Origin, a media provenance initiative that consists of the BBC, New York Times, CBC/Radio-Canada, and Microsoft. He is also an invited expert on the technical working group of the Coalition for Content Provenance and Authenticity (C2PA).
Bruce is focused on the impact of Artificial Intelligence on news operations, with a particular emphasis on mitigating the threat of misinformation. He is a member of the Partnership on AI steering committee on AI and Media Integrity. He was also Head of Business Strategy for Technology at CBC/Radio-Canada and the Executive Architect of the Enterprise Media Asset Management system.
More Resources
For more on this topic, check out:
· Security Best Practices for Cloud News Production
· Making the Media S1E10: All Things AI
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
S1E14 : Ch-Ch-Ch-Ch-Changes Change is a constant in newsrooms. Both the technology involved and the methods of storytelling continue to be revolutionized as efficiencies are sought and new platforms emerge. In this episode, we ask: Rather than being reactive to change, how do you effect long-lasting, transformative change within a news organization? Has the fact that we have all had to adapt over the last year made journalists more receptive to change? Or will working practices return to how they were before the pandemic? Our Guest This Episode As Head of Change for BBC News and Current Affairs, Charlotte Eimer oversees complex transformation. The most significant project at the moment is modernizing BBC News, which aims to increase the impact of BBC News journalism, reshape how it commissions content to reach new audiences, and provide value for all. Now a Chartered Project Professional, Charlotte started her BBC career as a journalist covering Latin America. She is an experienced editor who has been responsible for coordinating the daily production of news and information services across the globe. Charlotte was program director of a digital transformation that redesigned BBC Monitoring’s operating model, shifted the department to a culture of continuous improvement, delivered significant annual savings, and brought about a step change in customer metrics. The program won the 2019 MCA Award for Change and Transformation in the Public Sector. More Resources For more on this topic, check out: · MediaCentral | Collaborate · Making the Media Ep05: Our Virtual Reality Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host: Craig Wilson Producer: Rachel Haberman Social: Wim van den Broeck Theme Music: Greg “Stryke” Chin
More than a year after COVID-19 sent shockwaves through news teams worldwide, once-strange notions of remote access and distributed teams are par for the course. So that begs the question, what’s next?
In this episode, we ask: What’s the next evolution of distributed news production? What technology and workflow changes are needed to support this shift? And perhaps most important, how do we get the skeptics on board?
Our Guest This Episode
Adde Granberg, CTO of Swedish Television (SVT), has worked in the television industry since 1991, starting as a sound engineer at Swedish youth channel ZTV before running a broadcast consultancy where he specialized in live events. He joined SVT in 2010 with a remit to improve the technical infrastructure and workflow at the station. He was responsible for managing the remote TV production for the 2012 London Olympic Games and the 2014 FIFA World Cup in Brazil and is currently moving SVT towards an IP- and cloud-based future.
More Resources
For more on this topic, check out:
- The Future Direction of Television News
- News Production from Anywhere Webinar Series
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
One of the most exciting (and, frankly, challenging) opportunities for broadcast news organizations is adjusting to platform fragmentation. Emerging digital platforms can unlock innovative new ways of approaching storytelling and reaching new audiences.
In this episode, we ask: What emerging platforms are ripe for innovation? How can legacy broadcasters learn from and embrace new forms of storytelling? And how can they turn this into new audiences and revenue streams?
Our Guest This Episode
Dr. Marie Elisabeth Mueller is an award-winning professional, new media educator, trainer, and news futurist who guides teams in newsrooms, NGOs, and small and medium-sized businesses to reach a new professional level with smart technologies and digital workflows. Dr. Mueller, who holds a Ph.D. in media science on digital storytelling from the University of Constance, has in-depth experience as a journalist, writer, and creative director at public broadcaster SWR and as a professor of digital journalism and online media management at the Stuttgart Media University.
More Resources
For more on this topic, check out:
- MediaCentral| Publisher
- Making the Media S1E03: Mr. Mojo Risin’
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Theme Music: Greg “Stryke” Chin
Top-down technology decisions don’t win tech leaders any popularity awards—but most importantly, they run the risk of missing crucial needs that weren’t properly articulated.
In this episode we ask: What’s a better process for making technology decisions that truly reflect evolving news workflows? How has the democratization of technology given end users a voice? And how do you go about building a user-first tech stack?
Our Guest This Episode
Morten Brandstrup is Head of News Technology at TV2 in Denmark, where he bridges the gap between news production and technology, with a focus on providing the right toolbox for reporters and photographers. He has spent his professional life in news, event, and sports production, having been a sound engineer, cameraman, director, editor, satellite operator, and field producer.
More Resources
For more on this topic, check out:
- The Evolving Role of the Broadcast Journalist
- Making the Media S1E05: Our Virtual Reality
- MediaCentral | Collaborate
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds
Theme Music: Greg “Stryke” Chin
Artificial intelligence is a fascinating--and often thoroughly misunderstood--topic, and it's making its way into the world of news.
In this episode, we ask: What are the cutting-edge applications of AI in the news industry? How can we deploy it responsibly? Is AI only accessible to the largest organizations with the deepest pockets? And perhaps most importantly, what's next?
Our Guest This Episode
Felix M. Simon is a doctoral student at the Oxford Internet Institute (OII) and a Knight News Innovation Fellow at Columbia University’s Tow Center for Digital Journalism. He also works as a research assistant at the Reuters Institute for the Study of Journalism (RISJ) and regularly writes and comments on technology, media, and politics for various international outlets. His doctoral work at the University of Oxford focuses on the implications of AI in journalism and the news industry. His broader research interests include political communication in the digital age and the changing nature of journalism and the media in the 21st century. He also takes an active interest in populism and the future of mis- and disinformation. Felix graduated with a BA in Film and Media Studies from Goethe-University Frankfurt and holds an MSc in Social Science of the Internet from the OII. He is currently a fellow at the Salzburg Global Seminar.
More Resources
For more on this topic, check out:
- What News Teams Should Know About AI-Powered Search Tools
- Avid and Microsoft Cloud
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds
Theme Music: Greg “Stryke” Chin
Broadcast TV isn’t the only game in town anymore, if it ever was. Being where your audience is—mobile, digital, wherever they may be—is a big challenge, but also a big opportunity to reach new audiences.
In this episode, we ask: Can platform fragmentation actually help broadcasters get closer to their audience? What insights can digital platforms unlock? And how can broadcasters pivot to deliver to new platforms, while still meeting the needs of the platforms where they are well established?
Our Guests This Episode
Matt Goldberg is the VP of Content Strategy for the NBC-owned TV stations, where he leads the team that developed and launched LX. Matt has been with NBC for 17 years, previously as Assistant News Director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an award-winning investigative producer. Matt was an elected board member of the non-profit Investigative Reporters & Editors (IRE) and served as Board President from 2016-18. He began his career in TV news while attending Arizona State and has also worked in Houston, Texas.
Philip Bromwell, a pioneer of mobile journalism, is the Digital Native Content Editor at RTÉ, Ireland’s national public service broadcaster. In over two decades as a journalist, he has reported on a wealth of stories at home and abroad, including covering the Olympics, the Oscars, the refugee crisis, and a rare assignment in Tibet. At RTÉ, Philip leads a team of mobile journalists creating original “digital-first” stories on mobile devices for audiences that are increasingly consuming content on their phones.
More Resources
For more on this topic, check out:
- Making the Media S1E02: Multi-Platform Madness
- Making the Media S1E03: Mr. Mojo Risin’
- Tailoring Broadcast News to Digital Channels: 3 Best Practices
- How Millennials Get News: Insight for Broadcasters on Retaining This Demographic
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds
Theme Music: Greg “Stryke” Chin
Other industries have been using the cloud for years, but broadcasters have been reluctant to embrace it—until COVID-19 forced the issue of enabling remote work. Still, it’s an uneasy embrace, and misconceptions about and mistrust of the cloud still linger in the industry.
In this episode, we ask: Are attitudes toward the cloud finally shifting? Where is—and where isn’t—cloud feasible for broadcast workflows? What fundamental misunderstandings still need to be cleared up? And how can leaders who see the promise of the cloud get started?
Our Guest This Episode
Mohamad Fares currently leads broadcast technology at Qatar Television. With over 20 years of experience in the technology field, he works with a team of engineers and workflow consultants to deliver and support best-of-breed broadcast technology solutions and workflows. Under his leadership, the broadcast technology team looks after post production, archive, and playout.
More Resources
For more on this topic, check out:
- Planning Your Media Enterprise Journey to the Cloud
- Are VPNs History? Zero Trust’s Role in Remote Security for Broadcast Workflows
- MediaCentral | Publisher
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds
Theme Music: Greg “Stryke” Chin
Story creation is a team sport. Between in-studio talent, reporters in the field, and remote collaborators, news teams have had to balance the need to stay safe through a global pandemic with the practical reality of continuing to deliver a quality service across multiple platforms.
In this episode, we ask: What are the strengths and weaknesses of a distributed model versus a more traditional approach in terms of team collaboration? How do you keep teams feeling connected and engaged, particularly when teamwork is no longer as easy as just leaning over to your neighbor?
Our Guest This Episode
Ilkka Ahtiainen has been the Editor in Chief of the Finnish commercial broadcaster MTV3 since March 2020 after building his career as a political journalist, foreign correspondent, and Sunday Editor at Helsingin Sanomat, the biggest daily in Finland. He lives in Helsinki with his wife and two teenage children.
More Resources
For more on this topic, check out:
- The Challenges and Opportunities Ahead for Hybrid Broadcast Newsrooms
- Making the Media S1E05: Our Virtual Reality
- Making the Media S1E06: Barreling Towards Burnout
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds
Theme Music: Greg “Stryke” Chin
News is not a forgiving field. Long hours, tight deadlines, intense subject matter—all are par for the course. Add the stress and isolation of a pandemic, and you’ve got one heck of a pressure cooker.
In this episode, we ask: What can news organizations do to protect their teams’ mental health? Can we learn from our collective experience amidst the pandemic to enable a better work-life balance?
Our Guest This Episode
Bob Ellis is the Vice President and General Manager of WJXT and WCWJ in Jacksonville, Florida. Under Ellis’ leadership, WJXT has widened the gap as the most-watched television station in Jacksonville and sharply focused its efforts to leverage their News4JAX brand on its digital platforms, for which they earned the national Edward R. Murrow award as he best local television website in the United States in 2014. In 2013, Ellis was named General Manager of the Year for markets 25-50 by Broadcasting and Cable Magazine.
More Resources
For more on this topic, check out:
- The Newsroom of the Future: Leading TV News Voices Discuss What's to Come for Local Broadcasters
- The Challenges and Opportunities Ahead for Hybrid Broadcast Newsrooms
- Making the Media S1E05: Our Virtual Reality
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg “Stryke” Chin
The pandemic has forced us to re-conceptualize the newsroom from a physical location to a collection of people who could, in theory, be anywhere.
In this episode, we ask: What does a virtual newsroom look like? And to follow on: What is gained or lost in a virtual environment? Is it realistic in the long term—or even desirable? And what are newsrooms doing today that could stay with us even after we’ve resumed some sense of normalcy?
Our Guest This Episode
Bobby Hain is STV’s Managing Director, Broadcast. He is responsible for the company’s PSB licenses in north and central Scotland. Bobby has over thirty-five years’ experience in broadcasting across television, radio, and online, having started as a presenter in 1981. He is a member of both BAFTA and RTS Scotland. He is a member of the Management Board of the Industry and Parliamentary Trust and a former chair of Creative Skillset Scotland and Scottish Youth Theatre.
More Resources
For more on this topic, check out:
- 3 Major Staffing Implications for News Organizations Embracing Remote Work
- Zoom Calls, Home Videos, and Selfies, Oh My! Video Editing Tips for Lower-Quality Sources
- Remote Workflows for Media Production
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg “Stryke” Chin
While the fundamentals of journalism are pretty consistent, the only constant in the news business is the pace of change. Today’s business models, content types, delivery methods, and more are so starkly different from even a few decades ago as to be nearly unrecognizable—and the future promises more evolution. How can colleges and universities keep up and produce the talent this industry needs?
In this episode, we ask: How can academia keep pace with industry changes and prepare entry-level talent for the industry? How can academic institutions tighten ties with industry groups to better prepare students for success? And how can they prepare students for future needs that we can’t even anticipate today?
Our Guest This Episode
Jill Mitchell is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, where she teaches Avid Media Composer and is the OverDrive operator and newscast director for the Broadcast and Digital Journalism program. Before teaching, she worked in local TV news as a newscast director. She holds a Master of Arts in Television, Radio, and Film from Syracuse and a Bachelor of Science in Television and Radio from Ithaca College.
More Resources
For more on this topic, check out:
- How Millennials Get News: Insight for Broadcasters on Retaining This Demographic
- The Evolving Role of the Broadcast Journalist
- Avid Learning Partner (ALP) Program
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg “Stryke” Chin
Even pre-pandemic, the mobile journalist movement was on the rise, but the pandemic has demonstrated the strength of this model in a way no one could have anticipated.
In this episode, we ask: How has the mobile journalism model evolved and gained a foothold in traditional broadcast organizations? How have the events of 2020 changed the conversation around mobile journalism, and where do we go from here?
Our Guest This Episode
Philip Bromwell, a pioneer of mobile journalism, is the Digital Native Content Editor at RTÉ, Ireland’s national public service broadcaster. In over two decades as a journalist, he has reported on a wealth of stories at home and abroad, including covering the Olympics, the Oscars, the refugee crisis, and a rare assignment in Tibet. At RTÉ, Philip leads a team of mobile journalists creating original “digital-first” stories on mobile devices for audiences that are increasingly consuming content on their phones.
More Resources
For more on this topic, check out:
- The Evolving Role of the Broadcast Journalist
- Tools for Mobile Journalism: Breaking Broadcast News from the Scene
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg “Stryke” Chin
Remember when news just meant linear broadcast? In case you've been trapped in a cave for the last decade or so, the new normal is a proliferation of platforms—linear broadcast, OTT, on-domain, in-app, and let's not forget the all-important social channels. Sure, it's important to consider how to deliver to all these channels, but the bigger question is what to deliver.
In this episode, we ask: How has multi-platform delivery changed how news is reported? How are broadcasters thinking about tailoring content across channels and determining their optimal mix of platforms?
Our Guest This Episode
Matt Goldberg is the VP of Content Strategy for NBC-owned TV stations, where he leads the team that developed and launched LX. Matt has been with NBC for 17 years, previously as Assistant News Director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an award-winning investigative producer. Matt was an elected board member of the non-profit Investigative Reporters & Editors (IRE) and served as Board President from 2016-18. He began his career in TV news while attending Arizona State and has also worked in Houston, Texas.
More Resources
For more on this topic, check out:
- Tailoring Broadcast News to Digital Channels: 3 Best Practices
- How to Streamline Digital Distribution in a Broadcast Newsroom
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg "Stryke" Chin
The pace of change in this industry can be brutal, forcing news organizations to adapt and reinvent themselves to stay relevant. On the flip side, it’s also an industry that requires significant upfront investments in technology and talent—not necessarily a recipe for agility.
In this episode, we ask: How can broadcasters build enough flexibility and agility into their business models to enable them to pivot? What do “future-proof” business decisions look like? How has COVID-19 illuminated the inherent tension between the need for and resistance to change, and what have we learned from it?
Our Guest This Episode
Ruba Ibrahim is Director of Operations for Al Arabiya Network, overseeing systems and processes, business continuity, workflows, contracts and partnerships, and core projects of the channel from their headquarters in Dubai. Prior to this role, she had heads-on experience as a senior producer. Outside of her experience in the media industry, she is active in NGOs and the public sector, having played an active role in launching the Palestinian NGO MIFTA (The Palestinian Initiative for the Promotion of Global Dialogue and Democracy) and the Palestinian Ministries of Education and Higher Education.
More Resources
For more on this topic, check out:
- Tools for Mobile Journalism: Breaking Broadcast News from the Scene
- The Challenges and Opportunities Ahead for Hybrid Broadcast Newsrooms
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg “Stryke” Chin
Welcome to “Making the Media,” a new podcast from Avid Technology exploring the forces that shape the media, news, and entertainment business—by industry leaders, for industry leaders.
Listen in for a sneak peek of Season One, “Breaking the News Industry,” where we’re examining the moment of reckoning in which the broadcast news business finds itself, with insights from industry leaders in the US, Europe, the Middle East, and more.
Season One starts January 11, with new episodes dropping every other Monday.
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg "Stryke" Chin